Accenture pulls Tiger Woods sponsorship after golfer's infidelity
Accenture has become the second sponsor to break ties with Tiger Woods after he admitted infidelity.
The global management consultancy, which had sponsored Woods for six years, said he was 'no longer the right representative' for its advertising.
The announcement follows Gillette's admission that the world's top golfer was no longer appearing in their advertising.
Exit strategy: Accenture has sponsored Tiger Woods for six years before ending the deal
US phone firm AT&T also said it was 'evaluating our ongoing relationship' with Woods.
The Swiss watchmaker Tag Heuer removed all adverts sporting Woods form its stores last week.
Gatorade, the soft drink firm owned by Pepsi, dropped a Woods-endorsed drink, even though it said it was unrelated to the scandal.
However, Woods's main sponsor Nike stood by him and offered him their 'full support'.
Woods, 33, announced on Friday that he would take an 'indefinite break' from golfing to save his marriage with the Swedish former model Elin Nordegren.
At least 12 women has claimed that Woods had affairs with them since he crashed his car in mysterious circumstances outside his family home two weeks ago.
He admitted his 'infidelity' for the first time on Friday night.
Dropped: Tiger Woods in a Gillette advertisement
Last night Accenture said in a statement on its website: 'For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement.
'His achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising.
'However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.'
The firm added that it wished 'only the best for Tiger Woods and his family'.
Gillette, which initially said it would only 'limit' Woods's appearances in its advertising to 'support his desire for privacy', later distanced itself even further from the golfer.
In an interview with Radio Five Live, Gillette spokesman Damon Jones said: 'Who knows what will happen in the future? We're not speculating.
'(But) our actions are clear. We have a brand ambassador who we have said is no longer going to appear in our advertising.
'That is a pretty clear statement about where we are going. Actions speak louder than words.'
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