‘Money matters,” says Teddy, a softly spoken insurance broker plying his trade halfway up the Cheesegrater skyscraper in the City. “A lot.” When I reach him on the phone to gnaw his ear off with questions about today’s young professionals, I imagine Teddy, 25, to be a perfect cut-out from The Yuppie Handbook, suitcase in hand, pinstripe suit on point, lording it over the London skyline on his eye-watering salary. “I don’t know what yuppie means,” he says. “I couldn’t give you a definition. But I don’t wear a tie. In a pinstripe suit I’d be laughed out of the office.”
Meet the yuppies 2.0. It has been 40 years since the American writer Joseph Epstein defined the demographic succinctly: “College-educated, getting on and
