Dadero Communications and Concepts’ Post

Did you know? 🤔 that a significant percentage of Black consumers say it has a positive impact on their buying decisions when a company invests in supporting Black media. 📰💼 Let's prioritize diversity and representation in advertising to empower and uplift communities. #SupportBlackMedia #DiverseAdvertising #Empowerment" Learn more about our FOCUS Black study: https://buff.ly/48F0UYW

Is your brand celebrating Juneteenth as a mere box-checking exercise or to profit off of it? 💰Brands must celebrate this holiday in a meaningful way that goes beyond performative gestures. Juneteenth holds significance, particularly in the Black community. It is crucial to understand what Juneteenth represents and does not signify. In "Avoiding Diversity Theater: How Brands Can Celebrate Juneteenth Without the Cringe," Melanie Williams mentions that many brands miss the mark by treating Juneteenth as a secondary independence day. 😩 Juneteenth marks the announcement of freedom and is significant because it commemorates the last enslaved people in America who learned of their freedom. However, it is important to acknowledge the centuries of loss that preceded this day. 💔 Williams shares ways we can authentically honor Juneteenth and make a meaningful impact. Let's explore how: 1️⃣  It starts with your employees Engage genuinely with your Black employees and seek their input. Create an environment of understanding and inclusivity. 2️⃣ Don't exploit Juneteenth for profit Approach the holiday with genuine care and not leverage it just to make money. 3️⃣  Avoid stereotypes Stay away from the stereotypical images. Black people are not a monolith. And the holiday isn't for the entire Black diaspora. Williams notes, "Yes, we may all be Black, but this moment is specific to those of us who are descendants of slavery." 4️⃣  Take meaningful action Show your commitment to progress beyond social media posts. Marketers need to understand why this holiday is special for the Black culture and approach it authentically, respectfully, and with understanding. Check out the article in the comments to learn more. 👇🏾 #juneteenth #juneteenth2023 #diversityequityinclusion #diversityandinclusion #authenticity #diversity #marketingmonday #brandauthenticity #marketers

It's not always simple to authentically engage #Black consumers! To help turn insight into impact, we hosted a panel discussion with leading brands to learn how they connect with, engage, and celebrate Black Americans. Shared in celebration of #BlackHistoryMonth, our panel addressed a variety of topics, shedding light on the evolution of the consumer landscape, steps taken to authentically resonate with Black Consumers, executions that have been effective in driving authentic engagement, and personal stories from their own careers. We were joined by esteemed panelists: • Nakia Tull, Vice President & Customer Inclusion Leader, Fidelity Investments • Nicole Buchanan, Senior Director, Head of Cultural Strategy & Multicultural Sales, SiriusXM Media • Kim Adams House, Head of Licensing, Merchandising, and Multicultural Marketing, Stellantis Discover top-level insights from our research and a video replay of our panel, available now! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

I have a complex relationship with Black History Month. Black history is inseparable from Canadian, North American, and world history. However, it's disheartening that certain factions actively seek to diminish the contributions and impact of individuals from the African diaspora. Therefore, I view this month as an opportunity to amplify the role and influence of advertising on cultural perceptions and narratives. Marketing, advertising (and media) influence societal perceptions and consumer behaviour considerably. Yet, in Canada, their impact on Black communities has often been harmful and complex. From perpetuating damaging stereotypes to excluding Black voices, these industries historically marginalize Black individuals and communities. The lack of authentic representation in marketing campaigns has made many feel unseen and disregarded. This absence not only fuels stereotypes but can also foster a sense of alienation. Brands must prioritize diversity and inclusion, amplifying authentic (emphasis on authentic) Black voices and narratives in their campaigns. Moreover, brands that recognize the impact of their campaigns on Black consumers refrain from perpetuating harmful stereotypes and biases. By implementing diversity and inclusion training for marketing professionals, teams can be educated and equipped to develop more inclusive campaigns. Furthermore, merely including Black faces in campaigns falls short. Establishing authentic relationships with communities and gaining insights into the Black community is essential for brands to demonstrate their values effectively. #blackhistorymonth POCAM - People of Colour in Advertising & Marketing #inclusionmatters #inclusivemarketing

Let's not confine efforts to Black History Month—racial equity demands ongoing, daily dedication. I've spoken with many companies that are complacent on racial issues and mental health until the October or February roll-around. Then, it's a flurry of activity to show they're paying attention to the latest catastrophe fueling public outcry. But staying silent and complacent the rest of the year is a key part of the problem. Racial inequities persist when organizations treat diversity as a box to check rather than an urgent priority requiring daily vigilance temporarily. Achieving mental health equity and racial justice takes relentless commitment to speaking up against injustices big and small, not just seasonal signalling. Complacency will only perpetuate harm to marginalized groups. My question is - are you committed to this work every day or just in February and October? If we only mobilize during "awareness months," we've failed. Let's hold ourselves and employers accountable for progress every single day.

To celebrate the first day of #BlackHistoryMonth, we took a deep dive into the world of Target’s values-based marketing.  Target’s #marketing campaigns hold lessons we think every brand should implement when it comes to elevating diverse voices during Black History Month and beyond.  Lessons Learned from #target:  💡 Celebrate People Target hits the marketing nail on the head by promoting collections made or designed by Black creators and by focusing on the people behind those products. 💡 Be Culturally Intelligent By collaborating with Black creators and team members directly, Target inherently ensures their #marketingcampaigns are culturally intelligent and relevant. 💡 Don’t Put Words in Anyone’s Mouth Last year they teamed up with Tabitha Brown on four collections, wrote an article quoting her, and featured her on social media when they could have simply sold the designs without even mentioning her.  💡 Celebrate Diverse Voices Year Round  Target doesn’t highlight Black businesses just to make money. Through their marketing efforts, they display thoughtfulness and intentional inclusion of their diverse community members and consumers. Read more in our latest blog by clicking the link below!