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Should Accenture have retained Woods?
Reading about Accenture dropping Woods, I went back to look at the campaign and saw that it resonated more than ever with the situation that Woods is in than just using him as a celebrity.
Some changes in copy and it could well be an even more powerful campaign.
Here are some of the ads from the campaign as a reminder.
Categories: Uncategorized
Accenture, testimonial, Tiger Woods
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