racetracks
I want to be left alone! - The Times-Tribune
I want to be left alone! - The Times-Tribune
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By Kathy Ruff<br />
T HE R EGION’ S A W ARD-WINNING S OURCE OF B USINESS N EWS AND I NFORMATION<br />
$1.50 SEPTEMBER 2003 VOL. 18 NO. 11<br />
I want to be left alone!<br />
Inside September<br />
Pick a peck of<br />
pumpkins<br />
Local growers say<br />
this harvest will be<br />
one of the best.<br />
— Page 14<br />
Wall Street<br />
West<br />
How the<br />
blackout<br />
of 2003<br />
may aid<br />
efforts<br />
to make<br />
NEPA<br />
New<br />
York<br />
City’s<br />
understudy.<br />
— Page 8<br />
A special look at<br />
Luzerne County’s<br />
other city.<br />
— Pages 31-35<br />
Saving grace<br />
Area gems regain<br />
their sparkle.<br />
— Page 42-43<br />
Identity theft and the deluge of junk mail, telemarketing<br />
calls and spam contribute to growing<br />
fears that privacy in today’s wired world has disappeared.<br />
But is it an issue of privacy or a lack of<br />
integrity and trust among marketing maestros?<br />
Marketing professionals continue to seek<br />
avenues to learn preferences to promote client<br />
events, sell products and services and maintain<br />
an image in the public eye.What’s different<br />
today is the method, madness and volume of<br />
marketers using technology to reach those markets<br />
that are increasingly online.<br />
The sale of e-mail and other customer relationship<br />
management (CRM) databases has become a<br />
lucrative business for anyone with the cash, and<br />
spammers’ works have invaded the everyday lives<br />
By Jennifer Butler<br />
What do you get when you cross a racetrack<br />
and a casino? Some say big bucks, more jobs,<br />
and greater tax revenue for the state, and have<br />
coined the term “racino” as the end product.<br />
According to Ewing Cole Cherry Brott<br />
(Ewing Cole), a Philadelphia-based architectural,<br />
engineering, interior design and planning<br />
firm, one that specializes in the design of<br />
entertainment facilities, the marriage of the<br />
of consumers and businesses alike.<br />
But reputable marketing efforts including direct<br />
mail pieces and specialized newsletters and e-<br />
mails are not considered by most to be an invasion<br />
of privacy. Grocery stores print coupons<br />
based on purchases made through your preferred<br />
shopping card.Amazon.com e-mails you by name<br />
with a book it thinks you might like to buy based<br />
on your previous purchases. But how much information<br />
is too much?<br />
“I am sure there are a lot of people who are<br />
capturing information and you may not know<br />
about it,” says Paul Creteau, owner of Business<br />
Smart LLC, a small consulting firm, Lakeville,<br />
Wayne County.“I don’t know that we will ever be<br />
able to limit the facts that many marketers are<br />
taking.They are always going to grab that type of<br />
Alone continues on page 49<br />
Illustration by Kevin O’Neill<br />
‘DO NOT CALL’ LISTS<br />
COULD COST NATION<br />
TWO MILLION JOBS<br />
Statewide and national Do Not<br />
Call registries could cripple an<br />
industry most consumers could live<br />
without.Who is affected and can<br />
the industry survive?<br />
By Patricia O’Brien<br />
Since the Federal Trade Commission<br />
launched the National Do Not Call registry<br />
in June, 30 million telephone subscribers<br />
have signed on to have their<br />
phone numbers removed from telemarketers’<br />
calling lists.And the number<br />
grows steadily each day. Industry analysts<br />
expect 60 million Americans to sign up<br />
for this free service by the end of 2004.<br />
With 60 million fewer numbers to call to<br />
market products and services, the unemployment<br />
lines could soon be overflowing<br />
with out-of-work telemarketers.<br />
“We think this will cost two million<br />
jobs.There are 6.5 million people working<br />
in the industry right now. If that<br />
number is correct, that will put the<br />
national unemployment rate at 7.7 percent,”<br />
says Tim Searcy, executive director<br />
of the American Teleservices<br />
Association. Jobs are not all that will be<br />
lost, according to Searcy.The telemarketing<br />
industry estimates the list could cut<br />
its business in half, costing up to $50<br />
billion in sales each year.<br />
The American Teleservices Association<br />
sued the Federal Trade Commission in<br />
January to stop the list and recently<br />
appealed to the 10th U.S. Circuit Court<br />
of Appeals in Denver to reject new regulations<br />
set by the Federal<br />
Communications Commission.<br />
The FCC further limited the ability of<br />
telemarketers in certain industries,<br />
such as airlines, banks and telephone<br />
companies, to contact consumers by<br />
blocking their calls.<br />
Long before the national Do Not Call<br />
Do Not Call continues on page 48<br />
‘Racino’ concept may create ‘destination entertainment’ venues<br />
two creates new opportunities for the state<br />
economy and the fading horse racing industry.<br />
State legislators, desperate for new strategies<br />
to meet strained budgets, may have found the<br />
answer in racinos, according to Ewing Cole.<br />
From the 1930s to 1970s, horse racing was<br />
extremely popular — a “premiere sporting<br />
event,” according to Don Dissinger, sports<br />
and entertainment practice leader and senior<br />
vice-president at Ewing Cole.<br />
He estimates that daily attendance at <strong>racetracks</strong><br />
in the heyday of the sport ranged from<br />
10,000 to 50,000 people.<br />
The recent movie,“Seabiscuit” illustrates just<br />
how popular this sport was in the days of<br />
radio, when only baseball was a match for it<br />
with sports fans.<br />
In the 70s, that all changed with the introduction<br />
of state lotteries.<br />
“It was easier to go to a lottery outlet than to<br />
Racinos continues on page 30
2 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
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4 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Points to ponder as we pursue title: ‘Wall Street West’<br />
As I prepare my children for their return<br />
to school, the school district in which we<br />
live — North Pocono — is contemplating<br />
building a new high school, in part<br />
because of a growing student body.<br />
We are not alone.There are school districts<br />
in Pike,Wayne and Monroe counties<br />
that have undergone several expansions<br />
within the past few years.<br />
In the Poconos and even into areas of<br />
Lackawanna County bordering the<br />
Poconos, it is increasingly common to<br />
hear a “New York” accent from people<br />
who say they are “year round” residents.<br />
The Scranton to New York rail connection<br />
will be ferrying people effortlessly<br />
back and forth in the near future.<br />
Now we hear that our region is being<br />
marketed as a backup site for New York<br />
financial firms.The need for a “Wall<br />
Street in the wings” was revealed after<br />
September 11; the point was pounded<br />
home after the great blackout of 2003.<br />
Their lights went out. Our’s didn’t.<br />
The “business” side of my brain is elated<br />
that our area may be enriched and<br />
enlivened by capitalizing on our proximity<br />
to New York.<br />
If we can attract quality jobs and lure<br />
educated, youthful people to relocate<br />
DEPARTMENTS<br />
Banking & Finance . .6, 7, 8, 9, 10 ,11, 12<br />
Business Roundup . . . . . . . . . . . . . . . .20<br />
Corporate Lifestyles . . . . . . . . . . . . . . .14<br />
Cover Stories . . . . . . . . . . . .1, 48, 49, 50<br />
E-Business, Computers & the Internet . . . .17, 18<br />
Economy . . . . . . . . . . . . . . . . . . . .22, 23<br />
Focus: Architects and Engineers . . . .42-43<br />
Focus: Hazleton Renewed . .31,32,33,34,35<br />
Focus: Northumberland County . . . . . . . . .16<br />
For the Record . . . . . . . . . . . . . . . . . . .52<br />
Healthcare, Oncology Care . . .24,25,26,27<br />
Management & Leadership . . . . . . . . . .37<br />
Marketing . . . . . . . . . . . . . . . . . . . . . .39<br />
Personnel File . . . . . . . . . . . . . . . . . . .44<br />
Real Estate & Construction . . . . . . . . . .46<br />
Regional Business. 13,21,28,30,38,41,47,54<br />
Small Business Spotlight . . . . . . . . . . .45<br />
Cartoon by Brad Veley<br />
here — we all benefit.<br />
I don’t argue with that logic. I believe<br />
it is sound logic and I welcome the<br />
chance for our area to grow.<br />
However, the illogical part of me<br />
mourns the loss of some of the things<br />
that made our area unique.<br />
I know a stagnant population is bad,bad,<br />
bad.But there is a certain charm in being<br />
able to say of a surname,“That’s a Dunmore<br />
name,or an Old Forge name,or a Peckville<br />
name,”and be right on the money.<br />
My husband noted of a new shopping<br />
center,“It’s pretty, but it looks like it could<br />
be from anywhere.”<br />
A new shopping center is almost<br />
always something to celebrate — it<br />
means that money and people and jobs<br />
are there to support it.<br />
But there is that small nagging regret<br />
that the old corner store had to die to give<br />
birth to the spanking new mini mall.<br />
To add to the illogic of that regret: that<br />
corner store rarely stocked what you<br />
needed, and kept hours that made it<br />
impossible to shop there!<br />
Nevertheless, it feels like some small connections<br />
to childhood are being lost.And<br />
the older one gets, the more precious<br />
those last few connections become.<br />
So, with intellectual bliss but a<br />
heavy heart, I say,“Wall Street<br />
West? Bring it on.”<br />
ezygmunt@timesshamrock.com<br />
ADVERTISER INDEX<br />
Alice's Wonderland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6<br />
American Environmental Outfitters . . . . . . . . . . . . . . . . . . . . . .62<br />
Arc Electric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />
Blackout Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />
Blue Cross of Northeastern Pennsylvania . . . . . . . . . . . . . . . . .27<br />
Borton-Lawson Engineering . . . . . . . . . . . . . . . . . . . . . . . . . . . .42<br />
CAN DO Inc. /Hazleton Chamber . . . . . . . . . . . . . . . . . . . . . . .33<br />
Citizens Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11<br />
Classified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60<br />
Clickdata.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46<br />
Clough Harbour Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />
Colman Sales Co. Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42<br />
Columbia Hudson Partnership . . . . . . . . . . . . . . . . . . . . . . . . . .7<br />
Commercial Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61<br />
Community Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />
Cooks Medical Care Company . . . . . . . . . . . . . . . . . . . . . . . . .24<br />
Creative Business Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />
Cross Valley Federal Credit Union . . . . . . . . . . . . . . . . . . . . . . .34<br />
Design/Build Consultants LLC . . . . . . . . . . . . . . . . . . . . . . . . .42<br />
Eagle Rock Resort . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />
Electric City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59<br />
First Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />
First Heritage Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />
First Liberty Bank & Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12<br />
First National Community Bank . . . . . . . . . . . . . . . . . . . . . . . . .34<br />
G2 Integrated Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />
Hawk Mountain Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />
Hazleton Development Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />
Hinerfeld Commercial Real Estate . . . . . . . . . . . . . . . . . . . . . . .9<br />
Hinman, Howard & Kattell LLP . . . . . . . . . . . . . . . . . . . . . . . . .47<br />
Hutchison Insurance Agency . . . . . . . . . . . . . . . . . . . . . . . . . . .29<br />
IMR Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />
S U B S C R I P T I O N<br />
They said it here<br />
“I’d say it is probably the most innovative<br />
idea brought into my business<br />
since the introduction of computers.”<br />
— Gino Bartoli, president of A.J. Lupas<br />
Insurance Agency Inc., on Landmark Bank’s<br />
new courier service, page nine<br />
“This year the weather has been fairly<br />
good for growing, and the (apple)<br />
crops have been better than they have<br />
been in past years.”<br />
— Gary Ritter, owner, Ritter’s Cider Mill,<br />
Mount Cobb, page 14<br />
“Businesses need to be aware that<br />
an increasing number of residential<br />
customers are choosing broadband<br />
access. Since broadband service is<br />
traditionally more expensive than<br />
dial-up, one could conclude that these<br />
individuals are also the ones with<br />
money to spend.”<br />
— Brian Mengel, director of engineering,<br />
PenTeleData, Palmerton, page 17<br />
“To be a good leader . . . you have to<br />
be able to express yourself spontaneously<br />
. . . Powell, Rumsfeld and<br />
Clinton, in particular, are articulate.<br />
Bush is learning on the job.”<br />
— William J. Parente, Sr., Ph.D., professor of<br />
political science at the University of Scranton, in<br />
a discussion of leadership qualities, page 40<br />
Isabella Restaurant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6<br />
Junior Achievement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45<br />
K C Larson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />
KBF Print Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41<br />
L. R. Costanzo Co. Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23<br />
Luzerne County Community College . . . . . . . . . . . . . . . . . . . . .21<br />
McCormack Mortgage Services Inc. . . . . . . . . . . . . . . . . . . . . .45<br />
Mericle Commercial Real Estate Services . . . . . . . . . . . . . . . . . .3<br />
Mesko Glass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22<br />
Moyer Aviation Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />
Nextel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2<br />
Northeastern Medical Center & Northeastern Occupational Medicine &<br />
Rehabilitation Center P.C. . . . . . . . . . . . . . . . . . . . . . . . . . .24, 64<br />
PenTeleData . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19<br />
PNC Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10<br />
QProQ Engineering Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />
Radiation Medicine Specialists of NEPA . . . . . . . . . . . . . . . . . .25<br />
Rock Creek Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17<br />
Shamrock Communications . . . . . . . . . . . . . . . . . . . . . . . . . . .56<br />
St. Luke's Hospital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24<br />
Subway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37<br />
T.E.A.M. Supply Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />
Tech Aviation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />
The Altamont Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />
The Citizen's Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59<br />
The Legacy Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31<br />
Trade Eastern Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />
Wachovia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5<br />
Wachovia Wealth Management Group . . . . . . . . . . . . . . . . . . . .15<br />
Windham Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />
WVIA Public Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53<br />
Wyoming Valley Healthcare Systems . . . . . . . . . . . . . . . . . . . . .26<br />
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Vol. 18 No. 10 • September 2003<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 5<br />
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all that we’ve learned, together we can achieve uncommon things.<br />
Visit a financial center || Call 800-275-3862 || Click to wachovia.com<br />
© 2003 Wachovia Corporation; Wachovia Bank, N.A. Member FDIC.
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The ethics of asking for Medicaid<br />
By Lynn Evans<br />
When does it become ethical to “spend<br />
down”your assets to qualify a loved one for<br />
Medicaid? Is there ever a “right”set of circumstances<br />
to do so? Is entitlement to<br />
these benefits a right of every American?<br />
Or should your end-of-life care and its attendant<br />
costs be your responsibility?<br />
Many financial professionals<br />
today are facing these and more<br />
difficult questions when their<br />
clients or their clients’ children<br />
come to them for help in making<br />
Mom or Dad qualify for government<br />
aid in nursing care costs.<br />
The dilemma is in the question.<br />
Is it ethical to do this?<br />
Suppose the family assets consist<br />
of a farm, which has been in<br />
the family for the last two hundred<br />
years. If the next generation is<br />
actively farming the land and generating<br />
a living from the farm, is it right for the<br />
government to be the auctioneer at the<br />
death of the elderly farmer who had no<br />
assets, in an effort to recover the costs<br />
for his stay in a nursing home?<br />
If not, then what about the children of<br />
the corporate executive who expected to<br />
inherit Dad’s generous stock portfolio<br />
when he passed on and demanded from<br />
their attorney that he make Dad eligible<br />
for Medicaid to preserve their inheritance?<br />
Do we have a sense of right for the first<br />
case and disdain for the second? Why?<br />
What about being responsible for our<br />
own medical care and its costs?<br />
Is that concept as irrelevant a moral<br />
standard as the mortgage-free home?<br />
Probably so.<br />
In the last generation, people had multigenerational<br />
households with the traditional<br />
wife/mother at home.<br />
The daily care of all family members fell<br />
on her shoulders with children doing their<br />
fair share. The multi-generational family<br />
rarely exists anymore and care of elderly<br />
parents is relegated to the occasional visit<br />
from the progeny who live hours or days<br />
away.Grandchildren are committed to<br />
sports, music lessons and private tutoring<br />
to guarantee great SAT scores.<br />
Our current societal values dismiss the<br />
inclusion of care for the elderly as a top<br />
priority, so we transfer that responsibility<br />
and cost to the local agencies and the<br />
federal government. And then we rail<br />
against the authorities when they deny<br />
the care for free.<br />
What’s missing in this equation?<br />
Maybe the answer is a better long-term<br />
care program, which gives incentive to the<br />
American public to pay the premiums for<br />
care that extends into the home, rather<br />
than only the traditional Clorox-perfumed,<br />
heaven’s waiting rooms we call nursing<br />
homes. Not to put the knock on the nursing<br />
home industry. They do a heroic job<br />
with limited funds. Very limited funds.<br />
And the work is not fun.<br />
Given that no one among us<br />
wants to be in these dreadful<br />
places, it tears at our heartstrings<br />
to make the decision to<br />
put Mom or Dad in one and<br />
wonder why there is no alternative.<br />
There could be.<br />
As the Baby Boomer generation<br />
nears the age where the<br />
nursing home looms as a distinct<br />
possibility, their immense<br />
Evans<br />
power as a consumer group<br />
will affect the choices we now have.<br />
But until that happens, where do we<br />
draw the line?<br />
Granted, the needs of the “community<br />
spouse” (a lovely euphemism for the<br />
spouse left at home when the other is in<br />
a nursing home) have to be taken care of<br />
and being able to preserve some type of<br />
financial security for that person is paramount.<br />
So how much is enough?<br />
Elder care attorneys who specialize in<br />
this type of planning have some tried and<br />
true methods to make this happen. And<br />
still within the guidelines of the federal<br />
government, but it’s not that much.<br />
Even though the Feds set the guidelines,<br />
the state has the ultimate say in what that<br />
amount is. It currently lands somewhere<br />
around $90,000 in assets (the house?) and<br />
only $2,000 in cash. So should that person<br />
be penalized because his or her<br />
spouse needs long-term care?<br />
Is it fair to force poverty on this community<br />
spouse in order for her husband to<br />
get the care he needs, which she can’t<br />
provide? What happens if she then has to<br />
go into a nursing home, too?<br />
There are lovely options like gifting to<br />
children, trusts, inter-spousal transfers,<br />
immediate annuities, and so forth.<br />
Although all of them are legitimate<br />
options, each of them carries great risk of<br />
coming back to haunt you. The only viable<br />
option is a long-term care policy, which<br />
allows for home medical care as well as<br />
nursing home stays.<br />
Lynn S. Evans, certified financial planner, is<br />
president of Northeastern Financial<br />
Consultants, a Clarks Summit-based firm<br />
and licensee of financial life planning tools<br />
and materials.Visit the company on the Web<br />
at www.nefci.com. or e-mail info@nefci.com.<br />
PNC Foundation presents gift to Marywood University<br />
Representatives of PNC<br />
Bank recently presented<br />
a check in the amount of<br />
$20,000 from the PNC<br />
Foundation to Marywood<br />
University. The funds represent<br />
the bank’s final<br />
payment of a $100,000<br />
pledge. Seen at the<br />
check presentation<br />
were, left to right, Peter<br />
J. Danchak, president,<br />
PNC Bank Northeast<br />
Pennsylvania; Sister<br />
Mary Reap, I.H.M.,<br />
president, Marywood<br />
University; and Paul<br />
Kosiba, PNC Bank, vice<br />
president, institutional<br />
investment group.<br />
6 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
Tips for efficient debt collection<br />
The grim reality for many businesses is<br />
the eventual need to deal with slow-paying<br />
or nonpaying customers. In fact, an<br />
otherwise thriving small business can find<br />
itself facing financial difficulties when<br />
fees for services or products are not collected<br />
on a timely basis.To avoid this situation,<br />
the Pennsylvania Institute of<br />
Certified Public Accountants recommends<br />
that you have a plan in place for collecting<br />
and monitoring accounts receivable<br />
and following up on unpaid invoices.<br />
Start with a clear policy<br />
Firmly establish your company’s payment<br />
terms and put them in writing.<br />
Before you take an order or start a project,<br />
let clients know when and how you<br />
expect payment. Be clear about your<br />
acceptance of such things as personal<br />
checks and credit cards, and the forms of<br />
identification required when using these.<br />
Also, be sure the policy includes deadlines<br />
for payments, along with penalty clauses<br />
for large amounts that remain unpaid.<br />
To avoid having your cash flow disrupted<br />
by slow or nonpaying customers, consider<br />
asking for payment up front.<br />
Depending on the type of business, this<br />
can be full or partial payment, deposit, or<br />
retainer.Advance payment not only will<br />
help your cash flow, but also will secure<br />
the relationship between your company<br />
and the customer.<br />
Check customer’s creditworthiness<br />
If you sell high-priced items or services<br />
that will be paid over time, it’s especially<br />
important to check the customer’s creditworthiness.When<br />
you provide an item or<br />
service to be paid at a later date, you are<br />
extending credit.You need to be sure that<br />
customers are creditworthy.<br />
Credit application forms can be purchased<br />
at most office supply stores, but a<br />
better idea is to have an attorney draw<br />
one up. In addition to providing you with<br />
basic contact information and bank<br />
account numbers, a good credit application<br />
gives you permission to order credit<br />
reports and check trade references. Once<br />
the prospective customer has completed<br />
the application, be sure to verify the information<br />
supplied and call the references to<br />
check on their payment experiences.<br />
Invoice promptly<br />
Billing promptly and accurately is key to<br />
the timely collection of fees. Don’t wait<br />
until the end of the month to bill. If there<br />
is a long lag time between completion of<br />
the work or shipment of the order and the<br />
date of the invoice, the message to your<br />
customer is that it’s OK to be slow. Before<br />
sending out invoices, take the time to carefully<br />
check them and be sure the due<br />
date, description, amount, and terms are<br />
clearly stated.An error will compromise<br />
your image and encourage slow payment.<br />
Another way to ensure prompt payment<br />
is to follow your customer’s invoicing<br />
instructions to the letter. Many large companies<br />
have precise methods for invoicing.Whether<br />
that means sending the bill<br />
to one department and a copy to the person<br />
who requested the service or including<br />
a special vendor identification number,<br />
adhering to the rules results in a<br />
more prompt payment.<br />
Monitor and follow up on payment due<br />
There are many accounting software<br />
packages available that will give you tools<br />
to monitor your accounts receivable.<br />
Basically, you need to know who owes<br />
what and for how long. It is advisable to<br />
develop a timetable for handling overdue<br />
bills. Mail a second invoice, with a notation<br />
or stamp that says “past due” or “second<br />
notice,” and then follow up with a<br />
phone call. Send late payment reminders<br />
early and frequently.Typically, the longer<br />
a bill goes unpaid, the less likely you are<br />
to recover the funds.<br />
Getting outside help<br />
Sometimes having an attorney send a<br />
letter to the overdue account is enough<br />
to hasten payment. If that doesn’t work,<br />
you may need to resort to small claims<br />
court or a collection agency. Keep in<br />
mind that, in most states, small claims<br />
courts typically cap the amount for which<br />
you can sue at a few thousand dollars, and<br />
the process can be time-consuming. If you<br />
refer overdue accounts to a collection<br />
agency, be aware that the amount collected<br />
will be less than what you’re owed.<br />
This is because the collection agency may<br />
negotiate down the amount due and take<br />
a percentage as its fee.<br />
It can pay to be flexible<br />
Although it is vital to have specific policies<br />
in place, from time to time it’s wise<br />
to be flexible. For example, if a customer<br />
who has made timely payments in the<br />
past suddenly experiences financial difficulties,<br />
consider working out a flexible<br />
payment plan. Just be sure to collect some<br />
amount each month until the overdue<br />
amount is completely paid. CPAs point<br />
out that while payment in a timely matter<br />
is important, so is maintaining good relationships<br />
with long-standing clients.<br />
This article was provided by the<br />
Pennsylvania Institute of Certified<br />
Public Accountants, a professional association<br />
of more than 19,000 CPAs who<br />
work in public accounting, industry,<br />
government, and education.Visit<br />
www.picpa.org.<br />
Tobyhanna Army Depot gets new commander<br />
Col. Tracy L. Ellis (left) accepts the<br />
Tobyhanna Army Depot flag from<br />
Maj. Gen. William H. Russ, commanding<br />
general of the U.S. Army<br />
Communications-Electronics<br />
Command. The change of command<br />
ceremony took place July 31 on the<br />
front lawn of the Headquarters<br />
Building. Ellis will serve as depot<br />
commander for three years. His<br />
most recent previous assignment<br />
was as chief of staff, Friendly<br />
Forces Coordination Cell at the<br />
U.S. Central Command (forward) in<br />
Saudi Arabia.<br />
U.S. Army photo by Charlie Cardimona<br />
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industrial and commercial buildings. A skilled workforce and ample<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 7
8 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Blackout of ’03: added opportunity for ‘Wall Street West?’<br />
By Jorge Coronel<br />
For years, regulators, advisory boards<br />
and industry organizations have drafted<br />
recommendations to guide key industries<br />
on steps to limit exposure from<br />
natural disasters, terrorism, and other<br />
business hazards. Many of these recommendations<br />
have made their way into<br />
mandates and regulations.<br />
Triggered by September 11, one of<br />
these recent initiatives was the<br />
“Interagency White Paper” undertaken by<br />
the Board of Governors of the Federal<br />
Reserve System, Office of the Comptroller<br />
of the Currency, and Security and<br />
Exchange Commission.<br />
Although this paper has a much broader<br />
scope, one of its calls to action is for<br />
financial institutions — primarily located<br />
in New York — to put in place “geographically<br />
separated” backup sites.<br />
These backup sites have many requirements<br />
that do not allow them to share<br />
infrastructure components: water, power,<br />
transportation, and communications.<br />
Until recently, this was not possible due<br />
to the constraint of synchronous data<br />
backup technology, limited to 50 miles.<br />
However, recent advances by EMC in<br />
symmetrix and SRDF technologies for<br />
synchronous mirroring of storage subsystems<br />
have extended the range to 125<br />
miles — opening the door for northeast<br />
Pennsylvania to meet the requirements as<br />
a backup site (see map).<br />
And not a minute has been wasted.<br />
Ironically, days before the great blackout,<br />
area officials led by Rep. Paul E. Kanjorski<br />
(D-11) met with Security Industry<br />
Association representatives in New York for<br />
the purpose of marketing northeast<br />
Pennsylvania as a viable location for backup<br />
sites. More information about these efforts<br />
can be found at www.pennsnortheast.com.<br />
After the blackout,Chris Haran,CEO of the<br />
Great Valley Technology Alliance,said that<br />
the “presentation was well received,and<br />
now,coupled with last month’s scenario,<br />
should raise some eyebrows.”<br />
In addition, the aforementioned infrastructure<br />
requirements elevate northeast<br />
Pennsylvania to a prime site due to the<br />
elimination of many of the other locations<br />
within the 125-mile radius.The goal<br />
for recovery of these financial organizations<br />
is set to be within a couple of<br />
hours, hence the need for synchronous<br />
backups and hot-site operations.<br />
To put this need in perspective, data<br />
from The Fibre Channel Industry<br />
Association places the average downtime<br />
cost for brokerage operations at approximately<br />
$6.5 million per hour.<br />
Coupled with additional investments<br />
underway, northeast Pennsylvania continues<br />
to set itself apart as a key location for<br />
business. We should not overlook the<br />
fact that our awareness and involvement<br />
in high-tech developments have us at the<br />
forefront of this and other opportunities.<br />
To prepare for those oppotunities,<br />
the August 14 blackout presents<br />
regional businesses with some timely<br />
lessons about what can happen when<br />
an interruption strikes.<br />
While large business got the press,<br />
much of the unpublished business impact<br />
sits close to home — among the small<br />
and midsized businesses of New York and<br />
surrounding impacted areas.<br />
It is guaranteed that 100 percent of<br />
these were impacted in some way —<br />
sadly, a significant amount were financially<br />
impacted.Tragically enough for a small<br />
New York financial firms had been<br />
warned after Sept. 11 to have<br />
backup sites within a 125-mile<br />
radius. Ironically, days before the<br />
’03 blackout, area officials, led by<br />
Rep. Paul E. Kanjorski, met with<br />
Security Industry Association representatives<br />
in New York for the purpose<br />
of marketing northeast<br />
Pennsylvania as a viable location<br />
for backup sites. In purple are<br />
areas affected by the blackout.<br />
Within the circle are those areas<br />
within 125 miles of New York City.<br />
number, it may have been the final blow.<br />
The lesson learned is that planning for a<br />
business interruption is no longer<br />
reserved for Goliath enterprises.<br />
With respect to northeast<br />
Pennsylvania and its various economic<br />
development efforts to become “Wall<br />
Street West,” it is imperative that we<br />
recognize this very important component<br />
— planning for interruption —<br />
that must be adopted as part of our<br />
business planning.<br />
Studies show that 50 percent to 70 percent<br />
of small businesses don’t have plans<br />
to protect their enterprise.These plans<br />
don’t have to prepare for Armageddon,<br />
planning for an interruption is enough.<br />
Indeed,“disaster recovery planning” has<br />
now routinely been replaced with the<br />
more appropriate “business continuity<br />
practice” in business plans, and rightly so.<br />
More appropriate levels of considerations<br />
have been added to make business<br />
continuity practices more meaningful and<br />
appropriate for all business.<br />
A key topic, for example, is protecting<br />
against downtime caused by computer<br />
viruses. Business continuity practices<br />
carry a specific set of practices and<br />
guidelines for prevention and recovery in<br />
the event of a virus.This latter point further<br />
conveys the importance and scope<br />
of business continuity, in that it emphasizes<br />
how serious financial harm can be<br />
caused to an organization by a component<br />
of the business being interrupted.<br />
An all-encompassing disaster does not<br />
have to occur to cause disruption.<br />
Let’s not forget that we must do as we<br />
preach, so let’s update those business<br />
plans with a nice thick business continuity<br />
section, your insurance company and<br />
business bankers will love you for it.<br />
Jorge L. Coronel is chief executive officer/president<br />
of Infinity Technology Group<br />
Inc., Clarks Summit. He can be reached at<br />
(570)586-4850 or on the Web at<br />
www.itgsystems.com<br />
A taste of Tuscany and a dash of Manhattan flavor this family’s restaurant<br />
By Mary Ann Krisa<br />
When 28-year-old Liza Tambur and her<br />
30-year-old brother, Robert S.Tamburro,<br />
decided to partner with their parents,<br />
Robert L. and Virginia S.Tambur, to open<br />
Isabella’s, a restaurant located in Pittston,<br />
food was not their only concern.<br />
“Our goal was to bring something totally<br />
new to the area,” co-owner Liza Tambur<br />
said. “We traveled a lot and went to the<br />
restaurants that we liked.”<br />
They visited New York City restaurants<br />
and, based on their experiences, established<br />
the concept of Isabella’s — an idea, they say,<br />
that combines New York City ambience<br />
with Tuscan Italian-influenced New<br />
American cuisine.<br />
Fortunately, their professional backgrounds<br />
provided a strong foundation<br />
for the establishment. Tambur, who<br />
worked at Condé Nast Publication’s<br />
fashion magazines, Allure and Glamour,<br />
was able to provide her attention to<br />
detail as well as her creative flare to the<br />
design and cuisine of Isabella’s, while<br />
Tamburro, whose background is in commercial<br />
real estate development, implemented<br />
his area of expertise.<br />
The family says that they had long considered<br />
opening a restaurant but the time<br />
had never quite presented itself. They purchased<br />
the site in the mid-80s and various<br />
restaurants, Café Nino, Court Side Lounge,<br />
and Medici, inhabited the site until both<br />
the family and the space were available.<br />
“We came together with a concept of the<br />
restaurant,” Tamburro said. “And the concept<br />
required a major overhaul of the space.<br />
We gutted the entire inside of the building.”<br />
Tamburro’s focus was primarily on the<br />
spatial side of the business, providing direction<br />
on what had to be done and when.<br />
Together, they all agree, the partners complemented<br />
each other quite well.<br />
“From the business aspect, I was able to<br />
bring the management of personnel,<br />
costs and accounting. My mother and sister<br />
were the architectural and decorating<br />
consultants, while I had more of an input<br />
on the spatial aspects,”Tamburro said.<br />
“Apart from being brother and sister,<br />
we’re partners,”Tambur added. “I have a<br />
lot to learn from him and he has learned<br />
a lot from our father.”<br />
Diners can choose from among the traditional,<br />
like “The Isabella Burger” for $11,<br />
or something a little less common, such<br />
as “Hand Cut Spinach Pappardelle” at $18.<br />
Orders are delivered to white linendressed<br />
tables via an aproned server<br />
meticulously dressed in a shirt and tie.<br />
The interior walls are decorated with<br />
European-style sconces that cast an<br />
evening glow on the hardwood floors.<br />
Patrons may finish the evening while sipping<br />
a glass of “Bruichladdich Islay,” a 15-<br />
year-old Scotch at $9, or opt instead for a<br />
taste of something exotic from the dessert<br />
menu such as “Citrus Pots de Crème,<br />
Chantilly and Caramel Oranges” for $5.<br />
“Our goal is to provide the finest food,<br />
finest service, and the most unique<br />
atmosphere. We worry about what we<br />
can do and how we can make it better,”<br />
Tamburro said. “From a broader spectrum,<br />
I think an establishment like this<br />
makes the area a more appealing, enticing<br />
place to live.”<br />
And while the restaurant does indeed<br />
bring something different to the area, the<br />
true allure of Isabella’s is the dedication<br />
of the of the restaurant’s founders to its<br />
development and continued cultivation.<br />
“We are a family business,”Tamburro<br />
said. “And we’re all actively involved.”<br />
Isabella’s is located at 1140 Route 315,<br />
Wilkes-Barre. Hours are 5 p.m to 10 p.m.,<br />
during the week, Friday and Saturday, 5 p.m.<br />
to 11 p.m. Lunches are served Monday<br />
through Friday, 11a.m.to 2 p.m. Call (570)<br />
270-9292 for reservations.
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 9<br />
Small bank uses couriers to wage battle for convenience<br />
By Marianne Tucker Puhalla<br />
Check Processing Facts from the American<br />
Bankers’ Association:<br />
■ Banks process more than 40 billion checks each<br />
year. In the first comprehensive study in decades, the<br />
Federal Reserve reported that 42.9 billion checks,<br />
valued at $39 trillion, were paid in 2001.<br />
■ Some institutions process more than a million<br />
checks per day, traveling through sorting machines<br />
at speeds of up to 60 miles per hour.<br />
■ Funds on local checks must be made available<br />
within two business days according to the<br />
Expedited Funds Availability Act of 1987. Non-local<br />
checks must be made available within five business<br />
days. Certain circumstances permit longer<br />
holds due to the high risk of fraud, such as new<br />
accounts, deposits over $5,000, repeatedly overdrawn<br />
accounts and/or emergencies.<br />
■ The average value per check is $925, according<br />
to the 2002 Federal Reserve Retail Payments<br />
Research Project.<br />
■ Consumers write over half (50.9 percent) of all<br />
checks, according to a 2002 Federal Reserve study.<br />
Other categories include: business — 32.3 percent;<br />
government — 3.5 percent; business or government<br />
— 1.3 percent; unknown — 12 percent.<br />
■ Approximately 251 million checks are returned<br />
or “bounced” each year, according to the Federal<br />
Reserve. This is 0.6 percent of total check volume.<br />
The average value per returned check is $701.<br />
Source: www.aba.com/<br />
Landmark Community Bank has introduced<br />
a first-of-its-kind courier service<br />
that takes banking services to the business<br />
customer, saving those who use it<br />
time and money.<br />
“Today, more than ever, banking is an<br />
industry driven by convenience, as clients<br />
have less time for mundane tasks and must<br />
focus on their business,” says Daniel R.<br />
Nulton, Landmark CEO.“Many professionals<br />
tend to select a bank based on the proximity<br />
of a branch to their office. Landmark<br />
takes convenience and service to a new<br />
level by taking the bank to the client.”<br />
With only one office located at 2 South<br />
Main Street, Pittston, one of Nulton’s goals<br />
for Landmark was to make the two-yearold<br />
bank competitive with larger banks<br />
that have branches in every community.<br />
“There were a lot of clients who wanted<br />
to do business with Landmark because<br />
of our local ownership and personal service,<br />
but our Pittston location was not convenient<br />
for them. By offering valet banking<br />
for our business customers, there is<br />
not a banking chore we can’t handle.We<br />
pick up deposits, deliver cash and can<br />
even process a loan request, from application<br />
to funding, without the client ever<br />
leaving his or her office,” he says.<br />
Landmark couriers are bonded and<br />
insured.The client determines the time<br />
and number of pick-ups each week.<br />
Nulton says that not only do businesses<br />
gain back the time and productivity lost<br />
every time a staff member had to make a<br />
trip to the bank, they also avoid the liability<br />
assumed every time an employee goes<br />
to the bank on company business.<br />
“It has made my life as a business owner<br />
much easier,” says Gino Bartoli, president<br />
of A.J. Lupas Insurance Agency Inc.,<br />
Plains.“I don’t have enough time in the<br />
day as it is. If the courier service keeps<br />
me from having to drive to a bank, stand<br />
in line on the third of the month or wait<br />
at the drive-up window, then there’s no<br />
question that it is a good thing. I’d say it<br />
is probably the most innovative idea<br />
brought into my business since the introduction<br />
of computers.”<br />
“The courier service is the same concept<br />
I have applied in the healthcare industry<br />
for 18 years,”says Paul C.Woelkers, president<br />
and CEO of Lackawanna Mobile X-ray<br />
Inc., Dunmore.“We are a mobile x-ray<br />
company that takes its service to the<br />
patients, in their homes and to them in<br />
nursing homes.Although the bank is in<br />
Pittston, that’s never an issue, because they<br />
bring the bank to me on a daily basis.”<br />
“I’m in an industry where time is<br />
money,” notes John Bartorillo, managing<br />
partner of Maslow Lumia Bartorillo (MLB)<br />
Advertising,Wilkes-Barre.“Anything that<br />
helps me save both is a true innovation.”<br />
MLB’s banking is handled by bookkeeper<br />
Anita Petroski who says the courier<br />
service is simple to use.“I call and tell<br />
them I have a pick up.They use tamperproof<br />
envelopes to take the deposits to<br />
the bank. I get a signed receipt at the time<br />
of the pick-up.The deposit slip is either<br />
mailed to me or delivered the next day.”<br />
Nulton says that since most of the business<br />
transacted is check-based, the couriers<br />
carry little cash.“Clients know that a full<br />
security plan is in place, and once a transaction<br />
is handed over, it is fully insured.”<br />
Landmark also carries out personal<br />
banking for individual business clients.<br />
Nulton says the courier service area<br />
reaches from Eynon in Lackawanna<br />
County to Nanticoke in lower Luzerne.<br />
Pricing is a function of the customer’s<br />
total relationship with the bank and<br />
very few clients pay additionally for<br />
the service.<br />
Hinerfeld Realty Company<br />
- Commercial Division -<br />
Performance...Not Promises!<br />
KINGSTON<br />
NEW LISTING. RETAIL DEVELOPMENT<br />
SITE OPPORTUNITY. 213’ x 253’, 1.24<br />
Acre Corner Parcel For Sale. 38,000 SF<br />
Warehouse-Showroom. Additional 105’ x<br />
230’ Vacant Parcel included. On busy Pierce<br />
S treet Corridor at 3rd Ave., with numerous<br />
retail and medical/dental facilities. Large<br />
neighborhood backup. Will also rent.<br />
FOR SALE $1,125,000<br />
MOOSIC<br />
PRICE REDUCTION. EXPRESSWAY<br />
WAREHOUSE. 12,000 Square Feet, preengineered<br />
steel building. 20’-22’ clear<br />
height. Two dock & two drive-in doors.<br />
3,000 SF office. 400 amp power. Located<br />
between Moosic and Davis Street Exits of<br />
Interstate Route 81.<br />
FOR RENT $3.50 / SQ. FT.<br />
A Landmark Community Bank courier<br />
picks up a deposit at the Maslow Lumia<br />
Bartorillo Advertising Agency, Wilkes-<br />
Barre, Luzerne County, from office manager<br />
Anita Petroski. Photo by A.J. Zambetti<br />
Landmark is expanding its physical<br />
presence as well.<br />
A second branch is under construction<br />
along Wyoming Avenue in Forty<br />
Fort, and is expected to open later<br />
this year.<br />
MOOSIC<br />
INDUSTRIAL PROPERTY. 26,000 square<br />
f eet in Warehouse / Light Industrial Building.<br />
Divided into five sections. Eight truck dock<br />
doors. 440 volt electric power. M-2: Heavy<br />
Manufacturing zoning. Close to Interstate<br />
Route 81.<br />
FOR RENT $2.50 / SQ. FT.<br />
WILKES-BARRE<br />
RETAIL DEVELOPMENT SITE<br />
OPPORTUNITY. 3.58 Acre Site at corner of<br />
Wilkes-Barre Boulevard and Coal Street.<br />
Take advantage of traffic between Mall and<br />
Center City. Can also be leased.<br />
FOR SALE $1,550,000<br />
KINGSTON<br />
NEW LISTING. WAREHOUSE. Cross<br />
Valley Industrial Center. 228,500 Square<br />
F eet. Heated and sprinklered. Eight dock<br />
doors. Up to 18’ clear height. 5.64 Acre site.<br />
Accessible from Cross Valley Expressway<br />
(Pa. Rt. 309).<br />
FOR SALE $850,000<br />
SCRANTON<br />
BACK ON MARKET. OFFICE/RETAIL.<br />
Birney Avenue, Minooka. 4,660 square feet<br />
building. Constructed as bank.<br />
Later<br />
expanded and used as car dealership auto<br />
service and engineering test lab. On U.S. Rt.<br />
11 close to Davis Street Exit #182 of<br />
Interstate Route 81.<br />
FOR SALE $129,000<br />
SCRANTON<br />
HANDSOME DOWNTOWN BUILDING.<br />
12,420 Square Feet commercial building.<br />
Three stories. Beautiful front. Ready for<br />
redevelopment.<br />
Close to University of<br />
Scranton and Court House Square.<br />
FOR SALE $125,000<br />
SCRANTON<br />
OFFICE. One story, 9,500 square feet office<br />
building for sale. Constructed in 1980’s for<br />
national insurance company.<br />
Plenty of<br />
parking. Suburban setting next to Abingtons.<br />
Near Allied Services campus. Morgan<br />
Highway, Rt 307.<br />
FOR SALE $775,000<br />
OLYPHANT<br />
OFFICE/LABORATORY 4,500 Square Feet<br />
of nicely finished office space and clean,<br />
bright laboratory. Mid-Valley Industrial Park<br />
location. Short distance from Exit #2 of Gov.<br />
Robert Casey Expressway (U.S. Rt. 6), which<br />
gives quick and easy access to Interstate<br />
Routes 81, 84 & 380.<br />
FOR RENT $7.50 / SQ. FT.<br />
CLARKS SUMMIT<br />
OFFICE SPACE. 1,636 square feet six room<br />
suite of offices. Includes four private offices<br />
& conference room. Full service lease in<br />
beautiful “BDA” Building. Suburban office<br />
campus location.<br />
FOR RENT $20.00 / SQ. FT.<br />
FORTY FORT<br />
EXPRESSWAY INDUSTRIAL PROPERTY.<br />
114,000 square feet Warehouse / Light<br />
Industrial Building on 4 acres. At Forty Fort/<br />
Kingston Exit (#4) of Cross-Valley<br />
Expressway (Pa. Rte. 309), near Interstate<br />
Routes 81 & 476. Fully sprinklered. 70,000<br />
square feet on 6” and 8” thick 1st Floor. Nine<br />
(9) truck doors. New Roof.<br />
FOR SALE $1,250,000.<br />
600 Lackawanna Avenue<br />
Scranton, PA 18503<br />
Phone: 570/207-4100 or 342-8312<br />
Fax: 342-6815 E-mail:hinerfld@epix.net<br />
For information on all of our properties, visit our<br />
website @ www.hinerfeldrealty.com
Public opinion sour on economy, despite positive signs<br />
Despite signals from the equity markets<br />
that the worst might be behind us, concerns<br />
about the economy in general and a<br />
troubling unemployment situation weigh<br />
heavily on the minds of Americans.<br />
Twenty-seven percent of U.S. adults<br />
mentioned the economy in general as the<br />
country’s most important problem in<br />
Gallup Tuesday Briefing’s July 7-9 poll,<br />
and another 13 percent specifically mentioned<br />
the unemployment situation.<br />
A separate question found that 58<br />
percent of Americans feel that the<br />
president is not paying enough attention<br />
to the economy.<br />
Clearly in the eyes of Americans, as the<br />
10 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
economy emerges tentatively from recession<br />
it cannot receive too much attention<br />
from Washington.<br />
Encouraging Signs<br />
The ongoing skittishness seems strange<br />
in some respects: the fog of war has lifted,<br />
after 13 rate cuts the Fed still maintains<br />
an accommodative stance, and new<br />
home sales are booming.<br />
Furthermore, there is good news from<br />
corporate America: reported corporate<br />
earnings have exceeded expectations and<br />
productivity growth is strong.<br />
The latest Thomson First Call consensus<br />
estimates project that second quarter S&P<br />
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500 earnings will be 8.1 percent higher<br />
than the year before and 66 percent of<br />
S&P 500 companies that have reported<br />
earnings so far have beaten estimates.<br />
The Unemployment Effect<br />
So why isn’t the public feeling more<br />
jubilant about the recovery?<br />
The most obvious answer continues to<br />
be the national unemployment rate,<br />
which climbed from 5.8 percent in<br />
March to 6.4 percent in June.<br />
Not only do 13 percent of Americans<br />
feel that unemployment is the most<br />
important problem facing the country,<br />
but 44 percent of Americans also believe<br />
that unemployment will go up (either “a<br />
TREASURY MANAGEMENT I LEASING I CREDIT I CAPITAL MARKETS I INVESTMENT MANAGEMENT<br />
©2003 The PNC Financial Services Group, Inc.<br />
lot” or “a little”) in the next six months.<br />
How does the unemployment rate<br />
impact overall perceptions of the economy?<br />
Even in periods of high unemployment,<br />
the vast majority of workers keep<br />
their jobs; thus the effect of high unemployment<br />
on consumer confidence<br />
comes from consumer skittishness about<br />
their own job security, and/or consumer<br />
sympathy pain for friends and family who<br />
are out of work.<br />
From data gathered for Gallup Tuesday<br />
Briefing’s 2003 Personal Finance survey<br />
in April, it appears that changes in the<br />
unemployment rate filter through to the<br />
public.There is high correlation between<br />
the actual unemployment rate and the<br />
percentage of Americans saying they<br />
know someone who has recently been<br />
laid off or fired.<br />
When the unemployment rate hit 6.0<br />
percent in April 2003, 60 percent of<br />
Americans reported knowing someone<br />
out of work.<br />
That was up from 51 percent in<br />
February 2002, when the unemployment<br />
rate was 5.6 percent, and from 43 percent<br />
in August 2001, when unemployment<br />
was just 4.9 percent.<br />
Similarly, public perceptions about<br />
whether it is a good or bad time to find a<br />
quality job are closely linked to the<br />
unemployment rate.<br />
There is also some correlation between<br />
personal experiences and perceptions of<br />
unemployment, and one’s rating of the<br />
U.S. economy.<br />
Knowing someone who is out of work<br />
correlates strongly with a negative view<br />
of the U.S. economy.<br />
Only 13 percent of those who know<br />
someone out of work have a positive<br />
view of the economy, while 59 percent<br />
have a negative view.<br />
By contrast, the negative tilt is much<br />
less pronounced among those who do<br />
not know someone out of work: 29<br />
percent of this group is positive, 39<br />
percent is negative.<br />
The correlation between unemployment<br />
and the overall economy is somewhat<br />
clearer when looking at respondents’<br />
general perceptions of the job market.The<br />
plurality (44 percent) of those<br />
saying now is a good time to find a quality<br />
job also have a generally positive view<br />
of the economy. By contrast, only 11 percent<br />
of those who say now is a bad time<br />
to find a quality job have a positive view<br />
of the economy; 60 percent of this group<br />
has a negative view.<br />
Bottom Line<br />
It seems especially revealing that young<br />
adults — who largely drove the Internet<br />
boom of the 1990s — are now particularly<br />
negative about employment prospects:<br />
while 16 percent of Americans overall<br />
believe that unemployment will go up “a<br />
lot” in the next six months, the percentage<br />
is 27 percent among 18- to 29-year-olds.<br />
Economists might point out that seasonal<br />
fluctuations in unemployment data are<br />
making statistics difficult to interpret, but<br />
judging by the resounding pessimism of<br />
Americans — and young adults in particular<br />
— there can be little doubt about the<br />
huge psychological toll. News of improved<br />
corporate earnings will ring hollow until<br />
Americans start to see — and feel —<br />
employment figures catching up.
Nation’s top specialty retailers ranked, Best Buy on top<br />
In a year tested by a sluggish economy<br />
and geopolitical concerns, specialty<br />
retailers were forced to make hard decisions<br />
to ensure their continued success.<br />
The specialty stores that can distinguish<br />
themselves are the ones that are<br />
prospering, while the remainder are<br />
looking for sites and strategies in hopes<br />
of ensuring their continued existence,<br />
according to the 2003 TSYS Top 100<br />
Specialty Retailers ranking, released last<br />
month by STORES, the magazine of the<br />
National Retail Federation.<br />
The rankings are based on an annual<br />
survey and are published in the August<br />
issue of STORES magazine.<br />
“As a group, the specialty retail market<br />
is extremely competitive,” said Rick<br />
Gallagher, STORES publisher and NRF<br />
vice president.“Some specialty stores<br />
are thriving, and others are fighting for<br />
their lives.”<br />
Minneapolis-based Best Buy leads the<br />
list as the nation’s largest specialty<br />
retailer with 2002 sales of $20.95 billion,<br />
a 13.2 percent increase over the<br />
previous year.<br />
Best Buy has benefited from strong<br />
sales of digital products, as well as<br />
a pick-up in sales of laptops and<br />
computer equipment.<br />
In addition, Best Buy has broadened its<br />
furniture collection, particularly in the<br />
area of home entertainment where<br />
goods are styled to coordinate with current<br />
TV models and audio/video systems<br />
and components.<br />
Textron cuts staff<br />
By John Beauge<br />
Textron Inc. has reduced its salaried<br />
personnel by 20 percent and laid off<br />
approximately 15 hourly employees at its<br />
Williamsport plant.<br />
The leading manufacturer of piston<br />
engines for general aviation aircraft was<br />
forced to make the cuts due to poor economic<br />
conditions, Daniel Smith, vice<br />
president of human resources, says.<br />
About 30 salaried people either lost<br />
their jobs or accepted a voluntary severance<br />
package, he says.<br />
They do not have recall rights like the<br />
furloughed hourly workers, he says.<br />
The job cuts, which have reduced the<br />
Textron work force in Williamsport to<br />
just below 500, were unrelated to an<br />
engine recall last year ordered by the<br />
Federal Aviation Administration after it<br />
determined a faulty crankshaft caused a<br />
small plane crash in Michigan, Smith says.<br />
Textron contended the faulty part with<br />
its Lycoming engines was manufactured<br />
by a vendor but it hired 140 temporary<br />
employees to fix the problem.<br />
They were let go after the recall project<br />
was completed.<br />
Smith also says Textron plans at some<br />
future point to shift to the plant the<br />
repair work being done at its facility at<br />
the Williamsport Regional Airport in<br />
Montoursville.The airport hangar will<br />
remain in open, he says.<br />
Few of the engines that are repaired at<br />
the airport arrive by air and all are taken<br />
to the plant for testing before returned<br />
to the customer, he says.<br />
Best Buy is the nation’s<br />
No. 1 specialty retailer.<br />
Familiar stores like Aeropostale<br />
and Gymboree round out the<br />
bottom of the list.<br />
Gap retained its<br />
place as the second-largest<br />
U.S.<br />
specialty retailer,<br />
with 2002 sales of<br />
$14.45 billion, a 4.4<br />
percent increase<br />
over 2001. Gap has<br />
turned itself around after 30 consecutive<br />
months of disappointing performances.<br />
By an increased focus on small businesses,<br />
Staples’ $11.6 billion in sales<br />
moved the office supplies retailer up<br />
two notches to the No.3 spot, surpassing<br />
Office Depot, which was bumped to<br />
the fourth-highest spot with $11.36 billion<br />
in sales (from<br />
No. 3 in 2002).<br />
Toys R’ Us followed at<br />
the No. 5 spot with<br />
$11.3 billion in sales,<br />
ahead of Circuit City<br />
(No. 6) and Limited<br />
Brands (No. 7).<br />
Rounding out the top 10 specialty<br />
retailers,AutoZone advanced to the<br />
eighth position, up four notches<br />
from its 2002 ranking.<br />
Barnes & Noble rose to the ninth<br />
spot, from the eleventh position last<br />
year. CompUSA, with a $300 million<br />
decline in sales, dropped from the<br />
ninth position last year to No. 10.<br />
“The retailers on this impressive list<br />
represent the best and brightest innovators<br />
in an ultra-competitive industry,”<br />
said Philip Tomlinson, president of TSYS,<br />
a global payments leader and the largest<br />
third-party processor of retailer-managed<br />
accounts in the United States.<br />
“They have been able to flourish<br />
despite the current economy and are<br />
combating the challenges and intense<br />
competition that characterize retail.”<br />
For a complete listing of the “Top 100<br />
Specialty Retailers,” call (202) 626-8189<br />
or visit www.stores.org.<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 11
Rated one<br />
of the most<br />
business-friendly<br />
banks. †<br />
Local loan<br />
approvals.<br />
That’s a big deal<br />
for my business .<br />
Fast answers are important, and you just<br />
can’t get them through long-distance banking.<br />
The people of First Liberty Bank & Trust are ready<br />
to deliver all the sophisticated financial products your<br />
business needs – with the speed and personal attention<br />
others can’t match.<br />
We’re the local bank that knows what matters to your<br />
local business. See us soon, and let us help with your<br />
personal banking, too.<br />
Scranton Offices:<br />
Keyser Ave. 343-1211<br />
Minooka 341-5555<br />
Spruce St. 558-3660<br />
Wyoming Ave. 961-2402<br />
Visit us at the branch nearest you, or<br />
on the web at www.firstlibertybank.com<br />
Local Branches:<br />
Carbondale 282-9390<br />
Clarks Summit 587-0575<br />
Daleville 842-5715<br />
Dickson City 307-7500<br />
Jermyn 876-6500<br />
Jessup 489-4736<br />
Kingston 714-5700<br />
Olyphant 489-4721<br />
Pittston 655-7750<br />
ATMs at all branches, Quinn’s Market in Blakely & Lackawanna Junior College<br />
† Community Bank, N. A. is rated a leading small business friendly bank by the U.S. Small<br />
Business Administration among those with assets from $1 to $10 billion.<br />
Member FDIC<br />
Wilkes-Barre’s Innovation Center<br />
incubator unveils Web site<br />
Entrepreneurs looking for the right<br />
place to build their business can find all<br />
the information they need online at the<br />
Innovation Center@Wilkes-Barre’s new<br />
Web site, www.icwb.biz.<br />
“The Innovation Center’s Web site will<br />
allow potential clients to learn about<br />
the various benefits to being in an incubator;<br />
including entrepreneurial<br />
resources and upcoming events,”<br />
explains John L.Augustine, facility director,“They<br />
can also view the floor plan<br />
and building layout, as well as get<br />
answers to their questions about the<br />
incubator process. And, most importantly,clients<br />
will be able to download<br />
applications and guidelines to becoming<br />
an incubator tenant.”<br />
More than an office building or a traditional<br />
business incubator, the Innovation<br />
Center@Wilkes-Barre is a place designed<br />
to unite energy, ideas, talent and expertise.<br />
Located in the historic Woolworth’s<br />
building on South Main Street in downtown<br />
Wilkes-Barre, close to colleges and<br />
universities — the technology incubator<br />
will provide tenants with convenient<br />
access to a well-trained workforce, as well<br />
as research and development resources.<br />
Designated a KOZ (Keystone<br />
Opportunity Zone) area, the facility will<br />
also offer newly renovated Class A space<br />
and tax incentives to potential tenants —<br />
with 15,000 square feet of office space<br />
and 15,000 square feet of small business<br />
start-up space, along with 30,000 square<br />
feet of retail space.<br />
“The idea of placing a state-of-the-art<br />
Innovation Center in the historic<br />
Woolworth’s Building at the heart of the<br />
downtown,”explains Stephen M. Barrouk,<br />
president and CEO at the Greater Wilkes-<br />
Barre Chamber of Business and Industry,<br />
“was to highlight the area’s historic past<br />
while creating a place to foster entrepreneurship<br />
and combine that with the creative<br />
talent, energy and resources of the<br />
area. We want this facility to be a catalyst<br />
for growth and a symbol of positive change<br />
for the downtown and for the region.”<br />
“The goal of the Innovation Center<br />
@Wilkes-Barre project, managed by<br />
the Greater Wilkes-Barre Chamber as<br />
part of the Great Valley Technology<br />
Alliance initiative, is to stimulate the<br />
local business economy and create<br />
employment opportunities.”<br />
“In fact, the incubator is designed to<br />
provide a fully-equipped, nurturing environment<br />
for technology-based businesses<br />
in their first three to five years.”<br />
“Whether you’re a student just thinking<br />
about starting their own firm or a professional<br />
with a business dream, the<br />
Innovation Center@Wilkes-Barre offers<br />
start-up companies a chance at success,”<br />
Barrouk says.<br />
The Chamber’s Web site,<br />
www.wilkes-barre.org, provides a<br />
wealth of information on the community<br />
and on projects like the<br />
Innovation Center@Wilkes-Barre.<br />
Battipaglia to speak at NEPA’s annual dinner<br />
World famous market strategist, Joseph<br />
V. Battipaglia, executive vice president<br />
and chief investment officer for Ryan,<br />
Beck & Co. LLC, will be the keynote<br />
speaker for the 39th annual dinner of the<br />
Northeastern Pennsylvania Alliance on<br />
Thursday, September 11.<br />
With regard to the September 11<br />
attacks, Battipaglia will discuss the effects<br />
of the war on terror from a financial perspective.<br />
He will focus on the financial<br />
health of the consumer, business, and<br />
government. Concerning the economy,<br />
Battipaglia will share his extensive financial<br />
knowledge by exploring how the<br />
U.S. economy is positioned to perform in<br />
the next 12 months and he will present<br />
forecasts of interest rates, bonds, and<br />
equities. He will also be able to elaborate<br />
on Federal Reserve policy and the value<br />
of the dollar.<br />
Featured frequently in national media,<br />
including CNBC, CNN, Fox News and the<br />
Nightly Business Report, Battipaglia<br />
speaks regularly with reporters from The<br />
New York Times, The Wall Street Journal,<br />
and other publications where his market<br />
views are often quoted.<br />
Battipaglia is the chief investment<br />
strategist and spokesperson on investment<br />
policy for Ryan Beck& Co. LLC, a<br />
subsidiary of Bank Atlantic Bancorp<br />
(NYSE:BBX). Battipaglia is the former<br />
chairman of investment policy at Gruntal<br />
& Co. LLC, where he conducted strategic<br />
market and economic analysis in support<br />
of the firm’s retail network and institutional<br />
presence. Ryan, Beck & Co.,<br />
acquired certain assets and related entities<br />
from Gruntal<br />
& Co., in 2002.<br />
Prior to joining<br />
Gruntal in 1984,<br />
he was a financial<br />
analyst for<br />
the Exxon<br />
Corporation and<br />
worked as a<br />
securities analyst<br />
at Elkins & Co., a<br />
division of<br />
Prudential Bache.<br />
Battipaglia<br />
Battipaglia graduated<br />
Phi Beta<br />
Kappa in economics from Boston<br />
College and earned his MBA at the<br />
Wharton Graduate School of Business,<br />
University of Pennsylvania. He is a<br />
trustee of the Securities Industry<br />
Institute, which is the Security Industry<br />
Association’s premier leadership and<br />
management education program.<br />
Cost for the event is $50 per person,<br />
which includes dinner entrée as well as<br />
hors d’oeuvres during a mini expo of<br />
NEPA’s programs and services prior to<br />
the dinner beginning at 4:30 p.m.The<br />
program will begin with a video presentation<br />
of NEPA’s clients and an award<br />
presentation of the first John. J. Luciani<br />
regionalism award, to be bestowed annually.<br />
Battipaglia will make his presentation<br />
following dinner.The event is being held<br />
at the new Hilton Scranton and Conference<br />
Center,Adams Avenue, Scranton. For<br />
more information, visit the NEPA Web site<br />
at www.nepa-alliance.org/annual dinner<br />
or call (570) 655-5581.<br />
12 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
Publication examines work, play<br />
By Howard J. Grossman, AICP<br />
In a publication issued by the Schuylkill<br />
Chamber of Commerce as part of the<br />
Stay Invent the Future program of the<br />
Pennsylvania Department of Community<br />
and Economic Development, the job market<br />
is portrayed for northeastern<br />
Pennsylvania.The publication of the 17-<br />
page report demonstrates both the recreational<br />
and employment opportunities<br />
and is aptly titled “Work and Play in<br />
Northeast Pa.”<br />
County by county, including Carbon,<br />
Lackawanna, Luzerne, Monroe, Pike,<br />
Schuylkill, and Wayne are defined as<br />
places we call home, and information is<br />
presented about places to play with pop<br />
up quizs shown, fast facts about the<br />
county and region, and exciting data that<br />
can be utilized as part of the regional<br />
marketing strategy that is being<br />
processed by Penns Northeast and its<br />
newly expanded activities that were<br />
announced a few months ago.<br />
Successful stories are shown about people<br />
and companies that are part of the region.<br />
The document outlines the places to<br />
learn in the region including 22 colleges<br />
and universities and 11 career schools<br />
that define the wonderful array of higher<br />
educational institutions and schools that<br />
offer a wide ranger and diversity of<br />
courses that can continue to train<br />
prospective employees who may wish to<br />
find work in the region.<br />
One of the outstanding features of the<br />
report is the listing of Web sites that can<br />
be tapped to find electronic information<br />
at a fingertip.This dimension of data support<br />
is an important and key link to the<br />
ability of local and out of town students<br />
and others to immediately secure the<br />
database that will assist them in decision<br />
making regarding the extension of their<br />
education, or the reasons why northeastern<br />
Pennsylvania is truly the place to<br />
work and play.<br />
Perhaps, however, the most critical portion<br />
of the report is the information<br />
about places to live, places to work, and<br />
the job market survey that are presented<br />
in the latter section of the document.<br />
For example, the information shows the<br />
rental comparisons between northeastern<br />
Pennsylvania and national statistics.<br />
The range of rental comparisons between<br />
the region and national statistics as a<br />
result of the year 2000 Census shows<br />
median monthly rental in the Pocono-<br />
Northeast as being $324 to $682 with the<br />
City of Pottsville being the lowest and<br />
Milford in Pike County being the highest.<br />
These data, however, are quite low<br />
across the board compared to many<br />
other larger cities such as San Francisco,<br />
Arlington,Virginia, San Diego, and New<br />
York City that range from$705 to $928.<br />
Crime rates are demonstrated with information<br />
based on an index that is a<br />
weighted average of the relative frequency<br />
of crimes per capita of five types<br />
including homicide, robbery, rape, aggravated<br />
assault, and motor vehicle theft.<br />
The crime indexes within the seven<br />
counties are all significantly below many<br />
national cities.The regional index ranges<br />
from 5 to 114, while the crime rate index<br />
for larger cities across the nation with<br />
seven examples shown as being in a<br />
range from 172 in San Francisco to 469 in<br />
Washington, D.C. A value of 100 means<br />
that the city is exactly average.A value of<br />
200 means that the city has twice the<br />
crime rate as the average city. Source for<br />
this data is Homefair.com, February, 2003.<br />
Salary comparisons are shown with<br />
equivalent data between national cities<br />
and those in this region.The data clearly<br />
demonstrates that earning, for example,<br />
$40,000 in Washington, D.C. for a standard<br />
of living is related to a comparable<br />
standard of living in northeastern<br />
Pennsylvania of $24,341.25, with similar<br />
comparisons for other cities nationally<br />
and the region.Again, the same source is<br />
used as was the case with crime rates.<br />
Northeastern Pennsylvania is home to<br />
major incubators that grow companies<br />
and provide services to help young firms<br />
develop.Assistance is available for the<br />
sharing of conference rooms, kitchen<br />
space, copiers, and other office equipment.Young<br />
companies are limited to<br />
how long they can stay in the incubator<br />
space.The region is home to the following<br />
incubators including the Carbondale<br />
Technology Transfer Center, the East<br />
Stroudsburg University Business<br />
Accelerator, the Pottsville/Schuylkill<br />
Technology Incubator, and the Scranton<br />
Enterprise Center Business Incubator.<br />
These examples will be added to with<br />
one under construction renovation in the<br />
City of Wilkes-Barre. Incubators go back<br />
many years, and the ones listed are second<br />
generation incubators that are the<br />
newest and best of the types that have<br />
been previously initiated.<br />
The Northeast Pa. Job Market Survey is<br />
summarized in the report.This data is<br />
based upon a Northeastern Career<br />
Opportunities project with selected<br />
employers across the region asked to participate<br />
in a job market survey.<br />
They were asked to identify the current<br />
and future job opportunities available to<br />
regional graduates and graduates over the<br />
next three years. Nearly four out of 10<br />
survey respondents offer college/university<br />
internships and one out of four provide<br />
high school/vo-tech co-ops, and one<br />
out of five offer apprenticeship programs.<br />
One example of an occupation<br />
needed in the region is the nursing profession.<br />
Over the next three years, 703<br />
registered nurses, 309 practical nurses,<br />
and 664 certified nurse assistants and<br />
personal care aides will be needed.<br />
Employers plan to hire staff over the<br />
next 12 to 18 months in at least 78 percent<br />
of the employers surveyed.The<br />
number of full time employees needed<br />
over the next 12 months were defined as<br />
3.5 percent overall with projected<br />
demand for each county ranging from 1.1<br />
percent to 7.7 percent.<br />
Over the next 18 to 36 months due to<br />
company growth and expansion, employers<br />
predict in the region that nearly 2 out<br />
of 3 new employees recruited will be full<br />
time. Nearly three thousand new employees<br />
will be needed across the Pocono-<br />
Northeast’s seven counties.<br />
This document demonstrates a clear<br />
message. Despite the recent economic<br />
downturn, there is growth likely<br />
to occur in the region based upon<br />
the employer survey.<br />
A Web site can be contacted to see<br />
more information about the results of the<br />
survey at www.workplaynepa.com.<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 13
14 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Pumpkin purveyors predict packed patches this fall<br />
By Jennifer Butler<br />
The chilly air of<br />
the fall will<br />
soon be upon<br />
us and businesses who<br />
earn their keep during<br />
that memory-making<br />
season have been preparing<br />
all summer for their<br />
impending visitors.<br />
In northeastern Pennsylvania it has<br />
become extremely popular — even traditional<br />
— to make an annual visit to the<br />
“pumpkin patch.”<br />
Area farms and orchards have capitalized<br />
on this love of the season in many<br />
unique ways, creating a variety of fall<br />
experiences for their customers, with the<br />
help of Mother Nature.<br />
Roba’s Tree Farm and<br />
Pumpkin Patch<br />
The Roba family of Dalton anticipates a<br />
busy season as families turn their attention<br />
to the activities of autumn.<br />
John and Sue Roba have been building<br />
their business since 1985, when they<br />
began planting “balled and burlapped”<br />
trees for sale throughout the year on<br />
their 100-acre Christmas tree farm.<br />
Since then the farm has seen considerable<br />
growth and each year a new attraction<br />
is added to entice families throughout<br />
the Halloween and Christmas holidays.<br />
“We were surprised at the growth in the<br />
Halloween-time business.We try to add<br />
something new each year and this year it<br />
is ‘Bunnyville,’” said John Roba.<br />
“Bunnyville” consists of miniature<br />
homes built especially for the rabbit population<br />
at the farm.A new Barrel Train,<br />
featuring a herd of “Holstein” cows constructed<br />
by Roba, will be pulled by tractor,<br />
transporting visitors from the barn to<br />
the pumpkin patch activities.<br />
“These attractions have been a real marketing<br />
tool,” Roba said. In addition to the<br />
A view of Roba’s corn maze. All photos this<br />
page except Robin Peregrim by Bob Urban<br />
Robin Peregrim reports “a<br />
good apple crop; much better<br />
than last year’s” at her<br />
business, Miller’s Orchards,<br />
in Justus.<br />
John Roba tends his sheep, part<br />
of his farm’s petting zoo. At<br />
right is the zoo’s pot-belly pig.<br />
hay ride, a staple of the pumpkin patch<br />
business, Roba’s boasts a petting zoo with<br />
real reindeer; a children’s playground; and<br />
a pick-your-own-pumpkin adventure.<br />
Another attention-grabber is the fourand--half-acre<br />
corn maze for which the<br />
family creates a new theme each year.<br />
This year, the maze’s theme is a<br />
“Barnyard Yard Adventure at Roba’s.”<br />
For the more adventuresome, the<br />
Flashlight Maze Adventure Night will<br />
allow them to try their hand creeping<br />
through the maze by moonlight with<br />
only their flashlight to guide them.<br />
The “adventure” comes with campfire,<br />
hot dogs and marshmallows included.<br />
This attraction, Roba said, has been very<br />
successful for the business.<br />
Of course, being dependent on Mother<br />
Nature never makes the business easy.<br />
“This year the spring was excessively<br />
wet but, fortunately, we have a welldrained<br />
area.We got two-thirds planted on<br />
schedule and one-third late,” he said.The<br />
farmer can only hope that there is no early<br />
frost to kill his 30-acre crop of pumpkins.<br />
An on-site, full-blown country store also<br />
offers a bit of the season with homemade<br />
jams, jellies, pies, and the beautiful wares<br />
of several local craftspeople.<br />
In addition to its success as a Christmas<br />
tree farm, the Roba family has found that<br />
the addition of their balled and<br />
burlapped trees to area landscapers has<br />
been another successful venture.<br />
As the doors close on the Halloween<br />
season, those of the Thanksgiving and<br />
Christmas seasons open for the Robas.<br />
Miller’s Orchards Farm Market<br />
The fifth generation of the Miller family<br />
anticipates a busy season this year and<br />
reports a good apple crop in the 25 varieties<br />
offered throughout the season.<br />
“It is a much better crop than last<br />
year,” said Robin Peregrim, who with her<br />
husband,Wally, operate the family business<br />
in Justus.<br />
The business owners have gone all out<br />
in planning the crop mazes that attract<br />
many visitors each year.The 10 acres<br />
donated to the mazes include a one-and-a<br />
half-acre maze for the younger set; a<br />
themed maze which differs each year;<br />
and a crop circle sorghum maze indicative<br />
of the landing of an alien ship in the<br />
middle of a field.<br />
Some may want to take aim with the<br />
farm’s unique apple slingshot or corn<br />
cannon. Others find delight in the “balloon<br />
typhoon” of a blown up apple filled<br />
with balls, or a ride on the cow train<br />
pulled by the farm’s tractor, to pony rides<br />
on the weekends.<br />
The Peregrims also have a bountiful<br />
orchard business.<br />
“We have homemade pies, dumplings,<br />
apple cider, donuts, jams, jellies, honey,<br />
fudge and applesauce,” said Robin<br />
Peregrim. Fall ornamentals have also been<br />
a great seller at the store.<br />
The 110-acre farm is geared toward families<br />
and school groups.<br />
“It’s a family affair,” said Peregrim, who<br />
is a former school teacher.“We make agriculture<br />
fun,” she added.“School tours are<br />
my favorite part and my husband loves to<br />
talk to the people who visit us.”<br />
This year’s new addition to the business<br />
is a greenhouse, which offers a variety of<br />
plants from which to choose.<br />
Ritter’s Cider Mill<br />
From Labor Day to Christmas, chances<br />
are you will find Gary and Debra Ritter<br />
very busy at work in their business in<br />
Mount Cobb. Dairy farmers at heart, the<br />
couple had joined with Gary’s father and<br />
mother, Irving and Arlene Ritter, and created<br />
the orchard and cider business that<br />
they successfully operate to date.<br />
“We put a lot of hours in during the<br />
(fall) season,” said Gary Ritter, and the<br />
family business, in its 25th season, features<br />
hay rides,donut-making, a petting<br />
zoo, a corn maze and homemade apple<br />
cider from the farm’s press and tasty<br />
recipes, jams and jellies.<br />
The farm grows 12 different varieties of<br />
apples, including Macintosh, Red<br />
Delicious, Golden Delicious, Empire and<br />
Northern Spy.<br />
“It has become a tradition to visit the<br />
farm during the fall season,” said Ritter,<br />
and many of the activities on his farm are<br />
offered to the public free of charge. Many<br />
visitors find the fascination of the apple<br />
press worth returning to on a yearly<br />
basis, young family members in tow.<br />
Toiling year round to make the most of<br />
the farm and its offerings, hard work<br />
goes into the maintenance of equipment<br />
during the off-season and crop maintenance,<br />
such as planting and spraying,<br />
during the summer until 30 days prior to<br />
the harvest this month.<br />
“This year the weather has been fairly<br />
good for growing, and the crops have<br />
been better than they have been in past<br />
years.We have been spraying all summer<br />
to ensure no infestations,” said Ritter.<br />
The farmer and businessman also has<br />
another line of work which keeps him<br />
busy in the off season. He constructs 20-<br />
bushel apple bins which are sold to<br />
orchard owners all over the country.<br />
Bunting’s Dairy Farm<br />
What began as a small idea has grown<br />
into a large one on a working dairy farm<br />
just two miles south of Honesdale.<br />
Gerald and Marcie Bunting, third generation<br />
family farmers, say it is a lot of work<br />
to ready themselves for the many visitors<br />
they receive between Sept. 20 and Oct.<br />
26, but they are used to hard work: they<br />
tend a 120-head herd of dairy cows and<br />
keep a working farm.<br />
“It’s the real thing here,” said Marcie<br />
Bunting, and the couple has used that<br />
aspect to their advantage.“We give real<br />
live milking demos and farm tours to our<br />
patrons,” she added.<br />
The business also sells pumpkins,<br />
gourds and cornstalks.<br />
Two years ago, the farm welcomed visitors<br />
to their newly-begun “pick-your-own<br />
pumpkin patch” and it was met with<br />
great success.<br />
A “hay tent” also offers a fun time for all<br />
those who visit it, not to mention the hay<br />
rides and petting zoo on the farm.<br />
Another unique aspect is the antique<br />
tool and farm equipment display.The<br />
attraction depicts the hard work of farmers<br />
throughout the year.<br />
“We enjoy the people and try to keep<br />
it personal by interacting with them,”<br />
she noted.“We also try to educate children<br />
and adults about agriculture and a<br />
working farm.”<br />
John Roba<br />
feeds his<br />
reindeer.
Scranton Chamber of Commerce seeks<br />
‘Pride & Progress’ nominees<br />
Sunbury firm launches<br />
new product<br />
Q-Card, a Sunbury-based supplier of<br />
card testing services and equipment,<br />
announced the introduction of a new<br />
product to its extensive line of card<br />
testing products.<br />
The Mag3:Read-Only provides all of<br />
the mag stripe tests and checks needed<br />
to support any encoding production or<br />
issuing center.<br />
As its name implies, the Mag3:Read-Only<br />
tests only the encoding on the mag stripe,<br />
making it an economical solution for any<br />
facility that needs to verify the quality of<br />
its encoding processes.<br />
It does not test the quality of the mag<br />
stripe material itself.<br />
For that, Q-Card offers the Mag3:Read-<br />
Write, which has established itself as the<br />
industry standard for full ISO mag stripe<br />
card testing.<br />
The Mag3:Read-Write is the newest generation<br />
of the original Mag3 Mag Stripe<br />
Analyzer that been serving card production<br />
and encoding operations worldwide<br />
since the early 1980s.<br />
The Mag3:Read-Only is easy to use and<br />
maintain. Its open architecture allows it<br />
to accommodate cards and tickets of any<br />
size and shape.<br />
It provides the highest level of<br />
accuracy and repeatability of any<br />
product available today.<br />
The optional MagStat statistical software<br />
allows users to track quality in real<br />
time and generate corrective actions and<br />
quality reports for management, customers<br />
and suppliers.<br />
Complete technical specifications are<br />
available at www.q-card.com.<br />
The Greater Scranton Chamber of<br />
Commerce is now accepting nominations<br />
for the 2003 Pride & Progress awards.<br />
Since 1975, the chamber has recognized<br />
Lackawanna County’s public and private<br />
sector operations for upgrading their<br />
establishments, improving the appearance<br />
of their respective neighborhoods, and<br />
beautifying the region.<br />
Presentations are made in the following<br />
categories:<br />
Exterior Renovations<br />
Work must pertain to exterior improvements<br />
only and must express and accentuate<br />
the original architectural character<br />
and features of the building.<br />
Interior Renovations<br />
Work must pertain to the improvement<br />
of office, lobby, and/or other general<br />
areas/floors of a building.<br />
New Building Construction<br />
The facility must respond to the surrounding<br />
character of its respective<br />
neighborhood.<br />
Landscape and Site Design<br />
Plazas, squares, pedestrian malls, fountains,<br />
and sculptures are eligible, as long<br />
as the nominated structure is not directly<br />
related to a building that is under consideration<br />
in one of the other categories.<br />
Judging criteria requires that the nominated<br />
facility must be located within the<br />
chamber’s service area.The nominated<br />
facility must also be a commercial or public<br />
building, receiving its major funding<br />
from private sources and must have been<br />
renovated, constructed, or landscaped<br />
within the last two years.The restoration<br />
of private residences is ineligible.<br />
Nominations must be submitted with a<br />
brief project description and accompanying<br />
“before and after” color photos.<br />
The deadline for entries is Friday,<br />
September 26. Online registration is available<br />
in the Pride & Progress section of<br />
the chamber Web site at /www.scrantonchamber.com/news_events/.<br />
For more<br />
information contact Christina Fenton, at<br />
(570) 342-7711, or at cfenton@scrantonchamber.com.<br />
© 2003 Wachovia Corporation<br />
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Hawley’s Main Street greets new business<br />
The Hawley-Lake<br />
Wallenpaupack<br />
Chamber of<br />
Commerce<br />
recently welcomed<br />
a new<br />
business to downtown<br />
Hawley.<br />
Bill’s Rubber<br />
Stamps & Gifts<br />
is located at 221<br />
Main Avenue<br />
Hawley and<br />
offers a wide<br />
variety of gifts.<br />
Seen at the grand<br />
opening were, left<br />
to right, Cindy Chumard, Hawley-Lake Wallenpaupack Chamber executive director; Anna<br />
Smith, store owner; Destiny Cruz; Bob Smith and children Kaitlyn, Bobby and Nicky; and<br />
Dr. Lorraine Kloss, Hawley-Lake Wallenpaupack Chamber board member.<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 15
16 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Sunbury struggles<br />
for revitalization<br />
City’s ‘Happy Days’ feeling part of its charm<br />
By Kathy Ruff<br />
The seat of Northumberland County<br />
boasts international fame with an ‘electric’<br />
history. On July 4, 1883,Thomas Edison<br />
chose Sunbury as the place to demonstrate<br />
his experiments when he illuminated<br />
the first three-wire electric lighting system<br />
in a commercial building at the former<br />
City Hotel, now the Edison Hotel.<br />
Today Northumberland County is known<br />
best for Knoebels Amusement Resort, the<br />
largest free-admission amusement park in<br />
Pennsylvania, which attracted over 1.2 million<br />
visitors last year.<br />
“That’s our greatest asset because you<br />
really have people coming from all over,”<br />
says Tom Kutza, director for the<br />
Northumberland County Tourist<br />
Promotion Agency.“The second biggest<br />
attraction would be the Pennsylvania State<br />
Sportsmen’s Association’s ‘Pennsylvania<br />
State Shoot,’ target shooting.”The annual<br />
event draws shooting enthusiasts from<br />
across the country.<br />
While attractions bring in tourists, economic<br />
and lifestyle factors continue to<br />
create an exodus of residents in the rural<br />
county. Northumberland County realized<br />
a 6 percent decrease in population over<br />
the past two decades, falling from<br />
100,288 in 1980 to 94,556 in 2000<br />
according to census records.<br />
“Sunbury is a really old city,” says Jim<br />
King, executive director of the<br />
Northumberland Industrial Development<br />
Authority.“Being an old city, a lot of the<br />
housing stock is old. So, as people<br />
become more affluent, they want to buy<br />
a plot of land and put a house on it.<br />
They don’t want to live in a city, house<br />
on top of house.”<br />
The declining county population stems<br />
not only from the American dream of a<br />
house with a white picket fence, but also<br />
from the erosion of its traditional industries,<br />
including coal, rail, textiles and manufacturing.<br />
Ironically, the county’s largest<br />
single employer, Butter Krust Baking Co.,<br />
is manufacturing.<br />
Another business anchor since 1912 is<br />
Weis Markets, a supermarket chain that<br />
bases its operations from Sunbury.“The<br />
supermarkets employ lots of people, but<br />
the fact that we have the corporate<br />
headquarters is definitely a plus to<br />
Sunbury,” says King.<br />
Another backbone employer bucks the<br />
countrywide trend of declining manufacturing.<br />
Sunbury Textile Mills, which provides<br />
specialty decorative jacquard upholstery<br />
fabrics for decorators and distributors<br />
throughout the world, employs 260<br />
people and contributes an annual $9 million<br />
payroll to the local economy.<br />
“We’re a little different,” says Henry<br />
“Hank”Treslow, Sr., chairman of Sunbury<br />
Textile Mills Inc.“We make to order only<br />
and we make limited volume.We’re not<br />
completely protected from these unfair<br />
imports, but we’re in a different sort of<br />
business than most of those that have<br />
Northumberland County is best known for Knoebel’s Amusement Resort at Elysburg.<br />
Shown above is an aerial view of Knoebel’s “Twister.”<br />
Keithan’s Blue Bird Gardens, located on a 1.5-acre tract between South Front and<br />
South Second streets in Sunbury, displays rare species of trees with mountains of brilliantly<br />
colored azaleas and rhododendrons.<br />
been affected so far.”<br />
Treslow credits the company’s success to<br />
the area’s quality work force and strong<br />
sense of community.“The demographic is<br />
changing a little, but I still tell people we<br />
live in a 1952 Saturday Evening Post<br />
cover,” he says.“That was the ideal lifestyle<br />
back in the 50s, sort of the ‘Happy Days’<br />
environment. It has changed very little.”<br />
Evidence of little change is reflected in<br />
the abundant mix of Sunbury’s architecture,<br />
where most buildings pre-date 1930<br />
and include Colonial,Victorian, Queen<br />
Anne and Art Deco styles.<br />
“A lot of people that have lived<br />
here their whole lives, born and<br />
raised here, don’t seem to realize the<br />
beauty of the architecture and the<br />
layout of the city,” says Mark Walberg,<br />
restoration specialist and owner of<br />
Walberg Fine Arts and Antiques.<br />
But the city’s business demographics<br />
changed as downtown “mom-and-pop”<br />
businesses succumbed to the lure of the<br />
Susquehanna Valley Mall in nearby<br />
Hummels Wharf.<br />
Retailers continue to struggle while trade<br />
school educational facilities sprout, offering<br />
expertise in business, welding, electrical<br />
wiring and nursing.<br />
“For this area, since the cost of college<br />
degrees and college institutions is so high<br />
now, we’re seeing a trend of trade schools<br />
coming in,” says Walberg.<br />
He feels high-tech, Internet-based businesses<br />
may create the foundation for the<br />
city’s future growth.“Then you don’t<br />
depend on people actually in your community<br />
for your income.”<br />
Diversity may be the county’s ticket, but<br />
others focus on redevelopment.<br />
“The county itself is so diverse that<br />
there’s actually competing interests<br />
within it,” says John Shipman, partner<br />
with Shipman Harpster Anderson,<br />
Selinsgrove, insurance and financial<br />
services.“We’re hard at work on a redevelopment<br />
project to revitalize the<br />
riverfront with an amphitheater and<br />
some other interesting features.”<br />
A city neighborhood rehabilitation project<br />
to identify and address strengths,<br />
weaknesses and opportunities promotes<br />
revitalized neighborhoods.<br />
“It gets the citizenry involved,” says<br />
Shipman.“This is an effort to get a bottom-up<br />
grassroots kind of activism.”<br />
Community groups hope to reverse the<br />
economic setbacks which started in the<br />
1950s when railroads, textiles and manufacturing<br />
declined.“Recently there has<br />
been a real push to rebuild the city, to<br />
revitalize the city,” says Shipman.“Sunbury<br />
is a city on the rise.”<br />
Northumberland County Facts<br />
■ The covered bridge entering Knoebel’s Amusement<br />
Resort campgrounds was built in 1875 over West Creek<br />
near Benton, Pa. Lawrence Knoebel bought it at auction<br />
for $40 in 1936;<br />
■ The Joseph Priestley House (built in 1794) in<br />
Northumberland stands as a testament to the<br />
lifestyle of the famed theologian and scientist who<br />
discovered oxygen and is considered the founder of<br />
modern chemistry; and<br />
■ In the mid 1700s, Fort Augusta was built as a<br />
military fort to resist Indian attacks. The fort was<br />
Susquehanna Valley’s strong hold from the days of<br />
the French and Indian War to the close of the<br />
American Revolution.
The ‘bang’ of broadband<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 17<br />
By Leigh Ann M. Jacobson<br />
At last count, there were nearly 122 million home Internet users and, among them,<br />
there has been an accelerated global broadband consumer adoption rate.<br />
“Throughout our partnership, broadband — namely high-speed cable modems — has<br />
outpaced our dial-up sign-ups over the past year by a two-to-one margin,” says Dean<br />
Hosier, marketing manager, PenTeleData, Palmerton, Carbon County.<br />
PenTeleData is an Internet, networking, security, consulting and data transport<br />
provider that serves Pennsylvania and New Jersey with voice, video, data and Internet<br />
products and services.<br />
“Two main benefits of broadband for the customer are the constant access to the<br />
Internet and speed, allowing faster downloads of large files, and immediate access and<br />
quicker approvals when buying items on sites like E-bay or making stock purchases,”<br />
explains Hosier. “It’s instant satisfaction.”<br />
“You can push more content to the user’s PC, offer customers immediate gratification<br />
on purchases by letting them download large software, audio and video<br />
files that they purchase online immediately,” agrees Brian Mengel, director of<br />
engineering, PenTeleData.<br />
With the increased take up of broadband, a company’s Web site can now utilize<br />
the power of the moving image with sound — voice and music. Businesses are<br />
able to enhance a static site and transform it into a dynamic 3-D experience to efficiently<br />
show, share and communicate their products, services, and expertise to<br />
their targeted audience.<br />
“Businesses need to be aware that an increasing number of residential customers<br />
are choosing broadband access. Since broadband service is traditionally more expensive<br />
than dial-up, one could conclude that these individuals are also the ones with<br />
money to spend,” notes Mengel.<br />
“Finding a way to target broadband users could be the key to taking an advantage in<br />
online business. Historically, businesses tried to make their sites load as quickly as<br />
possible by keeping the amount of content down, keeping image sizes smaller. Now<br />
they can make a bigger impression with more bandwidth-intensive applications, such<br />
as DVD-quality streaming audio and video, intensive Flash animations, and target<br />
broadband users,” explains Mengel.<br />
“Streaming” video allows the user to begin viewing the video in seconds by delivering<br />
the data in small packets which are buffered and then discarded after viewing is<br />
complete. Streaming video also ensures that the video will continue to play regardless<br />
Marketing opportunities on the Internet for companies are enhanced by broadband<br />
service because constant access and speed allows “instant gratification” for customers,<br />
says a regional marketing manager. Graphic designed by PenTeleData.<br />
of network congestion and bottlenecks.<br />
Cost effectively, a Web site can become a company’s “TV station,” hosting their own<br />
programs, made with modern digital video. For example, a housing developer can<br />
Broadband continues on next page
Broadband<br />
Continued from previous page<br />
show its available properties mixed with<br />
soft images, such as flowers, detail, fabrics,<br />
furnishings, appliances and so forth,<br />
to entice purchasers through the door to<br />
visit and return to the Web video later to<br />
refresh their memories.<br />
With the bang of broadband, according<br />
to Hosier, it is still uncertain as to<br />
whether video is selling products locally.<br />
“This (online video selling products) is<br />
still to be seen or proven locally,”<br />
observes Hosier. “Recently, presidential<br />
candidate Howard Dean proved the<br />
value of good marketing with a good<br />
Web site. In two important ways, Dean’s<br />
Web site allowed people to hear about<br />
his campaign by watching a video and<br />
the ability to download speeches and<br />
material in a variety of formats.”<br />
As for the costs of broadband and its<br />
associated advantages, like offering video<br />
on your Web site, Mengel explains,“The<br />
two biggest costs are development and<br />
bandwidth. Developing high quality<br />
audio and video for download is much<br />
more costly than editing a few images<br />
and tossing them up on a Web site.<br />
Bandwidth is also a large concern.”<br />
Web hosting companies put a monthly<br />
cap on the amount of data that can be<br />
downloaded from a hosted site.<br />
“For example, if you offer a 10 megabyte<br />
video file for download, and have a one<br />
gigabyte monthly limit on downloads,<br />
that file can only be accessed 100 times<br />
before you’ve reached your limit,”<br />
explains Mengel.<br />
“Hosting companies will charge Web<br />
site owners for transfers above their<br />
monthly allotment. With some sites taking<br />
hundreds of thousands of hits a day,<br />
the amount of bandwidth needed to<br />
cater to broadband customers can be<br />
staggering and costly,” he cautions.<br />
Managing broadband is also another<br />
concern for businesses. Companies<br />
need to learn about digital rights management,<br />
billing systems, ad insertion,<br />
player licenses and storage space, not<br />
to mention network latency and bandwidth<br />
management.<br />
“In the current economy, I believe<br />
cost-cutting is outweighing the benefits<br />
associated with a professional<br />
Web site with all the bells and whistles,”<br />
says Hosier.<br />
“Businesses would, of course, do well<br />
to keep in mind that dial-up is still very<br />
prevalent, and won’t be going away anytime<br />
soon,” Mengel says.<br />
Other local ISPs also offer broadband<br />
services to residential and business<br />
accounts. For example,Adelphia offers<br />
Business Solutions Dedicated Internet<br />
Services and Epix offers high speed<br />
access via Jack Flash DSL.<br />
Total US Broadband Users in Millions<br />
45.00<br />
40.00<br />
35.00<br />
30.00<br />
25.00<br />
20.00<br />
15.00<br />
10.00<br />
5.00<br />
0.00<br />
Dec-99<br />
Jan-00<br />
Feb-00<br />
Mar-00<br />
Apr-00<br />
May-00<br />
Jun-00<br />
Jul-00<br />
Aug-00<br />
Sep-00<br />
Oct-00<br />
Nov-00<br />
Dec-00<br />
Jan-01<br />
By Andrew Ohrman<br />
Broadband Trend<br />
Broadband Usage Trend<br />
Instant messaging becoming more<br />
appealing among business people<br />
Feb-01<br />
Mar-01<br />
Apr-01<br />
May-01<br />
Jun-01<br />
Jul-01<br />
Aug-01<br />
Sep-01<br />
Oct-01<br />
Nov-01<br />
Dec-01<br />
Jan-02<br />
Feb-02<br />
Mar-02<br />
Apr-02<br />
May-02<br />
Jun-02<br />
Jul-02<br />
Aug-02<br />
Sep-02<br />
Oct-02<br />
Nov-02<br />
Dec-02<br />
Jan-03<br />
Feb-03<br />
Mar-03<br />
Apr-03<br />
May-03<br />
Jun-03<br />
Jul-03<br />
Month<br />
Total U.S. Broadband Users (in Millions)<br />
KEY ISP<br />
FEATURES FOR<br />
SMALL BUSINESS<br />
(One to 100 workers)<br />
■ Always-on unlimited broadband service<br />
(ADSL, SDSL, T1) at 1.5Mbps or faster.<br />
■ Support for Microsoft Outlook, Lotus Notes,<br />
and other corporate e-mail programs; instant<br />
messaging.<br />
■ Multiple static IP addresses for Web and e-<br />
mail servers and for supporting VPNs.<br />
■ Multiple e-mailboxes, domain name registration<br />
and hosting, Web hosting.<br />
■ Security services: antispam, antivirus, firewall<br />
protection (at workstation or server level).<br />
■ E-commerce services: Web site design and<br />
hosting (self-build and custom), shopping carts,<br />
catalogs, real-time credit card processing, SSL<br />
security, support for FrontPage extensions and<br />
Microsoft Access.<br />
■ Network integration services; onsite hardware<br />
and software installation, configuration, and<br />
management (servers, routers, firewall); connecting<br />
multiple offices and remote users.<br />
■ 24/7 tech support; onsite service.<br />
Source: CNET Editors’ ISP Buying Guide, August 18,<br />
2003, www.cnet.com<br />
Most free instant messaging software provides little or no<br />
security from outside eavesdropping by Internet hackers, and it<br />
lacks efficient, network-wide archiving features. This is why feebased<br />
proprietary instant messaging software is better suited<br />
for businesses, says Chuck Lundquist of MWISP.NET (www.<br />
mwisp.net), located in Carbondale.<br />
Just when business adapts to one form<br />
of computer technology such as e-mail, a<br />
relatively new, specialized form of social<br />
software known as “instant messaging”<br />
(IM) challenges the way business is done.<br />
Instant messaging first gained notoriety<br />
as a special feature of America Online,<br />
used by teenagers as a fun, convenient<br />
way to text chat with each other.<br />
Despite security and archival concerns,<br />
instant messaging is sneaking into the<br />
work place as a communication tool used<br />
by adults. The type of instant messaging<br />
software that corporations permit on<br />
their PCs can be a great productivity<br />
booster, or a way for employees to waste<br />
time and potentially risk exposure of sensitive<br />
information to eavesdropping hackers<br />
on the Internet.<br />
What is so appealing about this popular<br />
teenage software that has it infiltrating<br />
finance, medicine, government, and even<br />
the aerospace fields?<br />
Several things, according to Rich Rippon<br />
of NetVoice Services (www.nvds.com),<br />
located in Clarks Summit, make instant<br />
messaging appealing among professionals:<br />
■ First, instant messaging is a lot easier<br />
and literally “instant,” without any delays<br />
like regular e-mail.<br />
■ Second, instant messaging software<br />
displays a list of users currently available<br />
to chat.Try doing that with a busy telephone,<br />
or hiking throughout the company<br />
building looking in offices for coworkers<br />
available to talk.<br />
■ Third, group-style chat meetings<br />
are possible any time, anywhere with<br />
the ability to send files and even utilize<br />
voice and video.<br />
On the flip side, instant messaging can be<br />
a significant hindrance and security risk for<br />
businesses, when employees do their own<br />
unauthorized installations of free instant<br />
messaging software on their company’s PCs<br />
without the company’s knowledge.<br />
Productivity can be affected when an<br />
employee spends excessive amounts of<br />
time chatting with friends and family on<br />
the Internet.<br />
Another black mark against most free<br />
instant messaging software is that it<br />
provides little or no security from outside<br />
eavesdropping by Internet hackers,<br />
and it lacks efficient, network-wide<br />
archiving features.<br />
Chuck Lundquist of MWISP.NET (www.<br />
mwisp.net), located in located in Carbondale,<br />
points out that this is exactly why<br />
fee-based proprietary instant messaging<br />
software is better suited for businesses.<br />
Software packages like Ariolic Software’s<br />
NTPager or Sonork’s Enterprise<br />
Instant Messenger are proprietary instant<br />
messaging solutions that provide robust<br />
security, and easily implemented and scalable<br />
network-wide archiving.<br />
Most importantly, these packages can<br />
limit users text chatting to coworkers<br />
and colleagues within the company<br />
network, thereby focusing the attention<br />
of employees on work instead of<br />
family and friends.<br />
Government and corporate policies<br />
often mandate storage of many kinds of<br />
correspondence, including IMs and any<br />
accompanying legal disclaimers.<br />
Even if a company purchases secure,<br />
easily archivable proprietary IM software,<br />
issues of space requirements on network<br />
servers and the additional network<br />
administrative duties for satisfying these<br />
government and corporate regulations<br />
raise additional questions.<br />
However, Lundquist confidently states,<br />
“In general, legal disclaimers can be easily<br />
and automatically tacked onto any relevant<br />
e-mail or instant message. Archival<br />
space for referencing e-mail and instant<br />
messages is really no longer a concern.<br />
Since IMs and any included disclaimers<br />
are just plain text and don’t have bulky<br />
attachments, physical space for such correspondence<br />
are minimal.”<br />
For example, almost 300 IMs could fit<br />
on a single 3 1/2 inch floppy diskette;<br />
and a single 20 GB (gigabyte) hard drive<br />
of an average PC or Mac could easily hold<br />
millions of IMs (based on a 5K (kilobyte)<br />
file size for one IM).<br />
The real challenge for network administrators,<br />
according to Lundquist is coordinating<br />
and planning archival routines during<br />
the initial “spin-up” phase of a company’s<br />
evaluation and/or adoption of a particular<br />
instant messaging software package.<br />
Once archival and disclaimer add routines<br />
are developed and in place, an administrator’s<br />
work is considerably automated.<br />
The hard fact is that instant messaging<br />
is here to stay, so business needs to<br />
address and adapt to the proliferation of<br />
instant messaging on its own networks,<br />
because, like a double-sided sword, IM<br />
can either increase productivity by making<br />
communication among colleagues<br />
and coworkers considerably more efficient;<br />
or it can subvert your business by<br />
giving your employees a tool for unknowingly<br />
leaking sensitive information while<br />
they waste time kibitzing with family and<br />
friends from their “buddy” lists.<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 18
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 19
20 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
THE MONTH IN BUSINESS<br />
Local<br />
About 4,000 area college students currently<br />
receiving $9 million in annual financial aid face<br />
possible cuts when a new federal plan takes effect<br />
next year. Congressional Research Service, the<br />
research division of Congress, reported the government's<br />
tax table revision used to determine eligibility<br />
for the Federal Pell Grant will reduce the program’s<br />
funding by $270 million beginning in 2004-<br />
2005. The U.S. Department of Education estimates<br />
about 84,000 students will no longer qualify<br />
for aid because their expected family contribution,<br />
or EFC, will exceed the maximum amount. The<br />
change will cut financial aid for more than a million<br />
students, national financial aid experts say. Pell<br />
Grants are federal need-based financial aid awards<br />
that do not need to be repaid. At a maximum of<br />
$4,050, they are available to eligible full- and parttime<br />
undergraduates and are based on a set multifactor<br />
formula, including family's ability to pay and<br />
cost of attendance. Pell Grants are designed for<br />
the “neediest of the needy” college students, said<br />
William Burke, financial aid director at the<br />
University of Scranton, where 738 students<br />
received $1,775,998 in grants last year. He said<br />
colleges and universities have not yet determined<br />
the specific effects on their schools when the<br />
change occurs next year, but the formula used to<br />
determine Pell and other federal college funding is<br />
also the basis for the state and institutional financial<br />
aid awards programs."Pell is the foundation<br />
upon which all need-based programs are built," he<br />
said. "It can have a real domino effect." An example,<br />
he said, is that since schools "need to<br />
address those needy students," some money from<br />
need-based funds will go to students no longer eligible<br />
for government funding. This could potentially<br />
reduce the total amount available for those of<br />
slightly higher income, but for whom college costs<br />
are still a burden on the family savings. He said<br />
the Pennsylvania state grant program bases its<br />
financial aid disbursement process on the Pell<br />
Grant award and other federal aid information. But<br />
because states have limited budgets, they can<br />
rarely increase student financial aid enough to<br />
bridge the gap left by a federal funding decrease,<br />
Burke said. "Hopefully, since it is supposed to<br />
affect those with the highest EFC, who are receiving<br />
the least amount currently, those with the lowest<br />
EFC who are receiving the largest awards<br />
should still be eligible," said Peggy Charnick, financial<br />
aid director at College Misericordia, where 504<br />
students received more than $1 million last year.<br />
Individual institutions typically use the federal and<br />
state awards to determine need-based scholarships,<br />
loans and other forms of aid. But Charnick<br />
said schools face problems similar to governments.<br />
"We'll try to help, but we can't match that<br />
money dollar for dollar," she said. Charnick said<br />
the federal education department is responsible for<br />
shifting the tax tables to determine aid eligibility<br />
based on state and local taxes. But the tables<br />
have not been updated for three years, she said,<br />
creating more changes than previous adjustments.<br />
About 4.86 million students nationwide are estimated<br />
to receive a Pell award in 2003, said Jane<br />
Glickman, spokeswoman for the federal education<br />
department, up from 4.81 million in 2002. The<br />
state education department did not have figures<br />
for Pennsylvania. As more "needy" students continue<br />
to apply for grants, though, officials expect<br />
more Pell Grants to be awarded. “The important<br />
thing is that the money in the program is going up.<br />
The number of recipients is going up,” Glickman<br />
said. “More people will qualify because more people<br />
are going to school and more people are<br />
needy.” The congressional report estimated<br />
300,000 additional people will qualify for Pell<br />
Grants because of the tax shift, offsetting the<br />
84,000 current recipients expected to lose their<br />
eligibility. Across the Pennsylvania State University<br />
system, 15,361 students received nearly $35.5<br />
million in Pell funding in 2001-2002, said Anna<br />
Griswold, assistant vice provost for enrollment<br />
management and student aid. She said a preliminary<br />
report showed that number increased to<br />
16,417 in 2002-2003, but a dollar amount was<br />
unavailable. She said 2001-2002 figures show the<br />
505 Pell recipients at the Worthington Scranton<br />
campus received $1,052,813, and the 214 at<br />
Wilkes-Barre received $493,951. At Keystone<br />
College, 686 students received Pell Grants last<br />
year, totaling $1,457,511. At Marywood University,<br />
517 students will receive $1,390,947 this year.<br />
“The biggest burden...is on the family to find alternate<br />
resources -- outside scholarships, other agencies,<br />
higher loan borrowing,” said Keystone College<br />
financial aid director Ginger Kline.<br />
- Sapna Kollali, The Tribune<br />
The Old Forge School District superintendent<br />
told parents the district continues to implement<br />
programs to improve education. Gene Camoni,<br />
Ed.D., told parents who attended last month’s<br />
school board meeting that new programs range<br />
from more training for teachers to targeting students<br />
who need remedial help. Parents addressed<br />
the board at its first meeting since the “Grading<br />
Our Schools” report was published in the June 29<br />
editions of The Sunday Times and The Sunday<br />
Voice. The analyses of each district included a look<br />
at the district's standardized test scores, school<br />
environment, academic programs, extracurricular<br />
activities and other factors in assessing student<br />
achievement and success. Old Forge received an<br />
“F” grade, having failed all seven analyses. Camoni<br />
said Old Forge wasn't prepared for the Pennsylvania<br />
System of School Assessment, nor the federal<br />
No Child Left Behind standards signed into law<br />
Jan. 2, 2002.<br />
Local officials applauded when a discount retailer<br />
announced two years ago it planned to open a distribution<br />
center. But in the two months since the<br />
T.J. Maxx facility opened in the Grimes Industrial<br />
Park in Pittston Township, excitement has turned to<br />
frustration. And now all three supervisors —<br />
Chairman John Paglianite, Joseph Adams and<br />
Anthony Attardo — say they will protest by skipping<br />
the company’s ribbon cutting Aug. 27. TJX<br />
Companies Inc. offered 1,200 new jobs — 500<br />
have been filled so far — and was awarded with a<br />
tax-free Keystone Opportunity Zone. The supervisors<br />
said the company led them to believe the jobs<br />
would pay at least $8 to $10 an hour to start, with<br />
increases every six months. But the company only<br />
pays $6.50 per hour. And the local officials say the<br />
company has snubbed local residents for jobs.<br />
Fewer workers living in the township means<br />
Pittston will not see earned income tax revenue.<br />
Nor will the township see property tax revenue<br />
from the company for the next decade — a KOZ<br />
benefit. "We gave them all the help they needed, a<br />
KOZ, we helped them A to Z,” Attardo said. “I had<br />
people approach me and ask, ‘Can you get me an<br />
application?’ or ‘Can you give me a referral?’ For<br />
every one of our referrals, there was a deaf ear<br />
turned.” Attardo said he knew of a lot of township<br />
residents who are out of work and could use a job.<br />
He said company officials told the supervisors the<br />
jobs would pay $8 to $10 an hour and would be<br />
upgraded periodically, the supervisor said. “(Jobs<br />
at $10 an hour) are not great-paying jobs, but it<br />
could help support a family.” Adams said he understood<br />
pay was supposed to start at $11 an hour.<br />
“That was the statement that was made in the<br />
beginning,” he said. TJX spokeswoman Laura<br />
McDowell of the corporation's Framingham, Mass.,<br />
headquarters, said the company does not publicly<br />
discuss specific compensation. “Salaries vary from<br />
associate to associate,” McDowell said, and<br />
“$6.50 is one of the starting salaries.” McDowell<br />
said most of the employees working at the distribution<br />
center are from the Pittston, Scranton and<br />
Wilkes-Barre areas. According to company figures,<br />
the center, which serves over 720 T.J. Maxx stores<br />
throughout the United States, currently employs<br />
521 full- and part-time employees. That number will<br />
increase to 750 by the end of the year. McDowell<br />
said the center would employ 1,200 within three<br />
years. Attardo said even the company executives<br />
who moved to the area to run the distribution center<br />
did not move to the township. “There's no or little<br />
earned income tax,” Attardo said. “We got nothing<br />
out of it. Our taxpayers are paying for police<br />
and fire protection for them. We never got consideration.”<br />
Nearly 100 trucks will travel to and from the<br />
distribution center each day. The company wants<br />
the township to take over the road leading to the<br />
distribution center, but the supervisors don't want<br />
it. Mr. Adams said the township already has<br />
enough roads to maintain. “They're going to plow it<br />
themselves and clear it,” Attardo said. “How much<br />
do they expect from taxpayers?” T.J. Maxx, the<br />
nation's largest off-price retailer, operates more<br />
than 660 stores in 47 states, including one on<br />
Commerce Boulevard in Dickson City and another<br />
in the Arena Hub Plaza in Wilkes-Barre Township.<br />
There are 59 stores in Pennsylvania.<br />
- Joe Sylvester, The Scranton Times<br />
The Department of Veterans Affairs Medical<br />
Center in Plains Township is spared from closing<br />
or other major changes in a draft version of a federal<br />
report that reviewed the VA health care system.<br />
“For our facility, there's no immediate<br />
impact,” hospital spokesman Vince Riccardo said.<br />
“That's the preliminary report, and they will take<br />
testimony and come up with a final report,” said<br />
U.S. Rep. Paul E. Kanjorski, who organized veterans<br />
to promote the local hospital at hearings. "I<br />
think we're in good shape." The local hospital<br />
expanded its services last month when a veterans<br />
clinic opened in Bangor in Northampton County,<br />
Riccardo said. The department issued the draft<br />
National CARES Plan last month. CARES stands for<br />
Capital Asset Realignment for Enhanced Services.<br />
That's what the VA calls its effort to take an inventory<br />
of all its facilities. Nationwide, the report recommends<br />
48 new community clinics, two new hospitals<br />
and the expansion of many other facilities. A<br />
July 1999 General Accounting Office study found<br />
the VA was spending $1 million a day on unneeded<br />
or unused facilities, according to a VA news<br />
release. “The result of CARES will be more health<br />
care for more veterans, closer to where they live.”<br />
The National CARES Commission will hold hearings<br />
across the county to hear comment on the draft<br />
report. The nearest hearing to Northeastern<br />
Pennsylvania is Aug. 28 at 10 a.m. at the VA<br />
Medical Center in Coatesville, a Philadelphia suburb.<br />
The local VA, which has an annual budget of<br />
$130 million, has 89 hospital beds and 105 nursing<br />
home beds.<br />
- Borys Krawczeniuk, The Scranton Times<br />
National energy distributor Southern Union Co.<br />
cited Scranton’s economic resurgence as the main<br />
reason for its decision to move its headquarters<br />
from Wilkes-Barre to Lackawanna Avenue. The<br />
company announced last month it will spend $8<br />
million to $10 million to build its corporate headquarters<br />
downtown and provide up to 100 high-paying<br />
jobs. As part of the construction, Southern<br />
Union will knock down the former WYOU building at<br />
415 Lackawanna Ave. and the neighboring Gallucci<br />
Music Studios/Steamtown Trading Post building,<br />
both of which the company purchased last week —<br />
and build a 40,000-square-foot facility. Reasons for<br />
relocating to Scranton included location, quality of<br />
life, cost, KOZ tax benefits, access to downtown<br />
amenities, and the company's ability to construct<br />
its own facility to suit its needs. The company was<br />
ranked 61 in Fortune magazine's “100 Fastest<br />
Growing Companies” list in 2002. The building will<br />
house Southern Union’s executive offices and<br />
most major corporate functions including accounting,<br />
treasury, tax, investor relations, human<br />
resources corporate communications, information<br />
technology, purchasing, fleet management and<br />
legal. The company will move approximately 30 corporate<br />
employees from its Wilkes-Barre offices and<br />
expects to add another 50 to 75 positions by the<br />
time the Scranton office opens. Southern Union is<br />
the parent company of PG Energy.<br />
Mayor Chris Doherty signed off on a historic<br />
$72.3 million bond issue — the city's largest and<br />
first-ever with a bond rating — that will revitalize<br />
Nay Aug Park, build new police and public works<br />
headquarters, and refinance old debt. “It's an infusion<br />
of cash into the city . . . without increasing<br />
our costs,” Doherty said. He signed his name<br />
about 100 times to complete the closing, making<br />
the bond money immediately available. Included in<br />
the lump sum is $12 million in new borrowing, set<br />
aside for capital improvements, $1 million for Nay<br />
Aug Park — including observation decks along the<br />
Davis Trail — and $1 million for other city parks.<br />
Another $13 million was put into the workers' compensation<br />
self-insurance account, $10 million went<br />
to pension funds and $7 million helped pay off a 4-<br />
year-old pension management advance from<br />
Provident Mutual. The bonds were sold on the open<br />
market about a month ago, Doherty said.<br />
Fluctuations in the bond market have already<br />
earned the city about $1.5 million, which it will use<br />
to pay off debt service, he said. “Before, we were<br />
at junk bond status, but by refinancing at Triple-A<br />
status, we were able to bring a lot of money into<br />
the city,” Doherty said. He said construction of the<br />
DPW building, at a cost of about $3 million, will<br />
begin in late September or early October. The new<br />
police headquarters, which costs $2.5 million to<br />
$3 million, is currently in the design phase and<br />
there is not yet a proposed location. About 200<br />
streets are scheduled for paving, which is also<br />
included in the capital improvements money, and<br />
will go out to bid shortly. Doherty said the bond<br />
money must be used within three years for the purposes<br />
specified when it was issued.<br />
- Sapna Kollali, The Scranton Times<br />
Col. Patricia E. McQuistion surrendered her job<br />
as commander of the Tobyhanna Army Depot to<br />
Col. Tracy L. Ellis for her next assignment as executive<br />
officer for the deputy commanding general of<br />
the U.S. Army Materiel Command. Ellis’ most<br />
recent assignment was in Saudi Arabia as chief of<br />
staff of the Friendly Forces Coordination Cell of the<br />
U.S. Central Command (Forward). Both officers say<br />
the region's largest employer is a good bet to survive<br />
the next round of military base closings in<br />
2005 because it maintains electronics systems for<br />
all the military's branches. They emphasized<br />
Tobyhanna's role in maintaining equipment used by<br />
troops in the wars in Afghanistan and Iraq. “We're<br />
in a very strong position," McQuistion, 45, the<br />
depot's commander since July 2001, said after a<br />
formal morning change of command ceremony during<br />
which she fought back tears while thanking<br />
many who aided her tenure. “We think this depot's<br />
going to be around for many, many years to come.<br />
... It's all based on military value and Tobyhanna<br />
certainly has great military value.” Ellis, 44,<br />
Tobyhanna's 27th commander, called the 3,400-<br />
employee depot “a world-class organization” and<br />
said it's the best in the Defense Department. He<br />
emphasized the depot’s key advantage over private<br />
contractors: the ability to gear up for jobs without<br />
the delay of seeking private bids. “If you look at<br />
the effort of depot employees in support of the<br />
war effort right now, it just validates the importance<br />
of having depots, having that responsive,<br />
ready capability that can go at a moment's notice,”<br />
Ellis said. He isn't looking forward to the battle<br />
necessary to keep the depot open when the next<br />
Base Closure and Realignment Commission convenes,<br />
but said Tobyhanna will put its “best foot forward.”<br />
He's aware of the depot's $480.6 million<br />
annual economic impact on the region, including an<br />
estimated $171.6 million in salaries. "I understand<br />
that and I think that as long as we can show we're a<br />
world-class organization that's providing the type of<br />
support that our nation needs, that the depot is relatively<br />
safe," he said. "There is not another depot out<br />
there that can replicate the type of missions that<br />
we're doing, the types of programs we're supporting<br />
for our war fighters." Some of the programs were<br />
undertaken under McQuistion, who led the depot<br />
after Sept. 11, 2001. The programs include socalled<br />
lean initiatives to make depot processes<br />
more efficient and developing the Blue Force<br />
Tracking System that helped troops avoid friendly fire<br />
casualties. Born into an Army family, Col. McQuistion<br />
spent her earlier years at various bases in the<br />
United States and Europe. Col. Ellis was born at the<br />
Itazuke Air Force Base in Fukoka, Japan.<br />
DigitalGlobe has chosen Wilkes-Barre as the location<br />
for its next satellite image receiving station.<br />
Rep. Paul Kanjorski said, “We envision that the location<br />
of a resource like the DigitalGlobe ground station,<br />
and the data it provides, will create more<br />
opportunities for businesses to locate in the area<br />
and create new jobs. In addition, the data will assist<br />
government and the business community in planning<br />
future economic development projects.” DigitalGlobe<br />
is an earth imagery and information company based<br />
in Longmont, Colo.<br />
State<br />
Philadelphia-based Pep Boys closed 33 stores<br />
and laid off 860 employees last month in a<br />
restructuring the company said will save $11 million<br />
a year. About 700 store employees lost their<br />
jobs because of the 33 closings— about 5 percent<br />
of Pep Boys’ 629 stores. The company will close<br />
stores in 13 states, including 11 in California, five<br />
in Texas, four in Florida and three in Pennsylvania.<br />
Another 160 corporate employees were laid off to<br />
streamline the management structure, the company<br />
said. The restructuring is the first major<br />
announcement under chief executive Lawrence<br />
Stevenson, who was appointed in May. Stevenson<br />
said the low-traffic stores being closed either had<br />
misjudged the market to begin with or saw their<br />
customer base move away. Pep Boys once<br />
employed more than 28,000 but now employs<br />
about 22,000. “Nobody enjoys doing what we're<br />
going to be doing today, and clearly not the employees<br />
involved, but it's necessary for us to go the<br />
next step and return to profitability and growth,”<br />
Stevenson said. Peter Land, a Pep Boys<br />
spokesman, said up to 25 percent of the laid-off<br />
employees could be rehired at nearby stores. The<br />
news sent shares of Pep Boys up 96 cents, or 6.6<br />
percent, to close at $15.51 on the New York Stock<br />
Exchange. In 2000, Pep Boys closed 38 stores and<br />
laid off 1,500.<br />
- Associated Press<br />
U.S. Steel Corp. reported a net loss for the second<br />
quarter and blamed increases in the cost of<br />
pensions and natural gas as well as higher spending<br />
on planned outages. The nation's largest integrated<br />
steelmaker reported a loss of $49 million,<br />
or 51 cents per share, in the April-June period compared<br />
with profits of $27 million, or 28 cents per<br />
share, a year earlier. The results include a one-time<br />
charge of $52 million, or 50 cents per share, from<br />
the June sale of U.S. Steel's coal mining business<br />
and health care benefits for those workers. The<br />
loss of 1 cent per share before charges beat the<br />
expectations of analysts polled by Thomson First<br />
Call, who predicted a loss of 6 cents per share.<br />
Revenues were up by more than 30 percent to<br />
$2.4 billion, compared with $1.8 billion for the second<br />
quarter of 2002. Shares of U.S. Steel were up<br />
71 cents, or 4.5 percent, to $16.29 last month on<br />
the New York Stock Exchange. During the second<br />
half of the year, U.S. Steel said it will take a $500<br />
million pretax charge as the company cuts jobs.<br />
Those charges include severance payments of<br />
approximately $115 million, the company said. U.S.<br />
Steel announced in May that it was cutting administrative<br />
positions by 20 percent as part of a labor<br />
agreement with the United Steelworkers of America.<br />
The agreement allowed the company to seal a contract<br />
with the union and acquire National Steel.<br />
Later this month, thousands of union workers are<br />
expected to let the company know if they will accept<br />
buyout packages that the company says will make it<br />
more globally competitive. Job cuts are expected to<br />
translate to annual savings of more than $400 million,<br />
U.S. Steel said. The company expects to see<br />
the first benefits from those cuts by the fourth quarter,<br />
with maximum cost reductions arriving by the<br />
end of 2004. Wall Street analysts said costs outside<br />
the control of U.S. Steel could still buffet earnings,<br />
but they were looking for a solid second half.<br />
Planned repair outages at the company's Gary<br />
Works in Gary, Ind., and at the Slovakian unit, U.S.<br />
Steel Kosice diminished second-quarter returns.<br />
Those shutdowns cost $38 million, the company<br />
reported. Fourth-quarter profits will likely be affected<br />
by approximately $35 million in further, planned<br />
outages, the company said.
Training driven by managers<br />
Chief executive officers link worker<br />
training to the attainment of corporate<br />
goals.And they see managers — not training<br />
professionals — as the pilots that<br />
drive training programs of corporations.<br />
These findings — derived through<br />
dozens of interviews with CEOs across<br />
the country — are published in a book<br />
written by three workforce education<br />
and development educators, including a<br />
University of Scranton professor.<br />
A study released by the American Society<br />
for Training and Development estimates<br />
that total training expenditures of U.S.<br />
businesses equaled 2 to 3 percent of payroll<br />
or approximately $95 million in 2000.<br />
“One important goal of our study was to<br />
get inside the heads of CEOs to find out<br />
what they expected of their corporate<br />
training departments,” said Bill Wallick,<br />
Ph.D., assistant professor and director of<br />
the human resources studies program at<br />
The University of Scranton, and one of<br />
three authors of the book “What CEOs<br />
Expect from Corporate Training.”<br />
The 277-page hard-cover book, published<br />
in February 2003 by the American<br />
Management Association, was written by<br />
Construction contracts worth more<br />
than $9 million have been awarded to<br />
five Pennsylvania firms that will perform<br />
extensive renovations at the most historic<br />
building on the Pennsylvania College of<br />
Technology campus — the Klump<br />
Academic Center.Two of the five awards,<br />
for more than $2.5 million, were to<br />
Williamsport-based companies.<br />
The general contractor for the project<br />
at the circa-1913 facility will be Robert<br />
Feaster Corp. of Northumberland, which<br />
submitted a bid of $4.72 million.<br />
Other contracts awarded were: HVAC,<br />
R & J Ertel Inc. of Williamsport, $1.69<br />
million; plumbing,W.G.Tomko of<br />
Finleyville, $1.11 million; electrical,<br />
Lecce Electric Inc. of Williamsport,<br />
$854,000; and controls, Johnson<br />
Controls Inc. of Camp Hill, $632,000.<br />
The renovation project is expected to<br />
take two years to complete, with the building<br />
at least partially occupied throughout.<br />
Murray Associates Architects of<br />
Harrisburg will serve as the architect for<br />
the project, which includes converting<br />
former offices — which have been<br />
moved to the new Student and<br />
Administrative Services Center — to<br />
The Klump Academic<br />
Center, Pennsylvania<br />
College of Technology,<br />
Williamsport<br />
Wallick; Dr.William J. Rothwell, professor<br />
of education at Penn State, University<br />
Park; and Dr. John (Jed) Lindholm, compensation<br />
manager at the University of<br />
Massachusetts Medical School and parttime<br />
professor at Clark University.<br />
The book — based on independent and<br />
cooperative studies of the three authors,<br />
as well as the most recent study in the<br />
field of workplace learning and performance<br />
— takes an outcomes-based look at<br />
worker training as it relates to the big<br />
picture of reaching corporate goals.<br />
“There’s far more to corporate training<br />
than helping a worker improve upon a<br />
specific task,” said Wallick.“Training should<br />
be evaluated as it contributes to the overall<br />
performance of an organization, not just<br />
the individual’s job performance.”<br />
“It’s not just what you do, but why you<br />
do it,” explained Wallick.“It’s knowing<br />
what your role is and whether you’re<br />
competent in that role.”<br />
For his part,Wallick says the most important<br />
finding of the research is that managers,<br />
not corporate trainers, are the points<br />
of connection between the employees’<br />
roles and company objectives.<br />
Penn College awards $9 million in contracts<br />
classrooms and faculty offices.<br />
The front entrance, which will get new<br />
front steps, masonry and paving, and the<br />
first- and second-floor lobbies.<br />
The exterior brick-and-stone surfaces<br />
will be cleaned, and the<br />
grounds will receive new exterior<br />
lighting and additional landscaping.<br />
The renovated building will comply<br />
with Americans with Disabilities Act<br />
requirements, and new fire-alarm and firesuppression/sprinkler<br />
systems will be<br />
installed.The entire structure will be<br />
upgraded to meet existing building codes.<br />
New plumbing, heating and air-conditioning<br />
systems will be installed.The interior<br />
will be painted, and new carpeting<br />
will be installed. In addition, the International<br />
Café will be expanded.<br />
The work is being financed by a 30-year,<br />
$31.6 million bond issue, which will also<br />
finance the construction of Rose Street<br />
Apartments, a 365-bed, on-campus student-housing<br />
complex; and the renovation<br />
of College Avenue Labs (the former HON<br />
Industries Inc. manufacturing plant),<br />
which will house the Collision Repair,<br />
Automated Manufacturing, Civil<br />
Engineering and Surveying programs.<br />
“Daddy, when I’m finished<br />
with my homework,<br />
I’ll help you with yours.”<br />
Holding a job or raising a family can make it difficult to<br />
take college classes if you’re looking to change your<br />
career or improve on your skills for your current job. At<br />
Luzerne County Community College, we recognize that<br />
not everyone can go to college full-time.<br />
That's why we offer a number of convenient ways to give<br />
you the education you need for your career goals. LCCC<br />
holds many classes during the evening and weekend to<br />
meet your busy schedule. You can receive a degree,<br />
diploma, or certification in a number of career programs.<br />
Plus, students can take classes on video & internet, so you<br />
rarely have to leave your own home to go to college.<br />
You don’t have to go broke going to college either. At<br />
$70 per credit hour, you’ll recieve a quality education at an<br />
affordable price.<br />
Fall Schedules<br />
are now<br />
available!<br />
Call now for<br />
yours!<br />
Or go online at<br />
www.luzerne.edu<br />
Call now for more information about:<br />
Evening and Weekend Classes: 740-0490<br />
TeleCollege Video Programs: 740-0352<br />
1-800-377-LCCC, ext 477<br />
www.luzerne.edu<br />
www.luzerne.edu<br />
searfoss@luzerne.edu<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 21
Poll: economic frailty may result in ‘political mayhem’<br />
Consumer confidence falters<br />
By Dennis Jacobe<br />
In a session with the House Financial<br />
Services Committee, Federal Reserve<br />
Chairman Alan Greenspan optimistically<br />
stated that the U.S. economy is “at a turning<br />
point,” and predicted that low interest<br />
rates, increasing stock prices, and the<br />
effects of the new tax cut would spur<br />
economic growth.<br />
Later it was reported that the University<br />
of Michigan’s preliminary consumer sentiment<br />
index rose in early July from its final<br />
June reading. Not surprisingly, many analysts<br />
noted that the increase was due to the<br />
same factors cited by Greenspan earlier.<br />
In sharp contrast, a July 7-9 Gallup<br />
Tuesday Briefing Poll* shows just the<br />
opposite.The June rise in consumer optimism<br />
about the economy did not continue<br />
to build in July.The percentage of<br />
American consumers rating economic<br />
conditions as “good” or “excellent”<br />
decreased slightly between June and July,<br />
and consumers are slightly more likely to<br />
say that economic conditions are getting<br />
worse than to say they are getting better.<br />
The public gave a similarly tepid<br />
response when asked about its expectations<br />
for economic growth, interest rates,<br />
and inflation over the next six months.<br />
Fewer Consumers Expect Increased<br />
Economic Growth<br />
The percentage of consumers expecting<br />
economic growth to increase over the<br />
next six months declined from 54 percent<br />
in June to 49 percent in July, while<br />
the percentage of those expecting<br />
growth to decrease rose from 20 percent<br />
to 22 percent.<br />
Thus, the differential between those<br />
expecting an increase in economic<br />
growth and those expecting a decrease<br />
fell from +34 percent in June to +27<br />
percent in July.<br />
Consumer expectations for increasing economic<br />
growth are now about where they<br />
were in April 2003 (+29 differential).<br />
Currently, consumer expectations are much<br />
better than they were in January 2003 (+16<br />
differential) and October 2001 (+5 differential),<br />
but well below where they were in<br />
March 2002 (+43 differential).<br />
Still, Consumers’ Interest Rate<br />
Expectations Are About the Same…<br />
The percentage of consumers expecting<br />
the interest rates to increase over the next<br />
six months declined from 43 percent in<br />
June to 41 percent in July.At the same<br />
time, the percentage of consumers expecting<br />
rates to go down also declined from 20<br />
percent in June to 17 percent in July. So<br />
the differential between those expecting<br />
rates to go up and those expecting them to<br />
go down was virtually unchanged — +23<br />
in June and +24 in July.<br />
Right now, substantially fewer consumers<br />
expect interest rates to increase<br />
in the months ahead than was the case in<br />
April 2002, when 59 percent expected<br />
rates to increase and the differential was<br />
+45. On the other hand, far fewer<br />
Americans expect rates to decline now<br />
than in October 2001, when 25 percent<br />
expected rates to increase and the differential<br />
was -19.<br />
. . . As Are Consumer Inflation<br />
Expectations<br />
According to the July Gallup Tuesday<br />
Briefing poll, 48 percent of consumers<br />
expect inflation to accelerate in the next<br />
six months.This percentage is the same as<br />
it was in June, although the inflation<br />
expectations differential increased from<br />
+32 in June to +35 in July.At present, consumer<br />
inflation expectations are not as<br />
great as they were a year ago when the<br />
differential was +45, but the differential is<br />
above its October 2001 level of +27.<br />
Consumer Growth Expectations Are<br />
Extremely Fragile<br />
The failure of consumer expectations to<br />
gain additional positive momentum in<br />
July is troubling.As the Fed and the analyst<br />
community have argued, fiscal and<br />
monetary policies are now highly stimulative.<br />
Investors showed great enthusiasm<br />
in June — maybe even a little too much<br />
— and virtually every economic forecaster<br />
expects economic growth to improve<br />
in the months ahead.<br />
Still, contrary to what some observers<br />
see in the University of Michigan’s preliminary<br />
report, Gallup Tuesday Briefing’s<br />
data does not support the idea that consumers<br />
or business decision-makers are<br />
convinced, at least at this point.<br />
In essence, recent economic crosscurrents<br />
have made today’s consumer expectations<br />
extremely fragile.The hope is that<br />
we are experiencing a lag between the<br />
implementation and the positive impact<br />
on consumer perceptions of the recent<br />
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economic stimuli.Tax-cut checks and<br />
withholding changes don’t even begin to<br />
take place until late this month, and<br />
lower interest rates can take four to six<br />
months to have an impact.<br />
With any luck, consumer optimism —<br />
and even business optimism — will build<br />
in the months ahead and we’ll see a surge<br />
in consumer/business optimism and a<br />
much stronger economy later this year<br />
and into 2004.<br />
If not, today’s economic fragility may<br />
well translate into political mayhem as<br />
both major parties recognize that next<br />
year’s elections could be very difficult for<br />
many of today’s officeholders.<br />
*Results are based on telephone interviews<br />
with 1,006 national adults, aged 18 and<br />
older, conducted July 7- 9, 2003.For results<br />
based on these total samples, one can say<br />
with 95 percent confidence that the margin<br />
of sampling error is ±3 percent.<br />
Middle market firms, citing<br />
improving economy, vow to<br />
invest in technology<br />
From competition within the middle<br />
market to vying with larger competitors<br />
and new companies entering the market,<br />
middle-market business leaders are feeling<br />
the pinch of a heightened competitive<br />
environment, according to findings<br />
from the Grant Thornton Survey of<br />
Middle-Market Business Leaders.<br />
Ninety-four percent cite competition as<br />
more intense or as intense as one year<br />
ago, while just 6 percent say the competitive<br />
environment is less intense.<br />
“As the market has tightened, so, too,<br />
have the competitive pressures on middle-market<br />
companies,” says John<br />
Desmond, partner in charge of the<br />
Business Leaders Council.“Companies,<br />
especially those in the middle-market, are<br />
not only fighting for new business —<br />
often at lower margins — but many are<br />
also looking for new ways to keep existing<br />
customers from taking their business<br />
to the competition.”<br />
Additional survey highlights:<br />
Survey respondents cited a greater<br />
focus on price (89 percent), more knowledgeable<br />
customers (82 percent), and<br />
less client loyalty (81 percent) as the top<br />
business issues related to competition.<br />
Two-thirds (74 percent) of middle-market<br />
business leaders believe it is more<br />
important today for employees to understand<br />
what needs to be done for the<br />
company to succeed.<br />
To enhance employee alignment and<br />
motivation, 82 percent are focusing on<br />
consistent communications, and 81 percent<br />
are establishing realistic expectations<br />
for employee performance.<br />
Fifty-two percent of respondents are<br />
taking immediate steps to better allocate<br />
resources by deselection — focusing<br />
exclusively on initiatives that will be<br />
most profitable.<br />
In preparation for an improved business<br />
climate, 84 percent of middle-market<br />
business leaders have — or plan to<br />
— invest in new technology (58 percent<br />
and 26 percent, respectively).<br />
The Summer 2003 Survey of Middle-<br />
Market Business Leaders, with a special<br />
emphasis on how companies are positioning<br />
for an improved economy, is now available.To<br />
order a printed or .pdf version of<br />
the report, visit Grant Thornton’s Web site<br />
at www.grantthornton.com/blcsurvey.<br />
22 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
Congress seeks way to pay for<br />
Medicare overhaul<br />
By Robert Curran<br />
Following a federal budget surplus and<br />
then a record-breaking tax cut, companies,<br />
employees and retirees assumed the<br />
nation’s economy was on its way up.<br />
But in the last few years all of that has<br />
changed and the country now faces a<br />
projected $455 billion deficit this fiscal<br />
year, the government’s largest ever.<br />
The deficit is $150 billion higher than<br />
the initial estimate from the Bush administration,<br />
and companies are concerned<br />
about its impact on growth, jobs and<br />
taxes, and where the government will<br />
find the money to pay for the upsurge.<br />
Another big concern is the prescription<br />
drug program for seniors that the legislative<br />
and executive branches are working<br />
on,and President Bush’s plan to spend<br />
$400 billion to restructure Medicare with<br />
an emphasis on enrollment in private sector<br />
health organizations.<br />
The prescription drug proposal has<br />
become very complex, with proposals<br />
from both the House and Senate, and<br />
some members of Congress have termed<br />
it “bewildering.”<br />
Conferees are trying to work out compromises.<br />
Democrats are asking for more<br />
money and want the program run by the<br />
government, while Republicans are pushing<br />
to trim costs and want private sector<br />
involvement in the plan.<br />
Many economists have criticized the<br />
prescription drug overhaul, saying that<br />
only about 50 percent of seniors would<br />
actually realize any savings because of<br />
monthly premiums,out-of-pocket costs<br />
and high deductibles.<br />
Costs for many seniors, depending on<br />
their plans, could be in the $300 a month<br />
range.The conclusion is that many people<br />
may pay less by not enrolling and hope<br />
they’ll never need catastrophic coverage.<br />
Add the cost of a 44 percent increase in<br />
military spending and $1 billion a week<br />
for the occupation of Iraq, and questions<br />
are being raised as to where all of this<br />
money is going to come from.<br />
In regard to the pending Medicare prescription<br />
drug legislation, Dave<br />
Echevarria, assistant professor of business<br />
administration at Penn State’s<br />
Worthington Scranton Campus, had this<br />
to say about about the proposals: “The<br />
government is saying ‘it’s expensive and<br />
we’re trying to figure out ways so we<br />
don’t bankrupt the federal government.’”<br />
And who would pay for the surging<br />
costs for the big tax cut, the deficit and<br />
prescription reform?<br />
“The government will borrow from the<br />
public,” Echevarria said.“When the government<br />
borrows,it traditionally borrows<br />
from the insurance companies and retirement<br />
funds and private individuals who<br />
put money in short term treasuries. It’s<br />
coming from the marketplace.”<br />
As to what happened to the huge surplus,<br />
Echevarria said,“I’m not sure there<br />
really was a surplus.”<br />
He said that ever since the administration<br />
of Lyndon B. Johnson, the government<br />
decided to include Social Security<br />
revenues in with general tax revenues.<br />
The reasoning, he said, was to advance<br />
the Vietnam War and the Great Society<br />
programs, and that was why the government<br />
included the Social Security funds<br />
as part of its general revenue.<br />
“I’m not sure there was a surplus on the<br />
basis of taxes,”Echevarria said.“It was due<br />
largely to money that went into the<br />
Social Security fund.”<br />
Unchecked deficits could force interest<br />
rates up, but Echevarria said if there<br />
was no federal debt, interest rates<br />
would plummet.<br />
He added that if debts continue to rise<br />
too much, this would impede the federal<br />
government’s ability to fund programs.<br />
Echevarria sees the cost of the war in<br />
Iraq as a marginal increase in expenses as<br />
opposed to having forces stationed in the<br />
United States, and said the cost differences<br />
may not be much.<br />
There are economists who worry about<br />
deficits and economists who believe<br />
deficits are part of doing business.<br />
Echevarria agrees with the latter, up to a<br />
point, that point being when servicing<br />
the deficit requires higher taxes.<br />
With divergent points of view coming<br />
from the House and Senate and within<br />
the private sector, news of the economy<br />
tumbles regularly. One week the economic<br />
forecast is poor and lists higher unemployment,<br />
and the next week signs of a<br />
recovery are announced.<br />
The uncertainty itself has stunted consumer<br />
spending, and all sides keep looking<br />
for stability and better days to come.<br />
Synthes Spine Co. Pennsylvania Regional Tissue Bank<br />
Junior Achievement opens Peckville office<br />
Junior Achievement of Northeastern Pennsylvania Inc. (JA) recently celebrated the<br />
opening of its new office at 533 Main Street, Peckville. JA’s business and economics<br />
programs are for students in kindergarten through grade 12. JA enables caring<br />
adults to share their experience with students to show them what it takes to be<br />
successful. Visit JA’s Web site, nepa.ja.org, or call (570) 489-9474 for more information.<br />
Celebrating the Peckville office opening were, left to right: Sarah M.<br />
Kubrick, JA development assistant; Lisa M. Buranich, JA development director;<br />
Donna Sedor, Greater Wilkes-Barre Chamber of Business and Industry; Michael J.<br />
Pacyna, PNC Bank; Paul Barretta, Talent Clearinghouse, JA classroom volunteer;<br />
Ann Marie Andrejko, PNC Bank, JA board of directors; Gerald J. Ganz, Jr., Johnson<br />
College, JA board of directors; Kenneth G. Okrepkie, CDE Computer Learning<br />
Center, JA board of directors; Ellen P. Smith, JA board of directors; Janine M.<br />
Becker, Sallie Mae, JA board chair; Ronald J. Yevitz, Penn State Worthington<br />
Scranton, JA board of directors; Anna Cervenak, Verizon, JA board of directors;<br />
Chuck Matthews; Kathleen M. Matthews, JA president; Peter J. Danchak, PNC<br />
Bank president, JA advisory board; Brian Rinker, Blue Cross of NEPA, JA board of<br />
directors; Al Brogna, Sen. Robert Mellow’s office; Gary T. Crisci, Merrill Lynch, JA<br />
board of directors; Mary Gene Eagen, JA vice president, education; Robert N.<br />
Lettieri, MacIntyre Associates Inc.; Orna S. Clum, JA program director.<br />
BUILD WITH CONFIDENCE. BUILD WITH COSTANZO.<br />
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Make the right choice for your next construction project. L.R. Costanzo<br />
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and flexible work schedules so projects are completed on time and<br />
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Pocono Mountain Regional Police Department<br />
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View Our Selection of Completed Projects @ www.lrcostanzo.com 123 North Main Avenue, Scranton, PA 18504 570-346-8751<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 23
COOK’s<br />
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283-5238 • 1-888-283-4321<br />
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book of lists 2003<br />
This Year’s edition marks the ninth installment of the<br />
region’s most sought-after and extensive source of<br />
business news and market information.<br />
Additional copies can be purchased for $ 13 95 , or<br />
subscribe to the Northeast Pennsylvania Business<br />
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570-207-9001 or 877-584-3561 extension 5420.<br />
Corporate rate discounts available for volume orders.<br />
Focus on oncology care:<br />
By Beth W. Orenstein<br />
An estimated two million people<br />
will be diagnosed with cancer this<br />
year, according to the National<br />
Institutes of Health (NIH).<br />
But thanks to advances in screenings<br />
and treatments, the news won’t be as<br />
devastating or life-threatening as it once<br />
was, especially for those diagnosed with<br />
breast and other solid cancers.<br />
Here’s a look at some of the advances in<br />
cancer care that are available from hospitals<br />
and imaging facilities that serve<br />
northeast Pennsylvania:<br />
■ Sentinel node biopsy<br />
Women with breast cancer have a new,<br />
less invasive option for detecting its<br />
spread.The procedure, called sentinel node<br />
biopsy, enables doctors to check for cancer<br />
while sparing unaffected lymph nodes.<br />
Not having to remove unaffected lymph<br />
nodes is significant, says Lee B. Riley,<br />
M.D., Ph.D., director of the cancer center<br />
at St. Luke’s Hospital and Health Network<br />
based in Fountain Hill, because, for many<br />
women, removing nodes in the armpit<br />
area disrupts the natural movement of<br />
lymph in the body. Lymph, which contains<br />
lymphocytes, a type of white blood<br />
cell, plays an important part in the<br />
immune system.<br />
Disruption of lymph can cause a disorder<br />
known as lymphedema, which causes<br />
swelling, limited movement and discomfort<br />
and increased risk of infection.<br />
During sentinel node biopsy, Riley says,<br />
a harmless dye is injected around the<br />
breast tumor.The dye is absorbed into<br />
the lymphatic system, highlighting the<br />
pathways through which tumor cells travel<br />
before lodging themselves in the sentinel<br />
lymph nodes. During the biopsy, two<br />
to four sentinel nodes are removed and<br />
examined to see if they have been affected<br />
by cancer.<br />
Studies have shown that if cancer has<br />
not affected those nodes,“there is a 95<br />
percent-plus chance it has not spread to<br />
any other nodes, so further removal of<br />
lymph nodes is unnecessary,” Riley says.<br />
Compared to traditional biopsy, a sentinel<br />
node biopsy is a less invasive procedure,<br />
meaning a quicker recovery and<br />
less post-op pain, Riley says.And because<br />
unaffected lymph nodes are left intact,<br />
the risks of lymphedema and nerve damage<br />
are greatly decreased.<br />
Riley says sentinel node biopsies also<br />
are useful in treating other cancers such<br />
as skin and colon.<br />
■ Intensity Modulated Radiation<br />
Therapy (IMRT)<br />
Radiation therapy utilizes high-energy<br />
X-ray beams for the treatment of cancer.<br />
IMRT uses a computer to generate<br />
images to plan and deliver more tightly<br />
focused radiation beams to tumors than<br />
is possible with conventional radiotherapy,says<br />
Norman Schulman, M.D., medical<br />
director of Radiation Medicine Specialists<br />
of Northeast Pennsylvania, Forty Fort.<br />
State-of-the-art linear accelerators are fitted<br />
with an accessory called a multi-leaf<br />
collimator, which uses up to 120 computer-controlled<br />
mechanical “fingers” to<br />
St. Luke’s Cancer Center<br />
has more radiation therapy options<br />
for cancer treatment<br />
than any other area hospital<br />
• Intensity Modulated Radiation<br />
Therapy (IMRT) with more than<br />
392 patients treated since 2000<br />
• Electronic Compensation<br />
• 3D Conformal Therapy<br />
• Brachytherapy<br />
– Prostate seeds<br />
– Mammosite<br />
– High-dose radiation<br />
• CT Simulation<br />
• Two state-of-the-art linear accelerators<br />
with multileaf collimation<br />
Ask your doctor or call us for<br />
more information at 610-954-4300<br />
or 1-866-STLUKES (toll free).<br />
St. Luke’s Hospital & Health Network is a<br />
member of the University of Pennsylvania<br />
Cancer Network<br />
The Region’s Leader in Cancer Care<br />
801 Ostrum Street • Bethlehem • 1-866-STLUKES (785-8537)<br />
www.stlukescancercenter.org<br />
24 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
Technology, biological care top list of advancements<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 25<br />
shape the beam of radiation so that it conforms<br />
to the three-dimensional shape of<br />
the tumor as defined by the IMRT plan.<br />
The technology allows doctors to deliver<br />
higher dose radiation to the tumor<br />
while sparing surrounding healthy<br />
tissue, Schulman says.<br />
IMRT is used for prostate and<br />
head and neck cancers and<br />
recurrent or primary tumors<br />
near a spinal cord or other<br />
sensitive structures, Schulman<br />
says. IMRT is under<br />
investigation for the treatment<br />
of breast cancer.<br />
■ Gamma knife<br />
The Gamma Knife is a<br />
precise and powerful tool<br />
for treating certain<br />
tumors and vascular malformations<br />
in the brain. It<br />
is not a knife, but an<br />
instrument that uses 201<br />
cobalt sources to deliver<br />
finely focused beams of radiation,<br />
Schulman says.<br />
The beam from each individual<br />
source is delivered through holes in a<br />
helmet-like device.All the beams cross a<br />
single point, and it is only at that point<br />
that enough radiation is delivered to the<br />
affected tissue.<br />
Like IMRT, its advantage is its extreme<br />
accuracy, Schulman says.<br />
■ P.E.T. scans<br />
Positron emission topography (P.E.T.)<br />
scans are used for diagnosis, monitoring<br />
tumor response to chemotherapy or radiation<br />
and in radiation treatment planning.<br />
P.E.T. differs from X-rays and other diagnostic<br />
imaging techniques because in addition<br />
to<br />
showing<br />
a patient’s<br />
anatomy, the test also looks at<br />
biological and physiological changes in<br />
the body, Schulman says.<br />
Patients receive a dose of a tracer-containing<br />
substance that accumulates in diseased<br />
tissue, Riley says.The patient then<br />
lies on an electrically powered table that<br />
moves through the scanner.The scanner<br />
creates a picture of the patient’s body<br />
and detects the tracer in the tissue.<br />
“A CAT scan generally can see down to<br />
1 centimeter, whereas a P.E.T. scan can go<br />
down to almost 6/10ths of a centimeter,”<br />
Schulman says.<br />
Riley says P.E.T. scans have proven so<br />
useful in seeing whether cancer has<br />
spread that more insurance companies<br />
are reimbursing for them.“It’s become a<br />
very useful test not only to try to help<br />
people find out if they have cancer but<br />
also if the treatment for cancer is working,”<br />
he says.<br />
■ Biological therapies<br />
Riley says advances in drug treatments<br />
for cancer that<br />
have come<br />
about as<br />
researchers learn more about<br />
human genes also have been impressive.<br />
For example, the Biological Therapy<br />
Program at St. Luke’s offers advanced cancer-fighting<br />
treatments in the form of<br />
molecular materials made by the body’s<br />
immune system, such as antibodies and<br />
growth factors.<br />
Examples of leading-edge immunotherapy<br />
being used at the Cancer Center are:<br />
High-Dose Interleukin-2 (IL-2), a promising<br />
treatment for melanoma and renal<br />
cell cancer, and the CancerVax vaccine<br />
for melanoma.<br />
■ Cancer risks<br />
Programs are developing to help people<br />
reduce their risk of cancer even<br />
before it occurs.<br />
One such program is the Cancer Risk<br />
Program provided by the Northeast<br />
Regional Cancer Institute in Scranton.<br />
In addition to education, the program<br />
offers an in-depth risk assessment<br />
and one-on-one counseling program.“By<br />
doing that, people gain<br />
a more accurate idea of their<br />
and their family’s risk for<br />
cancer,” says Laura Toole,<br />
an oncology social worker<br />
who is director of<br />
the program.<br />
Knowing risk, people<br />
can make<br />
lifestyle<br />
changes and<br />
schedule more aggressive<br />
screenings for cancers they may be<br />
more likely to inherit,Toole says.<br />
In cases where family history and genetic<br />
testing confirms a predisposition for some<br />
cancers, people might also pursue clinical<br />
trials for preventive medicines and possibly<br />
prophylactic surgeries to prevent<br />
breast, ovarian or colon cancer.<br />
Dr. Normal Schulman<br />
F.A.C.R.O,<br />
Fellow, American College of<br />
Radiation Oncology<br />
Board Certified Radiation Oncology<br />
190 Welles St.<br />
Forty Fort, PA<br />
(570) 714-8686<br />
CANCER CARE with<br />
Expertise, Knowledge and Commitment to Technology ...<br />
is our MISSION<br />
CANCER CARE WITH EXCELLENCE ...<br />
Our cancer facility specializes in state-of-the-art radiation treatments and provides radiation treatments with high and<br />
low energies using photons and electrons. The cancer facility is the first in the region to use the NOMOS technology<br />
with Intensity Modulated Radiation Therapy (I.M.R.T.) and the BAT ultrasound system for daily localization for<br />
prostate cancer assuring more accurate localization of prostate cancer with reduced dose to normal structures such as<br />
bladder and rectum.<br />
YEARS OF EXPERIENCE ...<br />
Dr. Norman Schulman, medical director, has over 30 years of experience in treating cancer patients. Dr. Schulman<br />
states “the cancer facility prides itself in providing the latest technology in the region with radiation treatment<br />
planning using three dimensional conformal and IMRT planning techniques.” The facility has played a<br />
leadership role in the region with advancement in radiation treatments introducing coregistration of CAT,<br />
PET and MRI imaging for localizing tumor targets for diagnosis and treatment of cancer. Dr. Schulman<br />
works closely with the physicians involved in the patient’s care, such as the family doctor, medical oncologist<br />
and surgeons.<br />
WELL TRAINED STAFF ...<br />
From the first visit and throughout the care of the patient at the cancer facility, the staff is courteous and<br />
polite providing an atmosphere of family. The cancer facility is staffed by four certified therapists, two<br />
certified radiology technologists, a dosimetrist and other staff members.<br />
CONVENIENT ...<br />
The cancer facility is a privately owned clinic and we’re located in the Cross Valley West Professional<br />
Building at 190 Welles Street in Forty Fort, Pennsylvania. Plenty of free and easy parking.<br />
CANCER MASSAGE THERAPY ...<br />
The cancer facility provides complimentary massages to our patients during the course of radiation treatment<br />
by Caroline Howell, a certified oncology massage specialist. Massage can reduce stress, provide relaxation<br />
and comfort, relieve pain, minimize the side effects of radiation and chemotherapy, enhance circulation and<br />
oxygenation and fatigue.<br />
Call for a consultation at 570-714-8686
Congress mulls Health Savings Account (HSA) options<br />
By Bernard J Healey, Ph.D.<br />
A recent study, published in the journal,<br />
Health Affairs, has concluded that<br />
healthcare spending is greater than the<br />
services Americans receive for the<br />
money they spend.<br />
In response to this healthcare cost escalation,<br />
the United States Congress is<br />
attempting to pass new legislation allowing<br />
Americans to establish Health Savings<br />
Accounts (HSA) or Health Savings<br />
Security Accounts (HSSA).<br />
Legislation added to the recently passed<br />
House Medicare reform bill would allow<br />
more companies to offer these accounts.<br />
According to Otto F.Wolke, R.Ph, president,<br />
Schellen and Partners USA Inc.,<br />
healthcare consultants,“Medical Savings<br />
Accounts were part of the HIPAA legislation<br />
of 1996 and new proposals, called<br />
Health Savings Accounts and Health<br />
Savings Security Accounts are being considered<br />
in Congress at this time.While<br />
being touted as vehicles for consumerdirected<br />
healthcare, only about 100,000<br />
accounts have been started under the<br />
HIPAA legislation that had authorized up<br />
to 750,000 accounts.<br />
“For employers and for healthy families<br />
that have the money to put into the<br />
accounts, there are advantages. Money<br />
can be saved and rolled over. In the<br />
inverted bell-shaped curve of healthcare<br />
utilization, these accounts are targeted for<br />
population with much less medical risk.”<br />
Wolke argues that “the insurance companies<br />
win with minimal utilization of<br />
services and lower administrative costs of<br />
handling small claims.The employers win<br />
with a large reduction in healthcare premiums<br />
paid.The healthy employee wins<br />
with the freedom of choice in who to see<br />
and what to spend the healthcare dollars<br />
on, or to keep the money growing in the<br />
MSA account. Financial services companies<br />
also win with more private money<br />
going into investments with subsequent<br />
administrative fees.”<br />
Wolke contends that “the losers are<br />
moderate to low-income individuals who<br />
find it difficult to fund the accounts or to<br />
pay bills prior to having fully funded the<br />
MSA.Young and growing families who<br />
would face large out-of-pocket expenses<br />
with unexpected emergencies or a pregnancy.<br />
Other losers are enrollees with<br />
chronic diseases that require expensive<br />
medication, since these plans have no<br />
drug benefit, and drugs are the fastest<br />
growing segment of healthcare inflation.<br />
Persons who experience frequent hospitalizations<br />
or physician office visits are also<br />
at risk for significant out-of-pocket expenses<br />
that will wipe out the savings account<br />
and leave the patient at risk for costs.”<br />
He explained that “there is often no maximum<br />
out-of-pocket expense, which is part<br />
of most current healthcare insurance programs.The<br />
MSA process takes funds from<br />
the healthcare delivery system and creates<br />
additional savings pools for wealthier individuals<br />
who can afford to pay incidental<br />
healthcare out of pocket and keep the<br />
MSA account for retirement.”<br />
James Davis, government affairs representative,<br />
Blue Cross of Northeastern<br />
Pennsylvania, says “these new proposals<br />
improve current medical accounts by<br />
removing many of the barriers that limited<br />
their use and effectiveness.”<br />
He said current proposals allow employees<br />
to build assets in Health Savings<br />
Accounts through employer contributions,<br />
employee contributions and taxfree<br />
rollovers of a portion of unused flexible<br />
spending account balances.”<br />
Davis went on to say “ insurers such as<br />
Blue Cross of Northeastern Pennsylvania<br />
hope that Congress would go even further<br />
in giving employers and health plans<br />
the flexibility to develop the widest possible<br />
range of products, for instance by<br />
eliminating the requirements that HSSAs<br />
and HSAs must be coupled with plans<br />
that have specific deductible amounts.”<br />
He also stated that “the HSSA accounts<br />
were scored by the Joint Committee on<br />
Taxation as costing much more than<br />
HSAs (roughly $160 billion versus $7 billion<br />
over 10 years), Blue Cross hopes<br />
Congress will consider both products’<br />
potential for advancing consumer-directed<br />
care.With consumers’ healthcare costs<br />
rising, it is more important than ever to<br />
work toward supporting marketplace<br />
innovations that will lead to greater flexibility<br />
and more choices for consumers.<br />
This legislation is an important step<br />
toward increasing consumer choices and<br />
access to healthcare. It will allow health<br />
plans to develop new coverage options<br />
designed to empower consumers and<br />
expand their health coverage.”<br />
Area firm helps to beautify Arlington National Cemetery<br />
Michael Kravitsky, IV, co-owner; Shawn<br />
Kravitsky, co-owner; and Victor Gorski,<br />
sales manager, of Grasshopper Lawns<br />
Inc. of Larksville, traveled to Washington,<br />
D.C., this summer to team up with lawn<br />
and landscape experts from around the<br />
nation in a day of voluntary service beautifying<br />
and restoring the cemetery<br />
grounds at Arlington National Cemetery.<br />
The beautification activities were part of<br />
the Professional Lawn Care Association<br />
of America’s (PLCAA) 14th annual legislative<br />
day on the Hill in July.<br />
Grasshopper Lawns, in business since<br />
1964, has been a PLCAA member since<br />
1980. For more information, call (800)<br />
287-6113. At left, Grasshopper works at<br />
Arlington National Cemetery.<br />
Extraordinary<br />
cancer care.<br />
WILKES-BARRE GENERAL HOSPITAL has always strived to<br />
provide its cancer patients with the best medical professionals,<br />
the latest technologies and the most advanced therapies.<br />
Today, those efforts have evolved into the region’s most<br />
comprehensive cancer care program.<br />
In addition to our leading edge technology in medical oncology<br />
and radiation therapy, we offer a dedicated 39-bed inpatient unit<br />
with skilled and compassionate physicians, nurses and support<br />
staff. It all adds up to expert, experienced cancer care.<br />
WILKES-BARRE GENERAL HOSPITAL –<br />
Fighting Cancer...<br />
with Capability,<br />
Commitment and<br />
Compassion.<br />
www.wvhcs.org<br />
26 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
‘CreateAthon’ donates<br />
talents to nonprofits<br />
Six nonprofit organizations from Luzerne<br />
and Lackawanna counties will be the beneficiaries<br />
of advertising and marketing services<br />
provided by CDS Creative in its second<br />
annual CreateAThon on September<br />
11.The event, a 24-hour work-around-theclock<br />
effort, will provide free creative services<br />
to the selected nonprofits.<br />
Organizations selected as CreateAThon<br />
clients this year include: Girl Scouts of<br />
Penn's Woods Council; Greater Hazleton<br />
Senior Citizens Services Inc.; Lupus<br />
Foundation of Pennsylvania-Pocono/NE<br />
Branch; S.A.F.E (Supporting Autism &<br />
Families Everywhere); Susquehanna<br />
Warrior Trail Council;Wyoming Valley<br />
AIDS Council.<br />
CDS Creative received 23 applications<br />
from non-profit agencies all across<br />
Luzerne and Lackawanna counties.<br />
The agency expects to produce<br />
between 15 and 20 projects for the six<br />
nonprofits selected.<br />
Catherine D. Shafer, president, CDS<br />
Creative, said,“We wish we could help<br />
everyone who needs it. Every organization<br />
that submitted an application<br />
deserves support; they are all doing such<br />
important work in our community.”<br />
In selecting the organizations, Shafer<br />
noted that the agency followed its criteria<br />
of choosing nonprofits that provide<br />
direct services to the people of Luzerne<br />
and Lackawanna counties.<br />
In addition to the staff of CDS Creative<br />
working during the 24-hour creative blitz,<br />
the agency has partnered with Marcato<br />
Advertising and Stage2 Marketing &<br />
Design to provide graphic design services<br />
to the event’s participants.<br />
“We work with these artists on a daily<br />
basis and we appreciate them partnering<br />
with us on such a worthwhile and fun<br />
cause,” Shafer explained.<br />
CreateAThon is the brainchild of Rigg’s<br />
Inc., an advertising, marketing and communications<br />
firm in Columbia, S.C. In an<br />
effort to give nonprofit organizations the<br />
professional, creative marketing materials<br />
that would otherwise be financially<br />
unfeasible, Rigg’s formed the first<br />
CreateAThon in 1998.<br />
CDS Creative provides a broad spectrum<br />
of creative advertising, marketing<br />
and public relations solutions to clients<br />
throughout the northeast.<br />
Activities slated by the<br />
Northeast Regional Cancer Institute<br />
Colorectal Cancer: Update on Epidemiology,<br />
Screening, and Local Trends in Northeast Pa.<br />
September 10, 6 p.m.<br />
A professional education program offered for<br />
the members of the Luzerne County Medical<br />
Society. This program will focus on colorectal cancer<br />
and the epidemiology of this disease in northeastern<br />
Pennsylvania. Location to be determined.<br />
Cancer: Families at Risk<br />
September 22, 2 p.m.<br />
Education program designed to answer your<br />
questions and concerns about cancer risk. Held at<br />
Boscov's Auditorium, Mall at Steamtown, Scranton.<br />
Colorectal Cancer<br />
September 26, 6 p.m.<br />
Program focusing on an overview of colorectal<br />
cancer, including the signs and symptoms.<br />
Screening methods and prevention will also be discussed.<br />
Held at Boscov's Auditorium, Steamtown<br />
Mall, Scranton.<br />
Cancer Survival<br />
September 29, 2 p.m.<br />
Program that helps individuals develop practical<br />
tools in daily life as they deal with cancer diagnosis<br />
and treatment. Held at Boscov's Auditorium,<br />
Mall at Steamtown, Scranton.<br />
For more information about any of the above<br />
programs,call (800) 424-6724.<br />
Valley Open MRI receives<br />
ACR accreditation<br />
Dr. Juan D. Gaia, president,Valley Open<br />
MRI & Diagnostic Center in Kingston<br />
announced that his facility has been<br />
awarded a three-year term of accreditation<br />
in high-field and low-field MRI as the<br />
result of a recent survey by the American<br />
College of Radiology.<br />
The survey was performed by the ACR<br />
based on clinical submission of images by<br />
Georgann Wywoda, BSRT(R)(MR).The<br />
ACR, headquartered in Reston,Va., awards<br />
accreditation to facilities for the achievement<br />
of high practice standards after a<br />
peer-review evaluation of its practice.<br />
Evaluations are conducted by board-certified<br />
physicians and medical physicists<br />
who are experts in the field.<br />
They assess the qualifications of the<br />
personnel and the adequacy of facility<br />
equipment. The surveyors report their<br />
finding to the ACR’s Committee on<br />
Accreditation, which subsequently provides<br />
the practice with a comprehensive<br />
report.The ACR is a national organization<br />
serving more than 32,000 diagnostic/<br />
interventional radiologists, radiation<br />
oncologists and medical physicists with<br />
programs for focusing on the practice of<br />
medical imaging and radiation oncology<br />
and the delivery of comprehensive health<br />
care services.At right are Dr. Juan D. Gaia<br />
and Georgann Wywoda.<br />
“I have wonderful friends, a passion for life,<br />
and breast cancer.”<br />
As a social worker and Komen Foundation volunteer, I’ve heard<br />
some scary stories about health care costs. So when I found out I had<br />
breast cancer, I was concerned with what I might face, both physically<br />
and financially. ■ It’s been a long road of surgeries, chemotherapy,<br />
radiation, and procedures. But everyone at Blue Cross of<br />
Northeastern Pennsylvania and Highmark Blue Shield made sure I<br />
had access to the best doctors around, both at home and away.<br />
And total peace of mind when it came to medical bills. ■ Blue Cross<br />
and Blue Shield took care of everything. All I had to do was get well.<br />
“But I also have Blue Cross and Blue Shield.”<br />
Excellence in Action<br />
REBECCA DECKER,<br />
SCRANTON<br />
Independent Licensees of the Blue Cross and Blue Shield Association. ®Registered Mark of the Blue Cross and Blue Shield Association<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 27
28 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Montoursville youth launch aviation magazine<br />
By John Beauge<br />
Adam and Bryan Makos were in middle<br />
school in Montoursville when in 1994<br />
they launched Ghost Wings, a two-page<br />
newsletter they produced for family and<br />
friends on their home computer to share<br />
aviation stories inspired by their grandfather’s<br />
World War II accounts.<br />
In May 1999, the brothers, along with<br />
their younger sister Erica, and friend<br />
Joseph Gohrs, moved from a newsletter<br />
to a magazine format.<br />
Today, Ghost Wings has a paid mail<br />
circulation of about 3,000. More than<br />
7,000 other copies of the magazine,<br />
published four times a year, are sold<br />
through selected newsstands and by<br />
staff members at air shows.<br />
The four still work from an office in the<br />
basement of the Makos home near<br />
Warrensville, where they self-taught<br />
themselves how to create and design a<br />
magazine that is printed commercially.<br />
Editor Adam Makos, 22, who graduated<br />
in May magna cum laude from Lycoming<br />
College, plans to devote his full-time<br />
efforts to the magazine.The other three<br />
will continue to split their time between<br />
school and the magazine.<br />
Associate editor, Bryan Makos, 19, is a<br />
sophomore at Lycoming and Gohrs, 22,<br />
the production manager, is a senior at the<br />
Pennsylvania College of Technology. Erica<br />
Makos, 18, who handles public relations<br />
duties, graduated in June from Montoursville<br />
High School.<br />
Their work has won accolades from veterans<br />
including Richard Winters, a World<br />
War II paratrooper from Hershey who<br />
was among those featured in the HBO<br />
miniseries “Band of Brothers.”<br />
Winters, 85, is featured in an article in<br />
the current issue reliving his account of<br />
jumping into Normandy on D-Day.“We<br />
were focusing on these guys before we<br />
saw them on TV,”Adam Makos says.“It<br />
didn’t take an HBO series to show us<br />
they were real American heroes.”<br />
He had interviewed the late Stephen<br />
Ambrose, author of the book “Band of<br />
Brothers,” in October 2000 when he<br />
came to an air event Ghost Wings hosted<br />
at the Williamsport Regional Airport.<br />
Makos’ article, illustrated with World War<br />
II photographs, goes beyond the HBO<br />
series to include first-person accounts of<br />
those who flew the paratroopers to the<br />
jump zone on June 6, 1944.<br />
“They did a beautiful job,”Winters<br />
says. Makos interviewed Winters who<br />
started making notes of his D-Day experience<br />
three days after he landed in<br />
Normandy. He had time because he had<br />
suffered a left leg wound.<br />
Winters, who retired as a major after<br />
training troops to go to Korea, is to be<br />
featured in a commemorative art print by<br />
artist John Shaw in Florida.The Ghost<br />
Wings staff plans to sell the prints as a<br />
fundraiser for the magazine.<br />
They do much of their research for<br />
articles about World War II during the<br />
summer by attending air shows<br />
throughout the United States.<br />
Adam Makos was at Edwards Air<br />
Force Base in California in October<br />
when Chuck Yeager made his last flight<br />
in a jet, a F-15 Eagle. He had met Yeager<br />
at an air show in Oshkosh,Wis., and<br />
learned he did not have a Web site.The<br />
Ghost Wings staff built one for him,<br />
which was launched Feb. 13 on<br />
Yeager’s 80th birthday.<br />
The young writers have learned to take<br />
advantage of situations to get their stories<br />
and expand their experiences. In July<br />
2002 at a fly-in/air show in Oshkosh,<br />
Erica Makos got to go up in a World War<br />
II vintage P-51 fighter.<br />
She describes her experience in the current<br />
edition.Their work on the magazine<br />
has brought them recognition in high<br />
school and college.<br />
Adam Makos this year won the Global<br />
Student Entrepreneur award for the Ohio<br />
Valley region, which is composed of<br />
Pennsylvania, Ohio, Indiana and West<br />
Virginia. He will represent the region in<br />
the national competition held in<br />
November in Chicago.<br />
For the third consecutive year, Erica<br />
Makos is in the running for a national<br />
Future Business Leaders of America<br />
award. Bryan Makos went to nationals<br />
three times when he was a<br />
Montoursville student.<br />
The Makos brothers and Gohrs won a<br />
state award for the magazine’s business<br />
plan when Adam Makos was still in<br />
high school.<br />
Many of the letters the staff receives<br />
include the comment that not many<br />
youngsters today are writing about the<br />
experiences of World War II veterans.<br />
Time for getting first-person accounts<br />
of these events is running out,Adam<br />
Makos says.“We have to act fast to get<br />
them into the hands of young people<br />
who can learn so much from them,” he<br />
says.“We have to do this before such<br />
valuable history is lost.”<br />
Yahoo! launches tools to<br />
create ‘business class’<br />
Web sites<br />
Yahoo! Inc. (Nasdaq:YHOO), a leading<br />
global Internet company, announced the<br />
launch of Yahoo! SiteBuilder, an innovative<br />
design tool enabling small businesses<br />
to build professional, business-class Web<br />
sites quickly and easily.<br />
The new tool is available now on<br />
Yahoo! Web Hosting (webhosting.<br />
yahoo.com), and is free for Yahoo! Web<br />
Hosting customers.<br />
Yahoo! Small Business created and<br />
developed Yahoo! SiteBuilder, a Javabased<br />
client-side Web site design tool<br />
with business-class authoring, management<br />
and customization, to make it easier<br />
than ever for small businesses to establish<br />
an online presence.With Yahoo!<br />
SiteBuilder, no programming knowledge<br />
is required.The easy-to-use tool enables<br />
small businesses to use drag-and-drop<br />
editing to build professional and sophisticated<br />
Web sites.<br />
Yahoo! is offering the new tool for free.<br />
Yahoo! Web Hosting customers can publish<br />
their Web site directly to their Yahoo!<br />
Web Hosting account. New users can<br />
publish their Web site by signing up for<br />
any of the three affordable Yahoo! Web<br />
Hosting packages.<br />
Yahoo! SiteBuilder provides more than<br />
200 templates such as professional services,<br />
interior design, real estate and travel,<br />
among many others. It enables users<br />
to drag and drop images anywhere on<br />
the site, insert backgrounds, layer<br />
designs, edit, preview and “undo” mistakes.Also,Yahoo!<br />
SiteBuilder provides a<br />
Getting Started Guide that walks customers<br />
through a step-by-step process,<br />
from creating a page to publishing a site.<br />
Yahoo! SiteBuilder allows for offline<br />
management, providing small businesses<br />
the freedom to modify their site without<br />
being connected to the Internet. In addition,Yahoo!<br />
SiteBuilder uses open standards<br />
and is designed to create multipage<br />
sites versus individual pages, allowing<br />
for link management.<br />
Integrity Building Systems locates corporate headquarters in Milton<br />
In May, the Milton Area Industrial<br />
Development Association, the owners of<br />
Integrity Building Systems Inc., and other<br />
noted dignitaries, joined together in a<br />
groundbreaking ceremony at a site in the<br />
Milton Industrial Park, Belford Addition.<br />
The 22.5 acre site is part of a Keystone<br />
Opportunity Zone, and will become the<br />
new corporate headquarters for Integrity<br />
Building Systems, a leading manufacturer<br />
of modular homes, presently located in<br />
Montgomery. Construction on the site<br />
commenced last month, with anticipated<br />
occupancy of the new 70,000 sq. ft. stateof-the-art<br />
manufacturing facility, and 7,000<br />
sq. ft. office complex by March, 2004.<br />
Integrity Building Systems presently<br />
employees 100 workers at its operation<br />
in Montgomery and, with the relocation<br />
of operations to the Milton site,<br />
anticipates the creation of approximately<br />
40 additional jobs within the<br />
next few years as predicated by housing<br />
demands in the Northeast.<br />
Homes by Integrity, the retail marketing<br />
division of the parent company, will also<br />
maintain offices at the new location —<br />
allowing potential local homebuyers the<br />
opportunity to view firsthand the benefits<br />
of modular construction.<br />
Participating in the groundbreaking ceremony<br />
were, left to right, Integrity<br />
Building Systems officers, Richard Rowe,<br />
president; Michael Steimling, vice president<br />
of material procurement; Glenn<br />
Salsman, controller; Steven Weaver, treasurer;<br />
Mark Bowman, vice president of<br />
Mid-Atlantic sales; Martin Sickle, vice president<br />
of Northeast sales;Timothy<br />
McWilliams, vice president of production;<br />
Sam Deitrick, Northumberland County<br />
commissioner; John Boback,<br />
Northumberland County commissioner;<br />
Bob Hickox, president and CEO of the<br />
Milton Area Chamber of Commerce; and<br />
Edward Nelson, mayor of Milton.
Use exit interviews to gather feedback for company<br />
Information obtained in exit interviews assists in running efficient HR departments as well as retaining employees<br />
By Jennifer Butler<br />
During this latest recession, companies<br />
are finding that exit interviews are<br />
becoming increasingly more valuable in<br />
retaining current employees and pointing<br />
the way toward new hires.<br />
According to a recent study by the<br />
Society of Human Resource<br />
Management, more than 90 percent of<br />
companies conduct exit interviews and<br />
it is one of the most widely used methods<br />
of gathering employment feedback<br />
for a company.<br />
“Exit interviews can provide a wealth<br />
of information for both the employee<br />
and the company, said Donna Hewlett<br />
Bator, human resources manager at<br />
Marywood University.<br />
“The company welcomes the opportunity<br />
to find out what can be done to prevent<br />
future turnover and the employee is<br />
given an opportunity to talk about what<br />
they have experienced while employed<br />
with the company.”<br />
Other information can be obtained by<br />
the employee as well.This includes information<br />
on the continuation of any benefits,<br />
how to handle their pension plan,<br />
what will be included in their final check<br />
and any other pressing matters for the<br />
final transition, Bator adds.“It is needed<br />
to tie up loose ends like collecting IDs,<br />
getting correct addresses for mailing W-<br />
2s and other things, ” she said.<br />
For the most part, exit interviews are<br />
conducted a few days before or after an<br />
employee leaves the company, when the<br />
employment experiences are “fresh” in<br />
his/her mind and he/she is happy to<br />
express final thoughts about the employment.All<br />
part-time and full-time personnel<br />
are interviewed, according to Bator,<br />
and temporary or seasonal employees<br />
are also encouraged to contact her<br />
before their departure.<br />
“I prefer to meet with individuals<br />
one-on-one.This makes it more personalized<br />
and helps create an atmosphere<br />
where they feel free to discuss what is<br />
on their minds,” explained Bator. If this<br />
is not possible, she mails the information<br />
with a follow-up phone call, with<br />
all information kept confidential unless<br />
otherwise specified.<br />
Bator includes such questions as why<br />
the employee is leaving and whether<br />
anything could have prevented it.<br />
“I inquire as to how they perceived<br />
their salary, job security, benefits, managerial<br />
skills and opportunities for<br />
growth,” she said. She asks if they would<br />
work for the university again if the occasion<br />
arose and whether they felt the<br />
workplace was a safe environment.<br />
“This is a perfect opportunity to obtain<br />
constructive feedback.We can identify<br />
problems as well as things that work<br />
well in the department and the university,<br />
since employees often acknowledge<br />
Donna Hewlett Bator, human resources manager at Marywood University, right, conducts<br />
an exit interview, a situation she describes as “the perfect opportunity to<br />
obtain constructive feedback.” Photo by Bob Urban<br />
what worked well and have suggestions<br />
on what might work better,” she said.<br />
Bator takes the information she<br />
receives and combines it with other data<br />
to determine relevance and whether<br />
changes are due.<br />
“The more frequently a comment is<br />
made, the more significance it has,” she<br />
notes.“Possible underlying motives, differences<br />
in perceptions of a situation and<br />
the sincerity of the terminating employee<br />
at the exit interview serve as positive,<br />
objective tools to (use to) make appropriate<br />
changes,” she said.<br />
“I enjoy the opportunity to meet with<br />
employees as they are first coming to<br />
Marywood and those that are leaving. It<br />
serves as a source of connection for<br />
human resources and the employee. It is<br />
an opportunity to make sure the employees<br />
know we are concerned about their<br />
experience here and are here to be of<br />
service and maintain a positive relationship<br />
when they are no longer employed<br />
at the university,” added Bator.<br />
There are a variety of reasons that retention<br />
of an employee is so important.<br />
The cost of turnover to a company can<br />
add hundreds of thousands of dollars to<br />
a company’s expenses, including hiring<br />
and training costs and productivity loss.<br />
Experts say that 25 percent of the average<br />
employee’s salary is a conservative<br />
estimate of the cost of turnover.<br />
The loss of company knowledge when<br />
an employee leaves can be harmful<br />
because employees may take what they<br />
know about the company, customers,<br />
current projects and past history away —<br />
sometimes to a competitor.<br />
There is a disruption of customer service<br />
when an employee leaves.<br />
Relationships develop between customers<br />
and employees that encourage<br />
business.These relationships are severed<br />
when an employee leaves.<br />
In addition, low morale, related to the<br />
loss of an employee can be felt throughout<br />
a company, and may intensify when<br />
coworkers are required to take on additional<br />
responsibilities.<br />
Interviews can also be conducted on<br />
paper or through the use of an online<br />
system like Nobscot’s Webexit Exit<br />
Management System, depending on the<br />
company’s preference.<br />
One disadvantage of in-person interviews<br />
is that, for larger companies, they may be<br />
too time-consuming, it may be difficult to<br />
track information verbally and some<br />
employees may be afraid to share negative<br />
information during these interviews.<br />
Telephone exit interviews can also be<br />
time-consuming and expensive if performed<br />
by an outside consultant.<br />
Paper and pencil interviews take less<br />
time and employees may be more willing<br />
to share negative information, but return<br />
of such interviews by the employee average<br />
only 30 to 35 percent.<br />
The online management system may be<br />
useful in saving time for human resource<br />
managers.The information is compiled<br />
automatically, and participation rates<br />
have doubled, according to Nobscot.<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 29
30 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Horses, slots create ‘racinos’<br />
‘Racinos’ could provide ‘destination entertainment’ venues at<br />
existing race tracks, benefit ancillary businesses<br />
Continued from page one<br />
a race track, which ultimately reduced the<br />
daily income at the track and made it more<br />
difficult to run a racing operation. Smaller<br />
and smaller crowds eventually took their<br />
toll on the breeding industry as well, with<br />
the reduction of purses to the horsemen,”<br />
said Dissinger.<br />
In the early 1980s,Atlantic City took a<br />
swing at the gaming industry.Their success<br />
was followed by riverboat gaming and<br />
large-scale gaming developments by the<br />
Native Americans across the country, all of<br />
which also contributed to a further decline<br />
in revenue on the horse racing scene,<br />
according to Dissinger.<br />
“In the late 1980s, the introduction of<br />
interstate simulcasting allowed more<br />
opportunity to increase revenue for the<br />
horse racing industry. (But) that is still not<br />
enough,” said Dissinger.<br />
More needs to be done, he said, to save<br />
the sport and business of horse racing —<br />
currently valued at $1.4 billion in<br />
Pennsylvania as reported by the<br />
Pennsylvania Department of Agriculture<br />
this past June.<br />
The Tomlinson Bill is aimed at offsetting<br />
the state’s current budget deficit by introducing<br />
a new gaming market while preserving<br />
the horseracing industry.<br />
The combination of the two industries is<br />
anticipated to bring about other positive<br />
impacts on regional economic development<br />
through the expansion of hotels,<br />
restaurants, and other businesses that will<br />
benefit from an influx of visitors.<br />
According to Ewing Cole,“In order to<br />
accomplish this, integrated racing and<br />
gaming destination entertainment developments<br />
should be strategically located<br />
around the state to maximize the ultimate<br />
revenue potential in a region. Care<br />
should be given to identify locations<br />
that can capture revenues outside the<br />
borders of Pennsylvania.”<br />
“The racing venue must become part of a<br />
larger complex,” said Dissinger.<br />
Successful “destination entertainment”<br />
venues must be developed with a more<br />
comprehensive view that capitalizes on<br />
multiple revenue generators.<br />
“This includes interactive attractions,<br />
game arcades,‘eater’tainment,’ specialty<br />
retail, museum attractions, sports bars, hotel<br />
and conference faculties, and luxury spas.<br />
The overall goal is to maximize revenue by<br />
increasing patron length of stay and repeat<br />
visitation while enhancing the overall visitor<br />
experience,”Ewing Cole notes.<br />
“Legislation has stalled over the summer<br />
as proponents of the various gaming bills<br />
attempt to find agreement on the best plan<br />
for the state,”said Dissinger.<br />
The legislative debate centers around an<br />
important issue: to only introduce slot<br />
machines at existing, state-licensed <strong>racetracks</strong><br />
and a few future ones and, in addition,<br />
to allow land-based faculties in<br />
urban areas.“The goal of this legislative<br />
initiative is twofold: add additional<br />
income to the state treasury through the<br />
taxation of additional gaming revenues,<br />
Gambling: the pros and cons<br />
PRO:<br />
Members of Bring Our Taxes Home (BOTH) support<br />
placement of slot machines at Pennsylvania's<br />
licensed standardbred and thoroughbred <strong>racetracks</strong><br />
“because of the revenues it will generate for<br />
state and local governments, for the jobs it will<br />
save and the new ones it will create and for bolstering<br />
Pennsylvania's sagging racing heritage.”<br />
BOTH members argue that this can be done simply<br />
by bringing home dollars now spent by<br />
Pennsylvanians on slot machines in neighboring<br />
states. Their argument:<br />
WHERE PENNSYLVANIANS GO TO GAMBLE<br />
Pennsylvanians made 9.6 million trips to gamble<br />
out of state in 2001 (That's an average of 26,200<br />
trips a day)<br />
■ Twenty-five percent of monies wagered in<br />
Atlantic City come from Pennsylvania (Pennsylvanians<br />
made 2.9 million day trips and 4.3 million<br />
overnight visits to Atlantic City in 2001 and spent<br />
$2.88 billion).<br />
■ Pennsylvanians made 575,000 trips to Las<br />
Vegas in 2001 and spent $349 million there<br />
■ Forty percent of monies wagered in DE come<br />
from Pennsylvania.<br />
■ Twenty-five percent of monies wagered in West<br />
Virginia comes from Pennsylvania.<br />
■ Additional Pennsylvanians wager in New York,<br />
Connecticut, Canada.<br />
This adds up to a staggering $3.2 billion of<br />
Pennsylvania dollars spent (left behind) in those<br />
states. Most (80 percent) is spent on slot<br />
machines. And this doesn't include an additional<br />
$1.5 billion in non-gambling expenditures while in<br />
those states like lodging, retail, entertainment,<br />
food and beverage, transportation.<br />
(Sources: Atlantic City Visitor Profile - 1998<br />
Final Report, Plog Research, Inc.; Profile of the<br />
American Casino Gambler, Harrah's<br />
Entertainment, Inc., 2002; International Gaming<br />
& Wagering Business, September 2002; Las<br />
Vegas Visitor Profile - Fiscal Year 2001 Annual<br />
Report, GLS Research; Las Vegas Convention And<br />
Visitors Authority Research Dept, 2002; Atlantic<br />
City Convention & Visitors Authority Research<br />
Department; Christiansen Capital Advisers)<br />
CON:<br />
Citizens for a Stronger Pennsylvania (CSP) is a<br />
campaign by Pennsylvanians Against Gambling<br />
Expansion (PAGE), No Dice, and other Pennsylvanians<br />
to prevent the introduction of various forms of casino<br />
gambling, including slot machines, riverboat gambling<br />
and video poker. CSP’s argument:<br />
IOWA — Problem gambling has more than tripled<br />
since casinos opened, with rates rising from 1.7 percent<br />
to 5.4 percent of all adults, said a 1995 statesponsored<br />
survey. A similar jump in Pennsylvania<br />
(which has about 8.4 million adults) would mean over<br />
300,000 new problem gamblers.<br />
ILLINOIS — Gov. Jim Edgar admitted riverboat gambling<br />
“hasn’t increased tourism or generated new<br />
income.” The state’s Economic and Fiscal<br />
Commission found little evidence of spinoff benefits,<br />
and an independent study in June 1996 estimated<br />
the casinos actually produce $239 million per year in<br />
net losses for local economies — even counting tax<br />
revenues as gains.<br />
MINNESOTA — The state’s Restaurant and Hotel<br />
Association reported business down 20 percent to 50<br />
percent at establishments near Indian casinos.<br />
Gambling-related personal bankruptcies have soared<br />
to an estimated 1,000+ per year, and a state that<br />
previously had just one Gamblers Anonymous chapter<br />
now has 53.<br />
WISCONSIN — A 1995 survey of customers at<br />
Indian casinos found: “More than 10 percent of the<br />
locals would spend more on groceries if it were not<br />
for the casino, while nearly one-fourth would spend<br />
more on clothes. 37 percent said that their savings<br />
had been reduced.”<br />
LOUISIANA — Political scandals and organizedcrime<br />
raids led gubernatorial candidate Phil Preis to<br />
joke in 1995, “The only growth industry we’ve got<br />
right now is the FBI.” Other negatives include a “very<br />
high” 7 percent problem gambling rate, and a study<br />
showing that riverboat casinos drained $102 million<br />
from the metro New Orleans economy through 1994.<br />
MISSISSIPPI — Thefts and other crimes roughly<br />
doubled in the towns of Gulfport and Bay St. Louis<br />
after casinos opened. In Biloxi, divorces rose 250<br />
percent, crisis calls to a local women’s shelter doubled,<br />
and total violent crimes rose from 5,072<br />
Above are two views of the proposed “Freedom Park,” a “racino” to be located off Route<br />
33 in Palmer Township, provided it gets slots and a state license. According to the<br />
Allentown Morning Call, “other major players are looking to snare an available<br />
Pennsylvania license.” Churchill Downs is backing plans for “Pittsburgh Palisades Park,”<br />
a $500 million racetrack-casino-retail development. Magna Entertainment, a Canadian<br />
company, proposes to build a thoroughbred track near Pittsburgh International Airport.<br />
Edson Arneault, who operates a gaming resort in West Virginia, has pledged to donate<br />
$60 million to build a hockey arena for the Pittsburgh Penguins if Pennsylvania gives him<br />
a racetrack license. Rendering courtesy of Ewing Cole Cherry Brott<br />
while enhancing horse racing,”he added.<br />
Advocates of the bill want to retain<br />
Pennsylvania’s fair share of the gaming<br />
economy that has expanded significantly<br />
over the last several years in such places as<br />
Atlantic City and other states ,like West<br />
Virginia and New York, which have recently<br />
incidents in 1993 to 7,413 in 1994.<br />
NEVADA — With over 300 casinos, Nevada consistently<br />
ranks at or near the top among all states in per<br />
capita suicide rate, incarceration rate, high school<br />
dropout rate, deaths per vehicle mile, and child death<br />
by abuse.<br />
NATIONWIDE — US News & World Report (Jan. 15,<br />
1996) computer-analyzed data from casino areas<br />
across the country. In terms of economic growth, the<br />
magazine found no significant difference between<br />
casino areas and the rest of the US. But crime rates<br />
in casino areas were nearly twice as high — 1,092<br />
incidents per 10,000 population vs. 593 — and<br />
approved slots at <strong>racetracks</strong>.<br />
Those against the bill deem it “illegal<br />
and immoral,” saying it creates a potential<br />
for addiction, but proponents say it’s just<br />
another form of entertainment — one<br />
from which Pennsylvania has an opportunity<br />
to benefit.<br />
“towns with casinos have experienced an upsurge of<br />
crime at the same time it was dropping for the nation<br />
as a whole.”<br />
A final note: Ten years ago, problem gambling<br />
among teenagers in the United States was considered<br />
a rarity. In 1995 about 12 percent of the calls to<br />
the nationwide 1-800-GAMBLER helpline involved people<br />
under 21.<br />
(Sources not cited nor taken from public records: Edgar quote, Chicago<br />
Tribune. Illinois study, Better Government Association of Chicago. Minnesota<br />
figures, Minneapolis-St. Paul Star Tribune. Wisconsin survey, Wisconsin<br />
Policy Research Institute. New Orleans study, Policy & Management<br />
Associates for URA of Pittsburgh.)<br />
TGI Friday’s benefits raise money for Make-a-Wish<br />
A check for $20,000 was presented to the Make-A-Wish Foundation of Northeast PA<br />
from money raised at the Wilkes-Barre, Williamsport and Quakertown TGI Friday’s<br />
Bartender Challenges and also at a recent benefit golf outing. From left to right are<br />
Andy Sweitzer, general manager, TGI Friday’s; Jeffrey Metz, vice president of operations,<br />
TGI Friday’s; Art Owens, director of program services, Make-A-Wish<br />
Foundation; and Jessie Hardy, president and CEO, Make-A-Wish.
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 31<br />
Downtown Hazleton.<br />
All Hazleton photos by Bob Urban<br />
Neighborhood blight, a declining<br />
population and businesses that<br />
moved out were all problems<br />
that plagued the City of Hazleton in the<br />
past. It wasn’t a malady peculiar to<br />
Hazleton but a familiar pattern that blossomed<br />
in thousands of mid-sized cities in<br />
the 1960s when the suburbs began their<br />
enormous growth.<br />
Today, it’s clear that this northeast<br />
Pennsylvania city is making a strong recovery<br />
that includes new downtown businesses<br />
and housing, and a new attitude.<br />
“We had a great work force but we had<br />
a negative image and we had to change<br />
that image,” said Mayor Louis J. Barletta.<br />
“When the image changes, attitudes<br />
change. Outside companies are then<br />
attracted to the city.”<br />
The mayor said that in the past, many<br />
businesses left the city because of the<br />
political infighting taking place.<br />
“When businesses see infighting, they’re<br />
CITY LOOKS TOWARD REVITALIZATION<br />
more apt to move their businesses to<br />
other locations,” he said.<br />
Like other cities, there was also a population<br />
drain. In1968, Hazleton’s population<br />
was 32,056.Today, the population<br />
stands at 23,000 residents.<br />
Working with developers and business<br />
organizations, and gaining state Keystone<br />
Opportunity Zone status, which provides<br />
tax abatement to companies, the city has<br />
numerous projects up and running.<br />
An important anchor downtown, on<br />
Broad and Wyoming Streets, is the tallest<br />
building in the city, the 12-story Markle<br />
Building, a well-known former bank that<br />
had been vacant since 1998 and was<br />
under decline.<br />
BY ROBERT CURRAN<br />
The building was purchased by businessman<br />
George Hayden and is going<br />
through a restoration. Eight companies<br />
are expected to be settled in the building<br />
before the end of the year, and Barletta<br />
said most are in there now.<br />
The clients include Markle Building<br />
Leasing and Property Management;<br />
Precision Medical Billing Solution Inc.;<br />
BNA Financial Services; Education<br />
Technology Services;The Hazleton<br />
Development Co.; Cedar Emergency<br />
Physicians Inc.; K 12 Software; and the<br />
Park Plaza Hotel.<br />
A ribbon-cutting took place on July<br />
17, and Barletta believes that hundreds<br />
of new jobs will be the outcome<br />
at the Markle Building.<br />
In promoting Hazleton, city officials<br />
and business leaders point out that the<br />
city is within two hours of Philadelphia<br />
and New York City, and is located<br />
within a 300-mile radius of nearly half<br />
the population and total production of<br />
the United States.<br />
The mayor said that since he took office<br />
in 2000, more than 100 new businesses<br />
have opened in the city.The vacancy rate<br />
on the street level, he said was 16 percent<br />
in 1990; 20 percent in 2000; and 12<br />
percent in 2002.<br />
Other signs of progress, the mayor said,<br />
include the Downtown Athletic Club, formerly<br />
a vacant bank, and now an active<br />
location with 800 members; Hazle Drugs,<br />
the city’s oldest pharmacy, which constructed<br />
a new building; Broad Street<br />
Business Exchange, the former site of two<br />
vacant department stores, but now hous-<br />
Hazleton continues on next page<br />
July 1, 2003<br />
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Hazleton Thursday, August 7, 6 PM Valley Country Club, Sugarloaf, PA<br />
Williamsport Thursday, August 21, 6 PM Ross Club, Williamsport, PA<br />
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32 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
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Markle Building<br />
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<br />
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<br />
Continued from previous page<br />
ing retail and professional offices and a branch of<br />
Luzerne County Community College; Altamont<br />
Building, a former hotel, now home to a restaurant,<br />
retail and services businesses; CAN DO<br />
(economic development agency) at the<br />
Renaissance Center; Brennan Law Offices, the<br />
first completed KOZ project; and Café Ultima, a<br />
California-style restaurant.<br />
With ongoing projects, Barletta said progress will continue in Hazleton, including<br />
improvements at the Hazleton Airport,which is owned by the city.<br />
The mayor said the city is re-addressing blighted neighborhoods and Pine<br />
Street was the first project.<br />
The city acquired three blocks and had blighted buildings demolished, and<br />
Barletta said the new neighborhood there will receive national attention.<br />
In center city, Barletta said, 25 new homes were built for people of all incomes,<br />
but the homes are not average. He said amenities in the environmentally friendly<br />
homes includes roof shingles that have a 50 year warranty, and master bathrooms<br />
upstairs and downstairs for families that want to bring their parents to live with<br />
them.“Bringing people back to the city will help new businesses and jobs we<br />
The new<br />
Hazle Drugs<br />
Store.<br />
hope to locate downtown,”<br />
Barletta said.<br />
George K. Leitner, vice president<br />
of Markle Building<br />
Leasing, agrees that the business<br />
activity in Hazleton will<br />
result in more companies<br />
coming to the city.“We had<br />
brain drain and now there’s<br />
brain gain,” he said.“Hazleton<br />
is going through a tremendous<br />
renaissance.”<br />
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It used to be that prescription<br />
drugs were “compounded”<br />
or mixed by the<br />
pharmacist and made to order.<br />
Today, most pharmacies dispense<br />
pre-measured and premixed<br />
dosages of prescription<br />
medicines.<br />
Hazle Drugs, at two locations<br />
in Hazleton, has always provided<br />
compounding services and<br />
has extended that by specializing<br />
in hard-to-get items like<br />
homeopathic and herbal remedies,<br />
as well as hormone William Spear, Jr., co-owner, Hazle Drugs.<br />
replacement therapies.<br />
“We’ve been in business in<br />
downtown Hazleton for 135 years,” says co-owner William Spear, Jr., who with<br />
his father,William Spear, Sr., is building a state-of-the-art pharmacy with a learning<br />
center where they will teach the science of compounding.<br />
“The climate in Hazleton is one of revitalization and rebirth,” says Spear, Jr.<br />
“We have a long-standing commitment here, Hazleton feels like home, it’s<br />
always been home to us.” Though the city will never be a retail giant like the<br />
downtowns of generations past, people are getting excited he says.“It’s time to<br />
take a leap of faith in the city’s leaders,” he says, noting that people want something<br />
different.“Hazleton has a unique mixture of elements that the malls don’t<br />
have... professionals, arts and athletic clubs.”<br />
“I have a clear plan and<br />
vision for the revitalization<br />
and continued growth<br />
in Hazleton. I expect to see<br />
projects completed that<br />
will change the complexion<br />
of our region for many<br />
years to come.”<br />
<br />
Hazleton Downtown Athletic Club<br />
1548 Hwy. 315, Wilkes-Barre<br />
570-826-0439 • (800) 924-TEAM<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 33
34 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
the almost 11 years I have been at<br />
First Federal, we have had several opportunities<br />
to invest further in our presence<br />
“During<br />
in the city or to consider relocating. We have always<br />
chosen the investment opportunity and have been<br />
pleased with that decision.<br />
During the past few years we have seen the downtown<br />
businesses community invest in the city in projects<br />
such as First Federal’s refurbishing of its offices at<br />
25 and 31.W. Broad St, the occupancy of the Business<br />
Exchange office space at Broad Street and Laurel Street E. Lee Beard<br />
(First Federal is one of three banks that invested in this<br />
project with equity as well as loans), the renovations<br />
to the new Hazleton Downtown Athletic Club and the YM/YWCA, the renovations<br />
in process for the Markle and the Hazle Drugs buildings, and the ongoing<br />
community renovations for the Pine Street Community and various playground<br />
projects (First Federal's<br />
Charitable Foundation has<br />
been a contributor to these<br />
playground improvements).<br />
First Federal benefits from<br />
all of these improvements as<br />
the quality of life in downtown<br />
is improved for our<br />
employees, our customers<br />
and clients, and the overall<br />
community. These investments<br />
in downtown are generating<br />
renewed interest in<br />
Hazleton — a city First<br />
Federal has been proud to<br />
call home for over 65 years<br />
and a city that we look forward<br />
to serving for many<br />
years to come.”<br />
The Broad Street Business Exchange.<br />
— E. Lee Beard,<br />
President/CEO, First Federal,<br />
Hazleton<br />
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More new construction in downtown Hazleton.<br />
There is much activity<br />
taking place in<br />
the Greater<br />
Hazleton Area. Many new<br />
businesses are opening<br />
throughout the area,<br />
Downtown Hazleton is seeing<br />
much revitalization<br />
with the renovation of the<br />
Markle Building and the<br />
new construction of the<br />
Hazle Drugs Building. In<br />
addition,The Altamont is<br />
also making some major<br />
improvements in that<br />
impressive structure.The<br />
YWCA just completed a<br />
major renovation project and the Pine Street Housing Project is just about ready to<br />
accept new tenants. In Hazle Twp. business is booming along the Airport Beltway<br />
and in the Humboldt, Route 924 area. Eagle Rock Resort is nearing completion on<br />
its new hotel and exercise/spa facilities with additional improvements and construction<br />
to follow.<br />
Not only is business growing in our area, but communities are coming together<br />
to promote just what Greater Hazleton has to offer through the Chamber’s new<br />
“Community Awareness Initiative” campaign.The campaign is geared towards highlighting<br />
the many activities/events that Greater Hazleton has to offer such as<br />
Funfest, First Night Hazleton, Harvest Moon Balloon Festival, sports, arts and culture.As<br />
president of<br />
the Greater Hazleton<br />
Chamber of<br />
Commerce, I am very<br />
pleased with the<br />
progress of the<br />
Greater Hazleton Area<br />
and look forward to its<br />
continued growth.<br />
— Donna Palermo,<br />
President, Greater<br />
Hazleton Chamber of<br />
Commerce<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 35
ChamberChoice health plan launches ‘vigorous’ regional expansion<br />
Dwindling health choices addressed by chambers<br />
By Ralph Nardone<br />
In October, over 22,000 area employees<br />
will be without health insurance coverage<br />
as another insurance carrier, Health<br />
Net, leaves northeast Pennsylvania.<br />
Companies like Health Net have been<br />
backing out of this area over the last<br />
few years because they cannot compete<br />
with local providers, says Jeff<br />
Rubel vice president of the Greater<br />
Scranton Chamber of Commerce.<br />
The affected employers will have to<br />
shop for a replacement insurance carrier<br />
to cover their employee benefits<br />
such as medical insurance, dental and<br />
vision insurance.<br />
However, Rubel believes the local chambers<br />
of commerce in northeast<br />
Pennsylvania offer an employee insurance<br />
plan to their members that can fill the<br />
void created by Health Net’s departure.<br />
The plan, which is administered by the<br />
Chambers of Commerce Service<br />
Corporation (CCSC), offers packages local<br />
employers can customize to fit the needs<br />
of their workforce, he says.<br />
The CCSC plan offers a variety of traditional<br />
and HMO plans as well as dental<br />
and vision coverage at a very competitive<br />
cost, Rubel says.<br />
At this time, about 200 member employers<br />
from the Scranton Chamber are using<br />
the CCSC plan named “ChamberChoice.”<br />
Rubel encourages any local employer<br />
with two to 50 employees to<br />
check with their local chamber<br />
about the ChamberChoice plan.<br />
Rubel said that the ChamberChoice<br />
provides coverage from stable insurance<br />
carriers, such as Blue Cross of Northeast<br />
Pennsylvania, so employers don’t have<br />
to worry about shopping around<br />
because their insurance carrier is<br />
pulling out of the area.<br />
Any employers interested in the CCSC<br />
plan must become members of their<br />
local chamber, which costs them $260<br />
per year. Rubel said that chamber membership<br />
offers many other benefits and<br />
the CCSC insurance plan is one of the<br />
primary ones.<br />
Using ChamberChoice can result in<br />
lower premiums according to Jessica<br />
Hettler, chief operating officer of the<br />
CCSC in Pittsburgh.<br />
She says local employers can save 10 to<br />
25 percent on their insurance premiums<br />
by using the CCSC plan compared to<br />
Health Net’s plan. Hettler adds that the<br />
CCSC plan offers more participating doctors<br />
and hospitals because it works<br />
through Blue Cross.<br />
Hettler points out that ChamberChoice<br />
administers the entire program, including<br />
billing, premium collection, claims processing,<br />
customer service, and so forth —<br />
taking that responsibility away from the<br />
employers, further reducing the cost of<br />
insuring their employees.<br />
She adds that small sized employers<br />
often do not have sophisticated human<br />
resources departments available to keep<br />
up to date on insurance.<br />
“Our ChamberChoice plan is very<br />
attractive to small businesses because it<br />
offers more than medical benefits. It also<br />
offers ‘one-stop shopping’ by offering all<br />
types of insurance through reliable carriers<br />
and the value-added administrative<br />
service provided by CCSC,” Hettler says.<br />
What makes the ChamberChoice plan<br />
so competitive is that it is customized to<br />
the employer’s work force demographics.<br />
The type of work the employees do,<br />
their age and sex, and other variables are<br />
all considered when the premiums are<br />
calculated. Plus, employers can manipulate<br />
coverage and deductibles to reduce<br />
premiums. So, if an employee is willing to<br />
forgo a certain type of coverage the plan<br />
can be altered and savings realized,<br />
Hettler adds.<br />
“ChamberChoice studied its members<br />
over the last decade to determine what<br />
they want for coverage options and at<br />
what cost,” Hettler says. CCSC put together<br />
the current plan and is finding an<br />
increasing number of employers are signing<br />
on each year.<br />
Hettler is confident ChamberChoice<br />
will expand significantly locally in the<br />
coming years.<br />
“We have a vigorous expansion program<br />
in place for northeast Pennsylvania,”<br />
Hettler says.<br />
She adds that ChamberChoice will continue<br />
to work with the best insurance<br />
carriers available.<br />
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Economist: no evidence<br />
of ‘housing bubble’<br />
With slow economic growth, stagnant<br />
or slightly rising mortgage rates,<br />
and a disappointing job market, housing<br />
sales in the near future may be<br />
dependent on consumer confidence<br />
and affordability, a Penn State<br />
Economist wrote as part of a quarterly<br />
economic review for the Pennsylvania<br />
Association of Realtors (PAR).<br />
Fortunately, homes across Pennsylvania<br />
remain at a fairly affordable rate, according<br />
to Dr. Jacob De Rooy, an economist in<br />
the School of Business Administration,<br />
Penn State Harrisburg campus.<br />
“The Pennsylvania Affordability Index is<br />
still high.Affordability depends largely on<br />
housing prices, buyers’ incomes, interest<br />
rates and other credit conditions,” De<br />
Rooy said.“Housing prices are not likely<br />
to grow at the torrid pace of the last few<br />
years. In some regions of Pennsylvania<br />
they are declining.As long as unemployment<br />
does not increase, housing prices<br />
do not rise above the general inflation<br />
rate (or decline), and mortgage interest<br />
rates do not increase, we can expect that<br />
affordability may actually increase.That<br />
will strengthen the market.”<br />
De Rooy said home-buying decisions<br />
are influenced by consumer confidence<br />
in the future. Higher levels of consumer<br />
confidence could strengthen demand for<br />
single family homes over the next few<br />
months and off-set any upward creep in<br />
mortgage rates.<br />
“The sharp decline in mortgage interest<br />
rates did much to boost housing demand<br />
up to this time, so do not expect any significant<br />
declines in the next year or two,”<br />
De Rooy said.“It is possible that interest<br />
rates will drift upward when economic<br />
recovery really takes hold.This forecast is<br />
based on projections of inflation.While<br />
prices of manufactured goods have been<br />
soft, prices of services are rising. The<br />
U.S. is largely a service economy so that<br />
costs of services are more important<br />
than are prices of manufactured items.”<br />
De Rooy also wrote that while some<br />
experts predict that the housing bubble<br />
will burst, that there are few indications<br />
that will actually happen.<br />
“Despite all the talk by non-professionals<br />
outside real estate, there is no evidence<br />
of a housing price bubble,” De<br />
Rooy wrote.“However, the growth rate of<br />
housing prices, which has been very<br />
high in most regions, will moderate to a<br />
more conventional level.”<br />
Coast Guard Auxiliary sets<br />
‘boating certification’ class<br />
The U.S. Coast Guard Auxiliary Flotilla<br />
15-04 is conducting a 10-week “Boating<br />
Skills & Seamanship” course beginning<br />
September 29.The course covers the<br />
requirements needed to obtain a state<br />
boating certificate, which is now mandatory<br />
for persons born on or after January 1,<br />
1982 operating a powerboat of more than<br />
25 horsepower on Pennsylvania waters.<br />
The bill,Act 199 of 2002, was signed by<br />
former Gov. Schweiker and became effective<br />
on Feb. 7. Course topics include<br />
engine maintenance, trailering, navigation,<br />
boating rules, weather, the buoy system,<br />
communications and safety equipment,<br />
and usage.The information is applicable<br />
to watercraft of every size. For more information,<br />
call (570) 383-3842.<br />
36 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 37<br />
It’s bad news if you haven’t heard any bad news lately<br />
Make it easy for employees to bring you the bad news<br />
By Lee Smedley, Ed.D.<br />
Contributing to the recent debacle at<br />
the New York Times was an environment<br />
where subordinates were uncomfortable<br />
sharing bad news.<br />
It’s sad to say, but most of us<br />
know managers like the editors<br />
at the Times who disconnected<br />
from the unpleasant challenges<br />
facing their organization.<br />
The manager’s ability to help<br />
the organization achieve its goals<br />
faltered and, in extreme circumstances,<br />
a real disaster occurred.<br />
Jim Pilversack, an executive<br />
coach and chairman of a CEO<br />
support group with clients in northeast<br />
Pennsylvania, comments that executives<br />
often feel they are shielded from and the<br />
last to know what’s really going on within<br />
their organizations.<br />
Is it that they are ogres, hold a grudge,<br />
seek revenge and kill the messenger?<br />
Perhaps. But, since those types couldn’t<br />
imagine this column relating to them, I’ll<br />
focus on the well-intentioned leaders<br />
among us who unwittingly convey the<br />
message that bad news is not welcome.<br />
While I was a director at a Fortune 500<br />
company, a co-worker shared the following:“Lee,<br />
I know you ask for feedback,<br />
and I’ve seen your positive actions in<br />
response to it. But when I offer it, you<br />
seem to be in such pain, even angry. I’ll<br />
have to admit, I think twice before coming<br />
to share bad news. I wonder if others<br />
come at all.”<br />
What a shock: not my intentions, not my<br />
actions, but my emotions and body language<br />
had betrayed me. If you haven’t heard any<br />
Smedley<br />
bad news in a while, that may be the<br />
REALLY bad news requiring attention.<br />
Here are some tips that helped me and<br />
that may help you elicit and respond to bad<br />
news for the good of the organization.<br />
“Personnel Decisions<br />
International’s Successful Manager’s<br />
Handbook”is an excellent resource<br />
for more background.<br />
■ Be open to the expression<br />
of opposing views. In the way<br />
you respond to challenges and<br />
bad news, you can help others<br />
feel that you took the time to<br />
understand their point of view.<br />
It won’t work to say “I want to<br />
change, and I hope you’ll start<br />
sharing bad news with me.” Rather, take<br />
advantage of discussions where you<br />
sense concerns as they occur naturally.<br />
Neutral ground, like a conference room,<br />
works much better than your own<br />
office, especially as you begin building<br />
credibility in this approach.<br />
■ Be prepared. Check your own motivation<br />
and emotions. As you invite opposing<br />
views, take a nondefensive stance.<br />
Learn not to take the criticism personally;<br />
monitor and focus on changing your own<br />
thinking, emotional state and body language.<br />
Bring a stance of genuine curiosity<br />
and active listening to the problem and<br />
how its solution can help your group<br />
respond. If you are, indeed, nervous and<br />
tense, then begin with one-to-one conversations<br />
with staff and co-workers with<br />
whom you have good relationships.<br />
As you become more comfortable,<br />
expand to conversations with those who<br />
have been reluctant to speak and to<br />
groups. As you develop credibility, your<br />
Northumberland County officials meet with governor<br />
Throughout August, Gov. Edward<br />
Rendell hosted representatives of each<br />
county at his residence to discuss the<br />
economic stimulus package that he is trying<br />
to get passed, as well as economic<br />
development projects now in progress or<br />
slated to start within the next four years<br />
throughout the state.<br />
On August 12, Northumberland County<br />
had the opportunity to speak with the<br />
governor, his top aides and department<br />
heads, as well as representatives from<br />
DCED (Department of Community and<br />
Economic Development); DEP<br />
(Department of Environmental<br />
Protection); and PennDOT.<br />
Representing Northumberland County<br />
was Rep. Merle Philips; Commissioners<br />
John Boback, Robert Greco, and Sam<br />
Deitrick; James King from the<br />
Northumberland County Industrial<br />
Development Authority; Barry Miller from<br />
Susquehanna Industrial Development<br />
Corporation; John Shipman from Sunbury<br />
Pride and Renaissance Coalition; Robert<br />
Hickox from the Milton Area Chamber of<br />
Commerce; and, from the Brush Valley<br />
Regional Chamber of Commerce, Sandra<br />
Hutchinson, CEO; Richard Subasic, president;<br />
and Melissa Hovenstine, chair of the<br />
Economic Development and Governmental<br />
Affairs committee.<br />
The meeting began with a push by<br />
the governor in support of his economic<br />
stimulus package.<br />
Rendell also announced that the DCED<br />
is starting a low-interest rate loan for<br />
acquiring new sites designed for industrial<br />
development, the details on this program<br />
will be provided to the state’s<br />
chambers of commerce this fall.<br />
The governor reviewed projects currently<br />
in progress throughout<br />
Northumberland County, including the<br />
“Butternut Creek Project.”<br />
Rendell announced that $4 million<br />
has been set aside for this project and,<br />
as soon as an agreement is received<br />
from Mt. Carmel Township, the money<br />
will be released.<br />
The projects’ primary design will be to<br />
construct a rectangular concrete channel<br />
and concrete box culverts along<br />
Shamokin and Butternut Creeks in the<br />
Borough of Mt. Carmel and the Township<br />
of Mt. Carmel. Once constructed, it will<br />
provide flood protection to the residents<br />
of both Mt. Carmel Borough and Mt.<br />
Carmel Township.Another project that<br />
was discussed was the “Cameron Bridge<br />
Project.” This project will alleviate the<br />
daily congestion and improve the safety<br />
of travel at the intersection of state route<br />
61, state route 225 and 2nd Street in<br />
Shamokin. PennDOT indicated that $13.5<br />
million has been allocated for the project;<br />
construction will begin in 2005 and<br />
it will take two years to complete.<br />
confidence will grow along with your<br />
reputation for being more accessible.<br />
■ Listen first, second and third.<br />
Respond last.Your training in active listening<br />
will serve you well here; seek first<br />
to understand, then to be understood. If<br />
you want your co-workers to share their<br />
concerns more freely, you must avoid<br />
jumping quickly to judgment, criticism or<br />
rebuttal. Limit questions that begin with<br />
“Why,” as many sense them as interrogation.<br />
Rather, seek background and history<br />
to better understand the speakers’ point<br />
of view, using phrases like “Tell me more<br />
about… Can you help me understand the<br />
background on this?…I’ve not been<br />
aware of this issue, but am interested in<br />
hearing your point of view…”<br />
Share your understanding of the major<br />
points and confirm whether or not it<br />
matches the speaker’s view.<br />
Next, see if you can elicit approaches<br />
from the speaker and others on how to<br />
deal with the issue. Then and only then<br />
should you begin sharing your own interpretation,<br />
reaction or judgment.<br />
■ Whenever possible, use the information<br />
you gain to create positive<br />
change. Listening to bad news and<br />
employee concerns without responding<br />
or taking action will backfire. But, taking<br />
positive action will speak volumes. It also<br />
encourages others interested in positive<br />
change to speak up in the future.<br />
■ When you choose not to take action<br />
on the information, explain why. Even<br />
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if your staff doesn’t like your reasoning,<br />
they will respect your having listened to<br />
their points of view and having explained<br />
your decision.<br />
■ Build a culture that anticipates,<br />
addresses and celebrates solving<br />
challenges.This suggestion will take<br />
considerable time and commitment.<br />
Assess your own and your staff’s attitude<br />
towards bad news and problems<br />
that threaten your group’s performance.<br />
Consider changing subtle but important<br />
elements of your operations — things<br />
like meeting agendas, what you talk about<br />
informally, and what you celebrate.<br />
Try a “here’s a problem I’d like to ask for<br />
help with” meeting agenda item, talking up<br />
the proactive work being done to address<br />
a threat head on, and bringing in pizza<br />
when that challenge has been overcome.<br />
Recognize and give special assignments,<br />
even promotions, to those who bring up<br />
and take action to address bad news.<br />
You’ll know your culture is changing<br />
when you return from vacation and get<br />
the report of a major challenge identified<br />
and actions already taken to address it.<br />
With some time and attention, you can<br />
create an environment where you’ll begin<br />
to hear bad news freely shared and positively<br />
addressed. It surely beats silence.<br />
Lee Smedley, Ed.D., is an organizational<br />
development consultant. Learn more<br />
about his work at www.theconsultantsforum.com/smedley.htm<br />
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Tobyhanna sets lean practices<br />
A new process is helping Tobyhanna’s<br />
transformation to a lean organization. The<br />
depot’s Lean Enterprise Office is introducing<br />
another tool, called “6S Process.”<br />
“The purpose of the 6S initiative is to<br />
create and maintain an organized, clean,<br />
safe, high-performance environment by<br />
A Tobyhanna worker implements ‘6S.’<br />
On July 28 the staff of DFA Inc. was in<br />
New York City strutting their stuff on the<br />
set of “Sex and the City.”<br />
And they were literally strutting all day<br />
long, take after take, walking past the “Sex<br />
and the City” stars as they shot their scene<br />
at 92, an Upper East Side restaurant.<br />
“You can’t believe the amount of time it<br />
takes to shoot a three-minute scene,” said<br />
Lisa Smith, a designer at DFA.<br />
It all started when DFA met Michael<br />
Patrick King at a Scranton chamber dinner.“I’m<br />
such a big fan of the show, I<br />
can’t tell you how excited I was to get a<br />
chance to be on it,”said Tricia Pegula,<br />
media director at DFA.<br />
“We sent them our head shots and were<br />
surprised when they called and said they<br />
wanted everyone to be on the show,” said<br />
Michael Frigoletto, creative director.<br />
Being on the set gave DFA a real appreciation<br />
for what it takes to produce a<br />
major TV show.“We produce a lot of local<br />
TV commercials on budgets that would<br />
following the 6S process,” said Sharon<br />
Smith, chief of Tobyhanna’s Productivity<br />
Management Division, Resource<br />
Management Directorate.“Implementation<br />
of 6S will simplify the work environment,<br />
while improving quality, efficiency<br />
and safety.”<br />
Lean requires an organization to think<br />
in terms of the product and look at its<br />
processes like the customer would.<br />
Personnel organize around what adds<br />
value to the customer and eliminate or<br />
minimize what doesn’t.<br />
Implementation of 6S will simplify the<br />
work environment, while improving quality,<br />
efficiency and safety, Smith said.<br />
The six S’s are: Safety is applied to all of<br />
the other five S’s. Sort the unnecessary<br />
items from the workplace.Straighten<br />
what’s left after the sorting is completed.<br />
Scrub/Shine the work area to thoroughly<br />
clean it after the clutter has been<br />
removed and the necessary items have<br />
been properly located and straightened.<br />
Standardize the best practice in the work<br />
area. Sustain focuses on defining a new<br />
status quo and standard of workplace<br />
organization.This is considered the most<br />
difficult “S” to achieve because human<br />
nature resists change.<br />
Ad agency staff ‘stars’ in ‘Sex and the City’<br />
not even pay for the breakfast for the<br />
extras” said Frigoletto.<br />
“The stars are so beautiful, even more<br />
beautiful in person” said Tara Smith,<br />
account supervisor at DFA.<br />
Pegula got her brush with fame when<br />
she bumped into Sarah Jessica Parker.<br />
“She was so nice.The only thing I could<br />
think to say was,‘That’s a great purse.’<br />
She laughed and said,‘I know. I wish I got<br />
to keep it.’”<br />
“We did get to speak with Michael<br />
Patrick King. He was walking by and I<br />
said something stupid like,‘Hey Scranton,’<br />
but it stopped him in his tracks. He was<br />
so grounded and magnanimous, he complimented<br />
us on how great we looked<br />
and said that we did Scranton proud,”<br />
said Paul DeLuca, president of DFA.<br />
The entire staff of DFA will appear on<br />
the September 14 episode of “Sex and<br />
the City.” But don’t blink — you might<br />
miss the backs of their heads or shoulders<br />
passing the girls.<br />
www.blackout-design.com<br />
1.888.224.1802<br />
info @ blackout-design.com<br />
38 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
A Proud Member<br />
of the Greater<br />
Scranton Chamber<br />
of Commerce<br />
From left to right: Tricia<br />
Pegula, Lisa Smith, Paul<br />
DeLuca, Tara Tomasetti-Smith,<br />
Michael Frigoletto.
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 39<br />
Since ‘Do-Not-Call,’ telemarketers homing in on precise targets<br />
Call center employees are being trained to be ‘consultative’ rather than ‘assumptive,’ says telemarketing executive<br />
By Ralph Nardone<br />
The “Do-Not-Call” law has put telemarketers<br />
against the ropes. Over 30 million<br />
telephone numbers across the United<br />
States are registered for Do-Not-Call.<br />
Since the government’s hand is raised<br />
to restrict “out-calls,” where telemarketers<br />
call unsuspecting targets, marketers<br />
are now concentrating their<br />
efforts on maximizing the sales potential<br />
of “in-calls,” where customers call<br />
toll-free numbers to gather information,<br />
complain, or make a purchase.<br />
Call center employees are being<br />
trained to be more consultative, helping<br />
meet the needs of callers, rather than<br />
assumptive, trying to stumble upon a<br />
potential sale, according to Reenie<br />
Johnson, vice president of client operations<br />
at Telerx Marketing Inc., in<br />
Hanover, Luzerne County.<br />
She says the 250 employees who handle<br />
the over two million calls a year concentrate<br />
on “responding directly to caller<br />
feedback.” They are more concerned<br />
with answering their questions than posing<br />
questions to them, she says.<br />
Telerx contracts its call center services<br />
to 60 different clients who utilize<br />
the call center as a strategic marketing<br />
tool, Johnson said. Depending on what<br />
the clients objectives are, and the<br />
objectives can be just learning about<br />
the customer or making an intense<br />
sales push,Telerx gathers key market<br />
information.When a Telerx representative<br />
is talking with a customer, they can<br />
learn a lot of things, she says.<br />
Telerx provides a valuable customer<br />
records management service, Johnson<br />
adds.They categorize calls by type, for<br />
example: complaint calls; compliment<br />
calls; ship date inquiries; and technical<br />
inquiries.“This information is valuable to<br />
our clients because it helps them determine<br />
the reasons for the success or failure<br />
of a product or the changing needs of<br />
the consumer,” she adds.<br />
Johnson notes Telerx will customize its<br />
call service messaging based on the<br />
client’s needs.“Some clients use marketing<br />
messages to the caller to build awareness<br />
of new products,” Johnson said.<br />
“Others want to do promotion,” she said.<br />
Johnson notes telemarketing strategies<br />
are very effective tools.“The bottom line<br />
is telemarketing sells,” she added.<br />
George Monahan, telecommunications<br />
design expert at Guyette Communications<br />
in Plymouth, Luzerne County, says the “auto<br />
attendant” telephone answering systems he<br />
offers his clients can be customized to<br />
callers with any type of message during<br />
their calls. Callers can be pitched new<br />
product promotions when they are being<br />
routed to their requested destination.And,<br />
they can offer deals when customers are<br />
waiting on hold.<br />
Using messages that make sales pitches<br />
have become increasingly popular for<br />
when customers are on-hold versus playing<br />
music or a local radio station<br />
Monahan says.The customer who calls in<br />
and is put on hold is a prime target for<br />
promotion, he says.They are already an<br />
established consumer and are therefore<br />
directly interested in the organization<br />
they are calling.<br />
The on-hold message may be general<br />
information, Monahan adds, or can be targeted<br />
with more precision based on what<br />
the caller is requesting. For example, a<br />
customer calling to purchase clothing<br />
can be listening to a message offering<br />
upcoming seasonal specials while waiting<br />
for the representative to pick up the call<br />
and finalize the transaction.The messaging<br />
can be targeted because, when customers<br />
call, the marketer and the customer<br />
both know why they’re there.<br />
Monahan emphasizes that utilizing call<br />
promotions is a relatively inexpensive<br />
marketing tool compared to mass market<br />
advertising or personal selling through a<br />
sales force. Plus, it’s a method with good<br />
target market precision, he says.<br />
Linda Roerig, inside advertising manager<br />
for the Scranton Times in Scranton, says<br />
her staff play a consultative role to help<br />
customers meet their needs.<br />
Roerig says a lot of time is spent “giving<br />
the caller an ‘Advertising 101’ course.”<br />
“When an advertiser calls, they seek our<br />
educated opinion about what the best<br />
advertising strategy is for them,” Roerig<br />
says.“We don’t make pitches to the caller<br />
unless it<br />
can<br />
benefit<br />
them,”<br />
she<br />
adds.<br />
Roerig<br />
differentiates<br />
between<br />
telemarketing<br />
and<br />
inside<br />
sales.<br />
Telemarketing<br />
uses<br />
outcalls<br />
to<br />
Reenie Johnson, vice president<br />
of client operations at Telerx<br />
Marketing Inc., says the future<br />
of telemarketing is in answering<br />
questions, not trying to<br />
“stumble on a sale.”<br />
pressure customers into buying a product<br />
and often takes advantage of them.<br />
That is why the Do-Not-Calls were initiated,<br />
she adds.<br />
Roerig says her staff are inside sales personnel<br />
who take the time to interview<br />
the callers to learn about their business<br />
and objectives.Then they can propose an<br />
advertising program based on a “qualified<br />
and professional opinion.”<br />
“We are filling a need versus seeking a<br />
way to manipulate someone into a purchase,”<br />
Roerig says.<br />
OPEN<br />
FOR<br />
BUSINESS<br />
Look for Northeastern Pennsylvania Business<br />
Weekly every Sunday. It is the largest, most<br />
comprehensive business news section in the<br />
area — providing you with business news and<br />
trends from Lackawanna and Luzerne counties,<br />
as well as advice on pocketbook issues.<br />
Features include the Harvard Business Review;<br />
People on the Move — featuring business people<br />
throughout the region; Advice from the<br />
Experts — area finance experts answer your<br />
questions in a weekly column; and Business<br />
Briefcase — a list of upcoming events, conventions,<br />
lectures, trade shows, etc.<br />
Look for “Business Weekly”<br />
every week in<br />
To subscribe to The Sunday Times call 348-9190;<br />
to The Sunday Voice call 821-2010.
40 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Leaders, molded from the circumstances<br />
of their lives and the drive from within,<br />
share some basic traits but differ in style<br />
and skill.<br />
A few professionals offered their opinions<br />
on the leadership styles of President George<br />
Bush, Defense Secretary Donald Rumsfeld,<br />
Secretary of State Colin Powell and Senator<br />
Hillary Clinton.<br />
Intelligence tops the list of traits shared by<br />
successful leaders.<br />
“To be a good leader, you have to be smarter<br />
than your troops,” says William J. Parente, Sr.,<br />
Ph.D., professor of political science at the<br />
University of Scranton.“You have to be able to<br />
express yourself spontaneously when the press<br />
is interrogating you. Powell, Rumsfeld and<br />
Clinton, in particular, are articulate. Bush is<br />
learning on the job.”<br />
But strong opinions from Rumsfeld and<br />
Clinton, who tend to overstate their ideas, can<br />
hamper their effectiveness.<br />
“It’s important for a leader not to alienate<br />
segments of the people he serves,” says<br />
Parente.“I think that means you have to moderate<br />
your own political views so as not to<br />
make the job of leading these people more<br />
difficult than it already is.”<br />
Paradoxically, Colin Powell’s style displays<br />
that moderation, a characteristic that draws<br />
unified support and bonds ideas along nonpartisan<br />
lines.<br />
Humor also creates a bond between leaders<br />
and those they guide.“Bush is very good at<br />
this,” says Parente.“It speaks to a person's selfconfidence<br />
and innate self-esteem if you can<br />
make fun of yourself.”<br />
But some situations call for challenge, and<br />
responsibility exhibits a leader’s true grit.<br />
“America desperately needed a decisive,toughtalking<br />
task-oriented leader to make us feel safe<br />
and powerful again after 9-11,and that happened<br />
to be President Bush's strength,”says Henry O.<br />
Patterson,Ph.D.,assistant professor of<br />
psychology at Penn State’s Berks-<br />
Lehigh Valley campus.“He effectively<br />
used confrontational and competitive<br />
strategies to build cohesion and confidence<br />
among Americans.”<br />
When factors change, such as the<br />
end of war and economic decline,<br />
strength can turn to weakness.<br />
Change requires a more deliberative, collaborative<br />
and consultative style than the President<br />
has displayed so far, according to Patterson.“If<br />
he is not flexible enough to change his style in<br />
response to changing situations, his leadership<br />
effectiveness will likely diminish over the<br />
remaining years of his presidency.”<br />
Patterson questions whether Donald<br />
Rumsfeld will be able to adjust his style to a<br />
more collaborative and consultative one as the<br />
world situation changes. Since September 11,<br />
Rumsfeld comforted Americans’ fears with his<br />
confidence, certainty and willingness to use his<br />
powers in the face of extreme circumstances.<br />
“Rumsfeld's style appears to be textbook task-oriented<br />
autocrat,”says Patterson.“This style works<br />
best when the situation is highly uncertain and followers<br />
want and need structure and clarity.”<br />
But good leaders surround themselves with<br />
others whose skills and styles supplement their<br />
own.“Secretary Powell displays some qualities<br />
of a transformational leader — someone who<br />
can inspire others by virtue of his accomplishments<br />
and his character,” says Patterson.“Unlike<br />
Leadership Quality<br />
Powell<br />
Clinton<br />
Bush<br />
Rumsfeld<br />
President Bush or Senator Clinton, who rose to<br />
prominence in part because they were thrust<br />
into the public eye, there is little doubt that<br />
Secretary Powell achieved his success because<br />
of his own skill and determination. He earned<br />
his position, and that in itself gives him respect,<br />
credibility, and influence as a leader.”<br />
Powell’s effective management skills and consultative,<br />
people-oriented style contributes to<br />
his popularity today and to his inspiring success<br />
as a general.<br />
Similar to Powell, Hillary Clinton appears to<br />
be more consultative and people-centered in<br />
her style and capable in her own right, despite<br />
her lack of experience.“A liability Senator<br />
Clinton appears to have as a leader is lack of<br />
credibility,” says Patterson.“Doubts that many<br />
people have about her management of personal<br />
finances and her reactions to her husband's<br />
affairs don't inspire confidence or loyalty.”<br />
But motivation defines the style of all leaders,<br />
according to Cathy L. Greenberg, executive<br />
director of the Institute for Strategic<br />
Leadership, LeBow College of Business, Drexell<br />
University and co-author of “Global Leadership:<br />
The Next Generation.” Motivation by affiliation,<br />
power or achievement drives every leader.<br />
“President Bush is motivated by achievement,”<br />
says Greenberg.“I don’t think of him as<br />
somebody who is motivated to do things without<br />
the appropriate information. I think he is<br />
driven by a specific set of milestones and an<br />
end point that he has judged with a very strong<br />
set of values and principles.”<br />
Successful leaders complement their own<br />
strengths with those of differing skills and styles.<br />
“Colin Powell combines affiliation with<br />
achievement quite well,” says Greenberg.“He is<br />
somebody who does well in negotiations.That’s<br />
a reality of what I call emotional intelligence:<br />
his capacity to read others and to respond in a<br />
way that allows him to create an opportunity<br />
that people can get together, as opposed to a<br />
position of win or lose.”<br />
Rumsfeld, like Bush, is more motivated<br />
by achievement.“He tends to make decisions<br />
based on firm, practical information<br />
that’s usable for his particular point of<br />
view at the time,” says Greenberg.<br />
Rumsfeld’s influence permeates through<br />
the ranks.“His people are dedicated, practical,”<br />
says Greenberg.“They serve in all<br />
capacities to each other, to the public, to the<br />
military.” His style balances well with Powell’s<br />
to create a dynamic partnership.<br />
Dynamic accurately describes Hillary Clinton,<br />
whose motivation focuses on power.“A power<br />
individual uses the style of dressing for success,<br />
influence and discussion to achieve an outcome,”<br />
says Greenberg.“They generally do it in<br />
combination with their strong understanding<br />
and emotional intelligence around affiliations.”<br />
Clinton’s powerful presence and good judgment<br />
helped to gain the respect of her peers.She<br />
reflects the traditional female executive who toiled<br />
to succeed in a male-dominated world.<br />
“From our research,we found that women are<br />
much better at shared leadership and network<br />
leadership than their male counterparts,”says<br />
Greenberg.“I think Hillary practices that well.”<br />
So what can we learn from these<br />
notable leaders?<br />
“The use of accurate information balanced<br />
with perspective from the population that they<br />
serve is always important,” says Greenberg.<br />
“Relying on information in a vacuum on a logical<br />
path doesn’t necessarily always<br />
get you to the end point that you<br />
want.” In order to be a successful<br />
leader, you have to use information<br />
from several different means but<br />
you can’t rely on that information<br />
solely.” Learning to separate the<br />
wheat from the chaff requires intelligence<br />
and savvy.<br />
“Leaders are not leaders unto<br />
themselves,”says Greenberg.“They<br />
have to practice their leadership in a<br />
network of people who are helping<br />
them with leadership.”Recognizing<br />
you can’t be all things to all people<br />
and sharing leadership provides a<br />
key component for success.<br />
By Kathy Ruff<br />
“I think leaders who surround themselves<br />
with people who are very similar to<br />
themselves are making a very large mistake<br />
because they will not get the balanced<br />
perspective they need when they<br />
make decisions,” says Greenberg.<br />
Finally,recognition of diverse styles provides<br />
the foundation for leadership success.<br />
“I have worked in a lot of companies<br />
where the leader is surrounded by people<br />
who use the same characteristics and the<br />
same style of the leader and that doesn’t<br />
really get you where you want to be long<br />
term,” says Greenberg.“The companies that<br />
I’ve seen be successful over 15, 20 years<br />
do so because they recognize that diversity<br />
of style and thinking are complementary<br />
in the long run.”<br />
Tomorrow’s leaders learn what to do —<br />
and what not to do — from those who<br />
lead today. Their legacy is our future.<br />
Raymond Cattell, a pioneer in the field of personality<br />
assessment, developed the Leadership<br />
Potential equation in 1954. The traits of an effective<br />
leader include the following:<br />
Emotional stability. Good leaders must be able<br />
to tolerate frustration and stress. Overall, they must<br />
be well-adjusted and have the psychological maturity<br />
to deal with anything they are required to face.<br />
Dominance. Leaders are often times competitive<br />
and decisive and usually enjoy overcoming obstacles.<br />
Overall, they are assertive in their thinking<br />
style as well as their attitude in dealing with others.<br />
Enthusiasm. Leaders are usually seen as active,<br />
expressive, and energetic. They are often very optimistic<br />
and open to change. Overall, they are generally<br />
quick and alert and tend to be uninhibited.<br />
Conscientiousness. Leaders are often dominated<br />
by a sense of duty and tend to be very exacting<br />
in character. They usually have a very high<br />
standard of excellence and an inward desire to do<br />
one's best. They also have a need for order and<br />
tend to be very self-disciplined.<br />
Social boldness. Leaders tend to be spontaneous<br />
risk-takers. They are usually socially aggressive<br />
and generally thick-skinned. Overall, they are<br />
responsive to others and tend to be high in emotional<br />
stamina.<br />
Tough-mindedness. Good leaders are practical,<br />
logical, and to-the-point. They tend to be low in<br />
sentimental attachments and comfortable with<br />
criticism. They are usually insensitive to hardship<br />
and overall, are very poised.<br />
Self-assurance. Self-confidence and resiliency<br />
are common traits among leaders. They tend to<br />
be free of guilt and have little or no need for<br />
approval. They are generally secure and free from<br />
guilt and are usually unaffected by prior mistakes.<br />
Compulsiveness. Leaders are controlled and<br />
very precise in their social interactions.Overall, they<br />
are very protective of their integrity and reputation<br />
and consequently tend to be socially aware and careful,<br />
abundant in foresight, and very careful when<br />
making decisions or taking specific actions.<br />
Beyond these basic traits, leaders of today must<br />
also possess traits which will help them motivate<br />
others and lead them in new directions.They must<br />
have the following personality traits:<br />
High energy. Long hours and some travel are<br />
usually a prerequisite for leadership positions,<br />
especially as your company grows.<br />
Intuitiveness. Reasoning and logic will not get<br />
you through all situations. In fact, more and more<br />
leaders are learning to the value of using their intuition<br />
and trusting their “gut” when making decisions.<br />
Maturity. To be a good leader, personal power<br />
and recognition must be secondary to the development<br />
of your employees.<br />
Team orientation. Instead of promoting an<br />
adult/child relationship with their employees, leaders<br />
create an adult/adult relationship which fosters<br />
team cohesiveness.<br />
Empathy. Being able to “put yourself in the<br />
other person's shoes” is a key trait of leaders<br />
today. Without empathy, you can't build trust.<br />
Charisma.Leaders who have charisma are able<br />
to arouse strong emotions in their employees by<br />
defining a vision which unites and captivates<br />
them. Using this vision, leaders motivate employees<br />
to reach toward a future goal by tying the goal<br />
to substantial personal rewards and values.<br />
Source: Small Business Administration
Mericle hosts event at Hanover Industrial Estates<br />
Hanover Township, Hanover School<br />
District officials and Wilkes-Barre<br />
Chamber representatives were on hand<br />
last month to help Mericle Commercial<br />
Real Estate Services promote the benefits<br />
of locating a business in the Hanover<br />
Industrial Estates.<br />
Steve Yokimishyn, a member of the<br />
Governor’s Task Force, provided key<br />
information on Keystone Opportunity<br />
Zones (KOZ) to real estate professionals<br />
and prospective tenants.<br />
Mericle opened the doors of three of its<br />
properties, the 144,600 square foot facility<br />
at 1058 Hanover Street; the 55,556 SF facility<br />
at 535 Stewart Road; and 320 Stewart<br />
Road, a 108,000 SF Butler building with<br />
many modern state-of-the-art features.<br />
Mericle has made a significant investment<br />
in the local economy through its<br />
development of over two million square<br />
feet of property in the Hanover Industrial<br />
Estates and nearby Hanover Crossings.<br />
Together with its regional partners,<br />
Mericle has helped relocate over 40 businesses<br />
and bring over 1,600 new jobs to<br />
the area in these two parks alone.<br />
Mericle Commercial Real Estate Services<br />
is a full-service commercial and industrial<br />
real estate company specializing in development,<br />
brokerage, construction, and<br />
property management.<br />
For more information, phone (570) 823-<br />
1100 or visit www.mericle.com<br />
Seen at the open house were, left to<br />
right,Tom Williams,Team PA coordinator/<br />
retention specialist, Greater Wilkes-Barre<br />
Chamber of Business and Industry; Donna<br />
Sedor, vice president, communications,<br />
Greater Wilkes-Barre Chamber; John<br />
Augustine, director of Innovation Center<br />
operations and entrepreneurial development;Tom<br />
Ruskey, project development<br />
specialist, Greater Wilkes-Barre Chamber;<br />
Bob Besecker, vice president, brokerage,<br />
Mericle Commercial Real Estate Services;<br />
Lorraine Heydt, Hanover Area School<br />
District; Steve Yokimishyn, Governor’s<br />
task force; Dr.Alberta Griffiths, superintendent,<br />
Hanover Area School District; Jim<br />
Hilsher, vice president, marketing, Mericle<br />
Commercial Real Estate Services; John<br />
Sipper, Hanover Twp. commissioner;<br />
Robert Frodsham, Mericle Brokerage; and<br />
Robert Burns, Hanover Twp. commissioner.<br />
In attendance but not pictured:<br />
Florence Lohman, Hanover Township<br />
board of commissioners.<br />
California wholesale distributor leases space in Rock Creek Corporate Center, brings 80 sales jobs<br />
A California-based wholesale distributor<br />
of hand tools and industrial supplies<br />
has entered an agreement to lease<br />
4,200 sq.ft. of Class A office space at<br />
the Rock Creek Corporate Center in<br />
Olyphant, effective last month.<br />
The company,Tools for the Trades, is the<br />
largest distributor of Bosch accessories in<br />
the United States.The company also carries<br />
Mikita, Milwaukee, 3M Electrical and<br />
Thomas & Betts products.<br />
“We were interested in opening an<br />
office in the Mid Atlantic region and were<br />
very impressed with the tremendously<br />
productive labor force the area has to<br />
offer.We couldn’t be happier with our<br />
offices here,” said Dave Wilding, president,<br />
Tools for the Trades.“It’s an absolutely<br />
beautiful building with fantastic amenities<br />
and the perfect location.The ownership<br />
of Rock Creek is top-of-the-line.They were<br />
very accommodating and moved the<br />
transaction along very quickly.”<br />
Tools for the Trades, with three other<br />
locations in Santa Barbara, Boston and<br />
Austin, is currently looking to fill 80 sales<br />
positions in marketing for their national<br />
sales organization. Employment is ideal<br />
for former contractors, but no experience<br />
is necessary.Anyone interested in employment<br />
opportunities at Tools for the Trades<br />
should call (570) 487-1900.<br />
Rock Creek Corporate Center is<br />
located off of Exit 2 of the Casey<br />
Highway in Olyphant.<br />
For more information on the Rock<br />
Creek Corporate Center, call Andy Glosser<br />
or Peter Saligman at (570) 383-3900 or<br />
take a virtual tour of the building at<br />
www.rockcreekcorporatecenter.com.<br />
HEALTHCARE<br />
UPDATE<br />
FALL 2003<br />
Healthcare choices<br />
to help you maintain<br />
your business and your life.<br />
From employee rewards to stress reduction...<br />
Business and the healthcare industry work hand in hand.<br />
It’s important for every employer to understand the<br />
constant changes occurring every day in the healthcare<br />
industry.<br />
The Fall 2003 edition of the Healthcare Update<br />
will take a look at:<br />
NEPA’s public health system: is it prepared for a crisis?<br />
• Bioterrorism, SARS, even West Nile virus are real potential<br />
threats to the region’s populace.<br />
• How ready is our public health network to respond to these<br />
crises?<br />
• Can health officials recognize the signs and symptoms? Are<br />
they trained and ready to respond?<br />
Find out in the Fall 2003 Northeast Pennsylvania Business<br />
Journal Helathcare Update.<br />
Just a few reasons this supplement is<br />
made available...<br />
The Healthcare Update is a semi-annual publication focusing<br />
on the healthcare field and is a vital supplement for business<br />
owners and managers. We invite you to be a part of the most<br />
recognized supplement in healthcare. Take advantage of the<br />
exposure by advertising in the Northeast Pennsylvania<br />
Business Journal Healthcare Update.<br />
Call the Business Journal today.<br />
Publication Date:<br />
October 2003<br />
Advertising Deadline:<br />
September 15, 2003<br />
149 Penn Avenue, Scranton, PA 18503<br />
570-207-9001 • 877-584-3561<br />
Fax 570-207-3452<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 41
Focus on architects and engineers:<br />
The old is new and vital again<br />
By Ralph Nardone<br />
Northeast Pennsylvania cities and towns<br />
are dotted with interesting architecture<br />
created years ago. Many area investors and<br />
policy-makers are focusing on restoring<br />
these buildings to house the offices,<br />
stores, and residences of the future.<br />
The issues in restoring these venerable<br />
fixtures center around how to take a property<br />
built in the late 19th century and<br />
maintain its “historical significance” while<br />
meeting the requirements of its new occupants,<br />
say local architects.<br />
Richard Leonori, a partner with<br />
Hemmler Camayd, an architectural firm<br />
in Scranton that is currently working on<br />
the old Scranton Central High School<br />
building now the headquarters for<br />
Lackawanna College says some parts of<br />
that building had to be “modernized”<br />
and other parts restored.<br />
“Every building has some attributes<br />
worth restoring.A professional architect<br />
can usually tell by looking at them<br />
whether they are worth restoring,” he said.<br />
The Central High School building was<br />
built in the late 1800s and early 1900s and<br />
the restoration project will take about six<br />
years and cost over $15 million.The project<br />
should be completed in 2006.<br />
“The building has an outstanding exterior<br />
envelope,” Leonori says.“The interior<br />
is where most of the work has to be<br />
done,” he says.The exterior has the<br />
details from a time when architecture<br />
was done with a high level of “artistry<br />
and craftsmanship,” he adds.<br />
The objective is to ally the building’s<br />
aesthetic features with its new<br />
functions, he said.<br />
The architects said they were able<br />
to restore the theater, now named<br />
the Mellow Theater; the massive<br />
lobby; the ornate corridors; and the<br />
library, which now is the boardroom<br />
for Lackawanna College.<br />
But other areas had to “succumb to modernization”<br />
Leonori says.“Central High<br />
School used to have a boy’s and a girl’s<br />
side, with separate lockers and showers.<br />
That all had to be changed,” he said.<br />
In the early 1900s, buildings were<br />
designed with excessive partitioning, an<br />
office design trend of the time.<br />
Now, offices are designed to be wide<br />
open to allow flexibility and maneuverability,<br />
Leonori says. So, walls had to be<br />
removed and floor plans changed, he said.<br />
The building had to be brought up to<br />
current fire codes. It had a open staircase,<br />
which was popular earlier in the past century.<br />
However, today, those wide open<br />
areas are considered big chimneys by fire<br />
officials, Leonori adds. In addition, firerated<br />
doors are needed.<br />
Leonori notes that buildings constructed<br />
after the 1920’s usually require less<br />
fire and safety-related changes because,<br />
by and large, they live up to modern<br />
codes. But those built before that time are<br />
usually not compliant with current codes<br />
at all, he says.<br />
Another modernization necessity is<br />
making the building handicap-accessible,<br />
Leonori says.That was not a priority in<br />
the early 1900s.<br />
For example, some corridors and elevators<br />
had to be changed so wheelchairbound<br />
visitors can use them.<br />
Leonori points out that new construction<br />
can be “very disappointing.” Newer<br />
buildings are often not as sturdy and can<br />
be very nondescript.<br />
He adds that the Central High School<br />
building has a “uniqueness and character”<br />
that make it worth restoring.<br />
George Leitner, vice president of the<br />
Markle Building located in downtown<br />
Hazleton, says that when an old building is<br />
targeted for restoration, then designers,<br />
investors, builders, and consultants all<br />
must work as a team.<br />
The 12-story Markle Building, constructed<br />
in 1910, is the highest structure in<br />
Hazleton and its restoration will cost<br />
around $5 million. Another six story section,<br />
built in 1923, is attached.<br />
C<br />
COLMAN SALES CO., INC.<br />
Clarks Summit, PA 18411 • 570.587.1188 • fax 570.587.4798<br />
www.colmansales.com • Jim Colman, Owner<br />
Proud Suppliers of Industrial and Commercial Equipment<br />
for Over 50 Years in Northeastern Pennsylvania<br />
Companies We Represent:<br />
GREENHECK FAN CORP: Including industrial fans,<br />
commercial fans, kitchen hoods, architectural louvers and<br />
dampers<br />
DUCTSOX INC: Fabric duct for interior design, wide color<br />
selection available<br />
BILCO COMPANY: Floor doors and roof scuttles for any<br />
application from sewage treatments to warehouses with<br />
smoke vent requirements.<br />
OHIO GRATING: Steel, aluminum, fiberglass grating,<br />
walkway style, bridge and forklight grating, fiberglass<br />
grating available for chemical applications.<br />
Projects We Have Been Involved With Include:<br />
• The Lackawanna County Stadium • Wachovia Arena<br />
• Many Area School Districts • Proctor and Gamble<br />
• Various Commercial Buildings<br />
Colman Sales Co., Inc.<br />
will be happy to discuss any<br />
construction applications with you!<br />
IMAGINATION.<br />
DELIVERED.<br />
At Borton-Lawson we know that brilliant ideas, well<br />
executed, are essential to your project’s success.<br />
That’s why we’re committed to delivering imagination–<br />
on-time, on-budget. . . and always on-target.<br />
We’re wide ranging–so whether it's engineering and<br />
architectural design for a major building; civil engineering<br />
needed to reduce the effects of development on the<br />
environment; unique industrial power alternatives that<br />
increase productivity; or designing a bridge to the<br />
future–count on Borton-Lawson for bold new ideas and the<br />
infrastructure to accomplish the task.<br />
For a comprehensive portfolio and project success reports,<br />
call 570-821-1999 or visit borton-lawson.com.<br />
E N G I N E E R I N G | A R C H I T E C T U R E<br />
613 Baltimore Drive, Suite 300 • Wilkes-Barre, PA 18702-7903 • Voice: 570•821•1999<br />
6814 Chrisphalt Drive, Ste. 200 • Bath, PA 18014-8503 • Voice: 610•837•5916<br />
42 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
There’s renewed interest and new use<br />
for the area’s architectural gems.<br />
Gothic arches<br />
grace the exterior<br />
of the renovated<br />
Lackawanna<br />
College building,<br />
Scranton.<br />
Photo by Bob Urban<br />
The property is listed as a Keystone<br />
Opportunity Zone (KOZ) by<br />
Harrisburg which will offer tax benefits<br />
to new occupants.<br />
“We feel the building is a jewel of northeast<br />
Pennsylvania,” Leitner says.<br />
Leitner says a lot of the modernization<br />
for the Markle Building did not threaten its<br />
“historical integrity” at all.<br />
State-of-the-art telecommunications and<br />
computer-controlled climate systems were<br />
installed, for example, without any destruction<br />
and Leitner emphasizes that these are<br />
features new occupants will want.<br />
Leitner points out that 551 new windows<br />
were put in for energy efficiency<br />
without changing the aesthetics of the<br />
window openings.Also, some infrastructure<br />
changes were made, such as the addition<br />
of a service elevator and loading dock<br />
that were all but invisible from the street,<br />
Leitner said.<br />
With respect to fire codes, a $650,000<br />
12-story back staircase had to be added<br />
to allow a fire escape route, Leitner said.<br />
However, the walls are made of 18-inch<br />
concrete with steel beam girders which<br />
exceed current fire codes, Leitner said.<br />
Fire alarms and sprinkler systems were<br />
also installed.<br />
“Investors or tenants want to see adequate<br />
safety features,” Leitner said. After<br />
September 11, the emphasis across the<br />
United States is on smaller more secure<br />
buildings, he said.<br />
Some decisions to modernize or restore<br />
had to be made as the project progressed,<br />
Leitner adds. For example, when the construction<br />
team removed the drop ceiling<br />
installed in the 1970s, they found a patterned<br />
plaster ceiling.They elected to<br />
spend the money and time to restore it<br />
because of its beauty, he said.<br />
Leitner admits that, for the cost of restoring<br />
the Markle Building, investors can probably<br />
buy a new building in a Hazleton suburb.<br />
However, he feels that restoring the<br />
Markle Building is in line with a restoration<br />
“renaissance” in northeast Pennsylvania.“Its<br />
a civic pride issue,” he said.<br />
The Markle Building will have mixed<br />
uses. It will house a Park Inn and Suites<br />
Hotel, a fine dining restaurant, and a deli<br />
with plans for other types of occupants.<br />
Alex Rogers, executive director of<br />
CityVest, the corporation currently marketing<br />
the soon-to-be-restored Sterling<br />
Hotel in Wilkes-Barre to prospective<br />
occupants, points out that the key to<br />
restoring a property hinges on what purpose<br />
the property will serve.<br />
“It’s not a case of ‘build it and they will<br />
come,’” Rogers said.<br />
At this time, the Sterling’s final redesign is<br />
an unknown, says Rogers.“It’s premature at<br />
this time to say exactly what has to be<br />
done at the Sterling.The specific issues of<br />
what will be done to it will present themselves<br />
as the development takes place.”<br />
If a hotel company is interested in the<br />
Sterling Hotel tower, for example, relatively<br />
minor redesign is necessary, Rogers said.<br />
However, if the decision is to use it for residential<br />
or office use, much more redesign<br />
will be needed.<br />
Rogers emphasizes his objective for the<br />
Sterling is to strike a “balance” between<br />
historical preservation and modernization.<br />
Rogers notes that the Pennsylvania<br />
Historical and Museum Commission<br />
(PHMC) has guidelines to help restoration<br />
of older buildings. PHMC consults with<br />
redevelopers to determine what features<br />
of a building qualify as “historically contributing”<br />
or significant, he says.<br />
PHMC can provide “technical assistance”<br />
and offers grants and federal tax credits to<br />
projects it identifies as preserving “the<br />
architectural resources of Pennsylvania,”<br />
according to the PHMC Web site.<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 43
44 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Kuykens<br />
Pavlick<br />
Killeen<br />
Woelkers<br />
Bartoletti<br />
Bibak<br />
Nogles<br />
Dickson<br />
Davis<br />
Lipson<br />
Woodruff<br />
Arthur<br />
Gorman<br />
Prebich<br />
Fertig<br />
Sitoski<br />
Kaczmarek<br />
AMERICAN ADVERTISING FEDERATION<br />
Helen Lavelle was unanimously elected governor<br />
of District II in the American Advertising Federation<br />
(AAF) for a second consecutive term. District II, the<br />
premier district of the AAF, is comprised of advertising<br />
agencies, media companies and corporate<br />
clients from New York, New Jersey, Pennsylvania,<br />
Delaware, Maryland and Washington, D.C. She is<br />
creative director of Lavelle Murray Advertising,<br />
Scranton, which she co-founded nearly 20 years<br />
ago. As governor, Lavelle will guide and direct the<br />
advertising industry through economic challenges,<br />
legislative issues and relevant industry initiatives,<br />
while continuing to develop best practices and<br />
solutions to major industry challenges. In addition<br />
to the National Student Advertising Competition,<br />
Lavelle has championed achieving diversity in the<br />
advertising and marketing industries. Lavelle has<br />
been recognized repeatedly for her own creative<br />
excellence, contributing to her Scranton-based<br />
agency receiving countless ADDY awards, communication<br />
arts awards, and industry marketing honors.<br />
Lavelle was recently awarded the Northeast<br />
Pennsylvania Business Journal’s Outstanding<br />
Women in Business Award.<br />
AVENTIS PASTEUR<br />
Luc Kuykens, M.D., was appointed vice president<br />
of regulatory affairs North America for<br />
Aventis Pasteur, Swiftwater. He is also responsible<br />
for optimizing regulatory affairs efforts globally. He<br />
serves as the key point person in communications<br />
with the Food and Drug Administration. He also<br />
coordinates the activities of the many departments<br />
involved in the submission of<br />
Investigational New Drug Applications/Biologics<br />
License Applications and ongoing submissions to<br />
those files. Previously, Kuykens served as director,<br />
worldwide regulatory affairs, vaccines & biologicals<br />
with Merck and previously as director, regulatory<br />
affairs-Europe. His career also includes increasing<br />
roles of responsibility in the medical and public<br />
health fields in Africa and the Caribbean. He has<br />
authored and co-authored a number of articles<br />
and papers in industry publications, including the<br />
American Journal of Tropical Medicine and Hygiene<br />
and the Leprosy Review. Aventis Pasteur Inc. is a<br />
subsidiary of Aventis Pasteur SA. It provides the<br />
broadest range of human vaccines and biologicals<br />
commercially available from any single U.S. vaccine<br />
company and is a leading supplier of vaccines<br />
to protect against influenza, diphtheria,<br />
tetanus, pertussis, polio, Japanese encephalitis,<br />
yellow fever, Haemophilus influenzae type b disease,<br />
meningitis, rabies, and typhoid fever.<br />
BARRY ISETT & ASSOCIATES<br />
The northeastern Pennsylvania office of the full<br />
service engineering and surveying firm, Barry Isett<br />
& Associates (BIA), has relocated to in the Broad<br />
Street Business Exchange, Suite 114, 100 West<br />
Broad Street, Hazleton. Gregg Pavlick, who has<br />
been with the company since 1998, was named<br />
project manager to develop and oversee projects<br />
throughout northeast Pennsylvania. Vice president<br />
Terry DeGroot, PE is the principal in charge of the<br />
Hazleton office.<br />
BRUSH VALLEY CHAMBER OF COMMERCE<br />
Sandra Hutchinson was named CEO of the<br />
Brush Valley Regional Chamber of Commerce. She<br />
has been with the chamber since 1998. In her<br />
new position, she makes plans to keep relationships<br />
healthy with government officials at all levels<br />
by continuing the current agenda and encouraging<br />
a more effective coalition to address problems<br />
that affect the businesses in the region and<br />
continue her active roll on all of the committees<br />
motivating the volunteers towards the goals of this<br />
chamber. The Brush Valley Regional Chamber of<br />
Commerce serves Shamokin, Coal Township,<br />
Kulpmont, Mount Carmel, Ralpho Township,<br />
Elysburg, Trevorton, and Paxinos.<br />
FOCUS CENTRAL PENNSYLVANIA<br />
The directors and board of trustees of Focus<br />
Central Pennsylvania welcomed their new president,<br />
Kate Fairweather. Since 1999, she has been<br />
associated with Lafarge Road Marking in<br />
Montgomery, most recently as sales manager for<br />
the New Parts, Service and Repair department.<br />
Focus Central Pennsylvania serves as a regional<br />
economic development marketing alliance dedicated<br />
to promoting Central Pennsylvania as the premier<br />
place for new business investment and the<br />
creation of family-sustaining jobs.Focus Central<br />
Pennsylvania members include the Clinton County<br />
Economic Partnership, Danville Area Chamber of<br />
Commerce, Mifflin County Industrial Development<br />
Corporation, Susquehanna Industrial Development<br />
Corporation, Williamsport/Lycoming Chamber of<br />
Commerce, PPL Electric Utilities, and SEDA-COG.<br />
GRANGE NATIONAL BANK<br />
Thomas A. McCullough, president and CEO of<br />
Grange National Bank, Tunkhannock, announced the<br />
promotion of Joseph I. Killeen from vice president to<br />
senior vice president. Grange National Bank operates<br />
12 full-service banking offices in five counties.<br />
LANDMARK COMMUNITY BANK<br />
Paul C. Woelkers was named to the board of<br />
directors of Landmark Community Bank, headquartered<br />
in Pittston. He is president of<br />
Lackawanna Mobile X-ray and US Mobile Health<br />
Services Inc., Dunmore, and vice president of<br />
Carolina Diagnostic Services Inc., Piedmont, SC.<br />
He currently serves on the following boards:<br />
Northeastern PA Long Term Care Association,<br />
Serving Seniors of Lackawanna County and<br />
Lackawanna County Drug and Alcohol Treatment<br />
Services and is an annual host for a day at St.<br />
Francis of Assisi Kitchen, Scranton.<br />
LUZERNE NATIONAL BANK<br />
Luzerne National Bank, Luzerne, announced the<br />
following appointments:<br />
Denise S. Bartoletti was named chief credit officer<br />
and will assist in establishing Luzerne National<br />
Bank’s strategic lending goals, objectives and credit<br />
policies. Bartoletti has been active in the banking<br />
industry since 1986 and was one of Luzerne<br />
National’s commercial loan officers.<br />
Michael J. Bibak was named chief lending officer<br />
and will be responsible for lending functions of<br />
Luzerne National Bank. He will also lead the<br />
bank’s business development function. Bibak has<br />
been involved in banking for 16 years.<br />
Scott Nogles was named chief financial officer and<br />
became a member of senior management. He will<br />
be responsible for the financial leadership of Luzerne<br />
National Bank and will be responsible for cash management<br />
functions, financial reporting and new product<br />
analysis. Nogles has been active in banking and<br />
finance for 10 years with several community banks<br />
and is also a certified public accountant.<br />
MCCORMACK MORTGAGE SERVICES INC.<br />
Walter Sarafinko joined the mortgage services<br />
team of McCormack Mortgage Services Inc., Clarks<br />
Summit. He is responsible for new business development,<br />
sales management, and training of a team<br />
of mortgage originators. Sarafinko brings over 17<br />
years of banking experience to this position, most<br />
recently serving as vice president and Community<br />
Banking Division manager for a local financial<br />
institution. He is on the board of directors of the<br />
Greater Scranton Chamber of Commerce and<br />
serves on the Ambassadors Committee.<br />
METZ & ASSOCIATES LTD.<br />
James Dickson was promoted to divisional vice<br />
president of Metz and Associates Ltd. His most<br />
recent position with Metz and Associates was that<br />
of eastern regional vice president. In his new position,<br />
Dickson will assume responsibility for all college/university<br />
and business dining operations at<br />
Metz and Associates. Dickson is a 30-year veteran<br />
of the foodservice industry. His experience is<br />
extensive and includes serving as vice president of<br />
educational services for Sodexho-Marriott<br />
Corporation, resident district manager at the Wood<br />
Company, senior food service director at ARA<br />
Services and district manager at Custom<br />
Management Corporation.<br />
Kathy Gonzalez assumed the position of divisional<br />
director for healthcare services at Metz and<br />
Associates Ltd., where she focuses her talents and<br />
energy on dining management matters in the<br />
healthcare industry. Her previous position with<br />
Metz and Associates was the director of corporate<br />
nutrition services. She also remains involved in<br />
overseeing Metz and Associates’ team of dietitians<br />
and in developing company-wide nutritional education<br />
programs. She is a registered dietician with<br />
over 20 years of experience. Gonzalez previously<br />
held positions as consultant for Home Health<br />
Services and corporate dietitian for Emery Medical<br />
Management Company both located in Pittsburgh.<br />
Toby Horner was named divisional director for<br />
school dining services where he is responsible for<br />
kindergarten through grade 12 dining operations.<br />
His previous position at Metz and Associates was<br />
district manager, where he serviced accounts<br />
including healthcare and business and industry as<br />
well as school districts. He has 26 years of experience<br />
in the food service industry.<br />
MICHAEL BAXTER & ASSOCIATES<br />
John H. Davis joined the staff of Michael Baxter<br />
and Associates Commercial Real Estate,<br />
Tannersville, as a commercial specialist. His background<br />
is in marketing and customer service.<br />
PARENTE RANDOLPH PC<br />
Jeffrey P. Lipson joined Parente Randolph PC as<br />
chief information officer. Lipson is responsible for<br />
modernizing information technology within the<br />
organization, increasing services for the staff and<br />
leading various information technology initiatives.<br />
He brings over 10 years of management experience<br />
in information technology to the firm and<br />
has extensive experience in small to mid-sized<br />
entrepreneurial organizations, most recently with<br />
Shepherd Technologies.<br />
Richard B. Woodruff II joined Parente Randolph as<br />
human resources manager. He is responsible for<br />
employee relations, compensation and benefits,<br />
staffing and recruiting and human resources<br />
administration. Woodruff has more than five years<br />
of progressive human resources experience and<br />
over 10 years of business experience. As one of<br />
only two human resource professionals retained<br />
by Bertelsmann of Fort Washington during its corporate<br />
acquisition of CDNOW, Woodruff directed a<br />
full range of divisional and corporate human<br />
resources activities and programs for a 100-person<br />
technology client group. He provided consultation<br />
to executives, senior management, legal<br />
and human resource departments in many locations<br />
throughout the United States.<br />
J. Robert Arthur, CPA, joined Parente Randolph<br />
and will serve as its director of international services.<br />
A senior level tax executive, Arthur brings a<br />
diversified background and significant experience<br />
and expertise in global tax planning and analysis.<br />
In this position Arthur will help companies establish<br />
efficient corporate structures, navigate the<br />
U.S. tax anti-deferral subpart F rules, improve foreign<br />
tax credit utilization, enhance tax savings on<br />
qualifying export sales, reduce foreign taxes,<br />
determine whether they have permanent establishments<br />
and identify their withholding tax obligations.<br />
Arthur was a senior manager in practice at<br />
KPMG LLP prior to joining Parente.<br />
PENNSTAR BANK<br />
James T. Gorman joined Pennstar Bank,<br />
Scranton, as senior vice president and regional<br />
lending manager for Luzerne County. He plays a<br />
leadership role in Luzerne County and works with<br />
the local business development board to increase<br />
market penetration and direct the daily commercial<br />
banking activities within the region. Gorman brings<br />
over 20 years experience in lending to Pennstar<br />
Bank including corporate investment banking, capital<br />
markets and merger and acquisition financing.<br />
Scott P. Prebich was promoted to community<br />
banking officer in Pennstar Bank’s small business<br />
lending department. He is responsible for developing<br />
and servicing a portfolio of small business<br />
loans, assisting the branch network with developing<br />
new business and servicing the bank’s existing<br />
small business loan customers. He most recently<br />
served as a loan analyst in the credit administration<br />
area prior to his promotion.<br />
PHASEONE<br />
Josie Fertig joined PhaseOne, Sunbury, as a<br />
graphic designer. She formerly was employed at<br />
Power/Warner Communications Group Inc, in<br />
Winchester, Va. Her responsibilities include creative<br />
design and electronic layout of documents<br />
and imagery/illustration creation and manipulation.<br />
PNC BANK<br />
Elizabeth K. Sitoski was promoted to vice president<br />
at PNC Bank, Northeast PA. Sitoski is the sector<br />
sales manager for the Hazleton-Mountain sector of<br />
the RCB and is based out of the Hazleton Broad<br />
Street office. She is responsible for the management<br />
of the sales activities of the four Hazleton offices,<br />
Freeland, Conyngham and Blakeslee offices. She<br />
joined the bank as a teller in the Hazleton Broad<br />
Street office in 1979, advanced to head teller in<br />
1982, where she served until entering the management<br />
training program in 1992.<br />
TOBYHANNA ARMY DEPOT<br />
Frank Kaczmarek is director of the Systems<br />
Integration Directorate at Tobyhanna Army Depot.<br />
As an industrial operations manager, he is responsible<br />
for the fabrication and systems integration in<br />
support of the depot mission. Kaczmarek temporarily<br />
served in this position since June 2002.<br />
Previously, he was the chief of the directorate’s<br />
systems overhaul and fabrication division. He<br />
began his depot career in October 1978 as a<br />
sheet metal mechanic, earning various promotions<br />
over the years. In 1989, he became a sheet metal<br />
mechanic supervisor. He received the Army<br />
Achievement Medal in 2000 for the scheduling,<br />
planning and execution of the fiscal year 2000<br />
mobile depot maintenance (MDM) mission.<br />
UNIVERSITY OF SCRANTON<br />
University of Scranton President Scott R. Pilarz,<br />
S.J., has announced 16 faculty promotions,<br />
including tenure decisions, which go into effect at<br />
the beginning of the 2003-04 academic year.<br />
The following faculty will be promoted to professor<br />
effective this fall: Michael O. Mensah, Ph.D.,<br />
accounting; Daniel S. Townsend, Ph.D., biology;<br />
Rose Sebastianelli, Ph.D., operations and information<br />
management; Nabil Tamimi, Ph.D.,operations<br />
and information management; Sharon<br />
Meagher, Ph.D., philosophy; Robert A. Spalletta,<br />
Ph.D., physics, and Steven Dougherty, Ph.D.,<br />
mathematics. The following will be promoted to<br />
associate professor and granted tenure<br />
beginning in the fall: Scott Bader-Saye, Ph.D.,<br />
theology; Ann Pang-White, Ph.D., philosophy,<br />
and Elizabeth Jacob, Ph.D., counseling/human<br />
services. The following will be promoted to associate<br />
professor beginning in the fall: Narda Tafuri,<br />
M.A., library, and Richard Larsen, M.F.A.,<br />
English. Tenure for the following faculty members<br />
will become effective in the fall: Ronald Deitrick,<br />
Ph.D., exercise science and sport; Timothy J.<br />
Hobbs, Ph.D., education; Barbara Cozza, Ph.D.,<br />
education, and Carol L. Reinson, Ph.D.,<br />
occupational therapy.
Economic downturn spawns new business niche<br />
SM<br />
SM<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 45<br />
Jeannette Hubbard started her Wayne County company, Virtually There Business<br />
Solutions (VTBS), after noticing more corporate downsizings and layoffs. In large<br />
cities like Chicago, New York and Boston, companies that provide professional secretarial<br />
services are commonplace. “Think of VTBS as a confidential member of your<br />
staff,” she says.<br />
By Robert Curran<br />
With the downturn in the economy<br />
forcing many employers to downsize or<br />
layoff employees, Jeannette M. Hubbard<br />
has started a company that she believes<br />
will fill important needs.<br />
Hubbard is president of Virtually There<br />
Business Solutions (VTBS) of Pleasant<br />
Mount, in Wayne County, which provides<br />
professional secretarial services to companies.<br />
“I’ve been dabbling with this idea<br />
since 1993 and then, at the end of last<br />
year, I said ‘this could work, so let me do<br />
it,’” she said.<br />
Using leading-edge technology,VTBS<br />
offers a variety of administrative, mailing,<br />
translation and transcription services,<br />
along with PowerPoint presentations<br />
and word processing that will deliver<br />
work assignments to businesses by way<br />
of the Internet, e-mail, fax, express mail,<br />
diskette, real-time online messaging or<br />
any other method.<br />
Before starting VTBS in January, Hubbard<br />
was an executive assistant for 18 years,<br />
including positions at Marian Community<br />
Hospital, Carbondale, and the<br />
Philanthropic Initiative, Boston, Mass.,<br />
which assisted companies in reaching<br />
philanthropic goals. She said she decided<br />
to start VTBS after watching companies<br />
downsize and impose layoffs.“I feel I have<br />
a niche here,” she said.“It’s just a matter<br />
of getting the word out.”<br />
Hubbard has a Web site and she said<br />
that, because of all the new technology,<br />
she can reach prospects anywhere on the<br />
globe.“The advantages that come from<br />
using my services are great, especially for<br />
small businesses,” she said.<br />
As part of the decision-making process<br />
on whether to start her business,<br />
Hubbard went through the necessary<br />
market research work and concluded that<br />
there was a market for the type of business<br />
she wanted to start.<br />
She found that large cities, like Chicago,<br />
New York and Boston, had these services,<br />
but she also found an absence in smaller<br />
cities and regions.<br />
“Think of VTBS as a confidential member<br />
of your staff,” she said.“We’re available<br />
whenever you need us and only when<br />
you need us.”<br />
Her accounts are diverse, and include a<br />
healthcare organization, a pharmacy and a<br />
bed and breakfast, with each one requiring<br />
different services.<br />
Her company will make arrangements<br />
for travel, cars, meals, hotels and the like<br />
for busy executives, along with providing<br />
an additional assistant if one is needed to<br />
meet schedules.<br />
Benefits to clients, she said, are many.<br />
Retaining the services of VTBS means no<br />
payroll expenses, and no health<br />
benefits,vacations or sick days.<br />
“There’s no need for computer equipment,<br />
no need for additional office space,<br />
and there are flexible work hours,” she<br />
said.“I work when they need my<br />
help.This is important in emergencies. No<br />
matter what time a client calls and says,‘I<br />
need it done by tomorrow morning,’ I will<br />
have it tomorrow morning.”<br />
First and foremost, Hubbard said, are her<br />
skills, which translate into skilled professionalism.<br />
She said when she takes on an<br />
assignment, she realizes that it’s a two-way<br />
street.“I’m a partner in the success of<br />
their business,” she said.“If they stay in<br />
business, I stay in business. So it’s a winwin<br />
for both of us.”<br />
With more people of Hispanic backgrounds<br />
moving into northeast<br />
Pennsylvania, Hubbard said her company<br />
can fill yet more business needs<br />
because she reads and writes fluent<br />
Spanish.“I can help a number of companies<br />
this way,” she said.<br />
At the present time, Hubbard does most<br />
of her company’s work herself, but she’s<br />
looking to VTBS to grow. “If the time<br />
comes and, hopefully, it will, I’ll have other<br />
qualified people assisting me,” she said.<br />
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For additional information, please contact Junior Achievement of NEPA<br />
533 Main Street, 2nd Floor, Peckville, PA 18452<br />
Phone: 570-489-9474 Fax: 570-489-9477<br />
E-mail: JrAchievement@aol.com Website: http://nepa.ja.org<br />
Sponsored in part by:<br />
2003<br />
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Honorary chairman is<br />
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Chairmen are Chris Haran<br />
and Ken Okrepkie<br />
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between 10:30<br />
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Airport completes ‘Phase I’ of renovation<br />
The Wilkes-Barre/Scranton International<br />
Airport held a ribbon-cutting ceremony<br />
on July 29 for its new parking garage, surface<br />
Parking and roadway network.<br />
The construction of the new passenger<br />
terminal facility and related projects are<br />
broken into two phases:<br />
■ Phase I — New parking garage, surface<br />
parking and roadway network.<br />
■ Phase II — New terminal building<br />
and pedestrian tunnel.<br />
This project completes Phase I.<br />
Total construction cost of Phase I is<br />
approximately $19.5 million.The project<br />
includes a parking garage, surface parking<br />
lots, roadway network, generator building<br />
and toll plaza.<br />
The new four-level parking garage is<br />
approximately 246,800 square feet. It<br />
can serve a total of 640 vehicles on the<br />
four levels, and provides “under roof”<br />
parking for 480 vehicles.The parking<br />
garage is equipped with two elevators<br />
and two staircases.<br />
When constructed, the new terminal<br />
building will be accessed via a pedestrian<br />
tunnel from the second level of the parking<br />
garage. During construction of Phase<br />
II, the current terminal building can be<br />
accessed via a bridge on the top level of<br />
the parking garage.<br />
The new surface parking encompasses<br />
four parking areas: one revenue parking<br />
area and three nonrevenue parking areas.<br />
Total surface parking is for 712 vehicles,<br />
and overall parking in both the<br />
parking garage and all surface parking<br />
is for 1,352, or a 34.5 percent increase<br />
in total parking spaces.<br />
The one-way loop road serving the terminal<br />
has been expanded to encompass<br />
all parking facilities within the loop.<br />
To achieve this, the approach to the<br />
new/relocated terminal building will be<br />
re-aligned to provide a more direct<br />
approach to the east prior to turning<br />
northward to reach the terminal building.<br />
When fully completed, the loop road<br />
will be two lanes with a four-lane-wide<br />
section in front of the new terminal building<br />
to accommodate curbside activity.<br />
Barry Centini, airport director, said,<br />
“We are really excited to provide these<br />
new services to our area business and<br />
leisure air travelers.With Phase I of<br />
our major expansion project complete,<br />
we now move forward into Phase II<br />
for a new pedestrian tunnel and a new<br />
terminal building.”<br />
Several firms were engaged to prepare<br />
plans and specifications for the work.<br />
They were: HNTB Corporation,<br />
Alexandria,Va.;Acker Associates Inc.,<br />
Moscow; Highland Associates Ltd.,<br />
Clarks Summit; and Michael J. Pasonick,<br />
Jr. Inc.,Wilkes-Barre.<br />
Construction work on the new parking<br />
garage was completed by Sordoni<br />
Construction Services Inc., Forty Fort.<br />
Construction work on all surface parking,<br />
the roadway network, the new generator<br />
building and the toll plaza was completed<br />
by Pikes Creek Site Contractors,<br />
Hunlock Creek.<br />
Funding for the $8 million parking<br />
garage and revenue surface parking lot, as<br />
W W W . T O P L I S T . C O M<br />
Like the Book?<br />
well as the $11.5 million new roadway<br />
network and nonrevenue parking lots<br />
came from the following:<br />
■ $10.3 million . . . . . . FAA grants<br />
■ $4.275 million . . . . . State grants<br />
■$4.925 million . . . . . . Lackawanna<br />
and Luzerne counties and the airport.<br />
Phase II commenced with construction<br />
of the pedestrian tunnel last month.<br />
Scenes from the renovation of the<br />
Scranton/Wilkes-Barre International<br />
Airport. Phase I — estimated at $19.5<br />
million — of the project has now concluded.<br />
Phase II began with the construction<br />
of a pedestrian tunnel.<br />
Photos by Bob Urban<br />
Southern Union locates headquarters in Scranton<br />
Lackawanna Avenue in downtown<br />
Scranton was a regionwide joke just over<br />
a decade ago. Once the commercial centerpiece<br />
of northeastern Pennsylvania,<br />
the avenue had fallen into an advanced<br />
state of decay and seemed destined to<br />
continue falling toward a very hard floor.<br />
Now, the avenue seems to be defying<br />
gravity. Southern Union Co., parent company<br />
of PG Energy and one of the<br />
nation’s fastest growing energy distribution<br />
companies, announced that it will<br />
build a 40,000-square-foot, $10 million<br />
headquarters at 415 Lackawanna Ave. In<br />
addition to giving the city its only major<br />
corporate headquarters, a substantial and<br />
handsome new office building, and about<br />
100 high-end jobs, the project could well<br />
prove to be an accelerant for more downtown<br />
development.<br />
Southern Union’s decision also has an<br />
important symbolic component. It is an<br />
emphatic vote of confidence in the city<br />
that will help to further the momentum<br />
toward the city government's recovery,<br />
and toward overall economic growth.<br />
The company's relocation, along with<br />
other major projects on Lackawanna<br />
Avenue, validates the risky infrastructure<br />
and development investments that have<br />
been made by the state, federal and local<br />
governments over the last 15 years, and<br />
the perseverance of downtown businesspeople<br />
who have stood by the city.<br />
— From the Scranton Times<br />
A rendering of Southern Union’s headquarters<br />
to be built in downtown Scranton.<br />
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46 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
Dairy plant’s business model: buy local The Pennsylvania Economy League (PEL)<br />
released its overview summarizing the city<br />
By Marianne Tucker Puhalla<br />
It has been known for years as the<br />
place to find the yummiest of ice creams<br />
and the sweetest of milk.Anyone with<br />
any love for dairy products is sure to<br />
know the name of Hillside Farms, in<br />
Trucksville, Luzerne County.<br />
Owned by the Conyngham family,<br />
Hillside Farms has been in the business of<br />
producing milk and milk products in the<br />
Back Mountain for the past 100 years.<br />
Today, the company, which opened its<br />
dairy store in 1977, no longer has a herd<br />
of its own to milk, but is teaming up<br />
Manufacturers’ Association fetes area firms<br />
Offset Paperback, Inter Metro, Schott earn awards<br />
Darlene Robbins, president of the<br />
Manufacturers’Association of Mid-Eastern<br />
Pennsylvania (MAMP), has announced the<br />
2002 “Manufacturing Excellence” awards.<br />
The award winners will be honored on<br />
Sept. 9, following a tour of Offset<br />
Paperback Manufacturers, Dallas, one of<br />
the winners. Dinner will follow at the<br />
East Mountain Inn,Wilkes-Barre.<br />
Offset Paperback is one of the largest<br />
manufacturers of mass market paperback<br />
books in the world and has a state-of-theart<br />
manufacturing facility.<br />
Lobar lands several school building contracts<br />
Lobar Inc., the largest school builder in<br />
Pennsylvania, announced last month that<br />
it has won major contracts from school<br />
districts in Monroe and Tioga counties.<br />
Those contracts, together with a municipal<br />
award in Dauphin County, have a<br />
total value of approximately $37 million.<br />
The award in Monroe County continues<br />
Lobar Inc.’s expansion into eastern<br />
Pennsylvania, which began earlier this<br />
year. Stroudsburg Area School District<br />
awarded an $8.715 million contract for<br />
a new middle school.<br />
The 264,000-square-foot building will<br />
accommodate a three-story classroom<br />
wing, gymnasium, auditorium, auxiliary<br />
gym and administrative offices.<br />
The project architect is an HLM Design.<br />
Other contracts:<br />
Client: Wellsboro Area School<br />
In addition to Offset Paperback, this<br />
year’s winners are Inter Metro Industries,<br />
Wilkes-Barre; and Schott Glass<br />
Technologies Inc. of Duryea.<br />
The awards are presented for outstanding<br />
achievement by the honorees in the<br />
manufacturing industry.<br />
The tour and dinner are open to the<br />
manufacturing community by reservation<br />
only. Early reservations are urged.<br />
Additional information and reservations<br />
may be made by calling the MAMP office<br />
at (570) 622-0992.<br />
District,Tioga County.<br />
Project description: New three-story,<br />
126,000-square-foot high school and partial<br />
demolition of existing school.<br />
Contract amount: $13,099,500<br />
Architect: McKissick Associates PC<br />
Lobar Inc. (www.lobar.com) specializes<br />
in work for the public sector, at the local,<br />
state and federal levels. Based in<br />
Dillsburg, Lobar Inc. also operates an<br />
office in Williamsport. Lobar Inc. is independent<br />
of Lobar Associates.<br />
Lobar Inc. recently was named “General<br />
Contractor of the Year” by the American<br />
Subcontractors Association of Central<br />
Pennsylvania Inc. Lobar Inc. also recently<br />
achieved ISO 9001:2000 quality certification,<br />
joining a small number of general<br />
contractors across the United States that<br />
have earned the distinction.<br />
with Nescopeck dairy farmer Gary<br />
Rinehimer and other local dairy farmers<br />
within the Luzerne County agricultural<br />
community, to use only locally-produced<br />
milk in its products.<br />
According to family member, and store<br />
manager,Will Conyngham, Hillside<br />
processes about 1,500 gallons of milk<br />
per day, all of which comes from within<br />
a 50-mile radius.<br />
“We had a processing plant that was<br />
being under-utilized so we decided to<br />
refocus our efforts on processing. Even<br />
though we don’t have many cows anymore,<br />
we do buy our milk locally, process<br />
our milk locally and sell our milk locally.”<br />
Under the new business plan, the farm<br />
receives milk from a number of neighboring<br />
dairy farms, paying a premium to<br />
contracted producers.<br />
“It is important to me to know that the<br />
product I am selling comes from local<br />
farms, small farms with high quality control,”<br />
Conyngham says.<br />
Conyngham says payment is based on<br />
the dairy store’s Class I fluid milk utilization,<br />
which at Hillside is near 90 percent.<br />
Larger milk processors average<br />
only 40 percent use for Class I purposes.<br />
Class I represents the highest grade<br />
of milk and results in the best price<br />
paid to the farmer.<br />
Hillside collects an average of 25,000<br />
pounds of milk per week from the<br />
Rinehimer farm.<br />
Conyngham says he believes in supporting<br />
the local farm community and knows<br />
that he is providing the freshest milk possible.“Large<br />
milk processing plants might<br />
get their milk from as far away as 200<br />
miles — there’s nothing local about it.”<br />
The new system is a sign of the changing<br />
times in a very tough, competitive<br />
business.“You need to know when you<br />
have the volume to survive independently,”<br />
says Conyngham.“The common<br />
wisdom it that we would need to have<br />
300 milking head for the dairy farm to<br />
produce enough milk to stay self-sufficient<br />
in the current business market.We<br />
have neither the room nor manpower<br />
to carry that out.”<br />
At the height of Hillside Farms milk production,<br />
about 500 gallons of milk was<br />
produced daily.At that time, there were<br />
almost 300 on-farm dairy plants/stores<br />
throughout Pennsylvania.Today, less than<br />
three dozen remain.<br />
Pecora Brothers Dairy, in Drums, operates<br />
the only other fluid milk processing<br />
plant in Luzerne County. Hillside<br />
remains the only local dairy to sell milk<br />
in glass bottles.<br />
“About one third of our business is<br />
wholesale, with contracts to numerous<br />
local schools and two state prisons,”<br />
Conyngham reports.“The vast majority of<br />
our sales occurs on site, at the dairy in<br />
Trucksville. It is there where our customers<br />
can come to buy our locally produced<br />
dairy products, honey, flowers and<br />
seasonally available local produce.”<br />
PEL releases tax analyses<br />
component of its annual analyses of real<br />
estate tax levies,tax rates and assessed valuations<br />
in Berks,Blair,Cambria,Cumberland,<br />
Dauphin,Lackawanna,Lancaster,Lehigh,<br />
Luzerne,Lycoming,Northampton and York.<br />
■ Gross real estate tax levies increased in<br />
11 of the 16 cities in the 12-county area<br />
between 2002 and 2003; during the past<br />
five years, levies rose in nine of these cities.<br />
■ The largest increase in real estate tax<br />
levy since last year was recorded in<br />
Allentown.The largest of the five decreases<br />
during this period occurred in York.<br />
■ For the five-year period, the largest<br />
absolute increase in tax levies were<br />
recorded in Allentown and Lancaster.The<br />
largest proportionate increases occurred<br />
in Lancaster and York.The largest of the<br />
seven absolute decreases between 1998<br />
and 2003 were in Altoona and Reading;<br />
the largest proportionate decreases were<br />
experienced in Altoona and Wilkes-Barre.<br />
■ Real estate tax rates increased in four<br />
cities between 2002 and 2003; decreased<br />
in one; and were unchanged in 11.The<br />
largest increases were in Allentown,<br />
Bethlehem and Lancaster.York decreased.<br />
■ For the five-year period, real estate tax<br />
rates increased in seven cities; de-creased in<br />
three; and remained unchanged in six:<br />
Easton, Hazleton, Johnstown, Nanticoke,<br />
Pittston and Reading. Proportionally, the<br />
largest millage increases were in Lancaster<br />
and York.The millage decreases between<br />
1998 and 2003 occurred in Altoona,<br />
Harrisburg and Wilkes-Barre. Harrisburg’s<br />
decrease was primarily the result of a county-wide<br />
re-assessment in 2002.<br />
Hinman Howard & Kattell, LLP<br />
Attorneys At Law<br />
116 North Washington Avenue, Suite 1E<br />
Scranton, Pennsylvania 18503 • (570) 558-5931<br />
www.hhk.com<br />
James T. Mulligan, Jr., LLP<br />
Joins Hinman, Howard & Kattell, LLP<br />
As Special Counsel And Concentrates His Practice In The<br />
Areas Of Environmental Law, Real Estate<br />
And Commercial Transactions<br />
Attorney Mulligan has nearly 10 years of experience in Environmental Law<br />
and other related commercial matters. His practice includes matters relating<br />
to site contamination and cleanup, Brownfield development, environmental<br />
aspects of real estate development and lender liability. He also represents<br />
and advises regulated facilities with regard to permitting and compliance<br />
issues. Attorney Mulligan has counseled numerous townships and munici -<br />
palities throughout the Commonwealth of Pennsylvania in connection with<br />
other environmental problems including remediation of scrap tires.<br />
Prior to his affiliation with Hinman, Howard & Kattell, Attorney Mulligan man -<br />
aged a successful private practice in Northeastern Pennsylvania. Attorney<br />
Mulligan served as Assistant District Attorney for Lackawanna County from<br />
1988 through 1990. He served as Solicitor for the Riverside School District<br />
from 1990 through 1994 and served as General Counsel and Solicitor for the<br />
City of Scranton in 2000 and 2001.<br />
James T. Mulligan, Jr. graduated from Pennsylvania State University with a<br />
B.S. in Criminal Justice in 1980. He attended Villanova University for a<br />
Masters in Public Administration. He obtained his Juris Doctorate in 1987<br />
from Antioch School of Law in Washington, D.C. He is on the Board of<br />
Trustees of The Northeast Theatre and is an active member of many civic<br />
organizations.<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 47
Do Not Call<br />
Continued from page one<br />
list went into effect, many states, including<br />
Pennsylvania, developed statewide Do<br />
Not Call lists with the same purpose: to<br />
keep unwanted telemarketers from calling<br />
consumers at home. Millions of<br />
Pennsylvanians signed up, jamming the<br />
toll-free phone number and Internet Web<br />
site in the first few days.<br />
One Pennsylvania company that uses<br />
telemarketing regularly is Commonwealth<br />
Telephone Enterprises in Luzerne County.<br />
While telemarketing is a component of<br />
their marketing strategy, the company<br />
already had many of the policies outlined<br />
in the national list as its own procedures.<br />
Depending on the marketing campaign,<br />
CTE contacts customers<br />
based on<br />
geography, if the<br />
consumers are current<br />
clients, or if<br />
they are looking to<br />
add new clients.<br />
“The list has had a<br />
modest, if not<br />
minor, impact. Our<br />
company policy and<br />
customer approach<br />
were already aligned<br />
with the policies of<br />
the Do Not Call list<br />
for some time.We<br />
even have our own list. Our approach has<br />
been, and is today, very much in line with<br />
the FTC’s list.We had some administrative<br />
and tracking issues, but addressed those,”<br />
says Joe Mozden, senior vice president of<br />
sales and marketing for Commonwealth<br />
Telephone Enterprises.<br />
Maria Brannon, operations manager of<br />
Telemarketing Resources Inc. of Scranton,<br />
says these new lists have only made her<br />
staff more efficient with their telemarketing<br />
efforts.“We do not contact people who<br />
do not want to be contacted.We do work<br />
all over the state; for lawyers in<br />
Philadelphia and several newspapers, even<br />
companies in California, but we have strict<br />
guidelines,” she says.<br />
One problem with the list, according to<br />
Brannon, is that people think they are on<br />
the list and they aren’t.“The system is<br />
automated, so wrong area codes are associated<br />
with wrong prefixes; when someone<br />
thinks they are on the Do Not Call<br />
list, and we call them, we have to listen<br />
to them explain that they are on the list.<br />
When they are that adamant about not<br />
wanting to be called, we explain to them<br />
how to correctly get their numbers on<br />
these lists,” says Brannon.<br />
While virtually all of the telemarketing<br />
firms in the Scranton and Wilkes-<br />
Barre areas have shut down or moved<br />
The Faces and Places of<br />
Telemarketing<br />
■ The median population of the towns and<br />
cities where outbound call centers are located:<br />
26,532.<br />
■ Twelve percent of the towns and cities with<br />
call centers also are communities that have been<br />
designated by the federal government as labor<br />
surplus areas or empowerment or enterprise<br />
areas qualifying for federal benefits and incentives<br />
to keep businesses and their employees in place.<br />
■ Another view of telemarketers is their national<br />
mean annual wage of $20,285 compared to the<br />
national mean annual wage of other sales professionals,<br />
which is $31,535, and the national mean<br />
wage of all workers, which is $37,005.5<br />
Source: The Direct Marketing Association,<br />
www.the-dma.org<br />
While virtually all of<br />
the telemarketing<br />
firms in the Scranton and<br />
Wilkes-Barre areas have shut<br />
down or moved since the<br />
Pennsylvania list went into<br />
effect, Telemarketing<br />
Resources Inc. is here to stay.<br />
48 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
since the Pennsylvania list went into<br />
effect,Telemarketing Resources Inc. is<br />
here to stay.<br />
“We’re the last company left… we<br />
employ over 30 people.That tells you how<br />
we do business, the relationships we have<br />
with the companies we do work for and<br />
the integrity of our workers. Nobody is losing<br />
his job here.The owner is working<br />
very hard to make sure that everyone here<br />
keeps his job,” says Brannon.<br />
So why is it that so many consumers hate<br />
being called by telemarketers? The answer,<br />
according to an area psychology professor,<br />
is rather simple.<br />
“These calls are an invasion of privacy.<br />
They are totally uninvited and are a nuisance.They<br />
typically interrupt family time<br />
and important conversations, usually over<br />
dinner, because that<br />
is the time of day<br />
when most telemarketers<br />
make their<br />
calls,” says Charles<br />
LaJeunesse, Ph.D.,<br />
professor of psychology<br />
at College<br />
Misericordia in<br />
Dallas.“In the early<br />
days it was chronic,<br />
with people calling<br />
constantly and<br />
many of the products<br />
were distasteful.That’s<br />
where<br />
the negative image<br />
first started for the telemarketing industry.”<br />
After a while, according to LaJeunesse,<br />
consumers started fighting back, and<br />
telephone companies began to help,<br />
offering services such as Caller ID, so<br />
homeowners could screen a call before<br />
answering.Today’s technology, such as a<br />
new program offered by CTE, is much<br />
more sophisticated.<br />
An alternative to signing up for statewide<br />
and national lists,“Block ’em” prevents<br />
unwanted, unidentified telemarketing calls<br />
from getting through to a consumer’s<br />
home phone.“If a telemarketer calls your<br />
house, and you have this service, and it recognizes<br />
the number as being a telemarketer,<br />
it automatically adds your phone<br />
number to that company’s personal ‘do not<br />
call’ list,” explains Mozden.<br />
Customers talk back<br />
As much as people complain about<br />
advertising — all the junk mail, spam and<br />
telemarketing calls — they really do<br />
want to be in the marketing loop, says<br />
Michael R. Solomon, in his book,<br />
“Conquering Consumerspace: Marketing<br />
Strategies for a Branded World.”<br />
(www.amanet.org/books/catalog).<br />
Rather than “passive pawns at the<br />
receiving end of a sales pitch, consumers<br />
are control freaks,” says Solomon.<br />
“We enjoy the feeling of power that<br />
comes from having input into what we<br />
do, see and buy — even if it just means<br />
getting to vote on a candy flavor,” as<br />
Lifesavers demonstrated several years ago<br />
when the company threatened to eliminate<br />
the pineapple flavor in its popular<br />
candy and more than 400,000 people rallied<br />
to “save” it.<br />
Studies show a correlation between<br />
good health and feeling in control, he<br />
says.“We want to be involved, we want to<br />
know if we’re having an impact and we<br />
hunger for the validation that comes from<br />
making the ‘correct selections.’”<br />
Fast Facts —<br />
Telemarketing and Blast Fax<br />
FCC Changes Fax Rule Again<br />
Regarding Established Business<br />
Relationships<br />
The Federal Communications Commission (FCC)<br />
last month announced that it was extending the<br />
Aug. 25, 2003, deadline for companies to get<br />
their customers’ prior written permission before<br />
sending them commercial faxes until Jan. 1,<br />
2005. The FCC’s August 18 order “extend[s],<br />
until Jan. 1, 2005, the effective date of our determination<br />
that an established business relationship<br />
will no longer be sufficient to show that an<br />
individual or business has given express permission<br />
to receive unsolicited facsimile advertisements.”<br />
Previously, the FCC — as part of its<br />
recently announced changes to the Telephone<br />
Consumer Protection Act of 1991 (TCPA) – had<br />
changed TCPA rules so that all commercial faxes<br />
were prohibited unless the sender had the recipient’s<br />
prior written permission to send the fax —<br />
even if the sender was faxing a consumer or business<br />
with whom it had an existing business relationship<br />
— beginning on August 25. For the FCC’s<br />
order, go to<br />
hraunfoss.fcc.gov/edocs_public/attachmatch/FCC<br />
-03-208A1.doc.<br />
New FCC rule regarding voice mail<br />
The Direct Marketing Association (The DMA) is<br />
giving notice to members of a new Federal<br />
Communications Commission (FCC) rule that<br />
impacts marketers who employ a “live” operator<br />
to leave either a personal or a pre-recorded commercial<br />
message on prospective customers’<br />
voicemail when the person is unavailable. The<br />
Association is urging members affected by the<br />
change to contact FCC staff immediately.<br />
The FCC’s recent amendments to the Telephone<br />
Consumer Protection Act of 1991, which were<br />
announced on June 26 and took effect on Aug.<br />
25, 2003, included a little-noticed provision that<br />
prohibits for-profit companies from leaving commercial<br />
messages on non-customers’ voicemail.<br />
In particular, the Commission’s rules now forbid<br />
almost all uses of prerecorded messages — even<br />
to reach people who are not on the Federal Trade<br />
Commission’s (FTC) National Do Not Call Registry,<br />
which opened its doors on June 27.<br />
Moreover, the new FCC rule forbids the use of a<br />
prerecorded message even when the message<br />
does not constitute “unsolicited advertising.”<br />
For example, the most significant change from<br />
the FCC’s previous rules is that prerecorded messages<br />
that invite customers to call back in order<br />
to meet with a potential vendor of goods, property,<br />
or services are now banned.<br />
Consequently, any entity – such as insurance<br />
companies, mortgage companies, resort timeshare<br />
providers, home improvement contractors,<br />
personal health and self-improvement – that previously<br />
used prerecorded messages in an effort to<br />
generate interest from prospective customers can<br />
no longer do so unless it fits within one of the<br />
five narrow exceptions listed below:<br />
1. Made for emergency purposes;<br />
2. Not made for a commercial purpose;<br />
3. Made for a commercial purpose but<br />
does nothing more than leave a name and<br />
call-back number;<br />
4. Made to a person with whom the caller has<br />
an existing, established business relationship; or<br />
5. Made by or on behalf of a tax-exempt<br />
organization.<br />
Source: The Direct Marketing Association, www.the-dma.org<br />
Statistics —<br />
Direct Mail and Spam<br />
Weight of paper in U.S. municipal solid waste in<br />
1980: 55 million tons<br />
Weight of paper in U.S. municipal solid waste in<br />
1999: 87.5 million tons<br />
Number of trees it takes to make a ton of paper:<br />
24<br />
Weight of catalogs and other direct mailings in<br />
the U.S. municipal solid waste stream in 1999:<br />
5.6 million tons<br />
Rate at which bulk mail was recycled in 1999:<br />
22 percent<br />
Number of garbage trucks it would take to haul<br />
away all the unrecycled junk mail in the U.S. to<br />
landfills and incinerators each year: 340,000<br />
Typical weight of 4 elephants:<br />
17.8 tons<br />
Amount of bulk mail delivered annually by each<br />
of the U.S. Postal Service's 293,000 letter carriers:<br />
17.8 tons<br />
Amount of time the average American spends<br />
opening bulk mail over the course of his or her<br />
life: 8 months<br />
Percentage of bulk mail that is thrown away<br />
unopened: 44 percent<br />
Money spent by U.S. companies on direct mail<br />
in 1993: $27.3 billion<br />
Money spent by U.S. companies on direct mail<br />
in 1998: $39.3 billion<br />
Tax dollars spent to dispose of junk mail:<br />
$320 million<br />
Pieces of bulk mail sent by U.S. nonprofits in<br />
one year: 12 billion<br />
Amount donated to nonprofits in response to<br />
those bulk mailings: $50 billion<br />
Source: www.newdream.org<br />
SPAM STATISTICS<br />
In 1999, the average consumer received 40<br />
pieces of spam. By 2005, Jupiter estimates, the<br />
total is likely to soar to 2000.<br />
■ America Online estimates that spam<br />
already accounts for more than 30 percent<br />
of e-mail to its members – as many as 24<br />
million messages a day.<br />
■ Seventy-four percent of customers<br />
believe that their ISPs should be responsible<br />
for fixing spam problems.<br />
■ Seven percent of ISP churn was directly<br />
attributed to spam.<br />
■ Thirty-six percent of e-mail users would<br />
switch ISPs in order to reduce the flow of<br />
spam they received.<br />
■ Twenty-four percent of users would be willing<br />
to pay an incremental for spam blocking.<br />
■ AOL alone receives 250,000 spam-related<br />
complaints every day.<br />
■ Nearly $2 of each customer's monthly bill can<br />
be attributed to electronic junk mail and other<br />
forms of spam.<br />
Source: www.anti-spam-software.com
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 49<br />
Alone<br />
continued from page one<br />
By Stephanie Phillips Taggart<br />
They are everywhere you look — marketing<br />
messages.<br />
Today, they are even popping up where<br />
you least expect it — the bottom of golf<br />
holes, supermarket floors, cell phones, taxi<br />
cab roofs, fresh fruit, on the boxer shorts<br />
of a prize fighter and even on urinals.<br />
Messages displayed on novel mediums<br />
are called “off the wall” or nontraditional<br />
forms of advertising.<br />
This type of marketing is gaining popularity,<br />
and many advertisers say it helps<br />
them stand out among the advertising glut<br />
of traditional media. But just how effective<br />
is nontraditional advertising, and is it<br />
worthwhile for advertisers to pursue?<br />
Michael P. Beiter, general manager of<br />
Lamar Advertising, an outdoor advertising<br />
company,Williamsport, says that although<br />
off the wall advertising is effective, it is not<br />
for every advertiser.<br />
“Often times national advertisers or<br />
local large advertisers are the ones to<br />
information and target us. I don’t think<br />
most of us mind much of that.”<br />
But debate continues on where public<br />
knowledge ends and privacy begins.<br />
Privacy advocates gather steam to regulate<br />
the gathering and sale of information<br />
to curb the onslaught of spammers<br />
and other uninvited solicitations.<br />
An overwhelming response to signups<br />
for the “Do-Not-Call” list reveals the<br />
public’s cry for relief from unwanted<br />
telemarketing solicitations.<br />
According to Forrester Research, 90<br />
percent of consumers want the right<br />
to control how their personal information<br />
is used.<br />
“If you have a magazine subscription,<br />
there is a good chance somebody is buying<br />
your name,” says Gaetan Giannini,<br />
president of G2 Integrated Marketing<br />
with offices in Laurys Station and<br />
Stroudsburg.“It’s a good way to target<br />
market. If you get Golf Times, it’s a good<br />
chance you golf.Any time you fill out an<br />
application or a survey and don’t specifically<br />
say this information is confidential<br />
and cannot be reused, you have in effect<br />
given the OK to do it.”<br />
Privacy concerns are a gray area.<br />
The question becomes: where does use<br />
become abuse? While marketers provide<br />
helpful information, sometimes their<br />
methods can be intrusive or annoying.<br />
“I value my leisure time at home and<br />
often get a barrage of phone calls from<br />
telemarketers,” says Dean Hosier, marketing<br />
manager for PenTeleData, an Internet<br />
service provider in Palmerton, Carbon<br />
County.“However, I’ve accepted some of<br />
these offers from various companies.<br />
These personal forms of communication<br />
with the consumer have been proven to<br />
be very effective forms of advertising.”<br />
Effective or not, statistics show an estimated<br />
74 percent of Americans support a<br />
“do-not-spam” registry.<br />
Advocates know enforcement may be<br />
elusive, so the burden rests on each of us<br />
to take steps to ensure our own privacy.<br />
“In many cases you have reputable companies<br />
giving the consumer an ‘opt out’<br />
option on receiving future e-mail,” says<br />
Hosier.“In other cases, you have companies<br />
or individuals using mass mailing<br />
tactics whereby when an individual<br />
opts out, they have now actually given<br />
away their real e-mail address, adding<br />
to the consumer’s current problem.”<br />
In addition, viruses and worms can<br />
be used to pull arbitrary information<br />
from your computer, and spammers<br />
and hackers use such tools to harvest e-<br />
mail addresses. E-mail addresses can also<br />
be pulled from newsgroup posts, so it<br />
pays to weigh your options carefully.<br />
“As in most things,there is a trade-off<br />
regarding how much a person values his<br />
privacy and how convenient he wants his<br />
online experience,”says Chris Kruslicky,<br />
information security specialist for<br />
PenTeleData.“Those who choose convenience<br />
will have their online actions noted<br />
by marketing firms,such as the famous<br />
case of DoubleClick,and more recently<br />
via any number of Spyware products’<br />
‘phone-home’features.Those who choose<br />
not to have their online activities recorded<br />
will need to be diligent about things like<br />
Internet/browser settings,and forego the<br />
special offers and online contests that<br />
require personally identifiable information.”<br />
Another controversy in the privacy battle<br />
includes the use of ‘cookies’ — and<br />
they’re not chocolate chip.<br />
“Generally speaking, what the cookies<br />
are telling a Web site is where you have<br />
been,” Ed Redding, general manager of<br />
R&D Communications, Pine Grove,<br />
Schuylkill County.“A cookie remains from<br />
the site you previously visited. So the<br />
next site essentially gets a view of your<br />
browsing and shopping habits and, in<br />
some cases — depending on the sophistication<br />
for that particular Web site — the<br />
site can serve up pages of information<br />
that are sensitive to the places where<br />
you’ve been.”<br />
Privacy advocates consider cookies spying,<br />
but marketers disagree.“What merchants<br />
and marketers are trying to do is<br />
nothing more than a good retail clerk<br />
would in the store: get a sense of what<br />
you’re looking for,” says Redding.“It could<br />
be painted as being insidious but it’s really<br />
(what) people have always done in<br />
business to answer customers’ needs.”<br />
But debate continues.<br />
“I think that all legitimate business people<br />
have no interest in, and there is no<br />
use this type of marketing, because it<br />
won’t be effective unless a brand has<br />
been previously established. Don’t put<br />
the cart before the horse, so to speak.<br />
You want people to have familiarity with<br />
your product to avoid confusion,” he<br />
said.“When you are doing something off<br />
the wall, it is good to add on to the traditional<br />
media people use. Start with<br />
newspaper, television, outdoor, radio and<br />
direct mail advertising and then, if there<br />
is any money left over, you can use nontraditional<br />
media.”<br />
Fred Bertino, president and chief creative<br />
officer of Hill, Holliday, Connors,<br />
Cosmopulos Inc., a Boston-based advertising<br />
firm stated in an Inc. magazine article<br />
entitled “Upstarts: Nontraditional Ads,” that<br />
nontraditional advertising should be used<br />
as a supplement to traditional advertising,<br />
because the smartest brand-building campaigns<br />
express one core idea across many<br />
points of consumer contact.<br />
However, if “out of the box” marketing<br />
is used as a supplement, the additional<br />
TELEMARKETING STATISTICS<br />
US Department of Percent of the Number<br />
2000 Labor Estimate of the Working Population Unique<br />
Census Number of People Engaged in Cities &<br />
Working Employed in the Outbound Town<br />
2000 Census Pop. State in Tele- Telemarketing which<br />
State Population Non Agri. marketing for a fee Telemk.<br />
ALASKA 634,892 100,500 350 0.35% 3<br />
ALABAMA 4,454,356 1,900,200 3,260 0.17% 14<br />
ARKANSAS 2,692,090 1,156,800 5,040 0.44% 15<br />
ARIZONA 5,307,331 2,239,600 12,870 0.57% 15<br />
CALIFORNIA 34,501,130 14,658,700 40,040 0.27% 148<br />
COLORADO 4,417,714 2,198,700 13,340 0.61% 28<br />
CONNECTICUT 3,425,074 1,679,300 3,390 0.20% 14<br />
WASHINGTON, DC 571,822 402,372 2,330 0.58% 1<br />
DELAWARE 796,165 417,400 260 0.06% 4<br />
FLORIDA 16,396,515 7,193,600 44,850 0.62% 80<br />
GEORGIA 8,383,915 3,893,900 11,140 0.29% 30<br />
HAWAII 1,224,398 551,000 790 0.14% 1<br />
IOWA 2,923,179 1,463,100 10,880 0.74% 57<br />
IDAHO 1,321,006 567,300 2,590 0.46% 6<br />
ILLINOIS 12,482,301 5,931,400 17,060 0.29% 90<br />
INDIANA 6,114,745 2,896,100 10,220 0.35% 25<br />
KANSAS 2,694,641 1,363,800 3,170 0.23% 17<br />
KENTUCKY 4,065,556 1,827,400 3,950 0.22% 16<br />
LOUISIANA 4,465,430 1,929,700 6,940 0.36% 7<br />
MASSACHUSETTS 6,379,304 3,294,300 10,330 0.31% 43<br />
MARYLAND 5,375,156 2,454,000 12,170 0.50% 31<br />
MAINE 1,286,670 611,700 4,190 0.68% 26<br />
MICHIGAN 9,990,817 4,543,100 9,900 0.22% 46<br />
MINNESOTA 4,972,294 2,659,900 9,080 0.34% 28<br />
MISSOURI 5,629,707 2,687,600 10,300 0.38% 32<br />
MISSISSIPPI 2,858,029 1,125,400 1,210 0.11% 10<br />
MONTANA 904,433 393,600 580 0.15% 12<br />
NO CAROLINA 8,186,268 3,879,400 6,680 0.17% 29<br />
NORTH DAKOTA 634,448 331,500 2,950 0.89% 19<br />
NEBRASKA 1,713,235 912,400 7,000 0.77% 29<br />
NEW HAMPSHIRE 1,259,181 627,100 1,700 0.27% 10<br />
NEW JERSEY 8,484,431 4,007,100 11,030 0.28% 80<br />
NEW MEXICO 1,829,146 760,500 3,330 0.44% 9<br />
NEVADA 2,106,074 1,073,000 2,110 0.20% 6<br />
NEW YORK 19,011,378 8,538,000 26,710 0.31% 68<br />
OHIO 11,373,541 5,516,100 14,140 0.26% 56<br />
OKLAHOMA 3,460,097 1,519,800 9,100 0.60% 16<br />
OREGON 3,472,867 1,581,200 4,580 0.29% 15<br />
PENNSYLVANIA 12,287,150 5,647,400 21,370 0.38% 83<br />
PUERTO RICO 1,390 1<br />
RHODE ISLAND 1,058,920 484,800 1,880 0.39% 6<br />
SOUTH CAROLINA 4,063,011 1,829,200 4,260 0.23% 12<br />
SOUTH DAKOTA 756,600 380,800 1,190 0.31% 10<br />
TENNESSEE 5,740,021 2,706,000 7,930 0.29% 19<br />
TEXAS 21,325,018 9,559,500 48,570 0.51% 75<br />
UTAH 2,269,789 1,067,000 4,020 0.38% 15<br />
VIRGINIA 7,187,734 3,504,100 10,820 0.31% 33<br />
VERMONT 613,090 296,600 320 0.11% 6<br />
WASHINGTON 5,987,973 2,650,500 6,250 0.24% 24<br />
WISCONSIN 5,401,906 2,827,500 8,970 0.32% 25<br />
WEST VIRGINIA 1,801,916 730,900 5,340 0.73% 14<br />
WYOMING 494,423 249,400 1,250 0.50% 3<br />
Source: Direct Marketing Association, The Faces and Places of Outbound Teleservices in the United States<br />
economic justification for, any invasion of<br />
privacy,” says Redding.“In and of itself,<br />
the recording via cookies is not very<br />
important and certainly no invasion of<br />
privacy. But a person who has become<br />
sensitized to the issue, or who may be a<br />
recent victim of identity theft, may find<br />
that an egregious invasion. Privacy is in<br />
cost in these nontraditional mediums will<br />
be staggering, suggests Bertino, pointing<br />
out that advertisers who use “off the<br />
wall” advertising usually have excessive<br />
marketing budgets.<br />
Dennis Sullivan, president, Nextt Media, a<br />
full service advertising agency located in<br />
Williamsport said that although the cost of<br />
nontraditional advertising varies from campaign<br />
to campaign, creative mediums<br />
don’t necessarily mean big dollars.<br />
“You can still be creative and innovative<br />
and stand out using a less expensive<br />
avenue than traditional forms of advertising,”<br />
he said.<br />
No matter how expensive or inexpensive<br />
this type of “off the wall” marketing can<br />
be, spending any amount of money may<br />
be worthwhile if it works.<br />
“Nontraditional advertising is here to<br />
stay, because it works. If it didn’t work, no<br />
one would spend the money to place the<br />
ad. As long as it works and has an influence,<br />
marketers will be placing their mes-<br />
the eye of the beholder.”<br />
The Small Business Administration<br />
(www.sba.gov/ privacy.html) provides a<br />
comprehensive model privacy policy.<br />
Its final words provide useful insight<br />
for consumers and business alike:“Be<br />
informed.You are the best qualified to<br />
protect your own privacy.”<br />
Advertising’s extreme sport: ‘off the wall’ and ‘in your face’ ad placement<br />
Off the wall continues on next page<br />
Advertisers are<br />
coming up with<br />
ever-more inventive<br />
ways to reach the<br />
consumer.<br />
Photo by Bob Urban
50 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Off the wall<br />
continued from previous page<br />
sage in unique places. If someone asked<br />
me to place their name on an elephant,<br />
I’d tell them,‘I’ll quote you a price for<br />
that,’” said Jonathan Balester, owner/sales<br />
consultant Abba Advertising Products,<br />
Shavertown, who said he made his company’s<br />
slogan “We will put your name on<br />
anything,” because he saw the nontraditional<br />
trend “catching on.”<br />
An elephant bearing a marketing message<br />
may very well grab your attention,<br />
but something a little simpler may be just<br />
as effective.<br />
When Beiter, visited the First Union<br />
Center in Philadelphia, he saw something<br />
that caught his attention — something that<br />
stood out from the many marketing messages<br />
at the center — an advertisement on<br />
the stadium’s turnstiles.<br />
“I thought the placement was not only<br />
effective, but interesting. It blows my mind<br />
By Gaetan Giannini<br />
I have been asked recently why marketers<br />
have become so aggressive. The<br />
answer starts with the “New Economy.”<br />
Not the high-tech, bubble-riding economy<br />
envisioned in the 90s, but the sober<br />
economy of the new reality<br />
— this “new reality” being a<br />
long span of modest economic<br />
activity, rather than a<br />
90s-like boom or a<br />
Depression-like bust.We will<br />
all need to work harder and<br />
be smarter to succeed.<br />
The tech boom did affect<br />
the world of marketing:<br />
■ First, by creating some<br />
outstanding new avenues for<br />
communication, and vastly<br />
improving existing ones.<br />
These innovations made the<br />
world a much smaller place that operates<br />
at a much faster pace.Technology, especially<br />
communications, has leveled the<br />
playing field by providing even the smallest<br />
businesses an affordable means to get<br />
their message to prospective customers.<br />
■ Secondly, the burst of the tech bubble,<br />
slowed the global economy to a<br />
crawl, and created a large pool of unemployed,<br />
savvy professionals. Being used<br />
to accomplishment and a healthy paycheck,<br />
many of these folks contracted the<br />
entrepreneur bug and joined the already<br />
burgeoning pool of fledgling American<br />
industrialists by venturing into their own<br />
businesses. This cycle has changed the<br />
business world as we know it.<br />
There are more companies competing<br />
for a piece of a shrinking economic pie<br />
that has been spread to every corner of<br />
the world. To add to the challenge, we<br />
now measure changes in the market<br />
place in hours and days, instead of<br />
months and years.<br />
When we look at all that has happened<br />
in the past decade it is no wonder that<br />
marketers have become aggressive. It is<br />
truly a matter of survival. Let’s not forget,<br />
however, that marketers have always<br />
been aggressive, and many of the most<br />
significant technological advances have<br />
that it would go that far,” he said.“Another<br />
nontraditional ad that I recently saw was<br />
right here in Williamsport. I was at the<br />
Weis Market the other day and saw photographic<br />
ads on the floor. They caught<br />
my eye and were very well done.”<br />
Supermarket floors and turnstiles may<br />
seem acceptable places to advertise, but<br />
Sullivan said some places that advertisers<br />
market may be questionable.<br />
“In the early 90s, I was in New York<br />
City, and I saw an advertisement on urinal<br />
strainers. Being in the business, I really<br />
appreciate creativity in getting the message<br />
across, but unfortunately, in some<br />
instances, good taste has taken a back<br />
seat to the creativity. I’d like to see people<br />
led to changes in the way we market. We<br />
can go all the way back to the wheel —<br />
it let our recently evolved ancestors get<br />
more of their goods to more of their<br />
neighbors in less time. Some other obvious<br />
examples are: Gutenberg’s printing<br />
press; automated travel (planes, trains,<br />
automobiles); telephone and<br />
telegraph; motion pictures;<br />
TV; computers, fax, Internet<br />
...so, we should not think<br />
that we are really experiencing<br />
something new, but just<br />
the next step in the evolution<br />
of commerce.<br />
What’s different about the<br />
present age is the new way<br />
we are criticizing marketing<br />
and advertising. In the 20th<br />
century we questioned the<br />
content of marketing and<br />
advertising. That is, are the<br />
messages truthful, ethical, and appropriate<br />
for their intended audience,?<br />
Today, the hot issues are not so much<br />
the content of the messages, but the<br />
method in which they are delivered.<br />
Specifically, has the delivery of these<br />
commercial messages become an intrusion<br />
on the consumer’s privacy?<br />
With traditional media (print and broadcast)<br />
the rules had been pretty clear. We<br />
implicitly agreed to suffer through commercial<br />
messages in exchange for content<br />
(entertainment, news, sports).<br />
With other media, especially Internet,<br />
direct mail and telephone, there is no<br />
implied exchange and, without that consent,<br />
many consumers feel that these<br />
methods of marketing violate their right<br />
to privacy. (Telemarketing and spam draw<br />
the most ire because they come unsolicited,<br />
and require your attention as soon as<br />
they arrive. Mail can wait until you are<br />
ready to sort through it.)<br />
The facts of the whole matter are a bit<br />
of a paradox. Any time we are force fed<br />
information we can legitimately claim an<br />
intrusion on our personal space of mind.<br />
On the other hand, we all rely on the<br />
results generated by these marketing<br />
efforts for our livelihoods.<br />
Unless someone buys the products,<br />
services or ideas that our employers are<br />
put more creative effort into the message<br />
instead of location,” he said.<br />
Dave Schwartz, vice president of marketing<br />
and communications, Ideaworks<br />
Marketing and Design, Plymouth, who has<br />
also encountered a similar ad locally said,<br />
“A question that needs to be on advertisers’<br />
and marketers’ minds is,‘Is it wise to<br />
invade peoples’ privacy?’You may be doing<br />
more harm than good.Another example of<br />
this is the pop up advertisements on the<br />
Internet. I’ll go to an information-based<br />
Web page and six to eight pop up window<br />
ads will appear for things like mortgage<br />
rates and vacation packages. It might be a<br />
great deal, but chances are that I am not<br />
going to use it because I’ve just gotten<br />
selling, we don’t get a paycheck.<br />
So, with overloaded and annoyed consumers<br />
on one side, and companies desperate<br />
for sales and growth on the other,<br />
what can be done to bridge this chasm?<br />
The answer is deceptively simple: Go<br />
back to basics.<br />
When we look closely we find that consumers<br />
do want to be marketed to, just<br />
not for all things from every company.<br />
Consumers will accept marketing for<br />
goods and services that they need or are<br />
interested in.They are even more accepting<br />
if it is on their terms, is somewhat<br />
entertaining, or contains an offer of real<br />
value to them.<br />
Successful companies in this century<br />
will be using personalized messages and<br />
images via a mix of media to educate and<br />
inform a laser-targeted audience of customers<br />
and prospects, thereby beginning<br />
to cultivate a relationship with these market<br />
segments, and creating value in their<br />
brand.We will find many companies looking<br />
not for the broadest markets for their<br />
sales, but the deepest.<br />
They will be asking themselves,“Where<br />
can we bring the most value to the customer?”<br />
rather than,“Where can we get<br />
the most volume?”<br />
This approach will build a loyal, longterm<br />
customer base that is willing to pay<br />
more for a product or service, rather than<br />
a fickle customer base that is willing to<br />
change brands on small differences in<br />
price or with the ebb and flow of fads.<br />
So business owners and marketers, take<br />
heart. The recent public outcry against<br />
certain types of marketing is not a signal<br />
to stop marketing. It is a signal to start<br />
marketing better. An intelligent, longterm<br />
approach to the right audience(s)<br />
will yield success without alienating<br />
clients or prospects.<br />
Gaetan Giannini is president of G2<br />
Integrated Marketing and an adjunct<br />
professor of marketing and advertising<br />
at East Stroudsburg University. He is<br />
also an adjunct instructor for the<br />
Manufacturer’s Association of Berks<br />
County, and on the Business Advisory<br />
Committee of Ben Franklin Technology<br />
Partners. E-mail him at<br />
gaetan@g2marketing.biz.<br />
bombarded by advertisements.”<br />
“Off the wall” advertising is designed to<br />
break through the advertising bombardment,<br />
but Schwartz points out,“the more<br />
you can put the message in front of people,<br />
the more likely they are to recognize<br />
your product.The flip side to this is that<br />
the audience may have sensory overload<br />
— even if you use nontraditional media,<br />
but if you do choose to place an advertisement<br />
using a nontraditional medium, it<br />
may catch customers’ attention longer and<br />
you might have a better chance of the consumer<br />
recognizing your product.”<br />
More and more marketers seem to be<br />
taking the chance and going out on a<br />
limb to gain consumers’ attention by<br />
using off the wall marketing. Who knows<br />
what they will think of next, but as<br />
Schwartz said, “There is always going to<br />
be something new in advertising.That is<br />
the nature of the beast. What is considered<br />
nontraditional now is eventually<br />
going to become traditional . . . whether it<br />
takes a month, a year, a decade.”<br />
Tech boom has marketers looking for ‘deeper’ markets<br />
Giannini<br />
“Off the wall” advertising is designed to break through the<br />
advertising bombardment. “The more you can put the message<br />
in front of people, the more likely they are to recognize<br />
your product.”<br />
— Dave Schwartz, Ideaworks Marketing and Design, Plymouth<br />
How to be heard<br />
above the marketing din<br />
Once a company embraces the concept<br />
of value-rich target marketing, they will<br />
still have a major challenge — how to<br />
stand out in the crowd.<br />
Here are just a few tips:<br />
■ Micro-target.<br />
Do your homework to find out which<br />
consumers find the most value in your<br />
product, service or idea.<br />
■ Mix up the media.<br />
Pursue this smaller, more valuable audience<br />
using a mix of media appropriate<br />
to their preferences and styles. It is<br />
more effective to have an audience-specific<br />
message that appears to be everywhere<br />
than it is to have a generic message<br />
that is only in one or two places.<br />
■ Place marketing and media strategically.<br />
Marketing has the most impact when it<br />
appears at the same time that a prospective<br />
customer is thinking about the problem<br />
that your product or service solves,<br />
or the need that it fulfills.<br />
■ It’s a marathon, not a sprint.<br />
The marketing axiom that it takes five<br />
to 10 exposures to your message before<br />
the average consumer will begin to identify<br />
with it is true. So, when you are getting<br />
tired of a given messages, you can<br />
assume that the prospective customers<br />
are just starting to absorb it.<br />
■ Stay on message.<br />
It is easy, and quite common for companies<br />
to have different messages and different<br />
looks on every marketing piece<br />
they produce. Once you have found a<br />
message and image that conveys the<br />
value of your company to its customers,<br />
make sure it is pervasive.<br />
■ Be smart, have fun.<br />
Marketing pieces that educate or<br />
entertain work best. They are often kept<br />
or passed around to others, which will<br />
increase effectiveness exponentially. So<br />
get creative!<br />
— Gaetan Giannini
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Listing Deadline: December 31, 2003 Advertising Deadline: January 31, 2004<br />
For information on advertising in this “much anticipated” annual publication,<br />
or for information on a corporate sponsorship<br />
Call (570) 207-9001 • 1(877) 584-3561<br />
If you are having difficulty updating your information online, Call (570) 207-9001 or email<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 51
52 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Accreditations<br />
The Pennsylvania Small Business Development<br />
Centers were awarded full accreditation from the<br />
national Association of Small Business Development<br />
Centers. The review process, mandated by<br />
Congress, is based on a strict set of standards guided<br />
by the Malcolm Baldridge Quality Awards to<br />
ensure that SBDC programs are operating efficiently<br />
and effectively. As part of its findings, the accreditation<br />
team indicated the Pennsylvania SBDCs have<br />
numerous strengths including its quality control<br />
process, the impact of its client successes and its<br />
remarkable return on investment.<br />
Easter Seals Eastern Pennsylvania (ESEP)<br />
announced that it has been accredited by the<br />
Commission for Accreditation of Rehabilitation<br />
Facilities (CARF) for a period of three years.<br />
CARF is an independent, not-for-profit accrediting<br />
body that has established consumer-focused standards<br />
to help organizations measure and improve<br />
the quality of their programs and services.<br />
Pennsylvania College of Technology's bachelor<br />
degree nursing and certificate practical nursing<br />
majors have received full accreditation from the<br />
National League for Nursing Accrediting Commission.<br />
By earning the designation, those two majors join<br />
the College's associate-degree nursing<br />
major, which has been fully accredited by the NLNAC<br />
since 1993.<br />
Achievements<br />
East Penn Manufacturing, Lyon Station, proudly<br />
accepted the 2002 CARQUEST Outstanding Order Fill<br />
Award on March 26. In qualifying for this award, East<br />
Penn achieved a 96.4 percent rate in timely and<br />
accurate order filling. East Penn supplies battery<br />
accessories for CARQUEST auto parts stores including<br />
battery cables and terminal protection products,<br />
delivering to approximately 40 distribution centers.<br />
East Penn is able to provide accurate and on-time<br />
deliveries utilizing its extensive distribution capabilities.<br />
The Inn at Turkey Hill has received Wine Spectator<br />
magazine’s “award of excellence” for its 2003 wine<br />
list. The Inn at Turkey Hill is a country-style inn located<br />
at Exit 236 off of I 80 in Bloomsburg. Wine<br />
Spectator magazine’s award of excellence is given to<br />
restaurants that offer a wine list that includes wines<br />
appropriate to its cuisine and an ambience that<br />
appeals to a wide range of wine lovers. The award of<br />
excellence designates lists that offer a well-chosen<br />
selection of quality wine producers, as well as thematic<br />
match to the menu in both price and style.<br />
Also, the Inn at Turkey Hill has also been accepted<br />
into the Select Registry of Distinguished Inns of<br />
North America. Select Registry is an association of<br />
over 400 inns and bed-and-breakfasts throughout<br />
the United States and Canada. “Preference, distinction,<br />
choice and authenticity” establish members as<br />
select properties that exceed expectations when it<br />
comes to lodging. Visit innatturkeyhill.com or call<br />
(570) 387-1500.<br />
Larson Design Group Inc. (LDG) environmental sciences<br />
department head Jonathan R. Klotz presented<br />
at the recent World Water and Environmental<br />
Resources Congress 2003 in Philadelphia. His presentation,<br />
“What is Fluvial Geomorphology? What is<br />
Natural Channel Design?” provided an overview of<br />
this special science of stream channel restoration.<br />
Fluvial geomorphology applies engineering, geology,<br />
biology, hydrology, soil science, and other specific<br />
disciplines to work naturally with streams instead of<br />
controlling them. Klotz also presented, “Stream<br />
Restoration in an Urban Park Setting,” which<br />
explored the use of fluvial geomorphology in the<br />
restoration of Miller’s Run in Loyalsock<br />
Township.LDG is headquartered in Williamsport.<br />
Jeffrey Metz, vice president of operations for<br />
Northeast Restaurant Group, was honored by the<br />
Pennsylvania Restaurant Association as a state winner<br />
for the fifth annual Restaurant Neighbor Award.<br />
Northeast Restaurant Group is a licensed T.G.I.,<br />
Friday’s Inc. franchisee that operates nine Friday’s<br />
restaurants in Wilkes-Barre, Quakertown and<br />
Williamsport, Pennsylvania and Toms River, Atlantic<br />
City, Brick, Somers Point, Manahawkin and<br />
Turnersville, New Jersey. The Restaurant Neighbor<br />
Award is a national program established by the<br />
National Restaurant Association to honor and recognize<br />
restaurateurs for outstanding community involvement<br />
and to inspire other restaurant operators and<br />
owners to do what they can in their respective communities.For<br />
more information, visit<br />
www.tgifridays.com.<br />
Shamokin area entrepreneur Linda Procopio was<br />
on the speaker's podium with the director of the<br />
Pennsylvania Department of Community and<br />
Economic Development, Dennis Yablonsky, at<br />
Bucknell University's Small Business and<br />
Development Center (SBDC) 25th Anniversary<br />
Celebration August 11. Procopio, managing partner<br />
of Procopio and Associates Fundraising, is celebrating<br />
her own corporate anniversary in August; it’s<br />
been one year since she established her company.<br />
Procopio and Associates Fundraising specializes in<br />
raising funds and writing grant proposals for nonprofit<br />
initiatives in the area. Procopio's speech at the<br />
SBDC Anniversary Celebration detailed her struggle<br />
to make her fledgling company profitable. It will also<br />
allowed her to publicly thank the SBDC for their help<br />
in providing her with legal, accounting, and marketing<br />
assistance in the early months of the company's<br />
founding.<br />
Outstanding product knowledge and client service<br />
have enabled George R. Shadie, of New York Life<br />
Insurance, Wilkes-Barre, to earn membership in the<br />
prestigious Million Dollar Round Table (MDRT).<br />
Shadie, is a nine-year MDRT member. He is also an<br />
assistant director of the PGA Committee, which oversees<br />
the operations of the annual meeting.<br />
Achieving membership in MDRT is a distinguishing<br />
career milestone, attained only by those who have<br />
demonstrated exceptional professional knowledge,<br />
expertise and client service. The Round Table’s<br />
membership represents the top life insurance and<br />
financial service professionals worldwide.<br />
MaTech (Machining Technologies) Inc., a firm that<br />
sponsors internships for Pennsylvania College of<br />
Technology students and employs five Penn College<br />
graduates, was presented with a “Mentorship<br />
Award” on August 9 at Summer Commencement ceremonies.<br />
Representatives of the Hebron, Md.-based<br />
company, which manufactures machined parts,<br />
assemblies and subassemblies for the defense,<br />
microwave telecommunications and poultry-automation<br />
industries, were honored at the ceremonies in<br />
the Community Arts Center in Williamsport. The<br />
Mentorship Award, which was established in 2002,<br />
recognizes alumni and businesses that have made a<br />
significant or ongoing contribution to the education<br />
and development of Penn College students. MaTech<br />
has sponsored internships for Penn College students<br />
since 1999 - as many as six per summer. This program<br />
recently expanded to include interns from other<br />
institutions, including The Pennsylvania State<br />
University. Penn College is a special-mission affiliate<br />
of Penn State. For more information about Penn<br />
College, visit www.pct.edu on the Web or call tollfree,<br />
(800) 367-9222.<br />
The recent bartender championships, held at all<br />
Northeast Restaurant Group-owned T.G.I. Friday’s,<br />
were a resounding success—raising more than<br />
$28,000 for various charities. Northeast Restaurant<br />
Group, owned by Metz Enterprises, is a licensed<br />
T.G.I. Friday’s, Inc. franchisee that operates Friday’s<br />
restaurants in Toms River, Atlantic City, Brick,<br />
Somers Point, Manahawkin and Turnersville, New<br />
Jersey as well as Wilkes-Barre, Quakertown and<br />
Williamsport. The list of champions, along with the<br />
money raised for their charity, includes: Rob Bakunas<br />
of the Wilkes-Barre location with $8,000 raised for<br />
the Make a Wish Foundation; Joel Albert of the<br />
Williamsport location with $3,700 raised for the<br />
Make a Wish Foundation; Henry Hufnage of the<br />
Quakertown location with $2,800 raised for Make a<br />
Wish Foundation; Fran Kramer of the Toms River,<br />
New Jersey location with $5,000 raised for Dover<br />
Township Police Vest-A-Cop; Brian Harris of the Brick,<br />
New Jersey location with $3,500 raised for Brick<br />
Vest-A-Cop; Dan Rooney, the recent winner of corporate<br />
T.G.I. Friday’s Best Flair Bartender in the USA,<br />
of the Somers Point, New Jersey location with<br />
$2,200 raised for the March of Dimes; Jay Morris of<br />
the Atlantic City, New Jersey location with $1,500<br />
raised for the March of Dimes, and Raun Lynch of<br />
the Turnersville, New Jersey location with $1,500<br />
raised for the American Cancer Society. The cancer<br />
society will in turn present the money raised at the<br />
Turnersville location to a former Friday’s employee<br />
who had to leave work to take care of her husband<br />
who has been diagnosed with cancer. Turnersville<br />
and Somers Point also held a tandem team bartender<br />
competition, and the winners were Erin<br />
Morrone and Paul Soltys in Turnersville and Dan and<br />
Ken Rooney in Somers Point.<br />
A soldier in the Communications Security and<br />
Tactical Missile Systems Directorate at Tobyhanna<br />
Army Department has been named the U.S. Army<br />
Communications-Electronics Command (CECOM)<br />
Non-Commissioned Officer (NCO) of the Year (fiscal<br />
year 2003).Sgt. William Tucker, a communications<br />
security repair technician, earned the award after<br />
winning CECOM Soldier of the Quarter (1st quarter,<br />
fiscal year 2003). A native of Jackpot, Nev., Tucker<br />
graduated from Jackpot High School in 1997 and<br />
has been a soldier for five years. He began his<br />
depot tour in March 2002.<br />
Tree Design Studios Inc. of Wilkes-Barre captured<br />
one Silver and two Gold awards at the District II<br />
American Advertising Federation’s recent ADDY<br />
Awards. With 60,000 entries, the ADDY Awards are<br />
the nation’s largest advertising competition, honoring<br />
creative excellence in advertising across all<br />
media. District Two of the American Advertising<br />
Federation held its ADDY competition with entrants<br />
from New York, Pennsylvania, Maryland, Washington,<br />
D.C., New Jersey and Delaware. As a District winner,<br />
Tree Design Studios will now go on to compete in<br />
the national competition. Tree Design was awarded a<br />
Gold ADDY in the Out-of-Home/Campaign category<br />
for it’s on-site billboard style, Arena Advertising for<br />
the Black Rock Brewery. Tree Design won a second<br />
Gold ADDY in the Interactive Web site/B2B category<br />
for it’s design of an animated Flash Web site titled<br />
“SHELFWorks” for Trion Industries, Inc. The Web site<br />
showcased the functionality of Trion’s newest product<br />
line. The Agency was also awarded Silver ADDY<br />
in the Mixed Media Campaign/Local category for it’s<br />
outdoor and newspaper advertising campaign titled<br />
“Imagine That” for the Lackawanna County Library<br />
System. Tree Design Studios, Inc. is a full-purpose,<br />
multi-media advertising agency that services an<br />
array of local and national clients in a variety of<br />
industries. For more information on Tree Design<br />
Studios, visit www.treedesign.com<br />
www.treedesign.com/ or call 800-TREE-987.<br />
For the second consecutive year, The University of<br />
Scranton has been selected as one of the “most<br />
interesting colleges” in the nation by a publication<br />
that offers students an “unbiased” guide to their college<br />
selection. The University of Scranton is profiled<br />
in the 2004 edition of Kaplan Publishing’s The<br />
Unofficial, (Un)biased, Insider’s Guide to the 328<br />
Most Interesting Colleges, by Trent Anderson and<br />
Seppy Basili. The university is one of just 25 colleges<br />
in Pennsylvania to be profiled in this year’s<br />
guide. The publication surveys students, recent graduates,<br />
guidance counselors and college administrators<br />
to compile an inside look of select colleges from<br />
a range of perspectives. The University of Scranton<br />
has been nationally recognized for quality by U.S.<br />
News & World Report as one of the top 10 finest<br />
comprehensive universities in the north for nine consecutive<br />
years – fourth in the 2003 edition. In 2002,<br />
the Princeton Review added The University of<br />
Scranton to its list of the nation’s “Best 345<br />
Colleges.”<br />
Bank Notes<br />
Dimeco Inc. (Nasdaq “DIMC”), parent company of<br />
The Dime Bank, reported earnings of $1,845,000<br />
for the six months ended June 30, representing an<br />
increase of 20.3 percent over the $1,534,000<br />
reported for the same period in 2002. Net interest<br />
income increased 7.8 percent during the first half of<br />
2003 versus the same period in 2002. Earnings per<br />
share increased $.32 or 16.0 percent, to $2.32 per<br />
share. In addition, dividends declared year to date<br />
increased 7.5 percent over the same period last<br />
year to $.86 per share. The market value of Dimeco,<br />
Inc. shares grew 29.7 percent to $57.05 per share<br />
at June 30, 2003 from $44 per share at June 30,<br />
2002. The company continued to experience growth<br />
over the past year, with total assets of<br />
$291,577,000 at June 30, 2003, representing an<br />
increase of $31,134,000 or 12.0 percent. During<br />
this time, deposits increased $29,742,000 or 13.8<br />
percent while the loan portfolio increased<br />
$37,001,000 or 22.0 percent. Return on average<br />
assets and return on average stockholders’ equity<br />
were strong at 1.32 percent and 14.51 percent for<br />
the first half of 2003. Asset performance was<br />
strong with the ratio of nonperforming assets to total<br />
assets decreasing 35.7 percent to .27 percent at<br />
June 30, 2003.<br />
George H. Groves, chairman and chief executive<br />
officer, announced the second quarter 2003 financial<br />
results for the Legacy Bank. Consolidated net<br />
income rose 13 percent over the same period in<br />
2002, its third consecutive quarter of earnings. For<br />
the three months ended June 30, 2003 earnings<br />
were $157,000 or $.06 per basic and dilative<br />
shares compared to $139,000 or $.10 per basic<br />
and dilative shares for the same period in 2002. Net<br />
income before taxes for the three months ended<br />
June 30, 2003 was $97,000, an increase of<br />
$123,000 over the same period in 2002. For the six<br />
months ended June 30, 2003 net income rose 15<br />
percent or $263,000 over the same period in 2002.<br />
Luzerne National Bank Corporation, Luzerne,<br />
announced a second quarter dividend of $.08 per<br />
share as of June 12. William V. Leandri, president<br />
and CEO of Luzerne National Bank Corp., also<br />
reported net earnings of $291,000 for the quarter<br />
ending June 30, 2003.<br />
Northeast Pennsylvania Financial Corp., the holding<br />
company for First Federal Bank, announced it will<br />
be restating its prior period earnings for the fiscal<br />
years from 1998-2002 and for the December 2002<br />
and March 2003 quarters to reflect the correction of<br />
errors in the accounting for the indirect auto loan<br />
portfolio. The company estimates that the restatements<br />
will reduce the company’s capital as of March<br />
31, 2003 and aggregate net earnings from these<br />
prior periods by approximately $3 million. E. Lee<br />
Beard, president and CEO, noted that the recently<br />
identified errors resulted primarily from a computer<br />
program coding error that impacted the calculation of<br />
interest income earned on its indirect auto loans.<br />
The June 2003 quarter earnings guidance discussed<br />
below reflects the proper interest earnings rate for<br />
these loans. The company is working to complete<br />
the quantification of the errors and to submit an<br />
amended form 10-K for the fiscal year ended<br />
September 2002 and amended forms 10-Q for the<br />
December 2002 and March 2003 quarters. Until<br />
such amendments are filed, the company’s previously<br />
filed periodic annual and quarterly reports, including<br />
financial statements and auditors’ reports thereon,<br />
should not be relied upon. This restatement has<br />
no impact on NEPF or First Federal’s cash flow and<br />
the bank is well capitalized under regulatory capital<br />
requirements. The accounting errors do not impact<br />
any loan customer. The bank’s deposits continue to<br />
be insured by the FDIC. Management affirmed that<br />
the accounting errors that led to the restatement<br />
were unintentional. Management believes that no<br />
other similar system errors have occurred which<br />
have not been detected by the company’s system of<br />
internal controls. Staffing, system and procedural<br />
changes have been and continue to be made to<br />
ensure such errors do not occur in the future. The<br />
company also announced it expects to report later<br />
this week a net loss of approximately $1 million for<br />
the three months ended June 30, 2003 and net<br />
income of approximately $700,000 for the fiscal<br />
year to date. These earnings include the impact of<br />
an impairment loss recognized during the quarter of<br />
$1.5 million for its investment in Builders First<br />
Holdings Inc. No tax benefit has been recognized for<br />
the current impairment loss. NEPF purchased $2 million<br />
of convertible preferred stock in Builders First,<br />
headquartered in Greenville, S.C., in fiscal 2000.<br />
Pre-tax losses of $500,000 had been recognized by<br />
NEPF previously. The small builder, multi-state lending<br />
program of Builders First continues to operate,<br />
however, efforts to raise additional equity capital<br />
have proven unsuccessful. The Builders First contract<br />
with an investment banker seeking to raise<br />
additional capital expired during the June quarter.<br />
First Federal’s loans originated through the Builders<br />
First program have been repaid with no losses. The<br />
bank is no longer a lender for this program.<br />
Northeast Pennsylvania Financial Corp. is the holding<br />
company of First Federal Bank, Higgins Insurance<br />
Associates Inc., Abstractors Inc. and Northeast<br />
Pennsylvania Trust Co. The company, through its<br />
subsidiaries, serves northeastern and central<br />
Pennsylvania through its 16 full service community<br />
office locations, three financial centers and a loan<br />
production office.<br />
George H. Groves, Chairman and CEO and Thomas<br />
W. Lennox, President of The Legacy Bank (OTC-BB:<br />
LBOH) jointly announced receipt of Preferred Lender<br />
Program status by the U.S. Small Business<br />
Administration (SBA). The Preferred Lender Program<br />
or “PLP” status is the highest designation awarded<br />
by the SBA. The designation is granted to the SBA’s<br />
best participating lenders, who will receive faster<br />
service from the SBA, have their lending portfolio<br />
periodically examined by the SBA and ensure a<br />
streamlined loan application, underwriting and decision<br />
process. In 2002, the Legacy Bank settled 17<br />
SBA guaranteed loans totaling $3,441,000. To date<br />
in 2003, the Legacy Bank is currently ranked 20th in<br />
loan volume for the SBA’s Philadelphia region.<br />
First Columbia Bank and Trust Company accepted<br />
two new college graduates from Bloomsburg<br />
University’s class of 2003 into its management training<br />
program. The two graduates began work June 2<br />
and each had previously been marketing interns at<br />
the bank. First Columbia’s management training program<br />
is a blend of on-the-job experience and classroom<br />
training, structured to allow creativity and flexibility<br />
in scheduling. Trainees rotate through assignments<br />
in key business departments and work on<br />
special projects. The graduates are Katrina Callahan<br />
of Wellsboro and Christopher Kier of Danbury, Conn.<br />
First Columbia Bank and Trust Company reported<br />
total assets in excess of $226 million as of June<br />
30. It operates seven community branch offices in<br />
Columbia County and can be found at<br />
firstcolumbia.com.<br />
Bankruptcies<br />
(Definitions: In accordance with the U.S.<br />
Bankruptcy Code, in a Chapter 7, an appointed<br />
trustee takes ownership of the debtor’s assets to<br />
determine whether any assets are available for liquidation<br />
to pay creditors; in a Chapter 11, a debtor,<br />
usually a corporation, in order to repay a debt, develops<br />
a reorganization plan; in a Chapter 12, debt-burdened<br />
family farmers file a repayment plan to satisfy<br />
debt; in a Chapter 13, a debtor, having regular<br />
income, with less than $750,000 in secured debts<br />
and $250,000 in unsecured debts, must file an<br />
installment plan lasting no longer than five years to<br />
repay creditors. In Chapters 11, 12 and 13, the<br />
debtor’s plan must be approved by the U.S.<br />
Bankruptcy Court, U.S. Trustees Office and the<br />
debtor’s creditors.<br />
Abbreviations: a-k-a - also known as; d-b-a - doing<br />
business as; f-d-b-a - formerly doing business as; f-t-a<br />
- formerly trading as; p-d-b-a - previously doing business<br />
as; t-a - trading as.<br />
Bankruptcy cases listed in the Business Journal<br />
are filed with the U.S. Bankruptcy Court, Middle<br />
District of Pennsylvania, Wilkes-Barre division of the<br />
court.<br />
Chapter 7<br />
Case: 53557. Weir Mountain Transportation Inc.,<br />
R.R. 3, Box 3489, Saylorsburg, Pa. 18353. Filed:<br />
July 24, 2003.<br />
Case: 53746. Chardonnay Inc., R.R. #6, Box<br />
6003, East Stroudsburg, Pa. 18301. Filed: Aug. 5,<br />
2003.<br />
Case: 53894. Capital Computer Concepts Inc.,<br />
P.O. Box 58, Long Pond, Pa. 18334-0058. Filed:<br />
Aug. 11, 2003.<br />
Business Notes<br />
Breast cancer survivors can send a powerful message<br />
of hope through the "Gallery of Hope," an<br />
inspiring pantheon of photographic portraits commissioned<br />
by Blue Cross of Northeastern Pennsylvania.
By participating in the Gallery of Hope, survivors<br />
symbolically encourage others to fight breast cancer.<br />
Through their portraits they advocate early detection<br />
and treatment, and greater efforts at discovering a<br />
scientific cure. Blue Cross annually commissions<br />
portraits of breast cancer survivors for the Gallery of<br />
Hope. Each professionally produced portrait<br />
includes the survivor's photograph and a heartfelt<br />
personal story. Honorees are recognized during the<br />
annual Blue Cross reception held at the F.M. Kirby<br />
Center for the Performing Arts in Wilkes-Barre. This<br />
year's special guest is singer Natalie Cole. The<br />
gallery is displayed at various venues following the<br />
event. More than 70 breast cancer survivors have<br />
volunteered for the Gallery of Hope during the past<br />
four years. To be recognized in the Gallery of Hope,<br />
write to Marlene Hogrebe, Blue Cross of<br />
Northeastern Pennsylvania Community Relations, 19<br />
N. Main St., Wilkes-Barre, or call (570) 200-6302.<br />
The Devereux Pocono Center Advisory Board<br />
elected officers and approved the addition of a new<br />
member at its recent Annual Advisory Board meeting<br />
at the Sterling Inn in Newfoundland. The following<br />
officers were elected: G. Richard Garman, of<br />
Mountaintop, president; Barkley Stuart of Dallas,<br />
Texas vice president; and Michael Peifer of<br />
Greentown, secretary. Garman is director of Planned<br />
Giving for Wayne Memorial Hospital in Honesdale.<br />
Stuart is executive vice president and chief operating<br />
officer of Glazer’s, a wholesale distributors of wines<br />
and spirits in 10 central U. S. states. Peifer is a certified<br />
public accountant and is the treasurer for the<br />
County of Pike. Joining the Advisory Board as a new<br />
member is Janet Hunter of San Diego. Hunter and<br />
her husband are parents of a learning disabled adult<br />
daughter who resides and works at the Devereux<br />
Pocono Center. The other two Pocono Center staff<br />
members of the Advisory Board are executive director,<br />
Mary F. Seeley, and director of development,<br />
Jack Dennis. Today the Devereux Foundation consists<br />
of centers in 12 states and the District of<br />
Columbia offering a comprehensive system of care<br />
to children, adults and families with special needs<br />
that derive from behavioral, intellectual, psychological<br />
or neurological impairments. The Pocono Center,<br />
one of four centers in Pennsylvania, provides a wide<br />
range of treatment services to its clients who come<br />
from areas throughout the United States. For more<br />
information on the Pocono Center or the Devereux<br />
Foundation, contact Jack Dennis at (570) 676-3417.<br />
Double Diamond Companies Inc., owner and operator<br />
of Eagle Rock Resort in Hazleton has<br />
announced the development of a hotel with related<br />
amenities. The lodge at Eagle Rock is tentatively<br />
scheduled to open on Labor Day Weekend. Nestled<br />
within the beautiful backdrop of the Blue Mountains,<br />
Eagle Rock will boast the finest resort facilities in<br />
the region. Each guestroom is over-sized and<br />
equipped with a cozy fireplace, a bathroom with<br />
his/hers sinks, a separate tub and shower and a private<br />
balcony with spectacular views. "We will open<br />
our doors as the most luxurious hotel in Northeast<br />
Pennsylvania," says Peter Bonell, Sr., vice president<br />
of hospitality for Double Diamond. "It is our intention<br />
to offer the area a first class resort that will attract<br />
ground-breaking opportunities for the area and it’s<br />
businesses," Bonell says. The initial phase will<br />
include 46 deluxe rooms, a full-service salon and<br />
spa and a state of the art fitness center. Located<br />
adjacent to the hotel will be a swimming pool with a<br />
bathhouse and lighted tennis courts expected to be<br />
completed in the spring of 2004. Under construction<br />
as well, is a full service driving range. Phase two<br />
will include an additional 46 guestrooms plus a conference<br />
center for meetings and banquets. The Spa<br />
at Eagle Rock will also hold its grand opening on<br />
Labor Day weekend. The spa will offer an array of<br />
services including hair cuts, styles and colors, manicures<br />
and pedicures, Massages, facials, skin treatments,<br />
tanning beds and much more. Also, inside<br />
the relaxing spa is a state-of-the-art fitness center<br />
with weight training and cardiovascular equipment<br />
and a separate room for aerobics. Eagle Rock<br />
Resort has an 18-hole championship golf course, 14<br />
lighted ski slopes, snow tubing, an equestrian center<br />
with trail rides and boarding and many more exciting<br />
activities. It offers corporate rates, group packages,<br />
spa, golf and ski getaways, banquets and more.<br />
Call (570) 384-1378 for more information. Double<br />
Diamond Companies Inc. was formed in 1972 and is<br />
headquarter in Dallas, Texas. The company is recognized<br />
throughout the resort industry for its first-class<br />
resorts, challenging golf courses, beautiful amenities<br />
and professional service. Double Diamond’s portfolio<br />
includes over 10,000 acres of land including<br />
White Bluff Resort on Lake Whitney in Texas, The<br />
Cliffs Resort on Possum Kingdom Lake in Texas, The<br />
Retreat in Cleburne, Texas and Eagle Rock Resort in<br />
Hazleton. For additional information, contact Kelly<br />
Beres at Double Diamond Companies (214) 706-<br />
9893 or kberes@ddresorts.com, or Lloyd Williams,<br />
general manager at Eagle Rock Resort at (570) 384-<br />
1378 or Lwilliams@eaglerockresort.com<br />
The Executive Women’s Golf Association, (EWGA)<br />
Stroudsburg chapter has elected its officers for the<br />
2004 season. They are: Wendy S. Roeber, president;<br />
Linda P. Wasser, vice president; Wanda A. Hunter,<br />
secretary; and Lynda N. Moscatello, treasurer.<br />
Founded in 1994, EWGA is now in its second decade<br />
of promoting the growth of women’s golf with over<br />
16,000 members nationwide. The local Stroudsburg<br />
chapter has more than 200 members with Mountain<br />
Manor Golf Club in Marshalls Creek serving as host<br />
club. Weekly play is held every Wednesday at 5:30<br />
p.m. Clinics and various events are held throughout<br />
the year. Information can be obtained via the Web<br />
site, www.ewgastroudsburg.com. The national office<br />
can be viewed at www.ewga.com.<br />
The Innovation Center@Wilkes-Barre has named<br />
its advisory board. Board members are: Chris<br />
Alexander, King's College; Matt Alferio, First<br />
Insurance Center; Dr. Jeffrey Alves, Kirby Center for<br />
Free Enterprise; John Augustine, Innovation Center<br />
@Wilkes-Barre; John Blake, Gov. Rendell's northeast<br />
office; Frouke de Quillettes, Penn State Wilkes-Barre;<br />
Tom Druby, Blue Cross; Jerry Ephault, Ben Franklin<br />
Technology Partners; Kevin Foley, KKB; Dr. Tim<br />
Gilmour, Wilkes University; Chris Haran, Great Valley<br />
Technology Alliance Institute; Jim Hilsher, Mericle<br />
Commercial Real Estate; Ruth Hughes, Wilkes<br />
University SBDC; Atty. Joe Kluger, Hourigan Kluger<br />
Quinn; Mary Ann Lambert, M&T Bank; Tom Mailey,<br />
incubator consultant; Bob Max, NEPA Alliance; Chris<br />
Mencer, Penn State Hazleton; Paul Moran, King's<br />
College; Larry Newman, Urban Workshop; Atty. Lee<br />
Piatt, Rosenn, Jenkins & Greenwald; Philip Santarelli,<br />
Parente Randolph; Catherine Shafer, CDS Creative;<br />
John Sumansky, College Misericordia; Alan Wilcox,<br />
Luzerne County Community College; and Ed Yencha,<br />
PNC Bank.<br />
Leadership Lackawanna is accepting registrations<br />
for the Executive Program. Sponsored by<br />
Leadership Lackawanna, the Executive Program is<br />
designed to assist new area residents in making a<br />
knowledgeable transition to living in the community,<br />
and assist new executives develop a network of business<br />
contacts. The program is open to public and<br />
private sector professionals/key executives who<br />
have either recently moved to the greater<br />
Scranton/Lackawanna County area or have recently<br />
been promoted to an executive level position.<br />
Executives who have recently returned to the region<br />
are also encouraged to apply. Applicants should be<br />
interested in learning how Lackawanna County functions<br />
and be committed to enhancing the area's<br />
economy and quality of life. Through five weekly sessions,<br />
the participants have an opportunity to meet<br />
key business and community leaders and to receive<br />
an extensive overview of the area's history, economic<br />
and political structures, cultural affairs, and<br />
leisure amenities.Sessions are in September and<br />
October of 2003. Each seminar consists of at least<br />
two presentations that are facilitated by well-known<br />
experts in a variety of fields. All programs include<br />
cocktails and gourmet dinner. The series is limited to<br />
10 executive professional participants and their<br />
spouses or guests, and tuition is $650. To register,<br />
please contact Christina Fenton at (570) 342-7711,<br />
or at cfenton@scrantonchamber.com. Brochures are<br />
available at the Chamber, 222 Mulberry Street,<br />
Scranton. For more information, log on to www.leadershiplackawanna.com.<br />
In an effort to resolve the critical nursing shortage<br />
in the Northern Tier counties, Pennsylvania College<br />
of Technology is seeking approval from the<br />
Pennsylvania State Board of Nursing to offer a practical<br />
nursing program at its North Campus near<br />
Wellsboro beginning later this year. The initial<br />
approval for the program has been received. The proposed<br />
12-month vocational program will be scheduled<br />
Mondays-Thursdays for students who choose to<br />
work part-time while attending school. Clinical experiences<br />
will take place at Soldiers and Sailors<br />
Memorial Hospital and the Green Home, Wellsboro,<br />
as well as other area healthcare sites. Upon completion<br />
of the program, students will be eligible to take<br />
the practical nursing National Council licensure exam<br />
for full licensure as a licensed practical nurse. For<br />
more information about the proposed practical nursing<br />
program at the North Campus, call (570) 724-<br />
7703.<br />
Pennsylvania College of Technology’s School of<br />
Transportation Technology acquired four donated<br />
vehicles recently that will be used for instructional<br />
and transportation purposes. Toyota Motor Sales<br />
U.S.A. Inc. is donating a 2003 Camry LE and a 2003<br />
Corolla. The college also will receive a Dodge 1500<br />
truck from Daimler Chrysler and a 2003 Econovan<br />
from Ford Motor Co. For more information about the<br />
automotive programs at Penn College, call (570)<br />
327-4516, send e-mail to transportation@pct.edu, or<br />
visit www.pct.edu/schools/tt/ on the Web.<br />
Traffic safety, mass transit, aviation and highway<br />
construction will be among the numerous issues<br />
considered in central Pennsylvania’s long-range<br />
transportation plan, which SEDA-COG is currently<br />
developing. According to SEDA-COG’s Jim McAllister,<br />
program director for transportation and public safety,<br />
“The plan will not only encompass every aspect of<br />
transportation in the region, it will address the relationships<br />
between them — rail freight and highway<br />
freight, transportation systems here and their connections<br />
to other parts of the state. For instance,<br />
there are fresh-water ports in Erie and Pittsburgh<br />
and the Port of Philadelphia is a major departure<br />
point for overseas freight. What can we do in central<br />
Pennsylvania to improve our companies’ access to<br />
these ports?” In terms of airline service, the longrange<br />
plan will consider use patterns of air travelers.<br />
McAllister said, “We need to know why so many people<br />
in our region use the Baltimore/Washington<br />
Continues on page 55<br />
Saturday, November 15, 2003, 9 a.m. to 6 p.m.<br />
at the Sheehy-Farmer Campus Center at<br />
Kings College<br />
Are you in business?<br />
Are your customers<br />
women of discriminating taste?<br />
Yes? Then this event's for you!<br />
For a luxurious, upscale event...that's intimate, interactive and fun, we've<br />
created an elegant environment that will be the perfect setting to<br />
present your products or services to our attendees.<br />
Exhibitor space and Sponsorship Opportunities<br />
available.<br />
Why exhibit? Meet your target customers<br />
face to face, improve top-of-mind awareness and<br />
get in on this prestigious annual event that is<br />
heavily promoted in multiple media outlets.<br />
Event Features:<br />
* Inspiring Roundtable Discussions<br />
on a variety of topics: Eldercare,<br />
Parenting, Depression, Personal<br />
Growth, Overcoming Adversity<br />
and many more!<br />
*Beauty Makeover Advice<br />
*Massages<br />
* Health Screenings<br />
* And more!!!<br />
Call (570) 602-1175<br />
for an Exhibitor Prospectus<br />
or visit www.wvia.org<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 53
54 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
Regional Business<br />
B R I E F C A S E<br />
Donating used cell phones aids VRC<br />
Victims Resource Center (VRC) is<br />
launching a new fundraising effort to offset<br />
funding cutbacks for the upcoming<br />
fiscal year.Through this new program,<br />
used cell phones are collected and<br />
turned into Shelter Alliance, which then<br />
reimburses VRC up to $10 per phone.<br />
The proceeds received will help VRC<br />
meet its mission of providing crisis intervention<br />
and ongoing services for victims<br />
of crime in Wyoming County.<br />
Vicki Prekel and Miranda Tagliaterra, volunteers<br />
at VRC, have organized this project<br />
by designing flyers, creating boxes for<br />
phone collection, and contacting businesses<br />
and organizations to request participation.<br />
Businesses that are willing to<br />
have a phone collection box placed in<br />
their establishment can contact VRC at<br />
(570) 836-5544.Anyone who has a used<br />
cell phone to donate can look for the<br />
boxes in area businesses or drop it off at<br />
119 Warren Street,Tunkhannock.<br />
Victims Resource Center provides a myriad<br />
of confidential services including support<br />
groups,counseling,advocacy,and a 24-hour<br />
hotline for victims of crimes and prevention<br />
education programs for the community.VRC<br />
is a member agency of the Wyoming County<br />
United Way.For more information about<br />
Victims Resource Center,please call (570)<br />
836-5544 or visit www.vrcnepa.org.Above,<br />
left to right,are Miranda Tagliaterra,Vicki<br />
Prekel and Heidi Morgan.<br />
Tobyhanna tenant activity holds ribbon-cutting<br />
Foundation seeks new chief executive<br />
The Williamsport-Lycoming Foundation<br />
announced “with regret” that its president<br />
and chief executive officer, Kimberley<br />
Pittman-Schulz, will be stepping down<br />
from her post by mid-November.<br />
Pittman-Schulz relocated from the West<br />
Coast nearly seven years ago to accept<br />
her role as the first paid executive of this<br />
87-year old community foundation, and<br />
has been offered the opportunity to<br />
return to Washington.<br />
The foundation’s board of directors will<br />
begin a search for a new chief executive<br />
shortly. During Pittman-Schulz’s tenure,<br />
the foundation has expanded from a<br />
community foundation serving primarily<br />
Lycoming County into a regional<br />
resource serving the philanthropic needs<br />
of a seven-county area.<br />
While stock market conditions have<br />
impacted the foundation’s charitable<br />
portfolio in recent years, it has benefited<br />
from tremendous support from its<br />
donors, with the number of funds under<br />
management growing from 85 in 1997 to<br />
more than 200 current funds established<br />
for a wide range of community benefit<br />
purposes. During that time, annual grantmaking<br />
and charitable distributions for<br />
community needs and priorities more<br />
than doubled.With assets in excess of<br />
$42 million, the Williamsport-Lycoming<br />
Foundation remains one of the largest<br />
community foundations in the nation in<br />
relation to the population that it serves.<br />
“It has been a pleasure and an honor to<br />
work with Kimberley. She has been a<br />
driving force in working with the board<br />
and staff to raise the professionalism and<br />
philanthropic impact of our community<br />
foundation,” says Carol Sides, vice chair of<br />
the foundation’s board of directors. “She<br />
will be greatly missed, but we respect<br />
and understand her personal decision to<br />
return to the West.”<br />
Pittman-Schulz<br />
“It is with mixed emotions that my husband<br />
and I prepare to move on,” says<br />
Pittman-Schulz.“However, I have been<br />
blessed to work with a dedicated board,<br />
and I have had the opportunity to engage a<br />
caring group of professional staff to work<br />
side by side with me in serving the community.<br />
I’m leaving the foundation in the<br />
very capable hands of a knowledgeable<br />
staff and board of directors until the next<br />
chief executive is appointed.”<br />
Pittman-Schulz will conclude her<br />
responsibilities by mid-November to<br />
become the president of the Clark<br />
College Foundation in Vancouver,<br />
Washington. With assets of approximately<br />
$52 million, the Clark College Foundation<br />
is the largest single-campus community<br />
college foundation in the country.<br />
For additional information about<br />
the Williamsport-Lycoming<br />
Foundation, call (570) 321-1500, or<br />
visit www.wlfoundation.org.<br />
Metz receives ‘Golden Wishbone’ award from Make-A-Wish<br />
A ribbon-cutting ceremony held June 19 officially launched the opening of the Army<br />
Intermodal and Distribution Platform Management Office (AIDPMO) in the Logistics<br />
Support Activity Packaging, Storage and Containerization Center (LOGSA PSCC).<br />
LOGSA PSCC is a tenant activity, located at Tobyhanna Army Depot. The AIDPMO alleviates<br />
a readiness shortfall by serving as the single manager for all Army-owned containers,<br />
flatracks and distribution platforms, explained Brig. Gen. J.A. Mangual during<br />
his opening remarks. Mangual is the Department of the Army’s director of Force<br />
Projection and Distribution. LOGSA PSCC also celebrated its 40th anniversary this<br />
year, pointed out Niels Biamon, deputy for current operations at the U.S. Army<br />
Materiel Command (AMC), another guest speaker at the event. Other dignitaries in<br />
attendance for the grand opening ceremony included Thomas Edwards, deputy to the<br />
commander, U.S. Army Combined Arms Support Command; Col. Kurt Weidenthal II,<br />
commander, AMC LOGSA; Nelson Chandler and Don Stump,Transportation and<br />
Distribution Division, Army G-4;and Oscar Lollis, former director of LOGSA PSCC.<br />
Jeffrey Metz, vice president of operations for T.G.I. Friday’s Restaurants, was recently<br />
presented The Golden Wishbone award by Jessie Hardy, president and CEO, Make-A-<br />
Wish Foundation of Northeastern Pennsylvania. This award is the foundation’s highest<br />
honor and represents Metz’s and TGI Friday’s commitment and dedication above and<br />
beyond that of others to the organization’s mission and the children it serves.<br />
Seen at the presentation were, left to right, Metz, Hardy and Art Owens, director of<br />
program services, Make-A-Wish Foundation.
Continued from page 53<br />
International Airport. In planning for the future,<br />
should it be easier to get to airports in Harrisburg<br />
and Philadelphia? We also want to look at the role of<br />
airports in State College and Williamsport.”<br />
Completion of the long-range plan is expected to<br />
take 12 to 18 months, at a total cost of $90,000, of<br />
which $72,000 is being provided by the<br />
Pennsylvania Department of Transportation and the<br />
Federal Highway Administration. The balance will be<br />
met through local matching funds and in-kind services.<br />
The Sunbury Hill Neighborhood Task Force has<br />
begun to develop its strategic action plan. The task<br />
force is part of the Sunbury City Visions project,<br />
being coordinated through SEDA-COG’s Community<br />
Resource Center. Sunbury’s identified strengths are<br />
its historic significance and the city’s friendliness<br />
and spirit. Task force members are considering a<br />
new name for the neighborhood which extends from<br />
8th Street to the waterworks behind Sunbury<br />
Community Hospital and from Wolverton Street to<br />
the Pomfret Manor Cemetery.<br />
Store Depot Inc., a store supply distribution company<br />
has opened in Northumberland County. Place<br />
an order by 4 p.m. ET and receive it next morning<br />
(based on one day regular ground UPS delivery<br />
area). The Depot’s warehouse is stocked with items<br />
to help business owners provide the best possible<br />
service to their customers such as, hangers, display<br />
cases, paper and plastic bags, jewelry displayers,<br />
accessories and boxes, tagging guns and fasteners,<br />
gift wrap and accessories — to name a few. “We are<br />
your one stop source,” says Walt Lutz, president of<br />
Store Depot Inc. “Talk with a person, not an answering<br />
machine.” Visit the Depot’s Web site at<br />
www.storedepotinc.com. Orders can be placed on<br />
this secure site. Store Depot Inc. accepts all major<br />
credit cards, money orders and checks. Call toll free,<br />
1-866-643-3768. Fax orders to 866-640-3458.<br />
TNT—The Northeast Theatre, has a new Web site.<br />
For complete information on the Theatre's activities,<br />
visit: www.thenortheasttheatre.org. The site is updated<br />
regularly.<br />
Three depot employees will chair Tobyhanna Army<br />
Depot's Combined Federal Campaign (CFC) underway<br />
this month. The federal government's annual<br />
fund drive for local, national and international charities<br />
concludes in October. The depot's CFC committee<br />
has set a goal of $120, 000 for this year's drive,<br />
says CFC chairman Randy Simpson. Co-chairing the<br />
drive are Rose Gesell of Clifton and Laura Dumback<br />
of Scranton. The mission of the CFC is to support<br />
and promote philanthropy through a program that is<br />
employee focused, cost efficient and effective in providing<br />
federal employees the opportunity to improve<br />
the quality of life for all, said Simpson.<br />
Certifications &<br />
Licenses<br />
East Penn’s metals division was recertified by the<br />
Occupational Safety and Health Administration<br />
(OSHA) for its voluntary protection program (VPP). On<br />
April 7-11, the metals division, for the second time,<br />
achieved the elite STAR status. East Penn is the<br />
first battery manufacturer nationwide to have any<br />
part of its operation granted STAR recognition in the<br />
OSHA VPP receiving the first certification in October<br />
1999.<br />
Joseph Manda, mechanical designer, for Strunk-<br />
Albert Engineering received his Pennsylvania<br />
Professional Engineering (P.E.) license. The<br />
Pennsylvania P.E. license can only be awarded to<br />
those who serve at least a four-year internship under<br />
another licensed PA P.E., has a college degree, and<br />
successfully pass the daylong P.E. exam. Manda sat<br />
for the exam in April and was awarded his license in<br />
June. It was his first attempt to secure his license.<br />
As a licensed professional he has the ability to seal<br />
engineering drawings and is legally bound to the<br />
integrity of the design. Manda has been employed by<br />
Strunk-Albert Engineering for the past 12 years.<br />
Strunk-Albert Engineering is a mechanical and electrical<br />
consulting firm located in East Stroudsburg.<br />
Deeds<br />
Columbia County<br />
Wachovia Bank formerly known as: f-k-a First<br />
Union Bank (TSTE). Property Location: Benton.<br />
Seller: Michelle L. Cregar a-k-a Michelle L.<br />
Grenewich. Price: $2,613.85.<br />
Robert R. and Karen J. Hergan. Property Location:<br />
Catawissa Twp. Seller: Frederick M. and Jacqueline<br />
H. Long. Price: $239,900.<br />
Wilburton United Methodist Church. Property<br />
Location: Conyngham Twp. Seller: George and Anna<br />
Barlow. Price: $2,000.<br />
Gregory K. and Diane M. Fayock. Property<br />
Location: Scott Twp. Seller: George J. and Mary Jo<br />
Kuczynski. Price: $224,500.<br />
Robert A. and Stacey Brunozzi Jr., Property<br />
Location: Bloomsburg. Seller: Citifinancial Services<br />
Inc. Price: $30,000.<br />
MSY Investments LLC. Property Location:<br />
Berwick, Seller: Penn Petroco Inc. Price:<br />
$180,000.<br />
Christopher R. and Christina M. Dorothy. Property<br />
Location: Scott Twp. Seller: John F. and Irene C.<br />
Kropiewnicki and Helen A. Heller. Price: $288,000.<br />
Community Banks f-k-a Citizens National Bank.<br />
Property Location: Locust Twp., Seller: Marie<br />
Parkansky and Joseph A. Gaughan, Price:<br />
$4,622.33.<br />
Wells Fargo Home Mortgage Inc. Property<br />
Location: Hemlock Twp. Seller: William J. Petroski,<br />
Price: $1,863.04.<br />
First Columbia Bank & Trust Co., Property<br />
Location: Berwick. Seller: James M. and Lori Ann<br />
Palermo. Price: $4,681.42.<br />
Conesco Financial Consumer Discount Co.,<br />
Property Location: Berwick. Seller: Paul Robert and<br />
Sherri Dawn Prueitt. Price: $3,812.86.<br />
Charles E. and Patricia A. Porter. Property<br />
Location: Cleveland Twp. Seller: United States of<br />
America Farm Service Agency f-k-a Farmers Home<br />
Administration United States Department of<br />
Agriculture. Price: $102,000.<br />
Patricia D. Kukorlo, Property Location:<br />
Bloomsburg. Seller: Northwestern Human Services<br />
of Pennsylvania. Price: $170,000.<br />
Sandro M. and Christine W. Sorge. Property<br />
Location: Bloomsburg. Seller: Columbia Montour<br />
Council Boy Scouts of America. Price: $69,000.<br />
Eric I. And Maryanne E. Weisel. Property Location:<br />
Scott Twp. Seller: John C. and Marianne J.<br />
Menapace. Price: $272,000.<br />
John J. Hunter. Property Location: Beaver Twp.,<br />
Seller: Yamulla Trucking & Excavating Co. Inc.<br />
Price: $35,000.<br />
Edward R. and Laura A. Gleeson. Property<br />
Location: Cleveland Twp. Seller: Southern Columbia<br />
Corp. Price: $24,900.<br />
Richard L. and Joseph L. Barto. Property Location:<br />
Benton. Seller: Federal National Mortgage Asso. a-<br />
k-a Fannie Mae, Price: $37,000.<br />
Charles E. and Patricia A. Porter. Property<br />
Location: Cleveland Twp. Seller: United States of<br />
America United States Department of Agriculture<br />
Farm Service Agency f-k-a Farmers Home<br />
Administration. Price: $112,000.<br />
Keith W. and Carmen R. High. Property Location:<br />
South Centre Twp. Seller: Knorr Contracting Inc.,<br />
Price: $30,000.<br />
Berwick Industrial Development Assoc. Inc.,<br />
Property Location: Berwick. Seller: Deluxe Homes of<br />
PA Inc. f-k-a Donald E. Meske Enterprises Inc.<br />
Price: $1.<br />
Deluxe Homes of PA Inc. Property Location:<br />
Berwick and Briarcreek Twp. Seller: BID Assoc. Inc.<br />
Price: $1.<br />
George E. Zapata. Property Location: Locust Twp.<br />
Seller: Wm. Specialty Mortgage LLC. Price:<br />
$61,500.<br />
Town of Bloomsburg. Property Location:<br />
Bloomsburg. Seller: Warrior Run Holding Corp. and<br />
Gaylen M. and Gertrude R. Gerrish. Price: $0<br />
Route 11 Developers LLC. Property Location:<br />
Scott Twp. Seller: Piano Family Limited Partnership<br />
Continues next page<br />
September Events<br />
1 Deadline for community project submissions<br />
for PO-NE (Pocono Northeast) awards. The PO-NE<br />
awards are an annual event managed by the<br />
Pocono Northeast Development Fund (PNDF) on<br />
behalf of the NEPA Alliance that recognizes community<br />
development projects that have contributed to<br />
enhancing the quality of life in the region. Categories<br />
include: Community Improvement; Cultural<br />
Enrichment; Economic Development; Environmental<br />
Action; Healthcare; Human Services; Media/<br />
Special Events; and Recreation/Tourism. All past<br />
winners whose projects are still in operation are<br />
also encouraged to submit an update to be considered<br />
for a new commemorative award recognizing<br />
the program's 25th anniversary. For more information,<br />
contact NEPA at (570) 655-5581.<br />
1 Deadline for discount on booth space and<br />
grant application for 2004 EUROSATORY: International<br />
exhibition for Land/Air Defense & Security<br />
Forces in need of products and services for military<br />
protection and operations. Grants available to<br />
cover costs. For more information, contact Michael<br />
Horvath at the NEPA Alliance at (570) 655-5581.<br />
8 Transportation Enhancement Program<br />
Application Workshop. Program funding applications<br />
are now available for projects that have a<br />
relationship to the surface transportation modes<br />
(highway, transit, rails and trails) through the<br />
Pennsylvania Department of Transportation (PEN-<br />
NDOT) 2003-04 Transportation Enhancements<br />
Program. The Northeastern Pennsylvania Alliance<br />
(NEPA) and representatives from PENNDOT will be<br />
conducting a pre-application workshop for prospective<br />
applicants with projects located within Carbon,<br />
Monroe, Pike, Schuylkill, or Wayne Counties. The<br />
workshop will be held at the Monroe County Public<br />
Safety Center on Gypsum Road in Stroudsburg<br />
from 7 p.m. to 9 p.m. Directions to this facility can<br />
be found at www.monroeco911.com/oes-. htm. For<br />
the workshop registration form and additional information<br />
about the 2003-04 Transpor-tation<br />
Enhancements application, refer to www.dot.<br />
state.pa.us. To register for the workshop, contact<br />
Brian Langan, NEPA’s local government specialist<br />
at (570) 655-5581, ext. 255, or e-mail langan@<br />
nepa-alliance.org by Sept. 1. Registration forms<br />
downloaded from the PENNDOT Web site, may be<br />
faxed to NEPA at (570) 654-5137.<br />
9 Alternative Medicine and Rehabilitation,<br />
7 p.m. presented by Dr. Eric Petterson at the<br />
Schuylkill Rehabilitation Center, 300 Schuylkill<br />
Medical Plaza, Pottsville. Free and open to the public.<br />
Registration required. For more information, call<br />
Schuylkill Rehabilitation Center at (570) 621-9500.<br />
10 Plan to attend the Greater Wilkes-Barre<br />
Chamber's Annual Economic Outlook Breakfast,<br />
sponsored by PNC Bank, scheduled for September<br />
10 at the Woodlands. Come and listen to featured<br />
speaker Stuart Hoffman, senior vice president and<br />
chief economist for PNC Bank Corp, discuss our<br />
local, state and national economy. Register and pay<br />
online at www.wilkes-barre.org/calendar, or contact<br />
Trish Wilk at the Chamber at (570) 823-2101.<br />
11 NEPA Alliance Annual Dinner at the Hilton<br />
Scranton & Conference Center in Scranton. Keynote<br />
speaker is Joe Battipaglia, executive vice<br />
president and chief investment officer for Ryan,<br />
Beck & Co.LLC. For more information, visit<br />
www.nepa-alliance.org or call (570) 655-5581.<br />
12 Marywood University’s Conflict Resolution<br />
Institute is offering a certificate program in conflict<br />
resolution. The first of the series of elective courses<br />
to achieve the certificate is Mutual Gains<br />
Approach to Resolving Conflicts, offered on Friday,<br />
September 12 from 10 a.m. to 5 p.m. Cost of the<br />
course is $100 if registered by September 5, and<br />
$115 after September 5. For more information, call<br />
(570) 348-6237.<br />
15 Marywood University’s Conflict Resolution<br />
Institute is offering a certificate program in conflict<br />
resolution. The first of the series of required courses<br />
to achieve the certificate is Conflict Management<br />
and the Culture of Work, being taught by center<br />
coordinator, Dr. Michael Iluzzi, beginning on<br />
September 15 and continuing every Monday evening<br />
until October 6. Cost of the course is $275 if registered<br />
by September 8, and $290 after September 8.<br />
For more information, call (570) 348-6237.<br />
15 Local runners who register for the<br />
Steamtown Marathon before September 15 receive<br />
$10 off the $55 entry fee. Runners interested in<br />
competing in the eighth annual Steamtown<br />
Marathon scheduled for Sunday, October 12 at 8<br />
a.m. are encouraged to register for the race, which<br />
is already quickly filling up to its capacity of 2,500.<br />
To register, a runner can either go to the<br />
marathon’s Web site, www.steamtownmarathon.com<br />
and register on-line using a credit card, or<br />
use a printed version of the application from the<br />
Web site and mail it to Steamtown Marathon, P.O.<br />
Box 20126, Scranton, Pa. 18502. Wheelchair athletes<br />
must register by September 30. The<br />
Steamtown Marathon benefits the medically fragile<br />
children of St. Joseph’s Center, Scranton.<br />
15 - 19 King's College and NEPA's Pocono<br />
Northeast Development Fund are hosting The<br />
Grantsmanship Center's five-day workshop<br />
September 15-19, at King's College. The<br />
Grantsmanship Center is the world's oldest and<br />
largest grantsmanship training organization. The<br />
program is a five-day intensive workshop that combines<br />
expert instruction with practical exercises<br />
that take participants through the application<br />
process step by step. The cost of the workshop is<br />
$775 and includes a one-year membership in the<br />
Grantsmanship Center along with proposal reviews<br />
and access to funding databases covering foundation,<br />
corporate and government sources. Class size<br />
is limited to 25. Registration can be done online at<br />
www.tgci.com or by calling The Grantsmanship<br />
Center at (800) 421-9512.For more information:<br />
contact Marla Mensch, King's College, at (570)<br />
208-5900, ext. 5359, or The Grantsmanship<br />
Center, (800) 421-9512.<br />
16 Pocono Mountains Chamber of Commerce is<br />
hosting a one-day Human Resource conference<br />
scheduled for September 16 at the Fernwood<br />
Resort & Country Club.The event will feature over<br />
15 different HR-related topics and a luncheon discussion<br />
by regional employers of “Best Practices”<br />
in Human Resources. The cost of the Human<br />
Resource Conference is $85 and includes lunch.<br />
Participants interested in attending only the luncheon<br />
can do so for $25. Reservations can be made<br />
by contacting the Pocono Mountains Chamber of<br />
Commerce at (570) 421-4433 or e-mail mconway@poconochamber.net.<br />
This conference is<br />
designed to appeal to both the HR professional and<br />
today’s CEO by integrating the Human Resource<br />
application into business through workshops that<br />
are based on everyday business situations.<br />
16 The Brush Valley Regional Chamber of<br />
Commerce announces its first annual “Brush<br />
Valley Business Showcase.” Both members and<br />
non-members are invited to participate in the<br />
event. Vendor fees are based upon status as a<br />
member and restaurants who will be giving away<br />
free food samples will receive a deep discount.<br />
Table and linens will be included with the vendor<br />
fee, as well as a discount advertising package supplied<br />
by BILL 95FM, who will be promoting the<br />
event on the radio two weeks prior and hosting a<br />
live remote from the showcase. The event is open<br />
to the public, admission is free. The event will be<br />
held from 4 p.m. until 8 p.m. at the Team PA<br />
Career Link Center, 2 E. Arch Street, Shamokin.<br />
Contact the chamber office for vendor fees and<br />
new member special rates by calling (570) 648-<br />
4675 or e-mailing bvrc@minesurfer.com.<br />
17 PALS Renewal offered by the Education<br />
Department of Community Medical Center<br />
Healthcare System, 1800 Mulberry Street,<br />
Scranton. For more information or to register, call<br />
(570) 969-8986.<br />
17 & 18 Healthcare Provider CPR<br />
course, 6 p.m. to 10 p.m. offered by the<br />
Education Department of Community Medical<br />
Center Healthcare System. For more information or<br />
to register, call (570) 969-8986.<br />
18 End of Summer mixer at the Black Rock<br />
Brewing Company, Wilkes-Barre, from 6-8 p.m.<br />
sponsored by the Northeast Pa. Ad Club. The event<br />
will feature brewery tours, hors d'ouevres, cash<br />
bar. $17 member; $20 nonmembers. RSVP: Karen<br />
Saunders, (570) 476-7435 by September. 12.<br />
23 Healthcare Provider Renewal course,<br />
6 p.m. to 10 p.m., offered by the Education<br />
Department of Community Medical Center<br />
Healthcare System, 1800 Mulberry Street,<br />
Scranton. For more information or to register, call<br />
(570) 969-8986.<br />
25 An upcoming one-day seminar, “The<br />
Leadership Edge,” has been designed by Penn<br />
S E P T E M B E R<br />
S M T W T F S<br />
1 2 3 4 5 6<br />
7 8 9 10 11 12 13<br />
14 15 16 17 18 19 20<br />
21 22 23 24 25 26 27<br />
28 29 30<br />
State to help supervisors and managers enhance<br />
leadership skills. The seminar leaders are all highly<br />
experienced members of Penn State’s<br />
Management Development faculty. The seminar will<br />
feature three program tracks, each containing four<br />
focused skill-building sessions. Participants can<br />
stay with one track or mix and match sessions<br />
from different tracks. Track 1 — Working with and<br />
through Others: Essential Skills; Track 2 —<br />
Creating an Environment for Success: Team<br />
Management Skills; Track 3 — Meeting the<br />
Challenges of Leadership: Strengthening Personal<br />
Skills. The conference will be held on Sept. 25, at<br />
the East Mountain Business Center, Wilkes-<br />
Barre.For more information, or to register, visit<br />
www.outreach.psu.edu/C&I/LeadershipEdge or call<br />
800-PSU-TODAY (778-8632.)<br />
24 Customer Service Workshop, from 1 p.m.<br />
to 3 p.m. presented by Joan Simmons and sponsored<br />
by the Entrepreneurial Network-NEPA<br />
Alliance, in the NEPA Conference Room, Oak<br />
Street, Pittston. For more information, visit<br />
www.nepa-alliance.org or call (570) 655-5581.<br />
25 IV Therapy, offered by the Education<br />
Department of Community Medical Center<br />
Healthcare System, 1800 Mulberry Street,<br />
Scranton. For more information or to register, call<br />
(570) 969-8986.<br />
25 & 26 ACLS Provider offered by the<br />
Education Department of Community Medical<br />
Center Healthcare System, 1800 Mulberry Street,<br />
Scranton. For more information or to register, call<br />
(570) 969-8986.<br />
28 Seventh annual AIDS Walk 2003, Public<br />
Square, Wilkes-Barre. Registration 11:30 a.m.,<br />
walk begins 1 p.m. For more information, call (570)<br />
823-5808.<br />
29 Luzerne County Community College’s<br />
Foundation Scholarship Golf Tournament will take<br />
place on Monday, September 29 at the Blue Ridge<br />
Trail Golf Club, Mountaintop. The day begins at 11<br />
a.m. and includes lunch, noon tee off. At 5:30<br />
p.m. there will be cocktails, dinner, prizes and a<br />
raffle. Foursomes cost $500; foursome and tee<br />
sponsor, $600; foursome, tee and scholarship<br />
sponsor, $1,600 or $1,100; scholarship sponsor<br />
only, $1,000 or $500; dinner only, $50. Call (800)<br />
377-LCCC, ex. 7331 for details. Deadline to register<br />
is September 12.<br />
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 55
• JOIN THE TEAM •<br />
ADVERTISE WITH US!<br />
Call Bill Brennan • Sales Manager<br />
today at<br />
570.207.8547<br />
WEEKDAY LINEUP<br />
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Patrick Show features interviews with newsmakers<br />
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reporters and analysts, and a breakdown of the days<br />
hot topics with Patrick and his on-air sidekick Rob<br />
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ESPN Game Day (4-7PM) — Host Doug Brown<br />
runs down the day’s sports headlines, chats with bigname<br />
newsmakers and ESPN analysts, and previews<br />
the evening’s upcoming games.<br />
ESPN Game Night (7PM-MID) — Live hosts will<br />
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reports, previews, analysis, reviews and interviews<br />
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Price: $1.<br />
Lackawanna County<br />
Daniel Fedor. Property location: Waverly. Seller:<br />
John Morano. Price: $290,000.<br />
Joseph Saccon. Property location: Moosic. Seller:<br />
Glenmaura. Price: $269,000.<br />
Greg Potochnick. Property location: Moscow.<br />
Seller: 1st Heritage Financial. Price: $330,000.<br />
University of Scranton. Property location:<br />
Scranton. Seller: Flo Rossi. Price: $300,000.<br />
Stephen Brosky. Property location: Old Forge.<br />
Seller: S. Paranich. Price: $275,000.<br />
Chaudhari Family Ltd. Property location: Dunmore.<br />
Seller: M. Glassman. Price: $890,000.<br />
University of Scranton. Property location:<br />
Scranton. Seller: I. Nudelman. Price: $395,000.<br />
George Milarck. Property location: Archbald. Seller:<br />
G.F. Errigo. Price: $234,000.<br />
Kevin Hamel. Property location: Gouldsboro. Seller:<br />
J. Lukaszewski. Price: $399,000.<br />
Luzerne County<br />
Alan Ryder. Property location: Butler Township.<br />
Seller: Samuel Perta. Price: $249,900.<br />
Curtis Mattingly. Property location: Jackson<br />
Township. Seller: Heritage Hills Estates Inc. Price:<br />
$350,000.<br />
Voitek TV Sales and Service. Property location:<br />
Kingston Borough. Seller: Luzerne Co. Industrial<br />
Authority. Price: $227,000.<br />
Stephen Rosenthal. Property location: Kingston<br />
Borough. Seller: Glenn Panzer. Price: $209,000.<br />
Jeffrey Trumm. Property location: Kingston<br />
Borough. Seller: Terry Niemuth. Price: $279,000.<br />
Auto Properties. Property location: Plains<br />
Township. Seller: MW Land Inc. Price: $13,300,000.<br />
William Dacey. Property location: Wright Township.<br />
Seller: John Gardner. Price: $290,000.<br />
Frederick Thompson. Property location: Butler<br />
Township. Seller: Sand Springs Development. Price:<br />
$240,000.<br />
Thomas Hanson. Property location: Dallas<br />
Borough. Seller: Michael Duncan. Price: $370,000.<br />
Gregory Zumchak. Property location: Dallas<br />
Township. Seller: Patrick Deats. Price: $226,000.<br />
Robert Hines. Property location: Fairview Township.<br />
Seller: Douglas Paull. Price: $241,500.<br />
Thomas Hamill. Property location: Kingston<br />
Borough. Seller: Carl Charnetski. Price: $293,500.<br />
Steven Letts. Property location: Kingston Township.<br />
Seller: Walter Boris. Price: $410,000.<br />
Steven Distasio. Property location: Wright<br />
Township. Seller: Evergreen Hill Estates Inc. Price:<br />
$249,000.<br />
James Culhane. Property location: Wright<br />
Township. Seller: David Coldwell. Price: $257,500.<br />
George Mehalshick. Property location: Black Creek<br />
Township. Seller: Joseph Bott. Price: $300,000.<br />
Augustus Diana. Property location: Dallas<br />
Township. Seller: Phillip Kindler. Price: $212,000.<br />
Chris Heiberg. Property location: Fairview<br />
Township. Seller: Daniel McIntire. Price: $315,000.<br />
Smejj Inc. Property location: Hazle Township.<br />
Seller: Mary Louise Wright. Price: $650,000.<br />
Mark Kingston. Property location: Kingston<br />
Borough. Seller: John Kropp. Price: $660,000.<br />
Mark Kingston. Property location: Kingston<br />
Borough. Seller: Robert Blasé. Price: $200,000.<br />
Northern Realty. Property location: Kingston<br />
Borough. Seller: Louis Domiano. Price: $265,000.<br />
Jeffrey Trumm. Property location: Kingston<br />
Borough. Seller: Terry Niemuth. Price: $279,000.<br />
Samuel Perta. Property location: Larksville<br />
Borough. Seller: Robert Gill. Price: $215,000.<br />
Karyn Hilderbrand. Property location: Larksville<br />
Borough. Seller: Michael Duda. Price: $237,000.<br />
Randall Walsh. Property location: Ross Township.<br />
Seller: Lester Lynn. Price: $234,000.<br />
Auto Properties. Property location: Wilkes-Barre.<br />
Seller: MW Land Inc. Price: $13,300,000.<br />
Richard Uter. Property location: Butler Township.<br />
Seller: Sand Springs Development Corp. Price:<br />
$230,355.<br />
Terrance Herron. Property location: Dallas<br />
Borough. Seller: Donald Rood. Price: $245,000.<br />
Philip Pecuch. Property location: Duryea Borough.<br />
Seller: Healey Development Co. Price: $220,000.<br />
Michael Blazick. Property location: Fairview<br />
Township. Seller: Steven Griffin. Price: $264,000.<br />
Carl Charnetski. Property location: Harveys Lake<br />
Borough. Seller: Ivar Berg. Price: $335,000.<br />
Robert Sabella. Property location: Harveys Lake<br />
Borough. Seller: James Miles. Price: $250,000.<br />
Ganija Vucetovic. Property location: Hazleton City.<br />
Seller: Edward Tenetti. Price: $350,000.<br />
Andrea Sordoni. Property location: Jackson<br />
Township. Seller: David Dillon. Price: $540,000.<br />
Gwen Galasso. Property location: Jenkins<br />
Township. Seller: Lamar Moll. Price: $310,000.<br />
John Nardone. Property location: Lehman<br />
Township. Seller: Frank Svec. Price: $420,000.<br />
Michael Ell. Property location: Nanticoke City.<br />
Seller: Henry Wasilewsi. Price: $240,000.<br />
Carl Kotch. Property location: Sugarloaf Township.<br />
Seller: Randy Ervin. Price: $ 225,000.<br />
Scott Nicholson. Property location: Swoyersville<br />
Borough. Seller: Howard Klein. Price: $285,000.<br />
Monroe County<br />
Martin Sagofsky. Property location: Jackson<br />
Township. Seller: Meadow Run Builders Inc. Price:<br />
$440,000.<br />
Todd and Donna Levitt. Property location: Pocono<br />
Township. Seller: Audrey and Thomas Barr Sr. Price:<br />
$255,000.<br />
Michael and Tracey Casavant. Property location:<br />
Jackson Township. Seller: Mark and Rosemarie<br />
Wingertzahn. Price: $295,000.<br />
Violet Kata. Property location: Middle Smithfield<br />
Township. Seller: August and Julia Merlina. Price:<br />
$292,500.<br />
Taykut and Tulin Aydin. Property location: Pocono<br />
Township. Seller: Gaby Barriga. Price: $283,000.<br />
Eddie and Mary Vanderhoof. Property location:<br />
Stroud Township. Seller: Richard and Lorna David.<br />
Price: $468,000.<br />
Mountain Manor Inn Inc. Property location:<br />
Smithfield Township. Seller: Robert Shinaman. Price:<br />
$40,000.<br />
Ridge Top Village Owners Assn. Inc. Property location:<br />
Smithfield Township. Seller: Travel Marketing<br />
INC. (by sheriff). Price: $1,384.67.<br />
Chelsea Pocono Holdings LLC. Property location:<br />
Pocono Township. Seller: Outletter Associates LP,<br />
Crossings Factory Stores LLC, Insalaco Pocono Inc.<br />
Price $114,880,000 and $50,000.<br />
NE Burger & Sons Inc. Property location: Polk<br />
Township. Seller: New 1901 Corp. Price: $15,000.<br />
Eileen and Steven Siegel Sr. Property location:<br />
Hamilton Township. Seller: Wayne and Jacklynn<br />
Willet. Price: $265,000.<br />
Relocation Resources International Inc. Property<br />
location: East Stroudsburg. Seller: Timothy and<br />
Michelle Harrigan. Price: $269,000.<br />
Ashleigh and Bina Dani. Property location: East<br />
Stroudsburg. Seller: Relocation Resources<br />
International Inc. Price: $269,900.<br />
1723 West Main Street LP. Property location:<br />
Hamilton Township. Seller: Edward Koehler. Price:<br />
$260,000.<br />
Thomas and Eileen McPartland. Property location:<br />
Middle Smithfield Township. Seller: John McGowan<br />
and Sons Inc. Price: $200,000.<br />
Christopher Stockley. Property location: Middle<br />
Smithfield Township. Seller: Toll PA III LP. Price:<br />
$536,917.<br />
Michael Logan. Property location: Smithfield<br />
Township. Seller: C&M Homes at Shawnee LP.<br />
Price: $352,210.<br />
Floyd and Phyllis Halley. Property location: Stroud<br />
Township. Seller: Elias and Karen Morales. Price:<br />
$272,000.<br />
Six Eleven Development Corp. Property location:<br />
Mount Pocono. Seller: Monto Vision Realty Inc.<br />
Price: $650,000.<br />
Laurie and Robert Miller Jr. Property location:<br />
Stroud Township. Seller: Wendy O’Malley. Price:<br />
$365,000.<br />
James Anastasio. Property location: Tobyhanna<br />
Township. Seller: Gertrude Kerrick. Price: $575,000.<br />
East Stroudsburg School District. Property location:<br />
East Stroudsburg. Seller: Rosemarie and James<br />
Walker Sr. Price: $285,000.<br />
Jon and Mary Miller. Property location: Hamilton<br />
Township. Seller: George and Lori Osmun. Price:<br />
$350,000.<br />
Abdullha Juya. Property location: Hamilton<br />
Township. Seller: Mark and Catherine Burstein. Price:<br />
$300,000.<br />
Daniel and Joyce Herring. Property location:<br />
Tobyhanna Township. Seller: David and Inna<br />
Elvashvili. Price: $450,000.<br />
Vickiann and Jeffery Hicks. Property location:<br />
Stroudsburg. Seller: Stanley Zuba, David Prosser and<br />
Sue Steinberg (part.). Price: $380,000.<br />
Armando Garcia. Property location: Ross Township.<br />
Seller: Deck Creations Inc. Price: $257,000.<br />
Juan and Rafaelina Caraballo. Property location:<br />
Stroud Township. Seller: Troy and Mary Nauman.<br />
Price: $294,000.<br />
Richard and Lisa Bye. Property location: Stroud<br />
Township. Seller: John and Christine Reehl. Price:<br />
$310,000.<br />
Charles and Anne Hughes. Property location:<br />
Jackson Township. Seller: Nasser Sabokbar. Price:<br />
$262,000.<br />
Diane and Mark Cloeren. Property location: Middle<br />
Smithfield Township. Seller: Robert Gregoire. Price:<br />
$280,000.<br />
Lisa and Arthur Berry III. Property location:<br />
Stroudsburg. Seller: Anthony Akoury Est., William<br />
Morgan (Admr.). Price: $227,500.<br />
Robert and Marianne Nichols. Property location:<br />
Eldred Township. Seller: Alejandro Ortiz, Silvia<br />
Isaacs-Ortiz. Price: $287,000.<br />
Gary and Suzanne Campbell. Property location:<br />
Stroud Township. Seller: Richard and Barbara Mayer.<br />
Price: $282,500.<br />
Joseph and Tonia O‘Connor. Property location:<br />
Ross Township. Seller: Dwayne and Lori Duke. Price:<br />
$269,000.<br />
James and Barbara Roberts. Property location:<br />
Barrett Township. Seller: June and Harry Derby III.<br />
Price: $375,000.<br />
Donald and Rose Casey. Property location:<br />
Coolbaugh Township. Seller: George and April Verity.<br />
Price: $420,000.<br />
Wenshi Zhao and Jie Yu. Property location: Middle<br />
Smithfield Township. Seller: John McGowan and<br />
Sons Inc. Price: $325,000.<br />
56 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 57<br />
Peter Barone. Property location: Ross Township.<br />
Seller: Ricardo and Ginette Malinaro. Price:<br />
$255,000.<br />
Demmac LLC. Property location: Middle Smithfield<br />
Township. Seller: Fox Glen Apartments Inc. Price:<br />
$1,625,000.<br />
Michael and Vanessa Petrozzino. Property location:<br />
Jackson Township. Seller: Larry Buck. Price:<br />
$250,000.<br />
940 Commercial Inc., n/b/n/c Hill Farm Estates<br />
Inc. Property location: Ross Township. Seller: Kelly<br />
Lewis. Price: $500,000.<br />
Alicia Sanders. Property location: Middle Smithfield<br />
Township. Seller: Bank One NA. Amount: $265,000.<br />
Bradford Moses and Mary Possi. Property location:<br />
Coolbaugh Township. Seller: C. Herbert and Judy<br />
Schneider. Price: $305,000.<br />
Dilcia Phillips and Valerie Gowie. Property location:<br />
Hamilton Township. Seller: Vladimir, John and<br />
Anthony Melchiori. Price: $425,000.<br />
Paul Mason. Property location: Stroud Township.<br />
Seller: Matthew and Jacqueline Donovan. Price:<br />
$305,000.<br />
National Residential Nominee Services Inc.<br />
Property location: Stroud Township. Seller: Michael<br />
and Tracey Tanner. Price: $309,000.<br />
Kevin and Roxanne Hutchinson. Property location:<br />
Stroud Township. Seller: National Residential<br />
Nominee Services Inc. Price: $309,000.<br />
Theodore and Christine Auman. Property location:<br />
Barrett Township. Seller: John and Adelaide Bisbee.<br />
Price: $1,050,000.<br />
Herb and Denise Grainer. Property location:<br />
Smithfield Township. Seller: Karen Young. Price:<br />
$339,000.<br />
Wayne Dunlop and Lori Riede-Dunlop. Property<br />
location: Paradise Township. Seller: Arthur Evans and<br />
Carolyn Allen-Evans. Price: $259,700.<br />
William and Eva Pither. Property location: Pocono<br />
Township. Seller: Robert and Louise Szeligowski.<br />
Price: $410,000.<br />
Frederick and Alice Berthel. Property location:<br />
Chestnuthill Township. Seller: Glenn and Janet<br />
Tirpak. Price: $275,000.<br />
Ramis and Tatiana Gimadeyer. Property location:<br />
Hamilton Township. Seller: Steven and Terri Ewing.<br />
Price: $599,999.<br />
Kenbar Investment Group. Property location:<br />
Smithfield Township. Seller: W. Peter Ahnert Jr.,<br />
Abigail Ahnert, Emily Ahnert and Robert Ahnert II.<br />
Price: $631,250.<br />
Patricia Clifford. Property location: Ross Township.<br />
Seller: Deck Creations Inc. Price: $259,025.<br />
Brenda Leonard. Property location: Ross Township.<br />
Seller: Deck Creations Inc. Price: $296,900.<br />
Bruce and Marianne Brandli. Property location:<br />
Middle Smithfield Township. Seller: Frank and Alice<br />
Manhart. Price: $500,000.<br />
Fred and Janice Fantuzzi. Property location:<br />
Chestnuthill Township. Seller: LTS Development Inc.<br />
Price: $299,000.<br />
Robert and Laura Howe. Property location:<br />
Tobyhanna Township. Seller: Joseph and Temi Miller.<br />
Price: $465,000.<br />
Paul and Susan Miller. Property location: Hamilton<br />
Township. Seller: Elaina and Charles Prinzivalli. Price:<br />
$415,000.<br />
Christy Mara. Property location: Jackson Township.<br />
Seller: International Custom Built Homes Inc. Price:<br />
$395,000.<br />
Bradley Miller. Property location: Coolbaugh<br />
Township Seller: Frank and Linda Gleva. Price:<br />
$340,000.<br />
Michael and Roseanne Walters. Property location:<br />
Barrett Township. Seller: Louis and Ingrid Larsen.<br />
Price: $712,500.<br />
Ronald Baumann. Property location: Chestnuthill<br />
Township. Seller: Michael Stokes. Price: $655,000.<br />
James Ertle. Property location: Stroud Township.<br />
Seller: Lola Wary. Price: $295,000.<br />
Pike County<br />
Paul Forte. Property location: Hawley. Seller:<br />
Richard Schroeder. Price: $350,000.<br />
Evan Juro. Property location: Matamoras. Seller:<br />
Jeanne Reggio. Price: $200,000.<br />
Henryk Lodziato. Property location: Shohola. Seller:<br />
Dennis Heimbrook. Price: $300,000.<br />
Richard Cohen. Property location: Hawley. Seller:<br />
Charles Zimnik. Price: $242,500.<br />
Bonnie Zilenziger. Property location: Lords Valley.<br />
Seller: Paul Matarazzo. Price: $217,000.<br />
Gary Molampy. Property location: Hawley. Seller:<br />
Charles Schmalzle. Price: $259,900.<br />
Peter Dispenza. Property location: Hawley. Seller:<br />
William Curry. Price: $260,000.<br />
Peter Helms. Property location: Hawley. Seller:<br />
Albina Thoma. Price: $550,000.<br />
Jeffrey Drumheller. Property location: Milford.<br />
Seller: Joseph Lapera. Price: $239,000.<br />
Emrie Foster. Property location: Milford. Seller:<br />
Harlan Coben. Price: $345,000.<br />
Schuylkill County<br />
Oaks Gun Club, Inc. Property location: South<br />
Manheim Township. Seller: Donald Moyer. Price:<br />
$5,946.<br />
Robert Allen. Property location: Orwigsburg. Seller:<br />
Cedant Mobility Financial Co. Price: $254,000.<br />
Medical Plaza Partners. Property location:<br />
Pottsville. Seller: Pottsville Hospital and Warne<br />
Clinic. Price: $588,020.<br />
Pinebrook Residence. Property location: West<br />
Brunswick Township. Seller: Brookside Court<br />
Property Inc. Price: $200,000.<br />
Wayne County<br />
James DeLisi. Property location: Paupack. Seller:<br />
Timothy Congdon. Price: $565,500.<br />
James Cleary. Property location: Preston. Seller:<br />
Theta Land Corp. Price: $400,000.<br />
Keith Heilner. Property location: Lehigh. Seller:<br />
Warner Lent. Price: $380,000.<br />
Bruce Covey. Property location: Salem. Seller:<br />
Bruce Covey. Price: $340,346.<br />
Bruce Covey. Property location: Salem. Seller:<br />
Bruce Covey. Price: $230,000.<br />
Danuta Piwinska. Property location: Paupack.<br />
Seller: Alfred Marvin. Price: $245,000.<br />
Thomas Seyfarth. Property location: Salem. Seller:<br />
Joseph Marsico. Price: $295,000.<br />
Mary Grieve. Property location: Honesdale. Seller:<br />
Orley Mae White. Price: $220,000.<br />
Joseph Ghartey. Property location: Damascus.<br />
Seller: David Winner. Price: $405,000.<br />
Miles Scott Krieger. Property location: Preston.<br />
Seller: Carol Severs. Price: $277,000.<br />
James Tennant. Property location: Salem. Seller:<br />
Robert Halter. Price: $300,000.<br />
John Catrombon. Property location: Paupack.<br />
Seller: Charles Jurgensen. Price: $210,000.<br />
Waymart Wind Farm. Property location: Clinton.<br />
Seller: Russell Bass. Price: $230,000.<br />
Francis Henofer. Property location: Paupack. Seller:<br />
Candace Cianni. Price: $535,000.<br />
Stephen Paroby. Property location: Paupack. Seller:<br />
Elizabeth Novak-Wiggal. Price: $220,000.<br />
Stephen Putzi. Property location: Honesdale.<br />
Seller: John Weidner. Price: $350,000.<br />
Thomas Grozalis. Property location: Paupack.<br />
Seller: Leroy Wensel. Price: $430,000.<br />
George Brown. Property location: Oregon. Seller:<br />
Kent Brown. Price: $200,000.<br />
Joseph Hyer. Property location: Lake. Seller:<br />
Benjamin Franc. Price: $345,000.<br />
Frank Mina. Property location: Lake. Seller: Gary<br />
Gardner. Price: $308,000.<br />
Michael DeFex. Property location: Paupack. Seller:<br />
Arthur Lewis. Price: $255,000.<br />
Wyoming County<br />
Bruce Gendron. Property location: Tunkhannock<br />
Township. Seller: James Faerber. Price: $340,000.<br />
John Romero. Property location: Tunkhannock<br />
Borough. Seller: Sally Steele. Price: $200,000.<br />
Lavere Stiles. Property location: Eaton Township.<br />
Seller: Duwayne Kutz. Price: $365,000.<br />
Michael Stoko III. Property location: Overfield<br />
Township. Seller: Richard Lahey. Price: $495,000.<br />
Earnings<br />
For the 2003 second quarter, CTE reported diluted<br />
earnings per share (“EPS”) of $0.64, versus<br />
reported diluted EPS of $0.60 in the 2002 second<br />
quarter. Included in CTE’s 2003 second quarter<br />
reported diluted EPS is a $1.5 million (pre-tax), or<br />
$0.04 per share (after-tax), charge reflecting legal<br />
and financial advisory expenses in connection with<br />
CTE’s proposed recapitalization, which was<br />
announced on April 25, 2003. CTE’s 2002 second<br />
quarter reported diluted EPS included the effect of<br />
a $2.0 million (pre-tax) charge, or $0.05 per share<br />
(after-tax), related to the impairment of WorldCom<br />
receivables, and a $2.1 million (pre-tax), or $0.05<br />
per share (after-tax), positive settlement in connection<br />
with CTE’s 2000 restructuring charge. CTE<br />
ended the 2003 second quarter with a total of<br />
473,375 switched access lines installed, reflecting<br />
an increase of 18,437 switched access lines<br />
installed in the past 12 months, or a growth rate of<br />
4 percent. CTE’s consolidated revenues in the<br />
2003 second quarter were $83.0 million, a growth<br />
rate of 6 percent versus the 2002 second quarter.<br />
The 2002 second quarter consolidated revenues of<br />
$78.3 million included a $2.0 million charge in<br />
connection with WorldCom receivables. CTE’s consolidated<br />
operating income in the 2003 second<br />
quarter was $25.2 million, which reflected a 4 percent<br />
growth rate versus last year’s second quarter.<br />
CTE’s 2002 second quarter operating income of<br />
$24.1 million reflected both the aforementioned<br />
$2.0 million pre-tax WorldCom charge against revenues,<br />
as well as the aforementioned $2.1 million<br />
pre-tax positive settlement related to CTE’s 2000<br />
restructuring charge. For the 2003 second quarter,<br />
CTE reported net income of $15.2 million, versus<br />
reported net income of $14.1 million in the 2002<br />
second quarter. Consolidated capital expenditures<br />
(“CAPEX”) were $12.1 million in the 2003 second<br />
quarter, versus CAPEX of $14.0 million in the year<br />
ago quarter.<br />
Commonwealth Telephone Company (“CT”) had<br />
a total of 338,340 switched access lines installed<br />
at the end of the 2003 second quarter – a growth<br />
rate of 1 percent versus last year. CT’s residential<br />
additional line penetration was 40 percent at the<br />
end of the quarter. CT’s business line growth in<br />
Continues on next page<br />
december 2003<br />
The Business Journal<br />
Wants To Showcase Our<br />
Area’s Best And Brightest!<br />
In December, the Northeast Pennsylvania Business Journal will<br />
produce a special section in our publication on our region’s best<br />
and brightest - our “Top 20 Under 40.” We are looking for readers<br />
to nominate a business owner, entrepreneur or senior-level company<br />
official to be spotlighted. The individuals we seek to honor must be<br />
39 years of age or younger and play a decision-making role in a<br />
business or organization.<br />
To nominate yourself or someone else, simply go to the Business<br />
Journal website at www.npbj.com and click on “20 Under 40” for a<br />
nomination form. Or mail your nomination to the Business Journal at<br />
149 Penn Avenue, Scranton, PA 18503. Be sure to include the name of<br />
the nominee, his or her position in the company, age, and why he or<br />
she should be honored. If you are nominating someone else, include<br />
your name and contact information.<br />
Publication Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . December 2003<br />
Nomination Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . October 15, 2003<br />
To advertise in this special supplement...<br />
Ad Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . November 7, 2003<br />
149 Penn Avenue, Scranton, PA 18503<br />
20<br />
u nder<br />
40<br />
Call 570-207-9001<br />
Toll Free 1-877-584-3561<br />
Fax 570-207-3452
58 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
the 2003 second quarter was 3 percent versus the<br />
2002 second quarter. CT’s 2003 second quarter<br />
revenues grew 8 percent to $51.2 million, versus<br />
revenues of $47.5 million in the 2002 second<br />
quarter. The 2002 second quarter revenue figure<br />
reflects a $2.0 million charge in connection with<br />
WorldCom receivables. CT’s second quarter revenue<br />
growth was primarily driven by increased<br />
access minutes of use, rate changes in the NECA<br />
(National Exchange Carrier Association) average<br />
schedule settlement formula that took effect in July<br />
2002, and 6 percent growth in enhanced services.<br />
CT’s 2003 second quarter operating income was<br />
$23.1 million, a 22 percent increase over last year.<br />
This solid growth in operating income was primarily<br />
driven by growth in high-margin access revenues,<br />
continued focus on cost control and the impact of<br />
the $2.0 million WorldCom receivables charge,<br />
which is included in CT’s 2002 second quarter<br />
results. CT’s 2003 second quarter CAPEX were<br />
$5.9 million versus $8.0 million in the 2002 second<br />
quarter. The change in CAPEX is substantially<br />
due to timing.<br />
CTSI, LLC (“CTSI”), during the 2003 second<br />
quarter, CTSI installed 4,453 net access lines,<br />
ending the quarter with 135,035 net access lines<br />
installed – a growth rate of 13 percent versus the<br />
2002 second quarter. At the end of the 2003 second<br />
quarter, 98 percent of CTSI’s access lines<br />
were “on-switch,” and 52 percent were “on-net”<br />
(defined as 100 percent on CTSI’s owned network).<br />
CTSI’s business/residential line split at the end of<br />
the 2003 second quarter was 90 percent/10 percent.<br />
CTSI’s 2003 second quarter revenues were<br />
$21.5 million, a growth rate of 1 percent versus<br />
revenues of $21.3 million in the 2002 second<br />
quarter. This relatively flat growth rate was expected<br />
due to several factors that affected the quarterover-prior-year-same-quarter<br />
access revenue comparison<br />
at CTSI, including a modification to transport<br />
billings related to access trunking in last<br />
year’s third quarter, the continued implementation<br />
of the Federal Communications Commission’s<br />
(“FCC”) mandated interstate access rate reduction<br />
and further implementation of the FCC Order related<br />
to local reciprocal compensation. CTSI’s operating<br />
income in the 2003 second quarter was $2.5<br />
million, versus operating income of $5.3 million in<br />
the 2002 second quarter. CTSI’s 2002 second<br />
quarter operating income included a $2.1 million<br />
positive settlement in connection with CTE’s 2000<br />
restructuring charge. CTSI’s 2003 second quarter<br />
capital expenditures were $5.6 million, versus $5.4<br />
million in the year ago quarter.<br />
Northeast Pennsylvania Financial Corp. (the<br />
"Company") (NASDAQ: NEPF), the holding company<br />
for First Federal Bank (the "Bank"), reported a net<br />
loss of $1.1 million, or $(.28) diluted earnings per<br />
share, for the three months ended June 30, 2003,<br />
which was a decline from the prior year comparable<br />
quarter net income of $944,000, or $.22 diluted<br />
earnings per share. All prior period amounts set<br />
forth in this release reflect the anticipated restatement<br />
of the financial results for those prior periods<br />
as discussed below. The decline was primarily due<br />
to:<br />
■ a $520,000 reduction in non-interest income<br />
due to the recognition of a $1.5 million impairment<br />
loss related to an equity investment by the<br />
Company, partially offset by a $980,000, or 44%,<br />
increase in other non-interest income;<br />
■ a $974,000 decline in net interest income as<br />
a result of an 18 percent decline in the net interest<br />
margin from 2.98 percent to 2.44 percent;<br />
■ a $124,000 increase in the provision for loan<br />
losses due to an increase in classified loans; and<br />
■ a $107,500 impairment loss in connection<br />
with the closure of three bank offices as of July 1.<br />
The reported net loss for the June 2003 quarter<br />
was also a decline from the $1.0 million net<br />
income, or $.26 diluted earnings per share, for the<br />
quarter ended March 31, 2003. The decrease was<br />
due to:<br />
■ a $240,000 increase in the provision for loan<br />
losses due to an increase in classified loans;<br />
■ gains realized in the restructure of the investment<br />
portfolio in the March quarter of $1.1 million<br />
(pre-tax) versus the pre-tax gains realized in the<br />
June quarter of $386,000 for continued restructure<br />
of the investment portfolio and a partial<br />
restructure of the adjustable rate mortgage portfolio;<br />
■ the recognition of the $1.5 million impairment<br />
loss for an equity investment; and<br />
■ the $107,500 impairment loss related to the<br />
July 2003 office closings.<br />
The net interest margin for the June 2003 quarter<br />
of 2.44 percent was approximately the same as<br />
the 2.43 percent net interest margin for the March<br />
2003 quarter. Net income for the nine months<br />
ended June 30, 2003 was $643,000, or $.16<br />
diluted earnings per share, compared to $3.0 million,<br />
or $.69 diluted earnings per share for the previous<br />
fiscal year period. This decline in net income<br />
was a result of the $3.0 million, or 16 percent,<br />
contraction in net interest income due to a decline<br />
in the net interest margin from 3.12 percent to<br />
2.46 percent, the $1.5 million impairment loss on<br />
the equity investment and a $2.8 million increase<br />
in operating expenses as a result of the new branding<br />
campaign and staffing and occupancy increases.<br />
The decline was partially offset by a $139,000,<br />
or 7 percent, reduction in the provision for loan<br />
losses, $1.2 million more from gains on sales of<br />
investments and loans as well as increases in fees<br />
generated from the banking, insurance, investment<br />
and trust lines of business.<br />
On July 21, 2003, the Company announced it<br />
was restating its prior period earnings for the fiscal<br />
years from 1998 through 2002 and for the<br />
December 2002 and March 2003 quarters to correct<br />
errors in the accounting for the indirect auto<br />
loan portfolio and purchased mortgage and consumer<br />
loan portfolios. E. Lee Beard, president and<br />
CEO, noted that the recently identified errors resulted<br />
primarily from computer program coding errors<br />
that impacted the calculation of interest income<br />
earned on the indirect auto loans and from the<br />
amortization of the premiums related to purchased<br />
mortgage and consumer loans. The earnings discussed<br />
throughout this release reflect the proper<br />
interest earned rates for these loans. The<br />
Company is in the process of preparing an amended<br />
form 10-K for fiscal year 2002 and forms 10-Q<br />
for the December 2002 and March 2003 quarters.<br />
Until such amendments, including restated financial<br />
statements, are filed, the Company's previously<br />
filed periodic annual and quarterly reports,<br />
including financial statements and auditor's reports<br />
thereon, should not be relied upon.<br />
The anticipated effect of the restatements is to<br />
reduce the Company's capital by $3.2 million as of<br />
March 31, 2003. This restatement has no impact<br />
on the Company's or the Bank's cash flows and<br />
the Bank continues to be well-capitalized under regulatory<br />
capital requirements. At June 30, 2003, the<br />
total tier-1 capital ratio for the Bank was 6.69 percent<br />
and total capital to assets was 7.30 percent<br />
for the company. The accounting errors do not<br />
impact any loan customers. The Bank's deposits<br />
continue to be insured by the FDIC. Management<br />
affirmed that the accounting errors that led to the<br />
restatement were unintentional. Steps have been<br />
taken to ensure that no other similar system errors<br />
have occurred. Staffing, system and procedural<br />
changes are being made to ensure such errors do<br />
not occur in the future. As part of these changes,<br />
the Company hired Jerry Holbrook as interim CFO<br />
and engaged The Outsourcing Partnership LLC to<br />
provide internal audit services. Holbrook previously<br />
served as CFO for E-Duction Inc., SVP for First USA<br />
Bank and as Controller for WSFS Financial Corp.<br />
Net interest income for the current quarter<br />
decreased $974,000, or 16 percent, over the prior<br />
year comparable quarter. The decrease reflects a<br />
53 basis point decline in the yield on the mortgage<br />
portfolio, due to payoffs of higher yielding loans<br />
and generally lower interest rates on originated<br />
loans, and a 163 basis point decrease in the yield<br />
on investments. The decrease in interest income<br />
for the quarter was partially offset by a lower cost<br />
of deposits due to the current low interest rate<br />
environment. Since June 2002, the Bank has<br />
increased transaction accounts by 31 percent, to<br />
40 percent of total deposits, in an effort to<br />
decrease the reliance on higher-rate time deposits.<br />
The Company has $15 million in outstanding Trust<br />
Preferred Securities (TRUPs) with an interest rate<br />
floating with the three-month LIBOR and $7 million<br />
outstanding with an interest rate floating with the<br />
six-month LIBOR. The $22 million of TRUPs added<br />
$267,000 to interest expense for the June 2003<br />
quarter. The Company used a portion of the TRUPs<br />
proceeds to purchase $10 million of Bank Owned<br />
Life Insurance (BOLI) in April 2002, adding<br />
$133,000 of non-interest income during the June<br />
2003 quarter and $445,000 during the nine<br />
months ended June 30, 2003. The earnings rate<br />
on the BOLI adjusts annually in April and was<br />
reduced by 1.00 percent on April 3, 2003.<br />
Net interest income and net interest margin for<br />
the three months ended June 30, 2003 were basically<br />
comparable to the March 2003 quarter. This<br />
was accomplished in the face of generally declining<br />
interest rates with a combination of an increase in<br />
the higher yielding consumer loan portfolio balances,<br />
a reduction in the cost of deposits and the<br />
stabilization of cash flows from the investment<br />
portfolio restructuring that began in the March<br />
2003 quarter.<br />
The fiscal year-to-date net interest income<br />
declined $3.0 million compared to the nine month<br />
period ended June 30, 2002, primarily due to the<br />
124 basis point reduction in the yields on the earning<br />
assets, mortgage payoffs and an increase in<br />
borrowed funds. The reductions were partially offset<br />
with declines in costs of deposits and an<br />
increase in the investment securities portfolio balances.<br />
The provision for loan losses for the current quarter<br />
increased by $124,000, to $850,000, compared<br />
to the three months ended June 30, 2002<br />
and increased by $240,000 from the quarter<br />
ended March 31, 2003. The increase was primarily<br />
attributable to additional reserves established for<br />
the increase in classified loans. The ratio of<br />
allowance for loan losses to net loans increased to<br />
1.15 percent, compared to 1.00 percent at June<br />
30, 2002 and 1.06 percent at March 31, 2003.<br />
At June 30, 2003, non-performing assets<br />
increased by $2.1 million to $6.9 million, or .78<br />
percent of total assets, compared to $4.8 million,<br />
or .53 percent at September 30, 2002 and from<br />
the $5.0 million or .55 percent level at March 31,<br />
2003, primarily due to a $1.7 million commercial<br />
loan that went into bankruptcy. The Bank has previously<br />
written off $100,000 of this loan, has established<br />
additional reserves and believes this loan is<br />
adequately collateralized by the U.S. Dept. of<br />
Agriculture and other collateral.<br />
Total delinquencies as of June 30, 2003 for retail<br />
mortgage loans, consumer (other than auto), and<br />
auto loans were 1.24 percent, 2.23 percent and<br />
0.95 percent of total loans, respectively. Net loan<br />
charge-offs were $672,000 for the quarter ended<br />
June 30, 2003, compared to net loan charge-offs<br />
of $879,000 for the quarter ended June 30, 2002<br />
and $515,000 for the quarter ended March 31,<br />
2003. Net loan charge-offs increased during the<br />
quarter due to a change in the method of recognizing<br />
impairment loss at the time it becomes 90<br />
days delinquent instead of at the time of foreclosure.<br />
Net loan charge-offs, as a percentage of total<br />
loans for the current quarter, were 13 basis points<br />
and for the fiscal year-to-date were 31 basis points.<br />
Non-interest income for the current quarter<br />
decreased $520,000, or 23 percent, over noninterest<br />
income for the prior year comparable quarter<br />
due to the Company's recognition of the $1.5<br />
million impairment loss for its equity investment in<br />
convertible preferred stock in a start-up mortgage<br />
banking firm specializing in multi-state, small<br />
builder loans. The Company purchased $2 million<br />
of convertible preferred stock in the company in fiscal<br />
2000. Pre-tax losses of $500,000 had been<br />
recognized by the Company previously. The lending<br />
firm continues to operate with historical highs in<br />
loan commitments; however, efforts to raise additional<br />
equity capital have proven unsuccessful and<br />
the company's contract with an investment banker<br />
expired during the quarter. The Bank's loans originated<br />
through the program have been fully repaid<br />
with no losses. The Bank is no longer a lender in<br />
this program. Additionally, no tax benefit has been<br />
recognized for the impairment loss due to a lack of<br />
expected future capital gains. The Company holds<br />
no other similar investments.Total non-interest<br />
income accounted for 13 percent of interest<br />
income plus non-interest income (gross revenue)<br />
for the June 2003 quarter and 19 percent of gross<br />
revenue for the nine months ended June 2003.<br />
Non-interest income was $8.1 million for the nine<br />
months ended June 30, 2003, compared to $5.4<br />
million for the comparable nine-month period ended<br />
June 30, 2002 as the current period reflected $1.5<br />
million gain-on-sale of securities and loans, as well<br />
as increased fee income earned from the banking,<br />
insurance, investment and trust lines of business.<br />
The prior year period included $332,000 of gain on<br />
sale of $50 million of indirect auto loans. The<br />
cross sales to customers among the lines of business<br />
has enhanced the service fee, insurance,<br />
investment and trust related non-interest income.<br />
Non-interest expense increased $800,000, or 13<br />
percent, for the quarter ended June 30, 2003 compared<br />
to the quarter ended June 30, 2002 and<br />
$231,000, or 4 percent, compared to the quarter<br />
ended March 31, 2003. The increase from the<br />
June 2002 quarter was primarily due to increased<br />
staffing for business development, a $107,500<br />
impairment loss (on a pre-tax basis) recognized in<br />
relation to the pending sale of two free-standing<br />
bank offices closed on as of July 1, 2003 and<br />
increased occupancy costs as a result of the addition<br />
of three offices purchased from Schuylkill<br />
Savings in January 2002. The fiscal year-to-date<br />
non-interest expenses for the nine months ended<br />
June 30, 2003 increased 16 percent over the prior<br />
year comparable period, as a result of increases in<br />
staffing, the impairment loss related to the sale of<br />
closed offices and occupancy expenses associated<br />
with the acquisition of offices from Schuylkill<br />
Savings in January 2002, as well as the increases<br />
in marketing costs for the new branding campaign.<br />
Penn National Gaming Inc. (Nasdaq: PENN) reported<br />
record second quarter results for the period ending<br />
June 30. The 2003 second quarter GAAP operating<br />
results are in line with the revised financial guidance<br />
issued by the company on June 10. Penn<br />
National’s 2003 second quarter diluted earnings per<br />
share without Hollywood Casino-Shreveport were<br />
$.47, ahead of the revised financial guidance of<br />
$.45 issued by the company on June 10 and exceeding<br />
the First Call analyst consensus estimates. Net<br />
revenues for the quarter rose 98 percent to $325<br />
million, compared to $164.1 million in the second<br />
quarter of 2002. Net income and diluted per share<br />
earnings computed in accordance with generally<br />
accepted accounting principles rose to $15.5 million,<br />
or $.38 per diluted share in the second quarter of<br />
2003 from $9.2 million or $.23 per diluted share in<br />
the second quarter of 2002. Excluding a pre-tax<br />
charge of $3 million, or $.05 per share after tax, for<br />
loss on fair value of interest rate swaps, adjusted<br />
earnings per share for the second quarter of 2002<br />
was $.28. Second quarter 2003 EBITDA rose 98.6<br />
percent to $71.7 million, from $36.1 million in the<br />
second quarter of 2002. Income from operations in<br />
the second quarter of 2003 rose 95.9 percent to<br />
$52.8 million, from $27 million in the second quarter<br />
of 2002. Per share results are based on 40.5<br />
million and 40 million diluted weight average shares<br />
outstanding for the 2003 and 2002 periods, respectively,<br />
and have been adjusted to reflect the June<br />
2002 two-for-one stock split.<br />
Grants<br />
The Blue Ribbon Foundation of Blue Cross of<br />
Northeastern Pennsylvania announced it is seeking<br />
opportunities to partner with nonprofit organizations<br />
that are interested in creating and implementing obesity<br />
prevention and intervention programs in the 13<br />
counties of northeastern and northcentral<br />
Pennsylvania. The Blue Ribbon Foundation has committed<br />
$500,000 over a three-year period toward<br />
fighting obesity through its “well weighs” initiative.<br />
Grants of up to $75,000 will be distributed to several<br />
projects that integrate long-term nutritional, physical,<br />
behavioral and/or medical interventions to promote<br />
healthy lifestyle behaviors, eating habits and<br />
increased physical activity as part of a person’s daily<br />
life. Nonprofit organizations that are interested in<br />
“well weighs” can express their desire to participate<br />
by submitting a letter of interest to the foundation.<br />
Letters will be accepted until September 15 and<br />
should include a description and general overview of<br />
the proposed project, including goals, objectives,<br />
expected outcomes and process measures with a<br />
defined mechanism for reporting health outcomes; a<br />
copy of the resume or curriculum vitae of those<br />
responsible for implementing and evaluating the program;<br />
an estimate of funds needed for the project,<br />
and IRS certification of tax-exempt, charitable status.<br />
The foundation will review letters of interest and several<br />
applications will be selected to submit more<br />
detailed, formal proposals by December 1. A pre-proposal<br />
conference will be held to provide technical<br />
assistance and feedback to the prospective applicants<br />
that are identified through the letter of interest<br />
process. Grants will be awarded to support the<br />
development and implementation of innovative programs<br />
beginning January 2004. Subsequent annual<br />
payments will depend on continued satisfactory<br />
progress toward goals.<br />
The Williamsport-Lycoming Foundation, the 86-<br />
year-old foundation serving Lycoming County and the<br />
surrounding region, approved nearly $50,000 in<br />
grant funding during its recent mini-grant cycle. The<br />
Williamsport-Lycoming Foundation board approved<br />
$48,325 in grant funding from the unrestricted funds<br />
available to support initiatives benefiting residents of<br />
Lycoming County to the following organizations:<br />
American Rescue Workers, $10,000 grant to support<br />
the revitalization renovation project to update<br />
and renovate the facility that provides emergency<br />
shelter and houses male residents in an effort to<br />
help them rise above their current situations;<br />
Bethesda Day Treatment Center, $5,000 grant to<br />
provide funding to purchase program materials and<br />
equipment for the Montoursville facility, which provides<br />
specialized education and counseling for adolescents;<br />
Curtain Middle School PTO, $6,000 grant<br />
to assist with the restoration and conservation of 20<br />
locally designed murals depicting Longfellow’s poem,<br />
“Hiawatha,” so that they may once again be displayed<br />
in the school and the community; Jersey<br />
Shore Public Library, a grant of up to $4,192 to purchase<br />
four computers that have the capacity to<br />
accommodate the newer educational software for<br />
the children’s section of the library; Kiwanis Club of<br />
Williamsport, $6,735 grant to construct a second<br />
modern restroom facility and replace the roof on the<br />
main portion of the lodge at the Camp Kiwanis so it<br />
can continue to serve many youth groups; Lycoming<br />
County Health Improvement, $6,998 grant to support<br />
a youth survey that will help identify health-related<br />
risk factors in the community affecting the lives<br />
of area young people; this data will be available to<br />
other local agencies to guide efforts in meeting community<br />
needs; YMCA of Williamsport, $9,400 grant<br />
to provide support for an afterschool activity program<br />
(ASAP) with the goals of reducing childhood obesity,<br />
and educating both children and their parents about<br />
the risks associated with obesity. The Williamsport-<br />
Lycoming Foundation’s next deadline for mini-grant<br />
and regular grant application submission is<br />
September 1. Potential applicants are strongly<br />
encouraged to call Debbie Mader Miller, manager of<br />
program and scholarship services, at 321-1500 to<br />
discuss potential requests before submitting an<br />
application.<br />
Steven A. Solieri, Ph.D., assistant professor of<br />
accounting at The University of Scranton, has<br />
received a $30,000 grant from the Research<br />
Foundation of the Institute of Internal Auditors to perform<br />
a field study entitled “Internal Audit’s Role in<br />
the Corporate Governance Process: Restoring the<br />
Public Trust in Accounting.” As a large part of this<br />
project, Solieri and his co-author, Andrew Felo, Ph.D.,<br />
of Pennsylvania State University - Great Valley, will be<br />
visiting a number of Fortune 1000 companies and<br />
studying interactions between the internal audit function<br />
and the corporate governance structures of the<br />
companies. The project is scheduled for completion<br />
in March 2004. Solieri has completed four master’s<br />
degrees in business administration, manufacturing<br />
management, information systems, and accounting,<br />
and received his Ph.D. in management and accounting<br />
from Binghamton University. Solieri, Lake Ariel,<br />
has been a Certified Public Accountant for the past<br />
18 years with a license to practice in four states.<br />
Congressman Don Sherwood announced two federal<br />
grants that have been awarded to Wayne
Economic Development Corporation to fund feasibility<br />
studies for a proposed business park in Sterling<br />
Township, Wayne County. The federal funds, along<br />
with local contributions, will partially offset the cost<br />
of preliminary engineering and planning studies.<br />
These studies are needed to determine whether the<br />
organization will pursue the development of the business<br />
park. WEDCO president, Paul Lloyd, acknowledged<br />
the assistance given to WEDCO. “We are particularly<br />
grateful for the support we received from our<br />
federal legislators and the Northeastern<br />
Pennsylvania Alliance in helping us obtain these<br />
grants,” Lloyd said. "In the long run, this support will<br />
play a major role in bringing more jobs to our county.<br />
Wayne County is now a top priority in good, sound<br />
economic planning in the region." Visit the WEDCO<br />
Web site for further details at www.wedcorp.org/.<br />
The Pennsylvania Department of Conservation and<br />
Natural Resources (DCNR) has awarded a<br />
Conservation and Recreation Grant of $200,000 to<br />
SEDA-COG for continuation of Phase II of the<br />
Susquehanna Greenway plan. The Greenway, an<br />
interconnected network of natural and cultural<br />
resources, scenic trails, community parks, and recreation<br />
facilities, is being developed along the entire<br />
500-mile length of the river in Pennsylvania. SEDA-<br />
COG heads the Greenway planning team. Bloss<br />
Associates Inc. and Pennsylvania Environmental<br />
Council are lead consultants for Phase II contract<br />
work on greenway design, and community outreach<br />
and education, respectively. Phase II primarily<br />
involves development of a conceptual design and<br />
strategic action plan to implement the Greenway,<br />
serving as a guide for county planners, municipal<br />
officials, community groups, nonprofit organizations<br />
and others seeking to establish components of the<br />
project. The strategy will also address region-wide<br />
issues, as well as specific concerns that have been<br />
raised in the six planning areas (reaches) designated<br />
within the Greenway. Five general categories of the<br />
strategic plan are being considered including community,<br />
environment, economy, recreation, and public<br />
awareness. Topic areas may include funding, organizational<br />
options, operations and maintenance, and<br />
the integration of related transportation systems.<br />
Reach Advisory Committees (RAC) have been established<br />
in each of the Greenway area's six reaches.<br />
The RACs will be involved in developing specifics of<br />
the strategic plan, just as they have been involved in<br />
the initial design process of the Greenway.<br />
Mortgages<br />
Columbia County<br />
Lois A. Barrall. Property Location: Beaver Twp.<br />
Lender: Sky Bank. Amount: $227,200.<br />
Joseph A. and Lori A. Scopelliti. Property<br />
Location: Hemlock Twp. Lender: FNB Bank.<br />
Amount: $204,900.<br />
Robert R. and Karen J. Hergan. Property<br />
Location: Catawissa Twp. Lender: Mortgage<br />
Electronic Registration Systems Inc. Amount:<br />
$215,900.<br />
William R. and Lori A. Harding. Property<br />
Location: Bloomsburg. Lender: Manufacturers<br />
and Traders Co. Amount: $200,000.<br />
Steven J. and Rebecca A. Marks. Property<br />
Location: Montour Twp. Lender: Mortgage<br />
Electronic Registration Systems Inc. Amount:<br />
$215,000.<br />
Giuseppe and Edith A. Lafata. Property<br />
Location: Scott Twp. Lender: Columbia County<br />
Farmers National Bank. Amount: $239,000.<br />
Joseph M. and Diane D. Wondoloski. Property<br />
Location: North Centre Twp. Lender: FNB Bank.<br />
Amount: $322,700.<br />
John C. and Brenda J. Monick. Property<br />
Location: Orange Twp. Lender: First Federal<br />
Bank. Amount: $213,500.<br />
MSY Investments LLC. Property Location:<br />
Berwick. Lender: Sovereign Bank. Amount:<br />
$1,350,000.<br />
Guy E., Jr. and Kimberly S. Miller. Property<br />
Location: Berwick. Lender: First National Bank of<br />
Berwick. Amount: $275,000.<br />
Harry A. Campbell. Property Location:<br />
Sugarloaf Twp. Lender: Option One Mortgage<br />
Corp. Amount: $269,500.<br />
Douglas L. and Leslie W. Bryden. Property<br />
Location: Catawissa Twp. Lender: First Mutual<br />
Corp. Amount: $226,700.<br />
Brandon R. and Lynette M. Eyerly. Property<br />
Location: Scott Twp. Lender: Mortgage<br />
Electronic Registration Systems Inc. Amount:<br />
$200,000.<br />
Christopher R. and Christina M. Dorothy.<br />
Property Location: Scott Twp., Lender: FNB Bank.<br />
Amount: $230,400.<br />
SBA Properties Inc. Property Location: North<br />
Centre Twp. Lender: General Electric Capital<br />
Corp. Amount: $220,128,160.<br />
James and Ruth Hunter, Property Location:<br />
Greenwood Twp. Lender: Columbia County<br />
Farmers National Bank. Amount: $315,000.<br />
Robert N. Seebold. Property Location: Scott<br />
Twp. Lender: Manufacturers and Traders Trust<br />
Co. Amount: $460,000.<br />
Eric I. And Maryanne E. Weisel. Property<br />
Location: Scott Twp. Lender: Columbia County<br />
Farmers National Bank. Amount: $215,500.<br />
Robert M. and Joan P. Larney. Property<br />
Location: Scott Twp. Lender: PNC Bank. Amount:<br />
$282,000.<br />
Hervey A. and Deborah C. Gillespie. Property<br />
Location: Bloomsburg. Lender: Columbia County<br />
Farmers National Bank. Amount: $535,000.<br />
Thomas and Renee Hughes. Property Location:<br />
North Centre Twp. Lender: Citicorp Trust Bank.<br />
Amount: $233,108.85.<br />
Douglas P. and Patricia A. Evans. Property<br />
Location: Hemlock Twp. Lender: Columbia County<br />
Farmers National Bank. Amount: $223,000.<br />
Douglas P. and Patricia A. Evans. Property<br />
Location: Hemlock Twp. Lender: Columbia County<br />
Farmers National Bank. Amount: $277,500.<br />
Julie Kontos. Property Location: Scott Twp.<br />
Lender: First Federal Bank. Amount: $214,000.<br />
John and C. Luane Zaginaylo III. Property<br />
Location: Briarcreek Twp. Lender: AgChoice Farm<br />
Credit. Amount: $221,500.<br />
Kenneth E. and Melissa K. Chappell. Property<br />
Location: Greenwood Twp. Lender: Mortgage<br />
Electronic Registration Systems Inc. Amount:<br />
$200,000.<br />
Matthew W. and Susan L. Laidocker. Property<br />
Location: Greenwood Twp. Lender: Clair C. Hock.<br />
Amount: $360,000.<br />
Bloomsburg Center LLC. Property Location:<br />
Scott Twp. Lender: Fulton Bank. Amount:<br />
$5,500,000.<br />
Alfred H. and Colleen K. Stammers. Property<br />
Location: Scott Twp. Lender: FNB Bank. Amount:<br />
$220,000.<br />
Robert H. Ritter and Jamie Valerio. Property<br />
Location: Scott Twp. Lender: FNB Bank. Amount:<br />
$227,000.<br />
Monzer K. and Susan F. Mereby. Property<br />
Location: Cleveland Twp. Lender: FNB Bank.<br />
Amount: $207,000.<br />
Bart and Mary Rado. Property Location:<br />
Briarcreek Twp. Lender: First National Bank of<br />
Berwick. Amount: $378,000.<br />
Sept 03 Morts.<br />
Lackawanna County<br />
Jeric Partnership. Property location: Dickson<br />
City. Lender: 1st National Community Bank.<br />
Amount: $945,000.<br />
Frank Epifano. Property location: Gouldsboro.<br />
Lender: Wells Fargo Home Mortgage. Amount:<br />
$231,160.<br />
Kenneth Propst. Property location: Archbald.<br />
Lender: Fidelity Bank. Amount: $210,000.<br />
Downtown Senior Center. Property location:<br />
Scranton. Lender: Pennstar Bank. Amount:<br />
$250,000.<br />
MSA Inc. Property location: Clarks Summit.<br />
Lender: Peoples National Bank. Amount:<br />
$300,000.<br />
Jose De Los Rios. Property location: Dalton.<br />
Lender: Wells Fargo Bank. Amount: $240,000.<br />
Steamtown Mall Partners. Property location:<br />
Scranton. Lender: UBS Real Estate. Amount:<br />
$41,000,000.<br />
Paul Abdalla, Jr. Property location: Moscow.<br />
Lender: Community Bank. Amount: $300,000.<br />
Lang P Su. Property location: Clarks Summit.<br />
Lender: Pennstar Bank. Amount: $500,000.<br />
Bennett Winters. Property location: Moosic.<br />
Lender: Wells Fargo Bank. Amount: $650,000.<br />
Leonard Burke. Property location: Clarks<br />
Summit. Lender: 1st National Community Bank.<br />
Amount: $250,000.<br />
Joshua Olivo. Property location: Scranton.<br />
Lender: Peoples National Bank. Amount:<br />
$220,000.<br />
David Lowe III. Property location: Clarks<br />
Summit. Lender: America Wholesale. Amount:<br />
$235,000.<br />
Charles Mecca. Property location: Factoryville.<br />
Lender: American Home Loans. Amount:<br />
$274,000.<br />
David Botscheller. Property location:<br />
Factoryville. Lender: Penn Security Bank. Amount:<br />
$318,000.<br />
Donald Galacci. Property location: Clarks<br />
Summit. Lender: Wachovia Bank. Amount:<br />
$301,990.<br />
Gerald Evans. Property location: Clarks Summit.<br />
Lender: Community Bank. Amount: $360,000.<br />
Deborah Hamby. Property location: Dalton.<br />
Lender: Pennstar Bank. Amount: $220,000.<br />
Daniel Bunevitch. Property location: Moscow.<br />
Lender: Countrywide Home. Amount: $220,000.<br />
William Giovagnoli. Property location: Archbald.<br />
Lender: Peoples National Bank. Amount:<br />
$296,000.<br />
Daniel Fedor. Property location: Waverly. Lender:<br />
Bank of America. Amount: $230,000.<br />
Gerald O’Neill. Property location: Clarks<br />
Summit. Lender: Citizens Bank. Amount:<br />
$225,000.<br />
Joseph Root. Property location: Olyphant.<br />
Lender: Independent Mortgage. Amount:<br />
$263,245.<br />
Security National Properties. Property location:<br />
Scranton. Lender: Alaska Seaboard. Amount:<br />
Continues on next page<br />
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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 59
60 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />
$520,000.<br />
Joseph Saccon. Property location: Moosic.<br />
Lender: Merrill Lynch. Amount: $269,000.<br />
Anthony Brutico. Property location: Scranton.<br />
Lender: Community Bank. Amount: $340,000.<br />
Joyce Cornell. Property location: Clarks Summit.<br />
Lender: GMAC Bank. Amount: $258,000.<br />
John Conway, Jr. Property location: Dunmore.<br />
Lender: East Stroudsburg. Amount: $250,000.<br />
Thomas Capezio. Property location: Blakely.<br />
Lender: Fidelity Bank. Amount: $240,000.<br />
Richard Kenehan. Property location: Clarks<br />
Summit. Lender: Merrill Lynch. Amount:<br />
$433,200.<br />
Maple Lake United Methodist. Property location:<br />
Moscow. Lender: Penn Security. Amount:<br />
$450,000.<br />
Kevin Gilbride. Property location: Moscow.<br />
Lender: Community Bank. Amount: $300,000.<br />
James Bradley Flickinger. Property location:<br />
Clarks Summit. Lender: 1st National Community.<br />
Amount: $214,000.<br />
Gregory Martin. Property location: Moosic.<br />
Lender: 1st National Community. Amount:<br />
$282,000.<br />
Robert Burke. Property location: Dunmore.<br />
Lender: Fidelity Bank. Amount: $292,000.<br />
Michael Jalowiec. Property location: Clarks<br />
Summit. Lender: Penn Security Bank. Amount:<br />
$271,267.<br />
Kenmaro. Property location: Scranton. Lender:<br />
PNC Bank. Amount: $450,000.<br />
Thomas Florey. Property location: Clarks<br />
Summit. Lender: Penn Security Bank. Amount:<br />
$500,000.<br />
Thomas Florey. Property location: Newton.<br />
Lender: Penn Security Bank. Amount: $500,000.<br />
Thomas Florey. Property location: North<br />
Abington. Lender: Penn Security Bank. Amount:<br />
$500,000.<br />
Stephen Brosky. Property location: Old Forge.<br />
Lender: Guaranty Bank. Amount: $225,600.<br />
Thomas Hauber. Property location: Moscow.<br />
Lender: Bank of America. Amount: $300,000.<br />
Martin Andrews. Property location: Carbondale.<br />
Lender: Bank of America. Amount: $200,000.<br />
Chaudhari Family Ltd. Property location:<br />
Dunmore. Lender: 1st National Community Bank.<br />
Amount: $1,390,000.<br />
Steven Golden. Property location: Gouldsboro.<br />
Lender: Fleet National Bank. Amount: $209,000.<br />
Joseph Rinkunas. Property location: Clarks<br />
Summit. Lender: 1st Liberty Bank. Amount:<br />
$205,000.<br />
Francis Opshinsky. Property location: Dalton.<br />
Lender: Community Bank. Amount: $200,000.<br />
Theodore Meadows. Property location: Moosic.<br />
Lender: Decision One Mortgage. Amount:<br />
$295,000.<br />
Daniel Siniawa. Property location: Clarks<br />
Summit. Lender: 1st National Community.<br />
Amount: $225,000.<br />
Donato Mecca. Property location: Scranton.<br />
Lender: 1st National Community. Amount:<br />
$242,000.<br />
Nicholas Cortazzo. Property location: Moscow.<br />
Lender: Penn Security Bank. Amount: $203,000.<br />
Allison Uhrin. Property location: Old Forge.<br />
Lender: Flagstar Bank. Amount: $220,000.<br />
Luzerne County<br />
William Thede. Property location: Dallas<br />
Township. Lender: Allegacy FCU. Amount:<br />
$245,000.<br />
Jon Olenginski. Property location: Rice<br />
Township. Lender: Bank of America. Amount:<br />
$620,000.<br />
Hazleton Community New Development<br />
Organization. Lender: Butler Enterprises Inc.<br />
Amount: $1,638,132.<br />
Barry Santospirito. Property location: Fairview<br />
Township. Lender: Chase Manhattan Mortgage.<br />
Amount: $262,500.<br />
Ronald Sturgeon. Property location: Wright<br />
Township. Lender: Citizens Bank. Amount:<br />
$230,000.<br />
Daniel Mazzocco. Property location: Wright<br />
Township. Lender: Citizens Bank. Amount:<br />
$200,000.<br />
Joseph Mantione. Property location: Wilkes-<br />
Barre Township. Lender: Community B&T.<br />
Amount: $3,000,000.<br />
Joseph Mantione. Property location: Dallas<br />
Borough. Lender: Community B&T. Amount:<br />
$3,000,000.<br />
Joseph Mantione. Property location: Kingston<br />
Borough. Lender: Community B&T. Amount:<br />
$3,000,000.<br />
Joseph Mantione. Property location: Hanover<br />
Township. Lender: Community B&T. Amount:<br />
$3,000,000.<br />
Dean Copely. Property location: Jackson<br />
Township. Lender: East Stroudsburg Savings<br />
Association. Amount: $233,000.<br />
Pietro Colella. Property location: Jenkins<br />
Township. Lender: First Heritage Bank. Amount:<br />
$215,000.<br />
Alex Rogers. Property location: Kingston<br />
Borough. Lender: First Horizon Home Loan.<br />
Amount: $322,700.<br />
Robert Sabella. Property location: Harveys Lake<br />
Borough. Lender: First Mutual Corp. Amount:<br />
$225,000.<br />
John Yenason. Property location: Harveys Lake<br />
Borough. Lender: First National Community Bank.<br />
Amount: $300,000.<br />
Richard Uter. Property location: Butler Township.<br />
Lender: Flagstar Bank. Amount: $207,310.<br />
Michael Church. Property location: Bear Creek<br />
Township. Lender: Honesdale National Bank.<br />
Amount: $235,000.<br />
Michael Sherneck. Property location: Dallas<br />
Township. Lender: Irwin Mortgage Corp. Amount:<br />
$268,000.<br />
Hazleton Community New Development.<br />
Property location: Luzerne County. Lender: Hazle<br />
Township. Amount: $1,000,000.<br />
Robert Stackhouse. Property location: Jenkins<br />
Township. Lender: M&T Bank. Amount:<br />
$275,000.<br />
Ian Kellman. Property location: Jackson<br />
Township. Lender: M&T Bank. Amount:<br />
$303,000.<br />
George Sordoni. Property location: Jackson<br />
Township. Lender: Merrill Lynch. Amount:<br />
$432,000.<br />
Terrence Herron. Property location: Dallas<br />
Borough. Lender: MERS. Amount: $220,500.<br />
Charles McAvoy. Property location: Kingston<br />
Township. Lender: Option One Mortgage.<br />
Amount: $236,000.<br />
David Cebrick. Property location: Franklin<br />
Township. Lender: PA State Emp CU. Amount:<br />
$3,321,350.<br />
Scott Nicholson. Property location: Swoyersville<br />
Borough. Lender: PHH Mortgage Service.<br />
Amount: $256,500.<br />
Robert Sacco. Property location: Sugarloaf<br />
Township. Lender: Wachovia Bank. Amount:<br />
$270,000.<br />
Thomas Medico. Property location: Jackson<br />
Township. Lender: Wachovia Bank. Amount:<br />
$433,019.<br />
Robert Connolly. Property location: Hazle<br />
Township. Lender: Wachovia Bank. Amount:<br />
$249,960.<br />
Raymond Ostroski. Property location: Kingston<br />
Borough. Lender: Wachovia Bank. Amount:<br />
$368,145.<br />
Michael Ell. Property location: Nanticoke City.<br />
Lender: Henry Wasilewski. Amount: $255,000.<br />
Gwen Galasso. Property location: Jenkins<br />
Township. Lender: Wells Fargo Bank. Amount:<br />
$248,000.<br />
Samuel Perta. Property location: Larksville<br />
Borough. Lender: ABN AMRO Mortgage Group.<br />
Amount: $204,000.<br />
Curtis Mattingly. Property location: Jackson<br />
Township. Lender: America’s Wholesale Lender.<br />
Amount: $262,500.<br />
Gary Booth. Property location: Lake Township.<br />
Lender: American Res Mortgage. Amount:<br />
$203,200.<br />
Georffrey Miller. Property location: Kingston<br />
Township. Lender: Beneficial Cons. Disc. Co.<br />
Amount: $245,284.<br />
Karyn Hildebrand. Property location: Larksville<br />
Borough. Lender: Century 21 Mortgage. Amount:<br />
$225,150.<br />
Ronald Harvey. Property location: Huntington<br />
Township. Lender: Columbia City Farmers<br />
National. Amount: $477,000.<br />
Donald Stone. Property location: Huntington<br />
Township. Lender: Columbia City Farmers<br />
National. Amount: $314,000.<br />
Gregory Bolesta. Property location: Plymouth<br />
Borough. Lender: Crusader Mortgage. Amount:<br />
$238,000.<br />
Auto Properties. Property location: Wilkes-Barre<br />
City. Lender: Daimler/Chrysler North America.<br />
Amount: $13,000,000.<br />
Auto Properties. Property location: Plains<br />
Township. Lender: Daimler/Chrysler Services.<br />
Amount: $13,000,000.<br />
Aaron Wanchisen. Property location: Dorrance<br />
Township. Lender: East Stroudsburg Savings<br />
Association. Amount: $225,000.<br />
Permen Realty. Property location: Wilkes-Barre<br />
City. Lender: First Heritage Bank. Amount:<br />
$220,000.<br />
Ironworks Local 489 Corp. Property location:<br />
Yatesville Borough. Lender: First Heritage Bank.<br />
Amount: $200,000.<br />
Smejj Inc. Property location: Hazle Township.<br />
Lender: First Heritage Bank. Amount: $850,000.<br />
James Casey. Property location: Wilkes-Barre<br />
City. Lender: Interbay Funding. Amount:<br />
$250,000.<br />
Greater Wilkes-Barre Development Corp.<br />
Property location: Wilkes-Barre City. Lender:<br />
Luzerne County. Amount: $750,000.<br />
Lee Sadusky. Property location: Exeter Borough.<br />
Lender: M&T Bank. Amount: $244,000.<br />
Alan Ryder. Property location: Butler Township.<br />
Lender: M&T Bank. Amount: $218,000.<br />
Lee Glassberg. Property location: Hazle<br />
Township. Lender: M&T Bank. Amount:<br />
$210,000.<br />
William Gill. Property location: Kingston<br />
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NEWSPAPER<br />
EMPLOYMENT<br />
DATABASE<br />
N ORTHEAST P ENNSYLVANIA B USINESS J OURNAL C LASSIFIEDS<br />
C LASSIFIED<br />
L ISTING<br />
is a special section<br />
of the<br />
Northeast<br />
Pennsylvania<br />
Business Journal<br />
For more<br />
information<br />
or to reserve your<br />
space in next<br />
month’s issue,<br />
call the Journal<br />
570-207-9001<br />
or<br />
877-584-3561<br />
Deadline:<br />
9/15/03<br />
149 Penn Avenue<br />
Scranton, PA 18503<br />
Fax: 570-207-3452
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 61<br />
Township. Lender: M&T Bank. Amount:<br />
$225,001.<br />
Michael Weaver. Property location: Lehman<br />
Township. Lender: Merrill Lynch Credit Corp.<br />
Amount: $322,700.<br />
Eric Dove. Property location: Wright Township.<br />
Lender: Navy FCU. Amount: $252,500.<br />
Dan Rochon, Jr. Property location: Dorrance<br />
Township. Lender: Paramount Mortgage.<br />
Amount: $213,000.<br />
Keith Gramlich. Property location: Bear Creek<br />
Township. Lender: SLM Financial Corp. Amount:<br />
$224,000.<br />
Joseph Novotnak. Property location: Hazleton<br />
City. Lender: Saxon Mortgage. Amount:<br />
$272,000.<br />
Armand Mascioli. Property location: Dallas<br />
Borough. Lender: Wachovia Bank. Amount:<br />
$300,000.<br />
John Weyrauch. Property location: Wright<br />
Township. Lender: Wachovia Bank. Amount:<br />
$287,850.<br />
Louis Goeringer. Property location: Bear Creek<br />
Township. Lender: Wachovia Bank. Amount:<br />
$400,000.<br />
Robert Gill. Property location: Huntington<br />
Township. Lender: Wachovia Mortgage Group.<br />
Amount: $322,000.<br />
David Mallory. Property location: Dorrance<br />
Township. Lender: Washington Mutual Bank.<br />
Amount: $367,200.<br />
Richard Powell. Property location: Wilkes-Barre<br />
City. Lender: Wells Fargo Financial Bank.<br />
Amount: $200,000.<br />
Jeffrey Trumm. Property location: Kingston<br />
Township. Lender: Wells Fargo Home Mortgage.<br />
Amount: $251,100.<br />
Monroe County<br />
Martin Sagofsky. Property location: Jackson<br />
Township. Lender: Fairmont Funding Ltd.<br />
Amount: $275,000.<br />
Kerry and Mira Althouse. Property location:<br />
Smithfield Township. Lender: East Stroudsburg<br />
Savings Assn. Amount: $415,000.<br />
Barry and Chi Palmer. Property location: East<br />
Stroudsburg. Lender: IFC Mortgage Corp.<br />
Amount: $251,700.<br />
Paul and Marie Webster. Property location:<br />
Hamilton Township. Lender: Homecoming<br />
Financial Network Inc. Amount: $381,000.<br />
Taykut and Tulin Aydin. Property location:<br />
Pocono Township. Lender: Public Savings Bank.<br />
Amount: $268,850.<br />
Earl and Christine Ernest. Property location:<br />
Price Township. Lender: Long Beach Mortgage<br />
Co. Amount: $288,941.<br />
1723 West Main Street LP and J&R Property<br />
Investment LLC. Property location: Hamilton<br />
Township. Lender: Pocono Community Bank.<br />
Amount: $220,000.<br />
Christopher Stockley. Property location: Middle<br />
Smithfield Township. Lender: Chase Manhattan<br />
Mortgage Corp. Amount: $429,533 and<br />
$80,538.<br />
Howard Klein. Property location: Stroudsburg.<br />
Lender: Citimortgage Inc. Amount: $273,000.<br />
Faith Lutheran Church of Blakeslee. Property<br />
location: Tobyhanna Township. Lender: Trivent<br />
Financial for Lutherans. Amount: $288,000.<br />
Robert and Rebecca Krell. Property location:<br />
Barrett Township. Lender: Dime Bank. Amount:<br />
$1,000,000.<br />
David Everitt III and Tina Drake. Property location:<br />
Ross Township. Lender: Lafayette<br />
Ambassador Bank. Amount: $272,000.<br />
Michael Logan. Property location: Smithfield<br />
Township. Lender: Wachovia Mortgage Corp.<br />
Amount: $277,000.<br />
Floyd and Phyllis Halley. Property location:<br />
Stroud Township. Lender: First NLC Financial<br />
Services LLC. Amount: $272,000.<br />
LTS Development Inc. Property location: Stroud<br />
Township. Lender: First National Community<br />
Bank. Amount: $235,000.<br />
Thomas and Diane Keeley. Property location:<br />
Hamilton Township. Lender: Windsor Financial<br />
Mortgage Corp. Amount: $269,000.<br />
Juris and Hugh Carroll and Arthur and Rachelle<br />
Crispino. Property location: Chestnuthill Township.<br />
Lender: Countrywide Home Loans Inc. Amount:<br />
$274,300.<br />
James Anastasio. Property location: Tobyhanna<br />
Township. Lender: Countrywide Home Loans Inc.<br />
Price: $460,000 and $115,000.<br />
Jon and Marybeth Miller. Property location:<br />
Hamilton Township. Lender: First Horizon Home<br />
Loan Corp. Amount: $280,000 and $34,900.<br />
Young Men’s Christian Association of Monroe<br />
County. Property location: Stroudsburg. Lender:<br />
Nazareth National Bank & Trust Co. Amount:<br />
$750,000.<br />
Abdullah Juya. Property location: Hamilton<br />
Township. Lender: Countrywide Home Loans Inc.<br />
Amount: $285,000.<br />
Stroudsburg Wesleyan Church. Property location:<br />
Stroud Township. Lender: Wesleyan<br />
Investment Foundation Inc. Amount: $350,000.<br />
SBA Properties Inc. Property location:<br />
Smithfield Township. Lender: General Electric<br />
Capital Corp. Amount: $220,128,160.<br />
Daniel and Joyce Herring. Property location:<br />
Tobyhanna Township. Lender: Washington Mutual<br />
Bank FA. Amount: $322,700.<br />
JD Real Estate Subsidary LLC. Property location:<br />
Stroud Township. Lender: Citicorp USA Inc.<br />
Amount: $1,500,000,000.<br />
Vickiann and Jeffery Hicks. Property location:<br />
Stroudsburg. Lender: Wayne Bank. Amount:<br />
$320,000.<br />
Jeanette Jin and Peter Vinella. Property location:<br />
Smithfield Township. Lender: PHH Mortgage<br />
Services. Amount: $281,500.<br />
Juan and Rafaelina Caraballo. Property location:<br />
Stroud Township. Lender: First NLC Financial<br />
Services LLC. Amount: $294,000.<br />
Ron Gorman. Property location: Stroud<br />
Township. Lender: Countrywide Home Loans Inc.<br />
Amount: $337,500.<br />
Samuel Baurkot. Property location: Tobyhanna<br />
Township. Lender: Merchants National Bank of<br />
Bangor. Amount: $1,032,000.<br />
David and Laura Turner. Property location:<br />
Hamilton Township. Lender: American Federal<br />
Mortgage Corp. Amount: $296,000.<br />
Diane and Mark Cloeren. Property location:<br />
Middle Smithfield Township. Lender: America’s<br />
Wholesale Lender. Amount: $252,000.<br />
Robert and Marianne Nichols. Property location:<br />
Eldred Township. Lender: Cendant Mortgage<br />
Corp. Amount: $258,300.<br />
Flostena Smith and Michael Franko. Property<br />
location: Chestnuthill Township. Lender:<br />
Countrywide Home Loans Inc. Amount:<br />
$285,700.<br />
Demmac LLC. Property location: Middle<br />
Smithfield Township. Lender: Norcrown Bank.<br />
Amount: $1,220,000.<br />
John and Janice Rhodes. Property location:<br />
Hamilton Township. Lender: Taylor Bean &<br />
Whitaker Mortgage Corp. Amount: $288,400.<br />
Shop Quik Inc. Property location: Ross<br />
Township. Lender: Nazareth National Bank &<br />
Trust Co. Amount: $1,700,000.<br />
Russell and Sara Cramer. Property location:<br />
Pocono Township. Lender: Wayne Bank. Amount:<br />
$300,000.<br />
Roslyn and Wayman Jones Sr. Property location:<br />
Stroud Township. Lender: PNC Bank NA. Amount:<br />
$450,169.<br />
Maurizio and Lindy Cibischino. Property location:<br />
Hamilton Township. Lender: PNC Bank NA.<br />
Amount: $360,000.<br />
Wilfredo and Maria Mercado. Property location:<br />
Pocono Township. Lender: Citizens Mortgage<br />
Corp. Amount: $313,400.<br />
Alyssa and Francis Hager Jr. Property location:<br />
Stroud Township. Lender: Nazareth National<br />
Bank & Trust Co. Amount: $3,700,000.<br />
Joseph and Dorothy Blaney. Property location:<br />
Barrett Township. Lender: Chase Manhattan<br />
Mortgage Corp. Amount: $425,000.<br />
Dilcia Phillips and Valerie Gowie. Property location:<br />
Hamilton Township. Lender: Primary<br />
Residential Mortgage Inc. Amount: $425,000.<br />
David and Lavelle Bigatel. Property location:<br />
Smithfield Township. Lender: East Stroudsburg<br />
Savings Assn. Amount: $322,700.<br />
Ronald Batson. Property location: Pocono<br />
Township. Lender: Independent Mortgage Co.<br />
Amount: $256,500.<br />
Robert Mrofka. Property location: Chestnuthill<br />
Township. Lender: East Stroudsburg Savings<br />
Assn. Amount: $287,500.<br />
Herb and Denise Grainer. Property location:<br />
Smithfield Township. Lender: Countrywide Home<br />
Loans Inc. Amount: $271,200 and $33,900.<br />
Cornerstone Propane LP. Property location:<br />
East Stroudsburg. Lender: Bank of New York<br />
Trust Co. of Florida NA. Amount: $300,000,000.<br />
Stroudstor LP. Property location: Smithfield<br />
Township. Lender: Mercantile-Safe Deposit &<br />
Trust Co. Amount: $1,060,000.<br />
Dennis Noonan. Property location: Mount<br />
Pocono. Lender: First National Bank of Arizona.<br />
Amount: $360,000.<br />
Richard Fly. Property location: Stroudsburg.<br />
Lender: First National Bank of Palmerton.<br />
Amount: $250,000.<br />
Ramis and Tatiana Gimadeyev. Property location:<br />
Hamilton Township. Lender: Countrywide<br />
Home Loans Inc. Amount: $539,950.<br />
Raymond Alvarez and Evelyn Figueroa-Alvarez.<br />
Property location: Middle Smithfield Township.<br />
Lender: Countrywide Home Loans Inc. Amount:<br />
$277,900<br />
Kenbar Investment Group, Kenneth Schuchman<br />
and Barth Rubin (gen. part.). Property location:<br />
Smithfield Township. Lender: East Stroudsburg<br />
Savings Assn. Amount: $396,000 and<br />
$472,000.<br />
Catherine Roman and Luis Ruperto. Property<br />
location: Smithfield Township. Lender:<br />
Countrywide Home Loans Inc. Amount:<br />
$264,000.<br />
Suzette Goffney. Property location: Ross<br />
Township. Lender: Patriot Bank. Amount:<br />
Continues on page 63<br />
C OMMERCIA L P ROPERT Y<br />
& B USINES S O PPORTUNITIES<br />
FOR<br />
SALE<br />
WILKES-BARRE AREA<br />
WONDERFUL bus opportunity - Restaurant w/<br />
catering hall clambake grove & liq lic in place - Est’d<br />
rest seats 60, dining halls accomodate up to 475 - On &<br />
off site catering. Price incl’s equip, pkg lots &<br />
residence.<br />
MLS #2LF1659<br />
$999,000 Margy 696-0891<br />
WILKES-BARRE<br />
OFFICE BUILDING currently. Could be retail. In<br />
great location. 1 sty approx. 17,000 SF w/<br />
abundance of pkg. on 3.5 acres, w/ability to<br />
expand.<br />
MLS #3LF0053<br />
$1,200,000 Judy R. 714-9230<br />
WILKES-BARRE<br />
EXCEPTIONAL architecturally designed office<br />
space for the discriminating professional. Beautiful<br />
professional landscaping, wonderful design & finish<br />
thru-out. Centrally located in W-B Business District<br />
MLS#2LF4257<br />
$579,000 Mike J. 970-1100<br />
EXETER<br />
MULTI-TENANT, 1 sty bldg in excellent condition.<br />
Ideal for owner user or investor. Adequate pkg,<br />
newly renovated, good location. Call for private<br />
showing.<br />
MLS #3LF0143<br />
$385,000 Judy R. 714-9230<br />
PITTSTON<br />
9000 SF MASONRY bldg. Shown by appt. only. No<br />
sign owner’s request.<br />
MLS #3LF4308<br />
$250,000 Mike J./Joe T. 822-1160<br />
L EWITH & F REEMAN<br />
R EAL E STATE I NC.<br />
570-288-9371<br />
Kingston<br />
570-696-3801<br />
Shavertown<br />
570-788-1999<br />
Drums<br />
570-474-9801<br />
Mountaintop<br />
EXETER<br />
MOD, brick, well maintained 5000 SF office bldg<br />
in premier location in high traffic area w/pkg for<br />
32 cars. Presently used as a medical office - many<br />
other uses. Excellent prop with great potential!<br />
MLS#3LF0131<br />
$585,000 Rae 714-9234<br />
WILKES-BARRE<br />
Scott St/W-B Blvd, prime location. Approx 20,000<br />
SF brick bldg on approx 2 acres. Multi use, high<br />
traffic, high visibility. Wet sprinkler, ample pkg.<br />
MLS #3LF1795<br />
$750,000 Margy 696-0897<br />
WILKES-BARRE<br />
OFFICE complex on approx. 9.6 acres. Main bldg. approx. 160,000<br />
SF office space including raised floor & fully wired computer room.<br />
Add’l bldgs. approx. 15,000 SF of office & warehouse. Convenient<br />
location w/access to interstate. MLS #3LF1781<br />
$2,495,000 Don 696-0872<br />
Mike 970-1100<br />
SHAVERTOWN<br />
HIGHWAY EXPOSURE! This multi-tenant<br />
commercial bldg. has possibility galore! One unit<br />
rented, one vacant & potential for a third.<br />
MLS #3LF0156<br />
$179,000 Judy R. 714-9230<br />
BERWICK BRIAR CREEK TWP<br />
WELL MAINTAINED 35,000 SF 1 sty manf/<br />
warehouse on 4.8 level acres w/pub utils, sprinkler<br />
& security sys. Central mfg area, offices, cafeteria,<br />
mechanical rms, 3 loading docks.<br />
MLS # 1LF2450<br />
$549,000 Terry D 715-9317<br />
570-822-1160<br />
Wilkes-Barre<br />
COMMERCIAL<br />
PROPERTY<br />
LISTING<br />
is a special selection of the<br />
Northeast<br />
Pennsylvania<br />
Business<br />
Journal<br />
For more information<br />
or to reserve<br />
your space in<br />
next month’s issue,<br />
call the Journal<br />
570-207-9001<br />
or<br />
877-584-3561<br />
Deadline:<br />
9/15/03<br />
149 Penn Avenue<br />
Scranton, PA 18503<br />
Fax: 570-207-3448
62 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003
NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 63<br />
$298,341.25.<br />
George and Lisa Manatakis. Property location:<br />
Barrett Township. Lender: Countrywide Home<br />
Loans Inc. Amount: $288,902.<br />
Gary and Elizabeth Lewis. Property location:<br />
Stroud Township. Lender: ABN Amro Mortgage<br />
Group Inc. Amount: $267,500.<br />
Brenda Leonard. Property location: Ross<br />
Township. Lender: America’s Wholesale Lender.<br />
Amount: $260,900.<br />
Anthony and Maria Barilla. Property location:<br />
Pocono Township. Lender: America’s Residential<br />
Mortgage Corp. Amount: $275,500.<br />
Larry and Andrea Lynch. Property location:<br />
Smithfield Township. Lender: Wells Fargo Home<br />
Mortgage Inc. Amount: $268,000.<br />
Scott Kemp and Jorge Blondett. Property location:<br />
Jackson Township. Lender: Interbay Funding<br />
LLC. Amount: $330,000.<br />
Craig and Lynette Ott. Property location: Stroud<br />
Township. Lender: Citizens Bank of PA. Amount:<br />
$263,000.<br />
Greg and Jennifer McDermott. Property location:<br />
Coolbaugh Township. Lender: Windsor Financial<br />
Mortgage Corp. Amount: $280,000.<br />
Edward and Elaine Stys. Property location:<br />
Jackson Township. Lender: First Financial<br />
Equities Inc. Amount: $295,000.<br />
John and Nancy Okula. Property location:<br />
Smithfield Township. Lender: H&R Block<br />
Mortgage Corp. Amount: $320,000.<br />
Clearview Builders Inc. Property location:<br />
Chestnuthill Township. Lender: Interstate Net<br />
Bank. Amount: $204,800.<br />
Kerri and Stephen Argen. Property location:<br />
Paradise Township. Lender: First Horizon Home<br />
Loan Corp. Amount: $251,000 and $127,000.<br />
Bruce and Marianne Brandli. Property location:<br />
Middle Smithfield Township. Lender: Wachovia<br />
Bank NA. Amount: $400,000.<br />
Fred and Janice Fantuzzi. Property location:<br />
Chestnuthill Township. Lender: Countrywide<br />
Home Loans Inc. Amount: $255,900.<br />
Jonathan Offerman. Property location: Stroud<br />
Township. Lender: First Horizon Home Loan Corp.<br />
Amount: $281,250.<br />
Ernest and William Sims. Property location:<br />
Barrett Township. Lender: Trident Mortgage Co.<br />
LP. Amount: $506,250.<br />
940 Commercial Inc. n/b/n/c Hill Farm<br />
Estates Inc. Property location: Ross Township.<br />
Lender: Wayne Bank. Amount: $350,000.<br />
Christy Mara. Property location: Jackson<br />
Township. Lender: Wells Fargo Home Mortgage<br />
Inc. Amount: $355,500.<br />
Derek and Susan Arneaud. Property location:<br />
Smithfield Township. Lender: East Stroudsburg<br />
Savings Assn. Amount: $255,000.<br />
Patrick Haftl and Randy Bachman. Property<br />
location: Eldred Township. Lender: Countrywide<br />
Home Loans Inc. Amount: $252,000 and<br />
$46,800.<br />
Hillcrest Retirement Community Ltd.<br />
Partnership. Property location: Jackson Township.<br />
Lender: First National Bank of Palmerton.<br />
Amount: $250,000.<br />
William and Carole Grant. Property location:<br />
Chestnuthill Township. Lender: First National<br />
Bank of Palmerton. Amount: $300,000.<br />
David O’Brien. Property location: Stroud<br />
Township. Lender: Washington Mutual Bank FA.<br />
Amount: $320,000.<br />
Michael and Susan Basso. Property location:<br />
Stroud Township. Lender: Wells Fargo Home<br />
Mortgage Inc. Amount: $316,000.<br />
Christine Hurley. Property location: Stroud<br />
Township. Lender: Countrywide Home Loans Inc.<br />
Amount: $258,400.<br />
Kasimierz Debski. Property location:<br />
Chestnuthill Township. Lender: Mortgage<br />
Electronic Registration Systems Inc. Amount:<br />
$278,910.<br />
Scott Rosen. Property location: Hamilton<br />
Township. Lender: First Horizon Home Loan Corp.<br />
Amount: $271,500 and $56,350.<br />
Pearce Enterprises LLC. Property location:<br />
Chestnuthill Township. Lender: Manufacturers<br />
and Traders Trust Co. Amount: $350,000.<br />
Ronald Baumann. Property location:<br />
Chestnuthill Township. Lender: Mid Atlantic Farm<br />
Credit ACA. Amount: $525,000.<br />
James Ertle. Property location: Stroud<br />
Township. Lender: Marvin Papillon. Amount:<br />
$400,000.<br />
Schuylkill County<br />
Robert Allen. Property location: Orwigsburg.<br />
Lender: Cendant Mobility Financial Corp.<br />
Amount: $245,000.<br />
Providence Place of Pottsville. Property location:<br />
Pottsville. Lender: Sovereign Bank. Amount:<br />
$9,000,000.<br />
Medical Plaza Partners. Property location:<br />
Pottsville. Lender: Wachovia National Bank.<br />
Amount: $598,200.<br />
Sonric Associates. Property location: Pottsville.<br />
Lender: Union Bank. Amount: $900,000.<br />
Yaworsky Family Limited Partnership. Property<br />
location: St. Clair. Lender: Community Bank.<br />
Amount: $570,000.<br />
Wayne County<br />
Kristin Murphy. Property location: Lake. Lender:<br />
Wachovia Bank. Amount: $203,668.<br />
Keith Heilner. Property location: Lehigh. Lender:<br />
Washington Mutual Bank. Amount: $200,000.<br />
Keith Robinson. Property location: Canaan.<br />
Lender: The Dime Bank. Amount: $268,000.<br />
Philip Kellerman. Property location: Hawley.<br />
Lender: Wells Fargo Financial Bank. Amount:<br />
$200,000.<br />
Ronald Sidovar. Property location: Salem.<br />
Lender: Wachovia Bank. Amount: $288,000.<br />
Danuta Piwinska. Property location: Paupack.<br />
Lender: MERS. Amount: $220,500.<br />
Anne Seyfarth. Property location: Salem.<br />
Lender: MERS. Amount: $236,000.<br />
Waymart Area Authority. Property location:<br />
Canaan. Lender: Wayne Bank. Amount:<br />
$1,700,000.<br />
Waymart Area Authority. Property location:<br />
Canaan. Lender: Wayne Bank. Amount:<br />
$347,050.<br />
Joseph Ghartey. Property location: Damascus.<br />
Lender: Bank of America. Amount: $322,000.<br />
Randal Williams. Property location: Mount<br />
Pleasant. Lender: Ameriquest Mortgage Co.<br />
Amount: $200,700.<br />
Salvatore Scarfalloto. Property location:<br />
Prompton. Lender: The Dime Bank. Amount:<br />
$208,500.<br />
Miles Scott Krieger. Property location: Preston.<br />
Lender: Honesdale National Bank. Amount:<br />
$221,600.<br />
Douglas Pryor. Property location: South Canaan.<br />
Lender: MERS. Amount: $200,000.<br />
Donald Miller. Property location: Dyberry.<br />
Lender: Harleysville National Bank and Trust.<br />
Amount: $200,000.<br />
Francis Henofer, Jr. Property location: Paupack.<br />
Lender: MERS. Amount: $428,000.<br />
Daniel Gould. Property location: Preston.<br />
Lender: The Dime Bank. Amount: $590,000.<br />
Thomas Richard Grozalis. Property location:<br />
Paupack. Lender: Mortgageline.com. Amount:<br />
$322,700.<br />
Vincent Tarantola. Property location: Salem.<br />
Lender: Wells Fargo Home Mortgage. Amount:<br />
$269,000.<br />
Rudy Schemitz. Property location: Berlin.<br />
Lender: Bank of America. Amount: $300,000.<br />
Joseph Hyer. Property location: Lake. Lender:<br />
MERS. Amount: $276,000.<br />
Frank Mina. Property location: Lake. Lender:<br />
Wells Farog Home Mortgage Inc. Amount:<br />
$246,400.<br />
Melvin Freilich. Property location: Buckingham.<br />
Lender: Wells Fargo Home Mortgage Inc.<br />
Amount: $218,400.<br />
Sirpa Defex. Property location: Paupack.<br />
Lender: Washington Mutual Bank. Amount:<br />
$204,000.<br />
Eileen Salak. Property location: Preston.<br />
Lender: Community Bank and Trust Co. Amount:<br />
$300,000.<br />
Wyoming County<br />
David Ritz. Property location: Windham<br />
Township. Lender: Grange National Bank.<br />
Amount: $219,600.<br />
John Whytashek. Property location: Lemon<br />
Township. Lender: Grange National Bank.<br />
Amount: $219,600.<br />
Thomas Dellaglio. Property location: Nicholson<br />
Township. Lender: Agchoice Farm Credit.<br />
Amount: $427,500.<br />
Jeffrey Kintner. Property location: Washington<br />
Township. Lender: MERS. Amount: $216,500.<br />
SBA Properties Inc. Property location: Noxen<br />
Township. Lender: General Electric Capital Corp.<br />
Amount: $220,128,160.<br />
Robert Hafford. Property location: Eaton<br />
Township. Lender: MERS. Amount: $540,560.<br />
Eric Campagna. Property location: Nicholson<br />
Township. Lender: First National Community<br />
Bank. Amount: $275,000.<br />
Skyline Holdings Inc. Property location:<br />
Nicholson Township. Lender: Penn Security Bank<br />
and Trust Co. Amount: $240,000.<br />
Michael Stoko III. Property location: Overfield<br />
Township. Lender: First Horizon Home Loan Corp.<br />
Amount: $322,700.<br />
Charles Pompey. Property location: Falls<br />
Township. Lender: First Federal Bank. Amount:<br />
$218,500.<br />
Lavere Stiles. Property location: Eaton<br />
Township. Lender: MERS. Amount: $292,000.<br />
Scholarships<br />
The Williamsport-Lycoming Foundation joined with<br />
donors, scholarship recipients and parents to celebrate<br />
the 66 new scholarships provided from the 40<br />
scholarship funds managed by the Williamsport-<br />
Lycoming Foundation. Many donors were able to converse<br />
and interact with their scholarship recipients<br />
during the reception. Many students receiving scholarships<br />
from funds managed by the Williamsport-<br />
Lycoming Foundation are eligible for consideration<br />
from the Pennsylvania Higher Education Assistance<br />
Agency (PHEAA) PATH (Partnerships for Access to<br />
Higher Education) program to receive match grant<br />
funds. The PATH program provides match grant<br />
awards to full-time undergraduate students who are<br />
enrolled in Pennsylvania postsecondary institutions<br />
and meet other guidelines, thereby doubling the<br />
efforts of the donors. Most scholarship recipients<br />
and donors met for the first time at this reception.<br />
The Williamsport-Lycoming Foundation’s mission is<br />
to maximize the power of people and their donated<br />
assets to build vibrant communities within northcentral<br />
Pennsylvania now and in the future. The foundation<br />
administers funds on behalf of donors and charities<br />
within Lycoming, Montour, Northumberland,<br />
Bradford, Sullivan, Tioga and Union counties. More<br />
information about the Williamsport-Lycoming<br />
Foundation is available at its Web site, www.wlfoundation.org,<br />
or call (570) 321-1500.<br />
Stocks<br />
The following information on insider trading activity<br />
was provided by James J. Blazejewski, senior vice<br />
president, Prudential Securities Inc., 32 Scranton<br />
Office Park, Scranton, Pa. 18507. Many of the<br />
stocks mentioned are not followed by Prudential<br />
Securities’ research department,<br />
which has no opinion on their<br />
investment merit. Current performance<br />
of reported stock<br />
issues is no guarantee of future<br />
returns.<br />
Insider trading as of Aug. 12,<br />
2003<br />
(APD - 46.09) - Air Products<br />
and Chemicals Inc.<br />
On Aug. 4, 2003, Robert E.<br />
Blazejewski<br />
Gadomski, executive vice president,<br />
Air Products and Chemicals Inc., sold 1,000<br />
shares at $45.85 per share. On July 30, he acquired<br />
48,500 shares via exercise of options at $40 per<br />
share and on the same date, he sold those shares<br />
at $45.92 per share. On the same date, he disposed<br />
of 3,153 shares (non-open market) at $46.06<br />
per share. His direct holdings total 40,800 shares<br />
and his indirect holdings total 143 shares. On<br />
August 1, Andrew E. Cummings, officer, acquired<br />
9,000 shares via exercise of options at $23.12 per<br />
share; and on the same date, he sold those shares<br />
at $46.29 per share. His direct holdings total<br />
17,498 shares and his indirect holdings total<br />
12,598 shares. On July 30, Arthur T. Katsaros, officer,<br />
acquired 18,800 shares via exercise of options<br />
at $40 per share; and on the same date, he sold<br />
those shares at $45.90 per share. His direct holdings<br />
total 17,007 shares and his indirect holdings<br />
total 11,488 shares. On July 30, Paul E. Huck, vice<br />
president, acquired 18,380 shares via exercise of<br />
options at $19.56-$40 per share; and on the same<br />
date, he sold those shares at $46.02 per share.<br />
His direct holdings total 17,863 shares and his indirect<br />
holdings total 5,674 shares.<br />
(CSS - 25.49) CSS Industries Inc.<br />
On Aug. 5, 2003, John J. Nucero, vice president,<br />
CSS Industries Inc., acquired 5,775 shares via exercise<br />
of options at $17.25 - $18.25 per share. His<br />
direct holdings total 11,143 shares. On August 5,<br />
Leonard Grossman, director, sold 26,200 shares at<br />
$25.4655 per share. On August 4, Mr. Grossman<br />
sold 4,500 shares at $25.4036 per share. On<br />
August 1, Grossman sold 5,700 shares at<br />
$25.4007 per share. On July 31, Grossman sold<br />
3,300 shares at $25.49 per share. On July 30,<br />
Grossman sold 300 shares at $25.63 per share.<br />
His direct holdings total 249,173 shares and his<br />
indirect holdings total 3,700 shares. On July 28th,<br />
the Faber Foundation, filed its intent to sell 30,000<br />
shares of restricted stock.<br />
(CZNC - 26.05) Citizens & Northern Corp.<br />
On July 24, 2003, Karl W. Kroeck, director, Citizens<br />
& Northern Corp., sold 1,665 shares at $25.924<br />
per share. His direct holdings total 908 shares.<br />
(FBF - 30.04) Fleetboston Financial Corp.<br />
On July 23, 2003, Gary A. Spiess, executive vice<br />
president, Fleetboston Financial Corp., sold 1,700<br />
shares at $30.43 per share. His direct holdings<br />
total 113,193 shares. On July 22, Terrence J.<br />
Murray, director, declared his intent to sell 200,000<br />
shares. On July 22, Ann M. Funicane, executive vice<br />
president, sold 3,200 shares at $30.34 per share.<br />
Her direct holdings total 33,332 shares.<br />
(FULT - 20.07) Fulton Financial Corp.<br />
On July 23, 2003, Joseph J. Mowad, director,<br />
Fulton Financial Corp., purchased 160 shares at<br />
$20.67 per share. His direct holdings total 3,962<br />
shares and his indirect holdings total 37,054<br />
shares. On July 23, Samuel H. Jones, Jr., director,<br />
purchased 237 shares at $20.6709 per share. His<br />
direct holdings total 1,499,354 shares and his indirect<br />
holdings total 7640 shares. On July 23, Eugene<br />
H. Gardner, purchased 232 shares at $20.6709 per<br />
share. His direct holdings total 35,973 shares and<br />
his indirect holdings total 32,998 shares. On July<br />
23, Donald M. Bowman, Jr., purchased 160 shares<br />
at $20.67 per share. His direct holdings total<br />
330,723 shares and his indirect holdings total<br />
86,722 shares.<br />
(HNBC - 26.79) Harleysville National Corp.<br />
On Aug. 7, 2003, Leeann B. Bergey, director,<br />
Harleysville National Corp., acquired 2,700 shares<br />
via exercise of options at $14.82 per share.<br />
(MTB - 85.80) M&T Bank Corp.<br />
On Aug. 1, 2003, Kevin J. Pearson, executive vice<br />
president, M&T Bank Corp., acquired 3,600 shares<br />
via exercise of options at $42 per share and on the<br />
same date, sold those shares at $86.60 - $86.83<br />
per share. On July 31, he acquired 7,000 shares via<br />
exercise of options at $29 - $49.50 per share and<br />
on the same date, he disposed of 3,195 shares<br />
(non-open market trade) at $88.57 per share. His<br />
direct holdings total 8,500 shares. On July 24,<br />
Adam C. Kugler, treasurer, acquired 27,480 shares<br />
via exercise of options at $42 - 49.50 per share and<br />
on the same date, he sold those shares for $89.75<br />
per share. On July 23, he acquired 15,000 shares<br />
via exercise of options at $42 per share and on the<br />
same date, he sold those shares at $89.50 per<br />
share. On July 22 Steven M. Coen, executive vice<br />
president, declared his intent to sell 18,345 shares.<br />
On July 22, Derek C. Hathaway, director, purchased<br />
1,000 shares at $89.29 per share. His direct holdings<br />
total 1,000 shares. On July 22 Atwood Collins,<br />
III, executive vice president, acquired 30,000 shares<br />
via exercise of options at $13.95 per share and on<br />
the same date, he sold 22,840 shares at $89 -<br />
$89.43 per share. His direct holdings total 78,150<br />
shares. On July 22, Steven M. Coen, executive vice<br />
president, acquired 26,296 shares via exercise of<br />
options at $29 - $75.80 per share and on the same<br />
date, he sold 18,345 shares at $89 - $89.44 per<br />
share. His direct holdings total 7,951 shares. On<br />
July 22, Robert E. Sadler, executive vice president,<br />
acquired 30,000 shares via exercise of option at<br />
$21.10 per share and on the same date he disposed<br />
(non-open market) of 14,835 shares at<br />
$89.26 per share. His direct holdings total 368,344<br />
shares.<br />
(MEL - 31.02) Mellon Financial Corp.<br />
On Aug. 4, 2003, Michael A. Bryson, chief financial<br />
officer, Mellon Financial Corp., sold 2,000 shares at<br />
$29.66 per share. His direct holdings total 52,624<br />
shares and his indirect holdings total 400 shares.<br />
On July 25, Ira Gumberg, director, sold 10,000<br />
shares at $30.12 per share. His direct holdings<br />
total 166,379 shares. On July 18, Michael K.<br />
Hughey, controller, sold 2,656 shares at $29.44 per<br />
share. His direct holdings total 7527 shares. On<br />
July 18, Steven G. Elliott, officer, acquired 52,442<br />
shares via exercise of options At $12.4375-<br />
$15.7188 per share and on the same date, he sold<br />
those shares at $29.16 per share. His direct holdings<br />
total 1,071,661 shares.<br />
(NWFL - 29.10) Norwood Financial Corp.<br />
On Aug. 7, 2003, Gary P. Rickard, director,<br />
Norwood Financial Corp. sold 500 shares at $29.10<br />
per share. His direct holdings total 14,825 shares<br />
and his indirect holdings total 1,023 shares. On<br />
Aug. 6, Joseph Kneller, senior vice president,<br />
acquired 3,750 shares via exercise of options at<br />
$16 per share and on the same date, sold those<br />
shares at $29 per share. His direct holdings total<br />
1518 shares. On July 7, Edward Kasper, senior vice<br />
president, acquired 7,860 shares via exercise of<br />
options at $10.95 - $11.08 per share. His direct<br />
holdings total 11,377 shares and his indirect holdings<br />
total 4,617 shares.<br />
(PPL - 39.17) PPP Corp.<br />
On Aug. 1, 2003, Joseph J. McCabe, controller,<br />
PPP Corp. sold 1,500 shares at $39.168 per share.<br />
His direct holdings total 4,470 shares and his indirect<br />
holdings total 1,659 shares. On Aug. 1st,<br />
Robert J. Grey, senior vice president, acquired<br />
52,933 shares via exercise of options at $22.65 per<br />
share and on the same date, he sold 46,933 shares<br />
at $39.55 - $39.60 per share. His direct holdings<br />
total 24,130 shares. On Aug. 1, Roger I. Petersen,<br />
officer, acquired 14,240 shares via exercise of<br />
options at $26.84 per share, and on the same date,<br />
he sold 11,100 shares at $39.55 - $39.64 per<br />
share. His direct holdings total 40,244 shares. On<br />
July 31, James E. Abel, treasurer, acquired 16,614<br />
shares via exercise of options at $22.6525 - 33.49<br />
per share and on the same date, he sold 17,709<br />
shares at $39.648 - $39.95 per share. His direct<br />
holdings total 4390 shares.<br />
(SUBI - 19.37) Sun Bancorp Inc.<br />
On July 29, 2003, Robert J. McCormack, CEO, Sun<br />
Bancorp Inc.purchased 341 shares at $19.36 per<br />
share. On July 21, he purchased 450 shares at<br />
$19.48 per share. His direct holdings total 20,565<br />
share.<br />
(VZ - 35.20) Verizon Communications<br />
On Aug. 1, 2003, David H. Benson, controller,<br />
Verizon Communications, sold 9,719 shares at $35<br />
per share. His indirect holdings total 16,501 shares.<br />
(WB - 43.35) Wachovia Corp.<br />
On Aug. 1, 2003, Donald K. Truslow, senior vice<br />
president, Wachovia Corp. acquired 8,000 shares via<br />
exercise of options at $17.31 per share. His direct<br />
holdings total 168,748 shares. On July 24, Thomas<br />
J. Wurtz, treasurer, sold 3,800 shares at $44.24 per<br />
share. His direct holdings total 15,330 shares and<br />
his indirect holdings total 3181 shares. On July 21,<br />
Joseph Neubauer, director, sold 3,336 shares at<br />
$42.61 - $42.62 per share. His direct holdings total<br />
8,328 shares.<br />
Prices as of close on Aug. 12, 2003<br />
Information in “For The Record” was compiled<br />
by Jamie Callen and Patti Knoepfel.<br />
For inclusion in this section, e-mail press<br />
releases to cfanning@timesshamrock.com.
An occupational<br />
medical center<br />
that understands<br />
the needs<br />
of industry.<br />
immediate care of acute injuries<br />
on premises comprehensive diagnostic testing<br />
independent medical evaluations<br />
complete physical therapy department<br />
occupational/hand therapy work reconditioning program<br />
drug & alcohol testing<br />
dot and pre-placement physicals<br />
Keystone Industrial Park<br />
Dunmore, PA 18512<br />
570.341.7777<br />
Highland Business Park<br />
268 Highland Park Boulevard, Wilkes-Barre, PA 18702<br />
570.822.8831