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I want to be left alone! - The Times-Tribune

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By Kathy Ruff<br />

T HE R EGION’ S A W ARD-WINNING S OURCE OF B USINESS N EWS AND I NFORMATION<br />

$1.50 SEPTEMBER 2003 VOL. 18 NO. 11<br />

I want to be left alone!<br />

Inside September<br />

Pick a peck of<br />

pumpkins<br />

Local growers say<br />

this harvest will be<br />

one of the best.<br />

— Page 14<br />

Wall Street<br />

West<br />

How the<br />

blackout<br />

of 2003<br />

may aid<br />

efforts<br />

to make<br />

NEPA<br />

New<br />

York<br />

City’s<br />

understudy.<br />

— Page 8<br />

A special look at<br />

Luzerne County’s<br />

other city.<br />

— Pages 31-35<br />

Saving grace<br />

Area gems regain<br />

their sparkle.<br />

— Page 42-43<br />

Identity theft and the deluge of junk mail, telemarketing<br />

calls and spam contribute to growing<br />

fears that privacy in today’s wired world has disappeared.<br />

But is it an issue of privacy or a lack of<br />

integrity and trust among marketing maestros?<br />

Marketing professionals continue to seek<br />

avenues to learn preferences to promote client<br />

events, sell products and services and maintain<br />

an image in the public eye.What’s different<br />

today is the method, madness and volume of<br />

marketers using technology to reach those markets<br />

that are increasingly online.<br />

The sale of e-mail and other customer relationship<br />

management (CRM) databases has become a<br />

lucrative business for anyone with the cash, and<br />

spammers’ works have invaded the everyday lives<br />

By Jennifer Butler<br />

What do you get when you cross a racetrack<br />

and a casino? Some say big bucks, more jobs,<br />

and greater tax revenue for the state, and have<br />

coined the term “racino” as the end product.<br />

According to Ewing Cole Cherry Brott<br />

(Ewing Cole), a Philadelphia-based architectural,<br />

engineering, interior design and planning<br />

firm, one that specializes in the design of<br />

entertainment facilities, the marriage of the<br />

of consumers and businesses alike.<br />

But reputable marketing efforts including direct<br />

mail pieces and specialized newsletters and e-<br />

mails are not considered by most to be an invasion<br />

of privacy. Grocery stores print coupons<br />

based on purchases made through your preferred<br />

shopping card.Amazon.com e-mails you by name<br />

with a book it thinks you might like to buy based<br />

on your previous purchases. But how much information<br />

is too much?<br />

“I am sure there are a lot of people who are<br />

capturing information and you may not know<br />

about it,” says Paul Creteau, owner of Business<br />

Smart LLC, a small consulting firm, Lakeville,<br />

Wayne County.“I don’t know that we will ever be<br />

able to limit the facts that many marketers are<br />

taking.They are always going to grab that type of<br />

Alone continues on page 49<br />

Illustration by Kevin O’Neill<br />

‘DO NOT CALL’ LISTS<br />

COULD COST NATION<br />

TWO MILLION JOBS<br />

Statewide and national Do Not<br />

Call registries could cripple an<br />

industry most consumers could live<br />

without.Who is affected and can<br />

the industry survive?<br />

By Patricia O’Brien<br />

Since the Federal Trade Commission<br />

launched the National Do Not Call registry<br />

in June, 30 million telephone subscribers<br />

have signed on to have their<br />

phone numbers removed from telemarketers’<br />

calling lists.And the number<br />

grows steadily each day. Industry analysts<br />

expect 60 million Americans to sign up<br />

for this free service by the end of 2004.<br />

With 60 million fewer numbers to call to<br />

market products and services, the unemployment<br />

lines could soon be overflowing<br />

with out-of-work telemarketers.<br />

“We think this will cost two million<br />

jobs.There are 6.5 million people working<br />

in the industry right now. If that<br />

number is correct, that will put the<br />

national unemployment rate at 7.7 percent,”<br />

says Tim Searcy, executive director<br />

of the American Teleservices<br />

Association. Jobs are not all that will be<br />

lost, according to Searcy.The telemarketing<br />

industry estimates the list could cut<br />

its business in half, costing up to $50<br />

billion in sales each year.<br />

The American Teleservices Association<br />

sued the Federal Trade Commission in<br />

January to stop the list and recently<br />

appealed to the 10th U.S. Circuit Court<br />

of Appeals in Denver to reject new regulations<br />

set by the Federal<br />

Communications Commission.<br />

The FCC further limited the ability of<br />

telemarketers in certain industries,<br />

such as airlines, banks and telephone<br />

companies, to contact consumers by<br />

blocking their calls.<br />

Long before the national Do Not Call<br />

Do Not Call continues on page 48<br />

‘Racino’ concept may create ‘destination entertainment’ venues<br />

two creates new opportunities for the state<br />

economy and the fading horse racing industry.<br />

State legislators, desperate for new strategies<br />

to meet strained budgets, may have found the<br />

answer in racinos, according to Ewing Cole.<br />

From the 1930s to 1970s, horse racing was<br />

extremely popular — a “premiere sporting<br />

event,” according to Don Dissinger, sports<br />

and entertainment practice leader and senior<br />

vice-president at Ewing Cole.<br />

He estimates that daily attendance at <strong>racetracks</strong><br />

in the heyday of the sport ranged from<br />

10,000 to 50,000 people.<br />

The recent movie,“Seabiscuit” illustrates just<br />

how popular this sport was in the days of<br />

radio, when only baseball was a match for it<br />

with sports fans.<br />

In the 70s, that all changed with the introduction<br />

of state lotteries.<br />

“It was easier to go to a lottery outlet than to<br />

Racinos continues on page 30


2 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


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www.mericle.com


4 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Points to ponder as we pursue title: ‘Wall Street West’<br />

As I prepare my children for their return<br />

to school, the school district in which we<br />

live — North Pocono — is contemplating<br />

building a new high school, in part<br />

because of a growing student body.<br />

We are not alone.There are school districts<br />

in Pike,Wayne and Monroe counties<br />

that have undergone several expansions<br />

within the past few years.<br />

In the Poconos and even into areas of<br />

Lackawanna County bordering the<br />

Poconos, it is increasingly common to<br />

hear a “New York” accent from people<br />

who say they are “year round” residents.<br />

The Scranton to New York rail connection<br />

will be ferrying people effortlessly<br />

back and forth in the near future.<br />

Now we hear that our region is being<br />

marketed as a backup site for New York<br />

financial firms.The need for a “Wall<br />

Street in the wings” was revealed after<br />

September 11; the point was pounded<br />

home after the great blackout of 2003.<br />

Their lights went out. Our’s didn’t.<br />

The “business” side of my brain is elated<br />

that our area may be enriched and<br />

enlivened by capitalizing on our proximity<br />

to New York.<br />

If we can attract quality jobs and lure<br />

educated, youthful people to relocate<br />

DEPARTMENTS<br />

Banking & Finance . .6, 7, 8, 9, 10 ,11, 12<br />

Business Roundup . . . . . . . . . . . . . . . .20<br />

Corporate Lifestyles . . . . . . . . . . . . . . .14<br />

Cover Stories . . . . . . . . . . . .1, 48, 49, 50<br />

E-Business, Computers & the Internet . . . .17, 18<br />

Economy . . . . . . . . . . . . . . . . . . . .22, 23<br />

Focus: Architects and Engineers . . . .42-43<br />

Focus: Hazleton Renewed . .31,32,33,34,35<br />

Focus: Northumberland County . . . . . . . . .16<br />

For the Record . . . . . . . . . . . . . . . . . . .52<br />

Healthcare, Oncology Care . . .24,25,26,27<br />

Management & Leadership . . . . . . . . . .37<br />

Marketing . . . . . . . . . . . . . . . . . . . . . .39<br />

Personnel File . . . . . . . . . . . . . . . . . . .44<br />

Real Estate & Construction . . . . . . . . . .46<br />

Regional Business. 13,21,28,30,38,41,47,54<br />

Small Business Spotlight . . . . . . . . . . .45<br />

Cartoon by Brad Veley<br />

here — we all benefit.<br />

I don’t argue with that logic. I believe<br />

it is sound logic and I welcome the<br />

chance for our area to grow.<br />

However, the illogical part of me<br />

mourns the loss of some of the things<br />

that made our area unique.<br />

I know a stagnant population is bad,bad,<br />

bad.But there is a certain charm in being<br />

able to say of a surname,“That’s a Dunmore<br />

name,or an Old Forge name,or a Peckville<br />

name,”and be right on the money.<br />

My husband noted of a new shopping<br />

center,“It’s pretty, but it looks like it could<br />

be from anywhere.”<br />

A new shopping center is almost<br />

always something to celebrate — it<br />

means that money and people and jobs<br />

are there to support it.<br />

But there is that small nagging regret<br />

that the old corner store had to die to give<br />

birth to the spanking new mini mall.<br />

To add to the illogic of that regret: that<br />

corner store rarely stocked what you<br />

needed, and kept hours that made it<br />

impossible to shop there!<br />

Nevertheless, it feels like some small connections<br />

to childhood are being lost.And<br />

the older one gets, the more precious<br />

those last few connections become.<br />

So, with intellectual bliss but a<br />

heavy heart, I say,“Wall Street<br />

West? Bring it on.”<br />

ezygmunt@timesshamrock.com<br />

ADVERTISER INDEX<br />

Alice's Wonderland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6<br />

American Environmental Outfitters . . . . . . . . . . . . . . . . . . . . . .62<br />

Arc Electric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />

Blackout Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />

Blue Cross of Northeastern Pennsylvania . . . . . . . . . . . . . . . . .27<br />

Borton-Lawson Engineering . . . . . . . . . . . . . . . . . . . . . . . . . . . .42<br />

CAN DO Inc. /Hazleton Chamber . . . . . . . . . . . . . . . . . . . . . . .33<br />

Citizens Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11<br />

Classified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60<br />

Clickdata.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46<br />

Clough Harbour Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />

Colman Sales Co. Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42<br />

Columbia Hudson Partnership . . . . . . . . . . . . . . . . . . . . . . . . . .7<br />

Commercial Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61<br />

Community Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />

Cooks Medical Care Company . . . . . . . . . . . . . . . . . . . . . . . . .24<br />

Creative Business Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />

Cross Valley Federal Credit Union . . . . . . . . . . . . . . . . . . . . . . .34<br />

Design/Build Consultants LLC . . . . . . . . . . . . . . . . . . . . . . . . .42<br />

Eagle Rock Resort . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />

Electric City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59<br />

First Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />

First Heritage Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />

First Liberty Bank & Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12<br />

First National Community Bank . . . . . . . . . . . . . . . . . . . . . . . . .34<br />

G2 Integrated Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />

Hawk Mountain Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />

Hazleton Development Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />

Hinerfeld Commercial Real Estate . . . . . . . . . . . . . . . . . . . . . . .9<br />

Hinman, Howard & Kattell LLP . . . . . . . . . . . . . . . . . . . . . . . . .47<br />

Hutchison Insurance Agency . . . . . . . . . . . . . . . . . . . . . . . . . . .29<br />

IMR Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35<br />

S U B S C R I P T I O N<br />

They said it here<br />

“I’d say it is probably the most innovative<br />

idea brought into my business<br />

since the introduction of computers.”<br />

— Gino Bartoli, president of A.J. Lupas<br />

Insurance Agency Inc., on Landmark Bank’s<br />

new courier service, page nine<br />

“This year the weather has been fairly<br />

good for growing, and the (apple)<br />

crops have been better than they have<br />

been in past years.”<br />

— Gary Ritter, owner, Ritter’s Cider Mill,<br />

Mount Cobb, page 14<br />

“Businesses need to be aware that<br />

an increasing number of residential<br />

customers are choosing broadband<br />

access. Since broadband service is<br />

traditionally more expensive than<br />

dial-up, one could conclude that these<br />

individuals are also the ones with<br />

money to spend.”<br />

— Brian Mengel, director of engineering,<br />

PenTeleData, Palmerton, page 17<br />

“To be a good leader . . . you have to<br />

be able to express yourself spontaneously<br />

. . . Powell, Rumsfeld and<br />

Clinton, in particular, are articulate.<br />

Bush is learning on the job.”<br />

— William J. Parente, Sr., Ph.D., professor of<br />

political science at the University of Scranton, in<br />

a discussion of leadership qualities, page 40<br />

Isabella Restaurant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6<br />

Junior Achievement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45<br />

K C Larson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />

KBF Print Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41<br />

L. R. Costanzo Co. Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23<br />

Luzerne County Community College . . . . . . . . . . . . . . . . . . . . .21<br />

McCormack Mortgage Services Inc. . . . . . . . . . . . . . . . . . . . . .45<br />

Mericle Commercial Real Estate Services . . . . . . . . . . . . . . . . . .3<br />

Mesko Glass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22<br />

Moyer Aviation Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38<br />

Nextel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2<br />

Northeastern Medical Center & Northeastern Occupational Medicine &<br />

Rehabilitation Center P.C. . . . . . . . . . . . . . . . . . . . . . . . . . .24, 64<br />

PenTeleData . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19<br />

PNC Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10<br />

QProQ Engineering Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />

Radiation Medicine Specialists of NEPA . . . . . . . . . . . . . . . . . .25<br />

Rock Creek Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17<br />

Shamrock Communications . . . . . . . . . . . . . . . . . . . . . . . . . . .56<br />

St. Luke's Hospital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24<br />

Subway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37<br />

T.E.A.M. Supply Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33<br />

Tech Aviation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13<br />

The Altamont Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />

The Citizen's Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59<br />

The Legacy Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31<br />

Trade Eastern Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43<br />

Wachovia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5<br />

Wachovia Wealth Management Group . . . . . . . . . . . . . . . . . . . .15<br />

Windham Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32<br />

WVIA Public Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53<br />

Wyoming Valley Healthcare Systems . . . . . . . . . . . . . . . . . . . . .26<br />

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Vol. 18 No. 10 • September 2003<br />

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Contributing Reporters<br />

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Ralph Nardone, Patricia O’Brien,<br />

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Marianne Tucker Puhalla, Kathy Ruff<br />

Director of<br />

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For subscription information log on to<br />

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Mailing Address: NPBJ Editorial Dept;<br />

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ezygmunt@timesshamrock.com<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 5<br />

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resources to bear. Talk to us. When we take all that you know and add<br />

all that we’ve learned, together we can achieve uncommon things.<br />

Visit a financial center || Call 800-275-3862 || Click to wachovia.com<br />

© 2003 Wachovia Corporation; Wachovia Bank, N.A. Member FDIC.


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The ethics of asking for Medicaid<br />

By Lynn Evans<br />

When does it become ethical to “spend<br />

down”your assets to qualify a loved one for<br />

Medicaid? Is there ever a “right”set of circumstances<br />

to do so? Is entitlement to<br />

these benefits a right of every American?<br />

Or should your end-of-life care and its attendant<br />

costs be your responsibility?<br />

Many financial professionals<br />

today are facing these and more<br />

difficult questions when their<br />

clients or their clients’ children<br />

come to them for help in making<br />

Mom or Dad qualify for government<br />

aid in nursing care costs.<br />

The dilemma is in the question.<br />

Is it ethical to do this?<br />

Suppose the family assets consist<br />

of a farm, which has been in<br />

the family for the last two hundred<br />

years. If the next generation is<br />

actively farming the land and generating<br />

a living from the farm, is it right for the<br />

government to be the auctioneer at the<br />

death of the elderly farmer who had no<br />

assets, in an effort to recover the costs<br />

for his stay in a nursing home?<br />

If not, then what about the children of<br />

the corporate executive who expected to<br />

inherit Dad’s generous stock portfolio<br />

when he passed on and demanded from<br />

their attorney that he make Dad eligible<br />

for Medicaid to preserve their inheritance?<br />

Do we have a sense of right for the first<br />

case and disdain for the second? Why?<br />

What about being responsible for our<br />

own medical care and its costs?<br />

Is that concept as irrelevant a moral<br />

standard as the mortgage-free home?<br />

Probably so.<br />

In the last generation, people had multigenerational<br />

households with the traditional<br />

wife/mother at home.<br />

The daily care of all family members fell<br />

on her shoulders with children doing their<br />

fair share. The multi-generational family<br />

rarely exists anymore and care of elderly<br />

parents is relegated to the occasional visit<br />

from the progeny who live hours or days<br />

away.Grandchildren are committed to<br />

sports, music lessons and private tutoring<br />

to guarantee great SAT scores.<br />

Our current societal values dismiss the<br />

inclusion of care for the elderly as a top<br />

priority, so we transfer that responsibility<br />

and cost to the local agencies and the<br />

federal government. And then we rail<br />

against the authorities when they deny<br />

the care for free.<br />

What’s missing in this equation?<br />

Maybe the answer is a better long-term<br />

care program, which gives incentive to the<br />

American public to pay the premiums for<br />

care that extends into the home, rather<br />

than only the traditional Clorox-perfumed,<br />

heaven’s waiting rooms we call nursing<br />

homes. Not to put the knock on the nursing<br />

home industry. They do a heroic job<br />

with limited funds. Very limited funds.<br />

And the work is not fun.<br />

Given that no one among us<br />

wants to be in these dreadful<br />

places, it tears at our heartstrings<br />

to make the decision to<br />

put Mom or Dad in one and<br />

wonder why there is no alternative.<br />

There could be.<br />

As the Baby Boomer generation<br />

nears the age where the<br />

nursing home looms as a distinct<br />

possibility, their immense<br />

Evans<br />

power as a consumer group<br />

will affect the choices we now have.<br />

But until that happens, where do we<br />

draw the line?<br />

Granted, the needs of the “community<br />

spouse” (a lovely euphemism for the<br />

spouse left at home when the other is in<br />

a nursing home) have to be taken care of<br />

and being able to preserve some type of<br />

financial security for that person is paramount.<br />

So how much is enough?<br />

Elder care attorneys who specialize in<br />

this type of planning have some tried and<br />

true methods to make this happen. And<br />

still within the guidelines of the federal<br />

government, but it’s not that much.<br />

Even though the Feds set the guidelines,<br />

the state has the ultimate say in what that<br />

amount is. It currently lands somewhere<br />

around $90,000 in assets (the house?) and<br />

only $2,000 in cash. So should that person<br />

be penalized because his or her<br />

spouse needs long-term care?<br />

Is it fair to force poverty on this community<br />

spouse in order for her husband to<br />

get the care he needs, which she can’t<br />

provide? What happens if she then has to<br />

go into a nursing home, too?<br />

There are lovely options like gifting to<br />

children, trusts, inter-spousal transfers,<br />

immediate annuities, and so forth.<br />

Although all of them are legitimate<br />

options, each of them carries great risk of<br />

coming back to haunt you. The only viable<br />

option is a long-term care policy, which<br />

allows for home medical care as well as<br />

nursing home stays.<br />

Lynn S. Evans, certified financial planner, is<br />

president of Northeastern Financial<br />

Consultants, a Clarks Summit-based firm<br />

and licensee of financial life planning tools<br />

and materials.Visit the company on the Web<br />

at www.nefci.com. or e-mail info@nefci.com.<br />

PNC Foundation presents gift to Marywood University<br />

Representatives of PNC<br />

Bank recently presented<br />

a check in the amount of<br />

$20,000 from the PNC<br />

Foundation to Marywood<br />

University. The funds represent<br />

the bank’s final<br />

payment of a $100,000<br />

pledge. Seen at the<br />

check presentation<br />

were, left to right, Peter<br />

J. Danchak, president,<br />

PNC Bank Northeast<br />

Pennsylvania; Sister<br />

Mary Reap, I.H.M.,<br />

president, Marywood<br />

University; and Paul<br />

Kosiba, PNC Bank, vice<br />

president, institutional<br />

investment group.<br />

6 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


Tips for efficient debt collection<br />

The grim reality for many businesses is<br />

the eventual need to deal with slow-paying<br />

or nonpaying customers. In fact, an<br />

otherwise thriving small business can find<br />

itself facing financial difficulties when<br />

fees for services or products are not collected<br />

on a timely basis.To avoid this situation,<br />

the Pennsylvania Institute of<br />

Certified Public Accountants recommends<br />

that you have a plan in place for collecting<br />

and monitoring accounts receivable<br />

and following up on unpaid invoices.<br />

Start with a clear policy<br />

Firmly establish your company’s payment<br />

terms and put them in writing.<br />

Before you take an order or start a project,<br />

let clients know when and how you<br />

expect payment. Be clear about your<br />

acceptance of such things as personal<br />

checks and credit cards, and the forms of<br />

identification required when using these.<br />

Also, be sure the policy includes deadlines<br />

for payments, along with penalty clauses<br />

for large amounts that remain unpaid.<br />

To avoid having your cash flow disrupted<br />

by slow or nonpaying customers, consider<br />

asking for payment up front.<br />

Depending on the type of business, this<br />

can be full or partial payment, deposit, or<br />

retainer.Advance payment not only will<br />

help your cash flow, but also will secure<br />

the relationship between your company<br />

and the customer.<br />

Check customer’s creditworthiness<br />

If you sell high-priced items or services<br />

that will be paid over time, it’s especially<br />

important to check the customer’s creditworthiness.When<br />

you provide an item or<br />

service to be paid at a later date, you are<br />

extending credit.You need to be sure that<br />

customers are creditworthy.<br />

Credit application forms can be purchased<br />

at most office supply stores, but a<br />

better idea is to have an attorney draw<br />

one up. In addition to providing you with<br />

basic contact information and bank<br />

account numbers, a good credit application<br />

gives you permission to order credit<br />

reports and check trade references. Once<br />

the prospective customer has completed<br />

the application, be sure to verify the information<br />

supplied and call the references to<br />

check on their payment experiences.<br />

Invoice promptly<br />

Billing promptly and accurately is key to<br />

the timely collection of fees. Don’t wait<br />

until the end of the month to bill. If there<br />

is a long lag time between completion of<br />

the work or shipment of the order and the<br />

date of the invoice, the message to your<br />

customer is that it’s OK to be slow. Before<br />

sending out invoices, take the time to carefully<br />

check them and be sure the due<br />

date, description, amount, and terms are<br />

clearly stated.An error will compromise<br />

your image and encourage slow payment.<br />

Another way to ensure prompt payment<br />

is to follow your customer’s invoicing<br />

instructions to the letter. Many large companies<br />

have precise methods for invoicing.Whether<br />

that means sending the bill<br />

to one department and a copy to the person<br />

who requested the service or including<br />

a special vendor identification number,<br />

adhering to the rules results in a<br />

more prompt payment.<br />

Monitor and follow up on payment due<br />

There are many accounting software<br />

packages available that will give you tools<br />

to monitor your accounts receivable.<br />

Basically, you need to know who owes<br />

what and for how long. It is advisable to<br />

develop a timetable for handling overdue<br />

bills. Mail a second invoice, with a notation<br />

or stamp that says “past due” or “second<br />

notice,” and then follow up with a<br />

phone call. Send late payment reminders<br />

early and frequently.Typically, the longer<br />

a bill goes unpaid, the less likely you are<br />

to recover the funds.<br />

Getting outside help<br />

Sometimes having an attorney send a<br />

letter to the overdue account is enough<br />

to hasten payment. If that doesn’t work,<br />

you may need to resort to small claims<br />

court or a collection agency. Keep in<br />

mind that, in most states, small claims<br />

courts typically cap the amount for which<br />

you can sue at a few thousand dollars, and<br />

the process can be time-consuming. If you<br />

refer overdue accounts to a collection<br />

agency, be aware that the amount collected<br />

will be less than what you’re owed.<br />

This is because the collection agency may<br />

negotiate down the amount due and take<br />

a percentage as its fee.<br />

It can pay to be flexible<br />

Although it is vital to have specific policies<br />

in place, from time to time it’s wise<br />

to be flexible. For example, if a customer<br />

who has made timely payments in the<br />

past suddenly experiences financial difficulties,<br />

consider working out a flexible<br />

payment plan. Just be sure to collect some<br />

amount each month until the overdue<br />

amount is completely paid. CPAs point<br />

out that while payment in a timely matter<br />

is important, so is maintaining good relationships<br />

with long-standing clients.<br />

This article was provided by the<br />

Pennsylvania Institute of Certified<br />

Public Accountants, a professional association<br />

of more than 19,000 CPAs who<br />

work in public accounting, industry,<br />

government, and education.Visit<br />

www.picpa.org.<br />

Tobyhanna Army Depot gets new commander<br />

Col. Tracy L. Ellis (left) accepts the<br />

Tobyhanna Army Depot flag from<br />

Maj. Gen. William H. Russ, commanding<br />

general of the U.S. Army<br />

Communications-Electronics<br />

Command. The change of command<br />

ceremony took place July 31 on the<br />

front lawn of the Headquarters<br />

Building. Ellis will serve as depot<br />

commander for three years. His<br />

most recent previous assignment<br />

was as chief of staff, Friendly<br />

Forces Coordination Cell at the<br />

U.S. Central Command (forward) in<br />

Saudi Arabia.<br />

U.S. Army photo by Charlie Cardimona<br />

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industrial and commercial buildings. A skilled workforce and ample<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 7


8 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Blackout of ’03: added opportunity for ‘Wall Street West?’<br />

By Jorge Coronel<br />

For years, regulators, advisory boards<br />

and industry organizations have drafted<br />

recommendations to guide key industries<br />

on steps to limit exposure from<br />

natural disasters, terrorism, and other<br />

business hazards. Many of these recommendations<br />

have made their way into<br />

mandates and regulations.<br />

Triggered by September 11, one of<br />

these recent initiatives was the<br />

“Interagency White Paper” undertaken by<br />

the Board of Governors of the Federal<br />

Reserve System, Office of the Comptroller<br />

of the Currency, and Security and<br />

Exchange Commission.<br />

Although this paper has a much broader<br />

scope, one of its calls to action is for<br />

financial institutions — primarily located<br />

in New York — to put in place “geographically<br />

separated” backup sites.<br />

These backup sites have many requirements<br />

that do not allow them to share<br />

infrastructure components: water, power,<br />

transportation, and communications.<br />

Until recently, this was not possible due<br />

to the constraint of synchronous data<br />

backup technology, limited to 50 miles.<br />

However, recent advances by EMC in<br />

symmetrix and SRDF technologies for<br />

synchronous mirroring of storage subsystems<br />

have extended the range to 125<br />

miles — opening the door for northeast<br />

Pennsylvania to meet the requirements as<br />

a backup site (see map).<br />

And not a minute has been wasted.<br />

Ironically, days before the great blackout,<br />

area officials led by Rep. Paul E. Kanjorski<br />

(D-11) met with Security Industry<br />

Association representatives in New York for<br />

the purpose of marketing northeast<br />

Pennsylvania as a viable location for backup<br />

sites. More information about these efforts<br />

can be found at www.pennsnortheast.com.<br />

After the blackout,Chris Haran,CEO of the<br />

Great Valley Technology Alliance,said that<br />

the “presentation was well received,and<br />

now,coupled with last month’s scenario,<br />

should raise some eyebrows.”<br />

In addition, the aforementioned infrastructure<br />

requirements elevate northeast<br />

Pennsylvania to a prime site due to the<br />

elimination of many of the other locations<br />

within the 125-mile radius.The goal<br />

for recovery of these financial organizations<br />

is set to be within a couple of<br />

hours, hence the need for synchronous<br />

backups and hot-site operations.<br />

To put this need in perspective, data<br />

from The Fibre Channel Industry<br />

Association places the average downtime<br />

cost for brokerage operations at approximately<br />

$6.5 million per hour.<br />

Coupled with additional investments<br />

underway, northeast Pennsylvania continues<br />

to set itself apart as a key location for<br />

business. We should not overlook the<br />

fact that our awareness and involvement<br />

in high-tech developments have us at the<br />

forefront of this and other opportunities.<br />

To prepare for those oppotunities,<br />

the August 14 blackout presents<br />

regional businesses with some timely<br />

lessons about what can happen when<br />

an interruption strikes.<br />

While large business got the press,<br />

much of the unpublished business impact<br />

sits close to home — among the small<br />

and midsized businesses of New York and<br />

surrounding impacted areas.<br />

It is guaranteed that 100 percent of<br />

these were impacted in some way —<br />

sadly, a significant amount were financially<br />

impacted.Tragically enough for a small<br />

New York financial firms had been<br />

warned after Sept. 11 to have<br />

backup sites within a 125-mile<br />

radius. Ironically, days before the<br />

’03 blackout, area officials, led by<br />

Rep. Paul E. Kanjorski, met with<br />

Security Industry Association representatives<br />

in New York for the purpose<br />

of marketing northeast<br />

Pennsylvania as a viable location<br />

for backup sites. In purple are<br />

areas affected by the blackout.<br />

Within the circle are those areas<br />

within 125 miles of New York City.<br />

number, it may have been the final blow.<br />

The lesson learned is that planning for a<br />

business interruption is no longer<br />

reserved for Goliath enterprises.<br />

With respect to northeast<br />

Pennsylvania and its various economic<br />

development efforts to become “Wall<br />

Street West,” it is imperative that we<br />

recognize this very important component<br />

— planning for interruption —<br />

that must be adopted as part of our<br />

business planning.<br />

Studies show that 50 percent to 70 percent<br />

of small businesses don’t have plans<br />

to protect their enterprise.These plans<br />

don’t have to prepare for Armageddon,<br />

planning for an interruption is enough.<br />

Indeed,“disaster recovery planning” has<br />

now routinely been replaced with the<br />

more appropriate “business continuity<br />

practice” in business plans, and rightly so.<br />

More appropriate levels of considerations<br />

have been added to make business<br />

continuity practices more meaningful and<br />

appropriate for all business.<br />

A key topic, for example, is protecting<br />

against downtime caused by computer<br />

viruses. Business continuity practices<br />

carry a specific set of practices and<br />

guidelines for prevention and recovery in<br />

the event of a virus.This latter point further<br />

conveys the importance and scope<br />

of business continuity, in that it emphasizes<br />

how serious financial harm can be<br />

caused to an organization by a component<br />

of the business being interrupted.<br />

An all-encompassing disaster does not<br />

have to occur to cause disruption.<br />

Let’s not forget that we must do as we<br />

preach, so let’s update those business<br />

plans with a nice thick business continuity<br />

section, your insurance company and<br />

business bankers will love you for it.<br />

Jorge L. Coronel is chief executive officer/president<br />

of Infinity Technology Group<br />

Inc., Clarks Summit. He can be reached at<br />

(570)586-4850 or on the Web at<br />

www.itgsystems.com<br />

A taste of Tuscany and a dash of Manhattan flavor this family’s restaurant<br />

By Mary Ann Krisa<br />

When 28-year-old Liza Tambur and her<br />

30-year-old brother, Robert S.Tamburro,<br />

decided to partner with their parents,<br />

Robert L. and Virginia S.Tambur, to open<br />

Isabella’s, a restaurant located in Pittston,<br />

food was not their only concern.<br />

“Our goal was to bring something totally<br />

new to the area,” co-owner Liza Tambur<br />

said. “We traveled a lot and went to the<br />

restaurants that we liked.”<br />

They visited New York City restaurants<br />

and, based on their experiences, established<br />

the concept of Isabella’s — an idea, they say,<br />

that combines New York City ambience<br />

with Tuscan Italian-influenced New<br />

American cuisine.<br />

Fortunately, their professional backgrounds<br />

provided a strong foundation<br />

for the establishment. Tambur, who<br />

worked at Condé Nast Publication’s<br />

fashion magazines, Allure and Glamour,<br />

was able to provide her attention to<br />

detail as well as her creative flare to the<br />

design and cuisine of Isabella’s, while<br />

Tamburro, whose background is in commercial<br />

real estate development, implemented<br />

his area of expertise.<br />

The family says that they had long considered<br />

opening a restaurant but the time<br />

had never quite presented itself. They purchased<br />

the site in the mid-80s and various<br />

restaurants, Café Nino, Court Side Lounge,<br />

and Medici, inhabited the site until both<br />

the family and the space were available.<br />

“We came together with a concept of the<br />

restaurant,” Tamburro said. “And the concept<br />

required a major overhaul of the space.<br />

We gutted the entire inside of the building.”<br />

Tamburro’s focus was primarily on the<br />

spatial side of the business, providing direction<br />

on what had to be done and when.<br />

Together, they all agree, the partners complemented<br />

each other quite well.<br />

“From the business aspect, I was able to<br />

bring the management of personnel,<br />

costs and accounting. My mother and sister<br />

were the architectural and decorating<br />

consultants, while I had more of an input<br />

on the spatial aspects,”Tamburro said.<br />

“Apart from being brother and sister,<br />

we’re partners,”Tambur added. “I have a<br />

lot to learn from him and he has learned<br />

a lot from our father.”<br />

Diners can choose from among the traditional,<br />

like “The Isabella Burger” for $11,<br />

or something a little less common, such<br />

as “Hand Cut Spinach Pappardelle” at $18.<br />

Orders are delivered to white linendressed<br />

tables via an aproned server<br />

meticulously dressed in a shirt and tie.<br />

The interior walls are decorated with<br />

European-style sconces that cast an<br />

evening glow on the hardwood floors.<br />

Patrons may finish the evening while sipping<br />

a glass of “Bruichladdich Islay,” a 15-<br />

year-old Scotch at $9, or opt instead for a<br />

taste of something exotic from the dessert<br />

menu such as “Citrus Pots de Crème,<br />

Chantilly and Caramel Oranges” for $5.<br />

“Our goal is to provide the finest food,<br />

finest service, and the most unique<br />

atmosphere. We worry about what we<br />

can do and how we can make it better,”<br />

Tamburro said. “From a broader spectrum,<br />

I think an establishment like this<br />

makes the area a more appealing, enticing<br />

place to live.”<br />

And while the restaurant does indeed<br />

bring something different to the area, the<br />

true allure of Isabella’s is the dedication<br />

of the of the restaurant’s founders to its<br />

development and continued cultivation.<br />

“We are a family business,”Tamburro<br />

said. “And we’re all actively involved.”<br />

Isabella’s is located at 1140 Route 315,<br />

Wilkes-Barre. Hours are 5 p.m to 10 p.m.,<br />

during the week, Friday and Saturday, 5 p.m.<br />

to 11 p.m. Lunches are served Monday<br />

through Friday, 11a.m.to 2 p.m. Call (570)<br />

270-9292 for reservations.


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 9<br />

Small bank uses couriers to wage battle for convenience<br />

By Marianne Tucker Puhalla<br />

Check Processing Facts from the American<br />

Bankers’ Association:<br />

■ Banks process more than 40 billion checks each<br />

year. In the first comprehensive study in decades, the<br />

Federal Reserve reported that 42.9 billion checks,<br />

valued at $39 trillion, were paid in 2001.<br />

■ Some institutions process more than a million<br />

checks per day, traveling through sorting machines<br />

at speeds of up to 60 miles per hour.<br />

■ Funds on local checks must be made available<br />

within two business days according to the<br />

Expedited Funds Availability Act of 1987. Non-local<br />

checks must be made available within five business<br />

days. Certain circumstances permit longer<br />

holds due to the high risk of fraud, such as new<br />

accounts, deposits over $5,000, repeatedly overdrawn<br />

accounts and/or emergencies.<br />

■ The average value per check is $925, according<br />

to the 2002 Federal Reserve Retail Payments<br />

Research Project.<br />

■ Consumers write over half (50.9 percent) of all<br />

checks, according to a 2002 Federal Reserve study.<br />

Other categories include: business — 32.3 percent;<br />

government — 3.5 percent; business or government<br />

— 1.3 percent; unknown — 12 percent.<br />

■ Approximately 251 million checks are returned<br />

or “bounced” each year, according to the Federal<br />

Reserve. This is 0.6 percent of total check volume.<br />

The average value per returned check is $701.<br />

Source: www.aba.com/<br />

Landmark Community Bank has introduced<br />

a first-of-its-kind courier service<br />

that takes banking services to the business<br />

customer, saving those who use it<br />

time and money.<br />

“Today, more than ever, banking is an<br />

industry driven by convenience, as clients<br />

have less time for mundane tasks and must<br />

focus on their business,” says Daniel R.<br />

Nulton, Landmark CEO.“Many professionals<br />

tend to select a bank based on the proximity<br />

of a branch to their office. Landmark<br />

takes convenience and service to a new<br />

level by taking the bank to the client.”<br />

With only one office located at 2 South<br />

Main Street, Pittston, one of Nulton’s goals<br />

for Landmark was to make the two-yearold<br />

bank competitive with larger banks<br />

that have branches in every community.<br />

“There were a lot of clients who wanted<br />

to do business with Landmark because<br />

of our local ownership and personal service,<br />

but our Pittston location was not convenient<br />

for them. By offering valet banking<br />

for our business customers, there is<br />

not a banking chore we can’t handle.We<br />

pick up deposits, deliver cash and can<br />

even process a loan request, from application<br />

to funding, without the client ever<br />

leaving his or her office,” he says.<br />

Landmark couriers are bonded and<br />

insured.The client determines the time<br />

and number of pick-ups each week.<br />

Nulton says that not only do businesses<br />

gain back the time and productivity lost<br />

every time a staff member had to make a<br />

trip to the bank, they also avoid the liability<br />

assumed every time an employee goes<br />

to the bank on company business.<br />

“It has made my life as a business owner<br />

much easier,” says Gino Bartoli, president<br />

of A.J. Lupas Insurance Agency Inc.,<br />

Plains.“I don’t have enough time in the<br />

day as it is. If the courier service keeps<br />

me from having to drive to a bank, stand<br />

in line on the third of the month or wait<br />

at the drive-up window, then there’s no<br />

question that it is a good thing. I’d say it<br />

is probably the most innovative idea<br />

brought into my business since the introduction<br />

of computers.”<br />

“The courier service is the same concept<br />

I have applied in the healthcare industry<br />

for 18 years,”says Paul C.Woelkers, president<br />

and CEO of Lackawanna Mobile X-ray<br />

Inc., Dunmore.“We are a mobile x-ray<br />

company that takes its service to the<br />

patients, in their homes and to them in<br />

nursing homes.Although the bank is in<br />

Pittston, that’s never an issue, because they<br />

bring the bank to me on a daily basis.”<br />

“I’m in an industry where time is<br />

money,” notes John Bartorillo, managing<br />

partner of Maslow Lumia Bartorillo (MLB)<br />

Advertising,Wilkes-Barre.“Anything that<br />

helps me save both is a true innovation.”<br />

MLB’s banking is handled by bookkeeper<br />

Anita Petroski who says the courier<br />

service is simple to use.“I call and tell<br />

them I have a pick up.They use tamperproof<br />

envelopes to take the deposits to<br />

the bank. I get a signed receipt at the time<br />

of the pick-up.The deposit slip is either<br />

mailed to me or delivered the next day.”<br />

Nulton says that since most of the business<br />

transacted is check-based, the couriers<br />

carry little cash.“Clients know that a full<br />

security plan is in place, and once a transaction<br />

is handed over, it is fully insured.”<br />

Landmark also carries out personal<br />

banking for individual business clients.<br />

Nulton says the courier service area<br />

reaches from Eynon in Lackawanna<br />

County to Nanticoke in lower Luzerne.<br />

Pricing is a function of the customer’s<br />

total relationship with the bank and<br />

very few clients pay additionally for<br />

the service.<br />

Hinerfeld Realty Company<br />

- Commercial Division -<br />

Performance...Not Promises!<br />

KINGSTON<br />

NEW LISTING. RETAIL DEVELOPMENT<br />

SITE OPPORTUNITY. 213’ x 253’, 1.24<br />

Acre Corner Parcel For Sale. 38,000 SF<br />

Warehouse-Showroom. Additional 105’ x<br />

230’ Vacant Parcel included. On busy Pierce<br />

S treet Corridor at 3rd Ave., with numerous<br />

retail and medical/dental facilities. Large<br />

neighborhood backup. Will also rent.<br />

FOR SALE $1,125,000<br />

MOOSIC<br />

PRICE REDUCTION. EXPRESSWAY<br />

WAREHOUSE. 12,000 Square Feet, preengineered<br />

steel building. 20’-22’ clear<br />

height. Two dock & two drive-in doors.<br />

3,000 SF office. 400 amp power. Located<br />

between Moosic and Davis Street Exits of<br />

Interstate Route 81.<br />

FOR RENT $3.50 / SQ. FT.<br />

A Landmark Community Bank courier<br />

picks up a deposit at the Maslow Lumia<br />

Bartorillo Advertising Agency, Wilkes-<br />

Barre, Luzerne County, from office manager<br />

Anita Petroski. Photo by A.J. Zambetti<br />

Landmark is expanding its physical<br />

presence as well.<br />

A second branch is under construction<br />

along Wyoming Avenue in Forty<br />

Fort, and is expected to open later<br />

this year.<br />

MOOSIC<br />

INDUSTRIAL PROPERTY. 26,000 square<br />

f eet in Warehouse / Light Industrial Building.<br />

Divided into five sections. Eight truck dock<br />

doors. 440 volt electric power. M-2: Heavy<br />

Manufacturing zoning. Close to Interstate<br />

Route 81.<br />

FOR RENT $2.50 / SQ. FT.<br />

WILKES-BARRE<br />

RETAIL DEVELOPMENT SITE<br />

OPPORTUNITY. 3.58 Acre Site at corner of<br />

Wilkes-Barre Boulevard and Coal Street.<br />

Take advantage of traffic between Mall and<br />

Center City. Can also be leased.<br />

FOR SALE $1,550,000<br />

KINGSTON<br />

NEW LISTING. WAREHOUSE. Cross<br />

Valley Industrial Center. 228,500 Square<br />

F eet. Heated and sprinklered. Eight dock<br />

doors. Up to 18’ clear height. 5.64 Acre site.<br />

Accessible from Cross Valley Expressway<br />

(Pa. Rt. 309).<br />

FOR SALE $850,000<br />

SCRANTON<br />

BACK ON MARKET. OFFICE/RETAIL.<br />

Birney Avenue, Minooka. 4,660 square feet<br />

building. Constructed as bank.<br />

Later<br />

expanded and used as car dealership auto<br />

service and engineering test lab. On U.S. Rt.<br />

11 close to Davis Street Exit #182 of<br />

Interstate Route 81.<br />

FOR SALE $129,000<br />

SCRANTON<br />

HANDSOME DOWNTOWN BUILDING.<br />

12,420 Square Feet commercial building.<br />

Three stories. Beautiful front. Ready for<br />

redevelopment.<br />

Close to University of<br />

Scranton and Court House Square.<br />

FOR SALE $125,000<br />

SCRANTON<br />

OFFICE. One story, 9,500 square feet office<br />

building for sale. Constructed in 1980’s for<br />

national insurance company.<br />

Plenty of<br />

parking. Suburban setting next to Abingtons.<br />

Near Allied Services campus. Morgan<br />

Highway, Rt 307.<br />

FOR SALE $775,000<br />

OLYPHANT<br />

OFFICE/LABORATORY 4,500 Square Feet<br />

of nicely finished office space and clean,<br />

bright laboratory. Mid-Valley Industrial Park<br />

location. Short distance from Exit #2 of Gov.<br />

Robert Casey Expressway (U.S. Rt. 6), which<br />

gives quick and easy access to Interstate<br />

Routes 81, 84 & 380.<br />

FOR RENT $7.50 / SQ. FT.<br />

CLARKS SUMMIT<br />

OFFICE SPACE. 1,636 square feet six room<br />

suite of offices. Includes four private offices<br />

& conference room. Full service lease in<br />

beautiful “BDA” Building. Suburban office<br />

campus location.<br />

FOR RENT $20.00 / SQ. FT.<br />

FORTY FORT<br />

EXPRESSWAY INDUSTRIAL PROPERTY.<br />

114,000 square feet Warehouse / Light<br />

Industrial Building on 4 acres. At Forty Fort/<br />

Kingston Exit (#4) of Cross-Valley<br />

Expressway (Pa. Rte. 309), near Interstate<br />

Routes 81 & 476. Fully sprinklered. 70,000<br />

square feet on 6” and 8” thick 1st Floor. Nine<br />

(9) truck doors. New Roof.<br />

FOR SALE $1,250,000.<br />

600 Lackawanna Avenue<br />

Scranton, PA 18503<br />

Phone: 570/207-4100 or 342-8312<br />

Fax: 342-6815 E-mail:hinerfld@epix.net<br />

For information on all of our properties, visit our<br />

website @ www.hinerfeldrealty.com


Public opinion sour on economy, despite positive signs<br />

Despite signals from the equity markets<br />

that the worst might be behind us, concerns<br />

about the economy in general and a<br />

troubling unemployment situation weigh<br />

heavily on the minds of Americans.<br />

Twenty-seven percent of U.S. adults<br />

mentioned the economy in general as the<br />

country’s most important problem in<br />

Gallup Tuesday Briefing’s July 7-9 poll,<br />

and another 13 percent specifically mentioned<br />

the unemployment situation.<br />

A separate question found that 58<br />

percent of Americans feel that the<br />

president is not paying enough attention<br />

to the economy.<br />

Clearly in the eyes of Americans, as the<br />

10 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

economy emerges tentatively from recession<br />

it cannot receive too much attention<br />

from Washington.<br />

Encouraging Signs<br />

The ongoing skittishness seems strange<br />

in some respects: the fog of war has lifted,<br />

after 13 rate cuts the Fed still maintains<br />

an accommodative stance, and new<br />

home sales are booming.<br />

Furthermore, there is good news from<br />

corporate America: reported corporate<br />

earnings have exceeded expectations and<br />

productivity growth is strong.<br />

The latest Thomson First Call consensus<br />

estimates project that second quarter S&P<br />

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500 earnings will be 8.1 percent higher<br />

than the year before and 66 percent of<br />

S&P 500 companies that have reported<br />

earnings so far have beaten estimates.<br />

The Unemployment Effect<br />

So why isn’t the public feeling more<br />

jubilant about the recovery?<br />

The most obvious answer continues to<br />

be the national unemployment rate,<br />

which climbed from 5.8 percent in<br />

March to 6.4 percent in June.<br />

Not only do 13 percent of Americans<br />

feel that unemployment is the most<br />

important problem facing the country,<br />

but 44 percent of Americans also believe<br />

that unemployment will go up (either “a<br />

TREASURY MANAGEMENT I LEASING I CREDIT I CAPITAL MARKETS I INVESTMENT MANAGEMENT<br />

©2003 The PNC Financial Services Group, Inc.<br />

lot” or “a little”) in the next six months.<br />

How does the unemployment rate<br />

impact overall perceptions of the economy?<br />

Even in periods of high unemployment,<br />

the vast majority of workers keep<br />

their jobs; thus the effect of high unemployment<br />

on consumer confidence<br />

comes from consumer skittishness about<br />

their own job security, and/or consumer<br />

sympathy pain for friends and family who<br />

are out of work.<br />

From data gathered for Gallup Tuesday<br />

Briefing’s 2003 Personal Finance survey<br />

in April, it appears that changes in the<br />

unemployment rate filter through to the<br />

public.There is high correlation between<br />

the actual unemployment rate and the<br />

percentage of Americans saying they<br />

know someone who has recently been<br />

laid off or fired.<br />

When the unemployment rate hit 6.0<br />

percent in April 2003, 60 percent of<br />

Americans reported knowing someone<br />

out of work.<br />

That was up from 51 percent in<br />

February 2002, when the unemployment<br />

rate was 5.6 percent, and from 43 percent<br />

in August 2001, when unemployment<br />

was just 4.9 percent.<br />

Similarly, public perceptions about<br />

whether it is a good or bad time to find a<br />

quality job are closely linked to the<br />

unemployment rate.<br />

There is also some correlation between<br />

personal experiences and perceptions of<br />

unemployment, and one’s rating of the<br />

U.S. economy.<br />

Knowing someone who is out of work<br />

correlates strongly with a negative view<br />

of the U.S. economy.<br />

Only 13 percent of those who know<br />

someone out of work have a positive<br />

view of the economy, while 59 percent<br />

have a negative view.<br />

By contrast, the negative tilt is much<br />

less pronounced among those who do<br />

not know someone out of work: 29<br />

percent of this group is positive, 39<br />

percent is negative.<br />

The correlation between unemployment<br />

and the overall economy is somewhat<br />

clearer when looking at respondents’<br />

general perceptions of the job market.The<br />

plurality (44 percent) of those<br />

saying now is a good time to find a quality<br />

job also have a generally positive view<br />

of the economy. By contrast, only 11 percent<br />

of those who say now is a bad time<br />

to find a quality job have a positive view<br />

of the economy; 60 percent of this group<br />

has a negative view.<br />

Bottom Line<br />

It seems especially revealing that young<br />

adults — who largely drove the Internet<br />

boom of the 1990s — are now particularly<br />

negative about employment prospects:<br />

while 16 percent of Americans overall<br />

believe that unemployment will go up “a<br />

lot” in the next six months, the percentage<br />

is 27 percent among 18- to 29-year-olds.<br />

Economists might point out that seasonal<br />

fluctuations in unemployment data are<br />

making statistics difficult to interpret, but<br />

judging by the resounding pessimism of<br />

Americans — and young adults in particular<br />

— there can be little doubt about the<br />

huge psychological toll. News of improved<br />

corporate earnings will ring hollow until<br />

Americans start to see — and feel —<br />

employment figures catching up.


Nation’s top specialty retailers ranked, Best Buy on top<br />

In a year tested by a sluggish economy<br />

and geopolitical concerns, specialty<br />

retailers were forced to make hard decisions<br />

to ensure their continued success.<br />

The specialty stores that can distinguish<br />

themselves are the ones that are<br />

prospering, while the remainder are<br />

looking for sites and strategies in hopes<br />

of ensuring their continued existence,<br />

according to the 2003 TSYS Top 100<br />

Specialty Retailers ranking, released last<br />

month by STORES, the magazine of the<br />

National Retail Federation.<br />

The rankings are based on an annual<br />

survey and are published in the August<br />

issue of STORES magazine.<br />

“As a group, the specialty retail market<br />

is extremely competitive,” said Rick<br />

Gallagher, STORES publisher and NRF<br />

vice president.“Some specialty stores<br />

are thriving, and others are fighting for<br />

their lives.”<br />

Minneapolis-based Best Buy leads the<br />

list as the nation’s largest specialty<br />

retailer with 2002 sales of $20.95 billion,<br />

a 13.2 percent increase over the<br />

previous year.<br />

Best Buy has benefited from strong<br />

sales of digital products, as well as<br />

a pick-up in sales of laptops and<br />

computer equipment.<br />

In addition, Best Buy has broadened its<br />

furniture collection, particularly in the<br />

area of home entertainment where<br />

goods are styled to coordinate with current<br />

TV models and audio/video systems<br />

and components.<br />

Textron cuts staff<br />

By John Beauge<br />

Textron Inc. has reduced its salaried<br />

personnel by 20 percent and laid off<br />

approximately 15 hourly employees at its<br />

Williamsport plant.<br />

The leading manufacturer of piston<br />

engines for general aviation aircraft was<br />

forced to make the cuts due to poor economic<br />

conditions, Daniel Smith, vice<br />

president of human resources, says.<br />

About 30 salaried people either lost<br />

their jobs or accepted a voluntary severance<br />

package, he says.<br />

They do not have recall rights like the<br />

furloughed hourly workers, he says.<br />

The job cuts, which have reduced the<br />

Textron work force in Williamsport to<br />

just below 500, were unrelated to an<br />

engine recall last year ordered by the<br />

Federal Aviation Administration after it<br />

determined a faulty crankshaft caused a<br />

small plane crash in Michigan, Smith says.<br />

Textron contended the faulty part with<br />

its Lycoming engines was manufactured<br />

by a vendor but it hired 140 temporary<br />

employees to fix the problem.<br />

They were let go after the recall project<br />

was completed.<br />

Smith also says Textron plans at some<br />

future point to shift to the plant the<br />

repair work being done at its facility at<br />

the Williamsport Regional Airport in<br />

Montoursville.The airport hangar will<br />

remain in open, he says.<br />

Few of the engines that are repaired at<br />

the airport arrive by air and all are taken<br />

to the plant for testing before returned<br />

to the customer, he says.<br />

Best Buy is the nation’s<br />

No. 1 specialty retailer.<br />

Familiar stores like Aeropostale<br />

and Gymboree round out the<br />

bottom of the list.<br />

Gap retained its<br />

place as the second-largest<br />

U.S.<br />

specialty retailer,<br />

with 2002 sales of<br />

$14.45 billion, a 4.4<br />

percent increase<br />

over 2001. Gap has<br />

turned itself around after 30 consecutive<br />

months of disappointing performances.<br />

By an increased focus on small businesses,<br />

Staples’ $11.6 billion in sales<br />

moved the office supplies retailer up<br />

two notches to the No.3 spot, surpassing<br />

Office Depot, which was bumped to<br />

the fourth-highest spot with $11.36 billion<br />

in sales (from<br />

No. 3 in 2002).<br />

Toys R’ Us followed at<br />

the No. 5 spot with<br />

$11.3 billion in sales,<br />

ahead of Circuit City<br />

(No. 6) and Limited<br />

Brands (No. 7).<br />

Rounding out the top 10 specialty<br />

retailers,AutoZone advanced to the<br />

eighth position, up four notches<br />

from its 2002 ranking.<br />

Barnes & Noble rose to the ninth<br />

spot, from the eleventh position last<br />

year. CompUSA, with a $300 million<br />

decline in sales, dropped from the<br />

ninth position last year to No. 10.<br />

“The retailers on this impressive list<br />

represent the best and brightest innovators<br />

in an ultra-competitive industry,”<br />

said Philip Tomlinson, president of TSYS,<br />

a global payments leader and the largest<br />

third-party processor of retailer-managed<br />

accounts in the United States.<br />

“They have been able to flourish<br />

despite the current economy and are<br />

combating the challenges and intense<br />

competition that characterize retail.”<br />

For a complete listing of the “Top 100<br />

Specialty Retailers,” call (202) 626-8189<br />

or visit www.stores.org.<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 11


Rated one<br />

of the most<br />

business-friendly<br />

banks. †<br />

Local loan<br />

approvals.<br />

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Fast answers are important, and you just<br />

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The people of First Liberty Bank & Trust are ready<br />

to deliver all the sophisticated financial products your<br />

business needs – with the speed and personal attention<br />

others can’t match.<br />

We’re the local bank that knows what matters to your<br />

local business. See us soon, and let us help with your<br />

personal banking, too.<br />

Scranton Offices:<br />

Keyser Ave. 343-1211<br />

Minooka 341-5555<br />

Spruce St. 558-3660<br />

Wyoming Ave. 961-2402<br />

Visit us at the branch nearest you, or<br />

on the web at www.firstlibertybank.com<br />

Local Branches:<br />

Carbondale 282-9390<br />

Clarks Summit 587-0575<br />

Daleville 842-5715<br />

Dickson City 307-7500<br />

Jermyn 876-6500<br />

Jessup 489-4736<br />

Kingston 714-5700<br />

Olyphant 489-4721<br />

Pittston 655-7750<br />

ATMs at all branches, Quinn’s Market in Blakely & Lackawanna Junior College<br />

† Community Bank, N. A. is rated a leading small business friendly bank by the U.S. Small<br />

Business Administration among those with assets from $1 to $10 billion.<br />

Member FDIC<br />

Wilkes-Barre’s Innovation Center<br />

incubator unveils Web site<br />

Entrepreneurs looking for the right<br />

place to build their business can find all<br />

the information they need online at the<br />

Innovation Center@Wilkes-Barre’s new<br />

Web site, www.icwb.biz.<br />

“The Innovation Center’s Web site will<br />

allow potential clients to learn about<br />

the various benefits to being in an incubator;<br />

including entrepreneurial<br />

resources and upcoming events,”<br />

explains John L.Augustine, facility director,“They<br />

can also view the floor plan<br />

and building layout, as well as get<br />

answers to their questions about the<br />

incubator process. And, most importantly,clients<br />

will be able to download<br />

applications and guidelines to becoming<br />

an incubator tenant.”<br />

More than an office building or a traditional<br />

business incubator, the Innovation<br />

Center@Wilkes-Barre is a place designed<br />

to unite energy, ideas, talent and expertise.<br />

Located in the historic Woolworth’s<br />

building on South Main Street in downtown<br />

Wilkes-Barre, close to colleges and<br />

universities — the technology incubator<br />

will provide tenants with convenient<br />

access to a well-trained workforce, as well<br />

as research and development resources.<br />

Designated a KOZ (Keystone<br />

Opportunity Zone) area, the facility will<br />

also offer newly renovated Class A space<br />

and tax incentives to potential tenants —<br />

with 15,000 square feet of office space<br />

and 15,000 square feet of small business<br />

start-up space, along with 30,000 square<br />

feet of retail space.<br />

“The idea of placing a state-of-the-art<br />

Innovation Center in the historic<br />

Woolworth’s Building at the heart of the<br />

downtown,”explains Stephen M. Barrouk,<br />

president and CEO at the Greater Wilkes-<br />

Barre Chamber of Business and Industry,<br />

“was to highlight the area’s historic past<br />

while creating a place to foster entrepreneurship<br />

and combine that with the creative<br />

talent, energy and resources of the<br />

area. We want this facility to be a catalyst<br />

for growth and a symbol of positive change<br />

for the downtown and for the region.”<br />

“The goal of the Innovation Center<br />

@Wilkes-Barre project, managed by<br />

the Greater Wilkes-Barre Chamber as<br />

part of the Great Valley Technology<br />

Alliance initiative, is to stimulate the<br />

local business economy and create<br />

employment opportunities.”<br />

“In fact, the incubator is designed to<br />

provide a fully-equipped, nurturing environment<br />

for technology-based businesses<br />

in their first three to five years.”<br />

“Whether you’re a student just thinking<br />

about starting their own firm or a professional<br />

with a business dream, the<br />

Innovation Center@Wilkes-Barre offers<br />

start-up companies a chance at success,”<br />

Barrouk says.<br />

The Chamber’s Web site,<br />

www.wilkes-barre.org, provides a<br />

wealth of information on the community<br />

and on projects like the<br />

Innovation Center@Wilkes-Barre.<br />

Battipaglia to speak at NEPA’s annual dinner<br />

World famous market strategist, Joseph<br />

V. Battipaglia, executive vice president<br />

and chief investment officer for Ryan,<br />

Beck & Co. LLC, will be the keynote<br />

speaker for the 39th annual dinner of the<br />

Northeastern Pennsylvania Alliance on<br />

Thursday, September 11.<br />

With regard to the September 11<br />

attacks, Battipaglia will discuss the effects<br />

of the war on terror from a financial perspective.<br />

He will focus on the financial<br />

health of the consumer, business, and<br />

government. Concerning the economy,<br />

Battipaglia will share his extensive financial<br />

knowledge by exploring how the<br />

U.S. economy is positioned to perform in<br />

the next 12 months and he will present<br />

forecasts of interest rates, bonds, and<br />

equities. He will also be able to elaborate<br />

on Federal Reserve policy and the value<br />

of the dollar.<br />

Featured frequently in national media,<br />

including CNBC, CNN, Fox News and the<br />

Nightly Business Report, Battipaglia<br />

speaks regularly with reporters from The<br />

New York Times, The Wall Street Journal,<br />

and other publications where his market<br />

views are often quoted.<br />

Battipaglia is the chief investment<br />

strategist and spokesperson on investment<br />

policy for Ryan Beck& Co. LLC, a<br />

subsidiary of Bank Atlantic Bancorp<br />

(NYSE:BBX). Battipaglia is the former<br />

chairman of investment policy at Gruntal<br />

& Co. LLC, where he conducted strategic<br />

market and economic analysis in support<br />

of the firm’s retail network and institutional<br />

presence. Ryan, Beck & Co.,<br />

acquired certain assets and related entities<br />

from Gruntal<br />

& Co., in 2002.<br />

Prior to joining<br />

Gruntal in 1984,<br />

he was a financial<br />

analyst for<br />

the Exxon<br />

Corporation and<br />

worked as a<br />

securities analyst<br />

at Elkins & Co., a<br />

division of<br />

Prudential Bache.<br />

Battipaglia<br />

Battipaglia graduated<br />

Phi Beta<br />

Kappa in economics from Boston<br />

College and earned his MBA at the<br />

Wharton Graduate School of Business,<br />

University of Pennsylvania. He is a<br />

trustee of the Securities Industry<br />

Institute, which is the Security Industry<br />

Association’s premier leadership and<br />

management education program.<br />

Cost for the event is $50 per person,<br />

which includes dinner entrée as well as<br />

hors d’oeuvres during a mini expo of<br />

NEPA’s programs and services prior to<br />

the dinner beginning at 4:30 p.m.The<br />

program will begin with a video presentation<br />

of NEPA’s clients and an award<br />

presentation of the first John. J. Luciani<br />

regionalism award, to be bestowed annually.<br />

Battipaglia will make his presentation<br />

following dinner.The event is being held<br />

at the new Hilton Scranton and Conference<br />

Center,Adams Avenue, Scranton. For<br />

more information, visit the NEPA Web site<br />

at www.nepa-alliance.org/annual dinner<br />

or call (570) 655-5581.<br />

12 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


Publication examines work, play<br />

By Howard J. Grossman, AICP<br />

In a publication issued by the Schuylkill<br />

Chamber of Commerce as part of the<br />

Stay Invent the Future program of the<br />

Pennsylvania Department of Community<br />

and Economic Development, the job market<br />

is portrayed for northeastern<br />

Pennsylvania.The publication of the 17-<br />

page report demonstrates both the recreational<br />

and employment opportunities<br />

and is aptly titled “Work and Play in<br />

Northeast Pa.”<br />

County by county, including Carbon,<br />

Lackawanna, Luzerne, Monroe, Pike,<br />

Schuylkill, and Wayne are defined as<br />

places we call home, and information is<br />

presented about places to play with pop<br />

up quizs shown, fast facts about the<br />

county and region, and exciting data that<br />

can be utilized as part of the regional<br />

marketing strategy that is being<br />

processed by Penns Northeast and its<br />

newly expanded activities that were<br />

announced a few months ago.<br />

Successful stories are shown about people<br />

and companies that are part of the region.<br />

The document outlines the places to<br />

learn in the region including 22 colleges<br />

and universities and 11 career schools<br />

that define the wonderful array of higher<br />

educational institutions and schools that<br />

offer a wide ranger and diversity of<br />

courses that can continue to train<br />

prospective employees who may wish to<br />

find work in the region.<br />

One of the outstanding features of the<br />

report is the listing of Web sites that can<br />

be tapped to find electronic information<br />

at a fingertip.This dimension of data support<br />

is an important and key link to the<br />

ability of local and out of town students<br />

and others to immediately secure the<br />

database that will assist them in decision<br />

making regarding the extension of their<br />

education, or the reasons why northeastern<br />

Pennsylvania is truly the place to<br />

work and play.<br />

Perhaps, however, the most critical portion<br />

of the report is the information<br />

about places to live, places to work, and<br />

the job market survey that are presented<br />

in the latter section of the document.<br />

For example, the information shows the<br />

rental comparisons between northeastern<br />

Pennsylvania and national statistics.<br />

The range of rental comparisons between<br />

the region and national statistics as a<br />

result of the year 2000 Census shows<br />

median monthly rental in the Pocono-<br />

Northeast as being $324 to $682 with the<br />

City of Pottsville being the lowest and<br />

Milford in Pike County being the highest.<br />

These data, however, are quite low<br />

across the board compared to many<br />

other larger cities such as San Francisco,<br />

Arlington,Virginia, San Diego, and New<br />

York City that range from$705 to $928.<br />

Crime rates are demonstrated with information<br />

based on an index that is a<br />

weighted average of the relative frequency<br />

of crimes per capita of five types<br />

including homicide, robbery, rape, aggravated<br />

assault, and motor vehicle theft.<br />

The crime indexes within the seven<br />

counties are all significantly below many<br />

national cities.The regional index ranges<br />

from 5 to 114, while the crime rate index<br />

for larger cities across the nation with<br />

seven examples shown as being in a<br />

range from 172 in San Francisco to 469 in<br />

Washington, D.C. A value of 100 means<br />

that the city is exactly average.A value of<br />

200 means that the city has twice the<br />

crime rate as the average city. Source for<br />

this data is Homefair.com, February, 2003.<br />

Salary comparisons are shown with<br />

equivalent data between national cities<br />

and those in this region.The data clearly<br />

demonstrates that earning, for example,<br />

$40,000 in Washington, D.C. for a standard<br />

of living is related to a comparable<br />

standard of living in northeastern<br />

Pennsylvania of $24,341.25, with similar<br />

comparisons for other cities nationally<br />

and the region.Again, the same source is<br />

used as was the case with crime rates.<br />

Northeastern Pennsylvania is home to<br />

major incubators that grow companies<br />

and provide services to help young firms<br />

develop.Assistance is available for the<br />

sharing of conference rooms, kitchen<br />

space, copiers, and other office equipment.Young<br />

companies are limited to<br />

how long they can stay in the incubator<br />

space.The region is home to the following<br />

incubators including the Carbondale<br />

Technology Transfer Center, the East<br />

Stroudsburg University Business<br />

Accelerator, the Pottsville/Schuylkill<br />

Technology Incubator, and the Scranton<br />

Enterprise Center Business Incubator.<br />

These examples will be added to with<br />

one under construction renovation in the<br />

City of Wilkes-Barre. Incubators go back<br />

many years, and the ones listed are second<br />

generation incubators that are the<br />

newest and best of the types that have<br />

been previously initiated.<br />

The Northeast Pa. Job Market Survey is<br />

summarized in the report.This data is<br />

based upon a Northeastern Career<br />

Opportunities project with selected<br />

employers across the region asked to participate<br />

in a job market survey.<br />

They were asked to identify the current<br />

and future job opportunities available to<br />

regional graduates and graduates over the<br />

next three years. Nearly four out of 10<br />

survey respondents offer college/university<br />

internships and one out of four provide<br />

high school/vo-tech co-ops, and one<br />

out of five offer apprenticeship programs.<br />

One example of an occupation<br />

needed in the region is the nursing profession.<br />

Over the next three years, 703<br />

registered nurses, 309 practical nurses,<br />

and 664 certified nurse assistants and<br />

personal care aides will be needed.<br />

Employers plan to hire staff over the<br />

next 12 to 18 months in at least 78 percent<br />

of the employers surveyed.The<br />

number of full time employees needed<br />

over the next 12 months were defined as<br />

3.5 percent overall with projected<br />

demand for each county ranging from 1.1<br />

percent to 7.7 percent.<br />

Over the next 18 to 36 months due to<br />

company growth and expansion, employers<br />

predict in the region that nearly 2 out<br />

of 3 new employees recruited will be full<br />

time. Nearly three thousand new employees<br />

will be needed across the Pocono-<br />

Northeast’s seven counties.<br />

This document demonstrates a clear<br />

message. Despite the recent economic<br />

downturn, there is growth likely<br />

to occur in the region based upon<br />

the employer survey.<br />

A Web site can be contacted to see<br />

more information about the results of the<br />

survey at www.workplaynepa.com.<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 13


14 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Pumpkin purveyors predict packed patches this fall<br />

By Jennifer Butler<br />

The chilly air of<br />

the fall will<br />

soon be upon<br />

us and businesses who<br />

earn their keep during<br />

that memory-making<br />

season have been preparing<br />

all summer for their<br />

impending visitors.<br />

In northeastern Pennsylvania it has<br />

become extremely popular — even traditional<br />

— to make an annual visit to the<br />

“pumpkin patch.”<br />

Area farms and orchards have capitalized<br />

on this love of the season in many<br />

unique ways, creating a variety of fall<br />

experiences for their customers, with the<br />

help of Mother Nature.<br />

Roba’s Tree Farm and<br />

Pumpkin Patch<br />

The Roba family of Dalton anticipates a<br />

busy season as families turn their attention<br />

to the activities of autumn.<br />

John and Sue Roba have been building<br />

their business since 1985, when they<br />

began planting “balled and burlapped”<br />

trees for sale throughout the year on<br />

their 100-acre Christmas tree farm.<br />

Since then the farm has seen considerable<br />

growth and each year a new attraction<br />

is added to entice families throughout<br />

the Halloween and Christmas holidays.<br />

“We were surprised at the growth in the<br />

Halloween-time business.We try to add<br />

something new each year and this year it<br />

is ‘Bunnyville,’” said John Roba.<br />

“Bunnyville” consists of miniature<br />

homes built especially for the rabbit population<br />

at the farm.A new Barrel Train,<br />

featuring a herd of “Holstein” cows constructed<br />

by Roba, will be pulled by tractor,<br />

transporting visitors from the barn to<br />

the pumpkin patch activities.<br />

“These attractions have been a real marketing<br />

tool,” Roba said. In addition to the<br />

A view of Roba’s corn maze. All photos this<br />

page except Robin Peregrim by Bob Urban<br />

Robin Peregrim reports “a<br />

good apple crop; much better<br />

than last year’s” at her<br />

business, Miller’s Orchards,<br />

in Justus.<br />

John Roba tends his sheep, part<br />

of his farm’s petting zoo. At<br />

right is the zoo’s pot-belly pig.<br />

hay ride, a staple of the pumpkin patch<br />

business, Roba’s boasts a petting zoo with<br />

real reindeer; a children’s playground; and<br />

a pick-your-own-pumpkin adventure.<br />

Another attention-grabber is the fourand--half-acre<br />

corn maze for which the<br />

family creates a new theme each year.<br />

This year, the maze’s theme is a<br />

“Barnyard Yard Adventure at Roba’s.”<br />

For the more adventuresome, the<br />

Flashlight Maze Adventure Night will<br />

allow them to try their hand creeping<br />

through the maze by moonlight with<br />

only their flashlight to guide them.<br />

The “adventure” comes with campfire,<br />

hot dogs and marshmallows included.<br />

This attraction, Roba said, has been very<br />

successful for the business.<br />

Of course, being dependent on Mother<br />

Nature never makes the business easy.<br />

“This year the spring was excessively<br />

wet but, fortunately, we have a welldrained<br />

area.We got two-thirds planted on<br />

schedule and one-third late,” he said.The<br />

farmer can only hope that there is no early<br />

frost to kill his 30-acre crop of pumpkins.<br />

An on-site, full-blown country store also<br />

offers a bit of the season with homemade<br />

jams, jellies, pies, and the beautiful wares<br />

of several local craftspeople.<br />

In addition to its success as a Christmas<br />

tree farm, the Roba family has found that<br />

the addition of their balled and<br />

burlapped trees to area landscapers has<br />

been another successful venture.<br />

As the doors close on the Halloween<br />

season, those of the Thanksgiving and<br />

Christmas seasons open for the Robas.<br />

Miller’s Orchards Farm Market<br />

The fifth generation of the Miller family<br />

anticipates a busy season this year and<br />

reports a good apple crop in the 25 varieties<br />

offered throughout the season.<br />

“It is a much better crop than last<br />

year,” said Robin Peregrim, who with her<br />

husband,Wally, operate the family business<br />

in Justus.<br />

The business owners have gone all out<br />

in planning the crop mazes that attract<br />

many visitors each year.The 10 acres<br />

donated to the mazes include a one-and-a<br />

half-acre maze for the younger set; a<br />

themed maze which differs each year;<br />

and a crop circle sorghum maze indicative<br />

of the landing of an alien ship in the<br />

middle of a field.<br />

Some may want to take aim with the<br />

farm’s unique apple slingshot or corn<br />

cannon. Others find delight in the “balloon<br />

typhoon” of a blown up apple filled<br />

with balls, or a ride on the cow train<br />

pulled by the farm’s tractor, to pony rides<br />

on the weekends.<br />

The Peregrims also have a bountiful<br />

orchard business.<br />

“We have homemade pies, dumplings,<br />

apple cider, donuts, jams, jellies, honey,<br />

fudge and applesauce,” said Robin<br />

Peregrim. Fall ornamentals have also been<br />

a great seller at the store.<br />

The 110-acre farm is geared toward families<br />

and school groups.<br />

“It’s a family affair,” said Peregrim, who<br />

is a former school teacher.“We make agriculture<br />

fun,” she added.“School tours are<br />

my favorite part and my husband loves to<br />

talk to the people who visit us.”<br />

This year’s new addition to the business<br />

is a greenhouse, which offers a variety of<br />

plants from which to choose.<br />

Ritter’s Cider Mill<br />

From Labor Day to Christmas, chances<br />

are you will find Gary and Debra Ritter<br />

very busy at work in their business in<br />

Mount Cobb. Dairy farmers at heart, the<br />

couple had joined with Gary’s father and<br />

mother, Irving and Arlene Ritter, and created<br />

the orchard and cider business that<br />

they successfully operate to date.<br />

“We put a lot of hours in during the<br />

(fall) season,” said Gary Ritter, and the<br />

family business, in its 25th season, features<br />

hay rides,donut-making, a petting<br />

zoo, a corn maze and homemade apple<br />

cider from the farm’s press and tasty<br />

recipes, jams and jellies.<br />

The farm grows 12 different varieties of<br />

apples, including Macintosh, Red<br />

Delicious, Golden Delicious, Empire and<br />

Northern Spy.<br />

“It has become a tradition to visit the<br />

farm during the fall season,” said Ritter,<br />

and many of the activities on his farm are<br />

offered to the public free of charge. Many<br />

visitors find the fascination of the apple<br />

press worth returning to on a yearly<br />

basis, young family members in tow.<br />

Toiling year round to make the most of<br />

the farm and its offerings, hard work<br />

goes into the maintenance of equipment<br />

during the off-season and crop maintenance,<br />

such as planting and spraying,<br />

during the summer until 30 days prior to<br />

the harvest this month.<br />

“This year the weather has been fairly<br />

good for growing, and the crops have<br />

been better than they have been in past<br />

years.We have been spraying all summer<br />

to ensure no infestations,” said Ritter.<br />

The farmer and businessman also has<br />

another line of work which keeps him<br />

busy in the off season. He constructs 20-<br />

bushel apple bins which are sold to<br />

orchard owners all over the country.<br />

Bunting’s Dairy Farm<br />

What began as a small idea has grown<br />

into a large one on a working dairy farm<br />

just two miles south of Honesdale.<br />

Gerald and Marcie Bunting, third generation<br />

family farmers, say it is a lot of work<br />

to ready themselves for the many visitors<br />

they receive between Sept. 20 and Oct.<br />

26, but they are used to hard work: they<br />

tend a 120-head herd of dairy cows and<br />

keep a working farm.<br />

“It’s the real thing here,” said Marcie<br />

Bunting, and the couple has used that<br />

aspect to their advantage.“We give real<br />

live milking demos and farm tours to our<br />

patrons,” she added.<br />

The business also sells pumpkins,<br />

gourds and cornstalks.<br />

Two years ago, the farm welcomed visitors<br />

to their newly-begun “pick-your-own<br />

pumpkin patch” and it was met with<br />

great success.<br />

A “hay tent” also offers a fun time for all<br />

those who visit it, not to mention the hay<br />

rides and petting zoo on the farm.<br />

Another unique aspect is the antique<br />

tool and farm equipment display.The<br />

attraction depicts the hard work of farmers<br />

throughout the year.<br />

“We enjoy the people and try to keep<br />

it personal by interacting with them,”<br />

she noted.“We also try to educate children<br />

and adults about agriculture and a<br />

working farm.”<br />

John Roba<br />

feeds his<br />

reindeer.


Scranton Chamber of Commerce seeks<br />

‘Pride & Progress’ nominees<br />

Sunbury firm launches<br />

new product<br />

Q-Card, a Sunbury-based supplier of<br />

card testing services and equipment,<br />

announced the introduction of a new<br />

product to its extensive line of card<br />

testing products.<br />

The Mag3:Read-Only provides all of<br />

the mag stripe tests and checks needed<br />

to support any encoding production or<br />

issuing center.<br />

As its name implies, the Mag3:Read-Only<br />

tests only the encoding on the mag stripe,<br />

making it an economical solution for any<br />

facility that needs to verify the quality of<br />

its encoding processes.<br />

It does not test the quality of the mag<br />

stripe material itself.<br />

For that, Q-Card offers the Mag3:Read-<br />

Write, which has established itself as the<br />

industry standard for full ISO mag stripe<br />

card testing.<br />

The Mag3:Read-Write is the newest generation<br />

of the original Mag3 Mag Stripe<br />

Analyzer that been serving card production<br />

and encoding operations worldwide<br />

since the early 1980s.<br />

The Mag3:Read-Only is easy to use and<br />

maintain. Its open architecture allows it<br />

to accommodate cards and tickets of any<br />

size and shape.<br />

It provides the highest level of<br />

accuracy and repeatability of any<br />

product available today.<br />

The optional MagStat statistical software<br />

allows users to track quality in real<br />

time and generate corrective actions and<br />

quality reports for management, customers<br />

and suppliers.<br />

Complete technical specifications are<br />

available at www.q-card.com.<br />

The Greater Scranton Chamber of<br />

Commerce is now accepting nominations<br />

for the 2003 Pride & Progress awards.<br />

Since 1975, the chamber has recognized<br />

Lackawanna County’s public and private<br />

sector operations for upgrading their<br />

establishments, improving the appearance<br />

of their respective neighborhoods, and<br />

beautifying the region.<br />

Presentations are made in the following<br />

categories:<br />

Exterior Renovations<br />

Work must pertain to exterior improvements<br />

only and must express and accentuate<br />

the original architectural character<br />

and features of the building.<br />

Interior Renovations<br />

Work must pertain to the improvement<br />

of office, lobby, and/or other general<br />

areas/floors of a building.<br />

New Building Construction<br />

The facility must respond to the surrounding<br />

character of its respective<br />

neighborhood.<br />

Landscape and Site Design<br />

Plazas, squares, pedestrian malls, fountains,<br />

and sculptures are eligible, as long<br />

as the nominated structure is not directly<br />

related to a building that is under consideration<br />

in one of the other categories.<br />

Judging criteria requires that the nominated<br />

facility must be located within the<br />

chamber’s service area.The nominated<br />

facility must also be a commercial or public<br />

building, receiving its major funding<br />

from private sources and must have been<br />

renovated, constructed, or landscaped<br />

within the last two years.The restoration<br />

of private residences is ineligible.<br />

Nominations must be submitted with a<br />

brief project description and accompanying<br />

“before and after” color photos.<br />

The deadline for entries is Friday,<br />

September 26. Online registration is available<br />

in the Pride & Progress section of<br />

the chamber Web site at /www.scrantonchamber.com/news_events/.<br />

For more<br />

information contact Christina Fenton, at<br />

(570) 342-7711, or at cfenton@scrantonchamber.com.<br />

© 2003 Wachovia Corporation<br />

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Hawley’s Main Street greets new business<br />

The Hawley-Lake<br />

Wallenpaupack<br />

Chamber of<br />

Commerce<br />

recently welcomed<br />

a new<br />

business to downtown<br />

Hawley.<br />

Bill’s Rubber<br />

Stamps & Gifts<br />

is located at 221<br />

Main Avenue<br />

Hawley and<br />

offers a wide<br />

variety of gifts.<br />

Seen at the grand<br />

opening were, left<br />

to right, Cindy Chumard, Hawley-Lake Wallenpaupack Chamber executive director; Anna<br />

Smith, store owner; Destiny Cruz; Bob Smith and children Kaitlyn, Bobby and Nicky; and<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 15


16 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Sunbury struggles<br />

for revitalization<br />

City’s ‘Happy Days’ feeling part of its charm<br />

By Kathy Ruff<br />

The seat of Northumberland County<br />

boasts international fame with an ‘electric’<br />

history. On July 4, 1883,Thomas Edison<br />

chose Sunbury as the place to demonstrate<br />

his experiments when he illuminated<br />

the first three-wire electric lighting system<br />

in a commercial building at the former<br />

City Hotel, now the Edison Hotel.<br />

Today Northumberland County is known<br />

best for Knoebels Amusement Resort, the<br />

largest free-admission amusement park in<br />

Pennsylvania, which attracted over 1.2 million<br />

visitors last year.<br />

“That’s our greatest asset because you<br />

really have people coming from all over,”<br />

says Tom Kutza, director for the<br />

Northumberland County Tourist<br />

Promotion Agency.“The second biggest<br />

attraction would be the Pennsylvania State<br />

Sportsmen’s Association’s ‘Pennsylvania<br />

State Shoot,’ target shooting.”The annual<br />

event draws shooting enthusiasts from<br />

across the country.<br />

While attractions bring in tourists, economic<br />

and lifestyle factors continue to<br />

create an exodus of residents in the rural<br />

county. Northumberland County realized<br />

a 6 percent decrease in population over<br />

the past two decades, falling from<br />

100,288 in 1980 to 94,556 in 2000<br />

according to census records.<br />

“Sunbury is a really old city,” says Jim<br />

King, executive director of the<br />

Northumberland Industrial Development<br />

Authority.“Being an old city, a lot of the<br />

housing stock is old. So, as people<br />

become more affluent, they want to buy<br />

a plot of land and put a house on it.<br />

They don’t want to live in a city, house<br />

on top of house.”<br />

The declining county population stems<br />

not only from the American dream of a<br />

house with a white picket fence, but also<br />

from the erosion of its traditional industries,<br />

including coal, rail, textiles and manufacturing.<br />

Ironically, the county’s largest<br />

single employer, Butter Krust Baking Co.,<br />

is manufacturing.<br />

Another business anchor since 1912 is<br />

Weis Markets, a supermarket chain that<br />

bases its operations from Sunbury.“The<br />

supermarkets employ lots of people, but<br />

the fact that we have the corporate<br />

headquarters is definitely a plus to<br />

Sunbury,” says King.<br />

Another backbone employer bucks the<br />

countrywide trend of declining manufacturing.<br />

Sunbury Textile Mills, which provides<br />

specialty decorative jacquard upholstery<br />

fabrics for decorators and distributors<br />

throughout the world, employs 260<br />

people and contributes an annual $9 million<br />

payroll to the local economy.<br />

“We’re a little different,” says Henry<br />

“Hank”Treslow, Sr., chairman of Sunbury<br />

Textile Mills Inc.“We make to order only<br />

and we make limited volume.We’re not<br />

completely protected from these unfair<br />

imports, but we’re in a different sort of<br />

business than most of those that have<br />

Northumberland County is best known for Knoebel’s Amusement Resort at Elysburg.<br />

Shown above is an aerial view of Knoebel’s “Twister.”<br />

Keithan’s Blue Bird Gardens, located on a 1.5-acre tract between South Front and<br />

South Second streets in Sunbury, displays rare species of trees with mountains of brilliantly<br />

colored azaleas and rhododendrons.<br />

been affected so far.”<br />

Treslow credits the company’s success to<br />

the area’s quality work force and strong<br />

sense of community.“The demographic is<br />

changing a little, but I still tell people we<br />

live in a 1952 Saturday Evening Post<br />

cover,” he says.“That was the ideal lifestyle<br />

back in the 50s, sort of the ‘Happy Days’<br />

environment. It has changed very little.”<br />

Evidence of little change is reflected in<br />

the abundant mix of Sunbury’s architecture,<br />

where most buildings pre-date 1930<br />

and include Colonial,Victorian, Queen<br />

Anne and Art Deco styles.<br />

“A lot of people that have lived<br />

here their whole lives, born and<br />

raised here, don’t seem to realize the<br />

beauty of the architecture and the<br />

layout of the city,” says Mark Walberg,<br />

restoration specialist and owner of<br />

Walberg Fine Arts and Antiques.<br />

But the city’s business demographics<br />

changed as downtown “mom-and-pop”<br />

businesses succumbed to the lure of the<br />

Susquehanna Valley Mall in nearby<br />

Hummels Wharf.<br />

Retailers continue to struggle while trade<br />

school educational facilities sprout, offering<br />

expertise in business, welding, electrical<br />

wiring and nursing.<br />

“For this area, since the cost of college<br />

degrees and college institutions is so high<br />

now, we’re seeing a trend of trade schools<br />

coming in,” says Walberg.<br />

He feels high-tech, Internet-based businesses<br />

may create the foundation for the<br />

city’s future growth.“Then you don’t<br />

depend on people actually in your community<br />

for your income.”<br />

Diversity may be the county’s ticket, but<br />

others focus on redevelopment.<br />

“The county itself is so diverse that<br />

there’s actually competing interests<br />

within it,” says John Shipman, partner<br />

with Shipman Harpster Anderson,<br />

Selinsgrove, insurance and financial<br />

services.“We’re hard at work on a redevelopment<br />

project to revitalize the<br />

riverfront with an amphitheater and<br />

some other interesting features.”<br />

A city neighborhood rehabilitation project<br />

to identify and address strengths,<br />

weaknesses and opportunities promotes<br />

revitalized neighborhoods.<br />

“It gets the citizenry involved,” says<br />

Shipman.“This is an effort to get a bottom-up<br />

grassroots kind of activism.”<br />

Community groups hope to reverse the<br />

economic setbacks which started in the<br />

1950s when railroads, textiles and manufacturing<br />

declined.“Recently there has<br />

been a real push to rebuild the city, to<br />

revitalize the city,” says Shipman.“Sunbury<br />

is a city on the rise.”<br />

Northumberland County Facts<br />

■ The covered bridge entering Knoebel’s Amusement<br />

Resort campgrounds was built in 1875 over West Creek<br />

near Benton, Pa. Lawrence Knoebel bought it at auction<br />

for $40 in 1936;<br />

■ The Joseph Priestley House (built in 1794) in<br />

Northumberland stands as a testament to the<br />

lifestyle of the famed theologian and scientist who<br />

discovered oxygen and is considered the founder of<br />

modern chemistry; and<br />

■ In the mid 1700s, Fort Augusta was built as a<br />

military fort to resist Indian attacks. The fort was<br />

Susquehanna Valley’s strong hold from the days of<br />

the French and Indian War to the close of the<br />

American Revolution.


The ‘bang’ of broadband<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 17<br />

By Leigh Ann M. Jacobson<br />

At last count, there were nearly 122 million home Internet users and, among them,<br />

there has been an accelerated global broadband consumer adoption rate.<br />

“Throughout our partnership, broadband — namely high-speed cable modems — has<br />

outpaced our dial-up sign-ups over the past year by a two-to-one margin,” says Dean<br />

Hosier, marketing manager, PenTeleData, Palmerton, Carbon County.<br />

PenTeleData is an Internet, networking, security, consulting and data transport<br />

provider that serves Pennsylvania and New Jersey with voice, video, data and Internet<br />

products and services.<br />

“Two main benefits of broadband for the customer are the constant access to the<br />

Internet and speed, allowing faster downloads of large files, and immediate access and<br />

quicker approvals when buying items on sites like E-bay or making stock purchases,”<br />

explains Hosier. “It’s instant satisfaction.”<br />

“You can push more content to the user’s PC, offer customers immediate gratification<br />

on purchases by letting them download large software, audio and video<br />

files that they purchase online immediately,” agrees Brian Mengel, director of<br />

engineering, PenTeleData.<br />

With the increased take up of broadband, a company’s Web site can now utilize<br />

the power of the moving image with sound — voice and music. Businesses are<br />

able to enhance a static site and transform it into a dynamic 3-D experience to efficiently<br />

show, share and communicate their products, services, and expertise to<br />

their targeted audience.<br />

“Businesses need to be aware that an increasing number of residential customers<br />

are choosing broadband access. Since broadband service is traditionally more expensive<br />

than dial-up, one could conclude that these individuals are also the ones with<br />

money to spend,” notes Mengel.<br />

“Finding a way to target broadband users could be the key to taking an advantage in<br />

online business. Historically, businesses tried to make their sites load as quickly as<br />

possible by keeping the amount of content down, keeping image sizes smaller. Now<br />

they can make a bigger impression with more bandwidth-intensive applications, such<br />

as DVD-quality streaming audio and video, intensive Flash animations, and target<br />

broadband users,” explains Mengel.<br />

“Streaming” video allows the user to begin viewing the video in seconds by delivering<br />

the data in small packets which are buffered and then discarded after viewing is<br />

complete. Streaming video also ensures that the video will continue to play regardless<br />

Marketing opportunities on the Internet for companies are enhanced by broadband<br />

service because constant access and speed allows “instant gratification” for customers,<br />

says a regional marketing manager. Graphic designed by PenTeleData.<br />

of network congestion and bottlenecks.<br />

Cost effectively, a Web site can become a company’s “TV station,” hosting their own<br />

programs, made with modern digital video. For example, a housing developer can<br />

Broadband continues on next page


Broadband<br />

Continued from previous page<br />

show its available properties mixed with<br />

soft images, such as flowers, detail, fabrics,<br />

furnishings, appliances and so forth,<br />

to entice purchasers through the door to<br />

visit and return to the Web video later to<br />

refresh their memories.<br />

With the bang of broadband, according<br />

to Hosier, it is still uncertain as to<br />

whether video is selling products locally.<br />

“This (online video selling products) is<br />

still to be seen or proven locally,”<br />

observes Hosier. “Recently, presidential<br />

candidate Howard Dean proved the<br />

value of good marketing with a good<br />

Web site. In two important ways, Dean’s<br />

Web site allowed people to hear about<br />

his campaign by watching a video and<br />

the ability to download speeches and<br />

material in a variety of formats.”<br />

As for the costs of broadband and its<br />

associated advantages, like offering video<br />

on your Web site, Mengel explains,“The<br />

two biggest costs are development and<br />

bandwidth. Developing high quality<br />

audio and video for download is much<br />

more costly than editing a few images<br />

and tossing them up on a Web site.<br />

Bandwidth is also a large concern.”<br />

Web hosting companies put a monthly<br />

cap on the amount of data that can be<br />

downloaded from a hosted site.<br />

“For example, if you offer a 10 megabyte<br />

video file for download, and have a one<br />

gigabyte monthly limit on downloads,<br />

that file can only be accessed 100 times<br />

before you’ve reached your limit,”<br />

explains Mengel.<br />

“Hosting companies will charge Web<br />

site owners for transfers above their<br />

monthly allotment. With some sites taking<br />

hundreds of thousands of hits a day,<br />

the amount of bandwidth needed to<br />

cater to broadband customers can be<br />

staggering and costly,” he cautions.<br />

Managing broadband is also another<br />

concern for businesses. Companies<br />

need to learn about digital rights management,<br />

billing systems, ad insertion,<br />

player licenses and storage space, not<br />

to mention network latency and bandwidth<br />

management.<br />

“In the current economy, I believe<br />

cost-cutting is outweighing the benefits<br />

associated with a professional<br />

Web site with all the bells and whistles,”<br />

says Hosier.<br />

“Businesses would, of course, do well<br />

to keep in mind that dial-up is still very<br />

prevalent, and won’t be going away anytime<br />

soon,” Mengel says.<br />

Other local ISPs also offer broadband<br />

services to residential and business<br />

accounts. For example,Adelphia offers<br />

Business Solutions Dedicated Internet<br />

Services and Epix offers high speed<br />

access via Jack Flash DSL.<br />

Total US Broadband Users in Millions<br />

45.00<br />

40.00<br />

35.00<br />

30.00<br />

25.00<br />

20.00<br />

15.00<br />

10.00<br />

5.00<br />

0.00<br />

Dec-99<br />

Jan-00<br />

Feb-00<br />

Mar-00<br />

Apr-00<br />

May-00<br />

Jun-00<br />

Jul-00<br />

Aug-00<br />

Sep-00<br />

Oct-00<br />

Nov-00<br />

Dec-00<br />

Jan-01<br />

By Andrew Ohrman<br />

Broadband Trend<br />

Broadband Usage Trend<br />

Instant messaging becoming more<br />

appealing among business people<br />

Feb-01<br />

Mar-01<br />

Apr-01<br />

May-01<br />

Jun-01<br />

Jul-01<br />

Aug-01<br />

Sep-01<br />

Oct-01<br />

Nov-01<br />

Dec-01<br />

Jan-02<br />

Feb-02<br />

Mar-02<br />

Apr-02<br />

May-02<br />

Jun-02<br />

Jul-02<br />

Aug-02<br />

Sep-02<br />

Oct-02<br />

Nov-02<br />

Dec-02<br />

Jan-03<br />

Feb-03<br />

Mar-03<br />

Apr-03<br />

May-03<br />

Jun-03<br />

Jul-03<br />

Month<br />

Total U.S. Broadband Users (in Millions)<br />

KEY ISP<br />

FEATURES FOR<br />

SMALL BUSINESS<br />

(One to 100 workers)<br />

■ Always-on unlimited broadband service<br />

(ADSL, SDSL, T1) at 1.5Mbps or faster.<br />

■ Support for Microsoft Outlook, Lotus Notes,<br />

and other corporate e-mail programs; instant<br />

messaging.<br />

■ Multiple static IP addresses for Web and e-<br />

mail servers and for supporting VPNs.<br />

■ Multiple e-mailboxes, domain name registration<br />

and hosting, Web hosting.<br />

■ Security services: antispam, antivirus, firewall<br />

protection (at workstation or server level).<br />

■ E-commerce services: Web site design and<br />

hosting (self-build and custom), shopping carts,<br />

catalogs, real-time credit card processing, SSL<br />

security, support for FrontPage extensions and<br />

Microsoft Access.<br />

■ Network integration services; onsite hardware<br />

and software installation, configuration, and<br />

management (servers, routers, firewall); connecting<br />

multiple offices and remote users.<br />

■ 24/7 tech support; onsite service.<br />

Source: CNET Editors’ ISP Buying Guide, August 18,<br />

2003, www.cnet.com<br />

Most free instant messaging software provides little or no<br />

security from outside eavesdropping by Internet hackers, and it<br />

lacks efficient, network-wide archiving features. This is why feebased<br />

proprietary instant messaging software is better suited<br />

for businesses, says Chuck Lundquist of MWISP.NET (www.<br />

mwisp.net), located in Carbondale.<br />

Just when business adapts to one form<br />

of computer technology such as e-mail, a<br />

relatively new, specialized form of social<br />

software known as “instant messaging”<br />

(IM) challenges the way business is done.<br />

Instant messaging first gained notoriety<br />

as a special feature of America Online,<br />

used by teenagers as a fun, convenient<br />

way to text chat with each other.<br />

Despite security and archival concerns,<br />

instant messaging is sneaking into the<br />

work place as a communication tool used<br />

by adults. The type of instant messaging<br />

software that corporations permit on<br />

their PCs can be a great productivity<br />

booster, or a way for employees to waste<br />

time and potentially risk exposure of sensitive<br />

information to eavesdropping hackers<br />

on the Internet.<br />

What is so appealing about this popular<br />

teenage software that has it infiltrating<br />

finance, medicine, government, and even<br />

the aerospace fields?<br />

Several things, according to Rich Rippon<br />

of NetVoice Services (www.nvds.com),<br />

located in Clarks Summit, make instant<br />

messaging appealing among professionals:<br />

■ First, instant messaging is a lot easier<br />

and literally “instant,” without any delays<br />

like regular e-mail.<br />

■ Second, instant messaging software<br />

displays a list of users currently available<br />

to chat.Try doing that with a busy telephone,<br />

or hiking throughout the company<br />

building looking in offices for coworkers<br />

available to talk.<br />

■ Third, group-style chat meetings<br />

are possible any time, anywhere with<br />

the ability to send files and even utilize<br />

voice and video.<br />

On the flip side, instant messaging can be<br />

a significant hindrance and security risk for<br />

businesses, when employees do their own<br />

unauthorized installations of free instant<br />

messaging software on their company’s PCs<br />

without the company’s knowledge.<br />

Productivity can be affected when an<br />

employee spends excessive amounts of<br />

time chatting with friends and family on<br />

the Internet.<br />

Another black mark against most free<br />

instant messaging software is that it<br />

provides little or no security from outside<br />

eavesdropping by Internet hackers,<br />

and it lacks efficient, network-wide<br />

archiving features.<br />

Chuck Lundquist of MWISP.NET (www.<br />

mwisp.net), located in located in Carbondale,<br />

points out that this is exactly why<br />

fee-based proprietary instant messaging<br />

software is better suited for businesses.<br />

Software packages like Ariolic Software’s<br />

NTPager or Sonork’s Enterprise<br />

Instant Messenger are proprietary instant<br />

messaging solutions that provide robust<br />

security, and easily implemented and scalable<br />

network-wide archiving.<br />

Most importantly, these packages can<br />

limit users text chatting to coworkers<br />

and colleagues within the company<br />

network, thereby focusing the attention<br />

of employees on work instead of<br />

family and friends.<br />

Government and corporate policies<br />

often mandate storage of many kinds of<br />

correspondence, including IMs and any<br />

accompanying legal disclaimers.<br />

Even if a company purchases secure,<br />

easily archivable proprietary IM software,<br />

issues of space requirements on network<br />

servers and the additional network<br />

administrative duties for satisfying these<br />

government and corporate regulations<br />

raise additional questions.<br />

However, Lundquist confidently states,<br />

“In general, legal disclaimers can be easily<br />

and automatically tacked onto any relevant<br />

e-mail or instant message. Archival<br />

space for referencing e-mail and instant<br />

messages is really no longer a concern.<br />

Since IMs and any included disclaimers<br />

are just plain text and don’t have bulky<br />

attachments, physical space for such correspondence<br />

are minimal.”<br />

For example, almost 300 IMs could fit<br />

on a single 3 1/2 inch floppy diskette;<br />

and a single 20 GB (gigabyte) hard drive<br />

of an average PC or Mac could easily hold<br />

millions of IMs (based on a 5K (kilobyte)<br />

file size for one IM).<br />

The real challenge for network administrators,<br />

according to Lundquist is coordinating<br />

and planning archival routines during<br />

the initial “spin-up” phase of a company’s<br />

evaluation and/or adoption of a particular<br />

instant messaging software package.<br />

Once archival and disclaimer add routines<br />

are developed and in place, an administrator’s<br />

work is considerably automated.<br />

The hard fact is that instant messaging<br />

is here to stay, so business needs to<br />

address and adapt to the proliferation of<br />

instant messaging on its own networks,<br />

because, like a double-sided sword, IM<br />

can either increase productivity by making<br />

communication among colleagues<br />

and coworkers considerably more efficient;<br />

or it can subvert your business by<br />

giving your employees a tool for unknowingly<br />

leaking sensitive information while<br />

they waste time kibitzing with family and<br />

friends from their “buddy” lists.<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 18


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 19


20 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

THE MONTH IN BUSINESS<br />

Local<br />

About 4,000 area college students currently<br />

receiving $9 million in annual financial aid face<br />

possible cuts when a new federal plan takes effect<br />

next year. Congressional Research Service, the<br />

research division of Congress, reported the government's<br />

tax table revision used to determine eligibility<br />

for the Federal Pell Grant will reduce the program’s<br />

funding by $270 million beginning in 2004-<br />

2005. The U.S. Department of Education estimates<br />

about 84,000 students will no longer qualify<br />

for aid because their expected family contribution,<br />

or EFC, will exceed the maximum amount. The<br />

change will cut financial aid for more than a million<br />

students, national financial aid experts say. Pell<br />

Grants are federal need-based financial aid awards<br />

that do not need to be repaid. At a maximum of<br />

$4,050, they are available to eligible full- and parttime<br />

undergraduates and are based on a set multifactor<br />

formula, including family's ability to pay and<br />

cost of attendance. Pell Grants are designed for<br />

the “neediest of the needy” college students, said<br />

William Burke, financial aid director at the<br />

University of Scranton, where 738 students<br />

received $1,775,998 in grants last year. He said<br />

colleges and universities have not yet determined<br />

the specific effects on their schools when the<br />

change occurs next year, but the formula used to<br />

determine Pell and other federal college funding is<br />

also the basis for the state and institutional financial<br />

aid awards programs."Pell is the foundation<br />

upon which all need-based programs are built," he<br />

said. "It can have a real domino effect." An example,<br />

he said, is that since schools "need to<br />

address those needy students," some money from<br />

need-based funds will go to students no longer eligible<br />

for government funding. This could potentially<br />

reduce the total amount available for those of<br />

slightly higher income, but for whom college costs<br />

are still a burden on the family savings. He said<br />

the Pennsylvania state grant program bases its<br />

financial aid disbursement process on the Pell<br />

Grant award and other federal aid information. But<br />

because states have limited budgets, they can<br />

rarely increase student financial aid enough to<br />

bridge the gap left by a federal funding decrease,<br />

Burke said. "Hopefully, since it is supposed to<br />

affect those with the highest EFC, who are receiving<br />

the least amount currently, those with the lowest<br />

EFC who are receiving the largest awards<br />

should still be eligible," said Peggy Charnick, financial<br />

aid director at College Misericordia, where 504<br />

students received more than $1 million last year.<br />

Individual institutions typically use the federal and<br />

state awards to determine need-based scholarships,<br />

loans and other forms of aid. But Charnick<br />

said schools face problems similar to governments.<br />

"We'll try to help, but we can't match that<br />

money dollar for dollar," she said. Charnick said<br />

the federal education department is responsible for<br />

shifting the tax tables to determine aid eligibility<br />

based on state and local taxes. But the tables<br />

have not been updated for three years, she said,<br />

creating more changes than previous adjustments.<br />

About 4.86 million students nationwide are estimated<br />

to receive a Pell award in 2003, said Jane<br />

Glickman, spokeswoman for the federal education<br />

department, up from 4.81 million in 2002. The<br />

state education department did not have figures<br />

for Pennsylvania. As more "needy" students continue<br />

to apply for grants, though, officials expect<br />

more Pell Grants to be awarded. “The important<br />

thing is that the money in the program is going up.<br />

The number of recipients is going up,” Glickman<br />

said. “More people will qualify because more people<br />

are going to school and more people are<br />

needy.” The congressional report estimated<br />

300,000 additional people will qualify for Pell<br />

Grants because of the tax shift, offsetting the<br />

84,000 current recipients expected to lose their<br />

eligibility. Across the Pennsylvania State University<br />

system, 15,361 students received nearly $35.5<br />

million in Pell funding in 2001-2002, said Anna<br />

Griswold, assistant vice provost for enrollment<br />

management and student aid. She said a preliminary<br />

report showed that number increased to<br />

16,417 in 2002-2003, but a dollar amount was<br />

unavailable. She said 2001-2002 figures show the<br />

505 Pell recipients at the Worthington Scranton<br />

campus received $1,052,813, and the 214 at<br />

Wilkes-Barre received $493,951. At Keystone<br />

College, 686 students received Pell Grants last<br />

year, totaling $1,457,511. At Marywood University,<br />

517 students will receive $1,390,947 this year.<br />

“The biggest burden...is on the family to find alternate<br />

resources -- outside scholarships, other agencies,<br />

higher loan borrowing,” said Keystone College<br />

financial aid director Ginger Kline.<br />

- Sapna Kollali, The Tribune<br />

The Old Forge School District superintendent<br />

told parents the district continues to implement<br />

programs to improve education. Gene Camoni,<br />

Ed.D., told parents who attended last month’s<br />

school board meeting that new programs range<br />

from more training for teachers to targeting students<br />

who need remedial help. Parents addressed<br />

the board at its first meeting since the “Grading<br />

Our Schools” report was published in the June 29<br />

editions of The Sunday Times and The Sunday<br />

Voice. The analyses of each district included a look<br />

at the district's standardized test scores, school<br />

environment, academic programs, extracurricular<br />

activities and other factors in assessing student<br />

achievement and success. Old Forge received an<br />

“F” grade, having failed all seven analyses. Camoni<br />

said Old Forge wasn't prepared for the Pennsylvania<br />

System of School Assessment, nor the federal<br />

No Child Left Behind standards signed into law<br />

Jan. 2, 2002.<br />

Local officials applauded when a discount retailer<br />

announced two years ago it planned to open a distribution<br />

center. But in the two months since the<br />

T.J. Maxx facility opened in the Grimes Industrial<br />

Park in Pittston Township, excitement has turned to<br />

frustration. And now all three supervisors —<br />

Chairman John Paglianite, Joseph Adams and<br />

Anthony Attardo — say they will protest by skipping<br />

the company’s ribbon cutting Aug. 27. TJX<br />

Companies Inc. offered 1,200 new jobs — 500<br />

have been filled so far — and was awarded with a<br />

tax-free Keystone Opportunity Zone. The supervisors<br />

said the company led them to believe the jobs<br />

would pay at least $8 to $10 an hour to start, with<br />

increases every six months. But the company only<br />

pays $6.50 per hour. And the local officials say the<br />

company has snubbed local residents for jobs.<br />

Fewer workers living in the township means<br />

Pittston will not see earned income tax revenue.<br />

Nor will the township see property tax revenue<br />

from the company for the next decade — a KOZ<br />

benefit. "We gave them all the help they needed, a<br />

KOZ, we helped them A to Z,” Attardo said. “I had<br />

people approach me and ask, ‘Can you get me an<br />

application?’ or ‘Can you give me a referral?’ For<br />

every one of our referrals, there was a deaf ear<br />

turned.” Attardo said he knew of a lot of township<br />

residents who are out of work and could use a job.<br />

He said company officials told the supervisors the<br />

jobs would pay $8 to $10 an hour and would be<br />

upgraded periodically, the supervisor said. “(Jobs<br />

at $10 an hour) are not great-paying jobs, but it<br />

could help support a family.” Adams said he understood<br />

pay was supposed to start at $11 an hour.<br />

“That was the statement that was made in the<br />

beginning,” he said. TJX spokeswoman Laura<br />

McDowell of the corporation's Framingham, Mass.,<br />

headquarters, said the company does not publicly<br />

discuss specific compensation. “Salaries vary from<br />

associate to associate,” McDowell said, and<br />

“$6.50 is one of the starting salaries.” McDowell<br />

said most of the employees working at the distribution<br />

center are from the Pittston, Scranton and<br />

Wilkes-Barre areas. According to company figures,<br />

the center, which serves over 720 T.J. Maxx stores<br />

throughout the United States, currently employs<br />

521 full- and part-time employees. That number will<br />

increase to 750 by the end of the year. McDowell<br />

said the center would employ 1,200 within three<br />

years. Attardo said even the company executives<br />

who moved to the area to run the distribution center<br />

did not move to the township. “There's no or little<br />

earned income tax,” Attardo said. “We got nothing<br />

out of it. Our taxpayers are paying for police<br />

and fire protection for them. We never got consideration.”<br />

Nearly 100 trucks will travel to and from the<br />

distribution center each day. The company wants<br />

the township to take over the road leading to the<br />

distribution center, but the supervisors don't want<br />

it. Mr. Adams said the township already has<br />

enough roads to maintain. “They're going to plow it<br />

themselves and clear it,” Attardo said. “How much<br />

do they expect from taxpayers?” T.J. Maxx, the<br />

nation's largest off-price retailer, operates more<br />

than 660 stores in 47 states, including one on<br />

Commerce Boulevard in Dickson City and another<br />

in the Arena Hub Plaza in Wilkes-Barre Township.<br />

There are 59 stores in Pennsylvania.<br />

- Joe Sylvester, The Scranton Times<br />

The Department of Veterans Affairs Medical<br />

Center in Plains Township is spared from closing<br />

or other major changes in a draft version of a federal<br />

report that reviewed the VA health care system.<br />

“For our facility, there's no immediate<br />

impact,” hospital spokesman Vince Riccardo said.<br />

“That's the preliminary report, and they will take<br />

testimony and come up with a final report,” said<br />

U.S. Rep. Paul E. Kanjorski, who organized veterans<br />

to promote the local hospital at hearings. "I<br />

think we're in good shape." The local hospital<br />

expanded its services last month when a veterans<br />

clinic opened in Bangor in Northampton County,<br />

Riccardo said. The department issued the draft<br />

National CARES Plan last month. CARES stands for<br />

Capital Asset Realignment for Enhanced Services.<br />

That's what the VA calls its effort to take an inventory<br />

of all its facilities. Nationwide, the report recommends<br />

48 new community clinics, two new hospitals<br />

and the expansion of many other facilities. A<br />

July 1999 General Accounting Office study found<br />

the VA was spending $1 million a day on unneeded<br />

or unused facilities, according to a VA news<br />

release. “The result of CARES will be more health<br />

care for more veterans, closer to where they live.”<br />

The National CARES Commission will hold hearings<br />

across the county to hear comment on the draft<br />

report. The nearest hearing to Northeastern<br />

Pennsylvania is Aug. 28 at 10 a.m. at the VA<br />

Medical Center in Coatesville, a Philadelphia suburb.<br />

The local VA, which has an annual budget of<br />

$130 million, has 89 hospital beds and 105 nursing<br />

home beds.<br />

- Borys Krawczeniuk, The Scranton Times<br />

National energy distributor Southern Union Co.<br />

cited Scranton’s economic resurgence as the main<br />

reason for its decision to move its headquarters<br />

from Wilkes-Barre to Lackawanna Avenue. The<br />

company announced last month it will spend $8<br />

million to $10 million to build its corporate headquarters<br />

downtown and provide up to 100 high-paying<br />

jobs. As part of the construction, Southern<br />

Union will knock down the former WYOU building at<br />

415 Lackawanna Ave. and the neighboring Gallucci<br />

Music Studios/Steamtown Trading Post building,<br />

both of which the company purchased last week —<br />

and build a 40,000-square-foot facility. Reasons for<br />

relocating to Scranton included location, quality of<br />

life, cost, KOZ tax benefits, access to downtown<br />

amenities, and the company's ability to construct<br />

its own facility to suit its needs. The company was<br />

ranked 61 in Fortune magazine's “100 Fastest<br />

Growing Companies” list in 2002. The building will<br />

house Southern Union’s executive offices and<br />

most major corporate functions including accounting,<br />

treasury, tax, investor relations, human<br />

resources corporate communications, information<br />

technology, purchasing, fleet management and<br />

legal. The company will move approximately 30 corporate<br />

employees from its Wilkes-Barre offices and<br />

expects to add another 50 to 75 positions by the<br />

time the Scranton office opens. Southern Union is<br />

the parent company of PG Energy.<br />

Mayor Chris Doherty signed off on a historic<br />

$72.3 million bond issue — the city's largest and<br />

first-ever with a bond rating — that will revitalize<br />

Nay Aug Park, build new police and public works<br />

headquarters, and refinance old debt. “It's an infusion<br />

of cash into the city . . . without increasing<br />

our costs,” Doherty said. He signed his name<br />

about 100 times to complete the closing, making<br />

the bond money immediately available. Included in<br />

the lump sum is $12 million in new borrowing, set<br />

aside for capital improvements, $1 million for Nay<br />

Aug Park — including observation decks along the<br />

Davis Trail — and $1 million for other city parks.<br />

Another $13 million was put into the workers' compensation<br />

self-insurance account, $10 million went<br />

to pension funds and $7 million helped pay off a 4-<br />

year-old pension management advance from<br />

Provident Mutual. The bonds were sold on the open<br />

market about a month ago, Doherty said.<br />

Fluctuations in the bond market have already<br />

earned the city about $1.5 million, which it will use<br />

to pay off debt service, he said. “Before, we were<br />

at junk bond status, but by refinancing at Triple-A<br />

status, we were able to bring a lot of money into<br />

the city,” Doherty said. He said construction of the<br />

DPW building, at a cost of about $3 million, will<br />

begin in late September or early October. The new<br />

police headquarters, which costs $2.5 million to<br />

$3 million, is currently in the design phase and<br />

there is not yet a proposed location. About 200<br />

streets are scheduled for paving, which is also<br />

included in the capital improvements money, and<br />

will go out to bid shortly. Doherty said the bond<br />

money must be used within three years for the purposes<br />

specified when it was issued.<br />

- Sapna Kollali, The Scranton Times<br />

Col. Patricia E. McQuistion surrendered her job<br />

as commander of the Tobyhanna Army Depot to<br />

Col. Tracy L. Ellis for her next assignment as executive<br />

officer for the deputy commanding general of<br />

the U.S. Army Materiel Command. Ellis’ most<br />

recent assignment was in Saudi Arabia as chief of<br />

staff of the Friendly Forces Coordination Cell of the<br />

U.S. Central Command (Forward). Both officers say<br />

the region's largest employer is a good bet to survive<br />

the next round of military base closings in<br />

2005 because it maintains electronics systems for<br />

all the military's branches. They emphasized<br />

Tobyhanna's role in maintaining equipment used by<br />

troops in the wars in Afghanistan and Iraq. “We're<br />

in a very strong position," McQuistion, 45, the<br />

depot's commander since July 2001, said after a<br />

formal morning change of command ceremony during<br />

which she fought back tears while thanking<br />

many who aided her tenure. “We think this depot's<br />

going to be around for many, many years to come.<br />

... It's all based on military value and Tobyhanna<br />

certainly has great military value.” Ellis, 44,<br />

Tobyhanna's 27th commander, called the 3,400-<br />

employee depot “a world-class organization” and<br />

said it's the best in the Defense Department. He<br />

emphasized the depot’s key advantage over private<br />

contractors: the ability to gear up for jobs without<br />

the delay of seeking private bids. “If you look at<br />

the effort of depot employees in support of the<br />

war effort right now, it just validates the importance<br />

of having depots, having that responsive,<br />

ready capability that can go at a moment's notice,”<br />

Ellis said. He isn't looking forward to the battle<br />

necessary to keep the depot open when the next<br />

Base Closure and Realignment Commission convenes,<br />

but said Tobyhanna will put its “best foot forward.”<br />

He's aware of the depot's $480.6 million<br />

annual economic impact on the region, including an<br />

estimated $171.6 million in salaries. "I understand<br />

that and I think that as long as we can show we're a<br />

world-class organization that's providing the type of<br />

support that our nation needs, that the depot is relatively<br />

safe," he said. "There is not another depot out<br />

there that can replicate the type of missions that<br />

we're doing, the types of programs we're supporting<br />

for our war fighters." Some of the programs were<br />

undertaken under McQuistion, who led the depot<br />

after Sept. 11, 2001. The programs include socalled<br />

lean initiatives to make depot processes<br />

more efficient and developing the Blue Force<br />

Tracking System that helped troops avoid friendly fire<br />

casualties. Born into an Army family, Col. McQuistion<br />

spent her earlier years at various bases in the<br />

United States and Europe. Col. Ellis was born at the<br />

Itazuke Air Force Base in Fukoka, Japan.<br />

DigitalGlobe has chosen Wilkes-Barre as the location<br />

for its next satellite image receiving station.<br />

Rep. Paul Kanjorski said, “We envision that the location<br />

of a resource like the DigitalGlobe ground station,<br />

and the data it provides, will create more<br />

opportunities for businesses to locate in the area<br />

and create new jobs. In addition, the data will assist<br />

government and the business community in planning<br />

future economic development projects.” DigitalGlobe<br />

is an earth imagery and information company based<br />

in Longmont, Colo.<br />

State<br />

Philadelphia-based Pep Boys closed 33 stores<br />

and laid off 860 employees last month in a<br />

restructuring the company said will save $11 million<br />

a year. About 700 store employees lost their<br />

jobs because of the 33 closings— about 5 percent<br />

of Pep Boys’ 629 stores. The company will close<br />

stores in 13 states, including 11 in California, five<br />

in Texas, four in Florida and three in Pennsylvania.<br />

Another 160 corporate employees were laid off to<br />

streamline the management structure, the company<br />

said. The restructuring is the first major<br />

announcement under chief executive Lawrence<br />

Stevenson, who was appointed in May. Stevenson<br />

said the low-traffic stores being closed either had<br />

misjudged the market to begin with or saw their<br />

customer base move away. Pep Boys once<br />

employed more than 28,000 but now employs<br />

about 22,000. “Nobody enjoys doing what we're<br />

going to be doing today, and clearly not the employees<br />

involved, but it's necessary for us to go the<br />

next step and return to profitability and growth,”<br />

Stevenson said. Peter Land, a Pep Boys<br />

spokesman, said up to 25 percent of the laid-off<br />

employees could be rehired at nearby stores. The<br />

news sent shares of Pep Boys up 96 cents, or 6.6<br />

percent, to close at $15.51 on the New York Stock<br />

Exchange. In 2000, Pep Boys closed 38 stores and<br />

laid off 1,500.<br />

- Associated Press<br />

U.S. Steel Corp. reported a net loss for the second<br />

quarter and blamed increases in the cost of<br />

pensions and natural gas as well as higher spending<br />

on planned outages. The nation's largest integrated<br />

steelmaker reported a loss of $49 million,<br />

or 51 cents per share, in the April-June period compared<br />

with profits of $27 million, or 28 cents per<br />

share, a year earlier. The results include a one-time<br />

charge of $52 million, or 50 cents per share, from<br />

the June sale of U.S. Steel's coal mining business<br />

and health care benefits for those workers. The<br />

loss of 1 cent per share before charges beat the<br />

expectations of analysts polled by Thomson First<br />

Call, who predicted a loss of 6 cents per share.<br />

Revenues were up by more than 30 percent to<br />

$2.4 billion, compared with $1.8 billion for the second<br />

quarter of 2002. Shares of U.S. Steel were up<br />

71 cents, or 4.5 percent, to $16.29 last month on<br />

the New York Stock Exchange. During the second<br />

half of the year, U.S. Steel said it will take a $500<br />

million pretax charge as the company cuts jobs.<br />

Those charges include severance payments of<br />

approximately $115 million, the company said. U.S.<br />

Steel announced in May that it was cutting administrative<br />

positions by 20 percent as part of a labor<br />

agreement with the United Steelworkers of America.<br />

The agreement allowed the company to seal a contract<br />

with the union and acquire National Steel.<br />

Later this month, thousands of union workers are<br />

expected to let the company know if they will accept<br />

buyout packages that the company says will make it<br />

more globally competitive. Job cuts are expected to<br />

translate to annual savings of more than $400 million,<br />

U.S. Steel said. The company expects to see<br />

the first benefits from those cuts by the fourth quarter,<br />

with maximum cost reductions arriving by the<br />

end of 2004. Wall Street analysts said costs outside<br />

the control of U.S. Steel could still buffet earnings,<br />

but they were looking for a solid second half.<br />

Planned repair outages at the company's Gary<br />

Works in Gary, Ind., and at the Slovakian unit, U.S.<br />

Steel Kosice diminished second-quarter returns.<br />

Those shutdowns cost $38 million, the company<br />

reported. Fourth-quarter profits will likely be affected<br />

by approximately $35 million in further, planned<br />

outages, the company said.


Training driven by managers<br />

Chief executive officers link worker<br />

training to the attainment of corporate<br />

goals.And they see managers — not training<br />

professionals — as the pilots that<br />

drive training programs of corporations.<br />

These findings — derived through<br />

dozens of interviews with CEOs across<br />

the country — are published in a book<br />

written by three workforce education<br />

and development educators, including a<br />

University of Scranton professor.<br />

A study released by the American Society<br />

for Training and Development estimates<br />

that total training expenditures of U.S.<br />

businesses equaled 2 to 3 percent of payroll<br />

or approximately $95 million in 2000.<br />

“One important goal of our study was to<br />

get inside the heads of CEOs to find out<br />

what they expected of their corporate<br />

training departments,” said Bill Wallick,<br />

Ph.D., assistant professor and director of<br />

the human resources studies program at<br />

The University of Scranton, and one of<br />

three authors of the book “What CEOs<br />

Expect from Corporate Training.”<br />

The 277-page hard-cover book, published<br />

in February 2003 by the American<br />

Management Association, was written by<br />

Construction contracts worth more<br />

than $9 million have been awarded to<br />

five Pennsylvania firms that will perform<br />

extensive renovations at the most historic<br />

building on the Pennsylvania College of<br />

Technology campus — the Klump<br />

Academic Center.Two of the five awards,<br />

for more than $2.5 million, were to<br />

Williamsport-based companies.<br />

The general contractor for the project<br />

at the circa-1913 facility will be Robert<br />

Feaster Corp. of Northumberland, which<br />

submitted a bid of $4.72 million.<br />

Other contracts awarded were: HVAC,<br />

R & J Ertel Inc. of Williamsport, $1.69<br />

million; plumbing,W.G.Tomko of<br />

Finleyville, $1.11 million; electrical,<br />

Lecce Electric Inc. of Williamsport,<br />

$854,000; and controls, Johnson<br />

Controls Inc. of Camp Hill, $632,000.<br />

The renovation project is expected to<br />

take two years to complete, with the building<br />

at least partially occupied throughout.<br />

Murray Associates Architects of<br />

Harrisburg will serve as the architect for<br />

the project, which includes converting<br />

former offices — which have been<br />

moved to the new Student and<br />

Administrative Services Center — to<br />

The Klump Academic<br />

Center, Pennsylvania<br />

College of Technology,<br />

Williamsport<br />

Wallick; Dr.William J. Rothwell, professor<br />

of education at Penn State, University<br />

Park; and Dr. John (Jed) Lindholm, compensation<br />

manager at the University of<br />

Massachusetts Medical School and parttime<br />

professor at Clark University.<br />

The book — based on independent and<br />

cooperative studies of the three authors,<br />

as well as the most recent study in the<br />

field of workplace learning and performance<br />

— takes an outcomes-based look at<br />

worker training as it relates to the big<br />

picture of reaching corporate goals.<br />

“There’s far more to corporate training<br />

than helping a worker improve upon a<br />

specific task,” said Wallick.“Training should<br />

be evaluated as it contributes to the overall<br />

performance of an organization, not just<br />

the individual’s job performance.”<br />

“It’s not just what you do, but why you<br />

do it,” explained Wallick.“It’s knowing<br />

what your role is and whether you’re<br />

competent in that role.”<br />

For his part,Wallick says the most important<br />

finding of the research is that managers,<br />

not corporate trainers, are the points<br />

of connection between the employees’<br />

roles and company objectives.<br />

Penn College awards $9 million in contracts<br />

classrooms and faculty offices.<br />

The front entrance, which will get new<br />

front steps, masonry and paving, and the<br />

first- and second-floor lobbies.<br />

The exterior brick-and-stone surfaces<br />

will be cleaned, and the<br />

grounds will receive new exterior<br />

lighting and additional landscaping.<br />

The renovated building will comply<br />

with Americans with Disabilities Act<br />

requirements, and new fire-alarm and firesuppression/sprinkler<br />

systems will be<br />

installed.The entire structure will be<br />

upgraded to meet existing building codes.<br />

New plumbing, heating and air-conditioning<br />

systems will be installed.The interior<br />

will be painted, and new carpeting<br />

will be installed. In addition, the International<br />

Café will be expanded.<br />

The work is being financed by a 30-year,<br />

$31.6 million bond issue, which will also<br />

finance the construction of Rose Street<br />

Apartments, a 365-bed, on-campus student-housing<br />

complex; and the renovation<br />

of College Avenue Labs (the former HON<br />

Industries Inc. manufacturing plant),<br />

which will house the Collision Repair,<br />

Automated Manufacturing, Civil<br />

Engineering and Surveying programs.<br />

“Daddy, when I’m finished<br />

with my homework,<br />

I’ll help you with yours.”<br />

Holding a job or raising a family can make it difficult to<br />

take college classes if you’re looking to change your<br />

career or improve on your skills for your current job. At<br />

Luzerne County Community College, we recognize that<br />

not everyone can go to college full-time.<br />

That's why we offer a number of convenient ways to give<br />

you the education you need for your career goals. LCCC<br />

holds many classes during the evening and weekend to<br />

meet your busy schedule. You can receive a degree,<br />

diploma, or certification in a number of career programs.<br />

Plus, students can take classes on video & internet, so you<br />

rarely have to leave your own home to go to college.<br />

You don’t have to go broke going to college either. At<br />

$70 per credit hour, you’ll recieve a quality education at an<br />

affordable price.<br />

Fall Schedules<br />

are now<br />

available!<br />

Call now for<br />

yours!<br />

Or go online at<br />

www.luzerne.edu<br />

Call now for more information about:<br />

Evening and Weekend Classes: 740-0490<br />

TeleCollege Video Programs: 740-0352<br />

1-800-377-LCCC, ext 477<br />

www.luzerne.edu<br />

www.luzerne.edu<br />

searfoss@luzerne.edu<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 21


Poll: economic frailty may result in ‘political mayhem’<br />

Consumer confidence falters<br />

By Dennis Jacobe<br />

In a session with the House Financial<br />

Services Committee, Federal Reserve<br />

Chairman Alan Greenspan optimistically<br />

stated that the U.S. economy is “at a turning<br />

point,” and predicted that low interest<br />

rates, increasing stock prices, and the<br />

effects of the new tax cut would spur<br />

economic growth.<br />

Later it was reported that the University<br />

of Michigan’s preliminary consumer sentiment<br />

index rose in early July from its final<br />

June reading. Not surprisingly, many analysts<br />

noted that the increase was due to the<br />

same factors cited by Greenspan earlier.<br />

In sharp contrast, a July 7-9 Gallup<br />

Tuesday Briefing Poll* shows just the<br />

opposite.The June rise in consumer optimism<br />

about the economy did not continue<br />

to build in July.The percentage of<br />

American consumers rating economic<br />

conditions as “good” or “excellent”<br />

decreased slightly between June and July,<br />

and consumers are slightly more likely to<br />

say that economic conditions are getting<br />

worse than to say they are getting better.<br />

The public gave a similarly tepid<br />

response when asked about its expectations<br />

for economic growth, interest rates,<br />

and inflation over the next six months.<br />

Fewer Consumers Expect Increased<br />

Economic Growth<br />

The percentage of consumers expecting<br />

economic growth to increase over the<br />

next six months declined from 54 percent<br />

in June to 49 percent in July, while<br />

the percentage of those expecting<br />

growth to decrease rose from 20 percent<br />

to 22 percent.<br />

Thus, the differential between those<br />

expecting an increase in economic<br />

growth and those expecting a decrease<br />

fell from +34 percent in June to +27<br />

percent in July.<br />

Consumer expectations for increasing economic<br />

growth are now about where they<br />

were in April 2003 (+29 differential).<br />

Currently, consumer expectations are much<br />

better than they were in January 2003 (+16<br />

differential) and October 2001 (+5 differential),<br />

but well below where they were in<br />

March 2002 (+43 differential).<br />

Still, Consumers’ Interest Rate<br />

Expectations Are About the Same…<br />

The percentage of consumers expecting<br />

the interest rates to increase over the next<br />

six months declined from 43 percent in<br />

June to 41 percent in July.At the same<br />

time, the percentage of consumers expecting<br />

rates to go down also declined from 20<br />

percent in June to 17 percent in July. So<br />

the differential between those expecting<br />

rates to go up and those expecting them to<br />

go down was virtually unchanged — +23<br />

in June and +24 in July.<br />

Right now, substantially fewer consumers<br />

expect interest rates to increase<br />

in the months ahead than was the case in<br />

April 2002, when 59 percent expected<br />

rates to increase and the differential was<br />

+45. On the other hand, far fewer<br />

Americans expect rates to decline now<br />

than in October 2001, when 25 percent<br />

expected rates to increase and the differential<br />

was -19.<br />

. . . As Are Consumer Inflation<br />

Expectations<br />

According to the July Gallup Tuesday<br />

Briefing poll, 48 percent of consumers<br />

expect inflation to accelerate in the next<br />

six months.This percentage is the same as<br />

it was in June, although the inflation<br />

expectations differential increased from<br />

+32 in June to +35 in July.At present, consumer<br />

inflation expectations are not as<br />

great as they were a year ago when the<br />

differential was +45, but the differential is<br />

above its October 2001 level of +27.<br />

Consumer Growth Expectations Are<br />

Extremely Fragile<br />

The failure of consumer expectations to<br />

gain additional positive momentum in<br />

July is troubling.As the Fed and the analyst<br />

community have argued, fiscal and<br />

monetary policies are now highly stimulative.<br />

Investors showed great enthusiasm<br />

in June — maybe even a little too much<br />

— and virtually every economic forecaster<br />

expects economic growth to improve<br />

in the months ahead.<br />

Still, contrary to what some observers<br />

see in the University of Michigan’s preliminary<br />

report, Gallup Tuesday Briefing’s<br />

data does not support the idea that consumers<br />

or business decision-makers are<br />

convinced, at least at this point.<br />

In essence, recent economic crosscurrents<br />

have made today’s consumer expectations<br />

extremely fragile.The hope is that<br />

we are experiencing a lag between the<br />

implementation and the positive impact<br />

on consumer perceptions of the recent<br />

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economic stimuli.Tax-cut checks and<br />

withholding changes don’t even begin to<br />

take place until late this month, and<br />

lower interest rates can take four to six<br />

months to have an impact.<br />

With any luck, consumer optimism —<br />

and even business optimism — will build<br />

in the months ahead and we’ll see a surge<br />

in consumer/business optimism and a<br />

much stronger economy later this year<br />

and into 2004.<br />

If not, today’s economic fragility may<br />

well translate into political mayhem as<br />

both major parties recognize that next<br />

year’s elections could be very difficult for<br />

many of today’s officeholders.<br />

*Results are based on telephone interviews<br />

with 1,006 national adults, aged 18 and<br />

older, conducted July 7- 9, 2003.For results<br />

based on these total samples, one can say<br />

with 95 percent confidence that the margin<br />

of sampling error is ±3 percent.<br />

Middle market firms, citing<br />

improving economy, vow to<br />

invest in technology<br />

From competition within the middle<br />

market to vying with larger competitors<br />

and new companies entering the market,<br />

middle-market business leaders are feeling<br />

the pinch of a heightened competitive<br />

environment, according to findings<br />

from the Grant Thornton Survey of<br />

Middle-Market Business Leaders.<br />

Ninety-four percent cite competition as<br />

more intense or as intense as one year<br />

ago, while just 6 percent say the competitive<br />

environment is less intense.<br />

“As the market has tightened, so, too,<br />

have the competitive pressures on middle-market<br />

companies,” says John<br />

Desmond, partner in charge of the<br />

Business Leaders Council.“Companies,<br />

especially those in the middle-market, are<br />

not only fighting for new business —<br />

often at lower margins — but many are<br />

also looking for new ways to keep existing<br />

customers from taking their business<br />

to the competition.”<br />

Additional survey highlights:<br />

Survey respondents cited a greater<br />

focus on price (89 percent), more knowledgeable<br />

customers (82 percent), and<br />

less client loyalty (81 percent) as the top<br />

business issues related to competition.<br />

Two-thirds (74 percent) of middle-market<br />

business leaders believe it is more<br />

important today for employees to understand<br />

what needs to be done for the<br />

company to succeed.<br />

To enhance employee alignment and<br />

motivation, 82 percent are focusing on<br />

consistent communications, and 81 percent<br />

are establishing realistic expectations<br />

for employee performance.<br />

Fifty-two percent of respondents are<br />

taking immediate steps to better allocate<br />

resources by deselection — focusing<br />

exclusively on initiatives that will be<br />

most profitable.<br />

In preparation for an improved business<br />

climate, 84 percent of middle-market<br />

business leaders have — or plan to<br />

— invest in new technology (58 percent<br />

and 26 percent, respectively).<br />

The Summer 2003 Survey of Middle-<br />

Market Business Leaders, with a special<br />

emphasis on how companies are positioning<br />

for an improved economy, is now available.To<br />

order a printed or .pdf version of<br />

the report, visit Grant Thornton’s Web site<br />

at www.grantthornton.com/blcsurvey.<br />

22 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


Congress seeks way to pay for<br />

Medicare overhaul<br />

By Robert Curran<br />

Following a federal budget surplus and<br />

then a record-breaking tax cut, companies,<br />

employees and retirees assumed the<br />

nation’s economy was on its way up.<br />

But in the last few years all of that has<br />

changed and the country now faces a<br />

projected $455 billion deficit this fiscal<br />

year, the government’s largest ever.<br />

The deficit is $150 billion higher than<br />

the initial estimate from the Bush administration,<br />

and companies are concerned<br />

about its impact on growth, jobs and<br />

taxes, and where the government will<br />

find the money to pay for the upsurge.<br />

Another big concern is the prescription<br />

drug program for seniors that the legislative<br />

and executive branches are working<br />

on,and President Bush’s plan to spend<br />

$400 billion to restructure Medicare with<br />

an emphasis on enrollment in private sector<br />

health organizations.<br />

The prescription drug proposal has<br />

become very complex, with proposals<br />

from both the House and Senate, and<br />

some members of Congress have termed<br />

it “bewildering.”<br />

Conferees are trying to work out compromises.<br />

Democrats are asking for more<br />

money and want the program run by the<br />

government, while Republicans are pushing<br />

to trim costs and want private sector<br />

involvement in the plan.<br />

Many economists have criticized the<br />

prescription drug overhaul, saying that<br />

only about 50 percent of seniors would<br />

actually realize any savings because of<br />

monthly premiums,out-of-pocket costs<br />

and high deductibles.<br />

Costs for many seniors, depending on<br />

their plans, could be in the $300 a month<br />

range.The conclusion is that many people<br />

may pay less by not enrolling and hope<br />

they’ll never need catastrophic coverage.<br />

Add the cost of a 44 percent increase in<br />

military spending and $1 billion a week<br />

for the occupation of Iraq, and questions<br />

are being raised as to where all of this<br />

money is going to come from.<br />

In regard to the pending Medicare prescription<br />

drug legislation, Dave<br />

Echevarria, assistant professor of business<br />

administration at Penn State’s<br />

Worthington Scranton Campus, had this<br />

to say about about the proposals: “The<br />

government is saying ‘it’s expensive and<br />

we’re trying to figure out ways so we<br />

don’t bankrupt the federal government.’”<br />

And who would pay for the surging<br />

costs for the big tax cut, the deficit and<br />

prescription reform?<br />

“The government will borrow from the<br />

public,” Echevarria said.“When the government<br />

borrows,it traditionally borrows<br />

from the insurance companies and retirement<br />

funds and private individuals who<br />

put money in short term treasuries. It’s<br />

coming from the marketplace.”<br />

As to what happened to the huge surplus,<br />

Echevarria said,“I’m not sure there<br />

really was a surplus.”<br />

He said that ever since the administration<br />

of Lyndon B. Johnson, the government<br />

decided to include Social Security<br />

revenues in with general tax revenues.<br />

The reasoning, he said, was to advance<br />

the Vietnam War and the Great Society<br />

programs, and that was why the government<br />

included the Social Security funds<br />

as part of its general revenue.<br />

“I’m not sure there was a surplus on the<br />

basis of taxes,”Echevarria said.“It was due<br />

largely to money that went into the<br />

Social Security fund.”<br />

Unchecked deficits could force interest<br />

rates up, but Echevarria said if there<br />

was no federal debt, interest rates<br />

would plummet.<br />

He added that if debts continue to rise<br />

too much, this would impede the federal<br />

government’s ability to fund programs.<br />

Echevarria sees the cost of the war in<br />

Iraq as a marginal increase in expenses as<br />

opposed to having forces stationed in the<br />

United States, and said the cost differences<br />

may not be much.<br />

There are economists who worry about<br />

deficits and economists who believe<br />

deficits are part of doing business.<br />

Echevarria agrees with the latter, up to a<br />

point, that point being when servicing<br />

the deficit requires higher taxes.<br />

With divergent points of view coming<br />

from the House and Senate and within<br />

the private sector, news of the economy<br />

tumbles regularly. One week the economic<br />

forecast is poor and lists higher unemployment,<br />

and the next week signs of a<br />

recovery are announced.<br />

The uncertainty itself has stunted consumer<br />

spending, and all sides keep looking<br />

for stability and better days to come.<br />

Synthes Spine Co. Pennsylvania Regional Tissue Bank<br />

Junior Achievement opens Peckville office<br />

Junior Achievement of Northeastern Pennsylvania Inc. (JA) recently celebrated the<br />

opening of its new office at 533 Main Street, Peckville. JA’s business and economics<br />

programs are for students in kindergarten through grade 12. JA enables caring<br />

adults to share their experience with students to show them what it takes to be<br />

successful. Visit JA’s Web site, nepa.ja.org, or call (570) 489-9474 for more information.<br />

Celebrating the Peckville office opening were, left to right: Sarah M.<br />

Kubrick, JA development assistant; Lisa M. Buranich, JA development director;<br />

Donna Sedor, Greater Wilkes-Barre Chamber of Business and Industry; Michael J.<br />

Pacyna, PNC Bank; Paul Barretta, Talent Clearinghouse, JA classroom volunteer;<br />

Ann Marie Andrejko, PNC Bank, JA board of directors; Gerald J. Ganz, Jr., Johnson<br />

College, JA board of directors; Kenneth G. Okrepkie, CDE Computer Learning<br />

Center, JA board of directors; Ellen P. Smith, JA board of directors; Janine M.<br />

Becker, Sallie Mae, JA board chair; Ronald J. Yevitz, Penn State Worthington<br />

Scranton, JA board of directors; Anna Cervenak, Verizon, JA board of directors;<br />

Chuck Matthews; Kathleen M. Matthews, JA president; Peter J. Danchak, PNC<br />

Bank president, JA advisory board; Brian Rinker, Blue Cross of NEPA, JA board of<br />

directors; Al Brogna, Sen. Robert Mellow’s office; Gary T. Crisci, Merrill Lynch, JA<br />

board of directors; Mary Gene Eagen, JA vice president, education; Robert N.<br />

Lettieri, MacIntyre Associates Inc.; Orna S. Clum, JA program director.<br />

BUILD WITH CONFIDENCE. BUILD WITH COSTANZO.<br />

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Aventis Pasteur Metzgar Building<br />

Make the right choice for your next construction project. L.R. Costanzo<br />

always utilizes value engineering, cost control, critical path scheduling<br />

and flexible work schedules so projects are completed on time and<br />

within budget. Companies throughout the area know that when they<br />

build with L.R. Costanzo, they build with confidence.<br />

Pocono Mountain Regional Police Department<br />

Marywood University New Student Residence<br />

View Our Selection of Completed Projects @ www.lrcostanzo.com 123 North Main Avenue, Scranton, PA 18504 570-346-8751<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 23


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book of lists 2003<br />

This Year’s edition marks the ninth installment of the<br />

region’s most sought-after and extensive source of<br />

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subscribe to the Northeast Pennsylvania Business<br />

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Call the<br />

570-207-9001 or 877-584-3561 extension 5420.<br />

Corporate rate discounts available for volume orders.<br />

Focus on oncology care:<br />

By Beth W. Orenstein<br />

An estimated two million people<br />

will be diagnosed with cancer this<br />

year, according to the National<br />

Institutes of Health (NIH).<br />

But thanks to advances in screenings<br />

and treatments, the news won’t be as<br />

devastating or life-threatening as it once<br />

was, especially for those diagnosed with<br />

breast and other solid cancers.<br />

Here’s a look at some of the advances in<br />

cancer care that are available from hospitals<br />

and imaging facilities that serve<br />

northeast Pennsylvania:<br />

■ Sentinel node biopsy<br />

Women with breast cancer have a new,<br />

less invasive option for detecting its<br />

spread.The procedure, called sentinel node<br />

biopsy, enables doctors to check for cancer<br />

while sparing unaffected lymph nodes.<br />

Not having to remove unaffected lymph<br />

nodes is significant, says Lee B. Riley,<br />

M.D., Ph.D., director of the cancer center<br />

at St. Luke’s Hospital and Health Network<br />

based in Fountain Hill, because, for many<br />

women, removing nodes in the armpit<br />

area disrupts the natural movement of<br />

lymph in the body. Lymph, which contains<br />

lymphocytes, a type of white blood<br />

cell, plays an important part in the<br />

immune system.<br />

Disruption of lymph can cause a disorder<br />

known as lymphedema, which causes<br />

swelling, limited movement and discomfort<br />

and increased risk of infection.<br />

During sentinel node biopsy, Riley says,<br />

a harmless dye is injected around the<br />

breast tumor.The dye is absorbed into<br />

the lymphatic system, highlighting the<br />

pathways through which tumor cells travel<br />

before lodging themselves in the sentinel<br />

lymph nodes. During the biopsy, two<br />

to four sentinel nodes are removed and<br />

examined to see if they have been affected<br />

by cancer.<br />

Studies have shown that if cancer has<br />

not affected those nodes,“there is a 95<br />

percent-plus chance it has not spread to<br />

any other nodes, so further removal of<br />

lymph nodes is unnecessary,” Riley says.<br />

Compared to traditional biopsy, a sentinel<br />

node biopsy is a less invasive procedure,<br />

meaning a quicker recovery and<br />

less post-op pain, Riley says.And because<br />

unaffected lymph nodes are left intact,<br />

the risks of lymphedema and nerve damage<br />

are greatly decreased.<br />

Riley says sentinel node biopsies also<br />

are useful in treating other cancers such<br />

as skin and colon.<br />

■ Intensity Modulated Radiation<br />

Therapy (IMRT)<br />

Radiation therapy utilizes high-energy<br />

X-ray beams for the treatment of cancer.<br />

IMRT uses a computer to generate<br />

images to plan and deliver more tightly<br />

focused radiation beams to tumors than<br />

is possible with conventional radiotherapy,says<br />

Norman Schulman, M.D., medical<br />

director of Radiation Medicine Specialists<br />

of Northeast Pennsylvania, Forty Fort.<br />

State-of-the-art linear accelerators are fitted<br />

with an accessory called a multi-leaf<br />

collimator, which uses up to 120 computer-controlled<br />

mechanical “fingers” to<br />

St. Luke’s Cancer Center<br />

has more radiation therapy options<br />

for cancer treatment<br />

than any other area hospital<br />

• Intensity Modulated Radiation<br />

Therapy (IMRT) with more than<br />

392 patients treated since 2000<br />

• Electronic Compensation<br />

• 3D Conformal Therapy<br />

• Brachytherapy<br />

– Prostate seeds<br />

– Mammosite<br />

– High-dose radiation<br />

• CT Simulation<br />

• Two state-of-the-art linear accelerators<br />

with multileaf collimation<br />

Ask your doctor or call us for<br />

more information at 610-954-4300<br />

or 1-866-STLUKES (toll free).<br />

St. Luke’s Hospital & Health Network is a<br />

member of the University of Pennsylvania<br />

Cancer Network<br />

The Region’s Leader in Cancer Care<br />

801 Ostrum Street • Bethlehem • 1-866-STLUKES (785-8537)<br />

www.stlukescancercenter.org<br />

24 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


Technology, biological care top list of advancements<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 25<br />

shape the beam of radiation so that it conforms<br />

to the three-dimensional shape of<br />

the tumor as defined by the IMRT plan.<br />

The technology allows doctors to deliver<br />

higher dose radiation to the tumor<br />

while sparing surrounding healthy<br />

tissue, Schulman says.<br />

IMRT is used for prostate and<br />

head and neck cancers and<br />

recurrent or primary tumors<br />

near a spinal cord or other<br />

sensitive structures, Schulman<br />

says. IMRT is under<br />

investigation for the treatment<br />

of breast cancer.<br />

■ Gamma knife<br />

The Gamma Knife is a<br />

precise and powerful tool<br />

for treating certain<br />

tumors and vascular malformations<br />

in the brain. It<br />

is not a knife, but an<br />

instrument that uses 201<br />

cobalt sources to deliver<br />

finely focused beams of radiation,<br />

Schulman says.<br />

The beam from each individual<br />

source is delivered through holes in a<br />

helmet-like device.All the beams cross a<br />

single point, and it is only at that point<br />

that enough radiation is delivered to the<br />

affected tissue.<br />

Like IMRT, its advantage is its extreme<br />

accuracy, Schulman says.<br />

■ P.E.T. scans<br />

Positron emission topography (P.E.T.)<br />

scans are used for diagnosis, monitoring<br />

tumor response to chemotherapy or radiation<br />

and in radiation treatment planning.<br />

P.E.T. differs from X-rays and other diagnostic<br />

imaging techniques because in addition<br />

to<br />

showing<br />

a patient’s<br />

anatomy, the test also looks at<br />

biological and physiological changes in<br />

the body, Schulman says.<br />

Patients receive a dose of a tracer-containing<br />

substance that accumulates in diseased<br />

tissue, Riley says.The patient then<br />

lies on an electrically powered table that<br />

moves through the scanner.The scanner<br />

creates a picture of the patient’s body<br />

and detects the tracer in the tissue.<br />

“A CAT scan generally can see down to<br />

1 centimeter, whereas a P.E.T. scan can go<br />

down to almost 6/10ths of a centimeter,”<br />

Schulman says.<br />

Riley says P.E.T. scans have proven so<br />

useful in seeing whether cancer has<br />

spread that more insurance companies<br />

are reimbursing for them.“It’s become a<br />

very useful test not only to try to help<br />

people find out if they have cancer but<br />

also if the treatment for cancer is working,”<br />

he says.<br />

■ Biological therapies<br />

Riley says advances in drug treatments<br />

for cancer that<br />

have come<br />

about as<br />

researchers learn more about<br />

human genes also have been impressive.<br />

For example, the Biological Therapy<br />

Program at St. Luke’s offers advanced cancer-fighting<br />

treatments in the form of<br />

molecular materials made by the body’s<br />

immune system, such as antibodies and<br />

growth factors.<br />

Examples of leading-edge immunotherapy<br />

being used at the Cancer Center are:<br />

High-Dose Interleukin-2 (IL-2), a promising<br />

treatment for melanoma and renal<br />

cell cancer, and the CancerVax vaccine<br />

for melanoma.<br />

■ Cancer risks<br />

Programs are developing to help people<br />

reduce their risk of cancer even<br />

before it occurs.<br />

One such program is the Cancer Risk<br />

Program provided by the Northeast<br />

Regional Cancer Institute in Scranton.<br />

In addition to education, the program<br />

offers an in-depth risk assessment<br />

and one-on-one counseling program.“By<br />

doing that, people gain<br />

a more accurate idea of their<br />

and their family’s risk for<br />

cancer,” says Laura Toole,<br />

an oncology social worker<br />

who is director of<br />

the program.<br />

Knowing risk, people<br />

can make<br />

lifestyle<br />

changes and<br />

schedule more aggressive<br />

screenings for cancers they may be<br />

more likely to inherit,Toole says.<br />

In cases where family history and genetic<br />

testing confirms a predisposition for some<br />

cancers, people might also pursue clinical<br />

trials for preventive medicines and possibly<br />

prophylactic surgeries to prevent<br />

breast, ovarian or colon cancer.<br />

Dr. Normal Schulman<br />

F.A.C.R.O,<br />

Fellow, American College of<br />

Radiation Oncology<br />

Board Certified Radiation Oncology<br />

190 Welles St.<br />

Forty Fort, PA<br />

(570) 714-8686<br />

CANCER CARE with<br />

Expertise, Knowledge and Commitment to Technology ...<br />

is our MISSION<br />

CANCER CARE WITH EXCELLENCE ...<br />

Our cancer facility specializes in state-of-the-art radiation treatments and provides radiation treatments with high and<br />

low energies using photons and electrons. The cancer facility is the first in the region to use the NOMOS technology<br />

with Intensity Modulated Radiation Therapy (I.M.R.T.) and the BAT ultrasound system for daily localization for<br />

prostate cancer assuring more accurate localization of prostate cancer with reduced dose to normal structures such as<br />

bladder and rectum.<br />

YEARS OF EXPERIENCE ...<br />

Dr. Norman Schulman, medical director, has over 30 years of experience in treating cancer patients. Dr. Schulman<br />

states “the cancer facility prides itself in providing the latest technology in the region with radiation treatment<br />

planning using three dimensional conformal and IMRT planning techniques.” The facility has played a<br />

leadership role in the region with advancement in radiation treatments introducing coregistration of CAT,<br />

PET and MRI imaging for localizing tumor targets for diagnosis and treatment of cancer. Dr. Schulman<br />

works closely with the physicians involved in the patient’s care, such as the family doctor, medical oncologist<br />

and surgeons.<br />

WELL TRAINED STAFF ...<br />

From the first visit and throughout the care of the patient at the cancer facility, the staff is courteous and<br />

polite providing an atmosphere of family. The cancer facility is staffed by four certified therapists, two<br />

certified radiology technologists, a dosimetrist and other staff members.<br />

CONVENIENT ...<br />

The cancer facility is a privately owned clinic and we’re located in the Cross Valley West Professional<br />

Building at 190 Welles Street in Forty Fort, Pennsylvania. Plenty of free and easy parking.<br />

CANCER MASSAGE THERAPY ...<br />

The cancer facility provides complimentary massages to our patients during the course of radiation treatment<br />

by Caroline Howell, a certified oncology massage specialist. Massage can reduce stress, provide relaxation<br />

and comfort, relieve pain, minimize the side effects of radiation and chemotherapy, enhance circulation and<br />

oxygenation and fatigue.<br />

Call for a consultation at 570-714-8686


Congress mulls Health Savings Account (HSA) options<br />

By Bernard J Healey, Ph.D.<br />

A recent study, published in the journal,<br />

Health Affairs, has concluded that<br />

healthcare spending is greater than the<br />

services Americans receive for the<br />

money they spend.<br />

In response to this healthcare cost escalation,<br />

the United States Congress is<br />

attempting to pass new legislation allowing<br />

Americans to establish Health Savings<br />

Accounts (HSA) or Health Savings<br />

Security Accounts (HSSA).<br />

Legislation added to the recently passed<br />

House Medicare reform bill would allow<br />

more companies to offer these accounts.<br />

According to Otto F.Wolke, R.Ph, president,<br />

Schellen and Partners USA Inc.,<br />

healthcare consultants,“Medical Savings<br />

Accounts were part of the HIPAA legislation<br />

of 1996 and new proposals, called<br />

Health Savings Accounts and Health<br />

Savings Security Accounts are being considered<br />

in Congress at this time.While<br />

being touted as vehicles for consumerdirected<br />

healthcare, only about 100,000<br />

accounts have been started under the<br />

HIPAA legislation that had authorized up<br />

to 750,000 accounts.<br />

“For employers and for healthy families<br />

that have the money to put into the<br />

accounts, there are advantages. Money<br />

can be saved and rolled over. In the<br />

inverted bell-shaped curve of healthcare<br />

utilization, these accounts are targeted for<br />

population with much less medical risk.”<br />

Wolke argues that “the insurance companies<br />

win with minimal utilization of<br />

services and lower administrative costs of<br />

handling small claims.The employers win<br />

with a large reduction in healthcare premiums<br />

paid.The healthy employee wins<br />

with the freedom of choice in who to see<br />

and what to spend the healthcare dollars<br />

on, or to keep the money growing in the<br />

MSA account. Financial services companies<br />

also win with more private money<br />

going into investments with subsequent<br />

administrative fees.”<br />

Wolke contends that “the losers are<br />

moderate to low-income individuals who<br />

find it difficult to fund the accounts or to<br />

pay bills prior to having fully funded the<br />

MSA.Young and growing families who<br />

would face large out-of-pocket expenses<br />

with unexpected emergencies or a pregnancy.<br />

Other losers are enrollees with<br />

chronic diseases that require expensive<br />

medication, since these plans have no<br />

drug benefit, and drugs are the fastest<br />

growing segment of healthcare inflation.<br />

Persons who experience frequent hospitalizations<br />

or physician office visits are also<br />

at risk for significant out-of-pocket expenses<br />

that will wipe out the savings account<br />

and leave the patient at risk for costs.”<br />

He explained that “there is often no maximum<br />

out-of-pocket expense, which is part<br />

of most current healthcare insurance programs.The<br />

MSA process takes funds from<br />

the healthcare delivery system and creates<br />

additional savings pools for wealthier individuals<br />

who can afford to pay incidental<br />

healthcare out of pocket and keep the<br />

MSA account for retirement.”<br />

James Davis, government affairs representative,<br />

Blue Cross of Northeastern<br />

Pennsylvania, says “these new proposals<br />

improve current medical accounts by<br />

removing many of the barriers that limited<br />

their use and effectiveness.”<br />

He said current proposals allow employees<br />

to build assets in Health Savings<br />

Accounts through employer contributions,<br />

employee contributions and taxfree<br />

rollovers of a portion of unused flexible<br />

spending account balances.”<br />

Davis went on to say “ insurers such as<br />

Blue Cross of Northeastern Pennsylvania<br />

hope that Congress would go even further<br />

in giving employers and health plans<br />

the flexibility to develop the widest possible<br />

range of products, for instance by<br />

eliminating the requirements that HSSAs<br />

and HSAs must be coupled with plans<br />

that have specific deductible amounts.”<br />

He also stated that “the HSSA accounts<br />

were scored by the Joint Committee on<br />

Taxation as costing much more than<br />

HSAs (roughly $160 billion versus $7 billion<br />

over 10 years), Blue Cross hopes<br />

Congress will consider both products’<br />

potential for advancing consumer-directed<br />

care.With consumers’ healthcare costs<br />

rising, it is more important than ever to<br />

work toward supporting marketplace<br />

innovations that will lead to greater flexibility<br />

and more choices for consumers.<br />

This legislation is an important step<br />

toward increasing consumer choices and<br />

access to healthcare. It will allow health<br />

plans to develop new coverage options<br />

designed to empower consumers and<br />

expand their health coverage.”<br />

Area firm helps to beautify Arlington National Cemetery<br />

Michael Kravitsky, IV, co-owner; Shawn<br />

Kravitsky, co-owner; and Victor Gorski,<br />

sales manager, of Grasshopper Lawns<br />

Inc. of Larksville, traveled to Washington,<br />

D.C., this summer to team up with lawn<br />

and landscape experts from around the<br />

nation in a day of voluntary service beautifying<br />

and restoring the cemetery<br />

grounds at Arlington National Cemetery.<br />

The beautification activities were part of<br />

the Professional Lawn Care Association<br />

of America’s (PLCAA) 14th annual legislative<br />

day on the Hill in July.<br />

Grasshopper Lawns, in business since<br />

1964, has been a PLCAA member since<br />

1980. For more information, call (800)<br />

287-6113. At left, Grasshopper works at<br />

Arlington National Cemetery.<br />

Extraordinary<br />

cancer care.<br />

WILKES-BARRE GENERAL HOSPITAL has always strived to<br />

provide its cancer patients with the best medical professionals,<br />

the latest technologies and the most advanced therapies.<br />

Today, those efforts have evolved into the region’s most<br />

comprehensive cancer care program.<br />

In addition to our leading edge technology in medical oncology<br />

and radiation therapy, we offer a dedicated 39-bed inpatient unit<br />

with skilled and compassionate physicians, nurses and support<br />

staff. It all adds up to expert, experienced cancer care.<br />

WILKES-BARRE GENERAL HOSPITAL –<br />

Fighting Cancer...<br />

with Capability,<br />

Commitment and<br />

Compassion.<br />

www.wvhcs.org<br />

26 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


‘CreateAthon’ donates<br />

talents to nonprofits<br />

Six nonprofit organizations from Luzerne<br />

and Lackawanna counties will be the beneficiaries<br />

of advertising and marketing services<br />

provided by CDS Creative in its second<br />

annual CreateAThon on September<br />

11.The event, a 24-hour work-around-theclock<br />

effort, will provide free creative services<br />

to the selected nonprofits.<br />

Organizations selected as CreateAThon<br />

clients this year include: Girl Scouts of<br />

Penn's Woods Council; Greater Hazleton<br />

Senior Citizens Services Inc.; Lupus<br />

Foundation of Pennsylvania-Pocono/NE<br />

Branch; S.A.F.E (Supporting Autism &<br />

Families Everywhere); Susquehanna<br />

Warrior Trail Council;Wyoming Valley<br />

AIDS Council.<br />

CDS Creative received 23 applications<br />

from non-profit agencies all across<br />

Luzerne and Lackawanna counties.<br />

The agency expects to produce<br />

between 15 and 20 projects for the six<br />

nonprofits selected.<br />

Catherine D. Shafer, president, CDS<br />

Creative, said,“We wish we could help<br />

everyone who needs it. Every organization<br />

that submitted an application<br />

deserves support; they are all doing such<br />

important work in our community.”<br />

In selecting the organizations, Shafer<br />

noted that the agency followed its criteria<br />

of choosing nonprofits that provide<br />

direct services to the people of Luzerne<br />

and Lackawanna counties.<br />

In addition to the staff of CDS Creative<br />

working during the 24-hour creative blitz,<br />

the agency has partnered with Marcato<br />

Advertising and Stage2 Marketing &<br />

Design to provide graphic design services<br />

to the event’s participants.<br />

“We work with these artists on a daily<br />

basis and we appreciate them partnering<br />

with us on such a worthwhile and fun<br />

cause,” Shafer explained.<br />

CreateAThon is the brainchild of Rigg’s<br />

Inc., an advertising, marketing and communications<br />

firm in Columbia, S.C. In an<br />

effort to give nonprofit organizations the<br />

professional, creative marketing materials<br />

that would otherwise be financially<br />

unfeasible, Rigg’s formed the first<br />

CreateAThon in 1998.<br />

CDS Creative provides a broad spectrum<br />

of creative advertising, marketing<br />

and public relations solutions to clients<br />

throughout the northeast.<br />

Activities slated by the<br />

Northeast Regional Cancer Institute<br />

Colorectal Cancer: Update on Epidemiology,<br />

Screening, and Local Trends in Northeast Pa.<br />

September 10, 6 p.m.<br />

A professional education program offered for<br />

the members of the Luzerne County Medical<br />

Society. This program will focus on colorectal cancer<br />

and the epidemiology of this disease in northeastern<br />

Pennsylvania. Location to be determined.<br />

Cancer: Families at Risk<br />

September 22, 2 p.m.<br />

Education program designed to answer your<br />

questions and concerns about cancer risk. Held at<br />

Boscov's Auditorium, Mall at Steamtown, Scranton.<br />

Colorectal Cancer<br />

September 26, 6 p.m.<br />

Program focusing on an overview of colorectal<br />

cancer, including the signs and symptoms.<br />

Screening methods and prevention will also be discussed.<br />

Held at Boscov's Auditorium, Steamtown<br />

Mall, Scranton.<br />

Cancer Survival<br />

September 29, 2 p.m.<br />

Program that helps individuals develop practical<br />

tools in daily life as they deal with cancer diagnosis<br />

and treatment. Held at Boscov's Auditorium,<br />

Mall at Steamtown, Scranton.<br />

For more information about any of the above<br />

programs,call (800) 424-6724.<br />

Valley Open MRI receives<br />

ACR accreditation<br />

Dr. Juan D. Gaia, president,Valley Open<br />

MRI & Diagnostic Center in Kingston<br />

announced that his facility has been<br />

awarded a three-year term of accreditation<br />

in high-field and low-field MRI as the<br />

result of a recent survey by the American<br />

College of Radiology.<br />

The survey was performed by the ACR<br />

based on clinical submission of images by<br />

Georgann Wywoda, BSRT(R)(MR).The<br />

ACR, headquartered in Reston,Va., awards<br />

accreditation to facilities for the achievement<br />

of high practice standards after a<br />

peer-review evaluation of its practice.<br />

Evaluations are conducted by board-certified<br />

physicians and medical physicists<br />

who are experts in the field.<br />

They assess the qualifications of the<br />

personnel and the adequacy of facility<br />

equipment. The surveyors report their<br />

finding to the ACR’s Committee on<br />

Accreditation, which subsequently provides<br />

the practice with a comprehensive<br />

report.The ACR is a national organization<br />

serving more than 32,000 diagnostic/<br />

interventional radiologists, radiation<br />

oncologists and medical physicists with<br />

programs for focusing on the practice of<br />

medical imaging and radiation oncology<br />

and the delivery of comprehensive health<br />

care services.At right are Dr. Juan D. Gaia<br />

and Georgann Wywoda.<br />

“I have wonderful friends, a passion for life,<br />

and breast cancer.”<br />

As a social worker and Komen Foundation volunteer, I’ve heard<br />

some scary stories about health care costs. So when I found out I had<br />

breast cancer, I was concerned with what I might face, both physically<br />

and financially. ■ It’s been a long road of surgeries, chemotherapy,<br />

radiation, and procedures. But everyone at Blue Cross of<br />

Northeastern Pennsylvania and Highmark Blue Shield made sure I<br />

had access to the best doctors around, both at home and away.<br />

And total peace of mind when it came to medical bills. ■ Blue Cross<br />

and Blue Shield took care of everything. All I had to do was get well.<br />

“But I also have Blue Cross and Blue Shield.”<br />

Excellence in Action<br />

REBECCA DECKER,<br />

SCRANTON<br />

Independent Licensees of the Blue Cross and Blue Shield Association. ®Registered Mark of the Blue Cross and Blue Shield Association<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 27


28 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Montoursville youth launch aviation magazine<br />

By John Beauge<br />

Adam and Bryan Makos were in middle<br />

school in Montoursville when in 1994<br />

they launched Ghost Wings, a two-page<br />

newsletter they produced for family and<br />

friends on their home computer to share<br />

aviation stories inspired by their grandfather’s<br />

World War II accounts.<br />

In May 1999, the brothers, along with<br />

their younger sister Erica, and friend<br />

Joseph Gohrs, moved from a newsletter<br />

to a magazine format.<br />

Today, Ghost Wings has a paid mail<br />

circulation of about 3,000. More than<br />

7,000 other copies of the magazine,<br />

published four times a year, are sold<br />

through selected newsstands and by<br />

staff members at air shows.<br />

The four still work from an office in the<br />

basement of the Makos home near<br />

Warrensville, where they self-taught<br />

themselves how to create and design a<br />

magazine that is printed commercially.<br />

Editor Adam Makos, 22, who graduated<br />

in May magna cum laude from Lycoming<br />

College, plans to devote his full-time<br />

efforts to the magazine.The other three<br />

will continue to split their time between<br />

school and the magazine.<br />

Associate editor, Bryan Makos, 19, is a<br />

sophomore at Lycoming and Gohrs, 22,<br />

the production manager, is a senior at the<br />

Pennsylvania College of Technology. Erica<br />

Makos, 18, who handles public relations<br />

duties, graduated in June from Montoursville<br />

High School.<br />

Their work has won accolades from veterans<br />

including Richard Winters, a World<br />

War II paratrooper from Hershey who<br />

was among those featured in the HBO<br />

miniseries “Band of Brothers.”<br />

Winters, 85, is featured in an article in<br />

the current issue reliving his account of<br />

jumping into Normandy on D-Day.“We<br />

were focusing on these guys before we<br />

saw them on TV,”Adam Makos says.“It<br />

didn’t take an HBO series to show us<br />

they were real American heroes.”<br />

He had interviewed the late Stephen<br />

Ambrose, author of the book “Band of<br />

Brothers,” in October 2000 when he<br />

came to an air event Ghost Wings hosted<br />

at the Williamsport Regional Airport.<br />

Makos’ article, illustrated with World War<br />

II photographs, goes beyond the HBO<br />

series to include first-person accounts of<br />

those who flew the paratroopers to the<br />

jump zone on June 6, 1944.<br />

“They did a beautiful job,”Winters<br />

says. Makos interviewed Winters who<br />

started making notes of his D-Day experience<br />

three days after he landed in<br />

Normandy. He had time because he had<br />

suffered a left leg wound.<br />

Winters, who retired as a major after<br />

training troops to go to Korea, is to be<br />

featured in a commemorative art print by<br />

artist John Shaw in Florida.The Ghost<br />

Wings staff plans to sell the prints as a<br />

fundraiser for the magazine.<br />

They do much of their research for<br />

articles about World War II during the<br />

summer by attending air shows<br />

throughout the United States.<br />

Adam Makos was at Edwards Air<br />

Force Base in California in October<br />

when Chuck Yeager made his last flight<br />

in a jet, a F-15 Eagle. He had met Yeager<br />

at an air show in Oshkosh,Wis., and<br />

learned he did not have a Web site.The<br />

Ghost Wings staff built one for him,<br />

which was launched Feb. 13 on<br />

Yeager’s 80th birthday.<br />

The young writers have learned to take<br />

advantage of situations to get their stories<br />

and expand their experiences. In July<br />

2002 at a fly-in/air show in Oshkosh,<br />

Erica Makos got to go up in a World War<br />

II vintage P-51 fighter.<br />

She describes her experience in the current<br />

edition.Their work on the magazine<br />

has brought them recognition in high<br />

school and college.<br />

Adam Makos this year won the Global<br />

Student Entrepreneur award for the Ohio<br />

Valley region, which is composed of<br />

Pennsylvania, Ohio, Indiana and West<br />

Virginia. He will represent the region in<br />

the national competition held in<br />

November in Chicago.<br />

For the third consecutive year, Erica<br />

Makos is in the running for a national<br />

Future Business Leaders of America<br />

award. Bryan Makos went to nationals<br />

three times when he was a<br />

Montoursville student.<br />

The Makos brothers and Gohrs won a<br />

state award for the magazine’s business<br />

plan when Adam Makos was still in<br />

high school.<br />

Many of the letters the staff receives<br />

include the comment that not many<br />

youngsters today are writing about the<br />

experiences of World War II veterans.<br />

Time for getting first-person accounts<br />

of these events is running out,Adam<br />

Makos says.“We have to act fast to get<br />

them into the hands of young people<br />

who can learn so much from them,” he<br />

says.“We have to do this before such<br />

valuable history is lost.”<br />

Yahoo! launches tools to<br />

create ‘business class’<br />

Web sites<br />

Yahoo! Inc. (Nasdaq:YHOO), a leading<br />

global Internet company, announced the<br />

launch of Yahoo! SiteBuilder, an innovative<br />

design tool enabling small businesses<br />

to build professional, business-class Web<br />

sites quickly and easily.<br />

The new tool is available now on<br />

Yahoo! Web Hosting (webhosting.<br />

yahoo.com), and is free for Yahoo! Web<br />

Hosting customers.<br />

Yahoo! Small Business created and<br />

developed Yahoo! SiteBuilder, a Javabased<br />

client-side Web site design tool<br />

with business-class authoring, management<br />

and customization, to make it easier<br />

than ever for small businesses to establish<br />

an online presence.With Yahoo!<br />

SiteBuilder, no programming knowledge<br />

is required.The easy-to-use tool enables<br />

small businesses to use drag-and-drop<br />

editing to build professional and sophisticated<br />

Web sites.<br />

Yahoo! is offering the new tool for free.<br />

Yahoo! Web Hosting customers can publish<br />

their Web site directly to their Yahoo!<br />

Web Hosting account. New users can<br />

publish their Web site by signing up for<br />

any of the three affordable Yahoo! Web<br />

Hosting packages.<br />

Yahoo! SiteBuilder provides more than<br />

200 templates such as professional services,<br />

interior design, real estate and travel,<br />

among many others. It enables users<br />

to drag and drop images anywhere on<br />

the site, insert backgrounds, layer<br />

designs, edit, preview and “undo” mistakes.Also,Yahoo!<br />

SiteBuilder provides a<br />

Getting Started Guide that walks customers<br />

through a step-by-step process,<br />

from creating a page to publishing a site.<br />

Yahoo! SiteBuilder allows for offline<br />

management, providing small businesses<br />

the freedom to modify their site without<br />

being connected to the Internet. In addition,Yahoo!<br />

SiteBuilder uses open standards<br />

and is designed to create multipage<br />

sites versus individual pages, allowing<br />

for link management.<br />

Integrity Building Systems locates corporate headquarters in Milton<br />

In May, the Milton Area Industrial<br />

Development Association, the owners of<br />

Integrity Building Systems Inc., and other<br />

noted dignitaries, joined together in a<br />

groundbreaking ceremony at a site in the<br />

Milton Industrial Park, Belford Addition.<br />

The 22.5 acre site is part of a Keystone<br />

Opportunity Zone, and will become the<br />

new corporate headquarters for Integrity<br />

Building Systems, a leading manufacturer<br />

of modular homes, presently located in<br />

Montgomery. Construction on the site<br />

commenced last month, with anticipated<br />

occupancy of the new 70,000 sq. ft. stateof-the-art<br />

manufacturing facility, and 7,000<br />

sq. ft. office complex by March, 2004.<br />

Integrity Building Systems presently<br />

employees 100 workers at its operation<br />

in Montgomery and, with the relocation<br />

of operations to the Milton site,<br />

anticipates the creation of approximately<br />

40 additional jobs within the<br />

next few years as predicated by housing<br />

demands in the Northeast.<br />

Homes by Integrity, the retail marketing<br />

division of the parent company, will also<br />

maintain offices at the new location —<br />

allowing potential local homebuyers the<br />

opportunity to view firsthand the benefits<br />

of modular construction.<br />

Participating in the groundbreaking ceremony<br />

were, left to right, Integrity<br />

Building Systems officers, Richard Rowe,<br />

president; Michael Steimling, vice president<br />

of material procurement; Glenn<br />

Salsman, controller; Steven Weaver, treasurer;<br />

Mark Bowman, vice president of<br />

Mid-Atlantic sales; Martin Sickle, vice president<br />

of Northeast sales;Timothy<br />

McWilliams, vice president of production;<br />

Sam Deitrick, Northumberland County<br />

commissioner; John Boback,<br />

Northumberland County commissioner;<br />

Bob Hickox, president and CEO of the<br />

Milton Area Chamber of Commerce; and<br />

Edward Nelson, mayor of Milton.


Use exit interviews to gather feedback for company<br />

Information obtained in exit interviews assists in running efficient HR departments as well as retaining employees<br />

By Jennifer Butler<br />

During this latest recession, companies<br />

are finding that exit interviews are<br />

becoming increasingly more valuable in<br />

retaining current employees and pointing<br />

the way toward new hires.<br />

According to a recent study by the<br />

Society of Human Resource<br />

Management, more than 90 percent of<br />

companies conduct exit interviews and<br />

it is one of the most widely used methods<br />

of gathering employment feedback<br />

for a company.<br />

“Exit interviews can provide a wealth<br />

of information for both the employee<br />

and the company, said Donna Hewlett<br />

Bator, human resources manager at<br />

Marywood University.<br />

“The company welcomes the opportunity<br />

to find out what can be done to prevent<br />

future turnover and the employee is<br />

given an opportunity to talk about what<br />

they have experienced while employed<br />

with the company.”<br />

Other information can be obtained by<br />

the employee as well.This includes information<br />

on the continuation of any benefits,<br />

how to handle their pension plan,<br />

what will be included in their final check<br />

and any other pressing matters for the<br />

final transition, Bator adds.“It is needed<br />

to tie up loose ends like collecting IDs,<br />

getting correct addresses for mailing W-<br />

2s and other things, ” she said.<br />

For the most part, exit interviews are<br />

conducted a few days before or after an<br />

employee leaves the company, when the<br />

employment experiences are “fresh” in<br />

his/her mind and he/she is happy to<br />

express final thoughts about the employment.All<br />

part-time and full-time personnel<br />

are interviewed, according to Bator,<br />

and temporary or seasonal employees<br />

are also encouraged to contact her<br />

before their departure.<br />

“I prefer to meet with individuals<br />

one-on-one.This makes it more personalized<br />

and helps create an atmosphere<br />

where they feel free to discuss what is<br />

on their minds,” explained Bator. If this<br />

is not possible, she mails the information<br />

with a follow-up phone call, with<br />

all information kept confidential unless<br />

otherwise specified.<br />

Bator includes such questions as why<br />

the employee is leaving and whether<br />

anything could have prevented it.<br />

“I inquire as to how they perceived<br />

their salary, job security, benefits, managerial<br />

skills and opportunities for<br />

growth,” she said. She asks if they would<br />

work for the university again if the occasion<br />

arose and whether they felt the<br />

workplace was a safe environment.<br />

“This is a perfect opportunity to obtain<br />

constructive feedback.We can identify<br />

problems as well as things that work<br />

well in the department and the university,<br />

since employees often acknowledge<br />

Donna Hewlett Bator, human resources manager at Marywood University, right, conducts<br />

an exit interview, a situation she describes as “the perfect opportunity to<br />

obtain constructive feedback.” Photo by Bob Urban<br />

what worked well and have suggestions<br />

on what might work better,” she said.<br />

Bator takes the information she<br />

receives and combines it with other data<br />

to determine relevance and whether<br />

changes are due.<br />

“The more frequently a comment is<br />

made, the more significance it has,” she<br />

notes.“Possible underlying motives, differences<br />

in perceptions of a situation and<br />

the sincerity of the terminating employee<br />

at the exit interview serve as positive,<br />

objective tools to (use to) make appropriate<br />

changes,” she said.<br />

“I enjoy the opportunity to meet with<br />

employees as they are first coming to<br />

Marywood and those that are leaving. It<br />

serves as a source of connection for<br />

human resources and the employee. It is<br />

an opportunity to make sure the employees<br />

know we are concerned about their<br />

experience here and are here to be of<br />

service and maintain a positive relationship<br />

when they are no longer employed<br />

at the university,” added Bator.<br />

There are a variety of reasons that retention<br />

of an employee is so important.<br />

The cost of turnover to a company can<br />

add hundreds of thousands of dollars to<br />

a company’s expenses, including hiring<br />

and training costs and productivity loss.<br />

Experts say that 25 percent of the average<br />

employee’s salary is a conservative<br />

estimate of the cost of turnover.<br />

The loss of company knowledge when<br />

an employee leaves can be harmful<br />

because employees may take what they<br />

know about the company, customers,<br />

current projects and past history away —<br />

sometimes to a competitor.<br />

There is a disruption of customer service<br />

when an employee leaves.<br />

Relationships develop between customers<br />

and employees that encourage<br />

business.These relationships are severed<br />

when an employee leaves.<br />

In addition, low morale, related to the<br />

loss of an employee can be felt throughout<br />

a company, and may intensify when<br />

coworkers are required to take on additional<br />

responsibilities.<br />

Interviews can also be conducted on<br />

paper or through the use of an online<br />

system like Nobscot’s Webexit Exit<br />

Management System, depending on the<br />

company’s preference.<br />

One disadvantage of in-person interviews<br />

is that, for larger companies, they may be<br />

too time-consuming, it may be difficult to<br />

track information verbally and some<br />

employees may be afraid to share negative<br />

information during these interviews.<br />

Telephone exit interviews can also be<br />

time-consuming and expensive if performed<br />

by an outside consultant.<br />

Paper and pencil interviews take less<br />

time and employees may be more willing<br />

to share negative information, but return<br />

of such interviews by the employee average<br />

only 30 to 35 percent.<br />

The online management system may be<br />

useful in saving time for human resource<br />

managers.The information is compiled<br />

automatically, and participation rates<br />

have doubled, according to Nobscot.<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 29


30 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Horses, slots create ‘racinos’<br />

‘Racinos’ could provide ‘destination entertainment’ venues at<br />

existing race tracks, benefit ancillary businesses<br />

Continued from page one<br />

a race track, which ultimately reduced the<br />

daily income at the track and made it more<br />

difficult to run a racing operation. Smaller<br />

and smaller crowds eventually took their<br />

toll on the breeding industry as well, with<br />

the reduction of purses to the horsemen,”<br />

said Dissinger.<br />

In the early 1980s,Atlantic City took a<br />

swing at the gaming industry.Their success<br />

was followed by riverboat gaming and<br />

large-scale gaming developments by the<br />

Native Americans across the country, all of<br />

which also contributed to a further decline<br />

in revenue on the horse racing scene,<br />

according to Dissinger.<br />

“In the late 1980s, the introduction of<br />

interstate simulcasting allowed more<br />

opportunity to increase revenue for the<br />

horse racing industry. (But) that is still not<br />

enough,” said Dissinger.<br />

More needs to be done, he said, to save<br />

the sport and business of horse racing —<br />

currently valued at $1.4 billion in<br />

Pennsylvania as reported by the<br />

Pennsylvania Department of Agriculture<br />

this past June.<br />

The Tomlinson Bill is aimed at offsetting<br />

the state’s current budget deficit by introducing<br />

a new gaming market while preserving<br />

the horseracing industry.<br />

The combination of the two industries is<br />

anticipated to bring about other positive<br />

impacts on regional economic development<br />

through the expansion of hotels,<br />

restaurants, and other businesses that will<br />

benefit from an influx of visitors.<br />

According to Ewing Cole,“In order to<br />

accomplish this, integrated racing and<br />

gaming destination entertainment developments<br />

should be strategically located<br />

around the state to maximize the ultimate<br />

revenue potential in a region. Care<br />

should be given to identify locations<br />

that can capture revenues outside the<br />

borders of Pennsylvania.”<br />

“The racing venue must become part of a<br />

larger complex,” said Dissinger.<br />

Successful “destination entertainment”<br />

venues must be developed with a more<br />

comprehensive view that capitalizes on<br />

multiple revenue generators.<br />

“This includes interactive attractions,<br />

game arcades,‘eater’tainment,’ specialty<br />

retail, museum attractions, sports bars, hotel<br />

and conference faculties, and luxury spas.<br />

The overall goal is to maximize revenue by<br />

increasing patron length of stay and repeat<br />

visitation while enhancing the overall visitor<br />

experience,”Ewing Cole notes.<br />

“Legislation has stalled over the summer<br />

as proponents of the various gaming bills<br />

attempt to find agreement on the best plan<br />

for the state,”said Dissinger.<br />

The legislative debate centers around an<br />

important issue: to only introduce slot<br />

machines at existing, state-licensed <strong>racetracks</strong><br />

and a few future ones and, in addition,<br />

to allow land-based faculties in<br />

urban areas.“The goal of this legislative<br />

initiative is twofold: add additional<br />

income to the state treasury through the<br />

taxation of additional gaming revenues,<br />

Gambling: the pros and cons<br />

PRO:<br />

Members of Bring Our Taxes Home (BOTH) support<br />

placement of slot machines at Pennsylvania's<br />

licensed standardbred and thoroughbred <strong>racetracks</strong><br />

“because of the revenues it will generate for<br />

state and local governments, for the jobs it will<br />

save and the new ones it will create and for bolstering<br />

Pennsylvania's sagging racing heritage.”<br />

BOTH members argue that this can be done simply<br />

by bringing home dollars now spent by<br />

Pennsylvanians on slot machines in neighboring<br />

states. Their argument:<br />

WHERE PENNSYLVANIANS GO TO GAMBLE<br />

Pennsylvanians made 9.6 million trips to gamble<br />

out of state in 2001 (That's an average of 26,200<br />

trips a day)<br />

■ Twenty-five percent of monies wagered in<br />

Atlantic City come from Pennsylvania (Pennsylvanians<br />

made 2.9 million day trips and 4.3 million<br />

overnight visits to Atlantic City in 2001 and spent<br />

$2.88 billion).<br />

■ Pennsylvanians made 575,000 trips to Las<br />

Vegas in 2001 and spent $349 million there<br />

■ Forty percent of monies wagered in DE come<br />

from Pennsylvania.<br />

■ Twenty-five percent of monies wagered in West<br />

Virginia comes from Pennsylvania.<br />

■ Additional Pennsylvanians wager in New York,<br />

Connecticut, Canada.<br />

This adds up to a staggering $3.2 billion of<br />

Pennsylvania dollars spent (left behind) in those<br />

states. Most (80 percent) is spent on slot<br />

machines. And this doesn't include an additional<br />

$1.5 billion in non-gambling expenditures while in<br />

those states like lodging, retail, entertainment,<br />

food and beverage, transportation.<br />

(Sources: Atlantic City Visitor Profile - 1998<br />

Final Report, Plog Research, Inc.; Profile of the<br />

American Casino Gambler, Harrah's<br />

Entertainment, Inc., 2002; International Gaming<br />

& Wagering Business, September 2002; Las<br />

Vegas Visitor Profile - Fiscal Year 2001 Annual<br />

Report, GLS Research; Las Vegas Convention And<br />

Visitors Authority Research Dept, 2002; Atlantic<br />

City Convention & Visitors Authority Research<br />

Department; Christiansen Capital Advisers)<br />

CON:<br />

Citizens for a Stronger Pennsylvania (CSP) is a<br />

campaign by Pennsylvanians Against Gambling<br />

Expansion (PAGE), No Dice, and other Pennsylvanians<br />

to prevent the introduction of various forms of casino<br />

gambling, including slot machines, riverboat gambling<br />

and video poker. CSP’s argument:<br />

IOWA — Problem gambling has more than tripled<br />

since casinos opened, with rates rising from 1.7 percent<br />

to 5.4 percent of all adults, said a 1995 statesponsored<br />

survey. A similar jump in Pennsylvania<br />

(which has about 8.4 million adults) would mean over<br />

300,000 new problem gamblers.<br />

ILLINOIS — Gov. Jim Edgar admitted riverboat gambling<br />

“hasn’t increased tourism or generated new<br />

income.” The state’s Economic and Fiscal<br />

Commission found little evidence of spinoff benefits,<br />

and an independent study in June 1996 estimated<br />

the casinos actually produce $239 million per year in<br />

net losses for local economies — even counting tax<br />

revenues as gains.<br />

MINNESOTA — The state’s Restaurant and Hotel<br />

Association reported business down 20 percent to 50<br />

percent at establishments near Indian casinos.<br />

Gambling-related personal bankruptcies have soared<br />

to an estimated 1,000+ per year, and a state that<br />

previously had just one Gamblers Anonymous chapter<br />

now has 53.<br />

WISCONSIN — A 1995 survey of customers at<br />

Indian casinos found: “More than 10 percent of the<br />

locals would spend more on groceries if it were not<br />

for the casino, while nearly one-fourth would spend<br />

more on clothes. 37 percent said that their savings<br />

had been reduced.”<br />

LOUISIANA — Political scandals and organizedcrime<br />

raids led gubernatorial candidate Phil Preis to<br />

joke in 1995, “The only growth industry we’ve got<br />

right now is the FBI.” Other negatives include a “very<br />

high” 7 percent problem gambling rate, and a study<br />

showing that riverboat casinos drained $102 million<br />

from the metro New Orleans economy through 1994.<br />

MISSISSIPPI — Thefts and other crimes roughly<br />

doubled in the towns of Gulfport and Bay St. Louis<br />

after casinos opened. In Biloxi, divorces rose 250<br />

percent, crisis calls to a local women’s shelter doubled,<br />

and total violent crimes rose from 5,072<br />

Above are two views of the proposed “Freedom Park,” a “racino” to be located off Route<br />

33 in Palmer Township, provided it gets slots and a state license. According to the<br />

Allentown Morning Call, “other major players are looking to snare an available<br />

Pennsylvania license.” Churchill Downs is backing plans for “Pittsburgh Palisades Park,”<br />

a $500 million racetrack-casino-retail development. Magna Entertainment, a Canadian<br />

company, proposes to build a thoroughbred track near Pittsburgh International Airport.<br />

Edson Arneault, who operates a gaming resort in West Virginia, has pledged to donate<br />

$60 million to build a hockey arena for the Pittsburgh Penguins if Pennsylvania gives him<br />

a racetrack license. Rendering courtesy of Ewing Cole Cherry Brott<br />

while enhancing horse racing,”he added.<br />

Advocates of the bill want to retain<br />

Pennsylvania’s fair share of the gaming<br />

economy that has expanded significantly<br />

over the last several years in such places as<br />

Atlantic City and other states ,like West<br />

Virginia and New York, which have recently<br />

incidents in 1993 to 7,413 in 1994.<br />

NEVADA — With over 300 casinos, Nevada consistently<br />

ranks at or near the top among all states in per<br />

capita suicide rate, incarceration rate, high school<br />

dropout rate, deaths per vehicle mile, and child death<br />

by abuse.<br />

NATIONWIDE — US News & World Report (Jan. 15,<br />

1996) computer-analyzed data from casino areas<br />

across the country. In terms of economic growth, the<br />

magazine found no significant difference between<br />

casino areas and the rest of the US. But crime rates<br />

in casino areas were nearly twice as high — 1,092<br />

incidents per 10,000 population vs. 593 — and<br />

approved slots at <strong>racetracks</strong>.<br />

Those against the bill deem it “illegal<br />

and immoral,” saying it creates a potential<br />

for addiction, but proponents say it’s just<br />

another form of entertainment — one<br />

from which Pennsylvania has an opportunity<br />

to benefit.<br />

“towns with casinos have experienced an upsurge of<br />

crime at the same time it was dropping for the nation<br />

as a whole.”<br />

A final note: Ten years ago, problem gambling<br />

among teenagers in the United States was considered<br />

a rarity. In 1995 about 12 percent of the calls to<br />

the nationwide 1-800-GAMBLER helpline involved people<br />

under 21.<br />

(Sources not cited nor taken from public records: Edgar quote, Chicago<br />

Tribune. Illinois study, Better Government Association of Chicago. Minnesota<br />

figures, Minneapolis-St. Paul Star Tribune. Wisconsin survey, Wisconsin<br />

Policy Research Institute. New Orleans study, Policy & Management<br />

Associates for URA of Pittsburgh.)<br />

TGI Friday’s benefits raise money for Make-a-Wish<br />

A check for $20,000 was presented to the Make-A-Wish Foundation of Northeast PA<br />

from money raised at the Wilkes-Barre, Williamsport and Quakertown TGI Friday’s<br />

Bartender Challenges and also at a recent benefit golf outing. From left to right are<br />

Andy Sweitzer, general manager, TGI Friday’s; Jeffrey Metz, vice president of operations,<br />

TGI Friday’s; Art Owens, director of program services, Make-A-Wish<br />

Foundation; and Jessie Hardy, president and CEO, Make-A-Wish.


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 31<br />

Downtown Hazleton.<br />

All Hazleton photos by Bob Urban<br />

Neighborhood blight, a declining<br />

population and businesses that<br />

moved out were all problems<br />

that plagued the City of Hazleton in the<br />

past. It wasn’t a malady peculiar to<br />

Hazleton but a familiar pattern that blossomed<br />

in thousands of mid-sized cities in<br />

the 1960s when the suburbs began their<br />

enormous growth.<br />

Today, it’s clear that this northeast<br />

Pennsylvania city is making a strong recovery<br />

that includes new downtown businesses<br />

and housing, and a new attitude.<br />

“We had a great work force but we had<br />

a negative image and we had to change<br />

that image,” said Mayor Louis J. Barletta.<br />

“When the image changes, attitudes<br />

change. Outside companies are then<br />

attracted to the city.”<br />

The mayor said that in the past, many<br />

businesses left the city because of the<br />

political infighting taking place.<br />

“When businesses see infighting, they’re<br />

CITY LOOKS TOWARD REVITALIZATION<br />

more apt to move their businesses to<br />

other locations,” he said.<br />

Like other cities, there was also a population<br />

drain. In1968, Hazleton’s population<br />

was 32,056.Today, the population<br />

stands at 23,000 residents.<br />

Working with developers and business<br />

organizations, and gaining state Keystone<br />

Opportunity Zone status, which provides<br />

tax abatement to companies, the city has<br />

numerous projects up and running.<br />

An important anchor downtown, on<br />

Broad and Wyoming Streets, is the tallest<br />

building in the city, the 12-story Markle<br />

Building, a well-known former bank that<br />

had been vacant since 1998 and was<br />

under decline.<br />

BY ROBERT CURRAN<br />

The building was purchased by businessman<br />

George Hayden and is going<br />

through a restoration. Eight companies<br />

are expected to be settled in the building<br />

before the end of the year, and Barletta<br />

said most are in there now.<br />

The clients include Markle Building<br />

Leasing and Property Management;<br />

Precision Medical Billing Solution Inc.;<br />

BNA Financial Services; Education<br />

Technology Services;The Hazleton<br />

Development Co.; Cedar Emergency<br />

Physicians Inc.; K 12 Software; and the<br />

Park Plaza Hotel.<br />

A ribbon-cutting took place on July<br />

17, and Barletta believes that hundreds<br />

of new jobs will be the outcome<br />

at the Markle Building.<br />

In promoting Hazleton, city officials<br />

and business leaders point out that the<br />

city is within two hours of Philadelphia<br />

and New York City, and is located<br />

within a 300-mile radius of nearly half<br />

the population and total production of<br />

the United States.<br />

The mayor said that since he took office<br />

in 2000, more than 100 new businesses<br />

have opened in the city.The vacancy rate<br />

on the street level, he said was 16 percent<br />

in 1990; 20 percent in 2000; and 12<br />

percent in 2002.<br />

Other signs of progress, the mayor said,<br />

include the Downtown Athletic Club, formerly<br />

a vacant bank, and now an active<br />

location with 800 members; Hazle Drugs,<br />

the city’s oldest pharmacy, which constructed<br />

a new building; Broad Street<br />

Business Exchange, the former site of two<br />

vacant department stores, but now hous-<br />

Hazleton continues on next page<br />

July 1, 2003<br />

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32 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

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<br />

<br />

<br />

<br />

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<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Continued from previous page<br />

ing retail and professional offices and a branch of<br />

Luzerne County Community College; Altamont<br />

Building, a former hotel, now home to a restaurant,<br />

retail and services businesses; CAN DO<br />

(economic development agency) at the<br />

Renaissance Center; Brennan Law Offices, the<br />

first completed KOZ project; and Café Ultima, a<br />

California-style restaurant.<br />

With ongoing projects, Barletta said progress will continue in Hazleton, including<br />

improvements at the Hazleton Airport,which is owned by the city.<br />

The mayor said the city is re-addressing blighted neighborhoods and Pine<br />

Street was the first project.<br />

The city acquired three blocks and had blighted buildings demolished, and<br />

Barletta said the new neighborhood there will receive national attention.<br />

In center city, Barletta said, 25 new homes were built for people of all incomes,<br />

but the homes are not average. He said amenities in the environmentally friendly<br />

homes includes roof shingles that have a 50 year warranty, and master bathrooms<br />

upstairs and downstairs for families that want to bring their parents to live with<br />

them.“Bringing people back to the city will help new businesses and jobs we<br />

The new<br />

Hazle Drugs<br />

Store.<br />

hope to locate downtown,”<br />

Barletta said.<br />

George K. Leitner, vice president<br />

of Markle Building<br />

Leasing, agrees that the business<br />

activity in Hazleton will<br />

result in more companies<br />

coming to the city.“We had<br />

brain drain and now there’s<br />

brain gain,” he said.“Hazleton<br />

is going through a tremendous<br />

renaissance.”<br />

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It used to be that prescription<br />

drugs were “compounded”<br />

or mixed by the<br />

pharmacist and made to order.<br />

Today, most pharmacies dispense<br />

pre-measured and premixed<br />

dosages of prescription<br />

medicines.<br />

Hazle Drugs, at two locations<br />

in Hazleton, has always provided<br />

compounding services and<br />

has extended that by specializing<br />

in hard-to-get items like<br />

homeopathic and herbal remedies,<br />

as well as hormone William Spear, Jr., co-owner, Hazle Drugs.<br />

replacement therapies.<br />

“We’ve been in business in<br />

downtown Hazleton for 135 years,” says co-owner William Spear, Jr., who with<br />

his father,William Spear, Sr., is building a state-of-the-art pharmacy with a learning<br />

center where they will teach the science of compounding.<br />

“The climate in Hazleton is one of revitalization and rebirth,” says Spear, Jr.<br />

“We have a long-standing commitment here, Hazleton feels like home, it’s<br />

always been home to us.” Though the city will never be a retail giant like the<br />

downtowns of generations past, people are getting excited he says.“It’s time to<br />

take a leap of faith in the city’s leaders,” he says, noting that people want something<br />

different.“Hazleton has a unique mixture of elements that the malls don’t<br />

have... professionals, arts and athletic clubs.”<br />

“I have a clear plan and<br />

vision for the revitalization<br />

and continued growth<br />

in Hazleton. I expect to see<br />

projects completed that<br />

will change the complexion<br />

of our region for many<br />

years to come.”<br />

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34 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

the almost 11 years I have been at<br />

First Federal, we have had several opportunities<br />

to invest further in our presence<br />

“During<br />

in the city or to consider relocating. We have always<br />

chosen the investment opportunity and have been<br />

pleased with that decision.<br />

During the past few years we have seen the downtown<br />

businesses community invest in the city in projects<br />

such as First Federal’s refurbishing of its offices at<br />

25 and 31.W. Broad St, the occupancy of the Business<br />

Exchange office space at Broad Street and Laurel Street E. Lee Beard<br />

(First Federal is one of three banks that invested in this<br />

project with equity as well as loans), the renovations<br />

to the new Hazleton Downtown Athletic Club and the YM/YWCA, the renovations<br />

in process for the Markle and the Hazle Drugs buildings, and the ongoing<br />

community renovations for the Pine Street Community and various playground<br />

projects (First Federal's<br />

Charitable Foundation has<br />

been a contributor to these<br />

playground improvements).<br />

First Federal benefits from<br />

all of these improvements as<br />

the quality of life in downtown<br />

is improved for our<br />

employees, our customers<br />

and clients, and the overall<br />

community. These investments<br />

in downtown are generating<br />

renewed interest in<br />

Hazleton — a city First<br />

Federal has been proud to<br />

call home for over 65 years<br />

and a city that we look forward<br />

to serving for many<br />

years to come.”<br />

The Broad Street Business Exchange.<br />

— E. Lee Beard,<br />

President/CEO, First Federal,<br />

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More new construction in downtown Hazleton.<br />

There is much activity<br />

taking place in<br />

the Greater<br />

Hazleton Area. Many new<br />

businesses are opening<br />

throughout the area,<br />

Downtown Hazleton is seeing<br />

much revitalization<br />

with the renovation of the<br />

Markle Building and the<br />

new construction of the<br />

Hazle Drugs Building. In<br />

addition,The Altamont is<br />

also making some major<br />

improvements in that<br />

impressive structure.The<br />

YWCA just completed a<br />

major renovation project and the Pine Street Housing Project is just about ready to<br />

accept new tenants. In Hazle Twp. business is booming along the Airport Beltway<br />

and in the Humboldt, Route 924 area. Eagle Rock Resort is nearing completion on<br />

its new hotel and exercise/spa facilities with additional improvements and construction<br />

to follow.<br />

Not only is business growing in our area, but communities are coming together<br />

to promote just what Greater Hazleton has to offer through the Chamber’s new<br />

“Community Awareness Initiative” campaign.The campaign is geared towards highlighting<br />

the many activities/events that Greater Hazleton has to offer such as<br />

Funfest, First Night Hazleton, Harvest Moon Balloon Festival, sports, arts and culture.As<br />

president of<br />

the Greater Hazleton<br />

Chamber of<br />

Commerce, I am very<br />

pleased with the<br />

progress of the<br />

Greater Hazleton Area<br />

and look forward to its<br />

continued growth.<br />

— Donna Palermo,<br />

President, Greater<br />

Hazleton Chamber of<br />

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ChamberChoice health plan launches ‘vigorous’ regional expansion<br />

Dwindling health choices addressed by chambers<br />

By Ralph Nardone<br />

In October, over 22,000 area employees<br />

will be without health insurance coverage<br />

as another insurance carrier, Health<br />

Net, leaves northeast Pennsylvania.<br />

Companies like Health Net have been<br />

backing out of this area over the last<br />

few years because they cannot compete<br />

with local providers, says Jeff<br />

Rubel vice president of the Greater<br />

Scranton Chamber of Commerce.<br />

The affected employers will have to<br />

shop for a replacement insurance carrier<br />

to cover their employee benefits<br />

such as medical insurance, dental and<br />

vision insurance.<br />

However, Rubel believes the local chambers<br />

of commerce in northeast<br />

Pennsylvania offer an employee insurance<br />

plan to their members that can fill the<br />

void created by Health Net’s departure.<br />

The plan, which is administered by the<br />

Chambers of Commerce Service<br />

Corporation (CCSC), offers packages local<br />

employers can customize to fit the needs<br />

of their workforce, he says.<br />

The CCSC plan offers a variety of traditional<br />

and HMO plans as well as dental<br />

and vision coverage at a very competitive<br />

cost, Rubel says.<br />

At this time, about 200 member employers<br />

from the Scranton Chamber are using<br />

the CCSC plan named “ChamberChoice.”<br />

Rubel encourages any local employer<br />

with two to 50 employees to<br />

check with their local chamber<br />

about the ChamberChoice plan.<br />

Rubel said that the ChamberChoice<br />

provides coverage from stable insurance<br />

carriers, such as Blue Cross of Northeast<br />

Pennsylvania, so employers don’t have<br />

to worry about shopping around<br />

because their insurance carrier is<br />

pulling out of the area.<br />

Any employers interested in the CCSC<br />

plan must become members of their<br />

local chamber, which costs them $260<br />

per year. Rubel said that chamber membership<br />

offers many other benefits and<br />

the CCSC insurance plan is one of the<br />

primary ones.<br />

Using ChamberChoice can result in<br />

lower premiums according to Jessica<br />

Hettler, chief operating officer of the<br />

CCSC in Pittsburgh.<br />

She says local employers can save 10 to<br />

25 percent on their insurance premiums<br />

by using the CCSC plan compared to<br />

Health Net’s plan. Hettler adds that the<br />

CCSC plan offers more participating doctors<br />

and hospitals because it works<br />

through Blue Cross.<br />

Hettler points out that ChamberChoice<br />

administers the entire program, including<br />

billing, premium collection, claims processing,<br />

customer service, and so forth —<br />

taking that responsibility away from the<br />

employers, further reducing the cost of<br />

insuring their employees.<br />

She adds that small sized employers<br />

often do not have sophisticated human<br />

resources departments available to keep<br />

up to date on insurance.<br />

“Our ChamberChoice plan is very<br />

attractive to small businesses because it<br />

offers more than medical benefits. It also<br />

offers ‘one-stop shopping’ by offering all<br />

types of insurance through reliable carriers<br />

and the value-added administrative<br />

service provided by CCSC,” Hettler says.<br />

What makes the ChamberChoice plan<br />

so competitive is that it is customized to<br />

the employer’s work force demographics.<br />

The type of work the employees do,<br />

their age and sex, and other variables are<br />

all considered when the premiums are<br />

calculated. Plus, employers can manipulate<br />

coverage and deductibles to reduce<br />

premiums. So, if an employee is willing to<br />

forgo a certain type of coverage the plan<br />

can be altered and savings realized,<br />

Hettler adds.<br />

“ChamberChoice studied its members<br />

over the last decade to determine what<br />

they want for coverage options and at<br />

what cost,” Hettler says. CCSC put together<br />

the current plan and is finding an<br />

increasing number of employers are signing<br />

on each year.<br />

Hettler is confident ChamberChoice<br />

will expand significantly locally in the<br />

coming years.<br />

“We have a vigorous expansion program<br />

in place for northeast Pennsylvania,”<br />

Hettler says.<br />

She adds that ChamberChoice will continue<br />

to work with the best insurance<br />

carriers available.<br />

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Economist: no evidence<br />

of ‘housing bubble’<br />

With slow economic growth, stagnant<br />

or slightly rising mortgage rates,<br />

and a disappointing job market, housing<br />

sales in the near future may be<br />

dependent on consumer confidence<br />

and affordability, a Penn State<br />

Economist wrote as part of a quarterly<br />

economic review for the Pennsylvania<br />

Association of Realtors (PAR).<br />

Fortunately, homes across Pennsylvania<br />

remain at a fairly affordable rate, according<br />

to Dr. Jacob De Rooy, an economist in<br />

the School of Business Administration,<br />

Penn State Harrisburg campus.<br />

“The Pennsylvania Affordability Index is<br />

still high.Affordability depends largely on<br />

housing prices, buyers’ incomes, interest<br />

rates and other credit conditions,” De<br />

Rooy said.“Housing prices are not likely<br />

to grow at the torrid pace of the last few<br />

years. In some regions of Pennsylvania<br />

they are declining.As long as unemployment<br />

does not increase, housing prices<br />

do not rise above the general inflation<br />

rate (or decline), and mortgage interest<br />

rates do not increase, we can expect that<br />

affordability may actually increase.That<br />

will strengthen the market.”<br />

De Rooy said home-buying decisions<br />

are influenced by consumer confidence<br />

in the future. Higher levels of consumer<br />

confidence could strengthen demand for<br />

single family homes over the next few<br />

months and off-set any upward creep in<br />

mortgage rates.<br />

“The sharp decline in mortgage interest<br />

rates did much to boost housing demand<br />

up to this time, so do not expect any significant<br />

declines in the next year or two,”<br />

De Rooy said.“It is possible that interest<br />

rates will drift upward when economic<br />

recovery really takes hold.This forecast is<br />

based on projections of inflation.While<br />

prices of manufactured goods have been<br />

soft, prices of services are rising. The<br />

U.S. is largely a service economy so that<br />

costs of services are more important<br />

than are prices of manufactured items.”<br />

De Rooy also wrote that while some<br />

experts predict that the housing bubble<br />

will burst, that there are few indications<br />

that will actually happen.<br />

“Despite all the talk by non-professionals<br />

outside real estate, there is no evidence<br />

of a housing price bubble,” De<br />

Rooy wrote.“However, the growth rate of<br />

housing prices, which has been very<br />

high in most regions, will moderate to a<br />

more conventional level.”<br />

Coast Guard Auxiliary sets<br />

‘boating certification’ class<br />

The U.S. Coast Guard Auxiliary Flotilla<br />

15-04 is conducting a 10-week “Boating<br />

Skills & Seamanship” course beginning<br />

September 29.The course covers the<br />

requirements needed to obtain a state<br />

boating certificate, which is now mandatory<br />

for persons born on or after January 1,<br />

1982 operating a powerboat of more than<br />

25 horsepower on Pennsylvania waters.<br />

The bill,Act 199 of 2002, was signed by<br />

former Gov. Schweiker and became effective<br />

on Feb. 7. Course topics include<br />

engine maintenance, trailering, navigation,<br />

boating rules, weather, the buoy system,<br />

communications and safety equipment,<br />

and usage.The information is applicable<br />

to watercraft of every size. For more information,<br />

call (570) 383-3842.<br />

36 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 37<br />

It’s bad news if you haven’t heard any bad news lately<br />

Make it easy for employees to bring you the bad news<br />

By Lee Smedley, Ed.D.<br />

Contributing to the recent debacle at<br />

the New York Times was an environment<br />

where subordinates were uncomfortable<br />

sharing bad news.<br />

It’s sad to say, but most of us<br />

know managers like the editors<br />

at the Times who disconnected<br />

from the unpleasant challenges<br />

facing their organization.<br />

The manager’s ability to help<br />

the organization achieve its goals<br />

faltered and, in extreme circumstances,<br />

a real disaster occurred.<br />

Jim Pilversack, an executive<br />

coach and chairman of a CEO<br />

support group with clients in northeast<br />

Pennsylvania, comments that executives<br />

often feel they are shielded from and the<br />

last to know what’s really going on within<br />

their organizations.<br />

Is it that they are ogres, hold a grudge,<br />

seek revenge and kill the messenger?<br />

Perhaps. But, since those types couldn’t<br />

imagine this column relating to them, I’ll<br />

focus on the well-intentioned leaders<br />

among us who unwittingly convey the<br />

message that bad news is not welcome.<br />

While I was a director at a Fortune 500<br />

company, a co-worker shared the following:“Lee,<br />

I know you ask for feedback,<br />

and I’ve seen your positive actions in<br />

response to it. But when I offer it, you<br />

seem to be in such pain, even angry. I’ll<br />

have to admit, I think twice before coming<br />

to share bad news. I wonder if others<br />

come at all.”<br />

What a shock: not my intentions, not my<br />

actions, but my emotions and body language<br />

had betrayed me. If you haven’t heard any<br />

Smedley<br />

bad news in a while, that may be the<br />

REALLY bad news requiring attention.<br />

Here are some tips that helped me and<br />

that may help you elicit and respond to bad<br />

news for the good of the organization.<br />

“Personnel Decisions<br />

International’s Successful Manager’s<br />

Handbook”is an excellent resource<br />

for more background.<br />

■ Be open to the expression<br />

of opposing views. In the way<br />

you respond to challenges and<br />

bad news, you can help others<br />

feel that you took the time to<br />

understand their point of view.<br />

It won’t work to say “I want to<br />

change, and I hope you’ll start<br />

sharing bad news with me.” Rather, take<br />

advantage of discussions where you<br />

sense concerns as they occur naturally.<br />

Neutral ground, like a conference room,<br />

works much better than your own<br />

office, especially as you begin building<br />

credibility in this approach.<br />

■ Be prepared. Check your own motivation<br />

and emotions. As you invite opposing<br />

views, take a nondefensive stance.<br />

Learn not to take the criticism personally;<br />

monitor and focus on changing your own<br />

thinking, emotional state and body language.<br />

Bring a stance of genuine curiosity<br />

and active listening to the problem and<br />

how its solution can help your group<br />

respond. If you are, indeed, nervous and<br />

tense, then begin with one-to-one conversations<br />

with staff and co-workers with<br />

whom you have good relationships.<br />

As you become more comfortable,<br />

expand to conversations with those who<br />

have been reluctant to speak and to<br />

groups. As you develop credibility, your<br />

Northumberland County officials meet with governor<br />

Throughout August, Gov. Edward<br />

Rendell hosted representatives of each<br />

county at his residence to discuss the<br />

economic stimulus package that he is trying<br />

to get passed, as well as economic<br />

development projects now in progress or<br />

slated to start within the next four years<br />

throughout the state.<br />

On August 12, Northumberland County<br />

had the opportunity to speak with the<br />

governor, his top aides and department<br />

heads, as well as representatives from<br />

DCED (Department of Community and<br />

Economic Development); DEP<br />

(Department of Environmental<br />

Protection); and PennDOT.<br />

Representing Northumberland County<br />

was Rep. Merle Philips; Commissioners<br />

John Boback, Robert Greco, and Sam<br />

Deitrick; James King from the<br />

Northumberland County Industrial<br />

Development Authority; Barry Miller from<br />

Susquehanna Industrial Development<br />

Corporation; John Shipman from Sunbury<br />

Pride and Renaissance Coalition; Robert<br />

Hickox from the Milton Area Chamber of<br />

Commerce; and, from the Brush Valley<br />

Regional Chamber of Commerce, Sandra<br />

Hutchinson, CEO; Richard Subasic, president;<br />

and Melissa Hovenstine, chair of the<br />

Economic Development and Governmental<br />

Affairs committee.<br />

The meeting began with a push by<br />

the governor in support of his economic<br />

stimulus package.<br />

Rendell also announced that the DCED<br />

is starting a low-interest rate loan for<br />

acquiring new sites designed for industrial<br />

development, the details on this program<br />

will be provided to the state’s<br />

chambers of commerce this fall.<br />

The governor reviewed projects currently<br />

in progress throughout<br />

Northumberland County, including the<br />

“Butternut Creek Project.”<br />

Rendell announced that $4 million<br />

has been set aside for this project and,<br />

as soon as an agreement is received<br />

from Mt. Carmel Township, the money<br />

will be released.<br />

The projects’ primary design will be to<br />

construct a rectangular concrete channel<br />

and concrete box culverts along<br />

Shamokin and Butternut Creeks in the<br />

Borough of Mt. Carmel and the Township<br />

of Mt. Carmel. Once constructed, it will<br />

provide flood protection to the residents<br />

of both Mt. Carmel Borough and Mt.<br />

Carmel Township.Another project that<br />

was discussed was the “Cameron Bridge<br />

Project.” This project will alleviate the<br />

daily congestion and improve the safety<br />

of travel at the intersection of state route<br />

61, state route 225 and 2nd Street in<br />

Shamokin. PennDOT indicated that $13.5<br />

million has been allocated for the project;<br />

construction will begin in 2005 and<br />

it will take two years to complete.<br />

confidence will grow along with your<br />

reputation for being more accessible.<br />

■ Listen first, second and third.<br />

Respond last.Your training in active listening<br />

will serve you well here; seek first<br />

to understand, then to be understood. If<br />

you want your co-workers to share their<br />

concerns more freely, you must avoid<br />

jumping quickly to judgment, criticism or<br />

rebuttal. Limit questions that begin with<br />

“Why,” as many sense them as interrogation.<br />

Rather, seek background and history<br />

to better understand the speakers’ point<br />

of view, using phrases like “Tell me more<br />

about… Can you help me understand the<br />

background on this?…I’ve not been<br />

aware of this issue, but am interested in<br />

hearing your point of view…”<br />

Share your understanding of the major<br />

points and confirm whether or not it<br />

matches the speaker’s view.<br />

Next, see if you can elicit approaches<br />

from the speaker and others on how to<br />

deal with the issue. Then and only then<br />

should you begin sharing your own interpretation,<br />

reaction or judgment.<br />

■ Whenever possible, use the information<br />

you gain to create positive<br />

change. Listening to bad news and<br />

employee concerns without responding<br />

or taking action will backfire. But, taking<br />

positive action will speak volumes. It also<br />

encourages others interested in positive<br />

change to speak up in the future.<br />

■ When you choose not to take action<br />

on the information, explain why. Even<br />

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if your staff doesn’t like your reasoning,<br />

they will respect your having listened to<br />

their points of view and having explained<br />

your decision.<br />

■ Build a culture that anticipates,<br />

addresses and celebrates solving<br />

challenges.This suggestion will take<br />

considerable time and commitment.<br />

Assess your own and your staff’s attitude<br />

towards bad news and problems<br />

that threaten your group’s performance.<br />

Consider changing subtle but important<br />

elements of your operations — things<br />

like meeting agendas, what you talk about<br />

informally, and what you celebrate.<br />

Try a “here’s a problem I’d like to ask for<br />

help with” meeting agenda item, talking up<br />

the proactive work being done to address<br />

a threat head on, and bringing in pizza<br />

when that challenge has been overcome.<br />

Recognize and give special assignments,<br />

even promotions, to those who bring up<br />

and take action to address bad news.<br />

You’ll know your culture is changing<br />

when you return from vacation and get<br />

the report of a major challenge identified<br />

and actions already taken to address it.<br />

With some time and attention, you can<br />

create an environment where you’ll begin<br />

to hear bad news freely shared and positively<br />

addressed. It surely beats silence.<br />

Lee Smedley, Ed.D., is an organizational<br />

development consultant. Learn more<br />

about his work at www.theconsultantsforum.com/smedley.htm<br />

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Tobyhanna sets lean practices<br />

A new process is helping Tobyhanna’s<br />

transformation to a lean organization. The<br />

depot’s Lean Enterprise Office is introducing<br />

another tool, called “6S Process.”<br />

“The purpose of the 6S initiative is to<br />

create and maintain an organized, clean,<br />

safe, high-performance environment by<br />

A Tobyhanna worker implements ‘6S.’<br />

On July 28 the staff of DFA Inc. was in<br />

New York City strutting their stuff on the<br />

set of “Sex and the City.”<br />

And they were literally strutting all day<br />

long, take after take, walking past the “Sex<br />

and the City” stars as they shot their scene<br />

at 92, an Upper East Side restaurant.<br />

“You can’t believe the amount of time it<br />

takes to shoot a three-minute scene,” said<br />

Lisa Smith, a designer at DFA.<br />

It all started when DFA met Michael<br />

Patrick King at a Scranton chamber dinner.“I’m<br />

such a big fan of the show, I<br />

can’t tell you how excited I was to get a<br />

chance to be on it,”said Tricia Pegula,<br />

media director at DFA.<br />

“We sent them our head shots and were<br />

surprised when they called and said they<br />

wanted everyone to be on the show,” said<br />

Michael Frigoletto, creative director.<br />

Being on the set gave DFA a real appreciation<br />

for what it takes to produce a<br />

major TV show.“We produce a lot of local<br />

TV commercials on budgets that would<br />

following the 6S process,” said Sharon<br />

Smith, chief of Tobyhanna’s Productivity<br />

Management Division, Resource<br />

Management Directorate.“Implementation<br />

of 6S will simplify the work environment,<br />

while improving quality, efficiency<br />

and safety.”<br />

Lean requires an organization to think<br />

in terms of the product and look at its<br />

processes like the customer would.<br />

Personnel organize around what adds<br />

value to the customer and eliminate or<br />

minimize what doesn’t.<br />

Implementation of 6S will simplify the<br />

work environment, while improving quality,<br />

efficiency and safety, Smith said.<br />

The six S’s are: Safety is applied to all of<br />

the other five S’s. Sort the unnecessary<br />

items from the workplace.Straighten<br />

what’s left after the sorting is completed.<br />

Scrub/Shine the work area to thoroughly<br />

clean it after the clutter has been<br />

removed and the necessary items have<br />

been properly located and straightened.<br />

Standardize the best practice in the work<br />

area. Sustain focuses on defining a new<br />

status quo and standard of workplace<br />

organization.This is considered the most<br />

difficult “S” to achieve because human<br />

nature resists change.<br />

Ad agency staff ‘stars’ in ‘Sex and the City’<br />

not even pay for the breakfast for the<br />

extras” said Frigoletto.<br />

“The stars are so beautiful, even more<br />

beautiful in person” said Tara Smith,<br />

account supervisor at DFA.<br />

Pegula got her brush with fame when<br />

she bumped into Sarah Jessica Parker.<br />

“She was so nice.The only thing I could<br />

think to say was,‘That’s a great purse.’<br />

She laughed and said,‘I know. I wish I got<br />

to keep it.’”<br />

“We did get to speak with Michael<br />

Patrick King. He was walking by and I<br />

said something stupid like,‘Hey Scranton,’<br />

but it stopped him in his tracks. He was<br />

so grounded and magnanimous, he complimented<br />

us on how great we looked<br />

and said that we did Scranton proud,”<br />

said Paul DeLuca, president of DFA.<br />

The entire staff of DFA will appear on<br />

the September 14 episode of “Sex and<br />

the City.” But don’t blink — you might<br />

miss the backs of their heads or shoulders<br />

passing the girls.<br />

www.blackout-design.com<br />

1.888.224.1802<br />

info @ blackout-design.com<br />

38 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

A Proud Member<br />

of the Greater<br />

Scranton Chamber<br />

of Commerce<br />

From left to right: Tricia<br />

Pegula, Lisa Smith, Paul<br />

DeLuca, Tara Tomasetti-Smith,<br />

Michael Frigoletto.


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 39<br />

Since ‘Do-Not-Call,’ telemarketers homing in on precise targets<br />

Call center employees are being trained to be ‘consultative’ rather than ‘assumptive,’ says telemarketing executive<br />

By Ralph Nardone<br />

The “Do-Not-Call” law has put telemarketers<br />

against the ropes. Over 30 million<br />

telephone numbers across the United<br />

States are registered for Do-Not-Call.<br />

Since the government’s hand is raised<br />

to restrict “out-calls,” where telemarketers<br />

call unsuspecting targets, marketers<br />

are now concentrating their<br />

efforts on maximizing the sales potential<br />

of “in-calls,” where customers call<br />

toll-free numbers to gather information,<br />

complain, or make a purchase.<br />

Call center employees are being<br />

trained to be more consultative, helping<br />

meet the needs of callers, rather than<br />

assumptive, trying to stumble upon a<br />

potential sale, according to Reenie<br />

Johnson, vice president of client operations<br />

at Telerx Marketing Inc., in<br />

Hanover, Luzerne County.<br />

She says the 250 employees who handle<br />

the over two million calls a year concentrate<br />

on “responding directly to caller<br />

feedback.” They are more concerned<br />

with answering their questions than posing<br />

questions to them, she says.<br />

Telerx contracts its call center services<br />

to 60 different clients who utilize<br />

the call center as a strategic marketing<br />

tool, Johnson said. Depending on what<br />

the clients objectives are, and the<br />

objectives can be just learning about<br />

the customer or making an intense<br />

sales push,Telerx gathers key market<br />

information.When a Telerx representative<br />

is talking with a customer, they can<br />

learn a lot of things, she says.<br />

Telerx provides a valuable customer<br />

records management service, Johnson<br />

adds.They categorize calls by type, for<br />

example: complaint calls; compliment<br />

calls; ship date inquiries; and technical<br />

inquiries.“This information is valuable to<br />

our clients because it helps them determine<br />

the reasons for the success or failure<br />

of a product or the changing needs of<br />

the consumer,” she adds.<br />

Johnson notes Telerx will customize its<br />

call service messaging based on the<br />

client’s needs.“Some clients use marketing<br />

messages to the caller to build awareness<br />

of new products,” Johnson said.<br />

“Others want to do promotion,” she said.<br />

Johnson notes telemarketing strategies<br />

are very effective tools.“The bottom line<br />

is telemarketing sells,” she added.<br />

George Monahan, telecommunications<br />

design expert at Guyette Communications<br />

in Plymouth, Luzerne County, says the “auto<br />

attendant” telephone answering systems he<br />

offers his clients can be customized to<br />

callers with any type of message during<br />

their calls. Callers can be pitched new<br />

product promotions when they are being<br />

routed to their requested destination.And,<br />

they can offer deals when customers are<br />

waiting on hold.<br />

Using messages that make sales pitches<br />

have become increasingly popular for<br />

when customers are on-hold versus playing<br />

music or a local radio station<br />

Monahan says.The customer who calls in<br />

and is put on hold is a prime target for<br />

promotion, he says.They are already an<br />

established consumer and are therefore<br />

directly interested in the organization<br />

they are calling.<br />

The on-hold message may be general<br />

information, Monahan adds, or can be targeted<br />

with more precision based on what<br />

the caller is requesting. For example, a<br />

customer calling to purchase clothing<br />

can be listening to a message offering<br />

upcoming seasonal specials while waiting<br />

for the representative to pick up the call<br />

and finalize the transaction.The messaging<br />

can be targeted because, when customers<br />

call, the marketer and the customer<br />

both know why they’re there.<br />

Monahan emphasizes that utilizing call<br />

promotions is a relatively inexpensive<br />

marketing tool compared to mass market<br />

advertising or personal selling through a<br />

sales force. Plus, it’s a method with good<br />

target market precision, he says.<br />

Linda Roerig, inside advertising manager<br />

for the Scranton Times in Scranton, says<br />

her staff play a consultative role to help<br />

customers meet their needs.<br />

Roerig says a lot of time is spent “giving<br />

the caller an ‘Advertising 101’ course.”<br />

“When an advertiser calls, they seek our<br />

educated opinion about what the best<br />

advertising strategy is for them,” Roerig<br />

says.“We don’t make pitches to the caller<br />

unless it<br />

can<br />

benefit<br />

them,”<br />

she<br />

adds.<br />

Roerig<br />

differentiates<br />

between<br />

telemarketing<br />

and<br />

inside<br />

sales.<br />

Telemarketing<br />

uses<br />

outcalls<br />

to<br />

Reenie Johnson, vice president<br />

of client operations at Telerx<br />

Marketing Inc., says the future<br />

of telemarketing is in answering<br />

questions, not trying to<br />

“stumble on a sale.”<br />

pressure customers into buying a product<br />

and often takes advantage of them.<br />

That is why the Do-Not-Calls were initiated,<br />

she adds.<br />

Roerig says her staff are inside sales personnel<br />

who take the time to interview<br />

the callers to learn about their business<br />

and objectives.Then they can propose an<br />

advertising program based on a “qualified<br />

and professional opinion.”<br />

“We are filling a need versus seeking a<br />

way to manipulate someone into a purchase,”<br />

Roerig says.<br />

OPEN<br />

FOR<br />

BUSINESS<br />

Look for Northeastern Pennsylvania Business<br />

Weekly every Sunday. It is the largest, most<br />

comprehensive business news section in the<br />

area — providing you with business news and<br />

trends from Lackawanna and Luzerne counties,<br />

as well as advice on pocketbook issues.<br />

Features include the Harvard Business Review;<br />

People on the Move — featuring business people<br />

throughout the region; Advice from the<br />

Experts — area finance experts answer your<br />

questions in a weekly column; and Business<br />

Briefcase — a list of upcoming events, conventions,<br />

lectures, trade shows, etc.<br />

Look for “Business Weekly”<br />

every week in<br />

To subscribe to The Sunday Times call 348-9190;<br />

to The Sunday Voice call 821-2010.


40 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Leaders, molded from the circumstances<br />

of their lives and the drive from within,<br />

share some basic traits but differ in style<br />

and skill.<br />

A few professionals offered their opinions<br />

on the leadership styles of President George<br />

Bush, Defense Secretary Donald Rumsfeld,<br />

Secretary of State Colin Powell and Senator<br />

Hillary Clinton.<br />

Intelligence tops the list of traits shared by<br />

successful leaders.<br />

“To be a good leader, you have to be smarter<br />

than your troops,” says William J. Parente, Sr.,<br />

Ph.D., professor of political science at the<br />

University of Scranton.“You have to be able to<br />

express yourself spontaneously when the press<br />

is interrogating you. Powell, Rumsfeld and<br />

Clinton, in particular, are articulate. Bush is<br />

learning on the job.”<br />

But strong opinions from Rumsfeld and<br />

Clinton, who tend to overstate their ideas, can<br />

hamper their effectiveness.<br />

“It’s important for a leader not to alienate<br />

segments of the people he serves,” says<br />

Parente.“I think that means you have to moderate<br />

your own political views so as not to<br />

make the job of leading these people more<br />

difficult than it already is.”<br />

Paradoxically, Colin Powell’s style displays<br />

that moderation, a characteristic that draws<br />

unified support and bonds ideas along nonpartisan<br />

lines.<br />

Humor also creates a bond between leaders<br />

and those they guide.“Bush is very good at<br />

this,” says Parente.“It speaks to a person's selfconfidence<br />

and innate self-esteem if you can<br />

make fun of yourself.”<br />

But some situations call for challenge, and<br />

responsibility exhibits a leader’s true grit.<br />

“America desperately needed a decisive,toughtalking<br />

task-oriented leader to make us feel safe<br />

and powerful again after 9-11,and that happened<br />

to be President Bush's strength,”says Henry O.<br />

Patterson,Ph.D.,assistant professor of<br />

psychology at Penn State’s Berks-<br />

Lehigh Valley campus.“He effectively<br />

used confrontational and competitive<br />

strategies to build cohesion and confidence<br />

among Americans.”<br />

When factors change, such as the<br />

end of war and economic decline,<br />

strength can turn to weakness.<br />

Change requires a more deliberative, collaborative<br />

and consultative style than the President<br />

has displayed so far, according to Patterson.“If<br />

he is not flexible enough to change his style in<br />

response to changing situations, his leadership<br />

effectiveness will likely diminish over the<br />

remaining years of his presidency.”<br />

Patterson questions whether Donald<br />

Rumsfeld will be able to adjust his style to a<br />

more collaborative and consultative one as the<br />

world situation changes. Since September 11,<br />

Rumsfeld comforted Americans’ fears with his<br />

confidence, certainty and willingness to use his<br />

powers in the face of extreme circumstances.<br />

“Rumsfeld's style appears to be textbook task-oriented<br />

autocrat,”says Patterson.“This style works<br />

best when the situation is highly uncertain and followers<br />

want and need structure and clarity.”<br />

But good leaders surround themselves with<br />

others whose skills and styles supplement their<br />

own.“Secretary Powell displays some qualities<br />

of a transformational leader — someone who<br />

can inspire others by virtue of his accomplishments<br />

and his character,” says Patterson.“Unlike<br />

Leadership Quality<br />

Powell<br />

Clinton<br />

Bush<br />

Rumsfeld<br />

President Bush or Senator Clinton, who rose to<br />

prominence in part because they were thrust<br />

into the public eye, there is little doubt that<br />

Secretary Powell achieved his success because<br />

of his own skill and determination. He earned<br />

his position, and that in itself gives him respect,<br />

credibility, and influence as a leader.”<br />

Powell’s effective management skills and consultative,<br />

people-oriented style contributes to<br />

his popularity today and to his inspiring success<br />

as a general.<br />

Similar to Powell, Hillary Clinton appears to<br />

be more consultative and people-centered in<br />

her style and capable in her own right, despite<br />

her lack of experience.“A liability Senator<br />

Clinton appears to have as a leader is lack of<br />

credibility,” says Patterson.“Doubts that many<br />

people have about her management of personal<br />

finances and her reactions to her husband's<br />

affairs don't inspire confidence or loyalty.”<br />

But motivation defines the style of all leaders,<br />

according to Cathy L. Greenberg, executive<br />

director of the Institute for Strategic<br />

Leadership, LeBow College of Business, Drexell<br />

University and co-author of “Global Leadership:<br />

The Next Generation.” Motivation by affiliation,<br />

power or achievement drives every leader.<br />

“President Bush is motivated by achievement,”<br />

says Greenberg.“I don’t think of him as<br />

somebody who is motivated to do things without<br />

the appropriate information. I think he is<br />

driven by a specific set of milestones and an<br />

end point that he has judged with a very strong<br />

set of values and principles.”<br />

Successful leaders complement their own<br />

strengths with those of differing skills and styles.<br />

“Colin Powell combines affiliation with<br />

achievement quite well,” says Greenberg.“He is<br />

somebody who does well in negotiations.That’s<br />

a reality of what I call emotional intelligence:<br />

his capacity to read others and to respond in a<br />

way that allows him to create an opportunity<br />

that people can get together, as opposed to a<br />

position of win or lose.”<br />

Rumsfeld, like Bush, is more motivated<br />

by achievement.“He tends to make decisions<br />

based on firm, practical information<br />

that’s usable for his particular point of<br />

view at the time,” says Greenberg.<br />

Rumsfeld’s influence permeates through<br />

the ranks.“His people are dedicated, practical,”<br />

says Greenberg.“They serve in all<br />

capacities to each other, to the public, to the<br />

military.” His style balances well with Powell’s<br />

to create a dynamic partnership.<br />

Dynamic accurately describes Hillary Clinton,<br />

whose motivation focuses on power.“A power<br />

individual uses the style of dressing for success,<br />

influence and discussion to achieve an outcome,”<br />

says Greenberg.“They generally do it in<br />

combination with their strong understanding<br />

and emotional intelligence around affiliations.”<br />

Clinton’s powerful presence and good judgment<br />

helped to gain the respect of her peers.She<br />

reflects the traditional female executive who toiled<br />

to succeed in a male-dominated world.<br />

“From our research,we found that women are<br />

much better at shared leadership and network<br />

leadership than their male counterparts,”says<br />

Greenberg.“I think Hillary practices that well.”<br />

So what can we learn from these<br />

notable leaders?<br />

“The use of accurate information balanced<br />

with perspective from the population that they<br />

serve is always important,” says Greenberg.<br />

“Relying on information in a vacuum on a logical<br />

path doesn’t necessarily always<br />

get you to the end point that you<br />

want.” In order to be a successful<br />

leader, you have to use information<br />

from several different means but<br />

you can’t rely on that information<br />

solely.” Learning to separate the<br />

wheat from the chaff requires intelligence<br />

and savvy.<br />

“Leaders are not leaders unto<br />

themselves,”says Greenberg.“They<br />

have to practice their leadership in a<br />

network of people who are helping<br />

them with leadership.”Recognizing<br />

you can’t be all things to all people<br />

and sharing leadership provides a<br />

key component for success.<br />

By Kathy Ruff<br />

“I think leaders who surround themselves<br />

with people who are very similar to<br />

themselves are making a very large mistake<br />

because they will not get the balanced<br />

perspective they need when they<br />

make decisions,” says Greenberg.<br />

Finally,recognition of diverse styles provides<br />

the foundation for leadership success.<br />

“I have worked in a lot of companies<br />

where the leader is surrounded by people<br />

who use the same characteristics and the<br />

same style of the leader and that doesn’t<br />

really get you where you want to be long<br />

term,” says Greenberg.“The companies that<br />

I’ve seen be successful over 15, 20 years<br />

do so because they recognize that diversity<br />

of style and thinking are complementary<br />

in the long run.”<br />

Tomorrow’s leaders learn what to do —<br />

and what not to do — from those who<br />

lead today. Their legacy is our future.<br />

Raymond Cattell, a pioneer in the field of personality<br />

assessment, developed the Leadership<br />

Potential equation in 1954. The traits of an effective<br />

leader include the following:<br />

Emotional stability. Good leaders must be able<br />

to tolerate frustration and stress. Overall, they must<br />

be well-adjusted and have the psychological maturity<br />

to deal with anything they are required to face.<br />

Dominance. Leaders are often times competitive<br />

and decisive and usually enjoy overcoming obstacles.<br />

Overall, they are assertive in their thinking<br />

style as well as their attitude in dealing with others.<br />

Enthusiasm. Leaders are usually seen as active,<br />

expressive, and energetic. They are often very optimistic<br />

and open to change. Overall, they are generally<br />

quick and alert and tend to be uninhibited.<br />

Conscientiousness. Leaders are often dominated<br />

by a sense of duty and tend to be very exacting<br />

in character. They usually have a very high<br />

standard of excellence and an inward desire to do<br />

one's best. They also have a need for order and<br />

tend to be very self-disciplined.<br />

Social boldness. Leaders tend to be spontaneous<br />

risk-takers. They are usually socially aggressive<br />

and generally thick-skinned. Overall, they are<br />

responsive to others and tend to be high in emotional<br />

stamina.<br />

Tough-mindedness. Good leaders are practical,<br />

logical, and to-the-point. They tend to be low in<br />

sentimental attachments and comfortable with<br />

criticism. They are usually insensitive to hardship<br />

and overall, are very poised.<br />

Self-assurance. Self-confidence and resiliency<br />

are common traits among leaders. They tend to<br />

be free of guilt and have little or no need for<br />

approval. They are generally secure and free from<br />

guilt and are usually unaffected by prior mistakes.<br />

Compulsiveness. Leaders are controlled and<br />

very precise in their social interactions.Overall, they<br />

are very protective of their integrity and reputation<br />

and consequently tend to be socially aware and careful,<br />

abundant in foresight, and very careful when<br />

making decisions or taking specific actions.<br />

Beyond these basic traits, leaders of today must<br />

also possess traits which will help them motivate<br />

others and lead them in new directions.They must<br />

have the following personality traits:<br />

High energy. Long hours and some travel are<br />

usually a prerequisite for leadership positions,<br />

especially as your company grows.<br />

Intuitiveness. Reasoning and logic will not get<br />

you through all situations. In fact, more and more<br />

leaders are learning to the value of using their intuition<br />

and trusting their “gut” when making decisions.<br />

Maturity. To be a good leader, personal power<br />

and recognition must be secondary to the development<br />

of your employees.<br />

Team orientation. Instead of promoting an<br />

adult/child relationship with their employees, leaders<br />

create an adult/adult relationship which fosters<br />

team cohesiveness.<br />

Empathy. Being able to “put yourself in the<br />

other person's shoes” is a key trait of leaders<br />

today. Without empathy, you can't build trust.<br />

Charisma.Leaders who have charisma are able<br />

to arouse strong emotions in their employees by<br />

defining a vision which unites and captivates<br />

them. Using this vision, leaders motivate employees<br />

to reach toward a future goal by tying the goal<br />

to substantial personal rewards and values.<br />

Source: Small Business Administration


Mericle hosts event at Hanover Industrial Estates<br />

Hanover Township, Hanover School<br />

District officials and Wilkes-Barre<br />

Chamber representatives were on hand<br />

last month to help Mericle Commercial<br />

Real Estate Services promote the benefits<br />

of locating a business in the Hanover<br />

Industrial Estates.<br />

Steve Yokimishyn, a member of the<br />

Governor’s Task Force, provided key<br />

information on Keystone Opportunity<br />

Zones (KOZ) to real estate professionals<br />

and prospective tenants.<br />

Mericle opened the doors of three of its<br />

properties, the 144,600 square foot facility<br />

at 1058 Hanover Street; the 55,556 SF facility<br />

at 535 Stewart Road; and 320 Stewart<br />

Road, a 108,000 SF Butler building with<br />

many modern state-of-the-art features.<br />

Mericle has made a significant investment<br />

in the local economy through its<br />

development of over two million square<br />

feet of property in the Hanover Industrial<br />

Estates and nearby Hanover Crossings.<br />

Together with its regional partners,<br />

Mericle has helped relocate over 40 businesses<br />

and bring over 1,600 new jobs to<br />

the area in these two parks alone.<br />

Mericle Commercial Real Estate Services<br />

is a full-service commercial and industrial<br />

real estate company specializing in development,<br />

brokerage, construction, and<br />

property management.<br />

For more information, phone (570) 823-<br />

1100 or visit www.mericle.com<br />

Seen at the open house were, left to<br />

right,Tom Williams,Team PA coordinator/<br />

retention specialist, Greater Wilkes-Barre<br />

Chamber of Business and Industry; Donna<br />

Sedor, vice president, communications,<br />

Greater Wilkes-Barre Chamber; John<br />

Augustine, director of Innovation Center<br />

operations and entrepreneurial development;Tom<br />

Ruskey, project development<br />

specialist, Greater Wilkes-Barre Chamber;<br />

Bob Besecker, vice president, brokerage,<br />

Mericle Commercial Real Estate Services;<br />

Lorraine Heydt, Hanover Area School<br />

District; Steve Yokimishyn, Governor’s<br />

task force; Dr.Alberta Griffiths, superintendent,<br />

Hanover Area School District; Jim<br />

Hilsher, vice president, marketing, Mericle<br />

Commercial Real Estate Services; John<br />

Sipper, Hanover Twp. commissioner;<br />

Robert Frodsham, Mericle Brokerage; and<br />

Robert Burns, Hanover Twp. commissioner.<br />

In attendance but not pictured:<br />

Florence Lohman, Hanover Township<br />

board of commissioners.<br />

California wholesale distributor leases space in Rock Creek Corporate Center, brings 80 sales jobs<br />

A California-based wholesale distributor<br />

of hand tools and industrial supplies<br />

has entered an agreement to lease<br />

4,200 sq.ft. of Class A office space at<br />

the Rock Creek Corporate Center in<br />

Olyphant, effective last month.<br />

The company,Tools for the Trades, is the<br />

largest distributor of Bosch accessories in<br />

the United States.The company also carries<br />

Mikita, Milwaukee, 3M Electrical and<br />

Thomas & Betts products.<br />

“We were interested in opening an<br />

office in the Mid Atlantic region and were<br />

very impressed with the tremendously<br />

productive labor force the area has to<br />

offer.We couldn’t be happier with our<br />

offices here,” said Dave Wilding, president,<br />

Tools for the Trades.“It’s an absolutely<br />

beautiful building with fantastic amenities<br />

and the perfect location.The ownership<br />

of Rock Creek is top-of-the-line.They were<br />

very accommodating and moved the<br />

transaction along very quickly.”<br />

Tools for the Trades, with three other<br />

locations in Santa Barbara, Boston and<br />

Austin, is currently looking to fill 80 sales<br />

positions in marketing for their national<br />

sales organization. Employment is ideal<br />

for former contractors, but no experience<br />

is necessary.Anyone interested in employment<br />

opportunities at Tools for the Trades<br />

should call (570) 487-1900.<br />

Rock Creek Corporate Center is<br />

located off of Exit 2 of the Casey<br />

Highway in Olyphant.<br />

For more information on the Rock<br />

Creek Corporate Center, call Andy Glosser<br />

or Peter Saligman at (570) 383-3900 or<br />

take a virtual tour of the building at<br />

www.rockcreekcorporatecenter.com.<br />

HEALTHCARE<br />

UPDATE<br />

FALL 2003<br />

Healthcare choices<br />

to help you maintain<br />

your business and your life.<br />

From employee rewards to stress reduction...<br />

Business and the healthcare industry work hand in hand.<br />

It’s important for every employer to understand the<br />

constant changes occurring every day in the healthcare<br />

industry.<br />

The Fall 2003 edition of the Healthcare Update<br />

will take a look at:<br />

NEPA’s public health system: is it prepared for a crisis?<br />

• Bioterrorism, SARS, even West Nile virus are real potential<br />

threats to the region’s populace.<br />

• How ready is our public health network to respond to these<br />

crises?<br />

• Can health officials recognize the signs and symptoms? Are<br />

they trained and ready to respond?<br />

Find out in the Fall 2003 Northeast Pennsylvania Business<br />

Journal Helathcare Update.<br />

Just a few reasons this supplement is<br />

made available...<br />

The Healthcare Update is a semi-annual publication focusing<br />

on the healthcare field and is a vital supplement for business<br />

owners and managers. We invite you to be a part of the most<br />

recognized supplement in healthcare. Take advantage of the<br />

exposure by advertising in the Northeast Pennsylvania<br />

Business Journal Healthcare Update.<br />

Call the Business Journal today.<br />

Publication Date:<br />

October 2003<br />

Advertising Deadline:<br />

September 15, 2003<br />

149 Penn Avenue, Scranton, PA 18503<br />

570-207-9001 • 877-584-3561<br />

Fax 570-207-3452<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 41


Focus on architects and engineers:<br />

The old is new and vital again<br />

By Ralph Nardone<br />

Northeast Pennsylvania cities and towns<br />

are dotted with interesting architecture<br />

created years ago. Many area investors and<br />

policy-makers are focusing on restoring<br />

these buildings to house the offices,<br />

stores, and residences of the future.<br />

The issues in restoring these venerable<br />

fixtures center around how to take a property<br />

built in the late 19th century and<br />

maintain its “historical significance” while<br />

meeting the requirements of its new occupants,<br />

say local architects.<br />

Richard Leonori, a partner with<br />

Hemmler Camayd, an architectural firm<br />

in Scranton that is currently working on<br />

the old Scranton Central High School<br />

building now the headquarters for<br />

Lackawanna College says some parts of<br />

that building had to be “modernized”<br />

and other parts restored.<br />

“Every building has some attributes<br />

worth restoring.A professional architect<br />

can usually tell by looking at them<br />

whether they are worth restoring,” he said.<br />

The Central High School building was<br />

built in the late 1800s and early 1900s and<br />

the restoration project will take about six<br />

years and cost over $15 million.The project<br />

should be completed in 2006.<br />

“The building has an outstanding exterior<br />

envelope,” Leonori says.“The interior<br />

is where most of the work has to be<br />

done,” he says.The exterior has the<br />

details from a time when architecture<br />

was done with a high level of “artistry<br />

and craftsmanship,” he adds.<br />

The objective is to ally the building’s<br />

aesthetic features with its new<br />

functions, he said.<br />

The architects said they were able<br />

to restore the theater, now named<br />

the Mellow Theater; the massive<br />

lobby; the ornate corridors; and the<br />

library, which now is the boardroom<br />

for Lackawanna College.<br />

But other areas had to “succumb to modernization”<br />

Leonori says.“Central High<br />

School used to have a boy’s and a girl’s<br />

side, with separate lockers and showers.<br />

That all had to be changed,” he said.<br />

In the early 1900s, buildings were<br />

designed with excessive partitioning, an<br />

office design trend of the time.<br />

Now, offices are designed to be wide<br />

open to allow flexibility and maneuverability,<br />

Leonori says. So, walls had to be<br />

removed and floor plans changed, he said.<br />

The building had to be brought up to<br />

current fire codes. It had a open staircase,<br />

which was popular earlier in the past century.<br />

However, today, those wide open<br />

areas are considered big chimneys by fire<br />

officials, Leonori adds. In addition, firerated<br />

doors are needed.<br />

Leonori notes that buildings constructed<br />

after the 1920’s usually require less<br />

fire and safety-related changes because,<br />

by and large, they live up to modern<br />

codes. But those built before that time are<br />

usually not compliant with current codes<br />

at all, he says.<br />

Another modernization necessity is<br />

making the building handicap-accessible,<br />

Leonori says.That was not a priority in<br />

the early 1900s.<br />

For example, some corridors and elevators<br />

had to be changed so wheelchairbound<br />

visitors can use them.<br />

Leonori points out that new construction<br />

can be “very disappointing.” Newer<br />

buildings are often not as sturdy and can<br />

be very nondescript.<br />

He adds that the Central High School<br />

building has a “uniqueness and character”<br />

that make it worth restoring.<br />

George Leitner, vice president of the<br />

Markle Building located in downtown<br />

Hazleton, says that when an old building is<br />

targeted for restoration, then designers,<br />

investors, builders, and consultants all<br />

must work as a team.<br />

The 12-story Markle Building, constructed<br />

in 1910, is the highest structure in<br />

Hazleton and its restoration will cost<br />

around $5 million. Another six story section,<br />

built in 1923, is attached.<br />

C<br />

COLMAN SALES CO., INC.<br />

Clarks Summit, PA 18411 • 570.587.1188 • fax 570.587.4798<br />

www.colmansales.com • Jim Colman, Owner<br />

Proud Suppliers of Industrial and Commercial Equipment<br />

for Over 50 Years in Northeastern Pennsylvania<br />

Companies We Represent:<br />

GREENHECK FAN CORP: Including industrial fans,<br />

commercial fans, kitchen hoods, architectural louvers and<br />

dampers<br />

DUCTSOX INC: Fabric duct for interior design, wide color<br />

selection available<br />

BILCO COMPANY: Floor doors and roof scuttles for any<br />

application from sewage treatments to warehouses with<br />

smoke vent requirements.<br />

OHIO GRATING: Steel, aluminum, fiberglass grating,<br />

walkway style, bridge and forklight grating, fiberglass<br />

grating available for chemical applications.<br />

Projects We Have Been Involved With Include:<br />

• The Lackawanna County Stadium • Wachovia Arena<br />

• Many Area School Districts • Proctor and Gamble<br />

• Various Commercial Buildings<br />

Colman Sales Co., Inc.<br />

will be happy to discuss any<br />

construction applications with you!<br />

IMAGINATION.<br />

DELIVERED.<br />

At Borton-Lawson we know that brilliant ideas, well<br />

executed, are essential to your project’s success.<br />

That’s why we’re committed to delivering imagination–<br />

on-time, on-budget. . . and always on-target.<br />

We’re wide ranging–so whether it's engineering and<br />

architectural design for a major building; civil engineering<br />

needed to reduce the effects of development on the<br />

environment; unique industrial power alternatives that<br />

increase productivity; or designing a bridge to the<br />

future–count on Borton-Lawson for bold new ideas and the<br />

infrastructure to accomplish the task.<br />

For a comprehensive portfolio and project success reports,<br />

call 570-821-1999 or visit borton-lawson.com.<br />

E N G I N E E R I N G | A R C H I T E C T U R E<br />

613 Baltimore Drive, Suite 300 • Wilkes-Barre, PA 18702-7903 • Voice: 570•821•1999<br />

6814 Chrisphalt Drive, Ste. 200 • Bath, PA 18014-8503 • Voice: 610•837•5916<br />

42 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


There’s renewed interest and new use<br />

for the area’s architectural gems.<br />

Gothic arches<br />

grace the exterior<br />

of the renovated<br />

Lackawanna<br />

College building,<br />

Scranton.<br />

Photo by Bob Urban<br />

The property is listed as a Keystone<br />

Opportunity Zone (KOZ) by<br />

Harrisburg which will offer tax benefits<br />

to new occupants.<br />

“We feel the building is a jewel of northeast<br />

Pennsylvania,” Leitner says.<br />

Leitner says a lot of the modernization<br />

for the Markle Building did not threaten its<br />

“historical integrity” at all.<br />

State-of-the-art telecommunications and<br />

computer-controlled climate systems were<br />

installed, for example, without any destruction<br />

and Leitner emphasizes that these are<br />

features new occupants will want.<br />

Leitner points out that 551 new windows<br />

were put in for energy efficiency<br />

without changing the aesthetics of the<br />

window openings.Also, some infrastructure<br />

changes were made, such as the addition<br />

of a service elevator and loading dock<br />

that were all but invisible from the street,<br />

Leitner said.<br />

With respect to fire codes, a $650,000<br />

12-story back staircase had to be added<br />

to allow a fire escape route, Leitner said.<br />

However, the walls are made of 18-inch<br />

concrete with steel beam girders which<br />

exceed current fire codes, Leitner said.<br />

Fire alarms and sprinkler systems were<br />

also installed.<br />

“Investors or tenants want to see adequate<br />

safety features,” Leitner said. After<br />

September 11, the emphasis across the<br />

United States is on smaller more secure<br />

buildings, he said.<br />

Some decisions to modernize or restore<br />

had to be made as the project progressed,<br />

Leitner adds. For example, when the construction<br />

team removed the drop ceiling<br />

installed in the 1970s, they found a patterned<br />

plaster ceiling.They elected to<br />

spend the money and time to restore it<br />

because of its beauty, he said.<br />

Leitner admits that, for the cost of restoring<br />

the Markle Building, investors can probably<br />

buy a new building in a Hazleton suburb.<br />

However, he feels that restoring the<br />

Markle Building is in line with a restoration<br />

“renaissance” in northeast Pennsylvania.“Its<br />

a civic pride issue,” he said.<br />

The Markle Building will have mixed<br />

uses. It will house a Park Inn and Suites<br />

Hotel, a fine dining restaurant, and a deli<br />

with plans for other types of occupants.<br />

Alex Rogers, executive director of<br />

CityVest, the corporation currently marketing<br />

the soon-to-be-restored Sterling<br />

Hotel in Wilkes-Barre to prospective<br />

occupants, points out that the key to<br />

restoring a property hinges on what purpose<br />

the property will serve.<br />

“It’s not a case of ‘build it and they will<br />

come,’” Rogers said.<br />

At this time, the Sterling’s final redesign is<br />

an unknown, says Rogers.“It’s premature at<br />

this time to say exactly what has to be<br />

done at the Sterling.The specific issues of<br />

what will be done to it will present themselves<br />

as the development takes place.”<br />

If a hotel company is interested in the<br />

Sterling Hotel tower, for example, relatively<br />

minor redesign is necessary, Rogers said.<br />

However, if the decision is to use it for residential<br />

or office use, much more redesign<br />

will be needed.<br />

Rogers emphasizes his objective for the<br />

Sterling is to strike a “balance” between<br />

historical preservation and modernization.<br />

Rogers notes that the Pennsylvania<br />

Historical and Museum Commission<br />

(PHMC) has guidelines to help restoration<br />

of older buildings. PHMC consults with<br />

redevelopers to determine what features<br />

of a building qualify as “historically contributing”<br />

or significant, he says.<br />

PHMC can provide “technical assistance”<br />

and offers grants and federal tax credits to<br />

projects it identifies as preserving “the<br />

architectural resources of Pennsylvania,”<br />

according to the PHMC Web site.<br />

QproQ Engineering, Inc.<br />

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Athletic<br />

Healthcare<br />

Government<br />

K-12/Universities<br />

Commercial/Residential<br />

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Providing Architectural, Engineering and Construction Services<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 43


44 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Kuykens<br />

Pavlick<br />

Killeen<br />

Woelkers<br />

Bartoletti<br />

Bibak<br />

Nogles<br />

Dickson<br />

Davis<br />

Lipson<br />

Woodruff<br />

Arthur<br />

Gorman<br />

Prebich<br />

Fertig<br />

Sitoski<br />

Kaczmarek<br />

AMERICAN ADVERTISING FEDERATION<br />

Helen Lavelle was unanimously elected governor<br />

of District II in the American Advertising Federation<br />

(AAF) for a second consecutive term. District II, the<br />

premier district of the AAF, is comprised of advertising<br />

agencies, media companies and corporate<br />

clients from New York, New Jersey, Pennsylvania,<br />

Delaware, Maryland and Washington, D.C. She is<br />

creative director of Lavelle Murray Advertising,<br />

Scranton, which she co-founded nearly 20 years<br />

ago. As governor, Lavelle will guide and direct the<br />

advertising industry through economic challenges,<br />

legislative issues and relevant industry initiatives,<br />

while continuing to develop best practices and<br />

solutions to major industry challenges. In addition<br />

to the National Student Advertising Competition,<br />

Lavelle has championed achieving diversity in the<br />

advertising and marketing industries. Lavelle has<br />

been recognized repeatedly for her own creative<br />

excellence, contributing to her Scranton-based<br />

agency receiving countless ADDY awards, communication<br />

arts awards, and industry marketing honors.<br />

Lavelle was recently awarded the Northeast<br />

Pennsylvania Business Journal’s Outstanding<br />

Women in Business Award.<br />

AVENTIS PASTEUR<br />

Luc Kuykens, M.D., was appointed vice president<br />

of regulatory affairs North America for<br />

Aventis Pasteur, Swiftwater. He is also responsible<br />

for optimizing regulatory affairs efforts globally. He<br />

serves as the key point person in communications<br />

with the Food and Drug Administration. He also<br />

coordinates the activities of the many departments<br />

involved in the submission of<br />

Investigational New Drug Applications/Biologics<br />

License Applications and ongoing submissions to<br />

those files. Previously, Kuykens served as director,<br />

worldwide regulatory affairs, vaccines & biologicals<br />

with Merck and previously as director, regulatory<br />

affairs-Europe. His career also includes increasing<br />

roles of responsibility in the medical and public<br />

health fields in Africa and the Caribbean. He has<br />

authored and co-authored a number of articles<br />

and papers in industry publications, including the<br />

American Journal of Tropical Medicine and Hygiene<br />

and the Leprosy Review. Aventis Pasteur Inc. is a<br />

subsidiary of Aventis Pasteur SA. It provides the<br />

broadest range of human vaccines and biologicals<br />

commercially available from any single U.S. vaccine<br />

company and is a leading supplier of vaccines<br />

to protect against influenza, diphtheria,<br />

tetanus, pertussis, polio, Japanese encephalitis,<br />

yellow fever, Haemophilus influenzae type b disease,<br />

meningitis, rabies, and typhoid fever.<br />

BARRY ISETT & ASSOCIATES<br />

The northeastern Pennsylvania office of the full<br />

service engineering and surveying firm, Barry Isett<br />

& Associates (BIA), has relocated to in the Broad<br />

Street Business Exchange, Suite 114, 100 West<br />

Broad Street, Hazleton. Gregg Pavlick, who has<br />

been with the company since 1998, was named<br />

project manager to develop and oversee projects<br />

throughout northeast Pennsylvania. Vice president<br />

Terry DeGroot, PE is the principal in charge of the<br />

Hazleton office.<br />

BRUSH VALLEY CHAMBER OF COMMERCE<br />

Sandra Hutchinson was named CEO of the<br />

Brush Valley Regional Chamber of Commerce. She<br />

has been with the chamber since 1998. In her<br />

new position, she makes plans to keep relationships<br />

healthy with government officials at all levels<br />

by continuing the current agenda and encouraging<br />

a more effective coalition to address problems<br />

that affect the businesses in the region and<br />

continue her active roll on all of the committees<br />

motivating the volunteers towards the goals of this<br />

chamber. The Brush Valley Regional Chamber of<br />

Commerce serves Shamokin, Coal Township,<br />

Kulpmont, Mount Carmel, Ralpho Township,<br />

Elysburg, Trevorton, and Paxinos.<br />

FOCUS CENTRAL PENNSYLVANIA<br />

The directors and board of trustees of Focus<br />

Central Pennsylvania welcomed their new president,<br />

Kate Fairweather. Since 1999, she has been<br />

associated with Lafarge Road Marking in<br />

Montgomery, most recently as sales manager for<br />

the New Parts, Service and Repair department.<br />

Focus Central Pennsylvania serves as a regional<br />

economic development marketing alliance dedicated<br />

to promoting Central Pennsylvania as the premier<br />

place for new business investment and the<br />

creation of family-sustaining jobs.Focus Central<br />

Pennsylvania members include the Clinton County<br />

Economic Partnership, Danville Area Chamber of<br />

Commerce, Mifflin County Industrial Development<br />

Corporation, Susquehanna Industrial Development<br />

Corporation, Williamsport/Lycoming Chamber of<br />

Commerce, PPL Electric Utilities, and SEDA-COG.<br />

GRANGE NATIONAL BANK<br />

Thomas A. McCullough, president and CEO of<br />

Grange National Bank, Tunkhannock, announced the<br />

promotion of Joseph I. Killeen from vice president to<br />

senior vice president. Grange National Bank operates<br />

12 full-service banking offices in five counties.<br />

LANDMARK COMMUNITY BANK<br />

Paul C. Woelkers was named to the board of<br />

directors of Landmark Community Bank, headquartered<br />

in Pittston. He is president of<br />

Lackawanna Mobile X-ray and US Mobile Health<br />

Services Inc., Dunmore, and vice president of<br />

Carolina Diagnostic Services Inc., Piedmont, SC.<br />

He currently serves on the following boards:<br />

Northeastern PA Long Term Care Association,<br />

Serving Seniors of Lackawanna County and<br />

Lackawanna County Drug and Alcohol Treatment<br />

Services and is an annual host for a day at St.<br />

Francis of Assisi Kitchen, Scranton.<br />

LUZERNE NATIONAL BANK<br />

Luzerne National Bank, Luzerne, announced the<br />

following appointments:<br />

Denise S. Bartoletti was named chief credit officer<br />

and will assist in establishing Luzerne National<br />

Bank’s strategic lending goals, objectives and credit<br />

policies. Bartoletti has been active in the banking<br />

industry since 1986 and was one of Luzerne<br />

National’s commercial loan officers.<br />

Michael J. Bibak was named chief lending officer<br />

and will be responsible for lending functions of<br />

Luzerne National Bank. He will also lead the<br />

bank’s business development function. Bibak has<br />

been involved in banking for 16 years.<br />

Scott Nogles was named chief financial officer and<br />

became a member of senior management. He will<br />

be responsible for the financial leadership of Luzerne<br />

National Bank and will be responsible for cash management<br />

functions, financial reporting and new product<br />

analysis. Nogles has been active in banking and<br />

finance for 10 years with several community banks<br />

and is also a certified public accountant.<br />

MCCORMACK MORTGAGE SERVICES INC.<br />

Walter Sarafinko joined the mortgage services<br />

team of McCormack Mortgage Services Inc., Clarks<br />

Summit. He is responsible for new business development,<br />

sales management, and training of a team<br />

of mortgage originators. Sarafinko brings over 17<br />

years of banking experience to this position, most<br />

recently serving as vice president and Community<br />

Banking Division manager for a local financial<br />

institution. He is on the board of directors of the<br />

Greater Scranton Chamber of Commerce and<br />

serves on the Ambassadors Committee.<br />

METZ & ASSOCIATES LTD.<br />

James Dickson was promoted to divisional vice<br />

president of Metz and Associates Ltd. His most<br />

recent position with Metz and Associates was that<br />

of eastern regional vice president. In his new position,<br />

Dickson will assume responsibility for all college/university<br />

and business dining operations at<br />

Metz and Associates. Dickson is a 30-year veteran<br />

of the foodservice industry. His experience is<br />

extensive and includes serving as vice president of<br />

educational services for Sodexho-Marriott<br />

Corporation, resident district manager at the Wood<br />

Company, senior food service director at ARA<br />

Services and district manager at Custom<br />

Management Corporation.<br />

Kathy Gonzalez assumed the position of divisional<br />

director for healthcare services at Metz and<br />

Associates Ltd., where she focuses her talents and<br />

energy on dining management matters in the<br />

healthcare industry. Her previous position with<br />

Metz and Associates was the director of corporate<br />

nutrition services. She also remains involved in<br />

overseeing Metz and Associates’ team of dietitians<br />

and in developing company-wide nutritional education<br />

programs. She is a registered dietician with<br />

over 20 years of experience. Gonzalez previously<br />

held positions as consultant for Home Health<br />

Services and corporate dietitian for Emery Medical<br />

Management Company both located in Pittsburgh.<br />

Toby Horner was named divisional director for<br />

school dining services where he is responsible for<br />

kindergarten through grade 12 dining operations.<br />

His previous position at Metz and Associates was<br />

district manager, where he serviced accounts<br />

including healthcare and business and industry as<br />

well as school districts. He has 26 years of experience<br />

in the food service industry.<br />

MICHAEL BAXTER & ASSOCIATES<br />

John H. Davis joined the staff of Michael Baxter<br />

and Associates Commercial Real Estate,<br />

Tannersville, as a commercial specialist. His background<br />

is in marketing and customer service.<br />

PARENTE RANDOLPH PC<br />

Jeffrey P. Lipson joined Parente Randolph PC as<br />

chief information officer. Lipson is responsible for<br />

modernizing information technology within the<br />

organization, increasing services for the staff and<br />

leading various information technology initiatives.<br />

He brings over 10 years of management experience<br />

in information technology to the firm and<br />

has extensive experience in small to mid-sized<br />

entrepreneurial organizations, most recently with<br />

Shepherd Technologies.<br />

Richard B. Woodruff II joined Parente Randolph as<br />

human resources manager. He is responsible for<br />

employee relations, compensation and benefits,<br />

staffing and recruiting and human resources<br />

administration. Woodruff has more than five years<br />

of progressive human resources experience and<br />

over 10 years of business experience. As one of<br />

only two human resource professionals retained<br />

by Bertelsmann of Fort Washington during its corporate<br />

acquisition of CDNOW, Woodruff directed a<br />

full range of divisional and corporate human<br />

resources activities and programs for a 100-person<br />

technology client group. He provided consultation<br />

to executives, senior management, legal<br />

and human resource departments in many locations<br />

throughout the United States.<br />

J. Robert Arthur, CPA, joined Parente Randolph<br />

and will serve as its director of international services.<br />

A senior level tax executive, Arthur brings a<br />

diversified background and significant experience<br />

and expertise in global tax planning and analysis.<br />

In this position Arthur will help companies establish<br />

efficient corporate structures, navigate the<br />

U.S. tax anti-deferral subpart F rules, improve foreign<br />

tax credit utilization, enhance tax savings on<br />

qualifying export sales, reduce foreign taxes,<br />

determine whether they have permanent establishments<br />

and identify their withholding tax obligations.<br />

Arthur was a senior manager in practice at<br />

KPMG LLP prior to joining Parente.<br />

PENNSTAR BANK<br />

James T. Gorman joined Pennstar Bank,<br />

Scranton, as senior vice president and regional<br />

lending manager for Luzerne County. He plays a<br />

leadership role in Luzerne County and works with<br />

the local business development board to increase<br />

market penetration and direct the daily commercial<br />

banking activities within the region. Gorman brings<br />

over 20 years experience in lending to Pennstar<br />

Bank including corporate investment banking, capital<br />

markets and merger and acquisition financing.<br />

Scott P. Prebich was promoted to community<br />

banking officer in Pennstar Bank’s small business<br />

lending department. He is responsible for developing<br />

and servicing a portfolio of small business<br />

loans, assisting the branch network with developing<br />

new business and servicing the bank’s existing<br />

small business loan customers. He most recently<br />

served as a loan analyst in the credit administration<br />

area prior to his promotion.<br />

PHASEONE<br />

Josie Fertig joined PhaseOne, Sunbury, as a<br />

graphic designer. She formerly was employed at<br />

Power/Warner Communications Group Inc, in<br />

Winchester, Va. Her responsibilities include creative<br />

design and electronic layout of documents<br />

and imagery/illustration creation and manipulation.<br />

PNC BANK<br />

Elizabeth K. Sitoski was promoted to vice president<br />

at PNC Bank, Northeast PA. Sitoski is the sector<br />

sales manager for the Hazleton-Mountain sector of<br />

the RCB and is based out of the Hazleton Broad<br />

Street office. She is responsible for the management<br />

of the sales activities of the four Hazleton offices,<br />

Freeland, Conyngham and Blakeslee offices. She<br />

joined the bank as a teller in the Hazleton Broad<br />

Street office in 1979, advanced to head teller in<br />

1982, where she served until entering the management<br />

training program in 1992.<br />

TOBYHANNA ARMY DEPOT<br />

Frank Kaczmarek is director of the Systems<br />

Integration Directorate at Tobyhanna Army Depot.<br />

As an industrial operations manager, he is responsible<br />

for the fabrication and systems integration in<br />

support of the depot mission. Kaczmarek temporarily<br />

served in this position since June 2002.<br />

Previously, he was the chief of the directorate’s<br />

systems overhaul and fabrication division. He<br />

began his depot career in October 1978 as a<br />

sheet metal mechanic, earning various promotions<br />

over the years. In 1989, he became a sheet metal<br />

mechanic supervisor. He received the Army<br />

Achievement Medal in 2000 for the scheduling,<br />

planning and execution of the fiscal year 2000<br />

mobile depot maintenance (MDM) mission.<br />

UNIVERSITY OF SCRANTON<br />

University of Scranton President Scott R. Pilarz,<br />

S.J., has announced 16 faculty promotions,<br />

including tenure decisions, which go into effect at<br />

the beginning of the 2003-04 academic year.<br />

The following faculty will be promoted to professor<br />

effective this fall: Michael O. Mensah, Ph.D.,<br />

accounting; Daniel S. Townsend, Ph.D., biology;<br />

Rose Sebastianelli, Ph.D., operations and information<br />

management; Nabil Tamimi, Ph.D.,operations<br />

and information management; Sharon<br />

Meagher, Ph.D., philosophy; Robert A. Spalletta,<br />

Ph.D., physics, and Steven Dougherty, Ph.D.,<br />

mathematics. The following will be promoted to<br />

associate professor and granted tenure<br />

beginning in the fall: Scott Bader-Saye, Ph.D.,<br />

theology; Ann Pang-White, Ph.D., philosophy,<br />

and Elizabeth Jacob, Ph.D., counseling/human<br />

services. The following will be promoted to associate<br />

professor beginning in the fall: Narda Tafuri,<br />

M.A., library, and Richard Larsen, M.F.A.,<br />

English. Tenure for the following faculty members<br />

will become effective in the fall: Ronald Deitrick,<br />

Ph.D., exercise science and sport; Timothy J.<br />

Hobbs, Ph.D., education; Barbara Cozza, Ph.D.,<br />

education, and Carol L. Reinson, Ph.D.,<br />

occupational therapy.


Economic downturn spawns new business niche<br />

SM<br />

SM<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 45<br />

Jeannette Hubbard started her Wayne County company, Virtually There Business<br />

Solutions (VTBS), after noticing more corporate downsizings and layoffs. In large<br />

cities like Chicago, New York and Boston, companies that provide professional secretarial<br />

services are commonplace. “Think of VTBS as a confidential member of your<br />

staff,” she says.<br />

By Robert Curran<br />

With the downturn in the economy<br />

forcing many employers to downsize or<br />

layoff employees, Jeannette M. Hubbard<br />

has started a company that she believes<br />

will fill important needs.<br />

Hubbard is president of Virtually There<br />

Business Solutions (VTBS) of Pleasant<br />

Mount, in Wayne County, which provides<br />

professional secretarial services to companies.<br />

“I’ve been dabbling with this idea<br />

since 1993 and then, at the end of last<br />

year, I said ‘this could work, so let me do<br />

it,’” she said.<br />

Using leading-edge technology,VTBS<br />

offers a variety of administrative, mailing,<br />

translation and transcription services,<br />

along with PowerPoint presentations<br />

and word processing that will deliver<br />

work assignments to businesses by way<br />

of the Internet, e-mail, fax, express mail,<br />

diskette, real-time online messaging or<br />

any other method.<br />

Before starting VTBS in January, Hubbard<br />

was an executive assistant for 18 years,<br />

including positions at Marian Community<br />

Hospital, Carbondale, and the<br />

Philanthropic Initiative, Boston, Mass.,<br />

which assisted companies in reaching<br />

philanthropic goals. She said she decided<br />

to start VTBS after watching companies<br />

downsize and impose layoffs.“I feel I have<br />

a niche here,” she said.“It’s just a matter<br />

of getting the word out.”<br />

Hubbard has a Web site and she said<br />

that, because of all the new technology,<br />

she can reach prospects anywhere on the<br />

globe.“The advantages that come from<br />

using my services are great, especially for<br />

small businesses,” she said.<br />

As part of the decision-making process<br />

on whether to start her business,<br />

Hubbard went through the necessary<br />

market research work and concluded that<br />

there was a market for the type of business<br />

she wanted to start.<br />

She found that large cities, like Chicago,<br />

New York and Boston, had these services,<br />

but she also found an absence in smaller<br />

cities and regions.<br />

“Think of VTBS as a confidential member<br />

of your staff,” she said.“We’re available<br />

whenever you need us and only when<br />

you need us.”<br />

Her accounts are diverse, and include a<br />

healthcare organization, a pharmacy and a<br />

bed and breakfast, with each one requiring<br />

different services.<br />

Her company will make arrangements<br />

for travel, cars, meals, hotels and the like<br />

for busy executives, along with providing<br />

an additional assistant if one is needed to<br />

meet schedules.<br />

Benefits to clients, she said, are many.<br />

Retaining the services of VTBS means no<br />

payroll expenses, and no health<br />

benefits,vacations or sick days.<br />

“There’s no need for computer equipment,<br />

no need for additional office space,<br />

and there are flexible work hours,” she<br />

said.“I work when they need my<br />

help.This is important in emergencies. No<br />

matter what time a client calls and says,‘I<br />

need it done by tomorrow morning,’ I will<br />

have it tomorrow morning.”<br />

First and foremost, Hubbard said, are her<br />

skills, which translate into skilled professionalism.<br />

She said when she takes on an<br />

assignment, she realizes that it’s a two-way<br />

street.“I’m a partner in the success of<br />

their business,” she said.“If they stay in<br />

business, I stay in business. So it’s a winwin<br />

for both of us.”<br />

With more people of Hispanic backgrounds<br />

moving into northeast<br />

Pennsylvania, Hubbard said her company<br />

can fill yet more business needs<br />

because she reads and writes fluent<br />

Spanish.“I can help a number of companies<br />

this way,” she said.<br />

At the present time, Hubbard does most<br />

of her company’s work herself, but she’s<br />

looking to VTBS to grow. “If the time<br />

comes and, hopefully, it will, I’ll have other<br />

qualified people assisting me,” she said.<br />

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E-mail:wsarafinko@epix.net<br />

Online @ www.mccormackmortgage.com<br />

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AND<br />

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For additional information, please contact Junior Achievement of NEPA<br />

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Phone: 570-489-9474 Fax: 570-489-9477<br />

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Chairmen are Chris Haran<br />

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Airport completes ‘Phase I’ of renovation<br />

The Wilkes-Barre/Scranton International<br />

Airport held a ribbon-cutting ceremony<br />

on July 29 for its new parking garage, surface<br />

Parking and roadway network.<br />

The construction of the new passenger<br />

terminal facility and related projects are<br />

broken into two phases:<br />

■ Phase I — New parking garage, surface<br />

parking and roadway network.<br />

■ Phase II — New terminal building<br />

and pedestrian tunnel.<br />

This project completes Phase I.<br />

Total construction cost of Phase I is<br />

approximately $19.5 million.The project<br />

includes a parking garage, surface parking<br />

lots, roadway network, generator building<br />

and toll plaza.<br />

The new four-level parking garage is<br />

approximately 246,800 square feet. It<br />

can serve a total of 640 vehicles on the<br />

four levels, and provides “under roof”<br />

parking for 480 vehicles.The parking<br />

garage is equipped with two elevators<br />

and two staircases.<br />

When constructed, the new terminal<br />

building will be accessed via a pedestrian<br />

tunnel from the second level of the parking<br />

garage. During construction of Phase<br />

II, the current terminal building can be<br />

accessed via a bridge on the top level of<br />

the parking garage.<br />

The new surface parking encompasses<br />

four parking areas: one revenue parking<br />

area and three nonrevenue parking areas.<br />

Total surface parking is for 712 vehicles,<br />

and overall parking in both the<br />

parking garage and all surface parking<br />

is for 1,352, or a 34.5 percent increase<br />

in total parking spaces.<br />

The one-way loop road serving the terminal<br />

has been expanded to encompass<br />

all parking facilities within the loop.<br />

To achieve this, the approach to the<br />

new/relocated terminal building will be<br />

re-aligned to provide a more direct<br />

approach to the east prior to turning<br />

northward to reach the terminal building.<br />

When fully completed, the loop road<br />

will be two lanes with a four-lane-wide<br />

section in front of the new terminal building<br />

to accommodate curbside activity.<br />

Barry Centini, airport director, said,<br />

“We are really excited to provide these<br />

new services to our area business and<br />

leisure air travelers.With Phase I of<br />

our major expansion project complete,<br />

we now move forward into Phase II<br />

for a new pedestrian tunnel and a new<br />

terminal building.”<br />

Several firms were engaged to prepare<br />

plans and specifications for the work.<br />

They were: HNTB Corporation,<br />

Alexandria,Va.;Acker Associates Inc.,<br />

Moscow; Highland Associates Ltd.,<br />

Clarks Summit; and Michael J. Pasonick,<br />

Jr. Inc.,Wilkes-Barre.<br />

Construction work on the new parking<br />

garage was completed by Sordoni<br />

Construction Services Inc., Forty Fort.<br />

Construction work on all surface parking,<br />

the roadway network, the new generator<br />

building and the toll plaza was completed<br />

by Pikes Creek Site Contractors,<br />

Hunlock Creek.<br />

Funding for the $8 million parking<br />

garage and revenue surface parking lot, as<br />

W W W . T O P L I S T . C O M<br />

Like the Book?<br />

well as the $11.5 million new roadway<br />

network and nonrevenue parking lots<br />

came from the following:<br />

■ $10.3 million . . . . . . FAA grants<br />

■ $4.275 million . . . . . State grants<br />

■$4.925 million . . . . . . Lackawanna<br />

and Luzerne counties and the airport.<br />

Phase II commenced with construction<br />

of the pedestrian tunnel last month.<br />

Scenes from the renovation of the<br />

Scranton/Wilkes-Barre International<br />

Airport. Phase I — estimated at $19.5<br />

million — of the project has now concluded.<br />

Phase II began with the construction<br />

of a pedestrian tunnel.<br />

Photos by Bob Urban<br />

Southern Union locates headquarters in Scranton<br />

Lackawanna Avenue in downtown<br />

Scranton was a regionwide joke just over<br />

a decade ago. Once the commercial centerpiece<br />

of northeastern Pennsylvania,<br />

the avenue had fallen into an advanced<br />

state of decay and seemed destined to<br />

continue falling toward a very hard floor.<br />

Now, the avenue seems to be defying<br />

gravity. Southern Union Co., parent company<br />

of PG Energy and one of the<br />

nation’s fastest growing energy distribution<br />

companies, announced that it will<br />

build a 40,000-square-foot, $10 million<br />

headquarters at 415 Lackawanna Ave. In<br />

addition to giving the city its only major<br />

corporate headquarters, a substantial and<br />

handsome new office building, and about<br />

100 high-end jobs, the project could well<br />

prove to be an accelerant for more downtown<br />

development.<br />

Southern Union’s decision also has an<br />

important symbolic component. It is an<br />

emphatic vote of confidence in the city<br />

that will help to further the momentum<br />

toward the city government's recovery,<br />

and toward overall economic growth.<br />

The company's relocation, along with<br />

other major projects on Lackawanna<br />

Avenue, validates the risky infrastructure<br />

and development investments that have<br />

been made by the state, federal and local<br />

governments over the last 15 years, and<br />

the perseverance of downtown businesspeople<br />

who have stood by the city.<br />

— From the Scranton Times<br />

A rendering of Southern Union’s headquarters<br />

to be built in downtown Scranton.<br />

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46 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


Dairy plant’s business model: buy local The Pennsylvania Economy League (PEL)<br />

released its overview summarizing the city<br />

By Marianne Tucker Puhalla<br />

It has been known for years as the<br />

place to find the yummiest of ice creams<br />

and the sweetest of milk.Anyone with<br />

any love for dairy products is sure to<br />

know the name of Hillside Farms, in<br />

Trucksville, Luzerne County.<br />

Owned by the Conyngham family,<br />

Hillside Farms has been in the business of<br />

producing milk and milk products in the<br />

Back Mountain for the past 100 years.<br />

Today, the company, which opened its<br />

dairy store in 1977, no longer has a herd<br />

of its own to milk, but is teaming up<br />

Manufacturers’ Association fetes area firms<br />

Offset Paperback, Inter Metro, Schott earn awards<br />

Darlene Robbins, president of the<br />

Manufacturers’Association of Mid-Eastern<br />

Pennsylvania (MAMP), has announced the<br />

2002 “Manufacturing Excellence” awards.<br />

The award winners will be honored on<br />

Sept. 9, following a tour of Offset<br />

Paperback Manufacturers, Dallas, one of<br />

the winners. Dinner will follow at the<br />

East Mountain Inn,Wilkes-Barre.<br />

Offset Paperback is one of the largest<br />

manufacturers of mass market paperback<br />

books in the world and has a state-of-theart<br />

manufacturing facility.<br />

Lobar lands several school building contracts<br />

Lobar Inc., the largest school builder in<br />

Pennsylvania, announced last month that<br />

it has won major contracts from school<br />

districts in Monroe and Tioga counties.<br />

Those contracts, together with a municipal<br />

award in Dauphin County, have a<br />

total value of approximately $37 million.<br />

The award in Monroe County continues<br />

Lobar Inc.’s expansion into eastern<br />

Pennsylvania, which began earlier this<br />

year. Stroudsburg Area School District<br />

awarded an $8.715 million contract for<br />

a new middle school.<br />

The 264,000-square-foot building will<br />

accommodate a three-story classroom<br />

wing, gymnasium, auditorium, auxiliary<br />

gym and administrative offices.<br />

The project architect is an HLM Design.<br />

Other contracts:<br />

Client: Wellsboro Area School<br />

In addition to Offset Paperback, this<br />

year’s winners are Inter Metro Industries,<br />

Wilkes-Barre; and Schott Glass<br />

Technologies Inc. of Duryea.<br />

The awards are presented for outstanding<br />

achievement by the honorees in the<br />

manufacturing industry.<br />

The tour and dinner are open to the<br />

manufacturing community by reservation<br />

only. Early reservations are urged.<br />

Additional information and reservations<br />

may be made by calling the MAMP office<br />

at (570) 622-0992.<br />

District,Tioga County.<br />

Project description: New three-story,<br />

126,000-square-foot high school and partial<br />

demolition of existing school.<br />

Contract amount: $13,099,500<br />

Architect: McKissick Associates PC<br />

Lobar Inc. (www.lobar.com) specializes<br />

in work for the public sector, at the local,<br />

state and federal levels. Based in<br />

Dillsburg, Lobar Inc. also operates an<br />

office in Williamsport. Lobar Inc. is independent<br />

of Lobar Associates.<br />

Lobar Inc. recently was named “General<br />

Contractor of the Year” by the American<br />

Subcontractors Association of Central<br />

Pennsylvania Inc. Lobar Inc. also recently<br />

achieved ISO 9001:2000 quality certification,<br />

joining a small number of general<br />

contractors across the United States that<br />

have earned the distinction.<br />

with Nescopeck dairy farmer Gary<br />

Rinehimer and other local dairy farmers<br />

within the Luzerne County agricultural<br />

community, to use only locally-produced<br />

milk in its products.<br />

According to family member, and store<br />

manager,Will Conyngham, Hillside<br />

processes about 1,500 gallons of milk<br />

per day, all of which comes from within<br />

a 50-mile radius.<br />

“We had a processing plant that was<br />

being under-utilized so we decided to<br />

refocus our efforts on processing. Even<br />

though we don’t have many cows anymore,<br />

we do buy our milk locally, process<br />

our milk locally and sell our milk locally.”<br />

Under the new business plan, the farm<br />

receives milk from a number of neighboring<br />

dairy farms, paying a premium to<br />

contracted producers.<br />

“It is important to me to know that the<br />

product I am selling comes from local<br />

farms, small farms with high quality control,”<br />

Conyngham says.<br />

Conyngham says payment is based on<br />

the dairy store’s Class I fluid milk utilization,<br />

which at Hillside is near 90 percent.<br />

Larger milk processors average<br />

only 40 percent use for Class I purposes.<br />

Class I represents the highest grade<br />

of milk and results in the best price<br />

paid to the farmer.<br />

Hillside collects an average of 25,000<br />

pounds of milk per week from the<br />

Rinehimer farm.<br />

Conyngham says he believes in supporting<br />

the local farm community and knows<br />

that he is providing the freshest milk possible.“Large<br />

milk processing plants might<br />

get their milk from as far away as 200<br />

miles — there’s nothing local about it.”<br />

The new system is a sign of the changing<br />

times in a very tough, competitive<br />

business.“You need to know when you<br />

have the volume to survive independently,”<br />

says Conyngham.“The common<br />

wisdom it that we would need to have<br />

300 milking head for the dairy farm to<br />

produce enough milk to stay self-sufficient<br />

in the current business market.We<br />

have neither the room nor manpower<br />

to carry that out.”<br />

At the height of Hillside Farms milk production,<br />

about 500 gallons of milk was<br />

produced daily.At that time, there were<br />

almost 300 on-farm dairy plants/stores<br />

throughout Pennsylvania.Today, less than<br />

three dozen remain.<br />

Pecora Brothers Dairy, in Drums, operates<br />

the only other fluid milk processing<br />

plant in Luzerne County. Hillside<br />

remains the only local dairy to sell milk<br />

in glass bottles.<br />

“About one third of our business is<br />

wholesale, with contracts to numerous<br />

local schools and two state prisons,”<br />

Conyngham reports.“The vast majority of<br />

our sales occurs on site, at the dairy in<br />

Trucksville. It is there where our customers<br />

can come to buy our locally produced<br />

dairy products, honey, flowers and<br />

seasonally available local produce.”<br />

PEL releases tax analyses<br />

component of its annual analyses of real<br />

estate tax levies,tax rates and assessed valuations<br />

in Berks,Blair,Cambria,Cumberland,<br />

Dauphin,Lackawanna,Lancaster,Lehigh,<br />

Luzerne,Lycoming,Northampton and York.<br />

■ Gross real estate tax levies increased in<br />

11 of the 16 cities in the 12-county area<br />

between 2002 and 2003; during the past<br />

five years, levies rose in nine of these cities.<br />

■ The largest increase in real estate tax<br />

levy since last year was recorded in<br />

Allentown.The largest of the five decreases<br />

during this period occurred in York.<br />

■ For the five-year period, the largest<br />

absolute increase in tax levies were<br />

recorded in Allentown and Lancaster.The<br />

largest proportionate increases occurred<br />

in Lancaster and York.The largest of the<br />

seven absolute decreases between 1998<br />

and 2003 were in Altoona and Reading;<br />

the largest proportionate decreases were<br />

experienced in Altoona and Wilkes-Barre.<br />

■ Real estate tax rates increased in four<br />

cities between 2002 and 2003; decreased<br />

in one; and were unchanged in 11.The<br />

largest increases were in Allentown,<br />

Bethlehem and Lancaster.York decreased.<br />

■ For the five-year period, real estate tax<br />

rates increased in seven cities; de-creased in<br />

three; and remained unchanged in six:<br />

Easton, Hazleton, Johnstown, Nanticoke,<br />

Pittston and Reading. Proportionally, the<br />

largest millage increases were in Lancaster<br />

and York.The millage decreases between<br />

1998 and 2003 occurred in Altoona,<br />

Harrisburg and Wilkes-Barre. Harrisburg’s<br />

decrease was primarily the result of a county-wide<br />

re-assessment in 2002.<br />

Hinman Howard & Kattell, LLP<br />

Attorneys At Law<br />

116 North Washington Avenue, Suite 1E<br />

Scranton, Pennsylvania 18503 • (570) 558-5931<br />

www.hhk.com<br />

James T. Mulligan, Jr., LLP<br />

Joins Hinman, Howard & Kattell, LLP<br />

As Special Counsel And Concentrates His Practice In The<br />

Areas Of Environmental Law, Real Estate<br />

And Commercial Transactions<br />

Attorney Mulligan has nearly 10 years of experience in Environmental Law<br />

and other related commercial matters. His practice includes matters relating<br />

to site contamination and cleanup, Brownfield development, environmental<br />

aspects of real estate development and lender liability. He also represents<br />

and advises regulated facilities with regard to permitting and compliance<br />

issues. Attorney Mulligan has counseled numerous townships and munici -<br />

palities throughout the Commonwealth of Pennsylvania in connection with<br />

other environmental problems including remediation of scrap tires.<br />

Prior to his affiliation with Hinman, Howard & Kattell, Attorney Mulligan man -<br />

aged a successful private practice in Northeastern Pennsylvania. Attorney<br />

Mulligan served as Assistant District Attorney for Lackawanna County from<br />

1988 through 1990. He served as Solicitor for the Riverside School District<br />

from 1990 through 1994 and served as General Counsel and Solicitor for the<br />

City of Scranton in 2000 and 2001.<br />

James T. Mulligan, Jr. graduated from Pennsylvania State University with a<br />

B.S. in Criminal Justice in 1980. He attended Villanova University for a<br />

Masters in Public Administration. He obtained his Juris Doctorate in 1987<br />

from Antioch School of Law in Washington, D.C. He is on the Board of<br />

Trustees of The Northeast Theatre and is an active member of many civic<br />

organizations.<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 47


Do Not Call<br />

Continued from page one<br />

list went into effect, many states, including<br />

Pennsylvania, developed statewide Do<br />

Not Call lists with the same purpose: to<br />

keep unwanted telemarketers from calling<br />

consumers at home. Millions of<br />

Pennsylvanians signed up, jamming the<br />

toll-free phone number and Internet Web<br />

site in the first few days.<br />

One Pennsylvania company that uses<br />

telemarketing regularly is Commonwealth<br />

Telephone Enterprises in Luzerne County.<br />

While telemarketing is a component of<br />

their marketing strategy, the company<br />

already had many of the policies outlined<br />

in the national list as its own procedures.<br />

Depending on the marketing campaign,<br />

CTE contacts customers<br />

based on<br />

geography, if the<br />

consumers are current<br />

clients, or if<br />

they are looking to<br />

add new clients.<br />

“The list has had a<br />

modest, if not<br />

minor, impact. Our<br />

company policy and<br />

customer approach<br />

were already aligned<br />

with the policies of<br />

the Do Not Call list<br />

for some time.We<br />

even have our own list. Our approach has<br />

been, and is today, very much in line with<br />

the FTC’s list.We had some administrative<br />

and tracking issues, but addressed those,”<br />

says Joe Mozden, senior vice president of<br />

sales and marketing for Commonwealth<br />

Telephone Enterprises.<br />

Maria Brannon, operations manager of<br />

Telemarketing Resources Inc. of Scranton,<br />

says these new lists have only made her<br />

staff more efficient with their telemarketing<br />

efforts.“We do not contact people who<br />

do not want to be contacted.We do work<br />

all over the state; for lawyers in<br />

Philadelphia and several newspapers, even<br />

companies in California, but we have strict<br />

guidelines,” she says.<br />

One problem with the list, according to<br />

Brannon, is that people think they are on<br />

the list and they aren’t.“The system is<br />

automated, so wrong area codes are associated<br />

with wrong prefixes; when someone<br />

thinks they are on the Do Not Call<br />

list, and we call them, we have to listen<br />

to them explain that they are on the list.<br />

When they are that adamant about not<br />

wanting to be called, we explain to them<br />

how to correctly get their numbers on<br />

these lists,” says Brannon.<br />

While virtually all of the telemarketing<br />

firms in the Scranton and Wilkes-<br />

Barre areas have shut down or moved<br />

The Faces and Places of<br />

Telemarketing<br />

■ The median population of the towns and<br />

cities where outbound call centers are located:<br />

26,532.<br />

■ Twelve percent of the towns and cities with<br />

call centers also are communities that have been<br />

designated by the federal government as labor<br />

surplus areas or empowerment or enterprise<br />

areas qualifying for federal benefits and incentives<br />

to keep businesses and their employees in place.<br />

■ Another view of telemarketers is their national<br />

mean annual wage of $20,285 compared to the<br />

national mean annual wage of other sales professionals,<br />

which is $31,535, and the national mean<br />

wage of all workers, which is $37,005.5<br />

Source: The Direct Marketing Association,<br />

www.the-dma.org<br />

While virtually all of<br />

the telemarketing<br />

firms in the Scranton and<br />

Wilkes-Barre areas have shut<br />

down or moved since the<br />

Pennsylvania list went into<br />

effect, Telemarketing<br />

Resources Inc. is here to stay.<br />

48 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

since the Pennsylvania list went into<br />

effect,Telemarketing Resources Inc. is<br />

here to stay.<br />

“We’re the last company left… we<br />

employ over 30 people.That tells you how<br />

we do business, the relationships we have<br />

with the companies we do work for and<br />

the integrity of our workers. Nobody is losing<br />

his job here.The owner is working<br />

very hard to make sure that everyone here<br />

keeps his job,” says Brannon.<br />

So why is it that so many consumers hate<br />

being called by telemarketers? The answer,<br />

according to an area psychology professor,<br />

is rather simple.<br />

“These calls are an invasion of privacy.<br />

They are totally uninvited and are a nuisance.They<br />

typically interrupt family time<br />

and important conversations, usually over<br />

dinner, because that<br />

is the time of day<br />

when most telemarketers<br />

make their<br />

calls,” says Charles<br />

LaJeunesse, Ph.D.,<br />

professor of psychology<br />

at College<br />

Misericordia in<br />

Dallas.“In the early<br />

days it was chronic,<br />

with people calling<br />

constantly and<br />

many of the products<br />

were distasteful.That’s<br />

where<br />

the negative image<br />

first started for the telemarketing industry.”<br />

After a while, according to LaJeunesse,<br />

consumers started fighting back, and<br />

telephone companies began to help,<br />

offering services such as Caller ID, so<br />

homeowners could screen a call before<br />

answering.Today’s technology, such as a<br />

new program offered by CTE, is much<br />

more sophisticated.<br />

An alternative to signing up for statewide<br />

and national lists,“Block ’em” prevents<br />

unwanted, unidentified telemarketing calls<br />

from getting through to a consumer’s<br />

home phone.“If a telemarketer calls your<br />

house, and you have this service, and it recognizes<br />

the number as being a telemarketer,<br />

it automatically adds your phone<br />

number to that company’s personal ‘do not<br />

call’ list,” explains Mozden.<br />

Customers talk back<br />

As much as people complain about<br />

advertising — all the junk mail, spam and<br />

telemarketing calls — they really do<br />

want to be in the marketing loop, says<br />

Michael R. Solomon, in his book,<br />

“Conquering Consumerspace: Marketing<br />

Strategies for a Branded World.”<br />

(www.amanet.org/books/catalog).<br />

Rather than “passive pawns at the<br />

receiving end of a sales pitch, consumers<br />

are control freaks,” says Solomon.<br />

“We enjoy the feeling of power that<br />

comes from having input into what we<br />

do, see and buy — even if it just means<br />

getting to vote on a candy flavor,” as<br />

Lifesavers demonstrated several years ago<br />

when the company threatened to eliminate<br />

the pineapple flavor in its popular<br />

candy and more than 400,000 people rallied<br />

to “save” it.<br />

Studies show a correlation between<br />

good health and feeling in control, he<br />

says.“We want to be involved, we want to<br />

know if we’re having an impact and we<br />

hunger for the validation that comes from<br />

making the ‘correct selections.’”<br />

Fast Facts —<br />

Telemarketing and Blast Fax<br />

FCC Changes Fax Rule Again<br />

Regarding Established Business<br />

Relationships<br />

The Federal Communications Commission (FCC)<br />

last month announced that it was extending the<br />

Aug. 25, 2003, deadline for companies to get<br />

their customers’ prior written permission before<br />

sending them commercial faxes until Jan. 1,<br />

2005. The FCC’s August 18 order “extend[s],<br />

until Jan. 1, 2005, the effective date of our determination<br />

that an established business relationship<br />

will no longer be sufficient to show that an<br />

individual or business has given express permission<br />

to receive unsolicited facsimile advertisements.”<br />

Previously, the FCC — as part of its<br />

recently announced changes to the Telephone<br />

Consumer Protection Act of 1991 (TCPA) – had<br />

changed TCPA rules so that all commercial faxes<br />

were prohibited unless the sender had the recipient’s<br />

prior written permission to send the fax —<br />

even if the sender was faxing a consumer or business<br />

with whom it had an existing business relationship<br />

— beginning on August 25. For the FCC’s<br />

order, go to<br />

hraunfoss.fcc.gov/edocs_public/attachmatch/FCC<br />

-03-208A1.doc.<br />

New FCC rule regarding voice mail<br />

The Direct Marketing Association (The DMA) is<br />

giving notice to members of a new Federal<br />

Communications Commission (FCC) rule that<br />

impacts marketers who employ a “live” operator<br />

to leave either a personal or a pre-recorded commercial<br />

message on prospective customers’<br />

voicemail when the person is unavailable. The<br />

Association is urging members affected by the<br />

change to contact FCC staff immediately.<br />

The FCC’s recent amendments to the Telephone<br />

Consumer Protection Act of 1991, which were<br />

announced on June 26 and took effect on Aug.<br />

25, 2003, included a little-noticed provision that<br />

prohibits for-profit companies from leaving commercial<br />

messages on non-customers’ voicemail.<br />

In particular, the Commission’s rules now forbid<br />

almost all uses of prerecorded messages — even<br />

to reach people who are not on the Federal Trade<br />

Commission’s (FTC) National Do Not Call Registry,<br />

which opened its doors on June 27.<br />

Moreover, the new FCC rule forbids the use of a<br />

prerecorded message even when the message<br />

does not constitute “unsolicited advertising.”<br />

For example, the most significant change from<br />

the FCC’s previous rules is that prerecorded messages<br />

that invite customers to call back in order<br />

to meet with a potential vendor of goods, property,<br />

or services are now banned.<br />

Consequently, any entity – such as insurance<br />

companies, mortgage companies, resort timeshare<br />

providers, home improvement contractors,<br />

personal health and self-improvement – that previously<br />

used prerecorded messages in an effort to<br />

generate interest from prospective customers can<br />

no longer do so unless it fits within one of the<br />

five narrow exceptions listed below:<br />

1. Made for emergency purposes;<br />

2. Not made for a commercial purpose;<br />

3. Made for a commercial purpose but<br />

does nothing more than leave a name and<br />

call-back number;<br />

4. Made to a person with whom the caller has<br />

an existing, established business relationship; or<br />

5. Made by or on behalf of a tax-exempt<br />

organization.<br />

Source: The Direct Marketing Association, www.the-dma.org<br />

Statistics —<br />

Direct Mail and Spam<br />

Weight of paper in U.S. municipal solid waste in<br />

1980: 55 million tons<br />

Weight of paper in U.S. municipal solid waste in<br />

1999: 87.5 million tons<br />

Number of trees it takes to make a ton of paper:<br />

24<br />

Weight of catalogs and other direct mailings in<br />

the U.S. municipal solid waste stream in 1999:<br />

5.6 million tons<br />

Rate at which bulk mail was recycled in 1999:<br />

22 percent<br />

Number of garbage trucks it would take to haul<br />

away all the unrecycled junk mail in the U.S. to<br />

landfills and incinerators each year: 340,000<br />

Typical weight of 4 elephants:<br />

17.8 tons<br />

Amount of bulk mail delivered annually by each<br />

of the U.S. Postal Service's 293,000 letter carriers:<br />

17.8 tons<br />

Amount of time the average American spends<br />

opening bulk mail over the course of his or her<br />

life: 8 months<br />

Percentage of bulk mail that is thrown away<br />

unopened: 44 percent<br />

Money spent by U.S. companies on direct mail<br />

in 1993: $27.3 billion<br />

Money spent by U.S. companies on direct mail<br />

in 1998: $39.3 billion<br />

Tax dollars spent to dispose of junk mail:<br />

$320 million<br />

Pieces of bulk mail sent by U.S. nonprofits in<br />

one year: 12 billion<br />

Amount donated to nonprofits in response to<br />

those bulk mailings: $50 billion<br />

Source: www.newdream.org<br />

SPAM STATISTICS<br />

In 1999, the average consumer received 40<br />

pieces of spam. By 2005, Jupiter estimates, the<br />

total is likely to soar to 2000.<br />

■ America Online estimates that spam<br />

already accounts for more than 30 percent<br />

of e-mail to its members – as many as 24<br />

million messages a day.<br />

■ Seventy-four percent of customers<br />

believe that their ISPs should be responsible<br />

for fixing spam problems.<br />

■ Seven percent of ISP churn was directly<br />

attributed to spam.<br />

■ Thirty-six percent of e-mail users would<br />

switch ISPs in order to reduce the flow of<br />

spam they received.<br />

■ Twenty-four percent of users would be willing<br />

to pay an incremental for spam blocking.<br />

■ AOL alone receives 250,000 spam-related<br />

complaints every day.<br />

■ Nearly $2 of each customer's monthly bill can<br />

be attributed to electronic junk mail and other<br />

forms of spam.<br />

Source: www.anti-spam-software.com


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 49<br />

Alone<br />

continued from page one<br />

By Stephanie Phillips Taggart<br />

They are everywhere you look — marketing<br />

messages.<br />

Today, they are even popping up where<br />

you least expect it — the bottom of golf<br />

holes, supermarket floors, cell phones, taxi<br />

cab roofs, fresh fruit, on the boxer shorts<br />

of a prize fighter and even on urinals.<br />

Messages displayed on novel mediums<br />

are called “off the wall” or nontraditional<br />

forms of advertising.<br />

This type of marketing is gaining popularity,<br />

and many advertisers say it helps<br />

them stand out among the advertising glut<br />

of traditional media. But just how effective<br />

is nontraditional advertising, and is it<br />

worthwhile for advertisers to pursue?<br />

Michael P. Beiter, general manager of<br />

Lamar Advertising, an outdoor advertising<br />

company,Williamsport, says that although<br />

off the wall advertising is effective, it is not<br />

for every advertiser.<br />

“Often times national advertisers or<br />

local large advertisers are the ones to<br />

information and target us. I don’t think<br />

most of us mind much of that.”<br />

But debate continues on where public<br />

knowledge ends and privacy begins.<br />

Privacy advocates gather steam to regulate<br />

the gathering and sale of information<br />

to curb the onslaught of spammers<br />

and other uninvited solicitations.<br />

An overwhelming response to signups<br />

for the “Do-Not-Call” list reveals the<br />

public’s cry for relief from unwanted<br />

telemarketing solicitations.<br />

According to Forrester Research, 90<br />

percent of consumers want the right<br />

to control how their personal information<br />

is used.<br />

“If you have a magazine subscription,<br />

there is a good chance somebody is buying<br />

your name,” says Gaetan Giannini,<br />

president of G2 Integrated Marketing<br />

with offices in Laurys Station and<br />

Stroudsburg.“It’s a good way to target<br />

market. If you get Golf Times, it’s a good<br />

chance you golf.Any time you fill out an<br />

application or a survey and don’t specifically<br />

say this information is confidential<br />

and cannot be reused, you have in effect<br />

given the OK to do it.”<br />

Privacy concerns are a gray area.<br />

The question becomes: where does use<br />

become abuse? While marketers provide<br />

helpful information, sometimes their<br />

methods can be intrusive or annoying.<br />

“I value my leisure time at home and<br />

often get a barrage of phone calls from<br />

telemarketers,” says Dean Hosier, marketing<br />

manager for PenTeleData, an Internet<br />

service provider in Palmerton, Carbon<br />

County.“However, I’ve accepted some of<br />

these offers from various companies.<br />

These personal forms of communication<br />

with the consumer have been proven to<br />

be very effective forms of advertising.”<br />

Effective or not, statistics show an estimated<br />

74 percent of Americans support a<br />

“do-not-spam” registry.<br />

Advocates know enforcement may be<br />

elusive, so the burden rests on each of us<br />

to take steps to ensure our own privacy.<br />

“In many cases you have reputable companies<br />

giving the consumer an ‘opt out’<br />

option on receiving future e-mail,” says<br />

Hosier.“In other cases, you have companies<br />

or individuals using mass mailing<br />

tactics whereby when an individual<br />

opts out, they have now actually given<br />

away their real e-mail address, adding<br />

to the consumer’s current problem.”<br />

In addition, viruses and worms can<br />

be used to pull arbitrary information<br />

from your computer, and spammers<br />

and hackers use such tools to harvest e-<br />

mail addresses. E-mail addresses can also<br />

be pulled from newsgroup posts, so it<br />

pays to weigh your options carefully.<br />

“As in most things,there is a trade-off<br />

regarding how much a person values his<br />

privacy and how convenient he wants his<br />

online experience,”says Chris Kruslicky,<br />

information security specialist for<br />

PenTeleData.“Those who choose convenience<br />

will have their online actions noted<br />

by marketing firms,such as the famous<br />

case of DoubleClick,and more recently<br />

via any number of Spyware products’<br />

‘phone-home’features.Those who choose<br />

not to have their online activities recorded<br />

will need to be diligent about things like<br />

Internet/browser settings,and forego the<br />

special offers and online contests that<br />

require personally identifiable information.”<br />

Another controversy in the privacy battle<br />

includes the use of ‘cookies’ — and<br />

they’re not chocolate chip.<br />

“Generally speaking, what the cookies<br />

are telling a Web site is where you have<br />

been,” Ed Redding, general manager of<br />

R&D Communications, Pine Grove,<br />

Schuylkill County.“A cookie remains from<br />

the site you previously visited. So the<br />

next site essentially gets a view of your<br />

browsing and shopping habits and, in<br />

some cases — depending on the sophistication<br />

for that particular Web site — the<br />

site can serve up pages of information<br />

that are sensitive to the places where<br />

you’ve been.”<br />

Privacy advocates consider cookies spying,<br />

but marketers disagree.“What merchants<br />

and marketers are trying to do is<br />

nothing more than a good retail clerk<br />

would in the store: get a sense of what<br />

you’re looking for,” says Redding.“It could<br />

be painted as being insidious but it’s really<br />

(what) people have always done in<br />

business to answer customers’ needs.”<br />

But debate continues.<br />

“I think that all legitimate business people<br />

have no interest in, and there is no<br />

use this type of marketing, because it<br />

won’t be effective unless a brand has<br />

been previously established. Don’t put<br />

the cart before the horse, so to speak.<br />

You want people to have familiarity with<br />

your product to avoid confusion,” he<br />

said.“When you are doing something off<br />

the wall, it is good to add on to the traditional<br />

media people use. Start with<br />

newspaper, television, outdoor, radio and<br />

direct mail advertising and then, if there<br />

is any money left over, you can use nontraditional<br />

media.”<br />

Fred Bertino, president and chief creative<br />

officer of Hill, Holliday, Connors,<br />

Cosmopulos Inc., a Boston-based advertising<br />

firm stated in an Inc. magazine article<br />

entitled “Upstarts: Nontraditional Ads,” that<br />

nontraditional advertising should be used<br />

as a supplement to traditional advertising,<br />

because the smartest brand-building campaigns<br />

express one core idea across many<br />

points of consumer contact.<br />

However, if “out of the box” marketing<br />

is used as a supplement, the additional<br />

TELEMARKETING STATISTICS<br />

US Department of Percent of the Number<br />

2000 Labor Estimate of the Working Population Unique<br />

Census Number of People Engaged in Cities &<br />

Working Employed in the Outbound Town<br />

2000 Census Pop. State in Tele- Telemarketing which<br />

State Population Non Agri. marketing for a fee Telemk.<br />

ALASKA 634,892 100,500 350 0.35% 3<br />

ALABAMA 4,454,356 1,900,200 3,260 0.17% 14<br />

ARKANSAS 2,692,090 1,156,800 5,040 0.44% 15<br />

ARIZONA 5,307,331 2,239,600 12,870 0.57% 15<br />

CALIFORNIA 34,501,130 14,658,700 40,040 0.27% 148<br />

COLORADO 4,417,714 2,198,700 13,340 0.61% 28<br />

CONNECTICUT 3,425,074 1,679,300 3,390 0.20% 14<br />

WASHINGTON, DC 571,822 402,372 2,330 0.58% 1<br />

DELAWARE 796,165 417,400 260 0.06% 4<br />

FLORIDA 16,396,515 7,193,600 44,850 0.62% 80<br />

GEORGIA 8,383,915 3,893,900 11,140 0.29% 30<br />

HAWAII 1,224,398 551,000 790 0.14% 1<br />

IOWA 2,923,179 1,463,100 10,880 0.74% 57<br />

IDAHO 1,321,006 567,300 2,590 0.46% 6<br />

ILLINOIS 12,482,301 5,931,400 17,060 0.29% 90<br />

INDIANA 6,114,745 2,896,100 10,220 0.35% 25<br />

KANSAS 2,694,641 1,363,800 3,170 0.23% 17<br />

KENTUCKY 4,065,556 1,827,400 3,950 0.22% 16<br />

LOUISIANA 4,465,430 1,929,700 6,940 0.36% 7<br />

MASSACHUSETTS 6,379,304 3,294,300 10,330 0.31% 43<br />

MARYLAND 5,375,156 2,454,000 12,170 0.50% 31<br />

MAINE 1,286,670 611,700 4,190 0.68% 26<br />

MICHIGAN 9,990,817 4,543,100 9,900 0.22% 46<br />

MINNESOTA 4,972,294 2,659,900 9,080 0.34% 28<br />

MISSOURI 5,629,707 2,687,600 10,300 0.38% 32<br />

MISSISSIPPI 2,858,029 1,125,400 1,210 0.11% 10<br />

MONTANA 904,433 393,600 580 0.15% 12<br />

NO CAROLINA 8,186,268 3,879,400 6,680 0.17% 29<br />

NORTH DAKOTA 634,448 331,500 2,950 0.89% 19<br />

NEBRASKA 1,713,235 912,400 7,000 0.77% 29<br />

NEW HAMPSHIRE 1,259,181 627,100 1,700 0.27% 10<br />

NEW JERSEY 8,484,431 4,007,100 11,030 0.28% 80<br />

NEW MEXICO 1,829,146 760,500 3,330 0.44% 9<br />

NEVADA 2,106,074 1,073,000 2,110 0.20% 6<br />

NEW YORK 19,011,378 8,538,000 26,710 0.31% 68<br />

OHIO 11,373,541 5,516,100 14,140 0.26% 56<br />

OKLAHOMA 3,460,097 1,519,800 9,100 0.60% 16<br />

OREGON 3,472,867 1,581,200 4,580 0.29% 15<br />

PENNSYLVANIA 12,287,150 5,647,400 21,370 0.38% 83<br />

PUERTO RICO 1,390 1<br />

RHODE ISLAND 1,058,920 484,800 1,880 0.39% 6<br />

SOUTH CAROLINA 4,063,011 1,829,200 4,260 0.23% 12<br />

SOUTH DAKOTA 756,600 380,800 1,190 0.31% 10<br />

TENNESSEE 5,740,021 2,706,000 7,930 0.29% 19<br />

TEXAS 21,325,018 9,559,500 48,570 0.51% 75<br />

UTAH 2,269,789 1,067,000 4,020 0.38% 15<br />

VIRGINIA 7,187,734 3,504,100 10,820 0.31% 33<br />

VERMONT 613,090 296,600 320 0.11% 6<br />

WASHINGTON 5,987,973 2,650,500 6,250 0.24% 24<br />

WISCONSIN 5,401,906 2,827,500 8,970 0.32% 25<br />

WEST VIRGINIA 1,801,916 730,900 5,340 0.73% 14<br />

WYOMING 494,423 249,400 1,250 0.50% 3<br />

Source: Direct Marketing Association, The Faces and Places of Outbound Teleservices in the United States<br />

economic justification for, any invasion of<br />

privacy,” says Redding.“In and of itself,<br />

the recording via cookies is not very<br />

important and certainly no invasion of<br />

privacy. But a person who has become<br />

sensitized to the issue, or who may be a<br />

recent victim of identity theft, may find<br />

that an egregious invasion. Privacy is in<br />

cost in these nontraditional mediums will<br />

be staggering, suggests Bertino, pointing<br />

out that advertisers who use “off the<br />

wall” advertising usually have excessive<br />

marketing budgets.<br />

Dennis Sullivan, president, Nextt Media, a<br />

full service advertising agency located in<br />

Williamsport said that although the cost of<br />

nontraditional advertising varies from campaign<br />

to campaign, creative mediums<br />

don’t necessarily mean big dollars.<br />

“You can still be creative and innovative<br />

and stand out using a less expensive<br />

avenue than traditional forms of advertising,”<br />

he said.<br />

No matter how expensive or inexpensive<br />

this type of “off the wall” marketing can<br />

be, spending any amount of money may<br />

be worthwhile if it works.<br />

“Nontraditional advertising is here to<br />

stay, because it works. If it didn’t work, no<br />

one would spend the money to place the<br />

ad. As long as it works and has an influence,<br />

marketers will be placing their mes-<br />

the eye of the beholder.”<br />

The Small Business Administration<br />

(www.sba.gov/ privacy.html) provides a<br />

comprehensive model privacy policy.<br />

Its final words provide useful insight<br />

for consumers and business alike:“Be<br />

informed.You are the best qualified to<br />

protect your own privacy.”<br />

Advertising’s extreme sport: ‘off the wall’ and ‘in your face’ ad placement<br />

Off the wall continues on next page<br />

Advertisers are<br />

coming up with<br />

ever-more inventive<br />

ways to reach the<br />

consumer.<br />

Photo by Bob Urban


50 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Off the wall<br />

continued from previous page<br />

sage in unique places. If someone asked<br />

me to place their name on an elephant,<br />

I’d tell them,‘I’ll quote you a price for<br />

that,’” said Jonathan Balester, owner/sales<br />

consultant Abba Advertising Products,<br />

Shavertown, who said he made his company’s<br />

slogan “We will put your name on<br />

anything,” because he saw the nontraditional<br />

trend “catching on.”<br />

An elephant bearing a marketing message<br />

may very well grab your attention,<br />

but something a little simpler may be just<br />

as effective.<br />

When Beiter, visited the First Union<br />

Center in Philadelphia, he saw something<br />

that caught his attention — something that<br />

stood out from the many marketing messages<br />

at the center — an advertisement on<br />

the stadium’s turnstiles.<br />

“I thought the placement was not only<br />

effective, but interesting. It blows my mind<br />

By Gaetan Giannini<br />

I have been asked recently why marketers<br />

have become so aggressive. The<br />

answer starts with the “New Economy.”<br />

Not the high-tech, bubble-riding economy<br />

envisioned in the 90s, but the sober<br />

economy of the new reality<br />

— this “new reality” being a<br />

long span of modest economic<br />

activity, rather than a<br />

90s-like boom or a<br />

Depression-like bust.We will<br />

all need to work harder and<br />

be smarter to succeed.<br />

The tech boom did affect<br />

the world of marketing:<br />

■ First, by creating some<br />

outstanding new avenues for<br />

communication, and vastly<br />

improving existing ones.<br />

These innovations made the<br />

world a much smaller place that operates<br />

at a much faster pace.Technology, especially<br />

communications, has leveled the<br />

playing field by providing even the smallest<br />

businesses an affordable means to get<br />

their message to prospective customers.<br />

■ Secondly, the burst of the tech bubble,<br />

slowed the global economy to a<br />

crawl, and created a large pool of unemployed,<br />

savvy professionals. Being used<br />

to accomplishment and a healthy paycheck,<br />

many of these folks contracted the<br />

entrepreneur bug and joined the already<br />

burgeoning pool of fledgling American<br />

industrialists by venturing into their own<br />

businesses. This cycle has changed the<br />

business world as we know it.<br />

There are more companies competing<br />

for a piece of a shrinking economic pie<br />

that has been spread to every corner of<br />

the world. To add to the challenge, we<br />

now measure changes in the market<br />

place in hours and days, instead of<br />

months and years.<br />

When we look at all that has happened<br />

in the past decade it is no wonder that<br />

marketers have become aggressive. It is<br />

truly a matter of survival. Let’s not forget,<br />

however, that marketers have always<br />

been aggressive, and many of the most<br />

significant technological advances have<br />

that it would go that far,” he said.“Another<br />

nontraditional ad that I recently saw was<br />

right here in Williamsport. I was at the<br />

Weis Market the other day and saw photographic<br />

ads on the floor. They caught<br />

my eye and were very well done.”<br />

Supermarket floors and turnstiles may<br />

seem acceptable places to advertise, but<br />

Sullivan said some places that advertisers<br />

market may be questionable.<br />

“In the early 90s, I was in New York<br />

City, and I saw an advertisement on urinal<br />

strainers. Being in the business, I really<br />

appreciate creativity in getting the message<br />

across, but unfortunately, in some<br />

instances, good taste has taken a back<br />

seat to the creativity. I’d like to see people<br />

led to changes in the way we market. We<br />

can go all the way back to the wheel —<br />

it let our recently evolved ancestors get<br />

more of their goods to more of their<br />

neighbors in less time. Some other obvious<br />

examples are: Gutenberg’s printing<br />

press; automated travel (planes, trains,<br />

automobiles); telephone and<br />

telegraph; motion pictures;<br />

TV; computers, fax, Internet<br />

...so, we should not think<br />

that we are really experiencing<br />

something new, but just<br />

the next step in the evolution<br />

of commerce.<br />

What’s different about the<br />

present age is the new way<br />

we are criticizing marketing<br />

and advertising. In the 20th<br />

century we questioned the<br />

content of marketing and<br />

advertising. That is, are the<br />

messages truthful, ethical, and appropriate<br />

for their intended audience,?<br />

Today, the hot issues are not so much<br />

the content of the messages, but the<br />

method in which they are delivered.<br />

Specifically, has the delivery of these<br />

commercial messages become an intrusion<br />

on the consumer’s privacy?<br />

With traditional media (print and broadcast)<br />

the rules had been pretty clear. We<br />

implicitly agreed to suffer through commercial<br />

messages in exchange for content<br />

(entertainment, news, sports).<br />

With other media, especially Internet,<br />

direct mail and telephone, there is no<br />

implied exchange and, without that consent,<br />

many consumers feel that these<br />

methods of marketing violate their right<br />

to privacy. (Telemarketing and spam draw<br />

the most ire because they come unsolicited,<br />

and require your attention as soon as<br />

they arrive. Mail can wait until you are<br />

ready to sort through it.)<br />

The facts of the whole matter are a bit<br />

of a paradox. Any time we are force fed<br />

information we can legitimately claim an<br />

intrusion on our personal space of mind.<br />

On the other hand, we all rely on the<br />

results generated by these marketing<br />

efforts for our livelihoods.<br />

Unless someone buys the products,<br />

services or ideas that our employers are<br />

put more creative effort into the message<br />

instead of location,” he said.<br />

Dave Schwartz, vice president of marketing<br />

and communications, Ideaworks<br />

Marketing and Design, Plymouth, who has<br />

also encountered a similar ad locally said,<br />

“A question that needs to be on advertisers’<br />

and marketers’ minds is,‘Is it wise to<br />

invade peoples’ privacy?’You may be doing<br />

more harm than good.Another example of<br />

this is the pop up advertisements on the<br />

Internet. I’ll go to an information-based<br />

Web page and six to eight pop up window<br />

ads will appear for things like mortgage<br />

rates and vacation packages. It might be a<br />

great deal, but chances are that I am not<br />

going to use it because I’ve just gotten<br />

selling, we don’t get a paycheck.<br />

So, with overloaded and annoyed consumers<br />

on one side, and companies desperate<br />

for sales and growth on the other,<br />

what can be done to bridge this chasm?<br />

The answer is deceptively simple: Go<br />

back to basics.<br />

When we look closely we find that consumers<br />

do want to be marketed to, just<br />

not for all things from every company.<br />

Consumers will accept marketing for<br />

goods and services that they need or are<br />

interested in.They are even more accepting<br />

if it is on their terms, is somewhat<br />

entertaining, or contains an offer of real<br />

value to them.<br />

Successful companies in this century<br />

will be using personalized messages and<br />

images via a mix of media to educate and<br />

inform a laser-targeted audience of customers<br />

and prospects, thereby beginning<br />

to cultivate a relationship with these market<br />

segments, and creating value in their<br />

brand.We will find many companies looking<br />

not for the broadest markets for their<br />

sales, but the deepest.<br />

They will be asking themselves,“Where<br />

can we bring the most value to the customer?”<br />

rather than,“Where can we get<br />

the most volume?”<br />

This approach will build a loyal, longterm<br />

customer base that is willing to pay<br />

more for a product or service, rather than<br />

a fickle customer base that is willing to<br />

change brands on small differences in<br />

price or with the ebb and flow of fads.<br />

So business owners and marketers, take<br />

heart. The recent public outcry against<br />

certain types of marketing is not a signal<br />

to stop marketing. It is a signal to start<br />

marketing better. An intelligent, longterm<br />

approach to the right audience(s)<br />

will yield success without alienating<br />

clients or prospects.<br />

Gaetan Giannini is president of G2<br />

Integrated Marketing and an adjunct<br />

professor of marketing and advertising<br />

at East Stroudsburg University. He is<br />

also an adjunct instructor for the<br />

Manufacturer’s Association of Berks<br />

County, and on the Business Advisory<br />

Committee of Ben Franklin Technology<br />

Partners. E-mail him at<br />

gaetan@g2marketing.biz.<br />

bombarded by advertisements.”<br />

“Off the wall” advertising is designed to<br />

break through the advertising bombardment,<br />

but Schwartz points out,“the more<br />

you can put the message in front of people,<br />

the more likely they are to recognize<br />

your product.The flip side to this is that<br />

the audience may have sensory overload<br />

— even if you use nontraditional media,<br />

but if you do choose to place an advertisement<br />

using a nontraditional medium, it<br />

may catch customers’ attention longer and<br />

you might have a better chance of the consumer<br />

recognizing your product.”<br />

More and more marketers seem to be<br />

taking the chance and going out on a<br />

limb to gain consumers’ attention by<br />

using off the wall marketing. Who knows<br />

what they will think of next, but as<br />

Schwartz said, “There is always going to<br />

be something new in advertising.That is<br />

the nature of the beast. What is considered<br />

nontraditional now is eventually<br />

going to become traditional . . . whether it<br />

takes a month, a year, a decade.”<br />

Tech boom has marketers looking for ‘deeper’ markets<br />

Giannini<br />

“Off the wall” advertising is designed to break through the<br />

advertising bombardment. “The more you can put the message<br />

in front of people, the more likely they are to recognize<br />

your product.”<br />

— Dave Schwartz, Ideaworks Marketing and Design, Plymouth<br />

How to be heard<br />

above the marketing din<br />

Once a company embraces the concept<br />

of value-rich target marketing, they will<br />

still have a major challenge — how to<br />

stand out in the crowd.<br />

Here are just a few tips:<br />

■ Micro-target.<br />

Do your homework to find out which<br />

consumers find the most value in your<br />

product, service or idea.<br />

■ Mix up the media.<br />

Pursue this smaller, more valuable audience<br />

using a mix of media appropriate<br />

to their preferences and styles. It is<br />

more effective to have an audience-specific<br />

message that appears to be everywhere<br />

than it is to have a generic message<br />

that is only in one or two places.<br />

■ Place marketing and media strategically.<br />

Marketing has the most impact when it<br />

appears at the same time that a prospective<br />

customer is thinking about the problem<br />

that your product or service solves,<br />

or the need that it fulfills.<br />

■ It’s a marathon, not a sprint.<br />

The marketing axiom that it takes five<br />

to 10 exposures to your message before<br />

the average consumer will begin to identify<br />

with it is true. So, when you are getting<br />

tired of a given messages, you can<br />

assume that the prospective customers<br />

are just starting to absorb it.<br />

■ Stay on message.<br />

It is easy, and quite common for companies<br />

to have different messages and different<br />

looks on every marketing piece<br />

they produce. Once you have found a<br />

message and image that conveys the<br />

value of your company to its customers,<br />

make sure it is pervasive.<br />

■ Be smart, have fun.<br />

Marketing pieces that educate or<br />

entertain work best. They are often kept<br />

or passed around to others, which will<br />

increase effectiveness exponentially. So<br />

get creative!<br />

— Gaetan Giannini


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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 51


52 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Accreditations<br />

The Pennsylvania Small Business Development<br />

Centers were awarded full accreditation from the<br />

national Association of Small Business Development<br />

Centers. The review process, mandated by<br />

Congress, is based on a strict set of standards guided<br />

by the Malcolm Baldridge Quality Awards to<br />

ensure that SBDC programs are operating efficiently<br />

and effectively. As part of its findings, the accreditation<br />

team indicated the Pennsylvania SBDCs have<br />

numerous strengths including its quality control<br />

process, the impact of its client successes and its<br />

remarkable return on investment.<br />

Easter Seals Eastern Pennsylvania (ESEP)<br />

announced that it has been accredited by the<br />

Commission for Accreditation of Rehabilitation<br />

Facilities (CARF) for a period of three years.<br />

CARF is an independent, not-for-profit accrediting<br />

body that has established consumer-focused standards<br />

to help organizations measure and improve<br />

the quality of their programs and services.<br />

Pennsylvania College of Technology's bachelor<br />

degree nursing and certificate practical nursing<br />

majors have received full accreditation from the<br />

National League for Nursing Accrediting Commission.<br />

By earning the designation, those two majors join<br />

the College's associate-degree nursing<br />

major, which has been fully accredited by the NLNAC<br />

since 1993.<br />

Achievements<br />

East Penn Manufacturing, Lyon Station, proudly<br />

accepted the 2002 CARQUEST Outstanding Order Fill<br />

Award on March 26. In qualifying for this award, East<br />

Penn achieved a 96.4 percent rate in timely and<br />

accurate order filling. East Penn supplies battery<br />

accessories for CARQUEST auto parts stores including<br />

battery cables and terminal protection products,<br />

delivering to approximately 40 distribution centers.<br />

East Penn is able to provide accurate and on-time<br />

deliveries utilizing its extensive distribution capabilities.<br />

The Inn at Turkey Hill has received Wine Spectator<br />

magazine’s “award of excellence” for its 2003 wine<br />

list. The Inn at Turkey Hill is a country-style inn located<br />

at Exit 236 off of I 80 in Bloomsburg. Wine<br />

Spectator magazine’s award of excellence is given to<br />

restaurants that offer a wine list that includes wines<br />

appropriate to its cuisine and an ambience that<br />

appeals to a wide range of wine lovers. The award of<br />

excellence designates lists that offer a well-chosen<br />

selection of quality wine producers, as well as thematic<br />

match to the menu in both price and style.<br />

Also, the Inn at Turkey Hill has also been accepted<br />

into the Select Registry of Distinguished Inns of<br />

North America. Select Registry is an association of<br />

over 400 inns and bed-and-breakfasts throughout<br />

the United States and Canada. “Preference, distinction,<br />

choice and authenticity” establish members as<br />

select properties that exceed expectations when it<br />

comes to lodging. Visit innatturkeyhill.com or call<br />

(570) 387-1500.<br />

Larson Design Group Inc. (LDG) environmental sciences<br />

department head Jonathan R. Klotz presented<br />

at the recent World Water and Environmental<br />

Resources Congress 2003 in Philadelphia. His presentation,<br />

“What is Fluvial Geomorphology? What is<br />

Natural Channel Design?” provided an overview of<br />

this special science of stream channel restoration.<br />

Fluvial geomorphology applies engineering, geology,<br />

biology, hydrology, soil science, and other specific<br />

disciplines to work naturally with streams instead of<br />

controlling them. Klotz also presented, “Stream<br />

Restoration in an Urban Park Setting,” which<br />

explored the use of fluvial geomorphology in the<br />

restoration of Miller’s Run in Loyalsock<br />

Township.LDG is headquartered in Williamsport.<br />

Jeffrey Metz, vice president of operations for<br />

Northeast Restaurant Group, was honored by the<br />

Pennsylvania Restaurant Association as a state winner<br />

for the fifth annual Restaurant Neighbor Award.<br />

Northeast Restaurant Group is a licensed T.G.I.,<br />

Friday’s Inc. franchisee that operates nine Friday’s<br />

restaurants in Wilkes-Barre, Quakertown and<br />

Williamsport, Pennsylvania and Toms River, Atlantic<br />

City, Brick, Somers Point, Manahawkin and<br />

Turnersville, New Jersey. The Restaurant Neighbor<br />

Award is a national program established by the<br />

National Restaurant Association to honor and recognize<br />

restaurateurs for outstanding community involvement<br />

and to inspire other restaurant operators and<br />

owners to do what they can in their respective communities.For<br />

more information, visit<br />

www.tgifridays.com.<br />

Shamokin area entrepreneur Linda Procopio was<br />

on the speaker's podium with the director of the<br />

Pennsylvania Department of Community and<br />

Economic Development, Dennis Yablonsky, at<br />

Bucknell University's Small Business and<br />

Development Center (SBDC) 25th Anniversary<br />

Celebration August 11. Procopio, managing partner<br />

of Procopio and Associates Fundraising, is celebrating<br />

her own corporate anniversary in August; it’s<br />

been one year since she established her company.<br />

Procopio and Associates Fundraising specializes in<br />

raising funds and writing grant proposals for nonprofit<br />

initiatives in the area. Procopio's speech at the<br />

SBDC Anniversary Celebration detailed her struggle<br />

to make her fledgling company profitable. It will also<br />

allowed her to publicly thank the SBDC for their help<br />

in providing her with legal, accounting, and marketing<br />

assistance in the early months of the company's<br />

founding.<br />

Outstanding product knowledge and client service<br />

have enabled George R. Shadie, of New York Life<br />

Insurance, Wilkes-Barre, to earn membership in the<br />

prestigious Million Dollar Round Table (MDRT).<br />

Shadie, is a nine-year MDRT member. He is also an<br />

assistant director of the PGA Committee, which oversees<br />

the operations of the annual meeting.<br />

Achieving membership in MDRT is a distinguishing<br />

career milestone, attained only by those who have<br />

demonstrated exceptional professional knowledge,<br />

expertise and client service. The Round Table’s<br />

membership represents the top life insurance and<br />

financial service professionals worldwide.<br />

MaTech (Machining Technologies) Inc., a firm that<br />

sponsors internships for Pennsylvania College of<br />

Technology students and employs five Penn College<br />

graduates, was presented with a “Mentorship<br />

Award” on August 9 at Summer Commencement ceremonies.<br />

Representatives of the Hebron, Md.-based<br />

company, which manufactures machined parts,<br />

assemblies and subassemblies for the defense,<br />

microwave telecommunications and poultry-automation<br />

industries, were honored at the ceremonies in<br />

the Community Arts Center in Williamsport. The<br />

Mentorship Award, which was established in 2002,<br />

recognizes alumni and businesses that have made a<br />

significant or ongoing contribution to the education<br />

and development of Penn College students. MaTech<br />

has sponsored internships for Penn College students<br />

since 1999 - as many as six per summer. This program<br />

recently expanded to include interns from other<br />

institutions, including The Pennsylvania State<br />

University. Penn College is a special-mission affiliate<br />

of Penn State. For more information about Penn<br />

College, visit www.pct.edu on the Web or call tollfree,<br />

(800) 367-9222.<br />

The recent bartender championships, held at all<br />

Northeast Restaurant Group-owned T.G.I. Friday’s,<br />

were a resounding success—raising more than<br />

$28,000 for various charities. Northeast Restaurant<br />

Group, owned by Metz Enterprises, is a licensed<br />

T.G.I. Friday’s, Inc. franchisee that operates Friday’s<br />

restaurants in Toms River, Atlantic City, Brick,<br />

Somers Point, Manahawkin and Turnersville, New<br />

Jersey as well as Wilkes-Barre, Quakertown and<br />

Williamsport. The list of champions, along with the<br />

money raised for their charity, includes: Rob Bakunas<br />

of the Wilkes-Barre location with $8,000 raised for<br />

the Make a Wish Foundation; Joel Albert of the<br />

Williamsport location with $3,700 raised for the<br />

Make a Wish Foundation; Henry Hufnage of the<br />

Quakertown location with $2,800 raised for Make a<br />

Wish Foundation; Fran Kramer of the Toms River,<br />

New Jersey location with $5,000 raised for Dover<br />

Township Police Vest-A-Cop; Brian Harris of the Brick,<br />

New Jersey location with $3,500 raised for Brick<br />

Vest-A-Cop; Dan Rooney, the recent winner of corporate<br />

T.G.I. Friday’s Best Flair Bartender in the USA,<br />

of the Somers Point, New Jersey location with<br />

$2,200 raised for the March of Dimes; Jay Morris of<br />

the Atlantic City, New Jersey location with $1,500<br />

raised for the March of Dimes, and Raun Lynch of<br />

the Turnersville, New Jersey location with $1,500<br />

raised for the American Cancer Society. The cancer<br />

society will in turn present the money raised at the<br />

Turnersville location to a former Friday’s employee<br />

who had to leave work to take care of her husband<br />

who has been diagnosed with cancer. Turnersville<br />

and Somers Point also held a tandem team bartender<br />

competition, and the winners were Erin<br />

Morrone and Paul Soltys in Turnersville and Dan and<br />

Ken Rooney in Somers Point.<br />

A soldier in the Communications Security and<br />

Tactical Missile Systems Directorate at Tobyhanna<br />

Army Department has been named the U.S. Army<br />

Communications-Electronics Command (CECOM)<br />

Non-Commissioned Officer (NCO) of the Year (fiscal<br />

year 2003).Sgt. William Tucker, a communications<br />

security repair technician, earned the award after<br />

winning CECOM Soldier of the Quarter (1st quarter,<br />

fiscal year 2003). A native of Jackpot, Nev., Tucker<br />

graduated from Jackpot High School in 1997 and<br />

has been a soldier for five years. He began his<br />

depot tour in March 2002.<br />

Tree Design Studios Inc. of Wilkes-Barre captured<br />

one Silver and two Gold awards at the District II<br />

American Advertising Federation’s recent ADDY<br />

Awards. With 60,000 entries, the ADDY Awards are<br />

the nation’s largest advertising competition, honoring<br />

creative excellence in advertising across all<br />

media. District Two of the American Advertising<br />

Federation held its ADDY competition with entrants<br />

from New York, Pennsylvania, Maryland, Washington,<br />

D.C., New Jersey and Delaware. As a District winner,<br />

Tree Design Studios will now go on to compete in<br />

the national competition. Tree Design was awarded a<br />

Gold ADDY in the Out-of-Home/Campaign category<br />

for it’s on-site billboard style, Arena Advertising for<br />

the Black Rock Brewery. Tree Design won a second<br />

Gold ADDY in the Interactive Web site/B2B category<br />

for it’s design of an animated Flash Web site titled<br />

“SHELFWorks” for Trion Industries, Inc. The Web site<br />

showcased the functionality of Trion’s newest product<br />

line. The Agency was also awarded Silver ADDY<br />

in the Mixed Media Campaign/Local category for it’s<br />

outdoor and newspaper advertising campaign titled<br />

“Imagine That” for the Lackawanna County Library<br />

System. Tree Design Studios, Inc. is a full-purpose,<br />

multi-media advertising agency that services an<br />

array of local and national clients in a variety of<br />

industries. For more information on Tree Design<br />

Studios, visit www.treedesign.com<br />

www.treedesign.com/ or call 800-TREE-987.<br />

For the second consecutive year, The University of<br />

Scranton has been selected as one of the “most<br />

interesting colleges” in the nation by a publication<br />

that offers students an “unbiased” guide to their college<br />

selection. The University of Scranton is profiled<br />

in the 2004 edition of Kaplan Publishing’s The<br />

Unofficial, (Un)biased, Insider’s Guide to the 328<br />

Most Interesting Colleges, by Trent Anderson and<br />

Seppy Basili. The university is one of just 25 colleges<br />

in Pennsylvania to be profiled in this year’s<br />

guide. The publication surveys students, recent graduates,<br />

guidance counselors and college administrators<br />

to compile an inside look of select colleges from<br />

a range of perspectives. The University of Scranton<br />

has been nationally recognized for quality by U.S.<br />

News & World Report as one of the top 10 finest<br />

comprehensive universities in the north for nine consecutive<br />

years – fourth in the 2003 edition. In 2002,<br />

the Princeton Review added The University of<br />

Scranton to its list of the nation’s “Best 345<br />

Colleges.”<br />

Bank Notes<br />

Dimeco Inc. (Nasdaq “DIMC”), parent company of<br />

The Dime Bank, reported earnings of $1,845,000<br />

for the six months ended June 30, representing an<br />

increase of 20.3 percent over the $1,534,000<br />

reported for the same period in 2002. Net interest<br />

income increased 7.8 percent during the first half of<br />

2003 versus the same period in 2002. Earnings per<br />

share increased $.32 or 16.0 percent, to $2.32 per<br />

share. In addition, dividends declared year to date<br />

increased 7.5 percent over the same period last<br />

year to $.86 per share. The market value of Dimeco,<br />

Inc. shares grew 29.7 percent to $57.05 per share<br />

at June 30, 2003 from $44 per share at June 30,<br />

2002. The company continued to experience growth<br />

over the past year, with total assets of<br />

$291,577,000 at June 30, 2003, representing an<br />

increase of $31,134,000 or 12.0 percent. During<br />

this time, deposits increased $29,742,000 or 13.8<br />

percent while the loan portfolio increased<br />

$37,001,000 or 22.0 percent. Return on average<br />

assets and return on average stockholders’ equity<br />

were strong at 1.32 percent and 14.51 percent for<br />

the first half of 2003. Asset performance was<br />

strong with the ratio of nonperforming assets to total<br />

assets decreasing 35.7 percent to .27 percent at<br />

June 30, 2003.<br />

George H. Groves, chairman and chief executive<br />

officer, announced the second quarter 2003 financial<br />

results for the Legacy Bank. Consolidated net<br />

income rose 13 percent over the same period in<br />

2002, its third consecutive quarter of earnings. For<br />

the three months ended June 30, 2003 earnings<br />

were $157,000 or $.06 per basic and dilative<br />

shares compared to $139,000 or $.10 per basic<br />

and dilative shares for the same period in 2002. Net<br />

income before taxes for the three months ended<br />

June 30, 2003 was $97,000, an increase of<br />

$123,000 over the same period in 2002. For the six<br />

months ended June 30, 2003 net income rose 15<br />

percent or $263,000 over the same period in 2002.<br />

Luzerne National Bank Corporation, Luzerne,<br />

announced a second quarter dividend of $.08 per<br />

share as of June 12. William V. Leandri, president<br />

and CEO of Luzerne National Bank Corp., also<br />

reported net earnings of $291,000 for the quarter<br />

ending June 30, 2003.<br />

Northeast Pennsylvania Financial Corp., the holding<br />

company for First Federal Bank, announced it will<br />

be restating its prior period earnings for the fiscal<br />

years from 1998-2002 and for the December 2002<br />

and March 2003 quarters to reflect the correction of<br />

errors in the accounting for the indirect auto loan<br />

portfolio. The company estimates that the restatements<br />

will reduce the company’s capital as of March<br />

31, 2003 and aggregate net earnings from these<br />

prior periods by approximately $3 million. E. Lee<br />

Beard, president and CEO, noted that the recently<br />

identified errors resulted primarily from a computer<br />

program coding error that impacted the calculation of<br />

interest income earned on its indirect auto loans.<br />

The June 2003 quarter earnings guidance discussed<br />

below reflects the proper interest earnings rate for<br />

these loans. The company is working to complete<br />

the quantification of the errors and to submit an<br />

amended form 10-K for the fiscal year ended<br />

September 2002 and amended forms 10-Q for the<br />

December 2002 and March 2003 quarters. Until<br />

such amendments are filed, the company’s previously<br />

filed periodic annual and quarterly reports, including<br />

financial statements and auditors’ reports thereon,<br />

should not be relied upon. This restatement has<br />

no impact on NEPF or First Federal’s cash flow and<br />

the bank is well capitalized under regulatory capital<br />

requirements. The accounting errors do not impact<br />

any loan customer. The bank’s deposits continue to<br />

be insured by the FDIC. Management affirmed that<br />

the accounting errors that led to the restatement<br />

were unintentional. Management believes that no<br />

other similar system errors have occurred which<br />

have not been detected by the company’s system of<br />

internal controls. Staffing, system and procedural<br />

changes have been and continue to be made to<br />

ensure such errors do not occur in the future. The<br />

company also announced it expects to report later<br />

this week a net loss of approximately $1 million for<br />

the three months ended June 30, 2003 and net<br />

income of approximately $700,000 for the fiscal<br />

year to date. These earnings include the impact of<br />

an impairment loss recognized during the quarter of<br />

$1.5 million for its investment in Builders First<br />

Holdings Inc. No tax benefit has been recognized for<br />

the current impairment loss. NEPF purchased $2 million<br />

of convertible preferred stock in Builders First,<br />

headquartered in Greenville, S.C., in fiscal 2000.<br />

Pre-tax losses of $500,000 had been recognized by<br />

NEPF previously. The small builder, multi-state lending<br />

program of Builders First continues to operate,<br />

however, efforts to raise additional equity capital<br />

have proven unsuccessful. The Builders First contract<br />

with an investment banker seeking to raise<br />

additional capital expired during the June quarter.<br />

First Federal’s loans originated through the Builders<br />

First program have been repaid with no losses. The<br />

bank is no longer a lender for this program.<br />

Northeast Pennsylvania Financial Corp. is the holding<br />

company of First Federal Bank, Higgins Insurance<br />

Associates Inc., Abstractors Inc. and Northeast<br />

Pennsylvania Trust Co. The company, through its<br />

subsidiaries, serves northeastern and central<br />

Pennsylvania through its 16 full service community<br />

office locations, three financial centers and a loan<br />

production office.<br />

George H. Groves, Chairman and CEO and Thomas<br />

W. Lennox, President of The Legacy Bank (OTC-BB:<br />

LBOH) jointly announced receipt of Preferred Lender<br />

Program status by the U.S. Small Business<br />

Administration (SBA). The Preferred Lender Program<br />

or “PLP” status is the highest designation awarded<br />

by the SBA. The designation is granted to the SBA’s<br />

best participating lenders, who will receive faster<br />

service from the SBA, have their lending portfolio<br />

periodically examined by the SBA and ensure a<br />

streamlined loan application, underwriting and decision<br />

process. In 2002, the Legacy Bank settled 17<br />

SBA guaranteed loans totaling $3,441,000. To date<br />

in 2003, the Legacy Bank is currently ranked 20th in<br />

loan volume for the SBA’s Philadelphia region.<br />

First Columbia Bank and Trust Company accepted<br />

two new college graduates from Bloomsburg<br />

University’s class of 2003 into its management training<br />

program. The two graduates began work June 2<br />

and each had previously been marketing interns at<br />

the bank. First Columbia’s management training program<br />

is a blend of on-the-job experience and classroom<br />

training, structured to allow creativity and flexibility<br />

in scheduling. Trainees rotate through assignments<br />

in key business departments and work on<br />

special projects. The graduates are Katrina Callahan<br />

of Wellsboro and Christopher Kier of Danbury, Conn.<br />

First Columbia Bank and Trust Company reported<br />

total assets in excess of $226 million as of June<br />

30. It operates seven community branch offices in<br />

Columbia County and can be found at<br />

firstcolumbia.com.<br />

Bankruptcies<br />

(Definitions: In accordance with the U.S.<br />

Bankruptcy Code, in a Chapter 7, an appointed<br />

trustee takes ownership of the debtor’s assets to<br />

determine whether any assets are available for liquidation<br />

to pay creditors; in a Chapter 11, a debtor,<br />

usually a corporation, in order to repay a debt, develops<br />

a reorganization plan; in a Chapter 12, debt-burdened<br />

family farmers file a repayment plan to satisfy<br />

debt; in a Chapter 13, a debtor, having regular<br />

income, with less than $750,000 in secured debts<br />

and $250,000 in unsecured debts, must file an<br />

installment plan lasting no longer than five years to<br />

repay creditors. In Chapters 11, 12 and 13, the<br />

debtor’s plan must be approved by the U.S.<br />

Bankruptcy Court, U.S. Trustees Office and the<br />

debtor’s creditors.<br />

Abbreviations: a-k-a - also known as; d-b-a - doing<br />

business as; f-d-b-a - formerly doing business as; f-t-a<br />

- formerly trading as; p-d-b-a - previously doing business<br />

as; t-a - trading as.<br />

Bankruptcy cases listed in the Business Journal<br />

are filed with the U.S. Bankruptcy Court, Middle<br />

District of Pennsylvania, Wilkes-Barre division of the<br />

court.<br />

Chapter 7<br />

Case: 53557. Weir Mountain Transportation Inc.,<br />

R.R. 3, Box 3489, Saylorsburg, Pa. 18353. Filed:<br />

July 24, 2003.<br />

Case: 53746. Chardonnay Inc., R.R. #6, Box<br />

6003, East Stroudsburg, Pa. 18301. Filed: Aug. 5,<br />

2003.<br />

Case: 53894. Capital Computer Concepts Inc.,<br />

P.O. Box 58, Long Pond, Pa. 18334-0058. Filed:<br />

Aug. 11, 2003.<br />

Business Notes<br />

Breast cancer survivors can send a powerful message<br />

of hope through the "Gallery of Hope," an<br />

inspiring pantheon of photographic portraits commissioned<br />

by Blue Cross of Northeastern Pennsylvania.


By participating in the Gallery of Hope, survivors<br />

symbolically encourage others to fight breast cancer.<br />

Through their portraits they advocate early detection<br />

and treatment, and greater efforts at discovering a<br />

scientific cure. Blue Cross annually commissions<br />

portraits of breast cancer survivors for the Gallery of<br />

Hope. Each professionally produced portrait<br />

includes the survivor's photograph and a heartfelt<br />

personal story. Honorees are recognized during the<br />

annual Blue Cross reception held at the F.M. Kirby<br />

Center for the Performing Arts in Wilkes-Barre. This<br />

year's special guest is singer Natalie Cole. The<br />

gallery is displayed at various venues following the<br />

event. More than 70 breast cancer survivors have<br />

volunteered for the Gallery of Hope during the past<br />

four years. To be recognized in the Gallery of Hope,<br />

write to Marlene Hogrebe, Blue Cross of<br />

Northeastern Pennsylvania Community Relations, 19<br />

N. Main St., Wilkes-Barre, or call (570) 200-6302.<br />

The Devereux Pocono Center Advisory Board<br />

elected officers and approved the addition of a new<br />

member at its recent Annual Advisory Board meeting<br />

at the Sterling Inn in Newfoundland. The following<br />

officers were elected: G. Richard Garman, of<br />

Mountaintop, president; Barkley Stuart of Dallas,<br />

Texas vice president; and Michael Peifer of<br />

Greentown, secretary. Garman is director of Planned<br />

Giving for Wayne Memorial Hospital in Honesdale.<br />

Stuart is executive vice president and chief operating<br />

officer of Glazer’s, a wholesale distributors of wines<br />

and spirits in 10 central U. S. states. Peifer is a certified<br />

public accountant and is the treasurer for the<br />

County of Pike. Joining the Advisory Board as a new<br />

member is Janet Hunter of San Diego. Hunter and<br />

her husband are parents of a learning disabled adult<br />

daughter who resides and works at the Devereux<br />

Pocono Center. The other two Pocono Center staff<br />

members of the Advisory Board are executive director,<br />

Mary F. Seeley, and director of development,<br />

Jack Dennis. Today the Devereux Foundation consists<br />

of centers in 12 states and the District of<br />

Columbia offering a comprehensive system of care<br />

to children, adults and families with special needs<br />

that derive from behavioral, intellectual, psychological<br />

or neurological impairments. The Pocono Center,<br />

one of four centers in Pennsylvania, provides a wide<br />

range of treatment services to its clients who come<br />

from areas throughout the United States. For more<br />

information on the Pocono Center or the Devereux<br />

Foundation, contact Jack Dennis at (570) 676-3417.<br />

Double Diamond Companies Inc., owner and operator<br />

of Eagle Rock Resort in Hazleton has<br />

announced the development of a hotel with related<br />

amenities. The lodge at Eagle Rock is tentatively<br />

scheduled to open on Labor Day Weekend. Nestled<br />

within the beautiful backdrop of the Blue Mountains,<br />

Eagle Rock will boast the finest resort facilities in<br />

the region. Each guestroom is over-sized and<br />

equipped with a cozy fireplace, a bathroom with<br />

his/hers sinks, a separate tub and shower and a private<br />

balcony with spectacular views. "We will open<br />

our doors as the most luxurious hotel in Northeast<br />

Pennsylvania," says Peter Bonell, Sr., vice president<br />

of hospitality for Double Diamond. "It is our intention<br />

to offer the area a first class resort that will attract<br />

ground-breaking opportunities for the area and it’s<br />

businesses," Bonell says. The initial phase will<br />

include 46 deluxe rooms, a full-service salon and<br />

spa and a state of the art fitness center. Located<br />

adjacent to the hotel will be a swimming pool with a<br />

bathhouse and lighted tennis courts expected to be<br />

completed in the spring of 2004. Under construction<br />

as well, is a full service driving range. Phase two<br />

will include an additional 46 guestrooms plus a conference<br />

center for meetings and banquets. The Spa<br />

at Eagle Rock will also hold its grand opening on<br />

Labor Day weekend. The spa will offer an array of<br />

services including hair cuts, styles and colors, manicures<br />

and pedicures, Massages, facials, skin treatments,<br />

tanning beds and much more. Also, inside<br />

the relaxing spa is a state-of-the-art fitness center<br />

with weight training and cardiovascular equipment<br />

and a separate room for aerobics. Eagle Rock<br />

Resort has an 18-hole championship golf course, 14<br />

lighted ski slopes, snow tubing, an equestrian center<br />

with trail rides and boarding and many more exciting<br />

activities. It offers corporate rates, group packages,<br />

spa, golf and ski getaways, banquets and more.<br />

Call (570) 384-1378 for more information. Double<br />

Diamond Companies Inc. was formed in 1972 and is<br />

headquarter in Dallas, Texas. The company is recognized<br />

throughout the resort industry for its first-class<br />

resorts, challenging golf courses, beautiful amenities<br />

and professional service. Double Diamond’s portfolio<br />

includes over 10,000 acres of land including<br />

White Bluff Resort on Lake Whitney in Texas, The<br />

Cliffs Resort on Possum Kingdom Lake in Texas, The<br />

Retreat in Cleburne, Texas and Eagle Rock Resort in<br />

Hazleton. For additional information, contact Kelly<br />

Beres at Double Diamond Companies (214) 706-<br />

9893 or kberes@ddresorts.com, or Lloyd Williams,<br />

general manager at Eagle Rock Resort at (570) 384-<br />

1378 or Lwilliams@eaglerockresort.com<br />

The Executive Women’s Golf Association, (EWGA)<br />

Stroudsburg chapter has elected its officers for the<br />

2004 season. They are: Wendy S. Roeber, president;<br />

Linda P. Wasser, vice president; Wanda A. Hunter,<br />

secretary; and Lynda N. Moscatello, treasurer.<br />

Founded in 1994, EWGA is now in its second decade<br />

of promoting the growth of women’s golf with over<br />

16,000 members nationwide. The local Stroudsburg<br />

chapter has more than 200 members with Mountain<br />

Manor Golf Club in Marshalls Creek serving as host<br />

club. Weekly play is held every Wednesday at 5:30<br />

p.m. Clinics and various events are held throughout<br />

the year. Information can be obtained via the Web<br />

site, www.ewgastroudsburg.com. The national office<br />

can be viewed at www.ewga.com.<br />

The Innovation Center@Wilkes-Barre has named<br />

its advisory board. Board members are: Chris<br />

Alexander, King's College; Matt Alferio, First<br />

Insurance Center; Dr. Jeffrey Alves, Kirby Center for<br />

Free Enterprise; John Augustine, Innovation Center<br />

@Wilkes-Barre; John Blake, Gov. Rendell's northeast<br />

office; Frouke de Quillettes, Penn State Wilkes-Barre;<br />

Tom Druby, Blue Cross; Jerry Ephault, Ben Franklin<br />

Technology Partners; Kevin Foley, KKB; Dr. Tim<br />

Gilmour, Wilkes University; Chris Haran, Great Valley<br />

Technology Alliance Institute; Jim Hilsher, Mericle<br />

Commercial Real Estate; Ruth Hughes, Wilkes<br />

University SBDC; Atty. Joe Kluger, Hourigan Kluger<br />

Quinn; Mary Ann Lambert, M&T Bank; Tom Mailey,<br />

incubator consultant; Bob Max, NEPA Alliance; Chris<br />

Mencer, Penn State Hazleton; Paul Moran, King's<br />

College; Larry Newman, Urban Workshop; Atty. Lee<br />

Piatt, Rosenn, Jenkins & Greenwald; Philip Santarelli,<br />

Parente Randolph; Catherine Shafer, CDS Creative;<br />

John Sumansky, College Misericordia; Alan Wilcox,<br />

Luzerne County Community College; and Ed Yencha,<br />

PNC Bank.<br />

Leadership Lackawanna is accepting registrations<br />

for the Executive Program. Sponsored by<br />

Leadership Lackawanna, the Executive Program is<br />

designed to assist new area residents in making a<br />

knowledgeable transition to living in the community,<br />

and assist new executives develop a network of business<br />

contacts. The program is open to public and<br />

private sector professionals/key executives who<br />

have either recently moved to the greater<br />

Scranton/Lackawanna County area or have recently<br />

been promoted to an executive level position.<br />

Executives who have recently returned to the region<br />

are also encouraged to apply. Applicants should be<br />

interested in learning how Lackawanna County functions<br />

and be committed to enhancing the area's<br />

economy and quality of life. Through five weekly sessions,<br />

the participants have an opportunity to meet<br />

key business and community leaders and to receive<br />

an extensive overview of the area's history, economic<br />

and political structures, cultural affairs, and<br />

leisure amenities.Sessions are in September and<br />

October of 2003. Each seminar consists of at least<br />

two presentations that are facilitated by well-known<br />

experts in a variety of fields. All programs include<br />

cocktails and gourmet dinner. The series is limited to<br />

10 executive professional participants and their<br />

spouses or guests, and tuition is $650. To register,<br />

please contact Christina Fenton at (570) 342-7711,<br />

or at cfenton@scrantonchamber.com. Brochures are<br />

available at the Chamber, 222 Mulberry Street,<br />

Scranton. For more information, log on to www.leadershiplackawanna.com.<br />

In an effort to resolve the critical nursing shortage<br />

in the Northern Tier counties, Pennsylvania College<br />

of Technology is seeking approval from the<br />

Pennsylvania State Board of Nursing to offer a practical<br />

nursing program at its North Campus near<br />

Wellsboro beginning later this year. The initial<br />

approval for the program has been received. The proposed<br />

12-month vocational program will be scheduled<br />

Mondays-Thursdays for students who choose to<br />

work part-time while attending school. Clinical experiences<br />

will take place at Soldiers and Sailors<br />

Memorial Hospital and the Green Home, Wellsboro,<br />

as well as other area healthcare sites. Upon completion<br />

of the program, students will be eligible to take<br />

the practical nursing National Council licensure exam<br />

for full licensure as a licensed practical nurse. For<br />

more information about the proposed practical nursing<br />

program at the North Campus, call (570) 724-<br />

7703.<br />

Pennsylvania College of Technology’s School of<br />

Transportation Technology acquired four donated<br />

vehicles recently that will be used for instructional<br />

and transportation purposes. Toyota Motor Sales<br />

U.S.A. Inc. is donating a 2003 Camry LE and a 2003<br />

Corolla. The college also will receive a Dodge 1500<br />

truck from Daimler Chrysler and a 2003 Econovan<br />

from Ford Motor Co. For more information about the<br />

automotive programs at Penn College, call (570)<br />

327-4516, send e-mail to transportation@pct.edu, or<br />

visit www.pct.edu/schools/tt/ on the Web.<br />

Traffic safety, mass transit, aviation and highway<br />

construction will be among the numerous issues<br />

considered in central Pennsylvania’s long-range<br />

transportation plan, which SEDA-COG is currently<br />

developing. According to SEDA-COG’s Jim McAllister,<br />

program director for transportation and public safety,<br />

“The plan will not only encompass every aspect of<br />

transportation in the region, it will address the relationships<br />

between them — rail freight and highway<br />

freight, transportation systems here and their connections<br />

to other parts of the state. For instance,<br />

there are fresh-water ports in Erie and Pittsburgh<br />

and the Port of Philadelphia is a major departure<br />

point for overseas freight. What can we do in central<br />

Pennsylvania to improve our companies’ access to<br />

these ports?” In terms of airline service, the longrange<br />

plan will consider use patterns of air travelers.<br />

McAllister said, “We need to know why so many people<br />

in our region use the Baltimore/Washington<br />

Continues on page 55<br />

Saturday, November 15, 2003, 9 a.m. to 6 p.m.<br />

at the Sheehy-Farmer Campus Center at<br />

Kings College<br />

Are you in business?<br />

Are your customers<br />

women of discriminating taste?<br />

Yes? Then this event's for you!<br />

For a luxurious, upscale event...that's intimate, interactive and fun, we've<br />

created an elegant environment that will be the perfect setting to<br />

present your products or services to our attendees.<br />

Exhibitor space and Sponsorship Opportunities<br />

available.<br />

Why exhibit? Meet your target customers<br />

face to face, improve top-of-mind awareness and<br />

get in on this prestigious annual event that is<br />

heavily promoted in multiple media outlets.<br />

Event Features:<br />

* Inspiring Roundtable Discussions<br />

on a variety of topics: Eldercare,<br />

Parenting, Depression, Personal<br />

Growth, Overcoming Adversity<br />

and many more!<br />

*Beauty Makeover Advice<br />

*Massages<br />

* Health Screenings<br />

* And more!!!<br />

Call (570) 602-1175<br />

for an Exhibitor Prospectus<br />

or visit www.wvia.org<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 53


54 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

Regional Business<br />

B R I E F C A S E<br />

Donating used cell phones aids VRC<br />

Victims Resource Center (VRC) is<br />

launching a new fundraising effort to offset<br />

funding cutbacks for the upcoming<br />

fiscal year.Through this new program,<br />

used cell phones are collected and<br />

turned into Shelter Alliance, which then<br />

reimburses VRC up to $10 per phone.<br />

The proceeds received will help VRC<br />

meet its mission of providing crisis intervention<br />

and ongoing services for victims<br />

of crime in Wyoming County.<br />

Vicki Prekel and Miranda Tagliaterra, volunteers<br />

at VRC, have organized this project<br />

by designing flyers, creating boxes for<br />

phone collection, and contacting businesses<br />

and organizations to request participation.<br />

Businesses that are willing to<br />

have a phone collection box placed in<br />

their establishment can contact VRC at<br />

(570) 836-5544.Anyone who has a used<br />

cell phone to donate can look for the<br />

boxes in area businesses or drop it off at<br />

119 Warren Street,Tunkhannock.<br />

Victims Resource Center provides a myriad<br />

of confidential services including support<br />

groups,counseling,advocacy,and a 24-hour<br />

hotline for victims of crimes and prevention<br />

education programs for the community.VRC<br />

is a member agency of the Wyoming County<br />

United Way.For more information about<br />

Victims Resource Center,please call (570)<br />

836-5544 or visit www.vrcnepa.org.Above,<br />

left to right,are Miranda Tagliaterra,Vicki<br />

Prekel and Heidi Morgan.<br />

Tobyhanna tenant activity holds ribbon-cutting<br />

Foundation seeks new chief executive<br />

The Williamsport-Lycoming Foundation<br />

announced “with regret” that its president<br />

and chief executive officer, Kimberley<br />

Pittman-Schulz, will be stepping down<br />

from her post by mid-November.<br />

Pittman-Schulz relocated from the West<br />

Coast nearly seven years ago to accept<br />

her role as the first paid executive of this<br />

87-year old community foundation, and<br />

has been offered the opportunity to<br />

return to Washington.<br />

The foundation’s board of directors will<br />

begin a search for a new chief executive<br />

shortly. During Pittman-Schulz’s tenure,<br />

the foundation has expanded from a<br />

community foundation serving primarily<br />

Lycoming County into a regional<br />

resource serving the philanthropic needs<br />

of a seven-county area.<br />

While stock market conditions have<br />

impacted the foundation’s charitable<br />

portfolio in recent years, it has benefited<br />

from tremendous support from its<br />

donors, with the number of funds under<br />

management growing from 85 in 1997 to<br />

more than 200 current funds established<br />

for a wide range of community benefit<br />

purposes. During that time, annual grantmaking<br />

and charitable distributions for<br />

community needs and priorities more<br />

than doubled.With assets in excess of<br />

$42 million, the Williamsport-Lycoming<br />

Foundation remains one of the largest<br />

community foundations in the nation in<br />

relation to the population that it serves.<br />

“It has been a pleasure and an honor to<br />

work with Kimberley. She has been a<br />

driving force in working with the board<br />

and staff to raise the professionalism and<br />

philanthropic impact of our community<br />

foundation,” says Carol Sides, vice chair of<br />

the foundation’s board of directors. “She<br />

will be greatly missed, but we respect<br />

and understand her personal decision to<br />

return to the West.”<br />

Pittman-Schulz<br />

“It is with mixed emotions that my husband<br />

and I prepare to move on,” says<br />

Pittman-Schulz.“However, I have been<br />

blessed to work with a dedicated board,<br />

and I have had the opportunity to engage a<br />

caring group of professional staff to work<br />

side by side with me in serving the community.<br />

I’m leaving the foundation in the<br />

very capable hands of a knowledgeable<br />

staff and board of directors until the next<br />

chief executive is appointed.”<br />

Pittman-Schulz will conclude her<br />

responsibilities by mid-November to<br />

become the president of the Clark<br />

College Foundation in Vancouver,<br />

Washington. With assets of approximately<br />

$52 million, the Clark College Foundation<br />

is the largest single-campus community<br />

college foundation in the country.<br />

For additional information about<br />

the Williamsport-Lycoming<br />

Foundation, call (570) 321-1500, or<br />

visit www.wlfoundation.org.<br />

Metz receives ‘Golden Wishbone’ award from Make-A-Wish<br />

A ribbon-cutting ceremony held June 19 officially launched the opening of the Army<br />

Intermodal and Distribution Platform Management Office (AIDPMO) in the Logistics<br />

Support Activity Packaging, Storage and Containerization Center (LOGSA PSCC).<br />

LOGSA PSCC is a tenant activity, located at Tobyhanna Army Depot. The AIDPMO alleviates<br />

a readiness shortfall by serving as the single manager for all Army-owned containers,<br />

flatracks and distribution platforms, explained Brig. Gen. J.A. Mangual during<br />

his opening remarks. Mangual is the Department of the Army’s director of Force<br />

Projection and Distribution. LOGSA PSCC also celebrated its 40th anniversary this<br />

year, pointed out Niels Biamon, deputy for current operations at the U.S. Army<br />

Materiel Command (AMC), another guest speaker at the event. Other dignitaries in<br />

attendance for the grand opening ceremony included Thomas Edwards, deputy to the<br />

commander, U.S. Army Combined Arms Support Command; Col. Kurt Weidenthal II,<br />

commander, AMC LOGSA; Nelson Chandler and Don Stump,Transportation and<br />

Distribution Division, Army G-4;and Oscar Lollis, former director of LOGSA PSCC.<br />

Jeffrey Metz, vice president of operations for T.G.I. Friday’s Restaurants, was recently<br />

presented The Golden Wishbone award by Jessie Hardy, president and CEO, Make-A-<br />

Wish Foundation of Northeastern Pennsylvania. This award is the foundation’s highest<br />

honor and represents Metz’s and TGI Friday’s commitment and dedication above and<br />

beyond that of others to the organization’s mission and the children it serves.<br />

Seen at the presentation were, left to right, Metz, Hardy and Art Owens, director of<br />

program services, Make-A-Wish Foundation.


Continued from page 53<br />

International Airport. In planning for the future,<br />

should it be easier to get to airports in Harrisburg<br />

and Philadelphia? We also want to look at the role of<br />

airports in State College and Williamsport.”<br />

Completion of the long-range plan is expected to<br />

take 12 to 18 months, at a total cost of $90,000, of<br />

which $72,000 is being provided by the<br />

Pennsylvania Department of Transportation and the<br />

Federal Highway Administration. The balance will be<br />

met through local matching funds and in-kind services.<br />

The Sunbury Hill Neighborhood Task Force has<br />

begun to develop its strategic action plan. The task<br />

force is part of the Sunbury City Visions project,<br />

being coordinated through SEDA-COG’s Community<br />

Resource Center. Sunbury’s identified strengths are<br />

its historic significance and the city’s friendliness<br />

and spirit. Task force members are considering a<br />

new name for the neighborhood which extends from<br />

8th Street to the waterworks behind Sunbury<br />

Community Hospital and from Wolverton Street to<br />

the Pomfret Manor Cemetery.<br />

Store Depot Inc., a store supply distribution company<br />

has opened in Northumberland County. Place<br />

an order by 4 p.m. ET and receive it next morning<br />

(based on one day regular ground UPS delivery<br />

area). The Depot’s warehouse is stocked with items<br />

to help business owners provide the best possible<br />

service to their customers such as, hangers, display<br />

cases, paper and plastic bags, jewelry displayers,<br />

accessories and boxes, tagging guns and fasteners,<br />

gift wrap and accessories — to name a few. “We are<br />

your one stop source,” says Walt Lutz, president of<br />

Store Depot Inc. “Talk with a person, not an answering<br />

machine.” Visit the Depot’s Web site at<br />

www.storedepotinc.com. Orders can be placed on<br />

this secure site. Store Depot Inc. accepts all major<br />

credit cards, money orders and checks. Call toll free,<br />

1-866-643-3768. Fax orders to 866-640-3458.<br />

TNT—The Northeast Theatre, has a new Web site.<br />

For complete information on the Theatre's activities,<br />

visit: www.thenortheasttheatre.org. The site is updated<br />

regularly.<br />

Three depot employees will chair Tobyhanna Army<br />

Depot's Combined Federal Campaign (CFC) underway<br />

this month. The federal government's annual<br />

fund drive for local, national and international charities<br />

concludes in October. The depot's CFC committee<br />

has set a goal of $120, 000 for this year's drive,<br />

says CFC chairman Randy Simpson. Co-chairing the<br />

drive are Rose Gesell of Clifton and Laura Dumback<br />

of Scranton. The mission of the CFC is to support<br />

and promote philanthropy through a program that is<br />

employee focused, cost efficient and effective in providing<br />

federal employees the opportunity to improve<br />

the quality of life for all, said Simpson.<br />

Certifications &<br />

Licenses<br />

East Penn’s metals division was recertified by the<br />

Occupational Safety and Health Administration<br />

(OSHA) for its voluntary protection program (VPP). On<br />

April 7-11, the metals division, for the second time,<br />

achieved the elite STAR status. East Penn is the<br />

first battery manufacturer nationwide to have any<br />

part of its operation granted STAR recognition in the<br />

OSHA VPP receiving the first certification in October<br />

1999.<br />

Joseph Manda, mechanical designer, for Strunk-<br />

Albert Engineering received his Pennsylvania<br />

Professional Engineering (P.E.) license. The<br />

Pennsylvania P.E. license can only be awarded to<br />

those who serve at least a four-year internship under<br />

another licensed PA P.E., has a college degree, and<br />

successfully pass the daylong P.E. exam. Manda sat<br />

for the exam in April and was awarded his license in<br />

June. It was his first attempt to secure his license.<br />

As a licensed professional he has the ability to seal<br />

engineering drawings and is legally bound to the<br />

integrity of the design. Manda has been employed by<br />

Strunk-Albert Engineering for the past 12 years.<br />

Strunk-Albert Engineering is a mechanical and electrical<br />

consulting firm located in East Stroudsburg.<br />

Deeds<br />

Columbia County<br />

Wachovia Bank formerly known as: f-k-a First<br />

Union Bank (TSTE). Property Location: Benton.<br />

Seller: Michelle L. Cregar a-k-a Michelle L.<br />

Grenewich. Price: $2,613.85.<br />

Robert R. and Karen J. Hergan. Property Location:<br />

Catawissa Twp. Seller: Frederick M. and Jacqueline<br />

H. Long. Price: $239,900.<br />

Wilburton United Methodist Church. Property<br />

Location: Conyngham Twp. Seller: George and Anna<br />

Barlow. Price: $2,000.<br />

Gregory K. and Diane M. Fayock. Property<br />

Location: Scott Twp. Seller: George J. and Mary Jo<br />

Kuczynski. Price: $224,500.<br />

Robert A. and Stacey Brunozzi Jr., Property<br />

Location: Bloomsburg. Seller: Citifinancial Services<br />

Inc. Price: $30,000.<br />

MSY Investments LLC. Property Location:<br />

Berwick, Seller: Penn Petroco Inc. Price:<br />

$180,000.<br />

Christopher R. and Christina M. Dorothy. Property<br />

Location: Scott Twp. Seller: John F. and Irene C.<br />

Kropiewnicki and Helen A. Heller. Price: $288,000.<br />

Community Banks f-k-a Citizens National Bank.<br />

Property Location: Locust Twp., Seller: Marie<br />

Parkansky and Joseph A. Gaughan, Price:<br />

$4,622.33.<br />

Wells Fargo Home Mortgage Inc. Property<br />

Location: Hemlock Twp. Seller: William J. Petroski,<br />

Price: $1,863.04.<br />

First Columbia Bank & Trust Co., Property<br />

Location: Berwick. Seller: James M. and Lori Ann<br />

Palermo. Price: $4,681.42.<br />

Conesco Financial Consumer Discount Co.,<br />

Property Location: Berwick. Seller: Paul Robert and<br />

Sherri Dawn Prueitt. Price: $3,812.86.<br />

Charles E. and Patricia A. Porter. Property<br />

Location: Cleveland Twp. Seller: United States of<br />

America Farm Service Agency f-k-a Farmers Home<br />

Administration United States Department of<br />

Agriculture. Price: $102,000.<br />

Patricia D. Kukorlo, Property Location:<br />

Bloomsburg. Seller: Northwestern Human Services<br />

of Pennsylvania. Price: $170,000.<br />

Sandro M. and Christine W. Sorge. Property<br />

Location: Bloomsburg. Seller: Columbia Montour<br />

Council Boy Scouts of America. Price: $69,000.<br />

Eric I. And Maryanne E. Weisel. Property Location:<br />

Scott Twp. Seller: John C. and Marianne J.<br />

Menapace. Price: $272,000.<br />

John J. Hunter. Property Location: Beaver Twp.,<br />

Seller: Yamulla Trucking & Excavating Co. Inc.<br />

Price: $35,000.<br />

Edward R. and Laura A. Gleeson. Property<br />

Location: Cleveland Twp. Seller: Southern Columbia<br />

Corp. Price: $24,900.<br />

Richard L. and Joseph L. Barto. Property Location:<br />

Benton. Seller: Federal National Mortgage Asso. a-<br />

k-a Fannie Mae, Price: $37,000.<br />

Charles E. and Patricia A. Porter. Property<br />

Location: Cleveland Twp. Seller: United States of<br />

America United States Department of Agriculture<br />

Farm Service Agency f-k-a Farmers Home<br />

Administration. Price: $112,000.<br />

Keith W. and Carmen R. High. Property Location:<br />

South Centre Twp. Seller: Knorr Contracting Inc.,<br />

Price: $30,000.<br />

Berwick Industrial Development Assoc. Inc.,<br />

Property Location: Berwick. Seller: Deluxe Homes of<br />

PA Inc. f-k-a Donald E. Meske Enterprises Inc.<br />

Price: $1.<br />

Deluxe Homes of PA Inc. Property Location:<br />

Berwick and Briarcreek Twp. Seller: BID Assoc. Inc.<br />

Price: $1.<br />

George E. Zapata. Property Location: Locust Twp.<br />

Seller: Wm. Specialty Mortgage LLC. Price:<br />

$61,500.<br />

Town of Bloomsburg. Property Location:<br />

Bloomsburg. Seller: Warrior Run Holding Corp. and<br />

Gaylen M. and Gertrude R. Gerrish. Price: $0<br />

Route 11 Developers LLC. Property Location:<br />

Scott Twp. Seller: Piano Family Limited Partnership<br />

Continues next page<br />

September Events<br />

1 Deadline for community project submissions<br />

for PO-NE (Pocono Northeast) awards. The PO-NE<br />

awards are an annual event managed by the<br />

Pocono Northeast Development Fund (PNDF) on<br />

behalf of the NEPA Alliance that recognizes community<br />

development projects that have contributed to<br />

enhancing the quality of life in the region. Categories<br />

include: Community Improvement; Cultural<br />

Enrichment; Economic Development; Environmental<br />

Action; Healthcare; Human Services; Media/<br />

Special Events; and Recreation/Tourism. All past<br />

winners whose projects are still in operation are<br />

also encouraged to submit an update to be considered<br />

for a new commemorative award recognizing<br />

the program's 25th anniversary. For more information,<br />

contact NEPA at (570) 655-5581.<br />

1 Deadline for discount on booth space and<br />

grant application for 2004 EUROSATORY: International<br />

exhibition for Land/Air Defense & Security<br />

Forces in need of products and services for military<br />

protection and operations. Grants available to<br />

cover costs. For more information, contact Michael<br />

Horvath at the NEPA Alliance at (570) 655-5581.<br />

8 Transportation Enhancement Program<br />

Application Workshop. Program funding applications<br />

are now available for projects that have a<br />

relationship to the surface transportation modes<br />

(highway, transit, rails and trails) through the<br />

Pennsylvania Department of Transportation (PEN-<br />

NDOT) 2003-04 Transportation Enhancements<br />

Program. The Northeastern Pennsylvania Alliance<br />

(NEPA) and representatives from PENNDOT will be<br />

conducting a pre-application workshop for prospective<br />

applicants with projects located within Carbon,<br />

Monroe, Pike, Schuylkill, or Wayne Counties. The<br />

workshop will be held at the Monroe County Public<br />

Safety Center on Gypsum Road in Stroudsburg<br />

from 7 p.m. to 9 p.m. Directions to this facility can<br />

be found at www.monroeco911.com/oes-. htm. For<br />

the workshop registration form and additional information<br />

about the 2003-04 Transpor-tation<br />

Enhancements application, refer to www.dot.<br />

state.pa.us. To register for the workshop, contact<br />

Brian Langan, NEPA’s local government specialist<br />

at (570) 655-5581, ext. 255, or e-mail langan@<br />

nepa-alliance.org by Sept. 1. Registration forms<br />

downloaded from the PENNDOT Web site, may be<br />

faxed to NEPA at (570) 654-5137.<br />

9 Alternative Medicine and Rehabilitation,<br />

7 p.m. presented by Dr. Eric Petterson at the<br />

Schuylkill Rehabilitation Center, 300 Schuylkill<br />

Medical Plaza, Pottsville. Free and open to the public.<br />

Registration required. For more information, call<br />

Schuylkill Rehabilitation Center at (570) 621-9500.<br />

10 Plan to attend the Greater Wilkes-Barre<br />

Chamber's Annual Economic Outlook Breakfast,<br />

sponsored by PNC Bank, scheduled for September<br />

10 at the Woodlands. Come and listen to featured<br />

speaker Stuart Hoffman, senior vice president and<br />

chief economist for PNC Bank Corp, discuss our<br />

local, state and national economy. Register and pay<br />

online at www.wilkes-barre.org/calendar, or contact<br />

Trish Wilk at the Chamber at (570) 823-2101.<br />

11 NEPA Alliance Annual Dinner at the Hilton<br />

Scranton & Conference Center in Scranton. Keynote<br />

speaker is Joe Battipaglia, executive vice<br />

president and chief investment officer for Ryan,<br />

Beck & Co.LLC. For more information, visit<br />

www.nepa-alliance.org or call (570) 655-5581.<br />

12 Marywood University’s Conflict Resolution<br />

Institute is offering a certificate program in conflict<br />

resolution. The first of the series of elective courses<br />

to achieve the certificate is Mutual Gains<br />

Approach to Resolving Conflicts, offered on Friday,<br />

September 12 from 10 a.m. to 5 p.m. Cost of the<br />

course is $100 if registered by September 5, and<br />

$115 after September 5. For more information, call<br />

(570) 348-6237.<br />

15 Marywood University’s Conflict Resolution<br />

Institute is offering a certificate program in conflict<br />

resolution. The first of the series of required courses<br />

to achieve the certificate is Conflict Management<br />

and the Culture of Work, being taught by center<br />

coordinator, Dr. Michael Iluzzi, beginning on<br />

September 15 and continuing every Monday evening<br />

until October 6. Cost of the course is $275 if registered<br />

by September 8, and $290 after September 8.<br />

For more information, call (570) 348-6237.<br />

15 Local runners who register for the<br />

Steamtown Marathon before September 15 receive<br />

$10 off the $55 entry fee. Runners interested in<br />

competing in the eighth annual Steamtown<br />

Marathon scheduled for Sunday, October 12 at 8<br />

a.m. are encouraged to register for the race, which<br />

is already quickly filling up to its capacity of 2,500.<br />

To register, a runner can either go to the<br />

marathon’s Web site, www.steamtownmarathon.com<br />

and register on-line using a credit card, or<br />

use a printed version of the application from the<br />

Web site and mail it to Steamtown Marathon, P.O.<br />

Box 20126, Scranton, Pa. 18502. Wheelchair athletes<br />

must register by September 30. The<br />

Steamtown Marathon benefits the medically fragile<br />

children of St. Joseph’s Center, Scranton.<br />

15 - 19 King's College and NEPA's Pocono<br />

Northeast Development Fund are hosting The<br />

Grantsmanship Center's five-day workshop<br />

September 15-19, at King's College. The<br />

Grantsmanship Center is the world's oldest and<br />

largest grantsmanship training organization. The<br />

program is a five-day intensive workshop that combines<br />

expert instruction with practical exercises<br />

that take participants through the application<br />

process step by step. The cost of the workshop is<br />

$775 and includes a one-year membership in the<br />

Grantsmanship Center along with proposal reviews<br />

and access to funding databases covering foundation,<br />

corporate and government sources. Class size<br />

is limited to 25. Registration can be done online at<br />

www.tgci.com or by calling The Grantsmanship<br />

Center at (800) 421-9512.For more information:<br />

contact Marla Mensch, King's College, at (570)<br />

208-5900, ext. 5359, or The Grantsmanship<br />

Center, (800) 421-9512.<br />

16 Pocono Mountains Chamber of Commerce is<br />

hosting a one-day Human Resource conference<br />

scheduled for September 16 at the Fernwood<br />

Resort & Country Club.The event will feature over<br />

15 different HR-related topics and a luncheon discussion<br />

by regional employers of “Best Practices”<br />

in Human Resources. The cost of the Human<br />

Resource Conference is $85 and includes lunch.<br />

Participants interested in attending only the luncheon<br />

can do so for $25. Reservations can be made<br />

by contacting the Pocono Mountains Chamber of<br />

Commerce at (570) 421-4433 or e-mail mconway@poconochamber.net.<br />

This conference is<br />

designed to appeal to both the HR professional and<br />

today’s CEO by integrating the Human Resource<br />

application into business through workshops that<br />

are based on everyday business situations.<br />

16 The Brush Valley Regional Chamber of<br />

Commerce announces its first annual “Brush<br />

Valley Business Showcase.” Both members and<br />

non-members are invited to participate in the<br />

event. Vendor fees are based upon status as a<br />

member and restaurants who will be giving away<br />

free food samples will receive a deep discount.<br />

Table and linens will be included with the vendor<br />

fee, as well as a discount advertising package supplied<br />

by BILL 95FM, who will be promoting the<br />

event on the radio two weeks prior and hosting a<br />

live remote from the showcase. The event is open<br />

to the public, admission is free. The event will be<br />

held from 4 p.m. until 8 p.m. at the Team PA<br />

Career Link Center, 2 E. Arch Street, Shamokin.<br />

Contact the chamber office for vendor fees and<br />

new member special rates by calling (570) 648-<br />

4675 or e-mailing bvrc@minesurfer.com.<br />

17 PALS Renewal offered by the Education<br />

Department of Community Medical Center<br />

Healthcare System, 1800 Mulberry Street,<br />

Scranton. For more information or to register, call<br />

(570) 969-8986.<br />

17 & 18 Healthcare Provider CPR<br />

course, 6 p.m. to 10 p.m. offered by the<br />

Education Department of Community Medical<br />

Center Healthcare System. For more information or<br />

to register, call (570) 969-8986.<br />

18 End of Summer mixer at the Black Rock<br />

Brewing Company, Wilkes-Barre, from 6-8 p.m.<br />

sponsored by the Northeast Pa. Ad Club. The event<br />

will feature brewery tours, hors d'ouevres, cash<br />

bar. $17 member; $20 nonmembers. RSVP: Karen<br />

Saunders, (570) 476-7435 by September. 12.<br />

23 Healthcare Provider Renewal course,<br />

6 p.m. to 10 p.m., offered by the Education<br />

Department of Community Medical Center<br />

Healthcare System, 1800 Mulberry Street,<br />

Scranton. For more information or to register, call<br />

(570) 969-8986.<br />

25 An upcoming one-day seminar, “The<br />

Leadership Edge,” has been designed by Penn<br />

S E P T E M B E R<br />

S M T W T F S<br />

1 2 3 4 5 6<br />

7 8 9 10 11 12 13<br />

14 15 16 17 18 19 20<br />

21 22 23 24 25 26 27<br />

28 29 30<br />

State to help supervisors and managers enhance<br />

leadership skills. The seminar leaders are all highly<br />

experienced members of Penn State’s<br />

Management Development faculty. The seminar will<br />

feature three program tracks, each containing four<br />

focused skill-building sessions. Participants can<br />

stay with one track or mix and match sessions<br />

from different tracks. Track 1 — Working with and<br />

through Others: Essential Skills; Track 2 —<br />

Creating an Environment for Success: Team<br />

Management Skills; Track 3 — Meeting the<br />

Challenges of Leadership: Strengthening Personal<br />

Skills. The conference will be held on Sept. 25, at<br />

the East Mountain Business Center, Wilkes-<br />

Barre.For more information, or to register, visit<br />

www.outreach.psu.edu/C&I/LeadershipEdge or call<br />

800-PSU-TODAY (778-8632.)<br />

24 Customer Service Workshop, from 1 p.m.<br />

to 3 p.m. presented by Joan Simmons and sponsored<br />

by the Entrepreneurial Network-NEPA<br />

Alliance, in the NEPA Conference Room, Oak<br />

Street, Pittston. For more information, visit<br />

www.nepa-alliance.org or call (570) 655-5581.<br />

25 IV Therapy, offered by the Education<br />

Department of Community Medical Center<br />

Healthcare System, 1800 Mulberry Street,<br />

Scranton. For more information or to register, call<br />

(570) 969-8986.<br />

25 & 26 ACLS Provider offered by the<br />

Education Department of Community Medical<br />

Center Healthcare System, 1800 Mulberry Street,<br />

Scranton. For more information or to register, call<br />

(570) 969-8986.<br />

28 Seventh annual AIDS Walk 2003, Public<br />

Square, Wilkes-Barre. Registration 11:30 a.m.,<br />

walk begins 1 p.m. For more information, call (570)<br />

823-5808.<br />

29 Luzerne County Community College’s<br />

Foundation Scholarship Golf Tournament will take<br />

place on Monday, September 29 at the Blue Ridge<br />

Trail Golf Club, Mountaintop. The day begins at 11<br />

a.m. and includes lunch, noon tee off. At 5:30<br />

p.m. there will be cocktails, dinner, prizes and a<br />

raffle. Foursomes cost $500; foursome and tee<br />

sponsor, $600; foursome, tee and scholarship<br />

sponsor, $1,600 or $1,100; scholarship sponsor<br />

only, $1,000 or $500; dinner only, $50. Call (800)<br />

377-LCCC, ex. 7331 for details. Deadline to register<br />

is September 12.<br />

NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 55


• JOIN THE TEAM •<br />

ADVERTISE WITH US!<br />

Call Bill Brennan • Sales Manager<br />

today at<br />

570.207.8547<br />

WEEKDAY LINEUP<br />

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undisputedly America’s finest morning sports-talk<br />

show. Hosted by Mike Golic and ESPN/ESPN News<br />

Anchor Mike Greenberg.<br />

The Tony Kornheiser Show (10AM-1PM) —<br />

Kornheiser is a top Washington Post journalist and a<br />

well-known sports radio personality.<br />

The Dan Patrick Show (1-4PM) — The Dan<br />

Patrick Show features interviews with newsmakers<br />

and celebrities, appearances by ESPN commentators,<br />

reporters and analysts, and a breakdown of the days<br />

hot topics with Patrick and his on-air sidekick Rob<br />

Dibble.<br />

ESPN Game Day (4-7PM) — Host Doug Brown<br />

runs down the day’s sports headlines, chats with bigname<br />

newsmakers and ESPN analysts, and previews<br />

the evening’s upcoming games.<br />

ESPN Game Night (7PM-MID) — Live hosts will<br />

report all game results. They’ll give you live on-scene<br />

reports, previews, analysis, reviews and interviews<br />

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wejl-wbax.com<br />

Price: $1.<br />

Lackawanna County<br />

Daniel Fedor. Property location: Waverly. Seller:<br />

John Morano. Price: $290,000.<br />

Joseph Saccon. Property location: Moosic. Seller:<br />

Glenmaura. Price: $269,000.<br />

Greg Potochnick. Property location: Moscow.<br />

Seller: 1st Heritage Financial. Price: $330,000.<br />

University of Scranton. Property location:<br />

Scranton. Seller: Flo Rossi. Price: $300,000.<br />

Stephen Brosky. Property location: Old Forge.<br />

Seller: S. Paranich. Price: $275,000.<br />

Chaudhari Family Ltd. Property location: Dunmore.<br />

Seller: M. Glassman. Price: $890,000.<br />

University of Scranton. Property location:<br />

Scranton. Seller: I. Nudelman. Price: $395,000.<br />

George Milarck. Property location: Archbald. Seller:<br />

G.F. Errigo. Price: $234,000.<br />

Kevin Hamel. Property location: Gouldsboro. Seller:<br />

J. Lukaszewski. Price: $399,000.<br />

Luzerne County<br />

Alan Ryder. Property location: Butler Township.<br />

Seller: Samuel Perta. Price: $249,900.<br />

Curtis Mattingly. Property location: Jackson<br />

Township. Seller: Heritage Hills Estates Inc. Price:<br />

$350,000.<br />

Voitek TV Sales and Service. Property location:<br />

Kingston Borough. Seller: Luzerne Co. Industrial<br />

Authority. Price: $227,000.<br />

Stephen Rosenthal. Property location: Kingston<br />

Borough. Seller: Glenn Panzer. Price: $209,000.<br />

Jeffrey Trumm. Property location: Kingston<br />

Borough. Seller: Terry Niemuth. Price: $279,000.<br />

Auto Properties. Property location: Plains<br />

Township. Seller: MW Land Inc. Price: $13,300,000.<br />

William Dacey. Property location: Wright Township.<br />

Seller: John Gardner. Price: $290,000.<br />

Frederick Thompson. Property location: Butler<br />

Township. Seller: Sand Springs Development. Price:<br />

$240,000.<br />

Thomas Hanson. Property location: Dallas<br />

Borough. Seller: Michael Duncan. Price: $370,000.<br />

Gregory Zumchak. Property location: Dallas<br />

Township. Seller: Patrick Deats. Price: $226,000.<br />

Robert Hines. Property location: Fairview Township.<br />

Seller: Douglas Paull. Price: $241,500.<br />

Thomas Hamill. Property location: Kingston<br />

Borough. Seller: Carl Charnetski. Price: $293,500.<br />

Steven Letts. Property location: Kingston Township.<br />

Seller: Walter Boris. Price: $410,000.<br />

Steven Distasio. Property location: Wright<br />

Township. Seller: Evergreen Hill Estates Inc. Price:<br />

$249,000.<br />

James Culhane. Property location: Wright<br />

Township. Seller: David Coldwell. Price: $257,500.<br />

George Mehalshick. Property location: Black Creek<br />

Township. Seller: Joseph Bott. Price: $300,000.<br />

Augustus Diana. Property location: Dallas<br />

Township. Seller: Phillip Kindler. Price: $212,000.<br />

Chris Heiberg. Property location: Fairview<br />

Township. Seller: Daniel McIntire. Price: $315,000.<br />

Smejj Inc. Property location: Hazle Township.<br />

Seller: Mary Louise Wright. Price: $650,000.<br />

Mark Kingston. Property location: Kingston<br />

Borough. Seller: John Kropp. Price: $660,000.<br />

Mark Kingston. Property location: Kingston<br />

Borough. Seller: Robert Blasé. Price: $200,000.<br />

Northern Realty. Property location: Kingston<br />

Borough. Seller: Louis Domiano. Price: $265,000.<br />

Jeffrey Trumm. Property location: Kingston<br />

Borough. Seller: Terry Niemuth. Price: $279,000.<br />

Samuel Perta. Property location: Larksville<br />

Borough. Seller: Robert Gill. Price: $215,000.<br />

Karyn Hilderbrand. Property location: Larksville<br />

Borough. Seller: Michael Duda. Price: $237,000.<br />

Randall Walsh. Property location: Ross Township.<br />

Seller: Lester Lynn. Price: $234,000.<br />

Auto Properties. Property location: Wilkes-Barre.<br />

Seller: MW Land Inc. Price: $13,300,000.<br />

Richard Uter. Property location: Butler Township.<br />

Seller: Sand Springs Development Corp. Price:<br />

$230,355.<br />

Terrance Herron. Property location: Dallas<br />

Borough. Seller: Donald Rood. Price: $245,000.<br />

Philip Pecuch. Property location: Duryea Borough.<br />

Seller: Healey Development Co. Price: $220,000.<br />

Michael Blazick. Property location: Fairview<br />

Township. Seller: Steven Griffin. Price: $264,000.<br />

Carl Charnetski. Property location: Harveys Lake<br />

Borough. Seller: Ivar Berg. Price: $335,000.<br />

Robert Sabella. Property location: Harveys Lake<br />

Borough. Seller: James Miles. Price: $250,000.<br />

Ganija Vucetovic. Property location: Hazleton City.<br />

Seller: Edward Tenetti. Price: $350,000.<br />

Andrea Sordoni. Property location: Jackson<br />

Township. Seller: David Dillon. Price: $540,000.<br />

Gwen Galasso. Property location: Jenkins<br />

Township. Seller: Lamar Moll. Price: $310,000.<br />

John Nardone. Property location: Lehman<br />

Township. Seller: Frank Svec. Price: $420,000.<br />

Michael Ell. Property location: Nanticoke City.<br />

Seller: Henry Wasilewsi. Price: $240,000.<br />

Carl Kotch. Property location: Sugarloaf Township.<br />

Seller: Randy Ervin. Price: $ 225,000.<br />

Scott Nicholson. Property location: Swoyersville<br />

Borough. Seller: Howard Klein. Price: $285,000.<br />

Monroe County<br />

Martin Sagofsky. Property location: Jackson<br />

Township. Seller: Meadow Run Builders Inc. Price:<br />

$440,000.<br />

Todd and Donna Levitt. Property location: Pocono<br />

Township. Seller: Audrey and Thomas Barr Sr. Price:<br />

$255,000.<br />

Michael and Tracey Casavant. Property location:<br />

Jackson Township. Seller: Mark and Rosemarie<br />

Wingertzahn. Price: $295,000.<br />

Violet Kata. Property location: Middle Smithfield<br />

Township. Seller: August and Julia Merlina. Price:<br />

$292,500.<br />

Taykut and Tulin Aydin. Property location: Pocono<br />

Township. Seller: Gaby Barriga. Price: $283,000.<br />

Eddie and Mary Vanderhoof. Property location:<br />

Stroud Township. Seller: Richard and Lorna David.<br />

Price: $468,000.<br />

Mountain Manor Inn Inc. Property location:<br />

Smithfield Township. Seller: Robert Shinaman. Price:<br />

$40,000.<br />

Ridge Top Village Owners Assn. Inc. Property location:<br />

Smithfield Township. Seller: Travel Marketing<br />

INC. (by sheriff). Price: $1,384.67.<br />

Chelsea Pocono Holdings LLC. Property location:<br />

Pocono Township. Seller: Outletter Associates LP,<br />

Crossings Factory Stores LLC, Insalaco Pocono Inc.<br />

Price $114,880,000 and $50,000.<br />

NE Burger & Sons Inc. Property location: Polk<br />

Township. Seller: New 1901 Corp. Price: $15,000.<br />

Eileen and Steven Siegel Sr. Property location:<br />

Hamilton Township. Seller: Wayne and Jacklynn<br />

Willet. Price: $265,000.<br />

Relocation Resources International Inc. Property<br />

location: East Stroudsburg. Seller: Timothy and<br />

Michelle Harrigan. Price: $269,000.<br />

Ashleigh and Bina Dani. Property location: East<br />

Stroudsburg. Seller: Relocation Resources<br />

International Inc. Price: $269,900.<br />

1723 West Main Street LP. Property location:<br />

Hamilton Township. Seller: Edward Koehler. Price:<br />

$260,000.<br />

Thomas and Eileen McPartland. Property location:<br />

Middle Smithfield Township. Seller: John McGowan<br />

and Sons Inc. Price: $200,000.<br />

Christopher Stockley. Property location: Middle<br />

Smithfield Township. Seller: Toll PA III LP. Price:<br />

$536,917.<br />

Michael Logan. Property location: Smithfield<br />

Township. Seller: C&M Homes at Shawnee LP.<br />

Price: $352,210.<br />

Floyd and Phyllis Halley. Property location: Stroud<br />

Township. Seller: Elias and Karen Morales. Price:<br />

$272,000.<br />

Six Eleven Development Corp. Property location:<br />

Mount Pocono. Seller: Monto Vision Realty Inc.<br />

Price: $650,000.<br />

Laurie and Robert Miller Jr. Property location:<br />

Stroud Township. Seller: Wendy O’Malley. Price:<br />

$365,000.<br />

James Anastasio. Property location: Tobyhanna<br />

Township. Seller: Gertrude Kerrick. Price: $575,000.<br />

East Stroudsburg School District. Property location:<br />

East Stroudsburg. Seller: Rosemarie and James<br />

Walker Sr. Price: $285,000.<br />

Jon and Mary Miller. Property location: Hamilton<br />

Township. Seller: George and Lori Osmun. Price:<br />

$350,000.<br />

Abdullha Juya. Property location: Hamilton<br />

Township. Seller: Mark and Catherine Burstein. Price:<br />

$300,000.<br />

Daniel and Joyce Herring. Property location:<br />

Tobyhanna Township. Seller: David and Inna<br />

Elvashvili. Price: $450,000.<br />

Vickiann and Jeffery Hicks. Property location:<br />

Stroudsburg. Seller: Stanley Zuba, David Prosser and<br />

Sue Steinberg (part.). Price: $380,000.<br />

Armando Garcia. Property location: Ross Township.<br />

Seller: Deck Creations Inc. Price: $257,000.<br />

Juan and Rafaelina Caraballo. Property location:<br />

Stroud Township. Seller: Troy and Mary Nauman.<br />

Price: $294,000.<br />

Richard and Lisa Bye. Property location: Stroud<br />

Township. Seller: John and Christine Reehl. Price:<br />

$310,000.<br />

Charles and Anne Hughes. Property location:<br />

Jackson Township. Seller: Nasser Sabokbar. Price:<br />

$262,000.<br />

Diane and Mark Cloeren. Property location: Middle<br />

Smithfield Township. Seller: Robert Gregoire. Price:<br />

$280,000.<br />

Lisa and Arthur Berry III. Property location:<br />

Stroudsburg. Seller: Anthony Akoury Est., William<br />

Morgan (Admr.). Price: $227,500.<br />

Robert and Marianne Nichols. Property location:<br />

Eldred Township. Seller: Alejandro Ortiz, Silvia<br />

Isaacs-Ortiz. Price: $287,000.<br />

Gary and Suzanne Campbell. Property location:<br />

Stroud Township. Seller: Richard and Barbara Mayer.<br />

Price: $282,500.<br />

Joseph and Tonia O‘Connor. Property location:<br />

Ross Township. Seller: Dwayne and Lori Duke. Price:<br />

$269,000.<br />

James and Barbara Roberts. Property location:<br />

Barrett Township. Seller: June and Harry Derby III.<br />

Price: $375,000.<br />

Donald and Rose Casey. Property location:<br />

Coolbaugh Township. Seller: George and April Verity.<br />

Price: $420,000.<br />

Wenshi Zhao and Jie Yu. Property location: Middle<br />

Smithfield Township. Seller: John McGowan and<br />

Sons Inc. Price: $325,000.<br />

56 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 57<br />

Peter Barone. Property location: Ross Township.<br />

Seller: Ricardo and Ginette Malinaro. Price:<br />

$255,000.<br />

Demmac LLC. Property location: Middle Smithfield<br />

Township. Seller: Fox Glen Apartments Inc. Price:<br />

$1,625,000.<br />

Michael and Vanessa Petrozzino. Property location:<br />

Jackson Township. Seller: Larry Buck. Price:<br />

$250,000.<br />

940 Commercial Inc., n/b/n/c Hill Farm Estates<br />

Inc. Property location: Ross Township. Seller: Kelly<br />

Lewis. Price: $500,000.<br />

Alicia Sanders. Property location: Middle Smithfield<br />

Township. Seller: Bank One NA. Amount: $265,000.<br />

Bradford Moses and Mary Possi. Property location:<br />

Coolbaugh Township. Seller: C. Herbert and Judy<br />

Schneider. Price: $305,000.<br />

Dilcia Phillips and Valerie Gowie. Property location:<br />

Hamilton Township. Seller: Vladimir, John and<br />

Anthony Melchiori. Price: $425,000.<br />

Paul Mason. Property location: Stroud Township.<br />

Seller: Matthew and Jacqueline Donovan. Price:<br />

$305,000.<br />

National Residential Nominee Services Inc.<br />

Property location: Stroud Township. Seller: Michael<br />

and Tracey Tanner. Price: $309,000.<br />

Kevin and Roxanne Hutchinson. Property location:<br />

Stroud Township. Seller: National Residential<br />

Nominee Services Inc. Price: $309,000.<br />

Theodore and Christine Auman. Property location:<br />

Barrett Township. Seller: John and Adelaide Bisbee.<br />

Price: $1,050,000.<br />

Herb and Denise Grainer. Property location:<br />

Smithfield Township. Seller: Karen Young. Price:<br />

$339,000.<br />

Wayne Dunlop and Lori Riede-Dunlop. Property<br />

location: Paradise Township. Seller: Arthur Evans and<br />

Carolyn Allen-Evans. Price: $259,700.<br />

William and Eva Pither. Property location: Pocono<br />

Township. Seller: Robert and Louise Szeligowski.<br />

Price: $410,000.<br />

Frederick and Alice Berthel. Property location:<br />

Chestnuthill Township. Seller: Glenn and Janet<br />

Tirpak. Price: $275,000.<br />

Ramis and Tatiana Gimadeyer. Property location:<br />

Hamilton Township. Seller: Steven and Terri Ewing.<br />

Price: $599,999.<br />

Kenbar Investment Group. Property location:<br />

Smithfield Township. Seller: W. Peter Ahnert Jr.,<br />

Abigail Ahnert, Emily Ahnert and Robert Ahnert II.<br />

Price: $631,250.<br />

Patricia Clifford. Property location: Ross Township.<br />

Seller: Deck Creations Inc. Price: $259,025.<br />

Brenda Leonard. Property location: Ross Township.<br />

Seller: Deck Creations Inc. Price: $296,900.<br />

Bruce and Marianne Brandli. Property location:<br />

Middle Smithfield Township. Seller: Frank and Alice<br />

Manhart. Price: $500,000.<br />

Fred and Janice Fantuzzi. Property location:<br />

Chestnuthill Township. Seller: LTS Development Inc.<br />

Price: $299,000.<br />

Robert and Laura Howe. Property location:<br />

Tobyhanna Township. Seller: Joseph and Temi Miller.<br />

Price: $465,000.<br />

Paul and Susan Miller. Property location: Hamilton<br />

Township. Seller: Elaina and Charles Prinzivalli. Price:<br />

$415,000.<br />

Christy Mara. Property location: Jackson Township.<br />

Seller: International Custom Built Homes Inc. Price:<br />

$395,000.<br />

Bradley Miller. Property location: Coolbaugh<br />

Township Seller: Frank and Linda Gleva. Price:<br />

$340,000.<br />

Michael and Roseanne Walters. Property location:<br />

Barrett Township. Seller: Louis and Ingrid Larsen.<br />

Price: $712,500.<br />

Ronald Baumann. Property location: Chestnuthill<br />

Township. Seller: Michael Stokes. Price: $655,000.<br />

James Ertle. Property location: Stroud Township.<br />

Seller: Lola Wary. Price: $295,000.<br />

Pike County<br />

Paul Forte. Property location: Hawley. Seller:<br />

Richard Schroeder. Price: $350,000.<br />

Evan Juro. Property location: Matamoras. Seller:<br />

Jeanne Reggio. Price: $200,000.<br />

Henryk Lodziato. Property location: Shohola. Seller:<br />

Dennis Heimbrook. Price: $300,000.<br />

Richard Cohen. Property location: Hawley. Seller:<br />

Charles Zimnik. Price: $242,500.<br />

Bonnie Zilenziger. Property location: Lords Valley.<br />

Seller: Paul Matarazzo. Price: $217,000.<br />

Gary Molampy. Property location: Hawley. Seller:<br />

Charles Schmalzle. Price: $259,900.<br />

Peter Dispenza. Property location: Hawley. Seller:<br />

William Curry. Price: $260,000.<br />

Peter Helms. Property location: Hawley. Seller:<br />

Albina Thoma. Price: $550,000.<br />

Jeffrey Drumheller. Property location: Milford.<br />

Seller: Joseph Lapera. Price: $239,000.<br />

Emrie Foster. Property location: Milford. Seller:<br />

Harlan Coben. Price: $345,000.<br />

Schuylkill County<br />

Oaks Gun Club, Inc. Property location: South<br />

Manheim Township. Seller: Donald Moyer. Price:<br />

$5,946.<br />

Robert Allen. Property location: Orwigsburg. Seller:<br />

Cedant Mobility Financial Co. Price: $254,000.<br />

Medical Plaza Partners. Property location:<br />

Pottsville. Seller: Pottsville Hospital and Warne<br />

Clinic. Price: $588,020.<br />

Pinebrook Residence. Property location: West<br />

Brunswick Township. Seller: Brookside Court<br />

Property Inc. Price: $200,000.<br />

Wayne County<br />

James DeLisi. Property location: Paupack. Seller:<br />

Timothy Congdon. Price: $565,500.<br />

James Cleary. Property location: Preston. Seller:<br />

Theta Land Corp. Price: $400,000.<br />

Keith Heilner. Property location: Lehigh. Seller:<br />

Warner Lent. Price: $380,000.<br />

Bruce Covey. Property location: Salem. Seller:<br />

Bruce Covey. Price: $340,346.<br />

Bruce Covey. Property location: Salem. Seller:<br />

Bruce Covey. Price: $230,000.<br />

Danuta Piwinska. Property location: Paupack.<br />

Seller: Alfred Marvin. Price: $245,000.<br />

Thomas Seyfarth. Property location: Salem. Seller:<br />

Joseph Marsico. Price: $295,000.<br />

Mary Grieve. Property location: Honesdale. Seller:<br />

Orley Mae White. Price: $220,000.<br />

Joseph Ghartey. Property location: Damascus.<br />

Seller: David Winner. Price: $405,000.<br />

Miles Scott Krieger. Property location: Preston.<br />

Seller: Carol Severs. Price: $277,000.<br />

James Tennant. Property location: Salem. Seller:<br />

Robert Halter. Price: $300,000.<br />

John Catrombon. Property location: Paupack.<br />

Seller: Charles Jurgensen. Price: $210,000.<br />

Waymart Wind Farm. Property location: Clinton.<br />

Seller: Russell Bass. Price: $230,000.<br />

Francis Henofer. Property location: Paupack. Seller:<br />

Candace Cianni. Price: $535,000.<br />

Stephen Paroby. Property location: Paupack. Seller:<br />

Elizabeth Novak-Wiggal. Price: $220,000.<br />

Stephen Putzi. Property location: Honesdale.<br />

Seller: John Weidner. Price: $350,000.<br />

Thomas Grozalis. Property location: Paupack.<br />

Seller: Leroy Wensel. Price: $430,000.<br />

George Brown. Property location: Oregon. Seller:<br />

Kent Brown. Price: $200,000.<br />

Joseph Hyer. Property location: Lake. Seller:<br />

Benjamin Franc. Price: $345,000.<br />

Frank Mina. Property location: Lake. Seller: Gary<br />

Gardner. Price: $308,000.<br />

Michael DeFex. Property location: Paupack. Seller:<br />

Arthur Lewis. Price: $255,000.<br />

Wyoming County<br />

Bruce Gendron. Property location: Tunkhannock<br />

Township. Seller: James Faerber. Price: $340,000.<br />

John Romero. Property location: Tunkhannock<br />

Borough. Seller: Sally Steele. Price: $200,000.<br />

Lavere Stiles. Property location: Eaton Township.<br />

Seller: Duwayne Kutz. Price: $365,000.<br />

Michael Stoko III. Property location: Overfield<br />

Township. Seller: Richard Lahey. Price: $495,000.<br />

Earnings<br />

For the 2003 second quarter, CTE reported diluted<br />

earnings per share (“EPS”) of $0.64, versus<br />

reported diluted EPS of $0.60 in the 2002 second<br />

quarter. Included in CTE’s 2003 second quarter<br />

reported diluted EPS is a $1.5 million (pre-tax), or<br />

$0.04 per share (after-tax), charge reflecting legal<br />

and financial advisory expenses in connection with<br />

CTE’s proposed recapitalization, which was<br />

announced on April 25, 2003. CTE’s 2002 second<br />

quarter reported diluted EPS included the effect of<br />

a $2.0 million (pre-tax) charge, or $0.05 per share<br />

(after-tax), related to the impairment of WorldCom<br />

receivables, and a $2.1 million (pre-tax), or $0.05<br />

per share (after-tax), positive settlement in connection<br />

with CTE’s 2000 restructuring charge. CTE<br />

ended the 2003 second quarter with a total of<br />

473,375 switched access lines installed, reflecting<br />

an increase of 18,437 switched access lines<br />

installed in the past 12 months, or a growth rate of<br />

4 percent. CTE’s consolidated revenues in the<br />

2003 second quarter were $83.0 million, a growth<br />

rate of 6 percent versus the 2002 second quarter.<br />

The 2002 second quarter consolidated revenues of<br />

$78.3 million included a $2.0 million charge in<br />

connection with WorldCom receivables. CTE’s consolidated<br />

operating income in the 2003 second<br />

quarter was $25.2 million, which reflected a 4 percent<br />

growth rate versus last year’s second quarter.<br />

CTE’s 2002 second quarter operating income of<br />

$24.1 million reflected both the aforementioned<br />

$2.0 million pre-tax WorldCom charge against revenues,<br />

as well as the aforementioned $2.1 million<br />

pre-tax positive settlement related to CTE’s 2000<br />

restructuring charge. For the 2003 second quarter,<br />

CTE reported net income of $15.2 million, versus<br />

reported net income of $14.1 million in the 2002<br />

second quarter. Consolidated capital expenditures<br />

(“CAPEX”) were $12.1 million in the 2003 second<br />

quarter, versus CAPEX of $14.0 million in the year<br />

ago quarter.<br />

Commonwealth Telephone Company (“CT”) had<br />

a total of 338,340 switched access lines installed<br />

at the end of the 2003 second quarter – a growth<br />

rate of 1 percent versus last year. CT’s residential<br />

additional line penetration was 40 percent at the<br />

end of the quarter. CT’s business line growth in<br />

Continues on next page<br />

december 2003<br />

The Business Journal<br />

Wants To Showcase Our<br />

Area’s Best And Brightest!<br />

In December, the Northeast Pennsylvania Business Journal will<br />

produce a special section in our publication on our region’s best<br />

and brightest - our “Top 20 Under 40.” We are looking for readers<br />

to nominate a business owner, entrepreneur or senior-level company<br />

official to be spotlighted. The individuals we seek to honor must be<br />

39 years of age or younger and play a decision-making role in a<br />

business or organization.<br />

To nominate yourself or someone else, simply go to the Business<br />

Journal website at www.npbj.com and click on “20 Under 40” for a<br />

nomination form. Or mail your nomination to the Business Journal at<br />

149 Penn Avenue, Scranton, PA 18503. Be sure to include the name of<br />

the nominee, his or her position in the company, age, and why he or<br />

she should be honored. If you are nominating someone else, include<br />

your name and contact information.<br />

Publication Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . December 2003<br />

Nomination Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . October 15, 2003<br />

To advertise in this special supplement...<br />

Ad Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . November 7, 2003<br />

149 Penn Avenue, Scranton, PA 18503<br />

20<br />

u nder<br />

40<br />

Call 570-207-9001<br />

Toll Free 1-877-584-3561<br />

Fax 570-207-3452


58 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

the 2003 second quarter was 3 percent versus the<br />

2002 second quarter. CT’s 2003 second quarter<br />

revenues grew 8 percent to $51.2 million, versus<br />

revenues of $47.5 million in the 2002 second<br />

quarter. The 2002 second quarter revenue figure<br />

reflects a $2.0 million charge in connection with<br />

WorldCom receivables. CT’s second quarter revenue<br />

growth was primarily driven by increased<br />

access minutes of use, rate changes in the NECA<br />

(National Exchange Carrier Association) average<br />

schedule settlement formula that took effect in July<br />

2002, and 6 percent growth in enhanced services.<br />

CT’s 2003 second quarter operating income was<br />

$23.1 million, a 22 percent increase over last year.<br />

This solid growth in operating income was primarily<br />

driven by growth in high-margin access revenues,<br />

continued focus on cost control and the impact of<br />

the $2.0 million WorldCom receivables charge,<br />

which is included in CT’s 2002 second quarter<br />

results. CT’s 2003 second quarter CAPEX were<br />

$5.9 million versus $8.0 million in the 2002 second<br />

quarter. The change in CAPEX is substantially<br />

due to timing.<br />

CTSI, LLC (“CTSI”), during the 2003 second<br />

quarter, CTSI installed 4,453 net access lines,<br />

ending the quarter with 135,035 net access lines<br />

installed – a growth rate of 13 percent versus the<br />

2002 second quarter. At the end of the 2003 second<br />

quarter, 98 percent of CTSI’s access lines<br />

were “on-switch,” and 52 percent were “on-net”<br />

(defined as 100 percent on CTSI’s owned network).<br />

CTSI’s business/residential line split at the end of<br />

the 2003 second quarter was 90 percent/10 percent.<br />

CTSI’s 2003 second quarter revenues were<br />

$21.5 million, a growth rate of 1 percent versus<br />

revenues of $21.3 million in the 2002 second<br />

quarter. This relatively flat growth rate was expected<br />

due to several factors that affected the quarterover-prior-year-same-quarter<br />

access revenue comparison<br />

at CTSI, including a modification to transport<br />

billings related to access trunking in last<br />

year’s third quarter, the continued implementation<br />

of the Federal Communications Commission’s<br />

(“FCC”) mandated interstate access rate reduction<br />

and further implementation of the FCC Order related<br />

to local reciprocal compensation. CTSI’s operating<br />

income in the 2003 second quarter was $2.5<br />

million, versus operating income of $5.3 million in<br />

the 2002 second quarter. CTSI’s 2002 second<br />

quarter operating income included a $2.1 million<br />

positive settlement in connection with CTE’s 2000<br />

restructuring charge. CTSI’s 2003 second quarter<br />

capital expenditures were $5.6 million, versus $5.4<br />

million in the year ago quarter.<br />

Northeast Pennsylvania Financial Corp. (the<br />

"Company") (NASDAQ: NEPF), the holding company<br />

for First Federal Bank (the "Bank"), reported a net<br />

loss of $1.1 million, or $(.28) diluted earnings per<br />

share, for the three months ended June 30, 2003,<br />

which was a decline from the prior year comparable<br />

quarter net income of $944,000, or $.22 diluted<br />

earnings per share. All prior period amounts set<br />

forth in this release reflect the anticipated restatement<br />

of the financial results for those prior periods<br />

as discussed below. The decline was primarily due<br />

to:<br />

■ a $520,000 reduction in non-interest income<br />

due to the recognition of a $1.5 million impairment<br />

loss related to an equity investment by the<br />

Company, partially offset by a $980,000, or 44%,<br />

increase in other non-interest income;<br />

■ a $974,000 decline in net interest income as<br />

a result of an 18 percent decline in the net interest<br />

margin from 2.98 percent to 2.44 percent;<br />

■ a $124,000 increase in the provision for loan<br />

losses due to an increase in classified loans; and<br />

■ a $107,500 impairment loss in connection<br />

with the closure of three bank offices as of July 1.<br />

The reported net loss for the June 2003 quarter<br />

was also a decline from the $1.0 million net<br />

income, or $.26 diluted earnings per share, for the<br />

quarter ended March 31, 2003. The decrease was<br />

due to:<br />

■ a $240,000 increase in the provision for loan<br />

losses due to an increase in classified loans;<br />

■ gains realized in the restructure of the investment<br />

portfolio in the March quarter of $1.1 million<br />

(pre-tax) versus the pre-tax gains realized in the<br />

June quarter of $386,000 for continued restructure<br />

of the investment portfolio and a partial<br />

restructure of the adjustable rate mortgage portfolio;<br />

■ the recognition of the $1.5 million impairment<br />

loss for an equity investment; and<br />

■ the $107,500 impairment loss related to the<br />

July 2003 office closings.<br />

The net interest margin for the June 2003 quarter<br />

of 2.44 percent was approximately the same as<br />

the 2.43 percent net interest margin for the March<br />

2003 quarter. Net income for the nine months<br />

ended June 30, 2003 was $643,000, or $.16<br />

diluted earnings per share, compared to $3.0 million,<br />

or $.69 diluted earnings per share for the previous<br />

fiscal year period. This decline in net income<br />

was a result of the $3.0 million, or 16 percent,<br />

contraction in net interest income due to a decline<br />

in the net interest margin from 3.12 percent to<br />

2.46 percent, the $1.5 million impairment loss on<br />

the equity investment and a $2.8 million increase<br />

in operating expenses as a result of the new branding<br />

campaign and staffing and occupancy increases.<br />

The decline was partially offset by a $139,000,<br />

or 7 percent, reduction in the provision for loan<br />

losses, $1.2 million more from gains on sales of<br />

investments and loans as well as increases in fees<br />

generated from the banking, insurance, investment<br />

and trust lines of business.<br />

On July 21, 2003, the Company announced it<br />

was restating its prior period earnings for the fiscal<br />

years from 1998 through 2002 and for the<br />

December 2002 and March 2003 quarters to correct<br />

errors in the accounting for the indirect auto<br />

loan portfolio and purchased mortgage and consumer<br />

loan portfolios. E. Lee Beard, president and<br />

CEO, noted that the recently identified errors resulted<br />

primarily from computer program coding errors<br />

that impacted the calculation of interest income<br />

earned on the indirect auto loans and from the<br />

amortization of the premiums related to purchased<br />

mortgage and consumer loans. The earnings discussed<br />

throughout this release reflect the proper<br />

interest earned rates for these loans. The<br />

Company is in the process of preparing an amended<br />

form 10-K for fiscal year 2002 and forms 10-Q<br />

for the December 2002 and March 2003 quarters.<br />

Until such amendments, including restated financial<br />

statements, are filed, the Company's previously<br />

filed periodic annual and quarterly reports,<br />

including financial statements and auditor's reports<br />

thereon, should not be relied upon.<br />

The anticipated effect of the restatements is to<br />

reduce the Company's capital by $3.2 million as of<br />

March 31, 2003. This restatement has no impact<br />

on the Company's or the Bank's cash flows and<br />

the Bank continues to be well-capitalized under regulatory<br />

capital requirements. At June 30, 2003, the<br />

total tier-1 capital ratio for the Bank was 6.69 percent<br />

and total capital to assets was 7.30 percent<br />

for the company. The accounting errors do not<br />

impact any loan customers. The Bank's deposits<br />

continue to be insured by the FDIC. Management<br />

affirmed that the accounting errors that led to the<br />

restatement were unintentional. Steps have been<br />

taken to ensure that no other similar system errors<br />

have occurred. Staffing, system and procedural<br />

changes are being made to ensure such errors do<br />

not occur in the future. As part of these changes,<br />

the Company hired Jerry Holbrook as interim CFO<br />

and engaged The Outsourcing Partnership LLC to<br />

provide internal audit services. Holbrook previously<br />

served as CFO for E-Duction Inc., SVP for First USA<br />

Bank and as Controller for WSFS Financial Corp.<br />

Net interest income for the current quarter<br />

decreased $974,000, or 16 percent, over the prior<br />

year comparable quarter. The decrease reflects a<br />

53 basis point decline in the yield on the mortgage<br />

portfolio, due to payoffs of higher yielding loans<br />

and generally lower interest rates on originated<br />

loans, and a 163 basis point decrease in the yield<br />

on investments. The decrease in interest income<br />

for the quarter was partially offset by a lower cost<br />

of deposits due to the current low interest rate<br />

environment. Since June 2002, the Bank has<br />

increased transaction accounts by 31 percent, to<br />

40 percent of total deposits, in an effort to<br />

decrease the reliance on higher-rate time deposits.<br />

The Company has $15 million in outstanding Trust<br />

Preferred Securities (TRUPs) with an interest rate<br />

floating with the three-month LIBOR and $7 million<br />

outstanding with an interest rate floating with the<br />

six-month LIBOR. The $22 million of TRUPs added<br />

$267,000 to interest expense for the June 2003<br />

quarter. The Company used a portion of the TRUPs<br />

proceeds to purchase $10 million of Bank Owned<br />

Life Insurance (BOLI) in April 2002, adding<br />

$133,000 of non-interest income during the June<br />

2003 quarter and $445,000 during the nine<br />

months ended June 30, 2003. The earnings rate<br />

on the BOLI adjusts annually in April and was<br />

reduced by 1.00 percent on April 3, 2003.<br />

Net interest income and net interest margin for<br />

the three months ended June 30, 2003 were basically<br />

comparable to the March 2003 quarter. This<br />

was accomplished in the face of generally declining<br />

interest rates with a combination of an increase in<br />

the higher yielding consumer loan portfolio balances,<br />

a reduction in the cost of deposits and the<br />

stabilization of cash flows from the investment<br />

portfolio restructuring that began in the March<br />

2003 quarter.<br />

The fiscal year-to-date net interest income<br />

declined $3.0 million compared to the nine month<br />

period ended June 30, 2002, primarily due to the<br />

124 basis point reduction in the yields on the earning<br />

assets, mortgage payoffs and an increase in<br />

borrowed funds. The reductions were partially offset<br />

with declines in costs of deposits and an<br />

increase in the investment securities portfolio balances.<br />

The provision for loan losses for the current quarter<br />

increased by $124,000, to $850,000, compared<br />

to the three months ended June 30, 2002<br />

and increased by $240,000 from the quarter<br />

ended March 31, 2003. The increase was primarily<br />

attributable to additional reserves established for<br />

the increase in classified loans. The ratio of<br />

allowance for loan losses to net loans increased to<br />

1.15 percent, compared to 1.00 percent at June<br />

30, 2002 and 1.06 percent at March 31, 2003.<br />

At June 30, 2003, non-performing assets<br />

increased by $2.1 million to $6.9 million, or .78<br />

percent of total assets, compared to $4.8 million,<br />

or .53 percent at September 30, 2002 and from<br />

the $5.0 million or .55 percent level at March 31,<br />

2003, primarily due to a $1.7 million commercial<br />

loan that went into bankruptcy. The Bank has previously<br />

written off $100,000 of this loan, has established<br />

additional reserves and believes this loan is<br />

adequately collateralized by the U.S. Dept. of<br />

Agriculture and other collateral.<br />

Total delinquencies as of June 30, 2003 for retail<br />

mortgage loans, consumer (other than auto), and<br />

auto loans were 1.24 percent, 2.23 percent and<br />

0.95 percent of total loans, respectively. Net loan<br />

charge-offs were $672,000 for the quarter ended<br />

June 30, 2003, compared to net loan charge-offs<br />

of $879,000 for the quarter ended June 30, 2002<br />

and $515,000 for the quarter ended March 31,<br />

2003. Net loan charge-offs increased during the<br />

quarter due to a change in the method of recognizing<br />

impairment loss at the time it becomes 90<br />

days delinquent instead of at the time of foreclosure.<br />

Net loan charge-offs, as a percentage of total<br />

loans for the current quarter, were 13 basis points<br />

and for the fiscal year-to-date were 31 basis points.<br />

Non-interest income for the current quarter<br />

decreased $520,000, or 23 percent, over noninterest<br />

income for the prior year comparable quarter<br />

due to the Company's recognition of the $1.5<br />

million impairment loss for its equity investment in<br />

convertible preferred stock in a start-up mortgage<br />

banking firm specializing in multi-state, small<br />

builder loans. The Company purchased $2 million<br />

of convertible preferred stock in the company in fiscal<br />

2000. Pre-tax losses of $500,000 had been<br />

recognized by the Company previously. The lending<br />

firm continues to operate with historical highs in<br />

loan commitments; however, efforts to raise additional<br />

equity capital have proven unsuccessful and<br />

the company's contract with an investment banker<br />

expired during the quarter. The Bank's loans originated<br />

through the program have been fully repaid<br />

with no losses. The Bank is no longer a lender in<br />

this program. Additionally, no tax benefit has been<br />

recognized for the impairment loss due to a lack of<br />

expected future capital gains. The Company holds<br />

no other similar investments.Total non-interest<br />

income accounted for 13 percent of interest<br />

income plus non-interest income (gross revenue)<br />

for the June 2003 quarter and 19 percent of gross<br />

revenue for the nine months ended June 2003.<br />

Non-interest income was $8.1 million for the nine<br />

months ended June 30, 2003, compared to $5.4<br />

million for the comparable nine-month period ended<br />

June 30, 2002 as the current period reflected $1.5<br />

million gain-on-sale of securities and loans, as well<br />

as increased fee income earned from the banking,<br />

insurance, investment and trust lines of business.<br />

The prior year period included $332,000 of gain on<br />

sale of $50 million of indirect auto loans. The<br />

cross sales to customers among the lines of business<br />

has enhanced the service fee, insurance,<br />

investment and trust related non-interest income.<br />

Non-interest expense increased $800,000, or 13<br />

percent, for the quarter ended June 30, 2003 compared<br />

to the quarter ended June 30, 2002 and<br />

$231,000, or 4 percent, compared to the quarter<br />

ended March 31, 2003. The increase from the<br />

June 2002 quarter was primarily due to increased<br />

staffing for business development, a $107,500<br />

impairment loss (on a pre-tax basis) recognized in<br />

relation to the pending sale of two free-standing<br />

bank offices closed on as of July 1, 2003 and<br />

increased occupancy costs as a result of the addition<br />

of three offices purchased from Schuylkill<br />

Savings in January 2002. The fiscal year-to-date<br />

non-interest expenses for the nine months ended<br />

June 30, 2003 increased 16 percent over the prior<br />

year comparable period, as a result of increases in<br />

staffing, the impairment loss related to the sale of<br />

closed offices and occupancy expenses associated<br />

with the acquisition of offices from Schuylkill<br />

Savings in January 2002, as well as the increases<br />

in marketing costs for the new branding campaign.<br />

Penn National Gaming Inc. (Nasdaq: PENN) reported<br />

record second quarter results for the period ending<br />

June 30. The 2003 second quarter GAAP operating<br />

results are in line with the revised financial guidance<br />

issued by the company on June 10. Penn<br />

National’s 2003 second quarter diluted earnings per<br />

share without Hollywood Casino-Shreveport were<br />

$.47, ahead of the revised financial guidance of<br />

$.45 issued by the company on June 10 and exceeding<br />

the First Call analyst consensus estimates. Net<br />

revenues for the quarter rose 98 percent to $325<br />

million, compared to $164.1 million in the second<br />

quarter of 2002. Net income and diluted per share<br />

earnings computed in accordance with generally<br />

accepted accounting principles rose to $15.5 million,<br />

or $.38 per diluted share in the second quarter of<br />

2003 from $9.2 million or $.23 per diluted share in<br />

the second quarter of 2002. Excluding a pre-tax<br />

charge of $3 million, or $.05 per share after tax, for<br />

loss on fair value of interest rate swaps, adjusted<br />

earnings per share for the second quarter of 2002<br />

was $.28. Second quarter 2003 EBITDA rose 98.6<br />

percent to $71.7 million, from $36.1 million in the<br />

second quarter of 2002. Income from operations in<br />

the second quarter of 2003 rose 95.9 percent to<br />

$52.8 million, from $27 million in the second quarter<br />

of 2002. Per share results are based on 40.5<br />

million and 40 million diluted weight average shares<br />

outstanding for the 2003 and 2002 periods, respectively,<br />

and have been adjusted to reflect the June<br />

2002 two-for-one stock split.<br />

Grants<br />

The Blue Ribbon Foundation of Blue Cross of<br />

Northeastern Pennsylvania announced it is seeking<br />

opportunities to partner with nonprofit organizations<br />

that are interested in creating and implementing obesity<br />

prevention and intervention programs in the 13<br />

counties of northeastern and northcentral<br />

Pennsylvania. The Blue Ribbon Foundation has committed<br />

$500,000 over a three-year period toward<br />

fighting obesity through its “well weighs” initiative.<br />

Grants of up to $75,000 will be distributed to several<br />

projects that integrate long-term nutritional, physical,<br />

behavioral and/or medical interventions to promote<br />

healthy lifestyle behaviors, eating habits and<br />

increased physical activity as part of a person’s daily<br />

life. Nonprofit organizations that are interested in<br />

“well weighs” can express their desire to participate<br />

by submitting a letter of interest to the foundation.<br />

Letters will be accepted until September 15 and<br />

should include a description and general overview of<br />

the proposed project, including goals, objectives,<br />

expected outcomes and process measures with a<br />

defined mechanism for reporting health outcomes; a<br />

copy of the resume or curriculum vitae of those<br />

responsible for implementing and evaluating the program;<br />

an estimate of funds needed for the project,<br />

and IRS certification of tax-exempt, charitable status.<br />

The foundation will review letters of interest and several<br />

applications will be selected to submit more<br />

detailed, formal proposals by December 1. A pre-proposal<br />

conference will be held to provide technical<br />

assistance and feedback to the prospective applicants<br />

that are identified through the letter of interest<br />

process. Grants will be awarded to support the<br />

development and implementation of innovative programs<br />

beginning January 2004. Subsequent annual<br />

payments will depend on continued satisfactory<br />

progress toward goals.<br />

The Williamsport-Lycoming Foundation, the 86-<br />

year-old foundation serving Lycoming County and the<br />

surrounding region, approved nearly $50,000 in<br />

grant funding during its recent mini-grant cycle. The<br />

Williamsport-Lycoming Foundation board approved<br />

$48,325 in grant funding from the unrestricted funds<br />

available to support initiatives benefiting residents of<br />

Lycoming County to the following organizations:<br />

American Rescue Workers, $10,000 grant to support<br />

the revitalization renovation project to update<br />

and renovate the facility that provides emergency<br />

shelter and houses male residents in an effort to<br />

help them rise above their current situations;<br />

Bethesda Day Treatment Center, $5,000 grant to<br />

provide funding to purchase program materials and<br />

equipment for the Montoursville facility, which provides<br />

specialized education and counseling for adolescents;<br />

Curtain Middle School PTO, $6,000 grant<br />

to assist with the restoration and conservation of 20<br />

locally designed murals depicting Longfellow’s poem,<br />

“Hiawatha,” so that they may once again be displayed<br />

in the school and the community; Jersey<br />

Shore Public Library, a grant of up to $4,192 to purchase<br />

four computers that have the capacity to<br />

accommodate the newer educational software for<br />

the children’s section of the library; Kiwanis Club of<br />

Williamsport, $6,735 grant to construct a second<br />

modern restroom facility and replace the roof on the<br />

main portion of the lodge at the Camp Kiwanis so it<br />

can continue to serve many youth groups; Lycoming<br />

County Health Improvement, $6,998 grant to support<br />

a youth survey that will help identify health-related<br />

risk factors in the community affecting the lives<br />

of area young people; this data will be available to<br />

other local agencies to guide efforts in meeting community<br />

needs; YMCA of Williamsport, $9,400 grant<br />

to provide support for an afterschool activity program<br />

(ASAP) with the goals of reducing childhood obesity,<br />

and educating both children and their parents about<br />

the risks associated with obesity. The Williamsport-<br />

Lycoming Foundation’s next deadline for mini-grant<br />

and regular grant application submission is<br />

September 1. Potential applicants are strongly<br />

encouraged to call Debbie Mader Miller, manager of<br />

program and scholarship services, at 321-1500 to<br />

discuss potential requests before submitting an<br />

application.<br />

Steven A. Solieri, Ph.D., assistant professor of<br />

accounting at The University of Scranton, has<br />

received a $30,000 grant from the Research<br />

Foundation of the Institute of Internal Auditors to perform<br />

a field study entitled “Internal Audit’s Role in<br />

the Corporate Governance Process: Restoring the<br />

Public Trust in Accounting.” As a large part of this<br />

project, Solieri and his co-author, Andrew Felo, Ph.D.,<br />

of Pennsylvania State University - Great Valley, will be<br />

visiting a number of Fortune 1000 companies and<br />

studying interactions between the internal audit function<br />

and the corporate governance structures of the<br />

companies. The project is scheduled for completion<br />

in March 2004. Solieri has completed four master’s<br />

degrees in business administration, manufacturing<br />

management, information systems, and accounting,<br />

and received his Ph.D. in management and accounting<br />

from Binghamton University. Solieri, Lake Ariel,<br />

has been a Certified Public Accountant for the past<br />

18 years with a license to practice in four states.<br />

Congressman Don Sherwood announced two federal<br />

grants that have been awarded to Wayne


Economic Development Corporation to fund feasibility<br />

studies for a proposed business park in Sterling<br />

Township, Wayne County. The federal funds, along<br />

with local contributions, will partially offset the cost<br />

of preliminary engineering and planning studies.<br />

These studies are needed to determine whether the<br />

organization will pursue the development of the business<br />

park. WEDCO president, Paul Lloyd, acknowledged<br />

the assistance given to WEDCO. “We are particularly<br />

grateful for the support we received from our<br />

federal legislators and the Northeastern<br />

Pennsylvania Alliance in helping us obtain these<br />

grants,” Lloyd said. "In the long run, this support will<br />

play a major role in bringing more jobs to our county.<br />

Wayne County is now a top priority in good, sound<br />

economic planning in the region." Visit the WEDCO<br />

Web site for further details at www.wedcorp.org/.<br />

The Pennsylvania Department of Conservation and<br />

Natural Resources (DCNR) has awarded a<br />

Conservation and Recreation Grant of $200,000 to<br />

SEDA-COG for continuation of Phase II of the<br />

Susquehanna Greenway plan. The Greenway, an<br />

interconnected network of natural and cultural<br />

resources, scenic trails, community parks, and recreation<br />

facilities, is being developed along the entire<br />

500-mile length of the river in Pennsylvania. SEDA-<br />

COG heads the Greenway planning team. Bloss<br />

Associates Inc. and Pennsylvania Environmental<br />

Council are lead consultants for Phase II contract<br />

work on greenway design, and community outreach<br />

and education, respectively. Phase II primarily<br />

involves development of a conceptual design and<br />

strategic action plan to implement the Greenway,<br />

serving as a guide for county planners, municipal<br />

officials, community groups, nonprofit organizations<br />

and others seeking to establish components of the<br />

project. The strategy will also address region-wide<br />

issues, as well as specific concerns that have been<br />

raised in the six planning areas (reaches) designated<br />

within the Greenway. Five general categories of the<br />

strategic plan are being considered including community,<br />

environment, economy, recreation, and public<br />

awareness. Topic areas may include funding, organizational<br />

options, operations and maintenance, and<br />

the integration of related transportation systems.<br />

Reach Advisory Committees (RAC) have been established<br />

in each of the Greenway area's six reaches.<br />

The RACs will be involved in developing specifics of<br />

the strategic plan, just as they have been involved in<br />

the initial design process of the Greenway.<br />

Mortgages<br />

Columbia County<br />

Lois A. Barrall. Property Location: Beaver Twp.<br />

Lender: Sky Bank. Amount: $227,200.<br />

Joseph A. and Lori A. Scopelliti. Property<br />

Location: Hemlock Twp. Lender: FNB Bank.<br />

Amount: $204,900.<br />

Robert R. and Karen J. Hergan. Property<br />

Location: Catawissa Twp. Lender: Mortgage<br />

Electronic Registration Systems Inc. Amount:<br />

$215,900.<br />

William R. and Lori A. Harding. Property<br />

Location: Bloomsburg. Lender: Manufacturers<br />

and Traders Co. Amount: $200,000.<br />

Steven J. and Rebecca A. Marks. Property<br />

Location: Montour Twp. Lender: Mortgage<br />

Electronic Registration Systems Inc. Amount:<br />

$215,000.<br />

Giuseppe and Edith A. Lafata. Property<br />

Location: Scott Twp. Lender: Columbia County<br />

Farmers National Bank. Amount: $239,000.<br />

Joseph M. and Diane D. Wondoloski. Property<br />

Location: North Centre Twp. Lender: FNB Bank.<br />

Amount: $322,700.<br />

John C. and Brenda J. Monick. Property<br />

Location: Orange Twp. Lender: First Federal<br />

Bank. Amount: $213,500.<br />

MSY Investments LLC. Property Location:<br />

Berwick. Lender: Sovereign Bank. Amount:<br />

$1,350,000.<br />

Guy E., Jr. and Kimberly S. Miller. Property<br />

Location: Berwick. Lender: First National Bank of<br />

Berwick. Amount: $275,000.<br />

Harry A. Campbell. Property Location:<br />

Sugarloaf Twp. Lender: Option One Mortgage<br />

Corp. Amount: $269,500.<br />

Douglas L. and Leslie W. Bryden. Property<br />

Location: Catawissa Twp. Lender: First Mutual<br />

Corp. Amount: $226,700.<br />

Brandon R. and Lynette M. Eyerly. Property<br />

Location: Scott Twp. Lender: Mortgage<br />

Electronic Registration Systems Inc. Amount:<br />

$200,000.<br />

Christopher R. and Christina M. Dorothy.<br />

Property Location: Scott Twp., Lender: FNB Bank.<br />

Amount: $230,400.<br />

SBA Properties Inc. Property Location: North<br />

Centre Twp. Lender: General Electric Capital<br />

Corp. Amount: $220,128,160.<br />

James and Ruth Hunter, Property Location:<br />

Greenwood Twp. Lender: Columbia County<br />

Farmers National Bank. Amount: $315,000.<br />

Robert N. Seebold. Property Location: Scott<br />

Twp. Lender: Manufacturers and Traders Trust<br />

Co. Amount: $460,000.<br />

Eric I. And Maryanne E. Weisel. Property<br />

Location: Scott Twp. Lender: Columbia County<br />

Farmers National Bank. Amount: $215,500.<br />

Robert M. and Joan P. Larney. Property<br />

Location: Scott Twp. Lender: PNC Bank. Amount:<br />

$282,000.<br />

Hervey A. and Deborah C. Gillespie. Property<br />

Location: Bloomsburg. Lender: Columbia County<br />

Farmers National Bank. Amount: $535,000.<br />

Thomas and Renee Hughes. Property Location:<br />

North Centre Twp. Lender: Citicorp Trust Bank.<br />

Amount: $233,108.85.<br />

Douglas P. and Patricia A. Evans. Property<br />

Location: Hemlock Twp. Lender: Columbia County<br />

Farmers National Bank. Amount: $223,000.<br />

Douglas P. and Patricia A. Evans. Property<br />

Location: Hemlock Twp. Lender: Columbia County<br />

Farmers National Bank. Amount: $277,500.<br />

Julie Kontos. Property Location: Scott Twp.<br />

Lender: First Federal Bank. Amount: $214,000.<br />

John and C. Luane Zaginaylo III. Property<br />

Location: Briarcreek Twp. Lender: AgChoice Farm<br />

Credit. Amount: $221,500.<br />

Kenneth E. and Melissa K. Chappell. Property<br />

Location: Greenwood Twp. Lender: Mortgage<br />

Electronic Registration Systems Inc. Amount:<br />

$200,000.<br />

Matthew W. and Susan L. Laidocker. Property<br />

Location: Greenwood Twp. Lender: Clair C. Hock.<br />

Amount: $360,000.<br />

Bloomsburg Center LLC. Property Location:<br />

Scott Twp. Lender: Fulton Bank. Amount:<br />

$5,500,000.<br />

Alfred H. and Colleen K. Stammers. Property<br />

Location: Scott Twp. Lender: FNB Bank. Amount:<br />

$220,000.<br />

Robert H. Ritter and Jamie Valerio. Property<br />

Location: Scott Twp. Lender: FNB Bank. Amount:<br />

$227,000.<br />

Monzer K. and Susan F. Mereby. Property<br />

Location: Cleveland Twp. Lender: FNB Bank.<br />

Amount: $207,000.<br />

Bart and Mary Rado. Property Location:<br />

Briarcreek Twp. Lender: First National Bank of<br />

Berwick. Amount: $378,000.<br />

Sept 03 Morts.<br />

Lackawanna County<br />

Jeric Partnership. Property location: Dickson<br />

City. Lender: 1st National Community Bank.<br />

Amount: $945,000.<br />

Frank Epifano. Property location: Gouldsboro.<br />

Lender: Wells Fargo Home Mortgage. Amount:<br />

$231,160.<br />

Kenneth Propst. Property location: Archbald.<br />

Lender: Fidelity Bank. Amount: $210,000.<br />

Downtown Senior Center. Property location:<br />

Scranton. Lender: Pennstar Bank. Amount:<br />

$250,000.<br />

MSA Inc. Property location: Clarks Summit.<br />

Lender: Peoples National Bank. Amount:<br />

$300,000.<br />

Jose De Los Rios. Property location: Dalton.<br />

Lender: Wells Fargo Bank. Amount: $240,000.<br />

Steamtown Mall Partners. Property location:<br />

Scranton. Lender: UBS Real Estate. Amount:<br />

$41,000,000.<br />

Paul Abdalla, Jr. Property location: Moscow.<br />

Lender: Community Bank. Amount: $300,000.<br />

Lang P Su. Property location: Clarks Summit.<br />

Lender: Pennstar Bank. Amount: $500,000.<br />

Bennett Winters. Property location: Moosic.<br />

Lender: Wells Fargo Bank. Amount: $650,000.<br />

Leonard Burke. Property location: Clarks<br />

Summit. Lender: 1st National Community Bank.<br />

Amount: $250,000.<br />

Joshua Olivo. Property location: Scranton.<br />

Lender: Peoples National Bank. Amount:<br />

$220,000.<br />

David Lowe III. Property location: Clarks<br />

Summit. Lender: America Wholesale. Amount:<br />

$235,000.<br />

Charles Mecca. Property location: Factoryville.<br />

Lender: American Home Loans. Amount:<br />

$274,000.<br />

David Botscheller. Property location:<br />

Factoryville. Lender: Penn Security Bank. Amount:<br />

$318,000.<br />

Donald Galacci. Property location: Clarks<br />

Summit. Lender: Wachovia Bank. Amount:<br />

$301,990.<br />

Gerald Evans. Property location: Clarks Summit.<br />

Lender: Community Bank. Amount: $360,000.<br />

Deborah Hamby. Property location: Dalton.<br />

Lender: Pennstar Bank. Amount: $220,000.<br />

Daniel Bunevitch. Property location: Moscow.<br />

Lender: Countrywide Home. Amount: $220,000.<br />

William Giovagnoli. Property location: Archbald.<br />

Lender: Peoples National Bank. Amount:<br />

$296,000.<br />

Daniel Fedor. Property location: Waverly. Lender:<br />

Bank of America. Amount: $230,000.<br />

Gerald O’Neill. Property location: Clarks<br />

Summit. Lender: Citizens Bank. Amount:<br />

$225,000.<br />

Joseph Root. Property location: Olyphant.<br />

Lender: Independent Mortgage. Amount:<br />

$263,245.<br />

Security National Properties. Property location:<br />

Scranton. Lender: Alaska Seaboard. Amount:<br />

Continues on next page<br />

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NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 59


60 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003<br />

$520,000.<br />

Joseph Saccon. Property location: Moosic.<br />

Lender: Merrill Lynch. Amount: $269,000.<br />

Anthony Brutico. Property location: Scranton.<br />

Lender: Community Bank. Amount: $340,000.<br />

Joyce Cornell. Property location: Clarks Summit.<br />

Lender: GMAC Bank. Amount: $258,000.<br />

John Conway, Jr. Property location: Dunmore.<br />

Lender: East Stroudsburg. Amount: $250,000.<br />

Thomas Capezio. Property location: Blakely.<br />

Lender: Fidelity Bank. Amount: $240,000.<br />

Richard Kenehan. Property location: Clarks<br />

Summit. Lender: Merrill Lynch. Amount:<br />

$433,200.<br />

Maple Lake United Methodist. Property location:<br />

Moscow. Lender: Penn Security. Amount:<br />

$450,000.<br />

Kevin Gilbride. Property location: Moscow.<br />

Lender: Community Bank. Amount: $300,000.<br />

James Bradley Flickinger. Property location:<br />

Clarks Summit. Lender: 1st National Community.<br />

Amount: $214,000.<br />

Gregory Martin. Property location: Moosic.<br />

Lender: 1st National Community. Amount:<br />

$282,000.<br />

Robert Burke. Property location: Dunmore.<br />

Lender: Fidelity Bank. Amount: $292,000.<br />

Michael Jalowiec. Property location: Clarks<br />

Summit. Lender: Penn Security Bank. Amount:<br />

$271,267.<br />

Kenmaro. Property location: Scranton. Lender:<br />

PNC Bank. Amount: $450,000.<br />

Thomas Florey. Property location: Clarks<br />

Summit. Lender: Penn Security Bank. Amount:<br />

$500,000.<br />

Thomas Florey. Property location: Newton.<br />

Lender: Penn Security Bank. Amount: $500,000.<br />

Thomas Florey. Property location: North<br />

Abington. Lender: Penn Security Bank. Amount:<br />

$500,000.<br />

Stephen Brosky. Property location: Old Forge.<br />

Lender: Guaranty Bank. Amount: $225,600.<br />

Thomas Hauber. Property location: Moscow.<br />

Lender: Bank of America. Amount: $300,000.<br />

Martin Andrews. Property location: Carbondale.<br />

Lender: Bank of America. Amount: $200,000.<br />

Chaudhari Family Ltd. Property location:<br />

Dunmore. Lender: 1st National Community Bank.<br />

Amount: $1,390,000.<br />

Steven Golden. Property location: Gouldsboro.<br />

Lender: Fleet National Bank. Amount: $209,000.<br />

Joseph Rinkunas. Property location: Clarks<br />

Summit. Lender: 1st Liberty Bank. Amount:<br />

$205,000.<br />

Francis Opshinsky. Property location: Dalton.<br />

Lender: Community Bank. Amount: $200,000.<br />

Theodore Meadows. Property location: Moosic.<br />

Lender: Decision One Mortgage. Amount:<br />

$295,000.<br />

Daniel Siniawa. Property location: Clarks<br />

Summit. Lender: 1st National Community.<br />

Amount: $225,000.<br />

Donato Mecca. Property location: Scranton.<br />

Lender: 1st National Community. Amount:<br />

$242,000.<br />

Nicholas Cortazzo. Property location: Moscow.<br />

Lender: Penn Security Bank. Amount: $203,000.<br />

Allison Uhrin. Property location: Old Forge.<br />

Lender: Flagstar Bank. Amount: $220,000.<br />

Luzerne County<br />

William Thede. Property location: Dallas<br />

Township. Lender: Allegacy FCU. Amount:<br />

$245,000.<br />

Jon Olenginski. Property location: Rice<br />

Township. Lender: Bank of America. Amount:<br />

$620,000.<br />

Hazleton Community New Development<br />

Organization. Lender: Butler Enterprises Inc.<br />

Amount: $1,638,132.<br />

Barry Santospirito. Property location: Fairview<br />

Township. Lender: Chase Manhattan Mortgage.<br />

Amount: $262,500.<br />

Ronald Sturgeon. Property location: Wright<br />

Township. Lender: Citizens Bank. Amount:<br />

$230,000.<br />

Daniel Mazzocco. Property location: Wright<br />

Township. Lender: Citizens Bank. Amount:<br />

$200,000.<br />

Joseph Mantione. Property location: Wilkes-<br />

Barre Township. Lender: Community B&T.<br />

Amount: $3,000,000.<br />

Joseph Mantione. Property location: Dallas<br />

Borough. Lender: Community B&T. Amount:<br />

$3,000,000.<br />

Joseph Mantione. Property location: Kingston<br />

Borough. Lender: Community B&T. Amount:<br />

$3,000,000.<br />

Joseph Mantione. Property location: Hanover<br />

Township. Lender: Community B&T. Amount:<br />

$3,000,000.<br />

Dean Copely. Property location: Jackson<br />

Township. Lender: East Stroudsburg Savings<br />

Association. Amount: $233,000.<br />

Pietro Colella. Property location: Jenkins<br />

Township. Lender: First Heritage Bank. Amount:<br />

$215,000.<br />

Alex Rogers. Property location: Kingston<br />

Borough. Lender: First Horizon Home Loan.<br />

Amount: $322,700.<br />

Robert Sabella. Property location: Harveys Lake<br />

Borough. Lender: First Mutual Corp. Amount:<br />

$225,000.<br />

John Yenason. Property location: Harveys Lake<br />

Borough. Lender: First National Community Bank.<br />

Amount: $300,000.<br />

Richard Uter. Property location: Butler Township.<br />

Lender: Flagstar Bank. Amount: $207,310.<br />

Michael Church. Property location: Bear Creek<br />

Township. Lender: Honesdale National Bank.<br />

Amount: $235,000.<br />

Michael Sherneck. Property location: Dallas<br />

Township. Lender: Irwin Mortgage Corp. Amount:<br />

$268,000.<br />

Hazleton Community New Development.<br />

Property location: Luzerne County. Lender: Hazle<br />

Township. Amount: $1,000,000.<br />

Robert Stackhouse. Property location: Jenkins<br />

Township. Lender: M&T Bank. Amount:<br />

$275,000.<br />

Ian Kellman. Property location: Jackson<br />

Township. Lender: M&T Bank. Amount:<br />

$303,000.<br />

George Sordoni. Property location: Jackson<br />

Township. Lender: Merrill Lynch. Amount:<br />

$432,000.<br />

Terrence Herron. Property location: Dallas<br />

Borough. Lender: MERS. Amount: $220,500.<br />

Charles McAvoy. Property location: Kingston<br />

Township. Lender: Option One Mortgage.<br />

Amount: $236,000.<br />

David Cebrick. Property location: Franklin<br />

Township. Lender: PA State Emp CU. Amount:<br />

$3,321,350.<br />

Scott Nicholson. Property location: Swoyersville<br />

Borough. Lender: PHH Mortgage Service.<br />

Amount: $256,500.<br />

Robert Sacco. Property location: Sugarloaf<br />

Township. Lender: Wachovia Bank. Amount:<br />

$270,000.<br />

Thomas Medico. Property location: Jackson<br />

Township. Lender: Wachovia Bank. Amount:<br />

$433,019.<br />

Robert Connolly. Property location: Hazle<br />

Township. Lender: Wachovia Bank. Amount:<br />

$249,960.<br />

Raymond Ostroski. Property location: Kingston<br />

Borough. Lender: Wachovia Bank. Amount:<br />

$368,145.<br />

Michael Ell. Property location: Nanticoke City.<br />

Lender: Henry Wasilewski. Amount: $255,000.<br />

Gwen Galasso. Property location: Jenkins<br />

Township. Lender: Wells Fargo Bank. Amount:<br />

$248,000.<br />

Samuel Perta. Property location: Larksville<br />

Borough. Lender: ABN AMRO Mortgage Group.<br />

Amount: $204,000.<br />

Curtis Mattingly. Property location: Jackson<br />

Township. Lender: America’s Wholesale Lender.<br />

Amount: $262,500.<br />

Gary Booth. Property location: Lake Township.<br />

Lender: American Res Mortgage. Amount:<br />

$203,200.<br />

Georffrey Miller. Property location: Kingston<br />

Township. Lender: Beneficial Cons. Disc. Co.<br />

Amount: $245,284.<br />

Karyn Hildebrand. Property location: Larksville<br />

Borough. Lender: Century 21 Mortgage. Amount:<br />

$225,150.<br />

Ronald Harvey. Property location: Huntington<br />

Township. Lender: Columbia City Farmers<br />

National. Amount: $477,000.<br />

Donald Stone. Property location: Huntington<br />

Township. Lender: Columbia City Farmers<br />

National. Amount: $314,000.<br />

Gregory Bolesta. Property location: Plymouth<br />

Borough. Lender: Crusader Mortgage. Amount:<br />

$238,000.<br />

Auto Properties. Property location: Wilkes-Barre<br />

City. Lender: Daimler/Chrysler North America.<br />

Amount: $13,000,000.<br />

Auto Properties. Property location: Plains<br />

Township. Lender: Daimler/Chrysler Services.<br />

Amount: $13,000,000.<br />

Aaron Wanchisen. Property location: Dorrance<br />

Township. Lender: East Stroudsburg Savings<br />

Association. Amount: $225,000.<br />

Permen Realty. Property location: Wilkes-Barre<br />

City. Lender: First Heritage Bank. Amount:<br />

$220,000.<br />

Ironworks Local 489 Corp. Property location:<br />

Yatesville Borough. Lender: First Heritage Bank.<br />

Amount: $200,000.<br />

Smejj Inc. Property location: Hazle Township.<br />

Lender: First Heritage Bank. Amount: $850,000.<br />

James Casey. Property location: Wilkes-Barre<br />

City. Lender: Interbay Funding. Amount:<br />

$250,000.<br />

Greater Wilkes-Barre Development Corp.<br />

Property location: Wilkes-Barre City. Lender:<br />

Luzerne County. Amount: $750,000.<br />

Lee Sadusky. Property location: Exeter Borough.<br />

Lender: M&T Bank. Amount: $244,000.<br />

Alan Ryder. Property location: Butler Township.<br />

Lender: M&T Bank. Amount: $218,000.<br />

Lee Glassberg. Property location: Hazle<br />

Township. Lender: M&T Bank. Amount:<br />

$210,000.<br />

William Gill. Property location: Kingston<br />

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Northeast<br />

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149 Penn Avenue<br />

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Fax: 570-207-3452


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 61<br />

Township. Lender: M&T Bank. Amount:<br />

$225,001.<br />

Michael Weaver. Property location: Lehman<br />

Township. Lender: Merrill Lynch Credit Corp.<br />

Amount: $322,700.<br />

Eric Dove. Property location: Wright Township.<br />

Lender: Navy FCU. Amount: $252,500.<br />

Dan Rochon, Jr. Property location: Dorrance<br />

Township. Lender: Paramount Mortgage.<br />

Amount: $213,000.<br />

Keith Gramlich. Property location: Bear Creek<br />

Township. Lender: SLM Financial Corp. Amount:<br />

$224,000.<br />

Joseph Novotnak. Property location: Hazleton<br />

City. Lender: Saxon Mortgage. Amount:<br />

$272,000.<br />

Armand Mascioli. Property location: Dallas<br />

Borough. Lender: Wachovia Bank. Amount:<br />

$300,000.<br />

John Weyrauch. Property location: Wright<br />

Township. Lender: Wachovia Bank. Amount:<br />

$287,850.<br />

Louis Goeringer. Property location: Bear Creek<br />

Township. Lender: Wachovia Bank. Amount:<br />

$400,000.<br />

Robert Gill. Property location: Huntington<br />

Township. Lender: Wachovia Mortgage Group.<br />

Amount: $322,000.<br />

David Mallory. Property location: Dorrance<br />

Township. Lender: Washington Mutual Bank.<br />

Amount: $367,200.<br />

Richard Powell. Property location: Wilkes-Barre<br />

City. Lender: Wells Fargo Financial Bank.<br />

Amount: $200,000.<br />

Jeffrey Trumm. Property location: Kingston<br />

Township. Lender: Wells Fargo Home Mortgage.<br />

Amount: $251,100.<br />

Monroe County<br />

Martin Sagofsky. Property location: Jackson<br />

Township. Lender: Fairmont Funding Ltd.<br />

Amount: $275,000.<br />

Kerry and Mira Althouse. Property location:<br />

Smithfield Township. Lender: East Stroudsburg<br />

Savings Assn. Amount: $415,000.<br />

Barry and Chi Palmer. Property location: East<br />

Stroudsburg. Lender: IFC Mortgage Corp.<br />

Amount: $251,700.<br />

Paul and Marie Webster. Property location:<br />

Hamilton Township. Lender: Homecoming<br />

Financial Network Inc. Amount: $381,000.<br />

Taykut and Tulin Aydin. Property location:<br />

Pocono Township. Lender: Public Savings Bank.<br />

Amount: $268,850.<br />

Earl and Christine Ernest. Property location:<br />

Price Township. Lender: Long Beach Mortgage<br />

Co. Amount: $288,941.<br />

1723 West Main Street LP and J&R Property<br />

Investment LLC. Property location: Hamilton<br />

Township. Lender: Pocono Community Bank.<br />

Amount: $220,000.<br />

Christopher Stockley. Property location: Middle<br />

Smithfield Township. Lender: Chase Manhattan<br />

Mortgage Corp. Amount: $429,533 and<br />

$80,538.<br />

Howard Klein. Property location: Stroudsburg.<br />

Lender: Citimortgage Inc. Amount: $273,000.<br />

Faith Lutheran Church of Blakeslee. Property<br />

location: Tobyhanna Township. Lender: Trivent<br />

Financial for Lutherans. Amount: $288,000.<br />

Robert and Rebecca Krell. Property location:<br />

Barrett Township. Lender: Dime Bank. Amount:<br />

$1,000,000.<br />

David Everitt III and Tina Drake. Property location:<br />

Ross Township. Lender: Lafayette<br />

Ambassador Bank. Amount: $272,000.<br />

Michael Logan. Property location: Smithfield<br />

Township. Lender: Wachovia Mortgage Corp.<br />

Amount: $277,000.<br />

Floyd and Phyllis Halley. Property location:<br />

Stroud Township. Lender: First NLC Financial<br />

Services LLC. Amount: $272,000.<br />

LTS Development Inc. Property location: Stroud<br />

Township. Lender: First National Community<br />

Bank. Amount: $235,000.<br />

Thomas and Diane Keeley. Property location:<br />

Hamilton Township. Lender: Windsor Financial<br />

Mortgage Corp. Amount: $269,000.<br />

Juris and Hugh Carroll and Arthur and Rachelle<br />

Crispino. Property location: Chestnuthill Township.<br />

Lender: Countrywide Home Loans Inc. Amount:<br />

$274,300.<br />

James Anastasio. Property location: Tobyhanna<br />

Township. Lender: Countrywide Home Loans Inc.<br />

Price: $460,000 and $115,000.<br />

Jon and Marybeth Miller. Property location:<br />

Hamilton Township. Lender: First Horizon Home<br />

Loan Corp. Amount: $280,000 and $34,900.<br />

Young Men’s Christian Association of Monroe<br />

County. Property location: Stroudsburg. Lender:<br />

Nazareth National Bank & Trust Co. Amount:<br />

$750,000.<br />

Abdullah Juya. Property location: Hamilton<br />

Township. Lender: Countrywide Home Loans Inc.<br />

Amount: $285,000.<br />

Stroudsburg Wesleyan Church. Property location:<br />

Stroud Township. Lender: Wesleyan<br />

Investment Foundation Inc. Amount: $350,000.<br />

SBA Properties Inc. Property location:<br />

Smithfield Township. Lender: General Electric<br />

Capital Corp. Amount: $220,128,160.<br />

Daniel and Joyce Herring. Property location:<br />

Tobyhanna Township. Lender: Washington Mutual<br />

Bank FA. Amount: $322,700.<br />

JD Real Estate Subsidary LLC. Property location:<br />

Stroud Township. Lender: Citicorp USA Inc.<br />

Amount: $1,500,000,000.<br />

Vickiann and Jeffery Hicks. Property location:<br />

Stroudsburg. Lender: Wayne Bank. Amount:<br />

$320,000.<br />

Jeanette Jin and Peter Vinella. Property location:<br />

Smithfield Township. Lender: PHH Mortgage<br />

Services. Amount: $281,500.<br />

Juan and Rafaelina Caraballo. Property location:<br />

Stroud Township. Lender: First NLC Financial<br />

Services LLC. Amount: $294,000.<br />

Ron Gorman. Property location: Stroud<br />

Township. Lender: Countrywide Home Loans Inc.<br />

Amount: $337,500.<br />

Samuel Baurkot. Property location: Tobyhanna<br />

Township. Lender: Merchants National Bank of<br />

Bangor. Amount: $1,032,000.<br />

David and Laura Turner. Property location:<br />

Hamilton Township. Lender: American Federal<br />

Mortgage Corp. Amount: $296,000.<br />

Diane and Mark Cloeren. Property location:<br />

Middle Smithfield Township. Lender: America’s<br />

Wholesale Lender. Amount: $252,000.<br />

Robert and Marianne Nichols. Property location:<br />

Eldred Township. Lender: Cendant Mortgage<br />

Corp. Amount: $258,300.<br />

Flostena Smith and Michael Franko. Property<br />

location: Chestnuthill Township. Lender:<br />

Countrywide Home Loans Inc. Amount:<br />

$285,700.<br />

Demmac LLC. Property location: Middle<br />

Smithfield Township. Lender: Norcrown Bank.<br />

Amount: $1,220,000.<br />

John and Janice Rhodes. Property location:<br />

Hamilton Township. Lender: Taylor Bean &<br />

Whitaker Mortgage Corp. Amount: $288,400.<br />

Shop Quik Inc. Property location: Ross<br />

Township. Lender: Nazareth National Bank &<br />

Trust Co. Amount: $1,700,000.<br />

Russell and Sara Cramer. Property location:<br />

Pocono Township. Lender: Wayne Bank. Amount:<br />

$300,000.<br />

Roslyn and Wayman Jones Sr. Property location:<br />

Stroud Township. Lender: PNC Bank NA. Amount:<br />

$450,169.<br />

Maurizio and Lindy Cibischino. Property location:<br />

Hamilton Township. Lender: PNC Bank NA.<br />

Amount: $360,000.<br />

Wilfredo and Maria Mercado. Property location:<br />

Pocono Township. Lender: Citizens Mortgage<br />

Corp. Amount: $313,400.<br />

Alyssa and Francis Hager Jr. Property location:<br />

Stroud Township. Lender: Nazareth National<br />

Bank & Trust Co. Amount: $3,700,000.<br />

Joseph and Dorothy Blaney. Property location:<br />

Barrett Township. Lender: Chase Manhattan<br />

Mortgage Corp. Amount: $425,000.<br />

Dilcia Phillips and Valerie Gowie. Property location:<br />

Hamilton Township. Lender: Primary<br />

Residential Mortgage Inc. Amount: $425,000.<br />

David and Lavelle Bigatel. Property location:<br />

Smithfield Township. Lender: East Stroudsburg<br />

Savings Assn. Amount: $322,700.<br />

Ronald Batson. Property location: Pocono<br />

Township. Lender: Independent Mortgage Co.<br />

Amount: $256,500.<br />

Robert Mrofka. Property location: Chestnuthill<br />

Township. Lender: East Stroudsburg Savings<br />

Assn. Amount: $287,500.<br />

Herb and Denise Grainer. Property location:<br />

Smithfield Township. Lender: Countrywide Home<br />

Loans Inc. Amount: $271,200 and $33,900.<br />

Cornerstone Propane LP. Property location:<br />

East Stroudsburg. Lender: Bank of New York<br />

Trust Co. of Florida NA. Amount: $300,000,000.<br />

Stroudstor LP. Property location: Smithfield<br />

Township. Lender: Mercantile-Safe Deposit &<br />

Trust Co. Amount: $1,060,000.<br />

Dennis Noonan. Property location: Mount<br />

Pocono. Lender: First National Bank of Arizona.<br />

Amount: $360,000.<br />

Richard Fly. Property location: Stroudsburg.<br />

Lender: First National Bank of Palmerton.<br />

Amount: $250,000.<br />

Ramis and Tatiana Gimadeyev. Property location:<br />

Hamilton Township. Lender: Countrywide<br />

Home Loans Inc. Amount: $539,950.<br />

Raymond Alvarez and Evelyn Figueroa-Alvarez.<br />

Property location: Middle Smithfield Township.<br />

Lender: Countrywide Home Loans Inc. Amount:<br />

$277,900<br />

Kenbar Investment Group, Kenneth Schuchman<br />

and Barth Rubin (gen. part.). Property location:<br />

Smithfield Township. Lender: East Stroudsburg<br />

Savings Assn. Amount: $396,000 and<br />

$472,000.<br />

Catherine Roman and Luis Ruperto. Property<br />

location: Smithfield Township. Lender:<br />

Countrywide Home Loans Inc. Amount:<br />

$264,000.<br />

Suzette Goffney. Property location: Ross<br />

Township. Lender: Patriot Bank. Amount:<br />

Continues on page 63<br />

C OMMERCIA L P ROPERT Y<br />

& B USINES S O PPORTUNITIES<br />

FOR<br />

SALE<br />

WILKES-BARRE AREA<br />

WONDERFUL bus opportunity - Restaurant w/<br />

catering hall clambake grove & liq lic in place - Est’d<br />

rest seats 60, dining halls accomodate up to 475 - On &<br />

off site catering. Price incl’s equip, pkg lots &<br />

residence.<br />

MLS #2LF1659<br />

$999,000 Margy 696-0891<br />

WILKES-BARRE<br />

OFFICE BUILDING currently. Could be retail. In<br />

great location. 1 sty approx. 17,000 SF w/<br />

abundance of pkg. on 3.5 acres, w/ability to<br />

expand.<br />

MLS #3LF0053<br />

$1,200,000 Judy R. 714-9230<br />

WILKES-BARRE<br />

EXCEPTIONAL architecturally designed office<br />

space for the discriminating professional. Beautiful<br />

professional landscaping, wonderful design & finish<br />

thru-out. Centrally located in W-B Business District<br />

MLS#2LF4257<br />

$579,000 Mike J. 970-1100<br />

EXETER<br />

MULTI-TENANT, 1 sty bldg in excellent condition.<br />

Ideal for owner user or investor. Adequate pkg,<br />

newly renovated, good location. Call for private<br />

showing.<br />

MLS #3LF0143<br />

$385,000 Judy R. 714-9230<br />

PITTSTON<br />

9000 SF MASONRY bldg. Shown by appt. only. No<br />

sign owner’s request.<br />

MLS #3LF4308<br />

$250,000 Mike J./Joe T. 822-1160<br />

L EWITH & F REEMAN<br />

R EAL E STATE I NC.<br />

570-288-9371<br />

Kingston<br />

570-696-3801<br />

Shavertown<br />

570-788-1999<br />

Drums<br />

570-474-9801<br />

Mountaintop<br />

EXETER<br />

MOD, brick, well maintained 5000 SF office bldg<br />

in premier location in high traffic area w/pkg for<br />

32 cars. Presently used as a medical office - many<br />

other uses. Excellent prop with great potential!<br />

MLS#3LF0131<br />

$585,000 Rae 714-9234<br />

WILKES-BARRE<br />

Scott St/W-B Blvd, prime location. Approx 20,000<br />

SF brick bldg on approx 2 acres. Multi use, high<br />

traffic, high visibility. Wet sprinkler, ample pkg.<br />

MLS #3LF1795<br />

$750,000 Margy 696-0897<br />

WILKES-BARRE<br />

OFFICE complex on approx. 9.6 acres. Main bldg. approx. 160,000<br />

SF office space including raised floor & fully wired computer room.<br />

Add’l bldgs. approx. 15,000 SF of office & warehouse. Convenient<br />

location w/access to interstate. MLS #3LF1781<br />

$2,495,000 Don 696-0872<br />

Mike 970-1100<br />

SHAVERTOWN<br />

HIGHWAY EXPOSURE! This multi-tenant<br />

commercial bldg. has possibility galore! One unit<br />

rented, one vacant & potential for a third.<br />

MLS #3LF0156<br />

$179,000 Judy R. 714-9230<br />

BERWICK BRIAR CREEK TWP<br />

WELL MAINTAINED 35,000 SF 1 sty manf/<br />

warehouse on 4.8 level acres w/pub utils, sprinkler<br />

& security sys. Central mfg area, offices, cafeteria,<br />

mechanical rms, 3 loading docks.<br />

MLS # 1LF2450<br />

$549,000 Terry D 715-9317<br />

570-822-1160<br />

Wilkes-Barre<br />

COMMERCIAL<br />

PROPERTY<br />

LISTING<br />

is a special selection of the<br />

Northeast<br />

Pennsylvania<br />

Business<br />

Journal<br />

For more information<br />

or to reserve<br />

your space in<br />

next month’s issue,<br />

call the Journal<br />

570-207-9001<br />

or<br />

877-584-3561<br />

Deadline:<br />

9/15/03<br />

149 Penn Avenue<br />

Scranton, PA 18503<br />

Fax: 570-207-3448


62 • NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003


NORTHEAST PENNSYLVANIA BUSINESS JOURNAL • SEPTEMBER 2003 • 63<br />

$298,341.25.<br />

George and Lisa Manatakis. Property location:<br />

Barrett Township. Lender: Countrywide Home<br />

Loans Inc. Amount: $288,902.<br />

Gary and Elizabeth Lewis. Property location:<br />

Stroud Township. Lender: ABN Amro Mortgage<br />

Group Inc. Amount: $267,500.<br />

Brenda Leonard. Property location: Ross<br />

Township. Lender: America’s Wholesale Lender.<br />

Amount: $260,900.<br />

Anthony and Maria Barilla. Property location:<br />

Pocono Township. Lender: America’s Residential<br />

Mortgage Corp. Amount: $275,500.<br />

Larry and Andrea Lynch. Property location:<br />

Smithfield Township. Lender: Wells Fargo Home<br />

Mortgage Inc. Amount: $268,000.<br />

Scott Kemp and Jorge Blondett. Property location:<br />

Jackson Township. Lender: Interbay Funding<br />

LLC. Amount: $330,000.<br />

Craig and Lynette Ott. Property location: Stroud<br />

Township. Lender: Citizens Bank of PA. Amount:<br />

$263,000.<br />

Greg and Jennifer McDermott. Property location:<br />

Coolbaugh Township. Lender: Windsor Financial<br />

Mortgage Corp. Amount: $280,000.<br />

Edward and Elaine Stys. Property location:<br />

Jackson Township. Lender: First Financial<br />

Equities Inc. Amount: $295,000.<br />

John and Nancy Okula. Property location:<br />

Smithfield Township. Lender: H&R Block<br />

Mortgage Corp. Amount: $320,000.<br />

Clearview Builders Inc. Property location:<br />

Chestnuthill Township. Lender: Interstate Net<br />

Bank. Amount: $204,800.<br />

Kerri and Stephen Argen. Property location:<br />

Paradise Township. Lender: First Horizon Home<br />

Loan Corp. Amount: $251,000 and $127,000.<br />

Bruce and Marianne Brandli. Property location:<br />

Middle Smithfield Township. Lender: Wachovia<br />

Bank NA. Amount: $400,000.<br />

Fred and Janice Fantuzzi. Property location:<br />

Chestnuthill Township. Lender: Countrywide<br />

Home Loans Inc. Amount: $255,900.<br />

Jonathan Offerman. Property location: Stroud<br />

Township. Lender: First Horizon Home Loan Corp.<br />

Amount: $281,250.<br />

Ernest and William Sims. Property location:<br />

Barrett Township. Lender: Trident Mortgage Co.<br />

LP. Amount: $506,250.<br />

940 Commercial Inc. n/b/n/c Hill Farm<br />

Estates Inc. Property location: Ross Township.<br />

Lender: Wayne Bank. Amount: $350,000.<br />

Christy Mara. Property location: Jackson<br />

Township. Lender: Wells Fargo Home Mortgage<br />

Inc. Amount: $355,500.<br />

Derek and Susan Arneaud. Property location:<br />

Smithfield Township. Lender: East Stroudsburg<br />

Savings Assn. Amount: $255,000.<br />

Patrick Haftl and Randy Bachman. Property<br />

location: Eldred Township. Lender: Countrywide<br />

Home Loans Inc. Amount: $252,000 and<br />

$46,800.<br />

Hillcrest Retirement Community Ltd.<br />

Partnership. Property location: Jackson Township.<br />

Lender: First National Bank of Palmerton.<br />

Amount: $250,000.<br />

William and Carole Grant. Property location:<br />

Chestnuthill Township. Lender: First National<br />

Bank of Palmerton. Amount: $300,000.<br />

David O’Brien. Property location: Stroud<br />

Township. Lender: Washington Mutual Bank FA.<br />

Amount: $320,000.<br />

Michael and Susan Basso. Property location:<br />

Stroud Township. Lender: Wells Fargo Home<br />

Mortgage Inc. Amount: $316,000.<br />

Christine Hurley. Property location: Stroud<br />

Township. Lender: Countrywide Home Loans Inc.<br />

Amount: $258,400.<br />

Kasimierz Debski. Property location:<br />

Chestnuthill Township. Lender: Mortgage<br />

Electronic Registration Systems Inc. Amount:<br />

$278,910.<br />

Scott Rosen. Property location: Hamilton<br />

Township. Lender: First Horizon Home Loan Corp.<br />

Amount: $271,500 and $56,350.<br />

Pearce Enterprises LLC. Property location:<br />

Chestnuthill Township. Lender: Manufacturers<br />

and Traders Trust Co. Amount: $350,000.<br />

Ronald Baumann. Property location:<br />

Chestnuthill Township. Lender: Mid Atlantic Farm<br />

Credit ACA. Amount: $525,000.<br />

James Ertle. Property location: Stroud<br />

Township. Lender: Marvin Papillon. Amount:<br />

$400,000.<br />

Schuylkill County<br />

Robert Allen. Property location: Orwigsburg.<br />

Lender: Cendant Mobility Financial Corp.<br />

Amount: $245,000.<br />

Providence Place of Pottsville. Property location:<br />

Pottsville. Lender: Sovereign Bank. Amount:<br />

$9,000,000.<br />

Medical Plaza Partners. Property location:<br />

Pottsville. Lender: Wachovia National Bank.<br />

Amount: $598,200.<br />

Sonric Associates. Property location: Pottsville.<br />

Lender: Union Bank. Amount: $900,000.<br />

Yaworsky Family Limited Partnership. Property<br />

location: St. Clair. Lender: Community Bank.<br />

Amount: $570,000.<br />

Wayne County<br />

Kristin Murphy. Property location: Lake. Lender:<br />

Wachovia Bank. Amount: $203,668.<br />

Keith Heilner. Property location: Lehigh. Lender:<br />

Washington Mutual Bank. Amount: $200,000.<br />

Keith Robinson. Property location: Canaan.<br />

Lender: The Dime Bank. Amount: $268,000.<br />

Philip Kellerman. Property location: Hawley.<br />

Lender: Wells Fargo Financial Bank. Amount:<br />

$200,000.<br />

Ronald Sidovar. Property location: Salem.<br />

Lender: Wachovia Bank. Amount: $288,000.<br />

Danuta Piwinska. Property location: Paupack.<br />

Lender: MERS. Amount: $220,500.<br />

Anne Seyfarth. Property location: Salem.<br />

Lender: MERS. Amount: $236,000.<br />

Waymart Area Authority. Property location:<br />

Canaan. Lender: Wayne Bank. Amount:<br />

$1,700,000.<br />

Waymart Area Authority. Property location:<br />

Canaan. Lender: Wayne Bank. Amount:<br />

$347,050.<br />

Joseph Ghartey. Property location: Damascus.<br />

Lender: Bank of America. Amount: $322,000.<br />

Randal Williams. Property location: Mount<br />

Pleasant. Lender: Ameriquest Mortgage Co.<br />

Amount: $200,700.<br />

Salvatore Scarfalloto. Property location:<br />

Prompton. Lender: The Dime Bank. Amount:<br />

$208,500.<br />

Miles Scott Krieger. Property location: Preston.<br />

Lender: Honesdale National Bank. Amount:<br />

$221,600.<br />

Douglas Pryor. Property location: South Canaan.<br />

Lender: MERS. Amount: $200,000.<br />

Donald Miller. Property location: Dyberry.<br />

Lender: Harleysville National Bank and Trust.<br />

Amount: $200,000.<br />

Francis Henofer, Jr. Property location: Paupack.<br />

Lender: MERS. Amount: $428,000.<br />

Daniel Gould. Property location: Preston.<br />

Lender: The Dime Bank. Amount: $590,000.<br />

Thomas Richard Grozalis. Property location:<br />

Paupack. Lender: Mortgageline.com. Amount:<br />

$322,700.<br />

Vincent Tarantola. Property location: Salem.<br />

Lender: Wells Fargo Home Mortgage. Amount:<br />

$269,000.<br />

Rudy Schemitz. Property location: Berlin.<br />

Lender: Bank of America. Amount: $300,000.<br />

Joseph Hyer. Property location: Lake. Lender:<br />

MERS. Amount: $276,000.<br />

Frank Mina. Property location: Lake. Lender:<br />

Wells Farog Home Mortgage Inc. Amount:<br />

$246,400.<br />

Melvin Freilich. Property location: Buckingham.<br />

Lender: Wells Fargo Home Mortgage Inc.<br />

Amount: $218,400.<br />

Sirpa Defex. Property location: Paupack.<br />

Lender: Washington Mutual Bank. Amount:<br />

$204,000.<br />

Eileen Salak. Property location: Preston.<br />

Lender: Community Bank and Trust Co. Amount:<br />

$300,000.<br />

Wyoming County<br />

David Ritz. Property location: Windham<br />

Township. Lender: Grange National Bank.<br />

Amount: $219,600.<br />

John Whytashek. Property location: Lemon<br />

Township. Lender: Grange National Bank.<br />

Amount: $219,600.<br />

Thomas Dellaglio. Property location: Nicholson<br />

Township. Lender: Agchoice Farm Credit.<br />

Amount: $427,500.<br />

Jeffrey Kintner. Property location: Washington<br />

Township. Lender: MERS. Amount: $216,500.<br />

SBA Properties Inc. Property location: Noxen<br />

Township. Lender: General Electric Capital Corp.<br />

Amount: $220,128,160.<br />

Robert Hafford. Property location: Eaton<br />

Township. Lender: MERS. Amount: $540,560.<br />

Eric Campagna. Property location: Nicholson<br />

Township. Lender: First National Community<br />

Bank. Amount: $275,000.<br />

Skyline Holdings Inc. Property location:<br />

Nicholson Township. Lender: Penn Security Bank<br />

and Trust Co. Amount: $240,000.<br />

Michael Stoko III. Property location: Overfield<br />

Township. Lender: First Horizon Home Loan Corp.<br />

Amount: $322,700.<br />

Charles Pompey. Property location: Falls<br />

Township. Lender: First Federal Bank. Amount:<br />

$218,500.<br />

Lavere Stiles. Property location: Eaton<br />

Township. Lender: MERS. Amount: $292,000.<br />

Scholarships<br />

The Williamsport-Lycoming Foundation joined with<br />

donors, scholarship recipients and parents to celebrate<br />

the 66 new scholarships provided from the 40<br />

scholarship funds managed by the Williamsport-<br />

Lycoming Foundation. Many donors were able to converse<br />

and interact with their scholarship recipients<br />

during the reception. Many students receiving scholarships<br />

from funds managed by the Williamsport-<br />

Lycoming Foundation are eligible for consideration<br />

from the Pennsylvania Higher Education Assistance<br />

Agency (PHEAA) PATH (Partnerships for Access to<br />

Higher Education) program to receive match grant<br />

funds. The PATH program provides match grant<br />

awards to full-time undergraduate students who are<br />

enrolled in Pennsylvania postsecondary institutions<br />

and meet other guidelines, thereby doubling the<br />

efforts of the donors. Most scholarship recipients<br />

and donors met for the first time at this reception.<br />

The Williamsport-Lycoming Foundation’s mission is<br />

to maximize the power of people and their donated<br />

assets to build vibrant communities within northcentral<br />

Pennsylvania now and in the future. The foundation<br />

administers funds on behalf of donors and charities<br />

within Lycoming, Montour, Northumberland,<br />

Bradford, Sullivan, Tioga and Union counties. More<br />

information about the Williamsport-Lycoming<br />

Foundation is available at its Web site, www.wlfoundation.org,<br />

or call (570) 321-1500.<br />

Stocks<br />

The following information on insider trading activity<br />

was provided by James J. Blazejewski, senior vice<br />

president, Prudential Securities Inc., 32 Scranton<br />

Office Park, Scranton, Pa. 18507. Many of the<br />

stocks mentioned are not followed by Prudential<br />

Securities’ research department,<br />

which has no opinion on their<br />

investment merit. Current performance<br />

of reported stock<br />

issues is no guarantee of future<br />

returns.<br />

Insider trading as of Aug. 12,<br />

2003<br />

(APD - 46.09) - Air Products<br />

and Chemicals Inc.<br />

On Aug. 4, 2003, Robert E.<br />

Blazejewski<br />

Gadomski, executive vice president,<br />

Air Products and Chemicals Inc., sold 1,000<br />

shares at $45.85 per share. On July 30, he acquired<br />

48,500 shares via exercise of options at $40 per<br />

share and on the same date, he sold those shares<br />

at $45.92 per share. On the same date, he disposed<br />

of 3,153 shares (non-open market) at $46.06<br />

per share. His direct holdings total 40,800 shares<br />

and his indirect holdings total 143 shares. On<br />

August 1, Andrew E. Cummings, officer, acquired<br />

9,000 shares via exercise of options at $23.12 per<br />

share; and on the same date, he sold those shares<br />

at $46.29 per share. His direct holdings total<br />

17,498 shares and his indirect holdings total<br />

12,598 shares. On July 30, Arthur T. Katsaros, officer,<br />

acquired 18,800 shares via exercise of options<br />

at $40 per share; and on the same date, he sold<br />

those shares at $45.90 per share. His direct holdings<br />

total 17,007 shares and his indirect holdings<br />

total 11,488 shares. On July 30, Paul E. Huck, vice<br />

president, acquired 18,380 shares via exercise of<br />

options at $19.56-$40 per share; and on the same<br />

date, he sold those shares at $46.02 per share.<br />

His direct holdings total 17,863 shares and his indirect<br />

holdings total 5,674 shares.<br />

(CSS - 25.49) CSS Industries Inc.<br />

On Aug. 5, 2003, John J. Nucero, vice president,<br />

CSS Industries Inc., acquired 5,775 shares via exercise<br />

of options at $17.25 - $18.25 per share. His<br />

direct holdings total 11,143 shares. On August 5,<br />

Leonard Grossman, director, sold 26,200 shares at<br />

$25.4655 per share. On August 4, Mr. Grossman<br />

sold 4,500 shares at $25.4036 per share. On<br />

August 1, Grossman sold 5,700 shares at<br />

$25.4007 per share. On July 31, Grossman sold<br />

3,300 shares at $25.49 per share. On July 30,<br />

Grossman sold 300 shares at $25.63 per share.<br />

His direct holdings total 249,173 shares and his<br />

indirect holdings total 3,700 shares. On July 28th,<br />

the Faber Foundation, filed its intent to sell 30,000<br />

shares of restricted stock.<br />

(CZNC - 26.05) Citizens & Northern Corp.<br />

On July 24, 2003, Karl W. Kroeck, director, Citizens<br />

& Northern Corp., sold 1,665 shares at $25.924<br />

per share. His direct holdings total 908 shares.<br />

(FBF - 30.04) Fleetboston Financial Corp.<br />

On July 23, 2003, Gary A. Spiess, executive vice<br />

president, Fleetboston Financial Corp., sold 1,700<br />

shares at $30.43 per share. His direct holdings<br />

total 113,193 shares. On July 22, Terrence J.<br />

Murray, director, declared his intent to sell 200,000<br />

shares. On July 22, Ann M. Funicane, executive vice<br />

president, sold 3,200 shares at $30.34 per share.<br />

Her direct holdings total 33,332 shares.<br />

(FULT - 20.07) Fulton Financial Corp.<br />

On July 23, 2003, Joseph J. Mowad, director,<br />

Fulton Financial Corp., purchased 160 shares at<br />

$20.67 per share. His direct holdings total 3,962<br />

shares and his indirect holdings total 37,054<br />

shares. On July 23, Samuel H. Jones, Jr., director,<br />

purchased 237 shares at $20.6709 per share. His<br />

direct holdings total 1,499,354 shares and his indirect<br />

holdings total 7640 shares. On July 23, Eugene<br />

H. Gardner, purchased 232 shares at $20.6709 per<br />

share. His direct holdings total 35,973 shares and<br />

his indirect holdings total 32,998 shares. On July<br />

23, Donald M. Bowman, Jr., purchased 160 shares<br />

at $20.67 per share. His direct holdings total<br />

330,723 shares and his indirect holdings total<br />

86,722 shares.<br />

(HNBC - 26.79) Harleysville National Corp.<br />

On Aug. 7, 2003, Leeann B. Bergey, director,<br />

Harleysville National Corp., acquired 2,700 shares<br />

via exercise of options at $14.82 per share.<br />

(MTB - 85.80) M&T Bank Corp.<br />

On Aug. 1, 2003, Kevin J. Pearson, executive vice<br />

president, M&T Bank Corp., acquired 3,600 shares<br />

via exercise of options at $42 per share and on the<br />

same date, sold those shares at $86.60 - $86.83<br />

per share. On July 31, he acquired 7,000 shares via<br />

exercise of options at $29 - $49.50 per share and<br />

on the same date, he disposed of 3,195 shares<br />

(non-open market trade) at $88.57 per share. His<br />

direct holdings total 8,500 shares. On July 24,<br />

Adam C. Kugler, treasurer, acquired 27,480 shares<br />

via exercise of options at $42 - 49.50 per share and<br />

on the same date, he sold those shares for $89.75<br />

per share. On July 23, he acquired 15,000 shares<br />

via exercise of options at $42 per share and on the<br />

same date, he sold those shares at $89.50 per<br />

share. On July 22 Steven M. Coen, executive vice<br />

president, declared his intent to sell 18,345 shares.<br />

On July 22, Derek C. Hathaway, director, purchased<br />

1,000 shares at $89.29 per share. His direct holdings<br />

total 1,000 shares. On July 22 Atwood Collins,<br />

III, executive vice president, acquired 30,000 shares<br />

via exercise of options at $13.95 per share and on<br />

the same date, he sold 22,840 shares at $89 -<br />

$89.43 per share. His direct holdings total 78,150<br />

shares. On July 22, Steven M. Coen, executive vice<br />

president, acquired 26,296 shares via exercise of<br />

options at $29 - $75.80 per share and on the same<br />

date, he sold 18,345 shares at $89 - $89.44 per<br />

share. His direct holdings total 7,951 shares. On<br />

July 22, Robert E. Sadler, executive vice president,<br />

acquired 30,000 shares via exercise of option at<br />

$21.10 per share and on the same date he disposed<br />

(non-open market) of 14,835 shares at<br />

$89.26 per share. His direct holdings total 368,344<br />

shares.<br />

(MEL - 31.02) Mellon Financial Corp.<br />

On Aug. 4, 2003, Michael A. Bryson, chief financial<br />

officer, Mellon Financial Corp., sold 2,000 shares at<br />

$29.66 per share. His direct holdings total 52,624<br />

shares and his indirect holdings total 400 shares.<br />

On July 25, Ira Gumberg, director, sold 10,000<br />

shares at $30.12 per share. His direct holdings<br />

total 166,379 shares. On July 18, Michael K.<br />

Hughey, controller, sold 2,656 shares at $29.44 per<br />

share. His direct holdings total 7527 shares. On<br />

July 18, Steven G. Elliott, officer, acquired 52,442<br />

shares via exercise of options At $12.4375-<br />

$15.7188 per share and on the same date, he sold<br />

those shares at $29.16 per share. His direct holdings<br />

total 1,071,661 shares.<br />

(NWFL - 29.10) Norwood Financial Corp.<br />

On Aug. 7, 2003, Gary P. Rickard, director,<br />

Norwood Financial Corp. sold 500 shares at $29.10<br />

per share. His direct holdings total 14,825 shares<br />

and his indirect holdings total 1,023 shares. On<br />

Aug. 6, Joseph Kneller, senior vice president,<br />

acquired 3,750 shares via exercise of options at<br />

$16 per share and on the same date, sold those<br />

shares at $29 per share. His direct holdings total<br />

1518 shares. On July 7, Edward Kasper, senior vice<br />

president, acquired 7,860 shares via exercise of<br />

options at $10.95 - $11.08 per share. His direct<br />

holdings total 11,377 shares and his indirect holdings<br />

total 4,617 shares.<br />

(PPL - 39.17) PPP Corp.<br />

On Aug. 1, 2003, Joseph J. McCabe, controller,<br />

PPP Corp. sold 1,500 shares at $39.168 per share.<br />

His direct holdings total 4,470 shares and his indirect<br />

holdings total 1,659 shares. On Aug. 1st,<br />

Robert J. Grey, senior vice president, acquired<br />

52,933 shares via exercise of options at $22.65 per<br />

share and on the same date, he sold 46,933 shares<br />

at $39.55 - $39.60 per share. His direct holdings<br />

total 24,130 shares. On Aug. 1, Roger I. Petersen,<br />

officer, acquired 14,240 shares via exercise of<br />

options at $26.84 per share, and on the same date,<br />

he sold 11,100 shares at $39.55 - $39.64 per<br />

share. His direct holdings total 40,244 shares. On<br />

July 31, James E. Abel, treasurer, acquired 16,614<br />

shares via exercise of options at $22.6525 - 33.49<br />

per share and on the same date, he sold 17,709<br />

shares at $39.648 - $39.95 per share. His direct<br />

holdings total 4390 shares.<br />

(SUBI - 19.37) Sun Bancorp Inc.<br />

On July 29, 2003, Robert J. McCormack, CEO, Sun<br />

Bancorp Inc.purchased 341 shares at $19.36 per<br />

share. On July 21, he purchased 450 shares at<br />

$19.48 per share. His direct holdings total 20,565<br />

share.<br />

(VZ - 35.20) Verizon Communications<br />

On Aug. 1, 2003, David H. Benson, controller,<br />

Verizon Communications, sold 9,719 shares at $35<br />

per share. His indirect holdings total 16,501 shares.<br />

(WB - 43.35) Wachovia Corp.<br />

On Aug. 1, 2003, Donald K. Truslow, senior vice<br />

president, Wachovia Corp. acquired 8,000 shares via<br />

exercise of options at $17.31 per share. His direct<br />

holdings total 168,748 shares. On July 24, Thomas<br />

J. Wurtz, treasurer, sold 3,800 shares at $44.24 per<br />

share. His direct holdings total 15,330 shares and<br />

his indirect holdings total 3181 shares. On July 21,<br />

Joseph Neubauer, director, sold 3,336 shares at<br />

$42.61 - $42.62 per share. His direct holdings total<br />

8,328 shares.<br />

Prices as of close on Aug. 12, 2003<br />

Information in “For The Record” was compiled<br />

by Jamie Callen and Patti Knoepfel.<br />

For inclusion in this section, e-mail press<br />

releases to cfanning@timesshamrock.com.


An occupational<br />

medical center<br />

that understands<br />

the needs<br />

of industry.<br />

immediate care of acute injuries<br />

on premises comprehensive diagnostic testing<br />

independent medical evaluations<br />

complete physical therapy department<br />

occupational/hand therapy work reconditioning program<br />

drug & alcohol testing<br />

dot and pre-placement physicals<br />

Keystone Industrial Park<br />

Dunmore, PA 18512<br />

570.341.7777<br />

Highland Business Park<br />

268 Highland Park Boulevard, Wilkes-Barre, PA 18702<br />

570.822.8831

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