t

launch Feldmon annivertary drive. L to R— Edword Muhl, vice preiident, Alfred DoH, eiecutive vicepretidtnt; Milton Rockmil, 

'let Feldmon, lolei monoger, William Goeti, produclion chief, David Lipton, odvertiiing publicity director Story on Page 31. 

t 

Issue 

. . . 

10 motion 

tirtvttf *> ucn4-tlui Htttr tl lk« P«l Olflc* (I Kwut 

NATIONAL EXECUTIVE EDITION 

Including trie Snttonal Nfws Pacts of All EditKMit 

DECEMBER 20, 1952

MGM' 

Women decide the picture "to see" 

SELL THE WOME 

AND YOU SELL 

THE TICKETS! 

M-G-M presents "ABOVE AND BF.YOND' starring Robert Taylor • Eleanor Parker • with James 

Whitmore • Marilyn Erskirie • Screen play by Aleltin Frank, Norman Panama and Beirne Lay, Jr. 

b>iory by Beirne Lay, Jr. 

• Produced and Directed by Melvin Frank and Norman Panama

COSMOUUUN 

Co\umn'»st 

Syn 

dicaêd 

HEDDA HOPPER 

Syndicated Columnist 

mm. 

Snm/IH GRAHAM 

Syndicated Columnist 

LADIES OF THE 

PRESS SAY GO! 

Women editors, writers, columnists 

with countless millions of circulation, 

urge America to see M-G-M's 

"ABOVE AND BEYOND' 

"M-G-Ms ABOVE AND BEYOND' is a love story with 

tenderness and heartbreak. Ladies, take a couple of hankies 

with you. You'll need them." 

— Hedda Hopper, SYNDICATED COLUMNIST 

""Picture of the Month' ... a love story no woman will ever 

forget." 

— Louella Parsons, COSMOPOLITAN 

"Thrilling and spectacular, but above and beyond that is its 

exciting love story. 

Certain Academy Award Winner." 

— Sheilah Graham, SYNDICATED COLUMNIST 

"Spine-tingling experience ... its excitement is the warm 

emotional impact." 

— Ruth Harbert, Motion Picture Editor, GOOD HOUSEKEEPING 

"Will fascinate both men and women. Thrilling and moving." 

— Florence Somers, Feature Editor, REDBOOK 

"Intensely interesting and very moving." 

— Elizabeth Madeira, Fashion Editor, WOMAN'S HOME COMPANION 

"An extraordinary picture. The love interest is very real. 

Every woman should see it." 

— Dorothy Wheelock, Theatre Editor, HARPER'S BAZAAR 

"Not just for women, but for everyone." 

— Allene Talmey, Feature Editor, VOGUE 

"A wonderful, modern love story dramatizing sharply the 

emotional problems of our times." 

—Eleanor Stierham, Fiction Editor, TODAY'S WOMAN 

"A thrilling experience. Women who have sacrificed for the 

man they love will understand." 

—Vivien Todrin, Production Editor, BETTER LIVING 

And more every day! 

ITS FAME WILL GROW AND GROW!

THE NENA/^ 

LANDMARH 

>f 

WARNER BROS'. JUB||T 

TECHNICOLO 

COLOR BY 

STARRING 

\M sr»i;

MOTION PICTURES! 

^ 

^f 

T PRODUCTION OF 

(*& 

EOOUiOCK-mROPRAN/ lOM MY •/![[)(»• AM JOSm-HMiOGORDOi^ 

L*V BY 

IS 

BASED ON 

THE PUAV BY 

NUMBERS STAGED AND DIRECTED BY LEROY PRINZ 

PRODUCED BY 

\m\ 

DIRECTED BY 

MICHAFI CIIRTI7

1,1 «,•.//,/ /'///--, 

HAPPENED 

AGAIN 

...and it's called 

It's 

the same kind of MIRACLE 

you found in 

*MIRACLE ON 34th STREET, 

SITTING PRETTY and 

COME TO THE STABLE. 

A MIRACLE of laughter, tenderness 

and joy . . . that will fill your 

theater with the warm, wonderful 

glow of success and pride! 

Soon the whole 

industry will be 

3^ 

talking about it! 

\ 

THERE'S NO BUSINESS LIKE 

h CENTURY- FOX BUSINI

(OSli 

I Otnctt: 

; Ita 

: 282 

; TTie 

/^ê of i/ie "l/Mian 7îyu7e //idtiSli^ 

T 

NATIONAL FILM WEEKLY 

llbhtd 

)EN 

in Nine Sectional Editiont 

lor-in-Chief 

SH L Y E N 

and Publisher 

NEVER-ENDING TASK 

M. JERAULD Editor 

HAN COHEN. .Executive Editor 

: SHLYEN. . . .Monoging Editor 

Vl SPEAR Western Editor 

t 

THATCHER. .Equipment Editor 

U^ 6. TINSLEY. Advertising Mgr- 

ta 

I 

'uUbhcd Every Soturday by 

;SSOCIATED PUBLICATIONS 

JtllM OfflcM: 8'29 V.nn Brunt Bllle>.'i the tax repeal campaign had much 

to flo with tin- high exhibitor interest in COMPO 

at this time. Nevertheless that do«^ not minimize 

the importance of having an industry organization 

that can coordinate and strongly represent. 

as a single unit, all of the industry's various 

segments. It is lo be hoped that this realization 

will prevail when there is not s

I 

HUGHES IS BACK AT CONTROLS H^ 

AS CHAIRMAN OF RKO'S BOARD 8(i 

HOLLYWOOD—That Howard Hughes, 

who until three months ago held the controlling 

interest in the company, will again 

play an active part in guiding the destinies 

of RKO Radio was affirmed on Wednesday 

(17) when he was elected chairman of the 

board. The selection of other new officers, 

including a president, and the naming of a 

production executive were momentarily 

expected. 

OTHER OFFICERS NAMED 

At the same board meeting. A. D. Simpson, 

vice-chairman of the National Bank of Commerce 

of Houston, joined the directorate as a 

replacement for Maurice H. Bent, previously 

and apparently erroneously announced as a 

board member. The directors now comprise 

Hughes, Simpson, Noah Dietrich,, executive 

vice-president and a director of the Hughes 

Tool Co.; J. Miller Walker, for 21 years an 

employe of RKO in such capacities as vicepresident 

and general counsel, and Edward 

G. Burke jr., only member of the new directorate 

who is associated with the Ralph Stolkin 

Syndicate, which recently acquired control 

of the company. Earlier, the board accepted 

the resignation of Sherrill C. Corwin. 

coast exhibitor, as an officer and director. 

Meantime litigation involving the company's 

corporate affairs continued to crop up 

with the filing of a minority stockholders' 

suit in federal district court here, the action 

being a duplicate of a recent action lodged 

in New York requesting a temporary receivership 

from the firm. 

After the reconstitution of the directorate, 

statements were issued by Hughes, Stolkin 

and Ned E. Depinet, former RKO president. 

Hughes reviewed the series of meetings between 

himself and the Stolkin group, which 

he said was initiated by Stolkin because 

Hughes has a "continuing financial interest 

of very large magnitude" in the company. 

RE-EMPHASIZES CONFIDENCE 

Stolkin, re-emphasizing his "confidence" in 

the RKO investment and his "sincere feeling 

of responsibility toward the company and the 

other stockholders," declared himself confident 

that the men elected to the board 

"will immediately focus their attention and 

effort upon the revitalization of RKO," and 

will "effect the necessary economies and expansions 

consistent with .sound business management." 

Depinet, before his recent departure for 

New York, confirmed reports that Hughes 

had asked him to return to the RKO board 

and resume the presidency of the company, 

and declared that "due to existing circumstances" 

it was his "considered decision that 

it would serve no useful purpose for me to 

re-enter the management of RKO at this 

time." He declared him.self sure that Hughes 

will "do whatever is necessary to give RKO 

good management and I hope with all my 

heart that he succeeds." 

The new board, since Its selection, has held 

two meetings, but at midweek had not reached 

any definite conclusions relating to the 

.selection of officers and/or production heads. 

The minority stockholders' suit was brought 

Speculate on How Active 

Role Hughes Will Take 

NEW YORK—How active 

Howard Hughes 

intends to be in the management of RKO 

Pictures and for how long continued to be a 

topic of speculation during the week. 

It is pretty generally understood that Ralph 

Stolkin and his associates want to get rid of 

the 1,013,420 shares for which they agreed 

to pay $7 per share over a period of two 

years. Its a problem with the stock selling 

for less than $4 per share on the market. 

As a solid block it is a controlling interest. 

For this reason the purchasers agreed that 

any decision to sell would have to be unanimous. 

Early last week Sherrill Corwin, Los 

Angeles theatre man, who was one of the 

group, resigned as acting chairman of the 

board and also as a member of the board 

and it is reported that he has been released 

from the agreement not to sell. 

The time of Corwin's resignation—Friday 

(12)—after three weeks of off and on conversation 

with Hughes it was announced that 

the new board had been named. 

About the time that this took place Ned 

E. Depinet, who had refused to return to the 

presidency unless he was given full control, 

returned to New York, and Hughes sent for 

Charles Boasberg, who was named general 

sales manager a few days after Stolkin and 

his associates took over. He was still on the 

coast late in the week. 

In the meantime the stockholders suit for 

a receivership and an accounting of the $3,- 

000,000 profit Hughes is supposed to have 

made in the stock transfer took a new turn. 

The case was first filed in the New York 

supreme court, a state tribunal, in behalf of 

on behalf of Eli B. and Marion V. Castleman 

and Louis Feuerman, and charges that Hughes 

should be required to repay some $1,296,000 

which he expended for various items and 

which .sum allegedly is not recoverable by 

RKO. The action also asks that Hughes be 

required to pay the company for any damages 

suffered during his stewardship. 

Correction 

"The Greatest Show on Earth" (Para) 

is a 1952-,53 release, therefore, it should 

not have been included in the rating; of 

top hits among feature releases for the 

19.51-52 season, as reported in BOX- 

OFFICE, Dec. 6, 1952. 

Prereleased early this year, the Cecil 

B. DeMille production is now in general 

release. In its advance runs it scored a 

high g;rossing mark and, based on current 

showings, Paramount executives expect it 

to be their bi|;f;est money-maiter. 

HOWARD HUGHES 

Back in 

RKO Control 

two stockholders. During the first hearings 

which resulted in two postponements, anj 

RKO attorney questioned whether the court 

had the power to appoint a receiver who could 

function outside of the state of New York. 

To meet this question, apparently, another 

suit was filed this week in federal court in 

Los Angeles. 

Eric Johnston Has No Plan 

For Retiring, Say Aides 

NEW YORK— Ei-ic 

Johnston doesn't inten( 

to retire from the presidency of the Motloi 

Picture Ass'n and has no plans for taki: 

another government post, according to un 

official word issued in his behalf from thei 

MPAA offices. 

The report that he might retire originated 

in Er.skine Johnson's syndicated column inj 

the Scripps-Howard papers. Johnson saldi 

George Murphy was being groomed to take! 

over the MPAA presidency as his "diplomacyi 

missions for Hollywood have far over-, 

shadowed his acting career during the last 

few years. Mr. Johnston, it's said, is eager 

to step down as movie czar." i 

This appeared in print on the same day 

that Johnston visited President-elect Eisenhower 

at his Hotel Commodore headquarters, 

and speculation became widespread. 

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8 

BOXOFFICE :; December 20, 1962 

.CE

! 

without 

1 

As 

Hollywood 

. . Generally 

t 

^ 

ES 

iW 

iedeni lo^l 

NoPla 

icjolfe* 

'CARMEN' NO B. O. SENSATION 

jolii«' 

it's*" 

ii" , 

BUT STIRS HOPE FOR FUTURE 

Exhibitors View Opera as 

One Way to Make TV Use 

Profitable on Screen 

NEW YORK— Reports from 27 cities 

1 11 1 

to 

which "Carmen" was televised Thursday 

showed that It was something less than 

a boxoffico sensation, with the exception of 

Boston, Philadelphia, Chicago and Minneapolis. 

In Milwaukee. Salt Lake City, Los Angeles 

and Fort Lee, N. J., it stirred up enthusiasm 

being a sellout. 

1 

|FRONT-PAGE STORIES PRINTED 

a publicity-getter It was sensational 

ieverywhere, with stories starting on front 

Ipages in many places, followed by editorial 

'comment and expressions of conflicting opinions 

by columnists. 

This angle as much as any other Interested 

[ 

jtheatre operators who have been casting about 

trying 

to find novelties to bring in new paroas 

and bring back old ones. They all 

jigreed that opera has possibilities. 

It is estimated that 67,000 persons attended 

the TV showings and it is also estimated that 

Jie theatres' share of the take ran over 

100,000. 

Bad weather, Christmas shopping pres- 

;ures, and lack of Interest In opera were 

jlamed in those places where the showing 

vas not capacity. 

Theatremen generally agreed there should 

le further similar attempts, with the prepara- 

Uons started farther in advance so wire arrangements 

can be made for more theatres 

•Ut of the estimated 100 now equipped with 

trge-screen TV projectors. 

Chief interest in the experiment from the 

'xhibltors' point of view rested on the drawis 

strength of opera as a possible use for 

'V installations. 

REGULAR BOOKINGS SUGGESTED 

Walter Reade jr., head of the Walter Reade 

iTcuit, who showed "Carmen" at the St. 

ames Theatre, Asbury Park, came through 

ith the suggestion that theatre TV could 

put on a profitable basis if regular atactions 

could be booked. He suggested that 

fi 

pera be included among these and that the 

erformances be scheduled on a seasonal 

Mis, with subscriptions. He made no suggesons 

as to how often opera should be iniuded. 

but his idea was received with inirest 

by Rudolph Bing, general manager of 

le Met, and Nathan L. Halpern, president of 

heatre Network Television, which set up 

le arrangements for "Carmen." 

John Gutman, assistant manager of the 

let, said no plans had been made yet for 

lother opera telecast, but added that he 

id his associates were "excited" over the 

isslbilities and felt that the first opera 

d not "come off too badly considering that 

le technique is new." 

Technically the telecast was far from perct 

on long shots and some criticism was 

ade of the quality of sound, but opera 

vers, whether critics or just ordinary fans, 

enchanted. 

j(](iotel"''''fc lire enchani 

Opera Telecast Grosses 

Big in Los Angeles 

LOS ANGEXES—Mixed critical reactions 

but undisputed financial succe.vi 

were recorded by the precedential largescreen 

theatre TV telecast of the Metropolitan 

Opera's "Carmen," brought to 

Warner. ' and the downtown 

Orpheum Theatre here by means of Theatre 

Network Television. 

The two showcases grossed close to 

$10,000. regarded as very good In consideration 

of the fact that the program 

began at 5:30 p. m.. PST, during the 

height of Christmas shopping and returning 

home from work traffic. Reception 

was good In both houses. The performance 

marked the debut of RCA theatre 

TV equipment at the Hollywood. 

Tj'pical of lay press comment was a 

story in the Los Angeles Times which, 

while criticizing the sound as "much too 

large and oversize." said the quality was 

"remarkably faithful." It declared the 

program "was not perfect, but the wonder 

of the feat was little less than breathtaking." 

The Herald-Tribune editor wrote; "Certainly 

a successful televising system could 

revolutionize the musical life of the country, 

bring opera to places out of reach of tours 

and bring an appreciation of opera to audiences 

who.se cultural appetites are normally 

satisfied by the motion picture industry. 

Some local critics tried to be funny by saying 

that theatres served popcorn to the carriage 

trade, but most of them discu.ssed the 

matter seriously, 

Wanda Hale of the New York Daily News 

called It "a world-shaking event" and added 

she "was happy and proud" that she saw the 

show in the Guild Theatre. She is a film 

critic as a rule. Like many other observers, 

she thought the closeups and medium shots 

were excellent, but found the long shots of 

crowd scenes were badly lighted and out of 

focus. 

Halpern said TNT had learned and he 

was sure the Metropohtan had from this effort, 

and he said he was certain big improvements 

could be made in quality of sound and 

picture the next time. 

Comment4> on the lack of color were general 

The Philadelphia Inquirer wrote about "remarkably 

clear pictures, often superior to 

motion pictures in depth and shading" and 

found camera work "generally excellent." It 

noted "frequent and spontaneous applause." 

The Pittsburgh Post-Gazette wrote that 

•big-screen theatre television has a magnificent 

prospect" and that through it opera "can 

become in the U.S. the same theatre for the 

masses that it is in other countries where 

it is state subsidized." It said that when 

color is available, "opera will find a ready 

public and its producers a small but tidy 

Income." There wa« crlttctom of the itt«XOFFICE 

December 20. 1952

i 

'PuUc ^c^nU 

Trusteeship Must Continue 

Of Hughes Theatre Stock 

Election as board chairman of RKO Pictures 

means he must leave theatre holdings 

with Irving Trust under consent decree terms; 

He cannot vote stock but can receive dividends 

and can sell 

it. 

* 

Report John McCarthy May 

Become SIMPP Negotiator 

Resigned head of MPAA foreign department 

talks with Sam Goldwyn and others in 

independent group, with whom he has had 

frequent contacts in countries aboard. 

* 

Industry's Future Position 

On Copyrights Uncertain 

Division of opinion develops among MPAA 

members because of doubt on whether international 

copyright covers "acoustical works"; 

convention set by UNESCO for September. 

Theatres Warned on Use 

Of Rose Bowl Telecast 

L. S. Frost of National Broadcasting Co. 

informs Theatre Owners of America theatre 

rights have been reserved by Pacific Coast 

Intercollegiate Athletic Conference. 

Spyros Skouras Due Back 

From World Trip Dec. 23 

Twentieth Century-Fox head reached London 

Wednesday (17) from Paris and conferred 

with W. J. Kupper, managing director 

in Great Britain, who will come to this country 

later in the month. 

FCC Grants 13 TV Licenses; 

157 Since Freeze Ended 

Of this number, 15 are already on the air, 

for a total of 123 stations actively telecasting; 

new grants went to Birmingham, Ala.; 

Tucson, Ariz.; West Palm Beach, Fla.; Peoria, 

111.; Baton Rouge, La.; Lake Charles, La.; 

Baltimore, Md.; Buffalo, N.Y.; Easton, Pa.; 

Hazelton, Pa.; San Angelo, Tex.; Wichita 

Falls, Tex., and Danville, Va. 

* 

Hearings Delayed to March 17 

On Portland TV Station 

FCC postpones hearings on conflicting applications 

filed by Mt. Hood Radio and TV 

and Pioneer Broadcasters; Ted Gamble, 

exhibitor, owns 43.5 per cent of stock in 

Mt. Hood. 

* 

Utah Court Upholds Warners 

In Suit on Privacy Statute 

Film company wins declaratory judgment 

that consent of heirs of late Jack Donahue 

was not neces.sary for his portrayal in the fictional 

picture, "Look for the Silver Lining"; 

new legal precedent established. 

Exhibitors Show Battle I 

On Local Tax Fronts 

NEW YORK—The industry's fight to repeal 

the 20 per cent federal admissions tax 

has been getting the publicity nationally, 

but exhibitors on the local level have not 

allowed their campaigning against city and 

state ticket levies to slacken. 

The fight against 10 per cent admissions 

taxes in Pittsburgh and Philadelphia, particularly, 

has packed a wallop—and Pennsylvania 

theatremen as a body go before the 

state legislature next month to ask for repeal 

of the enabling act which allows cities of the 

first and second class to tax anything not 

already taxed by the state. This act brought 

an avalanche of local admission tax ordi- 

SERIOUS EFFECT ON BUSINESS 

The 10 per cent municipal ticket tax, atop 

the federal 20 per cent levy, has had serious 

effect on film business in both Philadelphia 

and Pittsburgh. Exhibitors in Httsburgh told 

councilmen a week ago that the drop in business 

in the steel city is 10 to 20 per cent 

greater than in western Pennsylvaiiia cities 

where there is no municipal admissions tax. 

In both cities, exhibitors have carried the 

fight for repeal directly to the council chambers. 

Pittsburgh councilmen were told that 

the admissions tax was a greater threat to 

theatres than television. The tax has been 

a major factor in the closing of 16 theatres. 

In Philadelphia, exhibitors told the councilmen 

that the tax also had been the big determining 

factor in the closing of 64 out of 195 

theatres in the five-year period in which the 

tax has been in effect. 

With civic budgets at a high point in both 

cities, it is unlikely that councilmen will repeal 

a tax which brings in a substantial sum each 

year. The big fight, therefore, will be in the 

state legislature where exhibitors hope to kill 

off the enabling act which grants local bodjes 

the right to tax theatres. 

GET HELP FROM LABOR 

Exhibitors in the state are getting help from 

labor groups in their fight. The state AFL 

federation will join with them in campaigning 

against the state tax-anything act. In 

Sharon, Pa., the local lATSE took a quarterpage 

advertisement in the Sharon Herald to 

state its opposition to a proposed 10 per cent 

local ticket tax. 

Active and intelligent campaigning against 

admissions taxes by exhibitors pays off, as 

theatremen in Niagara Falls, N. Y., found 

out this month. They vigorously opposed a 

5 per cent ticket tax, forced a referendum 

and won an overwhelming victory. Robert 

Richard Hayman, Al Pierce and Richard 

Walsh were leaders in the campaign. 

Some reductions have been won on the 

local scene. In Kewanee, 111., the city council 

sliced licensing fees in half—from 60 cents a 

seat to 30 cents. Councilmen agreed that TV 

and the federal admi.ssions tax had cut into 

theatre profits. In Lancaster, Ohio, there 

appeared to be a good chance that a local 

3 per cent tax would be dropped after theatremen 

appeared before the council with the 

story that one Lancaster theatre had closed 

and that two of the remaining four will 

barely break even on their 1952 operations. 

A Mass. Town to Tax 

TV Sets at $4.50 Each 

STOW, MASS.—The tax turns. This 

community has voted an assessment of 

$4.50 on each television installation as taxable 

personal property. It is believed to 

be the first TV set tax in the country. 

The state tax commissioner says it is a 

legal levy, but some controversy may come 

up as TV sets may carry a household 

furnishing exemption. 

Texas was in the midst of a major cam] 

paign, too—trying to eliminate the state ta 

on tickets of 50 cents or more. The drive t 

gain this legislation has been organized on 

legislative district basis, with committee 

functioning in each district. Luncheon an 

dinner meetings are being held in each di; 

trict at which the theatremen tell their stoi 

to legislators from that area. It has been a 

effective procedure. At each of the meetinj 

exhibitors talk on such topics as "Movie Price 

vs. the Cost of Uving," "The Value of tl 

Small-Town Theatre to the Community 

"What Taxes Do to the Theatres Today 

Specific problems of distressed theatres al 

are preesnted. 

J. G. McCarthy Quits 

In Shuffle al MPAA 

NEW YORK—John G. McCarthy has n 

signed as head of the International Divisic 

of the Motion Picture Ass'n of America, ar 

Eric Johnston, president, has taken over pe;. 

sonal supervision. 

This is part of a reorganization plan whic 

splits the division into three geographic 

parts—Europe and Africa, the Western Hem 

sphere and Asia. Representatives for the si; 

pervision of each will be stationed in the Ne' 

York office. 

Ralph D. Hetzel jr. has been put in actli 

charge of the European- African desk, wil 

George R. Canty as assistant. 

Robert J. Corkery, who was with JolinsU 

on his recent South American trip, will supe 

vi.se the Western Hemisphere .section, and j| 

appointment will be made soon for Asia. 

G. Griffith Johnson, economist, will d] 

vote his time to international affairs. 

To Handle 'Lost Hours' 

NEW YORK—RKO has acquired the Wes 

ern Hemisphere distribution rights to "Tl 

Lost Hours," British-made feature starrii 

Mark Stevens and Jean Kent. A Tempei 

Film production of Eros Films. Ltd.. the pi 

ture was directed by David MacDonald. Gar 

Marsh and John Bentley head the suppoi 

ing cast. 

i 

10 BOXOFFICE December 20, 19

20th Century-Fox 

has invested 

n 00,000,000 

in your 

immediate 

future! 

i 

I 

• 

e 

e 

e 

n. 

< 

O 

«

Trie upiliiiiaiii/ i\jiiii viiivi ^v/i iiiviwi iw^ 

which has made our industry greats' 

you must be fortified with the kind 

of attractions which will meet the 

challenge of today's marketers^ 

our plans are based on a roster of 

properties encompassing the magnitude, 

scope and variety to 

challenge- 

meet that 

lYii 

^.vûDiiN KALHtL,THE PRESil 

LADY, THE SNOWS OF KILIMAN 

WHITE WITCH DOCTOR 

EGYPTIAN, and CS. Foresfer's si 

OF THE KING have a pre-sold 

ence waiting. 

because we have the resources, the > 

win, the established technique 

know-how based on showma 

rs^ Technicolor productions will constitute 

fully 50% of our releases during 

the first six months of 1953- 

experience learned in exhibitor r 

and a distribution 

organization 

cated to the prosperity of our custo 

IS6 we are bringing you big-league 

Technicolor musicals like CALL ME 

MADAM, GENTLEMEN 

PREFER 

BLONDES, FARMER TAKES A WIFE, 

rONIGHT WE SING and STARS AND 

STRIPES 

FOREVER. 

fj 

because as always, 20th will 

back 

with the strongest, most extei 

advertising, publicity and exploit, 

campaigns -with the superior b 

of ingenuity which has always < 

acterized our promotional efforts.

Sensation Of The Industry! 

Ernest Hemingway's 

THE SNOWS OF 

KILIMANJARO 

Technicolor 

Gregory Peck 

Susan Hayward-Ava Gardner 

Produced by Darryl F. Zonuck 

Directed by Henry King 

Super- Tension ! 

THE STEEL TRAP 

slurring 

Joseph Gotten ondTeresa Wright 

Written & Directed by Andrew Stone 

A Berl E. Friedlob Producliort 

Releoied by 20lh Century-Fox 

The Fabidous Guys And TJieir Gals! 

Damon Runyon's 

. "BLOODHOUNDS 

^ OF BROADWAY' 

Y* 

,tomng 

' ' 

Mitzi Gaynor • Scott Brady 

Produced by George Jessel 

Directed by Harmon Jones 

The High -Water 

Mark In Suspense! 

NIAGARA 

Technicolor 

storring 

Marilyn Monroe • 

Joseph Cotter 

Jean Peters 

Produced by Charles Brackelt 

Directed by Henry Hathaway 

The Big Musical About 

The Bad Girl Of Shoiv Business 

THE I DON'T 

CARE GIRL 

Technico/or 

.lomng Mitzi Gaynor 

David Wayne 

Oscar Levant 

Produced by George Jessel 

Directed by Lloyd Bacon 

3 Years In The Making! 

Tens Of Thousands In The Cast! 

THE 

THIEF OF VENICE' 

J 

Maria Montez 

Paul Christian 

A Robert Hoggiag Production 

Released by 20th Century-Fox 

The Box-Office 

Lift Of Your Life! 

TAXI 

starring 

Dan Dailey 

Constance Smith 

Produced by Samuel G. Engel 

Directed by Gregory Ratoff 

The Last Flaming Days Of 

The Cree Rebellion 

''PONY SOLDIER" 

Technico/or 

ilarrirtg 

Tyrone Power 

^B^ with Cameron AUIchall and Thomas Gomez 

Produced 

"W s by Samuel 

A?^7 G. Engel 

Directed by Joseph M. Newman 

(a xl^. 

M 

SUSAN HAYWARD 

CHARLTON HESTON 

in 

IRVING STONE'S Best-Seller 

THE PRESIDENT'S 

LADY" 

with FAY BAINTER 

Produced by SOL C. SIEGEL 

Directed by HENRY LEVIN 

From Ihe Novel by Irving Stone 

The Celebrated 

Collier Magazine Story! 

DESTINATION GOBI' 

Technicolor 

RICHARD°WIDMARK 

DON TAYLOR 

Produced by Stonley Rubin 

Directed by Robert Wise 

RICHARD BURTON ,. 

THE DESERT RATS 

co..,o,rlng 

JAMES MASON As Rommel 

ROBERT NEWTON 

Produced by Robert Jacks • Directed by Robert Wise 

Youll Be Delighted To meet... 

THE 

GIRL NEXT DOOR 

Technicolor 

Dan DoileyJune Haver 

* Dennis Day 

Produced by Robert Bossier 

.torring 

._â 

Directed by Richard Sale

! 

The Greatest Musical Show On Earth 

John Philip 

Sousa's 

STARS AND 

STRIPES FOREVER 

Technicolor 

IIFTON WEBB • DEBRA PAGET • ROBERT WAGNER 

Ruth Hussey 

Produced by Lomor Trotti 

Directed by Henry Koster 

The All-Timc. All-Star Musical Smash! 

Irving Berlin's 

"CALL ME MADAM 

Technicolor 

,i„g Ethel Merman -Donald O'Connor 

Vera-Ellen- George Sanders 

Music and Lyrics by irvlng BeHin 

Produced by Sol C. Siegel 

Directed by Walter Lang 

m 

Over 31,000.000 Readers 

Arc Waiting To See 

OLIVIA de HAVILLAND 

in Dophne du Maurier's 

MY 

COUSIN RACHEL 

RICHARD BURTON 

Produced by Nunnolly Johnson 

Directed by Henry Koster 

>ior,i.g 

World Premiere Soon... 

Radio City Music Hall 

TONIGHT 

WE SING 

rechnicofor 

EZIO PINZA- ROBERTA PETERS 

TAMARA TOUMANOVA 

f ANNE BANCROFT- ISAAC STERN 

^.J BYRON PALMER •»:.'.•., JAN PEERCE 

^ Produced by George Jessel 

\j J 

DAVID VÂYNE 

Directed by Mitchell Leisen 

The Musical That's 

Bustin'Out All Over! 

IHE FARMER 

IVKES A WIFE 

Technicolor 

itorring 

BETTY GRABLE DALE ROBERTSON 

* 

rielma Ritter ' John Carroll 

Produced by Frank P. Rosenberg 

Directed by Henry Levin 

F'cr ê Sioge Ploy by Fraok B Elier ond Mofc Connelly 

^ Boi'^ or, the Novel"Rome Houl" by Waller D. Edmondi 

The Strangest Adventure 

The Screen Has Ever Seen! 

"TREASURE of the 

GOLDEN CONDOR 

Technicolor 

starring 

Comel Wllcle 

Constance Smith 

Produced by Jules Buck 

Directed by Delmer Daves 

Bated on a Novel by Editon Mantiall 

The Glory And The Fury 

Of The West! 

THE SILVER WHIP 

Dale Robertson 

Rory Calhoun 

Robert Wagner 

Produced by 

Robert Bossier and Michael Abel 

Directed by Harmon Jones 

Her Greatest Smash Since 

"Duel In The Sun"! 

JENNIFER JONES 


KARL MALDEN 

"RUBY 

GENTRY" 

Directed by King Vidor 

A Bernhard-Vidor Presentation 

Released by 20th Century-Fox 

BETTE DAVIS 

Brings A Woman's Heart And Soul To 

THE STAR 

co-ilorring 

STERLING HAYDEN 

Produced by Bert E. Friedlob 

Directed by Stuorl Helsler 

A Be>r E 

Ffiedlob Pfodwclior) 

Releoied through 20th Cefdury-Fox 

Timely... Taut... 

And Packed With TNT! 

MAN ON 

A TIGHTROPE 

ilorring 

Fredric March Gloria Grahame 

Terry • 

Moore Cameron Mitchell 

Adolphe Menjou 

^^ 

±y Produced by Robert Jacks 

Directed by Elia Kazan 

It 

Will Steal Your Heart! 

MY PAL GUS" 

Slorring 

Richard Widmark 

Joanne Dru 

_. Audrey Totter 

vl George (Foghorn) Winslow 

:")^^5^; 

K^>i> 

Produced by Stanley Rubin 

Directed by Robert Parrish 

The Screen^s Big Tropical Musical! \ 

DOWN AMONG 

THE SHELTERING 

PALMS 

Technicolor 

tarring Willjam Lundlgon • Jane Greer- Mitzi 

Goynor-David Wayne-Gloria De Haven 

Produced by Fred Kohlmor 

Directed by Edmund Goulding

ecause world acclaimed best-sellers 

like 

MY COUSIN RACHEL, THE PRESIDENT'S 

LADY, THE SNOWS OF KILIMANJARO, 

WHITE WITCH DOCTOR, THE 

EGYPTIAN, and CS. Forester's SAILOR 

OF THE KING have a pre-sold audience 

>Aâiting. 

because we have the resources, the will to 

win, the established technique and 

know-how based on showmanship 

experience learned in exhibitor ranks, 

and a distribution organization dedicated 

to the prosperity of our customers. 

L./. 


back you 

with the strongest, most extensive 

advertising, publicity and exploitation 

campaigns— with the superior brand 

of ingenuity which has always choral 

acterized our promotional efforts. 

ATTRA^nipS INN 2Qt H 

4Q HISTORY! 

CiMTiiBV.crty

•»•••••• 

» 

because world acclaimed best-sellers 

like 

MY COUSIN RACHEL, THE PRESIDENT'S 

LADYJHE SNOWS OF KILIMANJARO, 

WHITE WITCH DOCTOR, THE 

EGYPTIAN, and CS. Forester's SAILOR 

OF THE KING have a pre-sold audience 

waiting. 

because we have the resources, the will to 

win, the established technique and 

know-how based on showmanship 

experience learned in exhibitor ranks, 

and a distribution organization dedicated 

to the prosperity of our customers. 


with the 

HIT ATTRAi 

back you 

strongest, most extensive 


campaigns -with the superior brand 

of ingenuity which has always characterized 

our promotional efforts. 

IN 

• ••••* 

CiNTURY-FOX 

..and watch Jot.. 

Produced by 

FRANK ROSS 

DIrecfed by 

HENRY KOSTER 

Screenplay by 

PHILIP DUNNE 

a * A 

lioxorncE December 20, 1952 

HISTORY! 

now in production 

color by Technicolor 

IT WILL BE 

THE GREATEST 

BOXOFFICE 

ATTRACTION 

OF ALL TIME! 

There's No Business Like ^Qth Century-Fox Business! 

j

I 

I 

theatre 

I 

$33 MILLION IN DAMAGES ASKED 

IN 19 suns FILED SINCE OCT. I 

From $50,000 to $1 1.895.000 

In Antitrust Verdicts 

Sought in Courts 

NEW YORK—AllhouKh aibllrallon of 

Industry disputes has been a major trade 

topic of the season, there has been no apparent 

letup on antitrust suits in the closing 

quarter of the year. Since October 1, 

19 suits have been filed asking a total of 

nearly $33,000,000. 

The litigation reached into every section of 

the country, and brought out some new 

angles on which exhibitors are .seeking re- 

(Iress in court. Whereas virtually all antitrust 

suits immediately following the Supreme 

Court decision involved illegal trade practices 

In previous years, many of the new suits are 

based on alleged violations of trade practices 

set up in the consent decree or practices 

established by the majors in an effort to 

carry out the court orders. 

SEEK METROPOLITAN BREAKUP 

In several instances, exhibitors in .small 

towns included geographically in metropolitan 

areas are suing for the right to play day-anddate 

with first run theatres in the metropolitan 

center. First runs in Boston are among 

those involved in a $1,500,000 suit filed by 

the Lendonsol Amu.sement Co., operator of 

the Adams Theatre in Quincy. The company 

contends that it has been denied the right to 

bid for day-and-date first runs, and is suing 

the majors. B&Q. New England Theatres and 

American Theatres circuits. 

The Boston area clearance system also is 

attacked in a suit filed by the Park Theatre 

In nearby Walpole. The Park Neponset Corp.. 

operators of the theatre, is asking for $1,000.- 

000 in damages from the majors. Phil Smith 

circuit, the UPT affiliate in the area—New 

England Theatres, Inc.—and American Theatres 

Corp. because Boston's first runs have a 

21-day clearance over the Park. 

This same effort to get first runs on a dayand-date 

ba.sis with first run houses in a 

metropolitan center is the basis of a $2,250,000 

suit filed by Harold Field and Harold Kaplan 

In behalf of the St. Louis Park Tlieatre in 

suburban Minneapolis. St. Louis Park is an 

Independent municipality on the outskirts of 

Minneapolis and has grown tremendously in 

the past few years. 

UNUSUAL MIAMI COMPLAINT 

I 

In a number of other suits, distributors are 

being sued .singly along with one or more 

exhibitors in product availability disputes. An 

unusual argument is presented by the Colony 

Theatre in Palm Beach which has brought a 

$50,000 suit against 20th Century-Fox. The 

contends that it can't get first runs 

I 

for its ".sophisticated, discriminating tourist 

trade." 

Kar-Vue Theatres, Inc., which operates 

four Colorado drive-in theatres, is suing 

United Artists becau.se it allegedly can't buy 

a "proper run" of UA films. Named along 

With the distributor is the Wolfberg circuit 

Which, itself, 

recently sued and won a verdict 

in a suit against the majors. 

Hearing Set for Dec. 29 

On Federal 16mm Suit 

HOLLYWOOD — Arguments will be 

heard Monday i29i In federal dLsirlct 

court on a motion (lied by attorneys 

representing major company defendants 

in the government's antitrust action seeking 

to compel them to make 16mm prints 

of their theatrical features available to 

television and other competitive outlets. 

Defease attorneys filed a motion requesting 

Federal Judge William Byrne to 

order the government to clarify Its bill 

of particulars in the precedential suit, 

originally filed here last July. Defendants 

include 20th Century-Fox, Warners. RKO 

Radio, Republic, Columbia, Screen Gems, 

Universal-International, United World 

Films, Films, Inc., and Pictorial Films. 

In a suit filed by Mrs. Mabel Carter, who 

owns a theatre under lea.se to Fox Midwest 

Theatres in Sedalia. Mo., estimated earnings 

to 1961 are part of the basLs for a $1,500,000 

damage claim. Mrs. Carter claims that when 

a Fox lease on the theatre ran out in 1940. 

she attempted to operate it herself. Pox, 

however, opened a theatre in competition and 

Mrs. Carter alleges that .she was then unable 

to get product and subsequently gave the 

circuit a new lease on the house. The contract 

runs to 1961, hence the introduction of 

estimated earnings in the complaint. 

BIG DAMAGE CLAIM IN N.Y. 

The biggest damage claim filed against the 

majors has a New York setting. Max Cohen, 

head of the Cinema circuit, a.sks for $11,895,000 

through three corporations owning and operating 

the New Amsterdam Theatre, a 42nd 

street subsequent run situation. He is suing 

RKO. Warners. UA, Columbia, Paramount 

and United Paramount Theatres because he 

says he has been denied 21 -day availability 

after regular Broadway runs. 

Second in size to the Cohen suit was a 

$6,000,000 action filed this week in Charlotte 

by Allen B. Thompson and his wife. Brona, 

owners of the Graham Theatre in Graham, 

N. C, against the majors. Republic and United 

Paramount circuit affiliates in the area. The 

complaint goes back to 1930 when the Graham 

played first run films. In that year, it is 

alleged. North Carolina Theatres, a Wilby- 

Kincey operation, took over three theatres in 

nearby Burlington and obtained 14-day clearance 

over the Graham Theatre as a result of 

alleged acts of conspiracy by the defendants. 

The situation during the quarter was comparatively 

quiet in Chicago, where the court 

docket is jammed with theatre antitrust suits. 

The Queen Theatre filed suit for $108,000. contending 

it was being forced to operate on an 

83-day clearance .schedule while the Chicago 

Rena Corp.. operator of the Lawndale Theatre, 

sued for $225,000 damages against six 

majors, the B&K circuit and the 20th-century 

Tlieatre which is operated by Jack 

Klrsch, head of Allied Theatres of Illinois. 

Other suits (lied during the quarter Included 

: 

Indianapolis— ZarlnR Theatre v». LoeWs 

and Paramount (or allrRedly refustns to sell 

product on name terms a.i affiliated theatres, 

$300,000 damage'' atkcd 

New York Nathan Stelnbers of Square 

Theatre, Bronx, .wcklng Injunction and undetermined 

damaRc.i on grounds the theatre 

was denied a move-up In clearance with the 

Pilgrim and Interboro theatre.^ of the Skouras 

chain. The Square Theatre until 1950 waa 

operated by the Skouras InlereaUn. 

Mlnneupoll.s— Charles Rubcrvsteln and Abe 

Kaplan dt Hollywood Theatre. $504,000 damages 

asked on charge that Mlnne.sola Amusement 

Co. competing theatre.s are receiving 

preference In product. 

SUITS FILED IN BOSTON 

Boston- Walter E. Mitchell of the Morse 

Theatre In Franklin. Ma.ss . 

suing for $2,000,000 

against eight majors and Republic and RKO 

and UPT affiliates for alleged violation of 

runs and clearance provLslons of decrees. 

Boston—Herbert L. Brown of the Victoria 

Theatre. Greenfield. Ma.ss., $2,000,000 damages 

asked from majors and Shea circuit (or alleged 

discrimination In runs and clearances. 

Albuquerque—$927,000 .suit filed by Mary 

Trleb of El Capltan of Roswell against Griffith 

circuit and majors charging discriminatory 

practices. 

New York—Tower Theatre, Bronx, suing for 

$1,530,000 aaglnst the Skouras theatre interests 

and majors on grounds it was forced to 

close because of unavailability of product. 

Colorado City. Tex—Westerner Drive-In 

Theatre suing Warner Bros, and five competing 

exhibitors on product availability; $80,000 

damages asked. 

Austin. Tex—Eddie Jaseph, suing for $600.- 

000 damages against six majors. Interstate 

circuit and other Independent circuits on 

alleged unreasonable clearance and inadequate 

product granted the North AusUn 

Drive-In Theatre. 

Supreme Court Dismisses 

Government Crescent Action 

WASHINGTON—At the government's request, 

the Supreme Court on Monday il5» 

dismissed the pending appeal of a civil contempt 

action by the Department of Justice 

against the Crescent circuit for alleged violations 

of its consent decree. The Supreme 

Court earlier had agreed to hear argimients 

in the government plea from an adverse lower 

court ruling. 

The DofJ in 1950 filed both clvU and 

criminal contempt actions against Crescent, 

four alUed circuits and three officers, charging 

that the consent Judgment terminating Its 

antitrust suit against the chain had been 

violated. The department also asked the 

federal district court in Nashville. Tenn.. to 

amend the decree so as to tighten the bans 

against acquisition of new theatres. 

The lower court dismissed both suits, but 

reserved Jurisdiction over the request for 

strengthening amendments to the decree, so 

that it could, if desired, act on them at a 

later date. 

BOXOFFICE December 20. 1952 

19

FABIAN CIRCUIT WILL BECOME 

ONE OF BIGGEST IN COUNTRY 

Its 

400 Theatres Will Be 

Topped Only by United 

Para, and National 

NEW YORK—Acquisition of the Warner 

Bros. Theatres by S. H. Fabian and Samuel 

Rosen will make Fabian Theatres at least 

the third largest circuit in the industry. 

That represents a tremendous increase for 

the Fabian interests. 

Warner Bros, now has 365 theatres, but 

a number of them will be disposed of in 

line with the terms of the consent decree 

before the transfer is made. Fabian Theatres 

has 54. That will make the latter's 

total about 400 properties. 

United Paramount Theatres leads the field. 

Leonard H. Goldenson, president, recently 

predicted it would have 651 theatres when 

divestiture is complete. 

NATIONAL HAS 541 

THEATRE 

National Theatres about a year ago had 

an interest in 541 houses. Of this number, 91 

were definitely set for divestiture and 57 

were listed for divestiture upon certain contingencies 

for a total of 148. If all were divested—and 

that will not be the case—the 

circuit would still have 393 houses. Loew's has 

126 and RKO Theatres 92. 

UPT reported assets of $113,411,669 a year 

ago, while the assets of National Theatres and 

subsidiaries totaled $55,520,000. Tlie Warner 

Bros, proxy statement sent to stockholders 

prior to the annual meeting Feb. 20, 1951, 

lists the capital stock and surplus pro forma 

S. H. FABIAN 

Theatre TV a Big Interest 

before or after the effective date of the 

reorganization. 

Fabian again expressed delight Wednesday 

over taking over the theatres. He confirmed 

that Harry Kalmine, present head of the 

theatres, will continue in that position. Headquarters 

will be in the Fabian offices in 

the Paramount building. Planning up to 

this date has not included consideration of 

any personnel changes. 

But it was about Theatre Television that 

Fabian wanted chiefly to talk. Warner Bros. 

now has 13 theatres so equipped. Fabian said 

he could not immediately estimate the number 

of others which will be equipped, but 

intimated it may be considerable. I 

"You know my great interest in Theatre | 

Television," he said, "and you can draw your J 

own conclusions from that. I feel more 

j 

strongly than ever before that it has a great 

future." 

Fabian has been a leading industry figure 

in all theatre television developments to date. 

He was instrumental in forming the national 

exhibitors theatre television committee which 

with the Motion Picture Ass'n of American 

is seeking Federal Communications Commission 

approval of an industry television network 

setup. 

The FCC was told late in October that a 

system was planned that would supply most 

of the indoor theatres in nine large eastern 

cities with competing programs. The cost 

was put at about $60,000,000. The system 

would be based on a New York to Washington 

network, with programs being received in 

New York, Trenton, Philadelphia, Atlantic 

City, Reading, Allentown, Wilmington, Baltimore 

and Washington. 

Fabian's acquisition of the Warner houses 

plus his known enthusiasm for Theatre Television 

should strengthen the industry's case 

when FCC hearings are resumed in January. 

toi 

of the new theatre company as of Aug. 31, 

1950, as $49,730,285. The net profit of the 

theatre group for the year ended Aug. 31, 

1950 was listed as $6,143,341 and of the new 

picture company as $4,128,316. 

TRANSFER CASH ASSETS 

Warner Bros, would not say Wednesday 

(17) when the new theatre company will be 

formed. Edward H. Hessberg, assistant secretary, 

said that the date could not even be 

guessed. Fabian said he expected to take 

over in March 1953. The consent decree calls 

for divorcement by April 4, 1953. 

Warner Bros, will transfer to the new 

theatre company all of its theatre assets in 

the U. S. and sufficient cash and government 

securities .so that the consolidated balance 

sheet of the new theatre company and subsidiaries 

will reflect a ratio of not less than 

one and one-half to one of current assets 

to current liabilities. The new theatre company 

will be obligated to pay one-fourth and 

the new picture company three-fourths of 

any outstanding bank loan. 

The new theatre company also will be liable 

for lOO per cent of the amount payable for 

damages, settlements and various expenses 

arising from antitrust litigation and relating 

to events which may have occurred before 

the effective date of the reorganization in 

cases where the theatres are involved and 

production and distribution are not involved. 

Where both are involved, the new theatre 

company will a.ssume liability for 85 per cent 

whether or not the litigation was begun 

to 

C. B. Moss, Richard Lewis 

Form New TV-Radio Firm 

NEW YORK—Charles B. Moss, president 

of B. S. Moss Theatrical Enterprises, and 

Richard Lewis, radio and television producer, 

have formed Moss & Lewis, Inc., for the purpose 

of creating live-action and film programs 

for television and radio. 

The first production will be Mickey Spillane's 

"That Hammer Guy," based on mystery 

novels. It will start January 6 over 

Mutual at 8;30 p. m. These stories also are 

to be produced as feature films. 

Moss operates theatres in New York, New 

Jersey, Long Island and Florida. Lewis is 

director and producer of "Blind Date," "Mr. 

and Mrs. North," "The Adventures of the 

Falcon" and "The Amazing Mr. Malone," air 

programs. 

Spiegel's 'Melba' Deal on 

50-50 Basis With UA 

NEW YORK—Samuel Spiegel, producer of 

"Melba," which United Artists will distribute 

for his Horizon Pictures, will split 50-50 with 

UA. The Technicolor picture was budgeted at 

$1,000,000, he says, and was made in England 

at what he estimates was about one-half what 

it would have cost in this country. 

Spiegel arrived in New York Tuesday (16) 

and stopped off for UA home office conferences 

and a press interview before leaving 

for 

the coast. 

Ascap Lowers Rates 

For Smaller Houses 

NEW YORK—Several changes have been| 

made by Ascap in its contract use of recordings 

in closed and drive-in theatres as a re-l 

suit of conferences with various theatre! 

groups. An additional bracket to both schedules 

has been made to lower fees for smaller] 

drive-ins and closed theatres. 

The new rates are: 

Closed Theatres 

Seating Capacity 

Annual Rate 

Up to 400 $U 

401 to 800 18 

801 to 1.200 24 

1,201 to 1,600 36 

Over 1,600 « 

Drive-ins 

Up to 250 cars 

251 to 500 Se 

501 to 7O0 « 

Over 700 « 

J. M. Collins, Ascap sales manager, say! 

many contracts have already been signed or 

the new basis. Those desiring to do ."ô car 

continue on their present contracts for thi 

first year of the agreement or can execute i 

new contract embodying the new rates as o 

Jan. 1, 1953. 

Theatres operating on a seasonable basl; 

can have their rates pro-rated on the basl; 

of the annual rate. 

20 

BOXOFFICE December 20, 1953

PARAMOUNT "^m SALUTES 

fill 

Burt Lancaster 

Ms up J 

as Doc— in the picture marked for every boxoffice honor in 1953... 

dome Back, Little Sheba 

in 

['A complete switch 

from anything he 

has ever done and 

easily the outstanding 

effort of his career. His 

surprise casting results 

a dramatic bombshell!" 

-HOLLYWOOD REPORTER 

BURT LANCASTER 

• 

SHIRLEY BOOTH 

Hal Wants' ,. O U C T I O N 

Come Back, Little Sheba 

Co-sfarring TERRY MOORE 

with Richard Jaecl

7fte*€ €UtcC S

PARAMOUNT 

SALUTES 

Shirley Booth 

as Lola-in the picture marked for every boxoffice honor in 1953 

i:iome Back, Little Sheba 

'Xikely to win an 

Oscar as 

the 

year's best actress." 

LIFE 

MAGAZINE 

A major 

contender for 

top film kudos." i 

VARIETY 


• 

SHIRLEY BOOTH 

Hal Wants' .. O O U C T I O N 


Co-starring TERRY MOORE 

with Richard Jaecl

, 

general counsel, will discuss the latest developments 

on arbitration at the annual conven- 

tion of Allied Theatre Owners of the Gulf 

States to be held January 12-13 at the Jung 

j 

RKO Speeds Releases; 

23 in First 6 Months 

NEW YORK—RKO has scheduled 23 pictures 

for release beginning this month and 

through to mid-June 1953. Charles Boasberg, 

general sales manager, said Tuesday il6). 

Seven are in Technicolor. 

Set for December are "Captive Women," 

with Robert Clarke and Margaret Field; the 

rerelease of "The Bachelor and the Bobby 

Soxer" and "Bachelor Mother," "Blackbeard 

the Pirate" in Technicolor, starring Robert 

Newton, Linda Darnell, William Bendix and 

Keith Andes, and prerelease of "Hans Christian 

Andersen" in Technicolor, starring Danny 

Kaye, Farley Granger and Jeanmaire. 

The January list comprises "Androcles and 

the Lion," starring Jean Simmons, Victor Mature, 

Robert Newton, Maurice Evans and Alan 

Young; "Never Wave at a WAC," with Rosalind 

Russell, Paul Douglas and Marie Wilson, 

and "No Time for Flowers," starring Viveca 

Lindfors and Paul Christian. 

February will see prerelease of "Peter Pan," 

Disney all-cartoon Technicolor feature; 

"Angel Face," starring Miss Simmons and 

Robert Mitchum, and "Sword of Venus," with 

Robert Clark and Catherine McLeod. 

March pictures will be "The Persuaders," 

starring Edmund O'Brien and William Talman; 

"Night Without Stars," with David 

Farrar and Nadia Gray, and the rerelease of 

"Fort Apache" and "Blood on the Moon." 

April pictures will be "Beautiful But Dangerous," 

starring Miss Simmons and Mitchum; 

"The Sea Around Us," Technicolor documentary, 

and "Port Sinister," with James 

Warren and Lynne Roberts. 

May pictures will be "Sea Devils" in Technicolor, 

starring Yvonne DeCarlo and Rock 

Hudson; "Mickey Mouse Birthday Party" in 

Technicolor, special feature composed of six 

Mickey Mouse shorts, and "Below the Sahara" 

in Technicolor, a Pathe-Denis film. 

June pictures will be "Break-Up." starring 

Miss Simmons and Mature, and "Split Second," 

starring Stephen McNally, Jan Sterling, 

Andes, Alexis Smith and Arthur Hunnicutt. 

RKO Planning Early Start 

For Five New Pictures 

NEW YORK— Early start of five pictures 

planned by RKO Radio, according to com- 

is 

pany announcement, and Charles Boasberg, 

general sales manager, has gone to the coast 

to confer with Howard Hughes. 

The pictures are: 

"Gambler Moon," to be produced by Edmund 

Grainger with Robert Mitchum 

starred. Work will start as soon as Mitchurn 

finishes in "The White Witch Doctor" for 

20th Century-Fox. 

"High Frontier," air story to be produced 

by Robert Sparks from an original by Beirne 

Lay Jr, 

"Size 12," Technicolor film based on an 

original story by Jerome Weldman, with Harriet 

Parsons as producer. 

"Second Chance," comedy romance with 

South American background which Sam 

Wle.senthal will produce from an original 

story by Oscar Millard. 

"The Return of Zorro," adventure story by 

Walter Ferris and Prances Kavanaugh, 

adapted by Laurence Hazzard. 

24 

Proposes Unique Split 

Of RKO Pictures Co. 

NEW YORK—Formation of two new RKO 

companies out of RKO Pictures—one for production 

and the other for distribution—has 

been suggested by Milton M. Gettinger. lawyer 

with numerous distribution and banking 

connections in the industry. 

As an outgrowth of the move Gettinger 

would have the distribution company merge 

with United Artists and he would transfer 

the backlog to Realart for sale or reissues. 

The studio would be leased for production 

of independent pictures on a profit-sharing 

basis. 

There had been reports for more than two 

weeks that G«ttinger had suggested suoh a 

plan to various groups while the Stolkin 

impasse was under discussion. The agreement 

between Howard Hughes and Stolkin 

for a resumption of control by Hughes is believed 

to have out-dated the plan. 

Robert S. Benjamin, chairman of the 

United Artists board, commented; "No one at 

United Artists is now negotiating, nor has 

anyone in the past negotiated any deal with 

or for an RKO merger or otherwise, nor has 

anyone been authorized on United Artists' 

behalf to do so." 

Gettinger's proposal in connection with 

United Artists was that UA continue in existence, 

but transfer its distribution contracts 

to the new RKO company in return for a 

block of stock. 

Under the terms of the Gettinger plan, 

holders of the 3,914,914 shares of RKO Pictures 

stock now outstanding would receive 

one share in each of the new companies for 

Tlie authorized shares of RKO 

their holdings. 

Pictures are 4,000,000. Gettinger estimated 

that at the end of 18 months bank loans could 

be reduced and $15,000,000 to $20,000,000 of 

working capital could be made available to 

stockholders. 

Hollywood Film Producers 

Asked to Pay More Tax 

LOS ANGELES—As a means of 

increasing 

municipal revenues, the Los Angeles city 

council has approved a proposal by its 

revenue-taxation committee to boost taxes 

levied on motion picture producers, based on 

gross production costs. The proposal has been 

referred to the city attorney, who will draft 

an ordinance covering the increa.ses and submit 

it to the city council for passage. 

Pees now range from $50, based on filmmaking 

costs of less than $25,000, to $700 

for pictures costing $500,000 or more. The 

maximum, under the suggested ordinance, 

would be upped to $1,500. 

Apparently permanently sidetracked, however, 

because of determined industry opposition, 

was an additional proposed tax covering 

the rental of production facilities and the 

loanout of talent from one studio to another. 

Says Film 

Fund Needed 

For Public Relations 

NEW YORK—This industry should 

have a public relations fund and it should 

produce a picture telling the story of the 

industry, said Maurice Bergman, public 

relations director for Universal International, 

in an address before the Ass'n of 

Motion Picture Advertisers Thursday (18.i. 

Lack of such a fund is one of the most 

conspicuous deficiencies in the industry's 

public relations effort, he said. 

"It is a strange omission to think that 

we do not even use our screens in the 

20,000 theatres in the country to counterattack 

and to educate the people on our 

many commendable attributes," he said. 

"It seems that we only use the screen for 

propaganda when we are faced with an 

emergency, or to assist other causes than 

our own." 

Abram Myers Will Discuss 

Arbitration at N. O. Meet 

NEW ORLEANS—Abram F. Myers, Allied 

hotel. 

Col. H. A. Cole will report on the progress 

of the admission tax campaign. Jack Kirsch 

will sketch what happened at the November 

17-19 national convention in Chicago, and 

Max E. Youngstein, United Artists vice-president, 

will talk on distribution and advertising 

problems. 

Wilbur Snaper, national president, also is 

expected to .address the convention, according 

to Abe Berenson, Gulf States president. 

Mankiewicz Now Staging 

'La Boheme' for 'Met' 

NEW YORK—Joseph L. Mankiewicz, motion 

picture director, is now trying his hand 

at staging an opera. He is at work on two 

versions of "La Boheme," one in the original 

Italian and the other in English written by 

The first 

Howard Dietz, MGM vice-president. 

performance will be December 27. After it he 

will go to Hollywood to resume motion picture 

direction. He plans to retiu'n in May to prepare 

to stage another opera for the Metropolitan 

Opera House. 

The two versions of "La Boheme" will be 

performed alternately. Mankiewicz has different 

casts for each. He plans less "frantic 

stage movement" which he said often was 

meaningless and distracted attention from the 

music, and changes in the usual type of 

backgrounds to conform to the story. He is 

the first motion picture director to stage 

an opera. 

Noel Meadow to Reissue 

1932 German-Made Film 

NEW YORK—"Congress Dances." produced 

by Erich Pommer in Germany in both English 

and German language versions and released 

in the U.S. by United Artists in 1932. 

has been acquired for reissue by Noel 

Meadow. 

BOXOFFICE :; December 20, ISSKl 

t 

se: 

run 

will

eedej 

PARAMOUNT SALUTES 

ns 

tn 5l. 

Terry 

Moore and Richard Jaeckel 

! 

as The Young Lovers— in the picture marked for every boxoffice honor in 1953... 

SOS in si 

ome Back, Little Sheba 

caiiestil 

Meet 

StagiDt 

"Miss Moore is 

enticing 

OS the student vs^hose 

sex curiosity is 

nearly 

er undoing. Her scenes 

with Jaeckel, who 

1 mt i 

1 

is 

good, reflects 

Vouthfui impetuosity 

'extremely realistically." 

DAILY VARIETY 

istor 

it 

deFilt| 

fet' 

aiiiewic- 

in tie P 

lishirSe 

ideiii. li: 

to tSe 

loheine"''- 

iestor;- 

8iices,"Prets* 

*^ 

=^1 

Artists 

1 


• 

SHIRLEY BOOTH 

I M XldL WolllO ^lOOUCTION 


Co-sfarring TERRY MOORE 

with Richard Jaeckel • Directed by Daniel Mann 

Screenplay by Kefti Frings • Based on the original ploy 

by William Inge • Produced on the stage 

by the Theatre Guild

Construction Ban Ended; 

See hOOO New Drive-Ins 

WASHINGTON The two-year ban on 

theatre construction will be lifted January 1, 

and Nathan Golden, film chief of the 

National Production Authority estimates that 

at least 1,000 drive-in theatres will be started 

within a comparatively short time after the 

controls end. 

The NPA decision to sever controls on 

amusements was the brightest news out of 

Washington for exhibitors and theatre equipment 

manufacturers and dealers since October 

1950 when the ban was first clamped on. 

Beginning the first of the year, theatre 

owners will be able to self-authorize five 

tons of steel of which two tons may be 

structural shapes and 500 pounds of copper 

per project per quarter. As prospective 

builders can buy these amounts each quarter 

and pyramid them, exhibitors will be able 

to undertake even the larger drive-in theatres. 

On the basis of applications which NPA has 

received in the last two years for permission 

to build outdoor theatres. Golden believes 

that at least 1,000 drive-ins will be started 

almost immediately. The total may even run 

higher. 

Self-authorization has been prohibited in 

the amusement industry under the ban. Although 

limits are still in effect on the total 

amount of steel which may be self-authorized 

in a single quarter, foreign and used steel will 

be "freely" permitted for theatre use. 

Golden believes that the five-ton limit per 

quarter on steel will still present a problem to 

the theatreman who wants to build an indoor 

theatre. However, if an exhibitor finds a way 

of buUding a theatre on the limited steel 

allowed, there is nothing to stop him from 

going ahead. He no longer needs to apply 

for permission to build. 

Winikus on Coast to Aid 

'Moulin Rouge' Opening 

NEW YORK—Francis M. Winikus, United 


Ai'tists 

director, left Monday (15) for the coast to 

complete promotion plans for the prerelease 

of "Moulin Rouge" Tuesday (23) in time for 

consideration for an Academy award. It will 

play at the Fox Wilshire in Los Angeles. 

He planned to return Sunday (21). 

Twelve Variety Tents 

Elect Chief Barkers 

KANSAS CITY—Ttt'elve Variety Clubs 

International tents have elected chief 

barkers for 1953, with several of them 

already having installed officers at yearend 

ceremonies. 

Those elected are: Albany, Jules Perlmutter; 

Atlanta, A. B. Padgett; Boston, 

Walter A. Brown; Chicago, Johnny J. 

Jones; Cincinnati, Herman Hunt; Cleveland, 

Hem-y Greenberger; Detroit, Jack 

Zide; New Haven, Robert EUiano; Memphis, 

M. H. Brandon; Minneapolis, Bennle 

Berger; San Francisco, Jesse Levin; 

Los Angeles, George Bowser. 

Brandon Films to Blow Up 

16mm 'Julius Caesar' 

NEW YORK—Brandon Films, which is releasing 

the independently made production 

of "Julius Caesar," is blowing up the 16mm 

print to 35mm for release throughout the 

U.S. The picture recently completed three 

weeks at the Baronet Theatre, east side art 

theatre, where special equipment was installed 

to show the 16mm print on the 35mm 

screen. 

December and January dates have been 

set for the Vagabond Theatre, Hollywood; 

Clay Theatre, San Francisco; Guild Theatre, 

Portland, and Little Theatre, Baltimore. 

Awards to Football Stars 

NEW YORK—Movietone News has made 

its own selection of top collegiate football 

stars of the year and is presenting award certificates 

to them in ceremonies at their 

schools, Edmund Reek, newsreel producer, 

said Tuesday (16 1. 

Zenith Vote Two Dividends 

NEW YORK—Directors of Zenith Radio 

Corp. have voted a dividend of 50 cents and 

an extra dividend of $1 per share payable 

December 29 to stockholders of record December 

12. 

3 De Luxe California Theatres Closed by Phil Isley 

LOS ANGELES—Three de luxe theatres, 

each less than three years old and built at 

a cost of more than $1,400,000, have been 

closed, it was announced this week by Phil 

Isley, head of Phil Isley Theatres, who took 

over their management after they were built 

by H. J. Griffith. He said the theatres had 

sustained an operating loss exceeding a million 

dollars in the three-year period. 

The theatres are the 1,600-seat La Tijera 

which is being converted into a bowling alley; 

the 1,300-seat Imperial and the l,600-.seat 

California, both of which are up for sale. 

Commenting on the closings, Isley said: "If 

all .segments of the Industry had cooperated 

It would not have been necessary for these 

beautifully constructed theatres to clo.se their 

doors to the public. It is downright tragic. 

Every branch of the industry has suffered, the 

producers, distributors, exhibitors, the unions 

and local employes not to mention the press, 

radio, merchants and civic groups in the 

community." 

Isley said: "We were boxed in by two big 

circuits and the inability to obtain product 

was the chief reason for the closings The 

time has come," he commented, "when our 

government, the film companies and all allied 

industry must cooperate to keep theatres of 

this type open. All participating in the prosperity 

of the film business must make special 

concessions to keep theatres in operation." 

Republic Sells 104 

Fealures for TV 

NEW YORK—Republic Pictures has resumed 

selling backlog pictures for television 

use. The latest movie involves 104 features 

produced between 1945 and 1948 and the 

purchaser is the Columbia Broadcasting System. 

Columbia network officials disclosed the 

deal which was made with Hollywood Television 

Service, Inc., wholly-owned subsidiary 

of Republic. No westerns are included in the 

group, but there are a number of musicals, 

comedies, adventure stories and mysteries. 

The agreement makes these available to 

WCBS-TV in New York starting February 1 

and other stations owned by CBS are expected 

to make similar arrangements. 

Reports are that the New York showings 

will net RepubUc at least $200,000. 

TV representatives are pressing hard to 

get films from other sources. Reports indicate 

that David O. Selznick has asked $1,000,- 

OOO for enough of his old films to run 26 weeks. 

Another report is to the effect that Milton 

M. Gettinger's proposal for a split of RKO 

Pictures into two companies and a transfer 

of the sale of the backlog to Realart was 

fostered by a well-known film executive who 

has been active in rounding up films for television 

during the past two years. 

Republic's first venture into the TV fiela 

was a few years back when it sold several 

Gene Autry films and got into a suit. Ro:. 

Rogers also sued later and won a decision preventing 

further use of his pictures withoir 

his consent. 

Among the films are: "Northwest Outpost,"; 

with Nelson Eddy; "Specter of the Rose," 

with Judith Anderson: "Casanova in Burlesque." 

starring Joe E. Brown and Jime' 

Havoc; "Madonna's Secret," with Francis| 

Lederer, Gail Patrick and Ann Rutherford; 

"Steppin' in Society," "Scotland Yard Investigator" 

and "The Cheaters." 

Italian 'Don CamUlo' 

Set to Open in N.Y. 

NEW YORK— "The Little World of Doni 

Camillo," one of the seven Italian films 

shown at the Salute to Italian Films week inl 

October, will open at the Bijou Theatre Jan^ 

uary 15, following "Hiawatha," Allied ArtistsI 

picture, which will open December 24 for a 

holiday run. 

"Don Camillo," the first of the new I.F.E. 

Releasing Corp. releases to open in the U.S., 

was directed by Julien Duvivier and starsi 

Pernandel and Gino Cervi. 

"The White Line," Italian picture originally! 

set for release in the U.S. by Lux Films, willl 

also be distributed by I.F.E. It is current at 

both the Cinema Verdi and Baronet theatres. 

New Ad Valorem Charge 

Is Levied by Israel 

NEW YORK—Israel has impo.êd a 20 per, 

cent ad valorem tax on the New York share 

of film remittances and has additionally asked 

\ 

for a deposit payment, according to word received 

by the Motion Picture Export Ass'n. 

Member companies are awaiting full details. 

They said during the week they would not 

pick up licenses until clarification is received 

in writing, but denied that any formal em-' 

bargo was in effect. 

pro 

26 

BOXOFFICE December :; 20, 1952 

I

PARAMOUNT 

SALUTES 

Hal Wallis 

j| 

producer of the picture marked for every boxoffice honor in 1953 . . . 

tôme Back, Little Sheba 

M 

''Sharp-edged adult 

drama, honestly 

brought to the screen." 

-LOOK MAGAZINE 

.-;-' 

'A cinch for top 

onors- Hal Wallis' 

superb production of 

Sheba," 

'Come Back, Little 

-JIMMY STARR, 

io% Angeles Herald and Exprets 

BURT LANCASTER • 

SHIRLEY BOOTH 

ii 


Co-starring. TERRY MOORE 

with Richard Jaeckel • Directed by Daniel Mann 

Screenplay by Ketti Frings • Based oo the original ploy 

by William Inge • Produced on the stage 

by the Theatre Guild

Zukor Birthday Plans 

Set by Executives 

Among top industry executives laying plans for Variety Clubs International's 

Adolph Zukor 80th birthday dinner, to be held in Los Angeles January 7, were (from 

left) Charles P. Skouras, National Theatres and Fox West Coast president, who is 

chairman of the arrangements committee; R. P. O'Donnell, Texas circuit operator; 

Y. Frank Freeman, Paramount vice-president, and Herbert J. Yates, president of 

RepubUc. They and many other industry leaders attended a recent luncheon in 

HoUywood at which arrangements for the Zukor event were discussed. 

HOLLYWOOD—Complete and enthusiastic 

support of and cooperation with the Adolph 

Zukor 80th birthday dinner celebration, spon- 

.•!ored by Variety Clubs International and to 

be held here January 7, was forthcoming from 

production, distribution and exhibition representatives 

who attended a planning session 

last week called by Charles P. Skouras. 

National Theatres and Fox West Coast president 

and chairman of the dinner event. 

Committee members named to assist 

Skouras include Steve Broidy, Harry Cohn, 

Sherrill Corwin, Depinet, Cecil B. DeMille, 

Walt Disney, Freeman, William Goetz, Samuel 

Goldwyn, Don Hartman, Kahane, Lasky, 

Sol Les.ser, Louis B. Mayer, Dore Schary, Joseph 

M. Schenck, Sidney, Edward Small, Leo 

Spitz, Welter Wanger, Harry and Jack Warner, 

Yates, Darryl F. Zanuck and Eugene 

Zukor, Sidney and Lasky are co-chairmen in 

charge of tlie program and entertainment; 

Lieber heads the general arrangements committee, 

which comprises Harry Brand, Carle, 

Evelove, Gross, Horwits, Lait, Strickling and 

Wales. 

Lou Smith is acting as coordinator of all 

activities. 

R. J. O'Donnell. Variety's international 

chairman, came from Dallas especially to 

participate in the meeting, which also was 

attended by Ned E. Depinet, Y. Frank Freeman, 

Ross Hastings, B. B. Kahane, Je-sse L. 

La,sky, Robert L. Lippert, Robert Newman, 

L. K. Sidney, Jack L. Warner. Herbert J. 

Yates, William Saal, Eugene Zukor, Mort 

BUimenstock, Teet Carle, Alex Evelove, 

Mickey Grcss, Al Horwits, Al Kaufman, Perry 

Lieber, George Lait, Joe Reddy, Thornton 

Sargent, Howard Strickling, Lou Smith, Clark 

Wales and Gabe York. They represent a 

cross-section of major studio executives, 

COMPO, leading Independent producers and 

the Ass'n of Motion Picture Producers. 

O'Donnell emphasized that during the 

months of January, February and March 

Zukor "no longer belongs solely to Paramount 

but to the industry as a whole," while 

Skouras stressed that "if it were not for the 

genius and vision of this great man there 

might not be movie stars nor marquees to 

hang their names on today." 

The bi:-thday dinner here will be the start 

of Variety Clubs International's Adolph 

Zukor Golden Jubilee celebration, which will 

culminate March 4 in New York. The local 

banquet, which will be attended by civic 

leaders and heads of other industries as well 

as by motion picture luminaries, wUl be held 

at the Ambassador hotel. 

Prior to the meeting conducted by Skouras, 

an offer by A. W. Schwalberg, president of 

the Paramount Film Distributing Corp., to 

have Paramount Pictures host the dinner 

event was accepted. 

O'Donnell approached Paramount on the 

basis that the celebration could be "the most 

exciting and still dignified event that could 

possibly be thought of for the over-all good 

of the industry," and said Paramount would 

be "selfish" if it made it only a company 

activity. O'Donnell told Paramount that 

"certainly no one approached him m years 

of .service, and no one else can be called 'Mr. 

Motion Pictures'." 

"The life of Adolph Zukor," O'Donnell 

said, "is an example of the American dream 

fulfilled. Coming to America from his native 

Hungary as a poor boy, he not only 

raised himself to a position of honor but in 

doing so built an industry which has carried 

the ideals of his adopted country all over 

the world. His life is a saga of Americanism 

at its best, and I can think of nothing more 

worthwhile for our industry than to hold 

him up as a shining example of what this 

business stands for." 

The Zukors have two children, Eugene J. 

Zukor, an executive at the Paramount studio, 

and Mrs. Mildred Zukor Loew. There are 

four grandsons and one granddaughter. 

Coplan, Gould Form 

Distribution Firm 

NEW YORK—International-United Proj 

ductions. Inc., a new company for the dis! 

tribution of foreign-made pictures in Engl 

lish dialog, has been organized by Davii 

Coplan and Walter Gould, both former]| 

associated with United Artists. Coplan wii 

be president and Gould executive vice-pres: 

dent. 

International-United will release 12 pic| 

tures during 1953, all but one of which 

completed. The first five pictures, which wil 

be available for distribution February 1.1 

are: "Black Eagle," a Franco-Italy pre 

duction, starring Rossano Brazzi and Mart 

Canale; "Kill Him For Me," produced i| 

Mexico starring Arturo de Cordova an: 

Leticia Palma; "Swords of Musketeers," prcj 

duced in Italy, with Maria Canale and Pettj 

Trent; "City of Violence," produced in Ital;] 

starring Maria Montez and Alan Curtis, ani 

"The Captain's Wife," produced in Ital; 

starring Anne Vernon and Rossano Brazzj 

The other completed pictures are: "Tt* 

Pirate Prince," produced in Italy, starric! 

Vittorio Gassman and Milly Vitale; "Higl 

Tension," produced by Terra Film in Swede, 

starring Signe Hasso and Alf Kjellin; "Itj 

Strange Case of Man and Beast," a ne, 

production of Robert Louis Stevenson's "Dj 

Jekyll and Mr. Hyde"; "The Wicked Lad' 

Anne," a Franco-Italy production based o 

the Alexander Dumas story, starring Rossar' 

Brazzi and Yvette Lebon; "The Prisoner i: 

Venice," produced in Venice; "Son of ttj 

Hunchback," produced in Italy, starrir| 

Rossano Brazzi and Milly Vitale, and " Tfj 

Man in the Red Mask," now being complett' 

in France and Italy. I 

Coplan participated in the financing i\ 

several of these pictures through Europeaj 

companies with which he is affiliated, iii 

eluding Svenks Filmindustri, Terra Film ar' 

Cinag. Some of the pictures were product, 

in both Italian and English, others wer 

dubbed in England or the U. S. i 

Other officers and directors of Interni! 

tional-United wiU be announced shortl; 

Coplan said. The company will dlstribuJ 

the pictures nationally, either through li 

dependent exchanges or by setting up ta' 

city offices. Al Margolies is handling a(i 

vertising, publicity and exploitation can 

paigns on these releases. 

Coplan plans to leave for Europe 

month to line up the releases for 195! 

Several ai-e already in production, he said. 

UA to Distribute Three 

Features in January 

NEW YORK—United Artists will dijj 

tribute three features during January, ll| 

eluding the general release of "Kansas CM| 

Confidential," according to William J. HellUfl 

man, vice-president in charge of dlstrlbi)]] 

tion. 

"Kansas City Confidential," an Edwail 

Small production starring John Payne anl 

Coleen Gray, which was prereleased In N(| 

vember, goes into general release Januail 

16. "Guerilla Girl," produced and directed l| 

John Christian, which stars Helmut Dar 

tine and introduces Mariana in the tit) 

role, will be released January 23. "Luxuij 

Girls," filmed on location in Europe wit 

Susan Stephen, Jacques Sernas and Laurencl 

' 

Ward, will be released January 30. 

28 BOXOFFICE :: December 20, 195 

j

, 

//' 

WITH ALL POSSIBLE PRIDE 

Paramount Presents 

:iii 

itivt 

ii(f.jj 

leltase i; J 

URT LANCASTER • SHIRLEY BOOTH 

Hal Wants PIOOUCTION 


Z ^1 

'as i 

H:^. '*yivl%^'4-' ,*».1 

IlKKY mlluKt • with RICHARD JAECKEL • Diiecled by DANIEL MANN 

• Screenplay by KHII [RINGS • Bued on ttie onpnal pby by m\m lip • Pntotd n Ik ttifi ly Dm Ikntri iiM 

"A potent piece of screen entertalnodactd 

; : 

teai z ^ 

niti 

Lment. A compelling, adult drama, 

j;^-] shaped for important handling and 

top bookings." 

^Variety 

"Each year Oscars are handed out. 

Shirley Booth's performance should 

be very much in the running, no 

matter what the competition." 

— Photoplay Magazine 

te; "Soc : j 

»eE{ «- 

tie lime: 

liioiijti Ev 

Bffla 

ar: 

;es were ps 

lish, 

ote 

U.S. 

«tors of a 

ny will fa 

itto tlmi 

ly settiiit 

i is tianfc 

to W 

releases te 

ductoli'* 

uaiy 

fi^ 

Artists 

ifiBg 

Jails' 

"KiBi; 

se ol 

Among the year's best dramas, If 

not t/ie best. Contams all the human 

appeal to make it a solid hit every- 

where." 

—Motion Picture Magazine 

One of the best of the year. 

Promises highly profitable boxoffice 

berformance." 

^FUm Daily 

"William Inge's hit play Is brought 

to the screen with finely etched 

performances, skillful direction and 

nasterful production." 

-Boxoffice 

"Combines artistry with commercial 

values." 

— Hollywood Reporter 

'*A powerful film. Burt Lancaster 

startlingly effective." 

— Louella Parsons, Cosmopolitan Magazine 

"Ketti Frings has done a smash 

job of adapting the 

play to film. 

Daniel Mann's direction has great 

sensitivity." 

^Daily Variety 

"The best American picture of the 

year. 

— Arts Magazine 

Watch the two 1952 pre-release engagements 

— at the Victoria Theatre, New York City and 

the Fine Arts Theatre, Los Angeles 

^

. . Columbia 

. . Over 

. . Columbia 

'fôUffOMMd ^Cfi

' 

Universal Chiefs Lay Plans for Charles J. 

Feldman Drive 

iitedAit.r 

intolkt 

ian Bejimoniisi 

but tot: 

l'nlversal-Interiiatiiin;il prodiirtlnn, salrs and priimntiiin rxrrutlvfs 

wlio participatrd in a wcrk-lonK serlrs of inri.t plannitiK iMinfrrences 

at Ihc studio In I'niversal City lake time out to posr for tinphotographer. 

The result, left to rJKht. front row: A. \V. Terry, head 

of Kmplre-l'nlversal of Canada; Harry I'ellernian. siiles head of the 

sperial fllm.s division. New York; Mannie M. (lottlieb, ChiraKo district 

manaecr; David .\. LIpton. vice-president in charge of adver- 

UsInK and publlelt.v; Charles J. Feldman, general sales manager; 

Alfred E. Daff. executive vice-president; William (ioetz. in charge of 

production: President Milton R. Rackmil; N. J. Blumberg. Iioard 

chairman; Edward Muhl. vice-president and general manager: David 

Levy, .New Vork dlttrl

'- 

Everyhodv love 

United Artists is proud to present a series of 

4 half-hour featurettes 

dramatizing the stories of 4 of America's 

bravest heroes— Congressional Winners all.. 

^ Play Them For 

INTEREST! 

Millions and millions of 

readers know all about 

^ 

fA 

2.kI h. 

.Jose|)li C llotliiguez 

r. S.Army 

Medal of 1 lonor 

OiXTV VAHOs TO CO. From atop ihc liill. nwr Munyc-ri. 

KoiTJi. the rripiiiy ludilrnly (.prnnj up a willifririK barragr. Thr snjuml 

wai cauKhi: Rî m-iiian Iwgai. /pioinK for ihc kill. Liculrnoni RodtJgUM 

lll.rn I'fc. ttitli ..111, M-vrri t(i..r>llut M-tvkr) broke li.ow and 

ila^'hrd up ibr firc-4Wr|il ulujie. 

lliciMiu^ (-rrnailr*. Dinrcgonliii(f 

thr rirrcijiitFiitralrdon hirn, 

111- wi|>c

k HERO! 

Ot 

4 Great American Adventures! 

-* 

EDALOF 

HONOR' 

Play Them For 

PROFIT! 

^ -- 

HERFS YOUR SUREFIRI 

SUES PROMOTION 

CAMPAIGN! 

Ticket-sening tie-ups have been 

established with such service 

organizations as the American 

Legion, Veterans of Foreign 

Wars, Parent and Teacher 

groups, D.A.R. and other 

women's organizations, Boy 

Scouts and Girl 

Scouts. 

RODRIGUEZ 

featuring lARRY CRAINI 

Produced by W. R. Frank and Wm. Dean 

Directed by Reginald Borg • A W. R. Frank Production 

BOXOFF/CE says: "Because of the unusual manner 

in which they are to be distributed and merchandised, 

the series merits exhibition attention. They are made 

with the blessing and cooperation of the U. S. Army and 

in each booking, whether they be shown singly or in 

pairs, they are to be screened under the auspices of and 

with ticket sales by the American Legion and/or kindred 

groups. By following the pre-arranged tie-up formula, 

showmen undoubtedly can play them profitably."

no—new 

| 

14 

Para, to Keep Production 

On a Flexible Basis 

HOLLYWOOD—Production plans at Paramount 

during 1953 call for picture-making 

schedules to be kept on a flexible ba-sis. with 

cameras to turn only when each new venture 

has been properly cast and invested 

with top selling elements, Don Hartman, in 

charge of production, advised upon his return 

from a month's trip to New York and 

Europe. 

As concerns budgets, Hartman said each 

new picture will be considered on its own 

merits, and that expenditures will be in 

keeping with the estimated boxoffice potential. 

He pointed out that Paramount currently 

has a backlog of completed but unreleased 

product representing an investment 

of some $45,000,000, including such entries 

as "Stalag 17," "Shane," "Roman Holiday," 

"Forever Female," "Botany Bay," "Little Boy 

Paris Cafe Seeks to Stop 

'Moulin Rouge' Premiere 

HOLLYWOOD—Whether or not the contemplated 

Tuesday (23i world premiere here 

of United Artists' "Moulin Rouge," filmed in 

Prance by John Huston, would come off on 

schedule was tossed up for grabs with the 

filing Monday I15) of a federal court damage 

action .seeking an injunction preventing the 

showing of the picture pending trial. Judge 

William Byrne has indicated a decision on 

the injunction request may not be forthcoming 

until Monday (24). 

The plaintiff is the Moulin Rouge cafe in 

Paris, represented by Georges Banyai, and 

the charge is that the Huston picture's title 

constitutes illegal u.se of a trade name. Listed 

as defendants are Pierre La Mure, who wrote 

the novel on which the Jose Ferrer starring 

vehicle is based; Ferrer and Huston; the 

Romulus Film Co.. Ltd.. of London, which 

produced the feature; United Artists, which 

Is distributing it. and Fox West Coast Theatres, 

in whose Fox Wilshire Theatre the 

world premiere and subsequent engagement 

is planned. 

Technicolor Votes 4th Dividend 

NEW YORK—Technicolor. Inc.. has voted 

to pay its fourth dividend for 1952 December 

30, when 50 cents per share will be paid 

to stockholders of record December 19. Three 

dividends have been the maximum paid in 

previous years. 

In the Newsreels 

jewels. Argent I 

Britain's first A-bomb explosion. 

France—Pons kids 

— pro-football. Browns top Cardinals. 

market; steel mills; fingertip fantasies. 

title; Roms win, tie for NC title. 

Lloyd's The Freshman' 

Lost," "Off Limits," "Houdini" and "War of 

the Worlds." Currently shooting are "Here 

Come the Girls," with Bob Hope, and an untitled 

Dean Martin-Jerry Lewis comedy. 

Hartman, while abroad, conferred with 

Producer-Director William Wyler and viewed 

a rough cut of his "Roman Holiday," starring 

Gregory Peck and Audrey Hepburn. He 

visited London, Paris and Rome accompanied 

by George Weltner, president of Paramount 

International. 

Among vehicles planned for production 

during 1953, Hartman cited "White Christmas," 

in Technicolor, with Bing Crosby, 

Rosemary Clooney and Fred Astaire; an untitled 

Billy Wilder production with Yul 

Brynner; Cecil B. DeMille's "The Ten Commandments," 

and two George Pal productions, 

"Conquest of Space" and "Leiningen 

and the Ants." 

Although European production is making 

forward strides, Hollywood fare is still the 

most popular there, Hartman said, and added 

that wherever he went he "found a great 

zest and appetite for going to the movies." 

Meanwhile, after concluding three days of 

studio huddles during which regional and 

point-of-sale promotional plans were discussed. 

Paramount home office executives 

took off for a divisional meeting in Chicago. 

Conferring here with Y. Frank Freeman, 

vice-president in charge of studio operations, 

were A. W. Schwalberg. president of the 

Paramount Film Distributing Corp.; E. K. 

(Ted) O'Shea, distribution vice-president, and 

Jerry Pickman, vice-president in charge of 

advertising, publicity and exploitation. The 

visitors also parleyed with George A. Smith, 

western division sales manager. 

Among upcoming plans is a large-scale 

campaign on behalf of "Road to Bah," including 

promotion tieups, newspaper advertising 

and TV and radio campaigns. 

"Bali." due for general release in January, 

will be followed by "Thunder in the East" and 

"Tropic Zone" during that month. In February, 

two Hal Wallis productions, "The Stooge" 

and "Come Back, Little Sheba," will be distributed, 

while the March lineup comprises 

"The Stars Are Singing" and "Pleasure 

Island." April releases are "Off Limits" and 

"Pony Express," while May output will comprise 

"The War of the Worlds" and "Jamaica 

Run." June releases will be "Alaska Seas" 

and "The Conquerors." 

Einfeld Predicts Records 

For 'Call Me Madam' 

NEW YORK—Charles Einfeld, 20th Century-Fox 

vice-president in charge of advertising, 

publicity and exploitation, came 

back from the coast so enthusiastic about 

"Call Me Madam" that he predicted it would 

"rank as one of the all-time top grossers in 

the history of the motion picture business." 

"It's a rare combination of championship 

ingredients representing performing, producing, 

directing and technical talents," he 

insisted, "and the performances of Ethel 

Merman, Donald O'Connor, Vera-Ellen and 

George Sanders 'add new dimensions to their 

Rank in Production Deal 

On 'Romeo and Juliet' 

NEW YORK—The J. 

Arthur Rank Organization 

has made a co-production deal with 

Universalcine. Italian company, to film 

"Romeo and Juliet" in Technicolor on location 

in Verona, locale of the Shakespeare 

play. There will be both an English and 

Italian version. 

John Davis, managing director, said Sandro 

Ghenzi will produce and Renato Castellani 

direct. Joseph Janni of the Rank company 

will be associate producer and Dallas Bower 

will be dialog director for the English version. 

Castellan* will select the English cast 

and start production soon. 

Movietone News, No. 101: British A-bomb exploded 

off Australio; Ike returning from Korea; big 

bottle rages in Indo-China; Peron announces new 

five-year plon; rore jewels for the coronorion: postoffice 

gets mail to Santa; mermaids throw porpoise 

party; down-under rodeo is a humdinger. 

News of the Day, No. 231: Britain's first atomic 

bomb explosion; Ike homeward bound; fight for 

survival in Indo-China; Peron declares new five-year 

plan; atomic power plant; coronation jewels; Santa's 

hometown celebrates; Franco goes portndge hunting; 

Jap judo champ routs Germans. 

Paramount News, No. 34: Truman assails Ike and 

MacArthur; Eisenhower aboard Helena; British crown 

five-year plan; North Africa 

—days of unrest; )udo expert throws 20 opponents; 

Universal News, No. 421: Indo-China—French 

strike back in savage attack; Eisenhower; freighter 

oground; Peron; Operation Morale; crocheting; commandos; 

Britain explodes A-bomb. 

Warner Rathe News, No. 36: British atom bomb; 

bottle of Na San; London photographs fabulous 

British crown jewels; Pacific ocean— Ike homeward 

bound on USS Helena; Peron opens Argentine congress; 

Honolulu—Hawaiian kids hail Christmas ship; 

see Christmas wonderlond; Chicogo i 

i 

| 

i 

| 

• 

Movietone, No. 102: Ike back home; the documents 

of our heritage; new President of Israel; 

onti-French riots in Casablanca; actors honor Clifton 

Webb; lasso bells ring a man; ski jumpers open 

season. 

News of the Day, No. 232: Ike returns from 

Korea; U.S. Constitution moves to final home; 

black market in Seoul; riot aftermath in Morocco; 

Israel hails new president; new king enthroned; 

Christmas lights and fairy tales. 

Paramount News, No. 35: Pro-grid season ends; 

Eisenhower reports on Koreo mission, returns to I 

New York; Christmas 1952 around the globe. 

Universal, No. 422: Ike comes home; Eisenhower I 

hopeful on outlook in Korea; violence f loirs in 

North Africa; American Heritage enshrined; block 

Worner Pathe News, No. 37: Ike comes home; I 

Washington, D.C., moves charters of U.S. liberty 

to new home; Morrisville Pa.—five furnaces of 

steel plant up tomorrow; Browns lose but win AC 

• 

American Newsreel, No. 545: Air force olleviotes 

supply problem in Korea; new first deputy recorder 

of deeds in Woshington; D.C. optometrists 

group admits first Negro; no "piano-roll blues" for 

Lawrence Cook; Giants sign Lionel King, first 

Negro pitcher. 

Teienews Digest, No. SOB: British explode atom 

bomb; new president of Israel; Spain—Sawyer visits 

Franco; Africa—sultan of Morocco at festival, riots 

spread in Casoblonco; realistic training—marines 

battle in mock village; Palm Beach fashions; novel 

maneuvers— British fleet in Arctic waters. 

Teienews Digest, No. 51A: Ike returns from 

Korea; Washington—documents move to archives; 

America's biggest—huge steel plant opens; U.S. 

gear sold—Block market in Seoul; disappearing city 

—Mexican capital slowly sinking; Pro-footboll 

Giants topple Cleveland Browns. 

For Lippert Reissue 

NEW YORK—Lippert Pioductions will 

handle the distribution of Harold Lloyd^ 

"The Freshman," originally released in 1925. 

which will be reissued with sound effect* and 

narration in 1953. The picture will open al 

the Paris Theatre following the current engagement 

of Samuel Goldwyn's "Hans 

Christian Andersen." 

Lloyd, whose early talking picture. "Movie 

Crazy," was reissued by Motion Picture Sales 

Corp. in 1951, is also considering reissuing 

"Grandma's Boy" and "Safety Last," with 

added sound and narration, if "The Freshman" 

is successful. 

'Glass Wall' to Columbia 

NEW YORK—"The Glass Wall." produced 

in New York by Shane-Tors Productions. 

starring Vittorio Gassman and Gloriii 

Grahame, has been acquired by Columbia 

Pictures for distribution in the U.S. The 

picture was originally scheduled for release' 

by United Artists. 

34 


Orric€ or tft PacsiOfor 

Dear San: 

As a long-time admirer of the art and showmanship 

of Samuel Goldvryn, I am delighted to seiie this 

first moment of a new business day to express pleasure 

and gratification over my happy experience last evening 

in seeing "Hans Christian Andersen." 

I feel a deep sense of obligation to you for 

this rare experience—an obligation which I believe I 

shall eventually be shtiring with countless millions of 

people the whole world over. 

"Hans Christian Andersen," as you have brought 

the subject to the screen, is, in my opinion, a living, 

vibrant work of art—an achievement of classic significance 

in its beauty, melody, humor, movement and sentiment. 

It represents to me the Screen in the full bloom 

of the maturity of the art. This production alone woiild 

insure for its producer a permanent place in the hall 

of fame of theatrical entertainment. 

Tours sincerely.

\i 

LETTERS 

Free Shows Boost Popcorn Sales 

To BOXOFFICE: 

We note in BOXOFFICE, issue of November 

22 on page 27, that Lee Hofheimer of Columbus, 

Ohio, is giving free admissions and 

asking the patrons for justice on the discriminatory 

and confiscatory tax our Uncle promised 

to withdraw after the war emergency w'as 

over, which ended with World War II. He 

states his gross is very pleasing and will adopt 

this policy as long as his dear patrons will 

drop their willing amount in the kitty after 

the show. 

Hoping you will pass this little Wednesday 

and Sunday deal on to our other over-taxburden 

friends, we have increased our take 

by giving free shows, double features, serials 

and some dates three to four cartoons too. 

And all we ask of the patrons is to buy one 

box of delicious butter seasoned popcorn, and 

we really pack the boxes, too! Not only are 

they pleased with the corn, they come back 

for the second and thli-d boxes and end up 

taking some home. We are really helping the 

farmers who grow this corn, making our patrons 

happy with good pictures, enjoyment 

of eating the popcorn, and creating the goodwill 

of attending our regular admission pictures, 

which our bankbook shows something 

has happened since adopting the popcorn 

deal, and that's our enjoyment of seeing a 

packed house, and hanging our Standing 

Room Only sign out every Wednesday anc| 

Sunday. 

May this help others to combat the dis-l 

criminatory and confiscatory tax that Uncl«| 

Sam has forgotten to discontinue. After ouil 

everlasting effort in helping him with thei 

bond drives, the blood banks, our Red Crosil 

drives, etc., we fell in line with the otheil 

million sound screens to tell them to votejl 

While we are trying to make Movies Bettejj 

Than Ever we have added the same copy t(| 

Dear Ol' Popcorn day. 

Leach Theatre, 

LaFollette, Tenn. 

N. H. LEACH 

Film Classics Features 

Scheduleci for Reissue 

NEW YORK—Beverly Pictures will disJ 

tribute 16 former Film Classics featureJ 

through a deal closed by Milton Gettingeil 

attorney, with Oliver A. Unger and Herberl 

Bregstein of Beverly. They will be release

BOXOFFICE 

BAROMETER 

Thit chort rccordi the performance ot current ottroctioni in the opening week of thetr firit runt in 

the 20 key citiei checked Pictures with fewer thon five engogemcnft arc not littcd At new runt 

are reported, ratingt are added and overoget rc«itcd Computation it in termt of percentage m 

rclotion to normal grottet at determined by the theatre monagert With 100 per cent 01 

"normal/' the figurtt thow the groit roting obove or b«low fhof mork

I 

• 

^mmmmmmmimss^sm 

Theatre Construction, Openings, Sales and Leases 

CONSTRUCTION: 

Atlanta, Go.— L. E. Britton of Tampa is constructing 

the 600-cor 40th Street Drive-ln and his twin 

500-cor Bntton Drtve-In here. 

Belvidere, III.— Howard Lindroth, Cyril Lindroth of 

Rockford and Lorry Fleming of Chicago are building 

c drive-in southeast of town on the Soger rood. 

Bellevil!e, III.—The Bloomer Amusement Co. plans 

to build a second dnve-in here, starting next spring. 

It will care for 800 cars and seat 600 wolk-in patrons. 

Cope Girardeou, Mo.—Mrs. M. E, Lessem has sold 

a I9-Qcre tract of land on Highway 61 as the site 

for a new 750-ccr drive-in, to open next spring. 

DaytoH/ Wash.—Construction is under way on a 

250-car drive-in a mile west of here. Lowell Spiess, 

monoger of the Liberty Theatre, made the announcement. 

Devils Lake, N. D.— Leveling of c site for o drive-in 

east of town on Highway 2 has been started. 

Jacksonville, Fla.—The Negro-patronage Moncrief 

Drive-ln opening has been set for March 1 . . . 

National Theatre Enterprises is constructing the 350- 

cor Montcliff Drive-ln for Negroes, to open in 

March. 

Kamish, Ida.—Mr. and Mrs, Miner Bethman are 

plonning a 200-car drive-in about a half mile from 

here on the road to Cottonwood. 

Lower Copilono, North Vancouver—A 600-seat theatre 

will be built by Fletcher Enterprises, a firm 

headed by Reeve Howord Fletcher of East Vancouver. 

It will be called the Capilano and completed 

in 1953. 

'..Ajmm^ms^^m^mm 

Little Chute, Wis.—A new drive-in is being planned 

for this community. 

Mason City, Iowa—Central States Theatre Corp. 

has purchased ten acres about a mile south of 

town on Highway 65 for construction of a 660-car 

drive-in. 

Navasota, Tex.— L. 

300-car drive-in west 

way 90. 

Oak Ridge, Tenn.- 

o new drive-in here. 

O. Wolloce plans to build a 

of the city limits on High- 

-Ed Burchfield is constructing 

Orangeburg, S. C.—The Sky-Liner Drive-ln here is 

expected to open by Christmas. 

Piedmont, Mo.—Groding has started on the Pine 

Hill Drive-ln near here for A. B. "Jeff" Jefferis and 

wife, scheduled to open in the spring. 

Rochelle, III.—William "Lindy" Kassul of the Hub 

Amusement Co. will build a drive-in here early next 

year. 

Selmer Tenn.—The Selmer Amusement Co., Inc., 

plans to build a 460-car drive-in on Highway 142, 

near Highway 45 intersection. A spring opening 

is 

planned, 

Woodburn, Ore.—The Westenshow Theatre Co. is 

building a 500-car drive-in north of town on Highway 

99E. 

OPENINGS: 

Aiken, N. C.— H. P. Wiley has opened the Park 

Dnve-in here. 

Jacksonville, Fla.—The To Igor Co. of this place 

plans to open a new 400-car drive-in in Tallahassee 

M-G-M TRADE SHOW- DEC. 29th 

wROGUE'S MARCHrr 

ALBANY 

ATLANTA 

lOSTON 

BUFFALO 

CHARLOTTE 

CHICAGO 

CINCINNATI 

CLEVELAND 

DALLAS 

DENVER 

OES MOINES 

DETROIT 

INDIANAPOIIS 

JACKSONVILLE 

KANSAS CITV 

LOS ANGELES 

MEMPHIS 

MILWAUKEE 

MINNEAPOLIS 

NEW HAVEN 

NEW ORLEANS 

NEWrORK 

OKLAHOMA CITV 

OMAHA 

PHILADELPHIA 

PITTSBURGH 

PORTLAND 

ST. LOUIS 

SALT LAKE CITV 

SAN FRANCISCO 

SEATTLE 

WASHINGTON 

20th-Fox Screen Room 1052 Broadway 

20th-Fox Screen Room 197 Walton St., N. W. 

M-G-M Screen Room 46 Church Street 

20th-Fox Screen Room 290 Franklin Street 

20th- Fox Screen Room 308 S. Church Street 

Warner Screen Room 1307 S. Wabash Ave. 

RKO Palace BIdg., Sc. Rm. 16 East Sixth Street 

20th- Fox Screen Room 2219 Payne Ave. 

20th-Fox Screen Room 1803 Wood Street 

Paramount Screen Room 2100 Stout Street 

20th-Fox Screen Room 1300 High Street 

Max Blumenthal's Sc. Rm. 2311 Cass Avenue 

2Dth-Fox Screen Room 236 No. Illinois St. 

Florida State Screen Room 128 East Forsyth Street 

20th-Fox Screen Room 1720 Wyandotte St. 

United Artists' Scr. Room 1851 S. Westmoreland 

20th-Fox Screen Room 151 Vance Avenue 

Warner Screen Room 212 W. Wisconsin Ave. 

20th- Fox Screen Room 1015 Currie Avenue 

20th- Fox Screen Room 40 Whiting Street 

20th-Fox Screen Room 200 S. Liberty St. 

M-G-M Screen Room 630 Ninth Avenue 

20th-Fox Screen Room 10 North Lee Street 

20th-Fox Screen Room 1502 Davenport St. 

M-G-M Screen Room 1233 Summer Street 

M-G-M Screen Room 1623 Blvd. of Allies 

B. F. Shearer Screen Rm. 1947 N. W. Kearney St. 

S'Renco Art Theatre 3143 Olive Street 

20th-Fox Screen Room 216 E. First St., So. 

20th- Fox Screen Room 245 Hyde Street 

Jewel Box Preview Thea. 2318 Second Ave. 

RKO Screen Room 

932 New Jersey Ave. ,N.W. 

12/29 

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2 P.M. 

2 P.M. 

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1:30 P.M. 

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8 P.M. 

1 P.M. 

2:30 P.M. 

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12 Noon 

1:30 P.M. 

8 P.M. 

2 P.M. 

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1 P.M. 

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M-GM presents ••ROGUE'S MARCH'' starring Peter Lawford • Richard G reene • Janice 

Leo 

Rule 

G. Carroll . John Abbott . Directed by Allan Davis . Written and Produ. ced by Leon Gordon 

soon. It will be called the Perry Outdoor Drive-ln. 

Odessa, Tex.—The twin-screen Cactus Drive-ln reopened 

after o $ 1 00,000 expansion program. It is 

located on east Highway 80. 

Scotlandville, La.—The Elm Drive-ln Theatre, Inc., 

plans to open a new drive-in soon for Negroes. 

It IS located on Elm Grove Garden road. 

Winthrop, lowo—The Winthrop Theatre opened 

here recently under management of Robert Gray of 

Des Moines. 

SALES AND LEASES: 

Abilene, Tex.—The Palace Theatre here hos been 

leosed by Albert L. Smith and wtll be opened as a 

Negro-patronage house. 

Augusta, Wis.—The Augusta Theatre has been 

sold to Mr. and Mrs. B. A. Schiefelbein of this city 

to D, W. Hulbert of Augusta and Mrs. Mae Hulbert 

of Eau Claire. 

Farina, III.— Harold Schoer has purchased the 

300-seat Lyric Theatre from Morvin Preston Bank. 

Schaer sold the Warner Theatre to Ruble Johnson 

and Shelby Vaughn. 

Gainesville, Fla.— K. T. Barfield has sold his interest 

in the drive-in here to his partners, Tom 

Danile and Howard McKinney. 

Glendora, Calif.—The Glendoro Theatre and building 

has been purchased from Mr. and Mrs. L. D. 

Dover by Mr. and Mrs. Joseph Pokorny. 

Leavenworth, Kas.—Robert Buis hos token over 

the Iris Theatre lease from W. H. Kilgore. 

Ledgerwood, N. D.—The Avon Theatre here has 

been purchased by S. J. Backer from J. A. Hawkins. 

Louisville, Ky.—The Scoop Theatre building has 

been sold to the Brown Hotel Co. for about $175,000. 

Macon. Go.—The 41 Dnve-ln has been purchased 

by the Georgia Theatres Co. 

Marianna, Fla.— E. D. Martin purchased the ir»- 

terest of his partner, R. A. Davis, in the Ritz orKj 

Gem theatres, 

Mattoon, III.—The Mattoon Theotre Co., controlled 

by the Prisma Amusement Co. of Springfield, 

111., recently purchased the Skyway Drive-In 

from the Outdoor Amusement Co. 

Milford, Ind.—The Mark Theatre has been purchased 

by Kenneth and Ins Baldwin from Dallos 

Ritter. 

Newell, Iowa—The Newell Theatre here has been 

sold to O. H. Stoeber of Fenton by Don T. McCreo. 

Normandy, Mo.—The Normandy Theatre building 

has been purchased by St. Louis businessmen to be 

converted into a supermarket. 

Panoma City, Fla.—The Martin Theatres circuit 

has taken over the Isle of View Drive-ln from Mr. 

Mulchings. 

Pensacola, Flo.—T. A. MocDougold has leased the 

Belmont ond plans to open it in January. 

Pascagoula, Miss.—William B. Butterfield has purchosed 

the Lake Drive-ln here. 

Philodelphio, Po.—The Towne Theatre at 4149-63 

Germantown Ave., has been purchased by Victoria 

Harrison from Bella Green, administrotrix of the 

estate of Benjamin Green. 

Ringsted, Iowa— Leslie Lorson has taken over the 

Ringsted Theatre from Don Caswell. 

Woterbury, Conn.—The Woterbury Strand Theatre 

has been sold by the Poli New Englond Theotres, 

Inc., to a New York firm. 

Watson, Ark.—The Roxy Theatre has been purchased 

by T. A. Hodges of McGehee from Russell 

Morgan. 

Winnemucco, Calif.—The Horvey Bros, firm hos 

taken a ten-year lease on the Sage Theatre and 

plans to remodel the building. 

N' 

A WINNER!! 

UsTEB 

HUGH 

me 

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IsomcEH' 

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Hanks . . . fi 

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Amazing! 

INTRODUCING 

THE 

•nafeis J 

*isil«u 

«tra wort 

toaitneii 

"1 if anv 

I 

»inh 

• ELIMINATION Of 81ACK MASKING ADOS MAGNITUDE 

TO THE PICTURE 

• SPECIAtlY DESIGNED WINGS GIVE A NEW DIMEN. 

SIONAl EFFECT. 

• SURROUNDING IICMT AREA IMPROVES THE lUUSION 

Of DEPTH. 

• NO PERFORATIONS FOR PERfEO VISION FROM EVERY 

*«2f)J]£fli\'l 

WIRE 

WRITE 

PHONE 

The Pix 

For You 

In '52' 

'""(hlbt 

•I Ward', 

lliefifii 

''"ilherf.. 

• CUSTOM MADE AND INSTAllED IN EVERY SITUATION. 

•itiiiiwtib liilouoii tiaBiHO tv'*>' 

B. F. SHEARER COMPANY 

MmtOflal 

HALLMARK BLDG., WILMINGTON, OHIO 

livmy HIllJ • CHICASO . CLIVILAND . TOUONrO 

MtXICO CUT < AUCKLAND . STDNIT • SINCAFOII 

HONGKONG • CALCUTTA • KAHACHI . CAKO • ATHINS 

HOMI . PAtIS • LONDON . AMSTIUDAM • STOCKHOLi 

'

' 

fully 

Now 

'. 

readers 

velopments, 

' 

. . See 

«*n5f 

CHESTER FRIEDMAN 

EDITOR 

HUGH E. FRAZE 

Asiocialo Editor 

OKOffl^^ 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

n 

W&m; .J 

Presinii 

1 

WIKH 

»tre 

tomi, 

« f tjuie ^tuj-f 

te tcir 

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BOXOFFICK 

wtrt t : 

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Skynji >< , 

tteler- 

Jmn fw ^ 

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( Dm T. »i. 

Ttetret,. 

Wiinesimr • 

I TliMlra :- 

HI- know how thrilled our 

readers must be when thry are notified 

they have been named on the 

Honor Koll. 

We have just received a bcautiengraved 

Ballyhoo Showmanship 

Citation from the Famous 

Players Canadian rircuit. Complete 

with gold seal, the award is siirned 

by J. J. FitzRibbons, president; Morris 

Stein, general manager, and Dan 

Krendel. Ontario district manager. 

The ('it;ition reads, "for outstanding 

accomplishment.s in the field of exploitation, 

publicity and public relations." 

Thanks . 

. . for our treasured possession. 

•( 

} 

We frequently receive letters from 

Joruort. 

telling us that because of a 

ulteifiea 

Mieol' '' •'j Ut. late switch in booking, it was tough 

-•^to put on a campaign for a certain 

hoied by 

atotenK 

ti Slrm! 'Tf' 

je l« ttr t 

the realm of imajrination to visualize 

a combination of these scientific de- 

in complement to each 

other, as an exclusive theatre pres- 

eyBre. Ir^ I 

SogtTtK- 

j 

S 

DIE' 

for 

I 

n 

— Chester Friedman 

Live Mitzi Gaynor Model in 

Stops Syracuse Sidewalk Traffic 

A window ballyhoo with a live model proved 

to be a traffic stopper on busy Salina street, from scene stills 

Syracuse, N. Y.. for "Bloodhounds of Broadway" 

at the Paramount Theatre there. 

to winners. 

The tieup wa-s arranged by George Snyder, 

manager of the Paramount, with an appliance 

store. The model was dressed in strapless 

black bathing suit and top hat. a la Mitzi 

Gaynor who appears in the picture. An 

usher kept changing signs which alternately 

sold the picture and merchandise on display 

which the model pointed to. She held up stills 

and posters, with the ever-present audience 

crowding up to see the film highlights depicted 

in the illustrations. A sign constantly 

on display wa.s lettered. "See Dolls Like Me at 

the Paramount in 'Bloodhounds.' etc." 

The Greyhound bus terminal tied in with 

posters reading: "Broadway is only a fewhours 

from Syracuse . 'Bloundhounds.' 

script plugged the Paramount 

etc." The title was a natural for window displays 

in music shops and pet stores. 

Snyder persuaded Bob O'Donnell, disk Syracuse Past-Standard. 

Jockey for station WSYR, to run a contest 

which gave the pciture free publicity for several 

days prior to opening. O'Donnell played 

various arrangements of the tune. "I Wish 

I Knew" as recorded by several leading 

orchestras. The radio audience was asked 

to identify the bands and guest tickets were 

given to winners. 

Syracuse football 

The tune was plugged by Frank Hennessey 

picture 

and theatre. Station WHEN-TV invited 

etc." 

Window 

playdates. 

— 287 — 

picture. 

With the advent of Cinerama, 

third-dimension pictures and largescreen 

television, it is not beyond 

entation. 

What happens then to exploitation, 

when the manager may have to 

sell his program on real fast notice 

and news events, probably, before 

they occur? 

I I 

i » 

I i 

) Jack Ward, manager of the Seneca 

Theatre, Niagara Falls, Ont., was 

quoted by the local paper during the 

Famous Players Canadian meeting 

of managers a few weeks ago. It 

seems as if conventions mean a lot 

of extra work for Ward, whereupon 

he threatened to ride the falls in a 

barrel if any more meetings take 

place in his home town. 

.Anxious to get in on any publicity 

that might be forthcoming as a result 

of Ward's assertion, the Pepsi 

Cola company shipped him a steel 

barrel painted in red. white and blue, 

with the firm's trademark plainly 

lettered thereon. 

A few more days and Christmas 

will be upon us. Once again we extend 

to all our friends in the field 

our warm, sincere wishes for a 

happy and joyous holiday season. 

BOXOFFICE Showmandiser Dec. 20, 1952 

home viewers to identify members of the cast 

and awarded theatre tickets 

Additional exploitation included the posting 

of banners on news trucks and 24-sheets at 

key locations about town. 

To promote "Pony Soldier" at the Paramount. 

Snyder duplicated hLs television contest 

tieup with WHEN-TV and followed 

through his regular publicity facets with a few 

extra tieups. 

The public library displayed counter cards 

and posters tying in frontier stories. Famous 

Artists, .sponsoring the personal appearance of 

TjTone Power in "John Brown's Body," mailed 

3.000 F>ostal cards to residents of SjTacuse 

announcing Power's personal appearance and 

his starring role in "Pony Soldier." A post 

Eagle Scouts from the city and nearby 

communities were invited to attend the opening, 

with a nice story breaking on this in the 

The Herald-Journal 

and the foreign language papers were also cooperative 

with news stories and art breaks. 

When the theatre played "Bonzo Goes to 

College." downtown merchants cooperated 

with Snyder by displaying large banners and 

posters with copy. "Beat Cornell." This obvious 

attempt to rally local support for the 

team was followed through 

with merchandise displays and signs reading: 

"After the game attend the Paramount and 

.

I 

Harry Wilson's Stunf 

With Bike Ballyhoo 

Gets Double-Eye 

Harry Wilson, manager of the Capitol 

Theatre, Chatham, Ont., reports that street 

stunts have been especially effective in promoting 

recent screen attractions. 

On "She's Working Her Way through College," 

Wilson built a .special lifesize cutout 

of Virginia Mayo which was set on to the 

handle bars of a bicycle, along with signs 

proclaiming picture and theatre playdates. 

The vehicle was pedaled through the business 

area by an usherette. 

For "The Greatest Show on Earth." an 

usher donned a Mr. Peanut costume, provided 

by the Planters peanut store, and strolled 

through the streets, carrying display signs 

announcing the theatre dates. 

The local news agency tied in, as well as 

a taxicab company, in displaying signs and 

theatre copy. 

For "Fearless Fagan," an employe dressed 

in a lion's costume drove a motorcycle around 

town, bannered with appropriate signs. 

"Ivanhoe" was ballyhooed with a walking 

book and tieups with sporting goods shops via 

archery displays. Bookmarks distributed 

through the public library and bookstores 

gave further impetus to the publicity for this 

attraction. 

For "Carrie," merchants sponsored a halfpage 

newspaper co-op ad based on a contest. 

Calendar Ads Offer New 

Gimmick in Oklahoma 

Calendar programs mailed to rural patrons 

have long been standard advertising practice 

in small-town theatres, Robert Getter, manager 

of the Tallchief Theatre, Fairfax, Okla., 

has a new switch on this type of advertising. 

It is a monthly calendar di.splay board which 

is inexpen.-ive to make up and commands 

attention from his theatre patrons. In appearance, 

the display calendar is similar to 

the mailing piece except that it is much 

larger. Dates are filled In and Getter uses 

a large ad mat from the pressbook to illustrate 

each one. 

The display is placed out front near the 

boxofflce during peak .shopping hours and 

.serves to adverti.se all coming attractions well 

in advance. 

Restaurants Distribute 

Brochures on 'Because' 

Five hundred brochures advertising "Because 

of You" were distributed through downtown 

restaurants by Ray MacNamara. manager 

of the Allyn Theatre. Hartford. Conn. 

MacNamara borrowed a record player from 

the music distributor and featured Tony 

Bennett recordings of the title tune in the 

theatre lobby. 

Additional publicity was effected by having 

Bennett, who was visiting in Hartford, interviewed 

by Allen Widem, motion picture editor 

for the Hartford Times. 

Ads in French Papers 

Aid 'Zero' Promotion 

Robert Martino, manager of the Capitol 

Theatre, Rouyn, Que., advertised "One Minute 

to Zero" in English and French-language 

new.spapers beginning a week in advance. 

Billboard advertising also was used. Arrangements 

were made with the Ninth air force 

field squadron for an exhibit of rifles, mortars, 

etc., in an important main street store 

window. The commanding officer permitted 

Martino to post notices of the playdates in 

messrooms and personally made announcements 

during muster period. 

The Capitol doorman and ushers were 

garbed in army dress uniforms with arm bands 

plugging the title of the picture. 

Martino promoted an additional window 

display consisting of posters, stills and cutouts 

of jet sabre airplanes. Bumper strips 

were used on 24 privately owned automobiles. 

The local 

Turkey Giveaway Goes 

With All Night Show 

An all-night Moviethon offering patrons six 

features and five color cartoons was so successful 

at the Car-View Drive-In at Louisburg, 

N. C, that Manager H. G. Jeffrys scheduled 

a followup show November 26. 

poultry dealer donated a live turkey as a 

door prize. In addition to his regular newspaper 

advertising, Jeffrys distributed 3,000 

special heralds to exploit the show. 

Neither roce, nor creed, nor place nor position 

influences admissions for TB attention, WILL 

ROGERS MEMORIAL HOSPITAL. 

GOLD INDEX 

The Showinandiser section in BOX- 

OFFICE is designed as a permanent reference 

manual of exploitation ideas. The 

pages are numbered consecutivel.y through 

every issue beginning each .vear in January. 

An Index is published every three 

months which, with the Showmandiser 

sections, can be filed in a loose-leaf binder 

as a quick reference directory to any picture 

campaign or promotion idea. 

This exclusive service in BOXOFFICE 

provides the working manager with exploitation 

ideas adaptable in every conceivable 

lype of situation on any picture, 

on many short subjects and for special 

occasions and holidays. 

The complete Index for the calendar 

year 1952 will appear early in January. 

Music Tieups, Co-Ops 

Give 'Merry Widow' 

Advance Billing 

Jack Alger, manager of the Majestic Theatre, 

LaSalle, 111., used music tieups and special 

exploitation to promote "The Merry 

Widow." The music store cooperated with a 

full window of records and albums of the 

picture score, enhanced by art displays. A 

local disk jockey plugged "Merry Widow" 

records on his daily broadcasts, w-ith mention 

of the theatre playdates. 

Merchants sponsored large size co-op adsi 

in the newspaper, and the Westclox factory 

in nearby Peru okayed the posting of two 

24-sheets which were seen daily by 4,000 employes. 

Alger distributed 100 window cards throughout 

the county in addition to 3,000 heraldsi 

in homes in LaSalle and nearby communities. 

One thousand Lana Turner postcards! 

were mailed to rural residents, carrying fulli 

theatre advertising. 

The picture was advertised through reade; 

and scene mats supplied to rural newspapi 

and through colorful display pieces in thi 

theatre lobby three weeks prior to opening, 

During the current playdates, a loudspeaki 

was hooked up outside the theatre boxoffici 

enabling the music from the picture to be 

heard by passersby. 

'Hurricane' Is Boosted 

By Tropical Display 

A tropical lobby display and a street bally-j 

hoc helped to exploit "Hurricane Smith" foij 

Cecil McGlohon, manager of the Avon TheaH 

tre. Savannah, Ga. 

A theatre employe dressed as a seaman car-1 

ried a large sign lettered, "I keep looking butl 

I'll never find more thrills than are found! 

in 'Hurricane Smith' etc., etc." At busy street! 

corners the man stopped and peered in all{ 

directions through a pair of binoculars. 

In the lobby, McGlohon set lifesize cutoutij 

figures of the picture's four stars in the fore*] 

ground of the display consisting of palms and! 

bamboo mash. Sand gathered from a nearbjij 

beach contributed to the tropical setting. 

During a recent parade. McGlohon disJ 

tributed 50 oversize cardboard passes, each! 

lettered prominently with credits for "HurriJj 

cane Smith" and the theatre dates, to spectators. 

To be valid, the pass had to be pre-j 

sented at the boxoffice without being folds 

thus rendering additional promotions for thij 

picture. 

Show Horse Entertains 

Crowds for 'Paleface' 

T. Murray Lynch, manager of the ParaJ 

mount Theatre. Moncton. N. B., persuaded th« 

owner of a trained horse to give an exhibition 

in front of the theatre, and drew a larg^ 

crowd on opening day of "Son of Paleface.l 

The horse, a winner of 40 blue ribbons and 

silver cups, performed 12 tricks. Crowds be'l 

came so large, the chief of police requestecj 

Lynch to transfer to the parking lot adjacen) 

to the theatre. The performance was wel 

advertised in advance. 

For "The Story of Will Rogers." Lyncl 

mailed postcards to all families in town namci 

Rogers, inviting them to be his guests o: 

opening night. 

I'iih the 

P tell a 

fPfclSt,' 

IICEt 

10 

IS; 

c 

40 

288 BOXOFFICE Showrmandiser Dec, 20, 195:;

' 

added 

*&- J 

Q 

Larry Levy Hits Hard 

To Promote Ivanhoe' 

And 'Adventure' 

Liiiry Levy. iimiuiKti ul Ihc Colonlul Thratre. 

Reading. Pii., reports on his rocciii 

activUle.s covering full-scale cumpulgiLs on 

"Ivttiihoe" and "Plymouth Adventure." 

For "Ivanhoe." 150 window cards were distributed 

and a traveling billboard used to 

reach local and rural moviegoers. A banner 

was placed acro.ss the main street of town, 

and transparent lobby and marquee display^ 

were on view in advance. 

The Reading Bulletin sponsored a crassword 

puzzle contest on the picture, and a department 

store sponsored a large co-op ad. The 

Carvel Ice Cream Co. paid for the printing 

:md distribution of several thousand coloring 

lontest heralds. 

Eleven-by-fourteen cards were displayed on 

newsstands through a tieup with the distilbution 

of Quiz Illustrated. Three thousand 

bookmarks and a like number of blotters were 

illstributed through bookstores, lending libraries 

and in schools and office buildings. 

For "Plymouth Adventure." the visit of the 

Mayflower float in Reading prompted Levy 

to tie in the exhibit w ith the Community 

Chest and received several good newspaper 

breaks as a result. Invitations were extended 

to teachers of American history for a special 

preview of the film, resulting in direct plugs 

to students In classrooms. 

To stimulate interest in the sponsoring of 

special holiday free shows for children. Levy 

mailed letters to more than 250 busine.ss firms 

outlining a plan whereby they can sponsor 

this type of show prior to the Christmas holidays 

or at other times such as Easter, the 

Fourth of July. etc. 

Papers Put Scepter on King 

As Texas 

p 

Weather Prophet 

National Contest Is Set 

For 'April in Paris' 

With the cooperatioii of Air France and 

the French government tourist bureau. Warner 

Bros, is .sponsoring an "April in Paris" 

national contest to promote the forthcoming 

release of that title. Winners will fly to 

Paris and spend a full week there as guests 

of the tourist office. 

Exhibitors who play the picture before 

February 14 are eligible to set up local judges 

committees and submit five entries to a national 

committee. Patrons are required to .'•ee 

the picture, then submit a letter on "Why I 

Would Like to Spend 'April in Paris.' " 

Builds Lobby Displays 

Jesse Gore, manager of the State in Winnsboro. 

Tex., forwards two attractive lobby displays 

In competition for the December BOX- 

OFFICE Honor Roll. Three-sheet cutouts 

made to exploit "The Half Breed" and 

"Dreamboat ' a colorful touch to the 

lobby and drew much attention from patrons. 

,pow«J 

'f 

Qets Two Co-Op Heralds 

Fred Barthel. manager of the Margie Grand 

Theatre, Harlan. Ky.. promoted two co-op 

heralds on recent attractions. Merchant ads 

on the back of the circulars paid for the ad 

literature on "What Price Glory" and "The 

Crimson Pirate."

Theairemen Cash In 

With National Tieup 

For 'Because of You' 

Theatremen working in cooperation with 

department store executives are developing 

window displays and co-op advertising by 

participating in the Big Payoff contest set up 

nationally by Universal-International on "Because 

of You." The object of the national 

tieup is to select a "Because of You" girl via 

local tieins with television stations which 

carry the Big Payoff program. 

In Atlanta, Bob Moscow, manager of the 

Rialto Theatre, capitalized on the fact that 

Gale Reed, child actress in the film, was in 

town and created a three-w'ay tieup with the 

Davidson Paxon store. Moscow set up a deal 

to have the child appear at a style show held 

at Davidson Paxon's and promoted a fullpage 

co-op ad from the store which appeared 

in the Atlanta Journal. 

Howard Higley, manager of the Allen Theatre, 

Cleveland, arranged his tieup with Federal 

Stores, Inc. The local merchant offered 

a complete wardrobe to the local contest 

winner, with full-scale window displays promoting 

the picture playdates and the WNBK- 

TV show. Interior displays helped to stimulate 

interest and encourage local girls to enter 

the contest. 

Similar tieups were set on the opening of 

the picture at the Center Theatre in Salt 

Lake City with the ZCMI department store. 

In Chicago, the tieup was made with the 

M. L, Rothchild store. 

Plant Employes Hear 

Public Address Plug 

L. A. Wilkins, manager of the Gaimiont 

Cinema in Stratford, England, arranged with 

Robertson & Woodcock, candy firm, to have 

Bing Crosby recordings from "Just for You" 

played in the employe canteen during the 

lunch period. 

Announcements were made over the public 

address system to the effect that "Bing 

Sings 'Just for You.'" Art work of posters 

and stills featuring Crosby and Jane Wyman 

were displayed in the canteen. Some 400 employes 

were exposed to this advertising for 

several days in advance and during the engagement. 

A singing competition was introduced among 

the Robertson & Woodcock workers, with 

contestants trying to imitate Bing's style of 

singing. This stunt wa.s very popular, with 

most everyone joining in. The winner was 

invited to .see "Just for You" as a guest of 

the management. 

A full window display at Laurie's on Angel 

Lane was tied in with a conte.st inviting folks 

to name the six best-selling Cro.sby records 

of recent years. Prizes of sheet music and 

records were awarded the winners. 

Gives Away Turkeys 

Norman Prager, manager of the Palace in 

Oneonta, N. Y., promoted ten turkeys as a 

pre-Thanksglving giveaway. The sponsor also 

gave the Oneonta Theatre ten turkeys. 

42 

DRIVE-IN THEATRE 

RAMP IND EXIT LIGHTS. Move Traffic Fottar 

DRIVE-IN THEATRE MFG. CO.»V.r"'r»!r„^l«* 

KinliiClly. Mo 

NUGGETS 

Roy Kane, manager of the Reeves Theatre, 

Elkin, N C, booked an all-night moviethon 

as a business stimulant for Thanksgiving eve. 

Beginning at 10:30 p. m., the theatre presented 

five features and foiu- cartoons in a continuous 

show which lasted until dawn. Free 

doughnuts and coffee were served as a 

Thanksgiving day breakfast. In addition to 

the usual advertising facets, circulars were 

distributed house to house advertising the 

moviethon. 

B. E. Smiley, manager of the Playhouse, 

Statesville, N. C, tied up with the Sears. Roebuck 

«fc Co. for a Christmas party on Saturday 

before the holiday. Six cartoons and a 

serial were booked for the occasion to augment 

the feature film. The firm donated a 

bicycle and supplementary gifts for door 

prizes, and supplied free popcorn, candy and 

comic books for every child who attended. 

Verne Hudson, manager of the Capitol Theatre. 

St. Catherine, Ont., distributed several 

thousand bookmarks advertising "Les Miserables" 

to local college students and through 

the public library. Hudson wrote personal 

letters to the principals of three high schools 

who obhged by plugging the playdates over 

the public address system at their respective 

schools. 

Buzzy Blondell, manager of the Imperial 

Theatre, Sarnia, Ont., attracted plenty of attention 

to "Lady Godiva Rides Again" by 

parking a shaggy white horse in front of the 

theatre. The horse was covered with a flashy 

plaid blanket on which was lettered. "I'm 

reserved for 'Lady Godiva' etc." 

Arnold Kirsch, manager of the De Luxe 

Theatre in the Bronx, N. Y., booked a special 

Christmas day program for children, with 

short subjects and cartoons to augment the 

regular double-feature show. Through a tieup 

with the Hyklas potato-chip company, every 

youngster who attends will receive a large bag 

of potato chips. 

Christmas Background 

Enhances Calendar 

An attractive Christmas background on a 

monthly calendar was used by George Robinson, 

manager of the Odeon Theatre, St. 

Thomas, Ont., to announce the program of 

December screen attractions. Season greetings 

were extended in scroll letters, with the 

star of Bethlehem prominent at the top of 

the page. Merchant ads on the back of the 

calendar paid full cost of the promotion. 

Residents throughout the area received the 

calendars in the mail in a colorful Christmas 

envelope. 

Publicity for Model 

The use of an attractive Japanese model as 

advance press agent for Willie and Joe in 

"Back at the Front" was responsible for newspaper 

feature items in the New England territory. 

When the model arrived in Hartford 

to herald the opening at the Strand, Manager 

Jim McCarthy arranged a number of 

newsjjaper interviews. The Hartford Times 

u.sed a two-column special under the byline 

of one of its feature writers. Rural papers 

likewise came through with extra publicity. 

— 290 — 

Screening of 'Barrier' 

In England Launches 

Month of Publicity 

Wide local interest was aroused for "BreakI 

ing the Sound Barrier" at the Ritz Cinemil 

in Woking, England, after Manager S. eI 

Pascoe Williams screened the picture fo;l 

local and county civic officials, school headsl 

Red Cross representatives and officers of thi| 

Sea Cadets. 

The Woking Review published news anJ 

nouncements almost a complete month prioJ 

to the opening and ran a daily serialization of 

the story. 

All stores retailing Eveready batteries 

window displays. Williams displayed posterl 

in nearby factories, clubrooms and transportal 

tion centers, and promoted 20 prominenl 

stores for special art displays tieing in thif 

theatre playdates. Sticker labels were pastecl 

on morning newspaper deliveries and on pari 

eels in local stores. 

For "Ivanhoe," all schools in the area w'enl 

contacted, and members of the Minors clul 

were reminded of the playdates on two Satur| 

day shows prior to opening. 

The boxoffice was transformed into a castltl 

flanked by six large shields lettered w'ith salel 

copy. Eighteen merchants displayed theatr| 

advertising in their windows. 

Amateur Safecrackers 

Try Skill for 'Thief 

Amateur and professional safecrackers wen 

invited to try their skill and win free theatrl 

tickets in a lobby promotion set up by Abl 

Ludacer, manager of the Valentine in Toledcl 

to focus attention on "The Thief." Ludacel 

obtained a Meilink safe for the purpose ami 

promoted gifts from merchants for additional 

prizes. WTOD sponsored a contest offerinl 

guest tickets to listeners sending in the long! 

est lists of film titles which included thj 

word "thief." 

Has Turkey Giveaway 

Monroe Kaplan, manager of the StranJ 

Theatre. Delaware. Ohio, promoted a turkel 

and ham giveaway as a pre-Tlianksgivinl 

busine.ss stimulant. A number of tm-keys amf 

hams were awarded to lucky ticket holdenj 

Kaplan has completed arrangements with 

neighborhood home appliance store to adver| 

tise on the back of his house programs as 

regular weekly tieup. 

Stages Yo-Yo Contest 

A yo-yo contest attracted a capacity crowJ 

of kids to a recent Saturday matinee at thf 

Wicomico Tlieatre, Salisbury, Md. Winnin:| 

contestants received prizes promoted from 

neighborhood top shop, and Manager Joe Mel 

Cann planted a story on the contest on pag| 

one of tile local paper. 

24 Sheet Cut to Fit 

Ray Leveque, manager of the Albert Thea| 

tre, Berlin, N. H., covered the front entranc' 

doors with a 24-sheet advertising "Les Misers-, 

bles. The 24-sheet was cut to fit the variou. 

sizes of the doors, attached to linen, and thei 

fastened to the doors to provide one conij 

tinuous display. 

BOXOFFICE Showmandiser Dec. 20, 195a 

j

A Stction of 

December 20. 1952 

wt THctuAe me/tc/ia/wiU^ 

GuicU 

f*'*'Ji3^''TWs Issue 

tie 

tiiiiS 

filtlK' 

toliW'^' 

w- 

PROGRAMMING AND PROMOTING 

IHE shorts subject IN 1953 

WALT DISNEY 

His Mickey Mouse Objaoti 

,4 25th fiirthijay Pnnp 9

I 

I 

Alfred Starr talks tomorrow's ticket sales • . . 

President cf Theatre Owners of Ameriea tcUs uhiit's in the stars . . . 

Mr. Starr, one of ihe cniintry's outstanding exhibitors, says: "When 

we speak of building good will, we are thinking largely in terms of 

tomorrow — of developing patrons for the eontinning and future 

growth of our industry. At tlie same time, we are giving attention 

to our patronage of toda>'. What better way is there to achieve this 

dual requirement than through the cultivation of young patrons? 

Not only do they represent a major part of our present audience; 

they are our future audience as well. 

"Inasmuch as the industry cannot accomplish this alone, it has 

been very gratifying to me that such excellent assistance has been 

given us by the screen magazines." 

When it comes to screen magazines, Modern Screen is far and 

away the leader. It has led all others on America's newsstands e\er 

since rj47. Not only that, but it's bought and read b> \our best 

movie customers. Better than 9 out of 10 Modern Screen readers 

are under 35; 84% arc under 30 . . . and sour best audience tor today 

and tomorrow is the young audience. 

The >oung women who read Modern Screen, co\er to cover and 

month after month, are 22 years old on the average, have family 

incomes fil5f above the national figure . . . and there arc 3,000,000 

cf them. E.xhibitors anil advertisers alike recognize the tremendous 

potential this audience has for them. One more proof of this recognitio)! 

is the fact that Modern Screen winds up 1952 with more 

advertising linage and revenue than in 1951! 

modern screen 

America'^ Great Screen Magazine 

DELL PUBLISHINa CO . (NC .1 FIFTH AVENUE. NEW YORK 16. N. Y.

L 

Kansas 

Dkckmiikk 20. 

|«)S2 

The Motion Picture Merchandiiing Guide 

'':ii 

SECTION 

This is our sfcoiui annual short subjects section. 

We are underslandably proud of it. The first time is 

important, but the second is more so. It means that the section 

has been accepted as a valuable service by distributors 

and exhibitors alike. Indeed, we have been told so by both. 

They expressed appreciation ail during the past year 

for our listing and classifying of the product and noting 

it 

promotional possibilities. 

Therefore, we are doing exactly the same in this issue for 

the 1952-53 short subjects availabilities. As we stated 

last 

year: "Theatremen know their patronage, a knowledge 

which with simple good taste and common sense in progranuning 

constitute the other necessary factors to making 

boxoffice use of these indispensable and amazingly inexpensive 

ingredients to the theatre program." 

That still goes. So does the fact that if you will read 

and study this short subjects section, and clip the Pre-Selling 

Guide as a handy reference, you can i)rofit thereby. 

con tents 

FEATURES: 

I he Wuy.s tu Lxploit a Short 

Are Many 4 

What Mickey Mou.«- Han Meant 

to Me: Wall Disney 10 

Carey \\ ilxm \\ riles Alioul 

.NostradaiMU.s 14 

SHORT SUBJECTS PRODUCT: 

Allir.l Artist-- 19 

(loiuuiliia 18 

Melro-tioldw yn-Mayer 14 

Paramount 12 

HKO Ka.lio Pictures 8 

Hepublic Pictures 19 

20lh Century-Fox 21 

L nited Artists 21 

I niversal-lnternational 20 

Warner Bros 16 

THE SHORTS EXECUTIVES SPEAK: 

Maurice Crad. Columbia 18 

Sidney Kramer. RKO 8 

\^ alter I-antz. I -1 producer 10 

Norman Morav. Warners 16 

Oscar Morgan, Paramount 12 

Irving Sochin, Iniversal 20 

DEPARTMENTS: 

Magazines 22 

Tie-In Contests 12 

NATIONAL PRE-SELLING GUIDE: 

A service section listing new films 

for which pre-selling campaigns 

have been developed, with tips to 

exhibitors on how to tie in at the 

local level 2,S 

The PROMOTION Section of BOXOFFICE is included in the third issue of eoch 

month. Editorial or general correspondence should be oddressed to Associated 

Publications, 9 Rockefeller Ploza. New York 20. N. Y. Eastern Representative 

John G Tinsley; Central Representotive: Ewing Hutchison and E. E Yeck. 35 

East Wacker Drive, Chicago 1. Ill Hollywood Representative; Ivan Spear. 6404 

Hollywood Blvd., Hollywood 28, Calil : Western Representative: Bob Weitstein. 

672 South Lafayette Park Place, Los Angeles 5, Calif. Manager of Sales and 

Service; Herbert Roush, 825 Van Brunt Blvd . 

City 24. Mo 

NATHAN COHEN LOU H. GERARD 

fxecutive Editor 

Cditot 

JOHN G. TINSLEY 

Adrertiiing Manager

SUN 

, 

7«l« 

THE WAYS TO EXPLOIT A SHORT ARE MANV 

Exhibitor Experience Shows That the Extra Effort Pays Off in Added Business 

by LOU GERARD 

A number of proven campaigns and a 

generous amount of product whose promotion 

values and avenues are also clearly indicated 

are present in the various shorts 

scheduled for the 1952-53 season. 

Included are two important 25th anniversaries—that 

of Mickey Mouse and Paramount 

News. 

Many Exploitation 

Opportunities 

Walt Disney's international animated 

character provides a real exploitation peg, 

for bringing back some of the old favorites, 

singly in support of some programs and in 

anv number as kiddies shows or Mickey 

Mouse festivals. That the name has sales 

magic is 

proved by the millions of dollars 

of merchandise sold annually under 

Mickey's label: this appeal can be bolstered 

by theartes via the usual campaign channels—ad 

slugs, theatre lobby and front 

displays, and special publicity plants with 

newspapers, radio and TV. 

RKO and the Disney office are already 

working on the anniversary campagin, one 

feature of which will be the putting together 

of several of the top shorts into a complete, 

short feature. Special advertising and publicity 

material, as well as accessories, will 

be available shortly through both offices, 

as well as National Screen. Based on the 

25th anniversary theme, Mickey Mouse 

publicity material in support of playdates 

should find good reception in all local 

media. 

Magoo Festival in England 

That special programming of star shorts 

like the best of Mickey Mouse can be successful, 

is being proved currently by the 

Mr. Magoo series from United Productions 

of America, which releases through Columbia. 

The bellicose little fal man enjoyed 

SHO business recently at the (âmeo Theatre 

in London, England, when that theatre 

ran a Mr. Magoo week. The theatre ran 

five of the shorts as the fe:iture. got critical 

apjiiause as well as top grosses, and sold 

ihe show with the same kind of campaign 

it gives regular features—ads, window and 

other tieu|)s, and marquee, front and lobb\ 

display.s. A(la|)ling ibe idea here is M(-- 

Alisler Marshall of tiie l!niversily Theatre 

in Charlottesville, Va., who is running a 

Magoo Festival late this month. Karlicr 

this year, W. H. (;ingell of the lliser Theatre, 

Bethesda, Md., a suburb of Washington, 

D. C., billed another I PA sliorl, 

"Kooly Toot toot," over the "accompanying" 

feature, using the Life spread on the 

short as advertising bait in the Washington 

newspa])ers. 

The same kind of l.iliiil(pics, varied acording 

to ihealre thinking and hxalion. 

^ FRIDAY 

\S/ DEC. 

-I 

Enn 

15-CARTOONS-)5 

AND NOVELHES 

CAmfmm 

M 

^gCfiffmii 

Ut^ TECHNICOLOR \ 

- ^'^^ m ONI WANT 1410UI ( 

5 0-*y LAW SHOW . . . «M M 

^ ^.[.J 

fe ^~ 

ck>«cta 

ONI ratKRMANCI i 

ONIT . . . ir'mjj 

ff^K 

nilDAY. D€C. 

The cartoon festival is a familiar story with exhibitors by now, but it continues to pay ofM 

ond handsomely where proper exploitation is carried on. The Minnesota Amusement Co., ml 

strong holiday promotion program, is putting special emphasis on the cartoon program. Shoil 

here are some ads devised by Ev Seiber, advertising-publicity director, and slugs which manager 

can spot at the bottom of their regular ads. 

pecker; Bugs Bunny, Casper the Friendly 

Ghost and Terrytoons, all of which have 

created widespread public acceptance and 

following over a period of years. 

In most instances, licensed merchandise 

handled by local merchants can be utilized 

for added exploitation values. All have 

comic books, excellent as premiums for 

kiddy shows, and the merchants will take 

newspaper ads and distribute handbills in 

return for lobby or screen credits. Most 

ffm "MOVIE OF 

11113 THE WEEK" 

^^^ 

32 Minutes of Funf 

MRmeoo 

CARTfiON FESTIVAL 

Return of thelexan 

^^LE ROBERTSON-JOANNE DRU îmm 

SAT 

. 6 MON 

APBIl 19 - .'0 - 21 

3 DAYS! . 

WIKONSIN A«(NU( 

W. R. Gingcll of the Hiscr Theatre in Bethesda, 

Md., discovered that billing a short subject and a 

festival of a popular character above the feature 

film can attract real business. The "Rooty Toot 

Toot" short and a Mr. Magoo fcstivol properly exploited 

did unusually fine business 

will contribute various licensed articles J 

added giveaway pulling power, and w;l 

use their windows to tie in their merchaj 

dise with theatre and jilaydate credits. 

One cartoon is worthy — of especial note 

exploitation possibilities "Gerald McBoin 

Boing's Symphony"'—which can be adve 

tised and publicized on the basis of tl| 

original McBoing. using the "Acaden 

award winner returns'" kind of ad lines i 

calling attention to 

the worldwide e.xcellel 

notices it received. Another from UFA I 

"Madeline," based on the Ludwig Bemq 

mans' children's story, and tied into puJ 

lishers' Simon and Schuster Golden Boo 

edition of the classic. The publisher hi 

alerted his large field staff to work 

theatres on this subject. In many cases 1 

will be facilitated by the fact that the! 

men are now and have been working al 

lively with theatres on selling such booif 

and records in lobbies. 

The so-called "offbeat" short has 

proven by 20th Century-Fox as a busine 

getter when a campaign is put behind 

as was done with "I Remember the GloH 

(art of Boticelli) during its two-week n| 

at the Boyd Theatre, Allentown, Pa. 

short is one of a series, in Technicolor, 

seven on immortal artists, produced bo 

here and abroad. 

The theatre really went to work at it. 

sponsored two special high school 

contests for students in the entire counti 

one for seventh to ninth graders and t| 

other for tenth to 12th graders. Prize wi 

iicr in the first group received a free tri 

to Philadelphia for two: second grouj) wit 

ner got a trip lo \\ asiiinglon. Twenty-fil 

nnniersup in each division were awards 

color reproductions of famous paintings. 

To insure circulation of the contest, tlj 

theatre handed out special student discou 

tickets al the theatre, all junior and seni| 

tfe'i 

|Sft .... 

|iiti,W. 

PROMOTION SECTId

êss 

ilinies lo 

p 

on 

19s 

piijui 

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'skortl*'' 

'os as a I 

Is pui w 

fmiertln 

ili 

entoini. 

|1(0'«» 

fi 

Techri 

in 

jecono i" 

joiisp 

high -tchool;* uihI the main IiIm.iis. Ii );uI 

cxcrllrnt i()i)|HTatinn (roin the (iall-(!hr'' 

brochure eontaining coh>r reprints of some 

of the paint injjs shown in the series were 

handed out. 

Response by Students 

Students respon(h-d In lln- 1 ,impai;;ti. lipping 

the IJoyd's };ross ((in.si(liTal)lv (hiring! 

the two weeivs in whieh tile sliorl run. It 

was hilled, incidentally, as the "world 

prennere." which [jrohably gave it some 

impetus, although the contest and the en- 

Isuing civic and merchant cooperation acituallv 

huilt the Itoxoffice. 

When the subject of nc';as played llbi- 

Icago's I'alace, the theatre hit hard at bookstores 

and art shops, and good window and 

in-slore displays of books on the painter 

himself and reproductions of some of his 

works. 

Another highly exploitable series was 

kicked off on December 17 in San Bernardino, 

Calif., where Joseph C. Rodriguez and 

his bride were married. As the winner of a 

jCongrcssional Medal of Hoiu>r in Korea, 

jSergeant Kodriguez is one of four Ameri- 

(cans whose story is told in Vi . K. Frank's 

liMedal of Honor series of four half-hour 

Ifeaturcttcs on this same theme, chosen tmni 

rmong 800 winners of the Medal. 

Producer Frank took to the road personally 

to exploit the series, and because 

(of its nature was able to achieve not oidy 

Jocal but national publicity breaks. For 

le San Bernardino (Rodriguez's home 

iwn) 

premiere, newspapers, press associaions, 

radio, newsreel, TV, magazines, railoads 

air 

lines and the U.S. army were all 

n hand, which media should shuttle a 

ivealth of |iiil)licitv material nationally. 

This material in turn can be utilizctl at 

he local level. 

Released Through UA 

The series is being released through UA. 

Among Warner's releases are a number 

if subjects on which extra handling can 

iring returns. "'Thar She Blows," a whalig 

story, has already had national breaks 

such magazines as Life, Time and Argosy, 

a dozen others to break shortly. These 

an be put together for theatre display ma- 

,erial that packs punch. "Cruise of the 

has marquee name power in Errol 

lynn, and "Sporting Courage'' will get 

ocal backing from veterans organizations 

)ecause of its subject matter, W Orld War 

I amputees who were former ski ihamps 

nd who are continuing to ski, on one leg. 

lis subject has inherent human interest 

ppeal. 

Exhibitors who have played, and paid 

me selling attention to the Disney True 

lie Adventure series (".Nature's Half 

ere," "Water Birds." etc. already know 

I 

rips to Famed .\rt Museums "J^ 

Top Pri/.t's for Ussays Ba.M>d J.#] 

On Film Stor\ of Botticelli ^- 

c'TwoF AUEnroiun p 

, IM U* {^ 

r

AGAIN IN '53 K 

RKO BRINi 

RKO's BLENDED line-up! 

Top-quality musicals, comedies, 

dramas, sport subjects 

and "Specials" to give 

the proper blend for any 

feature program. 

RKO-PATHE s 

"OPERATION A-BOMB" 

l\IXW ri-kiiik w -w 

COLOR rSATURETTE 

The most astounding explosion since man began, 

shot-on-the-spot in thrilling Eastman Color. 

So overwhelming, you see it, but your eyes can't believe it! 

RKO-PATHE "SPECIALS" 

The living drama of today, brought to the screen in newsand-story 

form v/ith full eye-witness emotional impact. 

RKO-PATHES FOOTBALL HIGHLIGHTS 

Climax plays and thrills of 1952's ace teams in their most exciting contests. 

RKO-PATHE s SPORTSCOPES and SCREENLINERS 

Top figures in action in all 

fields of sport; and headline names 

from the wide world of entertainment. 

RKO S 

GIL LAMB and NEWLYWED series 

Two terrific 2-reel series that lead the field for non-stop laughter. 

iX- 

RKOS RE-RELEASES 

The pick of the best for entertainment, including: 

LEON ERROL and EDGAR KENNEDY comedies, and the 

PHIL HARRIS-JACK CARSON and LOUIS PRIMA 

and LUCILLE BALL musicals. 

• • • FOR SHORT PRODUCT THAT MAKES ÔL

lU THE 'FEATURE-VALUr SHORT PRODUCT! 

WALT DISNEY 

SINGLE-REEL CARTOONS 

Color by TECHNICOLOR 

"Name" attractions that can't be matched at any 

price ... backed by year-in-year-out publicity, 

merchandising 

and promotions throughout the world . . 

with those stars loved by young and old — MICKEY 

MOUSE, DONALD DUCK, GOOFY, PLUTO, CHIP n' 

DALE and many others. 

^^^'«(' 

WALT DISNEY'S 

TRUE-LIFE ADVENTURES 

Prints by TECHNICOLOR 

The "Academy-Award Series". . . and 

the most sensationally 

successful in 

history. .. backed by tons of spontaneous 

publicity and acclaim! Booked by the nation's 

finest theatres! 

Current: 

"OLYMPIC ELK'* • "WATER BIRDS" 

Coming soon: "BEAR COUNTRY" 

./ 

'^1\ 

^4^^ O WAtrOISNET PRODUCTIONS 

.ti. 

«*{» W. . . CONTACT YOUR RKO EXCHANGE!

Exploitation Material -Is Plentiful 

In RKO Radio's 81 Short Subjects 

I 

'Alaskan Eskimo' First in New Disney Series; 

'Operation A-Bomb' a Spectacle in 

Color 

IIKO Radio's 1952-53 program of shorts 

continues to reflect the company's efforts 

t(i provide the exhibitor not only with a 

liiieuj) of product tliat is aimed at all classes 

of patrons, but also one that gives him 

I)leiily of leeway exploitation-wise. 

Thirty-five two-reelers, 44 one-reelers and 

two in Technicolor specials make up the 

program. 

Extra added releases will be the new 

Walt Disney series with color by Technicolor. 

Places and People, the first of which, 

"The Alaskan Eskimo," will shortly go into 

release, and "Operation A-Bomb," first motion 

picture in color of an A-bomb explosion 

made available to 

to be released on January 16. 

the general public, 

In the two-reel category are 13 RKO- 

Pathe specials; six Leon Errol comedy rereleases; 

six Eldgar Kennedy comedy rereleases; 

four comedies starring Gil Lamb; 

two comedies featuring the Newlyweds; two 

musical rereleases and two black-and-white 

specials. 

One-reelers to be delivered during the 

1952-53 season by the company comprise 

If! Walt Disney Technicolor cartoons; 13 

KKO-Pathe Screenliners and 13 RKO- 

Pathe S])ortscopes. 

An extra special "Special" down for May 

15 release is "Mickey Mouse's Birthdav 

Party," running approximately 45 minutes 

and released to commemorate the 25th anniversary 

of Walt Disney's little star. 

FiKO-Pathe's two-reel specials usually 

contain exploitable features, with the new 

season's releases no exceptions. Topical as 

to subject matter, they have proved a boxoffice 

adjunct when some effort is exerted 

by the exhibitor. 

The company is continuing to rerelease 

the Leon Errol and Edgar Kennedy comedies 

because of their name value draw. 

These are complemented by two other 

series gaining in popularity—Gil Lamb 

and the Newlyweds. 

Walt Disney's True Life Adventures 

"Water Birds," currently in release, and 

the forthcoming "Bear Country"—are the 

two Technical specials. 

The musical rereleases consist of Phil 

Harris and Jack Carson in "Harris in the 

Spring, and Louis Prima and " 

Lucille Ball 

in "Swing It. " The two black-and-white 

specials are "Football Highlights" and 

"Basketball Highlights." 

In the one-reel field, Walt Disney's 

Technicolor cartoons again assume i)rime 

importance on the release schedule, with 

Mickey Mouse and Pluto, Donald Duck and 

His Nephews, Goofy and Chip'n-dale set to 

Six Leon Errol two-reel comedies will be rereleased 

during the coming season, a scene from one 

of which is shown here. 

Gil Lamb who has established himself as two-re 

comedy favorite will appear in four subjects. 

continue strictly for laughs. 

Screenliners. too, are back, covering 

wide variety of subjects including "Johnm 

Gets His Route," which because of tb| 

newsboy subject matter can get newspape 

cooperation in the form of publicity ani 

newsboy contests. 

'Lili' Among Star Selecfions 

American magazines Januar\ movies-o 

the-month feature product from most iiitt 

majors. Selected are MGM's "Lili" wil 

Leslie Caron; Fox's "My Cousin Rachel' 

Warner's "April in Paris," with Doris Da 

and Ray Bolger; RKO's "Never Wave 

a WAC," with Rosalind Russell; Jami 

Michener's "Return to Paradise" with Gai 

Cooper; U-Fs "Meet Me at the Fair," wil 

Dan Dailey. and Columbia's "Last of tl 

Comanches.'" 

Newspaper Aid for Short 

RKO's Screenliner short, "Johnny Ge 

His Route," is getting local exploitatio 

assistance from newsjiapers on the basis 

its subject matter, the route newsboy. 11 

subject was screened this month for tl 

American Newspaper Publishers" Ass'n ar 

the newspapers leading trade journal. Ed 

tor and Publisher. It was also screened f< 

tiie 

postmaster general and his staff. 

t.. 

,.l 

V 

This Has Been a Year of Solid Productivity in the Short Subjects Departments 

by SIDNEY KRAMER 

Short Subjects Sales Mgr., RKO 

In spilif of riiounliny co.sls, 

the producers of short .subji-rls 

havi- (lispjaycd an unu-ual 

tl-^rvr of \ilalily. enterpii.se 

and iiiKenuily in the 

year sinre llie last short subject 

issue of Phomotion. a 

j;i-niTous increase in the use 

of color prevails, new sul)jccl 

nialler bus hi'en tackled, and 

new ideas have been piven a 

chance. 

'I'lii- result lias been the delivery 

of a uundier of extravalue 

short vubjccls. havini; in 

them l)oX(]ffici> potentialities 

worthy of uiany features. 

In our own company. Wall 

Dinney has fidlowcd up liis 

earlier True Life Adventure 

pictures with outstanding 

shows in "Olympic Elk" and 

the beautiful "Water Birds." 

The next subject, "Bear Country." 

will l)e released soon. 

.Apart from winning awards of 

all kinds, ilii'ir pidilic acceptance 

the world over is highly 

gratifying. As a result, exhibitors 

everywhere are using 

them more and more as the 

second feature in double feature 

situalicuis. as well as a 

strong added attraction to the 

feature in jsingle feature 

houses. The exhibitor has 

found, too. that thorough adverti-ing 

and exploitation of 

these pictures promotes audience 

goodwill and increases 

Sidney Kromer 

bis boxoffiir take, simultaneously. 

Disney has set about creating 

a new series into wliich 

be will pour the same artistry. 

Ibis series, known as People 

and Places, will bring to motion 

picture screens cnlerlainmi-iil 

comparable to the True 

l.ifcs. I have seen a rough 

cut of the first relea.se, "The 

Alaskan Eskimo." It is my 

firm belief that the new series 

and the first subject will score 

an entertainment bulls-eye, 

everywhere. 

KKO-Pathe. loo. has delivereil 

an unusual and highly 

absorbing short in "Operation 

A-liornb." photographed in 

new ICaslman ccdor. This is 

the first motion jiicture in 

color of the .\-bonib explosion 

pertiiilted for general exhibition. 

For the first time motion 

picture audiences will be able 

111 see what an A-bomb explosion 

is really like. They will 

see it and won't believe it! 

Exhibilors easily can make 

this picture pay off handsomely 

for themselves. 

The staple merohandise 

this short subject field is b 

ler than ever. Our own oi 

reelers. sport pictures and Iv 

reel comedies reflect inlerc 

ing subjects and outstandi 

names. There are shoi 

available for everv conco 

able type of |)rogram. 

Aiuliences liki' shorts. w» 

shorts, anil miss them wh 

they are not on the progra 

Kxbibitors who deprive tin 

patrons of this product, lo 

audience goodwill and hi 

only themselves. F.xhibitc 

who miss the opportunities 

advertise and exploit shot 

are ignoring the opporlunitil 

for extrapidfil dollars. 

' 

NE 

JI.G 

M.( 

PROMOTION SECTIONj

JUNIOR IS SO 

*'-'"* - M' 

«^, 

• ]» EST 

Let me say for him that 

his first 4 M-G-M 

Shorts starting the 

New Year are the 

best group he's ever 

had, truly feature 

quality!'^ 

They're So Popular! 

TOM AND JERRY 

M-G-M's "The Missing Mouse' 

(Color by Technicolor) 

Produced by Fred Quimby 

Delightfully New! 

PETE SMITH Specialty 

M-G-M's "Aquatic Kids" 

photographed in Florida's beautiful 

Cypress Gardens 

r) Showmanship 

NEW NOSTRADAMUS 

M-G-M's "Nostradamus Says So" is 

the first of an exciting new series. 

Produced by Carey Wilson. 

Tops in 

Travel! 

FITZPATRICK Traveltalk 

The land of Hans Christian Andersen is 

shown in M-G-M's "Land of the Ugly 

Duckling." (Color by Technicolor) 

SEE THEM NOW AT YOUR M-G-M EXCHANGE!

WHAT MICKEY MOUSE HAS MEANT TO ME 

As the Creator of a World-Famous Character, 

Walt Disney Talks About His Early Days 

by 

WALT DISNEY 

Mickey Mouse to me is a symbol of independence. 

He was a means to an end. 

He popped out of my mind onto a drawing 

pad 25 years ago on a train ride from 

Manhattan to Hollywood at a time when 

the business fortunes of my brother, Roy, 

and myself were at lowest ebb and disaster 

seemed right around the corner. 

Born of necessity, the little fellow literally 

freed us of immediate worry, provided 

the means for expanding our organization 

to its present dimensions and for extending 

the medium of cartoon animation toward 

new entertainment levels. 

Mickey came along by luck-inspiration 

on the heels of my failure to continue a 

distribution arrangement in New York due 

to conflicting ideas. He enabled me to go 

ahead and do the things I had in mind; 

the things 1 foresaw as the natural trend of 

An Early Mickey Mouse Trade Ad 

PRODUCED BV 

•%ALT DISNEV 

DRAWNI BV 

UBIWERKS 

CHARLES J. GlEGERICH 

EA.STfcRt^ REPRESENXATTVe 

723 7'=A!/E~ NEW York 

film fantasy. He s])elled production liberation 

for us. 

His first actual screen appearance was 

at the old Colony Theatre in New York in 

"Steamboat Willie," with its sound effects 

and cautious "speech." 

I thought of him from the first as a distinct 

individual, not just a cartoon type or 

symbol going through comedy routines. I 

kept him away from stock symbols and 

situations. We exjiosed him in cl(jseu|)s. 

Instead of speeding the cartoons as was 

then the fashion, we were not afraid to 

slow down th(! tempo and let Mickey emote. 

We allowed audiences to get familiarly 

acquaintt^d with him—to recognize him as a 

(Note: Both Walt Disney Productions and RKO 

are moking elaborate plans to celebrate Mickey's 

sihcr anniversary in '53, 

personage, 

of situations. 

motivated by character instead 

Quite consciously, too, I had been preparing 

Mickey and his pals for the advent 

of sound. 

I had made quite a few silent pictures 

prior to "Steamboat Willie." It may seem 

a curious thing that even in this early 

films, with their explanatory balloons, I 

thought of them in terms of sound and 

speech and dreamed of the day when the 

voice would be synchronized with the silent 

action. But, I felt sure it was coming. Our 

tempo and rhythm and general animation 

technique were already adjusted so that 

sound would fit in readily when it came. 

Of course, sound had a very considerable 

effect on our treatment of Mickey Mouse. 

It gave his character a new dimension. It 

rounded him into complete life-likeness. 

And it carried us into a new phase of his 

development. 

Mickey had reached tbe stage 

whe re we had to be very careful 

about what we permitted him to 

do. 

He had become a hero in the 

eyes of his audiences, especially 

tbe youngsters. Mickey could 

do no wrong. I could never attribute 

any meanness or callous 

traits to him. We kept him lovable 

although ludicrous in his 

blundering heroics. And that's 

the way hes' remained, despite 

any outside influences. He had 

grown into a consistent, i>redictable 

character to whom we 

could assign only the kind of 

role and antic which were correct 

for his reputation. 

Naturally, I am pleased with his contiimed 

pojiularity, here and abroad, with 

the esteem he has won as an entertainment 

name, among youngsters and grownups. 

With the honors he has brought our studio. 

With the high compliment bestowed when 

his name was the password for the invasion 

of France, and w ith his selection for insigne 

by scores of fighting units during the war 

years. These are tributes beyond all words 

of appreciation. 

In a business way, as I have indicated, 

Mickey meant almost incalculable things 

to my brother Hoy and to me as we went 

through our ups and downs toward founding 

our present organization with its Burbank 

studio, its extensive personnel and 

its continuous picture schedules. 

At this turning point in our career, already 

referred to, I needed just such a 

fresh cartoon personality to sell a projected 

The business fortunes of Walt Disney (R) an« 

his brother Roy were at a low point when tha 

Mickey Mouse idea 

struck. 

series of short subjects after faibng to gel 

over my ideas about another cartoon van 

ture in New York. The proposed new series 

I felt, had to rely on a sustained characte 

appeal rather than on the merit of ew ' 

separate issue. Mickey fitted the n 

exactly. 

He brought in the coin which saved lh( 

day. 

He paved the way for our more elaboral 

screen ventures. He enabled us to explo: 

our medium and to evolve the technir 

advances which were to appear in our fi 

feature-length animation fantasy, "Sno 

White and the Seven Dwarfs," and succesi 

sively in other features. 

In his immediate and continuously su 

cessful appeal to all kinds of audience 

Mickey first subsidized our Silly Symphon 

series. 

From there he sustained other ver 

tures, plugging along as our bread-an 

butter hero. He was the studio prodigy an 

pet. And we treated him accordingly 

In due time we gave Mickey that coi 

trasting temperamental side-kick, Donal 

Duck. Pluto, the naive, credulous hound 

came along. We used to play these threi 

together in the same picture. Later w 

divided the shorts into se])arate vehicles fo 

Mickey, Donald and Pluto. Tliis me— 

fewer pictures for each. and. of cou 

Mickey appeared less often. 

He still speaks in my own falsetto 

pitched voice, as he has from the first. Ii 

the early days I did the voice of most o 

our other characters, too. It wasn't finan| 

cially feasible to hire people for such as 

signments. In "Steamboat Willie," in addil 

tion to speaking for Mickey. I also suppliei 

a few sound effects for Minnie, his gir 

friend, and for the parrot. 

For Mickey's first picture. 1 planned ti 

go all out on sound. And those plans cam' 

very near spelling a major disaster for us 

To launch our picture impressively, 

had hired a full New "^'ork orchestra witl 

Continued on page 21 

' 

10 

PROMOTION SECÔ^

I 

I 

' 

( 

liaiiffiiHDiiiiiJUUffliuiiHBafflynHffiinini^ 

P^RAMpUNt SHORTS 

N 

N 

» PARAMOUNT NEWS 

FOR 

Special 

TODAY 

THE BEST SHOW IN TOWN^ 

/ÂClDCD THE FRIENDLY GHOST 

ViM^rCllv Color by TECHNICOLOR 

A\\\t«uiiMHiiiiiiwmiiiiiimiMiiiMiiiiiiwwwiniMiiw 

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(antasv. 

rfs>J., 

'onliMOtiij 

h oi aiin 

[SilySwp^ 

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our 1 

'My Stars! That's Ml 

—Starred 

(Modesty torhids lovable C;ispcr telling you how exhibitors 

all uvcr the nation are puttinj; the 6 Casper Shorts in lights 

because this is one of the most popular series ever 

released. Kids and grown-ups all love Casper!) 

lUUUllttUUilUlttU!' 

SIEW 

ARTOONS 

4 PjOPEYE CHAMPIONS 

iimmimi4iu«n ) 

uummniuiuiittiiMmm 

^ J6NOVELTOON 

CARTOONS 

'# 

f*»i*impMi*>i>ff>v>""Kiii'«"***^Wv««ffVV*^n«ii*•••» 

'||'w 

tMmmmmmmmmimmmmmmmmm0 

Color by Icchnicoloi 

imimimmiHmuutMtatunHiiHnmiiBimiHiiHny 

^-^ HERMAN AND 

KATN IP CARTOONS 

iiiiio pi 

iccorJinS' 

\lickeV t!:' 

;iJe-lack,f 

creJuloi' 

araiDoiiiM pals in li^ht^ 

too! I hat's hccausei 

jhowmen know they'l 

marquee-worthy onj 

Color b\ I iclimcolor 

VWifuntiummuutfuuttiuumjiutuiiitMimiMiitm/ 

w 

'm 

Iturochicinj; a New Series ! 

Coloi in 1 tcliiiKiili II 

innuininHiinnnnHittn' 

play tie 

I^*; 

iciuie. 

urate vf 

Tlii 

ol 

account they re | 

.real ticket-sellers!" 

6 PARAMOUNT 

PACEMAKERS 

L nusuai 1 -iiiiiis 

Produced by Justin Herman 

tl2|GRANTLAND RICE 

^^^•^ 

J 

SPORTLIGHTS -^ 

» ^nmmm tm 

I'loduccd b\ 

jack Katon 

mnmmuMMumnuiinnmninnnnnfTinnnr 

- \qnHnmiuimuuiMm»**""t«J'mnn imnHmTra;T7 

Hire. 

Itlofe. 

,iJia*-!|i 

;e iff 

jrkoti 

noons 

Ill 

Id! 

Colli"'' 

produced by Famous Studios 

lilt. 

RPIIIÎf**W 

dipARiMbUNt 

TOPPERS 

I 

i»r»"""»"«" 

Some starring " 1 he Little Kxpiit" 

6TWOJrIeL 

MUSICALS 

"^HMM 

Color by Tecliiiicolor \ 

VJ 

* (brt)Uglu back by popular demand) \!A 

M 

PARAMOUNT NEWS, rhe Eyes and Ears of the World 

. . . issued twice weekly . . . Greatest newsreel of them all!

Trend to Color Marks 

Paramount's Shorts 

Product Schedule 

40 of 64 Subjects Are Tinted- 

Anniversary for Newsreel 

The trend to more color has found expression 

in Paramount's shorts lineup for 

1952-53. Of the 64. subjects on the chart, 

40 will he in Technicolor. 

The list includes subjects in ten classifications, 

all one-reelers except for the Musical 

Parade Featurettes (two-reelers in Technicolor! 

which have been meeting with 

marked success, especially in drive-ins. 

Of the exploitable subjects, Grantland 

Rice will be back with 12 more Sportlights. 

These have been steadily popular for many 

years, and the Rice name on the marquee 

has drawing power. 

Also on the tie-in credit side are the 

Popeye cartoons, which include eight newones 

and four Champion reissues for a total 

of 12. These can be tied to newspapers 

which run the daily and Sunday comic strip. 

This involves merely screen or lobby credits 

in return for newspaper ])ublicity or promotion 

ads. Or the available one-sheet can 

be sniped with a credit line, such as "Read 

'Popeye' every day and Sundays in the 

News." Newspapers will usually huv this 

kind of promotion. 

The Casper cartoons, also in Technicolor, 

are still coming strong, and the licensing 

Newsreels Are Very 

By OSCAR A. MORGAN 

Director of Short Subjects Sales, 

Paramount Pictures 

Twenty-five years ago, "Tlic 

Eyes and Ears of the World" 

flashed across theatre screens 

not only in this conntry but 

all around the world. It entered 

npon a quarter of a 

century of recording history 

on motion picture film. For 

its achievement Paramount is 

very proud. 

A short while ago, another 

medium of vision came into 

hef;in television; and suddenly 

some exhibitors got very 

panicky — predicting that now, 

indi-ed, newsreels were ohsolele. 

A few exhihilors eliminated 

newsreels, claiming thai 

televisiim destroyed their 

value. .Subsequently this 

inylh exploilcd and for nood 

reason: Television is not 

equipped to give the public 

a(i'eplalile news. (lood reportion 

is sacrificed for frantic 

speed, which means news 

unidited, in its rawest form. 

They do not have the "knowbow" 

wliich adds up, in the 

cu-r of newsreels, to years of 

experience and a sense of 

25- 

Left to right, at the recent 2Sth-year celebration of Paramount News: short subjects 

sales manager Oscar A. Morgan; Alfred W. Schivalberg, president. Paramount 

Film Distributing Corp.: Ted O'Shea, vice-president. Paramount Film Distributing 

Corp.: A. J. Richard, editor of Paramount News. 

operations built around this and other Famous 

Studios characters is continuing. One 

is a comic book which theatres can use as 

giveaways or prizes for children. There will 

be six Casper's in all. 

Other listed product includes: six Noveltoons, 

color; four Herman and Katnip cartoons. 

Technicolor; six Pacemakers and 

six Toppers. 

The newsreel has special significance for 

Paramount and its customers this year, for 

its editor, A. J. Richard, is celebrating 25 

years with the reel, which itself was fully 

launched in 1927. 

Much Alive/ Says Oscar Morgan 

r 

Oscar Morgan 

what the public wants. Television 

news is telecast on 

"off" times— when a smaller 

viewing audience is available. 

Frankly, in my humble opinion, 

it will be a long, long 

lime before television news 

can compete with theatrical 

newsreels. It's part of my 

business to look at television 

news programs, and I wonder 

hnu many exhihilors lake the 

Irouble lo find out the facts 

fill themselves, anil make an 

honesi ('(unparison. 

To the exhibitors' credit, it 

can be said that they do not 

now considir television news 

as a major competitor, but 

receiilly newsreel distribution 

has mi-l with another problem 

.ôme exhibitors are 

eliminating newsreels to cut 

expenses. 

The American public likes 

newsreels. It expects to see 

them on every program and, I 

believe, feel cheated if news 

is omitted from a program. 

Newsreels are a part of the 

picture-goers' "way of life." 

Therefore. exhibitors who 

eliminate newsreels are certainly 

adding to the "lost 

audience" we hear so much 

about. 

The American public is the 

best-educated and best-informed 

in the world. Newsreels, 

with superior reporting, 

have contributed materially to 

this condition. On this, our 

2.'ith anniversary, proof of this 

statemeni is documented in 

the many letters i>f congratulalion 

which have come lo us 

from our country's lop executives, 

including President 

Truman and members of his 

I 

from 

|^^^9 BEST IN THE BUSINESSj^^ 

^ BIGGER AND BETTER FOR 1953! 

Including the Mar- 

,r.«^ velous New Crowd- 

/' Pleasing Series - 

/ "Animal Cavalcade" 

- Narrated 

, 

by Famed Funster 

81 SINGLE-REELERS 

different series (2 brand-new an 

b; slwi 

loilaliggc 

iti iwiA 

1, la h 

i-'TlielolV 

iite,au- 

I 

fWCii., 

'^NIMAl 

CAVALCADE 

BRAND NEW! 

# 

THE LOVABLE 

MR. 

MAGOO 

^^chnicolor Cartoons 

U.P.A. 

'•** 

WORLD 

OF 

SPORTS 

Narrated by the great 

Bill 

Stern! 

SCREEN 

SNAPSHOTS 

Starring Martin & Lewis 

and 

# 

many more! 

NOTCHERS 

BRAND NEW! 

CANDID 

MICROPHONE 

^SPECIALS 

THRILLS 

OF 

MUSIC 

REPRINTS 

JOLLY 

FROLICS 

Technicolor Cartoons 

m 

from UP A 

COLOR 

FAVORITES 

Cartoons in Technicolor 

REPRIf

A New Nostradamus 

Series Tops MGM 

Lineup for the Year 

Pete Smith Roster Gets 

Numerous Promotions 

On The National Level 

The Metro-Goldwyn-Mayer short subjects 

program for 1952-53 will inrludp a number 

of subjects geared to unusual exploitation 

possibilities. 

As in past years, many Pete Smith subjects 

will be launched with national promotion 

campaigns taking advantage of the 

exploitation possibilities of their subject 

matter. In current release is Smith's "Pedestrian 

Safety," which was produced with 

the cooperation of the traffic division of 

the Los Angeles police department. This 

subject, stressing the dangers of careless 

pedestrian habits, has won the acclaim of 

police departments and traffic safety groups 

across the country, and such groups are 

actively participating in the current promotion. 

The Los Angeles police department 

recently awarded Smith a citation for producing 

this picture. 

Some Pete Smith Humor 

Also in current release is Pete Smith's 

"Keep It Clean. " a humorous short depicting 

the importance of sanitation in public 

eating places. Smith ])roduced this subject 

at the re(|uest of many health departments 

and health officers. Dr. George Lhl of the 

Los Angeles department served as technical 

advisor on "Keep It Clean," which was 

based on an original suggestion by director 

of health education Milton E. Kossack of 

ihe Louisiana state health department. 

Health departments, health officers and 

.santitation grou|)s throughout the countrv 

are cooperating in the promotion of "Keep 

It Clean.' which was launched with a series 

of regional ])revi( \vs in key cities. 

I pcoming on the Pete Smith schedule are 

other titles with exploitation features. 

They include "Aquatic Kids," which will 

lie l;imi(lied with a dual-city premiere in 

These three smiling gentlemen on the MGM lot 

represent 75 ycors of cumulative service in Leo's 

shorts production Left to right, Pete Smith; Fred 

Quimby, head of the short subjects department and 

producer of MGM Cartoons; ond James Filipotrick, 

producer of Travel Talks. Each has 25 years of 

service with the compony. 

14 

Wilson Did Not Invent' Nostradamus; the Fellow Is Real 

by 

CAREY WILSON 

It's bail riiiiiitili that fur tli' 

past ten years Ive been accused 

of translating and interprelinj; 

the prophecies of Nostradamus, 

the 16th-centur\' 

Swami. to suit my own purposes—or 

rather the purposes 

of the little -MGM one-reel 

lealurelles about Nostradamus, 

the man who dared to put 

into writing his predictions of 

the future. Yes, such accusati(m 

is bad enough but recently 

I was accused of infenling 

Nostradamus! / 

ilidn't! Neither did the Russians. 

To all such traducers I suggest 

a Wsit to the New York 

public library or the famed 

Huntington library in southern 

California. Each, to my 

knowledge, possess at least 

Orlando and Winter Haven, Fla.. this 

spring; "The Mosconi Story," a biographical 

motion picture on pocket billiard 

champion Willie Mosconi for which a tieup 

has been made with the Brunswick-Balke- 

CoUender Co. for national promotion; and 

"Good Buy Now," which is being produced 

at the request of the Treasury Department 

as part of its bond savings program. Jacob 

Mogelever, chief of the promotion section 

of the savings bond division of the Treasury 

Department, acted as technical advisor 

on the film. Elaborate promotion plans include 

the participation of Treasury Department 

officers, banks and siinilar groups 

throughout the country. 

Potentials in Tom and Jerry 

In the cartoon field, MGM's Tom and 

produced by Fred Quimby, 

Jerry (cartoons, 

will continue to serve as a springboard for 

the increasing licensing activities of MGM's 

cartoon novelties division. This department 

licenses manufacturers to produce a 

wide variety of products utilizing the 

names and likenesses of Tom and Jerry and 

other MGM cartoon characters. (AirrenlL 

being manufactured under such licensing 

agreements are a large variety of items including 

toys, gaines, children's clothing, 

hooks, records, etc. Many of these items 

are being used as prizes for Saturday 

morning cartoon shows for children. 

This year, for the first time in ciglil 

years. MGM has scheduled a new series of 

Nostradamus shorts to be produced by 

Carey Wilson. First of these will be "Nostradamus 

Says So," scheduled for December 

release. Current interest in the Nostradamus 

prophecies — many of which foresaw 

some ol llie great events of our day 

provide this series with an excellent exploilalion 

peg tthieli will be utilized lo launch 

one copy of a 17th century 

printing of all the 1.000 quaint 

and curious verses which Nostradamus 

employed to make 

official record of his predictions. 

But authenticity doesn't 

make a movie enjoyable or exciting. 

It merely adds a secondary 

interest. I think you'll 

find "Nostradamus Says So" 

more exciting than any previous 

JNostradamus short. It 

contains fewer prophecies 

about things that have by 

now already happened. It contains 

many more prophecies 

than ever before of things yet 

to come. And. if I may somewhat 

vainly say so, it contains 

a brief reference to a 

iouple (if the prophet's predictions 

previously made from 

I he screen and which at that 

lime hadn't happened but 

which since then haie. 

It talks about the atom 

bomb. It tells you what Nostradamus 

foresaw in the atom 

bomb as a weapon and in 

some other uses of the atomic 

fission principle: it talks 

about the world today, politically 

and militarily: it tells 

you what Nostradamus wrote 

down, in 1555, about many 

things of today which it is 

hard to believe could have 

been merely guessed. 

While '"Nostradamus Says 

.So" partakes of the same general 

screen-pattern of past suggestions, 

it is perhaps a little 

different and, I hope, better 

in its exposition. I'd be most 

happy to hear your comments 

and criticisms. ! also should 

be interested in knowing 

whether it is desirable to show 

more of his personal life, private 

and prophetic—or shall 

I concentrate on the things 

about which he prophesied? 

this series. The Nostradamus series was 

announced with an unusual letter purporting 

to have been written by the French seer 

himself, worded in the quatrain style developed 

by Nostradamus to note his 

prophecies. 

Still 

Time for Contest 

There is still time to get entries into the 

American Weekly Showmanshi]) Award, 

consisting of six cash prizes totaling SLOOO, 

which will be awarded by the Sunday supplement 

to exhibitors who perform the best 

job of retail cooperative tie-in advertising 

in connection with the showing of "The 

Snows of Kilimanjaro." 

Top winner get .S5(X); SlOO apiece goes 

to the next five places. Prizes will be determined 

on the basis of originality and 

execution with all theatres judged equally. 

Winners will be announced shortly after 

closing date. January 1. 

Metro's 52-53 Lineup 

Includes 46 Pictures 

MCi.M will release K) shorts during 

the 10.52-5.') season. They include: 10 

Technicolor cartoons, featuring the 

Tom and Jerry Academy Award winners; 

six Gold Medal reprint cartoons 

in Techtiicolor; ten Pi'te Smith 

.Specialties, eight Filzpatrick Traveltalks, 

in Technicoloi, and four Carey 

W ilson-produced Nostradamus Prophecies. 

There will also be two two-reel specials 

and the regular 104 issues of 

News of the Day. 

PROMOTION SECTION 

I

I 

k lb 

ler 

sens u 

ptn • 

Frenttir, 

in 

Shi' 

^roud of Th 

^'^ 

^ ^tars, too/ 

Earner St 

^^^'(^(^y^ These are the happy fellows who 

jut Warner Bros. Cartoons on top of every 

Inhibitor poll year in and year out. 

H's one of the joys of our business to watch 

row the folks welcome them whenever they're 

nesinlio 

hi,Am|siOWn. 

ilin!* 

Jiinili' 

iniillc' 

aJvfit 

Ifo other cartoon series has so many established, 

^cognized favorites. 

apief?: 

«ill«»| 

And it's a pleasure to announce that this year, 

ere and abroad, they are being played in more 

eatres than ever before! 

— ERRIE MELODIES'i' 

unii? 

HIPPETY HOPPER. 

amer Bros. Cartoons 

OONEY 

i»aril 

• 

« 

TUNES*'^ 

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ck y 

[oarCr 

Sy \f 

TECHNICOLOR 

'" 

[isS0* 

171 0OoooooOUOO90000&0o00

j 

Exploitation Values Pack Warner List; 

2-Reel Adventure Films 

National Magazine Breaks to 

'Thar She Blows'; Schedule 

Lists 86 Subjects 

Exploitation values are packed iiilu the 

subject matter of practically ever) short 

subject on Warner Bros." 1952-53 chart, 

which consists of 86 separate shorts in 

eight classifications. 

Leading the list in qualit) and in publicitv 

possibilities is " "Thar She Blows, an 

account of a five-month South Pole whaling 

expedition, with 12 "killer"' ships and a 

"factory" ship, which has already received 

good national breaks in magazines like Life, 

Time and Argosy, with at least half a dozen 

others coming up. These breaks can be 

collected and mounted as an effective lobby 

or front display, and the quotes can be 

used for marquee selling as well. 

Along with " 'Thar She Blows" are seven 

other two-reel specials in Technicolor. 

"Killers of the Swamp" is another thriller, 

featuring famed hunter Ross Allen: "L nder 

the Little Big Top" features youngsters 

from 6 to 16, all sons and daughters of famous 

circus performers; "Tahiti Passage" 

has romance, action, beautiful girls and 

color, and "Cruise of the Zaca" stars Errol 

Flynn for name value and is an account of 

some of Flynn's adventures aboard his 

yacht. 

Press material is available on all of 

these specials, and s])erial material on some. 

Local exchanges will have the full availabilities. 

Good promotion possibilities are always 

inherent in sports shorts, and the current 

Lead Off 

Ross Allen, featured in the Technicolor tworeeler, 

"Killers of the Swamp," holds aloft a cub 

swamp lion whose parents were shot in an organized 

hunt. 

crop has some outstanding releases, all in 

Technicolor. Among them are "L nfaniiliar 

Sports."' which was filmed all over the 

world to get together the favorite sports of 

numerous nations and sects. "Sporting 

Courage" is one which can be handled for 

extra returns; it features 11 World War II 

amputees, who were ski stars before the war 

and are still stars with just one leg. Sports 

editors and human interest newspaper 

uTiters should go for this, especially if the 

90% of Patrons Want a Newsreel^ a Survey Indicates 

by NORMAN H. MORAY 

Warner Bros. Shorts Subjects 

Gerterol Sales Manager 

rill- slidil r.Lil]JL-ct 1!, liACK 

and in spades. .Sniarl cxhibiliir^ 

arc afjain properly balancinf; 

their sliows. Tbey realize 

ihat a continuiiiis (lift of 

nolliing but roast beef (featuns 

I is not pood. It is the 

triTniiiinps Isborts) that makes 

I 111- |)i-rfcit ini-al (show). 

Today finds a pood short 

snbiict in t'rcat demand. 

Sin^li* bill accounts are again 

buil(lin); fine, well-chosen ac- 

I onipanying shorts so that the 

cusloiner comes ont saying, 

"Cri; thai was a swell show." 

Kven the ilcjuble fi-alure );entb'nicn 

arc lixtkin^ for an 

added attraction in the way 

ot a (calnre-namc short. A 

Hooil short many times will 

save a "nervous A" and a 

"weak H" double bill. 

.Several re

*»tu 

iiilli Slices 1 

Sen t; 

f ages ot 

;, 

Aatipidi, 

«cliey," 

*lyca«.liJ 

»-ref!«ri 

Ihe 

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ew'' s^rri 

(•• 

ojrcen 

7.j„»! 

ly 

anil Li.;,, 

roll ri»k 

Biinnv ip. 

J 

in all stela 

v*: -'-

Columbia 

Its 

Shorts 

Projects 

Most Important 

Program 

A 'McBoing Boing' Sequel 

Among 118 Subjects 

Lined Up for 1952-53 

Columbia is projecting the most ambitious 

short subjects program in its history 

—a total of 118 subjects for the 1952-53 

season. The lineup includes a number of 

continued series, new and reissue comedies, 

and the cartoons in Technicolor, all of 

which add up to 27 two-reelers, 87 one-reelers 

including 27 cartoons, and four serials. 

Dozen Releases From PA 

At the top of the list go the dozen releases 

compounded on the drawing boards 

of United Productions of America, creator 

of "Gerald McBoing Boing." And on this 

year's expanded schedule there is another 

"hot" item, the second Gerald cartoon. 

"Gerald McBoing Boing's Symphony," the 

sequel, shows the little noise-making boy at 

work as the one man sound effects department 

of a radio station. By calling attention 

to its Academy Award winning predecessor, 

the new film, backed by the same sort of 

advertising, promotion and publicity campaign 

given the original, can make a similar 

or better record at the boxoffice. The 

newly published "Gerald McBoing Boing" 

comic book and the hard-cover volume of 

the same title are definite pre-selling aides. 

The continuing and growing success of 

UFA cartoons has created a steady 'rise in 

the number of releases. Of the 12 on the 

1952-53 list, six star Mr. Magoo, who has 

cracked the top rank of cartoon characters. 

Five others join the new "Gerald" in the 

Jolly Frolics group. Among the latter is 

"Madeline," based on Ludwig Bemelmans' 

children's book classic. The book publishers, 

Simon & .Schulsler, and local book 

stores are alerted to cooperate with exhibitors 

in tie-in campaigns. Columbia has already 

held special screenings of this subject 

for educators and librarians, who have 

expressed hope that local theatres will advertise 

the showing to inform children and 

adults who have been told about the short. 

Three Stooges in 

Eight Films 

For laughs, the Three Stooges will be 

hack in eight two-reelers. Jules White, who 

produces the Stooge comedies, also will 

turn out six more two-reelers, under the 

All-Star banner, starring Andy (Hyde, Joe 

Besser, Wally Vernon and Fddie Quillan. 

Along with the old standbys, there is a 

new series in Columbia's (jiie-reel program. 

'Animal Cavalcade," devoted to showing 

the training and performances of top animal 

acts, is narrated by radio-TV comedy 

It's the Follow Through That's Important in Selling Shorts 

by MAURICE GRAD 

Short Subjects Sales Manager, 

Columbia Pictures Corp. 

Today, more than ever before 

"Follow Through" in our 

industry', just as with the 

golfer who fervently hopes 

one day to turn in a score 

in the 70s, is absolutely essential 

in order to accomplish 

the desired result. He cannot, 

as the pro so correctly 

emphasizes, stop his concern 

with the ball at the moment 

of impact, but must see to it 

that the whole body continues 

in the same motion 

with which it began so that he 

can receive the full benefit of 

all his weight and all the 

strength at his command. 

This is just as true in business 

as it is in sport. 

But what about our own industry? 

Do we "follow 

through," or do we sometimes 

let our picture play without 

any help from a merchandising 

point of view? 

Too often the latter is what 

happens in the case of shorts 

and serials. And it is in this 

very field that the exhibitor 

should exert greater effort, for 

it is often through these films 

that a weak engagement can 

be built into a profitable one. 

1 am reminded particularly of 

one exhibitor with whom I 

spoke on my recent trip 

around the country". He had 

booked our "Cavalcade of 

Broadway" reel featuring 

Johnnie Ray, which was produced 

just as that young singer 

hit the peak of his popularity. 

Not content to sit back satisfied 

with the usual "also selected 

short subjects" line, he 

star Morey Amsterdam. 

Maurice Grad 

included Johnnie Kay copy in 

his newspaper advertising and 

posted paper in his lobby well 

in advance of playdate. The 

result? He told me that although 

the feature picture was 

one on which he expected only 

moderate business, his gross 

for the engagement was well 

above the average for the 

liouse. 

An exceptional case? I 

think not. for this is the kind 

of merchandising so vitally 

needed to see us through a 

period of declining grosses. 

Naturally the job of merchandising 

isn't one to be 

carried by the exhibitor alone. 

Here at Columbia we have always 

held the position that 

selling film to the public requires 

the best efforts of both 

the distributor and of the exhibitor; 

and kve have always 

planned our releases and our 

campaigns with this thought 

in mind. We believe merchandising 

begins with the selection 

of the story material and 

the production of that story, 

not with the sale of a can of 

film. And we try our best to 

continue our share of the merchandising 

right through production 

and into release. 

The UPA cartoons are going 

to receive the same nationwide 

effort we have always 

There will be eight 

of the animal shorts on the first year's program. 

World of Sports, with out-front and 

behind-the-scenes action in all sports, will 

have 12 entries, with Bill Stern again 

handling the narration. 

There will be six of the Allan Fuiit Candid 

Microphone subjects and 12 of the 

hardy ])erennial, Ralph Staub's Screen 

Snapshots, now in its 32nd year and the 

oldest shorts series going. This year's 

schedule is headed by "Hollywood Fun Festival," 

starring Martin and Lewis. 

A number of past successes are being 

rereleased. There will be 12 two-reel comedies, 

evenly divided among the Assorted 

and Comedy Favorites series. These feature 

Hugh Herbert, Vera Vague, Buster Keaton, 

I.con Errol, Una Merkel. Billy Gilbert. 

Success of the cartoon rereleases. Color 

Favorites, has upped the number of subjects 

in Technicolor from 12 to 15. Featured 

in this series will be the "Fox and the 

given them in the past. Many 

of you saw the layout in Life 

on one of the UP.\ Jolly Frolics 

cartoons, "Rooty Toot 

Toot." This was a sample of 

the sort of publicity we are 

always seeking for our shorts 

—and the kind we hope to get 

for more of them. In particular, 

there are two reecnt UPA 

releases of which you will be 

hearing more in the coming 

weeks, "^âdeline" and "Gerald 

McBoing Boing's Symphony." 

"Madeline" went 

into national release Thanksgiving 

day, but before that we 

had arranged with the book 

publishers to alert all of their 

outlets to the release, paving 

the way for extensive book 

shop tieups for exhibitors; 

and screenings were held for 

educators and librarians 

across the country. 

The second Gerald is now 

in prerelease here in New 

York, and promotion and 

merchandising is well under 

way. Screenings are being 

held for every important magazine 

and newspaper, layouts 

are being worked out, and 

every effort is being extended 

to make this a worthy successor 

to the first Gerald. 

But that is only our part 

of the job. The most important 

part comes when the exhibitor 

books the subject and 

begins his own campaign. .\11 

of the pressbooks, posters, 

mats, publicity in the world 

do no good if patrons don't 

know what the short is about 

and were it is plaving. 

A public-wise veteran of our 

industry once said, "Tell 'em 

and you can sell 'em." But 

you have to tell them first. 

That's what follow-through 

will do. 

Crow." There will be eight Thrills o;| 

Music rereleases, featuring popular bands 

men Jerry Wald, Ray McKinley and Raij 

Anthony. Retail record outlets and loca 

radio disk jockeys can be brought into pro 

motion campaigns for these one-reelers. 

Columbia also will make available eigU 

one-reel shorts of various classes in its neM 

Topnotcher series and is continuing 

availability of such 1951-.52 subjects a| 

the two-reeler in Technicolor, "A Day Witl 

the FBI" and the six classical Music t

's 

; 

lolMmj 

I 

j 

• 

: December 

1 kings 

ik 

Plsl. 

Booh Tu ! 

little Rascals' Series Still Going Strong. 

As Allied Artists Leader in Short Subjects 

WOODY 

WOODPECKER 

'ff'nU. 

The Nation's Number 

One Laugh Bird 

Announces a new series 

mm IS 

of 

cartoons 

leie ii \i 

romolira 

4i 

oullete anB ''- 

le ilioit is aid 

is 

Steve Broidy Farina, Dickie Moore, 

Jackie Cooper, now a stage and < V star, was ot this stage in his career when he appeared in the 

Our Gang comedies now being released as the Little Rascals With him is Forino, one of the most popular 

of the kid actors of that day. 

papn, laiEs 

M oH m 

As ihey have been doing since Steve 

Broidy. Allied Artists president, acquired 

the one- and two-reel 

Travel Shorts Again 

beiif esleils 

a »ottky

. 

I 

58 Subjects, with Emphasis on Color 

Highlights U-I's Shorts Program 

by 

Lantz Steps Up Cartoon Output, While Band Series 

Will Get a New Dress and a New Name 

IRVING SOCHIN 

Short Subjects Soles Manager 

In a program marked by diversity to 

meet the ever-changing demands of its 

exhibitor customers, Universal Pictures Co. 

will release 58 short subjects and 104 issues 

of the Universal-International Newsreel 

during the year 1952-53. 

Greater emphasis than ever before will 

be placed on the use of color in the company's 

short subjects program, which has 

been developed following a survey of exhibitor 

preference from coast to coast. 

material in the field. 

Rounding out the program will be twc 

special two-rselers with the subject mattei 

not yet determined but of the same audience 

appeeJ as such subjects as "Fun at tht 

Zoo" and "Danger Under the Sea," both oi' 

which have attracted nationwide attention i 

An all-out promotion campaign is being' 

developed around a special Technicolor 

two-reeler being called "The Most Beautifu.' 

Girls in the World," filmed at the Pasadena 

j 

"Miss Universe" beauty pageant last June 

This subject is being hailed as a potential' 

business builder and has extra boxoffict' 

appeal for all exhibitors. 

Innovations also are being planned iiil 

the promotion of the company s 

short sub 

jects. The Musical Featurette, The Eartl 

and Its Peoples and the color cartoon series 

will have special accessories including e; 

three-column mat containing ads, stills anc 

publicity which will be available from National 

Screen Service or through local Universal 

office. 

New Color Parade Series 

Highlighting the stepped up emphasis on 

color features, Universal is introducing a 

new series to be called "The U-I Color Parade" 

which will consist of eight single reelers. 

These shorts will be on a wide variety 

of subjects and the production program 

will be kept flexible so as to make the individual 

releases as timely as possible, 

crammed with action and dealing with material 

of a general nature with the widest 

possible audience appeal. 

In 

keeping with the growing importance 

of color cartoons and the ever-increasing 

demand by the theatre-going public, Walter 

Lantz is increasing the number of Technicolor 

subjects he will supply for release 

from six to 13, by the addition of seven 

special films to the six Woody Woodpecker 

subjects. These new subjects which are 

made possible by the expansion of Lantz's 

studio facilities, will be varied in material, 

some based on well-known fables, others 

suggested by popular picture themes. Exhibitors 

are being aided in their promotion 

of the Woody Woodpecker subjects by the 

fact that Woody has now become a syndicated 

cartoon feature in newspapers from 

coast to coast as well as a cartoon book 

character on a regular basis. 

Overhaul 

Band Series 

To meet the growing tendency of exhibitors 

to book a good entertainment short 

instead of a second feature, I'nivcrsal has 

overhauled its poi)ular Name Band Musical 

Series and instead will release 13 two-reel 

Musical Featurettes. Instead of just having 

bands play musical numbers as in the past, 

there will be more production and conlituiity 

in this series. Already going into 

release arc the first two subjects in this 

series— the first featuring Xavier Cugat 

and his orchestra and Ablic Lane and the 

second, Don Cornell. A complete story line 

has been worked into a new Iwo-reeler in 

this series currently in 

prochiclion and featuring' 

Aiulv ,in

' 

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Immortal Art' Series 

Heads 20th-Fox Short 

Subject Release List 

Terrytoons, Mel Allen 

Sports Reels Among 

Total of 51 Films 

A scrio (if .-icvcn art >iibjf(ts in Ti-clmicolor 

dealing with llic inaslcrwork.H aixl 

lives i)f wmld-iciiciwiH'il artists, licatis tlir 

list «>f 2t)tli Cciilury-Fox's shorts scheduh' 

for 1952-53, which embraces a total of 51 

subjects. 

Three of these art subjects already have 

been iircrcicascd. 'I'licv arc "(iMrtaiii (lail" 

(art of Dci-'asi: "1 HcmcndxT ihc (dory" 

(art of Hollici'liil and "Lights i[i llio W'itidow" 

(art of Vcrmeerl. Others in the 

group set are "Birth of Venus" (art of the 

Rennaissancpl ; "Joy of Living" (art of 

Renoir I; "The \ oung Inituortal" (art of 

Rapi.a.'i I and "The Night Watch" (art of 

Reinlirandt I . Producer of tlie series is 

Marilyn Silvcrslonc, who headed a unit 

which photograjihcd the paintings in leading 

American and European art galleries. 

Terrytoons will be hack with a full slate 

of .'?() cartoons in Technicolor, using the 

Terry Bears. Mighty IMouse. Heckle and 

Jeckic and other characters. Twenty-six of 

the total will be new. the other four, reissues. 

Terrytoons' licensing program is 

still expanding; available for theatre exploitation 

use are the comic books, paint and 

cut-out books and other novelties. Complete 

lists and tie-in information is available 

from Paul Terrv Studios, New 

Rochelle, N. Y. 

Six new^ sports reels will be available, 

with top-rated sportscaster Mel Allen narrating 

actual events of national coverage 

and some of the interesting sidelights. 

Something new from Movietone News, 

which will issue the regular lOl newsrcels. 

is a special series of six ten-minute reels 

dealing with headline news events ca|)tured 

on film. Included will he happenings like 

the burning of the Hindenburg. the Texas 

City disaster and the Mt. Vesuvius eruption. 

Rounding out this schedule will be two 

reissues 

of l^w Lehr featurcttes. 

Band 

Sfars and Stripes' 

Confesf Ends February 28 

Kxhibitors plaving "."^lars and Stripes 

Forever" before the end of February still 

liave time to get local high school andor 

college bands entered in the nationwide 

Jand contest which 20th-Fox is running in 

conjunction with the marine corps. 

national winners—one each in the 

nigh school and college classification— will 

le selected by a panel of three judges in 

Mew York. I'rizes include an engraved 

;rophy for each band, and a record album 

jf John Phillip Sousa music to each band 

member. 

Simple contest regulations require com- 

Lantz Talks About Woody Woodpecker, 

The Bird That Never Lays An Egg 

by WALTER LANTZ 

Wood) W oodpci ker, as every astute exhibitor 

knows, is one of the greatest laughprovokers 

of all time. He was planned that 

way. Our claim that W'oodv is the Nations 

Nimdier Otic Laugh BirtI is no idle boast; u 

worldwide popularity proves our ilaim. 

He's a great bet for go-getter exhibitors 

who want to bolster an ailing boxoffice 

and I can think of no better wav than by 

tieing with his merchandising products. 

In most cities and towns there are stores 

selling Woody XS'oodpecker games, (iolden 

Books, albums on Capitol Records, \'iew 

Masters, kerchiefs, masquerade costumes, 

balloons. New Funnies magazines. 

Speaking of the magazines reminds me 

that in the November 1952 issue of Parents' 

Magazine, Jesse L. Murrell. D.D.. who is 

chairman of the Cincinnati Committee on 

the Evaluation of Comic Books, gives an 

A-rating to the three magazines from the 

Lantz studio: \^'oody Woodpecker. Andy 

Panda and New Funnies. This A-stamp of 

approval is 

a thing much prized by us and 

it indicates that there is nothing objectionable 

in them and that they are suitable for 

children and young teenagers. Exhibitors 

should bear this in mind when tieing in w ith 

our cartoon merchandise. It is a valuable 

selling point with ])arents and parentteacher 

groups everywhere. 

peting bands to forward their own recordings 

of "Stars and Stripes Forever'" and one 

o|)tional Sousa selection to the nearest marine 

headquarters. 

Exhibitors can tie in plavdates with local 

band music and mardiing. and with marine 

corps recruiting headquarters, which have 

been alerted to cooperate with theatres. 

Exhibitors 

Responding 

to 'Medal Of Honor' 

Lnitcd .\rlists 

reports good exhibitor response 

to its series of half-hour featureltes 

on Congressional Aledal of Hcmor winners, 

produced by W. R. Frank and Vi illiam Dean 

both as theatre program entertainment and 

as an industry public relations gesture. 

The four in the series already have been 

completed. They are: the story of Civil War 

hero Julius lângbein. featuring Dee Pollack: 

the story of I'.S. navy Lieut. Richmond 

Pearson Hobson. featuring Steve 

Broidv; the story of the only woman ever 

I'll locale the "lioiw .ind -.liir>-i« wlirri- tlir 

Woody U'lMtdpifker ilrmt can Im* pur' hnwrd 

thoulfl Iw a timple rnaltrr. \Uo. artanfiing 

coo[M'rnlivr neH«|iu[MT ndvi-rtivetnmtJi. 

lobby and window di

i^;ri^;.i;.:;^•-:iA•^^;iv?s= ..>-;-' -. --; - '" --':•'• v., î- •«:j-.v; ;•„:••-=- 

MAGAZINES 

MGM's "Plymouth Adventure" gets 

topi 

billing—a full page and five pictures— in 

"McCall's Goes to the Movies." Also recommended, 

via the regular monthly movie 

guide, are "The Lusty Men," "The Four-i, 

Poster" and Martin and Lewis' "Thd 

Stooge." 

"Hans Christian Andersen" adds to its| 

media laurels via American magazine 

which hails it as one of the best in its DeJ 

cember number. Others recommended in-l 

elude "Stars and Stripes Forever," "Mil-j 

lion Dollar Mermaid." "Road to Bali" an*' 

"Against All Flags." 

m^ 

Mi 

lit 

m 

m 

PARAMOUNT PICTURE'S 

COME 

BACK, 

LITTLE 

SHEBA 

A HAL WALLIS PRODUCTION 

ATTENTION 

EXHIBITORS! 

For beautiful, eyecatching 

One-Sheets 

spotlighting the 

Parents' Magazine 

Award-Winning 

Picture-"COME 

BACK, LITTLE 

SHEBA" - and designed 

to promote 

peak patronage at 

you7- theatre, write 

today to 

Phil Willcox 

Director of Motion 

Picture Relations 

Parents' Magazine 

52 Vanderbilt Ave. 

New York 17 

Dean Martin and Jerry Lewis and Ala 

Ladd have taken top honors in Moder 

Screen's Tenth Annual Popularity Awardsl 

Ladd received the all-time ten-year popui 

larity champion award on the basis of 

consistent high rating in the vote of 

magazine's readers for over a rlecade. 

Parents' Magazine reports increasing 

hibitor requests for the magazine's specii 

one-sheets, which it offers free of its Meda 

Award films. "The Prisoner of Zenda" ii| 

the publication's Family Movie-of-the 

Month for November; "Stars and Stripe 

Forever" gets the Family Movie nod foil 

December, and "Androcles and the Lion" im 

sporting the current Medal of Special Meritf 

February issue of Parents' has a featur 

front-of-the-book article on Ricardo Mon 

talban, called "This I Have hearned as 

Son and a Father." 

Paramount Producer Hal Wallis has beei| 

honored with a Special Merit Award Med 

for his "Come Back, Little Sheba.'* Re 

view is in January issue. 

Seventeen's picture of the month for 

cember is "Hans Christian Andersen.) 

Other films reviewed include "Limelight,^ 

"The Snows of Kilimanjaro," "The Pr 

moter" and "The Magic Box." The mag 

zine's interview feature is with Aldo Ray 

called "Kid, Youre Terrific!" 

has been awarded 

PARENTS' MAGAZINE'S 

SPECIAL MEDAL OF MERIT 

PARENTS' MAGAZINE 

52 Vanderbilt Avenue, New York 17 

Chicago • Atlanta • Boston • Los Angeles • San Francisco 

I 

i 

The big circulation national weeklietl 

including Life, Look, Collier's. Time an' 

Newsweek and the Sunda\ supplements, 

getting the play in RKOs national cai 

paign for "Blacki)eard, the Pirate." 

Added coverage is being provided vi 

grammar and high school students—th 

.Scholastic magazines group and Boys' Lifl 

being among these. 

The schedule began the first week in N( 

vondier and runs on a staggered schedul 

to the first of the year. Campaign include 

full pages in color and half and two-thir 

pages in black and white and color. Chif 

Sunday sup|ilcnieiit being used is America 

WeeUy. 

22 PROMOTION SECTIO-

NATIONAL PRE-SELLING GUIDE 

A report on n«w films for which nofionol preiBllinj 

\ft I "y» 

'«»^ ^"""^ i^fci M^kkkiivî >i\/ll^b compoigns have been developed. Listed with eoch picturt 

'"^' ''^''"^ 

l'K(;i.\L: "A Day Willi ihr KHI." iworcplrr in Irrhnirolor, rr- 

Ira-trd late last wawm anil -ilill liiuikinK 'or 1'>.'>2S3. 

I'KfiMoTiON Tips: Sames of Louis DeHochrmonl. Hradrr's Digest, 

huie good marquee value. Available for me is a rommendatory teller 

jrorn J. Edgar Hooter, till chief. Speiittl VixlA) lobhy display 

from \alional Screen has been used ellectivtiy in numerous instances. 

Contact nearb\ FHI offices, use mailings to police departmenli. 

I'I'A CARTOONS: Twelve in Technicolor. hVatiiring the Gerald McBoing 

lining sequel, "Gerald's .Sympliony," "Madrlinr," lia«ed on liemelman'ii 

cliiMrrn's book classic, and six \lr. Mucoo. 

Pkomotion Tips: McBoing floing .Academy Auard will aid in newspaper 

and theatre advertising lor the sequel, tvhich is getting good 

national publicity breaks nou-. There is a new comic book and a 

hard cover book for local merchant tie-ins: check United Productions 

11/ Ameirca. 670 Filth Ave., Meic York City, for book publi.thers 

ii'id lie-in information. Simon and Schuster. Slew York City, are 

iniblishers of "Madeline" : their field staff is extensive and has 

uorked closely with theatres in lie-in campaigns, and will also 

work with book stores, newsstands, ('heck publisher for name nl 

nearest representative to aid tie-ins. 

1 HKEE STOOGES COMEDIES: Eight two-reelers. 

ALLSTAR COMEDIES: Six iwo-reelers, with favorites Andy Clyde. 

Wally Vernon and Eddie Quillan among others. 

\M.V1AL C.WALCADE: New series of eight one-reelers. «ith narration 

liy 

radio-TV comedy star Morey Amsterdam. 

WORLD OF SPORTS: Twe!v.- one-reelers, narration l>y Bill Stern. 

CANDID. MICROSCOPE: Standby, in fifth year. Six onereolers. starring 

Allen FunI, Series has gnnd niarquee value. 

SCREFJV SNAPSHOTS: Now in its ,32nd year as the oldest series of 

shorts going, has 12 one-reeiers headed by "Hollywood Fun Festival," 

with Dean Martin and Jerry Lewis. 

Promotion Tips: Use newspaper ad tine and lobby and front with 

the Martin-Lewis names, which will dratc. One-sheet, ad mat, 40x60 

and stills available National Screen on this one. 

ASSORTED AND COMEDY FAVORITES: Twelve two-reelers, reprints, 

featuring Hugh Herbert. \ era Vague, Busier Keaton. I*on Errol. Tom 

Kennedy, L'na .Merkel and Billy Gilbert. 

COLOR F.WORITES: Fifteen one-reel Technicolor cartoons, reprints, 

iii'luding the old hit, "The Fox and the Crow." 

THRILI^ OF MUSIC: Eight reprints, featuring popular bandsmen Jerry 

Viald. Ray McKinley and Ray Anthony. 

TOPN'OTCH SERIES: Eight one-reelers on various topics. 

SERIAI.."s: "Son of Geronimo" now being booked: "The Secret Code" 

stars Paul Kelly in a rerelease: "Planet Men" is science-fiction in tradition 

of "Superman": "Captain Video" presents same science-fiction slant. 

iviih TV and radio tie-ins available locally; "Tlie Great .Vdventures of 

Captain Kidd" is a swashbuckler now in production. 

TECHNICOLOR (:\RT(M).NS: .Si,|rrn, ineluding prize »innin( Tom 

nd Jerry. 

• 

Tie-in Tim: Licensed Tom and Jerry produris via MCM C.aitix.' 

\ovellies division, do Max Weinhf 1 ' t 

New York City. Now licensing i 

tribution. Tom and Jerry records a ,,...,,,., ,„. 

for theatre giveaway and prizes, merchant lie-ins. Alto piriure, pair.' 

and story books, soft goods items like scarves and sockt. 

(iOI.D MEDAL CARTOONS: Six rrprinl., in Technicolor. 

Fir/I'ATRICK TRAVEL TALKS: Fjght. in Terhnicolor. 

Promotion Tips: These are oldest and best known of travel short 

Fitzpatrick name has some value. Use the accessories. 

NEWS OF THE D.\Y: One hundred, four isnuea, 

twice weekly, an ueinK .hot, not yet titled. Oirrl 

brinrh managers. 

PARAMOUNT 

MUSICAL PARADE FEATURETTES: In color, six iwo-reelen.. Com 

pany reports increasing success with these subjects, especially in drive-ins. 

GRANTI \ND RIfE SPORTI IGHTS; Twelve one-reelers. bUrk and 

white. 

Promotion Tips: As the best-known of the sportsreels. these hai< 

some marquee values with the Grantland Rice name. Tie-ins al\' 

possible local newspapers which carry the daily Rice column. 

POPEYE CARTOONS: Eight, in color. Continuation of the popular 

character. 

Promotion Tips: Tie in to newspaper carrying the daily and Sundae 

strip, for newspaper promotion stories in return for lobby or fron 

credits. 

POPEYE CHAMPIONS: Four, in color. Reissues of the best of the 

past ones. 

C.-\.SPER C.\RTOONS: .Six, in color. This character. comp.iraii\>-l\ n


ttule which should be sold hard on that angle and on the timeliness 

oj the topic. On each oj these, as uith others of this kind in the 

fmst, exhibitors will find that advertising them pays off. 

RKOPATHE TWO-REEL SPECIALS: Tliirleeii 

highly exploitable. 

subjects, most of them 

Promotion Tips: Two currently in release are "I Am a Paratrooper" 

and "Professor, FBI," which are timely and can he sold on the topical 

appeal as well as the subject matter. Past or present paratroopers 

ran get good local newspaper publicity, if tied in to the opening 

with some hoopla: local FBI offices will cooperate for newspaper, 

radio and TV publicity. 

LEON EKROL COMEDY RERELEASES: Six in all. two-reelers. The 

Errnl name still has comedy value for programming. 

I:I)(;AR Kennedy RERELEASES: six in all. two-reelers. Same selling 

appeal here as with the Leon Errol subjects. 

GIL LAMB COMEDIES: Four, all new, with stills and accessories now 

available because of Lamb's growing popularity. 

NEWLYWEDS COMEDIES: Two, both new, with stills and accessories 

now available. 

MU.SICAL RERELE-\SES: With top names: Phil Harris and Jack 

Carson in "Harris in the Spring" and Louis Prima and Lucille Ball in 

'"Swing It." Name values can be used as selling material for these. 

BLACK AND WHITE SPECIALS: The two annual, very 

popular sports 

subjects: "Football Highlights" and "Basketball Highlights." 

Promotion Tips: The sports pages will make note of your playdate 

if you contact them, giva them some idea of what is contained in 

this season's coverage of the ttvo sports. 

WALT DISNEY-MICKEY MOUSE 25TH ANNIVERSARY: "Super"- 

special, 45-minute compilation of the best of Mickey Mouse. 

Promotion and Programming Tips: As a feature, the show is especially 

strong for kiddy matinees, .is a second or supplementary feature, 

it should draw added patronage and dispense with need for 

other shorts on the progrtm, except newsreels. The name draw is, 

of course, tops: stress the anniversary theme in ads and accessories, 

which will be available via National Screen in quantity and variety. 

WALT DISNEY TECHNICOLOR 

rcelrrs in Technicolor, with Donald, 

CARTOONS: Series of 18 single- 

Mickey. Goofy, Pluto et al. 

TiiviN Tips: The Disney short ad line tvill pull. Licensed character 

merchandise offers tie-ins with local merchants via co-op ads, continuing 

displays, giveaivays of comic and coloring books, novelties. 

Also excellent for theatre sale of products which ivill not tax theatre 

s physical limitations. Contact: Disney character merchandising 

division, 1270 Sixth .Ave., New York City. 

SPtjRTSCOPES: One-reel black and white, 13 in series covering variety 

of sports subjects and personalities. 

SCREENLINERS: One-reel black and white variety subjects; swiftmoving 

coverage of interesting people and things. Excellent one just 

released is "Johnny Gets His Route," story of a newsboy, which will get 

sympathetic coverage from local newspapers, as well as newsboy contests. 

REPUBLIC 

THIS WORLD OF OURS: .Series of 18 travel shorts 

minijli's each. 

Trucolor, 

Promotion Tips: Tie-in with TWA can aid local exploitation; the 

air line has special disjilay material on the countries covered and 

will use in windows if contacted. Hill also provide mailing lists. 

nine 

SERIALS: Now in general release: "Dick Tracy vs. Phantom Empire"; 

for rilitase in January: "Robin Hood of Darkest Africa." 

I'iKJMOTlON Tips: Cood accessories available on both: circus herald, 

mat form, direct from Republic; silk, colored vcdance available National 

Flag, 43 We.st 2\st St.. New York City.; posters and one and 

three-sheets, from National Screen. 


lECHNICOLOR ART FILMS: .Series of seven, each depicting the masterworks 

of the w

' 


WARNER BROS 

IWti Kill. llt.llMi III (Hi >I'K(.I\I.>: Liglil. imluilinii a number oi 

lii);lily iv\|>lollul>lr xuhjcils. All iir« tlii» >r«r. 

I'ltoMiiTioN Tips: " 'Thar She Hli>ii\" alreuily hat hail national 

miigazine hrtaks in Life. Time ami Aiitow, experts at least hall-niliizen 

others bejare end ol the )ear. Hreaks ran he put together for 

gouil lobby and front display Uherh U arner home i>//i ol romir /• 

Contact: h.duard Seltzer, tamer Bros. Stw' 

for list of lirensees, products, and slorts in local ulualiont handling 

the merchandise. 

MTAI'HONK NOV Kl.TIES: .Se»en. blaik and •.bile. m


ROAD TO BALI Paramount Rel. Date Jan., '53 

Adams, and is supplemented by window cards for icensed bakers of 

Circulation Company office. .issociation at your state capitol. 

ihc bread. 

.MED.\NA WATCH: Bob Hope endorsement, with generous-size picture 

TiE-iN Tips: This is long-standing tieup on which ads and display 

credits, of inexpensive watch line, full page Life ad. 

material can be sniped with theatre and playdate credits. For aid, 

information, contact C. B. McDaniel, National Bakers Service, 100 

TiE-lN" Tips: Product at jewelers and jewelry departments nationally. 

If est Monroe St.. Chicago. III. NOTE: Even ij too late for your 

Life ad reproduced for store displays. Contact jewelers for ads possibilities 

playdate. make the contact with local licensed baker, anyhow, for 

and giveaivays of watches icherever theatre comes up with 

another picture using another star later on. 

good promotion. 

OUTPOST IN MALAYA UA Rel. Date Dec, 52 

STARS AND STRIPES FOREVER 20th Fox Rel. Date Jan., '53 

LOOK MAGAZINE: 8x10 still, good for blowup as 40x60 lobby or front 

display, based on magazine's coverage of Malayan civil warfare. From MUSIC PROMOTIONS: Exhibitors should make special note that there 

is a wealth of music material and tie-ins of every kind with which to 

National Screen. 

work on this picture, that the porducer is placing special emphasis on 

NATURAL RUBBER BUREAU: Represents rubber growers of Malaya, the band music angle because the film is story of march king John 

»i!l cooperate by sending booklets and display material for dissemination Phillip Sousa. Other tie-ins. such as various Sousa societies, are the 

in schools, organizations. 

natural supplements to the music ties. For all material, information, 

contact music department, 20th Century-Fox, 444 West 56th St., New- 

TiE-i.N Tips: Material obtainable by writing Natural Rubber Bureau. 

York City. The complete list: 

1631 K St., N.ll ., Washington, D. C. 

LOCAL TIEUP STILLS: Shoes, dresses, Claudette Colbert; menswear, 

RECORD ALBUMS AND THEATRE, MERCHANT TIE-INS: 

Anthony Steel; hairdo, hosiery, sweaters, Maria Baillie. Stills at NSS. MGM SOUNDTRACK ALBUM: Taken directly from the soundtrack, 

with every number included. Material available to exhibitors includes 

SI'ORY IN PICTURES: Mat form, art only, four stills. Good as Sunday 

feature, with caption by the newspaper. From National Screen. 

backed dummy album covers. 

window streamers, publicity folders, hangers, local dealer ad mats, easel- 

PLYMOUTH ADVENTURE MGM 

TiE-iN Tips: Promotion of the album supported trade ads, publicity 

Rel. Date Dec, '52 

to magazines, newspapers, radio and Tl : special Scotch tape stickers 

lor MGM salesmen: special dealer display racks for MGM soundtrack 

LADIES' ANGORA HATS: Modeled by Dawn Addams and sold nationally 

through department and specialty stores. 

nationally: full-page ads in consumer song publications: albums 

albums only; albums and single records to a list of disk jockeys 

for playing the music in lobbies. In addition to windows, get dealers 

TiE-iN Tips: Ad mats to retailers, hang tags on all four different 

to use the ad mats. Work also with local MGM distributors. 

styles of hats. For special help or information on stores and store 

tie-ups, contact Hess and Turner. 55 II". 39//i St., New York City. MGM SOUNDTRACK ALBUM EXHIBITOR-DEALER CASH PRIZE 

CONTEST: Offering $350 in cash prizes, split equally between exhibitors 

and dealers who collaborate on the best window display of the 

LADIES' BAGS AND BELTS: On the Plymouth-Puritan theme, distributed 

nationally via 3,000 of the finer stores. 

album. See Tie-In Contests for details. 

TiE-iN Tips: .4d mats and glossy prints to retailers. For additional OTHER -ALBUMS: Seven in all, include: four from Decca, two in all 

information or aid, contact manufacturer. Roger Van S, 11 H- . 

32nd speeds by the Decca Band and the American Legion Band of Hollywood, 

St., New York City. 

Fred Waring and the Pennsylvanians, and the Hollywood Bowl Orchestra. 

Two from RCA Victor, Arthur Fiedler and the Boston Pops Orchestra, 

QUALITY BAKERS OF A.MERICA: Using Dawn Addams in largesize 

newspaper ads, end labels on bread loaves. 

and the Cities Service Band of .America conducted by Paul Lavalle. 

One from Columbia, the Edwin Franko Goldman Band. 

Tie-in Tips: Bakers will continue to show same good cooperation 

SINGLE RECORDINGS: Minimum of ten new ones, countless older ones, 

on theatre and playdate credits in ads, displays. For name of baker 

all labels, all artists. 

your territory, contact QBA, 120 IF. iZnd St., New York City. 

SHEET MUSIC: With movie covers, complete credits, on the title song 

ILLU.STRATED STUDY GUIDE: Prepared by Audio-Visual Guide, for 

only. Also folio collected Sousa marches. 

Use in schools, 10 cents per copy small lots. 5 cents in large lots. 

Tie-in Tips: Covers in full cover are display assets for theatre, music 

LOCAL TIE-UP STILLS: Supermarket photo set. Dawn Addams shopping; 

milk, perfumes, Rolliflex camera. Dawn Addams; jewelry, scarves, 

dealers. For prices, information, contact Theodore Presser Co., 

Bryn Mawr, Pa. 

millinery. Gene Tierney; total of 23 different local merchant tie-in 

stills, available National Screen. 

U.S. MARINE CORPS: Has officially endorsed film, will work with 

theatres in promoting film via newspapers, schools and radio stations 

PER-MA BOOKS: Pocket-size ediiiun of bestseller novel of same name. 

locally. Also co-sponsoring with Fox a national contest for high school 

No special edition. Tie-ups must be made on basis of exhibitors supplying 

stills, accessories for displays in stores. 

and college bands (see Tie-in Contests). 

TEASER 

AMERICAN LEGION: Has also endorsed the film, and will work with 

TRAILERS: Three, in Technicolor, selling action and cast. 

theatres via local posts. 

Order from .MG.M exchange. 

Tie-in Tips: Most American Legion posts have their own bands, 

SPECIAL ACCES.SORiES: Plymouth -Puritan cutout hats for children, 

and are in touch with leading community rnusicians. They will 

mat form; full-size co-op newspaper mat for merchant tie-ins; newspaper 

or ihiowaway jigsaw puzzle cutout; blotter mat; bookmark mat; 

jurnish bands to hypo openings, for front-of-theatre music on opening 

nights, and street parades in advance of playdate. If possible, 

three color in mats; order from National Screen. Billowy ship's sail; 

screen the film for Legion officials and local Marine Corps headquarters. 

ushers' badges; printed valance; triple valance; auto bumper strips; 

set of six lobby door panels; order from National Screen. 

TR.WEL .\(iENCIES: Definite tie-ins for window SOUSA BAND FRATERNAL SOCIETY: National organization has 

displays via U.S. 

endorsed film. 

Lines and British Overseas Airways, both of whom have sent special 

material to travel firms, former using stills contrasting the .Mayflower 

TiE-lN Tips: Society has chapters in all key cities, hundreds of 

and the new .S.S. Uniled .States, and the latter using stills of its oversmaller 

ones. Members are influential musicians in local communities, 

will help arrange concerts in front of theatres on opening night, 

-las flight called the "Plymouth." 

street parades. For aid, additional information on chapter addres.ies 

RIDE THE MAN DOWN 

and whom to contact locally, check If m. C. Gens, 70 East 96 St.. 

Republic Current Release New York City. 

li\.M.\\l BOOKS: I'iKkcl îzcil .•diliun of llie Saturday Evening Post .STATE MUSIC EDUCATORS ASSOCIATIONS: In cv,ry stale, have 

story is backed by u point-of-sale poslcr, field men in all situations who endorsed film, will work on local level to encourage school band p:irticipation 

blanket the munlrv and have had large ixperience in working with 

in the band contest, get classroom bulletins out supporting play- 

llicatreB, 

dales. 

TiE-IN 'Ill's; For any promotion with liantani, contact nearest Curtis 

Tie-in Tips: For aid. information, contact Stale Music Education 

2b 

PROMOTION SECTION. 

•

«leli»,; 

1 n& 

'fe, aitivl 

i'll'Sl,!!!,! 

ffiS: 

n sow 

liloisiitltkl 

li Ms, 

'speilictm 

tt jtcfc, 

Hi; 

t/imij 

1 set Wci 

ilors. 

CISH PK 

.sltlon 

registered t»y more than 50 |)er.%ons who 

crowded Into their meeting room In the 

Hickory township fire hall Intent on blocking 

the measure. 

Members of the board ruefully admitted 

later the action was unconditional and they 

indicated no new attempt would be made to 

revive it at this time. They added that they 

knew of no substitute mea.sure which would 

be offered in place of the Ill-fated amusement 

tax. and said, "We'll Just have to get along 

on what we have." 

Opposition to the proposed amusement tax 

was lead by Chris Lampros. owner of the 

Hickory Drive-In; lATSE Local 101. and 

owners of two golf courses and a recreation 

enterprise. They u.sed newspapers, contacted 

patrons and appeared In strength at the meeting 

of the township supervisors. They reiterated 

the biggest objection to the tax was Its 

di.scriminatory nature. More than a score of 

property owners told the board members that 

they did not want an amusement tax. 

Questioning the needs for funds, the property 

owners told them they would rather see 

a per capita tax levied against all residents 

rather than imposition of the burden on the 

enterprises alone. 

Following the scrapping of the proposed 

tax, the businessmen published an open letter 

in newspapers to thank residents of the 

township for the wonderful support during 

the controvery and to congratulate the township 

supervisors for not adopting the proposed 

local amusement tax. 

Brownsille, Pa., Rescin(ds 

10 Per Cent Ticket Tax 

BROWNSVILLE, PA. — Council members 

rescinded this city's amusement tax last week 

after theatre owners threatened to close their 

houses in February. Appearing before the 

Brownsville council were owners, projectionists 

and other business representatives. Officials 

of the Fayette Amusement Co., operator of the 

Brownsville theatres, said the theatre would 

have to be clo.sed and employes laid off unless 

they were relieved of the 10 per cent amusement 

levy. They had staged an active campaign 

all year to have the tax removed. 

About two months ago Brownsville entered 

a suit to collect amu.sement taxes from the 

Fayette Amu.sement Co's Plaza, estimating 

that from April to the end of September the 

theatre owed the political subdivision $2,912.11. 

The exhibitors said that the two other local 

theatres had been closed for a number of 

months, mostly as a result of the local 10 

per cent amusement tax and the federal tax 

of 20 per cent. 

Tax Removal Plea Is Made 

By Washington Showmen 

WASHINGTON, PA.—More than a week 

ago city council readjusted its 1953 budget 

ordinance and cut anticipated revenue from 

the city's 10 per cent amusement tax in half. 

from 130000 to I15XXI0„ ThU wan not 

factory to William Ba«le. owner of the Baale 

Theatre here, and he returned to ciijr father* 

with an urxent plea for relief. With reprewntatlven 

of Warner-i" SUte and WaAhln«- 

U)n Theatre^ and the Halllday BowUxiu Center. 

Ba.^le pleaded that the amuM-mrnt lax. 

which ha.^ been In effect here for the paat 

five years, be rciclndcd for at least next year. 

He .said that theatrci had to have complete 

relief from the tax In order to remain In 

baslness. 

"We have our back.i to the wail and need 

complete relief from the Lax at Iea.st next 

year. If our bu.slnes.s plcts up. and we anticipate 

this theatre slump will end M)on. well 

be glad to pay the tax again. But aa long ai 

buslne.ss Ls as bad as It Is. we have to have 

more help from you. " Ba-sle told Washington 

councllmcn. 

A spokesman for projectlonlsti said that 

union members realized the slump in the 

motion picture busln&v; and had not requested 

any pay increase for the last four years from 

management. Washington council Is reconsidering 

the matter at budget sessions. 

MEADVILLE. PA— Amu.sement admission 

taxes are In the MeadvlUe city budget for 

$26,000 next year, the same amount which 

was figured to be collected in 1952. City 

council's ordinance which renews the amusement 

tax for another year, will be presented 

on third and final reading December 30. according 

to G. Stanley Maxwell, city clerk. 

TORONTO. OHIO—The two theatres In thu 

Jefferson county city of 7.500 closed for good 

this week. Manos Enterprises directors said 

that a city admission tax has made both 

theatres unprofitable. 

BUTLER. PA—The township of Penn. 

Butler county, has enacted a 5 per cent admi.ssion 

tax. effective on January 1. The 

levy is not all-inclusive, according to W. J. 

Mowry, president of the board of supervisors 

of Penn township. 

UNIONTOWN. PA.—The city of Unlontown 

is renewing its amusement tax for the coming 

year. Adoption of the budget is scheduled for 

December 29. The amusement tax brought in 

$43,865.61 In 1951 and dropped to $37^7637 

this year, ending December 1. 

MONONGAHELA. PA—City council will 

drop its 4 per cent amusement tax and Increase 

Its per capita tax from $3 to $4 per 

year. The real estate tax of 14 mills will not 

change. 

NEW CASTLE. PA. — The toftTishlp of 

Union board of supervisors is enacting a 10 

per cent amusement tax. estimating that it 

wUl yield $5,000 to 1953. School dLstrict of 

Union township for the fiscal year ending 

June 30 collected $6,602.91 in amusement 

taxes. 

McKEESPORT. PA.—City councU is renewing 

its amusement tax for 1953. Final passage 

of the new budget is scheduled for Decemljer 

31. 

^^^^,,cm\oxomcz December 20, 1952 N 43

• 

'Andersen and 'Mermaid' Hold Up Big 

As Other Bway Films Feel Slump 

NEW YORK—Two Tech«icolor musicals, 

••Hans Christian Andersen" and "Million Dollar 

Mermaid," both holdovers, continued to 

do smash business while three new color 

films, "Stop, You're Killing Me," "Hangman's 

Knot" and "The Raiders," had just average 

opening weeks during the pre-Christmas 

slump when, except for weekends, patrons 

are more intent on Christmas shopping than 

filmgoing. 

••Andersen," which is in its third week at 

both the Criterion on Broadway and the 

Paris on the east side, was very little below 

the first and second weeks while •Million 

Dollar Mermaid," coupled with the Radio 

City Music Hall's annual '•Nativity" stage 

pageant, was above the strong opening week. 

"Forbidden Games," highly-praised French 

film, gave the Little Carnegie Theatre its 

best gross since '•Ra.sho-Mon," which opened 

the new theatre during last Christmas week. 

The other pictures which held up well were 

all art house films. "The Pi-omoter," in its 

seventh big week at the Fine Arts, "Limelight," 

in its seventh week at the Trans- 

Lux 60th Street, and '•Under the Red Sea," in 

its fourth week at the Beekman. •'The White 

Line" did so well at the Cinema Verdi that 

it also opened a run at the Baronet Theatre 

December 11. 

Only three new films, •'Pony Soldier," 

••Torpedo Alley" and another Italian film, 

••Two Cents Worth of Hope," opened during 

the week but at least eight new pictures will 

open in the few days before Christmas. 

(Average Is 100) 

Astor— Limelight (UA), 8th wk., continuous 1]0 

Boronet—The White Line (Lux) U 

Beekmon—Under the Red Sea (RKO), 4th wk... 110 

Broadway This Is Cineroma (Cinerama), llthwk. 

reserved seats . 

] ^f 

Capitol—Because of You (U-l), 2nd wk 9^ 

•. • 

Cinema Verdi—The White Line (Lux), 2nd wk 110 

. 

Criterion Hans Christion Andersen (RKO), 3rd 

'^'^ 

y,k 

Fine Arts—The Promoter (U-l), 7th wk \v'^° 

55th Street Life Begins Tomorrow (M-K), 4th 

Globe—konsos City Coiifidentioi (UA), 3rd wk 110 

Guild Leonordo da Vinci (Picture), 4th wK 05 

Little Carnegie Forbidden Games (Times) 140 

Loew's State Hangman's Knot (Col) HO 

Mayfoir-The Thief of Venice (20th-Fox), 3rd wk. 95 

Normandie To Have and Hove Not (WB), revival 95 

Poloce The Raiders (U-l), plus vaudeville .... 1 05 

Paramount Stop, You're Killing Me (WB), plus 

stage show ]l^ 

Pans Hans Christian Andersen (RKO), 3rd wk...t50 

Radio City Music Holl Million Dollor Mermaid 

(MGM), plus Christmas stage show, 2nd wk...l45 

Rivoli The Snows of Kilimanjaro (20th-Fox), 13th 

wk 100 

Roxy—Closed until December 22 

Sutton—The Four Poster (Col), 9th wk 100 

Trons-Lux 52nd Street — O. Henry's Full House... 

(20th-Fox), 9th wk 100 

Trons-Lux 60th Street Limelight (UA), 8th wk...llO 

Victoria Breaking the Sound Barrier (UA), 6th 

y„k 

1 05 

World—Streets of Sorrow (Union), 4th wk 90 

Winter's Worst Storm Slaps 

At Grosses in Buiialo 

BUFFALO—The worst storm of the winter 

hit Buffalo over the weekend and anyone 

who was at home stayed there. The Para- 

mount did fair with "Cattle Town" and the 

century got a little business with "Tarzan's 

Savage Fury." The Lafayette was off with 

"Horizons West." 

Buffalo—The Prisoner of Zenda (MGM), 4 days, ^^ 

Center— Battle 'Zone' (AA),' 5 'days, 2nd wk 75 

Cinema—The Quiet Man (ReP). 2"^ wk 80 

Century—Torian's Savoge Fury (RKO) »= 

Lafayett

\i% THE SPUT-APCRTURe TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 

"ry-i 

Here you see the reproduction of a split aperture test 

between CENTURY projectors end ordinary projectors. 

ilisiO 

the CENTURY half of the screen proves CENTURY'S 

superiority—it's alive and it sparkles. 

The other half of the screen (an ordinary projector) 

is dull and uninteresting. Moke this test in 

your own theatre and be convinced—change to 

CENTURY projectors for bigger box office returns. 

CENTURY projectors were the choice for 

Cinerama, the new spectacular "3 dimensional" 

motion pictures. You have much to gain by using 

CENTURY Projection- and Sound. 

See your CENTURY dealer for a demonstration. 

%e!ltu}l CENTimY PROIKTOR CORPORATION, NEW YORK, N Y. 

SOLO BY 

AMUSEMENT SUPPLY CO. 

341 West 44th St. 

New York 18, N. Y. 

ALBANY THEATRE SUPPLY CO. 

443 North Pearl St. 

J. F. DUSMAN COMPANY 

Albany 4, Ne« York 

12 East 25th St. 

Baltimore 18, Morylond 

PERKINS THEATRE SUPPLY. 

SOS Pearl St. 

BuHolo 2, Ne« York 

LITTLE 

MACHINE CO. 

1114 Cen.-ral Ave. 

Charleston, West Virginia 

INC. 

iOXOFnCE December 20, 1952 

45

Sousa, Clifton Webb Are Honored 

At Elaborate Lambs Club Party 

BROADWAY 

Tames E. Perkins, managing director of allJ 

Paramount offices in Great Britain and] 

northern Ireland, arrived on the Queen Mary { 

December 13 for a three-week visit to confer' 

. . . 

with home office executives. Rita Hayworth 

1 

was also aboard H. B. Allinsmith. formerly 

managing director of Westrex Corp., 

subsidiary. Western Electric Co., Ltd., wh 

has been in charge of the company's activi-.< 

ties in Great Britain and Ireland for the(| 

past three years, is back in the U.S. . . . W11-. 

liam F. Rodgers, MGM vice-president, le 

for a Florida vacation December 14 . 

Albert Lewin, MGM producer who will makeil 

"Saadia," planed to London to complete cast-f 

ing before heading for French Morocco, when 

the picture will be filmed. 

Seen at the Lambs' club party, left to right: AI Lichtman, Clifton Webb, Ralph 

Bellamy and Robert Weitman. 

NEW YORK—More than 100 men prominent 

In the entertainment world, business 

and the armed forces gathered at the Lambs' 

club Sunday (14) to honor John Philip Sousa, 

one of the founders of the organization, with 

Clifton Webb as guest of honor. Webb portrays 

Sousa in the 20th Century-Fox picture, 

"Stars and Stripes Forever." 

A plaque dedicated to the famous band 

leader was unveiled in the club library. 

One of Sousa's batons was given to Webb 

All-Sousa Band Program 

Set for Roxy Opening 

NEW YORK—The U.S. Marine band will 

present an all-John Philip Sousa concert 

Monday (22) on the stage of the Roxy Theatre 

in ceremonies attending the reopening of the 

theatre.. Its entrance will be telecast nationally 

by the American Broadcasting Co. 

The feature picture will be "Stars and Stripes 

Forever," 20th-Fox. 

Work was scheduled to be completed at the 

weekend on enlargement of the Roxy stage 

to accommodate an ice show. About 5,000 feet 

of neon tubing in four colors was being 

installed under the ice surface, besides 3,000 

feet of ultra-violet tubing to provide special 

effects. National Theatres, which now controls 

the hou.se. also was improving the marquee. 

The neon tubing will cost about $38 000 

and all lighting innovations about $45,000. 

The first "Ice-Colorama" show has been 

titled "Crystal Circus." 

and a citation was awarded to 20th-Fox by 

the U.S. marine corps, represented by Brig. 

Gen. V. J. McCaul, director of public information. 

Others present included Winthrop Rockefeller, 

District Attorney Frank Hogan, Commissioner 

Walter Shirley. Fire Commissioner 

Jacob Grumet, Vinton Freedley, Conrad 

Nagel, Rube Goldberg, Bobby Clarke, Ralph 

Bellamy, Jack Pearl and William Gaxton, 

shepherd of the Lambs. 

SYRACUSE 

fêlebrities invaded Syracuse last week causing 

quite a ripple of excitement for news 

people and TV and radio critics. Thursday, 

Manager Sam Oilman staged a cocktail party 

on the mezzanine floor of Loew's State close 

by the goldfish fountain, refurbished with 

beach sand, where pretty Julie Dorsey, daughter 

of the bandleader Jimmy, displayed some 

eye-filling bathing suits she wears in the 

film, "Million Dollar Mermaid." Then, with 

Harry Unterfort and his Hollywood U-I promoter 

doing the honors for the "John Brown's 

Body" staff and Tyrone Power, there was a 

Friday preview of Power's film, "T!ie Mississippi 

Gambler," at the Strand before a 

luncheon at the Hotel Syracuse. Power answered 

questions about Raymond Massey, 

Miss Judith Anderson and himself. It was 

Power's first look at the film and he in turn 

invited criticism. 

Jean Renoir, director of "The GoldenJ 

Coach," Anna Magnani's first English-speak-i 

ing picture, made in Rome in Technicolor,! 

flew in from Paris via Pan American Airwaysfl 

and left for Hollywood December 17 to negotiate 

an American release. He spoke Decemh 

15 at the Cinema 16 showing at Central! 

Needle Trades auditorium . . . Kay Walsll,« 

British actress who made "Young Bess" forjj 

MGM in Hollywood, planed back to London 

December 13 . . . Jose Ferrer, flew in fron 

Europe December 15 for a short stay in Ne 

York before going to Hollywood to attes 

the Academy award pre-release opening 

his "Moulin Rouge" in Los Angeles December 

23. John Huston, director of the pictured 

and Colette Marchand, Parisian ballet starJ 

who makes her screen debut opposite Ferrer^ 

planed in from Europe December 1 and 

also attend the Hollywood showing. 

Richard Condon, RKO director of advertis-j 

ing, publicity and exploitation, returned De-| 

cember 17 from Washington, where he dis-|, 

cussed plans for the opening of "Never Wave 

at a WAC" with army officials . . . David 

Golding, director of advertising and publicit; 

for Samuel Goldwyn, got back from Florida 

where he set the opening of "Hans Christian 

Andersen" for Christmas day in Mia 

Beach and left for Hollywood for meetir 

with Goldwyn on the west coast opening atj 

the Beverly Theatre December 26. 

WANTED: 

Manager and buyer, also need a projectionist. 

New Drive-in to open soon. 

Good salary and bonus. Write regarding 

salary and experience. Held confidential. 

Sunshine Construction Co. 

*i*mumum 

Key West, Florida 

All 8 Majors Will Close 

For Long Xmas Weekend 

NEW YORK— All eight major companies, 

MGM, Columbia. Paramount, RKO. 20th-Fox, 

U-I. UA and Warner Bros., will be closed 

for a 

long Christmas holiday weekend, starting 

Wednesday evening, December 24, until 

Monday, December 29. RKO Theatres and 

Theatre Owners of Ajnerica also will be closed 

for the long holiday weekend and several 

other companies and organizations are expected 

to follow suit. 

To date, only MGM and 20th-Fox have 

.scheduled closing for the long New Year's 

wiekend, starting December 31 and continuing 

to January 4. 

BOXOFFICE

' 

i 

. . Moe 

. . Oscar 

. . Ike 

. . MGM 

. . Mike 

•Mtt; 

tuber 

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inTect. 

Bericani-;, 

SI-' 

back tote I 

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lortstayi: 

food to v. 

Angeles to 

)r o! ttie p. 

m ball!! 3 

oppite Ff 

fflberlait; 

ectorolate 

on, 

retuniio 

B, wliere h- 

lof'NevK" 

! Color!* 

liii'tii'"'-'! 

Free Show for Tent 13 

In H.S.Jacobs' Wynne 

PHILADELPHIA—Not thai anyone seriously 

doubted It, but ii local motion picture 

theatre owner has demonstrated that show 

people have hearts as bin as circus tenUs. 

Harry S. Jacobs, who operates the Wynne 

Theatre, has offered the use of the theatre 

for his favorite charity, the heart fund of 

Variety Tent 13. with no strlnKs attached. 

The 1.600-seal house will be thrown open to 

the public Monday night i22t with Jacobs 

Offering a sneak preview of a top Hollywood 

film and several local variety acts on his 

small stage. 

No admLssion will be charged. A Jug will be 

placed In the lobby and patrons may contribute 

as much or as little as they wLsh. 

Jacobs, 

a former automobile man who entered 

show business last August when he 

bought the Wynne, has authorized Manager 

David Rubin to go all-out In publicizing the 

I'vent to insure a capacity turnout for the 

charity. Regular patrons of his theatre will 

be reminded via tape recording of the date, 

and numerous radio and television personalities 

in the city have promi.sed to plug the 

event. 

The theatre doesn't plan to alter its schedule 

of two shows a night. Jacobs will not 

deduct expenie. or rental money for the 

evening. 

Jacobs, who joined Variety Club when he 

took over the Wynne, is noted locally for his 

philanthropic work. He has been active lately 

In promoting the club's camp for handicapped 

children. 

Two Pa. Distributors Named 

CHICAGO—Irwin S. Joseph, president of 

Essanjay Films, Inc., here, has appointed two 

new zone managers. Jack H. Harris of Jack 

H. Harris Productions, Philadelphia, was 

named zone manager in that area and Lewis 

Hanna of Hamia Theatre Service, Pittsburgh, 

was named Pittsburgh zone manager. Harris 

and Hanna will handle "Because of Eve" exclusively 

in those territories. 

Cowan has been with 

Phil Cowan to Davis Associates 

NEW YORK—Phil Cowan has been named 

director of advertising, publicity and exploitation 

for Arthur Davis Associates, distributors 

of foreign pictures. 

Eagle Lion Films. United Artists and Kenyon 

& Eckhardt. The company lineup includes: 

Rosselini's "The Seven Capital Sins," Vittorio 

De Sica's "Hello. Elephant" and "Behavior of 

the Sexes": "Voice of Silence." "The Minute 

Df Truth." "Beauty and the Devil" and 

"Father's Dilemma." 

PLAY SAFE... 

NEXT TIME USE 

^r. 

^ndQn 

r lU) t. WtilSN

. . David 

. . Matt 

. . Charles 

ITTSBURGH 

XT L. "Doc" Wadkins, Manos circuit booker, 

retires as president of the Latrobe Chamber 

of Commerce at the end of the year. He 

has been associated with the Manos for 16 

years . Kimelman, Paramount manager, 

attended a company meeting in Philadelphia 

last week . . . Bob Folliard, RKO 

executive, conferred with Manager David C. 

Silverman . Ray, Paramount shipper, 

reported back on the job this week after an 

absence of several weeks during which he 

convalesced from an operation. 

Fred Fisher, Bellefonte manager for the 

Midstate circuit, in cooperation with the 

Chamber of Commerce, presented free shows 

for kids at the State (13) and the Plaza (20) 

Mrs. Robert Caskey, wife of the Paramount 

salesman, suffered a heart attack early this 

week . . . Warner circuit house managers held 

their holiday party Tuesday (16) in the 

Warner clubrooms . Baron was 

here exploiting Columbia's "Invasion, U.S.A.," 

. . Around 1,600 admissions 

. . Merle Arnold has reopened 

. . . Sid 

... Ed Kelley, 701 Brownsville Rd., veteran of 

the industry who has been in poor health 

and confined to his home for a number of 

years, would like to hear from oldtime friends 

. . . James Retter, Warner salesman, was 

hospitalized here for several weeks for a 

checkup and treatment . 

were registered at the J. P. Harris 

here the evening (11) of the Met's closed 

circuit telecast of "Carmen." Opinions were 

divided on the electronic performance, but 

there was a general agreement that it was 

a start, an opening of a new field in entertainment 

. 

the Circle Theatre at Bobtown 

Zins, Columbia exploiteer from Washington, 

D. C, was a visitor this week. 

with several screenings for armed force units, 

civilian defense officials. Red Cross, etc. Onesheets 

will be posted on 350 army recruiting 

boards and 200,000 tabloids will be distributed 

in behalf of first run openings in 35 

theatres here, with "Rainbow 'Round My 

Shoulder," starting January 11 . . . Jack 

EUstrom has resigned as a salesman with 

Columbia here and is joining the booking organization 

at WB . . . Columbia employes 

held their (Christmas party the evening of 

December 15 at BUI Green's night club . . . 

The Roosevelt Theatre at Republic has cut 

admis.sion prices. 

The Pittsburg^h Ladycops choral group of 

50 sang ChrLstmas carols on stage at the 

Warner Theatre (17) prior to the premiere 

•iv;(«ii%!^-"'^^: 

SAM FINEBERG | 

TOM McCLEARY 

| 

JIM ALEXANDER 

| 

84 Van Broom Street 

| 

PITTSBURGH 19, PA. I 

Phone Express 1-0777 I 

^>ôvin Art BtHtr Than E»tr • Hoy*! Your EquipnuntTJ 

. . . 

of "April in Paris," feature of the annual 

Press Old Newsboys show for the fund campaign 

for Children's hospital . . . Francis 

J. Guehl and Peter Quiter are co-chairmen 

for the kiddy Christmas party at the Variety 

Club (21) ... Fred Serrao, manager of the 

Circle at New Kensington, and Santa Claus 

were pictured on page one of the Daily 

Dispatch (12), prior to the Jaycee Christmas 

party for needy children at the theatre 

B. F. Moore, Warner circuit's main line district 

manager, and family were vacationing 

in Florida. 

. . . E. 

A circuit booker recently purchased a television 

set and after a week or so of viewing 

he told us: "I should have had a TV 

receiver long ago, for now I see what's going 

on, what's right and wrong in my opinion 

regarding scheduling and booking. Giving 

attention to TV programming should 

Kenneth Rennekampt, 

assist 

me in film booking 

president 

WKRZ, is 

of Oil City radio 

applying for UHF television 

station 

channel 

64 . . . Closed throughout the summer 

months, the West at West Aliquippa was 

renovated for reopening Christmas day, according 

to Abe Rothenstein, proprietor. 

. 

The Majestic at Butler closed temporarily 

two weeks ago . . Dipson's at Bradford and 

the Park at Meadville recently featured the 

WWVA Jamboree on stage . . . Amusement 

tax collected at New Castle to December 1 

amounted to $30,942.31. Of this sum $26,788.54 

was realized from the sale of tickets of admission 

to theatres, and $2,586.22 was paid 

as city tax for football and other sports . . . 

If the borough of Blawnox knocks off its 10 

per cent amusement tax, the Maryland Theatre 

there may be reopened by Harry Rachiele 

... A. P. Way, DuBois exhibitor who is entering 

his 57th year in show business as a 

theatre owner and manager, is expected to 

visit Filmrow within the next few days and 

shortly thereafter he will depart for his 

winter headquarters at St. Petersburg, Fla. 

Bill Shirley, 83, was here exploiting "Outpost 

in Malaya." Veteran of the old vaudeville 

days, he was secretary to the late and 

beloved Harry Davis, pioneer in moving 

pictures here, more than a half century ago. 

The MGM exchange has been repainted, 

the lighting system improved and new carpets 

have been laid in the offices of John 

J. Maloney, district manager, and Ralph 

Pielow, branch manager . . . David Kimelman, 

Paramount manager, recently introduced Dick 

Morgan, Allied's new secretary here, to local 

exchange managers and bookers . . . Ted 

Gorris, manager of the Star at Glassport, an 

astronomy student, departs after the first of 

the year for Los Angeles where he has enrolled 

at UCLA . . . Pioneer exhibitor Ben 

Burke is very ill, blind and in need of assistance. 

If any oldtimer can give a little 

help at this season, it will be appreciated. 

Contact Bob Kllngensmith, BOXOFFICE representative 

. . . Danny McKenna vacationed 

last week from duties at the Warner circuit 

publicity department office . . c;hristmas 

. 

day marks the first aniversary of the foreign 

film policy at the Squirrel Hill Theatre. 

Cake and coffee will be served in the lobby. 

The "Blackbeard the Pirate" TreEisure hunt 

winner, Mrs. Margaret V. Ricei Avalon, received 

a week-long holiday for two in Hollywood 

. . . Harriette Rubenstein, secretary 

to MGM's assistant manager. Max Shabason, 

goes off the payroll December 24 and on 

January 4 she will be the bride of Jerome 

The M. A. 

Libenson of Wilkes-Barre . . . 

Silvers and daughter Barbara are vacationing 

at Miami Beach . . . Jack Ralph jr. of Irwin 

has succeeded George Eby as Harris Amusement 

company controller. Eby is opening 

his own tax consultant office in the Oliver 

building . . . "Because of Eve" was given its 

initial Pennsylvania showing here at the Art 

Cinema. Hygiene commentator Alexander 

Leeds is appearing in person with this picture 

which is exhibited for women only at 2, 4:30 

and 7 p. m., and for men only at 11:30 a. m. 

and 9:30 p. m. "Because of Eve" is distributed 

from the Hanna headquarters here. 

Penn and Victor Leases 

Sold to Pittsburgh Firm 

NEW CASTLE, PA.—The leases of the 

Penn and Victor theatres here were transferred 

December 10 by the Mirisch Bros, of 

lid I 

g if 

SiK,! 

Mitli 

[»I(J Jliclii 

fflnTneati 

W, E, J. 

rffledtoml 

[TjiaiKr. 

teiliiectois 

operal 

Milwaukee to Norbert Stern and associates 

iRKO;, 

of Pittsburgh, operators of Assoeiated Drive- 

:îi, 

In Theatres. Ernest and George Stern of the 

Prepe 

outdoor circuit stated that Louis Lutz hasbeen 

retained as manager of the local theatres. 

The Penn will be newly seated and 

other improvements will be made in a modernization 

sephSu 

program. 

The newly organized P. D. Moore Theatre 

Service here has been named film buyer 

and booker for the Penn and Victor theatres. m oflicf 

Lutz states that refurnishing of the two theatres, 

iiitlor0! 

from marquees to stage walls, are a fork brani 

part of the plans, with air conditioning ofi ^lll(}.i 

the Penn to follow before summer. The Vic-i 'Mkc. 

L7 

L Beri 

tor was air conditioned two years ago. lU sswlyb 

addition to the outdoor circuit of theatreSi^bliyiiiK 

Associated operates one other indoor house,! 

! ioiie off 

the Grant, at Millvale 

Leases Theatre at Mather 

MATHER, PA.—Carl Chieves has leasecl 

the Family Theatre here. The former proprie-t 

tor was Camillo Cionni, manager of the 

Blue Moon Drive-In at Wellsburg. 

Complete Sound and Projection Service 

ATLAS THEATRE SUPPLY 

Gordon Gibson, Mgr. 

402 Miltenbcrgtr St., GRant 1-4281, Pittsburgh, Pa. 

MOTIOGRAPH — MIRROPHONIC 

mt for 

Pi 

Mil the Si 

aiClu 

^ top.}: 

if 

Ket 

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clut, 

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Wy, 

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««r.t 

JlonnCLfM^ 

PROJECTOR CARBON COMPANY 

319 First Ave. Tarentum, Pa. 

Telephone: Tarentum 2341 

PRODUCE A BETTER LIGHT 

IN ANY SIZE THEATRE OR 

DRIVE-IN . . . MORE ECONOMICALLY! 

CARBONS, INC. • BOONTON, N. J. 

|i«fit 

December 20, 196

irideoij,. 

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n and 

asau 

issojiatedte 

orft Stent!: 

Louis 

lull 

il tlie local a 

lewlf 

sestei 

naiie in I 

), Moore Ei 

lined film 1: 

,d Victor It! 

(Of the tit:: 

taje 

rannier, 

!o 

wjl', I' 

'^ 

years «r 

iciiit of til*' 

New York branch manager by General Sales 

Itfanager B. G. Kranze. The branch managership 

had been vacant. Sugar joined United 

Artists early last year. He has been in the 

Industry since 1935 when he entered the Rehtrindwta 

itMathe 

f 

Elect Dewey Michaels 

Tent 7 Chief Barker 

BUFFALO—Dowcy Michaels, Kciicral 

miuiagcr 

of Michaels Tlieatrcs, opank 

Carroll, MGM head booker; Leo Greenfield, I'niversal manafrer: Georife H. Schenrk. 

Tristate .Automatir Candy Corp. manager: attorney Jack Olshan.sky. former partowner 

of the Colonial; Joe Saperstein. Fabian buyer and booker: Dave Marks, 

president of Fort Orange Radio Distributint; fo. Schenrk remains as secretary of 

Variety Tent 9 for 1953 and the others are members of the new crew. 

lOXOFnCE December 20, 1952 49

.i i I 

' 

Publicity and Public Relations 

Different, Bergman Tells Ampa 

NEW YORK—The difference between publicity 

and public relations and how both apply 

to 

the film business was discussed Thursday 

(18) by Maurice Bergman, 

director of public 

relations for Universal 

International, 

before the Ass'n of Mo- 

,_^ ^~^^^— 

t'on Picture Advertis- 

'. '* K^K^m ers advertising class. 

Other speakers were 

Arthur De Bra. director 

of the community 

service department of 

the Motion Picture 

Ass'n. and Gordon 

Maurice Bergman 

White, director of the 

advertising code administration 

of the MPAA. 

"Publicity." Bergman said, "either sensibly 

or inordinately, attempts to excite the public 

to an idea which will either sell something or 

somebody. 

"Public relations, on the other hand, attempts 

to create an impression reflecting the 

philosophy and belief of the particular enterpri.se 

or individual. 

"Our industry has the distinction of being 

the only one that gave away its merchandise 

during World War II. There was very little 

publicity about this, but there was a great 

deal of public relations." 

Bergman said he thought this industry 

should conduct organized campaigns when it 

is embarrassed by agitators in Congress or 

becomes the target of pressure groups, because 

there are more pressure groups with "pet 

peeves" than ever before. 

One of the major public relations problems, 

he .said, "occurs when we try to reconcile 

the desire to the glamorous with the effort 

to be conventional and typical of American 

business. 

"In other words, in publicizing the thing 

that interests people in the movies we must, 

at the same time, try to neutralize this with 

the actual facts that we are a solid, substantial 

element of the business community." 

Steel, Copper, Aluminum 

Cut for Film Products 

WASHINGTON — Considerably le.ss steel, 

copper and aluminum will be available for 

manufacture of motion picture and photographic 

products during the second quarter 

of 1953 than has been allotted for use by 

these manufacturers in the first. 

The National Production Authority on 

Thursday il8) announced that makers of 

products to be used in the industry will be cut 

to 3,029 tons of steel, 820,000 pounds of copper 

and 1.106,000 pounds of aluminum in the 

second quarter. 

During the first quarter, NPA alloted for 

these purposes 5.202 tons of steel, 1,276,000 

pounds of copper 

aluminum. 

and 3,101,000 pounds of 

R. Brooks Directs "Canopus Story' 

Richard Brooks has been assigned to direct 

ihi- "U.S.S. Canopus Story" for Metro. It is 

hiisod on the exploits of the navy's submarine 

branch during World War II. 

Counter Drive Is Planned 

To Surprise French Tax 

NEW YORK—Foreign managers of the 

major companies made their first move Monday 

(15) to combat the surprise move of the 

French government in extending its turnover 

tax on unremitted earnings. After a long 

discussion, with Eric Johnston, president of 

the Motion Picture Export Ass'n, presiding, it 

was decided to employ a tax consultant in 

Paris to draw up a counter proposal. The 

consultant will be selected by company representatives 

in Paris. 

The decision of the French government, announced 

the previous week, followed on the 

heels of a new Pranco-U.S. film pact and 

was a disappointment. It was a source of 

concern here because it made the tax retroactive 

for several years and would probably 

cost the majors several million dollars. A 

protest is being filed with the State Department. 

Speaking on Japan, Johnston told the foreign 

managers that Richard T. McDonnell, 

MPEA representative there, had been hampered 

by a change in government in his assignment 

to obtain remittance on frozen 

earnings. McDonnell has been in Tokyo for 

a much longer time than was originally expected. 

No date has been set for his return. 

Irving Maas, MPEA representative, was 

scheduled to return from the Far East by 

the end of the week. He has been working 

on a new import license agreement with the 

Japanese and studying business conditions and 

restrictions in neighboring countries. 

New TV Merger Provides 

Full Program Service 

NEW YORK—Something new has been introduced 

to the television production field 

a company designed to furnish distribution, 

production and financing. The organization 

results from a merger of Gross-Krasne Productions, 

Inc., and Studio Films. Inc., with 

United Television Programs, Inc. 

Wilson M. Tuttle, who resigned recently as 

vice-president in charge of radio and television 

for Ruthrauff & Ryan, is the president. 

Gerald King is board chairman and 

Milton Blink is executive vice-president. The 

latter two were co-founders of United Television 

in 1950. Ben Frye is vice-president in 

charge of sales. 

Gordon to Take on Foreign 

Films From Regent List 

NEW YORK—Gordon Films, Inc., headed 

by Richard Gordon, which has been handling 

distribution of British-made pictures 

for theatre and television use in this country, 

has closed a deal for adding foreign language 

films to its list. The agreement is with 

Regent Film Distributors, Ltd., of Great 

Britain, distributors of non-English language 

films. 

Regent operates on a large scale with a 

west end house. New Gallery, as its showcase. 

Gordon will not handle the distribution, 

but will make individual deals on each picture 

for the American rights. 

U-I Lines Up Drive 

In 38 Countries 

NEW YORK— Universal-International 

will 

start an 18-week sales competition in 38 

countries December 28 to mark the completion 

of 33 years of service by Al Daff, executive 

vice-president of Universal Pictures and president 

of its foreign subsidiary, Universal International 

Films. 

Three trips to New York or any other city 

chosen by the winners will be awarded to 

managers in the Latin American, Par Eastern 

and European divisions. All staff members in 

the winning country will receive three weeks' 

salary. Other prizes are two weeks' salary to I 

U-I managers and staff members in second! 

place territory and one week's salary in the. 

third, fourth and fifth ranking territories.' 

The winning divisional supervisor will receive 

a silver trophy. 

Ben Cohn, a foreign department executive, 

will be captain of the drive. Territories taking 

part include: Argentina, Australia, Belgium. 

Brazil. Burma, Chile, Columbia, Cuba, 

Denmark, Ecuador, Egypt, Formosa, France, 

Germany, Great Britain, Greece, Holland,i 

Hong Kong, India. Indonesia, Isreal, Italy;, 

Japan, Mexico, Norway, Pakistan, Panama,] 

Peru, Philippines, P>uerto Rico, Siam, Singapore, 

Spain, Sweden, Switzerland, Trinidad, 

Uruguay and Venezuela. 

Daff joined the company in March 1920 as 

a booker and salesman in Australia. 

Five Actor Unions Again 

Discussing Merger Plan 

NEW YORK—A merger of aU five actorJ 

unions under the head of the parent organiza-J 

tion, Associated Actors and Artists of Amen 

ica, is again being discussed by representative 

and is a possibility for late in 1953, accordi] 

to an official of Actors Equity, one of the 

five unions. The others are: American FedH 

eration of Radio Artists, Television AuthorityJ 

Screen Actors Guild and Screen Extras Guild.! 

Although the two screen unions recently! 

refused to join in a proposed five-branch mer-: 

ger, they would be wiUing to accept a "re-i 

vi.sed" amalgamation. The merger would give 

performers a single union card and a singU 

set of 

dues, regardless of the number of the-i 

atrical fields in which they were active. 

In the projectionists' union field, officia 

of the Motion Picture Machine Operators,^ 

lATSE, Local 306, ai-e considering increase 

demands for members handling large-screenj 

telecasts, but only if further Metropolita 

Opera broadcasts are .scheduled, according 

a Local 306 official. The Guild Theatre, Nevi 

York City, charged a $7.20 top for the recentj 

"Carm.en" telecast. 

Skouras Speaks in London 

On Far East Market 

LONDON—Opportunities for :i "fabulous" 

market for American and British pictures inl 

Japan and a rapidly expanding market lll| 

Indonesia and India were outhned by Spyro 

P. Skouras, president of 20th Century-Fox.l 

to executives of the J. Arthur Rank Organization 

at a luncheon given by the Circuits! 

Management Ass'n December 18. 

"Theatre television is the greatest hope inl] 

the domestic market and will increase then 

atre receipts to three times what theatresfj 

have done since the end of World War n,'l( 

Skouras predicted. 

ken 

IS amiia. 

F«f Sai!. 

irtlicrel: 

'aaiif,. 

' 

Wues, 

^ teEen 

*str 

Fie-, 

BOXOFFICE :: December 20, 196S( 

flOTFlcj

ke 

ffl*-': 

I 

; 

Meantime 

' 

llolliiuood 

ati;;. 

MEWS AND VIEWS OF THE PRODUCTION CKNTER 

Office— Suite ::. llolluiiood Blvd.: Ivan Spear. Wrstrrn Mtinuoeri 

^Major TV Nets Join 

in Appeal to NLRB 

toent (K; 

Tentafi; 

. Aiistijh 

,Jor 

'mosa, te 

5reece, Hi 

'A Isteal :,! 

CO, San 

iliEd, 

uMarcMai 

LllSI 

:ers, 

ii a live 1, 

parent oise: 

Artists ol ,t 

lynpresei;::" 

Jlnematographers. 

n 1)5J, «Kuity, 

one c: 

itoerica:' 

alsionABti: 

ieiEstKG. 

imiOBs rfs 

five' 

to a 

lerserwoiil'- 

aid and I 

joimiberc';'.; 

were actiii 

m oa ecretary-treasurer. 

field, 

• • • 

Opffi" 

cliiiie 

ideriig 

iB»i 

Sulld's 

ling laife-s 

to Metroji: 

jed,ac«irfc 

lildWatif^ 

jpfortiieliondot 

or such by Hollywood is 

*- 

for a 

Hitishpifis 

jidins 

iiilineiili!' 

CenW 

(th 

iiirRai*'^' 

Cr' 

the 

1 ty 

(ill. 

t? 

, greatest 

rilincrei*' 

what i^ 

es 

HOLLYWOOD—Joining the Screen Writers 

uUd in its jurisdictional dispute with the 

levlsion Writers of America, the three 

TV networks—NBC, ABC and CBS— 

,ve a,sked the National Labor Relations 

rd to dismiss a TWA request for certification 

as bargaining agent for scriveners emiloyed 

on video network shows. 

Norman Greer, NLRB representative, ruled, 

lowever. that the motion to dismiss must be 

icted upon by the labor board as a whole, 

rhe networks were joined in the petition by 

he SWG and the Authors League of America, 

rhlch contend that a contract between the 

letworks and TV writers already exists. 

the SWG named committee 

^ ;hairmen to work with its new slate of offiheaded 

by President Richard Breen. 

Retiring after 40 years behind the cameras, 

^thur Miller was given a testimonial dinner 

ilonday (15) by the American Society of 

Miller's first photographic 

issignment was "The Perils of Pauline." 

Industry and labor trustees of the health 

md welfare plan recently adopted have ap- 

Minted Ted Ellsworth, business agent of 

ATSE costumers Local 705 as permanent adnlnlstrator. 

Roy M. Brewer, lATSE studio 

epresentative, was named chairman for 

953; Marvin Faris, executive secretary of the 

Society of Independent Motion Picture Prolucers, 

will serve as secretary-treasurer, and 

v. K. Craig, MGM executive, as assistant 

As the keynote speaker at the Publicists 

annual Panhandle dinner, subjecting 

ress representatives to a thorough ribbing, 

•roducer Samuel Goldwyn made a plea for 

;ood public relations based on "honesty, inegrity 

and decency," and declared the need 

as great as that for 

nod pictures. Goldwyn was introduced by 

Mgar Bergen and Charlie McCarthy, and 

ther speakers included Dan Thomas, PG 

iresident: Fred S. Meyer of 20th Century- 

"ox, William Goetz of Universal-International 

ad Charles Boren of the Ass'n of Motion 

Icture Producers. 

o Build Planing Mill 

HOLLYWOOD—Bids are being sought by 

Lllled Artists for the construction of a $25,000, 

ound-proof planing mill which will be built 

arly next year on the AA lot on the site now 

ccupied by the studio's lumber yard. The 

lUllding will be erected under the supervision 

I Eugene Arnstein, studio manager. 

Willson M. Tuttle Heads 

Consolidate TV Setup 

HOLLYWOOD Con-solldatlon of United 

Television Programs, Inc., with Gro.s3-Krasne 

Productions and Studio Films. Inc.. ha.s been 

effected, with Willson M. Tuttle b.s the new 

president of UTP and Gerald King as chairman 

of the board. The reorganized firm Is 

being expanded to Include production and 

financing as well as video distribution, and 

will headquarter at the California studios, recently 

purchased by Gross-Krasne. The latter 

will supervise UTP production. 

• • • 

Acquisition of TV and other rights to 16 

British-made features never before shown on 

video has been di-sclased by Sid Pink Associates, 

which will distribute them on a market-by-market 

basis in the U.S. Players in 

the films Include Margaret Lockwood, Edmund 

Gwenn, Neil Hamilton. Patricia Roc 

and Ben Lyon. 

• • • 

With Alan Dinehart producing and Edward 

Bernds directing, filming has been launched 

on a new TV film .series starring Alan Young, 

with Dawn Addams as his leading lady. The 

half-hour subjects are being made under 

supervision of William and Edward Nassour 

for CBS release. 

Musicians Local Renames 

Its Incumbent Officers 

HOLLYWOOD—Incumbent officers headed 

by President John te Groen were re-elected 

by American Federation of Musicians Local 

47. which also voted in favor of a merger 

with Local 767. comprised entirely of Negro 

tunesters. Approval of the merger measure 

was complicated inasmuch as Local 767 recent 

balloted against such a proposal. 

In addition to te Groen. Phil Fischer was 

returned to the vice-presidency and Bob 

Hennon was re-elected financial secretary. 

Opposing te Groen for the top spot was Al 

Marlneau. 

Para. Parleys in LA 

LOS ANGELES—As a followup to the recent 

huddles conducted here by A. W. Schwalberg. 

Paramount Film Distributing president, and 

E. K. O'Shea and Jerry Plckman. vice-presidents. 

Individual sessions with divisional 

branch managers were conducted by George 

A. Smith, western division chief. Smith conferred 

here with Frank Rlcketts. Denver manager: 

Wayne Thlrlot. Portland; Henry Hausteln. 

Seattle; H. Neal East. San Francisco; 

Frank Smith. Salt Lake City, and Al Taylor. 

Los Angeles, concerning new regional merchandising 

and promotion plans. 

'Anderson' 

Premiere 

On Christmas Day 

HOLLYWOOD—To borrow an expre».ilon 

from his own apocryphal lexicon. Producer 

Samuel Goldwyn has Included hLi "Hans 

Christian Andersen" out of Its once-!>chedulcd 

Friday i26> Pacific coast premiere and, 

ln.stead. will open the Technicolor production, 

being distributed by RKO. on Christmas 

day. The change In plans came aiter 

Goldwyn learned that 1.500 requests for premiere 

.seats had been received, more than 

the Beverly Theatre will accommodate Hence 

the Danny Kaye starrer Instead will begin 

its regular prerelease run at the showcaM 

without benefit of klleg lights or other premiere 

trappings. 

• • • 

Allied Artists' "Hiawatha" was given Its 

midwestern premiere Wednesday (17) at the 

State Theatre In MlnneapolLs. .sparked by 

appearances by Yvette Dugay. who stars with 

Vincent Edwards In the Walter Mlrlsch production. 

Arch Oboler's three-dimensional "Bwana 

Devil." currently day-dating at the Downtown 

and Hollywood Paramounts here, opened 

Tuesday (16i at the St. Francis Theatre In 

San Francisco, following which It Is set to 

begin an engagement Tuesday (23) at the 

Madison In Detroit. 

• • • 

A New Year's eve world premiere at the 

Capitol Theatre in Washington has been arranged 

for 

Metro's "Above and Beyond." the 

story of Col. Paul Tibbetts. who dropped the 

first atom bomb on Hiroshima. The picture, 

starring Robert Taylor, was produced, written 

and directed by Norman Panama and 

Melvln Frank. 

• • • 

The British Trl-Opticon three-dimension 

process will be given its U.S. premiere on 

Christmas day at the Telenews Theatre In 

Chicago under the auspices of Sol Lesser, 

who US roadshowlng five short subjects as 

a package. 

Near Charities Goal 

HOLLYWOOD—Only slightly more than 

$80,000 remains to be solicited to put the 

Permanent Charities committee's 1953 fundraising 

campaign over the top. Dore Schary, 

MGM production chief and drive chairman, 

reported that to date 18.864 subscriptions for 

a total of $1,142,262 have been received. The 

goal is $1,225,000. Schary said solicitations 

will continue until every potential donor has 

been contacted. 

lOXOFTICE December 20, 1952 

51

[ 

STUDIO PERSONNELITIES 

Barnstormers 

Columbia 

GENE AUTRY checked in after o three-week personal 

appeoronce tour, during which he covered 20 

cities in 13 stotes. 

Briefies 

Columbia 

Producer-Director Jules White gunned "A Pair 

of Sneakers," o two-reel comedy starring Welly 

Vernon and Eddie Quillon. Felix Adier wrote the 

script. 

Cleffers 

Allied Artists 

"White Lightning" will be scored by MARLIN 

SKILES. 

Warners 

RAOUL KRAUSHAAR wos set as musical director 

on "The Blue Gardenio," which is being produced 

independently by Alex Gottlieb. 

Meggers 

Columbia 

"The Infinite Woman," Edison Morshall's fict ionized 

biography of Lola Montez, has been assigned 

to ROBERT ARTHUR to produce. 

WILLIAM FADIMAN was handed the production 

reins on "The Franz Liszt Story/' celluloid biogrophy 

of the pianist-composer. 

Metro 

"The Ruth Etting Story," based on the career of 

the nightclub ond recording singer, will be produced 

by JOE PASTERNAK. 


ROBERT BASSLER is readying "The Twelve Mile 

Reef," a story of sponge-diving off the Florida coast, 

for a February start. The script is by A. t. 

Bezzerides. 

Options 


Set for one of the femme toplines in "Jclopy," 

Producer Ben Schwalb's new Bowery Boys comedy, 

was MONA KNOX. The megophonist is William 

Beaudine. 

Columbia 

TOMMY FARRELL was signed for "49 Men." Producer 

Sam Katzmon booked SUZANNE DALBERT 

to portray the femme heavy in the picture which 

stars John Ireland and Richord Denning under the 

direction of Fred F. Scars. 

Independent 

Wisberg-Pollexfen Productions signed ROBERT 

SHAYNE and DORIS MERRICK for the top roles in 

"The Neonderthal Man," a science-fiction melodramo, 

which is being directed by E. A, Dupont. 

Universal-International 

Cast as Barbara Stanwyck's daughter in "You 

Belong to Me," the Ross Hunter production, was 

LORI NELSON. The romontic drama will be megged 

by Douglos Sirk. 

Little theatre actor STUART WHITMAN, signed to 

a term pact, will moke his film bow in the Victor 

Mature-Mori Blonchord vehicle, "Prince of Bagdad." 

George Shermon is directing the Albert J. Cohen 

production. 

Warners 

FRANK FERGUSON was signed for o character part 

in the Kathryn Grayson starrer, "The Grace Moore 

Story," which Gordon Douglos is megging for Producer 

Henry Blonke. 

Scripters 

Columbia 

MICHAEL BLANKFORT is penning "River of the 

Sun," from Jomes Romsey Ullmon's adventure novel 

for Producer William Fadimon. 

"The Circle of the Day," from the novel by Helen 

Howe, will be screenplayed by JAY DRATLER as o 

Willifirn Fadiman production. 

Biographer IRVING STONE was togged to write 

'ho screenplay of "The Life of Cosonovo," upcoming 

Villiotn Fadiman production. 

-'' ' mmond," the Kenneth Garnet original, 

n-d for Producer Lewis J. Rachmil by 

Story Buys 

Columbia 

Film rights to the Emile Zolo novel, "The Human 

Beast," were acquired and the property has been 

bonded to Lewis J. Rachmil to produce. 

"High Commond," on adventure story about Canadian 

bush pilots by Kenneth Gomef, was acquired 

and added to Lewis J. Rachmil's production docket. 

Metro 

Acquired and added to Producer Jock Cummings' 

slote was "The Tea House of the August Moon," a 

best-seller by Vern Sneider. It deals with the experiences 

of on ormy captoin assigned to rehabilitate 

a war-torn Okinowon village. 


"Be Prepared," a humorous tome by Rice E. Cochrane, 

was purchased and assigned to Leonard Goldstein 

to produce. 

Warners 

The independent unit headed by John Wayne and 

Robert Fellows purchased "Island in the Sky," o 

novel by Ernest K. Gonns, and inked William A. 

Wellman to direct the action dromo. 

Technically 

Metro 

"All the Brothers Were Valiant" will be photographed 

by GEORGE FOLSEY. 

Warners 

"Calamity Jane" will be photographed by WILFRID 

CLINE. 

DON PAGE will be the assistant director on "Blowing 

Wild." 

Title 

Changes 

Columbia 

"The Velvet Coge" to PROBLEM GIRLS. 

Universal-Internalional 

"Wings of the Vulture" to WINGS OF THE HAWK. 

Stolkin, Corwin, Burke 

No Longer in Gamble Co. 

WASHINGTON—The FCC Tuesday (9) 

decided 

that Ted Gamble's Mount Hood Radio 

and Television could amend its application 

for a Portland, Ore., television channel to 

show that Ralph Stolkin. Sherrill Corwin and 

Edward G. Burke jr. had sold out their interest 

in the company. This reversed the 

decision of the hearing examiner, who held 

that the application could not be amended 

because the deadline for amendments had 

been passed. 

Stolkin. Corwin and Burke, between them, 

owned 43 per cent of Mount Hood's stock, 

the same percentage as that owned by Gamble. 

The Stolkin-Corwin-Burke stock was sold 

to about 30 employes of Portland radio station 

KOIN. operated by Mount Hood. 

Mount Hood is competing for a Portland 

television channel with the company which 

operates radio station KGW in that city. 

Hearings, postponed because of the wrangle 

over amendment of the application, were 

scheduled to be resumed on Wednesday (10). 

but a further postponement was certain. 

'Stooge' Set for New Year's 

HOLLYWOOD—"The Stooge," the Dean 

Martin-Jerry Lewis comedy produced for 

Paramount release by Hal Wallis, will be 

the piece de resistance at special New Year's 

eve shows scheduled at seven local theatres 

the Orpheum. downtown; the Hawaii, Hollywood; 

Crown. Pa.sadena; Picwood and Manchester. 

Inglewood. and the Gage and Van 

Nuys drive-ins. 

Party Given for 65 Ready 

To Leave on GI Tours 

HOLLYWOOD—Film and radio persona; 

I 

j 

, 

ities making overseas trips to entertain G]' '' 

during the Christmas-New Year's seaso: 

joined military brass, leaders of charitabli 

and civic organizatioras and state, county anj 

city government officials Thursday (18) at I 

goingaway luncheon at the California Nb' 

tional Guard armory in Culver City. 

; 

With George Murphy, president of tfcj 

Hollywood Coordinating committee, as chair] 

man, speakers included Dore Schary, MGI 

production chief; James F. Sauter, presider 

of USO-Camp Shows. New York, and. froi. 

Washington. Col. Raymond F. Stone, chief c 

special services, representing the army's adju. 

tant general and Brig. -Gen. Frank Dori| 

deputy chief of information. 

, 

Luncheon was prepared and served by arm, 

^ 

personnel from mobile field kitchens fror] li 

Ft. Mac Arthur. The 48 volunteer stars and Ij 4 

musicians who will carry yuletide greeting, 

to military personnel stationed and hospjj 

talized overseas is the largest project of it; 

kind yet organized by the committee in coj 

operation with the Department of Defens(j 

USO-Camp Shows, army special services an^ 

the army air force. They took off by plan' 

Friday il9i for Korea, Alaska, the Caribbea, 

and the Greenland-Newfoundland area. 

; 

West: Producer Fred Brisson of Independi 

ent Ai'tists, accompanied by publicist Ph 

Gersdorf. returned from a month in Ne^ 

York and Washington, where they draft 

plans for the premiere of "Never Wave at 

i 

WAC." being released by RKO. to be stag" 

late in January in the nation's capital. 

• • * 

West: Francis M. Winikus, United Artist 

advertising-exploitation director, was 

pected in from New York for huddles wiC 

various members of the UA production fam'j 

ily. 

• • • 

West: Harry Cohn. president of Colum^ 

bia. planed out for Honolulu to check pr 

posed location sites for the upcoming fl' 

version of "Prom Here to Eternity." 

• • • 

West: Steve Broidy. president of Allie 

Artists, returned from Chicago, where he at 

tended a COMPO session. 

• • • 

East: Walter Lantz, cartoon producejj 

trained for New York for parleys with tJhome 

office executives on his 1953 prograiril 

He'll also talk with officials of Coca-Cola".j 

export division on a series of two-mlnut 

Technicolor commercial cartoons, which 

dubbed into several languages. 

• « • 

East: Charles Amory, vice-president 111 

charge of west coast sales for Pat he Labora

' 

' 

' 

DENVER—The 

ours 

lOtSlayii;,' 

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reselling 

Salter, fs, 

M, iti 

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i 

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comniittee 

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Btodo: ' I 

Mie 

iiOD of Inc:; 

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leie they i.' 

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t for El ?-^ 

s at Ft. b: 

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war ;: 

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). where f 

cartoon 

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?' 

parleys ''^ 

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that usually get their entertainment elsewhere. 

Ui- 

vite-P"- 

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orlfort*' 

dent of *f:" 

(isssu's"'^ 

Opera TV at Denver 

'Great Experiment' 

Initial .showlnR of Rrnnd 

operu on large-screen television took place 

there lit the Punimount last week when "Ciirmen" 

was taken off the mlcro-wiive as It 

jwBS being produced by the Metropolitan 

Opera Co. In New York, and the result was 

satisfying. The house clo.sed all day. opening 

at 5 for free coffee and sandwiches, 

which were served until the start of the 

opera, 6:30 Denver time. Prices were $2.40. 

)|3.60 and $4.80. and the hou.se gro.s.sed about 

!$3,500. with half going to the arranging company, 

which In turn will settle with the opera 

company. The house placed 1,800 seats on 

i 

sale. 

Patrons were generally satisfied with the 

show. Many of them hunted out John Wolfberg, 

general manager of the Wolfberg Tlieatns, 

owners of the Paramount, and told 

him they would be back for the next opera 

showing, and wanted to know when It would 

jbe. The sound was all that could be asked, 

•the closeups were fine, but the long shots 

left something to be desired, but still good 

enough to satisfy all but the most critical. 

Wolfberg envisions the event as opening 

up an entire new field for the motion picture 

theatre, and an experiment that might 

very well be the very means to get people 

into the film houses for pictures, people 

Dec. 23 Deadline Is Set 

By Booth Local No. 150 

LOS ANGELES—A Tuesday (23i deadline 

has been set by the lATSE projectionists 

ILocal 150 in its dispute with operators of 

the 24 drive-ins in this territory over the 

ilocal's request that iw-o men be employed 

in a booth during first run engagements, 

ner owners have been notified that if 

ement is not reached by that time a 

Ikout will be called. Such notification 

ame from the local's strike committee, 

leaded by John Maynard, Charles Venclll 

.d George Schaffer. 

barter Port Hueneme Firm 

To Rebuild Burned House 

PORT HUENEME, CALIF.—Capitalized 

at 

150,000. the Melody Theatre, Inc.. ha.s been 

tormed by Melvyn C. Kennedy. Floyd H. Edgton, 

Percy E. Smith, William Shoemaker 

id Ralph McKeehan. and state approval 

being sought to sell 5,000 shares of stock 

; a par value of $10 a share. 

The company was organized to rebuild the 

felody Theatre here, which was gutted by 

toe in 1950. 

Flat Top' Trailers on TV 

DENVER—For the first time. Fox Intermountain 

Theatres is using television trailrs 

in promotion of "Flat Top," Allied Artists 

release in color, which opened at the Denver 

ind Esquire theatres. Charles Duer, AA manager 

here, obtained full United States navy 

ooperation in exploiting the opening. 

Amusement industry employes from oil the 48 

tates admitted at no cost tor TB core at WILL 

tOGERS MEMORIAL HOSPITAL. 

80XOFFICE :: December 20, 1952 

THK 

mountain labored and brought forth 

statu.s quo— and Howard HuKhen. 

For two to three wpek.H, Perry Lleber 

and his studio publicity .staff had been under 

orders to ".stand by" to .service a bored prcM 

and a far-from-breathlp.s.s public with news 

about the future ownership and operatlon-s 

of RKO Rodlo. Then, at long laat. came the 

momentous announcement. 

Out of the welter of rumors, huddles, 

minority stockholders suit.s. charges and counter-charges, 

appointments and quick resignations 

came that colassal manifesto, and revealed 

that the status of the time-honored 

company would be pretty much the .same as 

that which prevailed before the widely publicized 

.sale by Hughes of his controlling 

interest to the group, headed by Ralph Stolkln. 

The meat of the communique was to the 

effect that four new directors had been 

elected to the RKO board, including Hughes 

himself; Noah Dietrich, executive vice-president 

and a director of the Hughes Tool Co., 

a director of Trans World Airlines, Inc., the 

National Bank of Commerce of Houston, 

Texas, and a member of the University of 

Notre Dame's advisory board: J. Miller 

Walker, who has been with RKO in various 

capacities for 21 years, including posts as 

vice-president, general counsel and director; 

and Maurice H. Bent, a senior partner in 

the investment firm of Merrill Lynch, Pierce. 

Fenner and Beane. Remaining on the board 

—as the only member who was on the directorate 

set up by the Stolkin interests— is 

Edward G. Burke jr. 

From which it is patent that Hughes and 

his henchmen are firmly re-seated in the 

saddle. True, the Stolkin group still has its 

dollars invested in the outfit, but apparently 

will have little voice in planning its future. 

At the time when Hughes, last September, 

first announced disposal of his RKO control, 

the move was acclaimed in virtually every 

quarter as one that probably would benefit 

the company, its exhibitor customers and the 

motion picture industry as a whole. That was 

because of the doldrums of inactivity, uncertainty 

and damaging litigation and pubhc 

relations into which the firm had descended 

during the latter days of Hughes' generalship. 

Consensus opinion held that RKO had 

no place to go but up. But that was before 

the Wall Street Journal launched its sensational 

expose of certain memt)ers of the 

Stolkin syndicate and the sources of their 

opulence. Then the idea began to grow that, 

perhaps, the no-place-but-up starting line 

had been too optimistically drawn. 

Certainly the weeks of bickering and neartotal 

inactivity did nothing to improve RKO's 

already shaky position. 

But with industry-characteristic malicetoward-none 

attitude, those nightmarish days 

are down the river. RKO Radio can again 

regain the proud and respected place it once 

occupied among major fabricators and distributors 

of motion pictures. In their frombehind-the-goal-line 

start, the members of 

the skeletonized organization have one powerful 

as.set, an impressive lineup of potentially 

profitable pictures—Including Samuel Goldwyn's 

"Hanx ChrtxtUn Andcm^n," Walt DUney's 

new featu "Prtrr 

Pan," Edmund ( ird. the 

Pirate." Independ' 

Uu-ultiid RuMctl 

topllner. "Never V. . WAr " a pair of 

Jean Slmmoiii st.ii.-tr., '*" and 

"Beautiful But Dungrroas. .n Hartford's 

"Face to Face." "Jet Pilot, ullh John 

Wayne and Jonet Leigh, "Thr Hra Around 

Us," a documentary, and tiict 

from other source.s. But t;. .ong 

maintain the march toward .solid pay dirt 

Thot win need money, manpower, slclltul 

production, .smart advertising and publicity, 

all in generous and Immediate quantities. 

Hughes and hU aa.soclate» are In a pasltton 

to make them available For the good of all 

concerned, let It be hoped that they will. 

Kvrr since the clays of "The flrrat Train 

RobbIary Had a Little." 

Rosen's disclosure commanded considerable 

if lurid—attention in the lay prevs, including 

his warning th.it such film names as 

Marilyn Monroe and I^na Turner "will have 

to look to their laurels a.s far as sex goes— 

and with Christine It goes plenty far." Aa 

qunte

. . Proceeds 

. . Janice 

. . The 

ÂN FRANCISCO 

/êrald C. Hardy of Fresno, president, reports 

Hardy's Theatres has reassumed 

the management of the Pulton Theatre in 

Fresno. He said the Pulton Theatre Co., 

which took over the liouse in May with an 

option to purchase, has decided not to exercise 

the option. The theatre was closed 

early in December and will remain closed, 

according to Hardy, until further notice. 

The city of Colusa still owns the Gem Theatre 

building there, although it was advertised 

for sale. No offers had been submitted 

when the time came for opening bids. The 

city purchased the building with the idea 

of making it over into a city hall. The city 

council decided that the time when funds 

would be available for remodeling was too 

far in the future and it would be wise to 

sell the building and start over at some 

later date on a new city 

hall. 

Fred Sears, Columbia director, was in town 

preparing to shoot a film with a San Francisco 

Chinatown background, but, according 

to reports, his investigation brought only 

confusion and his staff returned to Hollywood 

where the scenes will be shot on a 

sound stage . . . George O'Brien, former 

Hollywood star, was in town. He plans a 

movie comeback ... A local news columnist 

reported Albert Warner of WB as stating 

"There's nothing wrong with the movie business 

that can't be cured by merely eliminating 

one quarter of the theatres. Too many 

of them for the amount of business, that's 

all." 

San Jose youngsters were admitted to a 

THEATRE FOR SALE 

In Colifornio, will be available February ^, 1953. 

Good lease. Receipts exceptional. Books open. 

Other interests. 

$35,000 down to experienced exhibitor only. 

Stote experience. Boxoffice, 4947. 

Get them out of their 

HEYWOOD- 

i- 

matinee at the Studio Theatre on donation 

of one or more used toys for the annual 

Toys for Joy campaign. Prizes ranging from 

a tour of Moffett Field to a six-month free 

pass to the Studio were awarded children 

bringing the most toys in the best condition. 

John Brunette is manager. 

A giant balloon parade was held in San 

Rafael as a Christmas present to the kids 

of Marin county from the business, professional 

and industrial people of San Rafael. 

All boys and girls participating in the parade 

were guests of Blumenfeld Theatres for a 

party at the Rafael. The party was handled 

by Al Goodwin, Marin county manager for 

Blumenfeld . 

of a one-night 

Ocean Drive-In showing went to the Crescent 

City Moose lodge. 

Harry Graywood of the Walter G. Preddey 

Co. returned to work following a bout with 

the flu . . . Joe Rucker, NBC-TV cameraman, 

was on the Row accepting congratulations 

for his spectacular shots of the ship 

sinking in the bay . . . Harold Atkinson, who 

had been in the shop at NTS the last ten 

years, died December 9. 

. . . 

Herman Wobber, 20th-Fox, celebrated 20 

years with the organization at a gettogether 

Arthur Barnett 

Friday (12) . . . of the Rex Theatre, Oakland, was on the 

Row Paramoimt held its Christmas 

party 

. . . 

for employes and friends December 

Warner Bros, will hold its annual 

12 . . . 

Christmas party December 24 . . . Norman 

Moray, Warner short subject sales manager, 

was in from New York for a few days en 

route to Los Angeles The Sebastiani 

Theatre at Sonoma has been taken over by 

Bruce Prater . . . Leslie Fazeka^, Lyric, San 

Jose, and C. J. Remington, Fair Oak, Fîr 

Oak, were seen on the Row. 

The Point Theatre at Hunters Point, a 

Westland theatre, will be closed for an indefinite 

period . Welch is the new 

easy chairs at horn 

BY GIVING EM MORE RELAXING 

COMFORT IN YOUR THEATRE! 

• Tailor-made, rocking chair comfort to 

\/ suit the individual's exact wishes! 

\ 'A luxurious theatre chair that can be 

tilted to any pitch desired. 

• HEYWOOD-WAKEFIELD AIR-FLO 

CHAIRS command— and merit— a premium 

price in your choicest locations. 

V 


lOS ANOIIIS: IIM S»lk «i»tM loekiilii lui • PORTIANO: 1141 a ar Uttiiiii >l«ilii ISO 

SAN FRANCISCO: 14] (fl«tii (iti lit Ulltertill I till • SiATUI: >]ll Sicinl Mi ill.tll 1241 

switchboard girl at Republic . . . J. ] 

Grainger, vice-president and general sali 

manager for Republic, and Francis A. Bat< 

man, western division manager, visiting M 

San Jose's Burban 

local exchange . . . 

Theatre reopening December 10 with a ga) 

affair and with Burt Kennerson, formi 

manager, returning to his old post. Tne Bui 

bank closed in July. 

Along the Row last week were John Tei 

rill of Orange Cove Theatre, Orosi, and Wl 

lard Wagner, Antioch . Ocean Drive-ll 

at Crescent City is closed . . . Edgar I 

Weiss is now operating the Vista Theatij 

at Rio Vista, a former Sunnymount hous 

. . . Charles Pincus, city manager in Stock! 

ton for Blumenfeld, has replaced Joe Huf. 

who is temporarily retiring . . . The Roxj 

in Oakland is scheduled to reopen short! 

| 

with "Limelight" . . . Tony Lopez of thi 

E. I. Rubin Co. returned from a vacation. 

The Telenews Theatre held a very sue 

cessful screening of the TV Carmen trans 

mission from New York Met. The theatre wa 

sold out at $6 scale, all seats reserved. Al 

though some critics criticized the picture 

the theatre management stated that th 

difficulties were in the transmission or at th 

Met originating point. The Telenews wi 

install a third-dimensional system this montl 

Hugh Bruen of Whittier 

Buys Industrial Tract 

WHITTIER, CALIF.—A 38-acre industri? 

tract near this community has been purchase 

by Hugh W. Bruen, president of the Brue 

Theatre Co., and engineering and architec 

tural work has been launched to develop 

portion of the property as a 950-car drive-ii 

The ozoner is being designed by architec 

J. Arthur Drielsma. Bruen also operates thi 

Roxy, Whittier and Wardman theatres henl 

Start on Awards Setup 

HOLLYWOOD—Machinery is 

being set i 

motion by the Academy of Motion Pictup 

Arts and Sciences in anticipation of its up 

coming annual awards presentation event, t 

be held there next March. Billy Wilder, producer-director-WTiter, 

has been appoints 

chairman for the honorary foreign languag' 

film award committee, membership of whic: 

includes Anne Baxter, W. M. Bishop, Addiso 

Durland, William Feeder, William Gordoi, 

Steve Goodman, Ely Levy, Luigi Lurasch 

Walter Reisch, Carl Schaefer, Geoffrey Shur; 

lock. King Vidor and Robert Vogel. 

Diamond Film Planned 

HOLLYWOOD—"The King of 

Diamonds, 

to be filmed in Technicolor on location at th 

Kimberly diamond mines in South Africa, ha 

been scheduled for 1953 production by th 

Dudley Pictures Corp, It is being scriptei 

and w'ill be produced by Carl Dudley. 

Visit Son in Alaska 

WAITSBLTRG, WASH.—The local theati. 

clo.sed for a month Wednesday (171 when th 

i 

owners, Mr. and Mrs. Roy Peacock left fo 

Anchorage, Alaska, to visit their son. 

Adventure Novel to Screen 

James Ramsey Ullman's adventure novel 

•River of the Sun," will be scripted by Mlchae 

Blankfort, for Columbia. 

i 

Ilk 

t 

BOXOFFICE :: December 20, 195.

e^' is to? ^' 

ol Motioi) i 

icipation ol :: 

J Wilis 

Xii THE SPLIT-APERTURE TEST —THE MOST CRtTICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 


between CENTURY projectors and ordinary projectors. 

If 

The CENTURY half of the screen proves CENTURY'S 



is dull and uninteresting. Make this test in 





motion pictures. You have much to goin by using 

CENTURY Projection and Sound. 


%en^ CENTURY PROJECTOR CORPORATION, new york, n y. 

SOLD BY 

GIRARD THEATRE SUPPLY CO. 

320 West Wasliington St., 

Phoenix, Arizona 

PEMBREX THEATRE SUPPLY CORP. 

1969 South Vermont Ave., 

Los Angeles 7, Colitornio 

WALTER G. PREDDEY CO. 

187 Golden Gate A«e. 

San Francisco 2, Californio 

INTERSTATE THEATRE EQUIPMENT CO. 

1923 N. W. Kcorney 

Portland, Oregon 

OXOFFICE December 20, 1952 

55

. . Filmrow 

. . Jim 

. . Robert 

il 

:,' 

i 

DENVER 

pox Intcrmountain Theatre changes, as announced 

by Frank H. Ricketson jr., president, 

included the moving of Ralph Roe from 

city manager at Alliance. Neb., to Nampa, 

Ida., where he takes over from Ed Doty, who 

has been looking after the situation along 

with his duties in Caldwell. Lloyd Gladsen 

was moved from Walsenburg, Colo., to Alliance, 

and Wilford Williams jr. was shifted 

from Cheyenne to Walsenburg to manage the 

Fox. Williams recently became a father for 

the third time, a baby son named Dennis 

Edward. The grandfather is Wilford Williams 

city manager at Kemmerer. 

sr., 

Because of his diligence, coupled with a 

keen ncse, Max Soverign. projectionist, is 

credited with saving the Fox Theatre in 

Alliance. Neb., from destruction by fire. While 

closing the theatre one night, Soverign smelled 

smoke in the balcony. Suspecting a smoldering 

cigaret in one of the seats, he began a search 

of every seat. Ralph Roe, manager, arrived 

and joined the search. Finally it was found 

the smoke was coming from an exhaust 

opening. The fire was quickly extinguished, 

and Roe immediately ordered a wire screen 

placed over the opening. 

Carl Benefleld and A. L. Shields are building 

a 600-seat theatre in Clayton, N. M., to be 

called the Bronco and opened about February 

1, with the booking and buying being handled 

by Ed Green of 

Texas Service. 

June Farmer, secretary at Manley, went to 

her home in Amarillo, Tex., to spend the holidays 

. . . J. R. Grainger. Republic vice-president 

in charge of sales, conferred with Manager 

Gene Gerbase and called on circuit officials 

. . . E. E. Jameson sr., Kansas City 

owner of the Denver Shipping & Inspection 

Bureau, conferred with Lynn Petz, manager. 

PLAY SAFE... 

NEXT TIME USE 

M32T S. WABASH AVE, CHIGAQO 

630 NINTH AVENUE. NEW VORK 

SELL YOUR THEATRE PRIVATELY 

LaroHt coveraoe in U.S. No "Net" listings. 

Highest reputation for l 

jiolMim 

r^^J^t-Coti 

-Pipe If 

>Be)idelvo 

'd Conii 

Angeles 

lOSHGEI 

i 

"Bana 

-, !li( only 

attiaiiavf 

tio-tteai 

.etedfora 

e'^Conofv-O 

i»«t 

equip IMMm toil 

fi'j-Jk 

Iron 

^01 Stflre-P 

IfR!, Ponfoge 

lUMr (ColJ 

»*^, Uptown, 

mtin Mn li 

! (Itiili, V» 

Wi HwAn It 

i'Mes 

ISffi Frnid 

FFIUKCI 

i'opese 

iiftai 

ifii 

|«ir :!«0i 

5)oiilli 

iWiil, 

:f'l;j: 

of the new equipment, with members of thi 'lllCf 

press and trade as invited guests. The screet 

projects a larger picture and, it is claimed 

:, 

l:rl| 

. . 

imparts more realistic color, a sharper in^^SijM. 

and greater eye comfort for the spectators n~'*; 

Ad 

'"Mh ; 

HERE'S YOUR CHANCE 

lo gel in the 

• Sure to Play 

As a screen game, HOLLYWOOD takes top honors. 

As a box-office attraction, it is without equoL It 

has .been a favorite with theatre goers for 

fôvie Stars- 

over 15 years. Write todqy for complete details. 

Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSIMINT CO* tSI South Waboth Av«nu« 

Chicago S, llllnoK 

'01 fi 

BOXOFFICE : 

: December 

20, 196| ^ Jjff,.,

I 

lax 

«1. Cil. 

t« 

inn 

to 

link; 

pealiii 

% 

V eihibiiB 

WbitlDI 

% 

il 

ami up. 

nttliij 

:«e»liji» 

itr6Mt( 

M hoists 

iionfcc 

; L, NetBi 

taappi 

and Itei. 

tillbebesi.v 

tas teto 

Ki sum 

- 

tiscoonti 

{ 

Battle Film Rates 150, 

High Denver Score 

DENVKH Tlic ChrLstnuis shoppInK took 

Its toll lit the boxofflcf, with the re.sul' mast 

first run business was off. "Biittle Zone" and 

"No Holds Barred," showInK at the Alnddln, 

Tabor and Webber, produced 150 per cent. 

(Average li 100) 

Aladdin, Tabor, Webber—BoMU Zona (AA); No 

Holds Borrod AA) 150 

Brooitvkov The Priioncr o* Zondo (MGM), 3rd wk. 90 

Dcnhom - Oulpost in Moloyo (UA) 80 

Denver, Esguiro Bloodhoundt of Broodwoy (20Th- 

Fox). Thit Above All .Ôlh Fox), rciituo 100 

O'P^wufD- Everything I Have Ift Youra iMGM); Sky 

Full o» Moon iMGM) 115 

Paramount — Cotlletown IWB), MIracIo on 34th 

S»r«*t ?Olh Foxl, remuc 120 

Vogue— Pope Le Moko (5R) 80 

World— Rcndoivous With Tomorrow (SR) 75 

'Devil' Continues 

Los Angeles Leader 

LOS ANGELES—The pre-Chrlstmas slump 

was In full swing along the first run rialto, 

with "Bwana Devil." the three-dimension 

entry, the only attraction managing to garner 

better than average takes, Iti its third stanza 

of a two-theatre day-date booking, "Devil" 

accounted for a comfortable 150 per cent. 

Beverly Canon—O. Honry'i Full Houio (20th-Fox), 

13th wk 70 

Chinese, Los Angeles, Loyola, Fox Wilshirc 

Brooking the Sound Barrier (UA), My Pol Gut 

(20tti-Fox) 110 

Downtown, Hollywood Poromounts— Bwono Devil 

(Oboler), advanced prices, 3rd wk 1 50 

Fine Arts—The Promoter (U-l), 6th wk 90 

Four Star, Worners Downtown, Warners Hollywood—The 

Iron Mistress (WB), 3rd wk 75 

Egyptian, State—Plymouth Adventure (MGM), 3rd 

wk 75 

Hillstreet, Pontages—Eight Iron Men (Col); The 

Pothtlnder (Col) 100 

Orphoum, Uptown, Hawaii—Thunderbirds (Rep); 

Toughest Man in Arizona (Rep) 110 

United Artists, Vogue—Outpost In Moloyo (UA); 

The Hooxters (MGM), 2nd wk 70 

Smoke '.> ^.' 

jet \«x ! 

This sy.'r 

tall tie fc 

eatKsiiWliau, 

\fet"' 

SberdE' 

jia. 

tlaB 

jbe 

, 

Ohoto's 

'^ 

Tours' Tallies 130 Per Cent 

In San Francisco Opening 

SAN FRANCISCO—"Everything I Have Is 

Yours" opened at the Loew's Warfield Theare 

with a pleasant 130 per cent. Second 

best rating, 110, was "The Steel Trap" at 

the Pox. 

Fox—The steel Trap (20th-Fox); Secret People 

(LP) . 

,110 

Golden Gate— Cairo Rood (Realart); Beware, My 

Lovely (RKO) 90 

Loew's Warfield— Everything I Hove Is Yours 

(MGM) 1 30 

Orpheum—Canyon Passage (Realart); Frontier Gol 

(Reolort), reissues 50 

Poromount—The Hour of 13 (MGM); Ride the Mon 

Down (Rep) 1 00 

St. Froncis—The Iron Mistress (WB), 2nd wk 100 

United Artists—Limelight (UA), 4th wk 80 

LAKoxie 

liiitlieR(K« 

t of 

jet 

at» 

*« ^'; 

nil 

''^''. 

nth- , 

aiiitBti^ 

,lor,asl»^ 

t 

ipaS 

tie 'f 

!or 

'Plymouth Adventure' Paces 

Seattle With 160 

SEATTLE—Only bright spots in a dull 

meek were "Plymouth Adventure" and 

'Apache War Smoke" at the Liberty with 160 

jer cent, and the second week of "Because 

Ifou're Mine" and "The Hour of 13" at the 

fUusic Hall with 125. 

plue Mouse—Woterfront Women Belli Dance 

Hall Girls iBell) 

100 

Coliseum— Bottle Zone iAA) The Rose Bowl Story 

(AA) 

. 100 

ifth Avenue— Night Without Sleep 20th-Fox). . 75 

.iberty—Plymouth Adventure (MGM); Apache Wor 

FOR FAST THEATRE SALES 

Write or Phone 

Irv Bowron, Solcs Mgr. 

SCHWARY REALTY CO. 

Phone: LI 65S5 

10700 N. E. Sandy Blvd., Portland, Oregon

. . Harry 

' 

PORTLAND 

pxeavation work gets under way next week on 

the big J. J. Parker drive-in in Astoria. 

Jack Matlack. executive assistant to Mrs. J. J. 

Parker, president of J. J. Parker Theatres in 

Oregon, made the trip to the Columbia river 

port city to officiate. Mrs. Parker is flying 

to Beverly Hills, Calif., to spend the Christmas 

holidays with her son, daughter-in-law 

and two grandchildren. 

James R. Grainger, general sales manager, 

and Francis Bateman, western division manager, 

Republic, were in town to discuss coming 

product with exhibitors . . Keith Petzhold, 

. 

Broadway manager, is decorating the 

house for the holidays. The theme this year 

is "Road to Bali." The picture will be holiday 

fare at the United Artists. 

AI Oxtoby, WB manager, was in Seattle 

for conferences at Evergreen headquarters . . 

Jack Partin, Republic manager, was on a 

sales trip in the Williamette valley. Chuck 

Wilkins, also of Republic's sales staff here, 

covered the eastern Oregon territory. 

While Marvin Fox, John Hamrick's Portland 

city manager, was on a brief vacation in 

Bellingham, Wash., Warren Goodwin, Liberty 

manager, took over his duties. Fox, back at 

his office Monday, reported that Charles 

Chaplin's "Limelight" opens at the Roxy here 

for Christmas. The Liberty has "Under the 

Red Sea" scheduled. 

Jim Beale, Columbia manager, left for New 

York Wednesday with Mrs. Beale. They will 

sail midnight ll9i on a tour of the West 

Indies, the three-week sales prize. They will 

spend Christmas in the Barbardos and New 

Year's eve in Havana. W. T. Withers of the 

sales staff takes over during Beale's absence. 

Plans for the construction of a drive-in in 

the Salem area have been announced by 

Jesse Jones. Jones, assisted by Jim Young, 

Salem realtor, picked a location on the west 

side of Lanca.?ter drive, a block and one-half 

north of the State street intersection. Jones 

said he felt that the public interest and 

traffic safety would be best served if the 

drive-in was located off the heavily traveled 

Highway 99. The proposed theatre will accommodate 

500 cars. It will be landscaped 

and have a snack bar. Screen and projection 

equipment will be installed by the Interstate 

Equipment Co. of Portland. Jones, a veteran 

in Oregon theatre business, operates the St. 

Johns, the Roseway and the Rio, all in Portland, 

and the Roxy in Sweet Home, Ore. 

J. J. Parker Theatres, in cooperation with 

the Portland ix)lice department, admitted patrons 

to the Broadway Thursday (ID for 

QUICK THEATRE SALBS! 

Selling theatres is our business. Live 

organization, quick results. When others 

toil, give us a try, post record of soles 

IS our proof. 

UNITED STATES COVERAGE 

Inquiries 

Amwered Immediately 

FRED B. LUDWIG, Realtor 

L BumMdi. ^* Portland 15, Oregon 

tbree cans of foodstuffs. The admissions 

were turned over to the police department's 

Sunshine division to go into baskets distributed 

to the needy on Christmas day. The 

canned foods day has been an annual Parker 

Theatre tradition for many years. 

Ted Galanter, west coast publicity director 

for MGM, was in town with Faye Antaky, 

who appears in the Esther Williams musical, 

"Million Dollar Mermaid." Miss Antaky was 

hostess at a luncheon at the Multnomah 

Athletic club where in behalf of Miss Williams 

she presented a trophy to Multnomah 

club swimmers, winners of the northwest 

women's championship. Press and radio representatives 

were on hand for the presentation 

and luncheon. Accompanying Galanter was 

Allan Welder, recently appointed northwest 

exploiteer for MGM. 

Walter Hoffman was in town Tuesday (9) 

working on extensive promotion for "Road 

to Bali." The Paramount picture has been 

booked into J. J. Parker's United Artists 

as Christmas fare. 

Big news of the week was the announcement 

by Mrs J J. Parker, president of 

Parker Theatres, that the United Artists 

Theatre would install Cinerama. Jack Matlack, 

executive assistant to Mrs. Parker, said 

the installation cost W'ould top the $70,000 

mark and the theatre would offer the new 

type of screen entertainment sometime in 

March. The 800-seat downtown theatre is 

the first to report installation of the thirddimension 

system. 

Alan Wieder, MGM, was in from Seattle. 

He is working on "The Prisoner of Zenda," 

"Million Dollar Mermaid" and "Above and 

Beyond" . . . Earl Teaford replaces Johnny 

Kay as booker. Kay is in Phoenix, Ariz. 

Teaford was on the sales staff . . . Parties 

scheduled include a Christmas event at 20th- 

Fox office, with Charles Bowers sr., manager, 

host to his staff and another at Republic Pictures, 

with Jack Partin as host. 

'Iron Curtain' Attributed 

To CBC by Opposition 

OTTAWA—The expected explosion over the 

government's television policy broke out in 

the House of Commons when George Drew, 

leader of the Opposition, castigated Revenue 

Minister J. J. McCann and the Canadian 

Broadcasting Corp. over what he called "the 

iron curtain of the CBC." 

Drew condemned the restrictive measures 

which bar private interests from operating 

TV outlets in cities where the government's 

CBC has opened a video station or intends 

to do so. The government insisted on a 

monopoly because it had found out how tough 

private enterprise could be. 

The Opposition leader predicted that TV 

stations would be opened in the United States 

near the border to beam Canadian-sponsored 

programs into the Dominion. 

Drew charged that McCann had shown lack 

of concern over "filth" which had been televised 

by the government station in Toronto, 

this being a play called "Hilda Morgan," the 

story of an unmarried Toronto school teacher 

who had become pregnant. He complained 

that theatre programs are regulated and there 

is .some discipline exercised over the attendance 

of juveniles at theatres. 

sign CHRISTMAS SALUTE SCROLL and give "o 

dime, o dollar, or on endowment" to our own 

WILL ROGERS MEMORIAL HOSPITAL. 

SEATTLE 

TXTalter Hoffman, Paramount northwest 

publicty director, returned from San 

Francisco Friday (12) where he had baen 

working with Bob Blair from Los Angeles . . . 

Lloyd Honey has closed his Starlight Drive- 

In at Sunnyside and is wintering here at the 

Exeter . Ulsh was in from Anacortes, 

His daughter and son-in-law, the Bill Owens, 

are leaving for Chicago and Ulsh will take 

over the management of his Island and Empire 

theatres, which Owen had been managing. 

William A Scott is the new owner of the ( 

Pateros, Pateros. He purchased the theatre 

from Robert Gray . . . Seattle orphans and 

other children in institutions were guests of 

the Post-Intelligencer and RKO at a special 

showing Saturday (20) at the Green Lake 

j 

Theatre of "Hans Christian Andersen." Bidwell 

McCormick of the local RKO office 

handled all arrangements . . . Mrs. Richard j 

Drake, former booking machine operator at 

20th-Fox, is mother of a baby girl. 

A gay time was had by the 32 persons attending 

Paramount's Christmas party at the 

Sorrento hotel Saturday U3i . . . Eve Rubenfield, 

secretary to Jack Burke, Seattle mani 

ager of 20th-Fox, announced her coming 

marriage to Bernard Ordell on December 28 

. . . Dave Dunkle, eastern Washington salesman 

for Paramount, was in town . . . Mikei 

Barovic of Puyallup was off for Idaho for 

some hunting. 

"Stars and Stripes Forever" is slated for 

and early run at the Fifth Avenue . . . The 

20th-Fox office is being remodeled to include 

offices which will be occupied by Safflesi 

Theatre Service, which plans to move in' 

around the first of the year . . . Stage star Cor 

nelia Skinner is coming to the Metropolii 

for three nights and a Wednesday matinee, 

beginning February 2, in "Paris '90." She l£| 

the entire cast in the drama in w'hich she de^ 

picts 14 seperate women of Paris in the f: 

decade of the last century. The booking 

been made by Manager Hugh Becket. 

Many Adolph Zukor Kin 

To Attend Jan. 7 Dinner 

HOLLYWOOI>-More than 20 members 

of Adolph Zukor's family living in the Los 

Angeles area will be on hand for his 80th 

birthday dinner celebration, to be staged 

here January 7 at the Ambassador hotel 

under sponsorship of Variety Clubs International. 

The all-industry event honoring 

the film pioneer has Charles P. Skouras, 

president of National Theatres and Pox 

West Coast, as dinner chairman. 

Family members include Mr. and Mrs. 

Eugene Zukor and their sons E. John, 

Adolph II ;uid James: Mr. and Mrs. Boyd 

Morse, Arthur Loew jr., Albert A. Kaufman, 

Mr. and Mrs. Albert Kaufman Jr„ 

Mr. and Mrs. Melville A. Shauer, Mrs. 

Jenny Shauer, Mr. and Mrs. David L. 

Loew, Mr. and Mrs. Walter S. Beck and 

Stewart Stern. 

The footprints of the elder Zukor wUl 

join those of other film greats in the 

forecourt of Grauman's Chinese Theatre 

here as part of the birthday celebration. 

BOXOFFICE :: December 20, 195.

, 

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7 Dinner; 

jiety 

15 

Committees lor '53 

Named by KMTA 

KANSAS CITY— I'lu- rollowiiiK icr. committees 

were appointed recently for the Kiuins-Missourl 

Theatre Ass'n by President C. E 

Oook, In conjunction with the board o( directors 

of KMTA: 

Membership for Kansas—Homer StrowlK. 

chairman: Don Burnett, H. B. DoerlnR. 

Membership for Missouri—Leo Hayob. 

Ohairman: Harley Fryer, Glen Hall. 

Membership for Kansas City territory— Elarl 

Jameson jr., chairman; Ed Hartman. Alex 

Shniderman, Lauren Turner. 

Membership for drlve-lns—Stanley Durwood, 

chairman: John Basham, Jack Braunagel, 

Don Burnett. Jim Cook, Fryer, Ed 

Eterrls, Don Phillips, Calvin Strowlg, Frank 

Weary Jr. 

Exhibitor-Distribution Relations, Arbitration 

and Trade Practices— J. A. Backer, chairman: 

Ralph Adams, George Baker, Elmer Bills, 

Dale Danlelson. H. B. Doering, Durwood. R. 

P. Fite, Virgil Harbison. Louis Hlgdon, 

Charles Knickerbocker, C. A. Schultz, Lauren 

Turner. 

Public Relations—Senn Lawler, chairman: 

Baker, R. R. Blechele. Hall, Joe Redmond, 

i} Homer Strowig. 

PUm Salesmen Coordinating — Raymond 

McKlttrick. chairman; Earl Dyson. Gene 

Snlt2, Woody Sherrill. 

Clubs I»l 

event 

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toilesP.sk" 

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Mf. 

sons 

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and M" 

AlW •' 

Krt KJtl- 

aa'f' 

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/alter 

S. 

B'- 

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sre* 

.; Chinese 

Special Events and Promotion—Louis Hlgdon, 

chairman: Sam Abend. Braunagei, Jess 

DeLong. Durwood, Hayob, Earl Jameson Jr., 

Marcus Landau, Harold Lyon, Eddie Mansfield. 

Elmer Rhoden Jr., Jack Shriner, M. B. 

Smith, Ken Winkelmeyer. 

Theatre Television—Dale Danlelson, chairman; 

Mansfield. R. M. Shelton, Dick O'Rear. 

National and State Legislation—Biechele. 

chairman: Elmer Bills. Dale Danlelson. Dick 

Brous, Durwood, H. B. Doering, Fryer. Arnold 

Gould, Gordon Holiday, Earl Jameson sr., 

Winkelmeyer. 

Fire at Central Shipping 

KANSAS CITY—A fire at the Central 

Shipping & Inspection bureau Friday morning 

(12) resulted in damage amounting to 

several hundred dollars. A reel of old nitrate 

film was being dismounted from a reel by an 

jlDspector when an unknown source of fric- 

Ition caused it to explode. Employes working 

jnearby quickly extinguished the fire before 

the fire department arrived. In the meantime, 

the fire had set off the sprinkler system. 

The greater part of the damage was 

caused by water. No one was injured in the 

mishap. The company reported no delay in 

operation, and by late that afternoon most of 

the area was cleaned up. 

^"flQuali 

PLAY SAFE... 

NEXT TIME USE 

IKT S. WABAiN AVE. CHICAQO 

tM NINTH AVENUC, NEW VONK 

Revised Censorship Bill 

Passed in Kansas City 

Dignified-Type Ads 

Fall Shy on Opera TV 

KANSAS CITY Some OOO oixra lover.s 

viewed "Carmen" for 

three and a hnU hourn 

via large-screen tclcvl.slon, at the Ashland 

Tlieatre (Hi. The clascd circuit t/'lcca-st. 

oriKlnatlng from the stage of the Metropolitan 

opera hou.se In New York, was the third 

large-screen TV event to be shown at the 

Ashland in a two-year period. 

Eddie Mansfield. Commonwealth city 

manager, said that he was plea.sed with the 

turnout, which filled the house to about twothirds 

its full capacity. "The sound reception 

was exceptionally good, but the picture 

appeared somewhat hazy at times. This wtis 

due to inadequate lighting at the Met rather 

than to cable difficulties. There was a slight 

interruption In the third act that lasted only 

a matter of seconds." said Mansfield. 

The Commonwealth manager said that a 

considerable amount was spent on advance 

publicity, but that he felt a different type 

ad campaign would have been more successful 

in attracting a larger audience. However, 

he said, the Met had asked that a dignified 

campaign be conducted. Toll charges to the 

telephone company amounted to $496. while 

the Met receives either 40 cents a seat or 

50 per cent of the gross, whichever Is the 

highest. In the case of the Ashland It will 

be 50 per cent of the gross. Commonwealth 

lost money on the event. 

Plans for showing the opera at the Granada 

Theatre in Lawrence, Kas., were 

dropped because of the expense Involved. 

The next event scheduled for the Ashland 

will be December 30. when the Bendix organization 

holds a closed-circuit meeting 

originating from Chicago. Bendix pays all 

outride costs plus a flat fee. This will be for 

employes only. 

INDIANAPOLIS 

Toe Finneran, Syndicate Theatres president. 

' Franklin, and his wife were vacationing in 

Mexico for two weeks . Brewer. 

State, Lafayette, was confined at home by a 

throat infection . . . Dick Hand and his wife 

operated the Melody Drive-In. Knox, were 

vacationing in Wyoming . Star. 

Geneva, has been reopened by Clyde NihLser. 

. . . 

J. P. Griffis and wife acquired the Kent 

Theatre at Kentland from Dallas Cannon, 

who operated the house 24 years. Griffi.'- 

operates houses In Fowler and Boswell. Ind 

Exhibitors seen on Filmrow Included E 

E. Smith. Devon. Francisvllle; Bruce Klxmiller. 

Indiana-Colonial. Bicknell; William T. 

Studebaker. Logan Logansport; William Kalafat. 

York. Churubusco; William Handley. 

Rembusch Circuit. Franklin: J. Griffis. Boswell. 

Boswell: Mat Scheidler. Hartford City, 

and James Griffis. Boswell. Boswell. 

Stewart Reese, Reese. Plymouth. Is a 

patient at the Mayo clinic. 

KAN.s.^s CITY—A revl»*

. . H. 

. . Howard 

. . 

. . Don 

j 

I 

A N S A S 

r* W. Aaron, 20th-Fox western division sales 

manager, New York, led a meeting here 

0f company officials with Fox Midwest heads. 

Other 20th-Fox officials were Gordon Halloran, 

St. Louis manager: 

M. A. Levj-, division 

manager, Minneapolis, 

and Buck 

Stoner, assistant division 

sales manager 

. . . The RKO staff 

will hold a luncheon at 

the Muehlebach hotel 

on Wednesday (24) 

. . . Jim Lewis, RKO 

manager, was in Manhattan, 

Kas., for a 

meeting with Midcen- 

Eddie Aaron tral officers. 

. . . 

Carlie Brawner, WB switchboard operator, 

has taken a leave for several months, during 

which she will go to Florida. Edith Broderick 

has replaced her The Filmrow 

Women's Bowling league will not meet again 

Filmrow visitors included 

until January 2 . . . 

W. F. Sonneman, Springdale, Ark.; 

J. Fay Cook, Missouri Theatre, Marysville, 

Mo.; Nick Kotsis, Holden, Mo.; R. C. Davison, 

Binney, Pattensburg, Mo.; Fred Eber- 

Satisfaction — Always 

MISSOURI 

THEATRE SUPPLY COMPANY 

L. I. EIMBRIEL, Manager 

Phone BAIIimore 3070 

ZZ 115 W. 18lh Kansas City 8. Mo. 

nPCHT MPT[Dy 

STAGE EQUIPMENT COMPANY 

.oirmr 

511U 

rviKYTMINC FOR THE STAGE • *UD!TORIUM LO 

BOX OFFICE 1124 Grind Ave. Kan>» City S. 


Largest coverage in U.S. No "Net" listings. 

Highest reoutation for know-how 

and fair dealing. 30 years experience including 

exhibition. Ask Better Business Bureau, 

or our customers. Know your broker. 

ARTHUR LEAK Theatre Specialists! 

3305 Caruth, Dallas, Texas 

Telephones: EM 0238 • EM 7489 

CONFTOENTIAL CORRESPONDENCE 

INVITED 

^H^T/oM SiAoie* Smct /S99 

STEBBINS THEATRE Equipment Ct 

•noil Wv...Jaii. Si. 

KANSAS CITY 6, MOr 

'^ r 

FOR SALE: 

POPCORN MACHINE 

Excellent condition, about I year oW. Last Manley 

Aristocrat mode of all metal construction. All 

aoar driven, no cobles, outomatic pumps. Also 

2 100 pounds of Purdue's best popcorn. For real 

borgoin coll Finloy 3830, Ray Steinkomp 3 Wilton 

Blvd., Konsos City, Kansos 

CITY 

wein, Weston, Weston, Mo.; Shirley W. Booth, 

Booth, Rich Hill, Mo., and Fred Wilcox, Cozy, 

Lockwood, Mo. 

Ben Marcus, Columbia manager, was in 

Des Moines for two days. Marcus was presented 

a set of diamond-studded cuff links 

by the managers, salesmen and officer managers 

of the Des Moines, Omaha, Kansas 

City and Minneapolis branches at a recent 

meeting in Chicago. The gift was gi^'en in 

honor of his 25 years with the company . . . 

Republic and Commonwealth Theatre.? held 

their annual joint Christmas party Friday 

(19) at the office. 

. . The 

. 

Rose Marks, secretary at Poppers Supply, 

was off for a few days vacation 

Men's Bowling league will not meet until 

January 7 H. Levine has purchased 

the Admiral Theatre here from Mrs. Mildred 

Blackmore . . . Columbia held its Christmas 

Durwood Theatres 

party Friday (19 1 . . . has an office party scheduled for Wednesday 

(24). 

Tom Baldwin, Columbia manager, was in 

Wichita . . . Wallace Heim. UA publicist from 

Chicago, was in town working on thi'ee forthcoming 

releases . . . The B. J. Kranze, UA 

general sales manager, sales drive opened 

Saturday (20) . . . Bernie Evens, MGM exploiteer, 

was in Springfield and Wichita . 

Jean Gatton is the new booking clerk ^t 

MGM. 

. . . 

Mr. and Mrs. George Wadllng:ton and son, 

West Theatre, Parsons, Kas., were in town 

Other visitors seen along the Row included 

R. L. Adkins, Arcadia, Kas.; George 

and J. Leo Hayob, Mary Lou, Marshall, Mo., 

and M. S. Heath, Liberty, Mo.; Woodrow 

Rife, Knobnoster. Mo.; and F. A. Tucker, 

Bevier, Mo. . . . Shreve Theatre Supply sold 

projection and sound equipment and a screen 

to D. A. Kisor, Mount Rose, Mo., for his 

new theatre at Shell City, Mo., which is expected 

to open soon. 

Missouri Theatre Supply sold complete RCA 

drive-in equipment to Ernie Block for his 

proposed 300-car ozoner at Sabetha, Kas. 

Grading is to begin immediately. The same 

company sold complete RCA sound equipment 

and Brenkert projectors to Ray Robinson and 

Lee Sproule, owners of the Rex Theatre, 

Newton, Kas. The booth equipment is to be 

installed very soon. L. J. Kimbriel's company 

sold Rube Finkelstein, for his Kansas Drivein, 

new 110 hi-intensity lamps and rectifiers 

to be installed some time prior to the 

spring reopening; while 600 new Hcywood- 

Wakefield chairs were sold to Harold Gibbons 

for hi.s Victory Theatre, Wichita. 

Harold Wirthwein, AA district manager, 

Hollywood, was in town for consultation 

with members of the local office. Ray Copeland, 

AA manager, spent two days in Manhattan, 

Ka.s., on business . . . Hank Doering, 

Garnett, Kas., and C. E. "Doc" Cook, Maryville, 

Mo., were in town . 

Straum, 

Hollywood Servemaster salesman, returned 

from a trip in the surrounding territory. 

The four Fox Midwest first run houses here 

are offering patrons a different sneak preview 

each night, featuring 20th-Fox product 

due for release next year. Beginning December 

18 and running through the 24th, 

the new Idea Is referred to as a pre-Christmas 

special, in a week set aside to honor Leon 

Robertson, Fox Midwest city manager. 

Earl Jameson sr. was in Denver conferring 

with Lynn Fetz, Denver Shipping & Inspection 

Bureau manager . Davis, RCA 

district manager, was a recent Denver visitor 

. . . Phil Williams, formerly connected! 

with the March of Time, stopped here whik 

en route from Texas to New York. 

Loop Theatres Enjoy 

Brisk Patronage 

CHICAGO—The Chicago Theatre had a 

week with "The Thief" and a stage 

good first 

show headed by Basil Rathbone, Robert Alda 

Polly Bergen. The Oriental had a bright week 

with "Breaking the Sound Barrier," as did the 

United Artists with a twin bill, "Flat Top' 

and "Torpedo Alley." 


Ctiicago The Thief (UA), 

Esquire The Hour of 13 

plus stage stiow 

(MGM) 

IIC 

IK 

Grand The Steel Trop (20th-Fox); The Lady Soys 

No (UA), 2nd wk IOC 

Onentol Breaking the Sound Borrier (UA) 1 Of 

Poloce Plymouth Adventure (MGM), 2nd wk. ...IOC 

Stote-Loke The Snows of Kilimanjaro {20tti-Fox), 

6th wk 

Roosevelt — Lure of the Wilderness (20ti-i-Fox); 

9; 

Toughest Man in Arizona (Rep), 2nd wk 10: 

Surf O. Henry's Full House (20th-Fox), 6tti wk..lO: 

United Artists Flat Top (AA); Torpedo Alley 

(AA) 

IC! 

Playhouse (Teitel), World 

wk 

The Strange Ones 4th 

IK 

Woods Pony Soldier (20th-Fox), 2nd wk 10 

Ziegfeld Mudlark (Lopert) 10 

"Flat Top' Grosses 135 

In. Paramount Opening 

KANSAS CITY—Grosses among the firsi 

run situations here continued a downwarc 

trend. Top newcomer of the week was "Flai 

Top," which recorded 135 per cent at the 

Paramount. "Eight Iron Men" hit 125 at the 

Missouri, and "The Promoter" rated 175 ir 

a third holdover week at the Vogue. 

j 

1 

Kimo Never Take No for an Answer (Souvaine). . 9C; 

Midlond The Thief (UA); The Hour of 13 

(MGM) 

Missouri Eight Iron Men (Col); Ladies of the 

9;' 

Chorus (Col), reissue 121 

Paramount Flaf Top (AA) 13;! 

Tower, Uptown, Fairway and Granada Woy of 

a Gaucho (20th-Fox); (at the Tower and Gra- 

, nado only). Night Without Sleep (20th-Fox).. 8(! 

Vogue The Promoter (U-l), 3rd wk 17.'| 

'Zenda' Paces Inidianapolis 

] 

Grosses With 160 Per Cent 

INDIANAPOLIS—"The Pi'isoner of Zenda' 

bowed in at the Loew's Theatre with a heftj 

] 

160 per cent to be the top grosser of tht: 

week. 

Circle — Because of You (U-l); Scotland Yard 

Inspector (LP) 10: 

Indiana — The Lusty Men (RKO); Mr. Walkie 

Talkie (LP) 7( 

Keith's The Iron Mistress (WB), 2nd wk 8(; 

Loew's The Prisoner of Zenda (MGM); Holidoy 

for Sinners (MGM) 16(1 

Lyric Horizons West (U-l); Tromba, the Tiger 

Man (LP) 7:1 

Committee Chairmen 

Of Illinois Tent Named 

CHICAGO—At the first meeting of the nev' 

1953 crew of the Variety Club of Illinois 8' 

its Congress hotel headquarters. Chief Barke 

John J. Jones named the following commit 

tee chairmen for 1953: 

House, Nat Nathanson; heart, Edwin Sil 

verman; entertainment, Nate Piatt; pub 

licity, Irving Mack; banquet. Jack Kirsch 

ticket sales. Jack Ro.se and Manuel Smerling 

membership, Joe Beren.son; law, Aaron Stein 

golf, Elmer Balaban; special activities, Arthu 

Schoenstadt and James Donahue, 

h') 

BOXOFFICE : 

: December 

20, 1965

\l\ THE SPUT-APEKTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 














^Sen^ 

CENTURY PROJECTOR CORPORATION, new YORK, N Y. 

SOLD BY 

lilt- 

An-Gar Company 

Shreve Theatre Supply Co. 

2831-33 North Clark Sf. 

Chicago 14, 

Illinois 

McCorty Theatre Supply Co. 

3330 Olire St. 

St. Louis 3, Missouri 

217 West I8th St. 

Kansoj City 8, Mo. 

I lOXOFFICE December 20, 1952 

61

. . Frank 

. . The 

. . Gerald 

. . John 

; W 

:, He 

i 

ST. 

HH 

LOUIS 

tJall Walsh, manager of the Warner Bros, 

praiiie district that comprises the Kansas 

City. Des Moines. 

Omaha and St. Louis 

territories, will be honored 

with a special 

. . . 

drive January 11-17. 

Walsh will be celebrating 

his 27th year with 

the Warner Bros, organization 

during the 

period which will be 

called the District 

Manager Hall Walsh 

drive. His many exhibitor 

friends can say 

Hall Walsh it "with dates" 

Herman Ferguson of Maiden, Mo., has recovered 

from .';erious injuries sustained in an 

automobile accident several weeks ago to the 

point where it was possible to move him in 

an ambulance from the Campbell clinic in 

Memphis, Tenn., to Maiden. It will still be 

Fome weeks before his recovery is complete. 

Frank Plumlee of the Edwards & Plumlee 

circuit, Farmington, attended the funeral of 

his grandmother, who died at her home in 

Kansas at the age of 99 years . . Services for 

. 

Charles F. Kalbfell, brother of Arthur Kalbfell, 

owner of the Pauline Theatre, were conducted 

in the Immanuel Evangelical & Reformed 

church, Ferguson, Mo., Monday (15). 

Interment was in Memorial cemetery. In addition 

to his brother he is survived by his 

wife Evalyn and daughter Anita. 

Exhibitors here this week included Keith 

Coleman, Mount Carmel; Ed Clark. Metropolis; 

Bernie Palmer, Columbia Amusement 

Co. Paducah; Pete Medley, Sikeston; Bill 

Waring jr., Cobden; Bernard Temborius, 

Breese; Bob Ellery, manager. Gem City Drivein, 

Quincy; Mr. and Mrs. Norman Paul, Carlinville; 

A. B. Jefferis, Piedmont; Harry Miller; 

Harry Blount, Potosi, and Ralph Adams, 

Fox Midwest circuit, Kansas City. 

Harry Haas, Paramount manager, departs 

December 18 for Los Angeles to spend the 

Christmas holidays with his relatives in that 

CHAIRS REBUILT IN 

YOUR THEATRE 

By Experts in Their Field 

Write for Quotations 

Chicago Used Chair Mart 

829 So. State St. Chicago 5 

EVERYTHING FOR THE THEATRE 

St. Louis Theatre Supply Company 

Arch Hosior 

3310 Olive SIrool, Si. Louis 3. Mo. 

Telephone JEfferson 7974 

PROGRAMS 

Coveriiij ONE or TWO WEEKS! 

ONE DAY SERVICE — On Request 

THEATRICAL ADVERTISING CO. 

J"" "I? *VE. DETROIT, 1. MICH. 

V/RITt FOR SAMPLES! WO. 1.2158 

area, Mrs. Haas left here on December 10. 

Harry plans to be back on the job January 

2 ... A number of local exchanges have made 

arrangements for the customary Christmas 

parties between now and Christmas day. The 

present day parties are family affairs. The 

old-fashioned openhouse arrangements passed 

out because of abuse by the guests. 

John Allen of Dallas, Tex., southwest district 

manager for MGM, was in. C. D. Hill, 

manager, Columbia, and F. J. Lee, manager. 

United Artists, were in the territory . . . 

Charley Mound. Valley Park, Mo., has made 

a nice recovery following a recent operation 

at DePaul hospital and is scheduled to return 

home . . . State Senator Edward V. Long of 

Clarkville, who heads the company that operates 

the Trojan Theatre, Troy, in the interests 

of party harmony withdrew from the 

race for president pro tem of the 1953 Missouri 

senate. 

Andrew D. Cella, 79, vice-president of the 

Southern Real Estate & Financial Co., holding 

firm for the American, Orpheum and 

Shubert theatres and other real estate, died 

at St. Mary's hospital where he underwent a 

stomach operation last month . and 

Wesley Bloomer of the Bloomer Amusement 

Co., Belleville, are vacationing in Florida as 

their brother Tom Bloomer holds the fort. 

Senn Lawler Is Named 

By Kansas City Ass'n 

KANSAS CITY—New officers for the Motion 

Picture Ass'n of Greater Kansas City 

were elected Friday (12) at the Muehlebach 

hotel by the board of directors. Plans and 

ideas for next year's activities were discussed. 

Elected were Senn Lawler, Fox Midwest, 

president; Jim Lewis, RKO, and Stanley Durwood, 

Durwood Theatres, vice-presidents; 

William Gaddoni, MGM, secretary, and Ed 

Hartman, Motion Picture Booking Agency, 

treasurer. 

Attending the meeting were E. C. Rhoden, 

president of Fox Midwest; Finton H. Jones, 

theatre insurance man; C. A. Schultz, Consolidated 

Agencies; George Baker, George 

Baker Enterprises; Joe Neger, 20th-Fox manager; 

Howard Burkhardt, managing director 

of the Midland Theatre; Woody Sherrill, 

MGM salesman; Robert Withers, RepubUc 

manager; Arthur Cole, industry representative, 

and the new officers. 

Patients' minds are kept alert through the teaching 

of useful arts in rehabilitation plan at WILL 


I 

Season's Greetings 

CLASA-MOHME. Inc. 

J. W. Bauer, District Mgr. 

Distributors of Mexican Films 

1219 So. Wabash Ave. 

Phone W Abash 2-6186 

CHICAGO 5, 

ILLINOIS 

I 

| 

| 

| 

CHICAGO 

Critannlca Films gave Wilmette 

firemen anfl 

assist on the St. Augustine church blaze, n 

Fire broke out as Pi-oducer Bob Longini was« 

filming an educational sequence near thel| 

church . . . Scenes are now being filmed iT 

here by Johnny Auer for his Republic production 

about Chicago, "The City Neverl 

Sleeps." Fully 75 per cent of the film is J 

being made here. The entire story of "Theil 

City Never Sleeps" takes place at night. 

. . 

The Oriental has booked "Hans Christian,) 

Andersen," starring Danny Kaye, for a Peb-j 

ruary 12 premiere . Jack Kirsch, president! 

of Allied Theatres of Illinois, has announcedl 

the 1952 annual yule party for trade and! 

press to be held in the Allied room on Film-.f 

row Wednesday 124 1, starting at 12:30 p. m.i 

. . . Walter Gould, executive vice-presidenti 

of International United Productions, new! 

film distributing company, was a visitor onl 

Filmrow . B&K Chicago Theattel 

will be transformed into a winter wonder-l 

land, starting December 26, when an ice showj 

starring June Arnold takes over on the stage 

for two weeks. 

The World Playhouse will have the American 

premiere of the Swedish film, "One Sum-i 

mer of Happiness." Times Film Corp. ImH 

portation, on Christmas day. Chuck Teiti 

will handle the film booking in this territor; 

for Teitel Films . . . Chicago exchange em-( 

ployes union was to stage its annual Christ-^ 

mas party at the White Manor club Decern-! 

The Rialto Theatre, Chicago'^ 

ber 20 . . . 

Loop, has discontinued stage shows unti 

Christmas day. They are now playing a tw 

bill, "Street Corner" and "A Modern Mar-^ 

riage." 

Anthony Leiber, 77, retired theatreman 

hero of the Iroquois Theatre fire, is di 

. . . J. R. Grainger, Republic executive vice' 

president and general sales manager, 

his wife who were here for Chicago film conferences 

left for the west coast . . . Jol 

Davidson, theatre attorney, has retired froi 

the Thomas McConnell law office. He han^ 

died several antitrust theatre suits here . . 

Curly Clyde, well-known concession magnati 

from Pueblo, Colo., was in town. 

Members of Variety Club and womeni 

auxiliary are sending many gifts, toys an( 

candy to the kiddies at La Rabida Jact 

son Park sanitai-ium . . . Harry Hessell 

retired vice-president of Argus Theatri 

Ticket Co.. died . Fenistein, sale 

manager of Schutter Candy Co. who handlei' 

theatre concessions for many years, has re^ 

tired after 20 years and will make his homi 

0yT- 

(.[(m»f?' 

LwrsW 

* Ma 

gicrall 

e tomes" 

n| and ad 

saileil 1 

and 

;. M. B. I 

in Miami . Hatoff, president o 

the Scrap Corp. of America, and Jacl 

Kirsch, president of Allied of Illinois, havi 

been elected directors of the Peoples Niitiona 

3 Jl i-p 

bank of Chicago . . . Dick Condon and Leoi 

St: 

Brandt, RKO publicity and exploitatlol 

I,,, 

heads, still are in town making plans fo 

world premiere of "Peter Pan," which bows lijBn.| pi 

at B&K State-Lake February 5. M 'û 

CANDY - POPCORN - SEASONING 

For THEATRES and DRIVE-INS 

—Send for Price List— 

Freight Prepaid on $75.00 or More 

KAYLINE CANDY CO. 

1220 S. Michigan Chicago 5, Ml. 

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In Memphis Confabs 

MEMFMIIS Two events here this week drew 

many Iheutre owners and manaKers from the 

trade territory. Thursday (15i, Trlslatcs Thelatre 

Owners held an all-day school (or exhibitors 

and manaKers at Hotel Gayaso, und 

Wednesday. Malco held Its annual year-end 

pneetlng for all or It-s managers In this terrl- 

|tory. 

Instructions on how to run a theatre. In- 

Ing concessions, equipment, theatre maniment 

ond advertising featured the school 

ch started at 9:30 a. m. and continued 

day. M. B. Smith. J. D. Braunagel. Her- 

Levy and Leon Roundtree .served a.s 

itructors. 

All Malco managers from the entire chain 

ttended the school sessions T\iesday and then 

eld their own managers meeting the next 

*y at the Gayaso. Malco managers brought 

lelr wives along w'ith them and there was 

entertainment as well as buslne.ss planned 

or them by local company officials. 

Pokes Time Off From Army 

For Personal Appearance 

— Jim Fiiusher. Hollywood 

ictor who entered the service a year and a 

lalf ago. got back into the theatrical world 

jrlefly when he obtained leave from Camp 

Rucker to make a personal appearance at 

'he Ritz Theatre. Dothan. during the ninth 

tnnual peanut festival there. The picture 

as "Gene Autry and the Mounties," in which 

brasher played. 

it 

the Martin-Davis circuit. 

It was booked by Rufus Davis 

Prasher appeared in the Saturday climax 

larade and then signed autographs at the 

.heatre. The audience was large and reports 

ire that the picture made money. He is a 

rlend of Mrs. W. G. Brackin. owner-manager 

)t three theatres in Ozark, Ala. He expects 

lis discharge from the army in April and 

^111 then return to Hollywood. 

Esl^noxville Firm Named 

o Handle Air Coolers 

'ilicliicl 

:noxville Technical society, has been identiled 

with construction and engineering sales 

Ctivity in this area since the war. Bradley 

(eliit- 

KNOXVILLE. TENN. — The Mechanical 

pment Co. here has been named manu- 

.urer's representative for eastern Teneasee 

by the U.S. Air Conditioning Corp. 

lechanical Equipment, which will handle 

sAIRco's air conditioning, heating and ven- 

Uating line, was formed recently by Joe T. 

(alley in association with Walter Bradley. 

Bailey, a member of the ASME and the 

le 

for 30 years co-owner and manager of 

Nelson Iron Works here. 

Covel Clutts Is Named 

DARDANELLE, ARK. — Koval Clutts has 

een named manager of the Joy Theatre 

ere. He replaces Donald Parker, who manged 

the house for the past 20 months. Clutts 

ad been assistant manager of the Ritz in 

tussellville and has also served as relief 

elmsman of the Joy and other Malco thea- 

:es. Charles Spillers was named to replace 

ilutts. 

A. B. Padgett and Crew Take Over 

At Helm of Atlanta Variety Club 

If M 

flffj 

.\. B. Padgett, new chief barker of Tent 21. poses with HLi crew. S«at«d, left to 

right: O. C. Lanun. Padgett, and Marc Berre. Standing: R. J. Bamen. John W. 

Harrell, R. B. Wilbv, Emorv .Austin and Leonard .\llrn. 

ATLANTA—More than 200 attended the 

Variety Club installation dinner and dance 

in the clubrooms recently. It was the largest 

crowd ever to attend a Tent 25 in.stallatlon. 

John H. Fulton, retiring chief barker, gave 

the welcoming speech. The ringmaster. Emory 

M. Austin, then took over: the Sonny Thorpe 

orchestra played "The Star Spangled Banner," 

after which Maj. Joseph Kirkman of 

the Salvation Army gave the invocation. 

A. B. Padgett was installed as chief barker. 

Austin then introduced the beautiful and 

athletic Joan McKellen. who appears with 

Esther Williams in MGM's "Million Dollar 

Mermaid." Austin then cited Heston and 

George Vance of the Atlanta Businessmen's 

club for their fine cooperation with the Variety 

Club's charitable work. Mr. and Mrs. 

Jack Sharpless of the cerebral palsy school 

also came in for their share of praise. Mills 

B. Lane, president of Citizens and Southern 

National bank, and wife were next introduced. 

Austin said Lane was responsible for the 

founding of the Rehabilitation Center several 

years ago when he offered to loan the Variety 

Club $25,000 to help start the palsy school. 

Austin said every cent had been paid back. 

Mrs. Lane is chairman of the board of trustees 

of the school. 

In response, Mrs. Lane related the palsy 

school had 19 staff members and that 60 

children now are being treated there. She 

said Dr. Samuel Wasick of University of 

Pittsburgh wsis being brought here to study 

the needs, and means and ways, for helping 

the handicapped children. Sponsorship of the 

Variety Club made the palsy project possible, 

she said. 

Major Kinkman told of coming to Atlanta 

in 1943, and of not knowing what sort of 

reception he would get, or what the town was 

like. Kirkman is head of Variety': playground 

center for boys on Bankhead highway. 

He prai.sed Variety members for their 

wonderful cooperation in helping the needy 

yw 

The outôinK chief barker .>nd wifr 

pose with the new chief and wife. At left 

are Mr. and Mrs. .X. B. Padgett, new chief, 

and Mr. and Mrs. John Fulton, the retiring 

chief. 

children and adults in the city. 

Chief Barker Fulton reported that on Jan. 

1. 1951. when he took over, the Variety Club 

had 390 members and now the enrollment was 

445. an increase of 55 members. He recalled 

Tent 21 was organized in 1939 with U members 

and since then had spent about S900.000 

on charitable work. Fulton related how he 

and Fred "Rebel" Coleman obtained the support 

of the president of Atlanta new.'^papers 

in the Old Newsboys day drive for the palsy 

school. 

Austin explained the club could not decide 

on what kind of gift to give Fulton, saying: 

"He did not need anything to eat. look at 

him; he didn't need anything to wear, he 

dressed too elegantly: therefore, since his 

wife had to put up with him more than 

anyone else, the gift would be for her." Two 

large gift wrapped tioxes were brought in 

and presented to Mrs. Fulton. Her face wore 

a surprised expression, and John Fulton 

beamed. Then she was asked to open them 

(Continued on next page) 

OXOFFICE :: December 20, 1952 

SE 

67

i 

SCALES 

We hare just been able to produce 

e >etter scale and reduce the 

price, loo. Now It's where It 

shuuld be and if a scale like th\s 

jl $89.95 will not m&ke money, 

then you don't waat scales. Look 

.'It this deal on 1 or 100 scales. 

Prices 

Reduced! 

Cut To Only 

$8995 

Down Poymenf $14.95 

Balance only 

J PER 

MONTH 

Or if you prefer to 

send cash with your 

order, you may deduct 

5 per cent or $4.50 from the list price, making the 

45 Scale crated 

CASH PRICE ONLY '85 weighs 100 lbs. 

All prices f.o.b. Soperton and we will 

ship to you either express or freight 

On s;iles In Ueorgiu and South Carolina. It 

h ru'cessary to ;idd Sales Tax lo scale prices 

Get in touch with us for a Scole Deal 

SPARKS SPECIALTY COMPANY 

PHONE 33 

SOPERTON, GEORGIA 

ma f^'f**^f 

»i.^«>ter '"" - 

Colonial Films Moves 

To New Atlanta Office 

ATLANTA—Colonial Films has moved to 

new and larger quarters at 71 Walton St. N.W. 

here. The company was first organized in 

1947 under the ownership of Taylor E. 

Hoynes. Hoynes has been in the nontheatrical 

film business for the last 13 years and his 

past experience includes several years as vicepresident 

of Stevens Pictures and division 

manager of the Distributor's Group. 

The company now specializes in industrial 

training films, film-strip production and covers 

eight states as sales representative in the 

television field. The company now is making 

plans to handle the physical distribution of 

television films. 

The officers of this organization are general 

sales manager, O. D. Kai'ter; head of 

film strip production, Ray V. Neal, and John 

W. Barry, in charge of television sales. 

Remodeling at Lyric Theatre 

HARRISON, ARK.—The Lyric Theatre 

here is being remodeled. An elaborate lounge 

and restrooms are being installed on the 

second floor, and a new jade green glass 

front trimmed with plated aluminum, and 

four glass doors are part of the project. The 

Lyric is one of the Commonwealth theatres. 

Sell Lyric Theatre Building 

FORT LAUDERDALE, FLA.—The Alsobrock 

family has sold the Lyric Theatre 

building, a Wall Street landmark, to the Fort 

Lauderdale Wall Street Corp. at a reported 

price of $51,500. 

- 

I 

TiiH IN OH .Cf eUSAM! 

Sells Ice Cream 

Sandwiches or 

Bars-on-Sticks in 

Amazingly Increased 

Volume — you Gross 

up to 5< Each 

.' 

Even imall neighborhood houses average 

300 lolet per weekl It's easy becoute: 

• NO EXTRA HELP NEEDED-no odded 

packoging costs — onyone can load. 

• BUIIT IN COIN CHANGER eliminotes 

chongo-moking, booifi io(ei 25%. 

• FITS ALMOST ANYWHERE - floor 

ipoco only 77Va" k 36 '/, "-lighted for 

operotion in dofk oreos. 

Diitribuled In the Soulheail by: 

WIL-KINThealreSupply,lnc. 

no Wollon SI., N. W., Allonio, Go. 

329 South Church St., Chorlotla, N. C. 

AYLAS 

COlJilAC 

VENDOR 

• AUTOMATIC -NO LEVERS - eosy for 

children to operate. 

• AMPLE CAPACITY-98 items in vending, 

too in storage. 

• TEMPERATURE CONTROL keeps ice 

cream just right for eoting. 

• DEPENDABLE E REFRIGERATION 

UNIT slides out for easy servicing, 

• BEAUTIFUL, RUGGED CONSTRUCTION 

— guoronteed for a full yeor. 

ATLAS TOOL & MFG. CO. 

5147 Natural Bridge Blvd. • St. Louis IS, Mo. 

New Variely Officers 

Take Over in Atlanta 

(Continued from preceding page) 

up. One by one, each piece was careftill 

unwrapped, and there amid the ohs! and ahs 

was a glittering silver service set with ; 

handsome, large tray. 

After the presentation, ringmaster Austl 

gave the highlights of the chief barkers c 

the past. The first chief barker was Williar 

K. Jenkins, followed by Harry Ballance i 

1942-43, Jack Dumestri in 1944-45, the lat 

Paul Wilson in 1945, Charles Durmeyer i 

1947, E. E. Whitaker in 1948, Fred Colema 

in 1949, Guy Brown in 1950 and then bac 

to Fulton in 1951-52. A. B. Padgett is th 

chief barker for 1953-54. 

Marc J. Wolf, Variety International chie 

barker, installed the new officers and gav 

the oath to five new members. Wolf praise 

the work the club has been doing for th 

palsy school. 

The new officers are Chief Barker Pad 

gett; Harold T. Spears, first assistant; Leor 

ard Allen, second assistant; Willis J. Davi 

property master; Marc Berre, doughguy, an 

these directors—Emory M. Austin, R. 1 

Wilby, R. J. Barnes, T. H. Eubanks, O. ( 

Lam and John W. Harrell. 

500 See Lees Telecast I 

ATLANTA—Some 500 persons attended tl" 

James Lee & Sons carpet company cor 

vention at the Paramount Theatre here t 

see the convention happenings in New Yoi 

via the big-screen television. This was tl: 

first closed circuit TV line program to I 

projected on a theatre screen here. Invitt 

guests helped swell the crowd, which ii 

eluded sales personnel and company rej 

resentatives. 

Open Scenic Outdoorer 

LITTLE ROCK—The Scenic Drive-I 

located at 3400 Conway Pike, was opene' 

December 5 by Raymond Fischer and Re 

Cochran, operators of the Juroy Theatre ; 

North Little Rock, and the Main Theat 

here. Cochran said. "This is the only airi 

in the United States with balconies," e.xplaii 

ing that thousands of tons of earth we: 

scooped out of a hillside to provide tl! 

"balconies." 

Black Gold Theatres Incorporate 

CUT OFF, LA.—Black Gold Tlieatre.s. In. 

has been granted dissolution of its chart, 

of incorporation, the office of the secretary 

state at Baton Rouge announced. 

Theatre Operator Is Murdered 

HELENA, ARK.—Bishop B. Mellwood, 0] 

erator of a theatre here, was shot to dea 

in front of a Helena cafe. 

i 

f 

'ii 

f 

e 

TRI-STATE THEATRE SUPPLY CO 

320 S. 2nd St. 

Memphis, Tennessee 





.A!;»r 

BOXOFFICE December 20, 18 

'I'll,,

\fi THE SPUr-APERTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 

Here you see the reproduction of o split aperture test 



superiority— it's olive and it sparkles. 

The other half of the screen (on ordinory projector) 









%edii^ CENTURY PROJECTOR CORPORATION, new york. n y. 

SOLD BY 

HORNSTEIN, 

712 N. E. First Are. 

Miami 36, Florida 

INCORPORATED 

ALON BOYD THEATRE EQUIPMENT CO 

p. 0. Box 362 

Shreveport, 

Louisiana 

CAPITAL CITY SUPPLY CO. 

161 Walton Street, N. W. 

Atlanta, Georgia 

STANDARD THEATRE SUPPLY CO. 

215 E. Washington St. 

Greensboro, North Carolina 

219 South Church St. 

Charlotte, North Carolina 

QUEEN FEATURE SERVICE, INC. 

1912'j Morns A»e. 

Birmingham 3, Alobama 

TRI-STATE THEATRE SUPPLY 

318 South Second St. 

Memphis 3, Tennessee 

BOXOFTICE :: December 20. 1952 69

. . MGM 

. . Ken 

. 

i: Seasons Greetings g — 

i 

ll^ 

KAY FILM EXCHANGES 

ÂTLANTA Sf9 MEMPHIs| 

^CHARLOTTE 

g 

felQMB' NEW ORLEANSi^ 

ABC 

THEATRICAL ENTERPRISES 

ATLANTA 

JACKSONVILLE 

Phone ALPine 7887 Phone 5-9227 

P. 0. Box 1345 P.O. Box 88 

BUYING 

BOOKING 

AGENTS 

K. J. (Hap) Bornes 

C. B. (Cliff) Wilson 

Two Million Feef in Stock 

Karl (Bud) Chalman 

R. A. (Rex) Norris 

SPEAKER CABLE 

Without Priority 

2 Conductor No. 17 AWG Solid Copper Flat Porollel 

Construction Rodent Resistant Non-water Absorbent 

Jacket for Direct Earth Buriol O.D. .35x. 20-inch. 

Pockoged 2,500 tt. on Returnable Reels or 500 ft. 

Coils. Price FOB Houston, Texos'. On 500 ft. Coils 

J60.00 per M ft. 2500 ft. Reels $40.60 per M ft. 

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs. 

per M ft. 

SOUTHWESTERN THEATRE EQUIPMENT CO. 

1622 Austin St., Houston, Texas, Phone CA-9906 

DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE 

CO. OF HOUSTON, TEXAS 

For over 20 years 

SERVICE 

and 

COURTESY 

OUR WATCH WORD 

PROJECTORS 

STRONG 

*"' 

AND SOUND 

LAMPS 

CONCESSION EQUIPMENT AND SUPPLIES 

STANDARD THEATRE SUPPLY CO. 

215 E. Washinjton St., 219 So. Church St. 

GREENSBORO, N. C. CHARLOTTE, N. C. 

•CENTURY 

JACK POT 

QUIZ NITE 

This is the only proven successful boxofficc stimulont 

in the Atlonto territory over the past four 

ycors. It Is logol, ond definitely not o lottery. 

Write us for names of exhibitors that you know 

who arc successfully using our plan. Equolly good 

in convontionol ond drive-in theatres. 

Patronage Builders, 

Inc. 

p. 0. BOX 1442 223 So. Liberty St. 

Atlanto New Orlcons, La. 

a-ASSIFEED ADS—EASY TO USE 

JACKSONVILLE 

paul Harg^tt, Columbia manager, has been 

out several days with a severe cold . . 

Visitors to Columbia were H. A. Dale, Lake, 

Lake Butler; Maurice Hensler, Auburn, 

Auburndale; E. C. Kaniaris, Beach Drive-In, 

St. Augustine; Chester D. Mikesell, booker for 

the Sixth naval district, Charleston, S. C, 

and K. Porter, Temple, Perry, Fla. . . . 

Ernest Pelegrin, office manager, entertained 

the office force and their families at an 

oyster roast December 13. 

Roy Morgan, Warner head shipper, has 

been promoted to the booking department. 

Ernest McCulley has been promoted to head 

shipper . 

staffers had a dinner 

dance at Kimbers inn December 20. The 

Christmas exchange of gifts will be December 

24 around the Christmas tree in the 

office . . . Joan McKellan, MGM actress, 

who was in Jacksonville for a personal appearance, 

visited the office. 

Marshall Sling, Universal office manager, 

returned from a week's vacation spent at 

his home in Georgia Laird is taking 

a two-week 

. 

vacation beginning December 

Buford Styles, manager, has been 

22 . . . out of the office because of a cold . . . 

Mike Kline, home office auditor, spent almost 

a week on Dick Beck's annual fishing expedition 

near Kissimmee. 

Arv Rothchild recently returned from a 

booking trip to Atlanta. Rothchild announced 

that there will be no admission 

charge at three Negro theatres, the Strand, 

Roosevelt and Pix, on December 24 . . Byron 

. 

Adams of United Artists, Atlanta, visited 

Exhibitors Service with District Manager 

George Pabst. Charles King returned to the 

office this week following his recent illness. 

The Plnecrest Drive-In, Duval county's 

newest, held its grand opening December 

11. Large newspaper advertisements and 

radio commercials preceded the opening. 

Many of the contractors and supply firms ran 

congratulatory ads. The opening features 

were "The Big Sky" and "Gypsy Wildcat." 

Four hundred orchids, 400 cigars and 200 

Bar-B-Q hot dogs were given patrons free 

in addition to souvenirs for the kiddies. 

Owners of the new drive-in, which has a 

360-car capacity, are Capt. Hans G. Vige 

and L. L. Broward. Mrs. Gwendolyn Allen 

is manager. The Pinecrest policy will be 

double feature programs of recent releases 

with programs changed three times each 

week. 

Open Renovated Gordon Theatre 

MERIDIAN, MISS.—The newly renovated 

Gordon Theatre, formerly the Stardust, has 

been reopened, according to operator Gordon 

Moody, former manager of the Meridian 

Drive-In. A fresh paint job and a new marquee 

were among the improvements. 

Complete Concession Equipment 

and Supplies 

THE QUEEN FEATURE SERVICE, INC. 

1912Mi Morris Ave. Phone 3-8665 

BIRMINGHAM 3, ALABAMA 

s 

Arkansas ITO to Meet 

May 5 in Little Rock 

LITTLE ROCK—The Independent Theatri I 

Owners of Arkansas will hold its 1953 conven-'] 

tion at the Marion hotel here May 5, 6. Offi-j 

cers and the board of directors will hold f ...^'u.. w - — - - , 

1 2 cents per word 

How 

Christmas 

Seals help 

save lives 

Successful methods of treatment 

make it more important than ever 

to find the 150,000 "unknown" 

cases of tuberculosis—and to find 

them early. 

Mass X-ray campaigns to findTB 

in time are part of the work your 

Christmas Seal dollars help support. 

Remember, no one can be "cured" 

until treated . . . and no one can 

be treated imtil the disease is 

discovered. 

Send in your contribution today. 

Buy Christmas Seals 

Because of the imporlance 

of this 

nZ-NY/^CCI^C 

mcssaBe. space D^ÂwrrlV-L 

contributed by 

BOXOFFICE 

:: December 20, US

i 

I 

Bruce 

. . Leland 

. Nell 

from 

. . . K. 

Kentucky 

'i'SllJ!,;,;. 

:tors 

wu ^ 

r 

i>! the eg^ 

tee t« lis i 

emce 

* tot 11 

m 

I Allnlo 

' 

Sharpening in Film Taste 

Noted by Rural Exhibitor 

from Canodion Edtfion 

WINNIPEG— So far 1952 .shows u coiLslderubli' 

incrensc in patronage and rt-cpipts over 

1951. William Zaparanulk, Independent clr- 

;uU owner, repo.ted on a trip here recently. 

"I am very well satisfied with the .state of 

iNlslne.s.s In all my town.s. one major factor 

being the mild winter we had In January and 

February, with all road.s free during the entire 

sea.son, in contra.st to other winters in 

my area during which .six-foot drlfU' h'ock 

tU road.s for .six or eight weeks and patronage 

1.S nonexistent." 

An exhibitor of eight years, Zaparanluk 

manages his circuit from Prince Albert. Sa.sk,. 

with houses in Meadow Lake (Midway), 

Domreny, Duck Liike and in the Prince Albert 

National park (Park). Besides these four 

SSmm situations, he also operates a 16mm 

drcuit In six .small towns around Prince 

Albert. With the exception of the Park, 

which is a resort town house, all the circuit 

houses are in rural agricultural districts. 

"Much to the surprise of many to whom I 

mentioned this, the taste for film among my 

farmer patrons has of late been sharpened 

and matured for better and meatier programs. 

Small action westerns are taboo, and former 

favorites such as Gene Autry, Roy Rogers 

and the lesser ilk are strictly poLson in my 

houses. My public, if it wants to see a 

western, insists on Technicolor, story values 

and a good dramatic plot: and action, though 

necessary, is of secondary importance. 

"Hollywood producers should realize that 

there is nobody left to fool; that in order to 

take money they must produce good pictures. 

and by good I don't refer to that definition 

dreamed up or nightmared up by the publicity 

department." 

A. L. King Uses Clown Bally 

WAYNESBORO. MISS.—A little greasepaint, 

some powder and a part-time employe 

made an excellent clown ballyhoo for "The 

Greatest Show on Earth" at the Royal Theatre 

here. Manager Albert L. King also used 

a sound car and put out plenty of pai>er 

for the four-day engagement. 

Theatre Ruined by Fire 

FORDYCE. ARK.—The Dalla.s Theatre, the 

jDallas 

lonly house in town, was recently destroyed 

in a fire. Paul Marks, manager, said the one- 

.story building was a total loss. There was 

ino immediate estimate as to the building's 

Iworth. The Dallas was owned by K. Lee 

jWilliams. 

MEMPHIS 

T. Illti bouBht the Park, Plu/ji and Coiy 

J 

Uirntres. BentonvlUe, Ark , John 

Lowrey, well-known exhibitor HItl will book 

and buy here . Murphy. Mklesman 

for Monarch Tlieatrc Supply Co., nufrcred a 

broken toe when he dropped a 2x4 on hLi 

foot . Mrs. OrrLs Colllav Piu-agould. Ark . 

who with her hasband operates the Capitol 

and Majestic theutre.s there, wait In the 

MethodLsl hospital here recovering after an 

operation . 

Mitchell. Monarch 

office manager, was called to Hou.ston to the 

bedside of his father who was serlou.ily ill. 

The 20th-Fox Family club held Its annual 

Chrlstma.s party CH'cembfr 19 at Hotel 

Claridge. 

Additional drive-ins closed for the sea.son 

included: B. D Brlghfs Hl-Y. Henderson, 

Ky.: Sunset, Calvert City, Ky : 79 Drive-In. 

Hughes, Ark.; Fray.ser, Fray.ser; Starllte, 

Gassvllle. Ark.: Sunset, Martin; Raco, Covington; 

Winona, Winona, Ml.vs.; Autovue, 

Maiden, Mo.; Skylark, Newport, Ark ; Skyway, 

Princeton, Ky.; Broadview, Morganfleld, 

Ky.; Mena, Mena, Ark.; Alrvue, West Helena, 

Ark.; Skylark, Clartsdale, Miss.; Audubon, 

Henderson, Ky.; Starvue, Stuttgart. Ark.; 78. 

Tupelo, Miss., and the 70 Drive-In, Hot 

Springs. 

. 

W. F. Ruffin jr., Ruffin Amu.sements Co., 

Covington; I. W. Bowden, Sundown, Paris, 

and Mr. and Mrs. Nathan Flexer, Ml-De-Ga, 

and Lake Drive-In, Waverly, were among 

west Tennessee exhibitors seen on Filmrow 

. . Fire damaged the Bradford lArk.) Theatre 

.. Brown, owner, closed the 

Caddo Theatre, Forester, Ark., and for a 

good reason. The town of Forester—which is 

made up mostly of workers and officials for a 

big lumber concern—is moving to another 

location to follow the lumber concern. Brown 

had no announcement as to whether his theatre 

will move along with the town. 

C. W. Tipton, owner, closed the Tiptoi-. 

Theatre, Caraway, Ark., which is one of hi.s 

seasonal operations . . . Ben Hill, exploitation 

man for Universal, was in town working on 

"Mississippi Gambler," which is holding part 

of its river-town premiere in Memphis. The 

pictures will also have St. Louis and New 

Orleans premieres. It opens at Malco Theatre 

here January 14 . . . Universal here will 

begin its part of the Charles J. Feldman sil- 

HANDY 

ver annivrr>ary drlvr i>ccrnibrr 28 It »tll 

continue throiitth May 2 yrUUntkH '.t nalca 

manager 

Drivr-lna which have tone Into weekend 

oprrntlonji In the Memphis territory Include 

the Lakevlrw. Hardin. Ky . Lake. 

Benton. Ky . Poinsett. Marked Tree Ark ; 

46, Boonevllle, Mliu. . and 41. Okolona. MUa. 

K. King, owner, has decided to operate 

his Dixie ozoner. Searcy. Ark . on weekends 

only Instead of cloning for the seuoo 

as prcvlou.%ly announced. 

R. J. Osborne, CreMrent. Belzoni: Paul 

Meyers, Center and Strand. Lexington, Blm 

Jack.ee; 

Walter Lee. Rice at Des Arc and New and 

Gem at Heber Springs; Mose.s Sliman. Lux. 

Luxora; William Ellas. Murr. Osceola; Orris 

Massey and Roi)ert Stegall. Stone. Mountain 

View; J D. Shepherd. Rex at DeVaUi Bluff 

and Palestine at Palestine; J. K. Jamejwjn. 

Joy, Bald Knob; Glen Brown, Ritz at Reyno 

and Gem at Success, and Mrs. Eunice Mitchell. 

Gem. Dumas. 

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CONFIDENTIAL CORRESPONDENCE INVITED 

lOXOFFICE December 20, 1952

High Ratings Awarded 

; of 6 Films Reviewed 

:,EW YORK—The high average of thi-ee out 

of nine films reviewed in the December 1 

issue of joint estimates of current motion 

pictures won ratings as outstanding pictures 

of their types. These are "Stars and Stripes 

Forever" (20th-Foxi and "Road to BaU" 

(Para I. both approved for family audiences, 

and "Eight Iron Men" (Coli, recommended for 

adults and young people. 

There are two other family pictures, "Ride 

the Man Down" (Rep) and "South Pacific 

Trail" (Repi. the latter also found acceptable 

for children's programs. Other adult-young 

people pictures listed are "Against All Flags" 

(U-I). "The Black Castle" (U-I) and "My 

Pal Gus" i20th-Fox). "Invasion, U.S.A." 

(Coli was rated for adults. 

The semimonthly publication, which goes to 

thousands of clubwomen, is prepared by the 

Film Estimate Board of National Organizations 

in cooperation with the Motion Picture 

Ass'n of America. 

'Lawless Breed' Marking 

50th Year of Westerns 

NEW YORK—Release of "The Lawless 

Breed," Technicolor film directed by Raoul 

Walsh, marks the 50th anniversary of westerns, 

according to Universal-International. 

Texas was the scene of 16 large-city openings 

December 11, 12 and 13, with other territorial 

openings to follow. 

The picture is set for general release in 

January. 

According to U-I "The Great Train Robbery" 

was the first outdoor drama in 1903. 

A 12-page, four-color booklet with scenes 

from the film and background stories is being 

used in the exploitation effort. 

TV Marathons Get $655,108 

For Cerebral Palsy Fund 

NEW YORK—Pledges totaling $655,108 

were received follow'ing two television marathon 

programs for the United Cerebral Palsy 

fund. 

An 18-hour program over TV stations of 

the American Broadcasting Co. raised $553,527 

and a 16-hour program over WKRC-TV, 

Cincinnati, rai.sed the balance. 

More than 2,000 volunteers and about 900 

telephone operators took part. The performers 

included Dennis James, Dorothy Lamour, 

Jane Picken.s, Yul Brynn and Maria 

Riva and a film made by President-elect 

Ei.senhower before he left for Korea. 

^4 A/rf 

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Ticket Tax Is Called 

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fronn MHieo\I Edition 

COLUMBUS—The (cdi-rul iiclml.s.sloii.s tux 

K a "souk the poor" levy, di-dured Robert 

WUe, executive secretary of the Independent 

Itieatre Owners of Ohio, In a letter to the 

Joint congressional committee on Internal 

revenue taxation. 

"The average price of movie tickets, less 

Meral tax. Is only 38 cents," added Wile, 

"which mukes movies definitely the poor 

man's entertainment medium. Weulthy people 

can afford to spend large sums for entertainment 

and can avoid the tax comipletely. 

They can go to the opera, concerts 

or symphony orchestras, all much more 

costly than the movies, without paying any 

tax. They can hire a fishing boat for a day 

lat a cost of $60 or $70 and add a catered 

'box lunch for $20 and not pay a cent In 

federal tax. Many other forms of entertaln- 

'ment are also tax-free—bowling alleys, bingo, 

ibasaars, billiard parlors, etc., etc. This Ls 

'definite discrimination against movies." 

WANT OPaV EQUAL TAX 

He said that theatres have never asked 

ifor preferential treatment. "All they want 

|ls the same tax base as any other business," 

Ihe added. 'TTiere Is absolutely no justlfica- 

Itlon for this unfair, discriminatory additional 

j20 per cent federal admission tax when one 

.considers that theatres are already paying 

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• CHANGEABLE LETTERS 

nc.

^^. . . / urge employers 

to install the 

Payroll Savings Plan... 99 

M. B. F0L80M 

Treasurer, Eastman Kodak Company 

"Continued sating iviU play an important part in protecting us against a 

renewal of inflation. The person tvho saves contributes to the nation^s stability 

and to his Jamily^s security. He can now also obtain a higher return on his 

investment than he could in the past, because of the improvements in Defense 

Bonds noiv offered by the V. S. Treasury. I urge employers to install the 

Payroll Savings Plan wherever practicable, and employees to take advantage 

of such plan. By investing regularly in improved Defense Bonds, Americans 

serve their nation''s interests as well as their own." 

If your company does not have the Payroll Savings 

Plan- 

Please tear out this page and send it to the "Big 

Boss." Urge that he read, carefully, Mr. Folsom's superb 

summary of the Payroll Savings Plan and its 

benefits for employers, employees and our country. 

The following figures should he ])articularly interesting 

to anyone not familiar with the wide adoption 

and the steady growth of the Payroll Savings Plan 

• 4S,000 companies offer their employees the Payroll 

Savings Plan. 

• since January 1, 1951, enrollment in The Plan has 

increased from 5,000,000 to 7,500,000. 

• in some companies, more tlian 90% of the employees 

are systematic bond buyers — in literally thousands 

of other companies, employee participation runs 

60%, 70%, 80%. 

• payroll savers are putting aside $150,000,000 per 

month in U.S. Defense Bonds. 

• the cash value of Series E Bonds held by individuals 

on December 31, 1951, amounted to S34.8 billion- 

$4.8 billion more than the cash value of Series E 

Bonds outstanding in August, 1945. 

Phone, wire or write to Savings Bond Division, U.S. 

Treasury Department, Washington Building. ^ ashington, 

D.C. Your State Director will show you how easy 

it is to install and maintain the Payroll Savings Plan. 

If you have a Payroll Savings Plan, your State Director will show 

you how to build employee participation through a person-toperson 

canvass that puts an Application Blank in the hands of 

every employee. That's oil you have to do— your employees will 

do the rest. 

The v. S. Government does not pay jor this advertising. The Treasury Department 

thanhs, jor their patriotic donation, the Advertising Council and 

BOXOFFICE 

'^:,;- 

BOXOFFICE December 20, 195.

. national 

I 

I nell. 

! 

Griffith. 

I 

I 

DALLAS VARIETY ARRANGING 

GALA ZUKOR CELEBRATION 

Ml 

More Than 1.000 Expected 

To Attend Dinner to 

Be Held Jan. 28 

DALLAS^ Directors of Texu-s Variety Club 

and representatives of Texas COMPO have 

enthusiastically approved plans to honor 

Adolph Zukor in a golden Jubilee celebration 

lor his outstanding contributions to the motion 

picture industry these past 50 years. The 

Texas Variety tent and Texas COMPO scheduled 

the local celebration for January 28 In 

the Baker hotel here. 

A glitternig array of 150 personalities will 

be seated on the dais and more than 1.000 

exhibitors from the southwest are expected to 

come to Dallas for the celebration, in addition 

to all the prominent industrialists of the 

south, southwest and midwest. 

Mexico's Cantinflas Gives 

Houston Tent 34 Benefit 

MANY GOVERNORS ON LIST 

Also among the list of dignitaries invited 

«.(ipei 

,wllik»« 

«re governors Allan Shivers. Texas; Roy J. 

Turner, Oklahoma: Robert Kennon, Louisiana: 

Francis Cherry, Arkansas: Frank 

Clement, Tennes.see: Hugh White, Mississippi: 

Howard Pyle. Arizona: Edward J. Mechem, 

New Mexico: Dan Thornton, Colorado: Edward 

F. Arn. Kansas; Phil M. Donnelly, Missouri, 

and Robert Cro.sby of Nebraska. 

Paul Short and John Rowley were appointed 

temporary co-chairmen, but it is 

expected that R. J. O'Donnell, Variety Interchairman 

of the Zukor Golden Jubik 

lee celebration, will appoint a general chairman 

at the next board of directors and general 

meeting of the Texas tent. 

"We are going to make this the most elaborate 

affair that we have ever undertaken to 

honor a great man." said Rowley, second International 

chief barker, at the meeting, 

which was attended by Chief Barker C. A. 

Dolsen, Al Reynolds, Phil Isley, Meyer 

Rachofsky, Charles E. Darden, Kendall Way, 

Harold Schwarz. Joe Caffo, W. L. Marshall. 

Clyde W. Rembert, Walter Penn and Jack 

Bryant. 

KNTHUSIASTIC APPROVAL GIVEN 

Enthusiastic and unanimous approval was 

given by the Texas COMPO executive board 

'consisting of Karl Hoblitzelle. R. J. O'Don- 

Col. H. A. Cole. Edward H. Rowley. H. J. 

Claude C. Ezell. Phil Isley. Julius 

Gordon. Henry Reeve, Paul Short and Kyle 

! Rorex. 

Arrangements are being completed to televise 

the banquet in addition to bringing it to 

the vast radio audiences via network hookups. 

Newsreel coverage will be extensive. John 

Rowley is arranging a meeting with the chief 

barkers from Houston. Oklahoma City and 

Memphis as well as film leaders from Kansas 

City. Denver and New Orleans who will work 

together to bring leaders to Dallas for this 

momentous event. 

Under O'Donnell's leadership Variety International 

will honor Adolph Zukor at the International 

Variety convention in Mexico City 

April 18-23. 

HOUSTON—Houston Variety Tent 34. in 

behalf of its pet charity, the Variety Boys 

club, staged one of its biggest and most unusual-productions 

here Wednesday (17i with 

the first United States appearance of Mexican 

film star Mario Moreno, who uses the 

stage name of Cantinflas. 

The Mexican star, that nation's number one 

film attraction, had his entire all-Mexican 

.show at the Sam Houston Coliseum here. 

The troupe included some 35 persons, singers, 

dancers and bull fighters. He also brought 

along three Mexican fighting bulls with which 

the comedian staged a comic, bloodless fight. 

This was one of the greatest shows ever 

staged in this city and the Mexican star 

donated the entire show and all proceeds to 

the Variety Boys club. 

Meantime, while the big benefit show was 

going on. the Boys club, with its membership 

of 1.600 youths, was proudly taking credit (or 

winning its first football "Bowl" game by 

defeating Boys Town of Nebraska 28 to in 

the annual national Milk bowl in Rosenberg. 

Tex., before a crowd of more than 6.000 

persons. 

The "Bowl" game had all the splendor and 

gaiety of a real contest and the captains of 

both teams crowned Holl>-wood starlet GIgl 

Perreau as queen of the national bowl in a 

colorful halftime ceremony. The bands from 

St. Thomas high school. Wharton Junior 

college and the drill squads of Klrwln and 

Wharton, along with a peewee drill unit, 

named the Duquettes, added spice to the 

contest. 

After crowning Miss Perreau. team captains 

George Deplease of Boys Town and Pete 

Miller of Boys club shyly placed a kiss on her 

cheeks. L. D. Irwin, president of the Rosenberg 

Lions club, gave the starlet a white 

The abovp photographs show rantiflas. 

Mrxiran film comrdian: the Bots club 

football tram, which drfeatrd Boys Town 

of Nebraska 2K to 0. and briow. new 

< hief Barker Mitchell M. I.ewLs. 

western-style leather Jacket with a Lions 

emblem on it. So dominant were the midgets 

from Houston that they only had to punt once 

during the game. Terry Dyal, probably the 

fastest boy on the field, was the player who 

carried the club to its win. 

On the business side of Tent 34 acUvlttes 

one of the largest membership turnouts on 

record met to elect new officers and crew. 

Selected were Mitchell M. Lewis. Lewis Thea- 

I Continued on Next Page 


sw 

75

SAN ANTONIO 

/^.ipt. M. T. "Lone Wolf" Gonzaullas of the 

Texas Rangers and now a technical adviser 

on outdoor historical westerns, was in 

town to herald the premiere of "The Lawless 

Breed" which opened at the Majestic December 

11. The veteran Texas peace officer now 

is retired after many years of service along 

the Rio Grande between Eagle Pass and El 

Paso. He also was in charge of Rangers in 

northern Texas for a number of years. The 

story is authentic in every respect and is 

woven around the trials and tribulations of 

the famous John Wesley Hardin, who was a 

widely known Texas character of yesteryear. 

"Bwana Devil," the three-dimension film, 

is scheduled for a special engagement at the 

Texas starting Christmas day at increased 

admission prices. Arch Oboler, producer and 

director of "Bwana Devil." and M. L. Gunzberg 

head of Natural Vision Corp., were 

in town a week in advance of the openmg. 

They appeared on radio and television stations 

The press also gave them timely interviews 

in the interest of the picture. 

Majestic bookings: "Million Dollar Mermaid" 

opens December 25, and "Staxs and 

Stripes Forever" opens January 1 ... The Lew 

Brays are expecting their second bundle of 

joy to arrive at their Harlingen home some 

time during the holidays. 

Exhibitors here to book Mexican pictures 

included Huam Parks, owner of the El Capital! 

Teatro. Lubbock; Gustavo Lavenant, 

Haydee, Dilley; Jose Lopez, Lopez Hall, 

Charlotte; Mr. and Mrs. G. C. Franks, who 

reside in Lubbock and operate the Alto Theatre 

at Wilson; Miguel Galvan, Teatro Pena, 

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. FORD . CHEVROLET • PONTIAC 

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• SCHULZE and BURCH CRACKERS 

New Braunfels, and Francisco Trevino, Ideal 

Pearsall ... J. Truex, Azteca skipper, spent' 

the weekend on a business trip through the 

Lower Rio Grande valley. 

Julian Bowes, U-I field man, Dallas, wasjl 

here handling exploitation for the premierel 

of U-I's "Lawless Breed" at the Majestic. 

Cantinilas Stages 

Show for Variety 


tres, chief barker; Bruce Layer, KPRC. first 

assistant chief barker; Mack Howard, Ruby 

Howard, Inc., second assistant chief barker; 

Ray Hay, Metropolitan, doughguy; E. J. Miller, 

operators union, property master, anc 

L. C. Kirby, Bluebonnet Film Transfer, inter 

national canvasman. In addition to these 

| 

other crew members are Paul M. Boesch, Gul: 

A.C.; Francis R. Deering; Frank Wilke, Boulevard 

Theatre; C. R. Coneway. Humble Oil & 

Refinery Co.; Al R. Lever, Interstate Theatres; 

John Paul Goodwin; Pat Flaherty; A 

Mortensen, Southwestern Theatre Equipment 

and Fred Nahas. Convention delegates an 

Mack Howard and Fred Nahas, with alternates 

Bruce Layer and Ray Hay. 

Installation dinner for the new officers 

crew will be held in the Pioneer room at B: 

WiUiams restaurant Saturday, January 10 

John Rowley, second assistant Internationa 

chief barker, will be speaker and wives will b. 

invited to attend the affair. 

The lent will stage its most celebrated socia 

evening of the year next week with the annua 

dinner dance at the Shamrock room of th 

Shamrock hotel on Saturday l27). This is ten 

34's "evening out" and is always well-attendei 

by local and visiting barkers. Bobby Tinterow 

Shamrock orchestra, will furnish the musi 

and entertainment. Variety's traditionsj 

Christmas gift will be given to each woma:^ 

present. 

All Grosses at Dallas 

Sink Under Average 

DALLAS—All grosses were under averagi 

as Christmas activities gained momentum. 

Majestic—The Lowless Breed (U-1) ', 

Palace— Hurricane Smith (Para) 'I 

Melba—The Turning Point (Para) ^|l 

Tower— Fearless Fagan (MGM) 

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BOXOFFICE December 20, 19i

TtViiKi 

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BOXOFnCE :: December 20, 1952 77

EASTERN OKLAHOMA 

By ART LaMAN 

TULSA—For no apparent reason, vandals 

went all-out a few nights ago apparently in 

an attempt to wreck the marquee of the Cove 

Theatre. They backed a car under the theatre 

front, and by standing on the car top 

reached the lettered section of the marquee 

sign, where background glass, neon tubing 

and letters on di.splay were destroyed. Manager 

R. V. McGinnis estimated that replacement 

of broken tubing and glass would cost 

$500 or more. 

« • « 

There is one very happy high school beauty 

in Tulsa; Charlotte Markham, 17-year-old 

senior at the Will Rogers high school. Miss 

Markham has been named one of the six most 

beautiful Indian girls in the U.S.A. She represents 

the Cherokee tribe. Columbia Pictures 

has offered the Indian beauty a contract, 

which includes a clause that she shall 

appear in at least one picture to be filmed in 

Technicolor. 

« * 

H. E. Hardgrove, manager and part owner 

of the Admiral Drive-In, is convalescing at 

Hillcrest hospital from a heart attack suf- 


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CONFIDENTIAL CORRESPONDENCE' INVITtD 

fered a few weeks ago. The drive-in is staying 

open on the weekends with Mrs. Hardgrove 

supervising the operation with the help 

of John Howley. former theatre manager 

now connected with the Pete White advertising 

agency. All of Hardgrove's friends wish 

him a speedy recovery. 

* * * 

For the first time someone in downtown 

area of Tulsa is doing something about a 

meeting place for the teenagers as well as the 

older folks who do not 

care for beer joints. R. 

V. McGinnis. manager 

of the Cozy Tlieatre, 

saw the opportunity 

when a beer parlor 

next door became vacant. 

He leased the 

building which is over 

100 feet in length, removed 

the beer fixtures 

and installed a 

popcorn machine, 

plenty of soft drink 

R. V. McGinnis 

coolers, a jukebox and 

a few novelty games, plus plenty of candy 

featuring a full line of Curtiss Sweets. 

* * * 

W. A. Kuchel. district field manager for 

the Curtiss Candy Co.. saw to it that a full 

supply was on hand for the opening which 

took place some ten days ago with an almost 

full house on hand during the entire evening. 

A rough idea of the crowd can be obtained 

from the fact that some 30-odd cases of Coca- 

Cola were sold. Since the opening, a fine 

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Strong Lamps 

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Exciter Lamps—Sand Urns 

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Popcorn Machines—Reels 

Sno Cone Machines Film Cabinets 

Peanut Machines—Film Tables 

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AND MANY OTHER ITEMS 

BERBER BROTHERS 

"Fair Treatment and Adequate Service for 25 Years" 

408 S. HARWOOD DALLAS 1, TEXAS 

griddle has been installed and now hot dogs 

and sandwiches are sold. And in the next 

few weeks. McGinnis expects to make many 

more additions and to spend rather large 

sums in new decorations. 

Already a number of police and others interested 

in clean amusement for the teenagers)' 

have commended McGinnis for the fine job 

he has done. We also extend our own congratulations 

on something that there should 

be more of. 

* • * 

Ralph Drewry has announced that the J 

Orpheum Theatre will offer a special stage 

| 

attraction Monday i22) whenRudy Vallee. thel 

Vagabond lover of some 20 years ago, will] 

present his one-man show at four performances. 

A local orchestra with a number of thel 

musicians from the old Orpheum pit band J 

will furnish the music. On the screen will| 

be "The Son of Ali Baba." 

* * » 

Tulsa theatregoers can take their pick ot\ 

outstanding attractions for their holiday entertainment. 

At the Ritz will be "Stars and] 

Stripes Forever"; Majestic. "The MiUion Dollar 

Mermaid": Rialto. "Abbott and Costello] 

Meet Captain Kidd": Orpheum. "Thunder Inj 

the East"; Delman. "It Grows on Trees";! 

Plaza. "Park Row." and "The Fighter" at thel 

i 

Tulsa. This is the greatest array of top first! 

runs for seven theatres in Tulsa for Christmas 

week. 

Merry Christmas and prosperous New Year, 

Allied oi Oklahoma 

Session in February 

TULSA—The first annual convention of 

Allied Independent Theatre Owners of Oklahoma 

already is assured of having one of 

the best theatre get-togethers ever held in 

Oklahoma. The date is February 23-25; the 

place is the Biltmore hotel. Oklahoma City. 

The Tulsa committee, composed of R. V. 

McGinnis. Harold Bowers. Earl Snyder. Eddie 

Jones. Bernard McKenna. has alreadjf been 

in contact with many of the builders of the 

atre equipment who have contracted for 

booth space in the tradeshow as well as advertising 

space in the souvenir program. 

Bowers announced all booth space w'ould be; 

sold long before the opening February 23. 

Several entertainers have been secia-ed from 

the film studios. 

£ Merry Xmas 

Sr ond Happy New Year 

§ to All 

ft Field Representative for 

i» 

BOXOFFICE 

S (Conductor of 5ound-Prog; 

jection Dept. MODERN 

.g THEATRE every month.) 

» Test Films — Specia 

-^. "Servicing Bulletins" 

I WESLEY TROUT 

g P.O. Box 575, Enid, Oklo 

TEXAS PROJECTOR CARBON CO. 

2023 Young Street Dallas, Texas 

Telephone: Riverside 3807 





BOXOFFICE 

:: December 20, 1952.

hi 

DALLAS 

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to w;. 

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tile 

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'OR on Tr- 

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petoiisNejiJ 

3rlg. ) 

Gen. Paul L. Wakefield, state director 

If selective service. Austin, accompanied 

marj soblitzelle. Schellenberg's home is Dalhart. 

Stormy Meadows is completing her 

lex. . . . 

al conveoti; 

Ighth 

Owners ol CJ _ 

annual edition of the Texas Theatre 

)l liaiiiij ( 

lers ever hi 

taaiy23-S' 

iirlSBjder.i 

to alieaoj 

le 

builders o! 

;e contratiK 

low as well 

soiivenii 

P'- 

ih space ni' 

FeW 

lyhf mother of Mart Cole, circuit openilor 

In Rosenberg, filed Monday (15>. She wn,i 

. . . 

I sister of Forest Thompson's mother 

Walter Titus, district munaffpr for Republic, 

pent a few days here with Manager Jack 

tluuUhan. 

1 Christma.s parties were held along Filmlow 

thLs aiul last week . . . Republic held a 

;ala affair Friday (I9> afternoon on the seci)nd 

floor of the exchange building. Rowley 

'Jnlted Theatres held Us Chrlslma-s party the 

line day 

iihercd at a breakfast last week (12» In 

.lie Dallas Athletic club. Christmas bonu.scs 

vere presented by R. J. O'Donnell. Clinrles 

E. Darden, president of Associated Popcorn 

ptetrlbutors, gave a party for the employes 

kt his home on Colt road Wednesday eveking 

(17). 

Col. H. A. Cole and R. J. O'Donnell returned 

[rom the national COMPO board meeting in 

tJhlcago "Bwana Devil," the three-dimen- 

. . . 

!ion film, w-ill open at the Majestic Theatre 

;;hrlstmas day. 

Karl Hnblitzelle of Interstate circuit, presilent 

of the Texa.s Heritage society, presented 

Texas flag to Dr. T. R. Schellenberg, diector 

of archival management. National 

LTChives and Records, during a ceremony at 

Washington Monday (15i in connection with 

he enshrinement of the Declaration of Indeendence. 

the Constitution and Bill of Rights. 

ulde. It is expected to be off the press 

liortly after January 1 . . . The Filmrow 

^^^ffifl£n«r. 

girls .\Ii.M. 

.Motion Picture Svcrrlarlrx) were 

to hiild .1 iMlii "bavt luncheon" ThurMlay il8i 

The H.^ boy« at Variety Club's Boy.^ Ranch 

wore looking forward to the unnuol ChiiJitmas 

party Sunday evening '21> for Variety 

Club membi'(ted that the clubroom.i of Tent 17 

In the Adolphus hotel would be filled to 

overflowing for the Cadillac-Ford giveaway 

Saturday evening (20). 

AROUND OKLAHOMA 

By WKSLKY ntOUT 

Tom Lewis, owner of the Max and Rite 

theatres, Cherokee. I.s one of those 

progressive managers who does not gripe 

about buslne.-is conditions—he Ju.st work* a 

lifle harder when busine.ss is slow! He said 

business had picked up this month after having 

been a little slow in November. He said 

that TV had not hurt too much. Set purchasers 

stay away awhile, but when the novelty 

wears off they are back again as steady 

patrons, he explained. And many TV owners 

who never did attend shows he thought would 

be future theatre patrons. "After gettin-; used 

to westerns on TV they will like to see outstanding 

picture presentations at the theatre," 

he said. 

The Max is equipped with RCA sound and 

Brenkert projectors, supplied by Oklahoma 

Theatre Supply. The house, formerly a roadshow 

house, has been made into a very 

neat and attractive picture theatre. The Rltz 

is operated on weekends only. 

Many drive-ins have stayed open longer 

this season due to a long warm fall. 

The screen programs at the Jake Theatre 

at Shawnee are well advertised and its sound 

and projection are excellent. 

Theatre gift books are being offered at all 

the Video theatres in Enid. 

Westerns-Features-Serials 

Tower Pictures Co. 

HAROLD SCHWARZ 

'S02 S Harwood St. Dallas 1. Texas 

Phone RA-773S 

^^XS\i^^1ff^V^V:^13S^ ^S^^^^S^ 9^ &yi: . In Uic 

Black hottl. Variety Tent 22 will move lo 

new quartern at the BlUmore hotel by March 

I. 1953. or iiooner If poiwlble C H. "Buck" 

Weaver, who presided at hl« final crew meeting 

an chief barker last week, uUd the club 

la planning lo upend 110.000 for new equipment 

and furniture for the new clubroomi. 

The tent, only 12 yean old. hax taken the 

east and north end of the lop floor of the 

Btltmore. vacated by Radio SUtlon KOMA 

which moved recently to Itii new home near 

town. The balance of the floor, according to 

Weaver, will be made into offices by the 

management of the hotel. There will be a 

vestibule as you get off the elevator on 24lh 

for public use. The club quarters will be off 

this lobby. 

Weaver explained that the hotel will remodel 

the floor and decorate 11 for the new 

tenants. 

Tent 22 will have half again as much room 

as at present, according to Weaver, but the 

arrangement will be "much better." There 

will be a main big clubroom. a .M^parate bar 

room, cloakroom.s. a cardroom. and restrooms. 

He al.so mentioned a board room, but didn't 

explain whether it wa-s to be like the current 

setup, a double purpose room for board meetings 

and card parties. 

Plans are to launch an all-out membership 

campaign and build the club every way possible. 

Weaver discussed the great possibilities 

and opportunities ahead for the club. If sufficient 

room is obtained for a growing organization. 

Private parties, luncheons, dinners, 

open-houses and such which will bring In 

added revenue. 

At the Variety board session. contribuUon 

cards were handed out and will be distributed 

by the Variety members and exhibitors. Weaver 

said the cards will be sent throughout the 

country. These contribution cards are tagged 

for $1 and all funds will go into the tent's 

charity treasury. Two of the lucky contributors 

win receive a new Cadillac or a new 

Ford. Dee Fuller, entertainment chairman. 

is in charge of this project. The autos will 

be given away on Valentine's day. 

Some of the new crew sat in on the final 

.se.ssion of the year. Outgoing officers are 

Weaver. C. B. Akers of Tulsa and Peoria. 

111., who was second assistant, and Fuller, 

property manager. Weaver Is the new international 

canvasman, succeeding J. C. Hunter. 

Tulsa, who is leaving the show business for 

the hotel business In Florida. 

At the January 5 session. Charley Hudgens. 

Universal manager, will take over the gavel 

as chief barker, while Don Tullius. Warner 

exchange head, will be his first assistant, 

and Ralph DrewTy. general manager of Tulsa 

Downtown Theatres, will be second assLstant. 

George Fisher. MGM manager, will be property 

master and Harry McKenna of this 

city, who is interested in Southwestern Theatres, 

will be doughguy. Other new crewmen 

Include Charles R. Guthrie and Claude F. 

Motley, both Video Theatres officials. 

To Build at Vidor, Tex. 

\aDOR. TEX.—A drive-ln theatre win be 

built about five miles north of town on the 

Evangeline highway by the Jefferson Amusement 

Co. of Beaumont. The company has 

purchased 38 acres of land as a site for the 

500-car drlve-ln. 

79

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Pi liley 

'i 

ORDINARY PROJECTORS 

CENTURY PROJECTORS 

^Wl'jlds 

^ 

ionif oi 

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Sop ( 

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\fS THE SPLIT-APERTURE TEST — THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 




superiority—it's olive and it sparkles. 

The other half of the screen (on ordinary projector) 







CENTURY Projection' and Sound. 


%e^lB^ CENTURY PROJECTOR CORPORATION, NEW YORK, N. Y. 

SOtD BY 

'lOli 

CENTURY THEATRE SUPPLY CO. 

20 North Lee Street, 

Oklahoma City 4, Oklahoma 

HARDIN THEATRE SUPPLY CO. 

714 South Hampton Road 

Dallas 11, Texas 

'IOC 

BOXOFFICE 

: 

: December 20, 19 .-fcjB,,

I LUBBOCK. 

, 

SEASON 

i.^1 

h t Llns 

Texas Drive-ln Unit Holds 

First Regional Session 

TEX.—The Texas Drlvc-In 

Theatre Owners A.s.s'n held Ihe flr.st of a .series 

of scht'duk'd reKlonul ini'cllnK.s here Inst 

Ed Green 

Wednesday ilOi with 

more than 50 drive-in 

operators attending. 

Phil Isley. president of 

Allied Theatre Owners 

and head of Isley Tiieatres, 

spoke for Claude 

Ezell, president of the 

association. Ezell, who 

is also pre.sident of 

Ezell & Associates, was 

hospitalized several 

Al R«3molds 

Preston Smith, Lubdays 

before the meeting. 

XKk, presided as local chairman and opened 

;he meeting with a welcome to all theatre 

Dwners, some of whom had come here from 

far as El Paso. 

The meeting opened with breakfast in the 

lis 

iffee shop of the Lubbock hotel and a 

a. m. screening of "Ruby Gentry" at the 

ey Theatre. Theatremen reconvened in 

the Navajo room of the Caprock hotel for 

luncheon at 12 and bailncu Kc.-xtorw started 

at 1 p. m. 

Isley. actum for Ezell. explained why the 

1 ôclatlon president wa.s unable to attend 

tlie mecllnK He outlined the history of the 

a.s8oclatlon and read u ll.st of the names of 

officers and directors. He explained the objectives 

of the organization and how the 

group can serve drlve-ln showmen in west 

Texas. 

Lsley 

also reported on the 20 per cent federal 

tax repeal campaign and Its .succe.'ss to 

date and he covered briefly the plan for relieving 

the Texas theatres of the discriminatory 

state tax on admissions over 50 cents. 

He Introduced Ed Green of Texas Theatre 

Service. Dallas, who explained what had been 

accomplished In the Dallas territory by the 

drlve-in association and how problems have 

been worked out to the satisfaction of all exhibitors, 

creating a healthier condition both 

for the drive-in and for the film companies. 

Isley then Introduced Charles Wel.senberg 

of Dallas. El Pa.so and Wichita Falls to explain 

how through the efforts of the drlve-in 

association, exhibitors had gone together in 

directory-type new.spaper advertising, thus 

saving hundreds of dollars In advertising 

expense. 

Al Reynolds outlined plans for the first 

semiannual Texas Drive-In Theatre Owners 

A.ss'n statewide meeting in Dallas in February 

FOR 1^ 

[)f!a.vllOil, 

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ill 

-«>>i tti4 Fl>m 

,•••• 

OXOFTICE :: December 20, 1952 

81

J 

I 

da Silvernaih 

Coronet Manager, 

o uilds Fine Dallas Patronage 

DALLAS—Mrs. Hulda Silvernail. manager 

01 the Coronet, only exclusive art and foreign 

film theatre in DaUas, has become an 

integral part of the theatre world in the busy 

Dallas area. Mrs. Silvernail ha-s found enjoyment 

in supervising a unique motion picture 

theatre quite in contrast with her day's 

work as credit manager for a wholesale photo 

supply house in downtown Dallas. 

Her story is unusual in theatrical history. 

It was only three years ago that she was 

looking for some diversionary activity during 

several of her free evenings. She happened 

to be on the spot as a patron at the Coronet 

on a night when Alfred N. Sack, founder and 

managing director of the Coronet, found 

need for a little extra help during one of the 

theatre's frequently busy weeks. A casual 

acceptance of a minor temporary duty turned 

out for Mrs. SUvernail to be the first rung 

in her climb toward managership of the now 

well-known and widely patronized Coronet. 

Mrs. Silvernail is a born hustler and within 

six months when some permanent changes at 

the theatre were made Sack spoke to her 

about managing the Coronet. "I don't see 

how I can do that six or seven nights a 

week," she exclaimed. But Sack wisely had 

the right answer. "We shall just have to 

train you to assign many duties to others," 

he said. "That is one of the main requirements 

of a manager. You, as manager, will 

know what needs to be done. You are 

friendly and courteous, and, I think, capable 

of handling people. I believe you can do the 

job." 

NEED CHAIR SERVICE 

New choirs installed—all types of repairs. We 

furnish oil labor ond material. Work done in your 

theotre. Carpet sewing, laying and repoiring. 

C. E. Girard 

201 South 23rd St., Temple, Texas 

Phone, Oollos, RI-S009 Phone, Temple, 3-5352 

HULDA SILVERNAIL 

Sack had analyzed Mrs. Silvernail and the 

situation accurately, and subsequently she 

has capably handled all normal situations 

in the house management, and tlii'ough 

quick thinking, has skilfully maneuvered 

smooth performances through all emergencies. 

Such a situation occurred one evening 

when a sneak preview proved to be considerably 

shorter than the time allotted to it. 

Not wanting to disappoint patrons who expected 

the second show at 10 p. m., as advertised, 

and not at 9;30, Mrs. Silvernail hurriedly 

looked around the projection booth 

and saw a two-reel featurette which had 

been delivered just that day for private 

screening. No one on the Coronet staff had 

seen or even heard of the short before, but 

Mrs. Silvernail took a chance, risking reprimand 

by owner and patrons ahke, by pub- 

licly showing a subject which had not bei 

screened in advance (everything the Coron 

shows is carefully analyzed before schei 

uling) and ordered the short on the scret 

to fill in the gap. Luckily, the featurette Wi 

a winner and the day was saved. 

Mrs. Silvernail's personality has helpe 

make a reality of the theatre's boast: "] 

Dallas nearly everyone goes to the Coronet 

She enjoys meeting the regular patrons 

the theatre who come from many of the fine ^t 

; 

families in Dallas, and many nearby towr|l(| 

even as far away as Fort Worth. Being e 

art theatre and playing new and outstandii 

attractions only, the Coronet is patronize j 

freely and regularly by students of Soutl 

JinCENT 

ern Methodist university, Hockaday Schoi 

iQ'JillllV 

for Girls, and many other outstanding Dall 

institutions. 

Hulda Silvernail has actively participate 

with Sack and Sarah Lee Cabell. Coronet ai 

director, in promoting the patrons' ir.tereji 

in the regular art exhibits on display in U; 

lobby of the theatre. She is also personal 

responsible for the attractive floral arrangj 

ments always in evidence in the Coronet 

office, lobby and restrooms. 

A streamlined promotional plan is used 

keep patrons advised of current offer: 

many of which are revivals especially ri 

quested from surveys conducted regularly, 

large mailing list has been built up t 

those attending the theatre and attractt 

cards and news announcements are mi 

out regularly. The Coronews, a weekly iii 

formative house organ, is in constant dii 

mand. Relations with the press, two li 

dailies and local suburban papers, are 

cordial as reflected by the large amount 

coverage given the various activities of Qj 

Coronet. 

Mrs. Silvernail is a member of the 

Star Council of Credit Women, and tl| 

theatre is made available to this organizaU( 

one night a year for fund-raising purpos 

in connection with their charity work. Mai 

other civic organizations frequently use tl 

Coronet for benefit performances and privi 

- 

programs. 

Like her patrons, Hulda Silvernail belie' 

it is a healthy educational experience ail 

pleasure to see a good foreign picture or % 

more discriminating American pictures 

Sition al 

ii 

Ik 

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riy ami 

id lius i 

Sejffloui 

Mtifitate 

,cliitll)atl 

loom lie 

isareii 

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Ktificate 

TR tOllgll-l 

samiaile 

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(Bin 

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Ella ii 

BOB WABNER Says 

// you knew MANL£Y products as 

I do, you'd be as excited as I am! 

J/ 

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PLAY SAFE... 

NEXT TINE I/5E 

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Minnesota 

IS actiritiei h 

ibarity lort 1 

freqientlj ai| 

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Silveinail 

pijatats 

expenrteifii 

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U. Exiols 

;Tent 12 Achievement 

MI NNKAPOLIS- Northwest Viirli-ty TfHt 12 

la thf proud posstv^sor ol il frumed ccrllllcutc 

' 

from the University of Minnesota expressliiK 

jthe Blent Institution's uppreclntlon itnd Kratltude 

to It for the establishment of the heart 

hospital on the campus, a philanthropic project 

which the club conceived iind carried to 

successful completion by nilshiK more than 

jtHOO.OOO and pledging a minimum iinnuul colllCCtlon 

of $25,000. 

•BtAGNIFICENT' ACHIEVEMENT 

Ray Quinlivo.J. chairman of the University 

of Minnesota board of regents, made the 

presentation at a gala banquet attended by 

nearly 300. including faculty and, medical 

fraternity members, state and local dignitaries 

and prominent citizens from all walks 

of life who assembled to pay tribute to the 

ehlb for this achievement for humanity. 

Qideon Seymour. Minneapolis Star-Tribune 

,?xecutive editor and vice-president, described 

le achievement as "magnificent." 

The certificate was accepted by Bennle 

:er. chief barker, with humility and pride, 

will adorn the clubroom walls. 

Showmen arc described in the certificate as 

dealers in make-believe and hard-headed 

jusiness. worldly men, but dreamers of great 

Ireams. 

The certificate points out that these shownen 

"are tough-minded men with hearts of 

idness and affection, family men impressed 

beauty of childhood, whose guiding star 

a little child shall lead them." " It calls 

pioneers of humanitarian projects who 

imise much and w-ho always exceed their 

imises, inspirers and mobilizers of the pub- 

I's altruistic impulses, of whom, in the parice 

of the entertainment world, it truly can 

said, "They deliver.' 

In conclusion, there is inscribed on the cericate 

the university's deep gratitude. 

"In grateful and humble acknowledgement 

f their manifold contributions to the well 

ing of their community and in deepest 

atitude for their crowning achievement, the 

fath-breaking and monumental Variety Club 

leart hospital, the regents of the University 

•t Minnesota this eighth day of December, 

952. pledge to the members of Tent 12 their 

lUmble and vigilant stewardship." the certifiate 

low 

concludes. 

HEART HOSPITAL OPERATES 

Col. William McCraw. Variety International 

spresentative. was toastmaster for a brief 

rogram of addresses. Dr. Lewis Thomas of 

!ie heart hospital told how the institution. 

He only one in the United States devoted enirely 

to diagnosis and treatment of heart 

ilments and research in that field, serves 

le nation, the community and the university. 

Editor Seymour paid his respects to the 

:enerosity of showmen and the debt which the 

'ommunity owes to them. Piotestant. Catho- 

Ic and Jewish clergymen occupied places at 

iie speakers table. 

Among exhibitors at the affair were Jack 

'"Brien, Tracy; Harvey Thorp, Crosby; 

larence Kaake. Duluth; Lowell Smoots, 

Ittle Falls; Ed Johnson, Deer River, and 

'on Buckley of Redwood Falls, Minn., now 

itired, and his wife. 

Marlin Skiles will write the music score for 

Vhite Lightning," Allied Artists production. 

JXOFFICE :: December 20. 1952 

J, R, Frueler Renovates and Opens 

Old Milwaukee Atlantic 

Theatre 

Opening nlKht of the new Milwaukr« ,\tlantir Thratr« found the Prenkr famlljr 

Kfoup posiHl for the photosraphrr in the theatre lobby. Shown here, left !• rlfhl: 

Mrs. Edgar K. H.-immelman. d;iui;htrr of theatre owner John K. Kreuier; her huthand 

Edgar K. Ilammelman: the theatre owner, who also owns the ( enturv at Milwaukee; 

.Mrs. Loraine h'. Walker, and (liarlotte Itond, Kreuler's KranddaUKhter. 

MILWAUKEE—John R. Freuler. former 

Hollywood producer-distributor and long-time 

showman, has awakened the minds of many a 

dubious exhibitor with the recent opening of 

his newly renovated Atlantic Theatre here 

The opening is his way of showing his faith 

in the industry and the theatre with resf)eci 

to the future. 

The theatre, formerly known as the Mid- 

City and prior to this as the old White House, 

down through the years wound up as a house 

playing outmoded films and drew a lower class 

of patronage. Located off the main thoroughfare. 

Wisconsin avenue, and in badly rundown 

condition, the theatre was the object of plans 

for complete remodeling after Freuler took 

over the building. 

Just as he startled his associates In taking 

over the same type of building on Upper 

Third street to create the beautiful new Century 

Theatre, .so he again accomplished the 

seemingly impassible with the new Atlantic. 

When dismantling was completed, nothing 

but the four walls and roof of the building 

remained. Freuler started then from scratch 

by installing new seats from American Chair 

Co.. drapes from P. H. Albrecht. glass front 

from Pittsburgh Plate Glass, illuminated 

posters and frames by Poblocki & Sons, 

.screening and projection equipment from National 

Theatre Supply. Urbanik carpeting. 

Vic Manhardt equipment and terrazzo work 

by Neidner Tile Co. 

The project also included silhouette letters 

by Wagner, Enterprise Art glass mirrors and 

painting and decorating handled by General 

Painters & Decorators. 

Murals decorating the auditorium walls and 

the refreshment stand were done by Freuler's 

State Hosts Football Team 

BLAIR. WIS.—Owner Frank Lesmelster of 

the State Theatre here, played host recently 

to the 1952 football team, coaches, cheerleaders 

and faculty members of Blair High 

school. The .school's team won five of six 

games played in its first season 

NC 

The elaborate exterior of the oewljr remodeled 

.\tlantir Theatre in Milwmukev 

presents an imposint picture. 

granddaughter Charlotte Bond, who also Is 

a talented writer, using as many as seven or 

eight pen names when her material winds up 

in print. 

The over-all color scheme of the theatre Is 

peach, rose and green. Although the detail 

work was left to the architect, the majority 

of the new Innovations found in the theatre 

originated from Ideas submitted by the 

Freuler family 

Tax Collections Drop 

NUNNEAPOLIS—Evidence that MlnnesoU 

theatre grasses were not so good this November 

is found in the internal revenue department 

tax collection figures. Federal admissions 

tax collections, derived almost entirely 

from theatres, totaled $308,000. 

83

. . The 

. . RKO 

. . 

, Om,ih,i, 

. . Larry 

. . U-I 

. . Jack 

o 

AHA 

ohii A. Gentleman. Omaha mortician, gave 

' his third annual Christmas party for 

children at the Orpheum and Omaha theatres. 

Everything was free and Omaha musicians 

donated their services for the film and 

music program . 

Chevrolet company 

scheduled an elaborate showing for dealers in 

this territory at the Paramount December 22. 

. . 

Filmrowers were cheered by the news that 

Don McL\icas, United Artists manager, had 

been released from St. Joseph's hospital. 

where he was taken after a siege of the flu 

nearing the pneumonia stage. He is convalescing 

at home . The Variety Club held 

a board meeting at the Blackstone hotel quarters 

to map the 1953 program. 

Joe Scott, 20th-Fox manager, entertained 

nephew. AU-American end Tom Scott of 

his 

the University of Virginia, and Tom's iiride 

of a few days. They were en route from the 

east to San Francisco where Tom will play 

in the Shrine game. Tom brought some 

movies of Virginia U. games and showman 

Scott invited some Filmrow friends in for 

a showing. His nephew is from Baltimore 

. . . Joyce Anderson, branch manager's secretary 

at United Artists, is looking forward to 

a trip home to Des Moines at Christmas. 

District Manager Al Kolitz of Denver visited 

RKO Manager Max Rosenblatt . held 

its Christmas party at the Paxton hotel . 

Universal and MGM both had staff parties 

MAIL IN DATES 

TODAY 

ALBERT 

831 S.Wabash CHICAGO 

NOW BREAKING 

ALL RECORDS !i 

One of 

series of Think 

Pieces about improving 

your theatre and its 

equipment. 

RCA products are 

the best to be had 

—buy 

wisely. 

-S UNITSHOWS 

ART OF LOVE 

^BED-ROOM DIPLOMAT 

BIRTH OF LIFE 

WING QUtSTION 

'SUNG VICE MT 

HOW TO TAKE A BATH 

at the exchanges . Manager I. M. 

Weiner and his wife celebrated their 25th 

wedduag anniversary . Renfro, retiring 

Variety chief barker, attended a stag 

fish fry of the 100 Year club at the Omaha 

Athletic club. 

Fair weather has speeded work on Howard 

Kennedy's new drive-in at Broken Bow, and 

grading work has been going ahead . . . Joe 

Jacobs, Columbia manager, said his salesman 

would work in the exchange until after the 

holidays, going back into the territory 

January 5. Joe last week visited the central 

Nebraska area . Callahan. MGM 

auditor, was in the Omaha branch for several 

days. 

Gerald E. McGlynn, Des Moines manager 

and former head of the Omaha exchange, received 

word his son. Lieut. Gerald jr. spent 

five days rest and recreation in Tokyo and 

is now back in Korea with an engineers construction 

battalion. His address is 02103829. 

Hq. 439th Eng. Cons. Bn., APO 71, Postmaster, 

San Francisco. He has been in Korea since 

May 15. 

. . . Tlie 

Clyde Cooley, Omaha lATSE official, announced 

at least 75 per cent of the theatres 

in this territory had signified they would 

close Christmas eve. Omaha downtowners 

also will close early in the evening 

May Broadcasting Co. has received an $18,000 

building permit for alterations to a building 

that will become an addition to its KMTV 

television studios ... A free show was held 

at the Chief Tneatre in Weeping Water for 

children of the community. 

Exhibitors visiting Filmrow included Carl 

Mansfield. Schuyler: Cliff Shearon, Genoa; 

Warren Hall, Burwell; OUie Schneider, 

Osceola; Ed Osipowicz. Correctionville, Iowa; 

Dick Johnson, Red Oak, Iowa; Carl Harriman, 

Alton, Iowa; Wally Johnson, Friend; 

Doc Nalteus, Mapleton, Iowa; Howard Brookings, 

Oakland, Iowa; Sol Slominski. Loup 

City, and John Green, Sargent. 

Ycur hospital is expanding its research and TB 

education-for-prevention program, ever see1

of "more IK 1 

iissioiis,S.D5 

isiistnictfli' 

Mlier dclissions 

ill -- 

ilatin? the ::i irS im SPLIT-APERTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 



I 

^^^ 


superiority— it's alive and it sparkles. 

The other half of the screen (on ordinary projector) 




^^n^ 

CENTURY PROJECTOR CORPORATION, new YORK, N. Y. 

SOtO BY 

^ 

uality Theatre Supply Co. 

1515 Dovenport St. 

Omaha, Nebraska 

Des Moines Theatre Supply Co. 

1121 High St. 

Des Moines 9, Iowa 

DW ater 

» 

'; 

ull vent 

Minneapolis Theatre Supply Co. 

75 Glcnwood Ave. 

Minneapolis 2, Minnesota 






projection'- 

pXOFFICE 

L 

December 20, 1952 85

^r Nearly Full 

For Opera Telecast 

MINNEAPOLIS—The local Loop Gopher, 

the territory's first independent theatre to 

have large-screen television, got off to a fast 

and promising start with the Metropolitan 

Opera's production of "Carmen." The 1.028- 

seat house, scaled at $1.80. $2.40 and $3.60. sold 

all but a handful of its seats and earned a 

profit on the venture. 

Bennie Berger. Gopher owner, expressed 

himself as highly pleased with the results. He 

believes that the public will support as many 

as four such grand opera telecasts a year, one 

about every three months. The theatre made a 

modest but satisfactory profit on "Carmen," 

according to Berger. who pointed out that 

the front page newspaper and other publicity 

garnered for the telecast was invaluable and 

should pave the*way for even better boxoffice 

results. 

The Minneapolis Morning Tribune ran a 

front page story on the telecast, describing it 

as "history-making." The music critics of 

the Star and Tribune both pa.ssed up a Minneapolis 

Symphony orchestra concert to cover 

the televised "Carmen." 

Audience reaction for the most part was 

favorable, although the general feeling was 

that the telecast's picture quality left something 

to be desired and was inferior to the 

sound. The near-capacity audience was in 

the face of a snowstorm, icy streets and the 

Minneapolis Symphony orchestra opposition, 

and in spite of the fact the Metropolitan 

annually plays a four-performance engagement 

here at $7.20 top. 

The Minnesota Amusement Co. originally 

had announced a "Carmen" telecast for the 

4.000-.seat Radio City, but stepped out upon 

learning it would conflict with the symphony 

orchestra concert and it could not be had exclusively 

for Minneapolis. 

William Miskell Praises 

'Carmen' Omaha Show 

OMAHA—William Miskell. Tri-States district 

manager, said from reports emanating 

at other points in the country. Omaha's television 

reception for "Carmen" at the 

Orpheum probably was among the best. 

"Every comment I received was very good," 

he said. "The closeups were excellent and the 

only shots not too good were the long ones. 

He said he might go for another opera, but 

at a different time of the year. Omaha's 

gross was about $2,800. with $3.85 high and 

$1.20 bottom. The house was approximately 

half full. Martin Bush, World-Herald music 

critic, was enthusiastic about the TV production. 

Mr. Exhibitor . . 

"Visually, aside from blurring of some bigscale 

shots and two small bits of local interference." 

he wrote, "the illusion was most 

convincing. The closeups were so excellent 

as to enable the theatre audience to better 

see the production than many there in New 

York. 

"Aurally, the music both vocally and 

orchestrally was well-night perfect. With 

this feat TV has stepped up. May it continue!" 

"Carmen' Telecast Draws 

Praise in Milwaukee 

MILWAUKEE—A near-capacity audience 

attended the Riverside Theatre here Thursday 

(111 for the Metropolitan Opera telecast 

of "Carmen," and local newspaper columnists 

were high in praise of the first big-screen 

TV opera. 

"Despite the blurred and montonous gray 

pictures, the performance was immensely 

moving and vivid," one critic said. "To the 

ear. it could hardly have been better. 

"Even with the screen limitations, the 

staging of the opera, the movements of the 

. . . The 

thi'ong of prinicipals and minor people alike 

were found to be fluid and precise 

fire and passion of this elemental drama 

were unfailingly conveyed. After each 

familiar aria and dramatic episode the Milwaukee 

spectators burst into applause simultaneously 

with the New York subscription 

audience seeing the performance." 

Immediote families of entertainment industry 

employes olso eligible for TB core at WILL ROGERS 


Are you going to protect your interest with a drive-in 

theatre? Then see us. We will save you money in the 

long run! The average salesman selling equipment 

is interested in sale of equipment only. We have 

supplied equipment to more Drive-In Theatres in 

Iowa than any other one company. We help you 

pick out your land, we have an engineer to help 

supervise your contractor on building, and our own 

Engineer installs equipment. We assure you that 

we can help you save money. OUR Service Man will 

service your equipment when you need it. 

No contract 

for service needed. 

DES MOINES THEATRE SUPPLY CO. 

1121 High St. Phone 3-6520 Des Moines, Iowa 

'Pal Gus' Packs Punch 

At 175 in Twin City 

MINNEAPOLIS—"My Pal 

Gus" ran awa 

from the field. Given a tremendous sellini 

job. it came through with fine business tha 

| 

belied the supposed insurmountable prelj 

Christmas handicap, raised higher in th)|i 

instance by snowstorms, icy streets and colt; 

Aside from "Gus," however, there was nl 

reason for cheers. Two other newcomerjJ 

"Operation Secret" and "Hangman's Knot,] 

floundered. Holdovers were "The Miracle c| 

Fatima" and "Plymouth Adventure" in 

the 

fourth and final weeks and "Lost in Alask 

in its second stanza. 

Century The Miracle of Fatima (WB), 4th wk. . . 81 

Gopher Lost in Alaska (U-l), 2nd wk if 

Lyric The Block Swan (20th-Fox); To the Shores 

of Tripoli f20th-Fox), reissues 

Radio City My Pol Gus (20th-Fox) 17| 

RKO-Orpheum Hangman's Knot (Col) 51 

RKO-Pan Invasion, U.S.A. (Cot); Stronge Fosci* 

nation (Col) Si 

State Operotion Secret (WB) £l 

World Plymouth Adventure (MGM), 4th wk 9l 

"Because of You' Gets Honors 

In Slow Omaha Week 

OMAHA — "Because of 

You" at the Omah 

was the only offering among the city's down 

town first runs to break over the norn 

line and a couple failed to make the grad| 

Weather turned mild, making streets slopp 

with thawing snow in the daytime 

treacherously icy at night. 

Omaha— Because of You (U-l); Royal Journey 

(UA) n| 

Orpheum Bloodhounds of Broadway (20th-Fox); 

Night Without Sleep 

RKO-Brandeis The Rains 

(20th-Fox) 

Come (20th-Fox), reissue, 

S| 

3 days; Springfield Rifle (WB), 4 days, 

2nd wk. Kl 

State Because You're Mine (MGM) . 

!| 

Town Captive of Billy the Kid (Rep); Harlem 

Globetrotters (Col), Fort Osage (AA) (I 

Iowa Theatres Entertain 

Kids With Free Shows 

DES MOINES—Free movies for the cl 

dren were the Saturday attraction at a nu: 

ber of Iowa theatres recently. In mar 

cases, the free shows will be continued for tl 

entire month of December. 

The Monte Theatre, Montezuma, is givir 

programs sponsored by the merchants of U 

community and will continue each Satun 

thi'ough the month. The idea was a treat 

the parents who "parked" their children i 

the Monte and then went shopping. i| 

Marshalltown, 800 children crowded into tvj 

theatres for a picture sponsored by loi 

merchants. Gifts were presented by a San', 

Claus. 

The Aplington Theatre, in cooperation wll 

merchants of the city. Ls presenting 

Saturday shows until Christmas. In Ochey( 

dan. the Mound Theatre will host three Sati 

day shows culminating with a Santa Clai 

party December 20, and the New Belmon' 

Belmond, is presenting free pre-Christra.i 

shows for the children. Ed Gentry is tt 

manager. 

Minneapolis Alhambra 

Leased by Lou Gainsley 

who ope 

MINNEAPOLIS—Lou Gainsley, 

ated the abandoned Loop Pix, has leasi 

the neighborhood Alhambra Theatre fro 

Rubenstein & Kaplan, and will reopen it. Tl 

583-seater was closed several months a, 

after a long stretch of unprofitable busine: 

! 

BOXOFFICE December 20, 19.

il 

i 

iveries 

I 

. . Clem 

iim.-.î.i 

Dus" 

''hishei:', 

«. thtre 1, 

Mhtt !)(,(, 

'"aeSljit, 

'"UslBHu 

Mwk, 

IMoil, 

•I 

(Coll. 

4; Stnrijt 

h» 

Sl'tlti* 

Konois 

W'aiiheCe:' 

Df tie city- 

; over tit l^ 

;o make th: : 

kitj strep.- 

' 

the 

dart: 

» 

I); Rtiol Im 2 

Fox) 

Hi OMHii , 

- 

ft IWB], < K- 

iMffll',, 

(il 'V;, Htiti 

wge 

iAA;,. 

Enteitain 

Shows 

lovies lor i' 

,ittacti03 a: 

recenllj. 

t 

becontimiK 

(I. 

lonteznma, l^ : 

he nierttaD:; 

time 

d" 

went 

en 

eatti !: 

their 

tfci' 

shoppy 

crofdec 

:: 

sponsored 

.incoope"' 

is 

iristBis- 

will 

The recent bad weather meant much additional 

work for Don Loftis. manager of the 

prand Theatre in Estherville. After running 

the film he had for an extra day because 

trucks could not get through to bring him 

lew film, he had to drive to Algona to meet 

;he truck and get the film he needed. Other 

exhibitors ran into the same difficulties during 

the snow and ice storm. 

pteseE!:- 

^' 

lE 

host 

tlirfcM 

tith a Safc 

'j;;:; 

u G* 

Des Moines Variety 

Elects Bob L. Conn 

DKy MOINES -Robt-n I, Conn, Miuniinri 

(or 20th-Fox. wa.s elcclvd chief barker of 

Variety Tent 15 nl the anniuil election Monday 

night (15) in the Standard club. 

A report on the party held recently in the 

JBwlsh Center wu.s given. The proceeds will 

ba used to purchase an oxygen tent for Mercy 

hospital, additional equipment for the Raymond 

Blank Memorial haspital for children 

ad for a donation to the YMCA boy.s home 

Over 137 prizes were doiuited by Des Moines 

merchants. The most coveted— a Deep Freeze 

—wa.< awarded to Mrs. Sven.son. exhibitor 

from Kalniar. Mrs. Edith Fiiedman received 

a beautiful set of dishes. The crowd was so 

large that people were forced to sit on the 

stage, in the balcony and on the floor of the 

h»lge room engaged for the event. Among the 

more humorous incidents were the winning 

of a pair of car chains by Mrs. Mary Bookey 

whose husband is general manager for 

Sanders Motors and had contributed the 

chains, and the awarding of the fruit basket 

to Mrs. Don Swartz whose husband gave it. 

Lou Levy, head of a committee in charge 

of lining up gifts, wishes to express thanks to 

all the generous merchants who aided the 

Variety Club in it.s charity project for 19.52 

DES MOINES 

ôlumbia booker Lanae Tew became the 

bride of William Seid . . . MGM publicist 

Al Golin got a new car . . . Jack Kelly, short 

subject and newsreel representative, was a 

visitor in the MGM offices . . . William Waters 

Jr. proved that a MAN can keep a secret! 

«e worked all day Friday. December 5. and at 

;6 p. m. that evening he was wed to June 

Al Ungerman, booker for Universal, 

jPettet . . . 

celebrated a birthday December 12. 

That publicity does pay was proved in the 

own of Corning recently when three .screen 

itars. Judith Anderson. Tyrone Power and 

Raymond Massey stopped in that town for 

junch. They said their stop was due to a 

ilug of a fining station man for his favorite 

;afe and home town. He was so convincing 

n his sales talk that the three stars decided 

o give it a try! 

OmahaFilm Depot Handles 

ihipments of TV Film 

OMAHA—Under a new policy, the Omaha 

— ,11m Depot will handle TV film shipments 

lllirtTtlllM 

''" '^^^^ York for delivery to television sta- 

- .. - . First de- 

lltlUl'lw" ionj. wow-TV and KMTV here 

QginslS; 

were received here last week. 

Frank Gartner, head of the Film Depot, said 

I 

Chester M. Ross, executive vice-president of 

fatlonal Film Service, said the films would 

Thea'" 

Bme by plane nonstop from New York, leavig 

(Ohia 

«in '««*', 

id there at 5 p. m. and arriving in 

Omaha 

.W 

t 10:30 p. m. 

Twin City Area Drive-ln Financing 

Comes Easy Despite Uncertainties 

MINNEAPOLIS The future of film exhibition 

may be rn.shrouded In uncertainty for 

Nomo Indlvlrtuul.i and group.i livMde and outside 

the IndUfllry. but that fact Unt making 

It difficult to ral.HC Invcslment fund« for 

drive-in theatre coiutrucUon In thu territory. 

Owners of conventional thealre.^ lhcm.

iJ' 

i 

Exhibitors 

Are Presented Awards 

In U-l Wisconsin Sales Drive 

w; - I 

.yip 

Exhibitors wlio concentrated on Universal product for a seven-week period 

(September 14 to November 1) were awarded prizes by Milwaukee's XJ-I Manager 

Dave Goldman. The affair was held at the Hotel Schroeder. Pictured around the 

gifts are, left to right: Bill McFadzen, U-I booker; Sid Turcr, salesman; winner Nick 

Burg, State, Sheboygan; winner Roland Williams, Sun, Brodhead; Al Kuehn, Mode, 

Oshkosh; Mrs. Kuehn; Dave Goldman, winner Lauren Husten, Troy, East Troy; 

Wally Babcock, Sprague, Elkhorn; winner Paul Nowatske, Vista, Mukwonago; Lew 

Breyer, salesman; winner Earl Severson, Oakland, Milwaukee; Bill Schwartz, salesman, 

and Orville Peterson and Dick Katz, bookers. 

MILWAUKEE—The outgrowth of an idea 

conceived by Milwaukee U-I Manager Dave 

Goldman and his salesmen and bookers last 

fall paid off here when a number of prizes 

were awarded to exhibitors at festivities in 

the swank Schroeder hotel. The prizes were 

tokens of the branch's appreciation of a job 

well done by participating exhibitors. 

At the time when exchanges u.sually are 

working up campaigns to breathe renewed life 

into film busine.ss the local U-I family decided 

that the exhibitor should be shown some 

attention and, after a bit of study, a fullfledged 

project was in full bloom. 

The task was to inspire exhibitors to concentrate 

on U-I product for a seven-week 

period from September 16 to November 1, 

with prizes to be awarded the winners at the 

conclusion of the campaign. Manager, salesmen, 

bookers and shippers, along with the 

rest of the staff, pitched in and did amazing 

work—amazing in that it brought satisfaction 

to bbth U-I and the exhibitors. 

When the contest was over and the winners 

announced, based on the largest number 

of U-I films played, the list bore the following 

names and awards: Lauren Husten, Troy 

Theatre, East Troy, an Evinrude outboard 

motor; Nick Burg, Mode, Oshkosh, a Polaroid 

camera with complete accessories: Roland 

Williams, Sun, Brodhead. carafe and 

electric percolator set; Paul Nowatske, Vista, 

Mukwonago, Remington electric shaver, and 

ilUiQ^ 

PLAY SAFE... 

NEXT TIME USE 

]iIS.WA6ASHAVE..CHI0«OI) 

UO NINTH tVENUE. NEW VOKK 

Earl Severson. who recently took over full 

control of the Oakland Theatre, a carving set. 

Among the balance of the winners, unable 

to attend the prize-award luncheon because 

of weather and the press of business were Al 

Honthaner, Comet, Milwaukee; Robert Goetz. 

Monroe: John O'Connor, Highland, Highland; 

Mrs. Arnold Kemp, Lake, Fox Lake; 

Dave Weishoff. Juno. Juneau; Don Brown. 

Mars. LaFarge. and Sam Miller, Rialto, Gladstone. 

Mich. 

In giving out the awards. Manager Dave 

Goldman paid particular tribute to the effort 

put forth by each winner and pointed out 

that the gifts were the U-I Milwaukee 

family's way of saying, "thank you for a 

job well done." 

In addition to Goldman, other members of 

U-I present were Side Turer, Lew Breyer and 

Bill Schwartz, salesmen; Orval Peterson, Bill 

McFadzen and Dick Katz, bookers. Also 

present was Wally Babcock, representing 

exhibitor Dan Kelliher, Sprague Theatre, 

Elkhorn, Wis. 

Band Box Collects Toys 

MASON CITY, IOWA—Admission to the 

Band Box Theatre here for a recent Saturday 

morning kiddy show was based on the donation 

of one used toy. A local toy shop had 

a citywide campaign under way to collect 

toys to be distributed at a Christmas party 

planned for the city's de.serving children. The 

shop planned to repair as many broken toys 

as possible. The theatre, a Consolidated 

Agencies house, is managed by Mrs. Mildred 

Wilson. 

Jobs at All-Time High 

MINNEAPOLIS — The state employment 

service has reported that Minneapolis employment 

is at an all-time high, '268,040 in 

November compared to 266,800 in December 

1950. The November increase was 3,300 over 

the previous month. 

Strong Selling Clicks 

In Dull Holiday Period 

MINNEAPOLIS—That high-powered showmanship 

and exploitation and generous advertising 

appropriations aren't wasted on a 

worthwhile attraction even in the traditionally 

dull two weeks before Christmas period 

when stores are open evenings and many people 

are busy spending their available funds 

cj BraketffJK. 

for gifts, was demonstrated here this past 

week. 

Greatly helped by a terrific selling cam-^t*" 

paign, "My Pal Gus" gave Radio City one 

of its biggest weeks in months and a gross 

that stacked up as really hefty—this at a 

time when the boxoffice is supposed to be 

nearly dead and not susceptible to any 

invigoration. 

Minnesota Amusement Co. officials were' 

confident the picture was outstanding Ir^ 

quality and possessed the qualities whicti 

would endear it to the public and bring valuable 

word-of-mouth, but they were equalljj 

certain, because of its title and lack oi! 

especially big cast names and advance aC' 

claim, that it required the utmost exploli 

tion. That's what they gave it—and wil 

gratifying boxoffice results in the face of tbi 

usual pre-Christmas slump. 

Among the stunts employed was a previe' 

for 600 educators, followed by a forum discussion 

of the picture. In large advance newspaper 

ads and on screen trailers the Radi< 

City management personally guaranteed 

offering's merits and gave it the highest 

commendation. The ads also quoted thi 

opinions of pleased patrons, giving thi 

names and addresses and showing snapshoj 

pictures of them. 

There also were large gratis newspaper pic 

ture spreads, newspaper ads paid for by 

local dairy and candy factory, and picti 

in the newspapers of children visiting 

candy factory where bars named after 

film are manufactured. 

Ev Seibel and Don Alexander of the MA( 

publicity and advertising staff and 20th-: 

exploiteers Art Herzog and Chick Evi 

merit bows for their bangup job. the indusi 

here feels. 

ney 

jeesi 

;a>,ieatiii 

at P«' 

red Show 

cj a man 

'loiilanii 

oecided 

to 

tad ten 

1 

^ri, 

Mtln 

iDm te th 

ii'iive 

B falls 

here, 

fedi 

Ike CitB 

Sues! 

IKCEBLl 

3id ffllon 

'i suit Clli 

iKonDec. 

ol tlie t 

tithatt 

aick in tlii 

ffijaied, 

sreal st 

W to 

pa; 

ilaijdans 

ilyHoli- 

111(22!:- 

ialf of isi 

-iliereGf 

»4 Ij 

! one fi 

Tax Return to Theatreman^'"" 

Ordered by Wis. 

:oanlr:; 

Judge 

iili.te. 

ALMA. WIS.—Judge Kenneth S. White C, 

Buffalo county circuit court has ordered thi 

the city of Alma return to theatre owna^ 

C. H. and Beulah J. Pi-yce of Alma so) 

$278.04 in taxes collected on theii- theatre i 

1950. In his ruling, the judge also ordere' 

the city to return to the Pryces 5 per (XT. 

interest on the amoimt from March 10, 195 

The judge ruled thi 

and $100 in court costs. 

the assessment placed on the theatre in 196i 

totaling $26,010, was unreasonable and illega 

Theatre Fire Averted 

IOWA CITY. IOWA— What might hav '^ 

been a serious fire was discovered in time 

a Sunday morning to prevent any damag: 

A leather cap was found burning on to 

of a wall light fixture at the Varsity Theat* 

about 6:40 a. m., firemen said, and taken out 

side before the flames could spread. Tlie caj 

apparently had been thrown there by a chili 

The lights in the theatre were on at to 

time because a janitor was cleaning up. 

janitor smelled smoke and called the firemeit 

'MDrc 

"eapoli 

'Pfptsfdl 

-* Mir 

*! thai 

*" Th. 

ttttllr 

miiiv 

* 'fatif 

>*l.il. 

BOXOFFICE December 20, 

1K( ijtr..

i 

Mrs. 

'Ptii 

l-poif;;; 

' here fc 

ilit 

sefc 

Hadio C;l; 

itlis 

ceptift 

0. oil 

and i'; 

s 

ouisttah 

qiBlities 

c and bnii 

ley 

m 

rj 

tie and !u 

and 

advti 

utmost ft 

ave 

it-st: 

iiitliefjc!-. 

fed was a ct 

by i lore 

iseadvancs: 

trailers tfe . 

ly piaranie 

ie it llie U 

also 

'ODS, 

ps; 

givins 

siowiaia;; 

itis newspape 

ids paid io: 

:tory, 

ildien 

and K 

ilsit^ 

i njjieii aiE 

lander ol 'i- j 

staff ami - 

and CliicS :' 

upjob,tliei£ 

healreiBC 

i-Iudge 

innetli 

S. ^- 

(ithasordiK 

1 to 

tbeatre 

i- 

Altos 

lyceiof r tts 

J Pijces i P 

froniM*'*" 

THejiKlse'*', 

ithetieatK 

-Wlia' 

ptei"" " 

itteVa^'J^ 

.«id.andBW' 

,„fere«» 

«s clean"? 

indt 

liif' 

Ed Utech Acquires Tulip 

In Orange City, Iowa 

OKANCtK CITY, IOWA llic Tiillp Theatre 

here has been reopened by Kcl Utoch, who 

purch.i.sed the house at public auction. Bob 

Vnnde Brake, who recently was dLscharncd 

(roin army service after servinK more than 

two years, has been named inanaKcr of the 

theatre. They arc operathiK shows five nights 

a week—Tuesday through Saturday. Saturday 

matinees are planned for children. First 

concern of the new owner will be to make the 

Tulip a comfortable hou.sc, Utech emphasized. 

HeatlnK. seating and flooring are among the 

problems to be tackled first. Other remodeling 

ad renovation will be undertaken when 

weather permius. 

Retired Showman Still Active 

IOWA PALLS. IOWA— Fifty years ago this 

month a man who has become one of Iowa 

PWls' most familiar figures stepped off a train 

and decided to make Iowa Falls his home. 

He Is W. A. "Bill" Mlddleton, who traveled 

Xor a wholesale firm out of Iowa Falls until 

1914. and then managed the Rex Tlieatre for 

30 years. Although he retired several yeai's 

ago from the theatre business. Mlddleton still 

is active here, serving as a director of the 

Iowa Falls Federal Savings and Loan Ass'n 

and of the Citizens State bank. 

(owan Sues Theatre Employe 

COUNCIL BLUFFS. IOWA—John Nolan jr. 

has sued Clifford Nelson for S20.000 damages. 

Nolan's suit charges he was in the Strand 

Ilieatre on Dec. 8. 1950, when Nelson, an employe 

of the theatre, "wrongfully struck" 

Nolan with a flashlight. Nolan declared he 

iras struck in the lower extremities, was "severely" 

injured, rendered sore and lame, and 

suffered great shock. His suit claims he was 

»inpelled to pay S800 for medical attention. 

Be asks for $10,000 actual damages and $10,000 

ixemplary damages. 

!learly Hall Are U.S. Films 

Of the 222 feature films released during the 

irst half of 1952 in Austria, 104 were U.S. 

Urns. 51 were German productions, 27 British, 

French, 13 Italian, 7 Austrian. 3 Russian. 

ith one each coming from Switzerland. 

Mexico and Denmark. 

On loan from Metro. Fernando Lamas will 

tar with Arlene Dahl in the Paramount plcure, 

"Sangaree." 

NCA Droits Bill to Make 

Exhibition Public Utility 

Minneapolis—North Central .Allied directors 

recently went on record in favor 

of a proposed law to classify the film industry 

as a public utility and, consequently, 

subject to state regulation, "providing 

that this can be done constitutionally." 

The board voted to direct S. D. 

Kane, executive counsel, to study the constitutionality 

of the proposal and. if possible, 

frame such a measure which would 

"stand up" in the courts and then report 

l>ack to it. 

Bennie Berger, NC.\ president, suggested 

the move so that the stale of 

Minnesota could fix maximum film rentals. 

He wants NC.V to sponsor such a bill 

in the 1953 Alinnesota legislature. 

)XOFFICE December 20, 1952 

MILWAUKEE 

Dobrrt J. Nru. recciitly appointed oJuUitant 

maniiKer under Bob Oroencrt at the Alhambra 

Tlieatre, .iihow.i RlKna of hnvlnit the 

makln's. When Orocnert ha-i un exploitation 

deal under way which culU for records, recording.^ 

and radio .ntatlon cooperation, he 

merely turn.i to Ncu. who h«.i u (4.000 collection 

of Juzz records Big lime urtULs write 

him for data regardlnR certain record-s. He 

knows every dbk jockey In thli urea by hL held a Clothes 

for Korea matinee, offering free admission 

to any youngster bringing to the theatre 

a clean and usable article of clothing . . . 

A meeting to discuss a w-elfare plan (or 

persons in show business in WLscoasln was 

held Monday (15 > in the screening room of 

the Varsity Theatre building here by Harold 

J. Fitzgerald, chairman. 

Frank Fischer, who formerly operated 

Paramount Fischers Theatres In Wisconsin 

and Illinois, has acquired the states right 

. . . 

for Wi.sconsln. Minnesota and Michigan, for 

"Ten Nights in a Barroom." The picture 

played recently at the Hartford, Hartford 

Al Camlllo, manager of the Modjeska, 

Milwaukee, and Dale Carlson. Orpheum. 

Madison, received awards for exploitation 

John Steinfeld. formerly coowner 

campaigns . . . 

of the Oakland here, has lea.-ied the 

Lyric and will take over the management 

Christmas day. 

Begin Work on 350-Car Aiier 

PL.'VTTEVILLE. WTS.—Work on the new 

350-car drlve-ln to be constructed on a 12- 

acre site near here has begim. according to 

owner John O'Connor. 

Lloyd Gladson to Alliance, Neb. 

ALLIANCE. NEB—Lloyd Gladson of Walsenburg. 

Colo.. Is the new manager of the 

Alliance Theatre here. 

89

Christnia«^ 

Christmas 

Christmas Gr' 

Christmas Greetii 

CHRISTMAS 

SEALS HELP 

'stmas Greetings 

U SA 

t 

more important 

methods of treatment make it m 

stmas Greetings 

USA 

^^^ ^^^^^^ ^^ 

research progra^^^^^^^^^^^^ 

encouraged and supv 

s Greetings 

activities USA 

Seal dollars. 

„,i,„eated... 

Remember, no one can be cured 

contribution 

m today. 

CHRISTMAS SEALS 

MAKE IB CURES POSSIBLE 

New 

fi A the 150,000 "unknown cases o 

than ever to find the i:>u, ^^^ 

tuberculosts-peoplewhoaremfectmgother 

lostng thetr own health. 

These "unknowns must ^^^ . 

,.ction controlled-by more ch.^^^^^^^^^ 

,onal, and 

o£ the 

Christmas 

!,« unt found, bo, conuuu 

and no one can be treated u 

the winning fight against tuberculous. Send my 

Greetings 

USA 

Because of the importance 

of this 

message, space 

contributed by 

BOXOFFICE 

BOXOFFICE 

: 

: December 

20, 19|

! hlttee, 

fHenry Greenberger 

J I ger 

Re-ElecledbylenlG 

CLEVELAND Hciiiy Orci-iibfinfr wii.s 

unanimously ro-clcctpcl to serve u secotul 

term ns chief burker 

of the Variety Club, 

Jack Silverlhoriie. Hlp- 

|X)(lrome munnRer, was 

named first lusslstant 

burker a n cl Jerome 

Warner 

Wcchsler. 

matwiKer. becomes second 

assistant. Also reelected 

were I. J. 

Schmertz. 20lh - Pox 

nianaRer, as doughguy 

and Leonard Greenberas 

property guy. 

|i Henry Greenberger The new board of 

f 

llrectors Is made up of the above officers with 

.he addition of Irwin Pollard, Republic nian- 

»gpr; Milton Grant, Silk Screen Process Co.; 

Irwin Shenker, Berlo Vending Co.: M. B. 

tlorwitz, head of the Washington circuit; Sanford 

Leavitt, Washington circuit: Abe 

Cramer, Associated circuit: Marshall Fine, 

\ssoclated circuit; Nat Barach. National 

Screen Service manager; Oscar Ruby. Coumbia 

manager, and Max Mink, RKO Palft 

ice manager. 

t Under the leadership of Greenberger, the 

V Variety Club launched its most ambitious 

liarity program of its history. It has underaken 

to sponsor the operating costs of the 

Cleveland Cerebral Palsy Foundation School. 

1 project estimated to cost in the neighborlood 

of $50,000 annually. Initial project to 

alse money was the recent midnight benefit 

' 

how at the Hippodrome with tickets sold 

it I 

$1 and $5. While all of the returns are 

( lot yet assembled, it is estimated that the 

( how will net about S3,000. 

Next Tent 6 calendar event will be the 

i 

jJew Years Eve ball to be held in the HoUeni 

jen hotel. Silverthorne, still in his 1952 capa- 

Ity as chairman of the entertainment comis 

in charge of arrangements. 

ees Telesession a Milestone 

CLEVELANE*—Great interest was centered 

ere by members of the film industry on the 

ees & Sons Carpet Co. telesession in the 

lippodrome Theatre last week i8> from 11 

m, to noon. It was attended by 250 to 300 

ales representatives from retail stores in 

le northern Ohio area. Tlie .sound was clear 

nd distinct, continuity was uninterrupted 

nly a few times, but the picture was 

Im at times. A full sample display in the 

Uppodrome lobby compensated for the lack 

f color on the .screen. The sales promotion 

jilks by Lees officials was effective. Repre- 

Imting the company from the Cleveland 

Ifflce were Arthur Summers and Martin 

mall 'Carmen' Crowd in Toledo 

TOLEDO—Manager Howard Fcigley reorted 

that his Rivoli Theatre was only about 

le-third full for the large screen telecast 

the opera "Carmen," December 11. Scaled 

; $1.50 to $3.60. the hou.se drew mail orders 

om a 50-mile radius. Feigley said he would 

3t hestitate to have another similar event 

I'levised. The seasonal factor was blamed 

I'r the disappointing turnout. 

11952 is the 26th year of operotion of omusc- 

IjBt industry's WILL ROGERS MEMORIAL HOS- 

Roxy at Detroit Switches 

To Second Run Policy 

DKIKoir Ihi- -Allch 1)1 ih.- Uoxy. 1. - 

.sent downtown Wowlwurd uvriiiir hoiuw. to 

n .second run policy, Li brWiK miuir by Drtroll 

Theatre Enterprl.se.s. followitiK withdrawal of 

the circuit from Cooix-rutlve Theulrtrs of 

Michigan, No .stntemenl.t on rc-a.-voai for the 

withdrawal have ben made by prllidpaU of 

either the circuit or the booklns Kroup, although 

a wild flood of contradictory and uiiaiithorlt4itlve 

rumorn hai rolled along Ptlmrow. 

Tlie Roxy ha.s long been operated aa a key 

or third run theatre, with an all-night policy. 

It Is the first time in many years that a 

house on the fringe of the downtown district 

has seriously Invaded the .second run field, 

u.sually pre-empted by one major downtown 

hou.se and several well-.scattered suburban 

theatres. 

Booking for the DTE circuit has been taken 

over by Milton Herman, whQ has been acting 

as supervisor and explolteer. 

Hollywood Display 

Is Set for Light Co. 

COLUMBUS— Robert Wile, secretary of the 

Independent Theatre Owners of Ohio. Is cooperating 

with Cinncinnati exhibitors and the 

Cincinnati Gas & Electric Co. In a Hollywood 

display to be placed in the downtown main 

office of the company March 16-Aprll 9. 

The company plans to make the display 

one of its major promotions of the year. The 

following Cincinnati exhibitors already have 

pledged the cooperation of their theatres: 

F. W. Huss Jr., RKO; Rube Shor, Herman 

Hunt, N. G. Shafer, Louis Wiethe and William 

Bein. Others are expected to Join soon, said 

Wile. 

The company will run a contest through a 

newspaper and will furnish all prizes. The 

company also will take 2,000-line ads to tell 

about the display. Wile said the tieup 

originated through the success of the Hollywood 

at the Fair exhibit at Ohio state fair 

last August. Wile is soliciting major film 

companies for displays of props, costumes 

and other displays. 

The Gas & Electric co. proposes to provide 

a theatre on its main floor with the exhibit. 

Film clips from forthcoming pictures would 

be shown to whet the public's appetite for 

these pictures. 

Two Distribution Deals 

Completed by Al Dezel 

DETROIT—Two new distribution deals 

have been negotiated by Albert Dezel. who 

recently acquired the Lippert franchise in 

Detroit and Chicago areas. Sixteen former 

Film Cla.ssics features, as well as the special 

combination of "Good Time Girl" and "Not 

Wanted." will be handled in the Chicago. 

Indianapolis and Detroit territories. The deal 

was negotiated with Oliver A. Unger and Herbert 

Bregstein of Beverly Pictures. 

In a separate deal made with David Dietz 

of Dietz & Home. Dezel will take over the 

distribution of the exploitation unit. "Watusi" 

and "Cajun" for the middle west. The unit Is 

currently playing the Great States circuit 

in Chicago, and Is booked for a holiday playdate 

in the Alhambra at Milwaukee. 

Marines Greet Debra, 

Star of Sousa Film 

CLKVKLA.ND I!.. ::.a;.;.. ".< 25 

xtrons, in full uniform and wr -rm 

and combat ribbon*, lined up .>.. .... ^..rveland 

airport Turwiay >9> tvion to greet 20th- 

Pox xtar Debra Paset and her mother, tirt. 

Prank Henry Orlffln. on their arrival to attend 

a prrM-rndlo-marlnc luncheon tn Ihe 

Carter hotel b.s part of the promotion arranged 

by 20ih-Pox explolteer Sol Oordon for 

"Stars and Stripes Forever " The picture will 

open New Year's eve at the RKO Palace. 

Shoring MpotUght luncheon honors with the 

iitar of "Stan and Strlpea Porever" was 

Augu-st Caputo. wcU-known local musician, 

and onetime member of the (amoui SotiM 

band. In an after-luncheon speech be pointed 

an Intimate picture of the band king. teUlng 

the gue-stH how he came by the name Soum. 

Of Spanish origin, his name wan Juan So. 

When he Joined the marine.s he added USA to 

hLs last name, thus becoming John Philip 

Sou.sa. 

Miss Paget's mother, whone stage name is 

Margaret Gibson, has had a long career on 

the variety stage and brought up her five 

children backstage. Of her three daughters. 

Debra has already "arrived." Another, astng 

the name Tela Lorlng, Is with Paramount and 

the third, Lezll Gae, Is currently being tested 

at Universal. One of her .sons. Russell Shajme. 

Is making a .screen test for 20th-Fox. 

"There are no pictures in immediate proBpect," 

Debra told her luncheon guests, "but 

there are .some loncouts in the offing." 

Besides starring at the 20th -Fox luncheon 

at which Jack Silverthorne. Hippodrome manager, 

was master of ceremony, and 20th-Fox 

Manager I. J. Schmertz was host. Miss Paget 

took part in the induction of new marine recruits 

and held several radio Interviews. Prom 

Cleveland the star and her mother went to 

New York, then Boston and then home to 

Hollywood for Christmas. 

Manager Schmertz .screened "Stars and 

Stripes Forever" in the 20th-Fox screening 

room on Wednesday for the local marines. 

In addition to representatives of the Cleveland 

newspapers and radio stations, present 

at the luncheon were Art CuUison. critic of 

the Akron Beacon Journal; Fred Childress, 

critic of the Youngstown Vindicator: Jack 

Hynes. manager of the Paramount Theatre. 

Youngstown; Jack Armstrong of Toledo, general 

manager of the Schwyn circuit, and several 

of his managers. W. N. SklrbaU. head of 

the Skirball Bros, circuit, and a few local 

industry members. 

Lancaster. Ohio, Theatres 

Seek City Tax Relief 

LANC.'\SrEK. OHIO AfciMU-vs for local 

theatres have asked city council to repeal 

the municipal 3 per cent adml.'Sion tax. in 

force for the last four years, "because of declining 

revenues." One theatre here has 

closed and two of the four remaining houses 

barely will break even this year, the attorneys 

told council. 

According to the city auditor, revenue from 

the admission tax is only a little more than 

half of the amount yielded when the tax 

was inaugurated. Council was told that 12 

Ohio cities have repealed amusement taxes 

and that in the last two years 159 Ohio 

theatres have closed. 

JXCFTICE December 20. 1952 

ME 

91

. . William 

. . Marjorie 

. . Richard 

j 

w T R O I T 

. . . Ben 

Cherwin Harris, former UA salesman now 

with the Richards shoe company, has decided 

to switch permanently from the show 

to the shoe business 

. Richmond 

is back as manager for Max Allen at the Lincoln 

Park Theatre, with Irwin Lovett taking 

on relief managerial duties only 

Wachnansky, general manager of the Nick 

George circuit, is in Miami for a month's 

vacation. 

. . William "Gen- 

Nick Greorge reports he has dropped the 

title of United Drive-In Theatres, which he 

registered some time ago . 

KSee Us About Planning 

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woodward 1-1122 

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Phone To. 13352 Te. 13894 

. 

eral" Graham has moved from the Booker 

Edward L. 

T to the National Tlieatre . . . 

Hyman and Bernard Levy of Paramount 

Theatres were reported to have been in town 

Ann Fearon, secretary to Dillon M. 

. , 

Krepps, United Artists Theatre manager, who 

has been recovering from a fractured arm for 

two months, has become the victim of 

bui-sitis. Patricia Maclnnis, who has been 

handling special exploitation for the house, 

is pinch-hitting for her. 

J. Oliver Brooks, former exploitation chief 

. . . 

for Butterfield, will handle "The Birth of a 

Baby" for the Florida territory for this winter, 

with headquarters in Jacksonville 

Betty Robbins of the Film building is hostessing 

her parents, Mr. and Mrs. Arthur Wilkinson, 

here from Chicago over tlie holidays . . . 

Lights were on again at the Kccadilly, north 

end house which has been operated by Noel 

W. Sanders. 

Nightingale notes: Eddie Waddell calmly 

waited until his last game to roll his big 247, 

to the amazement of Jack Colwell, who 

thought he had the high with a 242 in the 

first game . . . Welber Haartge's cigar made 

like a forest fire when he got that last pin 

Frank Quinlan. a 137 average 

to make a 241 . . . 

bowler, did okay with a 230, while Joe 

Foresta, who averages 138, had a 524 total . . 

Glennis Smith rolled the biggest game of her 

career, 155, with Edna Valiquette and Bea 

Douville—the latter just practicing . . . Peggy 

Light and Mary Scheuer were also busy at the 

bowling lanes. 

Herman Cohen is back from a vacation at 

Palms Springs and ready to announce a new 

connection following his recent resignation 

from Jack Broder's two companies . . . Earl 

J. Hudson, United Detroit Theatres president, 

has been named to the 12-man National Advisory 

Neurological Diseases and Blindness 

council . . . The death of George McCall, well 

remembered as manager of the now vanished 

Downtown here for Howard Hughes, was reported 

last week from Culver City. 

Film star George Montgomery was a guest 

. . . 

of honor at a luncheon given by Bill Power of 

Chevrolet for the tradepress and radio-TV 

people at the Detroit Athletic club with his 

wife Dinah Shore Bert Foster, Lippert 

salesman, is leaving for a month's vacation 

in California . . . Max Kolin has just completed 

a stand of several weeks at the Strand, 

filling in for a vacationer . Rice 

of United Artists made a weekend trip to 

Chatham. 

up his new home in Lincoln Park . 

afi 

Hall, fu-e marshal of Detroit, is back from :' I 

motor trip to Houston, where he attended th'l 

fire convention, followed by a few days ill 

New Orleans . . . Irving Teicher is managini 

the Palmer Park, which he reopened Thurs 

day. George Ledward, who has been at th: 

Grand, returned to his old post at the Palme; 

Park booth. 

H.G.Bernstein Is Dead. 

Detroit Chain Owner 

DETROIT—Harold G. Bernstein, well 

known Michigan circuit operator, died her 

December 10 after a heart attack. He ha^ 

had at least one previous attack. 

Bernstein was the second generation of 

show family, being the son of Daniel Bern 

stein, who operated theatres in the sam 

area prior to his death about 12 years age 

Harold was in show business all his busines 

life, and became one of the best know 

exhibitors in the state. 

He was a frequent visitor to Detroit Film 

row with a "competitor," Ed Johnson, pas 

president of Allied Theatres of Michigai 

with whom he maintained an "unwritte 

partnership" in many civic activities, as we 

as being associated in recent years in drive-i 

operation. 

He was described by a veteran leader c 

the distribution industry here as "the be; 

showman in the state—almost the only ma 

who knew how to put a picture over." 

Bernstein is survived by his wife, the forme 

Marjorie Barnett, at one time with Monograi 

here. 

Get Hike of 21 Cents 

DETROIT — A new contract coverir 

laboratory technicians has been approved t 

' 

the board of lATSE Local 737, granting 

basic increase of 21 cents an liour to t€Cl 

nicians at General Film Laboratories. ^ 

other basic change in the old contract hi 

been made. The raise is retroactive to M£, 

8, the expiration date of tlie old contrac' 

and covers a two-year period from that dat;i 

At Jam Handy Organization, the union hi 

asked for reopening of the existing two-yer 

contract, which expires next September, ur: 

der the cost-of-living increase clause, aiv 

negotiations have been started. 

For Chcrracter Role in "Lctrceny' 

Douglas Fowley has been set for a chai| 

acter role in "A Slight Case of Larceny," 

Metro release. 

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JOHN HEIDT 

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Phono TYIor 7-8015 

3, Mich. 

John J. Maloney, MGM division manager, 

was in town for four days . . . Sid Bowman, 

UA chief, is aiming to set the pace for the new 

Bernie The Manchester 

Kranze drive . . . 

Theatre, Manchester, which was operated by 

Irwin J. Gill, has been closed . . . Bryce 

Paulson recently reopened the Remus Theatre 

at Remus, revamped following the fire of a 

year ago. 

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Phone BRoodway 3-4646 

19890 James Couicns Detroit 21, Mich. 

Clayton Wilkinson has moved from the 

Senate to the Grand in Highland Park, taking 

over the day shift . . Val Zurek, former 

. 

laboratory supervisor, has been upped to general 

manager at General Film Laboratory, 

creating a new post, and Fred Anderson has 

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secretary of lATSE Local 737. is busy fixing 

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« 

JOXOFnCE :: December 20, 1952 

93

. . Jack 

' 

' 

L E V E L A N D 'Prisoner' Grosses 115 

arry Kunz has moved his American Seating 

j 

Co. office to a new building at Brookpark 

and Broadway roads where all divisions are 

now assembled. Robert R. Nykamp is in 

charge of the social chair department and 

Kunz remains with the theatre and auditorium 

seating section . . . Meantime, National 

Theatre Supply Co. is using the space formerly 

occupied by Kunz for a modernistic 

concessions equipment display. This will include 

all of the equipment that NTS has been 

handling, with the addition of Cretor popcorn 

machines and a new Hires root beer bar. 

Myron Gross, who heads Milt Mooneys Cooperative 

Theatre of Buffalo, was in for a 

routine conference . . . Keiths East Tenth 

Street Theatre is switching to first runs, 

double featuring Allied Artists' "Battle Zone" 

with one of the new Bowery Boys pictures . . 

Homer Snook, head of Midwest Theatre Supply 

Co. of Cincinnati, and A. F. Carnes, former 

Schine manager, are co-partners in a 

new venture. They have taken over the operation 

of the Belle Theatre in Beliefontaine. 

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CRArTSMAMSHIP AND ENCINCCRINC 

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Phone Lincoln 5-5720 

which has been closed more than a year. 

They opened it Saturday (13 1 with first run 

pictures. Carnes is manager . Gertz 

is authority that Pennsylvania deer are 

allergic to Ohio hunters. Although in previous 

years he has always brought home the 

venison, this time he brought back only 

memories of a pleasant day in the open. 

The George Foleys have changed the name 

. . . 

of their Kaufman Theatre in Montpelier to 

the Montpelir Theatre M. B. Horwitz, 

general manager of the Washington circuit 

and an exhibitor of some 30 years experience, 

got the surprise of his life last week when 

several people long -distanced him from Akron 

to express their appreciation of the new art 

policy he is about to introduce in liis recently 

acquired Ohio Theatre in Cuyahoga Falls. 

The calls were in response to letters he used 

to circularize the area on the occasion of the 

reopening of the house. 

Want a fine desk at bargain prices? See 

Prank Masek at NTS ... Sol Gordon of Allied 

Artists reports the Warner and Schine circuits 

have booked the Little Rascal tworeelers 

(formerly Our Gang comedies) in all 

situations, including their A-houses, all 

Elaine Bernstein, 

through this territory . . . 

AA secretary, admits it's an important date 

that is taking her to New York for the New 

Year's eve celebration. 

Visitors stormed into town the fore part of 

the week from all sections of the territory. 

Among them were Lee Hendershott, Temple 

Theatre, Orwell; August Ilg, Ohio, Lorain; 

Giles Robb, Princess, Toledo; Paul Ellis and 

Pete Rufo of the Robins houses in Warren 

and Niles; Marvin Harris, Toledo circuit 

owner; Leo Burkhart. Hippodrome, Crestline; 

Gerald Anerson, Union. Richwood and Rialto, 

Plain City; Walter Steuve of Pindlay; the 

Spayne brothers and Andy Martin of Aki'on; 

Joe Shagrin and Helebe Ballin, Youngstown. 

Quite a few local theatres are extending 

their Christmas moratorium over a three-day 

period instead of just closing on Christmas 

eve. They are closing Monday, Tuesday and 

Wednesday of Christmas week. 

. . 

Jack Carson of screen, stage and TV is reportedly 

playing to capacity crowds at the 

Skyeay Bar . . . 'Van Heflin in "Tlie Shrike" 

opened a one-week engagement December 5 

at the Hanna Theatre . Another star, Larry 

Parks, and his wife Betty Garrett are booked 

into the Hanna for a week starting December 

22. They will appear in a comedy titled 

"Anonymous Lover." 

"Film Festival of Famous Favorites" is the 

title given by the Mayland Theatre owners 

for a week of revivals, with a daily change 

program. Jack Essick, manager, is introducing 

something new in the way of policy along with 

the something old in the way of performance. 

The added attraction is a coffee lounge in the 

lobby. If the combination of coffee and revivals 

catches on, it will become a regular 

house policy one or two nights a week, Essick 

states. The coffee lounge was promoted by 

Essick in cooperation with the local Nescafe 

outlet. This company furni.shes the brew, all 

equipment and all service attendants. There 

is no cost to the theatre. 

1952 Is the 26th year of operation of omusemcnl 

industry's WILL ROGERS MEMORIAL HOS- 

PITAL. 

As Cincinnati's Best 

CINCINNATI—Strong product in do\ 

town first run houses survived the expectel] 

preholiday slump better than expected. Vi 

tually all of them hit the average mark anj 

one, "The Prisoner of Zenda" at the Albei, 

came out vi'ith a week's mark of 115 per cen| 

(Averoge Is 100) ; 

Albee The Prisoner of Zendo (MGM) 11 

| 

Capitol The Blazing Forest (Para) S 

Grand Tarzan's Savage Fury (RKO); Under the 

Red Sea (RKO) IC 

Palace The Thief (UA) K 

Cleveland Grosses Hit 

Usual Holiday Low 

CLEVELAND—Theatre attendance droppej 

to the usual pre-Christmas low, except o 

Sunday (7), when crowds were downtown t 

watch the Pearl Harbor parade. Not a sing! 

picture approached average gross. Tlie be; 

was "The Prisoner of Zenda," in its fourt 

straight week. Department stores wei 

crowded and most of them ai-e open eve 

nings. 

Allen The Iron Mistress (WB), 2nd wk i 

Hippodrome -Hangman's Knot (Col) 

Lower Mall The River (UA), 2nd wk K 

Ohio The Prisoner of Zenda (MGM), 4th d. t. 

"> 

wk 

Palace Montana Belle (RKO) 5 

State The Savage (Para) i 

Stillmon Plymouth Adventure (MGM), 2nd d. t. 

wk 

i 

Tower Last Train From Bombay (Col); The First 

Time (Col) f 

Preholiday Festivities Slap 

At Detroit Grosses 

bowman 

finoisSta 

jilfs F, ^0 

Iscretatjofs 

sun. 

CH,U!LE 

lipentier liek 

I votes when 

. 

DETROIT—Exliibitors agreed that busine! aiiately 

would remain poor for a couple of weeks, £ teatremen 1 

they held on to available product and save i i,Hl whtr 

the best new packages for holiday unveilini H thtir fin 

Adams-Ivonhoe (MGM), 9th wk 7 * vote 13 

Fox The Thief (UA); Pork Row (UA) 5 mejjjjf j 

Madison Bottle Zone (AA); The Moveriek (AA). I 

Blazing 

Forest (Para), 2nd i 

Palms-State The Prisoner of Zenda (MGM); The 

aiily 

Hour of 13 (MGM), 2nd wk 5 

whitli 

United Artists Bloodhounds of Broodwoy (20fhisuSEestedl 

Michigan The iron Mistress 

wk 

(WB); The ipiOned Die 

Fox); Something for the Birds (20th-Fox). 

B m. 

BOWLING 

He 1 

tatate M 

en on thi 

CLE'VAELAND — The Local 160 BowUt i»''''Ws(i 

league got off to a very late start this yet «lorse( 

and only now has announced its sponsor 

They are National Theatre Supply Co., At sssaadavi 

con Corp., Suprex Carbons, and the Low "'" kotel i 

160 union. Teams are lined up with ti: *toto 

"regulars." Tom Smart continues as presi( 

dent and Larry Shafer, secretary. Scow 

last week; 

Team Won Lost 

NTS 14 10 

Ancon 13 11 

Local 160 13 11 

Suprex 8 Ifi 

Captain Smart of Local 160 team was carjiisotijjjji _ 

sistent as ever with 190-195-198—563. E* smje lujij 

Gehringer, Gordon Bullock, Robert Bulloo Bloujj,, 

and Tom Smart are competing for the lea 

ji, ,j^j', 

in individual averages. 

The boys report it doesn't seem like tl 

same old league without Clarence Krami' 

who is nursing his father-in-law back 

health and hasn't the time for bowling. Ploy 

Webee is determined to win a jackpot thi 

season. Ed Hutchins is enthusiastic over h 

Suprex Carbon team. Fred Lane who caji 

tains the NTS team is working overtime t 

improve his game and is now operating IttI 

an XL projector. 

BOXOFFICE 

: 

: December 

si 

; „ 

{

li 

1 

m* 

I 

SPRINGFIELD, 

*r 

*Ct i 

Slop 

igieed thai fc 

couple ol IK 

r 

proilBci M 

. 

toliday ie 

«k 

'hi 

Moniick 

iWBl; Till llm 

Biiodn) 'i: 

ING 

jiffited 

its if 

tre SiipplJ Ct, j 

ions, 

ai 

Won 

slUOtei 

joetRo 

,at 

U 

1! 

1! 

Clare* 

jtHei-B* 

I«>l 

aelorWli^:: 

otin' 

lentil*"' 

Showman C. F. Carpentier 

Illinois State Secretary 

From Central tditujn 

lU. .Stale Scn»tor 

Charles P. Carpentier. Ka.st MoUiie theatre 

owner, officially won the election battle for 

the secretary of .state of lUlnol.s after a ballot 

ij 

Fteiil' 

"* 

'istowopf 

ecount, completed more than two weeks after 

lection. 

Carpentier held a slight lead of more than 

,000 votes when the final tally was made 

nmediately after election. After the recount. 

he theatremen led by 9,332 votes, picking up 

ome 5.741 when Cook county suburbs reorted 

their final figures to complete the 

atewide vote canvass. 

Carpentier. as a state senator, has always 

mpioned the cause of the theatre owners 

the legislature and it was his action 

|rlmarily which was instrumental in defeat- 

Ig a suggested 10 per cent state admissions 

tx in 1946. He also had worked clo.sely with 

le downstate committee in contacting conressmen 

on the 20 per cent federal tax 

speal campaign, even though he was quite 

y with his own campaign as Republican 

didate for secretary of state. 

Shortly after the completion of the vote 

vass and a victory luncheon at the Amador 

hotel in Chicago. Carpentier and 

wife flew to Palm Springs, Calif., for a 

day vacation. 

[ewsboys Christmas Fund 

Lids Needy Children 

JETROIT — The annual pre-Christmas 

of selling newspapers was .scheduled 

Monday il5) by Alex Schreiber. partner 

Associated Theatres, in front of the Film 

[tchange building. The occasion is the 

aual Old Newsboys Goodfellows Fund, to 

ovide that "no kiddy will be without a 

stmas." 

chreiber has had the Film Exchange newsnd 

for many years for this project, but 

not expected to be able to come in person, 

iuse of business commitments in Cali- 

Bia. Max Gealer, supervisor of the circuit, 

scheduled to take his post on the street 

old newsbov. 

1952 is the 26th ycor of operation of amuse- 

'-' 


REVIEW OF TELECAST OF CARMEN 

Audiences on the Disappointing Side 

But Reaction Generally Is 

CLEVELAND- .s. ..:. ,. the flr^t Metropolitan 

Opern toleeo-st. held Thursday HI) 

In the 3.500-.scal Hlpixxlrome wn* a great 

8ucce.s.s, but pIcturcwLsc It wa.s a dLiappolntnient 

Probably due to IlKhtlnu and technical 

difficulties of pre.scntinK the production 

simultaneously before a live theatre audience 

and on the screen, the picture, especially In 

group .scenes, wa-s gray and Indl-sUnct. 

The size of the audience was a major disappointment. 

Advance .scat .sale was very 

slow. Scaled at $3 60 for the orchestra and 

loges. $2.40 for the mezzanine and first balcony 

and $1.25 for the upper balcony. It 

became evident that the $2.40 price had the 

biggest appeal. As a result, the 1.000-seat 

balcony with .seats at this price was practically 

full while the orchestra at $3.60 was 

occupied by fewer than 500 people. There 

was no demand at all for the $1.25 upper 

balcony seats. 

What the audience lacked In numbers It 

made up for in enthusiasm. Applau.se followed 

the big arias and also the orchestration 

numbers. 

John Miskell, general manager for the 

Northern Ohio Metropolitan Opera A-ss'n, 

which has sponsored the Cleveland Metropolitan 

engagements annually In the Auditorium 

ever since 1927, found the telecast 

•interesting" but no threat to the live presentation. 

Theatre Manager Jack Silverthorne reported 

that his talks with members of the 

audience indicate a desire for a repeat TV 

performance. Significant was that young 

people made up the majority of the audience. 

Half-Capacity House Sees 

.'Carmen' in Detroit 

DETROIT—The opening presentation of an 

entertainment event—as distinct from a 

sports event, such as prizefights and football 

—by a Detroit theatre on blg-.screen television 

was held Thursday (U) at the Hollywood 

Theatre, operated by Detroit Theatre 

Enterprises, playing to about one-half capacity. 

Management appeared to be well satisfied 

with the result, attributing the absence 

of a larger audience to the fact that the 

deal was made rather quickly and there 

had been what was considered insufficient 

advance time to complete the necessary promotional 

work. An earlier booking for a 

project of this kind will probably be .sought 

in the future. 

With the house scaled at $1.20 to S3.60. the 

outstanding characteristic was that the demand 

was heavily for the lower-priced seats. 

The balcony of the house, seating about 1,500. 

Was nearly filled, although the main floor 

drew relatively few. Total attendance was 

estimated at half the house capacity of 3,500. 

Many obviously came to see what It was 

like, and were willing to try the lower-priced 

seats which they were used to getting for 

the same price as downstairs at the ordinary 

show. 

Much of the trade was de.scribed by observing 

showmen as of the "mink coat class." 

Favorable 

despite the emphasis on low-priced seats. 

The theatre parking lot, with a 1,000-car 

capacity, was supplemented by a 500-car lot belonging 

to m church next door which wm 

borrowed for the evening The thMU* 

regularly allow.n church patron* the um of 

ItJt lot on Sunday momlngn and the courtcny 

wa. night, the Metropolitan 

Opera's "Carmen" was shown to some 

1.800 persons at the 3.000-seat Albee. Prices 

ranged from $1.19 to $3.59. The .sound was 

excellent, but the picture was not always 

clear, patrons commented, but reaction to 

the presentation was excellent 

The show started at 8:30. with three Intermissions. 

Press comment was divided. Two 

of the papers were cool toward the telecast 

and one, the Enquirer, gave the showing a 

good review. 

New Wage Pact in Akron 

AKRON—Though neither the projectionists 

Local 364, nor the management of the 

Palace. Strand. Colonel and Loew's theatres 

here would comment on the specific terms, 

they revealed that a new three-year contract 

covering 16 projectionists in the downtown 

houses has been signed, averting a threatened 

strike. The old .scale was $100 for a 42-hour 

work week. John A. Shuff, buslne.ss agent 

for the union, .said both sides agreed not to 

"pubhcize" the details of the new pact. 

ZOualify 

rLAT SAFE... 

NEXT TIME USE 

IJT I. MAMM tn. CWCIM 

M UTM AVMUL urn TSU 

lOFFICE December 20, 1952 95

' h 

. . . Ohio 

. . Robert 

' 

' 

RESEARCH 

for 

BUREAU 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brunt Blvd. 

Kansas City 24, Mo. 

Gentlemen: 

12-20-52 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

n Acoustics n Lighting Fixtures 

D Air Conditioning Plumbing Fixtures 

n Architectural Service Q Projectors 

n "Black" Lighting 

^ Projection Lamps 

D Building Material 

|-j Seating 

n Carpets 

U Signs and Marquees 

D Coin Machines 

n ^ 1 . r> .. D Sound Equipment 

LJ Complete Remodeling 

D Decorating 

Television 

n Drink Dispensers Theatre Fronts 

D Drive-In Equipment Q Vending Equipment 

D Other Subjects 

Theatre 


Address . 

City 

State 

Signed 

Jack Zide Is Elected 

By Detroit Tent 5 

DETROIT—Jack Zide. owner of the Allied 

Film exchange, was elected chief barker of 

Variety Tent 5 of 

Detroit to succeed 

Adolph Goldberg of 

Community Theatres, 

who becomes national 

canvasman. Other officers 

elected were 

First assistant, Harold 

Brown, film buyer. 

United Detroit Theatres; 

second assistant, 

Milton Zimmerman; 

Columbia manager; 

property master, Ernest 

T. Conlon, executive 

secretary. Allied Theatres of Michigan, 

Jack Zide 

and doughguy, Ben Rosen, manager. Confection 

Cabinet Corp. 

LOUISVILLE 

The Switow Amusement Co. neighborhood 

Cozy, managed by Joe Hedden, has added 

a parking lot as part of its customer's service. 

The lot located at the rear of the 

theatre, can accommodate approximately 60 

cars, is laned for proper parking and is 

The operation of the State, 

lighted . . . 

Crothersville, Ind., has been turned over to 

Sylvia Peake. The theatre was formerly run 

by Mr. and Mrs. Tex Richards, who are 

devoting their time to the operation of the 

Scott Theatre, Scottsburg, Ind. 

Exhibitors seen on the Row recently included 

R. L. Dunn, Paoli Drive-In, Paoli, Ind.; 

Edwin St. Clair, St. Clair, Lebanon Junction; 

A. N. Miles, Eminence, Eminence; Bob Enoch, 

State and Grand, Elizabethtown; Ken Bale, 

Twin City Drive-In, Horse Cave; Fred Belcher, 

Family Drive-In, Charlestown, Ind.; 

John Keck, Sandy, Sandy Hook; Hugh 

Kessler, Pal, Palmyra, Ind.; Don Steinkamp, 

French Lick Amusement Co., French Lick, 

Ind. 

A new drive-in has been started by Robert 

E. Enoch, Elizabethtown Amusements, Elizabethtown. 

Plans for the project were drawn 

by Fleming & Patterson. The theatre, which 

will accommodate approximately 700 cars, 

will be named the Knox. In addition to the 

Knox, Enoch also operates the State and 

Grand, both indoor houses, and the Star-Lite 

Drive-In, all at Elizabethtown. 

According to information appearing in the 

Courier-Journal here, the Scoop Theatre, 

which closed a short time ago and which was 

purchased by J. Graham Brown, will be recon.structed 

to contain a large convention hall 

as part of the Kentucky hotel, with the lower 

floor to be taken in for stores and extensions 

of the hotel. The Kentucky is also a part of 

the Brown interests. 

COLUMBUS 

Although the free admission policy at thjl 

Little has been successful, it is possibll 

only a temporary success, said Robert WilJi 

secretary of the Independent Tlieatre Ownei 

J 

of Ohio, in a recent bulletin to ITOO memj 

bers. "In the fourth week there has not beei 

an appreciable decline, however," he adde«i 

Wile pointed out that the Little is a 

run house where no percentage pictures 

played. He said the policy also necessitate! 

the employment of a house officer to che 

vandalism, since the free policy requires th 

anyone who wishes to enter may not be mi| 

strained. 

Om Huntington, who spent several yea»| 

in Hollywood as a standin and extra, 

been appointed pubhcity manager of tele 

vision station WTVN here. Columbus 

Huntington's home town. He succeeds Rut 

Russell, who resigned following her marria 

to Mort Sherman of the sales department cj 

WBNS-TV. 

City parldng commission announced 

the second site for a downtown municip 

parking garage would be located in the aref 

bounded by Grant, Third, State and Ric; 

streets. This is near the Ohio, Grand am 

Hartman theatres. First garage will be buij 

on East Long street at Tltird. 

Corsley television station WLW-C will mo\j 

to channel 4 and its power will be boost 

The station has been operating on channel'^ 

State university will make for 

application shortly after the first of the ye 

to build an educational television station, saiifl 

President Howard Bevis. The application 

be for cliannel 34 on the UHF band. 

Variety wives were to hold a Christn 

get-together on Saturday (20) in the Varie^ 

clubrooms . Wilke, Hollywood acb 

made a personal appearance at the Gra 

Friday (12) when "Cattle Town" opene 

Wilke's sister-in-law, Mrs. Ruth Wilke, worlj 

for the Paramount inspection departmeo 

He has appeared in several other picture! 

including "Arrowhead" and "High Noon." 

• 

Harsli 

is 

souse 

fcstlel"' 

):,proW' 

; eslnW 

l-flTff, W 

If fire liep 

mm 

"\ 

i 

fslalJiM 

Postage-paid reply cards for your further convenience 

'n obtaining information arc provided in The MODERN 

MEATRE Section, published with the first issue o( 

month. 

HB 

1,109 TB sufferers have been heolcd—restored to 

usfliil lives through skillful core of WILL ROGERS 

MEMORIAL HOSPITAL.

»Mk, 

' 

High 

d(JS 

I 

"""politj,. 

*, it 1, 

* to rro(, 

Wevet," 

iie 

JiHittleis, 

*% PHia,. 

ty 

ih HI 

"se offictr ": 

Iter 

spent 

may nc 

seven; 

No Harsh Requirements 

^ iJFor Reopening Theatres 

I 

DETROIT— 

Closiiit! of a Ihcatrc for u 

! period should not mi-iin sppclal Inspection 

difficulties prior to reopening If normal 

adequate standards are mahUulned while dark, 

BCCordlnR to Edward Hall. Detroit fire murabal. 

Inspections of some closed houses which 

have sbuKht to reopen have been unusually 

thorough In recent Instances according to 

FUmrow rumor. The difficulties experienced 

by the Rouge Theatre, located In a .suburb 

which tried to enforce a new zoning ordinance 

because the house had been clased for a few 

months, probably contributed to the fears of 

Detroit exhibitors In this connection. 

However, any Inspection of a closed house 

iin and em 

by the fire department is only the type of 

Inspection that normally is made every few 

months anyway. Hall said. This differs from 

He sutctK 

the frequent "police type inspection" with 

which exhibitors are more familiar, made 

while the hou.se is operating, to see that there 

is no overcrowding, that doors are operating 

im mnomiK I P'°P*'^'y' ""'' ^^^ ^'^^ 

I 

tomtom I. The principal difficulty encountered appears 

to be the reluctance of some 

i 

exhibitors 

bold 1 

7(!0)inttieTi 

nnce >t 

ittlt 

Towi 

s.RiitliWiIti 

ipection 

Teral otier « ' 

iffi H(1 

to reinstall and reconnect their alarm systems. 

The.se are required to be in proper 

functioning condition. Objections. Hall indicated, 

are chiefly on the ground of expen.se, 

liather than difficulty in securing the equipment 

for installation. 

BOWLING 

DETROIT—A new team called 

the Spoilers 

iwed in the Film Bowling league to replace 

eatrical Advertising, but the newcomers 

imained at the bottom of the list. 

Tcon Won Lost Tcom Won Lost 

"•' 

UA 

291 J 141/j Republic 19 25 

Allied 

28 16 AA 18' 2 25', 

23 21 Spoilers 14 30 

de^ Allied Films did the record rolling of the 

bettering their own previous mark by 

ill 'ist 17 points to hit a new second high of the 

ieason of 2,355, and going 12 points over their 

)Wn mark to enter the big three singles of 

^âôn with 822. 

edGretit!!|^''^ 

ol'52 

Ramey, 

Pt" 

ntjc.wittioiit!' 

le 

ai« 

or of 

St 

ition 

Greatest S* 

and Cecil! 

of all*' 

this 

?' 

.mierican ciic 

DETROIT—Amusement Supply was still 

he standout in the Nightingale club: 

Team Won Lost Team Won Lost 

Amusement ...54 26 McArthur 40 40 

Carbon 46 34 NTS 36 44 

Altec 42 38 Mt. Vernon ... 34 46 

Forbes 41 39 Locol 199 27 S3 

scores were rolled by Jack Cohvell. 

fe42. total 618: Eddie Waddell, 247. 607: Wel- 

)er Haartge, 241, 547: Carl Mingione, 213. 

182; Frank Quinlan. 300, 496: Carl Larsen, 

100, 540: Roy Thompson, 191. 540: Joe Foresta. 

.94, 524: Edgar Douville, 515: William 

jtouchey, 518. 

Quonset Theatre at Pierpont, S. D., 

Withstands Ravages of Flames 

-T 7 TmmF TkAy 

From North Central Edrtlon 

PIERPONT. S. D.—The value of a quonset 

type theatre was illustrated graphically here 

recently when fire struck the Saturn Theatre, 

owned by B. A. Bengts.son, and damage 

was limited to gutting of the interior of the 

structure. 

Bengts.son said that the four and one-half 

year old house withstood the flames very 

well. He said that the only two steel partribs 

and 30 sheets of corrugated iron will 

need to be replaced. 

Present plans call for the owner to rebuild 

the house "bigger and better." This decision 

was brought about by the action of local 

citizens, who after the fire swarmed into the 

burned-out theatre with shovels and spades 

and cleaned out debris, tossing it into trucks 

and hauling it away. The Bengtssons, who live 

in an apartment above the theatre, were well 

provided for, too, when citizens gave them 

clothing, furniture, curtains and food for 

the new home. 

Total loss to the theatre in the fire was 

ii 

D WAITING FCR YOU 

^ 

: C s 

more than the $21,700 insurance which the 

Bengtssons carried. Much of the equipment 

was saved, but was damaged badly by heat, 

smoke and water. The fire started while 

BengUsson was making an autumn cleanup 

around the theatre. He .set fire to some weeds 

in the rear of the theatre and one of the 

burning weeds was pulled into an air vent. 

In a matter of seconds the interior was ablaze. 

Bengtsson, who is 26 years old, and his 

24-ycar-old wife are both convinced that 

a great new era is about to dawn for the 

motion picture industry and that TV will 

become the industry's greatest ally. When 

Bengtsson was 9 years old. he said, he produced 

and directed his first amateur circus, 

with a cast of 30 and admissions of five 

and two cents. He grossed $21.52 and played 

the show two days each year for three years. 

grossing a little more each time. When he 

was 13. he started operating the then onechange 

a week local theatre. He continued 

this operation until entering the air force. 

HANDY SUBSCRIPTION ORDER FORM 

BOXOFnCE: 

825 Van Brunt Blvd.. Kansas City 1. Mo. 

Please enter my subscription to BOXOFFICE. 52 issues p«r j»m (13 oi which conlain 

The MODERN THEATRE Section). 

D $3.00 FOR 1 YEAR D $500 FOR 2 YEARS $7.00 FOR 3 YEARS 

Q Remittance Elnclosed Q Send InTOice 

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1((1 

Memphis Variety Gains 

Nearly Half of Goal 

From Soutiieast Edition 

MEMPHIS—More than $30,000 of the 

178.500 goal for the Variety Club's planned 

ionvalescent Home for Children with rheunatic 

heart disease has been raised, M. H. 

Jrandon of Film Transit said this week. The 

ampaign i.s now in its third week, but wa-s 

lowed up by the Thanksgiving hohdays. 

STREET ADDRESS . 

TOWN 

NAME 

STATE 

POSITION 

lOXOFFICE December 20, 1952 

L 

97

HOSPITAL 

at best.n 

Tuberculosis is still extremely serious, but not necessarily fatalthanks 

to early diagnosis, hospital treatment, 

surgical advances, and new drugs. 

Yet the p.oblems created by TB are still enormous for the patient 

who recovers—vocational, social, emotional, and economic problems. 

For exai.nple, recovery almost always means a prolonged absence 

from DOth job and family. 

Since 1907 your Christmas Seal dollars have helped 

fight tuberculosis on all fronts, from research to 

rehabilitation. That great emphasis is now on 

rehabilitation is both proof of wonderful 

progress in lives saved . 

. . and need of 

your continued help. Send your 

contribution today, please. 

buy 

Christmas 

Seals! 

Because of the importance 

of this message, 

space contributed by 

BOXOFFICE 

BOXOFFICE :: December 20, 19

1 

I 

', 

! unit 

' BOSTON— 

I 

I 

ment 

I 

Ass'n 

i 

I 

1 

Julian 

I 

"This 

IE OF NEW ENGLAND CHARGES 

PRICE-FIXING; TO GET FACTS 

) I 

( 

i 

Annual Convention Votes 

Full Support to Allied 

National Policies 

Iiiclepi'iidenl Exhibitors, Inc.. o( 

New England, mooting here la.st wcok, adopted 

two rosolutlons—one supporting the statoof 

policy laid down by Allied States 

In Its annual convention In Chicago, 

and the other creating a fact-gathering pro- 

gram to assemble data on alleged price-fixing 

by distributors. 

I 

The latter resolution called for setting up 

a prog"am at once "to gather such evidence as 

laflects our individual members and having 

'gathered same with affadavits from the various 

individuals, send it to our Washington 

! office for .scrutiny and eventual use in court 

If need be for the prosecution of those distributors 

who insist on maintaining a policy 

of price-fixing to the ultimate end of eliminating 

all .such tactics by distributors. 

WITH NATIONAL ASS'N 

The other resolution saw the local unit 

lOOî 

pledging 100 per cent cooperation with the 

national body in "every phase and meaning" 

of the Allied national policy statement. The 

resolutions were passed at the Tuesday afternoon 

session. 

At the luncheon meeting, Leon Bamberger, 

RKO sales promotion manager, spoke on "Our 

Greatest Ally," and other afternoon speakers 

were Stephan Saunders, publisher of Prevue, 

the fan magazine: the Rev. Jo.seph Pelletier, 

lauthor of the book, "The Sun Danced at 

Patima," who spoke on a theatre tie-in with 

his book and the Warner film, "The Miracle 

of Patima"; Burton Robbins, son of Herman 

Bobbins, both of National Screen, .«aid: 

"We who are identified with National 

Screen are truly proud of wliat we have contributed 

to the charities of the industry and 

of the services we have rendered to theatres." 

Irving Isaacs summarized the master's report, 

which was handed down recently in the 

suit against the commissioner of public safety 

(regarding the regulation requiring two men 

jin a theatre booth. 

JULIAN RIFKIN REPORTS 

Rifkin of the Rifkin circuit of New 

{England spoke on Cinerama, and Ray Feeley. 

) êxecutive secretary of Independent Exhibitors. 

spoke on the progress which the New England 

has made in seeking elimination of the 

• 20 per cent federal admissions tax. He also 

\ aiscussed COMPO. 

t Henderson Richey, director of exhibitor re- 

I jiatlons and sales promotion manager. MGM. 

was the principal speaker at the banquet. His 

pubject was public relations and he charged 

tadustryites with this duty: 

L"The development of good public relations 

ust come by not only resenting, but protestiing, 

when unfair statements are made about 

laur industry and by appreciation when a hand 

Of friendship is extended. 

applies to every single person who 

jmakes his living or has his future in this 

?reat 

business of ours." 

He mentioned the work of COMPO and 

Snapped at the annu;il IKNE rnnvrntion In the Shrrjion hold uerr the 

above sroups. Top panel, left to rlRht: Hatton Taylor. RKO man.^grr at Bo

. . For 

. . 

\ 

BOSTON 

•Phe Firestone Cc. of Pall River took over 

the Durfee Theatre for a Christinas party 

for children of employes, with a progiam of 

cartoons, donations of candy, nuts and gifts. 

The party was to be divided into two parts 

Saturday (20i in order to accommodate 5,000 

children. The first showing was to be at 

10:30 and the second at noon. On the .same 

morning, the CIO of Fall River was to give 

a Christmas party at the Empire Theatre for 

children of union members. Both companies 

have been entertaining in this manner for the 

last ten years Also in Fall River, Yamins 

Theatres is having an employes Christmas 

party at the Eagle restaurant December 23 at 

11 p. m. 

Herman and Julian Rifkin and George 

Roberts, officers of the Rifkin circuit, entertained 

three managers for luncheon at the 

Towne House, bringing them to Boston to 

explain a new dish deal which has been 

made. The managers are Ann Noret, Strand, 

Springfield; James Altree. Jefferson, Springfield, 

and Al Desautels, Majestic, Holyoke. 

Middlesex Amusement Co. will give a 

Christmas party for its employes and families 

in the lobby of the Granada Theatre, Maiden, 

December 23 after the theatre is closed to 

the public. There will be a buffet supper, 

music and dancing . the first time 

in seven years there will be a midnight stage 

show at the Empire, Fall River, on New Year's 

eve with variety acts booked by Bill Canning. 

The admission price will be $2.50 per person. 

Bob McNulty, Warwick, Marblehead, is back 

on the job after a serious operation which 

hospitalized him for several weeks. He was 

IMAGES. SOUND SERVICE CORP. 

"The Best Value In Sound Service" 

Honcock 6-7984 445 Statler Building 

Boston, Massachusetts 

AN OPEN LETTER TO ALL SHOWMEN . 

in the district for a short visit, looking fit 

and rested . . . Nathan Yamins. prominent 

Allied official, left for his winter home in 

Palm Beach, Fla, where he will spend the 

Christmas holidays with his family, not returning 

until mid-January. He was unable 

to attend the Independent Exhibitors annual 

convention December 6. 

Drive-In Ass'n Plans 

Billboard Campaign 

BOSTON—More than 40 members of the 

Drive-In Theatre Ass'n of New England, a 

subsidiary of Independent Exhibitors, Inc., of 

New England, met in a special room during 

the annual convention of the New England 

Allied unit. In an effort to have a more 

active participating group in the drive-in association, 

it was decided to hold meetings 

once a month during the year. 

The next meeting was set for Januai-y 27 at 

offices of Independent Exhibitors to elect a 

board of directors entirely separate from the 

officers of the parent association. Tlie nominating 

committee, consisting of Ted Rosenblatt, 

James Guarino, Ray Feeley and Ned 

Eisner, was appointed to draw up the slate. 

Plans for a large-scale billboard advertising 

campaign, using 24-sheets throughout 

the five New England states, were also discussed, 

with the possibility of using spot announcements 

over radio and TV stations on 

current programs during the actual drive-in 

season. These matters will be fully aired at 

the January 27 meeting. Julian Rifkin and 

Ted Rosenblatt were co-chairmen of the 

drive-in meeting. 

Usher Beaten in Hamilton 

TORONTO—Ronald Henderson, 18-yearold 

usher of the Delta at Hamilton, owned 

by J. L. Hunter of Toronto, was the victim 

of a vicious attack by three thugs Saturday 

night when he tried to eject them from the 

theatre because of misconduct. Henderson 

was beaten so badly that he required treatment 

at the Hamilton General hospital for 

gashes, bruises and shock. 

. . ! 

REMEMBER THE GOOD OLD DAYS? 

R. M. SAVINI 

Back in early 1933, we started Astor on the big reissue road which 

resulted in a great success for us and our franchise distributors. As 

a result, the rei.s.sue was born and other Independents followed suit 

tabbing Astor, the "Father of the Reissue." 

A great part of this success stemmed from the good old showmanship 

days! . . . How many of you showmen remember the thrill it was to 

plan a small exploitation campaign and be rewarded with above 

normal busine.s.s—and the cost of this campaign—practically nil compared 

to the grosses. Believe me, we are not preaching, but bringing 

back fond memories of days gone by that can very well be again. 

Back in those days, copy like—"Back BY POPULAR REQUEST . 

HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS 

GREAT MOTION PICTURE"—and backed by a little honest showman.ship, 

ALWAYS scored top results at your boxoffice! IT CAN 

HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like 

good stage plays, are worth repeating over and over again, especially when you can 

snare a big reissue at a fair rental leaving a larger profit, 

Mtvxv CljngtmasJ 

BAY STATt—36-38 Melrose St.—Boston 

CONNECTICUT FILMS—12« Meodow St.—Now Hovcn 

sincerely, 

R. M. Savini, President 

ASTOR PICTURES CORP. 

130 West 46th *St., N. Y, C. 

lENE Convention Notes 

BOSTON—Lewis Webber and Harold Pea 

body, partners in the Borderland Drive-Ii 

Houlton, Me., traveled more than 600 mile 

to attend the convention at the Sheraton 

Plaza hotel. Others who came from long dis 

tances were Charles Brooks, circuit owne 

from the Presque Isle area, and Mr. and Mr. 

Joseph Cronan, Guilford, Me., in the Moose; 

head lake region. 

Claude Lee. director of sales for Motio 

Pictiu'e Advertising Service, stepped in a 

I 

master of ceremonies at the banquet at th 

last moment ^nd turned in a creditable per 

formance. His stories of the south in hi 

charming North Carolina accent were particu 

larly amusing. He introduced the head tabl 

guests in a breezy style and set the tempo fo 

an interesting and entertaining evening. 

* * * 

Arthm- Lockwood, co-chairman of the 195 

Jimmy fund drive who was at the head tabli 

announced that the final results of the drivi 

as yet incomplete, will in all probability equi 

or perhaps exceed the $359,000 raised in 195 

"And this in a year in which theatre busines 

was behind that of last year, makes it all th 

more remarkable," he said. "We could nc 

have reached these figures had it not been fc 

the cooperation of every theatre and drive-i 

owner and manager in this area." he addec 

As co-chairman he maintained that his chif 

inspiration came from Bill Koster, executiv 

director of the Variety Club of New Englam 

who was seated in the audience and wh 

acknowledged the applause with a bow. 

* * * 

Norman Glassman, president of 

Independ 

ent Exhibitors, who was co-chairman of th 

convention, read a list of the year's achieve 

ments of the organization, placing the cred: 

directly at the feet of Ray Feeley, executiv 

secretary who has traveled many thousand 

of miles in the interest of the unit. 

At the afternoon open forum, a radio-cloa 

was donated by Kenneth Douglass of Capita 

Theatre Supply and was won by Josep 

Levine of Embassy Pictures and the Rouiu 

Hill Drive-In, Springfield. 

Eugene Boragine of the Saco Drive-In, San 

Me., and Tom Foley jr. of the Bowdol 

Drive-In, Brunswick, Me., came in for the ds 

for their first theatre convention. 

Mr. and Mrs. Edward J. Morin, who bull 

the Mid Haven Drive-In, New Haven, Vt' 

this year, reported a successful first season 

Seated at the Redstone table at the banqw 

were Mr. and Mrs. Michael Redstone, thKl 

son Edward and their new daught«r-in-l8« 

Another bride of less than a year was MM 

Bruce Glassman, who attended with her hU£ 

band and her mother-in-law, Mrs. Norm* 

Glassman. Rose Kay, secretary to Norraai 

Glassman, was also at the table. 

• • • 

Roy Hammell, Gull Tlieatre, Winthrop. Me 

drove down for the day as did G. Albert Ro; 

Orpheum. New Bedford: John Pirani, managt 

of the Somerset Drive-In; Louis Vuona. West 

erly. R. I., Drive-In; Peter Marrone, Stui' 

bridge Drive-In: Ned Eisner and Bob Ata 

mian, Quaker Drive-In, Uxbridge: Josep 

Stanzler, Boro Drive-In, North Attleboro: Jc 

Rapalus, Majestic, Easthampton: Jc 

Mathieu, Keene, N. H., Drivc-In; Donal 

Sweenie, Nashoba Drive-In, West Actor 

Herbert Brown, Victoria, Greenfield; th 

Cohen brothers, Ritz, Lewlston. Me., and man 

others. 

">.|: •II, 

!00 BOXOFFICE :: December 20, ISBi" 

'n 50^Cj

m THE SPUr-APBRTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. 














êai^ CENTURY PROJECTOR CORPORATION, new york, n y. 

SOLD BY 

MASSACHUSETTS THEATRE EQUIPMENT CO. 

20 Piedmont St. 

Boston 16, Mass. 

OXOFFICE December 20, 1952 101

. . . Pete 

. . Sam 

. . Lenny 

. . Martin 

. . Gauggel 

; 

' 

Most Boston Bills 

"Plymouth Adventure" played one week 

Slip Under Average 

BOSTON—A pre-Christmas slump caused 

grosses to drop rather sharply in some situations. 

and three days and was replaced on Sunday 

with "The Thief," which opened well then 

slid down to below average. "Tlie Promoter," 

in its fifth week at the Exeter Street was 

again tops with 170 per cent. 


Astor Hurricone Smith (Poro) 80 

Beacon Hill High Treoson (Pacemaker); Last 

Holiday (Strotford) 110 

Boston The Raiders (U-l); Ladies af the Chorus 

(Col), reissue 100 

Exeter Street The Promoter (U-l), 5th wk 170 

Kenmore The Magic Box (Fine Arts); The Mudlark 

(20th-Fox), 5th wk 1 00 

Memorial Pony Soldier (20th-Fox); Gambler and 

the Lady (LP), 2nd wk 80 

Metropoliton The Iron Mistress (WB); No Holds 

Barred (AA), 2nd wk 75 

Paramount and Fenway The Savage (Poro); 

Franchise Affair (Stratford) 115 

Stote and Orpheum Plymouth Adventure 

(MGM), 2nd wk 85 

"Zenda' Rates 120 Per Cent 

In Hartiord Opening 

HARTFORD—"Prisoner of Zenda" was the 

highest grosser here last week with 120 per 

cent at the Poll. 

Allyn The Steel Trop (20th-Fox); The Blazing 

Forest (Para) 100 

Art That Hamilton Woman (FC) 90 

E. M. Loew Invasion, U.S.A. (Col); Target Hong 

Kong (Col) 115 

Poll The Prisoner ot Zenda (MGM); Sky Full 

of Moon (MGM) 120 

Paloce The Mummy (Realart); The Mummy's 

Curse (Realart), reissues 80 

Strand The Raiders (U-l); Beware, My Lovely 

(RKO) 105 

First Run Grosses Dip 

In Dull New Haven \Aêek 

NEW HAVEN—"Plymouth Adventure" and 

a horror film reissue program were the 

downtown leaders in what was generally a 

slow week. 

Loew's College The Mummy (Realart); The 

Mummy's Curse (Realart), reissues 100 

Paramount Bottle Zone (AA); The Blazing 

Forest (Poro) 60 

Loew's Poll Plymouth Adventure (MGM); Sky Full 

of Moon (MGM) 100 

Roger Sherman Cattle Town (WB); Something 

for the Birds (20th-Fox) 75 

LYNN 

Slackstone the magician visited the children's 

ward at Lynn hospital and entertained 

at a football banquet during a threeday 

visit here with his entire company at 

the Warner Theatre. 

Leonard, advance agent of the Hamid- 

Bill 

Morton circus, is acting as assistant to Manager 

Royce Beckman at the Warner, until the 

circus starts from Memphis on its annual 

tour. Also added to the Warner staff is Eddie 

Flynn, former middleweight champion boxer 

of New England. 

J'l 

jy 

PLAY SAFE... 

NEXT TIME USE 

'^nrh^;MJ2I t. WAiASN AVL. OHIOAOO 

HARTFORD 'Carmen' TV in Boston 

. . Sid 

Tay Finn, manager of the Riverdale Drive-In, 

is working at the E. M. Loew's in Hartford 

and State in Holyoke for the winter . 

Zins and Dave Lustig, Columbia, were in 

Another visitor 

town on "Invasion, U.S.A." . . . 

here was Harry Feinstein, zone manager 

Edgar Lynch, formerly 

of Warner Theatres . . . 

with Warner Theatres, is now reported 

managing the Warner in Beverly Hills, Calif. 

. . George 

Joe Spivak. Connecticut Theatre Candy Co., 

was in town from New Haven . 

Perlroth has resumed his duties as assistant 

manager, Loew's Poll, New Haven, after a 

stay at the VA hospital in suburban Newington 

. Cornish came in from the Niantic 

and Sperie Perakos, New Britain, 

visited Vince Capuano, Elm, Elmwood, and 

Tom Grace, Eastwood, East Hartford . . . The 

Plaza, Stamford, closed December 6 for 

alterations, with a Christmas day reopening 

planned. 

Sam Harris of the State Theatre is planning 

a spring vacation trip to Italy . . John 

, 

McGrail, U-I exploiteer, was in town working 

on "Mississippi Gambler." He tied in with 

newspaper columnists on the December 16 

Bushnell Memorial performance of "John 

Brown's Body," featuring Tyrone Power, star 

of the U-I release . Harris was in 

from New York . Young, brother-inlaw 

of Morris Keppner of the Burnside Theatre, 

East Hartford, returned from a South 

American visit to resume Hartford vaudeville 

and night club bookings. He went to 

the Latin-American countries as entertainment 

director aboard a tourist ship. 

NEW HAVEN 

Qeraldine Flood, secretary to MGM Manager 

Phil Gravitz, was off ill for the first 

time in her 20 years at the exchange. The 

Another sort of 

virus bug was to blame . . . 

record borken at the Whalley Theatre, where 

"The Quiet Man" became the first picture to 

be brought back for a return showing within 

ten days after its initial playdate. It played 

to standing room only crowds for four days, 

so another two-day booking was squeezed 

from Republic, hard-pressed for prints. 

Frank Ferguson, manager of the theatre, said 

that on the basis of grosses, "The Quiet 

Man" was the top attraction at the house 

since "The Jolson Story." 

"The Fifth Season," starring Menasha Skulnik 

and Richard Whorf, and directed by 

Gregory Ratoff, will have its world premiere 

at the Shubert here Christmas night, running 

through the 27th, The comedy is set in New 

York's dress industry . . . For the first time 

in the history of 30-day theatres here, two 

chains, Bailey and the Fischman, joined in 

sponsoring a cooperative ad plugging Universal's 

"Because of You" . Appliance 

Co., sponsors of the day-before- 

Christmas children's show at the Dixwell 

Playhouse, Hamden, has gifts for the mothers 

as well as the children. The free tickets have 

to be secured by adults applying at the store, 

where they were also given free nylon clothes 

bags. The youngsters get their gifts when 

they .see the show. 

Is Viewed by 1,900 

BOSTON—The Pilgrim Theatre, an Ameri 

can Theatres house, was filled to capacity fo; 

the telecast of the Metropolitan Opera's performance 

of "Carmen." Every one of thi 

1,900 seats was taken, including some of thi. 

front boxes which are not ordinarily sole 

when motion pictures ai'e shown. 

The theatre was in "legitimate theatre" attire. 

No popcorn was sold but at the inter 

missions the drink machines did a landoffici 

business. During the telecast, the audienci 

broke out in spontaneous applause after man; 

of the arias and at the end of each act, 

equalling the applause that came from thi| 

Metropolitan patrons themselves. 

The sound came through in top shape a 

all times and after a few minutes of sligh) 

fuzziness, the vision was corrected. Man] 

in the audience stated afterwards that tb( 

event was a complete success and might bij 

the forerunner of many other such presenta^ 

tions in theatres having large-screen 

equipment. 

One of the features of the Pilgrim is th^ 

parking space in the rear, the only theatre i}| 

New England which allows its patrons tj 

park and enter the theatre under cover wil 

out having to step outdoors. This space wi 

utilized to the full, as the rains came do) 

heavily at curtain time. Abner Pinanskl i{ 

the manager. 

PROVIDENC 

TSThen local department and specialty ston 

inaugurated their policy of remain""" 

open two and three evenings a week, high 

lighting the Christmas shopping season, 

apparently stimulated business at local 

offices. Increased business warranted sever 

holdovers, including "The Pi'omoter," "Plyn 

outh Adventure" and "Because of You." 

U pioneeB 

lîniiiialii 

jlpresideDt 

Harold 

Bist 

3iy 

MP 

CTf MS el 

,-i 

Manajei 

a iecrelai: 

m Tlieat 

of 

CiBTlie 

Astral 

Kii 

5 are Dave 

bis: 

Fred F; 

iny RiH 

|iE.l.Bercov: 

m .110RRI! 

l^kerattt 

^Mtioipicti 

! ta' Frai 

tjinii and it 

olmeiitioDi 

lMe«roftlie 

:.seteralw 

ed by the 

i 

lieoevolei 

:- accrued fi 

laaic pro 

tSiaitzhasI 

tiff tlie 

13-MPEG- 

pro;- 

tKigsaied 4;| 

\ k lit I 

. Booke 

E (ksin, $" 

in 

Bfti and 

Harold Lancaster, manager of the Pa' 

tucket Strand, has been promoting merchant 

sponsored kiddy shows on Saturday morning 

Through the cooperation of the Salvatio 

Army, District Nursing Ass'n and radio stB i'ifiociai 

^.'iileois: 

tion WPAW, Lancaster is making it possiW teo'the 

tile 

for many underprivileged children to enjo 

the merriest Christmas in years. Hundreds 

beautiful gifts will be distributed to ttjîr, co; 

needy who otherwise might pass through th 

Yule season without any recognition at all 

The Strand also is presenting a series C 

stage shows on Satui'day evenings, topped t 

the personal appearance of Theresa Landry 

Talented Ai-tists, radio and stage favorites. 

Despite the fine casts, excellent acting 

moderately scaled prices, the Playhouse 

not drawing audiences anticipated by EdwaJi 

Gould when he brought back "the living Vat 

atre" to this city. So serious is the situatic 

that Bradford Swan, reviewer and critic fi 

Journal-Bulletin, devoted his entire Sundt 

column to an appeal for support of the prc; 

gram that Gould is attempting. Such ou 

standing performers as Billy Gilbert, Phil 

Huston and Everett Marshall head the cas 

gracing the boards at the former film houf 

but patronage is far from making the ventu 

profitable. 

"tioraji 

^ He t 

.'JJIe 

litein 

olde.-! 

HP,. 

Sionoic 

.^-!hei. 

m ov 

-•*'- I 

NO NINTH AVENUE. NEW VOIIK 

Avcrogc cost per cure is about HALF that of the 

notionol overage . . . thonks to management at 

WILL ROGERS MEMORIAL HOSPITAL, 

The Carlton has scheduled "Brandy for tl 

Parson," an out.standing English film, for 

Premiere Rhode Island showing. 

''!«-'tS.i!, 

F-*.-(!o|;5j, 

02 

BOXOFHCE December 20, 19(j

i 

7' 

I 

the 

leatre.ir, 

itanopf-,,, 

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one ,. 

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taseate; 

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came ire 

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in 

top sh;. 

oiimitei 

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torreciel 

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Pioneers ai Winnipeg 

[ If ame Harry Hurwiiz 

I 

WINNIPEG Hiiny VV. Hurwuz. ki-iutuI 

nanager of the Odcoii-Morton 'nicatrcs, Ltd.. 

'vas eU'ctcd president for the coinliiK year of 

'he WlmilpeK urea branch of the Cunudlan 

lecture Pioneer.s. EUectlon.s were conducted 

ht the annual meeting and banquet held on 

Monday i8i at the St. Charles hotel. U.sual 

j-ongratulatory banter passed between newly 

'lectcd president Hurwitz and outgoing presllent 

Harold Bishop. 

Jimmy Blggerstaff. lATSE union reprcentatlve 

wa.s elected vice-president; United 

Îsts Manager Abe Feinstein was again 

'lected secretary-treasurer; Hy Swartz of 

tothstein Theatres, social chairman; Sam 

Iwartz of Astral Films, publicity chairman, 

ind Charlie Krupp of Alliance Films was 

lamed membership chairman. Winnipeg dlectors 

are Dave Rothstein, Sam Rosenblat. 

Volfe Blankstein and Joe Huber. Other new 

llrectors: Fred Falkoner, Tisdale; Angus Mcean, 

Rainy River; George Miller, Wynyard, 

nd H. A. Bercovitch, Regina. 

weet: 

at Itfi 

wananteoj' 

"romotfr." 

iseofVot 

get ol tk 

motinsnit 

atiiriiayiic 

of 

tlie Si', 

i'n and rx.' [ 

ears. 

istribniefl 

Btic: 

" 

pass tin* 

cosni** 

nthij a Sir; 

teninss, V 

Theresa is 

stiE' 

Is' 

jtilentacts 

01 

IV !: 

(j-thelinS 

Bistlic-' 

leraiiios 

liisentiR 

upport'"^ 

jptinj 

-'•' 

Chilton!!- 

jlyGillUfall 

^ 

head 

forfflct'''*- 

inglisJ 

otin?' 

filf 

RANK MORRISS SPEAKS 

A speaker at the banquet was the dean of 

)cal motion picture reviewers, the Winnipeg 

"tee Press' Frank Morriss, who spoke on 

lollywood and its problems and endeavors, 

ipeclal mention was made at the banquet of 

lie Pioneer of the Year, Hy Swartz, who was 

bosen several weeks ago. A $500 check was 

resented by the picnic committee to the 

loneers benevolent fund, this money being 

touts accrued from the advertisements in 

lie picnic program. 

Hy Swartz has been named Pioneer of the 

ffg^ for the province of Manitoba and has 

een designated a.s the man who has done the 

SK lost for the motion picture industry here 

Ince 1910. Booker and buyer for the Rothteln 

chain, Swartz is the only active life 

lember in the Winnipeg district Picture 

loneers and was the only person nominated 

y the local organization for this distinct 

onor. 

In spite of all his work and time devoted 

Rothstein interests, Swartz finds time 

) be the social chairman of the Pioneers, Is in 

liarge of the annual motion picture ball and 

le annual motion picture picnic. He Is conidered 

the oldest film man in the Winnipeg 

arltory, not In age, but in number of years 

service. 

. . On 

MONTREAL 

TJnited Amusement Corp. soon will start 

building in St. Laurent a new cinema 

adjoining the Normandie, another UA house 

. . . Larry Sheehan, a young and promising 

artist, has been promoted from junior clerk 

. . . 

. . 

in the advertising to an artist in the art 

and advertising department of United 

Amusement Irving Herman, Toronto, 

publicity manager for United Artists, conferred 

with local Manager Sam Kunitsky . 

Jack Kroll. United Artists salesman, became 

father of a baby boy named Kenneth Robert. 

Kroll now heads a family of four boys and 

a girl. 

Exhibitors in town: C. Charbonneau, the 

Madelon. Cap de la Madeleine; Jean Beauchesne, 

the Genty. Gentilly; Leo Desparois, 

the Normandie, Ste. Marline, and Mrs. L. 

Cyr, the Salle Paroissiale, Cabano . . Sylvia 

. 

Nusicant is a new stenographer at Empire- 

Universal . sales trips were Jo Oupcher, 

manager of International Films, to Quebec 

City, Que.; Bertrand Frank of Empire-Universal, 

in the northern counties, and H. B. 

Miller of MOM, in Quebec City , . . Jim 

Pearson of 20th-Fox, who has just returned 

from Beauce county, reports business there 

"very good, indeed." 

Privately owned television stations in Canada 

can be established only in areas of no 

interest to CBC and must carry CBC programs, 

Minister of Revenue McCann told 

the House of Commons. McCann, who is the 

government spokesman on radio and television 

matters, said that at present no two 

stations would be licensed to serve the same 

area. This, it is commented, rules out private 

interests in all areas where they could 

e.xpect to gain most advertising revenue, as 

CBC has, or will have, stations in Montreal, 

Toronto, Ottawa, Halifax, Winnipeg and Vancouver. 

. . . 

The Beaubien Theatre in the north end was 

visited by burglars early the morning of December 

9. Two marauders tied up the night 

watchman, Arthur Houle, but failed to open 

the safe. They left after ransacking the 

office, and Houle managed to free himself 

three hours afterwards, and notified the 

pohce The Children's Film Library 

committee of Canada, reporting on the increased 

output of family-type films, made 

the following announcement of special interest 

in Quebec province where juveniles 

•

I 

. Mabel 

k 

Add 30 Members 

MONTREAL—Membership of the CanadUn 

Picture Pioneers Quebec division reached 

184 with the election of 30 new members 

Pioneers of Quebec 

t oi the r. 

Mel Johnston, head of 

tliemilow. and a pass to Her Majesty's, was won 

. D. McCulloch Is Named 

4PTA of Ontario Head 

TORONTO—New directors of the Motion 

Icture Theatres Ass'n of Ontario have 

lected J. D. McCulloch, properietor of the 

roquois at Petrolia, a 359-seat house, as 

resident for 1953 in succession to Harry S. 

an executive of 20th Century Thea- 

The new vice-president is William Summer- 

Ule jr., assistant managing director of Bloom 

! Pine Tlieatres, Toronto. E. G. Forsyth of 

•ush Gift Books 

TORONTO—Circuit and independent thetres 

all made a play for a share of shop- 

Ing for Christmas by using trailers, news- 

»pers, posters and badges to push the sale 

f gift books of admission tickets. In most 

VANCOUVER 

poklMrar plcturra of Ocrmun orlKln arc wild 

to be meeting with approval of HMtrrn 

Canada theulriKocrs and exhibitor* who formerly 

piuvsed up the Imports The Odcon 

Htustlngs here Ls playing them on midweek 

date.s at 75 centn top to better than average 

buslne.-M 

. . indications are that a 

half dozen new drivc-ln theatres will be 

opened early In 1953 In BrltLsh Columbia, 

and eight arc planned In the three prairie 

provinces ... An RKO rcleB.se »ald Clyde 

Gilmour of the Vancouver Sun Ls Canada's 

foremast screen critic Ollmour recently returned 

from a four-week trip to New York 

and eastern Canada. 

British ColumbU'g worst polio year In history 

Is drawinK to a close with a total of 572 

cases and 34 deaths reported to date. The 

previous high polio year wa.s 1947 when there 

were 310 ca.ses and 12 deaths at this time 

of the year 

. 

. . Phil l)n„,. coinmtn-.i m^h- 

Icr who was ho*plLalliU- r .- 

accident 

. Harris of tJi.- .Ht.-.w.l 

.sUff resigned to be married TJir Avon. 

formerly the SUte, and now a itock compaay 

hoase, U having tough going. It hai reduced 

prlce.i to try and build budncu . . , since 

the retirement of Harry Peanon. stage manager 

at the Orpheum, Sydney Summera U 

now the oldest stagehand In point of sarrlcc 

In Canada. He started In the show budncM 

In 1902. 

Buck Taylor. Strand Theatre stage manager, 

returned from a CallfomU holiday. 

ises. theatre employes made a quick doltoiqiie!':| 

ir by picking up commissions for sales. 

MIt ..- 

lisilfdeoiihL-s' 

ol the tt) 

itiona! 

Et 

BOWif* 

lerVicW 

.illTOlK 

iiidMi'': 

ictiw' 

.pplies for TV Tower Permit 

TORONTO— Representing Famous Players 

anadian Corp.. W. Z. Estey appeared before 

le board of control to make formal apphlUon 

for a permit to erect a 300-foot tower 

T a proposed Telemeter system of broadisting 

visual programs into the homes. He 

so sought a franchise for this city. Tomto 

is one of the two cities with TV 

ations of the Canadian Broadcasting Corp. 

Id the civic board decided to take the appli- 

•tions from FPCC under advisement for a 

issible report in January. 

AND BEST WISHES FOR 1953 

ASSOCIATED SCREEN 

NEWS 

MONTREAL LIMITED TORONTO 

NORRISH M M.l.l.C. PRESIDENT *_***NaClNG OIRtCtOR 

pXOFFICE December 20, 1952 

105

. . . The 

I 

ARITIMES 

ntUntic Films, Ltd., which recently opened 

a studio at St. John's, Nfld., plan.s to 

widen its scope from production of commercial, 

educational and industrial shorts and 

documentaries to include feature films for 

theatres, starting with .shorts with the accent 

on Newfoundland topics. Albert Jekste, general 

manager, says he has designed film 

studios and theatres in his native Latvia. 

He said Canada is in a very difficult spot 

for home film production because most of 

the theatres are linked by ownership and contracts 

with U.S. theatre operation and film 

production. He maintains the U.S. releases 

must be used almost wholly in the Canadian 

theatres. 

A linking of "The Body Snatcher"' and 

"I Walked With a Zombie" at the Majestic 

in New Waterford was billed as "the most 

daring shriek, shudder and shock" tieup ever 

brought to the screen. Appropriately, the 

opening was at a Sunday midnight show. 

Fred Gregor heads the Majestic and allied 

Paramount ... A one-day hookup of outdoor 

films was screened at the Russell in 

Glace Bay; namely, "Cattle Drive" and 

Yukon Manhunt." Saturday morning shows 

for children there open at 10 o'clock. 

Some members of the London Theatre Co., 

booked into school auditoria in the maritimes 

so far this winter season on a play-a-week 

plan, have backgrounds of screen, stage and 

television-radio experience in their native 

England. In the troupe are Leslie Yeo, 

David Morrell, Charles Mardel, AiUhony 

Newlands, Richard Easthan. Hilary Vernon, 

Roma Haycock, Avis Lennard, Jacqueline 

Lacey and Ruth Perkins. The group offered 

stock in an auditorium in St. John's, Nfld., 

last winter and returned in the fall of 1952 

for a limited run, thence transferring to a 

school building at Halifax. 

A fire which destroyed a dozen commercial 

buildings at Corner Brook, Nfld., was 

close to the Regent and Palace theatres. A 

concrete wall prevented the spread of the 

flames to the Regent and adjoining buildings. 

The Regent is owned and operated by 

Coombs & Coleman ... A stock issue of 

$425,000 was recently made in behalf of W. J. 

Kent & Co., Bathurst. The Kent Theatre is 

being operated in partnership with Famous 

Players. 

Leading a delegation from St. John to 

Ottawa to protest against political strings 

being pulled for replacement of St. John by 

Fredericton for location of an army camp, 

meant a return to an old home-town by 

Mitchell Franklin. He spent considerable of 

his youth in Ottawa, and was a pupil at St. 

Patrick's college there . . . Bills change at the 

York and Nickel at St. Johns, Nfld., on Saturday 

afternoons. Double bills are played at 

the York and singles at the Nickel. Both 

theatres are managed by Mike Fewer, exhibitor 

veteran of the Atlantic provinces. 

Thus far this season, hockey is providing 

weaker competition for theatres than in 

previous seasons in the maritimes. The socalled 

maritime .setup started out with St. 

John and Moncton dropping out owing to 

big financial deficits for the 1951-52 season. 

Cnnt!n>iing in the loop, most formidable by a 

wide margin in the Atlantic region were 

'r.'.ilfpx, Charlottetown, Sydney and Glace 

Bay, with the latter, both on Cape Breton 

Island, quickly developing financial difficulties. 

There is talk of Glace Bay folding completely 

and Sydney being transferred to New 

Glasgow. In the New- Brunswick league, the 

backers have tossed in the sponge, and the 

players w^ho are practically all localities, have 

taken over the management. Local attendance 

has been very much down. Elsewhere 

the attendances have ranged from poor to 

fair. 

F. Harrison Howe, manager of the Paramount, 

St. John, singled out "The Snows of 

Kilimanjaro" for personal commendation . . . 

The lobbies of the Strand in Sydney Mines 

and the Odeon in North Sydney are being 

used to advertise the merchandise offered in 

connection with the Foto-Nite cash prizes 

L. J. Aprils of St. John became 

parents of a baby son named Michael Francis. 

Rains and Shopping 

Hurl at Vancouver 

VANCOUVER—Heavy weekend Christmas 

shopping hurt most situations. 


Capitol Everything I Have Is Yours (MGM) Fair 

Cinema You for Me (MGM), The Merry Widow 

(MGM), 2nd d. t. wl< Fair 

Dominion The Story of Will Rogers (WB); 

Les Miserobles (20th-Fox), 2nd d. t. wk Fair 

Orpheum The Crimson Pirate (WB) Good 

Ploza The Roiders (U-l); The Lady Says No. 

(UA) 

Fair 

Strand The Devil Mokes Three (MGM); Words 

and Music (MGM) Good 

Studio Reluctant Heroes (JARO) Fair 

Vogue Meet Me Tonight (JARO) Fair 

"Limelight' Only Above 100 

Grosser at Toronto 

TORONTO—A weak week went into the 

records for Toronto theatres with delayed 

winter weather bringing a rush of Christmas 

shopping. Only two theatres had entirely 

new programs, "Hurricane Smith" being 

shown at the Imperial and "Som.ething 

for the Birds" at Shea's. "Limelight," moved 

from the Odeon, was the only picture to 

gross above average, and it was helped by 

advanced prices. 

Eglinton Operation Secret (WB), 2nd wk 90 

Hyland Limelight (UA), 2nd wl< 105 

Imperial Hurricane Smith (Para) 95 

Loew's The Prisoner of Zenda (MGM), 4th wk. . . 80 

Nortown The Quiet Man (Rep), 8ttl d. t. wk... 80 

Odeon Bloodhounds of Broadway (20th-Fox), 2nd 

wk 85 

Shea's Something for the Birds (20th-Fox) 90 

Tivoli, Capitol What Price Glory (20th-Fox); Park 

Row (UA) 85 

University The Snows of Kilimanjaro {20th-Fox), 

4th wk 85 

Uptown Because of You (U-l), 3rd wk 80 

Victoria Don't Bother to Knock (20th-Fox); Lure 

of the Wilderness (20th-Fox) 80 

Odeon Unites Advertising 

In Hamilton and Toronto 

TORONTO—Odeon Theatres has consolidated 

.some of its theatre advertising in Toronto 

and Hamilton. 

In Hamilton, the display announcements 

of five theatres have been combined under 

such .slogan lines as "Odeon Entertainment 

Where Something Big Is Always Going On." 

In this plan, the Windsor and York advertising, 

previously in a separate column, has 

been placed with the displays for the Palace, 

Capitol and Savoy, 

At Toronto, the suburban Paradise and 

Colony have joined with six theatres in the 

combination ads. These are the Odeon. Hyland, 

Danforth, Humber, Pairlawn and 

Christie. 

Canada Will Remove 

Controls on Steel 

OTTAWA—The government, in a surprise 

announcement December 12, revealed controls 

prohibiting the use of steel for so-called nonessential 

purposes would be lifted December 

31. 

The development will enable theatre companies 

to proceed with the construction of 

long-delayed projects, particularly in expanding 

communities. 

The announcement was qualified by the 

statement that the government would continue 

to dii'ect the distribution of steel, the 

aim being to spread its use. 

Speaking in the Commons for Defense Production 

Minister C. D. Howe, John Dickey 

said improvement in Canada's steel position 

made the move possible but warned thati 

ample supplies would not be immediately 

available for all purposes. 

Osborne in Winnipeg 

Shifts to Art Poicy 

[Xl 

WINNIPEG—Workmen are busy at theA, Xm 

i* 

Osborne, reseating the de luxe neighborhood! 

house in the Famous Players circuit, erecting] 

a new marquee and giving the place a general 

facelifting. It will be reopened on Boxing da; 

with an art policy. Manager Dave Robertsoni 

at home recuperating after a hospitali 

now is 

t 

All 

Go N"'? 

.(lien 

Jfil 

sene «o 

altiie 

lojatani 

iiaioriyt 

;tieasi Bi b 

i! tie liEM 

iFNita. 

!. ihicli 1 

D 

[dyouliad 

< rig«. II 

Walter. 

Oil 

!.»m and 1 

teller, Hea 

tf a doiiMe 

stay, and Basil Belvie of the Metropolitan is 

C 

acting manager until Robertson returns 

Harold Bishop, Manitoba district manageriBi«« Com 

for Famous Players, was enthusiastic about ''"?'" 

^^ 

ill 

the Osborne Cinema's affiliation with the 

,'«! 

International Cinema Guild of Canada, whicl 

Its. 

organization selects motion pictures with 

artistic merit and offbeat films which de^ 

serve the attention of the discriminatingj 

There will be two performances each eveningj 

with matinees on Wednesdays, Saturdays^ 

and holidays. 

Although the crackling of popcorn and the 

crunchmg of peanut brittle will be absent 

patrons will be permitted to partake of more 

Weatlier: 

Tmit. C 

irjal patona 

Califomi 

tie lover 

Played S 

.-G.J. Fork 

Snall-toini 

imGliJiCo 

discreet and silent confections while thi 

the 

view the carefully selected screen fare. 

The opening attraction will be "Hawks it 

Sail 

We.Elleo 

aiid t! 

the Sky," a British drama starring Jacl^soiedot 

' 

lie 

Hawkins and Michael Dennison. Hawkins ii 

Scot! 

currently winning new friends as the good-, 

«: Coxi,- 

*y. Ik 

hearted but belligerent doctor in "Tlie Story 

of Mandy," which won a gi'eat favor witt' 

Winnipeggers at the Odeon Other picturef^ 

irihiir 

t o[ laiish 

Rather; 

Blaki 

irllieatre. 

Co 

fflil rural c; 

1 

to follow are "Outcasts of the Islands,' 

"Castles in the Air," "Gift Horse of thi ÎfetisL 

Sea" and Greta Garbo in "Camille." Eai,cl 

'*» Pram 

program will also have a special 

„. 

selection o: 

! 3iII 

He 

suitable shorts as well as a first run newsreel 

tiitli'Do, 

Winnipeg welcomes a second art house. Tbt f^^ 

other is the Cohen Bros.' Valour. Winnipei 

6e:Vi[f_ 

film critics were rhapsodic in praising thi Mo. 

forthcoming opening of the city's second ar 

house. 

Drive-In Owners Restless 

TORONTO — The prevalence of "Jun< 

weather" in December (up to the time o 

IfPEBI 

this writing, at least) encouraged a fe\^fci:: 

fei' 

operators of drive-in theatres in Ontario t W.f 

consider reopening for New Year's eve show.'i 

There were inquiries at exchanges regarding 

films available for the occasion 

Producer Sam Katzman has signed Johii]^ m u, 

Ireland to star in Columbia's "49 Men." 

Hull Jmti, 

JofncEj, 

BOXOFFICE December 20, ~ , 

1961

I 

[ Arthur 

i 

Calhern. 

tng 

flMficE(ImJi]mj]i)5 

rhe EXHIBITOR HAS HIS SAY ABOUT PICTURES 

ALLIED ARTISTS 

's Co Navy (AA>—Leo Gorcey, Huntz 

Alien Jenkins. As good as the best 

is series and a real crowd plcaser. It 

bucked the Harvest carnival of which 

chairman. First year we've made exon 

a carnival night. Since the carnijoetted 

only $655 against $1,300 Itct year, 

Increase in business could be an Indicaof 

the tightening of the money situa- 

In Fruita. Doubled with "Vicious Years" 

which I had kicked around until so 

y of you had reported It a fine picture. 

I'ou'ro right. It held Its own and pleased 

hem all. Played Frl.. Sat. Weather: Nice.— 

.lob Walker, Uintah Theatre, Fruita, Colo. 

tmall-town and rural patronage. 

Sea Tleer (AA1—Marguerite Chapman. 

ohn Archer. Henry Lauter. Good for bottom 

flU of a double bill. We did not have too 

mny compliments on this one. Played Tues.. 

?ed. Weather: Cold.—Harold Bell. Opera 

louse Theatre. Coaticook, Que. Small-town 

nd rural patronage. 

COLUMBIA 

fornla Conquest (Col)—Cornel Wilde, 

sa Wright. Alfonso Bedoya. Plenty of 

lltiful California scenery as the backdrop 

for the lovers of rugged action, this Is 

{you. Played Sun., Mon., Tues. Weather: 

1.—G. J. Forhan, Montcalm Theatre, Hull, 

Small- town and rural patronage. 

em Girl (Col)—Joan Davis, Peggie Cas- 

Blake. The usual Joan Davis 

of laugh-tickling action. Played Fri., 

Weather: Cool, unsettled.—James Wiggs 

|Tar Theatre, Tarboro, N. C. Small milland 

rural patronage. 

in the Saddle (Col)—Randolph Scott, 

Leslie, Ellen Drew. Scott will draw any 

here and the price has always been the 

so we do well with his films. If your 

ons like Scott, play it. Played Fri., Sat. 

»ther: Good.—Bill Brooks, Liberty Thea- 

Hailey, Ida. Mining and farming pa- 

LIPPERT PRODUCTIONS 

»o Weeiis to Live (LP)—Rei.s.sue. Lum 

Abner, Franklyn Pangborn. Rural audistill 

like this brand of corn and a 

lie with "Dodge City" gave us an overprogram 

that played to one of the 

fs largest gatherings. Played Fri., Sat. 

kther: Nice.—Bob Walker, Uintah Theatre, 

Ita, Colo. Small-town and rural patron- 

METRO-GOLDWYN-MAYER 

Asphalt Jungle (MGM)—Sterling Hayden, 

" 

Jean Hagen. Very disappoint- 

I thought they would like this one 

It failed to please. Played Wed., Thurs. 

tther: Rain.—G. J. Forhan, Montcalm 

atre, Hull, Que. Small-town and rural 

onage. 

cause You're Mine (MGM) — Mario 

Doretta Morrow^, James Whitmore. 

is poison for the small towns but I 

on and played It to find out—and It 

L'.. believe nie! I did every kind of advertising 

that I- [lov.^lblc. The mnrrire of my 

theatre ited with 1 Mario 

Lanza o: I had ay.- i!fl« and 

.special uilviitLîng. As far as • 

concerned, It In the very best 

MGM has put out In many a y.ir i-ruiise 

who came to see It were the kind who appreciate 

this type of singing.—Jerry B. Waldcn. 

Crest Theatre, SeagovlUe, Tex. Smalltown 

and rural patronage. 

Callaway Went Thataway (MGM i— Fred 

MacMurray. Dorothy McGuire, Howard Keel. 

Fairly amusing comedy that you will have 

Uses Merchants' Tie-in 

With 'Pirates' Chest 

QKI."HSON PIR.\TK, THE (WB)—Burt 

Lancaster, Nick Cravat, Eva Bartok. 

To tell the truth. I don't know how anyone 

would be able to classify thi.s picture 

—whether it would be a comedy or a 

drama. It is really both. Our patrons 

liked it as a comedy and we had favorable 

comments. For exploiting this 

picture, I obtained from my father a 

chest which had been made in 191 i and 

put it in our lobby. I then had special 

heralds made with the names of over 

25 merchants who contributed gifts to 

the chest to be given away on the night 

of the picture's showing. The merchants 

went all out for this idea and gave very 

nice gifts, such as lamps, groceries, etc. 

Our business was very good. The weather 

was very cold!—Jerry B. Waldcn. Crest 

Theatre. Seagoville, Tex. Small-town and 


to push HARD to show a profit. I had the 

local Home and School Ass'n spon.=or this 

one as I knew It would not draw enough 

to stay out of the red. Results—as expected. 

Played Mon., 1\ies. Weather: Windy and 

cool.—K. R. Corkum, Cross Theatre, New- 

Ross, N. S. Small rural community patronage. 

Father's Little Dividend (MGM)—Spencer 

Tracy, Elizabeth Taylor. Joan Bennett. Very 

good. This series is money in the bank. Will 

go over anywhere. Patrons are sitting around 

waiting for something like this one. Business 

above average. Played Sat.. Sun. Weather: 

Bad.—E. W. Kraske. Project Theatre, Worden, 

Mont. Small-town and rural patronage. 

Great Caruso, The (MGM)—Mario Lanza. 

We were a little 

Ann Blyth, Dorothy Kirsten. 

afraid of this as we had heard It was not 

for small towns. While we did not break any 

records, we did have a good house, each night, 

of mostly satisfied customers. There were a 

few walkouts, but we also had several who 

came to see it 

more than once and one patron 

came three times. We were entirely 

satisfied with our receipts, and enjoyed the 

picture ourselves. Thanks to MGM for a 

fine production. It was quite a revelation to 

see how many pyeople really do like the better 

class of music. Played Sun., Mon. Weather: 

OJC.- 

S D 

Scarmmauche (MGMi — Stewart Oran> 

The ex : we uaed to get tn a 

1..}'.'!'. hrfakrloxn flifure made 

F'Uyed Sun.. 

iJob Walker. 

Utiiiuh 'Ilicatre. Frutia, Coki. SroaU-town 


Sklrtji Ahoy! iMOM> — Enlher WllUanJi. 

Jour' • Vivian t- Blaine. I had neen this 

pn 1 did not like It. However, waa 

ple.i rprtsed to nee It wa.^ drawing. 

Not only that but we hud no complaints—on 

the contrary, lots of compliments. My daughter 

Ls In the WAVES and she said It U 

nothing like the picture but I kept thU bit 

of Information under my hat. Played Sun.. 

Mon. Weather: Nice.—MarceUa Smith. Vinton 

Theatre. McArthur, Ohio. Small-towD 


PARAMOUNT 

Aaron Slick From Punkin Crick (Para)— 

Alan Young, Dinah Shore. Robert Merrill. 

This i-s u very good little comedy with music. 

If It's priced right you can do OJC. Played 

Sun.. Mon.. Tues. Weather: Good. — Bill 

Brooks. Liberty Theatre, Halley, Ida. BUnlng 

and farming patronage. 

Atomic City, The (Parai — Gene Barry. 

Lydia Clarke. Michael Moore. Here Is an outstanding 

su.spcnse epic which will keep you 

on the edge of your chair. It has a live, 

human angle and will .satisfy your customers 

in every way. Played Wed.. Thur.>. Weather: 

Cool.—Bob E. Thomas, Orpheum Theatre. 

Strawberry Point, Iowa. Small-town and 


Branded (Para)—Alan Ladd. Mona Freeman. 

Charles Bickford. One of Alan Ladd's 

finest roles to date. With all the beautiful 

Technicolor scenery of the great southwest 

as Its backdrop, there is action a-plenty for 

those fans who like the raw and rugged type 

of picture. Played Sun.. Mon.. Tues. Weather: 

Cool.—G. J. Forhan, Montcalm Theatre. Hull. 

Que. Small-town and rural patronage. 

Copper Canyon (Para>—Ray Mllland. Hedy 

Lamarr. Macdonald Carey. We had a replay 

of this picture and did better on it the 

second time than we did the first. I don't 

see how this happened but they surely came 

this time when they hadn't before.—Jerry B. 

Walden, Crest Theatre. Seagoville, Tex. 

Small-town and rural patronage. 

Hong Kong (Para) — Ronald Reagan. 

Rhonda Fleming, Marvin Miller. This should 

do all right almost anywhere. It drags a 

httle In the middle for an action picture. 

It Is In Technicolor. Played Thurs., Fri., Sat. 

Weather: Cold.—Harold Bell. Opera House 

Theatre. Coaticook. Que. Small-town and 


Submarine Command (Para^ —William Holden. 

Nancy Olson. William Bendlx. Interesting 

story. William Holden Is one of oar favorite 

actors. Business was good.—Frank E. 

Sabin. Majestic Theatre. Eureka. Mont. Smalltown 


That's .My Boy (Para)—^Dean Martin, Jerry 

(Continued on following page) 

lOFFICE BookinGuide : 

: Dec. 

20, 1952

' 

:i| 

Ml 

: 

1^^. 

"" 

The EXHIBITOR HAS HIS SAY 


Lewis Polly Bergen. This pair of boys is tops 

a-s a comedy team. Will do above average 

business anywhere. This is the type of picture 

people want to see now. Played Sat., 

Sun. Weather: Good.—E. W. Kraske, Project 

Theatre, Worden. Mont. Small-town and 


RKO RADIO 

Lusty Men, The (RKO)—Susan Hayward, 

Robert Mitchum, Arthur Kennedy. Great picture 

for horse lovers—well filmed—excellent 

entertainment. The Mitchum and Haj'U'ard 

"combo" is good boxoffice. Arthur Kennedy 

does a fine job and is weU liked here. Played 

Wed., Thurs., Pri.. Sat. Weather: Mild.— 

Robert Taylor, El Lago Theatre, Rice Lake, 

Wi.s. Small-town and rural patronage. 

On the Loose (RKO)—Joan Evans, Melvyn 

Douglas, Lynn Bari. Very good picture, fair 

crowds. I think this is a picture that every 

mother should see. Very good acting with a 

good cast. Played Thurs., Pri., Sat. Weather: 

Cold.—Tom Hetherington, Musicland Theatre, 

Kaslo, B. C. Small-town and rural patronage. 

Story of Robin Hood, The (RKO)—Richard 

Todd, Joan Rice, Peter Finch. Again RKO 

will make you believe they have another 

"Snow White" but^-beware! English dialog 

which is taboo in my community. Played 

Thurs., Fri., Sat.—George Kelloff, Ute Theatre, 

Aguilar, Colo. SmaU-town and rural 

patronage. 

Tembo (RKO) — Travelog. Expeditionary 

crew and natives. Played this midweek to 

more than normal Sunday business. Bought 

it right and made some dough. Talk about 

thrills—this has "em! Played Tues.. Wed. 

(family night). Weather: Good.—W. S. 

Danelz, Border Theatre, Elmore, Minn. 

Small-town patronage. 

REPUBLIC 

Honeychile (Rep)—Judy Canova, Alan Hale 

jr., Eddie Foy jr. Good show for the clodbusters. 

Just what they like to see. You 

can't go wrong on a picture of this type for 

a rural community. Business above average. 

Played Sat., Sun. Weather: Good.—E. W. 

Kraske, Project Theatres, Worden, Mont. 


Oklahoma Annie (Rep)—Judy Canova, 

John Russell, Grant Withers. Color couldn't 

hurt Judy and we packed them in again. If 

there was anyone who didn't love every 

minute of this farce they forgot to mention it 

and you couldn't find them in the midst of a 

howling auditorium. Played Fri., Sat. Weather: 

Nice.—Bob Walker, Uintah Theatre, 

Fruita, Colo. Small-town and rural patronage. 

20th CENTURY-FOX 

Golden Girl (20th-Fox) — Mitzi Gaynor, 

Dale Robertson, Una Merkel. We did well 

with this. It Ls a good picture. Played Sun., 

Men., Tues. Weather: Good.—Bill Brooks, 

Liberty Theatre, Halley, Ida. Mining and 

farming patronage. 

Kangaroo! i20th-Pox) — Peter Lawford, 

Maureen O'Hara. Pinlay Currle. First night 

wa.s fair but the last two nights flopped. Out 

side of one or two scenes you couldn't tell It 

was filmed In Australia. If you get a low 

film rental you won't lose money. Played 

Sun., Mon., Tues. Weather: Good.—Bill 

Brooks, Liberty Theatre, Halley, Ida. Mining 

and farming patronage. 

Lcs MlHcrablcH (20th-Fox)—Michael Rennie, 

Debrn Pim'ct, Uobtrt Newton. I didn't see 

this mid judKlng from the reviews I wouldn't 

walk around the corner to see It. Evidently 

most of our patrons thought the same thing 

ii.s business was poor. Played Tues., Wed. 

Weather: Clear and warm.—Herman Perkins 

jr.. Alpha Theatre, Catonsville, Md. General 

patronage. 

Lydla Bailey (20th-Fox)—Dale Robertson, 

Aniie Francis, Charles Korvin. Play this one 

by all means. We gave it extra publicity and 

did okay. Played Thurs., Fri., Sat. Weather: 

Showers.—Harold BeU. Opera House Theatre, 

Coaticook, Que. Small-town and rural patronage. 

On the Riviera (20th-Fox)—Danny Kaye, 

Gene Tierney, Corinne Calvet. This is no 

good for small towns. Strictly big city stuff. 

Rogers Perennial Draw 

In Nova Scotia 

ELLS OF CORONADO (Rep) — Roy 

B 

Rogers, Dale Evans, Pat Brady. "Good 

ole Roy Rogers"—no matter if we play 

him late or early, no matter if he has 

retired from movies or what the title 

is—the kids from 4 to 80 enjoy his shows. 

Just hang out the sheets and business 

takes care of itself. Played Fri., Sat. 

Weather: Mild and wet.—K. R. Corkum, 

Cross Theatre, New Ross, N. S. Small 

rural community patronage. 

Scenes are very lavish and beautiful but they 

don't bring in the customers. Business very 

poor. Played Sat., Sun. Weather: Good. 

E. W. Kraske, Project Theatre, Worden, Mont. 


Return of the Texan (20th-Fox) — Dale 

Robertson, Joanne Dru, Walter Brennan. This 

was a welcome change from the usual run of 

westerns. It has a modern setting instead of 

the old stagecoach-and-Indians theme. A 

very interesting picture with Walter Brennan 

supplying the laughs. Business was below 

normal. Played Thurs., Fri., Sat. Weather: 

Very chilly.—Norman L. Barker, Lorimor Theatre, 

Lorimor, Iowa. Small-town and rural 

patronage. 

Something for the Birds (20th-Fox)—Victor 

Mature. Patricia Neal, Edmund Gwenn. Weak 

plot, poor casting—especially for Victor 

Mature. Fox should find better stories for 

Edmund Gwenn to hold the vast group of 

fans resulting from his previous fine film 

appearances. The trailer material complimented 

the film too highly. Below average 

business. Played Sun., Mon. Weather: Unseasonably 

mild.—Robert Taylor, El Lago 

Theatre, Rice Lake, Wis. Small-town and 


UNITED ARTISTS 

African Queen, The (UA)—Humphrey Bogart, 

Katharine Hepburn, Robert Morley. 

Very fine characterization by both Bogart 

and Hepburn, plus a good plot and beautiful 

color. It all adds up to splendid entertainment. 

This, however, did not pull too well for 

me. I don't know why unless they went elsewhere 

to see it as it had played all situations 

near me. I still say it is a fine show. 

Played Sun., Mon. Weather: Cold.—I. Roche, 

Vernon Theatre, Vernon, Fla. Small-town 


Island of Desire (UA)—Linda Darnell, Tab 

Hunter, Donald Gray. I didn't see this one 

myself but I understand it was just an average 

picture which brought us only average 

business. Played Tues. Wed. Weather: Clear 

and warm.—Herman Perkins jr.. Alpha Theatre, 

Catonsville, Md. General patronage. 

UNIVERSAL-INTERNATIONAL 

Bend of the River (U-D-James Stewart, 

Arthur Kennedy, Julia Adams. Everything an 

exhibitor could ask for to please the action 

fans and even draw In a few of the more 

skeptical. Arthur Kennedy is outstanding 1 

this and it's a tossup w-ho your audienc 

admires most—Stewart or Kennedy, 

more of these really "big" westerns for 

weekend and we will stay in business lo: 

(when television comes). Played Fri., S 

Weather: Mild for the time of year.—K. 

Corkum, Cross Theatre, New Ross, N. 

Small rural community patronage. 

Flesh and Fury (U-D—Tony Curtis, Ja' 

Sterling, Mona Freeman. One of the bej' 

boxing pictures that I've ever seen. It hs 

everything for everyone—handsome Ton 

Curtis for the ladies, Mona Freeman and Ja 

Sterling for the men, with plenty of actio 

and a "just right" touch of romance for a] 

Played Wed., Thurs. Weather: Pair and coll 

—James Wiggs jr.. Tar Theatre. Tarboro, I 

C. Small mill-town and rural patronage, 

,V!nU 

[.i\W 

«t(llliBl< 

Its 

Francis Goes tO' West Point (U-I)—^Donal 

fBlillW 

O'Connor, Lori Nelson. Alice Kelley. This 

«i»'i'"* 

another one of three series pictures thj 

have lost a lot of pull here. The other two at 

Ma and Pa Kettle and Martin and Lewis. Tit 

I 

holds true in many situations. The first 

may still be all right. Played Tues., WedMs'»i'" 

Thurs. Weather: Fair and warm.—Dan Gues iW "" 

Tower Theatre, Wichita Falls, Tex. Suburba iWi 

and city patronage 

0|-Piii! 

,»K|Slt> 

Has Anybody Seen My Gal? (U-D—Pipe 

tin, m IB 

Laurie, Rock Hudson, Charles Coburn. It 

iifi m itii 

the kind of a family picture that everyon 

win enjoy. The cast was superb and tb B 

story entertaining. It will do a nice busines 

lii-iii iu 

J 

for you. Played Sun., Mon. Weather: Favm 

i 

able.—Bob E. Thomas, Orpheum Theatr 

Strawberry Point, la. Small-town and run 

glm ,.,, 

'*g 

patronage. 

IS)I [» 

WARNER BROS, 

ftll F», Hi! f 

Big Trees, The (WB)—Kirk Douglas, EvK'^j^Jnp^, 

Miller, Patrice Wymore. Full of outstandin 

||„|ji)j„ 

action that keeps your patrons on the edg 

ti y« m 

of their seats. Don't fail to play this pictun 

a h'ti nil! 

it's certainly the type that will please everj 

Iî Inls 1 

body. Played Sun., Mon., Tues. Weathei 

... 

Cool.—G. J. Forhan, Montcalm Theatre, Hul 

!!lllny«U 

Que. Small-town and rural patronage 

Carson City (WB)—Randolph Scott, Lucil 

Norman, Raymond Massey. Nice weeken 

show. Seemed to please the customers. W 

included "Rudolph, the Rednosed Reindeei 

which helped bring out the children. Playe^* "« 

Fri., Sat. Weather: Clear and cool.—K. I 

Corkum, Cross Theatre, New Ross, N. 

Small rural community patronage. 

Lî'' 

Pllti 

Jl 

(IiiiW I"! 

Ml Tci! 

i U Im I! 

sliMiO 

,3 lliLiii 

[% 

1*1, I>i nsi 

a ft IK) 

Mlt Dj IJ 

Ulsbll! 

fij Ux fnii 

Enforcer, The (WB)—Humphrey Bogar ( FcrsI, n, 

Zero Mostel, Ted DeCorsia. Here's a grin 

rugged tale with Bogart in his element. Nc 

for children. Most men will approve but tb 

tlsiii locBi 

•feioM,, 

ladies weren't sold on it. Played Tues., We( 

,:!3i 

Weather: O.K.—Frank E. Sabin, Majesti 

m 

I 

Theatre, Eureka, Mont. Small-town and run i»m. 

patronage. 

(III 

w"^ 

rt«te

Mu^tttpnUym onolyilt ot lay and tradapraii ravlawi. Tht plui and mlnul ilgnt Indicate da«rM of 

III wily; audlonc* cloiiillcatlon ll not ratad. Littlngt cavar currant tavlawi, brought up to data ragulorly. 

Wttpa'nm»nt «arvef alio at an ALPHABETICAL INDEX to faatura ralaoiai. Numarol pracedln« titl* 

{ iWnm mûi 

llctwa Gulda Raviaw poga numbar. For llillngi ky company. In tha ordar at ralaaia, ica faaiura Chart. 

Very Good; ^ Good; - Foir; - Poor; = Very Poor. In the lummory ii roted 2 plutet, - at 2 minuiei 

I 

] 

s 

f 

tmtn Slick From Punkln Crick 

(95) Comedy P« 

AIMt •>") Cmttilo Matt Captain 

KIdd (70) Comedy W8 

Alaal Fact (94) Muilul WB 

AIne and Beyond (122) Drama MGM 

Aclori and Sin (85) Comcdy-Ortmi UA 

Affair in Trinidad (98) Drama Col 

African Queen, The (104) Drama UA 

African Tre.Dure (70) Drama AA 

Aiilnit All Fiagi (83) Drama U-l 

AUddin and His Lamp (66) Drama AA 

Aavican in Parii, An (115) Muiical.MGM 

MNclai and the Lion (98) Drama RKO 

Al^ Face (91) Drama RKO 

AMt ol tba Indies (81) Drama 20th-Foi 

AMtliif Man'i Poiton (89) Drama UA 

Aaything Can Happen (107) Comedy .. Para 

ApKhc Country (62) Western Col 

Apache War Smoke (67) Com-Dr MGM 

AatII in Paris (101) Musical WB 

Arctic Flight (78) Drama AA 

Aray Bound (61) Drama AA 

taignment— Paris (85 ) Drama Col 

Al You Were (57) Comedy LP 

Atomic City. The (85) Drama Para

REVIEW 

DIGEST 

- Very Good; 

-* Good; - Fo.r; - Poor; - Very Poor. In the summary 

t- is roted 2 pluses, — OS 2 minuses. 

S 

E 

- = s 

•: p 

01 IXBCI > 

Guerilla Girl (. ) Drama. 

Gunman. The (52) Wolwn. 

UA 

AA 

i4aHal( Brtei. Tht (811 Drama RKO 

4-19-52 + 

11- 1-52 H 

4+ W 

9-27-52 ff 

1J21 HanBman's Knot (SI) Drama Col 

1430 Ham Christian Andersen (112) Musical. RKO U-29-52 tt 

! 101 Happy Time. The (94) Comedy Col 8-23-52 H 

(h. .iW '.oroeo* Col 10-27-51 -t- + 

•12 Harlem Globetrotleri 

i412Lusly Men, Tha (113) Drama 

i337 Harem Gitl (70) ComeJy Coi ! /6-W * 

i3g3 Mas »n,b«Oy Seen M> Gal (89) Con.«)y..UI 6 14-52 1- + 

1343 Ha.k 1 Willi Kinr. The (M) wastefn. Col 216-52 + 

1403 Helloate (87) Drama LP 8-30-52 * 

1381 Here Come the Marines (76) Come

+ Very Good; • Good; ~ Foir; - Poor; - Very Poor. In .he tummory " it rotcd 2 pluiei. o» 2 ir.inuiei 

I 

I 

V>lli (1721 O'liiK MGM UIJ SI MHMHHH+1>+ 

K 

HacWI. Tit (90) Dtlinl RKO 

(taking Tidf. The (92) Oraina U-l 

The (80) Oranij Ul 

Rounil My Shoulder (78) U\a. Col 

ho Notorioui (89) Drana RKO 

Mod (87) Drama RKO 

8311 Eigrni (83) Orana U-l 

MhtJii From Wyoniing. The (..) Drama. U-l 

M S/10V. 

Moiinlain (84) vyfjiern Para 

Pl.iiifl Man (87) Drama UA 

SVin ol Montana (96) Drama. .20th- Fox 

(75) Drama Col 

t. Hell! (95) Drama WB 

ol the Teian (87) Wciltrn. .20th-Fox 

the Man Doan (90) Drama Rep 

The (79) Drama.. . UA 

The (99) Drama UA 

, : 

Aient (60) Western RKO 

to Bali (91) Muiical Para 11-22-52 

I (70) Wetlern AA 3- 8-52 

. . WB 1-12-52 

(or One More (95) Comedy 

Bowl Story. The (73) Drama AA 8-30-52 

of Cimarron (72) Drama 20th-Fox 3-29-52 

Gentry (82) Drama 20th- Fox 

I. Touoh West. The (54) Western . Col 

Journey (50) Documentary UA 

âihr Bewire (103) Comedy Para 

(dHy and Saint Anne (90) Drama U-l 

Francisco Story, The (80) Drama... WB 

|e. The (95) Ad»- Drama Para 

dal Sheet (32) Drama Col 

imouche (US) Drama MGM 

orlet Angel (81) Drama U-l 

land Yard Inspector (73) Drama. ..LP 

Around Us, The (..) Documentary. .RKO 

Tiger (71) Drama AA 

artt People (87) Drama LP 

The (83) Drama MGM 

low in the Sty (78) Drama MGM 

iMTt Working Her Way Through College 

(101) Musical WB 

Mr City (90) Drama Para 

hqin' in the Rain (103) Musical MGM 

Ahoy! (109) Musical MGM 

ky Full of Moon (74) Comedy MGM 

ky Is Red. The (99) Drama Reala

f 

Comedy; 

11 

©Million 

1 My 

HiHME mJiJiil 

\ Feoturc producrtons Dy compony in oraer or release, wumner m mûhic la iiuiiwnui i«.«:«»o «*"*" *— 

\ time is in porenthcses. Type of story Is indicoted by letters and combinations thereof OS follows: 

(D) Drama; (AD) Adventure-Drama; (CD) Com«dy-Droma; (F) Fantosy; (M) Musicol; (W) W 

/ ern; ISW) Superwestern. Release number follows: U denotes BOXOFFICE Blue Ribbon Aword Win 

/ O denotes color photography. For review dotes ond Picture Guide poge numbers, see Review Digest 

ALLIED 

ARTISTS 

QC Night Roldert (52) W..52S1 

Vitilit WflsoQ, Puzzy Knight. J. Bannao 

>- 

©Fort Osoge (72) W..5102 

< Bud Cameron. Jane Nigh, Morris Ankrum 

H Woeo (68) W. .5224 

Bill Elllotl. Pallida Blake. Rand Brookt 

COLUMBIA 

Death of a Salesman (113). . . .D. .423 

Fredrlc March. Mildred IJumiock, C. Mitchell 

First Time, The (89) C. .424 

Itobert Ciimmlrjt;-;, Barbara Hale, Mons Barrie 

Horem Girl (70) C..422 

Joan llails. Arthur Blake. Peggie Castle 

Hawk of Wild River, The (54).. W.. 482 

Charles Slarrett, Smiley BurneUe. C. .Moore 

LIPPERT 

SM Stronghold (73) D. .5107 

Zachary Scott, Veronica Like, A. DeCordora 

M-G-M 

[D Invitotion (85) 

Dorothy McGuire. Van Johnson. Rui 

E Lone Star (90) 

Clark Gable. Ava Gardner. Broderlck 

fS Shadow in the Sky (78) 

Nancy Davis. Ralph Meeker. James 

H ©Belle of New York, The (82).. 

Fred Astalre. Vera-Ellcn. Marjorle tl 

1(11 

H ©Rodeo (70) D. .5104 

Jane Msb, John Arcber, Wallace Ford 

O Hold Thot Line (64) C..52I1 

teo (jnrce}-. llufitz Hall, John Bromfleld 

Mon From the Block Hills (58). W.. 5242 

Joluin) Muck UruuD. Jame^ Ellison. It. Brooks 

HI Jet Job (63) D. .5215 

Slanliy Clemeots, Elena Verdugo, J. Ulel 

IB Gunman, The (52) W. .5252 

Wblp Wilson. Kuny Knight, Raod Brooks 

O ©Wild Stolllon (70) W . 

. 5205 

Bfli Jotiiison. i:

Kim 

206 

REPUBLIC * ii 

Wallir, 

. 

g . . 309 

•ARAMOUNT 

RKO RADIO 

Ladd. I Deborah Kerr. Charles Boyer Rosalind Russell, Paul Douglas. M. Wilson B.wor. (101) C.tlU Las Vagal Story. The (M) 0. .217 

HArllii, Ji-rry l.rwl*. ('Altrt 

Jaiir li'i.'-li. \lrri.r Maiura. I'rlce 

CorUuir Vincent 

ling Feather (78) SW..5ni Troll Guide (60) O. .219 

lliydeii. Arlrrn Wlirlui. t. Tucker 

Tim Hull. Iilrlurd Martin. L. Houflu 

OAt Sword's Point (81) D. .220 

I 

Cornel WIlUr, Miiirrcn U'llara, (1. Cooper 

ORoncho Notorious (89) SW . 221 ;!: Last Musketeer, Tha (6>) W. STS 

Marh-nr Itlrlrleh. .\rlhur Kennedy, \\ Ferrer lies Allen, Mary Uln Kay, Slla Plckva 

Poce That Thrills, The (6J) 0. 211 

Hill \Mlll.im< (nrU llaltoda, Frank tIclluKb 

Whispering Smith vs. 

n Leodvllle Cuntllngar (54) W. .SI71 

Mhlng to 

(77) 

Live For (•?) O..I105 

Scotland Yord 

Rotho-Mon (87) 

D. .222 

D. .268 

.Ulan 

' 

llorky" Unr. 

)4 OOklohomo Annie 

VaMi 

(90) 

B 

C 

Ulley 

.5122 

( Koiiiuiiic. lliy Mlllind, Tccrte VVrl(Jrt 

iK.hirii iliriuH'. Marhlto Kyo, M Mori 

Judy I'aliuia. Ji4jli Uuairll. Graill Witlfcrlt 

Rood Agent (60) D . . 22] 

Tim ll.,ll. .Norrni Naah, Itietiard Martin _ 

iMon Slick From Punkin 

Torian's Savage Fury (81) D. .225 

Clfck 195) Cillf \je\ Darker. lloroUiy Uart, I'at/lc Knoolm 

Ilobert CUrkt, 

J Iiln.h Rhore. Kobfrt Mrrrlll Macao (81) 0. .224 

UJ Fobuloua Sanorlta, Tha (BO) 

bUIIU. lUU Horena 

C. .S1U 

Son John (122) O. .S11« Jane Ituuell. Robert Mltcbum, William Bendli 

IU>... Van llenio. Babcrt Walker 

m Hoodlum Empire (98) D. .5105 

BrI.in lo.nl^tj. (lain- Tretor, V. Tucker 

n Border Saddlomotes (67) W. .5141 

llri .Mien. Miry Kllrti Kay 

9S Wild Horse Ambush (54) W . 

Mtchai t (liapln. Klene Jamten 

. 5069 

pKlnq Con Happen (107). . .C. .1117 OHalf Breed, The (81) SW. .228 

I ^'iri lliintpr, Kurt Kimur 

Hubert Young. Junls Carter, Jack Buetel 

I Mountain (84) SW . .5111 Klorrow Morgin, The (71) D. .226 

SFGoTis ond 

Bernard 

Gals 

BrvUiers, 

(86). 

Catiiy 

. ! .".TTTT.C~512i 

Downs, Robert Uultvo 

• Udtl. I.lubrih Dealt. Arthur Krnnrdjr 

(l.irli- MrtJrai.. Marie Wlndior. J. While 

Torgcl (61) D. .227 

Mm lloll, llifh.ird M.irtln. Linda Douglaî 

Faithful City (85) O. .301 gj Black Hills Ambush (54) D..5172 

Allan -RiKky" Lane, Eddy Waller 

J.tmlt' Smith. Hen Joêl, Israel llanln 

Desert Passage (61) D.. 230 

Tim H olt, Richard Martin. Joan Pl xon 

ClaTtTby^lght (105) .0 . .229 m Bal Toborin (84) 

ak CItr, The (85) D. .5120 

Barbara Stanwyck. Robert Ryan, Paul Douglas Muriel Laorence, Wllllan Cbing, 

C. .5129 

C Carletoo 

!• Barry. Lydii Clarke. .Michael Moare 

aHOI Dream of Jeonie (90) M. .5106 

iMver & Rio Grande (89) D..S115 

Ray MIddleton, ^llurlel Laurence. Bill Shirley 

O'Brleii. Stcrllos Ilajdcu, Dean Ja«zer 

atest Show on Eorth, The 

(SWild Heart, Tha (81) D..274 

I) D..5129 Jennifer Jones. Parld Karrar, Cyril Cusack 

Button. J.imr'i Slesut, Cornel Wilde OStory of Robin 

Jacki (92) C..5121 (84) 

Hood, The 

D..391 

kftln. Jerry Lculs, Mona F'rerman 

Richard Todd. Joan Rice. James Hayter 

(90) CD.. 5122 

f'Mins, Roland Culrer, Kay Walsh 

@ Thundering Caravans (54) W..5173 

Allan "Roeky" Lane, .Mona Knox 

sold Oklohomo Ploins (60) W..5144 

Rex Allen, Elaine Eduardi 

(122) D..5125 Big Sky, The (140) D. .361 

Jones. Laurence (Ulrler, M. lloiiklns 

Kirk |ioiicl.i». Ell7.al)etb Threatt. II. Martin 

[of Polefoce (95) C..5124 Sudden Foar (110) D . . 362 

«, Jane Uu.'isell. Roy Joan Oavtford. Bruce Bennett. Gloria Orahame 

Sogers 

One Minute to Zero (105) D. .301 

Rcbert .Mlichum, Ann Blyth, C. MciJrav 

for You (104) M..5201 Bewore, My Lovely (77) D..302 [D ©Woman of the North Country 

ôsby, Jane Wyman, Etbel BarrymAre 

Ida l.ui^lno, Robert Ryan, Taylor Holmes 

(90) D..5107 

ean (97) AD. .5202 

Ruth Ilussey, Rod Cameron, Gale Sturm 

'•yne. Ar4en« UabI, Sir C Uardulcke 

tone Smith (90) AD. .5204 Lusty Men, The (113) D..304 m Tropical Hcot Wove (74) C. .5126 

DeCarlo. Jobn Ireland. James Craig 

Su.ean Ha>vvard. Itottert .Mltcbum, A. Kennedy 

body Lovci Me (97). . .M. .5203 Under the Red Sea (67) Doc. 305 

Miller 

W. .5174 

Elstellia. Kcilieri llutlon, Kristine ti.J.I 

[i] Desperodocs' Outpost (54). . . . 

Battoo, Ralpb Meeker, Adelc Jergena 

Hans Haas, Lottie Berl, Jerry Weldlcr 

Allan "Kocky" Ume. Gaiidia Barrett 

@ OToughest Man In Arizona (90)D. .5109 

'1- 

. 

ndlll 

Vauizhn Monroe. Jnan Leslie. Victor Jory 

Captive Women (64) D . . 106 SI WAC From Wollo Wolla (83). .C . . 5123 

Robert Clarke. .Martarel Field, Bon Randell Judy Canova. Slephen Dunne. June Vincent 

g§ South Pocific Trail (60) W..S145 

\le \ Allen F.siellta Roy BafCroft 

ng Point, The (85) D. .9205 

. 

ORide the~Marri>owir (90)" W. .5202 

I Ilolden. Aleils Smith. E. O'Brien 

Brian Donleiy, Ella RaUies, Forrest Tucker 

I'ogc, The (95) AD . . 5206 lOMontono Bello (81) SW..3O8 

litoo lle«toa, Susan Morrov, Peter Banton Jane Russell. Geortze Brent, Scott Brady 

Face to Face (92) D 

James Mason. Robert Preston. G. Lockhart 

H Thunderbirds (98) D . . 5201 

Jobn Derek, John BarDmore S-. M. Freeman 

dng Forest, The (90) D. .5207 OS«a Around Ua, Tha (..).... Doc 

Morshorof Ccdor Rock (."^jT.D. .5175 

Fajne, 

I 

Agnes Moorchead, Richard Arlen 

Allan "Rocky" Lane, Phyllis Coates 

I QBIockbeord, The Pirate (..)..O..307 

.a 111] 

Robert Newton, Linda Darnell, Keith Andes 

id' ^ to Boll (91) MC. .5209 Angel Face (91) D. . 

Crosby. Bob Hope, Dorothy Lamour 

Jean Simmons, Robert MItchum, M. Freeman 

|>pic Zone (94) D. .5211 

Reagan. Estelita. Rhonda Fleming 

ir in the East (98) D. .5210 S3 Never Wove at a WAC (. .). . . .C 

:• Colorado Sundown (67) W.. 1141 

Uti Allm. Man Ulro Kay. 

I 

Plana 

1 

Bllai 

FEATURE 

CHART 

. 

20TH CfcNlUKY-l-OX >- mm 

CDovM ond eth-.he(>a ' 1 16) . . O. .201 

I " 1. K UacKi 

^h „t (96) D. 204 

r I, MarrUI 

. . ORed Skirt ol Mcniono (981 

BUhaid WIdaark. itttir-, Hunter. C. 

.0. .207 

Bank 

00 

{= 

> 

-< 

TTingc, J0« 

JaB«a V 

Return oi i... ...-» .., _ 20V 

Dale ll..i,. ,. . -bard Hylioo 

.2111 j» 

~ 

CRose of C. 0..212 

Jark liLi.-tei mil WlUlaaa 

UOBalla* en Thair Taas (89). . . .C. .211 

Myrna Ley, Jeuaa Oalo, Jcffrry Baalet 

Deadlina— U.S.A. (87) 0. .218 

iliuniitirey Bucar:, Kim Hunter, E. Bsrrya 

Outcasts of Pokar Flat (81) D. .216 

Dale lloberuon, Anne Baxter, MIrlaa Ueptte 

OKongareoI (84) 

D. .2I7| 

Maurei-n llllara, Peter Uwford. Flolay Currle! 

CLydio Bailey (89) D. .219j 

Dale Kot>ertaon, Anne Francis. Cbarica Konbi «_ 

OLady In tha iron Mask (78).. O.. 218 

Louis llaynard. Patricia Medina. Alao Hale Jr. 

QWoit Til the Sun Shinas, 

Nellie (108) D. .220 

Jean Peters, haitd Wayne. liufb Marloee 

Diplomatic Courier (97) D. .222 

Tjrone Pcurr. Patricia .Seal, Uc.Nally 8. 

I 

We're Not Morriad (85) C. .221; 

Ginger Bufers, Victor Moore, Fred AUeo 

Don't Bother to Knock (76). . . .D. .224 

Kieli.ir.l Hl.lm.irk. Marilyn Monroe, A. Bancrciftl 

Dreamboot (83) C. . 223 > 

Clifton W'bb. - 

(;ini;er Rogers. Aooe Francis 

Les Miscrobles (104) D. .221 O 

.Michael Rtnnle, [lebra Paget 

QWhat Price Glory (111) CD.. 226 

James Cagney. Dan Daliey, Corkme Caliei 

OLure of the Wilderness (92). . .0. .227 

Jean Peters. Jeffrey Hunter. W. Brmnsn 

O. Henry's Full House (117). CO. 228 

.Anne Baxter, Clifton Webb. Jeanne Cratn 

Monkey Business (97) C. .230 

Car) Grant, tilnger Ra,;ers. MarUyn Monroe 

03 

m 

JO 

My Wife's Best Friend (101) C..231| 

Anne Baxter, Macdonald Carey, C- SIcl-eod 

OWay of o Goucho (117) D. .229 O 

Kory Calhoun. Gene Tlerney. Ilucll Marlowe ^ 

Something for the Birds (81). . C. .2381 

Victor Mature. Patricia .Neal. Edmund 3 

Ueenn qq 

CBIoodhounds of Broadway (90). .236 

MII2I Ganior. Scott Brady. MItxl Green 

Night Without Sleep (77) D. .23S 

Linda Darnell. Gary Merrill. nild««arde Neft 

Steel Trap, The (84) D..232 rn 

Joseph Cotten. Teresa Wright. Eddie Jlarr 1 

©Pony Soldier (81) D. .237, 00 

Tnooe PoKcr, Penny Ednrds, Blcbard Boone ^ 

OStan and Stripes Foravar (89) D. .219] 

CIKlon Webb. Ruth Hussey, Debra Paget 

Thief of Venice (91) 

..D..234, 

' 

M.ifla Monta. Paul Ouistlan, U. Serato 

My Pol Gus (83) C..233 

Richard Wldoark, Joanne Dru, Audrey Totter 

S 

Oi Don't Care Giri, Tha (78). . M. .302 

Mlul Gaynor, Datld Wayne 

Ruby Gentry (82) D. .301 

Jerwiifer Jones. Oarlton Heston 

My Cousin Rachel (98) D..101 

OUrl* Dellaillland, Richard Burton 

> 

-

I 

I 

uaury 

I 

Mara 

. 

' 

I 

FEATURE 

>- 

< 

CHART 

nr Buffolo Bill In Tomohowk 

Territory (64) W.1214 

Cl»ûri Muort, Tliiuidercloud, VowlJchle 

llORivef, Th. (99) '*]}*" 

Arlliur SM'Mi. N^rj Swlnbiiroe. Tommy Brn-n 

OH 

CO 

UNITED 

One Bi9 Affoir 

Kii-ljn K.)". 

ARTISTS 

(80) 

DfOiilB 0'K«te. M. 

g £g 

D.11S7 

Anderson 

a 

M Green Clo»«, Th« (8«) 0.1156 

Glrni Kord. UerildlDf Brooks, Gaby Andrt 

ffj Tole o» Five Women, A (86) D . 1 1 61 

li.,rijr ('.liriii'i, Anne Vernon. Lani MorrU 

HOMutiny (76) 

.v"'.'" 

Mirk Siffens. Antelt Lsntbury. P. Knosles 

MORoyol Journey (50) Doe. 1164 

yufii Kllz«b.tli, liiike ot Edinburgh 

awSAfrieon Queen, The (104) . . . D. 1 155 

lliimilirry II i,:irl. K Hepburn. B. Morley 

aStrange World (80) AD. 1165 

\niiehc« lleuH. Aleunder Cirloa, C. Brown 

(UlCoptlvo City, The (91) D.1166 

jDhii I urs)lbe. Join Cimden, Kennedy 

H. J. 

1^ Without Worning (75) D.1168 

Ad»m M'illiiin.4. MeK llandall. BdKird Blnns 

n Red Planet Mor« (87) 0.1169 

IVler (iriici. Andni King. Oley Llndgren 

a Fighter, The (78) 0.1167 

lllcliard Conie, Viuiessi Brown. Lee J. Cobb 

SSOTalei of Hoffmann (111) M.1170 

k(iilr> Shelter. Robert HelpmiDO 

^Confidence Girl (81) D.1171 

Tom Conuiy. nilliry Brooke, AUne Towns 

U Outcast of the Islands (92) . . . . D. 1 172 

llilph lllcliirdson, Trevor Howard, W. HUler 

fS Actors and Sin (85) CD . 1 1 58 

Cduaril G. Itoblason. Marsha Hunt. E. Albert 

as High Noon (85) SW.1159 

Ijary L'ooper. Grace Kelly. Lloyd Bridges 

Bl Qlsland of Desire (94) D.1160 

I.lndi Darnell, Tab Hunter. Donald Gray 

IBPark Row (83) 0.1177 

Gene Evans. Miry Welch. Herbert Heyes 

a Cry, the Beloved Country (96).. 0.1171 

"< Cinidi I««, Sidney Peltier, Charles Canon 

00 

O 

O 

^ 

. 

U Untamed Women (70) F.1178 

MIkel Conrul, Dorb Menlck. Mark Uwell 

MRIng, The (79) 0.1179 

Gerald &lobr. Klta Moreno, Laloe Rlos 

liJ! Thief, The (85) 0. .1184 

Hay Mlilniiil. Illia Gam, Martin Gabel 

a Limelight (143) CO. .1183 

Cliarllr Cliaplin. Claire Bloom, Nigel Bruce 

SJ! Outpost In Malaya (88) D..1188 

t'hiuilrlte Hilbert. Jjik llauklns, A, Slecl 

(^ OBoboa In Bogdad (79) CO. .1191 

Gyiwy lloie I'anlfHi. Goiblinl. 

M OMonsoon (79) 

J. Bole- 

D. .1190 

Lee, 

Lraiila rhfUh, George Nadrr, Diana Douiiiaa 

Si Brcoklng the Sound Barrier 

„ 

Tlaliili lllrhardson. Ann Todd, N. Patrick 

(109) O..H92 

. . 

im Koniai City Confidontlol (99). 1189 

-. 1m!iii 1 I'.iiir rolecn Oray. I'renlon K«ter 

iiorrillo Girl (, .) O 

iriml li.ir.llrii.. Mltlinil 

Glrli (. ,) 0. . 

HtMit Hleplleti, lailirnri' Ward 

UNIVERSAL-INT L 

"OBend of the River (91) SW. .212 

Jam-i Sirviiirt. .\rthm Kennedy. Julia Adam? 

Meet Danny Wilson (88) MO.. 205 

(•'r,ink Slriolri. Shfllry Wiolers. Alei Nl"! ,. 

Here Come to Nelson (76) C. .210 

Onle Nelson. Harriet Nelson and family 

(BSteel Town (84) 0..215 

Ann .ShiTidan. John Lund. Howard Duff 

OTreosure of Lost Canyon, The 

(82) D..209 

William I'oiiell. Julia Adams, C. Drake 

Flesh and Fury (82) 0..214 

Ton) Curlb. Jan Sterling. Mona Freeman 

Mo and Po Kettle of the Foir 

(78) C..216 

Marjorie Main. Percy Kilbride. James Best 

(Seattle of Apoche Pass, The 

(85) SW..217 

John Lund. Jeff Chandler. Bererly Tylar 

Man in the White Surt, The (81) C. .282 

Alei Guinness, Joao (keeowaod. C. Pwker 

Red Boll Express (83) D. .218 

Jeff Ch.in'llir. Alei .S'lcol. C. Drake 

OBronco Buster (80) D..219 

John Lund. Scott Brady. Joyce Holden 

No Room for the Groom (82). . C. .220 

Tony Curtis. I'iper Uurle. SprUig Bylngton 

©Ivory Hunter (97) 0. .221 

.Vnthony gletl. Dlmh Sheridan. M. Edwards 

OSeorlet Angel (81) 0. .222 

Yvonne PeCarln. liock Hudson. Klcbard Denning 

Just Across the Street (78) C. .223 

Ann Slieruian. John Umd. Hobeft Keith 

Island Rescue (87) CD. .283 

David Nlven, Glynis Johns. 0. Coolourls 

©Has Anybody Seen My Gol 

(89) C..226 

Cluirlps Coburn. Pliier Uurle, Olgl Perreau 

Francis Goes to West Point (81).C. .224 

Donald O'Connor, Lori Nelson. Alice Kelley 

Solly and Saint Anne (90) CD .225 

Ann BIyth. Edmund Gwenn, John Mclntlre 

©Duel at Silver Creek, The (77) SW. .228 

Audle Murphy. Fallb DomCTgue, S. McNally 

Lost in Alaska 176) C. .229 

Bud Abbott, Lou Custello. Mltzl Green 

©World in His Arms, The (104). .0. .227 

Gregory Feck. Ann Btyth, Anthony Qulnn 

©Untamed Frontier (75) SW . .230 

Joseph Collen, Shi'lley Winters, Scott Bradv 

©Son of All Bobo (75) F, .231 

Tony Curtis. I'iper l.iiurle. Suân Cabot 

Bonzo Goes to College (80) C 232 

.Maureen O'Sulllvun, lidmund Gwerm, G. Perreau 

Willie and Joe in Bock at the 

Front (87) C,.233 

Tom Kuell. Harvey l.embeck. Marl Blanchard 

©Yonkeo Buccaneer (86) AD.. 234 

Jeff Chandler, Seult Ilr:idy, Suzan Ball 

©Horizons West (81) SW..23S 

Itotiert Ityan. Julia Adams, Hock Hudson 

Stronger in Between, The (68)., D.. 284 

Dirk Botarde, Jon Whilely, Ellzabelb Sullars 

©Roiders, The (80) SW,.301 

lllcliitd Cunle, VIveca Llndfors. B. Brllton 

Because of You (95) O. .302 

l,orclta Youni!. Jed Chandler. Alei NIeol 

If Grows on Trees (84) C. ,303 

Irene Dunne, Dean Jagger, Joan Evans 

Black Castle, The (81) D. .304 

illclinrd Greene. Boris Knrlnff, McN.dly 

8. 

©Against All Flogs (83) 

Errid Flynn, Maureen O'll.ira, Anthony 

. . 305 

Qnlnn 

©Rodhood From Wyoming, The 

..(•) 0. .309 

Maureen ll'llara, Alet NIcnl 

©Moot Mo at the Foir (85) M. .307 

Dan Dailey, Iiliina Lynn, diet Allen 

©Lowlots Breed, The (80) D, .306 

llock Huilson, Jullu Adams, Mary Caalle 

WARNER BROS. 

SI This Woman Is Oongerous (97). .0. .114 

Joan Crawford. Dennis .Morgan, David Brian 

a Retreat, Hell! (95) C.IIS 

Frank L.ovej«y, Anita Louise. B. Carlson 

(S ©Bugles In the Afternoon (85). SW, .114 

Bay Mllland. Helena Carter. Hugh Marlowe 

gl Streetcar Named Desire, A (122). D. .104 

Vivien Leigh. Marlon Brando, Kim Hunter 

@©Blg Trees, The (89) 0, .117 

Kirk Douglas. Patrice Wymore. Ere MUler 

S ©Jock and the Beanstolk (78).. C. 118 

Bud Abbutl. Uu Costello. Buddy Baer 

Sl©Lion and the Horse, The (83).. O.. 119 

Steve Cochran. Bay Teal. Sherry Jackson 

Moru (98) D..I20 

Errol Flynn. Ruth Roman. Raymond Burr 

B Son Francisco Story, The (80)... 121 

Joel McCrea. Ytonne DeCarlo. S. Blatkroei 

i 

QAbout Foce (94) M .. 1 22 

GoTYku MacUea, Eddie Bracken, V Qlbsoo 

H ©Corson City (87) SW..123 

Randolph Scott. Lucille Nnrmaii. B- Ma.ssey 

a ©3 for Bedroom C (74) C 124 

Gloria Swanson. James Warren. Fred Clark 

i 

Winning Teom, The (98) 125 

Ronald Reagan. Iiorls Day. Frank Lovejoy 

till ©She's Working Her Way 

Through College (101) M..128 

Virginia Mayo, Ronald Reagan. Qene Nelson 

i U©Story of Will Rogers, The 

(109) D. .129 

Will Rogers jr.. Jane Wyroan. N. Beery jr. 

i 

©Where's Charley^ (97) C. . 1 30 

Ray Bolger. Ailyn .McLerle. R. Shackletofl 

3 Big Jim McLaIn (90) 0. .201 

John Wayne. Nancy Olson. Jim Arness 

i ©Crimson Pirate, The (104) AD. .202 

Burt Lancaster. Eva Bartuk. Margot Grahame 

m] ^©Miracle of Our Lody of Fatima, 

The (102) D. .203 

Gilbert Roland. Susan Whitney. Angela Clark 

S ©Springfield Rifle (93) SW..204 

Gary Cooper. I'hyllls 'I'hailer. David Brian 

[S Operation Secret (108) D. .205 

Cornel WUde, PbyllLs Thaner, Steve Cochran 

I 

©Iron Mistress, The (110) O. .206 

Alan Ladd. Virginia Mayo. Alt Kjcllln 

m Cottle Town (70) W. .207 

Dennis Morgan. Rita Moreno. Philip Carey 

(31 

SI ©Abbott and Costello Meet 

Captain Krdd (70) C..208 

Bud Abbott. 1.UU Costello, Qiarlea Lauglilon 

©April In Paris (101 ). . . . .T.T^M. .209 

liorU Day. Ray Bnlner. Claude Dauphin 

irij ©Stop, You're Killing Me (88). C. 

Broderlrk Oawford. Claire Trevor 

P OMon Behind the Gun, The ( . 

Kaiidiilph Sfoti. Patrice Wymore 

210 

. ) . D . . 21 

MISCELLANEOUS 

REALART 

Bottles of Chief Pontioc 

(75) D 

REISSUES 

ASTOR 

Captain Boycott (93) D. .1 

t 

Stewart Granger. Kathleen Ryan 

Eva Peron Story, The (30) Doc. 

Gun Moll (70) D..1 

Franeliot Tone, Jean Wallace 

Mad Lover, The (86) 0. 

Paul Andirr, Claudle Drake 

Nau9hty Widow, The (100) D. 

Jane Russell. Louis Hayward 

Return of Raffles, The (70),D..1 

G(ori;e Barraiid, CarniiUa Horn 

COLUMBIA 

Ladles of the Chorus (61).. C, 

Marilyn Monroe, Adele Jergena 

Mine With the Iron Door, The 

(66) D.. 

Richard Arlen, C. Parker. Henry D. 1 

LIPPERT 

Captain KIdd (89) 0. .1 

Randolph Scott, (?ha'rles Laughton 

Great White Hunter (894..D,.1 

Gregory Peck, Joan Bennett. Bebert 

PARAMOUNT 

Cleopatra (104) D. 

Claodette Colbert, Henry WUeoion 

RKO RADIO 

Annie Oakley (91) 

R.ii 

Barb;u-a Stanwyck, Preston Feêr. H 

Alleghany Uprising (81)..,.D 

John Wayne, ("lalre Trevor. George A 

Bachelor and the Bobby-Soxer, 

The (. .) C 

Cary Grant. Myrna Uiy. Shh-ley T«« 

Bachelor Mother ( . . C 

) 

Ginger Rogers. David Nlven 

Look Who's Loughing (79). .C. 

Fibber McGee and Molly. Lucille Bl 

Too Many Girls (85) M. 

Lnrille Ball, liesl Arnui. Aen Mllltr 

REALART 

Cuban Pete (61) C.I 

Uesl Arnez. Ethel Smith 

©Frontier Gol (84) W. 

Yvonne DeCarlo. Rod Cameron. .\ndy 

Inside Job (65) C.I 

Alan Curl Is. Aim Rutherford. Presli 

Lucy Goes Wild (90) C.I 

Lucille Ball. George Brent 

Mug Town (60) C.I 

Dead V.nd Kills. Little Tough Guys 

Summer Storm (92) D. 

Linila Darnell. George SaRders 

Swindlers, The (76) 0. 

Dan Duryea, Ella Raines. William I 

CENTURY-FOX 


Red River (125) W.t' 

John W.iyne. Montgomery Cllft 

©Tulsa (88) 0... 

Stisaii Ilivward. Robert Preston 

, 

Guost Wife (90) C.'.* 

Clanclette Collierl. Don Ameche 

It's In the Bog (87) C. 

Fred Allen. Jack Benny. Don Amatki 

Lady Vonlshes, The (95). . .0.. 

Michael lieilgravc. Martjirel Uclmii 

' 

I 

r.ti -t 

'._ 

Lex Barker. Helen Westcott. Lon 

Beta Lugosi Meets • Brooklyn 

Gorilla (74) C. .1 

I0> 

Bela Lugosi. l)uke Mitchell. Sammy 

Brcokdown (76) . 

Ann Richards, William Bishop, Shelda 

lllnSf* 

Cairo Rood (85) D..\ 

Uiiir.ince Harvey, Eric Portman 

Fome and the Devil (80)..D..t ..y 

Mlscha Aiier. MarUyo Bueford. MareiB" 

Geisha Girl (67) D 

Martha Hyer. BUI Andrews 

House of Darkness (63). . . .0 

Laurance Harvey. Susan Shaw 

Kid Monk Boroni (80) 0.. 

Bruce Obot. Mona Knox 

©Moytime in Moyfoir (74). D.. 

Mu-hael Wilding. .\nna Neagle 

My Death Is a Mockery (67) 0. .1 

Donald Huston. Katherlne Byron 

Wall of Death (82) D 

Laurance Harvey, Susan Show. Man 

tillKW 

jjailW" 

lOlfflFJ 

IlliSIt! 

|#II()." 

MB, 

IW 

(ill III fl' 

linlHl ill 

II. S 111! 

IH-SJ 

S6 

lilOl... 

11 i (101- 

li2|.JflK 

OF 

A (111-.. 

Bill 

WFAVi 

IlKhillll 

Mil) 

Hi 

MID... 

mm m 

Ii \k tiue 

Ijcisi 

(SI... 

inliwUMI) 

tl.K7l.. 

toll 111 

;oy FAV 

(filiilWSJ 

ilimiKI. 

BH.S3 SU 

It bill! IIS 

i Sb:> 

niSiii 

M 

31 HI... 

lOUJ FIO 

Miiilii Ca 

liKiim,.. 

IK-SJ 5U 

Ml?) 

Ill 

ii(*iiil« 

Sal* II). 

Ik h n 

mi] stt 

«l!)0l 

toiimij 

CENSNAP 

li|ti 

111) 

'» f*l 

I* il Z' 

*' 

noi,'' 

"(! Ilj/i) 

20th 

©Block Swon, The (85).... 'MGECOD 

Tyione rower. .Maureen O'llara. L. * ":'.:'"' 

Leave Her to Heaven* 

(110) D. 

Gene I'lcriiey. Cnrliel Wilde. Jeanne 'pi SU! 

Roins Come, The (95) D. 

'wy 

Tvrniie i'liwer. Maureen O'Hara, L 

"'« C 

US), 

This Above All (110) D. 

Tyrone I'uuer. Joan Fontaine. Tlmna) 

To the Shores of Tripoli* 

nisori 

(86) D.-i 

John i'ayne. Maureen D'llara. Randoll 

•Colorpi lilts only for west, south Vt 

'Hi- 

Hon- 

%0FSJ 

% SJSUs

I 

5-29-52 

rll Mfel>"*< lliXO By company, In ofdar ol ralaoM. Running tima tollovi rltl«. fln» dots It na'lonal 

wcond rh« dot* ot r*vl«» In BOXOfFICt. Symbol b«l»*apliT. siJUiiTi) cijiiin^ 

Columbia 

Title Rtl ilr H./al 5- 8 S2 -)- i-28 

(M Giiik It tilt Suit 

(Ift,) 6-12-52 + 6-21 

1952 53 SEASON 

MM •nd Rooktd 

OAi) 9-11-52 + 1018 

^M on tht Bwnct 

^/i" l^ 9-52 + 11-15 

m*. Looli *nd Uitw 

(..) 12-U-52 

ASSORTED FAVORITES 

(Rcll)uti) 

Wt Hugh (16) 10-16-S< 

MM. Ounct. Oinct 

(W ,1 11-13 52 

Ua ant Walie Up (18) 1- 3-53 

CANDID MICROPHONE 

(Out RffI Spiciaii) 

MiKt No. 5 (11) 6- 5-52 ± 6-21 

•IlKt No. 6 (10) . 8- 752 - 9-13 

1952-53 SEASON 

allKl No. 1 (9) 10- 9-52 ± 10- IH 

No. 2 (..).... 12-14-52 

AVALCADE OF BROADWAY 

•jtt Sf.illf (10) 4-2-J-52 4 6-7 

If Emkeri (9) 6-12-52 ± 7-26 

COLOR FAVORITES 

(ItcHititolor Reiuuis) 

6l. (8) 5- 8-52 i: 5-31 

Cliawi (8) 6-12-52 + 6-21 

ountain Ears IV/t) 7-10-52 ± 7-26 

Hi* Frog Pond i8) 8-14-52 


« t*» >nij the Gripes 

(M) 9- 4-52 

Nb Wignams (8).... 10- 2-52 

m Briiige Trouklts (7) . 11- 6-S2 

Cuckoo I.U. (7)... 11-27-52 

Mveila Goes to > pvty 

O) 12-11-52 

My Below Zero 

OVj) 1-10-53 

COMEDY FAVORITES 

(Reissues) 

'« and Bored (16) 6-26-52 -I- 

7-19 


tfl L»e Cuckoo? (19) 9-18-52 ± 10-18 

My Berth Marks 

4) 10-23-52 

ding Scare 

i) 12-18-52 

Many (20) 1-17-53 

JOLLY FROLICS 

(Technicolor Cartoons) 

the Kid (7) 

1952-53 

. . . . 6-26-52 

SEASON 

ilb H 5-31 

to Hothe»d (7) 9-25-52 4- 10-18 

(7) 11-27-52 H U-22 

fne 

_ 

MR. MAGOO 

(Technicolor) 

Dti Snalcher (7) . 

+ 6-28 

* and Blue Blues (7) S-2S-52 ff 9-13 


IW Footsy (7) 10-23-52 H 10-25 

lUns Courageous 

-) 12-25-52 

SCREEN SNAPSHOTS 

lly«ooj Nigh; Life 

«ki) 

. 5-15-52 + 

llmccii on the Ball 

W^) 6-19-52 

Mrial to Al Jolson 

>) 7-24-52 


Fun Festital 

9-25-52 

Night at '21' Cluh 

10-16-52 

the Sun (10) . 

.11-13-52 

Hollyvrood (lO'/z) 12-18-52 

Jones in Hollywood 

IB) 1-24-53 

STOOGE COMEDIES 

|ii» Cas.mo.as (I6I/2). 5- 1-52 * 5-31 

Cooked His Goose 

' 

) 7- 3-52 ± 7-19 


In a Jam (16Vi) 9- 4-52 ± 10-18 

Dark Horses (16) .10-16-52 

on a Choo Choo 

.) 12- 4-52 

THBaLS OF MUSIC 

(Reissues) 

Wald and Orch 

10) 10- 2-52 

McKinley & Orch 

y*^ 11-20-52 

Anthony & Orch. 

UC/j) 12-25-52 

WORLD OF SPORTS 

t-Sfenoin' Trotters 

0) 6-12-52 + 7-26 

Skow Dog (10) 7-24-52 -I- 10-18 


{;pVs Holiday (10)). 9-25-52 + 10-25

SHORTS CHART 

MUSICAL FEATUHETTE 

5301 Xaiicr Cugat and Orch. 

(15) 1116-52 + 11-15 

5302 Don Cornell Siags (15) 12- 4-52 -r 11-15 

8303 Tlie Modernaires With Lawrence 

Weik's Orch. (15) 1- 1-53 + 11-15 

NAME BAND MUSICALS 

7306 Conntt Bosxtll ana AM Leonard 

(15) 5- 7-52 * 6-28 

7307 Budoy Morroar and HIi 

Orch. (15) 6-18-S2 +8-2 

730g Perez Prado and Orch 

(15) 7- 2-52 -I- 

8-23 

7309 Oick Jurgens and Orch 

(IS) 7-30-52 + 8-30 

7310 Billy May and His Orcli. 

(15) 8-20-52 -I- 

9-20 

7311 Jimmy Oorsey Varieties 

(15) 9-25-52 + 10-18 

TWO-REEL SPECIALS 

7202 Knights of the Highway 

(17) 6-18-52 H 8- 2 

7328 Poet 

LANTZ CARTUNES 

(Technicolor Reissues) 

and Peasant (7)... 4-28-52 + 6-21 

7329 Mousie Come Home (7). 5-26-52 -f S- 2 

7330 Fa»»ealner Fiends (7). 6-23-52 -f 8-23 

7331 Acple Anily (7) 7-21-52 

7332 \*acky Weed (7) 8-18-52 

7333 Musical Moments (7)... 9-15-52 

VARIETY VIEWS 

73-t4 Rhythm on the R«f (9) 4-14-52 

73J5 Army's Finest. The (9).. 6-16-52 + 4-19 

7346 Future Generals (9) . . . 8- 4-52 -f 8-30 

7347 Village Metropolis (9).. 9- 8-52 + 9-13 

7348 Man in the Peace Tower 

(9) 10-13-52 + U-15 

WOODY WOODPECKER CARTUNES 

7353 Stage Hoax 

(Technicolor) 

(7) 4-21-52 + 4-19 

7354 Woodiiecker in the Rough 

(7) 

7355 Scalp Treatment (7) . . . 

8-14-52 9- 8-52 + 

6-28 

9-20 

7356 The Great Who-Oood-lt 

(7) 10-20-52 -f 10-18 

Warner Bros. 

Prnl. No. Title Rel. Date Rating Rev'd 

BLUE RIBBON HIT PARADE 

(Technicolor 

Reissues) 

8308 Snow Time for Comedy 

(7) 4-12-52 

Hush My Mouse (7) . . . 5- 3-52 

309 

B310 Baby Bottleneck (7) 6-14-52 

8311 The Bug Parade (7)... 7-12-52 

8312 Merne Old Soul (7)... 8- 2-52 

8313 Fresh Airdale (7) 8-30-52 


There Was (7) . . 9-13-52 

9301 A Feud 

9302 Daffy Doodles (7) ... .10-11-52 

9303 A Day at the Zoo (7).. 11- 8-52 

9304 Early Worm Gets the 

Bird (7) 11-29-52 

9305 Tale of Two Mice (7).. 1-10-53 

BUGS BUNNY SPECIALS 

(Technicolor) 

8728 Water, Water Every Hare 

„ (7) 4-19-52 -f 6-28 

8729 The Hasty Hare (7) 6- 7-52 8-30 

8730 Oily Hare (7) 7-26-52 ± 8-23 


9723 Rabbit Seasoning (7)... 9-20-52 

9724 Rabbit's Kin (7) 1115-52 

9725 Hare Lift (7) 12-20-52 

FEATURETTES 

8105 The Mankillers (16) 5-17-52 -f 7-26 

8106 Trial by Tringer (20).. 7- 8-52 


9101 Monsters of the Deep 

(20) 9-27-52 

9102 Oklahoma Outlaws (20). 11-22-52 

9103 Are Animals Aeti)rs7 

< 12-27-52 

) 

lOE McDOAKES COMEDIES 

8405 So You Want to Go to a 

Coiiieiilion (10) .. 6- 7-52 i 8- 2 

8406 So You Never Tell a Lie 

(10) 8- 2-52 


8405 So You're Going to the 

Dentist (10) 9-20-52 d: 12- 6 

9402 So You Want to Wear 

"'• •'"'» 'l"! 11- 8-52 

9403 So You Want to Be a Musician 

' ) 1-10-53 

MELODY MASTERS BAND 

(Reissues) 

880b US. Navy Band (10)... 6-21-52 

8806 The Screnidtrs (10)... 8-16-52 

1952-53 

c«n, SEASON 

r ..: 

9801 f reildlf Fisher and Band 

(10) 

9802 Junior Jive Bombers 

10-11-52 

(10) 11-15-52 

9803 Circui Band (9) 12-27-52 

MERRIE MELODIES 

(Technicolor) 

nj Klildin' the Kitten (7).. 4- 5-52 -4- 6-28 

=> 

'14 1.111. Red Rodent 

" 

Hood 

+ »« 

(7) S. ).52 4. 7 JK 

'l5 5ock-a.Doodle.0o (7)... 5-10-52^ 

•16Bffo Beep (7) 5-24-52 

871(5 Ain't ShiTwut (7).... 6.21-52 + 8.30 

8718 The Turn-Tale Wolf (7) 6-28-52 

. H 

8719 Cracked Quack (7) 7- 5-52 + 

8720 HoppyGo-Lucky (7) 8- 9-52 

8721 Going! Going! Gosh! (7) 8-23-52 -|- 

8722 Bird in a Guilty Cage (7) 8-30-52 + 


9701 Mousewarming (7) 9- 6-52 + 

9702 The Egg-cited Rooster 

(7) 

9703 Tree for Two (7) 

10- 4-52 10-18-52 + 

9704 The Super Snooper (7).. 11- 1-52 

9705 Terrier-Stricken (7) 11-29-52 

9706 Fool Coverage (7) 12-13-52 

9707 Don't Give Up the Sheep 

(7) 1-13-53 

9708 Show Business (7) 1-17-53 

9709 A Mouse Divided (7)... 1-31-53 

SPORTS PARADE 

(Technicolor) 

8506 Glamour in Tennis (10) 4- 5-52 

8507 Switzerland Sportland 

(10) 5-10-52 + 

8S0S Centennial Sports (10).. 6-28-52 

8509 Snow Frolics (10) 7-26-52 + 

8510 Just (or Sport (10) .... 8-23-52 + 


9501 They Fly Through the Air 

(10) 10- 4-52 + 

9502 Unfamiliar Sports (10).. 11- 1-52 + 

9503 Fiesta for Sports (9) . .12-20-52 

9504 Sporting Courage (..).. .1-31-53 

TECHNICOLOR SPECIALS 

8006 The Seeing Eye (20)... 4-26-52 H 

8007 No Pels Allowed (18).. 5-31-52 + 

8008 Open Up That Golden 

Gate (20) 7-19-52 + 


9001 Killers of the Swamp 

(17) 9- 6-52 + 

9002 Man Without a Country 

(21) 10-25-52 

9003 Cruise of the Zaca (17). 12- 6-52 

9004 Flag of Humanity (..).. 1-24-53 

VITAPHONE NOVELTIES 

8605 Animals Have All the Fun 

(10) 4-19-52 -I- 

8606 Orange Blossoms for Violet 

(10) 5-24-52 -f 

E607 Daredevil Days (10) 8- 9-52 -i- 


9601 Ain't Rio Grande (9) . . 9-13-52 + 

9602 1 Saw It Happen (10) . .10-18-52 

9603 Hunting the Devil Cat 

(10) 10-18-52 

9604T00 Much Speed {..).. .1- 3-53 

MISCELLANEOUS 

8-23 

8-23 

10- 4 

10- 4 

11- 1 

12- 6 

12- 6 

7-26 

8-23 

10- 4 

12- 6 

12- 6 

6-21 

8- 2 

8-23 

11- 1 

6-21 

8-30 

8-23 

11- 1 

Prod. No. Title Rel. Date Rating Rev'd 

Lippert 

(Ansco Color) 

5115 Return of Gilbert and 

Sullivan (35) 5-16-52 

Republic 

SERIALS 

5184 Nyoka and the Tioermen 

(reissue) 15 Chapters 4- 8-52 

THIS WORLD OF OURS 

(Trucolor) 

5090 Chile (9) 3- 1-52 

5)85 Israel (10) 4-15-52 

5186 India (9) 7- 1-52 

5187 The Philippines (9) 8-25-52 

Independents 

FDR— Hyde Park (16) Pictorial 

Films -(- 5.10 

Little League Baseball (20) Emerson 

Yorke -L 

Atoms at Work (10) British Inf. Svc... + 

The Riddle of Japan (21) 

5-17 

6- 7 

British Inf. Svc + g. 7 

Fantasy on London Life (9) Fine 

Arts u. 5. 7 

City That Lives (15) Hoffherg -1-6-7 

Student in Piiris, A (17) Noel 

Meadow j_ 5.21 

Sketches of Scotland (9) Fine Arts... ff 6-28 

To the Rescue! (8) National Film Board + 7- 5 

Caribbean (25) British Inf. Svc if 7. 5 

While Continent, The (10) British Inf. 

Svc 14. 7. 5 

Antarctic Whale Hunt (19) British 

In'- Svc li. 7.12 

Future of Scotland, The (21) British 

Inf. Svc J. 7.12 

Rescue in the Alps (17) Hoffberg ± 7.12 

Spook Sport (7) Ted Nemeth Studios., -f- 

7-12 

United (or Delense (10) United Defense 

7-19 

Fund 

Challenge in Nigeria (20) British litf. 

Svc 

Turkey— Key to the Middle East (20) 

7-26 

British Inf. Svc +1 7.26 

The British— Are They Artistic? 

(21) British Inf. Svc u g. 9 

Bridge of time (15) British Inf. Svc... -f 8- 9 

El Dorado (33) British Inf. Svc L g. 9 

The King's Music (20) British Inf. Svc. -1-8-9 

The People's Land (11) British Inf. Svc -f 8- 9 

Miracle on Skis (16) Regal PIcts u g.jii 

Charm of Lift (15) Pictura Films.... -1- 

10-18 

The Stranger Left No Card 

(22) Meteor 

-f 11- 1 

SHORTS REVIEWS 

Ccfution, Dctnger Ahead 

(RKO Pathe Special) 

RKO IS Mins. 

Good. A timely short about saiety 

on the highways, made especially so 

since the National Safety Council 

announced the 1,000,000th death as a 

result of a traffic accident. Fifty 

million cars on a highway system 

built to handle less than half that 

number is today's real problem, this 

short points out. Ninety per cent of 

the people who travel between cities 

ride in automobiles or go by bus. 

This has some excellent shots of the 

newest speed highways, including 

the New Jersey Turnpike. 

Football ffighlights 

RKO (Sports Extra) 17 Mins. 

GoocL Many of the exciting moments 

of the top 1952 football games 

are offered in this short. There is a 

wide selection of gomes to cover 

many sections of the country, and 

the camera work is good. The games 

are: Wisconsin vs. Illinois, Penn. vs. 

Princeton, Maryland vs. Navy, Mississippi 

vs. Tulane, Army vs. Columbia, 

(jeorgia Tech vs. Duke, Texas 

vs. Baylor, Michigan State vs. Syracuse, 

Notre Dame vs. Oklahoma, 

Yale vs. Harvard, Notre Dome vs. 

U.S.C. and Army vs. Navy. 

Logjam 

RKO (Screenliner) 9 Mins. 

GoocL Although the powerful 

trucks and good roads are eliminating 

the picturesque log drives, many 

rivermen still work at this in Maine 

and other states. In Machias, the 

loggers work with pole and agility 

to free the clogged logs which jam 

the rivers. The men are shown eating 

four meals a day, one of them 

picnic lunches, because a log jam is 

always a race against t'me. An 

interest-holding short. 

Pluto's Christmas Tree 

RKO (Disney Cartoon) 7 Mins. 

Very good. Ideal for holiday bookings 

is this new Technicolor cartoon 

dealing with Mickey Mouse and 

Pluto, the dog, at Christmas time. 

It opens with a Christmas card, 

which comes to life. Mickey and 

Pluto go to the woods to seleetl 

but they chop down one in f 

Chip and Dale, the two chipi 

are living. They are amazed J 

ornaments hung on the tree a&l 

havoc with them. After the 

mas tree is knocked down an I 

pletely ruined, they hear s\ 

outside and all four join 

chorus of Christmas carols. 

So You Want to Wear the 

I 

WB (Joe McDoakes Comedy) III 

Good. Mr. Average Man, Jil 

Doakes, gets into some unusul 

laugh-provoking situations il 

two-re eler. Joe and his wife,! 

visit a psychiatrist, who hypi 

and transposes their respectill 

sonalities. Thus, Alice, with il 

voice, meets the confused ml 

while Joe, with a high-pitchecl 

nine voice, goes to the office. [ 

climax, Joe, with Alice's voicl 

personality, goes off to cam J 

the national guard. 

The Super Snooper 

WB (Looney Tunes) 1 

Fair. Daffy Duck, as "Duck 

—Private Eye," goes off to i 

gate some strange goings-on 

J. Cleaver Axehandle estate i 

erly Weeds. Although unable 

anything on anybody, Daii] 

obtain a confession from a gifl 

lady duck, who admits thcj 

guilty of being cu-razy oboi 

Only mildly amusing. 

Images Me(iiaveles 

(Technicolor Art Short) 

A.F.E. Films II 

Very good. A distinctive a 

usual art short which gives fa 

ing closeups of the tiny colore 

trations in the religious and 

books of the middle ages. Wl 

original illustrations are little 

than a postage stamp, thej 

magnificent detail and, as 

here, they give a complete '' 

of the creation of the worif 

tiny drawings are exquisite e 

Technicolor photography show 

in all their perfection. Ideal 

house showings. A.F.E. is C 

Broadway, New York City. 

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Never Wave at a WAC 

POD STORY SYNOPSIS ON lACH PICTURI, SCI RIVIRSI SIDI 

F 

'°""" 

RKC Radio ( ) 87 Minutes R«L Ian. 16, '53 

Tho :;t.'ess is upon comedy, ranging Irom Iho aophisticalod 

to the slapetick in approach, and although there are occasional 

implausibilitiea in plot development they are more ° 

than offset by tho picture's high over-all entertainment 

quotient. Too, the feature literally overflows with stimulating 

exploitation suggestions, inasmuch as it deals (aa the title 

implies) with tho women's army co.'ps and much of the 

iootago was secured on location at the WAC training center 

in Fort Lee. Va. Merchandising campaigns drafted around 

this theme can be further bolstered, marqueewise, through 

the established drawing power of the throe toplining members 

of the cast, the thespian proceedings being dominated 

by Rosalind Russell. As produced for Independent Artists by 

Frederick Brisson. the film contains substantial production 

values and was skilfully directed by the veteran Norman 

Z. McLeod. 

Rosalind Russell, Paul Douglas, Mario Wilson, William Ching, 

Arleon Wholan. Leii Erickson. Hillary Brooke. 

llw 

The Member oi the Wedding F 

Oruu 

Columbia (- -) 92 Minulas B*L 

Hero la another downb«cit picture which conlronlj the 

exhibitor—ond tho film appraiser, incidentally—with a problem. 

There Is none who will gai:,.ijv •. rjr^-Ju ;•;..•• :! i~xrf\. 

lence from virtually every film: 

tho financial. But, unfortunate!/ 

it la impoaaible to predict widoapteaiJ pcoiita for the 

feature. Undoubtedly the offering will prosper in first runs, 

most eapecially whore appreciative patrona abound, and it 

posaibly can be built into a aatisfactory attraction elsewhArn 

through employment of smart exploilati 

stage-play source and the excellence c' 

acting is superb, with two of them doiir.:--./ q: At; ; ::./ 

nominations caliber, those by Ethel Waters and Julie H-j.'ri3 

The feature is mounted with all of the experlness expected 

from the Stanley Kramer trademark, while Fred Zinnemann's 

skilled direction vies with the dellneortiona lor honors. 

Ethel Waters. Julie Harris, Brandon De Wildo, Arthur Franz, 

Nancy Gates, William Hansen, James Edwardj. 

Tropic Zone F ml>or) 

Paramount (5211) 94 Min\)teB Rel. Ian. '53 

Producers Pine and Thomas, who have availed themselves 

of virtually every adventurous occupation as story sources 

lor the fast-moving action dramas for which they have 

become celebrated, this time turn for material -to the business 

of raising bananas. If the picture is a cut or two below 

their average it is because the screenplay is confused, 

stereotyped and spread too thin. Despite which, there is 

plenty of merchandisable material to aid showmen in turning 

the bananas into potatoes at the boxoffice. including 

the characteristically impressive P&T production values; a 

reasonably name-heavy cast; Technicolor photography; a 

few bright musical interludes contributed by Estelita; beautiful 

scenery and an interesting insight into the vagaries 

of operating a Latin American banana farm. Under the 

experienced direction of Lewis R. Foster, who also scripted, 

performanaces are generally acceptable. 

Ronald Reagan, Rhonda Fleming, Estelita, Noah Beery, Grant 

Withers, John Wengraf, Argentina Brunetti. 

The Pathfinder F ";;'-r:r 

Columbia (516) 78 Minulea BeL Ian. 'S3 

Using the French and Indian War as a backdrop, this 

employs the principal characters and the locale of the James 

Fenimore Cooper novel of the same name, but there the 

similarities cease. The gorgeous scenery of the Maiibu 

mountains filmed in Technicolor furnishes the film's greatest 

asset. The Indians in the cast, headed by Jay Silverheels, 

bring realism to the characters they portray. The Pathfinder of 

George Montgomery receives a considerable lift from the 

spirited leading lady he has been given in Helena Carter. 

As a French-speaking English girl who acts as his interjireter 

in the spying he does for the English against the French, 

she makes the admiration she arouses in all the male 

characters entirely believable. Sam Katzman has given the 

opus careful production and the director, Sidney Salkow, 

has kept things moving al a good pace. 

George Montgomery, Helena Carter, Jay Silverheels, Walter 

Kingsiord, Bruce Lester, Stephen Bekassy, Elena Verdugo. 

Torpedo Alley 

Allied ArtUts (3323) 84 Minutes Rel. Ian. 25, 1953 

On the heels of "Battle Zone" and "Flat Top," two recent 

entries dealing with various facets of the armed services, 

Allied Artists comes up with a third, this time concerning 

itself with the navy's submarine branch and the part played 

by the pig boats in World War II and the current conflict 

in Korea. For the most part the Lindsley Parsons production, 

filmed partly on location at the navy's submarine base 

in New London, Conn., is engrossing entertainment, its subject 

matter readily exploitable and its cast freighted with sufficiently 

weighty marquee names to exert boxoffice pull. 

The action sequences are well staged and graphically 

realistic, a factor which in the minds of most observer; will 

overshadow the rather contrived screenplay which was provided. 

The semblance of romantic conflict interwove.n in the 

plot suffers from inept dialog, but Lew Landers' experienced 

direction glosses over such v/eoknesses. 

Mark Stevens, Dorothy Malone, Bill Williams, Charles Winninger, 

Douglas Kennedy, James Millican, Bill Heiuy. 

Battles of Chief Pontiac 

Realort 74 Minutes Rel. 

F 

F 

Drama 

Considering its budgetary classification, this saga about 

the Indians of the colonial midwest is quite a parcel of 

motion picture. Where the more sensational type of exploitation 

is employed, the feature can top the program or may 

even go it alone. In more conventional situations, it will 

serve as the supporting booking. Through shrewd selection 

of cast and locations, and the adroit interpolation of impressive 

stock footage. Producers Herman Cohen and Irving 

Starr—who made the film for Jack Broder Productions 

endowed it with considerable scope and moments of spectacle. 

They were aided materially by a sound script, with ,^^^' 

a reasonably accurate historical background, and a sincere, 

hard-working cast. For best results, the offering should be 

sold as a historical drama rather than just another story about 

soldiers and redskins. Directed by Felix Feist. 

Lex Barker, Helen Westcott, Lon Chaney, Berry Eroeger, 

Roy Roberts, Larry Chance, Katharine Warren. 

143€ BOXOFFICE 

se. 

tn|il> 

The Man Behind the Gun F 

Dermithe is forced to act too eccentric and bizzare a? the 

unhealthy brother. The sets are magnificent and the score 

includes piano concertos by Bach and Vivaldi, as well as 

a new modern song, "Were You Smiling at Me?" Fine Arts 

is at 1501 Broadway, New York City. 

A 

Drama 

Nicole Stephane, Edouard Dermithe. Renee Cosima, Jacques 

Bernard. Melvyn Martin, Roger Galliard. Marie Cyliakus. 

December 20, 1952 1435

! uBiy 

i "-fiuitlie 

. . and 

i World 

. The 

. . When 

poison 

. . loan 

. . The 

. . And 

. . Blasting 

. . The 

. . Striking 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs 

THE STORY: "The Member oi the Wedding" (Col) 

lalie Harris, a lonely 12-year-old living in the deep south, 

•-; a dull, life, unhappy her only companion being Ethel 

warm-hearted Negro maid, and her little cousin, 

n De Wilde. When her brother, Arthur Franz, brings 

nis bride-to-be, Nancy Gates, Julie envisons a way out 

her difficulties: She'll go off with the newlyweds and, 

: 

:th them, live happily ever after. Ethel tries unavailingly 

save Iiilie from inevitable disappointment, but after the 

dding Arthur and Nancy go off alone and Julie, humiliated 

r.d hurl, runs away. Alter a sordid experience v/ith a 

unlcen soldier in a saloon, she returns home to find Branjn 

very ill. His subsequent death changes her, and with 

.pproaching adolescence she finds awareness ol the future's 

wonderful possibilities. 

CATCHLINES: 

Meet the Unforgettable 12-Year-Old . . . Who Wanted 

So Much to Stop Being Lonesome ... A Compelling, 

Tender Story ... A Smash Film Version of the Broadway 

Stage Success. 

r 

r|. 

THE STORY: "Never Wave at a WAC" (RKO) 

Rosalind Russell, a Washington society leader and daughter 

of a senator, is divorced from her husband, Paul Douglas. 

Learning that her current boy friend, William Ching, an 

army colonel, has been transferred to Paris, and that her 

best friend and social rival, Hillary Brooke, has secured 

a commission in the WACs, Rosalind instructs her father 

to get her a commission immediately. Meantime Marie 

Wilson, a burlesque queen, also decides to join. She and 

Rosalind meet at Fort Lee, Va., to undergo basic training. 

When things get too tough, Rosalind arranges to get released, 

since her commission never arrived. However, when a rtew 

truckload of WAC recruits rolls in, Rosahnd changes her 

mind, rejoins the service and plans a reconciliation—perhaps 

in Korea—with Douglas. 

CATCHLINES: 

. . It's Eyes Left for Rollicking Russell 

. . . The 

Here's a Whole Danged Regiment 

Rosalind 

Looking for Laughs? . . . 

of 'Em . 

. . And Eyes Right for Luscious Marie Wilson 

Wackiest WACs in History. 

THE STORY: "The Pathiinder" (Col) 

THE STORY: "Tropic Zone" (Para) 

George Montgomery, a white man raised by the Mohicans 

and revered by them, sides with the English against the 

French in their war to dominate the new continent in 1754. 

Posing as a scout for the French, he carries out espionage 

on their key fort, St. Vincente. He is aided by an English 

girl, Helena Carter, who acts as his interpreter and an 

Indian friend. Jay Silverheels. When they try to obtain the 

French defense plans they are discovered by Carter's 

ex-fiance who recognizes her as English and they are 

sentenced to be executed as spies. The English forces attack 

ne fort just in time to save the sweethearts. 

CATCHLINES: 

Rhonda Fleming operates a banana plantation in Puerto 

Barrancas, located in the heart of tropical Central America, 

where John Wengraf, the double-crossing tov/n boss and 

owner of the only export ship, crookedly controls the independent 

growers, backed by the town's commandant. Ronald 

Reagan and Noah Beery, soldiers of fortune, arrive in Puerto 

Barrancas, accompanied by Estelita, a dancer in love with 

Reagan. Wengraf hires Reagan to serve as foreman on 

Rhonda's plantation, but his real job is to disrupt the 

banana-growing operations which heretofore have been 

managed for her by Grant Withers. Instead, Reagan falls 

for Rhonda, unites the independent plantation owners in 

an all-out fight against Wengraf, cracks the crook-^-' 

monopoly and wins Rhonda's love. 

A Man a Woman—and a Wilderness to Win . 

. The 

Greatest Indian Fighter ol Them All Plainsman 

Indian Against 

Faces the Fury of the First Frontier . . . 

Indian White Against White. 

CATCHLINES: 

Get Set for a Hard-Hitting Heat Wave ... As Fists Fly 

and Romance Runs Riot ... In a Tropical Outpost Where 

a Man's Past Is Forgotten .'. 

. If He Can Stand and Deliver. 

THE STORY: 

"The Man Behind the Gun" (WB) 

THE STORY: "Torpedo Alley" (AA) 

Randolph Scott, an army major masquerading as a soldier 

of fortune, arrives in Los Angeles in the 1850s and learns 

that Lina Romay, singer in a gathering place for outlai*s 

and rebels, is the ringleader in a plan to seize southern 

California and make it a slave-owning empire. She offers 

Scott vast acreage if he will help, but upon learning his 

'rue identity tries unsuccessfully to have him killed. Subseluently 

Scott discovers that Roy Roberts, a state senator, 

..; the real leader of the rebels and leads a small army 

contingent in an attack upon Roberts' hideout. A running 

fight ensues, and Roberts, believing Lina has double-crossed 

:im, kills her. The rebels surrender after Scott subdues 

.•obert.'j in a hand-to-hand battle, and the conspiracy is 

ma.'-.hed 

CATCHLINES: 

Torn From History's Pages ... A Story of Los Angeles a 

Century Ago . the City of the Angels Was in Its 

Brawling Infancy ... A Nest of Intrigue . . . Romance 

Sin. 

Mark Stevens, a carrier pilot in World War II, is rescued 

at sea by a submarine after he freezes at the controls and 

crashes, killing his two crewmen. Brooding over his weakness, 

he is unsuccessful in civilian life after the wjt and 

re-enlists, this time applying for submarine duty. At the 

New London, Conn., training base he renews acquaintance 

with Douglas Kennedy, executive officer aboard the submarine 

which rescued him, and Kennedy's girl, Dorothy 

Malone, a navy nurse. Stevens and Dorothy fall in love. He 

and Kennedy are ordered to duty in Korea, where Stevens 

proves his heroism in a dangerous shore ass!,gnment. 

Wounded, he meets Dorothy aboard a hospital ship and 

they realize their love is the real thing. 

CATCHLINES: 

Down Periscope . Spine-Tingling Exploits of the 

USS Stingaree and Us Heroic Crew . Terror in 

Hostile Seas . Ashore Behind Enemy Lines 

in Korea. 

THE STORY: 

"The Strange Ones" (Fine Arts) 

Nicole Stephane and her brother, Edouard Dermithe, have 

•oen .sharing the same room and the same dream world 

irice they were children. Dermithe, hurt by a snowball, 

I i fo.-^cod to leave school and is nursed by his sister. When 

l!.' ].' mother dies, Nicole gels a job as a model and meets 

• Co-.ima, who is allowed to live with them. When 

'' 

marries a wealthy widower, who dies before the 

•noon, she is heir to a fortune and a huge house, 

thoy all live. The girl gradually breaks up a budding 

.'.o between Ronee and her brother. The heartbroken 

iTkr- 

; and dies and the sister goes mad 

irid kill!; H'liio and herself. 

CATCHLINES: 

' 

r>liango Story of a Brother and Sister Who Shared a 

" 

Write:! Hii! Fascinating Tale 

Most 

Cocleau, 

Unusual 

Author 

and 

of "Bcauiy and 

ni I 

I on Cocloau'a Celebrated Novel, "Lea Enfanta 

Story of 

and Memories. 

the Secret Room With Its Treasliftiii 

. 

^.v 

THE STORY: "Battles of Chief Pontiac" (Realart) 

While tensions mount on the frontier between the British 

and the Indians, Chief Pontiac (played by Lon Chaney) 

seeks to avert war. Lex Barker, a young ranger lieutenant, 

clashes with Berry Kroeger, commander of a detachment of 

Hessian mercenaries, who advocates violence to keep the 

redskins in their place. The tribes agree to fight for their 

land, and Barker, encountering a group of whites held by 

the Indians, goes with them to confront Pontiac, to whom 

he is a blood brother. While peace parleys are being 

planned, Kroeger incites full-scale war, and leads his troops 

into an Indian ambush. Kroeger is captured by Pontiac and 

subjected to the same tortures he had inflicted on the 

redskins. Peace agreements are drafted, and Barker plans 

marriage to Helen Westcott, one oi the prisoners he had 

rescued. 

CATCHLINES: 

Thrill to llie Story of an Exciting Chapter in Frontier 

History ... As Renegade Soldiers Goad Redskins to Savage 

Warfare 

. 

the Lives of Innocents Are Entrusted to 

the Hands of One Man 

t\ 

5::

. aUcago 

' 

;ikail.ibic 

> Imnrarice 

> n 

I 

Write 

| 

' 

I 

[ 

!'lES: ISc per word, minimum SI. SO, ca»h with copy. Four inasriions lor price ol three. 

SING DATE: Monday noon preceding publication date. Send copy and anawera lo 

•I Box Numbers lo BOXOFFICE, 825 Van BrunI Blvd.. Kannaii City 21. Mo. • 

mum 

HELP WANTED 

1 ui' r irort and ecnrrul theiri.in 

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and back it with this tabloidsize 

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IT'S INVADING Albany, Buffalo, Chicago, 

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'^'— 

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INVASii. 

ij.AlbtKTZlJGSMIlHandfv" 

-PEGGIE CASTLE -DAh 

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H : 

:tpi,u;d by ALFRED L GPSTN • AN AMERICAN PIC 

l 

SMITH! 

ION

Uxt rMton liclunt Jfuiuul 

7 

Jon. 1 — 

N«w 

RED 

flor't Day 

f

The Nev\^Year 

brings a 

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a screenful of 

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THIS IS 

BOX-OFFICE! 

It 

happens only occasionally that a picture comes to the screen so rich 

in all the values of audience appeal, story, performance, humor, action, 

heart-throb, background that one may truthfully say: "Everything clicked!" 

This is the story of a comic, once a Ziegfeld star, who is lifted from the 

low estate to which he has fallen by the faith and love of his 

young son. 

Red Skelton contributes to the Screen Hall of Fame a masterful performance, 

a role 

that ranges from hilarious to heart-breaking, a characterization 

which takes him from the category of screen comedian to actor 

extraordinary. And as though inspired by this history-making delineation, 

a youngster named Tim Considine delivers in his first screen appearance 

a job that will zoom him to fame and stardom. 

This picture truly has everything. It is a great show to see and to hear. It 

combines heart appeal with uproarious fun; it is a triumph of showmanship 

for showmen who know and understand that THIS IS BOX-OFFICE! 

(A date to remember. Brotherhood Week'i Silver Anniversary Feb. 15-22, 1953)

^1 

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iOiSDAY 

SPECIAL PRIDE WaRNER BrOS'.MPr

;! L Premiere, fox beverly. l. a. 

^ 

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DANNY 

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RAi DAVIS 4 

[ONARO SIN 

s mm 

1 

COLOR B-v 

[Jfl 

D] •# "••..is:,. 

r^"\ St:-. 

viuSiCAL NU*^BEnS 

STAGED AND DIRECTED 

BY LE ROY PRINZ 

MUSICAL DIRECTION 

BY RAY MElNOORF 

OiRCCTCD 

BY 

1 

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BOXOFFICE POWER 

Marilyn Monroe 

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and 

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a raging torrent of emotion that even nature can't control! 


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a magnetic fascination drawing a man to murder! 


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^ *-* - >^ ••*'*^k Ô^ Century-Fox presents 

— Color by / 

Joseph Gotten Jean Peters lecteolor 

-ih CAStY ADAMS • DINIS O'DLA • KICHAKU ALLAN • DON WILSON LURENE TUTTLE • RUSSELL COLLINS • WILL WRIGHT 

Produced by Directed by Wnllcn by 

MIESBMROT HENIirillimiy CHARIES mm\ IITER REISCN ., RICHARD BREEN 

HiVf 

fhe 

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\l NATIONAL FILM WEEKLY 

llMUitil In NInf Srclioii.ll Emiioni 

IBEN 

|itor-in-Chief 

SHLYEN 

and Publisher 

\tS M. JERAULD Editor 

THAN COHEN .. Execurive Editor 

;£ SHLYEN. .. .Monoging Editor 

N SPEAR Weitcrn Editor 

THATCHER. .Equipment Editor 

N G. TINSLEY. Advertising Mgr. 

'ubilsticd Every Soturdoy by 

ASSOCIATED PUBLICATIONS 

itlen Odicn: S'JS Vnn Itiiint Illtd . 

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20

I 

44 LEGISLATURES MEET IN '53; 

TAXES. CENSORSHIP TO FORB^ 

Industry May Take Up 

Fight to Repeal All 

State Censoring 

NEW YORK—What will happen In connection 

with censorship and taxes are current 

topics of speculation among exhibitors 

as opening dates for 44 legislatures approach. 

Forty-two are scheduled to open 

in January; one—Florida—in April and 

two—Alabama and Louisiana—in May. 

The states that wUl not meet in 1953. unless 

special sessions are called, are Kentucky, 

Louisiana. Mississippi and Virginia. Only 

one of these—Virginia—has state censorship. 

The cerisoring states are Pennsylvania, Massachu.setls 

(Sunday only), Kansas, Ohio and 

New York. 

Reports have circulated that censorship 

repeal bills will be introduced in Maryland, 

Ohio, Kansas, Pennsylvania and New York 

with indirect MPAA support, but official 

confirmation is lacking. 

DIFFER IN MARYLAND 

Since the Supreme Court decisions in the 

Gelling and Miracle cases, the attorney general 

of Maryland has expressed the opinion 

that present censorship laws there are void, 

but the chief censor, Sydney Traub, has indicated 

that he will fight for continuance. 

Some action by the legislatures is expected. 

In Massachusetts, where the department of 

public safety censors films for Sunday showings—which 

is equivalent to seven-day-aweek 

censorship—there has been practically 

no discussion of the po.ssibility of seeking repeal 

among exhibitors. 

In Ohio an analogous situation prevails. 

The chief censor. Dr. Clyde Hissong, is definitely 

on the defensive. A test case started 

by the Motion Picture Ass'n of America some 

months ago resulted in a stalemate. The Ohio 

law requires that failure to comply with the 

censors ruling is a misdemeanor to be handled 

by magistrates courts which have only local 

jurl.sdiction. 

A battery of lawyers challenged the censors 

Theatre TV Wrestling 

May Get Colorado Tax 

DENVER—Plans are being laid to present 

a bin to the Colorado legislature, 

meeting next month, to tax closed circuit 

large-screen television of wrestling 

matches and prize fights. At present only 

the Paramount In Denver Ls equipped to 

show .such events. Eddie Bohn, chairman 

of the state boxing and wrestling commission, 

wants the state tax to be 5 per cent, 

the same as now levied on live events. 

Bohn is afraid that with television of 

those sporting events in any number, 

the actual events might pa.ss out of the 

picture, at lea.st locally, and If such should 

be the case, the boiird would have no 

funds to keep Itself going. 

Chicago Censorship 

Taken Into Court 

CHICAGO—The Chicago Chapter of 

the American Civil Liberties Union, filed 

suit in circuit court December 23, asking 

that Chicago's motion picture censorship 

ordinance be held unconstitutional. 

The suit results from a ban on the 

showing in Chicago of "The Miracle," an 

Italian film. Police Commissioner O'Connor, 

on recommendation of the police censor 

board, banned the film on the ground 

it was immoral and held religion up to 

ridicule. Mayor Martin Kennelly, on an 

appeal, upheld O'Connor, but on the 

ground the film was immoral and obscene. 

The plaintiffs contended city authorities 

have the right to act after an improper 

motion picture has been shown, 

but that censorship prior to public showing 

is a violation of constitutional guarantees 

of freedom of speech and of the 

press. 

Signers of the complaint were Dean 

Arthur Cushman McGiffert, head of the 

Chicago Theological Seminary, as chairman 

of the Chicago division of the 

ACLU, and Attorney Charles Liebman. 

acting as an individual. Liebman holds 

the rights to exhibit and distribute the 

film in Chicago territory. 

power to regulate the content of newsreels on 

the ground that the reels were entitled to 

freedom of the press. Martin G. Smith consented 

to be the central figure in the test 

case. He showed a newsreel without the censors 

license and was arrested. 

Smith won when the local coiu-t ruled the 

censors were acting beyond their powers, and 

it was thought that the groundwork for 

higher court rulings had been laid. After 

some delay the attorney general refused to 

take an appeal and this left the ruling 

applicable only to Toledo. 

There was some talk among Ohio exhibitors 

of refusing to pay the censors fees and thus 

precipitating t6sts in other municipalities, but 

nothing came of it. They have been paying 

under protest since then, a technicality that 

may enable them to collect if some other court 

nues on the problem. 

Dr. Hissong has been voluble in defense 

of censorship since the Toledo incident, but 

both the MPAA and the Independent Exhibitors 

Ass'n of Ohio have been silent since that 

time. There would be no surprise if the 

problem should reach the legislature in the 

form of an amendment to the present cen- 

.sorship law. 

Some exhibitors favor it, and some don't, 

the latter basing their objection on the theory 

that if the $3,000,000 annual income from 

censorship which is now used for school purposes 

Is cut off, the legislature might think of 

some other way for making up the lost 

revenue. 

In New York the chief defender of censorship 

is Charles A. Brind jr., counsel to thl 

New York state education department, whic 

has jurisdiction over censorship. He has mad 

a number of speeches declaring that if stat 

statutes governing censorship are outlawet 

he would advocate the licensing of theatre 

Under his plan, theatres would be licensed i 

a manner similar to pharmacies and liquc 

stores, and any theatre showing a film ths 

violated the state code would have its licens 

revoked. 

Some of the exhibitor groups are in favc 

of staying away from the legislatiu'e excepi 

as it may become necessary to battle any nc 

tax plans. 

New York City is making desperate effoii 

to increase its revenues and some upstati 

cities are in the same predicament. 

This also is the situation in many oth« 

cities in many other states where exhibit*' 

groups are watching the development closely 

without being able to predict what wi 

happen. 

Spyros Skouras Back 

From His World Tour 

NEW YORK—Spyros P. Skouras, presider 

of 20th Century-Fox, ended a three-mont 

round-the-world film survey Wednesday (24 

when he returned from Europe by plane. H 

had left here early in October, going first t 

the far east, where he visited Honolulu, Ms 

nila, Tokyo, Hong Kong, Bangkok, Djakarta 

I jiibitoi 

Hi 

:Enili 

Liiiciissio 

In and 

cent in 

Ik 

sat tie I 

Bur Sm( 

local business situation and met with Indus laliiytesta 

tryites on coming 20th Century-Fox produc sliediiledft: 

He also promoted better relationships be 

tween the U.S. and foreign film industries 

infe 

;ci 

poii 

Sintt 

tnce. 

ate 

arefiHiiilr 

m Mfli 

liiiu. 

USEJlSI 

MdEi t 

ilites, 

and 

hav 

|M-a bo 

tlie 

Natii 

rmd i 

M by dii 

•ii it M 

Australia, New Zealand and India. He £JsBi4iiteven 

visited the Korean fighting front. 

aoD. Ort 

In Europe, Skouras visited Greece, 

Ki to ckai 

native country, Italy, Germany, England 

Switzerland. At all stopovers he surveyed thKiitiJlieii 

Plans Congressional Bill 

To Cut Theatre Taxes 

WASHINGTON—A bUl to reduce admissio 

iion 

i^ly in fi 

j renials- 

over 

IK OS TBI 

Mceshve 

tyWd 

taxes to 10 per cent, to exempt admissioi *tot circle 

under 60 cents and to bring excise taxe.'^ ger isfd to arbjt 

erally down to 1939 rate levels will be intn 

duced m Congress shortly after opening i 

the 1953 session by Rep. John D. Dingell (I 

Mich.), it was learned on Friday (19K 

Dingell said that under the terms of h 

bill some excises would be repealed entire.| 

and some reduced. He predicted strong COI 

gressional support for his bill. 

U.S. Industry Investments 

Abroad Total 111 Million 

WASHINGTON—American investments 

overseas motion pictiu-es reached $111,600,01 

in 1950, according to the Department of Con 

merce on Tuesday (23t. Slightly over ha 

$56,400,000, was invested in western Europ 

$22,900,000 was invested in Canada; $16,400,0' 

in Latin-America; and $15,500,000 in oth 

nations around the world. 

ilie 

-'Sbiitorsari 

* to an i 

iw special 

n 

»d to liav 

"special 

"' 

rental 

rifeiJbcKly 

!'»' of 

He e 

""or itii. 

f'Wtivebiii 

'•aent 

5 dea 

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^teinsar. 

BOXOFFICE :: December 27, 19." lOfFJCE

. 

. competitive 

^ 

it 

^.|| 

REVIVE HOPE FOR ARBITRATION; 

AWAIT NEW MOVE BY JOHNSTON 

Exhibitor - 

Distributor Talks 

Demc^trate strong Desire 

^jy |sJq^ 

-« î*- ^q '

PuUe SmU To Release 33 in January\ 

Jackson Park, Towne Theatres 

Must Bid for Pictures 

Tliree-jiidge coui-t in Chicago rules these 

theatres which have been getting films on 

flat rental as result of two famous antitrust 

precedents must now submit bids; another 

appeal likely. 

* 

One-Third to Be in Color 

By FRANK LEYENDECKER 

NEW YORK—Thirty-three features, including 

two reissues, more than have been 

released in any month of the 1952-53 sea- 

.son to date, will be available to exhibitors 

for 

Bankers Trust Limits Film 

January 1953. This is the same number 

as was released January 1952, when 

Loans to Hali Budgets 

the release lists included more westerns 

Bars financing for single pictures; prefers and program pictures. 

Exactly one-third of the 31 new pictures 

groups of three, with one being used as 

for 

collateral for another; limit on single transactions 

to be $300,000. 

January 1953 will be in color, compared to 

only seven in color out of the 33 released in 

January 1952. Nine of the new pictures will 

« 

be iJi Technicolor and one each in Warner- 

New Technical Developments 

Color and Trucolor. 

To Boost Grosses: Skouras 

THE SUBJECTS IN COLOR 

National Theatres president says Cinerama, 

The Technicolor pictures for January will 

Eidophor, three-dimensional films to bring 

include four musicals, "Road to Bali," "Meet 

new era in motion picture exhibition; says 

Me at the Fair," "I Don't Care Girl" and 

he is filled with optimism over outlook. 

"April in Paris," and five in the adventure 

category, "Redhead From Wyoming," "Tropic 

UA May Finance As Well As 

Zone," "The Man Behind the Gun," "The 

Pathfinder" and "The Lawless Breed." "Ride 

Distribute Films for TV 

the Man Down" is an adventure film in Trucolor 

and "Stop, You're Killing Me" is a 

Expansion into producing end of business 

on ownership sharing basis under consideration, 

it becomes known shortly after Para- 

comedy with music in WarnerColor. 

The other important dramas are among the 

mount announcement it is about to start; 

most important for the season and will include: 

"My Cousin Rachel," "The Bad and 

Universal curtailing TV shorts. 

the Beautiful," "Ruby Gentry," "Above and 

C. J. TevUn Returns to RKO 

Beyond," "Thunder in the East," "Angel Pace," 

"Kansas City Confidential." "I'll Get You," 

As Studio Operations Chief 

"Torpedo Alley," "The Desperate Search" and 

Held po.st prior to Howard Hughes' disposition, 

last September, of his controlling Wave at a WAC" and "No Time for Flowers" 

"Guerrilla Girl." "The Four Poster," "Never 

interest in the company to a syndicate are comedies and "Luxury Girls," "Star of 

headed by Ralph Stolkin. 

Texas," "Timber Wolf," "Winning of the 

* 

West" and "Marshal of Cedar Rock" are in 

Adolph Zukor Birthday Fete 

the action-programmer or western category. 

Nine major companies will have three releases 

each for January, the best showing to 

Switched to the Palladium 

Previously planned at Hotel Ambassador; date for the season. Broken down by companies, 

the January 1953 releases will be: 

date is still January 7; other Zukor celebrations 

in Dallas February 6, New York 

March 

ALLIED 

4, Mexico City March 21 and 

ARTISTS—"Torpedo AUey," starring 

Toronto, 

.sometime in March. 

Mark Stevens, Dorothy Malone, Charles 

> 

Winninger and Bill Williams; "Star of Texas," 

.starring Wayne Morris with Lyle Talbot and 

Plan Three-Dimension Films 

Rick Vallin, and "Timber Wolf," starring 

For 

Kirby 

1 1 Evergreen 

Grant and Chinook. 

Houses 

Frank L. Newman sr., president of the THREE FROM COLUMBIA 

northwest circuit, reports that that one of its 

COLUMBIA—"The Four Poster," a Stanley 

three Seattle theatres will be equipped early Kramer production, starring Rex Harrison 

next year for Natural Vision; also to be in and Lilli Palmer; "The Pathfinder," in Technicolor, 

stai-ring George Montgomery and 

ten other area cities. 

* 

Helena Carter with Elena Verdugo, and "Winning 

of the West," a Gene Autry western with 

Supreme Court Turns Down 

Smiley Burnette. 

Utah Film Carrier Case 

LIPPERT—"I'll 

Reject.'! attempt 

Get You," starring 

by Wycoff 

George 

Co., Inc. to 

Raft with Sally 

bar the Utah 

Gray. 

Public Service Commission 

from regulating its business on grounds METRO-GOLDWYN-MAYER— "Above and 

carrier started suit before Its business really Beyond," starring Robert Taylor and Eleanor 

was threatened with regulation. 

Parker with James Whitmore; "The Bad and 

the Beautiful," starring Lana Turner, Kirk 

Douglas, Dick Powell, 

Canada 

Walter Pidgeon, 

Spent 

Gloria 

$108,207,000 

Grahame, Barry Sullivan and Gilbert Roland, 

On Films Last Year; Up 15% 

and "The Desperate Search," starring Howard 

Nuinlji T ol paid iulinlsslons Increased three 

Keel and Jane Greer with Keenan Wynn and 

per cent of 239,132,000 from 231,747,000, with 

Patricia Medina; "The Clown," starring Red 

the per capita expenditure rising Skelton 

to 

and $7,72 

Jane Greer with Tim Considine. 

from $7.12, the Canadian government reports. 

color, staiTing Bob Hope, Bing Crosby anJ 

Dorothy Lamour; "Tropic Zone," in Technil 

color, starring Ronald Reagan, RhondJ 

Fleming and Estelita with Noah Beery, ami 

"Thunder in the East." starring Alan Ladcj 

Deborah Kerr, Charles Boyer and Corinnf 

Calvet. 

RKO — "Androcles and the Lion." a Gabriel 

Pascal production, starring Jean Simmonfl 

Victor Mature, Maurice Evans, Robert Newl 

lOn and Alan Young with Elsa Lanchesterl 

"Never Wave at a WAC." starring RosalinJ 

Russell, Paul Douglas and Marie Wilson witll 

Hillary Brooke, Arleen Whelan and Lief Erxkl 

son. and "No Time for Flowers," produced ii| 

Austria, starring Viveca Lindfors and Pau 

Christian. 

REPUBLIC—"Ride the Man Down," in Trul 

color, star-ring Brian Donlevy. Ella Rainel 

and Forrest Tucker, and "Marshal of Cedal 

Rock." an Allan "Rocky" Lane western. 

TWENTIETH CENTURY-FOX—"I DonI 

Care Girl," in Technicolor, starring Mitil 

Gaynor and David Wayne with Oscar Levant! 

"My Cousin Rachel," starring Olivia Del 

Havilland and Richard Burton with Audrel 

Dalton, Ronald Squire and John Sutton| 

"Ruby Gentry," starring Jennifer Jone 

Charlton Heston and Karl Maiden, and twl 

reissues, "The Gunfighter," starring Gregorl 

Peck with Jean Parker and Helen WestcotI 

and "Yellow Sky," starring Gregory Peck an| 

Anne Baxter. 

UNITED ARTISTS LISTS TRIO 

UNITED AP.TISTS—"Kansas City Confi 

dential." an Edward Small production, star 

ring John Payne and Coleen Gray with Pres 

ton Foster; "Guerrilla Girl," starring Helmv 

Dantine with Mariana, and "Luxury Girls, 

with Susan Stephen and Lawreiice Ward. 

UNIVERSAL - INTERNATIONAL — "T h 

Redhead From Wyoming," in Technicoloi 

starring Maureen O'Hara and Alex Nicol wit( 

Hugh O'Brian; "Meet Me at the Fair," ii 

Technicolor, starring Dan Dailey and Dian 

Lynn with Carole Matthews and Chet AUeii 

and "The Lawless Breed," in Technicoloi 

starring Rock Hudson, Julia Adams and Mar 

Castle. 

WARNER BROS.—"April in Paris," I 

Teclinicolor, starring Doris Day and Ray Bol 

ger with Claude Dauphin; "The Man BehinI 

the Gun," in Technicolor, starring Randolp 

Scott and Patrice Wymore with Lina Romal 

and Philip Carey, and "Stop. You're Killin| 

Me," in WarnerColor, starring Broderic 

Crawford and Claiie Ti-evor with Virginll 

Gibson and Bill Hayes. 

RKO Re-Elects I. M. Walkei| 

NEW YORK— J. Miller Walker has bee 

elected vice-president, general counsel an| 

'. 

secretary of RKO Pictures Corp.. positions 

held before the Ralph Stolkin group tool 

over Howard Hughes controlling interest. H| 

lias been with the company 22 years. 

Walker also is a member of tlie board madl 

up of Howard Hughes, chairman, and Noal 

PARAMOUNT— "Road to Bali,' in Techni- 

Dietrich, A. D. Simpson and Edward C| 

Burke jr. 


THE YEAR OF PARAMOUNT'S NEW CONCEPT 

SUPER-HITS 

TO RESTORE HIGHEST ATTENDANCE LEVELS 

Examine Paramount s 

o^-V 

product for the next 

6 months and its big 

ones to follow.

I 

A NEW CONC EPT^ OF 

••^S' Every picture presented in 53 i|' 

fleets Paramount's intention to maid 

only top-quality attractions, the ai 

vantage of which is proved by Cecil 

f 

•'soon 

bosin 

VO BAIil 

nCHHICOIOR 

BING 

is"^: 

starring 

DOROTHr 

lAMOUR 

Produced by HARRY TUGEND- Directed by HAL WALKER 

Screenplay by FRANK BUTLER, HAL KANTER and WILLIAM MORROW 

New Songs-Lyrics by JOHNNY BURKE- Music by lAMES VAN HEUSEN 

Cecil B.DeMille's 

JTME 

(4£3 

starring 

BEITimUCnilESl 

HENRY WIlCOXONintBETTGER 

UWRENCE TIERNEY EMMETT KEllY 

• 

CUCCIOLA ANTOINETTE CONCELIO 

''•'•^ 

Produced and Directed by CECIL B. OeMILLE • Produced with tl)e 

cooperation of Ringling Bros. Barnum & 

J 

Bailey Circus • Screenplay 

by Fredric M. Frank. Barre Lyndon and Theodore St John • Story by 

Fredric M. Frank, Theodore St. John and Frank Cavett

),Mille's "The Cireatest Show On 

fh," soon entering its second year of 

nrd business. In addition to extra 

hy-and-star values, an all-time high 

percentage of these productions will 

be 

made in color byTechnicolor. Paramount 

leads the industry in meeting the needs 

of present-day boxoffice demands. 

i 

BURT 

LANCASTER 

SHIRLEY 

BOOTH 

N 

I 

Hal Wants' 

PRODUCTION 

:;ome Back, 

ittle Sheba 

with 

RICHARD JAECKEL 

DEAH JERRY 

MmMw$ 

with 

EDOIE MAYEHOFF • POLLY BERGEN 

Directed by Screenplay by 

NORMAN lAUROG -FREO F. 

FINKLEHOFFE m MARIIN RACKIN 

Additional Dialogue by ELWOOO ULLMAN 'From a story by 

FRED F. FINKLEHOFFE and SID SILVERS

0^^g 

A NEW CONCEPT OF 

A 

'" 

fresh and sure-fire planned 

.^.rr.f^ry.^ 

pr(ff ^^ 

gram adding new names to Paramount'; 

. \. 

long list of ticket-selling stars is no 

in operation for 53. Many of theit j- 

-^ 

fHVNDER 

^ ^\A 

m^ 

"^ 

• 

^rc 

ALAN 

CHARLES 

starring 

DEBORAH 

CORINNi 

Produced by EVERETT RISKIN 

Directed by CHARLES VI DOR • Screenplay by JO SWERL 

Adaptation by 

GEORGE TABORI and FREDERICK HAZLITT BRENNAN 

From the novel 

by Alan Moorehead 

j 

I 

«-", 

vt 

4 

SitiGiNG 

Color by 

_ 

TBCUNICOIOR. 

starring 

hm mm mmm\ 

mm mtwm 

Willi 

BOB WILLIAMS • TOM MORTON • FRED CLARK 

JOHN ARCHER and RED DUST 

r^rofjuced by IRVING ASHER • Directed by NORMAN TAUROG 

^ 

''x'-penplay ' lAM 

O'BRIEN 

iiastof ' .''lul Hervey Fox 

ik^

)ie to the screen widely publicised 

other fields: Rosemary Clooney, 

drey Hepburn, Anna Maria 

jcrghetti, Yul Brynner. Thus they 

are immediate marquee assets, ready to 

assume the stature which Paramount 

has recently î\en personalities like 

Martin and Lewis.and Charlton Heston. 

HUK 

Color by 

TECHNICOLOR 

starring 

RAY MILLAND 

ARLENE DAHL 

WENDELL COREY 

with 

PATRIC KNOWLES • LAURA ELLIOT 

Directed ancJ Written for the Screen by 

LEWIS R. FOSTER 

From a novel by Max Murray 

Produced by 

WILLIAM H. PINE and WILLIAM C. THOMAS 

COLOR By 

TECHNICOLOR 

Starring 

««HI 

with 

NOAH BEERY -GRANT WITHERS 

the Screen and Directed by LlWIS R. FOSTER 

• 

Based on a novel by Tom Gill 

IProduced by William H. Pine and William C.Thomas

A NtW CONCEPT OF 

Paramount's forward drive tlliaiislii 

recapture maximum boxoffice attenc^jttractii 

ance has rejected all old, tired pre-sellin^jimui 

methods. New, aggressive ideas iiLn s' 


RHONDA FLGMINO 

JAN STERUNO 

FORREST TUCKER 

m 

EXPRESS 

BOB HOPi; 

ICKIIY 

ROOMEY 

MARILYN MAXWELL 

OFF 

USVIITS 

co-starring 

EDDIE MAYEHOFF 

with STANLEY CLEMENTS 

JACK DEMPSEY • 

MARVIN MILLER 

Produced by 

HARRY TUGEND • 

Directed by 

GEORGE MARSHALL 

Story and Screenplay by 

HAI 

KANT'"R and JACK SHER 

m 

Color liy 

TECBNICOLOn 

Directed by JERRY HOPPER 

Screenplay by CHARLES MARQUIS WARREN 

Story by Frank Gruber 

Produced by NAT HOLT

[(vvmanship meet the challenge of 

(1 attraction. Amplifying the means 

jcommunication to the puhlic 

been successfully achieved by 

Paramount for 53 -and this pioneering 

in new interest-compelling devices will 

continue as a primary means of extending 

the film audience 

PLEASURE 

ISLANP 

Color by 

lECmcOLOR 

l£0 GM^DOH TAVLOR 

wiikSENe BARRY- EISA WNCHESTER 

and inTroduc'ing 

DOROTH/ , AUDREY, JOM 

BROMILEY OALW Et/IM 

Produced by PAUL JONES 

Directed by F. HUGH HERBERT and ALVIN GANZER 

Screenplay by F. HUGH HERBERT 

Based on the novel by William Maier 

I HE WAR 

OF mil 

WORLDS 

Color by 

TECHNICOLOR 

Produced by GEORGE PAL 

Directed by BYRON HASKIN 

Screenplay by BARRE LYNDON 

Based on the novel by 

H. G. WELLS

:|C- 

IN ADDITION THESE SUPER'HITS 

ARE YOUR PARAMOUNT FUTURE FOR 

ROMAN HOLIDAY 

A William Wvler Production 

Gregor\' Peck, Audre\' Hepburn, 

Eddie Albert. 

ARROWHEAD 

Charlton Heston, Mary Sinclair, 

Jack Palance, Michael Keith. 

Produced by Nat Holt 

Color by Fechnicolor. 

SHANE 

A George Stevens Production. 

Alan Ladd, Jean Arthur, Van Heflin, 

Brandon de Wilde. 

Color b\' Technicolor. 

STALAG 17 

Produced by Hilly Wilder 

William Holden, Don Taylor, Otto Premmgei. 

1' rom the Mroadway stage success. 

LITTLE BOY LOST 

A Perlberg-Seaton I'lodiution 

Ring Ci()sl)\-, Claude Dauphin. 

SCARED STIFF 

A Hal Wallis Production. 

Dean Martin and Jerry Lewis, 

Lizabeth Scott, Carmen Miranda. 

HOUDINI 

Tony Curtis, Janet Leigh 

Produced by George Pal 

Color b\' Technicolor 

FOREVER FEMALE 

Ginger Rogers, William Holden, 

Paul Douglas, Par Crowley. 

Produced by Pat Duggan 

HERE COME THE GIRLS 

Bob Hope, Arlenc Dahl, 

Rosemary Clooney, Tony Nhirtin. 

Produced by Paul Jones. 

Color by Technicolor. 

THE CONQUERORS 

John Payne, C\)leen Grey, 

Jan Sterling, Lyle Bettger. 

Produced by Pine and Ihomas. 

Color b\' Technicolor. 

AND LEADING SUPER-HITS TO COME 

Irving Berlin's 

WHITE CHRISTMAS 

Bing Crosby- Fred Astaire - Rosemary Clooney

Newsreel Is 

Missed When You Drop It 

Eric Johnston Says Elimination of News Can Be a Factor in Patronage Slump 

By ERIC JOHNSTON 

President, Motion Picture Ass'n 

WASHINGTON- Wf hiul somo people over 

to the house the other iilKht and after some 

talk 1)11 the state of the iiuMon, the conversalloii 

veered—as I expected II would to the 

motion picture business. 

"You people are turning out some pretty 

good pictures." one of my guests observed. 

"But you continue to clutter up your shows 

With second features. And you're making a 

mistake by cutting out the newsreels." 

1 went along with my giiest on the double 

bills and explained in some detail why a lot 

of exhibitors felt they needed them. 

USED IN 83% OF TIIF.ATRKS 

Then we turned to the newsreel— the newsreel 

my guest couldn't find. I pointed out 

quickly that 83 per cent of the theatres in 

the country recognize the value of newsreels, 

show the newsreels and wouldn't do without 

them. 

I wanted to know more of this man's reitlon 

to the newsreel—and his reaction to 

ng it. 

My friend lives in a suburban, one-theare 

community. He and his wife patronize 

e theatre whenever a good picture comes 

long—and that, in recent months, has 

iveraged about once every three or four weeks. 

Last summer the theatre dropped the news- 

Is. Since then, my guest and his wife stew 

'er its absence whenever they go to that 

leatre. They miss it. They think they're 

ig cheated. They want it back. 

They still go to the movie house to catch 

e better films, he -said, "but some of our 

fthusiasm was chipped off when they tossed 

lUt the newsreel." 

An hour later, after the guests left, I found 

lyself plunk in the middle of a flash-back to 

le newsreel conversation. 

I wondered how many other movie fans 

round the country felt cheated when they 

iscovered the newsreel was dumped. The 

'urvey made on fan preferences for the 

ewsreel on movie programs showed nine out 

f every ten fans liked them and wanted them. 

lAY BE A DETERRENT 

I 

wondered how many thousands of potenal 

moviegoers wavering over a nocturnal deision 

to go to the movies, are dissuaded by 

Mine newsreel that i.sn't there. The newsreel 

• the shortest item on a theatre bill and the 

ast expensive, but it's long on value and 

nportance. It's weighty enough to tip the 

ales of decision one way or the other for a 

it of people. 

I wondered what impels an exhibitor, in 

lese days of the vanishing SRO sign, to 

.link that the newsreel is expendable. But 

•HI hu don't woo movie fans by taking away 

)mething that 90 per cent of them like and 

ant. 

I thought of the pale reasons some of the 

Khibitors give for abolishing the newsreels. 

M"We have to cut down expenses. So we'll 

lit out the newsreel. The fans won't miss it." 

iThat's penny - wise - and - pound - foolish 

înking. You eliminate the newsreel and you 

^^Ko eliminate customers who'll settle for their 

^^Bwsreel needs and eventually all of their 

t)XOFFICE December 27, 1952 

ERIC JOHNSTON 

visual ent-ertainment needs on another medium. 

But they still prefer the movie newsreel. 

And they want it. If you don't believe 

they do. make this simple test. Pa.ss out questionnaires 

all of next week at your theatre 

and ask them. The odds are ten-to-one you'll 

restore the newsreel in a hurry. 

"Why book the newsreel when people get it 

on television—and faster?" 

TV CAN'T MATCH QUALITY 

Surely TV gets the news faster. But what 

kind of news? There's a whale of a lot of difference 

between the news that comes through 

on the cathode tube and the news that's presented 

on your large-size screen. And it's 

much more than just the size and the clarity 

of the image. You consistently get top-notch 

production quality and expert editorial treatment 

in the movie newsreel which the TV 

people, with rare exceptions, can't possibly 

provide. 

Take a close look at the make-up and quality 

of news presentation that comes through 

on your TV set for a few nights. Then stack 

it up against your movie newsreel. The contrast, 

if you haven't discovered it by now, is 

startling. And your fans—your TV set-owning 

fan.s—know it. 

The argument that the theatre's news is 

old hat by the time it reaches the screen is 

pretty flimsy. TV newscasts are no competition 

to movie newsreels. No more than daily 

newspapers are competition for weeklies like 

Time magazine and Newsweek. The fact that 

the newspapers report the news hot off the 

wire hasn't made a dent in the enormous circulations 

and readership of the new-s weeklies. 

Nor have the daily TV newscasts dented the 

popularity and preference for the theatrical 

newsreel. 

In the quiet of the night, I wondered how 

many exhibitors ever really considered the 

broader plus-values of newsreels—that to untold 

millions they bring knowledge and information 

and pleasure: that they stimulate 

interest in the day-to-day events that make 

up the liLstory ol uur tunc, thai they perform 

a prlccle.s.s .service to the people of our 

nation through their support of humanitarian, 

civic and charitable cause.s; that they rank 

second to none as a medium for acqualntlnt; 

peoples the world over with the Ideals and 

concepts of democracy. 

Big talk? Sure It's big talk—but It actuaUy 

understates what the newsreel means to the 

Industry, to the nation and to our government. 

WILL SEEK REEL ELSEWHERE 

Movie funs may not holler or scream when 

the newsreel Ls yanked. They don't sign 

petitions to have it restored. Many of them 

will Just .seek out houses that do show newsreels. 

Others, sooner or later, will adjust 

them.selves to catching the news m their living 

room. 

There used to be a time when fans accepted 

what you offered them—when the exhibitor 

could afford to .say "like It or lump It." Those 

days are gone. The cinematic fare you serve 

is less tempting, less zestful without the sidedish. 

If the big problem today is to hold and build 

our audiences, then good programming 

balanced programming— is one of the .solutions. 

Programs are not at their best, programs 

cannot be balanced, without the newsreel. 

I slipped into my pajamas and snapped off 

the light. Before dozing off I recalled the 

w'ords of a Times Square exhibitor who 

brought newsreels back to his theatre after 

experimenting for a year without them. 

"Take away the newsreel from a movie 

program." he said, "and you commit larceny 

on your fans and a disservice to your community." 

Feldmon Is Distribution 

Chairman for the MPAA 

NEW YORK—C. J. Feldman, general sales 

manager of Universal Pictures, has been 

named chairman of the distributors' committee 

of the Motion Picture Ass'n. He succeeds 

A. W. Schwalberg, president of Paramount 

Film Distributing Corp. 

Schwalberg was host at a dinner honoring 

the sales executives of the companies. 

Those present, in addition to Schwalberg 

and Feldman, were: Al Lichtman. William C. 

Gehring. Charles M. Reagan, Maurice Goldstein. 

William J. Heineman, Bernard G. 

Kranze, George F. Dembow. Ralph D. Hetzel. 

Ned E. Depinet. Robert Mochrie, Martin 

Quigley, John J. O'Connor. E. K. (Ted) 

O'Shea and Monroe Goodman. 

Three-Dimension Feature 

To Be Made by Warners 

HOLLYWOOD — Report,-; that Warner 

Bros, was preparing to jump aboard the 

three-dimension bandwagon were confirmed 

with disclosure that the company has inked 

a commitment with M. L. Gunzburg's Natural 

Vision Corp. for the making of a threedimension 

feature, to be photographed in 

WarnerColor. A mid-January start is planned 

for the as-yet-untitled project. 

19

1 

UNT'S START-ln 

First thing in '53, gi el 

isk any of the 350 lito 

playing the Special Ne ar's 

DEAN MARTINI. 

inHALWALP 

it's the boys' biggest one yrm 

get right on this great grosow 

DEAN MARTIN and JERRY LEÎ 

Co-starring Marion IMarshailti; J 

^' •-ted by Norman Taurog • Screenplay by Fred F. Finll^. 

Trom a 

story b k 

*

1 ,-*' 

INEW-YEAR-RIGHT TIP 

I 

le facts and figures 

D bitors — nationwide — 

^Mie*tcutd Svc*it^ 

Arbitration 

ARBITRATION discussions have passed 

the quibbling and maneuvering stage and 

have reached the point where both exhibitors 

and distributors are being asked: 

"What will you take?" 

It can't be all or nothing for both sides. 

Eric Johnston went to work on the situation 

a day or two after he returned from 

South America and had his first talk with 

exhibitor leaders Piiday il2i. He met the 

distribution heads of the majors Thursday 

(181. 

Both sides have had a chance to study 

the two drafts of an arbitration plan now 

extant as a result of eight months of discussion. 

The meetings are completely informal 

and the participants have not been 

through a series of wêaring crises that the 

negotiators endured in making the progress 

that has been achieved to date. 

Final decisions on how far the distributors 

are willing to go probably will be made 

by company heads between now and the 

January meeting of the National Allied 

board of directors. If the Allied leaders decide 

they want to resume talks at that time, 

there will be renewed hope for an arbitration 

system; if they decide against resumption, 

the chances for any arbitration that 

will get at the root of current problems 

will be extremely dim for the foreseeable 

future. 

A united industry front might make an 

impression on the new Department of Justice 

setup that will take over January 20, 

but a divided front will not get very far 

for a long time. 

Several months may elapse even after an 

agreement on arbitration details has been 

reached, because there will still remain the 

problems of financing and the ironing out 

of organization details. 

RCA Reports on Opera 

^PTER assembling exhibitor comments on 

both the James Lees & Sons morning 

TV se.ssions in theatres and the reception 

of the Metropolitan Opera broadcast of 

"Carmen," J. P. O'Brien, manager of the 

theatre, sound and visual equipment sales 

of RCA Victor, predicted an upsurge of installations. 

Both telecasts were "outstanding" successes, 

he said, and "established the commercial 

practicability of theatre TV installations." 

Thirteen of the 18 theatres that showed 

"Carmen," he said, were equipped with RCA 

apparatus. 

Test for Television 

pELEViSION may turn out to be a way to 

gel more advertising value out of an expensive 

premiere. Charles Einfeld, advertising 

and publicity vice-president of 20th 

Century-Pox. has made the first limited 

network lest and is quite .satisfied with the 

results. There will be more of them. 

Premieres can be exciting and can supply 

pictorial values, but in the past most of 

their promotion worth has been confined 

to the cities where they have taken place. 

For the opening of "Stars and Stripes 

Forever" at the Roxy Theatre, New York 

22 

By JAMES M. JERAULD 

Monday i22i , Einfeld arranged a half-hour 

TV hookup with American Broadcasting co. 

on WJZ-TV and also stations in Philadelphia. 

Chicago, Atlanta and Cleveland. This 

ran from 8:30 to 9 p. m. The presence of 

the U.S. Marine band and Clifton Webb 

made it a first class attraction from the 

network's viewpoint. Robert Q. Lewis and 

Maggie McNeills handled the commentary. 

A kinescope recording was made and the 

program was repeated in Baltimore and 

Detroit Wednesday night. 

How much did it cost? That's a trade 

secret with Einfeld, but he is convinced that 

more people saw this premiere than had 

ever seen one before and he is watching the 

boxoffice returns with an eager eye. 

Inauguration Day 

JANUARY 20 is going to be a big day 

but not for theatres. It falls on a Tuesday. 

Good day to watch the bookings. 

The competition will be sharper than was 

the counter-draw of the two political conventions, 

because the coverage is shorter 

and more dramatic. 

The three leading broadcasting chains 

estimate 20,000,000 sets will be in use. Between 

300 and 400 TV technicians, announcers 

and others will be used. Equipment 

has already been installed in the 

crypt room of the Capitol at Washington. 

Even the Inaugural Ball at night will be 

covered. 

Newsreels are making the same elaborate 

preparations they used in Chicago, but 

their footage will not appear on most 

screens until Thursday. 

None of His Films for TV, 

Says David O. Selznick 

NEW YORK—David O. Selznick will not 

sell old pictures of Selznick Releasing Organization 

to television, says Frank I. Davis 

jr., vice-president. His statement wa.s made 

in reply to recent reports that Selznick had 

asked $1,000,000 for his old product. 

Selznick has rejected offers in excess of 

$1,000,000, says Davis. The Selznick organization 

made a study of the television market 

la t year, Davis states, and has repeatedly 

turned down "unsolicited offers." 

Selznick's present intention is to reissue 

the films for theatre use. He returned from 

Rome Monday (22i, where he had been tor 

some time producing "Terminal Station," 

starring Jennifer Jones and Montgomery 

Clift, and began discu.ssing the rei.ssue plans. 

Archbold H. Robinson New 

Eastman Kodak Treasurer 

NEW YORK—Archbold H. Robin.son has 

been elected treasurer of Eastman Kodak 

Co., following the resignation of Marion P. 

Folsom as treasurer and director. 

Polsoni resigned to take an appointment as 

undersecretary of the treasury. Robinson will 

take over his new post when Folsom's resignation 

becomes effective at the end of the 

year. 

Carl L. Stevenson has been named assistant 

treasurer. He has been manager of the employe 

benefits department. 

Three Contests Set 

For Variety Clubs 

NEW YORK—Three contests designed t 

get publicity for Variety Clubs Internations 

are in work. One is a photo competitioi 

another is for the best published story an 

the third is for the best tent scrap book. 

The photo competition will be open to i 3'\ 

' 

professional and press photographers, whethe 

or not members of any Variety Club, but th 

pictures must be on some Variety activity o 

personality. The photos must have been re 

produced in some recognized newspapei 

magazine, tradepaper or periodical. Entr; 

forms will be provided by all tents and thes' 

must be mailed to Edward Emanuel, 24i 

North Clarion St.. Philadelphia 7. Pa., no 

later than April 1. An BxlO-inch glossy black 

and white print must accompany each filled 

in entry blank. Top award will be $300. 

The published story competition also wil 

be open until April 1 and entries should als( 

be sent to Edwai-d Emanuel. First prize wil 

be a free trip to the Mexico City convention 

The scrap books should cover material collected 

between June 1 of this year and Apri 

I of next year. Blanks should be signed bj 

the chief barker of each tent. Emanuel also i; 

in charge of this competition. The first prizt 

will be a three-day visit to the Flamingc 

hotel, La-s Vegas. The winning scrap book 

will be exhibited at the Mexico City conven 

tion. 

Variety 

Mexico Convention 

Postponed to May 18-22 

NEW YORK—The Mexico City convention 

of Variety Clubs International scheduled for 

April has been postponed to May 18-22. 

It was found that the April dates conflicted! 

with several events being staged by tents inl 

r 

the United States. A "Good-will Train" toj 

run through to Mexico City is now beingj 

organized by William Koster of Tent 23, 

Boston. 

12 Committeemen Named 

For Brotherhood Week 

NEW YORK— Sol A. Schwartz, national 

chairman for the amusement industry's participation 

in Brotherhood week, has named 12 

committee members who will serve under him 

on behalf of the 25th anniversary of the National 

Conference of Christians and Jews, 

to be held February 15-22. 

William W. Howard has been named vicer 

chairman and Harry Mandel, coordinator. 

Ben Kalmen.son is the national distributor 

chairman with Bernard Goodman as his 

assistant: Si Seadler is national distributor 

chairman with Ira Morals as his assistant. 

Walter Reade jr. is national exhibitor chairman. 

Brooks Atkinson is chairman for the 

legitimate theatres division, William J. German 

is laboratories chairman. Walton C. 

Ament is newsreel chairman. Richard P. 

Walsh is chairman for labor organizations 

and Burton Robblns is acce.s.sories chairman. 

To Study Subscription TV 

WASHINGTON — Tlic 

Radio-Tclevision| 

Manufacturers A.ss'n on Friday (19i announced 

formation of a ten-man committee 

to study subscription television. All ten represent 

television set manufacturers. 


^J and 11 fan •^(i^-r. _ 

^ 

hi WHEN ITS JANUARY IST IN THE 

U.S.A..JTS APRIL IN PARlSLi. 

From 

WARNER BROS. 

for New Years 

that oo-la-lovely 

musical spree 

in Paree! ^^^^ -m^ 

C^ 

Jr.' 

pril 

lit, 

imns 

ItCHKircotOR 

CLAUDE DAUPHIN 

»o [V[ MIllER • GECRGE GIVOI • PAOl HARVEy 

».i'UN.r|ACK ROSE .NO MELVILLE SHAVELSON 

Musical Numbers Slaffrd and Directed by LeRoy Print 

- 

Song April in Pans". Lyncs by £. Y Hartwrg. Mustc by Vem«n Duke 

Original Songs. Lyncs by Sammy Cahn. Music by Vernon Duke 

Musical Direction by Ray Hemdorf 

Big-space 

p.otuctoe, WILLIAM JACOBS f(r\ 

o>.icuD..OAVIO 8ULLER 

.' 

,( 

* 

. 

advertising 

in Collier's 

plus cover 

7^. : and 3-page g/fk 

' 

color feature] 

also 

Cosmopolitan /-^^ ?

f-jm^^ 

TENNESSE THEATRE Noshville 

65 Theatres Built in '52 Despite Ban 

Exhibitors Spend an Estimated $8,500,000 on New Construction in 

United States 

tliaibas 

::: :!ie ill 

::: -fill I 

:.:., aeri 

.:;'dI) 

KANSAS CITY—Although remodeling and 

renovation projects were carried on on a wide 

scale during 1952, construction of new theatres 

in the United States was held to its 

lowest number since World War II days by 

the stringent NPA amusement construction 

ban. 

Exhibitors turned from indoor theatres to 

drive-ins, because it was decidedly easier to 

build a drive-in, even with the restrictions, 

than an indoor house—and when final building 

totals of the year are tallied the lineup 

of new outdoor theatres will be surprisingly 

large for a restricted year. 

Altogether, 65 theatres costing an e.stimated 

$8,500,000 were built during the 12-month 

period, and at least a dozen of these were 

replacement for theatres burned out in the 

last year or so. Most of the theatres went 

into smaller towns, but Nashville, Term., got 

a $1,000,000 .showplace when the Crescent 

circuit opened the Tennessee Theatre. 

Total .seating added during the year 

amounted to 35,000 .seats. 

The list of new theatres includes: (• Indicates 

theatre i.s already open). 

ARIZONA; Holbrook—New theatre under woy tor 

Horry L, Noce circuit; Show Low—Show-Low Theatre, 

420 scots, $50,000, Rowlings-Noce circuit*; Tucson— 

Pork, 296 sects, $50,000, Pork Theatre Corp.* 

ARKANSAS: Colico Rock—250-5eat theatre. T. W. 

Roy {fire replocement)'; McCrory— Ken, 532 seats.* 

CALIFORNIA: Berkeley—Fox California, Fox West 

Coost'; Crescent City— Pic, Earl Boles, owner*; Elk 

Grove—Quonset-type theatre, $25,000, Carl P. 

Amundson, owner; Live Oak— 300-scat theatre, Joe 

Scrrcy"; Morgan Hill—Granodo, 700 seats, $75,000, 

J&L Hillman*; Pacific Grove—Grove Theotre, 1,000 

scots, $100,000, Fred Solih (fire replacement); Santo 

Ano—Broodwoy, $500,000 (fire replacement); Santo 

Mono— I.OOO-seot theotre, $200,000, Jim Toler. 

COLORADO: Denver— 1,230-seat theatre. Fox Intermountoin; 

Fort Collins— Aggie, 650-seat theatre, 

Aydclotte & Dowdy. 

FLORIDA: Pohokcc — Lokc Theatre, Gold-Dobrow 

Theatres*; Volporiso— Jet, 400 scots.* 

GEORGIA: Athens— Poloce Theatre, Wilby-Kincey.* 

IDAHO: Cobolt—Coboll Recreation hall, W. L. 

Strolton", Lewiiton—Orchard Theatre, Art Mctzger.* 

ILLINOIS: Nouvoo—Nauvoo, 400 seats*; Plainfield 

— Ploins, Anderson circuit*. 

INDIANA: Muncio—$225,000 theotre, Muncie 

Rcolly Corp. 

KANSAS: Holton—Arcodo Theotre Commonwoolth 

circuit; Qulntcr—Globe, 400 jeott, We«ley 

Bolon (firo replocement).* 

>i'iT|jcKY: Blockoy— 115-j«at Family Theofro, 

Hogg"; Louiivillc—West End, 1,750 seats*. 

lANA; Locombo—Lux Theatre, 500 seats. 

$85,000, J. Purnell & Sons*; Maurice—Jan, 200 seots, 

L, Gouthier'. 

NEBRASKA—Ashland — Fire replacement. Woody 

Simek*; Popillion— Popio, E. H. Haser of Omaha*. 

NEW HAMPSHIRE: Milford—Fire replacement, 

Lotchis Bros." 

NEW MEXICO: Clayton—650-seat theatre, A. L. 

Shields*; Lovington—New theatre for Theatre Enterprises. 

NEW YORK: New York—Beekman, 550 seats, 

$500,000, Edward N. Rugoff and Herman Becker*. 

MARYLAND— Longley Park—Langley, 987 seats, 

K-B 

Amusement Co.* 

MICHIGAN: Atlanta—Atlonto, 250 seats, Vernon 

Klein and Glen Mowery*; Marcelona— Lona, 470 

sects, R. Curtis Guthrie'; Tamorack—Marcus, 300 

seats, Mamie 8. Nelson.' 

MISSOURI: Coruthersville — Stadium Theatre. G. 

Corey*; Doniphan— 325-seat theatre, Mrs. Ethel J. 

Chilton'; Gran—500-seat theatre for Abram and 

Louis Hirschowitz; Seneca—Holiday, 400 seats, Al 

Tourallott (fire replacement)'. 

MONTANA: Libby — Fawn, 475 seats, William 

Kienitz*; Scobey— 500-seat theatre, Indy Holvorson 

and Elmer Jackson. 

NEW YORK: New York City, Normondie Theatre, 

art house. 

NORTH DAKOTA: Newtown—Trail, Don Campbell*. 

OREGON: Coos Boy — Sunset, 400 seats, Ted 

Dibble*. 

PENNSYLVANIA: Wilkes-Borre—Roxy Theatre in 

Lee Park*. 

SOUTH DAKOTA: Frederick— $75,000 theatre, Roxy 

Theatre Corp. 

TENNESSEE: Gleason— Dixie Theatre, R. T. Mc- 

Kelvy of Milan*; Memphis— Ploza Theatre, 1,400 

seats, Augustine Cianciolo*; Nashville — Tennessee 

Theatre, 2,000 seats, Crescent Amusement Co.; Oak 

Ridge—300-seot theatre, C. R. Lay jr., Charles H. 

Bowman and John Burgess'; Sparta—-Oldhom Theatre, 

Cumberland Amusement Co. (fire replacement)*. 

TEXAS: Gustine—Duke Theatre, 200 seats, Ed Duke 

(fire replacement)*; Rankin— Ford Theatre, 580 seats, 

H. Ford Taylor*; Troup—Texas Theatre (fire replocement)*; 

Vernon—Vernon Theatre, 1,400 seats, Interstate 

Theatres (fire replacement); Vidor—400-seat 

theatre, E. Lognion*. 

WASHINGTON: Connell—400-seat theatre, August 

Aubert'; Metaline Falls—New theatre for Henry Hagman; 

Oakville—480-seat theatre for Frank Gunn jr.; 

Quincy—Towne, 300 seats, $30,000, Ebert & Butler 

Co.*; Toledo—New theatre for Perry Bowers; Yelm 

Beverly Theatre, $50,000, F. L. Willord & Sons (fire 

replocement). 

Tri-Opticon, British Three-Dimension, 

Makes Its U. S. Debut in Chicago 

CHICAGO—Tri-Opticon, the British version 

of third-dimension motion pictures, made 

its American debut Christmas day at the 

Telenews Theatre, when a program of short 

subjects running about 45 minutes was 

offered in addition to the regular feature. 

Earlier in the week, more than 500 exhibitors, 

exchange officials and newspapermen were 

guests at a preview. 

Sol Lesser has the American rights to the 

British process and is planning a series of 

preliminary showings of the program in this 

country. Prices for the premiere are 98 cents 

afternoons and $1.25 evenings. 

The process, in which scenes are photographed 

by twin cameras and then projected 

on the screen, creates a third dimensional effect. 

To combine the two images, which appear 

fuzzy and distorted to the naked eye, 

spectators wear polaroid glasses. Tlie glasses 

serve the same purpose as a viewer does for 

stereoscopic slides. Earlier experiments in 

a similar vein used color filters for photography, 

and red-and-green glasses. But 

this new technique permits the producers to 

ditsb 

photograph In color. 

The brief program (45 minutes) is composed 

of five special short subjects : A cartoon 

''WiitliAdv 

in Technicolor, "Now Is the Time": a blackand-white 

short titled "A Solid Explanation"; 

»* Den, 

a color travelog of the Thames, "The Royal '^"tteln 

'*' 

River" and another color cartoon. Tlie final 

"Jast 

short is "The Black Swan," a black-andwhite 

ballet featuring Beryl Grey and John îi'insan 

isascii 

Field of the Sadler's Wells Ballet. 

'ViiBdi 

The films were brought to this country by 

Lesser and already have been seen in ''' public at 

a 

Lucerne, London, Berlin, Brussels. Antwerp 

and Amsterdam. Lesser plans to put two fulllength 

features into immediate production. êntsofn, 

ftOB He 

Following the Telenews program, Arch 

Oboler's "Bwana Devil" w'ill arrive at the ^^froBa 

Chicago Tlieatre January 23. This is the first •""lint 

full-length feature in third-dimension. 

.vu, 

tt 

qiiiiisisbi 

E cent 

iiiste 

Used OS 21 

stired 

report 

from 

: !1 key citi 

si five mils I 

s first 

tiilaied. 

feet 

Tin 

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tool this 

ilieBOXOl 

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all, 

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BGCIEVEU 

"Iranlioe" li 

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BOXOFFICE : 

: 

December 

27, 1962 'IOXOFFIce •

12 FIRST QUARTER RELEASES 

REACH A HIT CLASSIFICATION 

'Ivanhoe' Is 

the Top Hit, 

Followed by 'Fatima/ 

'Affair in Trinidad' 

by VELMA WEST SYKES 

That compiirisons are odious 

has been attested 

to by writers from Shakespeare to 

Cervantes. Yet there Is no other practical 

way to draw conclusions about the boxofflce 

business done for the first quarter of the 

1952-53 season than to compare it with that 

of other years—particularly with that for the 

same quarter in 1951-52. 

On that basis, the over-all picture Is generally 

good. While there are only 12 top 

hits for the quarter (top hits are those doing 

120 per cent or more, using 100 per cent as 

average business) compared to 14 hits for 

the same period last year, the very top hit 

was nearly 50 per cent higher this year than 

last. Also, the average percentage of the 

top hits Is higher this year, running to 145 

per cent instead of last year's 138. 

BASED ON 21 

CITIES 

The report is based on first run figures 

received from BOXOFFICE correspondents 

In 21 key cities. Only releases which have 

had five runs or better are included, and only 

the first week's percentage of patronage is 

tabulated. The top three films were "Ivanhoe" 

(MGMi . "The Miracle of Our Lady of Fatima" 

(UAi. and "Affair in Tiinidad" iCol.) 

Three of this quarter's top hits were winners 

Of the BOXOFFICE Blue Ribbon Award, as 

noted here. Of the various companies, Metro- 

Goldwyn-Mayer came up with the most hits 

—five in all, and two of them winners of 

this award for family entertainment merit. 

BIG CLEVELAND GROSS 

"Ivanhoe" had its largest gross in Cleveland, 

doing a business of 400 per cent there. 

Other large p)ercentages rolled up by the 

Scott classic were 360 at Philadelphia, and 300 

at Detroit, Minneapolis and San Francisco. 

"The Miracle of Our Lady of Fatima" did its 

best business in Indianapolis, grossing 375 

there, 280 at Pittsburgh and 220 at Cleveland. 

"Affair in Trinidad" did its best business, at 

210, in Los Angeles, running up to 200 at both 

Boston and San Francisco. "Because You're 

Mine" had its best week at 300 in Philadelphia, 

"The Ring" pulled 250 in Denver, and 

"Plymouth Adventure" made the best showing 

far from Plymouth Rock, doing 190 in Minneapolis. 

Denver turned out 200 per cent for 

Iboth "The Iron Mistress and "The Merry 

[Widow." "Just for You" was most popular 

in Kansas City at 205. "The Prisoner of 

iZenda" in San Francisco at 170 and "Because 

[of You" in Boston at 190. 

What type of picture is most popular with 

jthe public at the moment? The three highest 

ossers differ so widely that it is hard to 

ludge from them, except to say that various 

egments of the public like different types of 

ictures. "Ivanhoe" is a historical pageant 

ade from a classic that nearly everyone 

as read in high school, "The Miracle of Our 

lady of Fatima" is a religious spectacle 

Top Hits of the First Quarter 

Affair in Trinidad (Col) 

Because oi You (U-I) 

WBecause You're Mine (MGM) 

Crimson Pirate. The (WB) 

Iron Mistress. The (WB) 

Ivanhoe (MGM) 

Just lor You (Para) 

WMerry Widow. The 

(September Through November) 

PERCENTAGES 

(MGM) 

sJMiracle ol Our Lady of Fatima. The (WB) 

Plymouth Adventure (MGM) 

Prisoner ol Zenda. The (MGM) 

Ring. The (UA) 

OBlue Ribtx}n Award winners. 

beautifully presented, "Affair in Trinidad" 

is a sophisticated extravaganza to display 

the charms of Rita Hayworth, so much in 

and out of the news because of her marital 

troubles. 

The stars of the hit pictures were mostly 

those you might expect. Included, in addition 

to Miss Hayworth, were Loretta Young and 

Jeff Chandler, Mario Lanza. Burt Lancaster, 

Alan Ladd and 'Virginia Mayo, Robert Taylor 

and Elizabeth Taylor, Bing Crosby and Jane 

Wyman with Ethel Barrymore. Lana Turner. 

Gilbert Roland, Spencer Tiacy and Gene 

Tierney, Stewart Granger and Deborah Kerr 

with James Mason, Gerald Mohr. No one of 

them appeared in more than one top hit for 

the quarter. 

Considering that beginning the latter part 

of September and continuing into November, 

a tense national election kept many patrons 

glued to their television sets, the industry 

seems to have made a good showing in the 

entertainment field for the quarter. 

ALLIED: 


Arctic Flight 99 

Army Bound 98 

Bottle Zone 1 04 

Feudin' Fools 91 

Flat Top 118 

COLUMBIA: 

Affair in Trinidod 1 52 

Assignment— Paris 101 

Golden Hawk, The 98 

Hangman's Knot 96 

Rointxjw 'Round My Shoulder 91 

Voodoo Tiger 91 

LIPPERT 

PRODUCTIONS: 

Hellgotc 96 

Scotland Yord Inspector ; 91 

METRO-GOLDWYN-MAYER: 

Apochc War Smoke 1 00 

Because You're Mine 1 38 

Devil Mokes Three. The 89 

Everything I Have Is Yours 112 

Hour of 13, The 100 

Ivanhoe 241 

Merry Widow, The 142 

ZOO 210 

211 

My Mon ond 1 88 

Plymouth Adventure 122 

Prisoner of Zendo, The '33 

PARAMOUNT: 

Caribbean 94 

Hurncone Smith 91 

Just for You '23 

Sovoge. The 91 

Somelxjdy Loves Me '09 

Turning Point, The 94 

RKO RADIO: 

Bewore, My Lovely 91 

Lusty Men. The '02 

Montono Belle '02 

Under the Red Sea 94 

REPUBLIC: 

Tropical Heat Wove 86 

WAC From Wollo Wallo 95 

20th 

CENTURY-FOX: 

Bloodhounds of Broodway '04 

Lure of the Wilderness '06 

Monkey Business '12 

My Wife's Best Friend 90 

Night Without Sleep 90 

O. Henry's Full House '08 

Pony Soldier '09 

Something for the Birds 83 

Steel Trap, The 96 

Woy of o Goucho 93 

UNITED 

ARTISTS: 

Kansas City Confidential '09 

Ring, The 132 

Thief. The "•< 

Untomed Women 102 

UNIVERSAL-INTERNATIONAL: 

Back ot the Front 88 

Because of You '23 

Bonzo Goes to College 93 

Horizons West 92 

It Grows on Trees 87 

Roiders. The 96 

Son of Ali Bobo 94 

Stronger in Between, The 104 

Untamed Frontier 88 

Yonkee Buccaneer 89 

WARNER BROS.: 

Crimson Pirate. The '22 

Iron Mistress, The '25 

Miracle of Our Lody of Fafimo, The 186 

Operation Secret '01 

Springfield Rifle "6 

BOXOFFICE December 27, 1952 25

I 

80% of 22,000 Theatres 

Now Show Screen Ads 

NEW YORK—Film ad companies now have 

80 per cent of the country's 22.000 theatre accounts 

under contract, according to Tide 

magazine which devoted its December 19 

cover .story to movie advertising. Screen 

advertising volume now totals $20,000,000 a 

year. 

The report on the future of screen advertising 

is on the upbeat. More companies are 

learning how to use it. Growth of the drive-in 

theatre has been an important factor in making 

the medium more attractive commercially 

than ever before, it is reported. 

The Tide report says that, despite theatre 

closings—"many of them fringe ones anyway" 

—there are more movie theatre seats available 

today than five years ago. 

A number of case histories of screen advertisers 

Ls presented. The California Prune and 

Apricot Growers Ass'n. which markets Sunsweet 

prunes, first tested the use of "Minute 

Movies" in 1949. with a sLx-week run in Portland 

and a 12-week run in Philadelphia. During 

the test. Portland was sold out of Sunsweet 

prunes and Philadelphia sales showed 

a marked increase over other areas where 

screen ads had not been used. 

The Ethyl Corp.. which started its .screen 

advertising two years ago, is particularly impressed 

with the use of drive-in screens, because 

it feels the drive-in movie "has the 

unique advantage of offering a .segregated 

market and the exclusive car-owner audience 

makes it almost point-of-sale advertising." 

Liggett & Myers, which started using theatres 

to advertise Chesterfield cigarets two 

years ago. got such good results from the 10- 

minute institutional film, "Tobacco Land" 

that it expects to make another next year. 

It will star Bing Crosby. Bob Hope and Perry 

Como. Its current Technicolor film which 

Louis DeRochemont produced, "How Science 

Serves You" is expected to play to about 23,- 

000,000 moviegoers in between 8,000 and 9,000 

theatres in 1953, Tide reports. 

The article lists the big five of movie advertising 

as Alexander Film Co. of Colorado 

Springs: United Film Service, Inc. of Kansas 

City: Motion Picture Advertising Service, 

New Orleans; Reid H. Ray Film Industries, 

St. Paul: and A. V. Cauger Service. Independence, 

Mo. 

New Title for WB Picture 

NEW YORK -"The La.st Patrol" h,is been 

re-titled "Thunder Over the Plain " by Warner 

Bros. David Welsbart produced and 

Andre De Toth directed the Warner Color 

film. It star.-. Randolph Scott. Lex Barker 

and Phyllis Kirk 

Protestcmts 

Honor "Andersen" 

HOLLYWOOD Samuel Goldwyn's "Hans 

Christian Andersen," starring Danny Kaye 

and being distributed by RKO Radio, hiLs 

been voted "picture of the month" for 

December by the Protestant Motion Picture 

Council which appraises It as "perfect entertainment 

for the family." 

Melchior Tour to Include 

Talent Hunt Promotion 

NEW YORK—Paramount will combine a 

special promotion effort for "The Stars Are 

Singing" with a talent hunt to be conducted 

Lauritz Melchior explains to Anna 

Maria .Îberghetti some of the details of 

the talent hunt he will conduct on his 

forthcoming tour. 

with the help of the National Federation of 

Music clubs in 104 cities. 

Local contests will be conducted in each 

city where Lauritz Melchior appears on a 

concert tour during the early months of 1953 

to select a young man and young woman to 

appear with him and his company as part 

of the concert program. Tape recordings will 

be made of the winning couples. These will 

be sent with photographs to the judging committee 

in Hollywood made up of Melchior. 

Rosemary Clooney and Anna Maria Alberghetti. 

At the end of the tour in May the names 

of the national winners will be announced 

and they will be flown to Hollywood, with 

expenses paid by Melchior. for a screen test 

at the Paramount studio. 

Melchior's tour will start at Houston January 

17 and will cover 15 cities. With him 

will be Shirlee Emmons, soprano: Angeline 

Collins, .soprano; Val Valente, tenor; George 

Roth and Ted Sadlowski, duo piano team; 

Edward Williams, bass: Michael Roberts, 

baritone, and Allen Werner, tenor. 

Kramer Sets Release Dates 

On Six Two-Reel Comedies 

NEW YORK— Sidney Kramer, short subjects 

.sales manager for RKO. has set release 

dates for the six RKO-Pathe two-reelers 

recently completed on the coast. 

Two starring Gil Lamb, "The Fresh Painter" 

and "Lost in a Tmki.vh Bath." are set for 

January 16 and January 30. respectively, 

while "And Baby Makes Two" will be released 

February 27 and "Pardon My Wrench" 

March 13. Two Newlywed comedies, starring 

Robert Hutton and Elizabeth Frazer, will have 

the following release dates: "Three Chairs 

for Betty." January 23, and "Half Dres.sed 

for Dinner," March 6. 

Paramount to Make, 

Sell Films for TV 

NEW YORK—Paramount Television Productions. 

Inc.. wholly-owned subsidiary of 

Paramount Pictures Corp., will soon have 

films ready for release for TV use. 

Paul Raibourn, president, says arrangements 

have been completed with Edward J. 

and Harry Lee Danziger. independent producers, 

for a series of 39 half-hour dramatic 

films. The scripts have been completed and 

shooting is scheduled to start January 5. 

Exploitation and merchandising campaigns 

are now being laid out by John F. Howell, 

director of sales and merchandising for Paramount 

Television. 

Raibourn's statement read: "We believe that 

television and motion pictures are sister arts 

and that each has a constructive contribution 

to make to the other." 

Burt Balaban will supervise production. 

Cheaper Color TV Tube 

Shown by Paramount 

NEW YORK—A new picture tube described 

as the answer to color television at budget 

prices was shown here Monday i22) by a 

Paramount Pictures subsidiary. The tube, 

called a Chromatron, was produced by Chi'omatic 

Television Laboratories, owned jointly 

by Dr. Ernest O. Lawrence and his associates. 

Said to give color pictures wîth any of the 

proposed color TV methods, the tube was an 

improved production model of one developed 

in 1951 by Dr. Lawrence, atomic scientist, in 

his garage during his spare time. A color 

reproduction was given greatly improved over 

that of the first crude laboratory model shown 

here by Dr. Lawrence, director of the radiation 

laboratory at the University of California 

and winner of the Nobel prize for his 

invention of the cyclotron. 

The reproduction also compared favorably 

with that of a color tube developed by RCA, 

as well as that of a revolutionary disk method 

employed by the Columbia Broadcasting 

System with its color telecasting system. 

The demonstration model was a 22-inch 

round tube giving about the same size picture 

as a 20- inch black and white tube. 

400,000 16mm Projectors 

Now in Use in U.S. 

NEW YORK—There are nearly 400.000 

16mm projectors in use in the United States 

at present. W. B. Potter, advertising director 

of Eastman Kodak Co.. told the Industrial 

Audio Visual Ass'n convention in Rochester. 

In other words, there are almost 20 times 

as many projectors in use for advertising, 

educational and nontheatre entertainment as 

there are in theatres. 

Potter said the advertising use puts the 

16mm films on a par with radio, newspapers, 

television and other media. 

The cost per viewer has gone down the prewar 

estimate of $17 to $25 to $3.50. The industrial 

audio association includes many of 

the leading corporations of this country, including 

Aluminum Co. of America, American 

Telephone & Telegraph Co.. Dow Chemical. 

General Electric, General Mills. General 

Motors, National Cash Register. Piudential 

Life. Shell Oil. Standard Oil. United States 

Steel and others. 

2B BOXOFFICE :: December 27. 1952

7tm}un€€4 

FEEL THERE IS NO FINER WAY OF PAYING TRIBUTE TO 

charles j. feldman than fulfilling to the maximum of 

our ability the universal- international tradition 

which he has helped establish. 

That tradition is the consistent delivery of 

TOP-PROFIT PRODUCT TO THE NATION'S EXHIBITORS. 

So WE HAVE SELECTED TWELVE PICTURES - 

NINE OF THEM IN TECHNICOLOR -PROVIDING THE STRONGEST 

GROUP OF CONSECUTIVE RELEASES IN OUR COMPANY'S 

HISTORY...WITH WHICH TO ENCOURAGE THE GREATEST 

EXHIBITOR PARTICIPATION IN 

THIS 25TH SILVER ANNIVERSARY DRIVE. 

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Movicrone Newt, No. 103: Ike ',cc\ MocArthur, 

brcakt up oft Italy, NATO notion* ntoal in 

PelnR in.stulU'd. 

The reopening marked the entry of Notional 

Theatres, headed by Charles Skoura.s, 

Into the arena of Manhattan theatre operations. 

The divorcement of 20th Century-Fox 

from lUs theatre-operating .sub.sldlary resulted 

in the transfer of the Roxy Theatre Corp. 

from the former to the latter. 

The pre-premlere activities and the premiere 

It-self were alwut as spectacular as the new 

type of show. 

"Stars and Stripes Forever," the 20th Century-Fox 

Technicolor film ba.sed on the life 

of John Philip Sou.sa and featurmg many of 

his compositions, with Clifton Webb as star, 

wai chosen for the openmg attraction. The 

combined forces of the 20th-Fox publicity, 

advertising and exploitation departments and 

the publicity department of the theatre went 

to work on the preliminary buildup. 

Sunday night (21) Ed Sullivan staged hi.s 

"Toast of the Town" television program, 

.sponsored by Lincoln-Mercury on CBS, in the 

theatre, with Sonja Henie as star, and with 

Hume Cronyn and Jessica Tandy, Lilli Palmer, 

the U.S. Marine band, and the Roxy 

Skating Blades and Belles as added attractions. 

It was a national hookup. 

Television again was used for the actual 

opening on ABC-TV iitatloru< In New York. 

Philadelphia. Chicago. Atlanta and Cleveland. 

A kinescope recording woa shown In Detroll 

and Baltimore later. 

MaggI McNcULs described the event generally, 

Robert J. L«wU Interviewed arriving 

celebrltleH. and Clifton Webb took part In 

the lobby activities and the htage ceremonleA. 

He accepted a citation from the .Marines In 

behalf of 20th-Fox for lln film contrlbutloas 

to the Marines The Marine Band wa.s pre' - 

ent and played a number of .selectloas. 

The new .skating line is made up of 32 Roxy 

Blades and Belles under the dlrectlort of Ron 

Fletcher, with over-all production in charge 

of Arthur Knorr. Featured in the ca.st are 

Evelyn Chandler, Jo Barnum, Tony Le Mac 

and a company of 80, Including the Roxy 

singers, directed by Ray Porter. 

About 2,000 Police Athletic League youngsters 

were entertained Tuesday afternoon. 

Webb met them In the rotunda and gave presents 

to each, with Police CommLssloner Monahan 

pre: ent. This was broadca.st by WNBC. 

The youngsters .saw the show later. 

Among the notables who attended were: 

the Duke and Duche.ss of WInd.sor, Tallulah 

Bankhead, Gardner Cowles. Marlene Dietrich. 

Irving Berlin, Gloria Swanson. Bennett Cerf. 

Alfred Vanderbilt. Max Gordon, Robert Lehman, 

Cole Porter. WInthrop Rockefeller, William 

Gaxton, Richard Barthelmess, Frank 

Chapman. Constance Collier. Baron N. Di 

Guinzburg, Lillian Gish. Herbert B. Swope, 

Anita Loos, Serge Obolensky. Cecil Beaton, 

Ethel Merman, Ezlo Pinza. Rita Gam, Lily 

Pons. Igor Ca.s.«ini. 

National Board of Review Selects 

'The Quiet Man Best of 7952 

NEW YORK—Republic's "The Quiet Man" 

has been chosen "best picture of 1952" by the 

National Board of Review committee on 

exceptional films. "Breaking the Sound Barrier." 

British picture distributed by United 

Artists, was named the t>est foreign film 

shown in the U.S. during 1952. 

The nine other American pictures in the 

National Board's best ten for 1952 are: "High 

Noon" (UAi. "Limelight" lUAi. "Five Fingers" 

(20th-Foxi, "The Snows of Kilimanjaro" 

(20th-Fox), "The Thief (UAi, "The Bad 

and the Beautiful" (MGM). "Singin' in the 

Rain" iMGMi. "Above and Beyond" iMGMi 

and "My Son John" iParai. Four other foreign 

pictures were voted exceptional. They 

are: "The Man in the White Suit" iBritish- 

U-I), "Forbidden Games" iFrench-Timesi, 

"Beauty and the Devil" (FYench-Arlan) and 

"Ivory Hunter" iBritish-U-H. Four of the 

15 pictures were distributed by United Artists 

and three were MGM releases. 

David Lean's direction of "Breaking the 

Sound Barrier" was voted the best of the 

year and Ralph Richardson was named best 

actor for his performance in Paramounfs 

"Come Back Little Sheba." 

The National Board also selected three films 

for honorable mention because of "their contribution 

to the arts and techniques of the motion 

picture." They are: "This Is Cinerama." 

for its re-emphasis of the possibilities inherent 

in the wide-angle photography and largescreen 

projection: "Leonardo da Vinci." for 

the methods by which it gave cinematic interest 

to the drawings of a great artists, and 

"The Four Poster." for its use of animation 

to convey background information and time 

and space details in a feature fiction film. 

The National Board of Review initiated the 

practice of picking the ten best pictures of 

the year in 1920. 

G. E. Executive Predicts 

200 TV Stations in '53 

NEW YORK—More than 200 television stations 

will be in operation by the end of 1953 

and these will take TV into remote areas, 

states Dr. W. R. G. Baker, vice-president and 

general manager of the electronics division 

of General EUectric. 

Dr. Baker ako predicted 6.500.000 home 

television receivers will be produced in 1953 

and approximately 7,500,000 home and portable 

radio receivers. 


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10 Film Companies Win ?!^?,i^S:/.!!f 

Philadelphia Trust Suit 

PHILADELPHIA—Ten major film distributing 

companies won a victory on Saturday 

114) in the U.S. district court when a jury 

acquitted them of alleged conspiracy to violate 

the federal antitrust laws. 

This was the first verdict by a jury in 

this district holding the distributors "not 

unreasonable" in their clearance practices. 

The case involved a $300,000 triple-damage 

claim filed by Fannie E. Han-ison. owner of 

the Bryn Mawr Theatre, charging the ten 

companies with discrimination. 

The Main Line Theatre, which is operated 

by William Goldman, was charged by Fannie 

E. Harrison with being discriminated against 

in clearances so that it was not able to compete 

with other theatres in the neighborhood. 

However, in answer to specific interrogatories, 

the jury held that the runs and clearances 

of pictures in this instance were "not 

unreasonable" as the theatres were in substantial 

competition. 

Defendants were Paramount Film Distributing 

Corp., Loew's, Inc., RKO Radio Pictures, 

Inc., United Artists Corp., Columbia Pictures 

Corp., Universal Film Exchange, Inc., 20th 

Century-Fox Film Corp., Warner Bros. Picture 

Distributing Corp., Warner Bros. Circuit 

Management Corp. and Stanley Co. of America. 

Department of Commerce Group 

Criticizes U.S. Antitrust Laws 

WASHINGTON — The Business Advisory 

Council of the Department of Commerce 

strongly criticized both the nation's antitrust 

laws and their administration in a report 

released by Secretary of Commerce 

Charles Sawyer on Monday (22). 

Strong criticism centered around ex post 

facto triple damages. On this subject the 

Council said: 

"A strong sense of injustice is aroused by 

penalizing people for action which they could 

not have known to be illegal. 

"A large majority of major antitrust cases 

are decided by a divided court. For example, 

In trade regulation cases in 1948-49 only four 

of 11 Supreme Court decisions were unanimous, 

dissents running from two to four in 

the other seven cases. 

"Furthermore, the Supreme Court overruled 

30 earlier decisions in 12 years. 

"The best efforts toward compliance cannot 

cope with such contingencies. Hundreds 

of millions of dollars of retroactive penalties 

hinge on such a state law. 

"Under these circumstances, it seems that 

where the evidence indicates lack of wilful 

violation, discretion should be used to avoid 

any effort to lmpo.se retroactive triple damages, 

often covering many years." 

Sawyer, In an accompanying statement, 

strongly agreed with a Council suggestion to 

the effect that a conference section be set 

up within the Justice Department for the 

purpo,se of settling cases before they reach 

the courts. The report estimated that 90 per 

cent of the cases would never get to the 

courts if there were a setup within Justice 

to bring justice officials and businessmen together 

for conferences. 

Sawyer also agreed that present laws, rulings 

and administrative decisions have made 

the antitrust field "a jungle," and that businessmen 

and their lawyers have an "incredibly 

difficult" job in merely trying to obey 

the law. 

Pix, 

Washington, Files 

$2,340,000 Trust Suit 

NEW YORK—An antitrust suit seeking 

$2,340,000 in damages has been filed in U.S. 

district court by Pix Theatre Co.. owner of 

the Pix Theatre, Washington, D. C, against 

eight major distributors and United Paramount 

Theatres. Discrimination against the 

Pix is charged. 

Co-partners in the operation of the Pix 

are: Samuel, Faith and Max Cummings, Rose 

Chatkin and Cecilia B. Cohen. 

Mrs. Edwards' 'Andersen' 

Letter Used by Boasberg 

NEW YORK—Several thousand copies of a 

letter by Mrs. Clara Edwards, motion picture 

chairman of the General Federation of 

Women's Clubs, praising "Hans Christian Andersen" 

ai-e being sent to exhibitors by Charles 

Boasberg. general sales manager of RKO Pictures 

with the suggestion that they cooperate 

with local women's organizations in promoting 

the picture. 

They also are asked to make blow-ups and 

to put the latter in lobbies. 

"Perfect in the part of the young cobbler 

with a great gift for story telling is a new and 

surprisingly ideal Danny Kaye," wrote Mrs. 

Edwards. 

Another passage from the letter reads: 

"And here, in a frame of superlative photography, 

is the age-old precept that within 

ourselves is the power to make our lives what 

we wish them to be." 

At the end is a quote from a letter by Robert 

E. Sherwood to Samuel Goldwyn which 

reads: "Children will absolutely love it and 

so will grown-up people who want to forget 

theii- troubles and feel like children again." 

Jerry Pickman Goes West 

For Studio Conference 

NEW YORK—Jerome Pickman. Paramount 

vice-president in charge of advertising, publicity 

and exploitation, left Wednesday (24) 

for the coast for conferences with studio 

executives. 

Pickman attended the Christmas day premiere 

of Hal Wallis' "Come Back, Little 

Sheba" at the Pine Arts Theatre, Los Angeles, 

and the opening of "Road to Ball" at 

the Paramount Hollywood Theatre. 

He will attend the Adolph Zukor 80th birthday 

dinner January 7 at the Palladium, 

Hollywood. 

To Quarterly Lineup 

NEW YORK—MGM has increased its release 

schedule for the four months starting 

January 1 from 12 pictures originally announced 

to 16 features, an average of foiu- a 

month, according to Charles M. Reagan, general 

sales manager. In addition, two Technicolor 

features, "Lili" and "The Story of Three 

Loves," will be given special handling although 

not listed on the regular release sheet. 

Four of the 16 pictures will be in Technicolor, 

two of them for February release and 

one each in March and April. 

For January the pictures will be "Above and 

Beyond," starring Robert Taylor and Eleanor 

Parker with James Whitmore; "The Clown," 

starring Red Skelton with Jane Greer and 

Tim Considine: "The Bad and the Beautiful." 

starring Lana Turner, Kirk Douglas, Dick 

Powell and Walter Pidgeon, with Gloria 

Grahame, Barry Sullivan and Gilbert Roland; 

"Desperate Search," staiTing Howard Keel 

with Jane Greer and Keenan Wynn, and "The 

Hoaxters." a 36-minute subject narrated by 

Dore Schary, Robert Taylor, Howard Keel and 

George Murphy among others. 

In February the pictures will be "The 

Naked Spur," in Technicolor, starring James 

Stewart and Janet Leigh with Millard 

Mitchell: "Rogues March," starring Peter 

Lawford: "Ivanhoe," in Technicolor, starring 

Robert Taylor, Elizabeth Taylor, Joan Fontaine, 

George Sanders and Emlyn Williams, 

and "Jeopardy," starring Barbara Stanwyck 

with Barry Sullivan and Ralph Meeker. 

The March release will be "Dream Wife," 

starring Gary Grant, Deborah Kerr and 

Walter Pidgeon; "Confidentially Connie," 

starring Van Johnson, Janet Leigh and Louis 

Calhern, and "I Love Melvin," in Technicolor, 

starring Debbie Reynolds and a group of 

guest stars, including Robert Taylor. Vera- 

EUen and Howard Keel. 

For April the pictures will be "Battle Circus," 

starring Humphrey Bogart. June Allyson 

and Keenan Wynn; "Small-Town Girl." in 

Technicolor, starring Jane Powell. Farley 

Granger, Ami Miller. Nat King Cole; "See 

How They Run." with Dorothy Dandridge 

and Robert Horton. and "Never Let Me Go." 

starring Clark Gable. Gene Tierney and 

Richard Haydn. 

Clubwomen Rate 3 Films 

Of 11 for the Family 

NEW YORK—Three pictiu-es are rated for 

family audiences, five for adults and young 

people and three for adults in the December 

15 joint estimates of current motion pictures 

prepared by the Film Estimat« Board of National 

Organizations. The family films are 

"Hans Christian Andersen" (RKO>, recommended 

as an outstanding film of its type; 

"Cattle Town" (WBi and "Plymouth Adventure" 

(MGM). 

The adult-young people films are "The Importance 

of Being Earnest" (U-D, recommended 

as an outstanding film; "The Iron 

Mistress" (WB). "Sky Pull of Moon" (MGM). 

"The Thief of Venice" (20th-Foxi and 

"Thunderbirds" (Rep). The adult films ai'e 

"Come Back. Little Sheba" (Para), recommended 

as outstanding; "Kansas City Confidential" 

(UA) and "Ruby Gentry" c20th-Pox). 

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w>th HUGH O'BRIAN CAROLE MATHEWS • i. 

"SCAT MAN" CROTHERS 

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and inlroducinc; 

CHET ALLEN 

/ 1**< and his un/orge«ab/e voice.' 

COME HOVff^ vA*^ 

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scMtNPiw By IMG WM[ oici fw lUClAS SI raoyao b» Mill J. CdN 

A univ[rsaimrnaiionai pi« 

A CHARLES J. FELD MAN iifS/e/iy

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Columbia and 20th-Fox Buy 

Two Story Properties Each 

Once listed as a title for a Wald-Krasna 

production at RKO Radio before the W-K 

unit was dissolved and Jerry Wald packed up 

and moved over to Columbia as a vice-president 

and executive producer, "The Long Grey 

Line" has been dusted off as the tag for a new 

Columbia acquisitions, "Bringing Up the 

Brass," an autobiography by Marty Maher, 

athletic instructor at West Point. The yarn, 

for which President-Elect Dwight D. Eisenhower 

wrote the foreword, will be produced in 

Technicolor by Robert Arthur in the early 

summer of 1953, and a script writer will be 

dispatched to the military institute in the 

near future to gather material for the screenplay. 

Also purchased, for distribution through 

Columbia, was "Sunset Rim," a western novel 

by Curtis Bishop, picked up by the Scott- 

Brown unit. It will star Randolph Scott and 

will be produced by Harry Joe Brown, who 

booked John Meredyth Lucas to develop the 

script . . . Twentieth Century-Fox, matching 

Columbia's pace, also bought two properties. 

"Be Prepared," the story of a children-hating 

man forced to take over as Scoutmaster of a 

Boy Scout troop, sounds—although no catting 

has officially been set—as if it were made to 

order for Clifton Webb; a best-.seller by Rice 

E. Cochrane, it has been assigned to Producer 

Leonard Gold.stein. Also acquired by 

the Westwood studio was "The Girl With 

Black Glasses," an original by Walter Reisch 

with a Metropolitan Opera background. It 

goes on Charles Brackett's production slate 

... To MGM went the film rights to "The 

Tea House of the August Moon," a novel by 

K^ (^

The story 

of a flame 

named Ruby 

... who wrecked 

a whole town 

...SIHBYSIH! 

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by JOSEPH BERNHARD and KING VIDOR- Directed by KING VIDOR -Screenplay by SILVIA RICHARDS 

ly ARTHUR FITZRICHARDS • A BernhardVidor Presentation • Released by 20th Century-Fox

A SECOND GENERATION EXHIBITOR STEPS AHEAD 

David Schine Assumes Active Role 

In Far-Flung Schine Organization 

ALBANY — G. David Schine, 25-year-old 

son of J. Meyer Schine, head of the Schine 

theatre, radio, candy store and hotel empire, 

occupied a seat at the right hand of hi.s 

father at the 1952 convention here of the 

Schine theatre circuit managers and executives. 

Throughout the gathering in the Ten 

Eyck hotel the strong attachment between 

father and son was obvious. 

These and many other developments of the 

last three years leave no doubt that the mantle 

of leadership of the 150-theatre circuit and 

other enterprises is intended for the tall, 

industrious heir. 

A HARVARD GRADUATE 

Born in Gloversville, N. Y., where the 

Schine circuit was founded in 1918-19 by J. 

Meyer and his brother Louis W. Schine, David 

was educated at Phillips academy, Andover, 

Mass., and Harvard university. He served 

during the last war in the army transport 

service with the rank of lieutenant. 

After finishing college and war service some 

three or four years ago, he joined the Schine 

companies, and from the first showed an 

interest and willingness to work and learn 

that must have pleased his able father exceedingly. 

He now holds the titles of executive 

vice-president and general manager of 

Schine Enterprises: president and general 

manager of Schine Hotel, Inc., which owns 

the Ten Kyck here and the Roney Plaza in 

Miami. Fla., among others, and vice-president 

of radio station WPTR here. 

In his address at this year's convention of 

Schine Chain Theatres, Inc., David displayed 

a keen grasp of the fundamentals of the 

motion picture business and a sound outlook 

on the future. He talked fluently from notes, 

and in an interview later on, repeated without 

hesitation the principal points and details. 

He expanded on the formal remarks 

by observing that it would be beneficial to 

the industry if more sons of pioneer exhibitors 

became active participants in the 

business. 

ENTHUSIASM OVER NATURAL VISION 

One of the phases on which David then 

spoke enthusiastically was Natural Vision, the 

three-dimension process, and the first picture 

produced with it. Arch Oboler's "Bwana 

Devil," now being relea.sed over the nation. 

He had discussed Natural Vision with President 

Milton L. Gunzburg during a visit to 

the Los Angeles, and had seen "Bwana Devil." 

On the ba-sis of this conference with Gunzburg 

and the preview of the flim, young 

Schine predicted Natural Vision would be "a 

shot in the arm" for the motion picture 

business. Because the process requires no 

major changes in existing theatres, David 

.said It could be easily installed and he predicted 

the Schine circuit might be one of 

the first to utilize the Innovation, 

Another interesting comment of his was 

that an upward adjustment of motion picture 

admission .scales might be necessary because 

of increased costs of operation. 

A member of various buslneas and trade 

G. DAVID SCHINE 

associations, young Schine scion is a founding 

and youngest member of the Young Presidents 

Organization, a group which has received 

a great deal of publicity in national 

media recently. He belongs to the Harvard 

Club of New York City, where executive offices 

of Schine Hotels are located and where 

David lives. 

Single, his main interest other than business 

is international government. David 

traveled in Europe last summer, visiting 

France, Spain and other countries to observe 

economic conditions. He visited what is now 

NATO headquarters, American embassies, 

hotels and industrial plants, and talked with 

Brig. Gen. David Sarnoff, head of RCA, and 

with military men. He returned to the United 

States alive to the necessity for freemen 

everywhere uniting in opposition to communism. 

A dynamic faith in freedom and a 

willingness to accept the full responsibilities 

which it entails are a "must" for all Americans, 

David believes. 

David, like his mother Hildegarde, is a 

musician and composer. Several of his numbers 

have been published. His hobbies are 

music, photography, painting and art collecting 

(he owns a library of first editions and 

rare books.) 

Handsome in appearance, he is direct and 

persuasive in conversation and friendly in 

attitude. 

David is one of fom- children. His oldest 

sister Doris is married to Dr. Morton Maxwell, 

a physician. Renee, the younger sister, is the 

wife of Lester Crown of Chicago. A brother 

Richard, 18, Is a student at Harvard. Hildegarde 

Schine, their mother is well known for 

her gracious and friendly personality. She 

plays the piano and organ; composes numbers 

which have been played on radio network 

programs; paints and has other interests. She 

Is on the board of directors for the summer 

music .series at Lewi.sohn Stadium in New- 

York City. 

Pilots Drop in For 

Illinois Premiere 

SALEM, ILL.—Airplane pilots from St. 

Louis and other cities within a radius of 160 

miles of here will drop down from the sky 

to the Salem airport here Thursday (1) to 

attend the premiere showing at Loren Cluster's 

Salem Theatre of the film, "Above and 

Beyond." 

Cluster, with the cooperation of Andy 

Anderson and Charles Wells, co-managers of 

the Salem airport, have sent invitations to 

approximately 100 pilots of private airplanes 

in the area surroimding Salem in southern 

Illinois, western Missouri, Kentucky and 

Indiana. Most of them already have signified 

their intention of flying here for the 

big film event—the first showing of the picture. 

Anderson and Wells have made arrangements 

not only for proper parking of the airplanes 

at the airport but also for transportation 

between the airport and the Salem 

Theatre at 119 South Broadway, in the heart 

of downtown district of the city. 

"Above and Beyond" is to be shown at the 

Salem Theatre from January 1 through January 

3rd and another outstanding event in 

connection with the premiere rumiing of the 

film is to be the personal appearance here 

on January 3 of Commandant Paul Tibbetts 

of Eglin Field, Fla., who was the pilot in 

charge of the airplane that dropped the "A" 

bomb on Hiroshima. That historic event is 

the basis for the motion picture "Above and 

Beyond." 

Tibbetts, a native of Quincy, III., is a 

member of the Salem Post of the American 

Legion, which w-as responsible for the GI 

bill of rights. He is flying up from Eglin 

Field, near Pensacola and is to arrive here 

the evening of Friday, January 2. He is to 

appear on the stage of the Salem Theatre at 

the conclusion of each running of the feature 

film on January 3, which opens that day at 

12:30 a.m. and to run three times on the 

day's program. Pilot Tibbetts made the decision 

to bomb Hiroshima. 

New Contract Departments 

Set Up at United Artists 

NEW YORK—New contract departments 

have been set up in the eastern-southern and 

western and Canadian divisions of United 

Artists sales department by B. G. Kranze, 

general sales manager. The new plan does 

away with a single contract department and 

creates two. 

One will be under the direction of John 

Hughes, in the eastern-southern division 

headed by Milton E. Cohen, and the other 

will be handled by Arthur Reinian in the 

western division under the direction of Division 

Manager James Velde, and in the Canadian 

division, headed by Division Manager 

Charles Chaplin. 

Hughes has been serving as assistant to 

Cohen and Reiman has been assistant to 

Joseph Sugar, who has been head of the 

over-all contract department and has just 

been named as branch manager in New York. 

Cohen, Velde and Chaplin have been named 

as co-captains of the Bernie Kranze drive 

which will start Monday (22) and continue 

26 weeks. 

34 


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CAPITOL MOTION PICTURE SUPPLY CORP. 

630 Ninth Avenue, New York 19, N. Y. 

ALEXANDER THEATRE SUPPLY CO. 

1705 Boulevard of Allies, Pittsburgh 19, Pa.

Chicago Herald-American Introduces 

Limerick Contest to Boost Movies 

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ALL THE FAMILY 

Tlut May Larn You 

CASH AMD PRIZES! 

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BOXOFFICE 

BAROMETER 

Thu chort recordt the pcclotmancc o( current artrocliont in the opcnrng week of then fifil tuni in 

the 20 key citie* checked Picturei with (ewer than fi»e engogementi ore not luted A» new runt 

ore reported, ratings ore added ond averages fe»ited Computation it in terms ot percentoge in 

relation to normal grosses os determined by the theatre manogers With 100 p«r cent oi 

"normal," the figurti ihow the gross rating above or below that mork

B. 

^=.01 

LETTERS 

Two Exhibitors View the Tax Question 

To BOXOFFICE: 

As a motion picture exhibitor for many 

years. I read with much interest your edilorial 

entitled "A Tax Angle for Study" in 

the December 13 issue of BOXOFFICE. 

Your point is very well made and worthy 

of study by every exhibitor. This question 

will most certainly arise when presentation 

is made of our request for removal of the 20 

per cent federal tax on theatre admissions. 

My answer to this is simple and direct. Of 

course, we need the amount represented by 

this tax, because during the years of steadily 

Increasing costs, the years of Inflated values 

and wages, the years in which the average 

index of living has advanced tremendously, 

motion picture admission prices, at least in 

small cities and towns, have been advanced 

very little and, in some cases, not at all. The 

20 per cent federal admissions tax, therefore, 

represents part of the increase we need to 

bring us part way up to the present average 

living index. Admission prices have not been 

rnlTA WINNER!] 

WIRE 

WRITE 

PHONE 

MimtQfh$: 

HALLMARK I 

B«anns^ 

The Fix 

For You 

In '52' 

HALLMADK tLDG., WILMINGTON. OHIO 

liVIRLY HILLS • CHICAGO • CLIVftAND • TORONTO 

MfXICO CITY • AUCKLAND • SYDNEY • SINGAPORE 

HONGKONG • CALCUTTA • KARACHI • CAIRO • ATHENS 

I . RARIS • LONDON . AMSTERDAM • STOCKHOLM 

raised nearly so much as most items in other 

industries. This is due. in part, to the difficult 

period through which our industry is 

now going and, in part, to fears of motion 

pictiu-e exhibitors that any raise in admission 

prices would lower our attendance volume 

even more. 

Even if we should be able to retain the 20 

per cent, our admission prices will not be as 

high as the cuiTent average price index. We 

have been handing over to the government 

an amount representing a moderate increase 

in prices which every other industry has been 

able to apply to its own use. Now. when we 

are facing bankruptcy, we are asking for what 

should rightly have been ours for many years 

past. 

It was my understanding that this admissions 

tax was legalized "for the diuration" of 

World War II. If this is true, and no amendments 

have been made since, this tax has been 

illegally collected since the end of the war. 

Every exhibitor should express his ideas 

through our industry publications, or in some 

other manner, in order that they may come 

to the attention of industry leaders, who, in 

turn, may "divide the wheat from the chaff" 

in their efforts to help us all. 

Dopp Theatre Service, 

Johnstown, N. Y. 

C. H. DOPP 

To BOXOFFICE: 

Your editorial, "A Tax Angle for Study," 

BOXOFFICE, December 13, seems to miss the 

point and does not present a true picture of 

the federal admissions tax as applied to theatres. 

The facts are that the tax was levied 

at a time when regular admission charges 

were at a low level and. because of the tax, 

exhibitors have been unable to raise their admissions 

to meet the rising cost of repairs, 

replacements, taxes and the higher cost of 

living. Because of this, exhibitors were actually 

obliged to absorb the tax without passing 

it on to the customer. 

Now, the admissions tax becomes unfair 

because it does not apply to our competitors. 

And, believe it or not, most of our competition 

comes from local activities such as schools 

and other tax-free organizations that have 

gone out for public entertainment at a profit. 

In most cases the exhibitor is, for one reason 

or another, obligated to support these activities. 

So, in the end, the exhibitor finds that 

[HESTER 

* f 

he is helping to support his competition by 

EDIT 

taxes AND donations and is also paying a 20 

per cent admissions tax of which his competition 

is free. 

In fairness to all, the admissions tax should 

apply to all—or be repealed. 

In the matter of taxes imposed on other 

lines of business, to which you referred, these 

do not seem to me to have any bearing on the 

admissions tax to which exhibitors are subjected. 

Dealers in the lines you mention carry 

lines of stock, which if not sold today will bel 

sold tomorrow. Motion pictures are a highly! 

perishable class of merchandise. If, because of 

illness, bad weather and other uncontrollable 

factors, the exhibitor is not able to sell his 

program on the date scheduled—he stands to,' 

take a loss. 

A motion picture theatre is a community 

asset—it should not be subject to an unfair 

" 

tax or any other form of discrimination. 

H. F. HIGGINS 

St. Marys, Kas. 

Los Angeles, New Orleans, 

Vancouver Win UA Drive 

NEW YORK—Top honors in the Unitedl 

Artists Bill Heineman sales drive went to Los 

Angeles. New Orleans and Vancouver. They 

led in their individual divisions. The drive wasj 

launched last June with Max E. Youngstei 

as drive captain. 

Runnersup in each of the three grou] 

were: San Francisco and Chicago. Group 

Charlotte and St. Louis. Group 2. and New 

Haven and Buffalo. Group 3. 

Prize money has been forwarded to branch 

managers, salesmen, bookers and cashiers in 

the winning offices. Special awards have gone 

to George Pabst, southern district manager 

and James Velde, southern-western division 

manager, for their showings in their terri' 

Iflrffoi 

tories. 

ILju Colien, i 

MGM to Up Advertising 

On 'Clown' for Yuletide 

NEW YORK—MGM will increase the ad- 

Red ^ 

vertising plans for "The Clown," starring 

Skelton and Jane Greer, to include TV andf" 

radio spots during the holiday season, accord-i 

ing to Howard Dietz, vice-president and di-i 

rector of advertising, publicity and exploitaip«i 

tion. 

Approximately 40 Christmas week bookings, n 

half of them Loew's situations, have already 

been set. The picture will be nationally tn rade-t "l 

shown December 22. 

Infori 

mm, set «[ 

iîoitation deal 

aiiare," 

lie duo proii 

ftom the 

^^^' *"« 

am was 

till 

teons «to a{ 

Sen trucks 

anbo window 

and four 

itaarks 

wei 

tali and boc 

The 

Diilerence 

is 

Amazing! 

INTRODUCINC 

THE... 

I 

OUTDOOR 

REFRESHMENT i 

SERVICE 

from Cooit 

to Coast 

ovor V4 C«ntury 

Refreshment 

Service for 

DRIVE - IN 

THEATRES 

One hundred 

A Dayslo p; 

lis* (rames. 

| 

• EllMINATION OF 

TO THE PICTURE. 

(LACK MASKING ADDS MAGNITUDE 

/ 

• SPECIAILY DESIGNED WINGS GIVE A NEW DIMEN- 

SIONAl EFFECT. 

• SUBBOUNDINC UGMT AREA IMPROVES THE IllUSION 

OF DEPTH. 

• NO PERFORATIONS FOR PERFECT VISION FROM tVERT 

SEAT. 

• CUSTOM MADE AND INSTAllCO IN/ ir«/ EVERY I SITUATION. 

tiD«tt> iKiaiMa I 

F. SHEARER COMPANY 

SPORTSERVICE CORP. 

spoRTURVici iLDO. • Rurr 

DIT-MCO, the one and only ORIGINAL 

fLOOOllGHT 

RAMP IDENTIFICATION AND DRIVEWAY 

Better Marked Ramps Avoids Conlufion; 

Moves Traffic Foster 

DRIVE-IN THEATRE MFG. CO.*''K\«'.Vîr,*!;" 

Ihisi 

In 

this 

ne 

Sfrtsinore 

'Jtalion. 

,1 

Pbiure «( 

Beeling „ 

'"tnl% 

38 


lOXOFncEj

1 

CHESTER FRIEDMAN 

i^lHL 

EDITOR 

HUGH E. FRAZE 

Asiocialc Editor 

umm 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

heatremen Put Snows All Over 

hrtford in 40-Step Campaign 

IUUtl>( 

Lou Cohen, manager of the Poh Theatre, 

lartford. Conn., and Norman Levin.son. his 

.s.sLstant. .set up 40 separate advertising and 

.xploitation deals to sell "The Snows of Kiliiianjaro." 

The duo promoted a half-hour radio proram 

from the theatre lobby every day for 

|lve days. Aired by station WTHT. the proram 

was titled, "What is Kilimanjaro?" 

ersons who appeared on the show received 

sses. 

News trucks .servicing the area carried thektre 

banners on both sides. Three hundred 

umbo window cards were distributed in Hartford 

and four surrounding towns, and 10.000 

okmarks were circulated through libraries. 

Chools and bookstores. 

One hundred Connecticut bu.ses imprinted 

vith Dayglo paint displayed 22x27 cards on 

butside frames. A jeep towed a trailer with 

six-sheet boards through the main streets and 

covered schools, factories and football games. 

One of Hartford's leading department stores 

used six full windows tied in with the picture. 

Fourteen separate news stories and art 

breaks were planted with daily papers and the 

foreign language pre.ss. Paid spot announcements 

and promoted air time publicized the 

attraction over five radio .stations. Sidewalks 

were stenciled, and theatre employes used 

bumper strips on their cars plugging the 

playdates. 

Supplementing these facets were lobby and 

outside displays at the theatre, and teaser 

trailers which were spliced into the new.sreel 

four weeks in advance. 

Cross trailers and lobby displays were used 

at the Palace Theatre, another Loew's Poll 

circuit theatre in the city of Hartford. 

Note the outdoor ballyhoo above. 

Harry Wilson Clicks 

With Big Campaigns 

On Split-Week Bill 

Harry WlLson, manager of the Capitol Theatre. 

Chatham. Ont.. played "Fearless Fagan" 

and "Ivanhoe" on a split-week booking and 

gave both attractions strong campaigns. 

For "Fearle.-s Fagan." he rented a Hon costume 

and had one of hi.s employes visit all 

the local .schools as "Mr. Lion" and appear on 

the downtown streets with signs. During peak 

hours he cut capers atop the theatre marquee 

to the amusement of pa.s.sersby. 

For "Ivanhoe." Wilson worked out a deal 

with Mirwin's department store whereby the 

owner agreed to give away Black Knight rings 

to the first 150 children who visited the toy 

department accompanied by their parents. 

The store ran a 170-llne co-op ad In the 

Dally News advertising the offer, with prominent 

mention of "Ivanhoe." They devoted a 

full island counter display in the center of the 

store to "Ivanhoe" archery equipment, giving 

more than 60 per cent of the display space to 

picture and theatre credits. 

The public library and two bookstores distributed 

bookmarks and displayed lithos. A 

walking book ballyhoo appeared on the streets 

during peak shopping hours. At slack periods, 

he sat on the curb in front of the theatre. 

The Kent news service bannered all delivery 

trucks with picture copy. 

Wil.5on persuaded the principals in several 

-schools to announce the theatre dates to students 

over the public address system. 

A Car for 'Plymouth' 

A four-column newspaper co-op ad plugping 

"Plymouth Adventure" was promoted 

from the Plymouth motor sales company of 

Cortland. N. Y.. by Bob Anthony, manager of 

the local State Theatre. 

reat 

C^xpectationA 

This is the last writing for this column until next year. In 

retrospect, 1952 has been an exciting and wonderful experience. 

In this crossroads of correspondence, we have met several 

hundred new friends. Across the threshold of our office there are 

scores more we have greeted as they came to stay a few days during 

vacation. And there have been many with whom we have had the 

pleasure of clasping hands at conventions and meetings. These 

meetings represent to us the most cherished of attainments 

friendship. 

From onr office in Rockefeller Center we look sonth, with the 

television mast atop the Empire Slate building framed in the 

center of the window. Like a giant hypnderniir needle pointed 

skyward, it appears to pres;»ge the "shot in the arm" television 

will tiring to worried exhibitors during the year ahead. For closedcircuit 

theatre television may make it possible for theatres to sell 

tickets to what are now home audiences. It should become a 

profitablp reality for some exhibitors during the next 12 months. 

There are other innovations, to be sure. Cinerama and thirddimensional 

films are likewise destined to make revolutionary 

changes in the presentation of motion pictures. They already have 

made a sen.sational impression on the entertainment-minded 

public. 


immiimiiMiiiiwiMmiMMMMiiiiiiiiiiM^^ 

BOXOFFICE Showmiandiser : : Dec. 27, 1952 — 291 — 39

Minors Club Boosts 

Coming Attractions 

At RegaL Oxford 

D. A. C. Ewin. manager of the Regal Cinema, 

Oxford. England, got children to attend 

his Saturday Minors' matinees to start wordof 

-mouth publicity on two recent attractions. 

Ewin made announcements to the minors on 

"Breaking the Sound Barrier" and "Abbott 

and Costello Lost in Alaska." The youngsters 

did an excellent job. spreading the word on 

both pictures. Publicity thus landed directly 

in hundreds of local homes. 

On "Breaking the Sound Barrier." 1,000 

special handbills quoting from favorable reviews 

were distributed by neighborhood shops. 

Posters were displayed in the lobby and foyer 

three weeks in advance. The daily paper 

published a serialization of the film, and 

tieups were made with top shops and florists 

for window displays. 

For "Lost in Alaska," a bicycle was promoted 

for a door prize at the Minors' matinee. 

Two thousand free comic books were promoted 

and distributed to the youngsters, and 

a quantity sent to local children's homes and 

hospital wards. This resulted in added publicity 

stories in the press. 

Eleven news agents displayed showcards 

plugging the picture, and Ewin set up window 

displays in 13 choice locations. 

Clergymen Cooperate 

On 'Cry' in Hove, England 

A week in advance of opening with "Cry, 

the Beloved Country," A.P.C. Bridger, manager 

of the Granada Cinema, Hove, Sussex, 

England, informed several local clergymen 

and informed them of the booking. 

The Reverend Hills, who was familiar with 

the theme of the film, was very desirous of 

having his congregation see it and offered to 

display a sign and stills in the church porch. 

Offers from two other clergymen followed. 

The picture was mentioned by these three 

clergymen in their .sermons on Sunday before 

playdate, and the local papers ran an item 

on Bridger's efforts in this connection. 

Special Anniversary News 

Pearl Bryant, manager of the Federal Theatre, 

Federalsburg, Md., celebrated the 21st 

anniversary of the theatre by promoting a 

special newspaper section in the local paper, 

with congratulatory ads from merchants. The 

newspaper devoted several news columns to 

highlights of the theatre's history. The first 

21 women who attended the anniversary show 

each received a red ro.se, promoted from a 

local florist. At the evening performance, an 

anniversary cake donated by a bakery was 

sliced and a portion given to each patron. 

Rents Theatre to Santa 

George Cameron, manager of the Holland 

Theatre, Bellefontaine, Ohio, got several local 

merchants to play Santa Claus to the community's 

youngsters on Saturday, December 6. 

The merchants rented the theatre and distributed 

complimentary tickets to customers. 

Santa made a personal appearance and 

handed out the gifts. 

40 

C^xpectationd 


If these innovations lea.ve their mark on 

the presentation of motion pictures, 

imagine the impact they will have on the 

merchandising of product. Wliere newspaper 

advertising has been the most effective 

medium in the past, it may be too 

slow for a market where time and current 

events will give the showman only hours 

to "sell" his attractions. Radio and commercial 

television may become the principal 

media because of their ability to 

reach the public swiftly. 

It is a matter of record that the vast 

majority of managers grew up in the industry 

from the ranks. It was the glamor 

and the excitement of competing for bigger 

grosses that attracted and held so many 

theatremen in the industry. A whole new 

era of showmanship lies ahead in 1953. 

There is a job of selling to be done. We 

are happy that even as an observer we are 

privileged to be part of this exciting scene. 

We will be interested in watching developments. 

We will have special interest because 

so many of our personal and pen 

friends will be participating in the development 

of these new techniques and new 

methods of promotion and exploitation. 

From what we know about these friends 

—their ability, ingenuity and showmanship 

—we are sure the job is in the hands of the 

right people. 

Season's greetings to you all. Let's hear 

from thee—in '53. 

— Chester Friedman 

Posters and Windows 

Promote 'Superman' 

When A. T. Fowle, manager of the Astoria 

in Brighton, Sussex, England, played "Superman 

and the Strange People," he arranged 

with a local firm to display window publicity 

and an announcement to the effect that 

"Superman" would visit the store's toy department. 

Hundreds of children flocked to the 

store where the ballyhoo man distributed free 

comic books and throwaways advertising the 

film. 

Although street sunts are prohibited in 

Brighton, Fowle got around the obstacle by 

having a costumed superman visit Woolworth's. 

He was followed around by many 

ardent young admirers as he strolled through 

the premises and the desired effect was 

achieved even though he bore no written publicity 

for the picture. 

Leading news agents in Brighton cooperated 

with display signs advertising picture and 

playdates, and throwaways were u.sed as stuffers 

by newspapers. Superman comic book.s 

were given away free to youngsters at another 

neighborhood store. 

Posters were spotted around town in strategic 

locations and press coverage was excellent, 

with generous space in the Evening 

Argus and the Brighton paper plus photos 

in four newspapers. 

— 292 — 

Jewelry Store Tieup 

And Contest Boost 

'Noon' in England 

Several lively promotions exploiting "Higl 

Noon" were executed by Rex Henderson, man 

ager of the Hippodrome, Nuneaton. England 

In the window of Bickell's jewelry store 

ten clocks displayed were set to show the timi 

in ten different countries when it is "higl 

noon" in Nuneaton. The clock in the cente; 

of the display carried full credits. This stun 

seemed to arouse a great deal of publii 

interest. 

A painting contest for youngsters was ar 

ranged with the Nuneaton Observer. Ove: 

230 entries were received, something of i 

record for contests in this situation, of whicl 

about 100 were mounted by Henderson am 

exhibited in the theatre foyer during the cur 

rent playdates. 

Three weeks in advance of opening, patron. 

were surprised by a "ghost" voice emanatini 

from the stage, saying, "The time is now . . 

but on (date) it will be 'High Noon.'" 

Henderson prevailed upon the mayor o 

Nuneaton to obtain permission from Mitchell 

and Butlers, brewers, to erect banners on thet 

property beneath a clock in the town center 

This is avowedly the best site in Nuneaton, ont 

which, according to Henderson, has neve: 

before been used for such a purpose. 

Free Pass Offer Gag 

Tests Paper's Draw 

When the new Flamingo Drive-In new 

Laurinburg. N. C. opened recently, E. Y 

Stafford, district manager for H. B. Meiselmar 

Theatres, decided to test the drawing powei 

of a newspaper published at Bennetts 

ville, S. C. 

Since it was important to learn whethei 

folks would drive the 20 miles to the new 

drive-in, Stafford ran an ad in the Marlbort 

Herald-Advocate which included a free ad 

mission good during a specified week. Th« 

stunt proved that he could attract people 

from this distance, and he reports that many 

of those who redeemed the newspaper offei 

of free admission had several paying cus-i 

tomers with them in the car. 

In conjunction with the opening of thi 

drive-in. special heralds were distributed U 

5,000 rural homes in the area. A weekly house 

program was introduced since there is no dail> 

paper in the immediate area. 

Dance School on Stage 

To pep up business diu-ing the pre-Christi 

mas season, Ken Carter, manager of the! 

Madi.son Theatre. Richmond. Ky., arranged 

with Sybil Garnett dance school to give a recital 

on the theatre stage. About 60 students 

appeared, giving readings and an exhibition ol 

dancing and singing. The local newspapei 

gave the event excellent publicity. 

A Health Promotion 

Lee Willi.s. manager of the Piqua lOhio) 

Theatre, contacted his local FTA and the 

Mental Health A.ss'n to promote "The Doctor." 

The executive .secretary of the healtb 

organization mentioned the picture dining 8 

radio broadcast. Willis .sent personal letters 

with a pitch for the picture, to teachers and 

professional men in tlie community. 

BOXOFFICE Showmandiser : 

: Dec. 

*tioii 

27, 1952 

loxorncEs

Merchant and Paper 

Give Theatre Co-Op 

For The Fighter' 

A. J. Kalbcrir, cily miuiiinfr for Swltow' 

Theatres, Wa.shlngton. Ind.. nrruiiKed n prrtentlou.s 

tieiip for "Tlu' 

FlKhtor" in cooporutlon 

with the WashliiKtoii 

Herald a ii d 

Shlff's .shoe store. 

The paper publl.shed 

Illustrations of famous 

fighters In history on 

four successive days a 

week prior to opening 

Captions furnished 

clues to help traders 

Identify the fighters. 

At the conclusion of 

the series, contejtants 

were required to submit the four illustnitlons 

with a 25-word statement on why thfy would 

like to see "The Fighter" at the Timplc 

Court Theatre. 

The store donated cash prizes and gifts, 

and bought tickets for presentation to all 

contestants. The newspaper ran a page one 

story announcing the contest and each day 

used a box story on the front page calling 

attention to the contest. The theatre received 

more than a full page of free publicity, 

culminating in a layout of photos on opening 

day showing the contest winners. 

For the Thanksgiving school recess. Kalberer 

arranged an amateur talent shew for 

the Indiana Theatre in cooperation with the 

Campbell music studios. Thirty boy.^ and 

girls, members of the theatre's Roy Rogers 

Riders club, participated in the show The 

studio provided 15 accordionists for musicbackground. 

During December, Kalberer promoted a 

free show for kids on the Saturday before 

Christmas. He booked a barn dance stage 

show from a nearby television station and 

promoted a puppet show for the annual 

kiddy Christmas party at the Indiana. 

Sales 

Copy and Illustrations 

Should Blend for Best Impact 

Gestapo Uniforms Scare 

DP.'s at Brantford 

Stan Andrews, manager of the Paramount. 

Brantford. Ont.. put two ushers on the street 

to Ballyhoo "They Came to Blow Up America" 

and had local D.P.s in an uproar. The 

ushers were dressed in Gestapo uniforms. 

They distributed cards with picture and theatre 

imprint. 

Without advance notice, Andrews released 

a barrage of balloons from the roof, precipitating 

a mad ,'cramble. Attached to each 

balloon was a slip imprinted with theatre copy. 

Scouts See Free Show 

As Guests of Merchants 

Harry Weiner. manager of the Oswego 

(N. Y.) Theatre, had a local automobile agency 

sponsor a free show for nearly 1.000 Girl 

Scouts and Brownies during National Girl 

Scout week. The sponsor rented the entire 

,( iK 

theatre and played host to the scouts. On the 

screen were a film on Girl Scouting and a 

j|];5i selection from the Children's Film Library. 

,],(5( 

The promotion rated a story in the Syracuse 

Herald-Journal. 

Readers of this department frequently 

write asking for ideas which ore dilierent 

from pressbook display ads and suitable 

lor use in the smaller situations. Pictured 

above are some fine examples of 

off-the-beaten-track ads of small space 

dimensions created by Larry Grabum. ad 

director for Odeon Theatres. Ltd. 

Grabum's talents are well known to 

theatremen in Canada and the United 

States. His ideas have been widely copied 

in both countries. He has been reccgniied 

for his ability to use sharp, terse, copy in 

complement with illustrative elements that 

convey the story theme to the reader with 

impact. All ads shown are reduced from 

sizes ranging from one to three columns. 

Note the horizontal ad at top. 

BOXOFFICE Showmandiser : : Dec. 27, 1952 

— 293 — 41

DRUM BEATERS AT WORK 

f1 

Heralding the premiere of "Bailie Zone" at the RKO Grand. Chicago, Manager 

Ansel Winston had extensive support Irom marine recruiters. Pictured is lobby 

exhibit. Marines also furnished street ballyhoo, A-board posters and planted 

newspaper and radio publicity for the picture, all without cost to the theatre. 

At right, two men dressed 

appropriately to symbolize 

the title of "The Savage" 

mix with Christmas shoppers 

to ballyhoo the playdates 

at the Paramount 

Theatre in Buffalo. Ed Miller, 

manager of the Paramount, 

utilized a flash front, 

radio and newspaper promotion 

and school contacts 

to presell the opening. 

At left, three youngsters dressed as 

ancient Roman cavalrymen tour Amsterdam, 

N. Y., to exhibit the rerelease of 

"Cleopatra" at the Mohawk Theatre. 

Fred Laurens, manager of the Mohawk, 

supplied the youngsters with banners. 

At right, tourist bureaus gave strong 

cooperation via window displays to 

opening of "Thief of Venice" at the 

Mayfair Theatre in New York. Tieups 

of this nature are easy to make, gain 

extra publicity for films that suggest 

travel. 

At left, window displays 

were part of comprehensive 

campaign to exploit 

"Plymouth Adventure" by 

Boyd Sparrow, manager 

of the Warwick Theatre. 

San Francisco. Pictured 

is smart window at the 

Emporium facing busy 

Market street, featuring 

original costumes from 

the film production. 

42 

— 294 — BOXOFFICE Showmandiser

Stencils on Sidewalk 

With Bread Crumbs 

lis for 'The Birds' 

To locus aUciitioii on Sonu'tliliiK for the 

[Birds," Joseph Boyle. maniiKer of the Poll 

Ixheatre. Norwich. Conn., hud sUiff inembors 

Iscatter bread cruiiib.s at key .spots In the 

downtown area and chalkmnrk the title of 

the picture on .sidewalk.s. 

I 

The army recrultliiK office used a billboard 

display of stills with full theatre credits. Boy 

I 

Scout troops were contacted and urged to .see 

I 

the picture and advertise It via word-ofmouth 

publicity. 

I 

Postcards with a personal endorsement from 

iBoyle were mailed to a .select list of prominent 

Iresldents. Die-cut window card.s were dls- 

Itributed to stores and posted In clubrooms of 

Iveterans organizations, the Elks and YMCA 

A still display of a roller skatInK rink wa.s 

[erected In the lobby. One thousand heralds 

Iwlth theatre imprint were slip-sheeted into 

ISunday newspapers by a neighborhood news 

I dealer. 

The Norwich Bulletin ran a classified ad 

Icontest and published advance stories and art. 

Ijlmmie Pedace. commentator on the radio 

Ishow, Around Town, gave the picture several 

I gratis plugs and a friendly disk jockey used 

la recording of bird calls on his early morning 

I record show. A radio transcription was 

(planted on station WICH. 

Planned activities In conjunction with 

"Stars and Stripes Forever" at the Poll in- 

Iclude tieups with the marine recruiting office, 

Iveterans organizations, disk jockeys and music 

[stores. On opening night, the marine legion 

lis scheduled to march to the theatre accomipanied 

by several military bands. 

[erchont Trailer Lifts 

^reholiday Receipts 

Nate Krevitz. district manager for Pitts- 

Iburg (Calif.) Theatres. Inc.. reports that 

Imerchant greeting trailers this year about 

Idouble those of previous years. In Pittsburg 

land Concord, merchants have shown a willlingness 

to cooperate In this form of promo- 

Ition which is expected to bolster receipts 

Ithrough miscellaneous sources during a period 

Iwhen shopping takes a heavy toll on atll 

tendance. 

^hotos for Cinema Club 

The Harborough Advertiser Midland Mall 

Irecently devoted almost a full page of photos 

Ipromoting the Saturday morning Cinema 

Iclub birthday at the Ritz in Leicester. Englland. 

Edmund Hague, manager of the Ritz, 

land Ernie Page, theatre pianist, organized 

Igames for the youngsters, presented birthday 

|cards to celebrants and led in singing "Happy 

Birthday." Pictorial layout showed various 

phases of the activities. 

'uzzie Used in England 

L. R. Robbins, manager of the Granby 

Theatre, Reading, England, promoted a 

Icrossword-puzzle herald from a local mer- 

Ichant to advertise "Angels One Five." One 

[thousand of the contest heralds were dis- 

|tributed to patrons in advance of opening, 

and promoted prizes were awarded the 

winners. 

First 'Rain' Contest Prize 

Won by Vermont Men 

The first prize awarded In the "Slngln' In 

the Rain" window display contest co-sponsored 

by MGM records and MOM Plcture.s 

wa» divided between Leslie Spofford of the 

Wilson Music Co.. Rutland. Vt.. and Frank 

Vennett of the Rutland Paramount. 

Second prize was split by Tlielma A. Robinson 

of Orance's Music Hou.se, Athens. Ohio, 

ond Ben Oeary of Schlne's Athena Theatre 

In that city. Third went to Robert Hunnen 

of the O. C. Murphy Co. Harrlsburg. Pa., 

and William J. Trambukis of Locw's Theatre. 

Sixteen theatre managers received honorable 

mentions and were awarded copies of the 

"Slngln' In the Rain" album. They were: 

Arthur Murch. North Shore Theatre, Gloucester, 

Mass.: manager of the Capitol, Winchester. 

Va.; manager of the Orpheum. 

Springfield. 111.: Bob Bowman, Warner, Erie 

Pu.: Ralph Tully, State. Portland. Me.; Lou 

Cohen. Loew's Poll, Hartford: Carl Rogers. 

Locw's, Dayton: Walter Ke.ssler, Loew's Ohio, 

Columbus: manager of the Center. Salt Lake 

City: Manny Winston. Glove. GloversvlUe, 

N. Y.: Joe Real. Midwest. Oklahoma City: 

Lou Haney. Lido. Maywood, 111.: Matt Saunders, 

Loew's Poll, Bridgeport: Vaughn O'Neill, 

Loew's State, Cleveland: manager of Post 

Theatre, Seattle. 

Treasure Chest Pulls 

Key-Holders to Lobby 

Max Mink, manager of the Palace Theatre, 

Cleveland, credits strong promotion with getting 

impressive receipts for the opening of 

"Blackbeard the Pirate." 

Northern Appliance Co. and 20 dealers spon- 

.sored a pirate treasure chest contest. Each 

dealer contributed prizes which included a 

Lewyt vacuum cleaner, five cedarized treasure 

chests, string of pearls, etc., and $5 in cash 

toward theatre advertising. 

In addition, each dealer ran newspaper 

co-op ads advertising the distribution of keys 

with which to try and unlock the treasure 

chest on display at the theatre. Keys were 

distributed in manila envelopes imprinted 

with theatre copy. 

The cooperating stores paid for their own 

window dl.splays including posters and stills 

advertising the picture. 

Mink promoted an exhibit of pirate weapons, 

etc.. from the Western Reserve Historical 

museum. Gray drug stores used a 

large co-op ad tieing in Linda Darnell cosmetics 

with full theatre credits, and the Ohio 

Buick company ran a large co-op ad .showing 

the pirate slashing prices on used cars. The 

layout included full theatre credits. 

A live trailer w-as used on the Ward-Marsh 

television show on Sunday before opening, 

and the theatre paid for 21 television spots 

on station WXEL-TV. 

Usherettes at the theatre were dressed in 

pirate costumes a week in advance. 

Doctors Use Co-Op 

Harry Weiner. manager of the Oswego 

iN. Y.) Theatre, promoted a full-page newspaper 

co-op ad on "Your Doctor." an RKO 

Pathe short subject. Sponsored by the 

Oswego County Medical Ass'n. the ad was 

prepared in straight copy, endorsing the film 

and urging the public to see it at the Oswego 

Theatre. 

Car Dealers Tie-In 

Exploits 'Plymouth' 

At Auburn Theatre 

'nun- Plyinoiitli-Chry-lir (Irulcr.'i cooperated 

with Joe DuSUvu. manager of the 

Auburn iN.Y.i Tlieatre, In exploiting "Plymouth 

Adventure." Each of the deulerr dUplayed 

a 50x30 poster card with htllb In the 

center of their window.s and .supplied a new 

1953 Plymouth for .street ballyhoo. Banners 

on the cars read, " 'Plymouth Adventure" Ls 

Just as thrilling as driving the new, etc." A 

new car wb.s placed on exhibit In front of 

the theatre before opening and during the 

current exhibition dates. 

DaSllva promoted five jumbo turkeys from 

a local merchant and gave them away to 

lucky ticket holders on Tue.sday before 

Thanksgiving. 

The theatreman contacted the superintendents 

of city and county schools and made 

arrangements to distribute student discount 

coupons entitling holders to see "Ivanhoe" 

at reduced rate. Personal letters were mailed 

to every E^ngUsh teacher In the city plugging 

the film and urging their cooperation 

in getting the students to take advantage 

of the special rate. 

A radio station gave the picture gratis 

spot plugs immediately following the 6 o'clock 

news broadcast, and window displays were 

set up in prominent downtown stores. 

Ru.ss Bovim, manager of the State Theatre. 

St. Louis, Mo., Invited the Society of Mayflower 

Descendants of Missouri to bt his 

guests at an advance screening of "Plymouth 

Adventure." The event was covered by two 

St. Louis newspapers, giving the picture some 

fine publicity prior to opening. 

All local newsstands displayed posters with 

copy. "Read the book, then see the picture, 

through a tieup arranged by Ray La Bounty, 

manager of the Arcade Theatre, Cambridge, 

Md., as advance exploitation for "Plymouth 

Adventure." 

La Bounty distributed heralds imprinted 

with a jigsaw puzzle contest in grammar 

school classrooms. Children in upper grade 

classes received circulars promoting a quiz 

contest on the picture. 

Abe Ludacer, manager of the Valentine 

Theatre, Toledo, planted excellent art breaks 

in the daily papers prior to the opening of 

"Plymouth Adventure." a Thanksgiving attraction. 

Plymouth dealers displayed 30x40 show 

cards announcing the picture playdates and 

provided new' cars for street ballyhoo. The 

cars conveyed couples dressed as Puritans 

around town during rush hours. 

Another "Puritan" couple distributed 10.000 

tickets for a drawing of free turkeys at the 

theatre—the tickets and turkeys supplied by 

the Plymouth firm. 

Distributes Broch ures 

Brochures illustrating production settings 

and star backgrounds were distributed by 

Howard Hlgley. manager of the Allen Theatre. 

Cleveland, as part of his promotion for "Because 

of You." Free souvenir booklets were 

given to the first 500 women attending the 

theatre on opening day. 

BOXOFFICE Showmandiser : 

: Dec. 

27, 1952 — 295 — 43

ART DISPLAYS COST A LITTLE, ATTRACT A LOT 

"..J federal t 

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trial 

jury 

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;a ij favoi 

Leo Charlton, manager ol the Oxiord Theatre, Halifax, N. S., is 

one of the many regular contributors to this section who believe 

that art displays more than repay their cost in added interest they 

attract lor the theatre. 

Litho posters provide the main source of inspiration for Charlton's 

ideas although he frequently calls on his art shop for cartoon 

cutouts to convey some special sales message. The photo above, 

center, caught the fancy of adults as well as kids. The kangaroo 

cutouts were used in the lobby in advance, then moved out on the 

lawn adjacent to the theatre during the current engagement. 

j: year's end 

i 

in tlie fed 

iicoiintin? a 

; litense conti 

stribiitiiig £01 

3il actions are 

itaire Co.; F 

Fire-Eating Act Gets 

Crowds to Boxoifice 

Paul Turnbull, manager of the Granada in 

Hamilton, Ont., had a local "character" 

garbed in we.stern attire do a barker routine 

in front of the boxoffice for "The Half Breed." 

The man did a complete fire-eating act during 

peak hours. The performance proved 

especially effective after dark. He alternated 

the stunt with rope tricks, and continuous 

crowds collected in front of the theatre. 

For another street ballyhoo, Turnbull had 

an usher in Indian costume and headdre.ss 

bicycle up and down the main Hamilton 

thoroughfares, plugging the Granada attraction. 

On "Car.son City," Turnbull promoted a 

pickup truck which he bannered and dispatched 

about the city. A professional cowboy 

stood on the truck and did rope tricks. 

In cooperation with the program manager 

at radio station CKOC, Turnbull has a fiveday-a-week 

musical quiz on the air, directed 

at high school students. Theatre passes are 

awarded for the correct answers to questions 

concerning current .screen shows at the 

Granada. 

No barrier to odmission to onyonc in tlic entertainment 

industry wlio needs TB core, WILL ROGERS 


BEFORE YOU BUY see DIT-MCO 

SENIOR « JUNIOR 

IN-A-CAR SPEAKERS * JUNCTION lOX 

N«w Dcfign—Permanent Meld Cattingi 

DRIVE.IN THEATRE MFG. C0."!?.*7.'S,V'Sr' 

Public Relations Break 

Rates Page-One Story 

Ted Doney. manager of the Royal Theatre. 

Guelph. Ont.. promoted an excellent public 

relations deal with the Guelph Mercury. The 

paper ran a two-column boxed story on page 

one. headlined, "Saturday Night is Movietime 

and Father Takes the Family Out." Closing 

paragraph read, "The show you want to see 

is listed on our amusements page." 

At the Palace Theatre in Guelph. Manager 

Herb Chappel promoted more than $250 worth 

of gifts to be presented to the lucky person 

who is the five millionth patron at the theatre 

since its opening. This was worked in conjunction 

with the anniversary of the theatre. 

All gifts were displayed in the theatre lobby 

and the public was alerted on the tieup. The 

local press published several stories on the 

anniversary celebration. 

Chewing Gum Samples 

Exploit Horror Film 

Gus Lindberg, manager of the Greenbriar 

Theatre, Charleston, W. Va., promoted 5,000 

sticks of Beech-Nut chewing gum as a sample 

giveaway, attached to special heralds advertising 

"Brooklyn Gorilla" and "Texas 

Rangers." Lindberg personally supervised the 

distribution of the heralds at local schools 

prior to the opening of the picture. A false 

front also attracted attention to the playdates. 

Sign Across Street Grabs 

Big 'Prowler' Publicity 

M. A. Maige. manager ot the Melody 

Drive-In. Thomson, Ga., painted a large street 

banner on "The Prowler" and strung it between 

two buildings across the main street 

in the downtown shopping section. The sign 

was a tremendous attention-getter. 

Paper Runs Contest 

To Assist 'Country' 

G. Williams, manager of the Regent Cinema 

in Chatham, Kent, England, had the Chatham 

Observer run a "test your memory" contest 

in behalf of "Cry, the Beloved Country." 

The newspaper published a list of questions 

pertaining to the film which contestants were 

invited to answer, with theatre passes as the 

reward. In order to qualify as a contestant, 

it was necessary to see the picture. 

All local papers were cooperative with editorial 

and feature stories on the theme of 

the film. Williams invited the mayor of 

Chatham, local clergymen. Red Cross representatives 

and the press to attend a screening. 

A sandwich man covered all Medway towns 

with signs. Attractive window displays were 

set with two shoe stores, a barber shop, men's 

and women's clothing stores and Campbell's 

Town Hall. 

Projectionist as Hobby 

Builds Theatre Signs 

Just as a hobby, Albert Magnuson. projectionist 

at the Plaza Theatre, Trenton, Mo., 

has developed into a master sign artist. 

For "The Greatest Show on Earth," he 

obtained a four-foot clown head and pinned 

it to the stage curtain. At each side of the 

curtain he placed cutouts of a tiger and a 

giraffe, with the picture title spelled out in 

cutout letters across the stage apron. During 

the screening of the trailer, the letters were 

illuminated by masking off part of the slide 

machine. 

Magnuson regularly makes displays which 

he places on his car with signs calling attention 

to the theatre playdates. 

Bi umiros; 

ack; 

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Did in 19il a: 

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14 

— 296 — BOXOFFICE ShowmandJser : : Dec. 27. 1952 loxorncE

Navari Bros. Suit Placed 

On February Docket 

PITTSBURGH— After more than four years 

In local ft'clerul court, the action of Rudolph 

and Samuel Nuvarl, owners of the Eastwood 

Theatre In Penn township, has been placed 

on the Jury trial list commenclnR on February 

16. Marglottl and Casey represent the 

Naviirl brothers In the antitrust action 

against 16 motion picture producers, dl.strl- 

DUtors and theatres who arc charKcd with 

'domination and almost monopoly" In eslabhlng 

availability of film service to lliculres. 

In December. 1948, the Navari brothers 

rted they had suffered a lo.s,s of $65,- 

DOO at the Eastwood Theatre an a result 

of the alleged monopoly. Under the Sherlan 

antitrust act. the plaintiffs asked 

Iple damages of $195,000. In addition, the 

it asked for $100,000 as a "reasonable" 

lee for counsel. An "Illegal system of relase 

of pictures," the suit charges, dlsirlmlnates 

against the independent theatre 

ner In favor of theatres operated by 

(Earner Bras. Circuit Management Corp. 

At year's end there are no less than eight 

lults in the federal district court which .seek 

accounting and damages in alleged breach 

license contracts entered by various film 

Ustributing companies. Defendants in the 

tlvil actions are Raymond Allison and Rivoli 

rheatre Co.: Frank Biordi, Andy B. Biordi. 

aUdebrand E. Biordi, Irma Biardi and Mrs. 

[da Colavincenza; Adolph Farkas; John and 

[jOuis Lambros; Max Arnold; Francis E. Mcillick; 

Antonio R. Acquillna, Joseph T. 

Blrocco and Joseph A. Blrocco; Wilmer 

terprises. Inc. Six of these cases were 

'iled in 1951 and two were entered during 

1952. 

The antitrust civil action brought several 

*'' 

months ago by the Allied Theatres Corp., of 

New Kensington, against eight motion pic- 

;ure companies, is active in local federal 

court. Frank R. Sack, attorney, represents 

the plaintiff Serrao brothers. Defendants 

as Include Loew's. Paramount, 20th-Fox, RKO, 

CJA, Warner Pictures and Warner Theatres. 

rhe Allied group has asked for damages of 

1''^ 

K 

"''^ 

(840,000. 

Fabian Brooklyn Theatre 

Now Presenting Circus 

NEW YORK—The 2,900-seat Fabian Brooklyn 

Strand, closed for several months because 

of product problems, reopened Friday (26) 

with a circus and the show will continue there 

through January 1. Fabian Theatres said 

booking the circus was a test of the drawing 

power of a special live show and that there 

Pf was the po.ssibility that other non-film entertainment 

might be booked later, though 

the circuit still considered the Strand a picture 

house and preferred to present pictures 

there. 

The circus .schedule called for three shows 

a day. with children admitted for 60 cents 

and adults for $1.20. and with a fmall section 

reserved seats at $1.50. The circus is one 

that has been appearing in armories and in 

Shrine mosques throughout the country. It is 

called the New Polack Bros. Circus, with 

headquarters in Chicago. There are trained 

elephants, seals, dogs, ponies and bears, and 

wild animals and high-wire acts. 

'Daddy' of Exhibitors Looks Ahead 

After 57 Years as a Showman 

.ALBERT P. 

WAY 

Talks on Copyright Law 

To Start January 19 

NEW YORK—The second of a series of 

lectures on copyright problems, starting 

January 19 and continuing on Monday 

nights for seven weeks, with the exception 

of February 23. has been announced by 

Theodore R. Kupferman. chairman of the 

copyright committee of the Federal Bar 

Ass'n of New York, New Jersey and Connecticut. 

The lectures w'ill be: 

January 19. "The Copyright Office," Arthur 

Fisher, delegate to the UNESCO copyright 

convention. 

January 26, "Protective Societies for Authors 

and Creators." William Klein II. associate 

counsel of Authors League of America 

and Songwriters Protective Ass'n. 

February 2. "Problems of Advertisers and 

Advertising Agencies." David M. Solinger. 

agency counsel and author of "Unauthorized 

Uses of Television Broadcasts." 

February 9. "Theatrical and Literary Contracts." 

Edward E. Colton. motion picture 

negotiator for Dramatists Guild. 

February 16. "Magazine. Newspaper and 

Syndication Problems." Alfred H. Wasserstrom. 

counsel for Heart publications. 

March 2, "Tax Aspects of CopjTight," 

Harriet F. Pilpel, chairman of the American 

Bar Ass'n committee on impact of tax laws 

on copyright property. 

March 9, "Copyright No-Man's Land 

Fringe Rights in Literary and Artistic Properly," 

Prof. Walter Derenberg of New York 

University Law school. 

Fabian to NYU Board 

NEW YORK— S. H. Fabian has been 

named a member of the new board of development 

of New York univertity by Chancellor 

Henry T. Heald. One of the functions of the 

board will be to implement policies in connection 

with the ten-year $102,000,000 program 

for new buildings and endowment. 

Charles R. Cox, president of the Kennecott 

Copper Corp., is chairman of the group. 

DUBOIS, PA Albert P Way, known In 

area nmonx pxhlbllorx ua "daddy of them 

thi.s 

all," opened hi.s first theatre, the Academy of 

Mu-slc. in CurweiwWllL- on Dec. 1. 1896. Thus 

the 84-ycar-old showman now is Aturtlng hit 

57th year In the theatre buxlncK.s. 

Way's entry Into the show biulnc.n.s antedates 

the arrlvaJ of motion pictures. By 1900 

he was booking stugc attroctloiu for theatres 

In Alloona. Lancaster, Johnstown, York. New 

Castle. Unlontown and other Pcnn.sylvanla 

cities. He .scheduled productions of the 

ShuberU, Klaw & Erlanger, the Frohmaas. 

Belosco. Hammerslcin, Mltlenthal Bro.s., Jules 

Murray, the Buster Brown Amu.scment Co., 

Stair & Havelln, W. E. Nankevllle and Eden 

Benedict In his own and other houses. 

Way became one of the first in the country 

to introduce motion pictures. 

Although Way has been an active theatre 

owner and operator probably as long as anybody 

In the nation, he posse.sses to an outstanding 

degree the faculty of always looking 

forward, and remains one of the most progressive 

and modern of showmen. Five years 

ago he observed "the world moves on wheels," 

and constructed the Hlway Drive-In near 

here. He visits the Pittsburgh Filmrow frequently, 

comparing notes with other exhibitors. 

Way started operations here in 1899, 53 

years ago. In 1902 he built the Avenue Theatre 

here, and in 1908 he opened his Carleton. 

He also owns the Knox Theatre at Knox. 

Way has never buried himself in his business, 

but always took an active part in the 

life of this community. He has served several 

terms in the Pennsylvania general asembly, 

served as a bank officer and leader in civic 

affairs. 

Recently he was busy with bookings and 

promotions prior to departing with Mrs. Way 

for their annual winter stay at the Princess 

Martha hotel in St. Petersburg, Fla. 

Son Marlin is business manager of the 

Way enterprises, and Aloyse M. Simmons is 

secretary and bookkeeper. 

RKO Theatres Wins Suit 

Brought by Long Park 

NEW YORK—Judge Aaron Steuer of the 

New York supreme court ruled in favor of 

RKO Theatres at a one-day hearing of the 

suit for fraud and misrepresentation brought 

by Long Park Theatres, a Walter Reade company. 

The Reade company had sought $100.- 

000. allegedly due in the sale of Long Park's 

25 per cent interest in Trenton-New Brunswick 

Theatres Corp. to RKO Theatres in September 

1950. RKO Theatres' deal called for 

a payment of $750,000. plus a dividend of 

$42,500. while Reade claimed the dividend 

amount should have been $100,000 higher. 

Among those who testified were Walter 

Reade jr.. president of Reade Theatres: Sol 

A. Schwartz, president of RKO Theatres; 

Tom O'Connor. RKO vice-president, and 

Harold Newcomb. RKO controller. RKO was 

represented by George A. Raftery of O'Brien. 

DriscoU & Raftery while Solomon Goodman 

represented Reade Theatres. 

Sam Katzman will produce and Fred F. 

Sears will direct the Warner film, "49 Men." 

'/* 


45

: 

Becomes 

Films Open for Xmas 

Mild Preholiday Business 

Smash as 11 

NEV/ YORK—While the pre-Christmas 

business remained mild as theatregoers concentrated 

on last-minute shopping, the 

grosses took a tremendous jump the latter 

part of the week as 11 new pictures opened 

in time for the holiday. Among them was 

"Stars and Stripes Forever," which reopened 

the Roxy and its giant stage ice show December 

22, and "Hiawatha," which reopened 

the Bijou, closed for several months. 

The other new films included: "Come 

Back, Little Sheba," "My Cousin Rachel," 

"Ruby Gentry," "Blackbeard, the Pirate," 

"April in Paris," "Against All Flags," "No 

Time for Flowers," "The Black Castle" and 

"The Importance of Being Earnest." All 

started strong on Christmas day. "Pony 

Soldier" had a good first week at the Globe. 

Among the holdovers, the Radio City Music 

Hall, with "Million Dollar Mermaid" and the 

annual "Nativity" stage pageant, had a third 

week which topped the two previous weeks 

and long lines started forming December 25 

as always during the holiday season. "Hans 

Christian Andersen" had another strong 

week, its fourth, at both the Criterion and 

Paris theatres. "Limelight" also continued to 

do good business at two theatres, the Astor 

and the Trans-Lux 60th Street. "This Is 

Cinerama" remained at absolute capacity for 

its 12th week at the Broadway Theatre and 

extra holiday matinees will bring the gross 

to a new high during the holiday season. 

"Forbidden Games" was best of the foreign 

films in its second strong week at the Little 

Carnegie, but "Two Cents Worth of Hope" 

was also strong in its opening week at the 

World. "The Promoter," in its eighth week 

at the Fine Arts: "Leonardo da Vinci," in its 

fifth at the Guild, and "Under the Red Sea," 

in its fifth week at the Beekman, also held 

up well and will continue into 1953. 

(Averoge Is 100) 

Astor— Limelight (UA), 9th wk 115 

Baronet The White Line (IFE), 2nd wk 105 

Beekman Under the Red Sea (RKO), 5th wk 115 

Broadway— This Is Cineramo (Cinerama), reserved 

sects, 1 2th wk 1 50 

Copitol—Because of You (U-l), 3rd wk 100 

Cinemo Verdi The White Line (IFE), 3rd wk 105 

Criterion Hons Christian Andersen (RKO), 4th 

wk 145 

Fine Arts The Promoter (U-l), 8th wk 125 

Globe Pony Soldier (20th-Fox) 120 

Guild Leonardo da Vinci (Picturo), 5th wk 105 

Little Carnegie Forbidden Gomes (Times), 2nd 

wk 130 

Loew's Stote Hangman's Knot (Col), 2nd wk. ..100 

Moyfoir The Thief of Venice (20th-Fox), 4th wk. 90 

Normandie—Crisis (MGM), revival 1 00 

Polace Torpedo Alley (AA), plus vaudeville .. 1 10 

Paramount Stop, You're Killing Me (WB), plus 

stage show, 2nd wk 

1 05 

Pons Hans Christian Andersen (RKO) 4th wk.. J45 

Radio City Music Hall Million Dollar Mermaid 

(MGM), plus Christmas stage show, 3rd wk...l50 

Rivoli The Snows of Kilimanjaro (20th-Fox), 14th 

wk 100 

Roxy Stars and Stripos Forever (20th-Fox), plus 

stoge ice show—opened December 22. 

Sutton The Four Poster (Col), 10th wk. . 100 

Trans-Lux 52nd Street O. Henry's Full House 

(20th-Fox), lOth wk 100 

Trons-Lux 60th Street—Limelight (UA), reserved 

scots, 9lh wk 110 

Victorio Breaking the Sound Barrier (UA), 7th 

^^,k 1 00 

World—^Two Cents Worth of Hope (Times) 125 

Philadelphia Holdovers 

Top First Run Grosses 

PHILADELPHIA—The only pictures to 

break even were "Because You're Mine" in 

the ninth week at the Arcadia, and "Snows 

of Kilimanjaro" in a ninth week at the 

Midtown. 

Aldine— Face to Face (RKO) 70 

Arcadia—Because You're Mine (MGM), 9th wk. ..100 

Boyd Flat Top (AA) 50 

Fox— Ivanhoe (MGM), I 0th wk 50 

Goldmon Rainbow 'Round My Shoulder (Col).... 75 

Mastboum Thunderbirds (Rep) 50 

Midtown Snows of Kilimanjaro (20th-Fox), 9th 

wk 100 

Randolph My Pal Gus (20th-Fox) 95 

Stanley Montana Belle (RKO) 45 

Stanton The Raiders (U-l) 60 

Trans-Lux The Hoppy Time (Col) 90 

Buffalo Grosses Slump 

Below Average Mark 

BUFFALO—Boxoffices failed to do much 

jingling around the local rialto. What little 

business there was went to the Buffalo with 

"Outpost in Malaya" and to the Paramount 

with "Abbott and Costello Meet Captain 

Kidd." 

Buffalo Outpost in Malaya (UA) 90 

Center— High Treason (Pocemaker) 85 

Cinema The Quiet Man (Rep), 3rd wk 80 

Century Hunchback of Notre Dame (RKO); Cot 

People (RKO), reissues 80 

Lafayette Black Narcissus (AA) 75 

Paramount Abbott and Costello Meet Captain 

Kidd (WB) 90 

Teck The Prisoner of Zendo (MGM), 3rd wk... 80 

Pittsburgh Grosses Slip 

As Shopping Mounts 

PITTSBURGH—Grosses were down at theatres 

while near record crowds were downtown 

shopping. Tlu-ee offerings were holdovers. 

Fulton— Bloodhounds of Broadway (20th-Fox) . . . . 60 

Harris—Becouse of You (U-l), 10 doys 90 

Penn Plymouth Adventure (MGM), 2nd wk. . . . 70 

Stanley—The Iron Mistress (WB), 2nd wk 75 

Warner Blackbeard the Pirote (RKO), 2nd wk. . . 75 

'Member' Set for Sutton 

NEW YORK—Stanley Kramer's "The Member 

of the Wedding," starring Ethel Waters, 

Julie Harris and Brandon de Wilde in the 

roles they created in the Broadway stage 

version, will open at the Sutton Theatre December 

30. following a ten-week run for "The 

Four Poster," also a Kramer picturization of 

a stage hit. Both pictures are Columbia releases. 

Subway Recommends "Stars' 

NEW YORK—The New York subway "Go 

See Picture of the Month" car card beginning 

Monday (22) recommended "StarE and 

Stripes Forever," 20th-Fox film that opened 

the next day at the Roxy Theatre. 

Usherettes Calm Crowd 

When Fire Hits Theatre 

mass i 

Isnte 

Alto 

pictures and a Walt Disney RKO release tt 

follow in January and February. All in Tech-^ 

nicolor. "Niagara," a 20th-Fox drama star-: 

ring Marilyn Monroe, Joseph Gotten ano 

Jean Peters, will follow "Stars and Stripes' 

in January. Walt Disney's "Peter Pan." cartoon 

feature, will open at the Roxy February 4 

and "Call Me Madam," starring Ethel Mer^ 

man in her original stage role in the Irving 

Berlhi musical, is also booked. 

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As a screen gome, HOLLYWOOD takes top honors. 

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ha* .been a favorite with theatre goers for 

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BOXOFFICE :: December 27, 195:. 

lOXOFRcE

. . Ben 

. . Minor 

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Communion Breakfast 

1 1 

BROADWAY 

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tieti. 

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JlSel for February 1 

of the Waldorf Astoria February 1. It will 

fellow a mass at St. Patrick's Cathedral at 

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NEW YORK—The third annual communion 

breakfast for film Industry workers In the 

New York area will be held In the ballroom 

Similar breakfasts are also to be held 

February 1 In Los Angeles and Toronto. An 

attendance of 1.500 Is expected here. 

Members of the sponsoring committee arc: 

Fronk I. Alford, MPEA; Williom E. Borry, Shea 

Enterprises; Morgucnto Bourdctto, Poromount; Fronk 

Bryon, Skouras Theatres; Frank E. Cohill jr. Warner 

1.1011 Theatres; Frances X. Carroll, 20th Cenlury-Fox; Pot 

Cosey, Pat Casey Enterprises; John Contort jr., 

Contort & Co.; Robert W. Coyne, COMPO; Thomos 

Oehon, RKO Theolres; Wilham Cronin, Comcrford 

Theatres; John Dcrvin, Monogram Pictures; Edward 

C. Dowden, Loew's; Joseph Eogon, Fabian Thootres; 

Jomes M. Froney, United World Films; Joseph M. 

Gtoghan, Century Theatres; Edmund C. Grainger, 

RKO Theatres; Jomes R. Grainger Republic Pictures; 

William J. Heincmon, United Artists; Woltcr F. J. 

Higoins, Associated Proudentiol Theatres; John 

Hughes, United Artists; James D. Ivers, Quigtcy 

Publishing Co.; John Kane, Columbia Pictures; Austin 

C. Keough, Poromount; Mrs. James Looram, Internotionol 

Federation of Catholic Alumnae; Thomos 

J, Martin, Warner Bros.; Peter J. Mooney, Audio 

Prod.; Paul C. Mooney sr., Notional Screen; James 

A. Mulvey, Goldwyn Productions. 

John F. Murphy, Loew's; William P. Murphy, 

Republic; Thomos Murtho, lATSE, Local 4 (Brooklyn); 

Joseph A. McConville, Columbio; Joseph McMohon, 

Republic; William J. McSheo, RKO Radio Pictures; 

L Douglas Netter jr , Altec Service; John J. O'Connor, 

Universal; Thomas F. O'Connor RKO Theotres; 

Paul D. O'Brien, O'Brien, Driscoll i Rottery; Robert 

H. O'Brien, United Paramount Theotres; Joyce O'- 

Hora, MPAA; Edward K. O'Sheo, Poromount; Martin 

Quiglcy, Quigley Publishing Co.; Chorles M. Rcogon, 

Loews; George J. Schocter; Bert Sonford; Edwin J. 

Smith jr., RKO Rodio Pictures; Nick Tronolone; Fronk 

C. Walker, Comerford Theotres; Richard F. Walsh 

lATSE; William A. White, Skouros Theatres; Rev. 

Patrick J. Masterson, spiritual director. 

Overflow Crowd Attends 

Annual Ampa Xmas Party 

NEW YORK—More than 200 members of 

the industry packed the Georgian room of 

the Piccadilly hotel to attend the annual 

Christmas party of Associated Motion Picture 

Advertisers Tuesday (23). Chester 

Friedman of BOXOFFICE, chairman of the 

party committee, had promoted gifts from 

various companies and organizations to the 

extent that there was a door prize 

for everyone 

present and a drawing for a score of 

remaining prizes. Special grand prizes in 

the form of holidays at Florida and New Jersey 

resorts were won by Dave Weinstein, 

Gertrude Merriam. Edgar Goth and Joe 

Hollander. Joe E. Brown and Benny Fields, 

who presided at the drawing of the grand 

prizes, were given an ovation. 

Others on the dais were Boris Karloff, 

Harry McWilliams, Ampa president: Rutgers 

Neilson, Vincent Trotta, Leon Bamberger, 

Lige Brien, Al Ploersheimer, Goth and Friedman. 

Trans-Lux 72d St. Reopened 

NEW YORK—The Trans-Lu.x 72nd Street 

Theatre, closed for several months, reopened 

Christmas day with a revival showing of 

Charles Dickens' "Christmas Carol." originally 

distributed by United Artists in December 

1951. Two other Trans-Lux midtown houses 

are playing first runs, the Trans-Lux 60th. 

which started its ninth week of two-a-day 

performances of CI arles Chaplin's "Limehght" 

December 18, i.iid the Guild in Rockefeller 

Plaza, which stiirted its fifth week of 

"Leonardo da Vinci" I lie same day. 

Âvld C'oplln, pri-.sident of the newly formed 

Int

. . 

, 

BUFFALO 

Ta^'k Beresin, chief barker of Variety Internalional, 

was the guest at a reception in the 

headquarters of Tent 7, with Dave Miller, 

present chief barker of the tent, acting as 

emcee. The local MGM staff held its Christmas 

party in the .same place that evening . 

Dr. Mauro Zambuto, world-famous authority 

on sound, is coming here for several days in 

advance of 'Anna." which opens January 8 

at the Center. Zambuto will appear on several 

radio stations. A Hollywood type night-before-opening 

is being planned by Arthur 

Krolick. UPT general manager, to launch the 

Silvano Mangano starring vehicle. 

Menno Dykstra presented "The Miracle of 

Fatima" at his Glen Theatre. Williamsville, 

and smashed all attendance records . . . Ira 

E. Epstein, city manager for UPT in Rochester, 

used some eye-catching ads in the Kodak 

town sheets promoting the sale of gift books 

of theatre tickets as "the ideal Christmas 

gifts" . . . Joe Miller, for many years manager 

of the local Columbia office and now part 

owner of the Menands Drive-In, wa-s on Filmrow. 

His wife Sadie is recuperating from an 

eye operation in the Grouse Irving hospital 

in Syracuse. 

Lewis J. Lieser, head of the local Lieser Film 

Distributing Co.. was host at a big Yuletide 

party . . . Dave Miller and his U-I office force 

held a Christmas party recently . . . Charlie 

Mancuso, assistant booker at the Fix excliange, 

is back on the job following a 

shoulder operation. 

Russ Tripi, former shipper at National 

Screen, now is assistant shipper at the RKO 

branch . . . Ben Joel jr., MGM booker at the 

home office, was here for conferences with 

Vincent R. McFaul, general manager of the 

Loew-Shea circuit in Buffalo and Niagara 

Falls . . . Max Miller, UA, was in town working 

with Bill Brereton, Basil ad-pub chief, 

on "Kansas City Confidential," and with 

Eddie Meade at Shea's on "Outpost in Malaya." 

The FCC has authorized a second commercial 

TV station for Buffalo and a third, now 

under consideration, may be on the air within 

«3 

a year. The Chautauqua Broadcasting Corp., 

a new Buffalo concern, has received authority 

to build a new UHF station on channel 17 . . 

Newspaperboys of the Buffalo Courier-Express 

were guests of General Manager Robert T. 

Murphy of the Century Theatre . . . Batavia 

Film Laboratories, a complete theatre and TV 

trailer service, is about to be estabhshed in 

Batavia, N. Y., by Harold Reid. Ted Snell 

and Barney Drees. Reid and Drees several 

years ago operated the Greyhound Film offices 

in Buffalo. Drees now is working at the 

Buffalo Evening News as an artist. 

Eddie Suess, MGM salesman, was chairman 

of the big benefit show staged in the Depew 

Theatre December 27 for Harold Hughes, now 

at Perrysburg, N. Y., hospital ... A man who 

allegedly took bank night at a Jamestown 

theatre four years ago too seriously and 

walked off with $600 in boxoffice receipts 

is in Chautauqua county jaU awaiting 

arraignment on a charge of first degree grand 

larceny. Criminal Deputy Merle Campaign 

returned from Alexandria. Va., with Richard 

D. Gillmer, 32. Arkport, former assistant manager 

of the Palace Theatre in Jamestown, for 

whom a bench warrant has been in existence 

since his secret indictment Dec. 6, 1948. The 

indictment came after Gillmer, on a night 

when the theatre was displaying a huge sign 

reading "free cash tonight," disappeared. The 

evening's ticket receipts also were missing. 

Shortly later he was arrested on another 

charge in Virginia and deputies said a detainer 

was lodged against the time when he 

should be released from detention there. 

. . 

Mr. and Mrs. Mike Kallet of the Kallet circuit, 

Oneida, were on their way to spend the 

winter in Miami Beach . The 153 Corp. of 

which BiU Dipson is the head, has reopened 

the Regent Theatre in Elmira, and Jack H. 

Boyd has closed the State in Caledona. 

"The most important matter before us, and 

it may go a long way in our struggle for 

survival, is the elimination of the federal 

admission tax," says a bulletin just sent to 

members of the MPTO of western New York. 

"Our tax problems are about to come up before 

Congress, it is imperative that each and 

every exhibitor contact his 

congressman and 

supply him with pertment information that 

will point up the absolute urgency of tax relief 

The information that will influence 

. . . your congressman can only come from you. 

Here are a few suggestions that may give you 

an idea as to what is needed so that the 

legislators may be guided accordingly: Profit 

and loss statements covering the last five 

years to show the trend of falling grosses and 

income and at the same time larger operating 

costs; how the tax exceeds profits the 

theatre may have made; schedules of equipment 

replacements and improvements which 

should be made if the house is to remain in 

operation; statements from realtors and 

other businessmen testifying to the depreciation 

of values in the neighborhood where 

theatres have had to close." 

Kepresentini: Variety Tent 7, Myron Gross 

visited the cerebral palsy clinic in the Children's 

hospital and distributed candy, cigarets 

and pa.>ises to downtown theatres, This was 

Myron's annual Yuletide trip to the cUnic 

and the gifts were given to employes of the 

institution ... It is understood that Robert 

T. Murphy, general manager of the Century 

has signed up for the showing of "Niagara' 

at that first run house. This picture wa; 

produced at Niagara Falls last slimmer, whetf; 

newspapers gave the filming a lot of pubUcitj 

and ai't. 

Buffalo marines at 

both the recruiting offices 

in the post office building and the reserve 

base are cooperating 100 per cent witt 

Manager Ed Miller of the Paramount in promoting 

"Stars and Stripes Forever." Eddie i 

is arranging a parade on opening night, with 

marines using A-board posters all over westem 

New York and the marines reserves posting 

special signs on station wagons, which 

are continuously moving along the highways 

in 

the vicinity. 

Those who arg:ue that Rochester is culturally 

"different" from her sister cities, may 

find support in the realm of music and art, 

but not in the list of screen boxoffice hits for 

1952. Manager of Kodak town theatres, looking 

over their boxoffice scores for the year, 

report unanimously that Rochesterians went 

for the same films in general as did the patrons 

of many other cities. Theatre by theatre, 

here are the tops for '52 in Rochester: 

Cinema— "The River"; Little 

— "The Man in 

the White Suit"; Loew's— "QuoVadis"; Palace— 

"The — Miracle of Fatima," and Paramount 

"The Greatest Show on Earth." The 

list contains no clue as to what the public 

likes about pictures. One has a big name 

star and another one, just as successful, does 

not. "There is no formula," said Jay Golden, 

RKO Theatres district manager. "You just 

begin to think you know what's going to be a 

sure thing, and then the public fools you. 

'" 

sanaM 

Gross. 

Gforje 

a'j Buffalo \ 

iSewsworliei 

It's one of the things that makes the business 

so interesting." Lester PoUock, manager 

of Loew's, says there is nothing like color, 

music and adventure to stimulate the boxoffice. 

*i Clown," a 

a Meade of 

"Quo Vadis" had the color, "Ivanhoe" 

the adventm'e and "Singin' in the Rain" the 

ingsilie 

music. Maurice Slotmck, manager of the 

Zi mi piiWi 

Cinema, which ran "The River" for seven Mnena Ca' 

weeks, lists as second best of the year, from^Mi ami foi 

a business standpoint, "O. Henry's Pull' Kjityfonhe 

House," which ran four and a half weeks. E in Sister; 

Mrs. Ben Belinson, manager of the Little, !iB miim 

named "The Man in the White Suit," "Ivory Was she i 

Hunters," "Les Miserables" and retiurn showto 

Remember." 

The annual installation and dinner of Variety 

Tent 7 will be held Sunday evening dl) 

in the Statler. New officers to be installed are 

Dewey Michaels, chief bai'ker; BUly Keaton, 

first assistant chief barker; Marvin Jacobs, 

second assistant chief barker; Robert Hayman, 

doughguy, and W. E. Martin, property 

master. These new du-ectors also will be installed; 

Hai'ry L. Berkson, John G. Chinell, 

Albert F. Ryde. Elmer C. Winegar. Max Yellen 

and Arthm' Krolick. The committee arranging 

the affair hopes to have a prominent industry 

figure as speaker of the evening. 

Mannie A. Brown, manager of the UA offices 

in Buffalo and Albany, threw a tlireeway 

Christmas celebration the otlier day. The 

unique party started with hor d'oeuvres and 

cocktails in the UA exchange in the Film 

building, then moved to the La Marque restaurant 

and thence to the Sheraton, where 

the gang was feted by Moe Dudleson, UA district 

chief. Among the guests were Elmer P. Ij^ 

Lux, general manager, Elmai't Theatres and 

president of the Buffalo City council; Constantino 

and Gus Basil and Spencer Balser, 

BOXOFFICE :: December 27, 1952 

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Theatres; Clayton Eastman, Warner 

'Bros.: Sam and Max VelU-n iind Robert T 

iMurpliy of the Century; Mr. imd Mrs. Carl 

iBell. Perkias Theatres Supply, Kube Cantur 

ol the Ciuitor Slotnlclc circuit, Syracuse; 

iMuury Cohen and M. P. Slotnlclc. Cinema; 

Marvin Gros.s. Cooperative Tlieatre-s; Arthur 

ivrolick and Charles B. Taylor, UPT; Mr. and 

Mrs. GeorRC Gammel, Gainmel Theatre.s; 

Robert Hayman, Haynian Theatre.s, Nlatiaru 

Palls; Mr. and Mrs. BehllnK. BehlInK Theatres; 

Margaret Crean, who has Just coin- 

'pleted 25 years with UA lu Buffalo, and 

.Francis White, with UA for some 20 years. 

More competition Is coming for western 

iNew York exhibitors. A second ultrahigh 

frequency television station hius been authorllzed 

for Buffalo by the FCC. The Buffalo- 

- (Niagara Television Corp has been given a 

= : [construction permit to build a station to 

'•'ii operate on chamiel 59 with five kilowatts of 

'•' 

b; power. Studios and transmitter will be at the 

Ss] Hotel Lafayette. Last week the commission 

13 tnnounced a similar grant to the Chautauqua 

lin Broadcasting Corp., also of Buffalo, to opcrisej 

ftte on channel 17. Buffalo-Niagara, accordlya 

Ing to officials, hopes to be on the air in the 

tiis spring. Tentative contracts already are in 

e hands of manufacturers. The cost of the 

& 

iw station is exriected to exceed $250,000. 

Added Christmas happiness and good cheer 

were provided to approximately 1.000 children 

n Buffalo and western New York at the anlual 

holiday theatre parties presented by the 

hi:. 

Jhea Theatres and the Buffalo Evening News, 

v, . n»e custom was established more than 20 

,rs ago and has continued without interliption. 

Hundreds of children from orphan- 

iges in the Buffalo vicinity were taken to 

,, j. Jhea's Buffalo via bus to see Red Skelton in 

The Clown," and also get gifts of candy, 

die Meade of Shea's and Dave Peugeot of 

News worked out the arrangements. The 

nt brings the Buffalo a lot of goodwill and 

ome good publicity. 

A Snarly 80s . . . 

Phllomena Cavanaugh, veteran newspaperoman 

and for many years in charge of 

lUblicity for the old Shea Court Street Theais 

in Sisters hospital suffering from ine 

LjHuries sustained in a fall in her home. 

In Cavvy" as she is affectionately known by her 

I at lany friends in the industry is now in her 

Lou Rock, manager of the Avon, 

Schine Theatre in Watertown. N. Y., proloted 

some Plymouth Rocks from a local 

OUltry dealer to give away as a promotion 

tunt for MGM's "Plymouth Adventure." The 

alleoB 

tunt created a lot of comment and lot of 

lUblicity in the local newspapers. 

Sftt 

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Mr. and Mrs. Albert C. Behling of the 

lehling circuit; Mr. and Mrs. George Gamlel. 

Gammel theatres, and Mr. and Mrs. 

Dykstra of the Glen in WiUiamsville are 

oing to E>etroit January 18 to be guests of 

tr. and Mrs. Mike Simon at the marriage of 

16 Simon's daughter Muriel. Simon formerly 

ras manager of the Buffalo Paramount exhange 

and now holds a similar p)ositlon in 

tetroit. 

Christmas Variety Salute 

s Broadcast on ABC Net 

NEW YORK—A .salute lo Variety Clubs 

tkajiternational in honor of the 25th annlver- 

0.109 

0, 

U"y was broadcast over the ABC national network 

Christmas Eve at 8:30 p. m., eastern 

bandard time. 

pp The rne program carried information about 

il 

rBs^pc charitable work done by various tents. 

Notables Attend Opening 

Of 'Come Back' in N.Y. 

NEW V

PITTSBURGH 

lyjelvin Mann resigned booking duties at 

the Paramount exchange last Friday 

(19 1 and returned to his home in Chicago 

. . . Active in local federal court December 

24 was the civil action brought by Mrs. 

Florence Lipscher (former wife of the late 

Harry Browarsky), and Ike Browarsky, executors 

and trustees under the will of the 

late Harry Browarsky, versus the district 

collector of internal revenue and claiming 

overpayment of income taxes. They seek a 

return of $19,775.53 and interest for the estate 

of the late city area exhibitor . . . Emilio 

Corsi, manager of the Granada at Beaver 

Falls, turned over a large supply of canned 

goods collected at a special kiddy show . . . 

Announcement is made of the engagement of 

Iris Virtman of this city and Morton Silverman, 

elder son of David C. Silverman, local 

manager. Morton is a senior at Duquesne 

university here . . . Mr. and Mrs. James 

Hendel are enjoying a two-week vacation 

at Miami. 

Marco Ranalli is spending the winter 

months improving the grounds at Ranalli's 

Drive-In Theatre, located between Etna and 

Butler . . . P. E. McGillick, former local 

exhibitor, is seeking a return of $15,105.73 

with interest in alleged overpayment of income 

tax . . Irving Shiftman resigned sales 

. 

duties with United Artists and returned to 

his home in Boston. Bill Rhodes, former 

Republic salesman here who has since been 

a radio time salesman, has been added to 

the UA sales organization and he will cover 

the West Virginia area. John Zomnir, who 

has represented UA for sales on the main 

line and with the Cooperative office, has 

John D. Walsh, 

added the Erie area . . . 

Fulton manager, was recuperating at Mercy 

hospital where he had undergone surgery 

for correction of a ruptured disk in his back. 

Mr. and Mrs. Nate Lazier of Berlo Vending 

Co. were hosts for the Variety Club 

family party December 19 . . . Beaver Theatre 

at Beaver, closed for several weeks, was 

scheduled to reopen December 26 . . . Russ 

Wehrle, supervising manager of the downtown 

State Theatre here, has named James Seegan 

as assistant manager. Harry F. Grelle, 

veteran of the industry, was promoted recently 

from a-ssistant to manager of the 

State. 

Mrs. Stella P. L. Gorris and son Gregory 

of the Star Theatre at Glassport were ovei- 

Joyed last week when word was received of 

the courage of son and brother airman first 

class Erne.st P. Gorris, 22, who snuffed out 

a time bomb high in North Korean skies as 

death ticked off the last 32 seconds of 

survival for him.self and 12 others In a 

B-29 Superfort crew. With less than 60 seconds 

to live, he dived into the wind-whipped 

bomb bay and worked with cold numbed 

fingers on the ticking fu.se of a photoflash 

bomb which had Jammed on several loopound 

bombs over the target. The fuse 

would tick 60 seconds, then detonate the 

huge flash bomb to tear the four-engined 

bomber apart.' The crew mentally counted 

w-hile the young gunner worked. Finally Gorris 

straightened the fuse after 28 seconds. 

Brother Gregorj', who manages the Star at 

Glassport, is departing soon for special 

astronomy study at UCLA. Airman Ernest 

was expected to arrive here for the holidays. 

Starlite Drive-In Theatre near Uniontown, 

which formerly Lssued gasoline to keep car 

motors running for heat in winter months, 

has 200 in-car heaters in operation . . . Hayes 

Garbarino, former Clarion exhibitor, operates 

a television and appliances store there . . . 

David M. Fineman, Rankin exhibitor and 

special agent for the Paul Revere Life Insurance 

Co., has received a "sales leader" 

award for the year. 

. . . "The Prince of 

Dr. H. C. Winslow, Meadville exhibitor and 

chairman of that city's advisory committee 

on flood control, is the leader in creation 

of a French Creek Valley Flood Control 

Authority. Elmer Hasley, East Pittsburgh 

indoor and Conneaut Lake outdoor 

exhibitor, should be Interested in the Meadville 

flood control program as his f.ummer 

home at Cochranton on French creek is 

flooded several times each year . . . Phil Katz 

of the Warner circuit publicity department 

vacationed last week 

Peace" has just had its first Pittsburgh exhibition 

at the Cameraphone in East Liberty, 

recently leased by Morris M. Finkel. 

. . . Joe 

R. S. Wehrle, supervising manager of the 

Capitol at Braddock, states that we were in 

error December 13 in publishing that this 

theatre would be sold and that a business 

establishment would replace it. The firm 

which Wehrle represents recently terminated 

its lease on the Times Theatre at Braddock 

and that property is closed and may be converted 

into a store or it could remain as a 

theatre under new management, depending 

on negotiations now in the works 

Mazzei, manager of the Grant at Millvale, 

has booked the Wheeling Jamboree for a midnight 

stage show New Year's eve. 

Pittsburgh's annual Welcome week celebration 

has been shelved until 1958 when the 

city celebrates its 200th anniversary. The 

Chamber of Commerce states that a fund 

shortage has ruled out a Welcome week program 

Exploiting "Outpost in 

for 1953 . . . Malaya," theatreman Bill Sliirley, carrying a 

sign, stood on various street corners here 

offering three $1 bUls for a $2 bill. Shoppers 

suspected a swindle, or they didn't have a 

$2 bill, for Santa's trade of $3 for $2 didn't 

have many swappers, said the 82-year-old 

press agent. Meanwhile, thousands saw the 

film title on his sign . . . Anthony and 

Don Mungello's Mary Ann Theatre at Burgettstown 

is being represented by the newly 

established P. D. Moore Theatre Service, with 

offices in the Atlas Theatre Supply Co. 

building. 

Sharon, featured "I am proud" advertisements 

to introduce "My Pal Gus" . . . Nathan 

E. Landy and his imcle, Nat M. Cherkosly, 

reopened the remodeled Hazelwood Theatre 

Christmas day. Cherkosly has operated a 

local film trucking service for a number 

of years . . F. D. Moore Theatre Service 

. 

is booking the Grant Theatre at Millvale. Bsi" 

Pittsburgh Row Unions 

Elect Officers for 1953 

: of a ''•'' 

PITTSBURG—Ted Tolley, MGM's shipper, 

has been re-elected president of the Film- 

M; 

ft" . . . 

row Employes Local B-11 for his 13th term. Sike'*' 

Other officers elected last week: .Maj* 

Peg Cronin, Paramount, vice-president; ^ 

Joe Mccormick, RKO, business agent; Janet IJ^'-J^JI 

Smith, National Screen, secretary: Alfy ^'^ 

Kuhn, Warner Bros., treasurer. Members ""''' 

of the executive board for 1953 are Mary 

ie m. s 

Foulis, 20th-Fox, and Peggy Cronin, Para-J *'''*' 

mount, representing inspectors; Jack Leff 

National Screen, and Francis Drake, MGM 

Siri Kenny, 

li 11 iora 

representing shippers; Louis Lombard! anc 

Jean Demma, National Screen, poster clerks. 

Pilmrow Employes Local F-11 has namec 

these officers: 

Al Lostetter, U-I, president: Helen Garlitz 

AA, secretary; John Navoney, Paramount 

treasurer; Orlando J. "Sam" Boyle, 20th-Fox 

business agent; Burt Schwartz, U-I sergean' 

at arms; trustees are Anne Simon, WB 

Catherine Predmore, RKO, and Laiirt 

George, U-I. 

Executive board members for the fron 

office union are: Claire Boyle, Jay Angel 

Margaret O'Cormell, Agatha Donahue, Rhei 

Aaronson, Harold Ironfield, Marie Isleri 

Josephine Beck and Robert Favorite. 

Mrs. Arthur F. Morrone Dies 

PITTSBURGH—En route to the annua 

Christmas party for children and members o 

the lATSE Local 171 Saturday morning (20) 

Mrs. Marie E. Turner Morrone, 60, died a 

the result of a heart attack. She was th' 

widow of the late Arthur F. Morrone, whi 

owned and managed the old Superior Thea 

tre Supply Co. here for many years. Sur 

viving are two daughters, Mrs. Bertha C 

Allen and Mrs. PYances M. Shuttleworth 

three brothers; a sister, and three grandi 

children. 

New Screen at Fulton • 

PITTSBURGH—An RCA Synchro-Screei 

was installed this week in the Pulton Thea 

tre. The Sixth street house was to be closeon 

December 24 for completion of the jol 

according to John D. Walsh jr. manage ^jj 

who is hospitalized here. 

Asks $150,000 for Injuries 

PITTSBURG—Jane Townsend has asko 

for a jury trial in her action against Ul 

Monessen Ajnusement Company, clalmlUw 

000. 

^. 

personal injiu'ies from a fall. She asks $150J 

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a? Chief Ba 

iiel Barker I 

Bob 

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SOCffiSIHi, 

SAM FINEBERG 

TOM McCLEARY 

JIM ALEXANDER 

84 Von Broom Street 

PITTSBURGH 19, PA. 

Phone EXprcis 1-0777 

If UpvJK Art BfHtr Th»n E> fr Hoy-t Your Eûlpmwlt 

Hundreds of members of the industry celebrated 

the holiday season at the annual 

Hanna Theatre Service open house party 

December 19. Bud Thomas and Bud Rosenberg 

were bartenders for more than eight 

hours (getting overtime) and the snack counter 

goodies were replenished by Joe Hanna, 

Mary Jane Hoon and Mary Lou Taylor . . 

W. c. Rlester, manager of the Columbia at 

Complete Sound and Projection Service 

ATLAS THEATRE SUPPLY 

Gordon Gibson, Mgr. 

402 Millenberger St., GRant 1-42S1. Pittsburgh, Pi. 

MOTIOGRAPH — MIRROPHONIC 

:>o 

BOXOFFICE December 27, 19!

, 

premier 

. . Division 

[PHILADELPHIA 

'TTarry S. Jacobs, owner of the Wynne Tlic- 

:ilie, opened to the public hl.s 1.600-.seat 

housf on Monday (22> for ii sneak world 

of "The Four Po.stcr." A Juk was 

jplat't'd In the lobby for contributions to 

Variety Club's camp for handicapped children 

and the Will Rogers Memorial hospital. 

Exchange Finance Co., which has become 

kisort of a fixture In the Vine street film 

[Icolony, has opened a second office at 1901 

larket with Cy Berger a.s o&slstant manager 

. . Maybelle Bond, secretary to Manager 

. . . Paramount Sales 

HUlrlk Smith ond a Paramount employe for 

years, resigned 

lanager Herb GilUs was recovering from a 

cent stroke . . . George James, projectionist 

kt the Kent, and Sam Kevltch, projectionist 

at the Carmen, died recently. 

Marl Kenny, who doubles for Jane Russell. 

»Bs in town to help publicize "Montana 

Belle" . . . Mary Hellworth. MOM booker's 

clerk, has become engaged . . . The following 

nen were elected officers of Local 307 Harry 

||J. Abbott, president; Abbott Oliver, vicepresident; 

Horace Johns, business agent; 

Jex Fell, recording secretary, and Charles 

lumphries, financial secretary. Members of 

lie executive board are Al Van Bell, Robert 

Bleck, Ben Green and Pai'ker Kennedy, 

rustees are Al Werlin. William Braunewell, 

nd Abe Sherman. Werlin was also named 

êrgeant at arms. 

Plans are coniplet« for the construction of 

recreation hall at the Variety Club's camp 

or handicapped children, according to Leo 

sel, prominent exhibitor, who founded the 

ip on his farm in Lansdale four years 

go . . . Tent 13 is scheduled to hold a 

ftng-up New Year's eve party with music 

|)y Marty Portnow and his orchestra . . . 

rent 13 will hold its dinner to honor outgoing 

Chief Barker Vic Blanc and incoming 

3hief Barker Ralph Pries on January 5. 

Bob Gabriel, Ed Gabriel's son, is back at 

apital Film exchange after military duty 

. . Industryites were sorry to hear of the 

leath of James A. Flynn, Republic office 

anager-booker. Plynn was one of the founlers 

of front office workers Local F-7 and 

member of Motion Picture Associates . . . 

Foe Engel, manager at Screen Guild, was on 

vacation in Florida. 

. L. McCarthy Will Head 

'iji 

lecordok Board Jan. 1 

ROCHESTER—George L. McCaithy will rem 

ire as president of Recordak Corp. and be- 

!ome chairman of the board January 1. John 

i. Boeing, a vice-president since 1943, has 

lean chosen to succeed McCarthy. 

Boeing and M. Wren Gabel, vice-president 

md assistant general sales manager of East- 

'!^ nan Kodak, have been elected as members 

If the board. Recordak is an Eastman sublifcl^jdiary. 

' 

CJ. leyI'm Returns to Pilot 

RKO Studio Operations 

HOLLYWOOD—As had been anticipated, 

the election of Howard Hughes as board 

chairman of RKO Radio was foUowed ataiost 

immediately by the return to the fUm plant 

of C. J. TevUn as chief of studio operations, 

a post he had held prior to Hughes' disposition, 

last September, of his controlling interest 

in the company to a syndicate headed by 

Ralph Stolkin. 

Currently and for some time past, the 

studio has been inactive productionwise, but 

Tevlin's return was interpreted by observers 

as a concrete indication that cameras soon 

will be turning again on the lot. 

Another executive development found J. 

Miller Walker, recently named to the directorate, 

elected vice-president, general counsel 

and secretary of RKO Pictures Corp. at a 

meeting of the board. Walker, who has been 

with the company for 22 years, has served in 

the respective capacities to which he was 

elected at various times in the past. 

The board, with Hughes as chairman, comprises 

Walker. Noah Dietrich, A. D. Simpson 

and Edward G. Burke jr. 

Meantime a $600,000 libel action brought 

against Hughes, RKO Radio and Carl Byoir & 

Associates, Hughes' public relations counsel, 

was dismissed "without prejudice" in federal 

district court. The suit had been filed by 

Attorney Martin Gang as an outgrowth of 

another court action in which Gang represented 

Actress Jean Simmons, who sued 

Hughes and RKO over asserted contractual 

violations. Gang charged that Hughes libeled 

him in a statement made at the conclusion 

of the case, won by Miss Simmons. Judge 

Byrne ruled that there was no libel, per se, 

but Gang declared he will take the matter 

before the circuit court of appeals. 

Arnold Picker Returns 

From Australia Survey 

NEW YORK—Arnold M. Picker, vice-president 

of United Artists in charge of foreign 

distribution, returned to New York by plane 

Tuesday (23) from a month-long survey tour 

of the company operatioiis in Australia, New 

Zealand, Singapore and the Philippines. 

Picker began the trij) November 27 and first 

went to southeast Asia and the Pacific areas. 

He spent nine days in Australia, four in New- 

Zealand, four in Singapore and three in Manila, 

meeting personnel of UA offices. During 

the lour, he arranged for the release of "Limelight" 

in Sydney. Auckland and other Australian 

cities. Picker also visited "Coombe 

Cottage," home of Dame Nellie Melba, near 

Melbourne and collected information for the 

forthcoming release of S. P. Eagle's "Melba." 

Hayes Retires From Kodak 

ROCHESTER, N. Y.—Myron J. Hayes will 

retire from active duty with the Eastman 

Kodak Co. the end of the year, but will continue 

as a consultant. He is vice-president 

and general manager of the camera works, 

Huwk-Eye works and navy ordnance division 

and has been with the company more than 40 

i-i: 

. He 

• itles. 

has participated in many civic 

Industry Leaders to Aid 

Jewish Federation Drive 

NEW YORK—Fourteen amusement industry 

leaders have been named by Barney Balaban, 

Simon H. Fabian and Emanuel Frisch 

joint heads of the industry's Federation of 

Jewish Philanthropies drive, to an executive 

committee, to assist in over-all plans for the 

current campaign. 

Named to the committee are: Harry Brandt. 

Brandt Theatres; Jack Cohn, Columbia Pictures; 

Emil Friedlander; Leopold Friedman, 

Loew's, Inc.: Leonard H. Goldenson, United 

Paramount Theatres; Henry Jaffe. Jaffe and 

Jaffe; Al Lichtman. 20th Century-Pox; Herman 

Robbins, National Screen Service; Samuel 

Rosen, Fabian Theatres; Fi-ed J. Schwartz, 

Century Circuit; Sol A. Schwartz, RKO Theatres; 

George Skouras, Skouras Theatres; 

Spyros P. Skouras, 20th-Fox, and Albert Warner, 

Warner Bros. 

A committee of home office chairmen has 

been named to promote the amusement division 

drive of the PJP. Named were Martin 

: 

H. Newman. Abe Schneider, Ed Fabian. Leopold 

Friedman. Irving Greenfield, William 

Brenner, Burton Robbins, Arthur Israel jr., 

Louis A. Novin, Harry Mandel, Charles Boasberg, 

Louis M. Weber, Max E. Youngstein, 

Edward L. Hyman. Robert M. Weitman, Leon 

Goldberg, Adolph Schimel and Samuel Schneider. 

William J. German was named chairman 

of the film laboratory division. 

WB Financial Statement 

Ready Early February 

NEW YORK—Warner Bros, has notified the 

Secm-ities and Exchange Commission that it 

will have its annual financial statement ready 

early in February 1953. It will be sent to 

stockholders prior to the annual meeting, 

scheduled for February 20 in Wilmington. Del. 

A proxy statement listing officers and directors 

of the new distribution and theatre 

companies to be formed in compliance with 

the consent decree is being prepared and will 

be mailed in mid-January to stockholders, 

who will vote on the reorganization. 

The Warner Bros, board has not yet decided 

if it can take advantage of a new "spm-off" 

section of the revenue act of 1951. Twentieth 

Century-Fox sought to do so, but abandoned 

the plan. 

Noble to Head Infantile 

Paralysis Drive NY 

NEW YORK—Edward J. Noble, board chairman 

of the American Broadcasting Co., has 

been named chairman of the 1953 Greater 

New York March of Dimes campaign by Basil 

O'Connor, president of the National Foundation 

for Infantile Paralysis. The drive will 

open January 2 and close January 31. Noble 

also is board chairman of Life Savers Corp. 

He was named chairman of the Civil Aeronautics 

Authority in 1938 and undersecretary 

of commerce in 1939. The following year he 

resigned to return to private industry. 

Solon Lauds Industry 

For Anti-Red Aid 

HOLLYWOOD—Because of complete cooperation 

by industry executives and union 

and guild leaders, the Communism-in-motion 

pictures situation has been radicallj 

changed and filmdom is deserving of tht 

"highest praise" for its efforts. Rep. Donald 

L. Jackson, of the House Un-American Activities 

Committee, declared when he participated 

in an American Legion-sponsored seminar 

Sunday (21) in Santa Ana, Calif. 

Other speakers included Roy M. Brewer 

lATSE international studio representative; 

Actor Ward Bond, and Scenarist Martin 

Berkeley. 

Jackson was quoted as saying that ones 

film leaders "understood the extent of the 

conspiracy and realized its seriousness, they 

went all-out to do the job—and they havt 

done it." The seminar was staged undei 

auspices of the Legion's 21st district. 

David Bogen Completes 

Move to 29 Ninth Ave. 

NEW YORK—The David Bogen Co.. manufacturer 

of sound systems, high fidelity reproduction 

equipment and intercommunica 

tions systems, has completed the removal o 

its complete plant facihties from 633 Broad 

way to new quarters occupying the entiri 

six-story and basement building at 29 Nintl tej, 

Ave. Increased available space in the new lo 

cation has permitted expansion of all de^ Di 

partments, especially the engineering laboratories 

and production facilities needed fo: 

new products manufactured by the company 

The Bogen company was established ii 

1932. and has steadily expanded and diversified 

its operations under the continuou. 

direction of its founder. David Bogen. Pi-od 

iPlafe 

irBall 

EOttWOOD 

(dwisliesof 

tjiteerplayw 

flv 

ilf' to 

SI tiolidays 

ifdmiltop 

jsnland-Netf 

m. 

iiejimietiiis 

Ejoll in Iw 

ml guard an 

tsid speake 

Be, ctof of 

ucts include power amplifiers, radio tuners 

"i Morris, 

and amplifiers, school, plant and office sounc 

systems and office and home intercommunica 

tions systems and television booster ampU 

tiers. 

UA Theatre Circuit Net 

For '52 Up to $491,093 

NEW YORK—United Artists Theatre cir 

cuit and subsidiary companies report a ne 

liiities 

Com 

Jamts Sai 

tas, Inc., N 

'Mt Miirpbi 

C 

!e seisin CO 

ny special s( 

rueraries ol 

taa-Rictii 

Hiel 

Ascher, 

irohaCMtoi 

feliie 

Reyn( 

tea, Dawn 

ton, 

Rory 

tes, Bill 

St 

fe.ffaltGe: 

t-:;.-Cini 

wiio, 

income of $491,093 for the year ended Aug^*« 

31, 1952, an increase over $402,290 for th. 

previous 12-month period. 

The earnings for the 12-month period ll 

1950 were $614,383. 

The net for the 1952 period was $749 

from which was deducted interest, depreclal ^| 

tion, amortization and provision for federa 

income taxes. UA theatre chain operates 2 

theatres in California. Michigan. Oregon ani 

New York. It also has an interest in Metro 

politan Playhouses, which operates 128 thea 

itny 

fell 

Sally 

Jacks 

tee Vickeri 

Wa Curtis, 

iijem, 

Flo 

ItklTStJOO,! 

Jane Sanc 

Iffiaos, 

' 

tres in and around New York City; Uniten 

jj^^ 

California Tlieatres, with 99 theatres; Rowle 

United Theat)-es. with 127 theatres, and Perm 

Federal Enterprises, with seven theatres 

Roles in Science Film 

Robert Sliayne and Doris Merrick have bee) 

signed for the top roles in "The Neandcrtht 

Man," a Wisberg-PoUexfen science-fictio 

melodrama. 

Csiibbean-l 

Alt 

tatot^j 

''" 

taswasfa 

•nil tire Ass> 

liters 

f, 

^z 

BOXOFFICE December 27, 19J' 

loJorncE

! 

Alaska—Cindy 

p 

EWS AND VIEWS OF THE PRQPUCTIOW CEMTER 

iHoUvivood Office— Huttc 219 at 6404 HoHytvood lilvd.: Ivan Spear, Western Afanager) 

[8 Players Take Off 

^For Batile Fronts 

I HOLLYWOOD — Bearing with them the 

good wishes of assembled civic, government, 

charitable, military and Industry leaders. 48 

volunteer players and 17 musicians planed out 

Mday il9) to spend the Christmas-New 

Year's holidays entertaining soldiers stationed 

and hospitalized In the Korea. Alaska. 

Greenland-Newfoundland and Caribbean 

lareas. 

The junketing troupers were given a festive 

sendoff in luncheon ceremonies at the national 

guard armory in Culver City, at which 

featured speakers included Col. Raymond F. 

Stone, chief of army special .services: Dore 

Schary, MGM vice-president and Permanent 

Charities Committee campaign chairman. 

and James Sauter, president of USO-Camp 

ii>2j Shows. Inc., New York. The meeting had 

George Murphy, president of the HoUj-wood 

Coordinating Committee — which organized 

the treks in cooperation with the USO and 

army special services—as chairman. 

mtifl Itineraries of the units: 

Korea—Richard Allan. Paul Douglas. Richard 

Morris, Jan Sterling. Frank Saputo. 

Lionel Ascher. Carleton Carpenter. Movita, 

Carolina Cotton. Peggy King. Walter Pidgeon, 

Debbie Reynolds, Keenan Wynn, June 

Bruner, Dawn Addams, Roscoe Ates, Lita 

jBaron. Rory Calhoun. Virginia Hall. Jean 

Peters. Bill Shirley, Jud de Naut. Robin de 

Vour. Walt Germain. Larry Roberts. 

Garner. Johnny Grant, Tony 

lOvello. Sally Mansfield. Beverly Michaels, 

Ginny Jackson. Elizabeth Talbot-Martin. 

Vicki Bakken, Freddie Browne, Jean Fowler, 

Jai 'ane Prazee. Dorothy Gibson, Eddy Samuels, 

vette Vickers. 

Greenland-Newfoundland—Raymond Burr, 

Wanda Curtis, Don Garner, Paul Garteiz, Eve 

Halpern, Flo Ann Hedley, Marilyn Hedley, 

Jack Iverson. Evelyn Ru.ssell, J. Edmond Burr, 

Don Chapman, Ann McCormack, Donna 

dts^Roach. 

Caribbean—Lois Andrews. Arthur Brunner. 

ElTiest Brunner. Betty McNamara. Don Maltese, 

las, Jane Sandra Nash. Donna Williams. Pat 

iii!*BWilliams. Arthur Anderson. Duke Johnson 

Lionel Johnson, Vivian Marshall, Dub 

"Cannonball" Taylor. 

Bus transportation for more than 1.200 children 

to two Christmas entertainment programs 

was furnished gratis by MGM. 20th- 

Pox. Universal and Warners in cooperation 

With the Ass'n of Motion Picture Producers 

& and Studio Transportation Drivers Local 399. 

sjsisil Youngsters from various settlement houses 

and orphanages were guests at a B'nai B'rith 

program at the veterans memorial hall in 


Culver City, while other underprivileged children 

piirtlclputed in Yuletlde entertainment 

at the Hollywood American Legion stadium, 

sponsored by Tent 25, Variety Club of Southern 

California. 

Monday (22i 

• • • 

was Samuel Ooldwyn day in 

Beverly HllLs when dignitaries repre.sentlng 

that municipahty. as well as motion picture 

Indastry leaders, turned out to honor the 

veteran filmmaker upon his 40th anniversary 

as a producer. Speakers Included Y. Frank 

FYeeman. Paramount vice-president and board 

chairman of the Ass'n of Motion Picture 

Producers: Irene Dunne, and Paul G. Hoffman. 

Goldwyn was presented with a medallion 

upon the city's behalf 

West: James R. Grainger. Republic vicepresident 

in charge of .sales and distribution. 

checked in from the east for brief conferences 

with President Herbert J. Yates prior to the 

latter's departure for New York to spend the 

holidays. 

• « • 

East: William H. Wright. Metro producer, 

and Mrs. Wright left for Cincinnati for the 

Christmas hoUday. 

« • • 

East: Francis Winikus. national advertising-publicity-exploitation 

director for United 

Artists, returned to his Manhattan headquarters 

after conferences here with UA producers. 

San Mateo Studio Site 

Purchased for Drive-In 

SAN FRANCISCO — Guy W. Meek of 

Atherton. owner of four drive-in theatres in 

northern California, has purchased at public 

auction the eight acres on Peninsula avenue 

in San Mateo, the site of the old Pacific 

studios. Meek made the purchase from the 

estate of the late Lester Park at a price of 

$87,000. Park had started to build a drive-in 

there but halted construction after installing 

the screen and doing some grading. 

Meek now owns drive-in theatres in Palo 

Alto, Cotati. San Pablo and Vallejo. It is 

not known what Meek intends to do with the 

remainder of the property. The studios were 

built in the 1920s and housed the Pacific 

studios and later the Max Graf studios. It 

was taken over by a group to produce the 

"Parade of Progress," but the project was 

abandoned after a time. 

Wilshire Klieg Lights 

On for 'Moulin Rouge' 

HOLLYWOOI>— Pllmdom's otMervance of 

the yuletlde was Interspersed with a da.sh of 

klleg-llghted glamor when on Tue.vlay i23» 

"Moulin Rouge." the Jose Ferrer starrer directed 

in Prance by John Huston for Romulu.s 

Films and United Artists relea.se. wa.s worldpremiered 

at the Fox WUshlre Theatre The 

event was followed by a premiere party at a 

Hollywood night club, hosted by Harold 

Mlrlsch, G. Ralph Branton and Eliot H>Tnan 

—who own U. S. rights to "Rouge. " with 

proceeds going to the Damon Runyon cancer 

research fund. 

The debut went on as scheduled as Federal 

Judge William M. Byrne denied the application 

filed by George Banyal. representing 

the Moulin Rouge restaurant in Paris, seeking 

an injunction to restrain the showing 

of the picture. The motion was made In 

conjunction with a suit charging that the 

use of the bistro's name on the picture Is 

unauthorized and illegal. 

Among the premiere-and-party guests were: 

Horry M. Worner, Mervyn LeRoy. Jock L. Worner. 

Jesse L. Losky, Eddie Cantor, Chorles Coburn. Joon 

Crowford, Edward G. Robinson, Greer Gorjon, George 

Burnt end Grocie Allen, HurT\phrey Boflort, Gabriel 

Poscol. Joe Postcrnok, Arlcne Dohl, George Sidney, 

Jerry Wold, Charles Brockett. Williom A. Wellmon. 

Esther Willioms, Milton Sperling. Roy Rogers, Dore 

Schory. Sol Lesser, Jeanne Crom, Wiliiom Perlbero. 

Donny Koye orvj many others. 

Huston and Ferrer likewise were on hand 

for the festivities, the director having arrived 

Monday (22) from France with the 

print of the picture. 

•'The Stooge." the Dean Martin-Jerry Lewis 

comedy produced by Hal Wallis for Paramount 

release, will be given its invitational 

press preview Monday at the Academy 

Award Theatre with garnishment, including 

searchlights, special stunts and bleachers for 

the autograph fans. 

Chest Drive Near Goal 

HOLLYWOOD—Close to an over-the-top 

basis, the Permanent Charities committee's 

1953 fund-raising campaign total now stands 

at SI. 150.900. within breathing distance of the 

goal of $1,250,000, it was reported by Dore 

Schary, drive chairman. The allocation to 

the Los Angeles Community Chest will be 

$702,000: similar Chest organizations in Burbank. 

Santa Monica and Glendale will receive 

$36,700, while $181,700 will go to the 

American Red Cross chapters in those cities, 

and another $176,000 is earmarked for eight 

other major charitable organizations. 

Metro-Goldwyn-Mayer's "Take the High 

Ground 

" will be scored by Dimitri Tiomkln. 

53

. . Local 

i 

I 

' 

i 

Briefies 

STUDIO PERSONNEUTIES 

V Universal-International 

Les Brown and his orchestro were signed to headline 

a musical featurette which Will Cowon is producing 

end directing. 

Cleffers 


Set OS music director on "Jolopy" wos MARLIN 

SKI LES. 

Metro 

DIMITRI TIOMKIN will score "Toke the High 

Ground." 

Paramount 

The score for "Little Boy Lost" will be composed 

ond conducted by VICTOR YOUNG. 

Meggers 

AlEed Artists 

As his first production since recently signing a 

long-term ticket, HAYES GOETZ will produce "Pocahontos," 

being aimed toward an early spring start. 

Columbia 

"The Nebraskan," o historical western by David 

Long, will be produced by ROBERT COHN. 

Century-Fox 

20th 

Assigned to direct the William Bloom production, 

"Woterhole," wos ROY BAKER. 

ROBERT WEBB will direct "The Twelve Mile Reef," 

oction drama about sponge-divers, for Producer Robert 

Bossier. 

Universal -International 

"Wings of the Hawk," the Glenn Ford starrer, will 

be directed for Producer Aaron Rosenberg by BUDD 

BOETTiCHER. 

Warners 

Fronk Melford Productions tagged JOHN BRAHM 

to direct "The Diamond Queen," which rolls early 

next month. 

Options 


STERLING HAYDEN was signed to top the cost 

of "Fighter Squadron," World War U aviation dromo, 

which Williom Colihon will produce. 

Independent 

WILLIAM HOLDEN and DAWN ADDAMS were 

^QUAuri 

r SPECIAL ., 

fRAILIERs 

MOTIOli°PICTURE 

.SERVICE COJ 

I25HYDESI. SSniranciKol^SKf. 

QUKK TlttATRE SALES! 

Selling theatres is our business. Live 

orgonization, quick results. When others 

foil, give us G try, past record of sales 

IS our proof. 

UNITED STATES COVERAGE 

Inquiriet Answered Immediately 

FRED B. LUDWIG, Realtpr 

Vn f .Bufn»i

, 

... 

. 

Francis 

. . was 

Invasion' Scores 180 

n Slow Frisco Week 

8AN FRANCISCO With tin ixitptloii ul 

[nvaslon, U.S.A.." which opened u wild 180 

er cent loixs at the United Arll.st.s, the rest 

r the first run gras.se.s, except for the Oolden 

ate rating 100 for "Thunderblrd.s," were 

•low average. De.splte the large crowd.s In 

le downtown area, mo.st people were bu.sy 

lopplng. 

(Average ll 100) 

X My Pal Gui (20th Fox). Breakdown (Rcolart) 90 

ilden Gate Thunderbirds (Rep), Toughait Man 

In Arliona (Rep) 100 

tw's Warficld Everything I Have li Yours 

(MGM), 2nd wk 90 

rphcum Block Costle (U-l); Roiden U-l).... 95 

jromount Cottlctown (WB), The Gombler ond 

fhe Lody iLP) 85 

The Iron Miitroti (WB), 3rd wk... 90 

litcd Artiits Invoiion, U.S.A. (Col) 180 

>lymoulh' Keeps Pace in Seattle 

/ilh 105 Per Cent 

SEATTLE—First runs here slumped badly. 

1th only one theatre hitting over the averse 

murk. The .second week of "Plymouth 

dventure" and "Apache War Smoke" at the 

Iberty gro.s.sed 105 per cent. 

uc MousO'-Coptoin Block Jock (Classic); Love 

Island (G-K) 85 

iliscum—Botdc Zone (AA), The Rose Bowl Story 

(AA) 100 

'th Avenue Night Without Sleep (20th-Fox).. 75 

xrty— Plymouth Adventure (MGM); Apache 

Wor Smoke (MGM). 2nd wk 105 

c Bo\—The Iron Mistress (WB), 3rd wk 95 

c Hall Bccouse You're Mine (MGM); The 

lur of 13 (MGM), 3rd wk 85 

phcum—Outpost in Molaya (UA) 95 

iromount—My Pol Gus (20th-Fox); The Moverick 

(AA), 2nd wk 100 

m 

to lot Top' Remains 

enver Leader 

DENVER— First run bu.siness was off conlerably 

last week. 

oddin, Tobor, Webber With o Song in My Heart 

(20th-Fox); Broken Arrow (20th-Fox) 85 

(nhom The Blozing Forest (Para) 75 

jnver. Esquire- Flot Top (AA), Feudin' Fools 

(AA) 125 

pheum—Assignment—Pofis (Col); Target Hong 

Kong (Col) 75 

ramount— It Grows on Trees (U-l) 100 

oke Kozloff Is Elected 

as Vegas Chief Barker 

LAS VEGAS. NEV.—Jake Kozloff was 

ital: . 

ected chief barker of the Las Vegas Variety 

,t, at the annual election at the Last Fronaea 

X hotel. Kozloff assumes office January 

succeeding the retiring Chief Barker Benny 

eclii 

Offstein. who becomes International canvasan. 

:or 

tUl! 

in 

Others elected are Ernie Cragin, first assismt 

,eU 

chief barker; Robert Cannon, second 

Arch Loveland. doughguy; Eddie 

Bistant 

»x, property master and Eugene Murphy. 

)ugh guy. Herb McDonald was elected chairan 

of the club's heart fund with Norman 

eller, Ernie Cragin and Charles King on 

le panel. 

The officials will be installed at a gala 

iduction dinner to be held at a Las Vegas 

;rip hotel next month. 

Jobbers Strike Savoy Twice 

SAN DIEGO, CALIF.—Tlie 

Savoy Tlieatre 

Two 

ire seems to be a favorite with robbers. 

ghts in a row. a robber visited the house, 

.e first time, Frank H. Wagner lost $161 to 

thief while relieving the cashier. The folwing 

night a gunman attempted to holdup 

ishier Pauline Gonzales, but fled when 

ailed. 

.ATING a bow L") 

the recently propa-tcd 

|)Uin of the Screen Directors Guild to 

f.stnbll.sh un annual .scholnr.shlp. which 

will be awarded each year to an "A" student 

from one of the Los Angeles high .schools who 

plans to enter the University of California at 

Las Angeles and major there in the cinema 

arts. 

As disclosed by David Butler, chairman of 

the SDG's educational and benevolent foundation, 

a committee will select the winner annually 

on the basis of high grades In general 

atid special aptitude for matters cinematic In 

particular. The Judging committee will comprise 

Butler; Ralph Freud, William Ackerman 

and Marty Rosen of UCLA, and Mark Robson, 

film megaphonist and UCLA graduate. 

Here is a step, however small, in the right 

direction toward improving the badly battered 

over-all public relations of Hollywood. 

SomrthinK of a new liiKh in inconsideration 

of tradrpress reporters' time and functions 

was attained by Tect Carle, Paramount's 

praiser-in-chief, when he invited them to trek 

to the Marathon street film foundry to view, 

and presumably to comment upon, several 

trailers that were to be used on television 

of all things—to exploit "The Koad to Bali " 

What's more, the momentous screening was 

staged on the Friday before Christmas, the first 

preview-free 'ii hours the hungry press had 

encountered in many days—thus affording 

time to do a bit of Christmas .shopping, providing 

aforementioned members of the h. p. 

had the wherewithal to engage in such 

activity. 

From the same Teet Carle, information that 

"Cecil B. DeMille . notified of another 

in his record ifor Hollywood) list of honors. 

He was given the title of 'Darshaka Brahma,' 

which in Sanskrit means 'father of cinematic 

arts,' by the Cine Fans Ass'n of South India." 

It's going to be tough for the boys to learn 

to say, "Yes, Darshaka Brahma," instead of 

the time-honored, "Yes. C. B." 

If lol the poor Holl,\-wood film appraisers 

start wearing feathers— in their hair, that is 

there's reason enough. Recent preview memos 

listed, within a few days of one another, 

.Allied Artists' "Hiawatha," Jack Broder's "The 

Battles of Chief Pontiac" and Columbia's 

"Last of the Comanches." 

Ugh: 

"HORSE-FACED LOVER GAINING 

POPULARITY. LEE MARVIN SAYS" 

—George Lait Columbia Headline. 

Especially among horses. 

A recent printed report had it that Columbia 

had turned thumbs down on the scheduling 

of ".Ml the King's >Ipn." a 19-49 .\cademy 

award winner, as part of the Academy of Motion 

Picture Arts and Sciences' current slate 

of screenings of pictures which captured 

Oscars during that year. 

.\n .Academy request for a print of the 

Broderick Crawford starrer assertedly was 

denied by the company, where a spokesman 

wai quoted a)i addlnr that it i% a "normal 

Ktudio prui llir" not to mukr ( iilumbia plrturrs 

avallablr to 'anybody nutoidr of ron- 

' 

vrntlonal thratriral datr

. . . easy 

SAN FRANCISCO 

IJill Weiss, new operator of the VLsta Theaire, 

lias purchased new sound equipment 

for the house. Weiss, who also operates the 

Isleton Theatre, took over the lease of the 

Vista from Henry Brown, who recently purchased 

the theatre from William J. Laurie. 

Brown Is engaged in the insurance business 

in Rio Vista . . . Two new Super Simplex 

projectors have been installed in the San 

Miguel Theatre, according to manager-owner 

H. B. NeviU. 

Gloria DeHaven, the actress, was here for 

a weekend of relaxation . . . The fifth annual 

Christmas party sponsored by Lodge 26 of 

the Loyal Order of Moose, was held last week 

at the Embassy Theatre. More than 1.400 

children were greeted by Santa Claus with 

gifts, ice cream and candy. Theatre facilities 

were donated by Lee Dibble and Don Mc- 

Lean, co-owners of the theatre. In addition, 

the Embassy ow^ners gave a party for 1,000 

newsboys for a special holiday show and party. 

. . . 

. . . 

The Chamber of Commerce and RKO 

Golden Gate Theatre were hosts to orphans 

at a preview of "Hans Christian Andersen." 

The youngsters traveled here from as far 

south as GiLroy and as far north as Sacramento 

for the Christmas season event 

The Coliseum Theatre on Clement street reopened 

for two days when the merchants 

sponsored a free Christmas show for the kids 

The Christmas party given by Variety 

Club for benefit of its charity project, the 

blind babies, was a tremendous success. All 

the children had a wonderful time and members 

of the club have every right to feel 

proud of their support and participation in 

such a worthy cause. At the party, representatives 

of a local philanthropic society gave 

FOR FAST THEATRE SALES 

Write or Phone 

Irv Bowron, Soles Mgr. 

SCHWARY REALTY CO. 

Phone: LI 6S5S 

10700 N. E. Sandy Blvd., Portland, Oregon 

THEATRE FOR SALE 

In California, will be avoiloble February 1, 1953. 

Good lease. Receipts exceptional. Books open. 

Other interests. 

$35,000 down to experienced exhibitor only. 

Stote experience. Boxoffice, 4947. 

T. 

limirnrrmili 

a check for $500 to the Blind Babies foundation. 

A note from Carol Nathan, former owner of 

the El Predisio and Marina theatres, said he 

left here December 9 to spend the holiday 

season in Los Angeles with his daughter. 

Carol also celebrated his 65th birthday . . . 

The Variety Club of Northern California Tent 

32 will hold its annual installation dinner 

January 24 at the Variety clubrooms. Variety 

International leaders are expected from the 

east. 

Sherrill C. Corwin, president of North Coast 

Theatres, and Harold Citron, general manager, 

were up from Los Angeles headquarters 

to visit with district manager Graham Kislingsbury 

. . . Walter G. Preddey"s new 1953 

Al Stanford of 

calendar is now available . . . 

Oaks Drive-In at Paso Robles was along the 

Row with Barney Gurnette of Clovis . . . F. H. 

Enwald, Bell Drive-In at Sacramento, and 

Clarence Wasserman of the Roxie at Sacramento 

also were in. 

Chloe Ghormley of the Arthur Unger Co. 

spent the Christmas holiday vacation with 

relatives in Los Angeles . . . Tony Enea from 

the Auto Movies in Pittsburg was in . . . 

Robert C. Biers, Mission Drive-In, was looking 

over the Arthur Unger Co. new and spacious 

quarters . . . E. M. Graybill, who just 

opened the Graybill Theatre at San Miguel, 

a newly constructed house, was along the 

Row. 

Jack Tillman, branch manager of Columbia, 

was honored at a luncheon at the Colonial 

room of the St. Francis hotel in celebration of 

his 25th anniversary with the organisation. 

Here to pay homage were A. Montague, general 

manager; Lew Astor, sales manager for 

the western district, and Joseph FYeiberg, 

sales accounting, all in from New York. Also 

Wayne Ball, branch manager up from Los 

Angeles: Neal Walton, manager, Seattle; 

Harold Green, manager. Salt Lake City, and 

Bob HUl, manager, Denver. Also in attendance 

were exhibitors and circuit men and the local 

office staff. 

Ken Dean has been appointed assistant 

manager, replacing Reeves Brece, who resigned 

at the New Peerlex, Oakland . . Finding 

. 

an usher with real ambition and having 

clear cut ideas on exploitation is something 

every manager dreams of, according to Buckie 

Williams. One has shown up at his New 

Peerlex Theatre and he has been given a new 

job unique in such a small theatre operation. 

Usher Wilbert Brodie has been handed the 

job of taking one picture each week and 

making up a special lobby front with trick 

and novel effects. 

EFFECTIVENESS OF YOUR SIGN COPY! 

Strong . . . shock-proof. Wagner Irock adjustable to wcother conditions. 

More easily read because slotted letter fits closer to gloss. Economical 

installation. 

Only manufacturer of complot* fonts of 4"-8''-10"-17" plastic tetters. 

Pacific Coasf Distributors 


lO( ANOIlISi III! SntXiiuM . I 

t*N riANCItCOl lOXilolHtl 

IMS • PORTlANDl II4TII . Ktitaii.Alv 

null I nil 

• SIATTlll 1)11 SlttX »• Ullin U4I 

SEATTLE \ 

fJenry Haustien, Paramount manager, returned 

from a meeting in Los Angeles in 

time to attend his office's annual party Friday 

(19 1. This event followed the firm's cock- 

. . Bill Foreman, who 

tail dinner dance at the Sorrento, which 30 

persons attended the previous week . . . Wanda 

Griffin of 20th-Fox, secretary in the booking 

department, has announced her engagement 

to Lyle Hockspraun . 

was up from the south for a few days, has 

gone south again with his wife and children 

and will spend the holidays there. 

The Oak in Oak Harbor has changed hands, 

. . . 

. . . Harry Plunkett, 

effective January 1. Formerly owned by R. A. 

Gardiner and Leonard Raatz, the 'Whidbey 

Island show house is now the property of 

Chester Hopkins R. A. Gardiner has 

taken over the Lyric in Mount Vernon, which 

was formerly leased by Eldon Pollock. After 

a remodeling program, Gardiner will reopen 

the house as the Lido 

salesman for National Theatre Supply, returned 

from eastern Washington where he 

was helping Lowell Spiess set up his new 

drive-in at Dayton, which is scheduled to 

oi)en in the spring. 

Emis Piro, U-I manager in Portland, and 

his wife were in town Thursday for the funeral 

of Mrs. Piro's brother Ed Cameron . . . 

L. O. Seley, Manley popcorn, returned from 

a week in Portland . . . Cecil Thompson, salesman 

in the Portland office of National Theatre 

Supply, was up for the annual NTS gettogether. 

. . Sterling Theatres 

Ella Mae Morse, Capitol recording artist, 

started a seven-day run at the Palomar 

Christmas day. It wUl include a special 

New year's eve show . 

will feature a special all-cartoon show in six 

houses Tuesday (30 1. On the program will 

be Popeye, Donald Duck, Bugs Bunny and 

other favorite cartoons, which will be shown 

twice, at 1 and 3 p. m. The six houses are 

the Magnolia, Admiral, Beacon, Arabian, Uptown 

and Crest. This special matinee will not 

interfere with their regular evening schedule. 

Jack J. Engerman, manager of Lippert Pictures 

and Engerman Exchange System, has 

completed negotiations with International; 

Releasing Organization for IRO product, 

which includes such pictiu-es as "Kisenga, 

Man of Africa" in Technicolor, "Massacre 

Hill," "Maniacs on Wheels" and others. Engerman 

is going to New York the first of the 

year to complete negotiations for additional 

pictures. 

About 50 Sterling Theatre staff members 

and office employes attended the firm's an^ 

nual Christmas party in the Flamingo roomi 

of the New Washington hotel. Tlie party in' 

eluded a cocktail hour, followed by dinneri 

and entertainment . . . Among Filmrow visl' 

tors were Ed Metzger of Pullman. Lewiston 

and Clarkston; Ed Stierwalt, McClary; HoW' 

ard McGhee. Walla Walla, and Harry Wall, 

Lewiston. 

Wo 

have the 

Count on u< lor Quick AcKoqI -THEATRE | OEM I Kb J 

THEATRE EXCHAHGECa 

iXCHAHGE COj 

201 Fine Arts BIdg 


HI thicli 

a

in 

Parties for Needy 

Given in St. Louis 

ST LOinS Offlcliils of Faiithon & Murco- 

8t. Louis Amusemciu Co. circuit xtartcd 

Christmas parties iind surprises for the 

underprlvllcKed eiirly this year, Friday il9> 

the Missouri Theatre was the scene of the 

knnual Christmas party for residents of old 

(oiks homes and Institutions Klvcn by FSiM In 

cooperation with the Better Films Council. 

Hundreds of aKed men and women were 

brouKht to the theatre by special motorbiis 

or private automobiles provided by the Belter 

Films Council luid others. Film companies 

provided the film proKram and the projectionists, 

stagehand.s and other .service help 

and the staff of the big theatre donated their 

work. 

Special treats Included tobacco for the men 

and boxes of candy for the women. This Is 

an event that they look forward to for weeks 

and always thoroughly enjoy. 

The following morning. Saturday (20i Panchon 

& Marco's 5.200-scat Fox was packed 

with underprivileged children for a Christmas 

party arranged by Fanchoii & Marco and the 

St. Louis Globe-Democrat. 

Various organizations caring for underprivileged 

children cooperated in advance 

arrangements for the big party. The main 

gift for the youngsters was a showing of 

"Hans Christian Ander.sen." 

Tony Peluso, manager of the Fox. and Bob 

Johnston, director of advertising and publicity 

for the Fanchon & Marco, and the Globe- 

Democrat also saw that each boy and girl in 

attendance received a big bag of candy and 

other treats. The entertainment program also 

included singing by a group of carolers from 

the St. Louis Christmas Carols Ass'n. There 

also were film cartoons and other shorts to 

round out the program. 

There was no admission charge, but control 

Of the crowd was arranged by having tickets 

distributed through various organizations. 

The Globe-Democrat ran a number of special 

articles in advance of the party to stimulate 

Interest. The Christmas carols were sung by 

a 50-voice Southwest High school choir sent 

by the carols association. The various sponsoring 

organizations, agencies and clubs cooperating 

in the big party arranged transportation 

to and from the theatre. The doors 

of the theatre opened at 9 a.m. and the 

carolers began their party shortly afterward. 

The motion picture portion of the program 

started about 10 a.m. 

Rob Anbert Theatre 

ST. LOUIS—A man armed with an automatic 

pistol held up Joy Tatum. cashier of 

the Aubert Theatre, a unit of the St. Louis 

Amusement Co., December 19, escaping with 

$10. Miss Tatum said that the bandit, about 

35 years old and about six feet tall, shoved a 

note into the cashier's cage. It read: "This 

Is a stickup. Take it easy, kid." She gave him 

$10, which apparently satisfied him. 

Frank C. Brown Dies 

ST. LOUIS—Funeral services for Frank C. 

"Buster" Brown, a stagehand at the St. Louis 

Municipal Opera and various other local 

theatres since 1901, were conducted Monday 

(22) at the New Apostolic church. Brown, 

74, was a member of Theatrical Brotherhood 

Local 6. 

Congressman Hillelson 

Discusses Tax Repeal 

K.\.s.s.\.s ( irY Newly il

Chicago First Runs 

Slump to Average 

CHICAGO — Business at Lcwp first run 

houses was slow. New product was fairly 

strong and did average business. The Chicago 

did fine with a second week of "The Tliief," 

plus a stage show. 

(Averoge Is 100) 

Chccogo The Thief (UA), plus stage show, 2nd 

1 

y,|^ 

00 

Esquire—The Hour of 13 (MGM), 2nd wk 100 

Grond—The Steel Trop {20th-Fox); The Lody Soys 

No (UA), 3rd wk -90 

Orientol—Breoking the Sound Borrier (UA), 2nd 

„k 

1 00 

. . 

Poloce—Plymouth Adventure (MGM), 3rd wk 100 

State-Loke—The Snows of Kilimonjoro (20th-Fox), 

7th wk 95 

Roosevelt Hongmon's Knot (Col); Torget—Hong 

Kong (Colj 95 

Surf—O. Henry's Full House (20th-Fox), 7fh wk.lOO 

United Artists — Flat Top (AA); Torpedo Alley 

(AA), 2nd wk 90 

World Ployhouse Gods of Boll (Classics); Blithe 

Spirit (Classic) 95 

Woods Pony Soldier (20th-Fox), 3rd wk 95 

Ziegfeld—Beouty ond the Beost (Lopert); Shoe 

Shine (Lopert) 90 

Kansas City Opening 

Of "Kidd' Scores 140 

KANSAS CITY—Business here last week 

among the first runs was nothing to rave 

about. "Abbott and Costello Meet Captain 

Kidd" surmounted the pre-Christmas shopping 

hurdle and scored 140 per cent at the 

Paramount. The Vogue's fourth week of 

"The Promoter" was still tops with 150. 

Kimo Never Toke No for on Answer (Souvaine) 

2nd wk 50 

Midland Outpost in Moloyo (UA); Storm Over 

Tibet (Col) 85 

Missouri The Ring 'UA); Untomed Women (UA).IOO 

Paramount— Abbott ond Costello Meet Coptoin 

Kidd WB) ;.-:---^L--i:-, 

'. 

vc'i- Uptown, Fairwoy and Grando The Steel 

Trop (2Cth-Fox) 90 

'.oguc The Promoter (U-l), ^th wk 150 

Indianapolis Grosses 

Tumble in Slow Week 

INDIANAPOLIS—Boxoffice receipts took a 

big slump last week. The highest gross went 

to "The Savage," -vhich hit a mild 80 per 

cent at the Indiana. 

Circle Operotion Secret (WB); To Hove and Hove 

Not ( WB), reissue 70 

Indiana The Sovoge (Para) 80 

Keith's—Because of You (U-l); Scotlond Yord 

Inspector (LP), 2nd wk 75 

Loew's The Prisoner of Zendo (MGM); Holidoy 

for Sinners (MGM), 2nd wk 60 

Lyric Untamed Women (UA) 70 

Two Pa. Distributors Named 

CHICAGO—Irwin S. Joseph, president of 

Essanjay Films, Inc.. here, has appointed two 

new zone managers. Jack H. Harris of Jack 

H. Harris Productions, Philadelphia, was 

named zone manager in that area and Lewis 

Hanna of Hanna Theatre Service, Pittsburgh, 

was named Pittsburgh zone manager. Harris 

and Hanna will handle "Because of Eve" exclusively 

in those territories. 

CHAIRS REBUILT IN 

YOUR THEATRE 

By Experts in Their Field 

Write ior Quotations 

Chicago Used Chair Mart 

829 So. State St. Chicago 5 

30-Year-Old Silent Films 

Playing at Chicago Surf 

CHICAGO—Two silent films, famous in 

the 

history of the screen, are currently showing 

at H&E Balaban's Surf. They are "The 

Cabinet of Dr. Galigari" and "The Last 

Laugh," both of which were filmed some 

30 years ago. 

Both fnms are German-made, produced in 

an era when German studios were the innovators 

of screen and camera techniques. 

"The Cabinet of Dr. Caligari," one of the 

first horror tales, was originally released 

in 1921. "The Last Laugh," released in 1925, 

established the reputation of actor Emil Jennings 

in this country. Recently presented as 

a double-feature at one of New York's art 

theatres, the two pictures had a highly successful 

run of eight weeks. Boxoffice returns 

for the first week of the run, the management 

subsequently reported, were triple those 

of any film presented in the previous six 

months. 

MAIL IN DATES 

TODAY 

ALBERT 

DEZEL'^ 

831 S.Wobosh.CHICAGO 

NOW BREAKING 

ALL RECORDS !i 

-S UN/rSHOWS- 

ART OF LOVE 

BED-W DIPLOMAT 

BIRTH OF LIFE 

'BURNING QUESTION 

'SMAING VICE TRUST 

HOW TO TAKE A BATH 

Iûii. 

.jeral 

Eas 

IM« 

;*»!?«"' 

,,ie 

or 

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tatiersJsreas 

Tne coBifflil" 

jeMFKlo"" 

iuoBtliaiiii 

isaoimtai by 

Oilier menilii 

jlntanli, St. 

3.JI 

jEjioD, 

WilliamS' 

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and ^ 

BtoJW, s' 

lEddiiettors,! 

to 

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lylaws 

of tie 

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Jolin Ms 

Ki and Lou A 

sport on the 

led aieetin! 

The menbei 

rigional 

Piiil 

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Knieger 

CabdenandB 

i-,ve for new 

[!ttieiice-pn 

CHICAGO 

_ 

CHICAGO 

f 

lis portion 01 

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htsinitsow 

Tentative pi 

ip of 

the 

i 

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1)3 were dii 

Tne 

teation 

\ 

till Is amoni 

\ 

f 

f 

Seasons 

Greetings 

kss ten nan 

of tlie Ureal 

UnEv Jami 

St. tais, te 

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f 

f 

20th Century-Fox Films 

of directors 1 

teni aE of tl 

tended a m 

none hotel. 

Ice She 

f 

TOM GILLIAM, Branch Manager 

ARNOLD MONNETTE, Sales Manager 

CHICAGO 

Balaban & B 

f 

f 

ARTHUR VAN DYKE, Circuit Salesman 

FRANK YOUNG, Office 

Manager 

lor tto weel 

McGeeisth 

stats 

June A 

f 

ice shoR in 

M, Hate Pii 

*o« on am 

SALESMEN: Milt Simon, Harold Goodamote, Jack Eckhardt, Leo Schauer 

BOOKING DEPARTMENT: Art Patzlaif, Head Booker; Annamae Suffern, Al. Klinenberg, Ward Day 

\ FOX MOVIETONE NEWS: Emil Montemurro TRANSPORTATION: John Conway 

3 

^ 

*e circuit's 

I 

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PUBLICITY: Ted Todd 

li 

i4'«HSr»!ft«!Si-as?a r:.i«?S«!^-s^-«??a-o?5ia«?S-«s?!x««i«f^ 

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BOXOFncE

. . Tony 

. . The 

MPTO Grievance Unil S T. LOUIS 

To Start in January 

ST. LOUIS— Till' tipw Krlevniicc commlltcc 

of the Motion Ptcturi- ThcuUi- Owners of 

St. Loul.s. Eastern Mi.s.soiin iind Southern 

Illinois, appointed by President Tom Bloonier 

of Belleville iind headed by Le.ster Kropp. cogeneral 

manager of the Fred WehrenberK 

Theatres here, will .start functlunInK early In 

January. It will handle any subject of dl.spute 

or misunderstanding. Including .such 

matters as reasonable rentals and clearances. 

The committee will hold regular meeting In 

tlie MPTO offices here and the exact days of 

the month and time tor the .sessions will be 

announced by Kropp. 

Other members of the committee are John 

Meinardi, St. Loul.s: Tom Bloomer, Belleville; 

Bill Williams. Union; Tom Edwards, Farm- 

Ington. and Lou Ansell, St. Louis. 

Bloomer, at a i-ecent ineetlng of officers 

and directois, al.so natned a special committee 

to revise and streamline the constitution and 

bylaws of the organization. Tills committee 

also is headed by Kropp. Other members include 

John Meinardi, Phil Nanos, Paul Krueger 

and Lou Ansell, all of St. Louis. They will 

report on the suggested changes at the next 

board meeting. 

The membership committee, headed by the 

regional vice-presidents of the organization, 

Paul Krueger of St. Louis, Bill Waring of 

Cobden and Bill Williams, Union, will start a 

drive for new members during January. Each 

of the vice-presidents is to name members to 

his portion of the committee, and each of 

the.se subcommittees will concentrate its efforts 

in its own particular territory. 

Tentative plans for several regional meetings 

of the organization to be held during 

1953 were discu.ssed at the board meeting. 

The location and time of the first meeting 

will be announced later by Bloomer. Bloomer 

has been named to the executive committee 

of the Theatre Owners of America, while 

Tommy James and Paul Krueger, both of 

St. Louis, have been apopinted to the board 

of directors of the TOA. They plan to attend 

all of the TOA meetings. Bloomer attended 

a meeting of COMPO in the Blackstone 

hotel, Chicago, on December 10, 11. 

Ice Show at Chicago 

CHICAGO—The Chicago Theatre of the 

Balaban & Katz chain is offering an ice show 

for two weeks, starting on the 26th. Truly 

McGee is the producer of the revue, which 

stars June Arnold of the New Yorker hotel 

ice shows in New York. If it proves successful, 

Nate Piatt. B&K booker, will keep the 

show on and possibly tour it in other of 

the circuit's houses in Chicago. 

'2/ 

PLAY SAFE... 

NEXT TINE VSE 

^*g 

^JlÔuality 

mi s. wttASH ivu CHietao 

no NINTH IVENUE. NEW VOK 

. A-s announced In thlJi column 

•Tlic .Shubfft Thratrr. dark sltici- larly last 

summer, opened on Chrlstma,s day with 

Charlie Chaplin In Limelight." The theatre 

Is managed by Itay Parker, mayor of Brentwood, 

who manages the Skyline Drive-In In 

the summer . earlier, 

. 

the Normandy Theatre building 

and Its parking lot have been .sold and will 

be converted Into a super market. Stories 

appearing In the St LouLs dally papers Sunday 

i2Ii reported the .sale price "at more 

than $50,000" and revealed also that a provision 

of the .sale Is that the building Is not 

to be u.sed as a motion picture hou.se or theotre 

in the future. The property was owned 

by the Normandy Theatre, Inc., a subsidiary 

of the Wehrenberg Theatre circuit. 

Word comes from Mount Vernon, Ind., that 

Louis Davis of St. Louis, general manager of 

the Vernon Tlieatre in Mount Vernon, has 

named Gilbert Skelton and John Yaggl, t)Oth 

of Mount Vernon and longtime employes of 

the theatre, to be its Joint resident managers. 

They succeed Cos Ofer, for 16 years associated 

with the Vernon Theatre, who resigned 

recently to Join the advertising department 

of the Evansville Courier-Press at 

Evansville, Ind. 

The United .\rtists exchange looks spick 

and span with a repainting Job recently completed. 

Fern green is the color scheme in 

the outer office. Manager F. J. Lee's office 

is done in regency green, while the salesmen's 

quarters are done in chartreuse. The Venetian 

blinds have been retaped and cleaned. 

Gas heating will be in.stalled during the holidays. 

. . . 

. . . 

Exhibitors along Filmrow included Bernard 

Temborius, Breese; Bob Johason, Fairfield; 

Wayne Smith, Egyptian Drive-In, Herrin, 

Jimmy 

and Joe Goldfarb, Alton Frisina, Taylorville, buyer for the FVisina 

Amusement Co., Springfield, went to Florida 

for the Christmas holidays Harry Haas, 

Paramount manager, left for Los Angeles to 

spend the holidays with his family. He returns 

January 2. 

. . . 

The son of Amos Leonard, Warner Bros, 

salesman, came in to spend Christmas with 

the family David B. Barrett, son of this 

tradepaper correspondent, shipped out of a 

California port bound for "somewhere beyond 

the horizon." Promised his mother to write 

when he gets there. He is in the army. 

Art LaPlantc, Columbia, visited various 

towns in the interest of the Will Rogers 

Memorial fund drive . . Bill Earle, manager. 

. 

National Theatre Supply, and salesmen Bill Jr. 

and Harry Hoff attended the recent National 

Theatre Supply district sales meeting at the 

Gayoso hotel in Memphis. 

Department store sales In St. Louis the 

week ended December 14 ran 13 per cent 

more than those for the similar week in 1951 

on a dollar volume basis, the St. Louis Federal 

Reserve bank reports. The district as a 

whole gained 10 per cent and the national 

increase was only 3 per cent. 

Curious friends along the Filmrow and in 

other local industries have asked me how 

the Barrett Formula compared with the final 

official results of the national elections held 

on November 4. The formula, which has hit 

every presidential election since 1880, this 

year indicated EiAenhower would carry 38 

state, with 431 electoral voles and that hlJt 

popular vote would be 33.815^90 to 27587,485 

for Governor Stfven.soii, with 594.925 ballots 

cost for others or spoiled The final results 

tts reported by the AP show Elsenhower carried 

38 states with 422 electorlal votes and had 

a popular vote of 33,927.549 to 27J1 1.316 for 

Stevenson and 308996 votes for others 

The Prairie AmuM-ment Co, reportedly Is 

considering construction of a drive-ln to serve 

the Jerseyvllle area . personnel of the 

local Warner Bros, office had .some chilly moments 

December 8-11 as the landlord installed 

a new oil-burning furnace. A numljer of 

small electric heaters were pressed Into service 

during the emergency. 

Arch Hosier, St. Louis Theatre Supply Co., 

returned from a visit to Los Angeles. While 

there he took in a performance of "Bwana 

Devil" and reports that It has been doing 

great business, despite the unfavorable comments 

of newspaper critics. Arch also enjoyed 

a submarine trip while on the coast . . . Desmond 

Slattery, motion picture actor and producer, 

and his Irish wolfhound, Faugan 

Baulla, the largest dog in the world, were here 

December 12 . 

Pelu.so, manager of 

Fanchon & Marco's Fox. is looking for locaUtes 

who played in the bands of the late 

John Philip Sousa .so that they can be his 

special guests at the local showings of "Stars 

and Stripes Forever." 

The Empress Playhouse, operated by An- 

. 

sell Bros., will be dark until December 30, to 

give members of the resident stage company 

a holiday period after 11 straight weeks of 

plays. The second half of the .season will 

open with "Kiss and Tell," featuring Edith 

. Elections have 

Fellows and Dickie Moore . 

been ordered by the National Labor Relations 

Board to determine the collective bargaining 

agencies for the engineers, projectionists, 

stagehands, camera and soundmen 

employed by radio station KSD and television 

station KSD-TV, both affiliates of the St. 

Louis Post-Dispatch. The AFL Electrical 

workers union and Local 6 of the AFL stage 

employes & operators union are seeking control 

of the film camera men, soundmen and 

projectionists employed by the stations. 

Edmond North Pens 'Proud Ones' 

Edmond North has been set to pen 20th- 

Fox's "The Proud Ones," from the original 

western by Verne Athenas. 

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DRINK DISPENSERS 

Select Drink Inc. 

4210 W. Florisjanf Ave. 

St. Louis, 15, Mo. 

Phone 

Mulberry S289 

EVERYTHING FOR THE THEATRE 

SL Louis Theatre Supply Company 

Arch Hosier 

3310 Oljro Sirool, St. Loui« 3. Mo. 

Telepiione lEiforfon 7974 


. . . RKO 

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I 

KANSAS CITY 

\ 

. . . Josephine 

J>on Walker, Warner exploiteer, returned 

from a trip through the territory . . 

Helen 

. 

Thomas. RKO booker, was off work for several 

days due to iUness . . . Al Kolitz, RKO district 

manager, Denver, was at the local exchange 

salesmen arrived in town to stay 

until after the first of next year, although 

Chuck Brenner journeyed to Great Bend, 

Kas., for the Christmas holidays 

Clear, secretary in the same office, 

says she bowled 602 in three games for 

Hartman's in the Pilmrow Women's Bowling 

league—with a slight handicap, of course. 

Ed Hartman, Motion Picture Booking 

Agency, was recovering after an operation at 

St. Luke's hospital. He is not expected to be 

back to work until early next month . . . Many 

of the exchanges were gaily decorated for the 

holidays . . . Jay Wooten. Allied Independent 

Theatre Owners president, was in from 

Hutchinson. Kas., for several 

Williams, Royal, King City, 

days . . . Dave 

Mo., was a Row 

visitor. 

M. B. Smith and Jack Braunagel, Commonwealth 

Theatres, returned from Memphis 

after holding a one-day drive-in school for 

exhibitors in that area. Theatremen from as 

far away as Dallas, Tex., turned up for the 


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affair. Bob Shelton. Commonwealth vicepresident, 

arrived in time to attend the school 

after making a tour of company .situation.s 

various parts of Arkansas. About 2(X) persons 

were in attendance, including both circuit and 

independent operators and owners. 

Lloyd Morris, Commonwealth division manager. 

Great Bend, Kas., was at the home 

office. Bob Shelton announced that two floors 

are to be added on to the present Commonwealth 

headquarters building here. Work is already 

under way . Ben Marcus was released 

from Menorah hospital after several 

days . 

longtime exhibitor in 

Kingman, Kas., died recently in a Wichita 

hospital after a long illness . . . The local 

MGM branch set a new office record on 

shipments of short subjects for the week ending 

December 17 . . . Eugene Jacobs, Paramount 

salesman, and wife spent the holidays 

in Texas and Oklahoma . . . The Paramount 

office party was held Monday (22). 

Shirley Cranston, secretary to Columbia 

Manager Tom Baldwin, left Friday (26) for 

San Francisco for an indefinite visit . . Seen 

. 

along Filmrow were Mrs. John Wehner and 

son, Royal, Rossville, Kas.; Earl Presley, 

Globe, Savannah, Mo.; Ed Harris. Bandbox, 

Neosha, Mo.; George Nescher, Rio, Valley 

Falls, Kas.; T. A. Spurgeon, Moderne, Stanberry, 

Mo.; Sol Frank, Coldwater, Kas,; Mrs. 

A. E. Jarboe, Ritz, Cameron, Mo., and Curtis 

Musgrave. Wamega, Kas. 

The KMTA board will hold its next meeting 

January 14 at 12:15 at the Phillips hotel 

. . . Ray Copeland, AA manager, spent three 

days in Wichita on business . . . Frank 

Thomas and Bob Carnie, AA salesman, will 

be in the office until January 5 . . . Bill 

Brooker, RKO publicist, rented the services 

of a circus elephant to parade around town 

plugging the opening of "Blackbeard the 

Pirate," which bowed in at the Missouri here 

on December 24. 

Lester Zucker, Universal district manager, 

returned from Hollywood after a meeting with 

company officials . . . Chick Evens, 20th-Fox 

exploiteer, was in Milwaukee working on 

"My Pal Gus" and "Stars and Stripes Forever" 

H. E. Jameyson. Commonwealth 

. . . president, Wichita, was in town for the company 

Dave Gold, 20th-Fox sales 

party . . . manager, acknowledged his thanks to the 

many exhibitors who made the J. R. Neger 

testimonial drive a success. The drive was 

completed on December 27. 

. . U-I has scheduled a 

Amy Sinclair, secretary to Republic manger 

R. F. Withers, left for a two-week vacation 

in New York . 

two-day meeting in Denver January 5, 6 

of branch managers and salesmen in this 

. . Craig CuUey, 

district. Foster Blake, western division sales 

manager, and Ray Moon, assistant sales manager, 

wUl attend . 

Medicine 

Lodge, Kas.; Frank Weary, Richmond, Mo.; 

Ward Spielman, Olathe, Kas.. and J. Leo 

in 

LOBBY CHAT — Douglas Lightner of 

the Commonwealth Wareham Theatre at 

Manhattan, Kas., hosted Tyrone Power 

and Judith Anderson at the theatre for 

a matinee appearance recently. Lightner 

called on the two actors shortly after 

they arrived for a night appearance at 

Kansas State college in "John Brown's 

Body." Power and Lightner are shown 

above in the Wareham lobby discussing 

Power's new pictures. 

Hayob, Mary Lou, Marshall, 

town booking and buying. 

Mo., were in 

Tom Edwards jr., son of Tom Edwards of 

Edwards & Plumlee Theatres. Farmington, 

Mo., was busy passing out cigars on the birth 

of a son named Tom Edwards III. born December 

8. It is Tom Edwards' first grandson 

. . . Colleges and high schools in the 

district covered by the local 20th-Fox branch 

were notified of the 20th-Fox band contest, 

open to bands of 50 pieces or more, in connection 

with the release of "Stars and Stripes 

Forever." Schools are to make a record of 

the song "Stars and Stripes Forever." and 

one other John PhiMp Sousa selection. Selections 

are to be sent to the nearest marine 

recruiting office. One college and one high 

school winner will be picked in each state, 

and the 96 finalist records will be sent to New 

York City where the two fii'st place bands 

will be chosen by thi'ee judges. Ti'ophies 

and albums of Sousa's music will be awarded 

the winners. 

Herb Carnes has returned to manage the 

Kimo Theatre here, replacing Abdol Khodad, 

who resigned. Carnes has been a member of 

the Dickinson organization for about 13 years. 

He managed the Kimo about a year and a 

half ago, and returned after handling various 

other houses in the circuit. 

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DRIVE-IN\ . . MORE ECONOMICALLY! 


BOXOFFICE : 

; December 27, 1952

. . The 

. 

. . . The 

Theatregoers 

IJenton, 111., 

nspect FMW Capitol 

BENTCJN. 11.1. riu-iiti.fd.i 1,1 ilniloii 

made per.soiml lii.s|)eftlon.s of the techiUiiil 

jand .structural chuiiKCs made by the Fox 

iMldwi-.st circuit at It-s Capitol Tlicatre here. 

jThe theatre waa open for the In.spcctlon from 

11 a. m. to 4 p. m. and Dale Thornhlll. re.sllent 

manager here for the circuit, wa« on 

(.md to greet the crowd. A series of short 

ubJccUs and cartoons were shown to demonrate 

the sound and projection equipment of 

lie theatre. 

Fox Midwest spent thousands of dollars In 

emodcllng and Improving the Capitol. 

lUnong the Improvements Is a cry room 

Mjulppcd with special speakers and air conlUloiilng. 

Bright colors, modernistic designs 

ind modern lighting are other features. PMW 

ilso operates the 600-seat Star here. 

Vadis' Multiple Booking 

s Success in Detroit 

rom Mideast Edition 

DErrROIT—A composite gross of $50,000 

vas turned In for the week ending Saturlay. 

Nov. 22, by five subsequent run suburban 

louses playing "Quo Vadis" on an exclusive 

irea basis, according to Ftank J. Downey, 

nanager for MGM. Tlie returns proved so 

ati.>-factory that four of the houses—the Mel, 

i*ishcr. Woods and Norwest. operated by 

Jnited Detroit Theatres—decided to hold the 

(Icture for a full second week, including the 

lig Thanksgiving holiday. 

Opening of the second week at the four 

p^houses was 73 per cent of the figure rolled up 

\a the preceding opening Sunday, indicatunusual 

staying power in this - 

booking. 

I 

esse L. Lasky Is Speaker 

\\ Midwest Band Clinic 

CHICAGO—Je.-se L. La,sky. lilni producer, 

" 

Vras in Chicago last weekend and di.scu.ssed 

lis plans for producing "Big Brass Band," a 

icture in color telling the history of public 

ihool music in America. He .spoke at the 

losing luncheon of the sixth annual Midest 

National Band clinic in the Sherman 

otel. Lasky said his "dream" was to organan 

all-American high school band of 110 

layers with musicians from all 48 states, 

laska and Hawaii. Eight hundred public 

nd parochial school music educators atended 

the three-day meeting. 

lurglars Take Flashlights 

RED BUD, ILL.—Burglars, who broke Into 

he Red Bud Theatre the night of November 

S, obtained seven flashlights, according to 

!layton T. Dusenberre. ownei: of the theatre. 

; table fork was used to force the latch on 

lie front door of the theatre. Inside the thetre 

the burglars also forced open the ticket 

th window and the lock on a door leading 

pstairs, but a steel cabinet that contained 

he theatre's cash resisted their efforts to 

et into it. 

thewEtre equipment 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 


Plaques on New Carillon 

Pay Tribute 

To Lawrence Showman S. E. Schwahn 

LAWKENCK. KAK A lustliin tribute to 

the memory of the lat« showman and civic 

leader, Stanley E. Schwahn, has boon unveiled 

In the new University of Kan.sas 

World War II Memorial campanile and 

carillon here. Tlic tribute, fitting in that 

the Idea of the carillon and campanile 

which. In a large measure, was fathered 

by the late theatre executive. consLsts of 

four bronze plaques purcha.sed with contributions 

made by show business associates 

and others In both Kansas and Missouri. 

The plaques, measuring two feet wide 

and about five feet long, boar the names 

of the donors of the 53 bells for the carillon 

and the names of the persons whom the 

bells commemorate. The plaques were 

given by friends of Schwahn, who was 

Lawrence Commonwealth Theatre Corp. 

president and manager from 1930 until 

his death in 1948. 

The theatreman, always extremely active 

in civic affairs and in matters concerning 

the university, became Intensely 

interested in the Kansas university carillon 

at the time the campaign for funds was 

being started. He had seen the Bok Tower 

in Florida while attending an Orange 

INDIANAPOLIS 

The Rosedale at EvansviUe, of)erated by 

Harry and James Kornblum, has been remodeled 

with a new front and boxoffice . . 

Jay Goldberg and his wife of Realart, Cincinnati, 

spent the weekend with Mr. and Mrs. 

Joseph Bohn of the Indianapolis office . . . 

Ellis Bennett has taken over the Harper at 

Medaryville . . . Republic employes held a 

Christmas party December 19 at Winter Gardens. 

Gifts were exchanged and a turkey 

dinner was served. Dorothy Tracy and 

Blanche Williams had charge of the party. 

H. W. Boyd. Princess, Cayuga, was chairman 

of the citizens committee for the Christmas 

party given for needy children . . . Joe 

Douglas, son of Harvey Douglas of the Dana 

at Dana, entertained theatre patrons with a 

musical on the new Hammond organ recently 

heating unit at the Wayne 

installed . . . The 

Theatre, operated by the Mailers circuit. Fort 

Wayne, blew up Monday morning and did 

slight damage to the auditorium . . . RKO 

employes held a Christmas party and turkey 

dinner December 18 at the Variety Club. 

Irving Dreeben is planning a trip to New 

York City to spend the holiday with his 

The Hoosier. Shelburn. is closed for 

wife . . . 

The Vivian Carlysle. reopened 

redecorating . . . 

Oscar Fine, Evans- 

December 23 . . 

. 

ville, is visiting his son, who is ill in Florida. 

He has been in F>oor health for some time . 

Bud Washburn and wife were slightly injured 

in an auto accident. Washburn operates 

the Ritz, Rockville. The car was demolished. 

Bowl :!/-;. t)flwetn KU and 

OeorKiii 1' He wa-s one of the 

: 'i*t 

first bcll-rlni{tr.> contributors of tlOO or 

more for the carillon. 

Schwahn died before the campanile was 

built, .so hLi Lawrence friends, theatre 

managers and owners In Kansas and Mls- 

.sourl and Kan.âs City Ftlmrow awociatcs 

contributed nearly $1,400 toward purchase 

of the name plaques In his memory. The 

face of the tablets resembles leather and 

beside each name of the bell donor and 

honoree Is an impression of a .imall bell. 

Each bell note is marked by a plaque. 

Schwahn. who started in the Industry In 

1923 with the old Vitagraph Co. In Kansas 

City, was highly regarded In the motion 

picture Industry and among local biLslne&smen 

for his many civic activities and for 

his business acumen. Much of his success 

in the theatre world was attributed to his 

unusual ability to handle civic matters and 

his Interest in the city and college. 

This work has been carried on ably since 

Schwahn's death by his wife Malsle. who 

takes an active part In civic affairs as well 

as college activities in her capacity as public 

relations official with Commonwealth 

Theatres here. 

. . . Allied Theatre 

George R. Anderson, booker at Warner 

Bros., is on the sick list 

Owners of Indiana will hold a board meeting 

January 6 at the Hotel Lincoln . Variety 

Club of Indianapolis will elect Its officers 

for 1953 Monday i29i. A new location for 

the club is being sought . . . Noema Lattlmore. 

contract clerk at Warner Bras., has been admitted 

to the Will Rogers Memorial hospital 

at Lake Saranac. N. Y. 

The Allied Theatre Owners of Indiana will 

hold an election of officers January 6 . . . 

Trueman Rembusch. retiring president of 

ATOI. is working a Movietime tour in reverse. 

He will fly two people from his town to 

Hollywood at the end of a coupon deal now 

under way . . . Walter Wolverton. manager 

at the Circle, is experimenting with single 

features and double bills to stimulate the 

Circle's matinee trade. 

. . Visitors 

Biller Florence Kelt's father, 20th-Fox, died 

buying and booking for the Venro 

Theatre, Charleston, Ind., has been taken over 

by E. L. Orensteln of Marengo . 

seen on Filmrow were J. P. Griffls, Boswell. 

Boswell; Matt Schneldler, Hartford, Hartford: 

K. Maurice, Wabash, Clinton; Nick 

Paikos, Diana, Tipton, and 0. A, Marshall. 

Darlington. 

Newly elected officers of the Colosseum of 

Motion Picture Salesmen will take oath of 

office January 1. They are Herman Hallberg. 

20th-Fox. president; FVank Warren. Universal, 

vice-president; Jack Meadow. RKO. 

treasurer, and re-elected to office, Kenneth 

Dotterer. 20th-Fox. 

Purchase 'Victoria Regina' 

"Victoria Regina." a play written by Laurence 

Housman concerning the life of Britain's 

Queen Victoria, will be produced by John 

Houseman. 

64-A

. . Chicago's 

. . The 

CHICAGO 

pUmrow buzzed with Christmas activity and 

film exchanges and eqiupment companies 

held parties. Jack Kirsch. president of Allied 

of Illinois, and his helpers greeted exhibitors, 

exchange employes and the press at a Yule 

party in the AlUed meeting rooms. They 

enjoyed cocktails, refreshments and entertainment 

from noon until the wee hours. All 

exchanges held parties, gifts were distributed 

and refreshments served. They included 

MGM, Paramount, Allied-Artists, Warners, 

U-I. Columbia, Capitol, 20th-Fox and RKO. 

Irving Mack passed out gifts to all and refreshments 

were served. Harold Abbott of 

Abbott Equipment Co. and his wife greeted 

guests at his headquarters on the Row. 

Chief barker, greeted Variety members and 

guests. 

The Valencia Theatre in Evanston presented 

its Yuletide Film Festival, with a series 

of films that included several screen classics 

and novelties for the youngsters . . . 

Abbott 

and Costello took Chicago by storm during 

their one day appearance at the B&K United 

Artists to boost the opening of "Abbott and 

Costello Meet Captain Kidd." They drew 

capacity crowds. 

Essanjay Films appointed Jack H. Harris 

of Jack Harris Productions, Philadelphia, as 

zone manager of that city, and Lewis Hanna 

of Hanna Theatre Service; Pittsburg, as zone 

manager there Tom Letcher, assistant 

. . . 

to Norman Pyle, midwest MGM publicity 

head, has been transferred to Minneapolis 

to take over a publicity post there . . . 

James 

Fraught has been appointed manager of the 

"The Quiet Man" Bryn Mawr . 

breaking records in neighborhood theatres. 

It has played 27 repeat performances in theatres 

of the Chicago area. 

pends on the theatre's film commitments 

500,000 public school pupils 

began a long Christmas vacation December 

22. They will be free until January 5. Vacation 

also began for 240,000 parochial school 

pupils. Neighborhood theatres are putting on 

special shows for the children and have made 

tieups with merchants to distribute gifts and 

refreshments. 

joins the Manta & Rose theatre chain in the 

same capacity . Lamar at LaPark and 

the Pal in Palestine have closed until January 

1 . . . The Gerry Moburg Co., merchandise 

distributors, arranged with the Balaban & 

Balaban & Katz held its annual Christmas 

party for the families of employes and guests 

on Saturday afternoon in the Gold room of 

the Congress hotel. Over 1,000 attended and 

enjoyed entertainment and refreshments. 

GifUs were given to all of the children and 

wives of managers who attended. Jack Rose 

and Alex Manta of Indiana-Illinois circuit 

held a party for employes in the Ruppert 

room of the Blackstone hotel. The Essaness 

circuit. Alliance circuit and H&E Balaban 

chain also held parties. The Variety Club 

of Illinois held its party in the Gold room of 

the Congress hotel Monday night and a huge 

crowd attended. "Tlie I Don't Care Girl" was 

previewed and other entertainment and refreshments 

followed. Johnny Jones, the new 

DDCIIT MPKDM 

STAGE EQUIPMENT COMPANY 

rvcRTTHiMC ron the stacc auditorium • lobby 

BOX CrnCt . 132« Cr«nd Ave. K«nk««, Ctly 6. 

A. V. CAUGER Ser^ ^^. 

Merchant Trailers for sure-fire 

merchant-exhibitor Satisfaction 

Chica.go filmmaker Joe Kaufman will not 

desert film production despite his new job 

as director of operations with Cinerama. He 

says the new process eventually will be his 

medium. At present Cinerama is keyed for 

only one picture a year. Kaufman will head 

for the coast as soon as he makes a deal 

here for the presentation of the new medium. 

Exact date for the opening in Chicago de- 

Regina Bartlett, United-Artists booking department, 

has resigned after ten years. She 

Katz chain for ten holiday shows at ten 

residential district theatres and tied in with 

a giant holiday gift night at the ten house 

The company had a store tieup in each neigl 

borhood in which the shows were staged. 

Balaban & Katz reports a tremendous sa 

of Christmas gift books of theatre ticket 

selling for $1, $2.50 and $5. They are on sa: 

at Loop and Neighborhood houses . . . Entei 

tainers appearing in Chicago theatres, niglr 

clubs and on TV and radio shows performe 

Christmas day at James Petrillo's annus 

dinner for blind musicians in the Blackstor, 

hotel. Petrillo was host to 150 bUnd musician 

Harry VValders, former RKO salesman, hf 

opened an office at 1255 So. Wabash Avi 

to distribute Italian films . . Charles Ra 

. 

Bell has taken over the Pix at Blue Mourn 

formerly owned by Byers Jordan . . . Mai 

Roth, Capitol Film Exchange, is distributing 

1953 calendars with all of the trade phon 

Mae Tinee, Chicag 

numbers listed . . . 

Tribune film editor, picked the following film 

as the best show-n in Chicago during the lat 

month. "Eight Iron Men," "Five Angles o 

Murder," "The Prisoner of Zenda" and "Th 

Plymouth Adventure 

. . 

Jack Hunt, manager of Barger Drive-In, 

Chicago, is now in Sarasota, Fla.. where h 

makes his winter home . The La Tijer 

Theatre has been sold for approximatel 

HANDY

inancing of Drive-ins 

Basy in Minnesota 

from ricffli Central Edition 

MINNEAPOLIS—The future of film exhlbllon 

may be enshrouded In uncertainty for 

Dme Indlvldual.s and groups Inside and out- 

;. Ide the Industry, but that fact Isn't mukliiK 

difficult to raise Investment funds for 

rivc-ln theatre construction In tills terrlory. 

Owners of conventional theatres themselves 

nd "outsiders" hereabouts. seeminKly unfrald 

as to what the big bad wolf television 

Ul do to the ozoners. are showing a surprLs- 

)g willingness to put money into outdoor 

leatrc projects. As a result, a considerable 

. lunber of such projects are now under con- 

.; ruction or in the planning stage throughout 

le 

territory. 

This situation seems all the more noteorthy 

to industry leaders In view of the fact 

lat, aside from any effects that the future 

svelopment of TV may have on exhibition of 

ery .sort, the ozoner projects in this terriiry 

Involve even more .speculative risk than 

other areas because of the shortness of the 

ason and more than normal weather unftainties. 

Most of this area's drive-ins operate a 

Bximum of five months a year, and during 

ose five months the nights frequently are 

Id and conducive to staying indoors. With 

bulk of business coming on week-ends. 

iny Fridays. Saturdays or Sundays may 

tell near disaster for the boxoffice, it is 

tinted out. A total of two months of favor- 

»le weather during the operating season is 

insidered better than average. 

kouros Speaks in London 

)n Far East Market 

^m» im Eastern Edition 

LONDON—Opportunities for a "fabulous" 

wket for American and British pictures in 

^pan and a rapidly expanding market in 

donesia and India were outlined by Spyros 

Skouras, president of 20th Century-Fox, 

executives of the J. Arthur Rank Organitlon 

at a luncheon given by the Circuits 

Uiagement Ass'n December 18. 

"Theatre television is the greatest hope In 

domestic market and will increase the- 

•e receipts to three times what theatres 

ve done since the end of World War II," 

Auras predicted. 

ommunity Sing at Loew's 

m Mideast Edition 

AKRON—Loew's Akron is reviving the 

mmunity sing, and Chic Herr has been 

gaged to play the theatre's $40,000 Wurzer 

organ, which was a feature of the 

use for many years up to 1949. There will 

a ten-minute organ program before each 

owing of the feature on Thursdays, Friys, 

Saturdays and Sundays, with slides 

Shed on the screen to give the patrons the 

|ht words—if they care to sing. 

yctn Foy on 'Morgan's Raiders' 

Production reins on Warner.s' "Morgan's 

liders" have been handed to Bryan Foy. 

".6 Civil War drama is being penned by 

ane Wilbur. 

BOWLING 

KANSAS CITY Kllin Ut-llvtry tontliiui-d 

to pace the Fllmrow Men's BowlInK league 

with 42 trlumph.s and 22 la-Jics. flllz Theatre 

slipped Into .srcond place with 40 ai>d 24, 

while MOM. after un early sca.son .'iurgc to 

the top. wa.s tagged with the seventh spot 

In the standings. Sessions will reconvene on 

January 7. 

Teom Won Lott Team Won Lott 

Film D«ltv«rv 42 22 Commonwealth 30 34 

Rtli Theatre 40 24 Michael'i 21 )6 

Fo< Trolter% J9 25 MOM 27 17 

Fo> All Stan Jl JJ Screenlond .1* 4S 

Brownsville, Pa., Rescinds 

10 Per Cent Ticket Tax 

From Ea%tcrn Edition 

BROWNSVILLE. PA. — Council members 

rescinded this city's amu.sement tax last week 

after theatre owners threatened to clo.se their 

houses in February. Appearing before the 

Brownsville council were owners, projectionists 

and other business representatives. Officials 

of the Fayette Amu.sement Co., operator of the 

Brownsville theatres, said the theatre would 

have to be closed and employes laid off unle.ss 

they were relieved of the 10 per cent amusement 

levy. They had staged an active campaign 

all year to have the tax removed. 

About two months ago Brownsville entered 

a suit to collect amusement taxes from the 

Payett* Amu.sement Co's Plaza, estimating 

that from April to the end of September the 

theatre owed the political subdivision $2,912.11. 

The exhibitors said that the two other local 

theatres had been closed for a number of 

months, mostly as a result of the local 10 

per cent amusement tax and the federal tax 

of 20 per cent. 

Frisina Co. May Reopen 

Lyric at Gillespie, 111. 

GILLESPIE, ILL.—The Frisina Amusement 

Co. contemplated reopening its 750-seat Lyric 

here on Christmas day. The theatre has been 

dark since June 28. Don Griffin of Charleston, 

111., a representative of the Frisina company, 

has been here making a community survey 

in anticipation of the reopening. 

RKO Dividends to $5.25 

CHICAGO—The Balaban & Katz Corp. declared 

a $2 quarterly dividend, ending the 

year with a total of $5.25 in dividends as 

against $6 for 1951. General Manager David 

Wallerst«in said the company was giving 

$50,000 in bonuses to employes for Christmas. 

Diamond Film Planned 

rrom Western Edition 

HOLLYWOOD—"The King of Diamonds," 

to be filmed in Technicolor on location at the 

Kimberly diamond mines in South Africa, has 

been scheduled for 1953 production by the 

Dudley Pictures Corp. It is being scripted 

and will be produced by Carl Dudley. 

New Equipment for Granada 

INDEPENDENCE, MO.—Officials of Associated 

Theatres, Inc., announce the installation 

of new hi-intensity lamps and a new 

generator at the Granada Theatre here. The 

generator weighs 900 pounds. 

RESEARCH BUREAU 

for 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATHE 

PLANNING INSTITUTE 

825 Van Brum Blvd 

Kansas City 24, Mo. 

Gentlemen: 

12-27-52 

Please enroll us in your RESEARCH BUREAU 

to receive inlormation regularly, as released, on 

the following subjects for Theatre Planning: 

n Acoustics 

n Air Conditioning 

Architectural 

Serrice 

n "Black" Lighting 

G Building Matericd 

D Lighting Fixture! 

Plumbing Fixture* 

D Projecton 

Q Projection Lamps 

Seating 

Carpets 

D Coin Machines 

'-^ 

^ 

a Complete Remodeling 

Sound Equipment 

n Decorating ^ Television 

D Drink Dispensers Zj Theatre Fronts 

„„.,,,. n Signs and Marquees 

Drive-In Equipment Q Vending Equipment 

D Other Subjects 

Theatre 


Address 

City t. 

State : 

Signed ~.. 

Postage-paid reply cards for your further convenience 

in obtaining information are provided in The MODERN 

THEATRE Section, published with the first issue of 

each month. 

XOFFICE December 27, 1952 64-C

Ideas still 

pay! 

Anyone can find 

ideas, 

but successful exhibitors 

make ideas work for them * 

Whether you create, collect 

or adapt ideas, the main 

thing is to keep them stirring 

to build business for you. 

From Cover to Cover — 

BOXOFFICE Brims with Helpfulness 

*One exhibitor collected BOXOFFICE 

Stories on Children's Shows, and has 

boosted matinee business 100% by 

adapting them for his own theatre. 

As never before, better methods pay good 

dividends in show business. Men in high 

places and men in low places all have 

learned that it pays and pays to promote pictures—every 

day in every way . . . For good 

ideas in the news and in the service departments, 

read and use each issue of 

BOXOFFICE 

Nine Sectional Editions -To Fit Every Distribution Area 

=!4-D BOXOFFICE :: December 27, 195

NTS Staffs From Seven Branches Confer at Memphis 

MEMPHIS—A two-day session conducted 

ire by R. L. Bostick, southern district superrtsor 

and vice-president of Niitional Theatre 

pply Co,, was attended by manaRcrs and 

lesmen from Atlanta, Charlotte, Dallas, 

Memphis. New Orleans, Oklahoma City and 

St. Louis. W. E. Green, president of National 

rheatre Supply Co., addressed the meeting. 

Andy Schelck gave a le.sson in optics. John 

M. Sims discu.ssed television. Bostick welcomed 

the representatives to the meeting 

ind made the final address. Drive-in theatres, 

a carbons sales campaign aLso featured 

the meeting. 

Tom Mulroy. Bausch

. . OUie 

: 

December 

ATLANTA 

n frozen 

sprinkler head caused a sprinkler 

- system to go off in the Rialto at Atlanta 

recently (16), spraying five rows of theatre 

seats and bringing five companies of fii-e 

fighting eqiupment roaring to the scene. The 

alarm occurred about 10:30 a.m.. 30 minutes 

before the theatre s first screening of the day. 

It was empty at the time. Damage to the 

seats and a roof through which the water 

poured was caUed neglible by Bob Moscow, 

manager. The theatre was operating on 

normal schedules later in the day. 

Jack Lancaster, son of Rose Lancaster of 

Astor Pictures, home on a Christmas furlough 

from the marine base in Florida, will 

ABC 

THEATRICAL ENTERPRISES 

ATLANTA 

JACKSONVILLE 

Phone ALPine 7887 Phone 5-9227 

P. 0. Box 1345 P. 0. Box I 

BUYING 

BOOKING 

AGENTS 

K. J. (Hop) Barnes 

C. B. (Cliff) Wilson 

Karl (Bud) Chalmon 

R. A. (Rex) Morris 

"10 NIGHTS N DEMPSEY 

A BAimOOM" 

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PICTURES 

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WM.S.HART:. 

EVERY INCH « IMN' 

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OLD SONGS 

MONEY MA6WET 

^ BOBBIE! 

\m nut TKiiR 

OUTIHSIIIPSTICII 

SNUBPOLLiRD 

COMEDY 

TODDT PICTURES CO. 

report to a marine station in Puerto Rico 

January 1 . . . Johnny Long, Dixie Theatre, 

East Gadsden, Ala., was on Filmrow booking 

. George Jones, Universal, and wife celebrated 

their 25th anniversary. 

James C. Mensen of the Garden Drive-In 

at St. Petersburg sold out his interest to J. 

E. Jackson and Mark S. Cummins . . . 

Thomas 

Lucy have dissolved their partnership in 

Exhibitors Service Co., Jones will handle 

bookings for 14 accounts from his home at 

1586 Bridlewood Circle, Decatur, and Lucy 

will continue to operate as Exhibitors Service 

at 189 Walton St. NW. 

Norma Brower, U-I resigned prior to impending 

motherhood. Janet Marks also resigned. 

The U-I Christmas party was held 

at Jennings on December 19 . . . The 

girls 

of Metro gave a Christmas luncheon party 

in the Paradise room of the Henry Grady 

hotel . . . Doris Gafford went home to Thaxton. 

Miss., for the holidays . . . MGM employes 

on vacation: Dick Smith, cashier; 

Russell Gauss, manager and Betty Jo Clayton. 

George Roscoe, Columbia manager, was on 

a vacation . . . The Columbia Christmas 

party was held in the office Friday . . . Manager 

Brauer of Republic returned from a trip 

to Savannah. On vacation were B. G. Hopkins, 

with his family, to Knoxville. Tenn.; Sid 

Reams, visiting his daughter in Columbus, 

Ga., and James Cronin. 

. . . 

Warners' Christmas party was held Friday 

(19) at Mammy's Shanty . Williamson 

and his family spent Christmas in Houston, 

Tex Dorothy Morris was married 

recently. 

Bill Coleman, MGM publicist from Dallas, 

was at the Variety Club. Bill put on the 

"Gone With the Wind" premiere here in 1939 

. . . "Dusk to Dawn" shows is spreading among 

drive-in theatres. Bernie Rubin of Imperial 

Pictures in Cleveland, Ohio, is credited with 

originating the practice. From 7 to 8 features 

are played on the Saturday all-night 

shows, and all patrons who remain till dawn 

received coffee and doughnuts free. Dixie 

Drive-In Theatres of Atlanta tried out the 

idea at its drive-in at Savannah, and results 

were 25 per cent above normal business. 

^^ t^. 

FOLLOWS THE FLEET — Lindsey 

Jones, former booker at the U-I exchange 

in Atlanta, keeps up to date on film industry 

developments by reading BOX- 

OFFICE aboard his ship, a submarine 

tender in the Pacific fleet. Jones returned 

to the navy base at San Diego recently 

following a three-week leave spent at 

his Atlanta home. 

Exhibitor's Dog Wins 

BEARDEN, ARK.—L. Brazil jr., owner of 

the New Theatre here, said his dog Blue won 

the first tree at the Clark county. Ark., coon 

field trial held here early in December. Brazil 

also said that since Rod Cameron's visit here 

with the Movietime tour in May it came as 

no surprise to him that Cameron was voted 

most-popular actor by Bearden voters in the 

recent Arkansas Movie Ballot contest. 

Fire Destroys Alicia Theatre 

ALICIA, ARK.—The Alicia Theatre, operated 

by Ben R. Bush and Carl Polston, was 

destroyed in a $20,000 fire December 17. 

Send for Samples 

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Concession 

Trays. 

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66 BOXOFFICE 

: 

27. 1952 jlOXOFncE

[ 

' 

HART BEATS 

IN 

By HARRY HART 

TAMES AND Lucille Duncan, 23rd Slri-ol 

* Drive-In. ChuttanooRa, recently became the 

parents of a daughter named Mary Catherine. 

The Duncans mailed out novel announcements 

heralding the birth. 

Ed Burchfleld Is building a de luxe 400-car 

drlve-ln at Oak Ridge, Tenn. Monograph 

equipment Is being supplied by Wil-KIn Theatre 

Supply. Booking Is to be handled by 

Marguerite Stith. 

Louis E. Ram. 53, Aiken, S.C, died recently. 

Funeral services and burial were In Alkcn. 

He 

was connected in business with his brother 

H.. B. Ram. 

• • • 

Fred Matthews, vice-president of Monograph, 

and Victor TVad, Trad large-screen 

television president, were visitors at WIl-KIn 

In Atlanta. The Edisto Theatre, Orangesburg, 

S.C, recently Installed Motlograph sound and 

projection equipment. 

Bernie Wiley, Kingspring Drive-In owner, 

Johnson City, Tenn., and Dwain Peterman 

and Fred Owen, operators of a 300-car ozoner 

at Livingston, Tenn., have purchased Monograph 

and Ashcraft equipment for their airers. 

ATLANTA 

Jack Hunt, Wtl-KIn salesman, sold hair oil 

dispen.scrs to the Maxwell House hotel TTie 

same company supplied ten more Martin theatres 

with Buttcrmat dispen.sers. 

Century equipment, purcha-scd through 

Capitol City Supply, Atlanta, was recently 

Installed at Als Drive-In. Bonlfay. Fla. The 

250-car situation is owned by Al Saunders. 

« • • 

R. L. McWIlllams Jr.. and John Dunphy. 

National Tlieatre Supply salesmen, recently 

became fathers of .sons. McWIlllams and 

Dunphy celebrated the births by selling equipment 

to the following new drlve-ln theatremen: 

Cole Bros., Cole Drive-In, Clinton, 

Tenn.; Emory Johnson. 411, Centre, Ala.; 

Cecil Hud.son, Lakes. Ackworth. Ga.; Joe 

Henderson, Holiday, Camilla, Ga.; R. H. Durm. 

Camilla, Camilla, Ga., and to an unnamed 

alrer In Stuart, Fla. 

" 

• • • 

Charley Clark of Jack Pot quiz night made 

a trip to .south Florida. Hubert Mitchell. 

Ranch Drive-In, Hartsell, Ala., was an 

Atlanta visitor. The Southeastern Theatre 

Co. gave ball point pens as Christmas gifts 

to patrons and friends. 

Wll-Kin has supplied Trad large-screen 

television in the Paramount, Atlanta: Ritz, 

Birmingham; Florida. Jacksonville, and the 

Charlotte Theatre. Charlotte, N.C. Fuller 

Sams jr., of the Statesville Theatre Corp., has 

supplied his airer at Goldsboro, N.C, with 

Motiograph equipment, as well as his drive-in 

at Hobgood. N.C. 

• • • 

Colonial Theatres. Valde.se. N.C. has installed 

new Cretors popcorn machines from 

Wil-Kin in the Rivoli. Hickory, Louisburg. 

Louisburg. and Colonial. Valdese, N.C. 

To RebuiM Fire-Razed Dallas 

FORDYCE. ARK.—Seven days after the 

Dallas Tlieatre burned here another theatre, 

the Lee. was opened by the same company 

that operated the Dallas, the K. Lee Williams 

interests. Plans were announced on the rebuilding 

of the fire-razed house. A two-story 

construction is to be built with a seating 

capacity of about 700 seats. The Williams 

circuit operates 35 theatres. 

SCALES 

U> tu*ff iui( \imti tblt u product 

• tMtcr Kal< tad rtdun Um 

- (DO No« Iff ahrrt It 

I tx ind If • t»li IIU 

Ik'jBS xIII m( aakt 

tbli 

sawi. 

titrn )ou don'l want tcalM Lac 

•t UiM dnl an I « 100 k

Exhibitors Talk Tax Repeal at Decatur, Ala., Meeting 

^ 

MEET ON FEDKH AL TAX lUI'EAIÊxhibitors from the eighth 

concessional district of Alabama met at the Lions hotel in Decatur 

recently to discuss the possible repeal of the federal 20 per cent 

amusement tax w\i\i Congressman Bob Jones. Shown above, seated, 

left to right: C. A. Crute, Lyric, Huntsville; F. H. Thomas, Lyric, 

HunUsviUe; D. VV. Davis, chairman of the tax repeal committee, 

Norwood and Joy Lan theatres, Florence; Congressman Jones, and 

Jack >L Heffelman, Princess, Huntsville. Standing: A. W. Hammond, 

Wilson Drive-In, Florence; Mrs. Margie Robinson, Bama, Town 

Creek; H. S. Snow, representing operators Local 547, Florence; 

Darwin D. Davis, Norwood and Joy Lan, Florence; L. P. Howard, 

Keith, Lexington; Khett Woody, Wood Drive-In, Hunts\'Ule; R. D. 

Word, Word, Scottsboro; Fred Raney, Hatfield Drive-In, Athens; 

Robert N. Cannon, representing Muscle Shoals Theatres in Florence, 

Sheffield, Tuscumbia and Athens; H. R. Mitchell, Ranch Drive-In, 

Hartsellc; Cullen B. Goss, Wilson Drive-In, Florence; A. C. Austin, 

Fox and Starlite Drive-In, Ardmore, Tenn.-Ala., and Lee Pritchett, 

Grand, Huntsville. Those present at the meeting, but not shown 

in the photo, were Mrs. Clark Hodgins, Star, Moulton, and James Vf. 

Robinson, Bama, Town Creek. 

KNraof 

(empbis 

Viri 

gi, to, all 

lent 9. ^'^ 

hnt r»», Bt 

barker; ( 

eliiti 

Silk, 

stcond 

jiwjer, douj 

pptrty nasi 

Atlanta Censorship 

Held Easy on Films 

ATLANTA—Despite the fuss that rises 

occasionally when a whole motion picture is 

banned here, Mis.s Christine Smith, the city 

censor holds that the monitoring is far from 

being as rigid as many persons appear to 

think. 

Atlanta censorship is 29 years old, but the 

activity now is carried on under a 1944 

ordinance outlawing any motion picture "unfavorable 

to the peace, health, morals and 

good order of the city." 

Figuring out what that language means is 

left largely to Miss Smith, no small task in 

itself. She sees an average of 22 pictures a 

month, or about 265 a year. A lot of them 

are poor quality, she claims. 

"Films most frequently banned are horror 

and crime films; second are those which deal 

in obscenity, and third, are those which 

SPECIAL TRRILERS 

Quality & Service 

Serving thsotrcs in iho South for 31 yeori. 

1 2 cents per word 

Lowest €ost anywhere 

Minimum Order, $2.00 

Strickland Film Co. 

220 Pharr Rood, N. E. Atlanto 

breach the accepted southern taste on race 

relations." Miss Smith says. 

Permanently on the black list—and for 

that reason seldom sent here by distributors 

—are sex hygiene films. 

Miss Smith has received sharp criticism 

locally and nationally on the fairly infrequent 

occasions when she has ruled out showings 

of controversial films here. She contends 

the number is small. Two have been banned 

this year out of 253 brought here for showing. 

The average each year during the past four 

years is five, and scissoring negligible. 

Miss Smith admits, of course, that distributors 

no longer make pictures like in the older 

days. "Most Hollywood films," she says, "perhaps 

strangely, get by censors today because 

the well-known Johnston office does its job 

weil. 

Foreign films, produced for audiences with 

tastes different from those of Americans, get 

the pinch oftener, as do American films produced 

outside the production code. She was 

criticized for banning "Lost Boundaries." 

which used the race issue in a manner controversial 

to southerners. 

"Actually," she says, "Atlanta is far more 

liberal in censoring movies involving race 

relations than are most other southern cities." 

Some of the philosophy behind Atlanta censorship 

comes from Aubrey Milam, a member 

of the appeals board which can, and on a 

few occasions has, overruled Miss Smith's 

decisions. 

Film censorship began haphazardly here 

in 1923, but Milam was largely responsible 

for the 1944 law which gave sounder organizations 

and definition of censorship functions. 

"The principle, as I see it, is basically the 

same as the right of a board of education to 

determine which textbooks best present a 

given subject in education," Milam says. 

Indonesian Says Our Films 

Don't Reflect U.S. Life 

MIAMI—American motion pictures are the 

biggest weapon the Communists have in 

Indonesia, one of that nation's leading educators 

laid here recently. Hadji Abdul MaUk 

affairs 

Karim Amrullah, adviser on religious 

to the minister of education, added that 

movies could be used to promote Indonesian 

understanding of the west if they reflected 

a true picture of American life. 

In the United .States to study the freedom 

of worship here. Hamka, as he is known, said 

he was surprised to find that Americans are a 

truly religious people and that everyone is 

not either a "Wall Street banker, gangster, 

cowboy or movie star." 

A Moslem himself, Hamka has visited 

Quaker, Methodist. Mormon and Unitarian 

families during his three-month stay in this 

country. He said he found, to his surprise, 

that they lived their Clu-istianity in their 

daily lives as well as on Sunday. 

Indonesians, 85 per cent of whom are Moslems, 

13 per cent Christian and 2 per cent 

Hindu, are very religious, he said, and resist 

Communism on a spiritual level. But on the 

economic level. Hamka warned, the Communists 

are able to appeal with their false 

promi.ses to the masses of people living in 

poverty. 

He warned that filmmakers are not only 

playing into Communist hands, but that they 

will lose their market to the Italian and 

other European films unles.s they reflect more 

of the true spiritual life of America. 

1^ Ion Ha 

Hattiesburs 

si opeiatioi 

i St the Sai 

ffiions for 

,dMf the R 

al iuithtr r 

iletempora 

itl(isiii?his35 

si days. The 

Wsys and Sa 

FU Sales of 

s. Comgton 

id Orleans hi 

1. JlacDoui 

icola, p 

aieW aad n 

:Janiiaij,. 

W and b 

SestteatBs 

rnied by s. 

lestheRiti 

' lie AveniK 

Ibooki 

Billed by s. 

• CHANGEABLE LETTERS

. . 

. . Forty-five 

MEMPHIS 

Ti;Nr ::0 Ol l K I:KS: IntroclmliiK Thi- 

.Mrmphis Variety Club officers for 1953. 

Chief Barker M. li. Brandon, Film Transit, 

Inc.. and other officers of Variety 

Tent 20. were re-elected. Left to right, 

front row. Ben Bluestein. finst assistant 

chief barl(er: Chief Biirker Brandon; Tom 

Kirk, second a.ssistant; Back row: Jack 

Sawyer. douKhûy. and Vernon .\dams, 

property master. 

EV\/ 

ORLEANS 

rs. Tom Hartman, owner of the Dome, 

•; M- 

Hattiesburg. Mi.ss., said the theatre ha.s 

ntMbeased operations a-s of December 19 ... A 

a-' nre at the Saenger. Shreveport, su.>:pended 

ill • operations for a few weelcs . . . O. D. Myles 

s closing the Rose Theatre. Franklinton, La., 

ones 

ffc aitil further notice. No reason was given 

G. H. Chadwick 

tor the temporary closing . . . 

[to s closing his 35 Drive-In. Carthage, Miss., on 

ras jreek days. The drive-in will only be open on 

Mdays and Saturdays during the winter. 

JSJB 

yoK 

j„>.. Phil Salles of the Star and Majestic thea- 

;res. Covington, has returned home from a 

VH «ew Orleans hospital after an operation 

jjtjTi r. A. MacDougald has leased the Belmont 

iii 

n Pensacola. Fla. The Belmont is being re- 

nodeled and re-equipped and w'ill open early 

;b[[j, 

Tie n January . . . J. G. Broggi will handle the 

mying and booking for the Monte Sano 

eatre at Baton Rouge. The Monte Sano 

owned by S. J. Campisi. who owns and opates 

the Ritz at Abbeville . . . Henry Meyers 

it the Avenue. Biloxi, will do his own buyg 

and booking. This theatre was formerly 

andled by S. W. Wright of Connett Thea- 

IS. 

Seen booking on Filmrow: John Luster. W 

Page Theatres: E. R. Sellers and Milton 

Juidry. Yam Drive-In. Opelousas; Prank 

lith. Grand. Grand Isle: Mrs. O. J. Baire, 

[jUling, Luling: Ed Ortte, Legion, Gulfport: 

7. F. Straub. Straub. Wiggens; Henry Meyrs, 

Avenue, Biloxi: E. W. Clinton, Mono. 

lonticello, and Bill Lighter. Center, Franklin. 

T loyd T. BInford. chulrmun of the Memphl-s 

and Slielby county ceiusor board, celebrated 

hl.s HOth birthday. "Feel Ju»t about 

the .same lut I did 15 or 20 years nijo wlieii 

fin slttliiK down." Binford .said . . The 

. 

iinnuul inldnlKhl show at Locw'.s State was 

held Sunday night to raUc funds for the 

American LeKlon-Commcrclnl ApiM-al Chrl-stmas 

ba.sket fund. A .stage .show and picture 

made up the program. Managers Arthur 

Oroom of the Stote and Cecil Vogcl of Loow's 

Palace and Louis Ingram, branch mimuger, 

MCiM. represented the Industry In .staging the 

benefit. 

R. ('. "Dick" Settoon, entertainment chairman, 

said a New Year's eve party will bo held 

at Variety from 10 p.m. to 3 a.m. December 

31 Pete Smith Is prize chairman. Buffet 

breakfast will be served from 1:30 to 3:30 

a.m. Tickets are $5 per person. Floyd Harvey. 

Universal: Earl Hartzog, Warner Bros.: Joe 

Keifer. Mnlco Theatres: F. J. Kaiser, AA. 

Rubin Cherry, Home of the Blues; Pete 

Smith. Jack Moore and Settoon are handling 

tickets. 

Robert Lowrey, owner, has closed Skyvue 

Drive-In. Jonesboro, Ark., for the season . . 

C. F. Bonner, owner, clo.sed the Pines Drive- 

In. Pine Bluff. Ark., until spring ... An 

auction was held on the courthouse steps of 

148 acres of land owned by Alfred J. Suzore. 

Memphis theatre owner. The sale brought 

$3,150. He has two years to redeem it. The 

auction was held to satisfy a court Judgement 

in favor of James Rutherford. Negro, who 

got a $14,000 judgement again Suzore. He 

charges Suzore shot and wounded him while 

he wa.s hunting on Suzore's property. Suzore 

pleaded .self-defense. One of Suzore's theatres 

was sold at auction in connection with the 

case, but Suzore continues to operate it. 

Spanish-.^meriean war veterans were guests 

of the Strand Tlieatre for the opening of 

"Stars and Stripes Forever." a musical biography 

of John Philip Sousa, the march king, 

and covering the Spanish-American war 

period . managers for Malco 

came in for Malco's annual managers meeting. 

A roundtable discussion of problems was 

held, M. A. Lightman sr.. M. A. Lightman 

jr., Richard Lightman. Herb Kohn, Herbert R. 

Levy and Edwin P. Saninsley, Malco executives, 

were speakers. A luncheon, a banquet 

and a dance were also held. All of the 

managerJi atunded the TrLsUle Theatre 

Owners one-day clinic the day before their 

own meeting. 

Kxhlbltora seen booking and .shopping on 

FllmrdW int luded Mr. and Mrs. Frank Patter- 

.Hon, City, Junction City. Ark.: Paul Shaffer, 

Poinsett Drive-In, Marked Tree. K K. King, 

Hlalto, Searcy: OrrLs Collln.s, Capitol and 

Majestic. Paragould: Roy Cochran, Juroy and 

Scenic Drlve-In, North Little Rock. Carl 

Burton. 22 Drlve-In, Fort Smith: Don Landers. 

Radio. Harrlsburg: K. H. Kinney. Hay.s. 

Hughes: Mrs. J. C. Noble. Temple. Leland. 

Ml.s«:: Jack Wataon. Palace. Tunica; Dr. L 

T Lowrey, Blue Mountain College Theatre. 

K M. Shelton. Commonwealth, Kan.sas City. 

W. C. Kroeger. Maxon and Shannon, Portagevllle; 

LouLse Mask, Luez. Bolivar: Mrs. H. A. 

Fitch, Erin. Erin, and G. H. Ooff. Ru.stlc. 

Parsons. 

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. . Herb 

: 

MIAMI 

jyjr. 

and Mrs. Mitchell Wolfson have cause 

for rejoicing. Their first grandchild, 

Lynda Louise, was born December 6 at St. 

Francis hospital. The parents are the Louis 

Wolfsons . . . Florida State Theatres wiapped 

up an attractive package of entertainment 

for Christmas day. with the opening at the 

Beach and Paramount of "April in Paris," 

at the Florida and Sheridan of "Road to Bali" 

and at the Colony of "Hans Christian Andersen" 

The Olympia's holiday offering, 

. . . in addition to stage and screen attractions, 

is the special Christmas prologue featuring 

the Lester Singers from Miami Senior high. 

It probably is a bad time to suggest motion 

picture price conce.ssions, writes George 

Bourke in the Miami Herald, immediately 

following a piece about lagging attendance, 

but it is a fact that better than 10,000 

•servicemen are in the area. Some of them 

remember the special servicemen's rates of 

World War II and wi.sh the same thing prevailed 

now. At the moment, the Miami 

Drive-in gives a special servicemen's admission 

rate, a policy that has been in effect 

for some months. Bernstein's Little River, 

according to Manager Doug Jernigan, recently 

instituted identical servicemen's and 

students' admissions. Jernigan says the policy 

has brought back considerable family attendance 

to the theatre. At a time of year 

when attendance in this area at all theatres 

is normally lower than usual, the Little River 

gained. 

has 

Earl Potter, manager of the Tivoli, saw his 

theatre play host to the Christmas party 

staged there for children, under the auspices 

of the Elks club. A stage show was part 

of the entertainment. 

Doug Jernigan, the young man v.'ho got 

out of show business to get into something 

else—and jumped right back in as manager 

of Bernstein's Little River Theatre—made an 

Early Bird Shoppers tie-in with four merchants 

in his neighborhood. Some 15(1 tickets 

each were supplied to a gift shop, jewelry 

store, men's shop and women's apparel store. 

Early morning shoppers received a theatre 

ticket as a gift, good up to 2:30 in the afternoon. 

Merchants used advertising stre.ssing 

the theme: Go shopping early in the morning 

and avoid the crowds. The theatre tickets 

were mentioned in advertising. Jernigan 

ran a trailer on .screen to publicize the plan. 

Jernigan was ably assisted in putting over 

this promotion by his assistant, Charles Tritton. 

Tritton is learning the business from 

the ground up, having .started with the theatre 

as usher. Jernigan, who is married and 

has a little boy 4 years of age, has bought 

a new home in Miami and hoped to be 

moved in by Christmas. 

The Little River is having great success 

with Its "Triple Treat" Saturday ,shows, according 

to Manager Jernigan. These bookings 

consist of three features, six cartoons and 

free candy. A useful stunt has been the 

practice of giving the candy as a reward 

for each child who turns in his empty popcorn 

box, or other debris, to an usher in- 

,stcad of leaving it In the auditorium. 

The I). K. McComas" Dixie Drlvn-In is 

calling special attention to its refreshment 

f.land which has been placed in 

. the center 

of the parking area ... A letter from the 

. . . 

daughter of film producer Filippo Del Guidice 

("Hamlet," "Henry IV," etc.) to the 

Herald's amusement editor, states that Guidice 

is recuperating in Rome from serious 

illness, started when he had a relapse from 

a recent operation here Claughton's free 

show for children under 12 was the Saturday 

special at the Grove. The carnival show 

included a stage feature as well as cartoons, 

full-length thrillers and a Dick Tracy 

serial. Youngsters could stay and see "The 

Quiet Man" if they wished. 

. 

The neighborhood Shores Theatre had an 

archery exhibition as a special Saturday 

feature for the children's matinee. The Coral 

put on a Talent parade for its small-fry 

audience The Cameo has inaugurated 

. . 

its stage and screen policy . . . The Tropicaire 

Drive-In was held up and robbed of about 

$50 recently at 10 p. m. The holdup man 

was called a "cold-weather version of Miami's 

notorious silk stocking bandits" because he 

wore a woolen sock with holes cut for eyes 

and nose. Manager and part owner Keith 

McComas said a car with the bandits drove 

up to the boxoffice. The driver, wearing the 

woolen sock, got out, shoved a pistol intxj the 

boxoffice and said, "This is a stickup; hand 

it over." McComas said he replied, "Come in 

and get it if you want it." The bandit complied 

and scooped the money out of the 

change trays. 

The coming year should be putting much 

Florida scenery on movie screens. "The 

Miami Beach Story" is to be released, filmed 

on the spot. Key locations are being sought 

for "Twelve Mile Reef." "The Big Leaguer" 

may have Melbourne locales, and filming is 

scheduled in Cypre.ss Gardens for "Ea.sy to 

Love." In addition, there are numerous television 

projects afoot which have been undertaken 

by local production companies such 

as Ball and Rainbow Productions and Miami 

National. 

. . . Live burlesque 

. 

. 

Nicholas Schenck of MGM was expected 

in Florida for Christmas 

was scheduled for the Flagler Theatre December 

26. Harry Finkelstein and Pat Murphy 

are producers Rau spots an 

actor in "Pony Soldier" who is the ex-University 

When 

dramatic student Bob Horton . 1,200 youngsters, admitted free, saw "Hans 

Christian Andersen" at the Paramount before 

Christmas, their hosts were not only the 

circuit, but Food Fair stores, which contributed 

candy, and the Velda Co., which gave 

a cup of ice cream for each child. Children 

from social agencies and those recommended 

by schools were among those to see 

the picture. 

Jay Solomon, Independent Theatres, Chattanooga, 

was in town booking pictures and 

meeting exhibitor friends . . . Arv K. Rothschild, 

Jacksonville, visited the Bailey Theatres 

office here . Atkinson, formerly with 

RKO here, will soon open his own booking 

R. J. Ingram, 

office in Jacksonville . . . 

southern district manager of Columbia, has 

returned to his desk after an illness. 

Under discussion is the advisability of building 

a drive-in theatre near the end ol one 

of the runways at the marine air station 

in Opa-Locka. Mayor Frank Slade and Col. 

T. G. Ennis, commander of the station, debated 

the idea. "I'd like to correct an erroneous 

rumor," said Mayor Slade, "that 

there is any controversy between the nmniei 

pality and the marine corps over the pro 

posed theatre. Ennis made it quite clea 

that the only objection by the marine corp 

is the danger of placing the theatre at th> 

end of the runway. We discussed the thini 

from all angles and I feel the matter wil 

come out all right" Final decision on 

permit for Nate Bernstein, head of Bernst( 

Southern Theatres, Inc., will be made at tbi 

next meeting of the council (30). 

Florida State hosted a "Hans Christiar 

Andersen" Christmas party at the Paramount 

Theatre Monday (22) for childrer 

from charity homes and institutions with i 

sack of candy for each child . . . Show stai 

. . Miami' 

Lillian Roth (Mrs. T. Burt McGuife ji.) has 

a new home in Fort Lauderdale . 

Tropical Hobbyland has supplied a monkej 

to Arthur Hornblow jr., the MGM produce! 

who is soon to join Cinerama, and anothej 

to Adrian, Hollywood designer. 

5 

Walter Klements, manager of the Mayfair 

Art Theatre, turned over the exhibits 

Being shown through Christmas, the exhibit 

includes oils and pastels by Venita Kneublei 

... A pleasant by-product of the Olympia'i 

return to vaudeville is the fact that th« 

Variety Club resumes its Saturday nighi 

shows in the clubrooms, with the theatre': 

talent as entertainment. 

Ed Reilly, formerly of the Paramount home 

office in New York and now managing rea 

^; 

fldtelL 

Held in 

M 

Fay 

^ 

Ca 

;Mfi.Sfarfue 

[.1 Distritt M 

^MriKatlileti 

Onalia, 

Ni 

B.-.l'iiiversi 

hffet supper 

ciestWeii" 

at 

i Rex 

estate in the southeastern district for Flor-f'"" 

ida State Theatres, has been elected president 

of the Greater Miami chapter of the National 

Ass'n of Building Owners and Managers. 

Thatie, 

Norri! 

; F«rt Myets, 

s-In. St, 

At 

tjiion in bis 

UHaigett,C( 

a' 

iiom with t 

iiSi, Faijo, C 

;'Jii,J,O.Bid 

Manager Eugene Race is helping ready thi « at 

Cinema, a Florida State house in Mianr 

Beach, for its change in policy to a picture 

and stage play bill, beginning New Year's '*«*. 

eve. The stage show, consisting of a play- 

the Ai 

Hmk Beam, 

snbutor visiti 

. . . BiB fe-Iii, Aubui 

let, will probably run a week or two before sraijABCB 

being replaced with the next in the series 

The Cinema has followed a somewhat similw *! a m 

policy during other winter seasons 

Dock of the Sheridan Theatre reports the 

three-dimension feature, "Bwana Devil," wUl tajlierty.new 

open there January 15 for an extended run. steii here wit 

The neighborhood Shores Theatre pre 

sented a stage show, "Stars of Tomorrow,' 

in 15 acts . . . Xavier Cugat, who married I 

Miami girl here last year, is licensing 15C; 

dance schools and he and his wife have made 

a series of 16mm motion pictures to demons 

strate the dances Film stars Hoag> 

Carmichael, Les Barker, Mickey Rooney 

Gordon MacCrae, Johnny Weissmullei, Buddy 

Rogers and Bob Steele were to fly here foi 

. . . 

Bill MacDonald's four-ball pro-amateur linkS 

jamboree Anne Mitchell, singer in a 

local club, was formerly governess to the 

Meyer Schine children in Gloversville, N. Y.'' 

Sal Aragoma of Jacksonville, N. C. owner 

of a chain of drive-in theatres, started conn 

struction on the Starlight Drive-In in Fort 

Lauderdale. The 650-car airer is located at 

the north fork of Middle river between Oakland 

Park and Wilton Manors. It is to have 

a restaurant, a full stage for in-person sho' 

and a supplementary screen for three' 

dimensional films. 

Tombstone Trail' New Title 

The Edward Small production, formerlj) 

called "Johnny Ringo," for United Artists 

release, has been changed to "Tombstone 

Trail." r. 

a Pull, 

Hal 

l»yo,wreiii, 

* taken over 

«*(N 1(22 

70 

BOXOFFICE December 27, 195J 

»10FFICE

I 

iBd 

I 

I 

HERALDS 

I TELEPHONE 

. . Herman 

. . Harry 

, . Cliff 

. . Maurice 

. . Charlotte 

. . Charles 

JACKSONVILLE 

Women of Miami Tenl 

The Florida Theatre will be the scene In 

March for a inldnlKht .show to be put on 

ly the Amerlciin LcKlon. Proooed.s will be 

iscd to assist needy mid disabled veternn.s, an 

veil as orphans and underprivileged children 

n Duval county . Hardin, head 

XXJker for 20th-Fox. wa.s home 111 a week . 

. . . Visitors 

|i 

r. P. Tklwell. MiaiiaKPr, and Bob Stevens. 

h Alesman, attended BUI Beck's annual flshlnx 

tfc nitlng held In central Florida 

V,: ncluded Fay Caudell, City Drive-In. Fort 

IB: fyers: Joe Thrift. Floyd Theatre. Haines City 

Mrs. Marguerite Stlth. Atlanta. 

U-I DLstrict Manager James V. Frew of 

^Âtlanta visited the local branch several days 

ui^ 

T't, 

. . Mrs. Kathleen Bennett's parent-s traveled 

rom Omaha. Nobr.. for an extended visit 

Universal celebrated Christmas with 

lere . . 

\ buffet supper Saturday night (20). Gifts 

John Sutton. 

ere exchanged in the office . . . 

eiiMTogue Theatre. Orlando; Bud Chalman 

uad Rex Norris. ABC. Jacksonville: Tom 

iljiip iBniels. Gainesville: Jimmy Blddle and son 

Bck. Fay. Jasper: O. R. Busier. City Drivej 

oXn, Fort Myers, and E. C. Kanlarls, Beach 

ikfi-^prlve-In. St. Augustine, were on the Row. 

Mike Seravo. Warner head booker, is on 

ictzâcation in his home town of Chicago 

aul Hargetl. Columbia manager, is improved 

rter a sinus attack Mrs. Billie Davis 

. . . 

as home with the flu . . . Eugene Saccamona, 

rgo. Fargo. Ga.; H. A. Dale. Lake. Lake 

Jutler. J. O. Biddle, Fay Jasper, were visitors 

Columbia employes enjoyed a dinner 

lance at the Anchorage Saturday (20 1. 

Hank Hearn, Exhibitor's Service, was ill 

or a week . 

. . . Bob 

Aaren.son. Charlotte 

istributor visited here . Day is 

saving ABC Enterprises to go into the inle 

. 

isBurance business Hensler is 

itsiiÛilding a new screen tower for the Dale 

•ive-In, Auburndale . . . Roy Smith recently 

pent several days in Tampa 

laugherty. new manager for Floyd Theatres, 

ited here with Joe Thrift . Nel- 

;on. Park. Hahira. Ga. and Harlow Land. 

:ayo, were in . Dale of Lake Burler 

,s taken over the New Theatre. Palatka. 

B1I« 

H! 

jddil 

sEaJ 

m 

ka 

tot a 

gtrt 

OFFSET PRINTING 

EDGAR L. RICE 

THE HERALD PRINTER 

The Herald way is the best way 

216 WALTON ST., N. W. 

[main 1622 ATLANTA, GA. 

stol 

lle,S.| 

cm 

lied; 

CONCESSION 

lin! 

ocatf^l 

w( 

sioi 

ions 

irtl

exasi 

''More than seven 

and a quarter million 

i 

Savings Bonds . . . 

worth at maturity more than 

$236,444,000" 

m 

I. L. tOLUEIlT 

President, Chrysler Corporation 

*'A planned program of thrift is essential to personal, material security. 

The regular purchase of V.S. Savings Bonds can be a sound part of 

any savings program, along with investment in a home and proper insurance 

protection. Chrysler Corporation employees support the Payroll 

Savings Plan for the purchase of- U. S. Savings Bonds. They have 

bought more than seven and a quarter million of the bonds, tvorth at 

maturity more than $236,444,000. Such systenuitic thrift not only 

benefits them, but strengthens the economy of their country." 

Largely as a result of consistent thrift by Payroll Savers, 

Americans todav hold a casli value of more than 

S49 hillioii in Defense Bonds. This figure is $7.5 billion 

greater than at the end of the war. 

Every month, 7,500,000 employees of more than 

43,000 companies buy $l.i() million more in Defense 

Bonds. 

Think of tiie reservoir of future purchasing power 

represented in the more than §49 billion that men and 

women liavc put aside for the proverbial rainy day. 

Consider still another benefit to industry. The 

Payroll Saver is a serious worker. Records of many 

companies prove that lost-lime accidents decrease, absenteeism 

is reduced and production improves as enrollment 

in the Payroll Plan goes up. 

If your (-ompany does not have the Payroll Savings 

Plan ... or if you have the Plan and employee participation 

is less than 50% • • • call the attention of 

your President or Chief Executive to 

Two Easy Steps to a 

Successful Payroll Savings Plan 

1. Phone, wire or write to Savings Bond Division, 

U.S. Treasury Department, Suite 700, Washington 

Building, Washington, D. C. 

2. Your State Director, Savings Bond Division, will 

tell you bow to conduct a simple, person-to-person 

canvass that will put a Payroll Application Blank 

in the hands of every employee. 

That is all management has to do. Your emi>loyees 

will do the rest. They, like thou ands of Chrysler employees, 

want to provide for their personal security. 

The V. S. Government does not pay jor this advertising. The Treasury Department 

thanks, Jor their patriotic donation, the Adverlising Council and 

BOXOFFICE 

"I Chan 

72 


I 

I 

DALLAS—Members 

. Movietime 

MAJOR ACCOMPLISHMENTS 

SEEN FOR INDUSTRY IN '53 

Texas Leaders Anticipate 

Progress on Harmony 

Incentive Selling 

of the executive board 

oJ Texas COMPO expressed optimism and 

enthusiasm on the business outlook ot 1953 

lat a special year-end meeting here recently 

;(19). 

^Kyle Rorex, executive director, asserted; 

A spirit or gratitude prevailed among those 

'present for the successful year Just ending 

And discussions of future plans reflected faith 

jiind confidence In the activities for the com- 

|;ng year." 

!VIT.4L LEADERSHIP ESSENTIAL 

Karl Hoblltzelle, founder and president of 

Interstate circuit, stated: "The year 1953 

ihould see Industry under less governmental 

control as a result of the recent general election 

which will mean the salvation of many 

|;ypes of business including our own. It Is 

Itally Important that we continue to pro- 

Ide alert and competent leadership in order 

t our standards of entertainment contly 

Improve to serve an ever-lncreasngly 

critical public." 

R. J. O'Donnell. vice-president and geniral 

manager of Interstate and national dlector 

of Movietlme U.S.A.: "As a result of 

lovietime and other COMPO activities we 

ave made a definite step forward, but we 

lave only begun to undertake the many ac- 

»mpUshments that lie within the realms of 

lur potentialities. Such great projects as 

he Motion Picture World Exposition, schediled 

for the Texas state fair In E>allas next 

all, and subsequently the 22-car streamliner 

(Jovietime train scheduled for a nationwide 

our could be our greatest assets for sucess. 

We look forward to a continuation of 

he fine product coming out of Hollywood 

can pre-sell these pictures In 

dltion to selling the value and Importance 

if our industry to the people." 

)PTI>nSTIC ON REPE.AL 

Col. H. A. Cole, chairman of the board of 

Lllied Theatre Owners of Texas and national 

lairman of the COMPO tax repeal camlign: 

"We have every reason to believe that 

efforts in the tax repeal campaign will 

lar fruitful returns to the industry during 

he coming year, but this will represent only 

partial solution of our problems. The year 

953 will see our thoughts directed toward 

Stablishing interindustry harmony with the 

itroduction of an 'Incentive selling program' 

hich will benefit both exhibition and disributlon. 

Thus will require a cooperative 

|)jrit and a period of experimentation to 

ive Its value, and I feel that Texas will 

le the testing grounds for this Important 

iroject." 

Ed Rowley, president of Rowley United 

leatres: "Cinerama represents a milestone 

the progress of our industry, and In the 

iming years could prove to be a revolutionchange. 

Envisioning this probability we 

[.hould begin now to make plans for transi- 


Foresee Important Gains in Motion Picture Industry 

Henry Ileeve I'll i I Islcv Col. H. .\. < ole C Uudr KzrII 

Ed Rowley Kyle Rorex Paul Short R. J. O'Donnell 

Dallas Variety Folk Carve Turkey 

With 80 Boys at Big Ranch Dinner 

DALLAS—The dining hall at the Variety 

Club Boys Ranch was filled to capacity on 

Sunday evening (21) for the annual yuletide 

party. Louis Charninsky, dressed as Santa 

Claus, distributed the large number of practical 

gifts to the more than 80 boys at the 

ranch. 

Al Reynolds, chairman of the Boys Ranch 

committee, introduced the members of the 

Boys Ranch committee who were seated at 

the head table—Wilbur Marshall, Kendall 

Way, Charles Darden, John Rowley and Bert 

Graelz, and mentioned those unable to attend, 

Harold Schwarz, Doctor O'Dell and Riddings 

Lee. 

Conley Lovelace, director of the home, introduced 

the members of his staff to the as- 

.sembled guests—Mr. and Mrs. W. W. Parker, 

Mr. and Mrs. Jim Heath. Mr. and Mrs. Jay 

Green, Mr. and Mrs. "Red" Teague and Mrs. 

Lovelace. Claude Taylor still was in the hospital 

as a result of a stroke suffered on 

Thanksgiving day. 

C. A. Dolsen, chief barker, introduced Mrs, 

Dora Foster, director of the Freeman Memorial 

clinic: Mrs. Glen Carson, director of 

Hope Cottage, and Mrs. Edna Gladney of the 

Edna Gladney Home in Fort Worth. 

Dolsen spoke briefly about his interesting 

experiences with the ranch, beginning with 

his first acquaintance witli its activities at 

Copperas Cove, and later "a great dream" 

becoming a living reality at Bedford. 

"A lot of credit is due many men." he said. 

He gave Al Reynolds credit for aggressively 

taking over the goals and plans of the previous 

ranch committee and moving forward 

with them. 

"We have a great respect and appreciation." 

he said, "for the people who go about 

their work quietly, and with this in mind I 

want to introduce Mrs. Reynolds and her 

daughter Marjorie. who have spent hundreds 

of hours in behalf of the ranch and for the 

boys. Marjorie spent many hours instructing 

the boys in the care of chickens, and Mrs. 

Reynolds has done the sewing and repairing 

of hundreds of items of clothing. They both 

performed the herculean task of buying all of 

these lovely gifts and wrapping each one 

carefully for the boys." 

"We have spent many years of time and 

money, but now lets go over to the other 

side and see what fine results we have 

achieved. I am sure you will agree they are 

well worUi the time and effort. Here is a boy 

who spent eight years at the ranch and is 

now in the world making his own way. He 

left the ranch six years ago and Ls now a fine 

citizen. Marine Sgt. Clifton Osborn from 

Cisco, Tex. Another man with us tonight has 

been away from the ranch two years and is 

married and earning his way successfully, 

Alton Brantley. We want these and all of 

tContinued on next page) 

bOXOFFICE December 27. 1952 sw 75

Texas Trade Leaders 

See Year of Progress 


tion into this new and dynamic method of 

screen presentation. A similar period of readjustment 

should be anticipated that was 

experienced in the change from silent to 

sound film." 

H. J. Griffith, president of Theatre Enterprises: 

"COMPO has demonstrated great 

organization in the campaign for elimination 

of the 20 per cent federal admission tax. 

A successful outcome will mean the salvation 

for thousands of theatres and a more stabilized 

industry. We must give great credit to 

exhibition for presenting the tax problem to 

legislators ... it is my personal opinion that 

their efforts will be rewarded during the new 

year with a 100-cent dollar instead of an 

80-cent dollar with which to operate." 

Claude Ezell, president of Ezell & Associates 

and president of Texas Drive-In Theatre 

Owners Ass'n: "Drive-ins are headed for 

the most prosperous year in their history. 

Since the drive-in operation is totally different 

from the conventional theatre, and 

caters strictly to the family, drive-ins can be 

either an incalculable asset or a menace 

to the industry. A few owners can start a 

vicious cycle by demanding bid buying and 

unreasonable availabilities. Our experience 

has proven that availabilities following those 

of the conventional houses are singularly more 

profitable by virtue of better film buys." 

Phil Isley, president of Isley Theatres and 

president of Allied Tlieatre Owners of Texas: 

"The industry had many problems during 

1952, one of which was the government lawsuit 

against the major film companies for 

release 

of current film product for television. 

We still insist, let television run its business 

and we shall run ours. TV films are 

not suited for our theatres, and our pictures 

are too detailed for TV. Where it seems advantageous 

for us, we shall sell our pictures 

by trailers on TV, which has its place in our 

society, but let's use it right. From this 

inequitable act of the Justice department 

has come a greater unification in our ranks 

to combat the forces that would compel us 

to go out of business by competitively showing 

our pictures free." 

Julius Gordon, president of Jefferson 

Amusement Co.: "I look forward to the newyear 

to bring better understanding between 

exhibition and distribution. It is high time 

that TOA, Allied and other exhibitor organizations 

get together with distribution and 

once and for all determine a fair and 

equitable arbitration setup. The quicker this 

can be done, the better." 

Henry Reeve, president of Theatre Owners 

of Texas: "Surveys conducted by Texas 

COMPO in 1952 have indicated that exhibitors 

should assume a more positive attitude 

in their thinking and actions with regard 

to their theatre business. In 1953 we shall 

all gain materially by taking an active part 

in community activities and associating our 

theatre with important civic affairs. We became 

.spoiled in the lash war years, and subsequently 

it was easy to assume a defeatist 

attitude when the going became rough. Indications 

point to the fact that good business 

can still be obtained with positive thinking, 

planning and action." 

Paul Short, divisional manager for National 

Screen Service and official spokesman for the 

executive board of Texas COMPO: "Pi-osperity 

is derived from unity, confidence and 

faith in the future. 

Unity has been achieved 

by intelligent thinking, planning and a 

mutual understanding among ourselves resulting 

in the many successful projects that 

have emanated from Texas COMPO. 

"Among some of the major accomplishments 

have been the Texas COMPO conference, 

the Movietime, star tours, the tax 

repeal campaign, extensive research, the 'incentive 

selling program,' the speakers bureau 

activity and other special event.s, all of 

which have served to build 

confidence in our 

efforts for the coming year. If we fail to 

made 1953 the best year financially and 

spiritually, then we will have dissipated our 

vast facilities and talents." 

Dallas Variety Barkers 

Dine With 80 at Ranch 

(Continued from preceding pagei 

our other boys to feel this is home, and it is 

good to have them back for Christmas." 

He introduced Joe Bagby, fine football 

START SALES POPPING 

Louis Charninsky dressed as Santa 

Glaus distributed the gifts to the boys at 

Boys Ranch. 

CQUIPMENT DISPLAY SAllS 

WAREHOUSES 

AJiO(l«IE0 W««tHOU$l, IJ09 tomm.r,., Mou.lon 

HOUSTON— 1?09 Commmf 

OKIA. IHI«I«f SUPPLY to.. 6J9 W. C.ond, Oklo. Cily 

BEAUMONT— SSO Main Slr««l 

iOUIHEASIKN fOUIPMtHI CO., ?14 S. L,b,,l,, K., 0,(.o„> 

LUBBOCK— I40S Avrnur A 

SAN ANTONIO-Mpfchonts and Florel 

player, who made All-State, Emmitt Herod, 

and Robert Leonard, who is going to Baylor 

university. The football team, which finished 

second in the district, was caUed upon to 

stand. 

The large chorus of boys, directed by Mary 

Adelia Current, then sang "Walking in the 

Winter Wonderland," "O Night Divine." and 

"Silent Night." 

Then followed the highlight of the evening, 

the presentation of gifts to the delighted and 

thankful boys. The Fort Worth St.ar-Telegram 

presented a beautiful set of Encyclopedia 

Brittanica to the ranch. 

'Bwana Devil' Due to Open 

At N. O. Saenger January 

NEW ORLEANS— "Bwana Devil," the 

three-dimensional film that has created a 

sensation on the coast, is scheduled to open 

at the Saenger Theatre the latter part of 

January, according to Gaston J, Dureau jr., 

president and general manager of Paramount 

Gulf Theatres, Inc. The circuit will piny the 

picture in 20 other cities later. Holland M. 

Smith, manager of the Saenger, is already at 

work on plans for a big premiere. 

i' 

74 


î Big D Manager Plays 

Santa to Children 

DALLAS—Joe Nobl. 

D Drive-In, took an at;... , ,i.i 

.x 

. , a- 

son'.s activUle.s by donninK a Santa Clau.s 

suit and greeting the children in hl.s snack 

bar. beginning on Saturday night. December 

13. He mounted the gaily decorated 

chair or throne for Santa a little before 

the intermissions and remained in the 

guise of old Nick until well after the 

breaks were over, talking to each child and 

giving each a stick of candy. When he 

was not in costume, a sign on the throne 

read, "Reserved for Santa Claus." Charley 

Wise, general manager of the Isley Theatres, 

says this idea has improved the boxoffice 

receipts. 

Takes Time Off From Army 

For Personal Appearance 

BIRMINGHAM — Jim Frasher. Hollywood 

actor who entered the service a year and a 

half ago. got back into the theatrical world 

briefly when he obtained leave from Camp 

Rucker to make a personal appearance at 

the Ritz Theatre. Dothan. during the ninth 

annual peanut festival there. The picture 

was "Gene Autry and the Mounties." in which 

FVasher played. It was booked by Rufus Davis 

of the Martin-Davis circuit. 

Frasher appeared in the Saturday climax 

parade and then signed autographs at the 

theatre. The audience was large and reports 

are that the picture made money. He is a 

friend of Mrs. W. G. Brackin, owner-manager 

of three theatres in Ozark, Ala. He expects 

his discharge from the army in April and 

will then return to Hollywood. 

Builds El Paso Ozoner 

EL PASO, TEX.—Bernie Swiney of the 

Sky Vue Trailer court here is building a new 

drive-in on Highway 54 north of town. The 

open-airer will be named the Cactus and will 

be ready for opening about January 12. 

Secretaries on Row 

Host Their Bosses 

DALLAS Fllmrow cxecutlveii were guestA 

at the Town and Country rrntuurant Thursday 

1 18) of their .sccrptnrlp.i and telephone 

operator.s ot the "bo.s.ie.s luncheon" arranged 

by the steering committee of MoSccs, comprl.slng 

BItlle Stcveixs, Sue Bennlngflcld, Doris 

WItherspoon, Jean Wood and Helen Jane 

Hahn. After the luncheon coch girl Introduced 

her bo.s.s. Pre.sent were: 

Col HA Cole and Helen Jane Hahn. Allied 

Theatre Owners. 

Charles Dardcn, Dan Law.son, Ralph 

Thornlley and Elinor John.son. A.s,socltttcd 

Popcorn Distributors. 

Mrs. John Jenkln-s, Ruth Jenkins and Dorothy 

Shlpp, Astro Pictures Co. 

J. B. Underwood and Lorena Culllmore, 

Columbia. 

Kyle Rorex and Sue Benningfield, Texas 

COMPO. 

Doris WItherspoon, Falls Theatre Service. 

J. Tiel and J. Crook, Jefferson Amusement 

Co. 

George Bannon, Harold Brooks, B. B. Bell 

and Frankie Weatherford, Leon Theatres. 

John Allen, division manager: LouLs Weber, 

branch manager, Helen Cayton and Ro.semary 

MGM. 

White, 

Paul Short, division manager, and Winnell 

Quinn, National Screen Service. 

Charlie Wise and Jean Wood, Phil Isley 

Theatres. 

John Houlihan, manager, and Frieda Robiason. 

Republic, 

Frank Dowd, Mildred Freeman and Billie 

Stevens. Rowley United Theatres. 

Mr. and Mrs. Heywood Simmons, Booking 

Service. 

J. O. Hill, manager, and Joyce Smith, 

Southwestern Theatre Equipment Co. 

Debbs Reynolds and Margaret Rowland, 

Superior Booking Service. 

Margaret Walsh, Universal. 

Adrian Upchurch, Flo Gan, Charles Weisenburg 

and Evelyn Neeley, Weisenburg Theatres. 

Grosses Take Big Drop; 

75 Is Tops in Dallas 

DALLAS—Gros-ses continued to slump far 

below average here as every first run in town 

managed to eke out a bare 75 per cent of 

average. 

Mojestic-Âbbott and Costcllo Meet Captain Kidd 

(WB) 75 

Melbo—Willie and Joe Back at the Front lU-l); 

split with The Raiders U-l) 75 

Palace—Bloodhounds ot Broadway (20th-Fox). . . . 75 

Tower— Night Without Sleep (20th-Fox) 75 

Daughter to Lew Bray 

HARLINGEN, TEX— Mr. and Mrs Lew 

Bray are parents of their second baby, named 

Deborah Ann. Bray operates the Arcadia 

Theatre here and other houses in the lower 

Rio Grande. 

$75,000 Fire at Texas Theatre 

HASKELL. TEX —The Texas Theatre here 

was destroyed by fire December 15. The loss 

was estimated at $75,000. 

BUFFALO COOLING EQUIPMENT 

3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex. 

Still 

Time 

... to make your theatre 

ready for big season traffic! 

DO YOU NEED . . . 

D Better Seats? 

Then swe the International VI«jdeU 

2()(K) at .Siulhwestern. There is steel 

construction for long life, full coil 

spring edge cushions for comfort, low 

first and continuing cost for economy! 

Can't ask for more— but you 

get more! Model 2lMM)'s have metal 

rims all around the back to prevent 

hand soilage; steel backs to withstand 

scuffing; and no projecting 

screws or nuts to catch and tear 

clolhes. 

There are even more features 

youll see in the Model 2000 at 

Southwestern 

D Better Projection? 

Then you want a rock-steady projector; 

one that's built to last, built 

to give lop quality projection as long 

as it lasts. ) nii it ant to see Southwestern 

! 

D Better Sound? 

Tlien you w.iiit good sound reproduction 

^S'lTH smart styling, simple 

operation, small space requirement 

and low installation throughout the 

new sound system! You tiant to see 

Southnestern! 

Whatever \our theatre needs, you'll 

find it better and more economical 

at Southwestern. You want to see 

Southnestern 

-soon 

Southwestern 

Theatre Equipment Co. 

2010 Jockson 

Dallas, 

Texas 

PRospcct 3571 

1622 Austin 

Houston, 

Texas 

CApitol 9906 


.' 

I 

i 

: 

Ralph Drewry of Tulsa Ovfes His 

Success to Hard Work and Study 

By ART LaMAN 

TULSA—The Ritz. Orpheum, Rialto and 

Majestic, all first run downtown theatres, 

have a new boss—Ralph Drewry—who has 

been around the group of houses for many 

years, most recently as assistant to J. C. 

Hunter, w'ho now operates a hotel in Florida. 

In 1929. while stUl in Central high school 

here. Ralph came to the then Talbot Theatres 

and began working as an usher, learning 

the business from the ground floor up. 

Later he entered the University of Tulsa, but 

continued his work at the theatres, climbing 

up the ladder by hard work and study. During 

those years from 1929 well up into the 

30s, theatre business, like all others, was 

in a slump and theatre staff members had 

to hustle to get dollars into the boxoffice. 

Theatres here during that period had films 

bolstered, in many instances, by stage shows. 

The Orpheum had full weeks of vaudeville 

and stage shows and Drewry got first-hand 

information in all phases of the theatre field. 

The late '30s found Ralph advanced from 

usher to house manager and director of personnel. 

In June 1942 he enlisted in the navy 

and later was assigned to the motion picture 

branch of the service. In this capacity he 

headed 12 military theatres in Texas and 

made all bookings for the group, requiring a 

weekly trip to Filmrow in Dallas. 

After the war, he returned to Oklahoma, 

and in Okmulgee he built and operated a 

theatre. He continued there until Ralph Talbot 

sold his interests in the Downtown Theatres 

here, when Drewry was asked to return 

to Tulsa as assistant to J. C. Hunter, 

then general manager of the theatre group. 

After returning here, Drewry found himself 

promoting and directing many outstanding 

events of the area, among them the world 

premiere of the film, "Tulsa." Drewry went 

to Hollywood to see a prerelease showing 

jy 

PLAY SAFE... 

NEXT TINE USE 

i%is 

S. WABASH AVE, OHIOAOO 

630 NINTH AVENUE. NEW VOKK 

Westerns-Features-Serials 

Tower Pictures Co. 

HAROLD SCHWARZ 

302 S Harwooi Si. Dallas 1. Texas 

Phone RA-7735 

ANLEY Inc. 

MI I The Biggest Name in Popcorn 

Moke more money with Monlcy 

2oi3Youn( ..' Provi685 Bob Womer 

RALPH DREWRY 

of the film and helped make all the arrangements 

for the world premiere here, the appearance 

of guest stars and notables and 

the many other details of the event. 

The premiere was an outstanding civic 

celebration. Local motion pictures of the 

premiere were made, millions of dollars worth 

of oil field equipment was shown in a 

parade which lasted nearly five hours, store 

fronts all over town were decorated, oil rigs 

were placed throughout the downtown areas 

and in front of theatres and the real cUmax 

came with the appearance of the film 

stars in front of the Orpheum Theatre before 

a crowd of thousands of people. Each 

event showed the work that Drewry had 

put in, in preceding weeks to give the city the 

big premiere. 

Another event made possible through the 

Oklahoma Variety Club and the efforts of 

Drewry, as coordinator, was the Will Rogers 

birthday celebration at Claremore on Nov. 

4, 1947. This was the year that Drewry arranged 

for the Bob Hope radio show to be 

broadcast from the auditorium of Claremore's 

Oklahoma Military academy. A huge birthday 

parade was led by Hope and other 

stage and film stars. That year there had 

been some question about holding a parade 

in Claremore, but the question was settled 

in a hurry by actor Hope, who wired, "No 

Parade, No Hope." 

During 1952 Ralph acted as the coordinator 

in Oklahoma for Movietime U.S.A., spending 

much time traveling from Tulsa to 

Oklahoma City to make arrangements for 

star tours and other details. At present he 

is chairman of the Oklahoma State Exhibitor 

Scroll fund for the Will Rogers Memorial 

hospital at Saranac Lake, N. Y. The drive is 

being sponsored by the Oklahoma Variety 

Club. 

Drewry is a Mason and holds memberships 

in a number of clubs including the Southern 

Hills Country club, the Circus and Spotlight 

club, Tulsa Press club, Oklahoma 

Variety of which he is a director, and the 

local Lions club. 

Recently as "Lion of the Day" he introduced 

James C. Hunt, assistant resident 

auditor of the air force auditor generals 

southern district. Hunt showed a film titled, 

"The Watch Dog of the Air Force Dollar," 

indicative of the type of fact-giving program 

which Drewry helps dig up for club members. 

Drewry is a director of Theatre Owners 

of Oklahoma, yet with all his activities he 

finds time to help head many civic drives 

and fund campaigns. He is interested in 

music and plays a good trumpet when the 

occasion arises. 

Ralph and his wife Gwen and daughter 

Toni live at 1619 South Carson Ave. here 

and Mrs. Drewry, like her husband, takes 

a very active part in club and civic affairs. 

Revised Censorship Act 

Passed at Kansas City 

rrom Central Edition 

KANSAS CITY—A revised city motion picture 

censorship ordinance was passed by 

the city council here Friday night (12). The 

nev/ ordinance does away with the necessity 

for screening each picture to be played in 

a Kansas City theatre. 

Under the provisions the director of welfare 

for the city will appoint a member of the 

commercial recreation division staff as the 

city's motion picture reviewer. It calls for 

a certificate of approval to be issued on 

all pictures playing in the city, but it allows 

the reviewer to issue this certificate on the 

basis of opinion of any credited censoring 

organization. The reviewer will be authorized 

to delete any part or all of any picture "for 

any immoral, obscene or other factors detrimental 

to the public good." 

He may make the decision on the basis of 

the opinion of other reviewing organizations, 

or he may view the picture himself. 

After issuing the certificate of approval, 

the reviewer, with the approval of the director 

of welfare, still has the right to revoke 

the certificate by giving 15 days notice to the 

applicant for certificate. 

The ordinance also provides for a board 

of appeals to which apphcants may appeal 

a decision by the reviewer and to which a 

group of 15 or more citizens can appeal issuance 

of a certificate. 

For the first time in the Kansas City 

censorship history, newsreels are specifically 

exempted from censorship in the new ordinance. 

rRicB 

o#ORDERBEIIER%. 

r specML % 

MOTION PICTURE 

SERVICE CO^ 

I25NYDE SI. SaniranciscoZâlif. 

SERALD l.^tîSKlfraES. 

NEED CHAIR SERVICE 

New choirs installed—all types of repairs. We 

furnish all lobor and materlol. Work done In your 

theatre. Carpet sewing, toying and repairing. 

C. E. Girard 

201 South 23rd St., Temple, Ttxos 

Phone, Dallas, RI-S009 Phone, Temple, 3-5352 


. 

il0Ol 

tillZi 

eprouiil* 

'.:,o It 

till 

for 

• ilutlitliet' 

joiioiS25,« 

jUy Qiiitlivaa 

ml; 

(eniity 

lie 

iD 

feser.cctiielba 

:rila 

eslers 

3t 

tel 

Mn' 

mi pi«>» 

iMewlwsssf 

rjwn 

for 

Itiis 

Sejmou 

Kiiim editor 

.jctovemeDl 

ceitifica 

tt 

atwen are 

in m 

ssms." 

world! 

He certical 

a "are mil 

aines and a! 

diteotyof 

i I little cliil 

am "pioneers 

r«e mcli 

smses, inspit 

lialtniiitict 

Ke of the em 

isid.'Tlieyd 

MiiclHsion 

State the iin 

In jrateful 

their 

ail ol 

manil 

theii 

iititiide for t) 

sih-brealins 

Jart hKpital, 

t Minnesota 

E, pledge t( 

asiile and vi 

» conclude 

»w Mm 

ColWiiiiam 

spresentative 

lnpamof at 

iftarthos 

ifiitiljoneii 

Wytodias 

tents and 

ii nation, ihf 

Sejn 

Kewsityofs: 

"unity ow 

iindjewisi, 

^spsakeist 

achong 

5« A\TC 

-' '.t.-t at 

%s. Clas; 

tHe the 

.^ 

tents 

DjJ; 

""^l visitors 

ttie 

Wen ai 

iOJOFFiCE

, 

tof^lcate 

I Ray 

. . Louis 

. . There 

. . Only 

Dolls 

. . How 

. 

. 

f! 

Minnesola U. Extols 

Tent 12 Achievement 

• 

jm North Ccnlrol EdITion 

MINNEAPOLIS—Northwest Vurlcty Ti-iit 12 

s thf proud pos-scssor of a friimed certlflcato 

from the University of Minnesota fxprcs.slnK 

,he Krcat ln.stltutlon's appreciation and Rrall- 

:ude to 11 for the establishment of the heart 

lospltal on the campus, a philanthropic proj- 

!Ct which the club conceived and carried to 

luccessful completion by ralsliiK more than 

1600,000 and pledRlng a minimum annual colectlon 

of $25,000. 

MAGNIFICENT' ACHIKVKMKNT 

Quinllvan. chairman of the University 

')f Minnesota board of regents, made the 

ijresentatlon at a gala banquet attended by 

learly 300, Including faculty and medical 

'ralernlty members, state and local dlgnlarles 

and prominent citizens from all walks 

if life who assembled to pay tribute to the 

c^Klub for this achievement for humanity. 

3ideon Seymour, Minneapolis Star-Tribune 

xecutlve editor and vice-president, described 

Jie achievement as "magnificent." 

The certificate was accepted by Bennle 

^'Jêrger, chief barker, with humility and pride. 

It will adorn the clubroom walls. 

Showmen are described in the certificate as 

'^^'Vdealers in make-believe and hard-headed 

lusiness, worldly men, but dreamers of great 

-'(nUbvams.' 

The certificate points out that these show- 

K 'ttnen "are tough-minded men w-ith hearts of 

clndness and affection, family men impressed 

»ith beauty of childhood, whose guiding star 

'a little child shall lead them.' " It calls 

!di:fllhem "pioneers of humanitarian projects who 

)romise much and who always exceed their 

>romises, inspirers and mobilizers of the pub- 

Ic's altruistic impulses, of whom, in the parrs" 

ance of the entertainment world, it truly can 

ye said, 'They deliver.' " 

In conclusion, there is inscribed on the certhe 

university's deep gratitude. 

mm "In grateful and humble acknowledgement 

:1h: if their manifold contributions to the well 

ling of their community and In deepest 

tratitude for their crowning achievement, the 

!! aâth-breaking and monumental Variety Club 

eart hospital, the regents of the University 

)f Minnesota this eighth day of December, 

1952. pledge to the members of Tent 12 their 

lumble and vigilant stewardship," the certifi- 

;ate concludes. 

low HEART HOSPITAL OPERATES 

Col. William McCraw, Variety International 

epresentative. was toastmaster for a brief 

rogram of addresses. Dr. Lewis Thomas of 

[je heart hospital told how the institution, 

tie only one in the United States devoted enrely 

to diagnosis and treatment of heart 

Jlments and research in that field, serves 

16 nation, the community and the university. 

Editor Seymour paid his respects to the 

kenerosity of showmen and the debt which the 

pommunity owes to them. Protestant, Catholic 

and Jewish clergymen occupied places at 

tie 

speakers table. 

ixchonges Hold Parties 

SAN ANTONIO— Chrislmii-s parties were 

eld here at both Latin American film exiiiUMJhanges. 

Clasa-Mohme had its December 19. 

liiin 

vhile the Azteca office force exchanged 

iresents December 23. Refreshments were 

lerved visitors at both parties. Bonus checks 

li'^Birere given all employes. 

SAN ANTONIO 

Tntrmtatr rlrrull here ha.s In.stalled kpeclal 

. 

. 

boottt-s at all Its local theatres for the hale 

of Chrl»tmii.s Klft book.s were given 

away an prizes at the Frederlck-sburK Road 

and Trail drlvc-ln.s nliiKC show attraction 

pluyInK at a film houAC wa.' the 

"DIublo'.s Pit of Black MnRlc." which opened 

Saturday (20) at the Prince for a three-doy 

enKUKemcnt along with the regular picture 

program. 

Waller Grubb recently took over on new 

.secretary In the Interstate publicity department 

here. He played host the other day 

at hl.s riuich near Hondo, with H:rlc Brendler, 

Broadway Theatre manager; Lynn Krueger, 

Majestic manager, and Jack Chalman. Interstate 

publicity manager here, making up a 

hunting party. They bagged one doe. 

Kitty DuSold, Texa.s cashier, acted a.« Santa 

Clau.s' helper during her off duty hours, 

selling greeting cards to her friends . . . 

Martin Villapadierna, State projectionist. Is 

in a southside nursing home following a 

recent Illness. 

Lee AroiLsteln, manager of the Palace, has 

been elected a director of B'nai B'rllh Lodge 

The management of the 

211 for 1953 . . . 

Olmos Theatre admitted all local barbers 

and their wives free to see "Walt 'Til the 

Sun Shines, Nellie" during its Christmas 

week run at the neighborhood house. 

A $15,000 fire, blamed on defective wiring, 

destroyed the Roxy Drive-In here Monday 

night 1 15 1. Manager W. T. Yett was the 

owner and operator of the Pleasantnn road 

ozoner . Novy. head of Trans-Texas 

Theatres, Austin, recently purchased the Majestic 

Theatre, Fort Worth, from Interstate 

circuit . are now over 112,000 television 

sets operating in the San Antonio- 

Bexar county area. 

The Texas, a 550-seat theatre at Haskell, 

was destroyed by fire December 15. The early 

morning blaze was put out after a two-hour 

AN OPEN LETTER TO ALL SHOWMEN . 

battle by volunteer flrcflithters Caase of 

the fire was not learned, but the extent of 

the lofui wax over 175,000 Owner of the 

houM wax Theatre EnterprUes of DaUaa. 

B. L. Haley was the theatre manager 

VUltorm to Ctaaa-Mohme were H. A. 

DanlcLs. Tcxn.'i. Seguln, and Alameda, Cryitlal 

City, and Mr and Mrs. Alva Strait, who 

recently took over the Runge. Runge. Strait 

is an electrician by trade and halls from 

"Cartas a Ufemla" Is 

Corpus Chrlstl . . . 

Cla-sa-Mohme's New Year's release. The fUm 

Also visiting 

was .screened here recently . . . 

were Billy Rau, Alamo Booking Center. 

Alamo Heights: William Slaughter. R&R 

United. Dallas; Lewis Ule. R&R United. 

Laredo; Miguel Benitez sr. and sofls Junior 

and Reynaldo. opera.ors of the National 

Theatre and Benitez circuit. Weslaco, and 

Ben Dwyer, who has been an exhibitor In 

Nordhelm for 20 years and who started playing 

Spanish pictures this month at his Kay 

Theatre there. 

.ManaRcr Jewell Tniex of Azteca Fllm.s here 

stated that "Amor Perdido" iLost Love), 

which was the Thanksgiving week attraction 

at the Alameda, Ls continuing to do top baslness 

in this territory . . . David Young Jr., who 

manages the two Young theatres In Brownsville, 

is an outstanding sportsman and hunter 

of south Texas. He recently purchased a new 

Belgian-made over-and-under shotgun with 

which he is getting his limit of ducks everytime 

out . . . Op>ening at the Josephine Theatre 

on Christmas day is "O. Henry's Full 

House" ... It was learned that 20th-Fox 

may soon open a branch office in Houston. 

To Produce "Man Named Peter' 

Samuel G. Engel will produce "A Man 

Named Peter" for 20th Century-Fox. The 

film will be based on the biography of Peter 

Marshall, Scottish immigrant who rose to 

become chaplain of the U.S. senate. It was 

written by his wife, Catherine Marshall. 

. . ! 

REMEMBER THE GOOD OLD DAYS? 

R. M. SAVINI 

Back in early 1933, we started Astor on the big reissue road which 

resulted in a great success for us and our franchise distributors. As 

a re.sult. the reissue was born and other Independents followed suit 

tabbing Astor. the "Father of the Reissue." 

A great part of this success stemmed from the good old showmanship 

days! . many of you showmen remember the thrill it was to 

plan a small exploitation campaign and be rewarded with above 

normal business—and the cost of this campaign—practically nil compared 

to the grosses. Believe me. we are not preaching, but bringing 

back fond memories of days gone by that can very well be again. 

Back in those days, copy like—"Back BY POPULAR REQUEST . 

HUNDREDS OP PATRONS DEMANDED THE RETURN OF THIS 

GREAT MOTION PICTXTEiE"-and backed by a little honest showmanship, 

ALWAYS scored top results at your boxofflce! IT CAN 

HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like 

are worth repeating over and over again, especially when you can 

good stage plays, 

snare a big reissue at a fair rental leaving a larger profit. 

iâppv ileU) gear 

ASTOR—302' 1 So. Norwood Sf.— Dallas 

DIXIE FILMS—218 S. Liberty St.—Nc" Orlcons 

ASTOR—408 So. 2nd St.—Memphis 

Sincerely, 

R. M. Savinl. President 

ASTOR PICTURES CORP. 

130 West 46th St.. N. Y. C. 

.SBOXOFFICE December 27. 1952 76-A

' 

Leroy 

D A L L A 

n fire in the early morning hours of December 

15 burned out the Texas Theatre in 

Haskell. It is owned and operated by Burnice 

Haley and Theatre Eiiterprises. Inc. A $20,000 

loss was suffered ... A good floor show preceeded 

the presentation at the Variety Club 

Saturday night of the Cadillac and Ford 

motor cars. Duke Clark and Lynn Stoker were 

called upon to serve as judges. The Ford was 

presented to a Mr. Stober and the Cadillac 

went to the Direct Mattress Co. 

A midnight party was held at the Big O 

Drive-In for the personnel of three Phil Isley 

theatres here Sunday (21). More than 35 

persons were present from the Big D, Crest 

and Granada theatres. Managers Joe Noble. 

T. N. Childress and R. B. Allport arranged 

the party and their wives prepared the refreshments. 

Bobby Bixler, exploiteer. Paramount, has 

received a personal invitation and plans to 

attend the Bing Crosby Golf tournament Januarj' 

8-11 in Monterey. It will be held on the 

Cypress Point and Pebble Beach courses . . . 

Ezell & Associates will hold its annual convention 

at Guide's restaurant in Galveston 

January 5-7. It will be attended by all 

Ezell drive-in managers, partners and home 

office personnel. Sonny Martini, Martini Theatres, 

and John Browning, city manager, In- 

terstate, will be special guests. 

Stormy Meadows left just before Christmij 

for a two-week vacation in California 

MOM held its Christmas party at the Dallil 

Variety Club Friday evening 1 19 1 and haj 

guests in abundance. On that same 

parties were held by Republic and RowD 

United Theatres. The rest of the Christmi] 

parties were held on Wednesday afternoon. 

Russell Brown, president, and Ray Wild, ml 

tional president of the Colosseum of Pilil 

Salesmen, together with Jack Walkon an] 

Douglas Dusch made their annual Christmi I 

visit to C. J. Wheeler, former salesman ac| 

sales manager who is hospitalized. 

Bickel, MGM, extended "thanks t 

you good longhorn exhibitors" for puttin 

the Dallas branch in No. 1 place, 100 pt 

cent in sales, in the national sales standing. 

Bob Jones, who covers east Texas is i 

second place on features, and Roland Taj 

lor is No. 5 on junior features. 

lie Bel' 

m 

liurictBa!" 

Mlitiiy," Bei 

THIS IS 

NOT A DEATH NOTICE BUT A CHANCE TO BE RE-BORN 

Please 

Read 

SERVING INDEPENDENT SHOWMEN 

EXAS 

iHEATRIf 

jERVial 

COMPANY 

We hope all 

Texas Theatre 

Service 

Company 

Suite 210, 2013' 2 Young St., Dallas 1, Texas 

Phone PR-1557 

you Exhibitors enjoyed a wonderful 

Xmas. A new year is approaching fast. New 

and greater problems are confronting the industry. ... 

as a whole. If we can be of service to you, 

don't hesitate to contact us. 

It will prove profitable to both of us to arrange 

an appointment. 

Why not consider coming in 

with the Biggest Buyers and Bookers in the 

Southwest? 

Hoping you and yours a most enjoyable and 

prosperous New Year. 

Sincerely, 

ED. V. GREEN & GANG 

Paul Hudgins, city manager for Interstat 

Theatres in Temple, was notified that h; 

painting, entitled "The Table," had bee 

selected among the 90 outstanding entries i 

the Texas Fine Arts exhibit held in Austi 

November 16 through December 7. These 9 

selected will go on a seven-month tour c 

Texas. 

FORT WORTH 

TVJr W. Lewis, manager of the Cowtown Drive 

Kiody. 

f:blic 

op 

telatio 

to create 

rjoiophyandl 

•to industiy 

jonlyonethi 

3^ World fl 

iidty about 

aid conduct 

i 

In, took great pride in explaining hia^gjjfmjjg 

methods of operation which enable his stat ^ are more 

to serve efficiently the large number o 

be' tliaii evi 

patrons who converge on this, one of th 

te of tlie I 

largest drive-ins in the southwest. He in 

troduced this writer to Mrs. Ward and Mrs 

Allen, cashiers: Henry Woods, projectionist 

and O. B. Carson, director of the cono 

sion stand. A flexible arrangement at ( 

boxoffices with usherettes called into serv* 

lie said, "I 

i the desire I 

16 become 

biEiiess. 

To otlier wo 

B interests 

iitial elemen 

ktecaX 

ice prevents a bottleneck from developini 

Hie same tin 

during the opening hour. Betty Wood, Gaii 

atial lad 

Huffstedler and Jeanette Leonard, usher 

etts, were smartly tailored in cowboy out 

fits in keeping w-ith the western atmospher 

at the Cowtow-n. 

Nothing is spared in patient's care ot amuse SiS .iY^) 

ment industry's WILL ROGERS MEMORIAL HOS ^^ ^^,. 

Two Million Feet in Stock 

SPEAKER CABLE 

Without Priority 

2 Conductor No. 17 AWG Solid Copper Flat Porolle 

Construction Rodent Resistant Non-water Absorbent 

Jacket tor Direct Eorth Burlol O.D. .35x.20-indi. 

Pacl

'' 

I embarrassed 

>ublic Relations Versus 

?ublicity Expounded 

rom Eo*tcrn Eilition 

NEW YORK" Till- clUffii'iiff bilwfon piiblolty 

and public rtlittluns and huw both apply 

film business was dlscusM-d htrc rect-ntly 

by Maurice Bergmun, 

director of public 

relatione for Uiilversa 

1-ItiU-rnHtloiml. 

before the A&s'n of Motion 

Picture Advertisers 

udvertlslnK cla.ss. 

Other .spoiikcrs were 

Arthur De Bra. director 

of the community 

service department o( 

the Motion Picture 

Ass'n. and Gordon 

White, director of the 

Maurice Bergman advertising code ad- 

Unlstratlon of the MPAA. 

'Publicity," Bergman said, "either sensibly 

Inordinately, attempts to excite the public 

an Idea which will either sell something or 

11 

ûnebody. 

Public relations, on the other hand, atiinpts 

to create an Impression reflecting the 

Tew hUosophy and belief of the particular enterrlse 

or Individual. 

'Our mdustry has the distinction of being 

he only one that gave away its merchandise 

uring World War II. There was very little 

ril ublicity about this, but there was a great 

If eal of public relations." 

Bergman said he thought this Industry 

lould conduct organized campaigns when it 

by agitators in Congre.ss or 

Bcomes the target of pressure groups, because 

lere are more pressure groups with "pet 

ieves" 

than ever before. 

One of the major public relations prob- 

15, he said, "occurs when we try to reconle 

the desire to the glamorous with the efto 

be conventional and typical of Ameribusiness. 

In other words, in publicizing the thing 

Slat interests people in the movies we must, 

'"^ 

t the same time, try to neutralize thus with 

ta 

IE 

-^ 

tub' 

le actual facts that we are a solid, .subantial 

element of the business community.' 

Izteca Xmas Film Set 

SAN ANTONIO—Azteca Films Manager 

iwell Truex has announced that Azteca's 

hristmas release is "Historia de un Coram," 

with Charito Granados in the top role. 

Hope for Grandson Strong, 

But Girl Is 'Superior' 

Waskom, Tex.—Charlie and Velva Otts, 

operators of the Wakea Theatre here, 

mailed out announcements on the birth of 

their fourth granddaughter. The four 

Otts children are girls. There are no boys 

in their family. The notice stated that 

the Otts Theatre "for women only" presents 

"The First Grandson." 

Then a notice that ".-Vnother Granddaughter" 

was being substituted for the 

original announcement. The grandparents 

noted, however, that when they are 

forced to make changes, a superior product 

is shown. The baby is the daughter 

of Rose Otts Strong, daughter of the 

theatre operators. 

IIO.NOK.S lOK SOI .S.\— .\1 Liihtman. Ittt, .otli < intury-Kox dlrfit.r .i .li.lribution, 

shows the pUique dedicated to .lohn I'liilip Souvi as Ameriras Man h King by 

20th-Kx and the marine corps at a dinner ,it the l.ambs ilub in New York. ( liflon 

Webb, center, who plays Sousa in 'Stars and Strip

".../ urge employers 

to install the 

Payroll Savings Plan... 99 

M. B. FOISOM 

Treasurer, Eastman Kodak Company 

"Continued saving will play an important part in protecting us against a 

renewal of inflation. The person ivho saves contributes to the nation's stability 

and to his family's security. He can notv also obtain a higher return on his 

investment than he could in the past, because oj the improvements in Defense 

Bonds notv offered by the U. S. Treasury. I urge employers to install the 

Payroll Savings Plan wherever practicable, and employees to take advantage 

of such plan. By investing regularly in improved Defense Bonds, Americans 

serve their nation's interests as well as their otcn." 

If your company does not have the Payroll Savings 

Plan- 

Please tear out this page and send it to the "Big 

Boss." Urge that he read, carefully, Mr. Folsom's superb 

summary of the Payroll Savings Plan and its 

benefits for employers, employees and our country. 

The following figures should be particularly interesting 

to anyone not familiar with the wide adoption 

and the steady growth of the Payroll Savings Plan: 

• 45,000 companies offer their employees the Payroll 

Savings Plan. 

• since January 1, 1951, enrollment in The Plan has 

increased from 5,000,000 to 7,500,000. 

• in some companies, more than 9090 of the employees 

are systematic bond buyers— in literally thousands 

of other companies, employee participation runs 

60%, 70%, 80%. 

• payroll savers are putting aside $150,000,000 per 

month in U.S. Defense Bonds. 

• the cash value of Series E Bonds held by individuals 

on December 31, 1951, amounted to .$34.8 billion- 

$4.8 billion more than the cash value of Series E 

Bonds outstanding in August, 1945. 

Phone, wire or write to Savings Bond Division, U.S. 

Treasury Department. \^'ashington Building. Yi'ashington, 

D.C. \our State Director will show vou how easy 

it 

is to install and maintain the Payroll Savings Plan. 

If you hove a Payroll Savings Plan, your State Director will show 

you how to build employee participation through a person-toperson 

convoss that puts on Application Blank in the hands of 

every employee. That's oil you have to do— your employees will 

do the rest. 

He( 

lor 

c 

The U. S. Government does not pay for this odvertising. The Treasury Department 

thanks, jor their patriotic donation, the Adverusing Council and 

BOXOFFICE 

76.D BOXOFFICE :: December 27, 1958

I 

tig Campaigns Help 

pombal Xmas Slump 

MINNKAHt>LI.S Instead ol risii;iilHK Um'U 

what has been considered the Inevitable" 

show business In December, near death for 

e boxofflce, the Minnesota Amusement Co. 

k the bull by the horns and went allout 

nth a ThunksKlvlnK to Christmas drive, InoIvlnK 

extra heavy .selUnK efforts and the 

pottlnR of several outstandlnK attractions 

ven durliiK the two weeks before Christmas, 

sually considered "hopele.ss^' as far as atractlnK 

busine.ss is concerned. 

As a result, the circuit has come throuKh 

the year's worst month from a theatre standolnt" 

In hlRhly creditable fashion, and this 

>ecembcr will finish with a substantial gain 

ver the correspondlns 1951 period, according 

Harry P. French. MAC president. 

"We decided to .see what actually could be 

one by giving attractions the utmost in exloltatlon. 

publicity and advertising, and it 

id off." says French. ''We found out that 

he pre-Chrlstmas boxofflce drouth, u.sually 

ggravated by bad weather, could be comafted 

effectively. 

The general feeling in show busine.ss dries 

is 'we've got to take a loss in December, 

lut let's hope it will be less than the preedlng 

year." FYench points out. But the 

;AC learned this isn't necessarily so, he says. 

E.speclally big cmpaigns were staged for 

My Pal Gus" and "Hiawatha." but there were 

any radio, TV and other lieups for other 

ilctures as well, with Ev Seibel. advertising 

nd publicity head, and his sidekick Don 

lexander performing yeoman services. "My 

al Gus" did sensational business two weeks 

efore Christma-s and the week before the 

ig holiday, regarded as the year's worst for 

he boxofflce. Hiawatha" also did well, all 

hings considered. 

The Tlianksgiving to Christmas boxofflce 

Irive henceforth will be an annual "must." 

vers French. 

"heatre Is Modernized 

OCONOMOWOC. WIS. — Tile 520-seat 

itrand Theatre here, recently purchased by 

Jnity Theatres of Milwaukee, is being modrnized. 

According to Manager Don May a 

lew screen, projector and sound are being 

nstalled and the entrance to the theatre 

hanged. A cryroom will be added. A candy 

hop. next door in the building, is to be made 

nto an office for the manager. During the 

rinter the theatre will be open weekends only. 

He Cuts Kiddy Prices 

And Gets More Noise! 

Coon Rapids, Iowa—Nate Thon of the 

Lyric Theatre here recently lowered prices 

for children at his theatre. It was his 

plan to give more children an opportunity 

to see a show. However. Thon now is 

wondering it the plan has backfired and 

he's seriously considered raising the prices 

of the tickets back to where they were. 

Here's why, Thon .says: The children 

just don't appreciate what he's done for 

them. "They make more noise, damage 

the seats, and, when they are not 

watched, run up and down the aisles 

disturbing the adult patrons." 

Esther Green of FEPCO at Omaha 

Is 

Queen in More Ways Than One 

OMAHA—Two years ago, while on a trip 

ea.st, Mrs. Walter M. «E.

. . Universal 

1 

D E S 

MOINES 

Caiesmen barely made it home before Iowa's 

. . Columbia 

higliways turned to sheets of ice last 

weekend. Bj-ron Shapiro, who had planned 

an out-of-town trip, was forced to give up 

driving and take the train. Filmrov.eis who 

had hoped for weekend trips canceled them 

and stayed by their own firesides . . Several 

. 

Christmas parties were held or. the 

Row during the week preceding the holiday. 

Warner employes held theii' annual party 

on December 18 at the exchange. Dancing 

and dinner made up the program 

had its parly December 23 at the 

exchange. Employes drew names for a gift 

exchange . had two celebrations. 

A gift exchange was held on December 

18 and a party was held in the office December 

24. 

The girl who was the photographic double 

for Dorothy Lamour in "Road to Bali" spent 

the holidays here. She is Jean Whitlow Marrone, 

daughter of Mr. and Mrs. Harry D. 

Whitlow. In "Bali" Jean w'as called upon to 

take the place of the star in such strenuous 

activities as swimming, swinging from vines, 

slipping on the deck of a ship, etc. A dancer, 

she has appeared in many other picti:res, her 

most recent being "Rainbow 'Round My 

Shoulder," with FYankie Laine, and "Son of 

Ali Baba." 

Joanne Hoffman, former Republic employe, 

visited the Row several times while 

enjoying the vacation from her studies at 

Iowa State Teachers college. 

The recent theatre telecast of "Carmen" 

PROGRAMS 

Coverinj ONE or TWO WEEKS! 

ONE DAY SERVICE — On Request 

THEATRICAL ADVERTISING CO. 

2310 CASS AVE. DETROIT, 1, MICH. 

WRITE FOR SAMPLES! WO. 1-2158 

from the Metropolitan Opera house resulted 

in a "fuzzy" picture. For the audience at 

the Paramount Theatre, which had just installed 

its machine, it was the first experience 

with theatre-TV. The Paramount. 

which holds 1,700 persons, was about half 

full for the performance. 

The Tulip Theatre at Orange City is rapidly 

being put into first class condition. 

The building has been given a new coat of 

paint, the seats are being renovated and 

the heating equipment and projection room 

have been repaired. The new owner of the 

house is Ed Utech . . . When the German 

film, "The Marriage of Figaro," failed to 

arrive here for two nights of double performances 

at the Ai-t Center, Earl Manbeck 

jr. offered his print of the silent picture, 

"The Three Musketeers" as a substitute. 

This pleased everyone, but it left the Ai't 

Center without any sound to go with the 

picture. Two accompanists were finally 

located. 

Side-Door Payoff 

MILWAUKEE—Anthony LaPorte of the 

Avalon Theatre on the south side reports an 

anonymous patron wrote him as follows: 

"Please accept the enclosed $5 bill. I have 

gone in the side door of your theatre a number 

of times. Thank you." "Maybe." La- 

Porte declared, "I had better move my boxoffice 

to the side door. There is probably 

more money there." 

New Drive-In for Shawano 

SHAWANO. WIS.—W. L. Ainsworth of the 

Independent Theatres, operator of the Shawano 

Theatre, wUl build a drive-in theatre on 

Highways 22 and 187. Independent Theatres 

also operates theatres in Milwaukee. Wausau 

and Oconomowoc. 

A. H. Blank Hosts Kids 

At Polio Xmas Party 

DES MOINES—A. H. Blank, president 

Tri-States Theatre Corp., played host 

nearly 60 youngsters stricken with polio 

Blank Memorial hospital last w-eek. It was tht 

annual Christmas party for youngsters at Uu 

hospital. Usually the annual party isn't sc 

rfflCAGO'' 

eM. 

int liths 

big but last season was a bad one for polic 

and for that reason there were many mort 

'•s-Tlii"»"', 

patients at the hospital, which Blank donated 

in memory of his son. 

There were 11 wheelchairs in the roons 

where the party was held and three children 

watched the party from beds that had beeu 

wheeled in. Several other youngsters, whc *?*'''"'"'' 

Aiti*-' 

: 

is'j'-The Jtitii 

I 

-Angelo 

1 

sat at the small tables eating ice cream and 

popcorn balls, arrived at the party in the arms .-a 

of nurses and Blank Guild volunteers. 

Climax of the party was the appearance of 

Santa Claus with a bulging bag of toys. Pw ^f^lMlIt 

other children too sick to attend the party, 

there were gifts, too, personally delivered by 

the old gentleman who never forgets. 

tins' 

While the Blank party keynoted theatre 

events in Des Moines over the holidays, other 

to Cities 

theatres throughout the state were helping 

ffiSitfOl 

make youngsters happy, too: 

ae clieer at 

In Perry, a food for the needy movie party 

i tot 

HI Giis" in it! 

was given by the Perry Theatre management 

"Hiawa 

Children brought donations of food as their 

lia 

admission ticket to the show. Later the food 

anii fi' 

iBiation cam] 

was turned over to needy families. More than 

!i Baba." "Ai 

650 youngsters attended the party. 

its 

doors to the kiddies for a morning of cartoons 

At Rock Valley, the Orpheum opened 

WoTO thf 

; whitli kick 

wee 

liistinas 

and a western feature. It was all free. 

At Brooklyn, 45 merchants and businessmen 

iin Dollar Mi 

presented two free shows at the Broad' 

'Bluebeard tin 

Aftolt and C 

way. Aiding in the presentation was M. J. 

Fauver. manager of the Broadway. 

i-,r.-Ml (ol 

At Centerville, it w-as the Majestic which ^{-Son of Ali 

played host to a party which began at 1 p. m. 

'::: Cih-Stflri 

;(0 Or-phtBlv-< 

and continued until evening. In Jewell, Mr, k; Pc^Po* 

'Hiawatha 

and Mrs. G. H. Maxon, owners of the Strand, 

put on a free show for the children as they 

have done for many years in the past. Candy, 

peanuts and apples were given out by Santa 

Claus immediately after the show. In Kings- n 

ley, children were entertained at the De Luxe' OM.fflA-0 

,« 

.as 

slo 

at its annual Christmas party. arastUnrii 

IS a bit 

abov 

Advertising Can Be 

MISLEADIHG! 

If you are going to buy new Projector Mechanisms, see us. 

We sell the Best, our list price is lower, our trade-in allowance 

is fair and your outlay of money for the Best Projector 

Mechanism will be less. Buy a Proven Projector Mechanism. 

Judge Considers Pleas 

In Lebedoff Lawsuit 

MINNE.APOLIS—Federal Judge G H. 

Nordbye, after three days of arguments, took. 

under advisement the pleas of the defend 

ants and plaintiffs in the antitrust con-i 

spiracy suit of Sol and Martin Lebedoff 

against major distributors and the Mlnne-i 

sota Amusement Co. 

Counsel for the defendants sought a re-' 

duction to $105,000 of the $125,000 judgment 

which Judge Nordbye has awarded the Lebedoffs. 

They also opposed the $29,000 attorney's 

fee asked by Lee Loevenger, the plaintiffs' 

counsel. On his part, Loevenger argued 

for an increase in the judgment to $150,000. 

Taahe Biio 

tecause Ym' 

ffi at the i 

h'*IS-«pBo 

.Pinliac 

I-' 

'Reolt 

^•^.--Tli.'s 

. 

wl liiind 

IJ 

»i bilk M. 

^1 .,, 

kFighlc 

aHOR.!, 

met 01 the 

'Cm as 

Hide 

el 

Sand [ 

DES MOINES THEATRE SUPPLY CO. 

1121 High St. Phone 3-6520 Des Moines, Iowa 

Legion Award to 

Wayne Theatre 

CORYDON, IOWA—The Wayne Tiieatre 

here ha.s received a Merit Award scroll from 

the William Serge Faulkner post of the Veterans 

of Foreign Wars in appreciation for 

helping make the VFW poppy day a successful 

event in Wayne county. 

^'Cofflmi 

^feE,Fri 

deforpi 

«Miatelyto, 

laid 

al 

Ck 

Man; 

*« to be it, 

78 


loxorncE

. . . Eddie 

. . RKO's 

. . W. 

Ir. 

iii 

:hicago First Runs MINNEAPOLIS 

I 

,Jl! 

JSlump to Average 

CHICAGO — BuMiiess at Loop nr>,t run 

jhouses was slow. New product was fairly 

stronK and did averaKC business. The ChlcaKO 

lid fine with a second week of "The Thief." 

ptlus a slaRo show headed by Basil Rathbone 

and Polly Bergen. 

Chicago—Th* Thl«f (UA), plut itog* >how, 2nd 

k 100 

Etquirc The Hour of 13 (MGM), 2nd wk 100 

nronil The Stool Trop JOth-Fon). Th« Lady $oy» 

No (UAl, 3f.l vsk 90 

)rionlal—Brooking the Sound Barrier (UA), 2nd 

wk '00 

iglocc— Plymouth Adventure MGM), 3rd wk 100 

Itoto-Loke—Tho Snowi at Kilimonloro (20th-Fo>), 

7fh wk 95 

icvolt—Hongmon's Knot iCol), TargaN—Hong 

Keng (Col) 95 

jrf—O. Htnry'i Full HouM (20th-Fox), 7lh wk 100 

Initcd Artiits — flat Top (AA); Torpodo AHoy 

(AA), 2nd wk 90 

Morld Playhouse—Godi ot Bali (Cla»>ct), Bllth* 

Spirit (Clossic) 95 

(Voodi— Pony Soldier (20th-Fox), 3rd wk 95 

^^legfcld — Beauty and tho Beait (Lopcrt), Sho* 

Shino (Lopcrt) 90 

Gus' Continues to Pace 

Twin Cities at 100 

MINNEAPOLIS—As expected, there was 

ittle cheer at the boxofflce. Companitlvely, 

he best showing was made again by "My 

>al Gus" In its .second week. Newcomers Inluded 

"Hiawatha," having its territory premiere 

and given a big and effective ex- 

)loitation campaign; "Cattle Town," "Son of 

Mi Baba," "Angelo" and "Park Row," none 

)I which kicked up much boxoffice dust. 

Downtown theatres came in with strong 

'ihristmas week attractions, includinc; "Mil- 

Ion Dollar Mermaid," "Prisoner of Zenda," 

"Bluebeard the Pirate," "The Stooge" and 

'Abbott and Costello Meet Captain Kidd." 

ientury—My Pal Gus (20th-Fox), 2nd wk 100 

Sopher—The Jungle (LP); Mr. Wolkic Tolkie (LP) 80 

.ync—Son of Ali Bobo U-H, Army Bound (AA).. 90 

iodio City—Stan end Stripes forever ,20th-Fox) 95 

IKO Orpheum—Cottle Town (WB) 85 

KO Pon—Pork Row (UA), Confidence Girl (UA). 85 

itote—Hiawotho (AA) 90 

iVorld—Angelo (Scolero) 90 

Buccaneer' Leads in Omaha 

With 105 Per Cent 

OMAHA—Only the Omaha showed any 

itrength during a dull first run week, holding 

a bit above average with a rugged bill of 

'Yankee Buccaneer" and "Scarlet Angel." 

Because You're Mine" did fair in its third 

week at the State. Weather was clear and 

senerally mild. 

irondeis— Operation Secret (WB); Battles of Chief 

Pontine (Reolart) 95 

imoho—Yankee Bucconeer ,U-I), Scarlet Angel 

(U-l) 105 

)rpheum—Tho Steel Trap (20th-Fox); My Wife's 

P - - - - . - 

Best Friend !20th-Fox) 90 

jtote— Becouse You's Mine (MGM), 3rd wk 95 

Town—The Young and the Damned (Fine Arts); 

The Dark Mon (Fine Arts); Kansas Territory 

(AA) 85 

foins Fight on Communism 

ELDORA, IOWA—Leo Wolcott, theatre 

owner of the Iowa-Nebraska ITOA, received 

telegram asking use of his name in the 

nationwide effort supporting Radio Free 

f.^ 

i'* Europe and Radio Free Asia in the fight 

Bgainst Communism. The telegram came from 

Charles E. Friely, state chairman of the Iowa 

Crusade for Freedom committee. Wolcott im- 

'^ 

mediately wired his permission. 

croliS 

Richard Crane will topline "The Neanderthal 

Man." a Wisberg-PoUexfen production 

to be directed by E. A. Dupont. 

Tn iidditlon to participating In the aU-lnduxtry 

Chrixtmaa party, 20th-Fox and United 

. . . 

Artists had their own Individual shIndlK.s. 

The former wa.H held In the Normandy hotel 

and United ArtUti at the exchunur 

Back from New York where he viewed 

Cinerama. Harry B French. Minnesota 

Amusement Co. president, called It "one of 

the most outstanding thInKs In all .show baslne.ss." 

He found nothing available In stage 

attractions for lociil Radio City which ha« 

been without a stage show for many months. 

Bennie Berger went to Duluth to visit his 

theatre properties there . . . Reno Wllk. drlve- 

. . . 

In circuit owner. Is vacationing In California 

Don HaJloran. formerly with 

. . . RKO. has Joined the 20th-Fox sales staff. 

He succeeds southern Minnesota salesman 

Bill Donald, who resigned LeRoy J. 

Miller. Uiilvrrsal manager, and his .sales staff 

will attend a sales meeting In Chlcag.-; next 

week . "Never Wave at a WAC" is 

set for the Minneapolis and St. Paul Orpheums 

February 6. said Fay Dressell, RKO 

manager. 

. . . 

The Paramount Pep club, comprising 

branch employes, dug into its treasury to buy 

Christmas toys for the Phyllis Wheatly Negro 

.settlement houte. They were purchased from 

the Nathanson Tobacco Co., which sold the 

toys at cost so that the set;iemenl house 

wound up with nearly three times as many 

as the amount set aside by the pep club 

ordinarily would buy . H. Workman, 

MGM manager, is at home slowly recuperating 

after a session in the University hospital 

The 23-year-old son of Frank Eisenberg. 

United Artists salesman, still is undergoing 

treatment in the Veterans hospital for polio, 

which he contracted more than six weeks 

ago. 

. . . Christmas 

. . The 

George Fosdick and Chet LeVoir, Republic 

.salesmen, are vacatitning. The former drove 

to California to visit a son there 

food baskets for poor families were pur- 

chased with the profits derived from the 

all-industry Christmas party and Al Stern, 

RKO, and Joe Ro.sen, Arnold Shartin and 

Ben Zatz of Paramount distributed them 

Stoller, United Artists salesman, 

is vacationing for a fortnight 

handy man at Sam Berger's lower loop Grand 

disappeared. So did two money bags containing 

between SlOO and $136 . . Kenneth 

. 

Bergman is back as a Universal booker after 

service in the armed forces. Exhibitors visiting 

Fllmrow included R. A. Miller, Mondovi, 

Wis.: L. C. Weisner, Cannon Falls: Hank 

Bailey, Eagle Bend, and Fred Schnee, Litchfield. 

Pat Dean Smith of the "Million Dollar Mermaid" 

cast, stopping here, in Duluth and St. 

Paul, grabbed off considerable newspaper 

publicity and TV and radio attention, thanks 

to the efforts of Tom Letcher, Metro exploiteer. 

Jack Heywood, pioneer New Richmond, Wis.. 

exhibitor, was confined to his bed by a painful 

back injury sustained when he fell in his 

bathtub several months ago. 

Joy Page as Femme Lead 

Joy Page has been signed for the femme 

lead in ""Conquest of Cochise." a Columbia 

film. 

Only Top Stage Shows 

Succeed in Omaha 

OMAHA Wliafs happened to ihow business 

In Omaha?" a»ked stage and icreen 

Columnist John Koffcnd In the World-Herald. 

He pointed out Trl-Stales TJieatres had offered 

15 U'Klllmatc attractloas during the 

year. Six mode money 'two barely showing a 

profit) and of the nine which finished In the 

red. some had .is few ax 300 admlsslonx. 

Why the foUure.s? Trl-SUtcs DUlrlct Manager 

Bin Mlskell hB.s one theory He said 

that every legitimate theatre crowd In Omaha 

Is predominantly out-of-town. Al a musical. 

67 of each 100 In the audience drive In from 

Iowa or outstatc Nebra.ska. At a nonmusical 

the number Is 64 of each 100. 

"That's the way It u.sed to be." .said Mlskell. 

"but the out-of-towners haven't been showing 

up. We've lost them and I don't think it's 

because of the price. The cheapest scats 

always are the last to sell. Top seats can be 

$4.80 or $3.60. It doesn't matter." 

He .said "Oklahoma! " which has played 

Omaha four times, and "South Pacific." which 

played twice, had firmly established reputation 

and made money each time. 

"But the out-of-towners won't come If they 

haven't heard of the show." Two solo performance—by 

Elsa Lanchester and Cornelia 

Otis Skinner—were financial flops. Other 

local fiscal failures were "Country Girl." "Bell. 

Book and Candle." "Rose Tattoo." "The Cocktail 

Party." "I Am a Camera" and two name 

band.*—Tiny Hill and PeeWee King. 

Successes were "Gentlemen Prefer Blondes." 

"The Moon Is Blue." "Good Night Ladies," 

"Call 

Me Madam" and "John Brown's Body." 

But Mlskell isn't daunted, he's booking all 

the good shows he can get. 

Allied Sends an Appeal 

In Rhyme to Members 

MILWAUKEE — The Alhed of Wisconsin 

office has tent the following reminder In 

rhyme to all members: 

ARE YOU AN ACTIVE MEMBER? 

Are you an active member, 

The kind that's liked so well. 

Or are you just contented 

With the button in your lapel? 

Do you attend the meetings 

And mingle with the flock. 

Or do you stay at home 

And criticize and knock? 

Do you take an active part 

To help the work along. 

Or are 

you satisfied 

To be the kind who just belongs? 

Do you help the cause along 

And make things really tick. 

Or leave the work to just a few 

And talk about that clique? 

Come to the meetings often 

And help with hand and heart. 

Don't be just a member 

But take an active part. 

Think this over, brother. 

You know right from wrong, 

Ai-e you an active member 

Or do you just belong? 


79

. . Doug 

: 

Communist Cleanup Drive 

Praised by Roy Brewer 

OMAHA—The film industry has done a 

first-rate job of cleaning out Communists in 

its ranks during the last two years, so says 

Roy Brewer, former Nebraskan who has 

risen from projector operator in Grand Island 

to president of the 20,000-member Hollywood 

AFL council and international representative 

of the lATSE on the west coast. 

Brewer stopped here on his way from the 

Conference of Motion Picture Organizations 

meeting in Chicago en route to Los Angeles. 

He said: 

"The job has been tough because the vast 

majority of those helping communism were 

deceived. The problem has been to isolate 

the real Communists without hurting the innocent." 

Speaking on COMPO's drive for relief from 

the federal ticket tax, he said "hundreds of 

little theatres could be kept in operation 

if the tax were lifted." 

He said the Federal Communications Commission 

policy of denying television channels 

to theatres is grossly unfair. He said FCC 

holds that theatres are competitive to .television 

"yet they give television channels to 

radio stations which are even more competitive 

to TV. Both television and radio are 

in the advertising business but we are in 

the entertainment business." 

He said he believed the roughest period 

was over for the theatres and that, while 

some might be lost, the industry was coming 

back strong. 

Felix Snow, fifth vice-president of lATSE, 

was in Omaha to discuss local contracts. 

Increase in TV Power 

Okayed for Two Stations 

MINNEAPOLIS—Advent of 1953 won't be 

made any happier for Minneapolis and St. 

Paul exhibitors and tho.se within a radius of 

100 miles from the Twin cities by the FCC 

action in authorizing increases in power to 

100,000 watts for both of the TV stations here, 

WCCO and KSTP. The additional power is 

expected to be in operation within .several 

weeks. 

This means clearer reception in the stations' 

fringe areas covering towns up to 

nearly 100 miles distance from Minneapolis 

and St. Paul and an extension of that fringe 

area for 12 to 15 miles, film industry leaders 

point out. Film folks fear that with TV reception 

improved in the towns surrounding 

the Twin Cities and more towns getting it, 

.sale of sets w-ill be boosted in these communities 

and exhibition will be further injured. 

For WCCO this is the second TV power increase 

in six months. KSTP already has on 

hand all of the additional TV equipment required 

to increase its power from its present 

25,000 watts to 100,000 watts visual and 60,000 

watts aural, Stanley Hubbard, general manager, 

announced. 

80 

MILWAUKEE 

. . E. J. Clumb, former 

pay and Oliver Trampe hosted a Christmas 

party (19> for employes of the AA exchange 

and the trade . 

manager of the Towne Theatre here, is to 

replace Roy Pierce of the Riverside. Clumb 

handled the Towne for six years. Tlic Riverside 

is owned by Standard Theatres, operator 

of more than 25 situations. 

MGM, Standard Theatres and U-I had 

Christmas parties December 19 . . . Don 

. . . 

Brown, Mars, La Farge, and Mrs. A. Bergthodt, 

Cashton and Westby, were in booking 

and buying last week. Mrs. Bergthodt took 

over the operation of the two hous* after 

The 

the recent death of her husband 

projectionists union held open house Tuesday 

(23). 

James Cavalry, former operator of the Liberty 

Theatre here, is negotiating for another 

local house . . . William Benjamin of Screen 

Guild Productions has acquired franchise 

rights for "High Treason" Miss Sarah 

Freuler, sister of J. 

. . . 

R. Freuler, who operates 

the Century and Atlantic theatres here, died 

The Granada 

at her home recently . . . 

Theatre is now showing a first run Polish 

film. The theatre is situated in a densely 

populated Polish area. 

Lakeland Theatres Corp. has taken an 

option on land on Highway 12 just outside 

of Whitewater for construction of a 

di'ive-in early in spring. The corporation 

owns and operates the Strand in Whitewater 

. Groenert, who formerly 

managed the Tosa and other theatres, is now 

managing the Plaza under Hugo Vogel. We 

understand Barney Sherman has severed his 

connection with the theatre, leaving Vogel 

as the head. It was formerly a Fox Wisconsin 

house. 

Civic and industry-minded Harold Fitzgerald, 

who heads Fox Wisconsin, invited a 

number of industry leaders in for a jam 

session. We understand the makin's of a 

new organization is in the offing—sort of a 

benefit movement. Among those present were 

Ben Marcus, S&M Theatres; Al Kvool. Warner 

circuit, and Harold Pearson, Allied Ass'n 

secretary . . . Ralph Krause, Zenith Theatre 

manager, is in line for a deal in Chicago, 

which calls for his producing a series of 

TV shows. Krause, it will be recalled, has a 

number of acts which he takes about the 

state known as Krause's Radio Revue. 

Sig Goldberg, his wife and daughter headed 

for California. He is president of the Wisconsin 

Steinberg lad has taken 

Allied . . . over the Lyric Theatre in a deal with owner 

Helene Hanke. This breaks up the partnership 

of Steinberg & Everson, formerly at the 

Oakland. Everson now operates the Oakland 

alone. 

Variety Club Donates Oxygen Tent 

DES MOINES— Tent 15, Des Moines Variety 

Club, has presented Mercy hospital here with 

a new oxygen tent. Presentation of the gift 

was made by Milt Feinberg. Tent 15 several 

years ago equipped a lounging room at 

Mercy hospital for the use of expectant 

fathers. The next club project, Feinberg 

said, will be the redecorating and refm-nishing 

of this room. 

Variety of Des Moines 

Plans 1953 Program 

DES MOINES—Variety Tent 15 here this 

week began setting plans for an early January 

meeting at which new officers will outline a 

program of extensive activity to be undertaken 

in the coming months. 

At the annual year-end luncheon meeting 

held in the clubrooms Monday ( 15 1 Milt Feinberg, 

retiring chief barker, expressed his 

gratitude to the entire membership for the 

fine cooperation and support during 1952. The 

year-end luncheon saw the election of Robert 

Conn, 20th-Fox manager, as new chief barker. 

Other new officers are Byron Shapero, Columbia 

manager, first assistant chief barker; 

Don Conley, RKO, second asi-sstant chief 

barker; Leon Mendelson, Warner manager, 

doughguy, and Don West, West Insurance 

Agency, property master. 

Crew members are Bill Feld. Harry Hiersteiner, 

Sol Yeager, J. E. McGlynn, B. Luftman 

and Ed Utley. 

MAC Will Not Renew Its 

Lease on Arion Theatre 

MINNEAPOLIS — The Minnesota Amusement 

Co. has informed Rubenstein & Kaplan, 

Inc., owner of the neighborhood Arion Theatre, 

that MAC will not renew its lease on 

the theatre when it expires April 30. Rc&K is 

trying to sell the property for commercial 

purposes. 

Within the last year, the Paramount ciicuit 

sold two St. Paul first run houses In 

compliance with the consent decree and declined 

to take them back when the buyers 

tried to get rid of them; kept the Aster 

Theatre closed after taking it back after purchaser 

failed to fulfill terms, and also 

f 

sold one of its neighborhood theatres here. 

In addition, MAC recently offered its Loop 

first run Century for sale for conversion into 

commercial use. 

MAC apparently hasn't decided yet if it 

will renew the lease on another R&K-owned 

local neighborhood theatre, the Granada, on 

which the lease expires next April 30. R&K 

has asked MAC to make an offer, but the 

latter has not done so yet and hasn't signified 

its intention in the matter, according to 

Charles Rubenstein. 

New Airer for Pocahontas, Iowa 

POCAHONTAS, IOWA—Construction of an 

outdoor theatre has begun on Highway 3 at 

the east edge of Pocahontas. Grading of the 

land is nearing completion and the erection 

of a projection booth and screen tower is 

planned before spring. 

Pioneer Theatres Drop 

Christmas Eve Shows 

Des Moines—No Christmas eve showings 

were lield in any Pioneer tlieatres 

in Iowa this year. It was the first time 

such showings have been omitted and the 

action was decided upon at a recent meeting 

of I'ionccr niana.svers throughout the 

state. It was explained that many 

churches hold their children's Christmas 

programs on Cliristnias eve and that by 

closing tlie theatres, tliere would bo no 

tendency to attract any from the religious 

programs. 


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lOJOFFlCE

Rot. 

«.t 

Dillon Krepps Buys 

'Siars' Premiere TV 

DETROIT- Dillon 

M. 'Dti" Kropps. man- 

BglnK director of the United Artists Tliciitre. 

believes In makltiK hay from television 

by buying up sponsorship uf iin Kvallablc 

network program which happened to tie In 

with the opcnlnK of his new film. With 

"Stars and Stripes Forever" set to open 

Christmas day. Krepps walked over to 

WXYZ-TV and bouRht sponsorship of fi network 

show scheduled for Christmas, which 

Included spot coveraRC of the premiere of the 

film at the Roxy in New York. 

Building up the opening. Krepps 1.-. playing 

Santa Claus Christmas morning to a capacity 

audience of 1.938 servicemen, being 

''"''^brought from Selfrldge air base, 30 miles 

north of the city, to see a special showing 

of the film. Arrangements for this special 

show were made through the USO. 

ditr 

In a further tie-in. Krepps arranged with 

Leonard Smith. Detroit bandleader whom 

many consider the logical successor U. Sousa, 

to send a special letter about the film to 

some 6.000 Detroiters who cared enough 

about band music to write to the city council 

asking that the council appropriate funds 

for winter concerts, as well as the summer 

series by the Smith band. 

LETTER 

To BOXOFFICE: 

Regarding the article, appearing in your 

magazine dated December 13. stating that the 

secretary of the ITOO will study the tariffs 

of certain haulers in Ohio, of which I am one 

mentioned, wish to advise that there are certain 

rules and regulations prescribed by the 

Utility commissions, which cover the filing 

of tariffs, which, I can assure you. were obeyed 

to the letter and in my case, when changes 

are contemplated, the exhibitors that I service 

were first notified by letter of the proposed 

changes before they were submitted to 

the commissions and I also know that other 

haulers in our group followed the same procedure, 

either by mail or personal contact. 

a tariff consultant, 

Mr. W. V. Blake, who is 

and who at one time was employed in the 

tariff department of the Public Utilities Commission 

of Ohio and who also worked for most 

of the people mentioned in your article in 

constructing tariffs and making changes, 

fully understands what the limitations are for 

competitors who haul the same commodity. 

The tariffs of all the haulers mentioned are 

on file at the offices of the haulers and also 

at the PUCO and ICC offices, for inspection 

at any time and these same tariffs were approved 

by both commissions. 

Our haulers association, known as the Ohio 

Ass'n of Film Haulers, who hold meetings in 

Columbus at least once every year, has never 

been approached regarding a meeting with 

any group of exhibitors or exhibitors association 

and I can assure anyone interested, if 

such a request were received, we would be glad 

to have such a meeting or if any individual 

exhibitor wishes any information concerning 

the tariff, his hauler would be glad to show 

and explain it to him. 

1836 East 23rd St. 

Cleveland 14, Ohio 

L. C. GROSS 

OBSFRVKS IIIKTIID.W—IrvlnR Murcus, 

NSS salesman in (levcland, is shown 

here with his dauBhtt-r Carol, who rerrntlv 

celebrated her tenth hirthclav. 

Deiroit Ten! in Drive 

For New Members 

DETROIT—Variety Tent a is in the midst 

of a vigorous campaign for membership under 

the leadership of incoming Chief Barker Jack 

Zide and Ernest T. Conlon. executive secretary. 

The first new membership luncheon 

was held Thursday (18) in the clubrooms at 

the Tiiller hotel, and a lively interest in the 

enlarged program of the organization for 1952 

was manifest. 

A special four-man advisory committe of 

industry leaders was set up to cooperate 

closely with the board of directors, elected 

three weeks ago. Members of the committee 

are; H. Edward Stuckey, Butterfield Theatres; 

Arthur Robinson, circuit owner; Earl J. 

Hudson, president of United Detroit Theatres, 

and Adolph Goldberg, partner in Community 

Theatres. 

"A tremendous program of activities is now 

in motion." Conlon said. "Our first step will 

be to complete plans for the construction of 

a Hollywood House, proceeds of which will 

be Variety's contribution to the cerebral palsy 

emancipation program. We plan to redecorate 

and refurnish our clubrooms. Our charitable 

program for providing movies for shutins 

will be expanded. A committee will be 

appointed on women's activities." 

Universal Marks Record 

Among Detroit First Runs 

DETROIT—With major theatres generally 

varying their openings in order to tak? care 

of the holiday trade, resulting from complications 

of a Thursday holiday, U-I scored 

the unusual record of five first run bookings 

playing at one time over the pre-Christmas 

weekend. The record list includes two double 

bills — "Because of You" and "Horizons West" 

at the Michigan, and "The Black Castle" and 

"The Raiders" at the Palms-State, together 

with the second feature, "Pool of London," at 

the Madison. All three are United Detroit 

theatres. Some were slated to bow out with 

the holiday bills, paced by "Bwana Devil" at 

the Madison. 

Chakeres Will Build 

Morehead, Ky., Airer 

MOREHEAD, KY.—The Chakeres Thcatren 

Co., oix.'rator of 48 theatres In Ohio and X< !.- 

tucky. and Ellis Johiuson, head foolbtiU c-y .. 

at Morehead Stale college, will build a »100.- 

000 drive-ln two miles i-unl of here on Hlith- 

»ay 60. Gene Lutes. Frankfort. Kentucky 

manager for Chakeres. said the firm had 

completed a deal for purcha.sc of 12 acren of 

land fronting on the highway. 

He said that the ulrer will accommodate 

300 cars. Chakeres also owns the Trail and 

Mills theatres here. 

Lutes said that ground-breaking for the 

drlve-ln will be started Immediately and the 

alrer will be opened next spring. EHU.' Johnson 

will be manager of the theatre It had 

been ."âld formerly that Stanley Rnd)umui. 

assistant Morehead coach, would be a partowner, 

but Lutes said Radjunas would not be 

connected with the drlve-tn. 

BOWLING 

CLEVELAND—National Theatre Supply 

won three games from Encon Corp. In last 

week's battle of the One Sixty Bowling 

league. Local 160 team won three games 

from Suprex Carbon, putting these two teams 

temporarily in the lead. Standings are; 

Tcom Won Lo«f T«om Won Lo«t 

NTS '7 10 Encon IJ 14 

Locol 160 16 11 Suprci • 1' 

Gordon Bullock has raised his average 16 

pins over last season. Rollo Snow turkeyed 

out in the last frame to maintain his 114 

average. Everyone is sorry for Earl Gehringer, 

who is "batching" it while his wife spends 

several months visiting her folks. C. G. Bosworth 

of the Altec Corp., recently transferred 

to Detroit, sends holiday greetings to his 

Cleveland friends and former associates. 

Joe Zill, projectionist, learned the hard way 

that carpentering Ls not forte. Result of 

bad timing is a bum leg that takes him out 

of the bowUng league temporarily. Lew 

Berger says it can't happen, but nevertheless 

he rates a big zero in the first frame. 

One Sixty Bowling league members send 

season's greetings to the members of the 

Detroit Nightingales. 

DETROIT—With the first half of the 

bowling season approaching an end, Amusemen 

Supply i"^ 'ti'l âv "P there. 

Tcom Won Lost Tcom Won Loit 

Amusement Sup 60 28 Ernie forbei .41 47 

Not! Corbon 54 34 NTS 38 50 

McArthur Equip 46 42 Locol 199 35 53 

Îtee 44 44 Mount Vernon .34 54 

High scores were rolled by Charles 

Whitaker 256, total 552; Rot Tompson 238, 

total 541: William Fouchey 216, total 532; 

Donald Lewis 204, total 537: Edgar Douville 

204, total 538; Golbert Light 509; Matt Raskin 

192, total 531; Eddie Waddell 191. total 

513; Nick Forest 190, total 516; Pete Newton 

529. 

Robert Enoch Plans New Ozoner 

vaNE GROVE JUNCTION, KY—Robert T. 

Enoch, president, reported Elizabethtown 

Amusements. Inc.. will build a drive-in theatre 

here. 

Nothing is spared in poticnt's core ot omuscment 


PITAL. 


ME 

81

. . James 

DETROIT 

p-.i'l Bradley's new Mount Vernon flower 

shop was depicted in a nice article in 

the building section of the Sunday Free Press. 

He has remodeled a former church very 

cleverly for his use . . . DUlon M. (Dee 

Krepps) was an interested visitor to the 

booth at Filmrow projection studio, watching 

Phil Schare perform Monday. 

Nightinrale notes: Charles Whitaker's 256 

is expected to stand as season high for his 

division, but Roy Thompson's 238 is slated 

. . Captain Gil Light to be beaten . 

Local 199 team is right on the 

says 

way to 

the 

the 

top. Don Lewis is having better luck with 

. . Jack Lindenthal, Carl 

his new thumb hole, following his accident, 

James Power is plugging 

and that helps . . . 

that Akins "See a movie twice a week" 

slogan, too . . Bea Douville can roll 165 in 

. 

practice, but not in league play. Witness 

was Iris Gagnon . 

Bewersdorf and Mel Donlon played Santa 

Claus to Secretary Akins by advising they 

will be back to bowl. Now all they want is 

Henry Rudy. 

Floyd Chrysler reports excellent business 

for "Flat Top" at Midland . . . Nell Hogue, 

formerly with Repu'olic and past president 

of lATSE B25. is still convalescing from a 

Falk, 

long illness . . . Fred Dickely, Altec chief, 

just back from Minneapolis, headed for Denver 

for a week, but he planned to be in Detroit 

Mike independent 

for Christmas . . . booker, is in Mount Carmel Mercy hospital 

for observation A. Lassanante, 

. 

head of Gaycoin Distributors, was host to 

the entire staff of the organization and their 

families Saturday (13) at a dinner, followed 

by the annual Christmas and bonus party 

at the Whittier hotel. 

Greetings of the season of peace to all our 

friends in show business, and the many who 

sent personal messages—Jack and Gladys 

Smukler, with a vision of the three Wise 

Men: A. Milo DeHaven, one-time manager 

of the Belmont and Grand, and Mrs. De- 

Haven, a shining treat from Waterville. Ohio: 

Phyllis and Al Dezel, warm greetings from 

the old-fashined stove: Herman Cohen, 

For Your Protection . . 

• • BUY NOW! 

Order RCA In-Car Speakers now for expansion of 

present facilities, or to replace obsolete or old In-Car 

Speakers . . . and as spares for future replacements. 

The RCA In-Car Speaker is first in its field ... in 

better quality ... in longer life with lowest 

maintenance costs ... in popularity, too. (More RCA 

In-Car Speakers are used in Drive-ins than any 

other make.) 

Order your requirements today. 

ERNIE FORBES THEATRE SUPPLY 

214 West Montcalm Blvd. 

Detroit, Michigan WOodward 1-1122 

HANDY

. . Marjie 

. . . Lester 

Cattle Town' Is Best 

n Cincinnati at 105 

CINCINNATI Grosses reflected a blR 

lump In first rim houses, with the best of 

jhe wofk recorded by "Cattle Town" at the 

Jrand with 105 per cent. 

(Avcrogo l> 100) 

lb 

„. 

Bbec 

opilol 

OulpofI 

Tho 

In 

Hour 

Moloyo 

o> )1 

(UA) 

(MGM). Apach* 

100 

War 

"•5 

Smoko iMCM' 100 

i^ rand— Cottle Town (WB), Lady Potinxd (Rep).IOS 

^ Blocc- - Hongmon'i Knot iCol) 95 

Irosses Hit Low in Cleveland; 

Lli Baba' Best at 100 

CLEVELAND -Grosses hit a new low here. 

« Jthough weather was clear and deparlment 

'iX 

ires generally were open until 9 p. m., 

iisAloppers went straight home Instead of seekf». 

ig entertainment. 

n»n—Son of All Bobo lU-l). plus six cortoons . . 1 00 

Ippodromc—Mutiny (UA); Th« Ring (UA) 6S 

>wcr Mall—The Sky Is Rod (Rcalart) 80 

hio—Tho Prisoner ot Zondo (MGM), Sih d. t. 

wk 70 

ilacc—Tho Raiders lU-l); Tho Stolon Foco 

(LP) 60 

otc— Ride the Mon Down (Rep) 55 

illman- The Savage iParo), 2nd d. t wk 70 

iwer— Captive Women (RKO); Tho Whip Hond 

^^ 

(RKO) 90 

^^ Secause of You' Paces 

letroit at 110 

DETROIT—Theatre business was way 

own as expected this week, and very spotty. 

operators tended to concentrate on holdovers. 

iving stronger new product for the holiday 

. 

•ade. 

doms— Ivonhoe (MGM), 10th wk 

-The Thief (UA); Pork Row (UA), 2nd wk. . 

50 

80 

odtson—Cry, the Be!oved Country (UA); Pool of 

London (U-l) 90 

ichigon—Because of You ,U-I); Horizons West 

(U-l) 

no 

alms-State—Operation Secret iWB); Mr. Walkle 

v.. 

"' Talkie (LP) 95 

nitcd Artists— Bloodhounds of Broodway (20th- 

Fox); Something for the Birds (20th-Fox), 2nd 

wk 50 

5 ANYWHERE 

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THEATRE SEATS 

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Mkl. 

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1507 W. KIrby Detroit 8, Mich. 

Phone TYIer 7-8015 

See Us About Planning 

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T^~~^^ THIATRE tQUIPMENT CO. 

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Immediate service anywhore 

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Phone Lincoln S-S720 


CINCINNATI 

prank W. Hum Jr.. president of Cliiclnnutl 

Independent Exhibitors, ûbtnltted to the 

city council a rcqueal that theatre.s be exempt 

from the 3 per cent 

^^^- " —I city mlmLsaion.H tax. A 

^^^^^^ 

number other ex- 

^^^^^^^ 

hibltor members of the 

^^K orKunluitlon nccom- 

^m panted Huvs to the 

^B council meeting. The 

^^k councU'.s finance com- 

A 

mlttee took the matter 

^k^^^ under advisement. It 

^^HjjjpjM^^^ wa.s told by the com- 

^M "'^ ^^B mlttee that In the la.st 

^^1 ^ ^^^1 few months seven more 

motion picture theatre.s 

Frank W. Ilus.s Jr. had closed It was said 

that in 1951 the tax from all purpase.s totaled 

$250,000. of which theatres contributed $104.- 

000 to the city. 

Mary Cordes has taken over duties as 

branch managers secretary at Paramount, replacing 

Lillian Aherne, who is the new cashier 

.. . Gladys Smiglewicz, Paramount biller 

who resigned several' years ago due to illness, 

has again resumed her Job as biller . . . Pete 

Turlukis has lea.sed the Idle Hour Theatre. 

Carthage, and plans to reopen the house 

soon. It was formerly operated by Mrs. R. H. 

Corbett. 

Charles Palmer. Columbia salesman, his 

wife and daughter are spending the Christmas 

holidays in Albuquerque. N. M. . . . Paul 

"Bud" Wessel entered the Good Samaritan 

hospital for treatment. Wessel is .secretarytreasurer 

of States Film Service, Inc. . . . National 

Theatre Supply Co. installed new projectors 

and lamp houses in the Liberty at 

Covington. Ky., owned by the Ernest Realty 

Co. NTS also will install new lamp rectifiers 

in the Alhambra Theatre, Dayton, owned by 

Bert Fiala. 

' 

Film exchange staffs have been enjoying 

Christmas parties. MGM club held its at the 

Terrace Plaza hotel, with a dinner for all the 

members, and Santa Claus distributing gifts. 

U-I held its party December 15 at the Beverly 

Hills Country club, and 20th-Fox on December 

20 at the Terrace Plaza, with cocktails 

and dinner. Columbia employes enjoyed a 

turkey supper in the office on Tuesday (23). 

Visitors on the Row included J. M. Brandenburg, 

South Shore, Ky.: John Gregory 

and Jim Herb, Dayton; A. J. Sexton jr.. Ironton; 

Carl Hagle, Fort Recovery; H. L. Pierce, 

Granville; Hymie Banks. Williamson, W. Va.; 

W. T. Cain jr., Paintsville, Ky.; Lou Wetzel 

and Alen Warth, Dayton; Fred Helwig. 

Charleston, W. Va.; Joe Joseph. Salem, W. 

Va,; C. E. Harvey. New Boston, and Kenneth 

Williams, Paintsville. Ky. 

Fred Helwig and Alan Gunter of 

Charleston, 

W. Va.. have purchased a site for erection 

of a new drive-in between Kanawha City 

and Marmet. W. Va. . and Eddie 

Nick Honerkamp and their two children are 

visiting here over the holidays from Florida 

and are staying with their parents, Mr. and 

Mrs. Ross Williams. Williams is UA city 

salesman. 

Mark Cummins, who owns drive-ins at 

Stockton, Hamilton and Xenia. Ohio, and in 

Georgetown, Ky., has taken over operation of 

the Gardrn Drlve-In at St. Petersburg. Fla. 

Rovrnfeld of Charle.iton, W Va., 

hax left for a three-month Atay In Miami 

Beach, Fla. 

Jay Ooldberc of Reulurt spent the weekend 

In IiKlluiiupolLs conferring with Helen and 

Joe Bone, who maniute the Rcalart office 

there. Goldberg ha.-! acquired dLilrlbutlon 

rlgbUi for the all-Negro picture, "Miracle In 

Harlem." and the recent production, "Rage of 

Burlesque." "Battles of Chief Pontlac" opened 

In the Grand here Wednesday "24p and "Cairo 

Road" Is at the Kcarse, Charleston. W. Va 

Detroit Exchange Unions 

Elect Officers for 1953 

DETROIT—Both Detroit exctiange locaLi. 

functioning under lATSE charters, have 

elected new officers for 1953. In both jurisdictions, 

negotiatioas are reported now under 

way for new contracts covering members, but 

details have not been di.sclo.sed. 

Albert Champagne of 20th-Fox wa.s reelected 

business agent and acting pre.sldent 

of front office Local F25. The union has been 

without an elected president as such for several 

years, and Champagne, as buslne.ss agent, 

acts in that capacity as well. Other new officers 

are financial secretary. Ann Rogel. General 

Film Service; recording .secretary, 

Thelma Auten, 20th-Fox; treasurer, Margaret 

Studebaker, Republic, and trustees, Eric 

Clarry, RKO, and Clarence Bertnlaume, 

MGM. 

In Local B25, Nellie Arnold of National 

Screen Service was elected president, a post 

to which Nell Hogue, now retired because of 

ill health, was elected last year. Other new 

officers are vice-president, Roy Kendall, 

National Film Service; business agent, Fae 

Heady, Paramount; recording secretary, Alice 

Shelnic, Columbia; treasurer, Elizabeth Lehr. 

Allied Films; financial secretary, Vessie Kolb, 

Republic, and seventh board member, Mary 

Zemla. RKO. 

Navy Boosts 'Flat Top' 

DETROIT—A special navy tieup resulted 

in excellent business for Mrs. William Cassidy's 

Mecca at Midland, Mich., for "Flat 

Top." Tieup was made with the naval air 

base at Grosse He. 130 miles away, and 20 

officers from the station made the trip to 

Midland for the opening. Arrangements were 

made for a special display of 20mm cannon 

and an unusual cutaway version of a Jet 

engine, both rarely seen in a small upstate 

town. 

Angelo Vitale Succximbs 

CLEVELAND — Angelo Vitale. 66. well 

known local orchestra leader, died recently 

in Huron Road hospital. He is sur\-ived by 

his wife, Celia. a daughter Carol, and a 

sister and brother. In the da>'s of silent 

movies, Vitale and his orchestra were featured 

attractions at the leading theatres here. 

He also scored the pictures on the silent 

screen. With the advent of sound movies, 

Vitale specialized in hotel and night club 

music. 

Nothing 1$ sporcd in patient's core ot omu*emcnt 


PITAL. 

83

. . Jack 

. . Theatre 

AM 

CLEVELAND 

prce coffee was served in the lobby of the 

Mayland Theatre last week. The idea 

didn't help set any attendance record, but 

it did bring enough patron.s to the theatre to 

put it at the top of the Modern Theatre circuit 

grossers. according to P. E. Essick, president 

of the chain. Nescafe provided the coffee 

and all of the service without any expen.se to 

the theatre . . . Echoe.s from Florida: Leon 

Enkin. second in command of the Robins theatre 

circuit, his wife and child are spending 

a month in Miami with Mrs. Enkin's parents, 

the Joe Robins . Share, UA salesman, 

left Friday to celebrate the holidays with his 

family . . . Abe Schwartz led the local caravan 

to Miami. 

Jim Abrose, Warner district manager, spent 

a day here to confer with Manager Jerry 

Wechsler. All of the Associated Theatres circuit 

managers were guests of the company officials 

at the annual Christmas dinner Monday 

(22) in the HoUenden hotel . . . MGM 

Manager Jack Sogg and Mrs. Sogg were 

visited by their Son Alan, a pre-med .senior 

Howard White, a 

at Miami university . . . 

newcomer in the industry, has joined U-I as 

a student booker, thus bringing the Universal 

booking department up to full strength for 

the first time since George Bressler resigned 

to join UA. 

Bemie Ruben, head of Imperial Pictures, 

was out shopping again. He closed a deal 

with Ollie Unger for northern Ohio distribution 

of Beverly Pictures, Film Classics 

reissues, and also with Bell Pictures to distribute 

two exploitation pictures. "Dance Hall 

Girl" and "Waterfront Women" in a package 

The Uptown Theatre was leased to 

deal . . . 

the Eaton Manufacturing Co. for Christmas 

morning when the company staged a Christmas 

party for its employes . business 

was way down this week. 

"Mascay" Svegel, longtime Republic booker 

who hasn't been on Filmrow since the arrival 

of her daughter Roberta, was a guest at the 

Henry Brenner, former 

Republic party . . . 

manager of the Emba.ssy here and co-owner 

with Bill Coella of the Vogue Theatre, New 

ing Bob Cordell, a 21 -year-old singer, who 

broadcasts over Detroit's radio station WKMH 

and TV station WXYZ and also appears at 

the Dixie-Belle night club. Brenner says 

Coella will appear here at the Alpine Village. 

Three cans of film, lost since the middle of 

OUTtlANOINO 

CRArrtMANSMIP AND INCINICniNO 

X.jvember, turned up last week at the bottom 

of a lake near Lisbon, Ohio. When last seen, 

the films—two from Columbia and one from 

Lippert—played at the Rex Theatre in Lisbon, 

from where they were picked up at the 

close of the show. The mystery of how they 

got into the lake has not been solved . . . Departing 

from former policies, there will be no 

midnight stage shows at any of the downtown 

houses. All will offer a special midnight show 

of their regular program. However, while 

Loew's State, Ohio and Stillman will maintain 

its established 85-cent top price for this 

performance, the Hippodrome. Warners' Allen 

and the RKO Palace will charge $1 admission. 

M. B. Horwitz' recently acquired Ohio Theatre, 

Cuyahoga Palls, opened December 26 

with the new foreign and art policy which is 

being introduced in that area. An attractive 

folder mailed to some 2,500 residents proclaims 

that the theatre will regularly offer 

double feature foreign and art pictures. Prices 

are pegged at 65 cents for adults for first run 

engagements and 50 cents for second run 

showings. Children's admission is 20 cents 

at all times. 

DAYTON 

pobert Kinsley, manager of the Davue Theatre 

here for five years, has become 

manager of the Dabel, succeeding Jack Wells, 

who is leaving the theatre business. Robert 

L. White of the Dale has become manager 

of the Davue, and W. C. Stewart succeeds 

White at the Dale. 

"The Shrike," legitimate play, has been 

booked for the Victory December 29-31 . . . 

Three attractions were offered Wednesday 

(10)—"Don Juan in Hell" and "Much Ado 

About Nothing," both playing one-nighters, 

and the final night of "Bell, Book and Candle." 

The three attracted about 3,500 theatregoers. 

The Dabel and Davue offered kiddy matinees 

Wednesday (24) at 1:30 p.m. The Dabel 

offered 14 color cartoons, while the Davue 

presented a Roy Rogers feature and seven 

color cartoons. 

Robert G. Gump is the new chief barker of 

Variety Tent 18, succeeding William E. Clegg. 

Others elected are Harold H. Bolan, first 

a.ssistant barker; Dr. A. J. Denlinger, second 

assistant barker; Bill O'Donnell, property 

master, and Paul E. Swinger, dough guy. 

Special Yule Shows Given 

By Michigan Theatres 

DETROIT—Special plans for observance of 

the Christmas holidays, offering patrons and 

the public something extra as a seasonal gift, 

were made by a number of theatres in this 

area. 

Typical was the presentation of special 

carols by the Northern YMCA choir at the 

Krim Theatre in Highland Park. Two appearances 

were made, on the Fi-iday and 

Tuesday prior to Christmas. The house is 

operated by Sol Ki-im, as head of a longestablished 

theatre family. 

In northern Michigan at Cheboygan, a special 

free show for children was reported. 

This event, a genuine gift for the youngsters 

from Santa Claus, was presented the day 

before Christmas. The Kingston Tlieatre, offering 

the show. Is operated by Mrs. Sam 

Frallck and Mr. and Mrs. Carl Johns. 

TOLEDO 

The David Wolf family has moved into 

new home on Groveland and Howe, 

roads. He is owner of the DaWo Corp.. make 

of equipment for drive-ins . . . Abe Ludacei 

manager of Loew's Valentine, was among th 

200 old newsboys who helped raise severs 

thousand dollars for the Old Newsboys' Good 

fellows Ass'n by selling a special charit; 

edition of the Blade. 

The Paramount offered a special treat fo 

youngsters offering free admission to childrei 

to see "My Pal Gus," when accompanied b; 

parents. The program also included six colo 

cartoons, Connee Boswell and orchestra am 

newsreels. 

The Princess featured a pre-Christmas fes 

tival of hits, offering a different double-feature 

program of returned hits each of thi 

eight days before Christmas . . Franl 

. 

Manente, manager of Loew's Esquire, ha; 

been elected treasurer of Toledo Lodge 22 

Police Associates of Ohio, for the cominf 

year. Officers will be installed at a dinnei 

meeting January 13, at the Northwood inn 

Ralph St. John, rounding out 22 years ai 

cashier at the Town Hall Theatre, Lebanon 

is quitting that post. St. John, who is widelj 

known in Lebanon, is secretary-treasurer o: 

the People's Building Loan & Savings Co. 

Postal Slogan Is Used 

To Boost Filmgoing 

DETROIT—A campaign to resell the pub 

lie institutionally on filmgoing is being, 

launched by Floyd H. Akins, secretary of thei 

Nightingales club. Adapting the frequent use 

of postal cancellation slogans by business 

firms to his new campaign, Akins is selling 

the slogan, "See a Movie Twice a Week." 

The phrase is typed on the envelope when it 

is addressed and is certain to attract attention. 

Placed on the back of the envelope, it 

catches the eye of whoever opens the letter, 

since most people, it has been found, turn a 

letter over to cut it open from the back. 

Manos Closes Two Houses 

In Protest to City Tax 

TORONTO, OHIO—The only two filitt 

houses in Toronto, with a population of 7,500,; 

have been shuttered by Manos Enterprises, 

which claimed a city admission tax has made. 

both houses unprofitable. The tax is two 

cents for each adult ticket, and one cent oneach 

child admission. In a referendum at thai 

November election, city voters refused to 

kill the tax. 

The two theatres, part of a chain of 20i 

which Manos operates in Ohio, have serve4< 

the community for more than 30 years. 

Sentence Ex-Manager to 

Jail 

NEW PHILADELPHIA, OHIO—Willie J. 

Isenhower, 25, a former manager of the theatre 

in Newcomerstown operated by Manos 

Theatres, has been sentenced to one to ten 

years in Ohio penitentiary after pleading 

guilty in Tuscarawas county common pleas 

court to a charge of embezzling $2,161 from 

the theatre firm. The sentence will run concurrently 

with a one to seven-o'ear term given 

him in Stai'k county common pleas court a 

week earlier after he jjleaded guilty to a charge 

of grand larceny. 


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Paul Hachey Receives 

Interstate Prize 

BOSTON Piiiil Huchfy. iminiiKor of the 

Old Colony Theatre In Plymouth, won the 

October-November muniiKers exploitation 

campniRn conducted by 

Interstate Theatres 

Corp. Tlieodorc Flelshir, 

president, .said 

Hachey received the 

first ca.sh prize award 

for his "all-around excellence 

In the exploitation 

of all the features 

played at his theatre 

with special emphasis 

on "The Miracle 

of Our Lady of Fatima,' 

Paul llachcy 

'Becau.se You're 

Mine' and for his fine 

handling of the New England premiere of 

•Plymouth Adventure.' " 

Honorable mention, also with cash awards, 

went to John OLeary, Colonial, Brockton; 

John Garcln, Center, HyannLs; Richard P. 

Kalagher, Strand. Southbrldge; &sley 

Blanchard, Conlston, Newport. N. H., and 

Wilbur D. Neumann, Bradley. Putnam, Conn. 

The judges were President Flelsher, General 

Manager James Mahoney, Malcolm Green, 

Richard Green and district managers Chris 

Joyce, Edwin Neumann, Ernest Fitzgerald, Joe 

Bean and Raymond Kiniry. 

This exploitation contest was the second In 

1952. The first for the new year will start 

In the early winter. 

FALL RIVER 

•Theatre attendance in Fall River struck a 

new low during the holiday season, when 

Stores remained open evenings and Wednesday 

afternoons. In an effort to offset the 

loss, several theatres staged kiddy matinees 

ct 

on Saturdays, while others, in tie-ins with 

merchants, gave out special attendance 

awards 

isesj 

which, to some degree, attracted a 

greater number of patrons. Turkeys also were 

offered as attendance awards. Theatres 

sponsoring kiddy matinees devoted the entire 

program to children's pictures, such as 

comedies, westerns and thrillers. 

Carl Zeitz of the Academy Theatre for two 

days headed the 100 or more bowlers who 

participated in the always anxiously-awaited 

Pleasant Bowling classics, an annual event 

at the Pleasant Bowling alleys. Zeitz, with a 

three-string total of 843, was dethroned by 

one of the country's leading bowlers, Andy 

Friar, who registered a three-string total of 

887. Mrs. June Zeitz and her sister Elaine 

Anderson, with scores of 345 and 331, rtspectively, 

were part of a team which defeated 

the police department bowlers in a recent 

match. Mrs. Zeitz led the winning team to 

victory. 

Academy Theatre employes are grateful to 

the management for the bonus presented to 

them at Christmas time by Manager Carl 

Zeitz and Earl Johnson, his aide. 

Margaret Field has been handed a featured 

spot in "The Grace Moore Story," a Warner 

release. 

Allied of New England 

Elects Martin Mullin 

Bowl Airer Legal Battle 

Continues in New Haven 

NKW II.\Vi;.\ Ai.uIliLi ..k.iiiii.li Ui the 

long legal battle over a new, but never ascd, 

drive-ln in West Haven took place In New 

Haven superior court, with the customary result—no 

final action. 

An abbreviated trial .session was held on an 

appeal taken by the Pishman Theatres chain 

from action of State Police Comml.ssloner 

Edward H, Hickey in granting a permit for 

a drive-In to the Bowl Outdoor Tlieatre Corp. 

The latest court se.'-slon was cut short when 

Judge Edward J. Daly ruled out testimony 

on a general statute which was to form part 

of the appeal. 

Counsel for FIshman claimed that since 

actual construction of the ozoner did not 

begin until after June 1951, a state law effective 

June 1, 1951, was applicable. The 

law allows appeal of dnve-ln theatre permits 

by property owners who feel the theatre may 

damage or injure their property. The Fishman 

chain operates the Rlvoll. a conventional 

theatre not far from the site of the new 

Bowl E)rive-In. 

Since the permit was approved by Hickey 

in April 1951, though not formally i.'-sued 

pending disposition of the court appeal. Judge 

Daly ruled out the testimony this week. 

Attorneys representing the Fishman chain, 

the Bowl Outdoorer Theatre Corp., and the 

state will file briefs early in January and 

they will be studied by Judge Daly before 

he reaches a decision. 

Films Best Propaganda, 

Yale Professor Claims 

NEW HAVEN—Motion pictures about 

America are one of the most effective propaganda 

techniques used in the world today, a 

Yale university psychologist has declared in 

a radio address. He is Mark A. May, chairman 

of the U.S. advisory commLssion on information. 

This agency advises the Secretary 

of State and Congress on America's education 

and information activities abroad. 

Professor May, who is director of Yale's 

famed institute of human relations, said motion 

pictures have a great impact on foreign 

viewers because they "tend to speak a universal 

language." 

One of the most successful ways of getting 

American films to the greatest number of 

people overseas is to use the old medicine 

show setup. Professor May reported that more 

than 340 trucks, carrying some 4,000 sound 

projectors, roll through foreign countrysides, 

stopping in village squares and city market 

places for open-air shows. 

Speaking on the program, "Yale Interprets 

the News." Professor May aLso described other 

aspects of the U.S. information program, including 

the Voice of America, printed material, 

etc. 

Wm. Fadiman to Produce "The Circle' 

William Fadiman will produce "The Circle 

of the Day" for Columbia. 

Ho.sroN—The Allied Theatres of New 

EnKlund, Inc., at itx annual meeting at the 

Touralnc hotel la.st week il6» eU-ctcc' the 

following officers: 

President, Martin J Mullln, head of New 

England Theatres; vlce-prc>ldent.s. Famuel 

Pinan.'^kl, president of Amcrlcai, Ti-.i-rrs 

Corp; Charles E. Kurtzman, .V u 

division manager for Loew's Th^ .. . :> n 

Domlru(0, dlvLslon manager of RKO Th'îircs; 

Harry Felnsteln of Warners' Connecticut 

Theatres, and Al Somcrby, formerly ol the 

old Howard Theatre. 

The latter was voted a life membership 

Into the organization. He was one of the 

original group which formed Allied Theatres 

of New England back In 1920. 

other officers elected were Stanley Sumner 

of the University Theatre, treasur"!, and 

Francis Lydon, who was re-elected executive 

secretary. John J. Ford, president of Maine 

& New Hampshire Theatres, was re-elected 

chairman of the board. 

Samuel Pinanski gave a report on the 

activities of COMPO which he had compiled 

at the recent Chicago meetings. New directors 

are Edward S. Canter, trea.surer of 

American Theatres Corp; Walter A. Brown 

ol the Boston Garden, who Is chief barker 

of the Variety Club of New England; Theodore 

Flelsher, president of Interstate Theatres 

Corp.; Winthrop S. Knox Jr., Middlesex 

Amu.sement Co.; Joseph Liss of Warners' 

Massachusetts Theatres, and Philip Smith, 

president of Smith Management Co. 

For Roles in 'Perilous Voyage' 

Veda Ann Borg and Angela Greene have 

been inked for featured roles in Republic's 

"A Perilous Voyage." 

WORCESTER 

Toe Quinn, assistant manager of the Elm 

Street, has been transferred to the Poll in 

Edith Eck. sister bf film actor 

Springfield . . . 

Jeffrey Lynn, plays the organ at the Club 

Dining Room, North Oxford night spot . . . 

Harold Maloney, manager of the Poll for 15 

years, has been critically ill at City haspital. 

. . . 

Sam Wasserman has booked "Bell, Book 

and Candle," with Joan Bennett and Zachary 

Scott, for a one-nighter at the Elm Street 

Loew's Poll connected for a 

January 22 . . . 

children's Christmas party sponsored by Canada 

Dry Ginger Ale The Elm Street 

conducted its annual morning show for Telegram 

and Gazette newsboys . WTAG 

Christmas party was broadcast from the 

Poll 

stage. 

Bob Hills, 

. 

former assistant manager of the 

Warner here, has been transferred from Norwich, 

Conn., to be manager of the Palace 

in Torrington, Conn. Liberty C. 

Koskinas, former cashier at the Elm Street, 

was married to Wilham Green of Jamaica, 

N. Y., in St. Spyridon's Greek Orthodox 

church . Husson has resigned as 

cashier at 

the Poll. 

i,i* 


NE 

85

. . 

concessions 

BOSTON 

pay Daugaweet, former manager of the Old 

South Theatje here, now dismantled, is 

now handling the Floxbury and helping out 

at the Scollay Rialto. Every theatre in the 

Lockwood & Gordon circuit is having a free 

Christmas party for kids during the holidays 

. . . Nancy Glaser, former assistant to Karl 

Pasick, publicist at Loew's Boston Theatres, 

was married recently to George Katz of Boston. 

Her position has been taken by Stephanie 

Wagner of New Jersey, who formerly did radio 

publicity work in New York. 

Felician LaCroix of the Playhouse, Gorham. 

and the Playhouse, Kezar Falls, Me., suffered 

a crushed left leg when wedged between two 

cinder blocks. It was broken in seven places. 

Doctors have been able to save it, although 

he will have to have a series of bone-grafting 

operations . When the Veterans of Foreign 

. . 

Wars reopened the Cameo Theatre, Mattawaumkeag. 

Me., for two nights a week, they 

placed a local man, Otis BoUiet, as manager. 

Walter Upchurch, Lockwood & Gordon's 

manager at the Cameo, South Weymouth, 

who comes from Mississippi, is spending 

Christmas in his home town and will bring 

back his nine-year-old son to put him in 

school here . . . Tlie Uptown Theatre, Boston, 

a Smith Management Corp. theatre, has installed 

two new Ashcraft hydro-arc watercooled 

lamps from Massachusetts Theatre 

Equipment Co. 

Richard A. Smith, son of Philip Smith of 

the Smith Management Co., was married Sunday 

(21 » at the Somerset hotel to Susan 

Flax of Newton. The couple will spend a 

Christmas honeymoon in Nassau. The Philip 

Smiths have taken a house in Palm Beach, 

Fla., for the season, leaving here December 

28. Smith, however, will make periodical visits 

to Boston during the winter . . . Maurice Sidman 

has resigned as manager of the Smith 

Management Co. St. George and Gorman 

theatres in Framingham and is now booking 

amateur talent shows. Winners of these talent 

shows have the opportunity to appear on 

Sunday afternoon television programs sponsored 

by Community Opticians. 

. . Jim 

The last drive-in in this area to clo.?e was 

the Nepon.se t, Boston's only ozoner. Following 

its most successful sea.son, the theatre 

shut its gates December 21. Edward S. Redstone 

is vice-president of the Neponset . 

Saul Simons, Columbia salesman, and Mrs. 

Simons, have left for Miami Beach . 

Marshall, general manager of Film Exchange 

Transfer, became a grandfather again when 

a daughter Hallie Susan Greenberg was born 

to hLs daughter. 

When Clifton Webb arrived here to ballyhoo 

"Stars and Stripes Forever," the Christma.s 

picture for the Pilgrim Theatre, he 

spent .some time with Mayor Hynes and the 

Boston Post on the opening drive to collect 

funds for Christmas packages for wounded 

veterans In local hospitals. He was brought 

to city hall to meet the mayor, where there 

was an honor guard of marines and a band 

from Everett high school to greet him. He 

also met members of the press at a luncheon 

at the RItz Carlton hotel. 

the Avon Theatre. Providence, under the 

sponsorship of the Providence Parents League, 

headed by Mrs. Dimmitt. president. The shows 

on consecutive Saturday mornings are selected 

by the League and are picked from 

the PTA Children's Film Library. The project 

is promoted by the Parents league, w-hich 

gives the theatre free advertising. Charles 

Darby, district manager, is the supervisor. The 

program began December 27 . . . Debra Paget, 

f,tar of "Stars and Stripes Forever," made a 

whirlwind stop into town. Her one-day schedule 

was so tight that it was feared she 

couldn't stay over for a personal appearance 

at the Esquire Theatre for the Boston Ass'n 

of Retarded Children's benefit. But she made 

the show, after a busy day w'ith the press and 

newspapers, and was driven to the Logan 

airport just in time to catch the plane to 

Los Angeles. She was due to appear on the 

20th-Fox for test shots the next morning. 

When the Bijou, Springfield, a B&Q house, 

played "The Happy Time" first run, guarantee 

ads were used in the local papers, allowing 

dissatisfied customers to get money back 

if they desired. Not one patron approached 

Manager Ralph Carenda to demand his 

money back. And what is more, two skeptical 

men arrived at the boxoffice demanding if 

the ad were really authentic or just a gag. 

They were assured by Manager Carenda that 

it was a fact. They still seemed disbelieving, 

so Carenda offered to let them see the film 

first, without buying tickets, they to repay 

him at the end of the performance if they 

thought the picture warranted it. By the 

time the picture was over, Carenda was in 

his office when a knock came on the door. 

It was the same two men, who sheepishly 

handed over their admissions, stating that 

the picture was well worth the price asked. 

Before the Allied Artists feature, "Battle 

Zone" opened at the Paramount and Fenway 

theatres, there were lobby displays of captured 

Russian equipment and stills of Korean 

battle scenes prominently placed in both 

theatres. The film tells of the adventures of 

the men in the photographic combat department 

of the marines. The stills used in the 

lobby were taken by marine Sgt. Michael 

McMahon of Cambridge, instructor for the 

Second infantry battalion's photographic section 

of the marines. He has been decorated 

twice for his photographic exploits under fire. 

He is now on leave. Working on the promotion 

of the film was Harry Goldstein, AA 

eastern director of publicity who arranged a 

series of radio programs having as guest 

speakers two marine officers stationed in 

Boston, who said the film presented the true 

and authentic story of the work of the combat 

photographers. 

Lockwood & Gordon EntcrprLscs has set Its A strong campaign is being worked out by 

annual ten week program for kiddy shows at New England Theatres for the forthcoming 

RG 

Leon J. Levenson, head of concessions for 

American Theatres Corp., has been appointed 

chairman of the national . committee 

for Theatre Owners of America by 

Alfred Starr, president. Levenson's committee 

is to serve in an advisory capacity in an exchange 

of merchandising ideas for all theatres 

througliout the country. The appointment 

entails extensive traveling for Levenson, 

particularly during the off-season for driveins. 

20th-Pox feature, "My Pal Gus," which is ti 

follow the run of "Road to Bali," the holidaj 

film at the Metropolitan Theatre. Districi 

Manager Hy Fine and publicist Jack Saef arranged 

a screening at the Fenway Theatrt 

on the morning of December 30 for officers 

in various Greater Boston PTA. school teachers 

and educators and doctors of c 

psychiatry. "My Pal Gus" calling cai-ds W( 

left in phone booths, terminal stations and 

in elevators in office buildings and department 

stores. They read, "My Pal G>;e—He's 

the kind of guy women go for." 

The Astor Theatre has a new RCA Even- 

Life plastic screen installed by Capitol Thea- 

. . . 

tre Supply in time for the opening of the 

Christmas film, "Hans Christian Andersen" 

When Edward S. Canter, treasurer of 

American Theatres Corp. and wife celebrate 

their 25th wedding anniversary early in January, 

there will be a reception given fat 

them by members of the family. 

'Miracle' Firs! Slep 

To Censor Removal 

NEW HAVEN—The ruling of 

the Supreme 

Court on "The Miracle" is the first step 

toward the removal of official film censorship, 

Ephriam London, defense counsel in 

the case, predicted in an address recently. 

London spoke before the Yale university 

chapter of the National Lawyers Guild. He 

was defense counsel in the case of Burstyn 

vs. New York Regents. 

When the case was carried to the Supreme 

Court, a rare unanimous decision reversed 

the rulings of the lower courts. The Supreme 

Court ruled against religious censorship by 

religious groups, London said. 

London declared that he did not believe 

that films should receive official censorship 

just because they present an "anti" wewpoint. 

Religious factions, he w-ent on, should not be 

kept from voicing an opinion if they believe 

a film to be dangerous, but these groups 

should be prevented from using their influence 

in getting the government to ban the film. 

The Supreme Court decision, which ruled 

that "The Miracle" was not an antireligious 

film, ended more than a year's controversy 

which started in the lower courts. London 

pointed out that the film, produced and first 

shown in Italy, was not banned in that 

Catholic country. 

It was pasesd by U.S. custom officials and 

the New York board of regents, after which 

certain religious factions forced the government 

to ban it for being sacrilegious. London 

said he objected highly to the methods used in 

getting the film banned. 

London stressed that although the film was 

shown in Rome, with the approval of Catholics 

there, certain Catholic groups here found 

it unacceptable. After polling 100 prominent 

Protestant clergymen. London found none of 

them opposed to the film. He remarked that 

many of them considered it highly religious. 

Rita Hayworth in 'Rebel' 

Rita Hayworth will star in "Enchanting 

Rebel," based on a novel by Allen Lesser, 

dealing with Ada Isacs Menken, first woman 

to wear black tights in show business in the 

1890s. 

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lOXOFFiCE 

I

. . Although 

'Battle Zone' Is Best 

in Dull Boston Week 

BOSTON Uowtitowii tll(•lll^l•^ r.poilcd 

Business off to a miirkfd di'Krce, Muhhkits 

vere busily eiiKUKi'd In promotlnK their 

Ohrlsttnas product which shupi's up well for 

the exf>ccted upswing. The best of the new 

films was "Battle Zone" at the Paramount 

md Fenway theatres, which drew 113 

(Average l\ 100) 

laocon Hill — High Traoion (Poccmokor), Lail 

Nolldoy iS(ralford), 2nd wk 65 

laslon -Block CotlU (U-l); Colling Dr. Daoth 

(S-R), rciiiuc 80 

•ter Srrcci—Th« Promoter lU-l), 6lh wk 110 

inmorc^Tho Magic Box (Fine Artt); Th* 

Mudlark i20th-Fox), 6th wk 80 

Memorici II Crowt on Trcoi (U-l), Bonio Goot 

lo College (U-l) 80 

Itropolilan—Thunderbirdi (Rep); Womon'i Anglo 

(Stratford) 75 

iramount ond Fenway—Bottle Zone lAA), Jungle 

Girl (AA) lib 

>talc ond Orphcum—Tlie Thief (UA); Sky Full of 

Moon (MGM) 70 

usiness Slumps Below 

verage in Ne\w Haven 

NEW HAVEN— Business was way off at 

he main downtowners as residents concented 

on the Christmas holiday. 

.oew's Poll—Assignment— Paris (Col), Golden 

___ Hawk (Col) 85 

lit ^Voromount—The Holders (U-l); The Black Castle 

T (U-l) 60 

Roger Shermon—Montana Belle (RKO); Top 

Secret (Regal) 75 

Y N N 

|ver 2,0*0 underprivileged children attended 

the annual Christmas party given 

by the Lynn lodge of Elks on Saturday mornng 

(201 at the Paramount Theatre. Manager 

Tames Davis, an Elk. was chairman of the 

ommittee. 

. . 

West Lynn's Uptown Theatre has a new 

aanager. Arthur Morse from Somerville, who 

Succeeds John Dempsey . Manager Arthur 

lurch. North Shore Theatre. Gloucester, has 

new part-time assistant manager, James 

English, a school teacher in Magnolia. 

The Strand Theatre, Peabody, reopened 

rlstmas day with Fred Caldwell, former 

aanager of Loew's drive-in on Lynnway, as 

aanager. Fred Vining. the former manager, 

to remain as assistant to Manager Chapaan 

at the Salem Theatre. 

NEW HAVEN 

Connecticut Variety Tent 31 hud 40 under- 

IJrlvllcKcd boys from the New Haven Boy» 

club a.s Rue.Ht.H at a Chrl.stmas party In the 

clubroom.t i20i. Gifts for the youngsters, 

films, a performance by u profe.ssloiuil maKlclan 

and refreshments featured the party 

Member.s of the tent arranged for a bus lo 

trans|>ort the boys to and from the Variety 

Club. Bob Elllano. chief barker, wa.-. general 

chairman, assisted by S»»m Germalnc, Henry 

Oermalne. Hy Levlne. Sam Was.serman. John 

Pavone and Raymond Wylle. Helping out was 

a women's committee made up of Mrs. Sam 

Wasserman, chairman; Mrs. Alio Mattes. Mrs. 

Sam Germalne. Mrs. Henry Germalne. Mrs. 

Harry Shaw and Mrs. Harold Bernstein. 

Fllmrow visitors Included Ekldie Lord, Lord 

Theatres In Norwich. Baltic and PlalnviUe: 

BUI Vuono. Palace, Stamford: Art Smith. 

Newtown, and Walter Hlgglns, Prudential 

circuit, New York ... A novel Christmas show 

was staged at the Whalley Theatre i21i when 

It was taken over for part of the day by local 

Sealtest distributors, for showing of "A 

Christmas Carol." The move was made as a 

gesture of holiday goodwill. There were three 

showings of the classic and children and 

adults alike w-alked In without the necessity 

of tickets. 

Sidney Kleper, manager of Loew's College, 

was a witness in the superior court murder 

trial of Leroy Reddick. accu.sed of the murders 

of a local couple killed when their light truck 

exploded from a planted bomb last March 18. 

The movements of Reddick the night the 

explosives were concealed in the vehicle 

played an important part in the case, and the 

suspect claimed he had been in the College 

that evening. Kleper was summoned by the 

defense to give the schedule of the shows that 

day. Nearly everyone in the packed courtroom, 

including the judge, smiled when Kleper 

reported that the feature picture was "On 

Dangerous Ground," with Ida Lupino and 

Robert Ryan. Reddick later was convicted 

and sentenced to life imprisonment. 

Ed Fitzgerald, formerly with the Paramount 

exchange here and later branch manager 

at Buffalo, has been discharged from the 

army w'ith the rank of lieutenant colonel and 

now is operating a popcorn business in Dallas, 

Tex. ... A New Haven girl, now a Hollywood 

starlet, has a brief role in "Invasion, U.S.A." 

and College ManaKer Sid Kleper got itome 

good newspaper breaks a.s a result when It 

wa.H booked as the ChrUtma.s .show at hli theatre 

The gal Ls Thella Darin, who waa born 

here lus Harriet Tenln . most 

Fllmrow companle.i got tORClhcr for a Joint 

Christmas party at the Cantle

. . Peter 

UPT Chiefs See More 

Striving for Quality 

HARTFORD—Executives of United Pai-amount 

Theatres declared Monday (8) that 

the film industry is more quality-conscious 

today than it has been in ten years. 

"There's a new feeling of optimism in Hollywood," 

Robert M. Weitman, vice-president 

of UPT. told Francis S. Murphy, editor and 

publisher of the Hartford Times, and other 

newspaper executives at an afternoon meeting 

at the UPT home office. "This is based 

not only on better industry relations, af seen 

in the two Hartford Times symposiums, but 

also in stepped-up interest on the part of 

top executives in better story selection, improved 

production techniques and the disappearance 

of those Doubting Thoma.ses of a 

year or two ago who proclaimed that the 

movies were done and finished." 

Robert H. O'Brien, UPT secretary-treasurer, 

commented: "Millions of new dollars have 

been invested in Hollywood productions. New 

methods of production not only are welcomed 

and tried, but the production community 

itself ever is searching for new talent, 

new scripts." 

Both men agreed that the two sessions of 

film industry and newspaper personnel held 

by the Hartford newspaper went far in discussion 

of common ailments of the motion 

picture business as related to the press. 

Weitman concluded: "The production outlook 

for 1953 is tremendous. There are 

numerous musicals, dramas and comedies in 

various shades of color. Three-dimension 

motion pictures, in the Cinerama, Natural 

Vision and Ti-i-Opticon systems, are another 

indication of the new trend towards improving 

film production." 

Others attending the afternoon meeting in 

the Paramount building: Leonard H. Goldenson, 

president: Walter Gro.ss, vice-president 

and general counsel of UPT; Martin J. Mullin, 

president, and Harry Browning, vicepresident 

and district manager of New England 

Theatres, and David R. Daniel, general 

manager, and Allen M. Widem, motion 

picture editor of the Hartford Times. 

HARTFORD 

Mrs. Estelle Parker O'TooIe, for many years 

secretary to Henry L. Needles, division manager 

for Warner Theatres, has been discharged 

Irom Cedarcrest sanitarium, and returned 

to her Wethersfield home . . . Ralph 

A. Miller, an early Hollywood stunt man, 

was in. Miller, now traveling the world with 

card trick-s, doubled in the old Hollywood days 

for Tom Mix and Harold Lloyd. 

James Maloney, New Britain actor who has 

appeared in several Hollywood films, including 

"Detective Story," was en route to the 

Pacific as part of a USO-Camp Shows production 

of "Room Service." 

James M. Connolly Heads 

Theatre MOD Campaign 

BOSTON—James M. Connolly, branch 

manager for 20th-Fox, 

has been appointed 

chairman of the theatre 

division of the 

March of 

Dimes drive 

of the Suffolk county 

chapter. George 

Swartz, a former exhibitor 

and theatre 

owner, now in the insurance 

and real estate 

business, is the general 

chairman for Greater 

Boston and Charles E. 

James Connolly 

Kurtzman, northeastern 

division manager for Loew's Theatres, is 

the Suffolk County chapter chairman. 

The drive starts January 1 and continues 

through that month, with the week of January 

18-24 set aside as theatre week for the 

March of Dimes. Many theatres in Suffolk 

county already have signed for audience collections, 

including the ATC and E. M. Loew 

circuits and several independents. This year 

the general headquarters for the MOD is at 

the Vendome hotel. 

NEW HAMPSHIRE 

A rthur I. Rothafel, at one time a Hollywood 

script writer, was married to Mrs. Hope 

John, advertising and promotion manager for 

a Laconia department store, at a recent ceremony 

at the home of the bride's mother in 

Meredith. Rothafel, who now is general manager 

of radio station WLNH in Laconia, is a 

son of the late founder of the Roxy Theatre 

in New York . Latchis, owner of the 

Latchis Theatre in Newport, is arranging a 

vaudeville show to be staged in connection 

with Newport's annual winter carnival January 

30-Febru£iry 1. 

The old Star Theatre, Concord, will be used 

to house some of the offices of the state 

government. 

Lancaster, Ohio, Theatres 

Seek City Tax Relief 

LANCASTER, OHIO—Attorneys for local 

theatres have asked city council to repeal 

the municipal 3 per cent admission tax, in 

force for the last four years, "because of declining 

revenues." One theatre here has 

closed and two of the four remaining houses 

barely will break even this year, the attorneys 

told council. 

According to the city auditor, revenue from 

the admission tax is only a little more than 

half of the amount yielded when the tax 

was inaugurated. Council was told that 12 

Ohio cities have repealed amusement taxes 

and that in the last two years 159 Ohio 

theatres have closed. 

Theatre Hoodlumism 

Draws Editorial Fire 

SPRINGFIELD—Rampant 

hoodlumism 

local motion picture houses has come in fo 

some scathing comment in the local press 

with one paper, the morning Union, send; 

a special reporter to do a survey, while 

evening paper, the Daily News, in a lead ei 

ttf 

Broadtas' 

Hei 

diliattontri 

torial, said sternly, "Teenage hoodlums halJUgiis 

controlled our downtown theatres lon|i 

enough." 

,a.«inw' 

The Union reporter noted that the souiw 

lot * 

K 

up 

track was often drowned out by "foul ioBbK we' 

mouthed shouts, curses and threats 

also * >s 

Scurrilous language appeared the rule, rathe: Swl ««* 

than the exception, as almost every senteno a create a c 

shouted by the miscreants contained ai 

it 

T,te. 

obscene, vile or sacrilegious expression. 

iorilies, 

"It was common," the story continued, "t< 

SI 

see youngsters running over the theatn (jdcasts. 

chairs. They ignored the aisles. It also wa; 

toiler, 

ex 

common to see half a dozen children stamp aior Nitol 

ing wantonly on the seats and backs of chair: Sitli I 

in their mad, enigmatic scrambles througJ oiiliauliile 

the balcony." 

It oi 

The reporter said the ages of the disturbing 

elements ranged from 10 to 18, and thai the fact s 

younger children were exposed to the obscen- 

(iiestion to 

jiirisdict 

I 

any even 

tiastlierigl 

ities, and the flagrant "public petting performances" 

(jal 

that went on around them. 

said 

Iselin 

Said the Union story, "An usher, when informed 

tie present 

that a gang was raising a din in the 4 by tke c: 

; 

balcony, explained it would do no good tc 

throw them out, 

week." 

because they'd be back next 

is could not 

I* stand s 

CBC, Thf 

There have been recent Instances where ber of priv 

ushers have been badly mauled by the young watiEg, he I 

roughnecks while trying to exercise theii 'In 

limited authority. 

Commenting on the situation, the Daily 

M im to 

3 rijhts with 

News editor stated the responsibility for the 

behavior of children in public should have : lelewion 

started in the home, but added that, if this 

i 

s ordinary 

has been neglected, "the only immediate and 

effective answer to the problem is police protection. 

To safeguard their own property and 

to protect the rights of their civilized customers, 

theatre owners should themselvesi 

arrange for police guards at the theatres." 

It is the practice of the local theatres to 

hire police for this work, and the officers are: 

generally those who work in that capacity on 

their days off, while some of them are retired 

from the force. 

History of Filmdom Shown 

HOLLYWOOD—Honoring Samuel Goldwyn 

on his 40th anniversary as a producer, 

an oil painting showing the history of Hollywood 

since Goldwyn, Cecil B. DeMille and 

Jesse L. Lasky sr. made "The Squaw Man" 

was unveiled Thursday a8) at the California 

bank on Vine street. The bank is located 

where the three film pioneers lensed their 

film. 

Immediote families of entertoinment industrY 

employes also eligible for TB care of WILL ROGERS 


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FPC Gives I 

MOSTEEAL 

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payable 

'record Deci 

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ilJiitoSLK 

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^Jlthyear, 

MASSACHUSETTS THEATRE EQUIP. CO. 

20 Piedmont St. Boston, Mass. 

Telephone: Liberty 2-9814 





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iOXOFFiCE 

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j 

QUEBEC—If 

. . R. 

isiiQuebec Leader Insists 

ifdJOn 

TV Censoring Right 

the courts rule that provln- 

Mal censorship of televised films unci tcle- 

/Isloti shows origlnatlriR In the province Is 

Imconstlliitlonal. then Quebec still will have 

:Ialmcd a right which 11 believes to be Its 

>wn. Fdouard A&selln, National Union kov- 

•rniiifiit leader, told the legislative council. 

jJerlouK doubts as to the constitutionality 

jf the bill adopted recently by the leglsla- 

Ive assembly were raised when the measure 

iwne up for discussion in the upper house. 

be doubts were expressed by Jacob Nlcol. 

bo also sits as a Liberal senator In Ottawa. 

Nicol questioned whether the province 

ould create a censorship of a purely federal 

BTvice. At the present time only federal 

Uthoritles, through the Crown-owned Canalan 

Broadcasting Corp., have lelevlscd 

roadcasts. Hector Laferte, Liberal Opposllon 

leader, expressed the same views as 

>nator Nlcol. 

Such doubts did not exist for Asselin. who 

Bid that while it was true that, the Supreme 

Jourt of Canada and the privy council had 

^''fteld that control of radio was a federal matthe 

fact .still remained that there was 

•'Is 

10 question that movies were strictly of prov- 

''^^flliclal 

Jurisdiction. 

Asselin said that while it was true that 

A the present time television was operated 

nly by the CBC, this was only incidental. 

le could not see courts ruling against the 

Quebec stand simply because it affected only 

he CBC. The time would come when a 

^ '• 

kuinber of private television stations will be 

peratlng, he pointed out. 

"In any event," Asselin said, "is the provnce 

going to cede what it believes to be 

ts rights without a fight? Quebec believes 

yfc has the right to censor movies presented 

iiliij in television even as it censors movies in 

>tJ^he ordinajy way." 

The latter censorship included that of 

itoiÛms produced by the National Film Board, 

»t! federal agency. 

The bill was given second and third rearing 

on division, that is without a recorded 

.Lit 

rote. 

[mflfPC Gives Extra Dividend 

MONTREAL — Famous Players 

Canadian 

'orp. has declared an extra dividend of 15 

lents, payable December 27 to shareholders 

3f record December 12. Since December 1950 

^ this company has been paying 30 cents quar- 

''* 

terly. An extra disbursement of 20 cents was 

:1 ft nade on March 22, bringing total payments 

praii 

tor 1952 to $1.60 compared with $1.20 last year. 

VANCOUVER 

. . . 

KU theatres are pushing Chri.nmas gift 

books, and reports are that sales are 

Alex Entwisle, now 86 and a Famous 

trisk . . . 

yers partner in a chain of Edmonton theaes. 

is the oldest active exhibitor in Canada, 

ais son and partner Arnold died recently in 

'^nis 58th year The University of British 

Columbia has opened a new 200-seat theatre 

m the former campus cafeteria . . . Raymond 

McDonald, chief provincial censor, is 

jWatching the fight in Quebec with the federal 

iôvernment over censorship of TV films. The 

irovinces have no power to censor films and 

Ive shows for television. 

M ARIT I 

M E S 

'pilmlniitliin lontrsU were held on the 

.stages of the Strand In Sydney Mines 

and the Odcon In North Sydney, udjalnlng 

town.s on Capo Breton I.slnnd, In the "Penny 

Princess" contest. There were gifts of dotuited 

merchandise from .stores for thi 

winners . F. Ha/el of Port Hawkesbury 

Ivan L. Haley, manager of the Dundas 

and Mayfair Theatres, Dartmouth, N. S., 

who died recently. 

owner-manager of the Rialto at Tatamagouche 

and State at Port Hawkesbury, N. S., 

has decided to sell one and retain operation 

of the other. 

Cy Miller, originally of Toronto who recently 

has been on the staff of Malcolm 

Walker at the Gaiety, Halifax, has returned 

to St. John, pending another affiliation. 

Prior to joining the Walker staff, he was 

here as a salesman and later as branch 

manager for United Artists. While here he 

was active in softball. His wife is a niece of 

Abe Garson, operating the local Strand and 

Kent, and Garrick and Oxford in Halifax. 

Sam Babb, head booker for Franklin & 

Herschorn, has been devoting considerable 

time to photography, including enlarging, 

developing and printing. Lately in the vicinity 

of his Lancaster home, he has had 

excellent opportunity for reproducing work 

of Mother Nature on film. He has not given 

up his philatelic collecting . . . The drum 

beating talents of Tommy Gorman of Ottawa 

were discernable in the challenge (?) 

from Sonja Henie to Barbara Ann Scott 

for a S30.000 (?) side bet on the comparative 

skating merits of the two skater.-^. The 

contest was to have been held at St. Andrews, 

according to the tale from pressagentryville, 

but appears to have been lost 

in the maze of word.s. Gorman has been 

active in promotions of hockey, horse racing, 

wrestling and baseball, and he chaperoned 

Babe Scott when she made her first 

sortie into showdom, but she quit him for 

bigger auspices and now he's with the opposition. 

.\ bottle of whisky and another of rum 

proved the undoing of two youths, aged 17 

and 18. at St John'A Nfld For «jn>* 

month.s, patrons of 81. J ' 

! before the geiidu- 

• 

oi. the 

witll they erred in

WINNIPEG 

nil J. 

Arthur Rank, Monogram and AJlied 

Artists advertising has been taken over 

by the Theatre Poster Service on Hargrave 

. . . Staff and friends of Western Theatres 

and Miles Theatres held a combined Christmas 

party at the Roseland, local night club. 

Total attendance reached well over 400 persons 

. . . Combined party of all employes of 

Empire Universal and Sovereign Films was 

held at the Royal Alexandria hotel. Speeches 

were made by E-U Manager Wolfe Blankstein 

and S-F Manager Harold Joyal. 

Although not deliberately planned that 

way, the staff parties of J. Arthur Rank, 

Warner Bros, and RKO were held on the 

same evening at Jack's Place . . . Paramount, 

Columbia and 20th-Fox held parties on the 

same night at Don Carlos Casino . . . Buying 

and booking film for the RCAF station 

in Saskatoon is Sgt. Don Adams, who recently 

visited the Winnipeg film exchange. 

t 

s.eadon 6 

Q' reetinad di 9' 

From 

J. M. RICE & CO., 

LTD. 

202 Canada Building 

WINNIPEG, CANADA 

Joe Karaz of Ijangruth has sold the only 

theatre in town to Paul Rose, re.sident and 

former patron . . . Among visitors to Filmrow 

were Cyril Wynant, St. Jean; Ernie Bierwirth, 

Capitol, Swan River; L. Marcotte, 

Malo, St. Malo; Mrs. Mildred Hay, Tivoli, 

MacGregor; Garnet Wright, Keewatin. 

Ruth Rose, managing director of 

the Phillet 

circuit, has inaugurated Foto-Nite in the 

Dauphin and Gay in Dauphin, Man., with a 

starting offer of $600 in cash and merchantsponsored 

merchandise every Thursday. Harvey 

Romberg. Foto-Nite representative from 

Theatre Poster Service, handled the opening 

emcee duties . . . Ernie Bierwirth. ownermanager 

of the Capitol, Swan River, has a 

large number of registrations for the inauguration 

of Foto-Nite January 7. 

New assistant shipper at MGM is Monty 

Sommers, cousin to Hector Ross, Columbia 

manager in Calgary . . . J. M. Rice & Co., 

industry equipment distributors, as well as 

Service Confections, industry popcorn and 

confection distributors, held open house for 

western Canada exhibitors prior to the holidays 

Jock Emslie returns to the State 

. . . 

as manager in January after completely recovering 

from his recent illness . . . 

Garnet 

Wright of Keewatin reports lack of snow, comparatively 

mild weather and open roads have 

proved unusually favorable for country folk 

to go to show . . . Theatre Poster Service 

Manager Somer James reports a female addition 

to the family as of the 17th, Wendy 

Elizabeth ... All Winnipeg houses opened 

their doors at 3 p. m. Christmas day to allow 

employes to enjoy their Christmas dinners. 

Two New Houses Debut 

WINNIPEG—Paul Luprypa has opened his 

new 400-seat theatre in Riverton, Man. Ballantyne 

sound master and complete equipment 

were installed by J. M. Rice & Co., 

Winnipeg. Rice also equipped the nev/ Palace 

Theatre, which was opened recently by 

Komperdo & Tury in Daysland, Ala. The 

Rice firm has opened an office in Edmonton, 

Alta., under the management of Edwin 

H. Haugen. 

150,000 signatures are needed on CHRISTMAS- 

SALUTE-SCROLLS in this yeor's campaign by—WILL 


HANDY SUBSCRIPTION

. . . John 

. . Two 

. . K. 

. . 

Notional Will Operate 

30 Theatres in Ontario 

TORONr( National nieiitres. which 

Samuel FiUKuld uiU own 100 per cent after 

termlnatlnR his a.s.soclatlon with Odcon Theatres 

of Canada January 5, will continue to 

operate a circuit of 30 theatres In Ontjkrio. 

Included are the Roxy theatres at Acton, 

BurllnRton. Carleton Place, Cootsvllle, Chesley, 

Cornwall, Georgetown, Hamilton, Markham, 

Midland, Owen Sound, Port Stanley, 

Uxbrldge, Walkerton, Milton. West Hill and 

Woodbrldge: the majestic. Dundas; Caplto. 

Midland. Midland Drive-In, Midland: Seville, 

Montreal: Blltmore, Oshawa: Elmdnle. Ottawa: 

Century, Ottawa: Centre, Owen Sound: 

Bcarboro Drive-In: Stanley, Stouffvllle. 

Odeon, St. Thomas, and Winchester. Wlnehester. 

National Booking Co.. subsidiary of National 

Theatre Services and located at 20 Carlton 

St., will continue under the leadership of 

Lionel Lester, who will book and buy for some 

45 Independent Ontario theatres. 

Theatres which will now be operated under 

the Odeon banner Include the Royal. Aurora: 

Roxy. Brampton: Odeon, Brampton; Bramp 

ton Drive-In: Roxy, Newmarket; Century, 

Oakville; Gregory, Oakville, and Odeon, Sturgeon 

Palls. 

Tax Removal Appeal 

Is Issued by Showmen 

From Eastern Edition 

WASHINGTON, PA.—More than a week 

ago city council readjusted its 1953 budget 

ordinance and cut anticipated revenue from 

the city's 10 per cent amusement tax in half. 

from $30,000 to $15,000. This was not satisfactory 

to William Basle, owner of the Basle 

Theatre here, and he returned to city fathers 

with an urgent plea for relief. With representatives 

of Warners' State and Washington 

Theatres and the Halliday Bowling Center, 

Basle pleaded that the amusement tax, 

which has been in effect here for the past 

ttve years, be rescinded for at least next year. 

He said that theatres had to have complete 

reUef from the tax in order to remain in 

business. 

"We have our backs to the wall and need 

complete relief from the tax at least next 

year. If our business picks up, and we anticipate 

this theatre slump will end soon, we'll 

be glad to pay the tax again. But as long as 

business is as bad as it is, we have to have 

more help from you," Basle told Washington 

councllmen. 

A spokesman for projectionists said that 

union members realized the slump in the 

motion picture business and had not requested 

any pay increase for the last four years from 

management. Washington council is reconsidering 

the matter at budget sessions. 

TORONTO. OHIO—The two theatres in this 

Jefferson county city of 7,500 closed for good 

this week. Manos Enterprises directors said 

that a city admission tax has made both 

theatres unprofitable. 

To Serve You Better 

We have opened an Edmonton office 

under management of 

EDWIN H. HAUGEN 

J. M. RICE 6t CO. 

10911 116H. St. Edmonton, Alto. 


MONTREAL 

Tullette I^care won the title of Montreal'* 

Penny Prlnco.^.^ In flnnU Friday night 

lit the Kent Thrutro The contest wan run 

all week from the .-.taKe of the Kent in con- 

Junction with the J Arthur Rank film. 

"Penny Prince.**." MKs Legure will go to 

Toronto to compete for the national title 

and the winner there will be awarded a 

grand array of glft-s plu.s an ull-lre at 

New CarlLsle. and hl.s bride went to 

Mexico for the winter Maloney, 

Barachols Theatre, Barachols, Oa.spe coa.st, 

visited Montreal for the Christmas and New 

Year's holidays and called on friend.i at the 

film exchanges . new theatres opened 

December 20—The Luxor In Montreal North, 

owned by L. Larocque, and the Cinema 

Pocatiere owned by Georges Etlenne Potvln 

of Ste. Anne de-la-Pocatiere . . John 

DiMambro has left Montreal Paster Exchange 

to operate Veterans taxi . . . Carl 

Pepercorn, Toronto, Canadian district manager 

of RKO. spent a few days In Montreal 

and conferred with Harry Cohen, local manager. 

During the holiday season many ftarties 

are being held. At United Amu.sement Corp., 

President George Ganetakos will ho-st about 

200 guests at his annual party December 30 

Ganetakos. vice-president of 

United Amusement Corp. and managing director 

of Confederation Amusement^, received 

guests for Confederation December 

18 . . . Tom DoW'biggin, Paramount manager, 

was host at a staff party at Ruby Foo's 

Monday (22) ... Gerry Chernoff. 20th-Pox 

manager, took his guests to the Bucharest 

cafe for dinner and dancing Tuesday (23> 

... I. Levitt, Columbia manager, was host 

to his staff at the Nanking cafe Monday . 

M. J. Isman, Empire Universal manager, was 

host to his staff at the Sheraton Mount 

Royal hotel. 

Robert Giles of the advertising department 

of United Amusement Corp., left by 

plane Friday (26> to spend the New Year's 

Del Buckley, 

holiday in New York City . . . 

office manager and head booker at RKO, and 

his wife left Christmas for St. John. N. B.. 

for a few days. Arthur Bell, booker, of the 

same company, left by plane to spend the 

New Year's weekend in New York City . . 

. 

Exhibitors who visited Filmrow were Mr. 

and Mrs. E. Vachon, Royal, St. Evariste 

Station; Flaymond Noel, Loma, Windsor 

Mills; D. St. Jacques, Capitol, Thurso, and 

R. Major, Bellerive, Valleyfield. 

Two local theatres narrowly escaped being 

robbed recently. Thugs who tried to crack 

the safe at the Hollywood failed, but stole 

S15 from night watchman Armand Jobin. 

whom they hit over the head with a h.immer, 

causing a deep gash. They tied Jobin between 

two chairs and he watched them unsuccessfully 

attack the safe. An hour later 

he released himself and called police. Two 

bandits tried to open the safe at the Beaubein, 

but failed, and got nothing . . .Armand 

Davignon was removing the last letters 

of "You for Me" from the marquee at 

the Imperial, when a taxi crashed into his 

ladder and knocked him to the sidewalk. He 

wax taken to General hospital, Kufferlng 

from back Injuries. 

Removal or restriction* on the UAe of steel 

for noncKsentlul building has been announced 

and will mean that steel can be obtained (or 

theatre construction, provided supplies are 

available . . . Montreal'.^ police hkl patrol 

ha.s been filmed by A.^Jioclated Screen News 

In the latefit Canadian short .subject, reli-a.sed 

an "Spotlight No. 4." The police ski 

squad controls as many as 15.000 Kk'.en on 

Mount Royal Sundays and holidays ... Ed 

Corl.stlne, now director of admlnLstr.itlon of 

the National Film Board, Ottawa, visited 

film friends here ... A theatre will be Included 

In the new shopping centre at Cotedes-Nelges 

road and Van Home avenue. 

Canada's 2.6S9 theatre.s had In 1951 total 

receipts of $96^19,583, exclu-slve of tI1387,- 

"Pepplno et Vloletta," 

226 amu.sement taxes . . . 

Italian production, was shown to stu- 

dents of the University of Montreal at a 

gala presentation. Part of the recelpt.s went 

to the outside college at Longueuii. Que. 

Among those who attended were Msgr. 

Olivier Maurault, rector of the university; 

Gratien Gelinas, French-Canadian actor, 

dramatist, and film producer: Mr. and Mrs. 

J. P. Desmarais, Cine-France Distribution. 

"Peppino et Violetta" Ls now in Its second 

week at La Scala Theatre . . . "Victory at 

Sea." 26-part serial picturing the Allied 

navies during the last world war. will be 

shown on television in Canada, the United 

States and Great Britain simultaneously. 

Add 18 to Academy 

From Western Edition 

HOLLYWOOD — Eighteen new members 

have been added to the roster of the Academy 

of Motion Pictiu-e Arts and Sciences. They 

include Charlton Heston. actors' branch; 

Wade B. Rubottom, art directors; George 

Gale, film editors: Lucien Cailliet. Paul Dunlap. 

Lester Lee. Joseph MuUendore and Walter 

Sheets, musicians; Harold Hecht, producers: 

Lindsay Durand and Stephen Miller, 

publicists; Peter Zinner, sound; Lester Beck 

and Huntington Hartford, members-at-large. 

and Alvin G. Manuel, Fred Raphael. Joel 

Preston and Bill Watters. associates. 

Jewish Films Offered 

WINNIPEG—A Jewish Film Festival was 

offered to this city's large Jewish population 

during the slow pre-Christmas .season. The 

State, which holds western Canada franchises 

on the majority of Yiddish-language films in 

release, offered two complete double bill programs, 

each of two-day duration. The Israelite 

Press cooperated with the State by 

lengthly writeups. 

French Film in 4th Week 

TORONTO—The specialty 

theatres carried 

on bravely against the Christmas shopping 

rush. "Clochemerle," the spicy French picture, 

remaining for a fourth week at the 

International Cinema and "Gift Hor.se of the 

Sea" doing a third week at the Towne 

Cinema. The Astor made a play with "Christmas 

Carol" and the Studio offered "When 

Love Calls." 

91

• 

-.X 

^^>' 

..^^ 

« ^ 

êu "/w-i* 

Take advantage of the tremendous buying power of BOXOFFICE readers. 

Reach this wonderful market at a cost you can afford. Tell and sell to the 

many buyers in your own territory who cue always in the market for 

something. Practically every exhibitor you know reads BOXOFFICE. If 

you need help in wording your message, ask us. No charge. 

BOXOFFICE 

Published Weekly in 9 Sectional Editions 

92 


fc__ 

I Iiold!> 

I 

01(OfflCEfi)rJDi1J]]i?llJD5 

le EXHIBITOR HAS HIS SAY ABOUT PICTURES 

ALLIED ARTISTS 

Bîrri'd (AA» — Lio Gorcey. Huntz 

Muijorle Reynolds. This Is by far the 

[of the Bowery Boys' pictures. They arc 

as Kooct as Dean Miutln and Jerry 

and they draw customers practically as 

Why theatres In larger cities don't 

these pictures Is a mystery to me. 

It Is because Allied Artists Is a small 

ay. I believe they would gross better 

on the.se pictures thajj some that are 

by the larger studios. Business wa-s 

good. Weather: Fair.—Jerry B. Walden, 

Theatre, Seagoville, Tex. Small-town 


COLUMBIA 

First Time, The (Col)—Robert Cummlngs, 

irbartl Hale, Bill Goodwin. Fôm the raves 

got I'm sorry we missed this but Melba 

id I had to go to Denver to see about getig 

a young mother into a TB sanitarium 

id we didn't get back in time to see the 

ature. Doubled with "Hit the Hay" (Col) 

r fine business and a program which made 

lem look me up to tell me about it afterirds 

If you need a sure-fire combination 

have it here. Played Sun., Mon., 

her: Rain.—Bob Walker, Umtah 

iicatrc, hruita, Colo. Small-town and rural 

itronage. 

Marrying Kind, The (Col)—Judy Holliday, 

Ido Ray, Madge Kennedy. A miserable flop 

t the boxoffice. An all-time low. It's a good 

icture—but not good for our situation. Played 

rl.. Sat. Weather: Good.—Bill Brooks, Librty 

Theatre, Hailey, Ida. Mining and faxmig 

patronage. 

METRO-GOLDWYN-MAYER 

Biz Hangover, The (MGM)—Van John- 

)n, Elizabetii Taylor, Percy Waram. Disppointing. 

I thought that Van Johnson 

I id Elizabeth Taylor would help but unjrtunately 

it failed to go. Picture has some 

ood humor but appears to be thrown totther 

quickly. Unusual, especially for MGM, 

company which specializes above all others 

1 detail. Played Wed., Thurs. Weather: 

lain.—G. J. Forhan, Montcalm Theatre, 

lull, Que. Small-town and rural patron- 

•ge. 

Devfl M.ikes Three, The (MGM)—Gene 

Celly, Pier Angeli, Richard Rober. Gene 

eally brought people out to our theatre. 

»Iore of them came than for "An American 

n Paris." Many veterans who had fought 

iround Munich recognized every bit of the 

«enery. Comments complimented the pic- 

.ure highly. Weather: Cold.—Jerry B. Wallen. 

Crest Theatre, Seagoville, Tex. Smalltown 


Father's Little Dividend (MGM)—Spencer 

rracy, Elizabeth Taylor, Joan Bennett. Ex- 

(.Uent family fare. Tracy never fails to get 

^m in and he always pleases. Played Fri., 

i.. Sun. Weather: OIC.—Frank E. Sabin, 

ijestic Theatre, Eureka, Mont. Small-town 


'earless Fagan (MGM)— Janet Leigh, 

leton Carpenter, Keenan Wynn. In lookaround 

for a Sf)ot for this comedy, I 

decided it wasn't too long for part of the 

u.siial double-bill fare on Frldny-.=;;i' .i i.iy. go 

that was where it went. The kul ; me it up 

and the grownups liked It, too. It pulled a 

little better than I expected. Pagan U here 

to stay If MGM wants to make a series ilmllar 

to Univcr.sal'.s "Francis," "Bonzo" and 

"Ma and Pa Kettle." I can use all they make. 

Weather: Cold.— I. Roche. Vernon Theatre, 

Vernon, Fla. Small-town and rural patronage. 

It's a Bir Country (MGM)—Ethel Barrymore, 

Gary Cooper, Van Johnson. 

Every theatre 

should play a picture like this at lea.t 

once a year Just to help remind the public 

what a great country we have. We failed to 

find one customer who didn't like this picture. 

We are so apt to take the good things in the 

U.S.A. for granted: it's good to be reminded 

of them occasionally. Played Sun., Mon. 

Weather: O.K.—C. L. Jensen, Esmond Theatre, 

Esmond, N. D. Small-town and rural patronage. 

Pandora and the Flying Dutchman (MGM) 

James Mason, Ava Gardner, Nigel Patrick. 

Excellent color photography and Interesting 

Extra Effort Paid 

Off This Time 

pODEO (AA)—Jane Nigh, John Archer, 

Wallace Ford. Seemed to me that this 

was just another picture but who am I 

to argue with the tastes of Fruita's movie 

lovers? They ate it up and I basked in 

the glory of their praises. Gave us the 

biggest gross we ever had from Monogram 

(pardon me . . . Allied Artists). Be 

sure yon see their window cards. I plastered 

the town and then put them on 

poles all over the rural area. Doubled 

with "Triple Cross" (A.\) which made a 

fine program. I made small cutouts of a 

rider on a bucking horse and hung dozens 

of them under the marquee. The wind 

made them buck and it drew lots of 

attention. 

It has a million selling angles. 

Played Fri., Sat Weather: Windy.—Bob 

Walker, Uintah Theatre, Fruita, Colo. 


Story BUT—no business. I had 19 customers 

on the second night. MGM pictures are too 

"g(X)d" for my audience. Apparently, to enjoy 

themselves, they don't want to tliink too 

much. Played Mon., Tues. Weather: Normal, 

—K. R. Corkum, Cross Theatre, New Ross, 

N. S. Small rural community patronage. 

(MGM)—Van Johnson, 

Washington Story 

Patricia Neal, Louis Calhern. E-x-c-e-1- 

1-e-n-t! Everyone should see this timely 

motion picture—and every exhibitor should 

play it. But—a word of caution—advertise 

it strictly as a political film. Our business 

was very good. Weather: Fair.—Jerry B. 

Walden, Crest Theatre, Seagoville, Tex. 

Westward the Women (MGM)— Robert 

Taylor, Denise Darcel. Hope Emerson. Different 

In that women were the "heroes." All 

this lacked was color. It will please those 

who come and, of course, the nimiber is 

"up to you." Played Mon.. Tum. Weat) 't: 

Cool.— K. R. Corkum, CroM Ttumtn, N-w 

Rom, N. S. Small niral community jwtronage. 

PARAMOUNT 

^ .,„ -! I - Piinkln fr' !- " 

A :rr-. !«,:, 

ti: : .1 rnrill . 

trailer doca lis b

cloi" 

The EXHIBITOR HAS HIS SAY 

(Continued from preceding pagej 

and Norman Krasna have proven themselves 

a good production team. They have given us 

a comedy, a drama and now an action film 

and all of them have been excellent. This 

picture kept my customers completely captivated 

through its two hours of running time. 

But it would have been better if it had been 

In Technicolor. Weather: Excellent.—Jerry B. 

Walden. Crest Theatre, Seagoville, Tex. 


SUughter Trail fRKO)—Brian Donlevy, Gig 

Young, Virginia Grey. This is the worst exhibition 

of a western picture we have had 

for a long time. There were a couple of nice 

western songs but they sang them all the 

way through and by the end of the show 

everybody in the theatre was pretty well fed 

up. Played Thurs., Fri., Sat. Weather: Cold.— 

Tom Hetherington, Musicland Theatre, Kaslo, 

B. C. SmaU-town and rural patronage. 

Thing From Another World, The (RKO)— 

Kenneth Tobey, Margaret Sheridan, James 

Young. One of the greatest pictures in the 

history of the movies. We had a full house. 

William Taylor, State Theatre, Brooklyn, 

N. Y. Neighborhood patronage. 

REPUBLIC 

Colorado Sundown (Rep)—Rex Allen, Mary 

Ellen Kay, Slim Pickens. Rex Allen does as 

good a job of "cowboying" as any of the 

others. He gets the kids but darn few adults. 

Played Tues., Wed.—Frank E. Sabin, Majestic 

Theatre, Eureka, Mont. Small-town and rural 

patronage. 

20th CENTORY-FOX 

Half Angel (20th-Fox) — Loretta Young, 

Joseph Cotten, Cecil Kellaway. Very good. 

Many laughs. Customers okayed it. Good 

"biz." Played Fri., Sat., Sun.—Weather: O.K. 

—Frank E. Sabin, Majestic Theatre, Eureka, 

Mont. Small-town and rural patronage. 

Lost Planet Airmen (Rep)—Reissue. Tristram 

Coffin, Mae Clarke, Don Haggerty. If 

this were a serial it would be fine . . . but 

brother! Too fantastic for everybody, actually 

to the point of absurdity. They did not 

go for this one. Played Wed., Thurs. Weather: 

Cool with rain.—G. J. Forhan, Montcalm Theatre, 

Hull, Que. Small-town and rural patronage. 

Kangaroo! (20th-Fox) — Peter Lawford, 

Maureen O'Hara, Finlay Currie. This one is 

a little disappointing. It has a few in the 

cast whose English is hard to understand. 

But, outside of that it is okay. Played Thurs., 

Fri., Sat. Weather: Snow.—Harold Bell, 

Opera Hou.se Theatre, Coaticook, Que. Smalltown 


Rose of Cimarron (20th-Fox)—Jack Buetel, 

Mala Powers, Bill Williams. A "sleeper" for 

us. I took a chance on this one and cleaned 

up. It's a fair picture with good action. 

Played Sun., Mon., Tues. Weather: Good. 

Bill Brooks, Liberty Theatre. Hailey, Ida, 

Mining and farming patronage. 

We're Not Married (20th-Fox) — Ginger 

Rogers, Fred Allen, Marilyn Monroe. Movie 

stars a-plenty is what this superb picture 

has. Around Seagoville the patrons like 

movies with a lot of lop stars in them . . . and 

this was just for them. Our business was 

excellent and maybe the reason for this was 

becau.se Marilyn Monroe was in the film. 

Everybody around here has gone "plum" 

crazy over her. Weather: Fair.—Jerry B. 

Walden, Crest Theatre, Seagoville, Tex. 



High Lonesome (UA)—John Barrymore jr.. 

Chill Wills, John Archer. First thing we've 

had Chill Wills 111 .since he was here during 

the Movietime toiu-. As we expected this 

oldie did better than average business. It is 

a mighty well made feature and surprised 

everyone who came. Certainly worth using. 

Played Fri., Sat. Weather: Nice.—Bob Walker, 

Uintah Theatre, Fruita, Colo. Smalltown 


Ring, The (UA)—Gerald Mohr, Rita Moreno, 

Lalo Rios. This is a Mexican feature 

with fair entertainment value. We doubled it 

with "High Noon" (UA). Played Wed., Thurs. 

Weather: Cold and clear.—Al Hatoff, Park 

Theatre, Brooklyn, N. Y. Neighborhood patronage. 

UNIVERSAL-INTERNATIONAL 

Has Anybody Seen My Gal (U-D—Charles 

Coburn,, Piper Laurie, Rock Hudson. Good 

little family picture but not a top-bracket 

film. Played Sun., Mon.—George Kelloff, Ute 

Theatre, Aguilar, Colo. Small-town and rural 

patronage. 

Horizons West (U-D—Robert Ryan, Rock 

Hudson, Julia Adams. The only fault I can 

find with this motion picture is its title. 

Couldn't they have picked something better 

than this? The one they had before—"The 

Texas Man"—would have been much better. 

Our business was excellent and the acting in 

the film was good but roles of this type for 

Robert Ryan will ruin his popularity. However, 

I suppose someone has to play them. 

Weather: Rainy.—Jerry B. Walden, Crest 

Theatre, Seagoville, Tex. Small-town and 

rui-al patronage. 

Lost in Alaska (U-I)—Bud Abbott, Lou 

Costello, Mitzi Green. This was a good Abbott 

and Costello picture. However, it brought us 

only average midweek business. Played Thurs., 

Fri. Weather: Indian summer.—Herman 

Perkins jr.. Alpha Theatre, Catonsville, Md. 


No Room for the Groom (U-D—Tony Curtis, 

Piper Laurie, Don Defore. The trailer 

does a fine job of ruining this picture. Why 

the companies don't pay more attention to 

the trailers, I don't know ! Played Tues., Wed., 

Thurs. Weather: Pair and warm.—Dan Guest, 

Tower Theatre, Wichita Falls, Tex. Suburban 

and city patronage. 

Phantom of the Opera (U-I)—Reissue. 

Still Sure That This One 

Deserves Exploitation 

JUST FOR YOU (Para)—Ring 

Crosby, 

' Jane Wyman, Ethel Barrymore. With 

the very good date I planned on a smash 

opening for this picture. I used threesheets 

in our lobby with spotlight on 

them. Also in the lobby 1 put autographed 

stills in frames which I secured 

from the Paramount studio in Hollywood. 

Outside on the boxoffice I pasted cutouts 

from six-sheets. In our newspaper I inserted 

various small ads throughout the 

want ad columns. I put out big specially 

printed handbills. But—the picture 

flopped! On the first night there was 

rain and a big program was being put 

on in the church. On the second night 

there was a ball game at the schoolhnuse. 

But, as far as the picture is concerned, 

it was superior. Bing Crosby was very 

good, but the person who did the superb 

job of acting was Jane Wyman. She is 

good at anything she undertakes. I would 

vote for her as the top-money actress. 

This film has everything in it to please. 

Play it by all means! Weather: Terrible. 

—Jerry B. Walden, Crest Theatre, Seagoville, 

Tex. Small-town and rural patronage. 

Nelson Eddy, Claude Rains, Susanna Foster. 

We played this picture in Kaslo about four 

years ago and it was so good that we thought 

we'd try it again. And again we had wonderful 

crowds. This goes to show that people 

want to see good old pictures instead of some 

of the new "corn" Hollywood is putting out 

now. Played Mon., Tues., Wed. Weather; 

Cold.^Tom Hetherington, Musicland TheatrCj- 

Kaslo, B.C. Small-town and rural patronage. 

Reunion in Reno (U-I) — Mark Stevei 

Peggy Dow, Gigi Perreau. This is a fine llttup) 

comedy-tearjerker that should be welcome 

any calendar . . . but it didn't make its wi 

for us. First failure from Universal in somî i

Para 

" ' VP 

•rpr«tlv« onalytit of loy and trodapratt ravMwt. THa plui «nd minus ttqf%» Indkot* d««r»« of 

y; audience cloitifkotion U not rated. L^tlngt cover current revlewi, brought up to dole regulorly. 

portmcnt tervet olto at on ALPHABETICAL INDIX to feature releoMt. Numerol preceding title 

Guide Review poge numbor. For Uitlngi by compony^ In the order ot releote, ice Feoiure Chart. C 

t* Very Good; • Good; - Foir; - Poor; = Vtry Poor. In the lufnmory t> tt rolad 2 plutct. - 01 2 minutM 

"it I ' ^ 

OS Ixsl > I u. Iztcl&alxol .u. rc Drama Col 12 15-51 fftt+-HHHH13+ 

1329 Decision Before Dawn (119) Drama .20th-Fo< 12-22-51 + +- + H H # tf 11+ 

1357 Denier & Rio Grande. The (89) Drama . 3-29-52 + + + -+ + + A7+1- 

1328 Desert of Lost Men (54) Western Reo 1215-51 -(- ± * - * 4*4— 

1377 Desert Passage (61) Western RKO 5-24-52- S: ± + ± * 5+5- 

1394 Desert Pursuit (71) Drama AA 7-26-52= - - = ± 1+7- 

1415 Desperadoes' Outpost (54) Western Rep lO-U-52 + + + +- + A 6+1— 

1428 Desperate Search (73) Drama MGM 11-22-52 + ± ± +- -ff 6+2- 

1302 Detective Story (103) Drama Para 9-29-51+ H « +f H +t + 13+ 

1402De«il Makes Three, The (96) Drama... MGM 8-23-52+- ± +- # + H H 10+1- 

1383 Diplomatic Courier (97) Drama 20th-Foi 6-14-52+ +-++-+- H + B+ 

1326 0isUnt Drums (101) Drama WB 12- 8-51 + H +-+-+-« ± 9+1- 

1392 Don't Bother to Knock (76) Drama.. 20th-Fa« 7-19-52 2: ± ^ ± +- * + 7+5- 

1319Double Dynamite (80) Comedy RKO 11-17-51 + ± * ab + +- +- 7+3- 

1392 Dreamboat (83) Comedy 20th-Fo« 7-19-52 « + A +t H 

+- +10+1- 

1392 Duel at Silver Creek, The (77) Drama... U- 1 7-19-52+ +-+-+-+- 6+1- 

B 

1419 Eight Iron Men (SO) Drama Col 10-25-52 H +- ± +- H H 9+1- 

1318 Elopement (81) Comedy 20th-Fox 11-10-51 + * i: + + * + 7+3— 

1361 Encore (90) Episode-Drama Para 4-5-52 4^ +-+-+-+- H +- ^ 

1414 Everything I Have Is Yours (92) Min..MGM 10- 4-52+- ± H 

-(- +- tt +- 9+1- 

r 

1360 Fabulous Senorlta, The (80) Orana Rep 3-29-S2 :£ 3: :C ^ + ifc 6+5— 

1426 Face to Face (92) Drama RKO 11-15-52 + * +f ^ -f. 

-(. 8+1— 

1361 Faithful City. The (85) Drama RKO 4- 5-52 H + +- + H + + 9f 

1374 Fame and the Devil (80) Comedy Realarl 5-17-52 ± ±. + 3f2— 

1315 Family Secret. The (85) Drama Col 11- 3-51^ — ± * — + 4+5- 

1406 Fargo (69) Western AA 9-6-52+ ± ± 3+2— 

1320FBI Girl (74) Drama LP 11-17-51 — it * + — 3+4— 

1391 Fearless Fagan (78) Comedy MGM 7-19-52 ft + i ± H + 8f2- 

1412Feudin' Fools (63) Comedy AA 9-28-52+ ± 3+2- 

1372 Fighter, The (78) Drama UA 5-10-52+ :t * ++ H ± + 9+3- 

1329 Finders Keepers (74) Comedy U- 1 12-22-51 — — * * ± * «+«_ 

1337 First Time. TTie (89) Comedy Col 1-26-52-)- -f- A -f ± ± 6+S- 

13J3 Five Fingers (108) Drama 20th-Fox 2-16-52+ + -|- ff tt +- tt 10+ 

1323 Fixed Bayonets (92) Drama 20th- Fox 12- 1-51 + d: -f- + + H -^ 8+1— 

1322 Flame of Araby (77) Drama U-l 11-24-51 +- ± + ± + + ± 7+3— 

1329 Flaming Feather (78) Sup-West Para 12-22-51 ff ±. ± + + + ± 8+5- 

1428 Flat Top (87) Drama AA U-22-52 +- +- +- -H +f +-8+ 

1352 Flesh and Fury (82) Drama U-l 3- 8-52 -)- ± -(- ff +- +- :b 8+2— 

1317 Flight to Mars (71) Drama AA 11-10-51 +- ± * +- A 5+J- 

1336 For Men Only (93) Drama LP 1-9-52+ + + + + ± ± 7+2— 

1314Forl Oeliance (81) Suo-Wert UA 11- 3-51 ff +- * 

ff + + B-i-l— 

1338 Fort Osage (70) Western AA 1-26-52+ ± ± + ± 5+J— 

1417 Four Poster. The (103) Comedy- Drama. Cal 10-18-52 ft ff ff ff ^. ff 11^- 

1385 Francis Goes to West Point (81) Comedy.. U-l 6-21-52 + ± ± ± + ^ + ^S— 

G 

1434 Gambler and the Lady (71) Drama LP 12-13-52 3: — — 1+3— 

1332 Girl in Every Port, A (86) Comedy RKO 1- 5-52+- ± + ± ± ^ ± 7+5— 

1356 Girl in While. The (92) Drama MGM 3-22-52+- + ^ ± ff + 7+1— 

1328 Girl on the Bridge. The (77) Drama. 20th-Fox 12-15-51 + + — + + ± ± 6+S— 

1375Glory Alley (79) Drama MGM 5-24-52— * — ff = + * 5+6— 

1372 Gobs and Gals (86) Comedy Rep 5-10-52+ :t ± + ± + 6+3— 

Gold Fever (63) Drama AA ± ^ 2+1— 

1314 Golden Girl (108) Mus-Drama 20th-Fox 11- 3-51 ff 

* * + ff + + 9+1— 

1408 Golden Ha«k. Ttie (83) Drama Col 9-13-52— it ± ± = ± ± 5\ i 

1337 Great Adventure. The (75) Drama LP 1-26-52— — — = ± l-f4- 

1334 Greatest Show on Earth. The (153) Drama Para 1-12-52 ff ff ff ff ff ff ff 14+ 

1341 Green Glove. The '86) Drama UA 2- 9-52 + ± a: ft + T+S—

REVIEW DIGEST 

f> Very Good; Good; - Foir; - Poor; = Very Poor. In the summary rr is roted 2 pluses. 

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WB 

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pH Very Good; + Good; - Foir; - Poor; - Very Poor. In the summary v n rated 2 pluset, o» 2 minuaev KuYICTt l/IVlCjl 

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Notorious (89) Oram* RKD 

i-Moa (87) DraiKJ RKO 

Ball Exprns (83) Drun U-l 

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Mountaia (84) Wntwn Para 

Planet «.V5 (87) Drama UA 

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S: 7+2- 

6+3- 

+ H 13+ 

+ ± »+l- 

± ± 6+4— 

ft + 9+2- 

* 2+2- 

6+1- 

11+ 

:t 5+3- 

+ 

+ 

7+3- 

7+2- 

3+4- 

7+ 

* 8+4- 

± 1+2- 

+ 6+2- 

tt + 13+ 

tf + 13+ 

It ± 7+7- 

^3- 

=t - 5+7- 

+ 7+ 

- 3+5- 

+ 12+ 

± 2+3- 

+ 7+3- 

tt 11+1- 

± 2+2- 

± + i: 5+3- 

tt tt + H 13+ 

i > 

i 

'- 

1 

i 

!" I jTT~T~ 

5 ? S I 1 I ililliliiilinft 5 

Taitt of RoWn Hasd (59) Drama LP * 

* 2f2- 

U49Tjlk About a Strangtr (65) Drama MCM 3- 1-J2 i ± - * - =: *t6- 

1318 Tanks Art Coming. Tht (9Q) Ortau. 11-10^51 -» 

. * + * + + -= 7+>- 

1358Targtt (61) W«i»n RKO 5-29 52+ + + - S: 4+2- 

Ta/grt— Hong Kong (. ) Drama Col ± ^ *: VfJ- 

:*- 5«-»- 

U58Tar«ans Sa.»gt Fury (81) Drama RKO 3-29-52 +*- + + 

1329Itmbo (80) OKumentary RKO 12-22 n + * * * + + ' 

13U Ttn Tall Men (95) Drama Col 12- 3 51 + * -f H H -I 

Texai City (54) Wttlam AA 

Ttiai Lawmen (54) Wrsttm AA T- 

1357 ThitI of OamiKos (78) Drama Col 3-29-52+ X -r r - -^ -4- 

' i 

1427 Thiff of Venice (91) Drama 20th.Foi 11-22-52 + ^ + ± ± + X 7+*- 

1411 Thitf. Tht (87) Drama UA 9-27-52 + + + + tt H »+ 

1339 This Woman Is Dangtrous (97) Drama WB 1- 2-52 H * H + H ± 9+2- 

1380 3 for Btdroom C (74) Commly WB 5-3152* - - ± - ± ± *+7- 

14J0 Thundtrbirdi (98) Drama Rtp 11-29-52 + ± ± H ± 6fS- 

1397 Thundering Cartrans (54) Wtstim Rtp 8-9-52+ * * + 4+2- 

1422 Thunder in the East (98) Drama Para 11- 1-52 ± ± it - ± 4+S- 

Timbtr Wolf (63) Drama AA 

1311 Tom Brown's School Days (93) Drama UA 10-27-51+ tt + + tt + + *+ 

UUToo Young to Kiss (91) Comedy MGM 10-27-51+ + * + tt « + »+l- 

1436 Torpedo Alley (80) Drama AA 12-20-52 + A ± ''7 

Toughest Man in Ariiona (90) Westtrn.Rtp i + - 

1340 Trail Guide (60) Wtstern RKO 2-2-52+ * * + + S.2 

1344 Treasure of Lost Canyon. Tht (82) Drama. U-l 2 16-52 H + ± + -f -f * 8f2- 

1430Tromba. Tht Tiger Man (63) Drama LP 11-29-52 * — * — 2+4- 

1415Tropical Heal Watt (74) Comedy . 10-11-52 * ± ± A - ± 5*6- 

1436 Tropic Zone (94) Drama Para 12-20-52 + ^ i: ± + 5+5- 

1410 Turning Point. Tht (85) Drama Para 9-20-52 ft + * + ft tt +10fl- 

1304 Two- Dollar Bettor (72) Drama Realart 9-29-51+ ± ± + + + dt 7+3- 

1309 Two Tickets to Broadway (106) Musical. RKO 10-20-51 + + + tt H + * 9+1- 

V 

1413 Under the Red Sea (67) Doctumentary RKO 1(»- 4-52 + ± ± A — + + 

1310 Unknown Man, The (88) Drama MGM 10-20-51+ * — ** + + 

1393 Untamed Frontier (75) Western U-l 7-26-52+ + ± + + ± 6+2- 

1404 UnUmed Women (70) Fantasy UA 8-30-52:* — ± + 3+S- 

V 

1318 Valley of Fire (63) Western Co) 11-10-51 + + + * * 5+2- 

1355 Valley of the Eagles (83) Drama LP 3-22-52 ft + + tt + + »+ 

1342 Vi.a Zapata! (110) Drama 20th-Fox 2- 9-52 H tt + tt tt tt + 12+ 

1423 Voodoo Tiger (67) Fantasy Col 11- 8-52 ± — ± + — ± 4+5- 

w 

1419 WAC From Walla Walla (83) Comedy... Rtp 10-25-52 + ± ± dc — + 5+4— 

1350 Waco (68) Western AA 3- 1-52 + + S: + ±5+2— 

1385 Wagons West (70) Western AA 6-21-52+ + ± + * 5+2- 

1406 Wagon Team (61) Western Col 9-13-52+ ± ±. :t — 4+4- 

1379 Wait 'Til the Sun Stilnct. Nellie 

(108) Drama 20th.Fox 5-31-52 ff i: + ft H + +10+1- 

1370 Walk East on Beacon (98) Drama Col 5- 3-52 ft + * + — + + 7+2- 

1369 Wall of Death (82) Drama Realart 5-3-52* ± 2+2- 

1265 Warpath (95) Drama .» Para 6-2-51+ + :t + ft + i 8+2- 

1387 Washington Story, The (82) Drama MGM 6-28-52+ + + + + tf + 8+ 

1414 Way of a Gaucho (117) Drama 20th-Fox 10- 4-52 ft i: + + + + + 8+1- 

1324 Week End With Father (83) Comedy. ... U-l 12- 1-51+ + + + + + + 7+ 

1295 Well, The (88) Drama UA 9-8-51ffftHtttftt+13+ 

1387 We're Not Married (85) Comedy 20th-Fax 6-28-52+ + + + + tt + 8+ 

1321 Westward the Women (116) Drama MGM U-24-51 + ± + + ff tt + 9+1- 

1396 What Price Glory (111) Com-Dr. . . .20th-Fox 8- 2-52 tf + + + tt i tt 10+1- 

1351WI)en in Rome (78) Drama MGM 3- 8-52 ± ± i + ± * 6+5- 

1294 When Worlds Collide (81) Drama Para 9- 1-51 tf * + ft tt + 9+1- 

1389 Where's Charley? (97) Comedy WB 7- 2-52 ff ± ft tt tt ff U+1- 

1316Whip Hand, Tht (81) Drama RKO 11- 3-51 + ± + — ± S: 5+4- 

1357 Whispering Smith ts. Scotland Yard 

(77) Drama RKO 3-29-52* — ± ± - - 3+6- 

1380 Wild Heart, Tht (81) Drama RKO 5-31-52 i: — S: i: a: + 5+5- 

1369Wild Horse Ambush (54) Western Rep 5- 3-52 ± — + x ± 3+5- 

1325 Wild Blue Yonder. The (98) Drama Rep 12- 8-51 + ±. + + ± ± ± 7+4- 

1335 Wild North. The (97) Drama MGM 1-19-52+ + + ft + + S: 8+1- 

1378 Wild Stallion (70) Western AA 5-24-52+ ± ± ± -^ 5+4— 

1413 Willie and Jot in Back at the Front 

(87) Comedy U-l 10- 4-52 + + + + + ** 7+2- 

Wings of Danger (72) Drama LP — — ± 1+3— 

Winning of the West (57) Western Col 

1375 Winning Team, Tht (98) Drama WB 5-24-52+ + * + + + + 7+1— 

1348 With a Song in My Heart 

(117) Musical 20th-Fox 2-23-52 ff ff ff ff ff ff +13+ 

1361 Without Warning (75) Drama UA 4- 5-52+ * ± + + ± — 6+4— 

1338 Woman in the Dark (60) Drama Rec 1-26-52— — — — ± 1+5- 

1396 Woman of the North Country (90) Drama. Rep 8- 2-52 ff ^ + ^ tt :^ ± 9+4— 

1347 Woman in Question, The (88) Drama Col 2-23-52+ + + :t + + 6+1— 

1385 World in His Arms, Tht (104) Drama U-l 6-21-52 ff + + + tf + tt 1(M- 

Wyoming Roundup (53) Western AA ± 1+1— 

Y 

1412 Yankee Buccaneer (86) Adr-Drama U-l 9-27-52+ i^ A + + ±l 6+9- 

1361 Yank in Indo-China. A (67) Drama Col 4- 5-52 ± — ^ — ± — 3+6— 

1939 You for He (70) Comedy MGM 7-26-53 + + + + ff :t ± 8+2— 

1349 Young Man With Ideas (84) Comedy MGM 3- 1-52 + + ± tt + + 7+1— 

Yukon Gold (62) Drama AA ± 1+1— 

tOFFICE BooldnGuido Dec. 27. 1952

'i-j^^ 

) © 

I 

Pirate 

I 

When 

;£f]TIJiJf liiJiJiTl 

time is In parentheses. Type of story Is indicated by letters and combmotions thereot as follows: (( 

Comedy; (D) Dromo; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musical; (W) Wet 

ern; (SW) Supcrwestern. Release number follows: O denotes BOXOFFICE Blue Ribbon Aword Winn* 

Q denotes color photogrophy. For review dotes ond Picture Guide page numbers, see Review Digest. 

ALLIED 

ARTISTS 

ai Night Roldcri (52) W..5251 

Whip WllsoD. Kuny Knlfht, I Bannon 

a ©Fort Osoga (72) W..S102 

Utxt CamtroD, Jtne NIgb. Morrli Ankrum 

S3 Woto (68) W. .5224 

Bill Elliott. Pameli Blake, Band Brooks 

COLUMBIA 

Death ot o Solesman (1 13). . . . D . .423 

Fredric March, .Mildred liunr.ock, C. Mllchfll 

First Time, The (89) C..424 

Robert Cummlne;, Barbara Hale, Mona Barrie 

Horem Girl (70) C. .422 

Juan liaiK, Arthur Blake, Peggie Castle 

Hawk ot Wild River, The (54). .W. .482 

Charles Starrelt, fimlley Burnetle, C. Moore 

LIPPERT 

m stronghold (73) O. .5107 

Zacbary Scott, Veronica Lake, A. DeCordova 

M-G-M 

U) Invitotion (85) 

Morothy MeGulre, Van Johnson, 

g] Lone Star (90) 

Clark Gable, Mi Gardner, Broderlck 

|il Shadow in the Sky (78)... 

Nancy Davis. Italph .Meeker, Jamef Mi 

II ©Belle of New York, The (82). .||^< 

Fred .Astaire, Vera-Ellen, Marjorle MA 

a 

QRodeo (70) D. .5104 

Jane Meh. Jobn Archrr, ffallace Ford 

Hold That Lin* (64) C. .5211 

Leo Gorcey, Huntz Hall, John Brotnfleld 

Men From tha Block Hills (58). W. .5242 

Johtiiiy Mack Broun. Janie5 EUlKon, It. Brooks 

Ja» Job (63) D. .5215 

Stanley Cleraestj, Elena Verdugo, J. Utd 

a Gunman, The (52) W . 

Whip Wllsun, Fuzzy Knlglit, Rand Brooks 

Wild Stolllon (70) W . . 5205 

Ben Johnson. Edgar Bucbanao. Martba Uyer 

Bl Kansas Territory (65) W. .5225 

Bill Elliott. I'egey Stewart, Lane Bradford 

ID) Desert Pursuit (71) W. .5209 

Kayne Jloirls, Virginia Grey. George Tobias 

[a] African Treasure (70) D. .5207 

Johnny gbefficld, Laurette Lues, L. Talbot 

31 Gold Fever (63) D. .5220 

John Cahirt, Ifciliih .Morgan, Ann (i)rnell 

^ Here Come the Marines (66). .C. 

Uo Iwjrcey, Huntl Hall, Myma Dell 

.5212 

III ©Wagons West (70) W. .5203 

Hod tamiron. Teggle Castle, Jllchael Chapin 

& Deod Man's TraU (S9) W. .5243 

Johnny .Mack Brown, Jimmy Hllson, S. Jolli-y 

Seo Tiger (71 ) D . 521 

. 

John Archer, Marguerite Cbapmao, L. Talbot 

ng Montana Incident (54) W..52S3 

Wblp Wilson, Hand Brooks. Noel Nelll 

i:

I Mias. 

C. 

I^RAMOUNT 

laf Boora (101) C. .1114 

M«r!ln, Jrrry l^«l>. roflnot C«lirt 

oming Faothar (70) SW..sni 

lllW lUtilrn, Arlccn Wtlrljin. f TuctH 

RKO RADIO tt; 

La« Vagoa Story, The (88) O. .217 

Jane llii-irll. VIrlur Uaiura, VIncmt t'rirt 

Troll Guide (401 D . . 219 

Titn lloli. liiriiaKl Martin. L. Douflaa 

C At Sword's Point (81 ) . . 220 

Comtl Wtldt. Msurrro O'llara, 0. Caa«tf 

REPUBLIC 

t ^. 

Ur Coleroda Sundown (47) W. .1141 

Uri Alim. Miry Ulm Kay, Rlia PKtraa 

20TH 

FEATURE 

CENTURY-FOX 

CHART 

207 

llhing to Llva For (09) D. SIOS 

KuiiKliK, Kay >IUIinil. Tnna WrUti 

oron Slick From Punkln 

rikk (93) C..1119 

Yimnic. IHimh flhnrf, ItDbrrt Mrrrlll 

Son John (122) D..S1U 

a Hurt. Van ilrrilo. B:lm .Monroe. Joan Leslie. Victor Jory 

QWAC From Walla Wollo (83). C . . 5123 

Judy Canoia. Stephen Dunne. June Vincent 

B South Pacific Troll (60) W..5145 

Rex Allen, Esiellu. Boy Barcroft 

azing Forest, The (90) D. .3207 

ra>iie. Afcnes Moorebead, Richard Arleo 

\E Coptive Women (64) D . . 306 

Robert Clarke, Maritaret Tleld. Bon Bandell 

m Thunderblrds (98) D. .5201 

John lierek. John Barrymore Jr., M. Frtetsan 

Sod to Boll (91) MC..3209 

Crasby. Bob Hope, Dorothy Lamour 

opk Zone (94) D. .3211 

hid Krae.ui. Eslrlitj, Khonda KUmini: 

Inder In the East (98) D. .5210 

Ladd. Deborah Kerr, (partes Boyer 

£3 QHons Christian Andersen 

(112) M.. 

Danny K.iyc. Je;inm:ilrt». Farloy (IranH'-r 

EiOBIaekbeord, The Pirate (98). . .D. .307 

Robert Newton. Linda Iianiell. Keltn Andes 

g] Androcles and the Lion (98). . .CO. . 

Jean Simmons, Victor Mature, R. Nc»l«n 

S Never Wove at a WAC (87) C. . 

Rosalind Riiisoll. Paul Douttlas, M. Wlbon 

gi] No Time for Flowers (83) CO. . 

VlTcca Llndfors. Taut Christian 

Si ORIde the Man Down (90) W. .5202 

Brlao Donleo'. Ella Raines. Forrest Tucker 

IMorshol of Cedar Rock (. .). D. .5175 

AUao "Rocky" Lane, I'hylUs Cbatcs

.D. 

j 

I 

©Crimson 

' 

FEATURE 

CHART 

UNIT ED ARTI STS g Is 

yn Buf folo Bill In Tomohowk 

Territory (64) W.m4 

C1»:mi Moid.son, Richard Denning 

Just Across the Street (78) C..223 

Ann Sheridan, Jolin Ijind, Robert Keith 

Island Rescue (87) CD. .283 

David Nlven, Olynls Johns, 0. Coulouris 

QHas Anybody Seen My Gal 

(89) C..226 

(Sarles Coburn. Piper Laurie, QIgl Perreau 

Francis Goes to West Point (81).C. .224 

Donald O'Conoer, Lorl Nelson, Alice KeUey 

Solly and Saint Anne (90) CD. 225 

Ann Blytb, Ijklmuiid Uvvenn, Juhn Mclntlre 

OOuel at Silver Craek, The (77) SW. .228 

.Audie MiirpUj'. Pallb Dooiergue, S. McNally 

Lost in Alaska (76) C. .229 

Bud Ahhott, Ixiu Costello, Mllzl Green 

®World in His Arms, The (104). D. .227 

Gregory Peck, Aon Blyth, Anihony Qulnn 

e Untomed Frontier (75) SW. .230 

Joseph Cotten. Shelley Winters, Scott Bradf 

©Son of All Bobo (75) F. .231 

Tony Curtis. I'lper Laurie. Susan Cahot 

Bonzo Goes to College (80) C 232 

Maureen U'BuIlivan. Edmund Gwenn. G. Perreau 

Willie and Joe in Bock at the 

Front (87) C..233 

Tom i-juell, Harvey lêmbecb. Marl Blancbard 

©Yankee Bucconeer (86) AD.. 234 

Jeff (Iwndler. ScntI Brady, Suzan Bull 

©Horizons West (81) SW. .235 

Uohert Byan. Jilllu Adams, Ituck lluilsMl 

Stranger in Between, The (88).. D. 284 

Dirk Bogarde, Jon Whliely, Eaiiabeth Sellars 

©Raiders, The (80) SW. .301 

llluhard ConCe. Vlveca Llndfors, B. Brltton 

Because of You (95) D . . 302 

liorelta Young, Jeff Chandler. Alex Nlcol 

It Grows on Trees (84) C. .303 

Irene Dunne. Dean Jagger, Joan Evans 

Block Castle, The (81) D. .304 

Richard Greene. Burls Karloff, S. llcN.i)ly 

©Against All Flags (83) D..305 

Errul Flyiui. Mauroin O'llara, Anihony (lulnn 

©Redhead From Wyoming, The 

( •) D. .309 

ilaurmi O'llara, Alel Nlcol 

©Meet Me at tha Fair (85) . . .M . .307 

Dan D.'vlley, Diana Lynn, (tiet Allen 

©Lawless Breed, The (80) D, .306 

Ruck lludion, Julll Adimi, klary Cattle 

WARNER BROS. 

(H This Woman Is Dongerous (97). .D. .114 

Joan Crawford, Dennis Morgan, David Brian 

O Retreat, Helll (95) D..11i 

frmk Lotejey, Anita Louise, B. Carlson 

(S ©Bugles In the Afternoon (85). SW. .116 

Bay Mllland, Helena Carter, Hugh Marlowe 

g| Streetcar Named Desire, A (122). D. . 104 

, 1 17 

Vivien Leigh, Marlon Brando, Kim Hunter 

61 ©Big Trees, The (89) D . 

Kirk Douglas, Patrice Wymore. Etc Miller 

(H ©Jock and the Beanstalk (78).. C. 118 

Bud Abbott, Lou Costello, Buddy Baer 

m ©Lion and the Horse, The (83) . . D . . 1 1 

Steve Cochran, Ray Teal, Sherry Jaetson 

a Moro Mom (98) 

D..120 

Errol Flynn, Ruth Roman, Raymond Burr 

S3 San Fronelsco Story, The (80),.. D 121 

Joel McCrea, Yronne DeCarlo, 8. Bl&ckmei 

gjl ©About Face (94) M..122 

Gordon .MacBea, Eddie Braclen, V Olhson 

S ©Corson City (87) SW..123 

R;indolph Scott. Lucille Norman, li. Massey 

HI ©3 for Bedroom C (74) C . . 1 24 

Gloria Swansoii. James Warren, Fred Clark 

Winning Teom, The 

I 

(98) O. . 125 

Ronald Reagan, Doris Day. Frank Lovejoy 

(fU ©She's Working Her Way 

Through College (101) M,.128 

Virginia Mayo, Ronald Reagan, Gene Nelsoo 

S U©Story of Will Rogen, The 

(109) D. .129 

Will Rogers jr.. Jane Wyman, N- Beery jr. 

SI ©Where's Charley? (97) C . 

Ray Bolgcr, AUyn McLerle, B. 

. 1 30 

ShackletoB 

m Big Jim McLain (90) D. .201 

John Wayne, Nancy Olson, Jim Arness 

Pirate, The (104). . . .AD. .202 

Burt Lancaster. Eva Bartok. Margot Grahame 

gS (^©Miracle of Our Lady of Fatima, 

The (102) D..203 

Gilbert Roland, Susan Whitney, Angela Oark 

; 

©Springfield Rifle (93) SW. .204 

Gary Cooper, Pbyills Tbaiter, Dwld Brian 

[3 Operation Secret (108) D. .205 

Cornel Wtlde, Phyllis Tbaxter, Bteie Cochran 

m ©Iron Mistress, The (110) D. .206 

Alan Ladd, Virginia Mayo, Alf Kjellln 

B Cottle Town (70) W, .207 

Dennis Morgan, liita Moreno, Philip Carey 

^ ©Abbott and Costello Meet 

Coptoin Kidd (70) C..208 

Bud Abbott. Uii Ostello, Cbarlta Laugbtoa 

B] ©April in Paris (101).".T. M77209 

Doris Day, Ray Bolger, Claude Daupbln 

IwJGStp, You're Killing Mo. (86).. C. 

Broderlck Crawford, Claire Trevor 

.210 

|5!l ©Man Behind the Gun, The (82) SW. .211 

Handulpli Scott. Patrice Wymore, D. Wesson 

MISCELLANEOUS 

REALART 

Battles of Chief Pontloc 

(75) D..1I 

Lex Barker. Helen Westcott, Lon Ck 

Beio Lugosi Meets a Brooklyn I 

Gorilla (74) C. .1* 

Bela Lugosi, Duke Mitchell, Sammy Pel 

Breokdewn (76) D , . 9' 

Ann Richards. IVilllam Blstaop. Sheldei 

Cairo Rood (85) D. 

Laurance Harvey. Eric Portroan 

Fame ond the Devil (10).. D. 

Mischa Atjer. Marilyn Bueford, Man 

Geisha Girl (67) D. 

Martha Hjer, BUI Andrews 

House of Darkness (63). . . .0. 

Laurance Harvey, Susan Shaw 

Kid Monk Baroni (80) .0.. 

Bruce Cabot, Mona Knox 

©Moytime in Moyfoir (74)..D.. 

Michael Wilding, Anna Neagle 

My Deoth Is a Mockery (67) D. . 

Donald Huston. Kaiherlne Byron 

Wall of Death (82) D.. Hi _,, 

Laurance Harvey. Susan Show. Man 1 lattt'l' 

REISSUES 

ASTOR 

Captain Boycott (93) D . . lA 

Stewart Orancer, Kathleen Ryan 

ir; 1 ) 1 

Eva Peron Story, The (30) Doe,, ' I *»";'., 

Gun Moll (70) D. .ligiJlECACEP' 

Franchot Tone. Jean Wallace 

(111- 

m 

Mod Lover, The (86) D. 

Eitn l!l- 

Paul .Andor. Claudle Drake 

Naughty Widow, The (100)0. 

COIOEFA' 

Jane Russell. Leiiis Hfly^vard 

Return of Roffles, The (70). D. 

(iCi(t) 

George Barraud. Carmllla Horn 

lIlWI III" 

COLUMBIA 

Lodles of the Chorus (61) 

Marilyn Monroe, Adele Jergeos 

Mine With the Iron Door, The 

(66) D. 

Klchard Arlen, C. Parker, Henry D. 

illtS|"i' 

Il It 1 1'"„ 

llwliii Em ( 

[niWIll 

195!-SJ 

Fd lit Uii C' 

4) 

:,, 

'«il>m III 

Iriln rnille 

[lliH l.t. II 

COMEfly I 

(Tttlinitclii 

'. 

. 

. 

' 

i?!f'-^"'« 

!ii i» Il 

LIPPERT 

Coptoin KIdd (89) D. 

tl 

lix Ztn 

Randolph Scott. CTiarles Laiighton 

Greot White Hunter (89). .D. 

Gregory Peck, Joan Benn>tt, Robert 

Michael Rolgravi. Margaret Lotkwood ; 

Hint 

PARAMOUNT 

« I!i M II 

Cleopotro (104) 

D. 

M-Si 

CUudette Colbert, Henry Wncoion 

Uii Culat 

RKO RADIO 

Annie Oakley (91) R. 

Barbara Stanwyck. Preston Faêr, Uj 

Alleghany Uprising (81).... D. 

II 

M Hi leil II 

»V 

tun in 

mI« lui 1201 

John Wayne. (Tlalre Trevtvr. G?orE« 

Bochelor and the Bobby-Soxar, 

lOllYF 

The (..) C. 

Shirley 

Cary Grant. 

Bachelor 

Myma 

Mother 

Loy, 

(..) C. 

111 Kll 0: 

Ginger Rogers, Darld Nhen 

Look Who's Laughing (79).. C. 

littal ni. 

m ... 

Too Girls (85) 

Fibber McGee 

Mony 

and Molly, Lucille Bal 

M. 

MS. H 

llnliii 

Lucille Ball, Desl Amai, Ann Miller 

IkhlSrililiri 

'IHntliallai 

REALART 

m-a 

Cubon Pete (61) C.II m falsi {]).. 

Desl Arnez, Ethel Smltk 

Mail Cuiin 

©Frontier Gol (84) W. 

1. 

Yuiiine DeCarlo. Rod Cameron, Andy 

Inside Job (65) C.II SCIEENSI 

.\lan Curtis. Ann Rutherford. Prettaa 

«i|tl 

Lucy Goes Wild (90) C.II 

. I 

fti .,,., 

Lucille Ball. George Brent i niti ! Hi I 

Mug Town (60) CI] 

Dead End Kills. Uttle Tougta Guys M II II M< 

Summer Storm (92) D. 

;B) 

Unda l):irnell. George Banders 

isa-a 

Swindlers, The (76) D. 

Dan liuryea. Qla Raines, WlUlaa 

2OH1 CENTURY-FOX 

©Block Swon, The (85) D 

^'t'lSni'r 

Tyinne I'ovver. Maureen O'Hara, U _ÎMW|1 

Gunfighter, The (84) D WHns I, 

H 

Grcijory Peck, Jem Parker 

mi -, 

Leave Her to Heovoa* 

STOOGE! 

(110) 

Gene llerney. Cornel Wilde, Jeaaa 

Roins Come, The (95) D 

Nil 

Gw 

Tyrone I'ovver, .Maureen O'Hara. L. 

This Above All (110) D. ihl,L"^^-" 

Tyrone I'oner. Joan Fontaine. TboaMU 

•»l «»« 

To the Shores of TripoO* 

(86) D 

John I'avno. Maureen O'Hara. Raodolpb' 

Yellow Sky (98) D 

GicRory I'eck, Anne Baiter 

•Colorprlnts only for west, toulh and 9 


Rod River (125) W,. %. 

Jolui Wayne. Montgomery Cllft si 

©Tulsa (88) D.. # 

Preston 

~ w woHico; 

Su.sun llayvvnrd. Robert 

Guest Wife (90) C. 

Claiidette Colbert, Don Anxche 

i 

It's In the Bog (87) C. . 9' 111, 

?lin 

Lady Vanishes, (95). . .0. . 

Krcd AlleJi. Jack Benny, 

Tha 

Don Amecfae 

, 

V

' 

(10) 

6 

. 5-23-52 

I 

li„t 

ml' 

,.C, 

«lb|• iMtlanal 

I, MCond lh« don o» t«»l«w In BOXO'FICi. Symbol b«t»«on dalot M rotln« Iroiii •OXOfriCI 

t4 Vory Good ' Good, t: lolt. - Poor. - Vory Poor, ffl 

Indlcatm c«U» pholo«(ophy jIlUilTii lilJflfr 

|(, TMIi R- 3-52 ± U- 8 

M12-lThe Littlest Ejoert on 

Interesting Poopio (9). 12- 5-52 

Prod. No 

RKO Radio 

Title Hel. Dale Rating Rai'd 

COMEDY SPECIALS 

23.405 Ne«l»«eds Take a Chance 

(17) 5- 2-52 

EDGAR KENNEDY 

(Reissues) 

33.501 Prunes and Politics 

(16) 9-19-52 

33.502 The Kitchen Cynic 

(18) 10-17-52 

33.503 You Drhe Me Craiy 

(17) U-14-52 

33.504 Radio Rampafa (16) . 

.12-12-52 

35.505 Alibi Baby (11) 1- 9-53 

33.506 Mothir-n-Law's Day 

(20) 2- 6-53 

DISNEY CARTOONS 

(Technicolor) 

24,114 Tw» Gun Goa(y (6) . 5-16-52 

. H 

24 115Sinie. the Lillle Blue Coimr 

(8) 6- 6-52 H 

24, U6 Teachers Are People 

(6) 6-27-52 -f 

24 117 Uncle Donald's Ants (7) 7-18-52 ++ 

24 118 The Little House (8) 8- 8-52 H 

5-31 

7- 5 

712 

7-12 

8- 9 


. 

9-19-52 

34.101 Pluto's Pwty (6) . . 

34 102 Trick or Treat 

. 

(8) .. .10-10-52 « U-22 

^•^°'{^*.-^,."'.''.°"...10-31.52H12-6 

34.104 Pluto's Christmu Tr..^^^ 

^^ ^ ^^^ 

34.105 Haw to Be a Detective 

(7) 12-12-52 

34.106 Father's Day Off (..) 3-28-53 

34.107 The Simple Things (7) 4-18-53 

LEON ERROL COMEDIES 

(Reissues) 

33.701 A Polo Phony (18).. 9- 5-52 

33 702 Who's a Dummy! (17). 10- 3-52 

33 703 The Wrong Rpom (19) 10-31-52 

33.704 He Asked lor II (IS) .11-28-52 

33.705 A Panic in the Parlor 

(18) 12-26-52 

33.706 Home Work (19) .... 1-23-53 

MUSICAL REVIEWS 

(Reissues) 

33.201 Harris In the Spring 

(19) 9-12-52 

33.202 Swing It (16) 10-10-52 

PATHE SPORTSCOPES 

24.309 Summer Is (or Kids 

(8) 5- 2-52 

24.310 Hockey Stars' Summer 

(8) 5-30-52 -^ 


7-11-52 

. 

. 

8- 1-52 

8-22-52 . 

-f 10-2S 

+ 10-25 

34.301 Aqua Champs (8) . . 

34.302 Let's Go Fishing (8) 

Lure o« the Tur( (9) . 

34.303 

34.304 The Roaring Game 

(10) 

9-12-52 + U-22 

34.305 Sportsmen's Playground 

, ,, , ,. 

(8) 10- 3-52 + 12- 

34.306 Husky Dogs (8) 10-24-53 

34.307 King of Clubs (8) .. 11-14-53 

SCREENLINERS 

24,210 To the Rescue! (8) . . 

5-16-52 + 


34,201 Sweet Land o( Liberty 

(9) 7- 4-52 

34202 Male Vanity (8) 7-25-52 -1- 

34.203 Mexican Rhythm (8). 8-15-52 -^ 

34.204 Flyinp Pinwheels (8) . 9- 5-52 -t- 

34 205 Porpoise Roundup (8) 9-26-52 + 

34.206 Log Jam (9) 10-17-52 + 

34.207 College Circus (8) U- 7-52 

. 

-I- 

5-31 

7- 5 

7- 5 

SPECIALS 

Z3J01 Ratkalball M.i4i.a»s "f, 

,.„^ 

1952 (U) •^^H 

23.108 A Nailan Is Fifty (16) 4-25-52 H 

23.109 Matfisan Sauaro Gardea 

114) 5-23-52 £ 

iillDiajr Doctor (I61 .. 6-20-52 H 

2J,U1 *eit Poliil Today 

(15) M»-n 

1952 53 StASON 

33,100 Pro«a.s» FBI. (IS) §-15-52 - 

33.102 I Am a Paralraaaar 

(15) 9.U.S2 H 10-25 

33.103 Caution, Daapv Abaad 

(15) "•'?•? + 

33.104 Men of Scienu (16) U- 7-52 

33.001 Operation A-Camb 

(16) 116-5J H 

SPORTS SPECIALS 

541 Walcott'Marciano fight 

(21) 9-24-52 

33,901 Foattall Higblights of 19S2 

(17) ^ 

12 12 52 + 

TRUE LIFE HdVENTURES 

(TachnlcaW) 

33,301 Wat» Birds (31) 7- *-52 « 

20th 

Century-Fox 

Prod No Title Pel Date Rathf 

W17 

S-17 

7- S 

7-U 

%» 

12-20 

12-U 

•«1 

ART FILMS PRODUCTIONS 

(Technicalar) 

7251 I Reme»b«r the Glory 

(10) Sept-52 H !*• 

7252 Curtain Call (10) S«pt-52 « I* 

7253 Light in tha Window 

(10) S«»t.-52 

LEW LEHH 

(Reissues) 

9282 Jungle Land (9) Jun».52 

SPORTS 

3202 Sails and Blades (8) Ju»a-52 + 

3203 Mel Allen's Football 

.^ ., . 

Review (10) July-52 + 

3204 U.S. Olympic Ckanpions 

(9) Saot-52 -»- 

3205 Kalanaioo Kloulws (9) .0ct.-S2 -(- 

. 

TEHRYTOONS 

(Technicolor) 

5210 Heckle and Jeckle in Off to 

"•" 

the Ooera (7) 

""H 

5211 The Happy Cobblws (7) May-52 ± 

5230 Billy Mouse's Awkwakjda 

(7) (reissue) Ilay-H 

5212 Little Roquefort In 

Hypnotiied (7) Ji«-S2 

5213 Mighty Mouse In Hansd 

anil GrtttI (7) June- 52 4- 

5214 Flipper Frolics (7) Juna-52 -»- 

5215Ttrry Bears in Little 

, 

^ _ , 

Anglers (7) Joly-52 + 

5216 Dinky in the Foalisb 

. , „ , 

Duckling (7) July-52 -I- 

5217 Heckle and Jeckia ia 

Housebusters (7) Aa|.-52 -(- 

5218 The Mysterious Cowtoy 

(7) AU1.-S2 ±i 

5219 Aesop's Fable: Happy Valley 

(7) SepL-S2 + 

5220 Little Roaueforl In Goad 

Mousekeeping (7) ... Sept -52 -|- 

5221 Twry Bears in Nice Doggy 

(7) Oct-52 + 

5222 Mighty Mouse in Hapoy Hollaad 

(7) OcL-52 + 

5223 H«kie and Jeckle In Moose 

on the Loose (7) OcL-52 + 

5224 Dinky in Sink or Swim 

(7) NOV.-52 + 

5225 Little Roquefort in Flop 

U- 

U-lt 

5-31 

s-n 

Secret (7) Dee.-52 ± 12-U 

5226 Terry Bears in Picnic with Papa 

(7) Oec.-52 + 12-U 

2 

- » 

•- 9 

•-30 

»-U 

9-U 

9-U 

U- i 

U- 8 

U-Z2 

U-U 

Universal-International

6.21.52 

.June 

SHORTS CHART 

NAME BAND MUSICALS 

7306 Connn Bos*eM ana Ad> Leonard 

(15) 5- 7-S2 =: 6-2. 

7307 Buaoy Morro* vm Hii 

Orcti. (15) 6-18-52+ 8- « 

7308 ftia Prado and Orch 

.:j 

' 

)pinions on Current 

Productions; Exploitips 

Ruby Gentry 

20lh-rox (303) 82 Minulos R»L Ian. 'S3 

Stark, stirring drama that adroitly blends sex and sonsationaliGm, 

this is red-bloodod ontertainment that cannot miss 

exerting a strong appeal to every taste In film fare, with a 

special attraction for the women patrons. Which spells 

profits in any showman's ledger, certainly so if he takes 

lull advantage of the merchandising opportunity accorded 

by the cast's drawing power. After initial bookings, enthusiastic 

word-of-moulh will provide the necessary impetus for 

top business. lennilor Jones, as Ruby, turns In a performance 

which challenges anything she has previously done, 

and that covers a lot of territory, thespically. Despite which, 

she is pressed lor honors by Charlton Heston and a handpicked 

supporting cast, all of whom were aided by a 

soundly constructed, oarlhy, believable screenplay, which 

came to life under unusually expert direction by King 

Vidor, who along with Joseph Bernhard, creditably produced. 

Jennifer Jones. Charlton Heaton, Karl Maiden. Tom Tully, 

Bernard Phillips, James Anderson. Josephine Hutchinson. 

(fOR STOKY SYNOPSIS ON lACH PICTURI. Sll 

lUlpn. 

1J r • 

R|v(RSI SIDI/ 

My Cousin Rachel 

20lh-rox (301) 38 Minutes 

For hor impressive return lo •;,.• .•..: O, 

finds in the Darhr.r -fu Maun-jr U'...: ,'.;•: 

tailored to hr- •.•nt. And, ollho .;;. 

thing potiih!' pnrt of Rich'-! 

for : 

by H. 

A 

Rol. Jan. 'it 

j.r. ; overyir'j 

; :"^3od 

supi I. The ^ 

also r i 

.-'••1 I with tasio :.'. j i. -.r. •,,.-,. a 

zij'ôiy 

/ .-.o 

to 

.'•-•J 

the original, leaving in the minds of spectators the s

. . For 

. . 

FEATURE REVIEWS Story Synopsis; Adlines for Newspaper and Programs 

:0' 

THE STORY: 

"My Cousin Rachel" (20th-Fox) 

n England in the 1840s, Richard Burton becomes certain 

:.st his foster-lather, John Sutton, is being poisoned by the 

laller's wife, Olivia DeHavillcmd. When Sutton dies, unsuccessful 

attempts ore made to convince Burton that death 

was caused by a tumor. Vowing revenge on Olivia, Burton 

instead falls in love with her. Alter giving her everyihing 

he owns, and becoming jealous of another suitor, he begins 

to suspect her of trying to poison him, and tries to kill her" 

when she refuses to marry him. He becomes feverishly ill; 

Olivia nurses him back to health, but he suffers from the 

delusion that he is now her husband. Olivia, fatally injured 

when a lootbridge collapses, accuses him of murdering her, 

and Burton thereafter is tormented by the unanswerable 

question—v/as she innocent or guilty? 

CATCHLINES: 

Suspense and Romance . . . Intrigue and Tragedy . . . 

Here Is the Unforgettable Screen Version of Daphne du 

Maurier's Best-Seller ... A Dramatic Milestone in the History 

of the Screen. 

^.52 

THE STORY: 

"Ruby Gentry" (20th-Fox) 

Jennifer Jones, a swamp girl, is impetuously in love with 

Charlton Heston, son of an aristocratic North Carolina 

family, but he is compelled to marry Phyllis Avery, a socialite. 

Karl Maiden, a wealthy, self-made man, persuades 

Jennifer to take care of his dying wife, and after her death 

he and Jennifer marry. Maiden becomes jealous of Heston, 

who dances with Jennifer at a country club party, and they 

fight. The next day Karl is drowned in a sailing accident; 

the community believes Jennifer killed him. She seeks revenge 

by foreclosing on property owned by those financially 

obligated to Maiden, — and ruins Heston. During a hunting 

party, Heston '.o protect Jennifer from her brother, a religious 

fanatic—is killed. Jennifer gives up her wealth and 

turns to running a fishing boat. 

CATCHLINES: 

Meet Ruby Gentry ... a Torrid, Tempestuous Girl of the 

Swamps . . . You'll Never Forget the Story of Her Compelling 

Love . the Man She Knew She Could Not Have. 

i 

THE STORY: "Last of the Comanches" (Col) 

THE STORY: •The Star" (20th-Fox) 

Broderick Crawford, a cavalry sergeant, finds himself 

the leader of a band made up of a handful of survivors of 

an Indian massacre, augmented by the passengers of a 

stagecoach among whom is Barbara Hale, which is traveling 

through hostile Comanche territory toward a distant U.S. 

fort. Their meager water supply is almost exhausted when 

they meet an Indian boy who leads them to an abandoned 

mission where they find an old well. The boy, Johnny 

Stewart, rides to summon help from the fort while the group 

holds the mission and the water supply against repeated 

attacks by the Comanches. In time-honored style the cavalry 

rides over the hill in the nick of time. 

CATCHLINES: 

Ten Men and a Girl Ag '( 'he Comanche Devils . . . 

Sheer Will Brought Them Throug:. a Wall of Hate Against 

All the Odds . . . He Stood Between Them and the Warring 

Hordes. 

Befte Davis, once a top movie star, is broke, in debt and 

divorced, and her 12-year-old daughter is in her ex-husband's 

custody. She is rescued from utter despair by Sterling 

Hayden, her leading man in one picture and for many years 

in love with her. He tries to convince her she is through in 

films but still has a bright future as a woman. But Bette, 

determined on a comeback, tests for a new picture. The 

test is a flop. At a Hollywood party a young stage producer 

tries to interest her in playing the lead in a new venture, 

the story of a falling star. Recognizing at last that she is 

the counterpart of the character, Bette returns to the waiting 

Hcryden, ready to become a woman, not a faded celebrity, 

and to make a home for him and her daughter. 

CATCHLINES: 

A Love Story That No Woman Will Ever Forget ... A 

Hord-Hitting Drama That Every Man Will Enjoy ... A 

Performance by Bette Davis That Ranks With the Greatest 

She Has Ever Made. 

THE STORY: 

"Target Hong Kong" (Col) 

THE STORY: "The Redhead From Wyoming" (U-I) 

Soo Yong, owner of a gambling salon in Hong Kong, is 

being misled by Red agents into aiding in a plot to conquer 

the city for the Chinese Communists. Richard Denning, an 

American who loses all his money at her gambling tables, 

is persuaded to join the Nationalist underground and is 

assigned to watch Soo Yong's place. When Denning is 

captured by Red agents, he manages to shoot and light his 

way out and rushes to Soo Yong, who is helping the Reds 

prepare the attack. Against her will, she reveals the whereabout 

of a floating bomb destined to destroy Hong Kong. 

Denning manages to release the safety mechanism in time 

to save the city. 

CATCHLINES: 

. . . Blazing Action 

Blasting the World's Worst Spy Nest . . . The City's Sitting 

on a Bomb—One False Move and Off It Goes ... A Yank on 

the Loose in the Hottest Spot on Earth 

Where East Meets West. 

William Bishop, a crooked promoter, joins with Stacy Harris, 

an outlaw, in fomenting a range war between cattlemen 

and settlers in Wyoming in the 1870s so they can rustle 

cattle and put the blame on the homesteaders. Bishop persuades 

Maureen O'Hara to open a saloon and buy and 

market unbranded cattle rounded up by the settlers, but 

his real purpose is to use her establishment as a clearing 

house for rustled beef. Maureen and the sheriff, Alex Nicol, 

are attracted to each other, but he suspects her of being 

in league with the rustlers. She is framed and jailed on 

a charge of murder and rustling, and when a pitched battle 

ensues Maureen kills Bishop in self-defense. She convinces 

Nicol that she has never been Bishop's woman, and together 

she and the sheriff ride out to look at homesteads. 

CATCHLINES: 

Here's Frontier Drama in All Its Savage Glory ... A 

Relentless Tale of Rawhide Courage . . . Powder-Scorched 

Conflict . . . And Hot-Blooded Love . . . Thundering Straight 

Into Your Heart. 

mi 

u 

THE STORY: "The While Line" (IFE) 

THE STORY: "The Berliner" (Burstyn) 

In 1947, the International Peace Commission rules that a 

while line must be drawn through an Italian town near 

Trieste with all east of the wooden markers to belong to 

Yugoslavia and all west of the line to Italy. Fanners are 

separated from some of thoir land, the church is separated 

from the rectory and the cemetery is divided. The children 

can no longer ride their wagons down a steep hill and Gina 

LoUobrigida is living in a separate country from her fiance, 

Emo Crisa. A wounded refugee, Raf Vallone, is helped 

across the lino by Gina's little brother and she falls in love 

with him. Former neighbor.^ start to quarrel and it is only 

whon the little boy is killed by a guard that the people are 

drawn together again and barriers are lifted for the funeral. 

CATCHLINES: 

A V/hito Lino Which Separated Old Friends and Drew 

Lovers Arjart . . . Enzo Slalola, Child Star of "Bicycle Thief," 

In Another Stirring Film ol Postwar Italy . . . Torn Between 

Love and Duty—on Opposite Sides of the White Line 

Diplomats' Decisions Changed Hundreds of Lives. 

I 

G 

In the year 2050, the commentator asks us to tune in 

our TV sets on a 100-year-old movie, the story of Gert 

Frobe, "Mr. Average Man," who makes his way back from 

army service to what he hopes will be a quiet life in 

Berlin. He finds that his apartment is firmly occupied by 

two tenants, a black marketeer and a woman who runs a 

lonely hearts club. He tries several jobs and, in his dreams, 

he sees a little pastry girl, whom he later meets in the 

lonely hearts club and marries her. Times remain hard and 

their married life is full of quarrels. Finally Frobe finds 

himself in a coffin and, at his funeral, he hears himself 

referred to as "the last of the species of average man." 

Frobe leaps out of the coffin and says it is time to bury 

fear, egotism, indifference and hate. 

CATCHLINES: 

An_ Amusing Satire on the Life and Times of "Mr. Average 

Man" 

. . , Winner of the Venice Festival Award ... A 

View of Our World 100 Years From Today . . . Henry 

Morgan Laughs at the World of "Mr. Average Man" . 

Men and Events of 1950 As Seen on TV Film in 2050. 

i 

f "IC'

CO: 

IDs 

mlinj 

OiO- 

Mdes 

JWi 

Mod, 

llkey 

iilent; 

K redolly 

uting 

If. 

ifjiij 

)lllie 

Coi. 

hi. 

cnj 

15c p«r word, minunum Sl.SO, caah with copy. Four iniartioaa lor pric* ol lh>««. 

BG DATE: Monday noon prccading publication date. Send copy and an«weri to 

IBox Numbers to BOXOFFICE, 82S Van Brunt Blvd., Kan»a» City 24. Mo. • 

HELP WANTED 

r Biperlencctl opcratur* and s^nrral theact 

mill Onl) rtii.Tlcnccd »n«»rr. 

N «m"li TliMtrta. .Mljslun, Tm 

Hire In Iomr 40,000. Hal 

I. I'ice. Opportunity for loud 

a .idv-iji. . Ileply In confidence. Boi- 

. t'H S Ml.hlCM Ave.. Oilcmio 111. B. 

House munitittr or etpcrlrnceO uil^tjilit 

Iheatri' operitluii for ôutlu-a-^lrrn Vlrlory. 

Air mill special dcUuer HImplrx meehanUmat 

llirrllrnt condition. $325 pair Order novi—oAly 

four pairs left Dept C. HUH Cinema Hupply 

Corp . 602 W S2nd gi . Nn York 10 

Chain, Ideal piah-bMk. Bnt buy. Century 

Theatre Suppljr. 20 North Let, Oklahoot City. 

For salt: One pair Blaplei E-T Mechinlnn 

and one p.ilr Huper Simplex with front and rear 

shutters, completely retMlIt and In fint elaai 

condition, flood price on these and will sell for 

cash or terms, vevrral otiirr used eept. C. S.O 8. 

Cinema Supply Corp, 602 W. 52nd St.. New 

York 19. 

EQUIPJiffiNT WANTED 

Thand 

Tbn 

Oft. 

Piclfle 

Tbe. 

s;i) 

THEATRES FOR 

CLfflRinG 

SALE 

i!,'4i In Ortgoei 

»rl!> tor Itil 

IliJt. 

I'orllarul. 

tktalrea far !•. Wrtli 

Tilf.), rrni B. Udvlg. BrI., 

Pertland IB, Ore 

Oii>'x> " wideawake ihavnun. 'M H«U. 

•urhurban Ihrairr for leave Nominal rnil, good 

equipment l.ocattd Houston, Tent. f«e.. Chicago 

51, HI. 

FFICE December 27. 1952

EA 

It's the story of "what made motion pictures great". . . the saga of eyefilling 

razzle-dazzle ... in the lobby . . . out in front . . . and on the screen 

... the big Box Office story ... of bill-posting that shouted about your li 

great attractions . . . heralds that sought out patrons and brought them in, in droves . . . and away-from-theatre dis 

plays that dazzled an eager public . . . with the oft-repeated news of glittering entertainment! 

This story isn't finished! A new chapter is just begun . . . with new big HITS . . . brighter, richer ACCESSORIES 

... and colorful, exciting new TRAILERS . . . with STANDEES and DISPLAYAWAYS . 

. . Novelty Advertising 

and COLORful new SPECIAL TRAILERS . 

. . the Showman's ammunition . . . that blasts resistance ... and builds 

patronage! ... to write a new chapter to the Showmanship Story ... A Best SELLER at any Box Office! 

nnnonni kJ pmifBoar < 

SERVICE = 

Of me inousmr

t

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