Kim Kardashian is following in her little sister Kendall Jenner's footsteps as the new face of Marc Jacobs.
The brand first teased the collaboration with a short video featuring up-close outfit details before revealing its star on Instagram, on August 8; the brand posted a snap that was zoomed in on Kardashian's instantly recognizable face. Then, on August 9, the brand unveiled the first full campaign shot.
In the photo, Kardashian gazes down at the camera while standing in front of a silver Mylar balloon backdrop, clutching a mini white tote bag in one black-and-white, polka-dot-gloved hand. The reality star and Skims founder wears a black jacket with full, puffed sleeves, a black pencil skirt and polka-dot tights. Kardashian wears minimal makeup in the photo, and her hair, too, is styled simply — parted in the middle and straight.
In a few other pics from the shoot, Kardashian relaxes on a pile of balloons while wearing a bustier top, pencil skirt, and white platform Kiki boots (get it? Kiki?); she also poses in a voluminous black, polka-dot coat. According to the Marc Jacobs Instagram, Kardashian's fall 2023 campaign was photographed by Tyrone Lebon and styled by Alastair McKimm.
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Kardashian has fronted many high-fashion campaigns in the past, including Fendi, Dolce & Gabbana, and Balenciaga, so it's no surprise to see her working with Marc Jacobs. Jacobs himself loves to cast surprising figures in his campaigns, which have included Pamela Anderson, Ice Spice, and M3GAN, the doll.
Fashion fans have had mixed feelings about casting the ubiquitous Kardashian in yet another campaign. "What happened with other models??? WHY KIM on everything?" wrote one Instagram commenter. "Can we get off the Kardashian machine PLEASE," wrote another. "What about this says Marc Jacobs exactly?" questioned another. Another commenter called the casting "tired and uninspired."
But others were in favor of the partnership: "She’s so iconic you don’t even have to mention her name. Everyone know those lips/eyes," one fan wrote. With Kardashian as the face of Marc Jacobs and Jenner as a global ambassador for L'Oréal Paris, it looks like we'll be spending fall 2023 in Calabasas.
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