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Do We Need Standards
for
Alternative Metrics?
What is NISO hoping to
accomplish?
Todd Carpenter, Executive Director, NISO	

NISO Alternative Assessment Initiative 	

CNI Fall Project Briefing	

Washington, DC | December 9, 2013
About
•

Non-profit industry trade association accredited
by ANSI with 150+ members	


•

Mission of developing and maintaining technical
standards related to information, documentation,
discovery and distribution of published materials
and media	


•

Volunteer driven organization: 400+ spread out
across the world	


•

Responsible in various wasy for standards like
ISSN, DOI, Dublin Core metadata, DAISY digital
talking books, OpenURL, MARC records, and ISBN
Phase 1
Discussion
Forums

NISO Alternative Assessment 

Metrics Initiative
!

Brainstorming Meetings 	

October 9, 2013 // December 11, 2013 //
January 23, 2014
Washington, DC | San Francisco, CA | Philadelphia, PA
Define altmetrics,
please
Usage Based Metrics
Clickstream Analysis
Social Media Metrics

Image: Danny Brown, The State of Social Media Marketing 2012
Clickstream network analysis
Clickstream data yields highresolution maps of science
Johan Bollen, Herbert Van de Sompel, et al.
PLoS One, February 2009
Behavioral Metrics
Multivariate analysis
Sentiment Analysis
Citation of non-traditional content
Citations to new
forms of
communication
aren’t as simple
as one might
think.	

!

Define a use of
this?
Image: Domenico, Caron, Davis, et al.
We’ve got what,
now how?
What can be measured?

Image: Flickr user karindalziel
How do we measure
things?
At what granularity do
we measure things?
Which measurements
are valuable?
How do we ensure the
validity of those
measurements?
How to
(or even if we should)
deal with other issues
such as gaming?
Issues we face with
alternative metrics
Basic Definitions
!

(So we are all talking
about the same thing)
Comparison across providers

Source:	
  Scott	
  Chamberlain,	
  Consuming	
  Article-­‐Level	
  Metrics:
Observations	
  And	
  Lessons	
  From	
  Comparing	
  Aggregator	
  Provider	
  Data,	
  
Information	
  Standards	
  Quarterly,	
  Summer	
  2013,	
  Vol	
  25,	
  Issue	
  2.
Consistency in what is counted

Source:	
  Scott	
  Chamberlain,	
  Consuming	
  Article-­‐Level	
  Metrics:
Observations	
  And	
  Lessons	
  From	
  Comparing	
  Aggregator	
  Provider	
  Data,	
  
Information	
  Standards	
  Quarterly,	
  Summer	
  2013,	
  Vol	
  25,	
  Issue	
  2.
Authorship
----Disambiguation
&
Contributor Roles
Open exchange of
component data
TRUST
What is NISO trying to do?
Alterna(ve	
  Assessment	
  
Ini(a(ve	
  
!

Phase	
  1	
  Mee(ngs
October	
  9,	
  2013	
  	
  -­‐	
  San	
  Francisco,	
  CA
December	
  11,	
  2013	
  -­‐	
  Washington,	
  DC
January	
  23-­‐24	
  -­‐	
  Philadelphia,	
  PA
!

Phase	
  1	
  report	
  expected	
  in	
  May	
  2014
Alterna(ve	
  Assessment	
  Ini(a(ve	
  
!

Phase	
  2
Presenta(ons	
  of	
  report	
  (June	
  2014)
Priori(za(on	
  Effort	
  (June	
  -­‐	
  Aug,	
  2014)
Project	
  approval	
  (Sept	
  2014)
Working	
  group	
  forma(on	
  (Oct	
  2014)
Consensus	
  Development	
  (Nov	
  2014	
  -­‐	
  Dec	
  2015)
Trial	
  Use	
  Period	
  (Dec	
  15	
  -­‐	
  Mar	
  16)
Publica(on	
  of	
  final	
  recommenda(ons	
  (Jun	
  16)
Criticism
Why now?
Isn’t it too soon?
Can NISO to do this?
How soon is now?
These things take time
It will be hard to change
Capital “S” Standards
vs
standards
(i.e., best practice)
“All I see now is
blonde, brunette,
redhead”
ISQ Altmetrics Issue
Now Available Open Access!

www.niso.org/publications/isq/
One Very Last Thing…

Image from Will Lion: http://www.flickr.com/photos/will-lion/2646213692/
Thank you!
Todd Carpenter, Executive Director	

tcarpenter@niso.org	


National Information Standards Organization (NISO)	

3600 Clipper Mill Road, Suite 302	

Baltimore, MD 21211 USA	

+1 (301) 654-2512	

www.niso.org

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