Almagre

Apparel Brand, 2019

Almagre is a lifestyle apparel brand based in Colorado, named after the Spanish word almagre which translates to red ochre, a type of red rock found prevalently within the state. I was tasked with creating a logo for the brand. I worked closely with the client to understand the feeling they were trying to represent within the brand. It was important to them, to have an element of grit and ruggedness within the logo, without being blatantly western. The client chose the Spaghetti Western Swash font, however, the capital “A” was similar to the University of Alabama’s logomark. My solution, was to retrace the font in ProCreate with adjustments and customizations added to the letters, making them appear more handwritten, and ultimately feeding it through Illustrator to polish them off.