Measuring the success of your PR campaigns is important to understand what works and what doesn't. Here are three ways to measure the success of your PR campaigns: 1. Media coverage: You can measure the number of media outlets that covered your story and the reach of those outlets. 2. Social media engagement: You can measure the number of likes, shares, and comments on your social media posts. 3. Website traffic: You can measure the number of visitors to your website and the amount of time they spend on your site. I hope this helps! Let me know if you have any other questions. #pr #engagement #media #socialmedia #prmeasurement
Tosin Adejuwon MCIM, ACIPR’s Post
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11moSimple and great tips. You can't scale what you can't measure. And it very important to consider the impact of every PR campaign, and how it applies to the business objective. Thanks for sharing Adejuwon.