Tosin Adejuwon MCIM, ACIPR’s Post

A week ago, I participated in a 2-day learning exchange organized by the Philippine Center for Investigative Journalism to explore opportunities for collaboration between journalists and content creators. Some key takeaways I’d like to share: 🫱🏼🫲🏾There’s a need for journalists and content creators to work together to get messages and facts across target audiences. Traditional approaches should be complemented by new strategies, especially when reaching younger audiences. With #socialmedia users consuming tailor-fit content based on their interests/niche, should journalists also tailor the news to different niches to reach users? 🎯 Relevance and resonance. Filmmaker Marlon Rivera was explicit about always considering these two ingredients to make target audiences “care” or even pay attention to your content. This goes to both journalists and content creators. What makes my content relevant to my audience? How will my content resonate with them? The first step is to really try to know your audience and understand their deep motivations. 💀 #Disinformation is a common concern of journalists and content creators. After all the exchanges, equipping media consumers, both young and old, with #medialiteracy skills is really the long-term solution to focus on. It may take a while, but users need to be more critical of the information they consume especially with AI and deep fakes becoming more mainstream. There’s still a lot to share because of how fruitful the discussions were during the activity. Thankful to have had the opportunity to exchange ideas and practices with journalists and fellow content creators, and to PCIJ for selecting me amidst the 70+ who applied. It was great to meet you, Ms. Weng Paraan and Ms. Carmela Fonbuena. Hoping that the conversation continues. There’s still a lot of work to do. 💪🏼 #communication #contentcreation #journalism #PCIJ *First two photos are by Mores Heramis

I am thrilled to share that I have completed an online course named Introduction to Digital Journalism. This program is offered by Reuters, with support from the Meta Journalism Project. 🎓 Ever since my bachelor's degree, I have had a deep interest in journalism, but I never had the courage to pursue it as a career. However, I was determined to explore this field further and expand my knowledge. As a result, I eagerly took on the role of a campus journalist and magazine designer within my faculty's PR department. Additionally, I had the privilege of contributing to the Indonesian Student Association team at Permitha Simpul Mahidol University, where I served as the chairperson. Within this role, I actively participated in designing and crafting various journalistic products centered around the organization's activities, the evolving COVID-19 situation in Thailand and Salaya, as well as other noteworthy news. It was a gratifying experience to collaborate with my team and ensure the publication of these engaging stories on the organization's social media platforms. During this online program, I had the opportunity to learn a wide range of valuable skills and insights. Here's a brief recap of the key areas covered: 1️⃣ Digital News Gathering: I gained essential knowledge on effectively utilizing search engines and social media platforms for gathering news. 2️⃣ Source Verification and Reporting: I learned techniques for verifying news sources, ensuring accurate and reliable reporting. 3️⃣ Social Media Publishing: The program provided guidance on selecting the appropriate platforms, writing in a suitable style, choosing compelling images, and leveraging analytics for effective news dissemination. 4️⃣ Wellness and Resilience: I gained valuable insights into proactive measures and maintaining mental well-being in the fast-paced world of journalism. 5️⃣ Independent Media: The course shed light on the role of independent media, emphasizing solutions journalism, identifying and avoiding bias, interpreting hidden meanings, connotations, and wording, as well as data protection. If you share a similar passion for digital journalism and want to enhance your skills in this rapidly evolving field, I highly recommend considering this program. To learn more and enroll, visit: https://lnkd.in/dXFMh6ez #DigitalJournalism #Reuters #MetaJournalismProject #ProfessionalDevelopment

#foodforthought Creating content that resonates with Chinese audiences. - Content that uses Chinese language, images, and symbols. - Content that appeals to Chinese values and interests, such as family, tradition, and hard work. - Content that is culturally sensitive and respectful of Chinese culture. - Content that is created by Chinese people or people who are familiar with Chinese culture. By creating content that is relevant to Chinese culture, you can increase your chances of reaching a wider audience and building trust with potential customers.

#MediaTalkswithAdebisiAdetunji One of my goals this year is to share how I have made and continue to make a success of my media professional journey. There is no end to growth as long as we are open to learning. So here is how we start this series that I hope to drop here every Wednesday🙌 VETERANS & THE CREATIVE AUDACITY OF THE YOUNG To be relevant in the media industry, know your craft well as an OAP (On Air Personality, Producer, reporter, content creator, marketer/traffic officer, Sound Manager/engineer etc. To remain relevant, learn the job, learn from veterans, learn from the up and coming’s creative audacity, keep modifying and growing. The veteran media professionals have a whole lot to teach the up-and-coming media talents/professionals. However, the veterans should learn from the savviness and creative audacity of the young and leverage their ability to use latest technological tools and equipment. No one is too old to learn to use new digital tools at least get the basic knowledge. To ignore this is to become rusty and outdated. Passion and a good voice alone for the young media professionals will not take you far, there is a need to learn the ethics and have the technical expertise on the job. TO BE CONTINUED! Are you looking to make a success of your media professional journey? Then ORDER a copy of my book, Undaunted -The Journey & 20 years of Media Practice by Adebisi Adetunji E-copies and paperbacks are available at Skit Store, Amazon and Barons Café https://lnkd.in/dt5XFpBB https://lnkd.in/dyY8k8vM https://lnkd.in/dHQDnyxy

🚀 Elevating Digital Content Production at Yeni Safak International! 🎥 In today's fast-paced world, lengthy interviews often lose their impact. That's why at Yeni Safak's international digital news platforms we're innovating! 💡 We're clipping up interviews into social media/digital-friendly sizes and enhancing them with green screens, expert lighting, and effects. 🌟🎬 Recently, Prof. Mohammed Moussa joined us at Albayrak Grubu to discuss non-violent political movements in a historical context. Here's one of the sections of that interview we produced for social media 📱 🌍 #DigitalContent #Innovation #StayTuned