Ross Brett’s Post

🏈 IS TAYLOR SWIFT ABOUT TO SUPERSIZE THE SUPER BOWL? 🏈 Need a boost to your metrics? Get Taylor Swift involved. Last year’s Super Bowl was watched by 113 million viewers across the United States. That’s a huge number – it was the third-most watched TV broadcast in US history – but marked only a 1% increase on the previous Super Bowl. But that figure could be blown out of the water on February 12 (Aus time) when the Kansas City Chiefs take on the San Francisco 49ers in Nevada for Super Bowl LVIII. Why? Because of Taylor Swift. She’s been in a relationship with Kansas City’s tight end Travis Kelce since late last year – and more women than ever are watching the NFL as a result. Don’t believe me? The #footballswifties hashtag has been viewed more than 5 million times on TikTok alone! Female viewership of the NFL has risen by more than 9% in the past year, with many attributing the boost to Swift’s presence at games. It’s a reminder that boosts to your metrics can come from the least expected sources. We’ve got a few US-based clients at Hunt & Hawk and we’ll be watching the Super Bowl with interest. I'm not sure who'll win, but I have a feeling it's probably going to be the most watched Super Bowl of all time! #TaylorSwift #SuperBowl #DigitalMarketing 𝘐𝘮𝘢𝘨𝘦 𝘤𝘳𝘦𝘥𝘪𝘵: 𝘪𝘏𝘦𝘢𝘳𝘵𝘙𝘢𝘥𝘪𝘰𝘊𝘈 & 𝘑𝘦𝘧𝘧𝘳𝘦𝘺 𝘉𝘦𝘢𝘭𝘭

From the always enjoyable Jason Gay: “These companies need to grow, and it makes sense that they’d explore weaponizing the one thing on television everyone still watches: the NFL. “Peacock announced 23 million people watched the game, a figure Peacock said includes those local audiences in K.C. and Miami. Peacock also claimed the game drove internet usage to a ‘single day U.S. record,’ a major claim, if it includes the afternoon two llamas escaped in Arizona and BuzzFeed asked everyone: What color is this dress? “This is our new reality.” Our reality: We missed watching it via this imperfect platform, but we wouldn’t say we missed it. Not to ruffle any feathers but we don’t pay for Peacock. It seems to be incidental on our media radar. There is enough “Law & Order” episodes free elsewhere. We Amazon Prime it, reluctantly, for other selfish reasons, but rarely dial into a Thursday night NFL - even to comisserate with Al Michaels’ angst. We already aren’t on board with Thursday night football on any front. Except Thanksgiving. Our end around: We DVR’d this Chiefs-Fins game as we noticed it re-aired on NFL Network about an hour after it ended. We could wait it out. We watched a little late Saturday. We knew the result anyway from checking the ESPN app. We got the gist of it. We slept OK. Our impulse is less impulsive days. We’ve learned so from jumping on other streaming channels for an event and eventually disconnecting that chasing entertainment. We are no-go on FOMO. The NFL perhaps needed this experiment at this moment in time to help it, and other sports, decide if it’s worth taking some of its sponsored-supported inventory to another income resource at the viewer’s expense. It’s a business. Bottom line. It’s why MLB has cherry picked games on a Friday night to go to Apple TV. Orange you glad you didn’t commit to that fruit salad yet? An NFL playoff game is kind of a bully move. And a bit ballsy. Like a 17-game season. We’re indifferent at this juncture. It’s just where sports - and it’s influential gambling partners - are steering this ATM into the next proverbial iceberg in search of getting a small group of team owners more status and power. And making it easier to place impulsive bets on when Patrick Mahomes’ helmet will break apart in the evening chill. Bully for them. (Checking today’s Bills-Steelers game, it says Buffalo -10. Is that the temp forecast at kickoff or some cryptic insight that the Dollar Bills are a betting favorite?) All and all, we’re OK they didn’t pick the Rams-Lions game as the lab rat for this streaming brain-freeze playoff experiment. Or we might have a whole other impulsive dissection on Monday AM with scalpels flying and aortas severed. The NFL didn’t completely sell itself to special interests this time. But it is moving the chains and inching forward to a freeze-out moment — pleasing the haves over the have-nots, and forcing you to decide which side you’ve invested in. For now, we’re nots.

STL should still be a NFL town, and you’ll never convince me otherwise! I saw a game this year on TV (Carolina Panthers) with 100 people in the stands! Even in the stretch where the Rams had 1 or 2 home wins we showed up. The fact that we’ve lost the NFL twice (no other city having experienced that) and being passed up for expansion (Jax & Charlotte), we still have amazing sports fans that support the NFL. Cleveland got a second iteration of the Browns when the originals left for Baltimore. I truly believe the NFL owes St. Louis an expansion franchise the next go ‘round. Of STL, Oakland, and SD, we were the only location negotiating in good faith! We were going to use public funds to build a new stadium despite the dome not being paid off yet. I imagine that the settlement the city/county received will probably ensure that we don’t ever get a 3rd chance…why we didn’t negotiate a franchise as part of that settlement agreement blows my mind! We are the UFLs (XFL & USFL merger) most attended games by far. Are you listening Roger Goodell? Probably not… PS- A thought of a current team not really appreciated, imagine the Chargers, an AFC West rival of the Chiefs, here in STL. One game in each city. Envision reestablishing an I-70 rivalry!

Great snippet here from Robert Alberino on the EngageRM pod, talking all things NFL, content, and the Chiefs 🏈 Rob boasts close to a 30-year career in the NFL, with time at the Eagles, 49ers and the Kansas City Chiefs to his name. In this episode we explore how the media landscape has changed throughout his career and his thoughts on some of our hot takes, including whether socials will replace a team's website! Listen here: https://lnkd.in/gSqbu8-v #NFL #Superbowl #sportbusiness

🏈 Super Bowl - By the Numbers 📊 With Super Bowl LVIII in the books and the Patrick Mahomes-lead Kansas City Chiefs winning their third Vince Lombardi trophy, let's take a moment to reflect on some of the staggering figures behind America's favorite sporting event: • 115 Million Viewers: Tuned in, making it a monumental moment in television history. • $7,000 Get-In Ticket Price: Ensuring only the most dedicated fans secure a seat. • 4 hours and 20 minutes: The telecast of ads... er... football, stretched over 4 hours, providing fans plenty of time to gamble, eat, drink and be merry • $17 Million Halftime Show: A spectacle in itself, showcasing Usher, Alicia Keys, Lil Jon, Ludacris, Jermaine Durpis and H.E.R. • $7 Million 30-Second Commercials: Advertisers vying for viewers' attention during breaks. • $600 Million in Ad Revenue for CBS: A testament to the event's unmatched popularity. • 1,000+ Private Jets and $2.5 Million Suites: Adding a touch of luxury to the game, reflecting the grandeur of the occasion. • $3,700/night rooms at Wynn: If you were looking for luxury, a basic room would have set you back that staggering amount, showcasing the premium experience associated with the Super Bowl. And, finally for the Swifties in the crowd: • 12: The number of Taylor Swift's appearances. Over those 12 times, she captivated audiences for a total of 53 seconds. From the adrenaline-pumping game to the star-studded halftime show, every aspect of this year's Las Vegas-held Super Bowl was larger than life. Did any of these numbers surprise you? Ready to tackle your financial goals with the same gusto? Let's connect over a virtual coffee and draft a winning strategy! ☕️🏆 #SuperBowl #FinancialGoals #VirtualCoffeeChat #Lawyers #WealthyLawyer #LamontWealthStrategies

The Superbowl LVIII is coming up tomorrow (Feb 11). The Superbowl is not only the biggest game of the year for the NFL, but also a cultural phenomenon that attracts millions of viewers from around the world. Did you know that the Superbowl has also been a catalyst for the development of new words and phrases in English? For example, the term "wardrobe malfunction" was coined after the infamous incident involving Janet Jackson and Justin Timberlake during the halftime show of Superbowl XXXVIII in 2004. Another example is the phrase "I'm going to Disney World!", which was first uttered by Phil Simms, the MVP of Superbowl XXI in 1987, as part of a marketing campaign by Disney. In 1992, the Washington Redskins won the Superbowl XXVI against the Buffalo Bills, thanks to a brilliant performance by their quarterback Mark Rypien. However, Rypien had a hard time pronouncing the word “Superbowl” correctly, due to his Canadian accent. He would say “Sooper Bowl” instead, which became a running joke among his teammates and fans. In 2017, the Superbowl LI featured the biggest comeback in the history of the game, as the New England Patriots erased a 28-3 deficit to beat the Atlanta Falcons in overtime. The dramatic turn of events inspired many memes and jokes on the internet, especially using the number 28-3 as a synonym for failure or humiliation. One of the most viral memes was a picture of a book titled "How to Speak Atlanta Falcon", which had only two pages: “We” and “Lost”. Enjoy the game! #straight2thepoint #effectivecommunication #qsystem ❤ Thanks for sharing! ⬇ Suggest a topic in the comments. 🔥 View my recent posts: https://lnkd.in/dF52Y48x

Episode 1: “Draft Daydreams: An NFL Beginning For WHO” The metaphorical use of your circle of influence. Starting our journey, we arrive at one of the most exhilarating nights in sports: NFL Draft night. Detroit is on the Clock at the NFL Draft, April 25 – 27, 2024, out of the 16,000-college eligible potential NFL players. Over those 3 days – and 7 rounds (257) lives will be changed. Dr. Edwards will capture the tension and triumph of this career-defining event. On that eventful 3 days, Who is your circle of Influence? What does it mean to hear your name called from the podium? Who can’t wait to hear your name called? What is your plan for whether your name is called or not? This episode will offer a behind-the-scenes look at the draft process and its immediate impact on athletes and their futures.