Motiv8 Connect’s Post

Another week another aware, this time for an Automotive client. Regardless of industry we still offer you the same level of service and commitment. Now is the time to let me look at your supply chain for Q1 2024. #automotivelogistics #import #export #supplychainmanagement

【The misfortune of Michelin's succession】 The world's largest tire brand, with revenues of USD 28.26 billion in 2022, has had six generations of leadership since its founding in 1889 by the Michelin brthers in the southern French town Clermont-Ferrand. Andre Michelin and his younger brother Edouard Michelin returned to their mother's family business, a manufacturing plant producing rubber components. At first, they only produced some rubber ball toys for children to play with, and later rubber hoses, rubber belts and brake blocks for carriages which were exported to England. Edouard Michelin's eldest son, aged 34, was killed in a plane crash in 1932 when his plane crashed during a storm that was shrouded in thick fog. Five years later, his second son Pierre crashed his car into a Peugeot driven by the Secretary of State's private secretary, killing the entire family on the spot and seriously injuring Pierre, who died the next day after being sent to hospital. The grandson François was raised by his uncle Robert Puiseus and became the 2nd generation of Michelin leaders in 1959. The succession went smoothly to the 4th generation, Édouard Michelin Jr, until 2006 when the successor died of falling into the sea during his fishing vacation in western Franc. Given that his six young children couldn’t take over the business, Michel Rollier, a 61-year-old uncle, became the sole manager of the company and maintained the operation. In view of the absence of a successor, is there any solution ensuring a smooth succession other than to bring in a member of the family who is not directly related to the company? Source: 蔡鴻青. (2021).百年米其林的合伙人制度. (71), 54-56. Photo source: Adweek, Michelin North America, Porsche #CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #Michelin #tire #MICHELIN Connected Fleet

The last 8.5 years at D5 and Song were invaluable. From Super Bowl to experiential, creative to measurement and media planning, I learned so much from all the amazing humans that have made D5/Song a powerhouse. UFA is an end-to-end creative marketing firm focused on helping growth stage brands graduate from niche to mass market competitor. Many companies at this stage are rapidly expanding through new product and service offerings or expanded distribution channels or geographic footprint. As the ambition of the business grows, the game changes and it becomes clear a new marketing playbook is necessary to succeed. My ambition is to be the best partner in the world for brands as they navigate these major mindset, strategy and executional adjustments. Chubbies Shorts is a great example and I couldn't be happier to be partnering with Rainer Castillo marie malette and team. They’re poised for incredible growth and already taking the steps to elevate how they compete in the broader lifestyle apparel market. They’re a bold brand with strong values, world class product and talent. We’re only just getting started but I’m thrilled to see our partnership develop. It’s a season of change in the marketing world. I hope to influence how the creative industry evolves to create better outcomes for the talent behind the work and also the brands who commission it. If you’re a founder or a marketer and think this sounds like where your brand is today, let’s connect. If you’re freelancing, looking for a new gig, or an old friend and want to say, Hi, hit me up. More to come.

Brilliant sit down with Beat Simon DP World and Mark Baker McLaren Group at the Barcelona Convention Centre last week on managing complex end to end supply chains. If anyone knows perfection it’s these two. #supplychain #supplychainmanagement #supplychainsolutions