Javon Frazier 🔜 Licensing Expo’s Post

Netflix Goes Gaming: Risky Business or Genius Move? Netflix's dive into gaming is causing a buzz. While critics cry doom, early signs point to success. Naomi McAleer at Brandnation breaks it down. Netflix sees gaming as an extension, not an add-on. It's about standing out in the crowded streaming world. Key to winning? Nailing the user experience for all gamers. Netflix takes a measured approach, learning from others' mistakes. Plus, it boosts hype for new shows and movies. Early days, but Netflix is making all the right moves. https://lnkd.in/eUtMmNCE #Netflix #Gaming #Entertainment #digitaladvertising

📢 Netflix is taking its entertainment game to the next level with the release of a game controller app on the Apple App Store! 🎮📺 🌟 Netflix is expanding its services beyond streaming movies and TV shows, now venturing into the gaming world. With the new game controller app, users can enjoy immersive gaming experiences on their TV screens, right from their mobile devices! 📱📺 🔥 This move not only enhances user experience but also presents incredible opportunities in the digital marketing landscape. By diversifying its offerings, Netflix is attracting a broader audience of gaming enthusiasts and expanding its reach. 🎮 💡 The game controller app allows for a seamless transition from mobile gaming to TV gaming, providing users with a comprehensive and immersive entertainment experience. It's all about keeping users engaged and satisfied! 🌟 📊 Moreover, this strategic move enables Netflix to gather valuable data and insights into user preferences and behavior. This data-driven approach empowers Netflix to deliver even more personalized recommendations and optimize its content strategy. 📈 🤝 At PRIMI (PR 16:3 Internet Marketing, Inc.), your trusted digital marketing partner, we understand the importance of staying ahead in the dynamic digital landscape. We're here to help you leverage the latest trends and strategies to reach your target audience effectively. 💪 #NetflixGaming #GameControllerApp #ImmersiveEntertainment #DigitalMarketing #PRIMI 🌐 Learn more about Netflix's game controller app and how it's revolutionizing the way we game on TV: https://bit.ly/44bIFII

Netflix made a big splash when the company formed Netflix Games and announced grand ambitions to integrate the subscription-based ecosystem and video games. Since then, the streaming company has been relatively quiet, acquiring a handful of studios and building a couple of their own. Netflix has launched almost exclusively mobile games, slowly amassing a library of nearly 70 games free to Netflix subscribers. But it's clear this is just the beginning for Netflix. The company spent nearly a decade building infrastructure before the move from DVD mail order to fully streaming. A patient approach will allow Netflix to educate its 250 million subscribers, learn about customer preferences and integrate IP from video to games and vice versa. The jury is still out whether cloud gaming will catch on. But the slow-growth strategy and not fully relying on cloud tech might allow Netflix to emerge as the market leader if the rest of the world moves more toward cloud gaming, and the cost to run it aligns to build a successful business. What's encouraging is there are finally more and more good examples of IP being really good in more than one medium. Most recently, The Last of Us. Great show. Amazing game. Also, Cyberpunk - excellent game after updates, Cyberpunk Edgerunners, great show. Same with Arcane and League of Legends. Entertainment used to be littered with subpar IP leveraged from other good IP (is there a good Ghostbusters game?). The gamers have grown up and have become producers. With Microsoft's Game Pass and Sony's subscription tiers competing for gamers, how will Netflix overcome its competitors and realize the dream of making video game transmedia massively mainstream?

Interesting framing by Naavik around Netflix's gaming aspirations. I'm incredibly skeptical that Netflix's current go to market strategy is going to be successful. Naavik is right, the digital controller is not a winning strategy if your market is mid core / hardcore gamers but the larger issue at play is that Netflix doesn't own the platform (iPhone, Console, Steam). Steam owns aggregation across PC games (with Game Pass making a play there) while Apple / Google own the mobile market. On the other side, Sony and Nintendo differentiated themselves through IP as a way to sell hardware but that took generations to get there (how old is Mario exactly?). This is all to say, where / how does Netflix play here? Buying talent / building studios will certainly lead to O&O IP but the overwhelming majority of new games fail. If its "new" IP, its exponentially worse. On the flip side, there is value in being a aggregator, Netflix certainty knows this because in the early days of streaming they were the only "aggregator" of long form premium content in town. Best way to be a aggregator is to own the customer touch point or platform but that is much easier to do when you are the early mover (ie Netflix / Streaming) than say the late comer. The moats that Steam, the App Store and others have built are not going to be easy to overcome by anyone (see Epic.. who sued Apple and lost over this issue). Does that mean I'm 100% certain that Netflix will fail. No.. not per say, since things could happen in the market (like regulation) that change the game and favor new entrants. That said, why I'm bearish is I don't see the value Netflix is bringing to the gaming community other than a "oh wait, us too" strategy. Netflix's rise to prominence happened because the cable bundle was an awful deal for consumers. First, you paid to get the content and had to suffer through ads. Second, cable channels were programmed for a linear world vs on demand. Third, Netflix rode the wave that was mobile with millions of consumers able to watch content on the go. Finally, Netflix.. tricked??? every linear content company to light the cable business on fire because of envy.. I guess?? (Disney.. just wow.) I wish Netflix the best of luck (competition is only good for me, the consumer) but everything they have done so far to me has been met with a big "why". Would love everyone else's POV on this! #gamingindustry #netflix #netflixgaming

In the fiercely competitive digital content industry, platforms like YouTube, Netflix, Prime Video, and Disney+ are constantly innovating to attract more users and increase earnings. Each platform employs unique strategies to stand out. For instance, Prime Video not only offers content access but also additional perks like Amazon's free shipping. #digitalgaming #gamingcontent #gamingtrends #interactiveentertainment #OnlineGaming #videostreamingplatforms #YouTubePlayables #YouTubePremium

🎬 Squid Game, Bridgerton, Stranger Things...Soon, Netflix aims to add video games to your favourites list. 🎮 Embracing the evolving entertainment landscape, Netflix recognizes the boundless potential in diversifying its offerings. Games are becoming an integral part of Netflix's strategy to resonate with audiences. Leanne Loombe, VP of External Games, asserts that gaming aligns with varied entertainment preferences, bridging the gap between passive watching and interactive engagement. Striving for inclusivity, Netflix intends to curate a diverse selection of games rather than a single monolithic experience, catering to every subscriber's taste. The journey doesn't stop there. Netflix - as well as other streamers - are venturing into live content, merchandise, and brand collaborations, promising immersive experiences beyond the screen. The exciting convergence of entertainment realms for an enriched viewer experience is underway. 🌟🎮🎉 #Netflix #EntertainmentEvolution #GamingRevolution #content #contentstrategy

Not exactly heartening to hear that 2 yrs into this, Netflix is still experimenting and only 1% of the Netflix base has played a Netflix game. You really want to hear a much clearer strategy and path to scale. Imo, this whole exercise rests on demonstrating that Netflix proper can drive cross-promotion and engagement in games. It’s still not clear to me that Netflix is willing to use their main app to drive uptake in a serious way. I think all these indie & IP pick-ups are smart, but if you can’t drive tens of millions of installs on a FREE game, how does this model work exactly?