Heartland Video Systems Inc.’s Post

A big plus for local TV broadcast - OTA "Over the Air" viewing. Out of a national universe of 125 million TV homes, Nielsen estimates that nearly 23 million households regularly access television directly over-the-air - with over 18 million of them doing so exclusively.  That means nearly 15% of US viewers access local (and, by extension, national) broadcast television programming exclusively by means of an OTA digital antenna - rivaling the subscriber base of the top five US pure-play virtual MVPDs (i.e., YouTubeTV, Hulu+LiveTV, Sling, Fubo, Philo) combined. #advertising #media #TVadvertising

In a world where streaming services are becoming more popular, The CW Network is standing out by doubling down on broadcast TV. Nexstar Media Group, Inc. is leading the charge with their strategic approach. Want to learn more about their strategy and the future of broadcast TV? Check out this great article! #BroadcastTV #CW #Nexstarnation

TV Viewing Gets Thanksgiving Boost in November. Television usage jumped 5.7% in November, boosted by the Thanksgiving holiday to its highest levels since January, according to Nielsen. Viewing during the week of Thanksgiving was up 14%. Read more here: https://lnkd.in/eT-Az9nn

U.S. TV Viewing Hits Four-Year High TV viewing in the U.S. reached a four-year high in January, including the most-streamed day ever, according to Nielsen's report of The Gauge.  https://lnkd.in/e769mx2Q

A significant development in the British broadcasting landscape. The United Kingdom's most prominent broadcasters, including BBC, ITV, Channel 4, and Channel 5, have collectively embarked on a groundbreaking venture to introduce a new free TV service, "Freely." This service will mark a pivotal milestone in how British viewers access live and on-demand television content via broadband, set to launch in 2024. Freely will offer a comprehensive lineup of public service broadcaster content and free-to-air channels, mirroring the traditional terrestrial TV experience. It will feature a modern and intuitive program guide and innovative functionality to enhance the discoverability of new shows during live TV viewing. As online content consumption continues to rise, Freely addresses the distribution and accessibility of public service broadcaster channels in the streaming age, aligning with provisions outlined in the draft Media Bill. Read here to know more: https://lnkd.in/dZek8hhK #Broadcasting #DigitalTelevision #MediaIndustry #UKTelevision

This article provides a great overview of the work being done around the world with ATSC 3.0!

The number of people watching live over-the-air TV is about the same as those watching FAST linear TV. However, the two TV resources are complimentary, and an indoor antenna makes it easy to watch OTA. https://lnkd.in/gREgdWC6

Coming on the heels of other shifts contributing to linear TV disruption -- the shift of viewing to OTT, CTV and subscription streaming services, as well as related TV cord-cutting, the emergence of ad-supported streaming models and the explosion of free, ad-supported video-on-demand services -- the Hollywood writers and actors strike could be, well, linear TV reach's last one.