On Aug 12th, 1996, Carmack posted this plan file update. Even John was unsure whether to call us Apogee or 3D Realms, as by this time we had already released two games under our 3DR label. During this era the FPS market was red hot and publishers were eagerly funding any breakaway group of devs who wanted to form their own studio to make an FPS game--especially devs from studios with super successful releases already (and by this date Apogee had Rise of the Triad and Duke Nukem 3D under our belt).
We were definitely sad to lose the talented guys who left to form Hipnotic, like Richard "Levelord" Gray, Robert Atkins and Mark Doctermann (I personally hired Mark and Richard). They soon renamed their studio to Ritual, and made Sin and a few other games. But I never could fault people for going off on their own to be their own bosses.
Apogee Entertainment
Co-Founder at Rogue Entertainment, Inc
1yCool. I really do need to (do as you requested) pull some of the things I created when there at Apogee and discuss. I have so much fun with the Blake Stone work.