Christopher Feo’s Post

Got this Snapchat memory today… 7 years ago I was in my first sales role with The Alison Group. I learned a ton: How to research prospects How to cold call How to LinkedIn How to email How to negotiate How to deal with vendors How to follow up How to build relationships It was the foundation of what I do today with SelfDisrpt and not much has changed. Except now we don't do as much of the redundant work. Now we build sales tools that automate most of the above and are building relationships and working on the business all day. The relationship building will never change though. How did your first job influence what you do today?

Are we facing a hiring crisis in sales? Here’s my two cents: Sales used to be exciting, and it’s about time we bring that back. Being from Germany, no kid dreams of becoming a salesperson. In my youth it was either police officer or pilot, now YouTube superstar streamer. Now we sorta mumble to our parents or friends after landing a job, “I ended up in sales.” We’ve paid a high price for this perception. We forgot how awesome a sales career can be. Sales is not a last resort; it’s an opportunity if you know how to work it. Let’s make sales cool again. What are your thoughts on this? ----- P.S. Did you have fun reading this? Repost to help others find some inspiration. Want to see more? Drop me a follow / Comment for content on sales and building a brand.

Founders try to outsource sales WAY too early I get it, it’s hard and you think someone else could execute it better. 95% of the time you won’t find someone else to sell better than you as the founder. If you’re <$500k ARR and 30 customers you’re probably too early. Instead, take the time to flush out as much repeatability in your GTM motion, Then playbook everything you can to finding, setting and closing deals. When you can sit down with an AE who’s never seen a company in the pre-product market fit stage (most haven’t) and clearly outline the last 5 deals that looked generally the same as a GTM motion... Then maybe, maybe it’s time to look at hiring a sales rep.

Max Revenue 2024 shares some places you can find B2B hunter salespeople to recruit into commercial insurance. Not the only places to look by any means. A caution - learned the hard way - about hiring advertising salespeople: some are too transactional and struggle to adjust to a longer, consultative sale. In ad sales, you can cajole your way in and get a fraction of the client's total ad spend...that doesn't fly in business insurance. #insurance #insuranceindustry #sales

Sales is the key to success!

"I saw...", "I noticed..." - words that scream "THIS IS A COLD EMAIL". It's been overused by many reps. But, how do you get rid of these in sales? Go straight to the point. Examples: • Yurii - Matt Tarczynski mentioned that... • Kacper - in Woodpecker’s annual report expansion to DACH... • Monika - as you're hiring 2 BDRs... • Arthur - you’ve got quite a multi-national team (3 countries) Don't let your first few words trigger prospect's mental spam filters. What are your cold email openers? #sales