Creable

Browsing through hundreds of influencers can be incredibly time-consuming. And once you've finally found the perfect fit, you realize you still need 20 more. Yikes... The overall experience can feel exhausting. 😪 That's why we're excited to soon launch "Similar Influencers" – a feature that will be a simple section on each Influencer's profile. This will help you identify influencers who closely match your “Perfect Fits.” 😎 #influencermarketing #influencersearch

We're removing Tokens from Creable🥳 Instead, you now get 200 unique influencer profile views and 4,000 new influencer identifications for each Professional Seat, every month. You can also increase your limits in the Billing Settings. No hidden charges, no additional costs! Having individual limits instead of a single universal currency (Tokens) for every action in the app now allows us to make better and more customized plans to meet every single customer's needs. #influencermarketing #influencersearch

We're working on adding influencer pricing information to Creable! Why? With Creable you can already understand the audience demographics of any Creator in the world. You can also understand any Creator's high-level performance (views, engagement, etc.). With our coming Creator Quality Control and Audience Sentiment Analysis feature you can even understand the nature of the Creator's content and their relationship to their audience. But we still leave you completely in the dark when it comes to prices. Would you consider the same Creators if their prices would triple? Or would you reconsider a Creator that has 10% fewer views than another Creator but charges 80% less? It's hard to assess performance without knowing the price as well. How does it work? 1. We're adding estimated prices for all 300M Creators globally. Estimated prices are very simplistic estimations based on accurate prices Creators on that platform charge / view. They don't take content quality, IP, etc. into account and can be very inaccurate, but they are still better than 0 info. 2. Every Creable user (brands & influencer agencies) can add real prices Creators have charged them and these prices will be visible to all Creable users. 3. Most importantly: Creators and their managers can validate their real prices. Just to be clear: Creator prices are not as simple as multiplying views with a CPM and negotiations, custom deals, etc. will not go anywhere, but we're going to add a ton of transparency (for both sides!) to the industry and we'll make it much simpler to rule out complete no-fits from the start. I also want to clearly state that simply selecting Creators by lowest CPMs will create low-quality bs campaigns. A high CPM doesn't mean low price efficiency. The magic formula is selecting Creators with a great price-value ratio. Just like everywhere else in the business world. #influencermarketing #pricing

Heads of Marketing have praised Creable for understanding a Creator's performance, but they still struggle with the qualitative aspects. They're eager to know which Creators are popular, authentic, and seen as domain experts by their audience. Guess what, we can now quantify these qualities! 😄 Soon, Creable will provide a 1-10 score for: - Creator popularity among their audience - Authenticity: whether the audience trusts the Creator - Perception as a domain expert Creators come in various forms, and for different use cases, you'll want to work with different Creators. For instance, when selling a complex product, you'd want to avoid a popular Creator perceived as less knowledgeable by their audience and focus on those with high expertise. #influencermarketing #creatoreconomy