4A's

🚀 Webinar Alert | ESOPs: Owners and Employees Win / Tax Man Loses ⏰ Date and Time: June 13 | 3 - 4 pm ET Many agencies are transitioning to ESOPs for ownership succession and liquidity planning. Let's take a look at ESOP's advantages: - Reward and protect employees - Preserve company culture - Enjoy tax benefits In this upcoming webinar, learn how to sell an Agency tax-free and have it operate tax-free following the sale while preserving company culture. 🌟 Featuring: Kelly Finnell, J.D., CLU, AIF, President @ Executive Financial Services, Inc. James O'Donnell O’Donnell, EVP, Finance & Treasurer @ 4A’s Ashwini Karandikar, EVP, Media, Tech & Data @ 4A’s – Moderator Register: https://lnkd.in/e3HpPsH2 #ESOP #successionplanning #taxbenefits #agencyoperations

Get our latest edition of #NoteworthyNews - the latest AI and GenAI developments agencies need to know about. #AI #GenAI

⏰ Deadline Alert! Jay Chiat Awards 2024 Submission Fee Goes Up After Friday, May 17! If your agency had a strategic breakthrough (or a few) in 2023, we want to hear all about it. 🏆 Jay Chiat Awards 2024 Highlights: - 12 categories, up to 10 entries per agency - THREE new JCA categories: B2B, Emerging Trend: AI and Gaming - Nominations open for Visionary Strategist and Emerging Strategist–but you've got to submit a JCA case study first to nominate someone! Save $250 per entry. Submit your entries by May 17! https://lnkd.in/dDbKUFf #strategy #strategyawards #advertisingawards #marketingawards

We're proud to join the 4A's Foundation to mark Global Accessibility Awareness Day as a reminder to celebrate inclusion and empowerment for all. Being intentional about accessibility engages your workforce, supports employees with disabilities and can enhance your business operations and work productivity. Today, we recognize the importance of making technology and spaces accessible to everyone. #GlobalAccessibilityAwarenessDay #GAAD #Accessibility #DEIB #Inclusion #InclusiveDesign GAAD (Global Accessibility Awareness Day) Foundation

Bold, innovative, brilliant strategy deserves to be celebrated. And the Jay Chiat Awards have been doing just that for 26 years. If your agency had a strategic breakthrough (or a few) in 2023, we want to hear all about it. ⏰ Don't miss submitting your case studies by Friday, May 17 to save $250 per entry. The submission fee goes up after that. 🏆 Submit JCA entries here: https://lnkd.in/dDbKUFf 🎯 Wondering what makes for a winning case study? Find inspiration from our 2023 winners. https://lnkd.in/e8_M8xbx #marketingawards #advertisingawards #agencyawards #strategyawards #4As #JayChiatAwards #JCA

Capitol Hill Day hosted by the 4A's and Association of National Advertisers kicked off this morning in Washington, D.C. with 4A's President and CEO Marla Kaplowitz's opening remarks. Congressman Bob Latta from Ohio was the guest keynote. The event offers senior-level 4A's and Coalition for Healthcare Communication members the opportunity to gain a deeper understanding of their role in advocacy. Participants will attend a policy briefing and meetings with members of Congress and their staff. Advocacy is a key pillar at the 4A's. We remain steadfast in defending our members' interests on business and policy issues that impact the dynamics of our industry. We are just as committed to empowering members to participate in these important conversations and Capitol Hill Day is one of our many initiatives. Thanks to Alison Pepper + Amanda Anderson (4A's) and James Potter (CHC) for leading the event in partnership with the ANA's Christopher Oswald. Not a 4A's member yet? See what you're missing out: https://lnkd.in/e94CeURr #advocacy #advertising #legislation #policy #4As

🌟 Prioritizing Resilience and Mental Health in Our Industry Cathy Chan Butler, EVP of Talent, Equity, and Learning Solutions at the 4A's points out that fostering resilience starts with prioritizing mental health support. - There are many ways for organizations and leaders to provide support to our employees - whether it's through benefits and access to apps like Headspace or time off. - Volunteering is also a great way to improve one's mental health. If your organization offers Volunteer Days like the 4A's does, we encourage you to use them. Studies show that contributing time to community service reduces stress and anxiety. - Like paternal and fertility policies, it would be helpful for there to be standards of care benefits when it comes to mental health that cover employees and families. 🌻 Don't miss our webinar Mental Health Matters available free throughout May. https://lnkd.in/gszHx4CN Tell us about your favorite strategies for building resilience and supporting mental health. #mentalhealth #mentalhealthawareness #worklifeintegration

🚀 Prepare to lead the next advertising revolution. 🤖 The GenAI Certification for Advertising training program from the 4A's Learning Institute helps you stay ahead in the game. In this workshop led by Pedro Laboy: - Get hands-on experience with GenAI - Explore key concepts and platforms - Delve into prompt engineering - Learn to leverage AI-driven workflows Equip yourself to lead GenAI implementation and drive innovation and efficiency in your agency. Join the June 2024 cohort now! Register here: https://lnkd.in/ei5RGk57 #Advertising #AI #Innovation #GenAI #AICertification

We're excited to share that Ann Rubin, 4A's EVP, Marcomms and Events, is joining the Ad Council's Trade Association Advisory Committee and representing the 4A's. Ann's depth of industry experience on the agency and brand side combined with the perspective she brings as an executive leader at the 4A's will be invaluable to the Ad Council's collaborative initiatives. Congratulations Ann! And congrats to all the committee members - incredible company to be in! Learn more: https://lnkd.in/eGJ6w_PC

Watch our partner, Amazon Ads, at their #AmazonUpfront debut where they are showcasing new, premium content and streaming offerings. Learn how to connect your brand with engaged viewers across Amazon’s offerings and their new innovative ads solution, Prime Video ads. Livestream now. https://ads.amazon/3UjWdi9