Program offers free ride home on New Year’s Eve in St. Louis

Published: Dec. 20, 2023 at 6:05 PM CST
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ST. LOUIS, Mo. (First Alert 4) -Two companies are partnering to offer free rides home via Lyft on New Year’s Eve in St. Louis.

Breakthru Beverage Group and Absolut Vodka will offer a limited number of free rides through Lyft from 2 p.m. Dec. 31 until 2 a.m. Jan. 1, according to a news release.

The companies say the initiative is called Safe Home After Every Occasion and has helped 100,000 Missourians with a free ride home. The program will also be offered in Columbia, Mo., and Kansas City.

Users in those markets can get up to a $20 ride by using code BBGMONYE2023, according to the release. The code is also available on Beverage Missouri’s website and social media channels.