• Alfa Romeo confirmed a new halo car project, set to debut on August 30 of this year.
  • The announcement came directly from Alfa Romeo CEO Jean-Philippe Imparato during an event for the updated Giulia and Stelvio in China.
  • Imparato described the car as "a true expression of Alfa Romeo DNA from a daring team with a desire to achieve the unique."

UPDATE: 8/28/23: Alfa Romeo just released another teaser image for its upcoming sports car reveal, giving us another small glimpse at what the car will look like. The new teaser comes in the way of a Facebook post, and seems to show the CHMSL (center high-mounted stop lamp) at the back of the car. Outside of the two teaser posts, Alfa has kept its lips sealed concerning the reveal. Alfa Romeo is scheduled to pull the sheet from the new car at 5:00 p.m. ET on August 30. The event will be live streamed on Alfa Romeo's Facebook page.

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Like nearly every other automaker, Alfa Romeo is preparing some sort of big, drawn-out, emotional goodbye to the internal-combustion engine. As the next installment in that goodbye, the Italian manufacturer confirmed a new halo car set to debut on August 30 of this year.

The announcement came directly from CEO Jean-Philippe Imparato during an event for the recently refreshed Giulia and Stelvio in China. At the event, Imparato mounted the stage to confirm the debut, which he said will take place at the Alfa Romeo Museum in Arese, Italy. Imparato described the car as "a true expression of Alfa Romeo DNA from a daring team with a desire to achieve the unique."

As might be expected, the manufacturer is being extremely tight-lipped about details surrounding the new car, but the rumor is that it may carry the "6C" moniker. Assuming that rumor proves true and Alfa sticks to its historical naming convention 4C: four-cylinder engine, 8C: V-8, that can only mean the new car will be powered by some version of the glorious 2.9-liter V-6 housed in current Alfa Quadrifoglio models. That engine already makes 505 horsepower in the QF, but Alfa also made a limited-run 540-hp version known as the GTA.

Unfortunately, apart from what Imparato revealed and a grainy teaser image from his Twitter account, we're left to form our own speculations on the size, shape, and power of the new model. Perhaps Alfa decided to make a production version of the one-off Zagato from last year. Or maybe that "daring team" Imparato referenced managed to slip some of the gorgeous 8C DNA into the new project. Either way, mark your calendars for August 30; we'll be counting down the days.

This story was originally published June 5, 2023.

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Jack Fitzgerald
Associate News Editor

Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.