Neville Brody: Design Can Do Anything—Even End Poverty

Take more risks, says the British designer
Photograph by Ysa Perez for Bloomberg Businessweek
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Neville Brody, 56, the head of Brody Associates, is a British graphic designer, typographer, and brand strategist whose clients have included the BBC, Issey Miyake, and Converse. He’s dean of the School of Communication at the Royal College of Art in London.

You seem worried about where things are going.
Today we stand at a critical brink in human history, that of peak wealth, and all of our observations about design pale in significance against the issue of social inequality. The extraordinary and increasing level of massive inequality is unsustainable and self-defeating. A point is being reached that signals enough, where the capability for the increasingly poor and disabled to siphon funds to the increasingly rich can no longer be sustained, like subprime mortgages.