Life Goals

Tavi Gevinson Talks Decorating Dreams Vs. Reality

"It ended up being about: What are things I love, what are the things I need, how can I make sure they take up as little space as possible?"
Tavi Gevinson at her home

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At 12 years old, Tavi Gevinson had a famous fashion blog and was attending the most coveted shows at New York Fashion Week. Just two years later, she founded teen magazine Rookie. By 18, she was a Manhattan resident trying her hand at Broadway. Here, the now 21-year-old actress, who recently upgraded to a bigger and better apartment in Brooklyn, talks about how her design style has evolved—and stayed the same—over the past nine years. (Pssst, to see more of her apartment at 300 Ashland, head over to StreetEasy.)

When I was first going to move here, I was sending pictures back and forth with Petra Collins—she’s a photographer and my friend. If you know her aesthetic, you can imagine the kind of pictures we were sending each other, which were of '70s shag rugs and crazy couches and basically a Polly Pocket house blownup to human size. When I actually got to New York, I was like, Oh, the space I was thinking of is not that. I thought, it will be Boogie Nights! but it ended up being about: What are things I love, what are the things I need, how can I make sure they take up as little space as possible? And the apartment I’m in now, which is a lot more generous in size, it's the definition of what I need and what I love.

Bold color and big texture reign in the living room of Tavi's eclectic Brooklyn apartment.

Photo: Sean Santiago/Courtesy of StreetEasy

When I was a teenager, I loved having stuff everywhere. I rotated out the posters on the wall, the shit that was littering my vanity and my desk, the clothes I featured more prominently. I loved having these little phases and being really thoughtful about how my style was changing. Now, creatively, all that energy goes into my actual work and less into my space—I can’t spend an hour putting together an outfit now. Instead of being like, "I'm going to keep a bunch of glitter and sequins and flower petals on the shelf," maybe I switch up the books I have out at the moment. Whatever different aesthetics or tastes I’ve cycled through have sort of melded together and been made more livable.

Rows of sparkly shoes act as functional art atop a painted cupboard.

Photo: Sean Santiago/Courtesy of StreetEasy

My record player and my whole stereo system are special to me. I have a friend who’s a major audiophile and helped me find the pieces for somewhere in between a normal turntable and his extremely elaborate 1970s recording-studio–level system. It sounds really beautiful; records sound totally different on it than out of my laptop speakers. And then I have a floral file cabinet that I got on Etsy that I think is from the '60s or '70s. It’s orange; the drawers have these flowers on them. When I was looking for a file cabinet, they were all kind of sleeker, and when I saw this one I was like, That’s a Tavi cabinet, that’s mine.

Tavi's beloved record collection, plus a sliver of her favorite floral cabinet.

Photo: Sean Santiago/Courtesy of StreetEasy

"I want a work space where I don’t feel confined by the stuff I already know I like; I want to discover new things I like. It’s nice to keep it a little more blank, even though I have a lot of shit." Along with her very own mini office, Tavi created a designated reading nook across from her bed, which she put together with the help of West Elm. Lacquer storage desk set and Alys swivel office chair by West Elm.

Photo: Sean Santiago/Courtesy of StreetEasy

There’s a lot of artwork I have that I really cherish. That’s the other thing: Instead of a billion posters, it’s so nice to have a few things that are really special to me framed. I have a poster from the original production of Merrily We Roll Along by Stephen Sondheim, and not just because I love the musical, but because the story behind it is meaningful to me. There’s a whole documentary about it that I really love. I was raised on Sondheim. After I saw the documentary, I was like, Whoa, I need to keep around a good reminder of what it was like to watch this.

"It's really easy to find inspiration online or to see an idea of what a cool person’s home looks like. When I post online about the stuff I have, I try to share something about why each thing is meaningful to me."

Photo: Sean Santiago/Courtesy of StreetEasy

I'm sure there are people with much better taste than me who could do cooler things with this space, but I just want to be surrounded by the things I love and not have anything too ugly. Don’t get anything just because it looks like what a lot of people have on their Pinterest boards. Try to surround yourself with things that will make your space feel like a home.