Bud Light Reveals New Steelers Limited-Edition Team Cans

Bud Light has revealed their new Steelers limited-edition team cans and team packaging as part of the seasonal launch. As the official sponsor of the NFL, Bud Light does a similar launch for 23 of the NFL’s teams across the league each season. They are now available for fans over 21 at participating retailers.

The Bud Light cans include Steelers-specific branding on the front and back of the can and packaging with specific team designs across it. Their deal with the NFL to do similar launches runs through 2026-27 after it was renewed in 2021, making Bud Light the official beer sponsor of the NFL. This is the 13th season with the company as the NFL’s official sponsor.

In the past, more unique designs were used, such as the ‘Blitzburgh‘ designed in 2021. They shot a commercial to go with the NFL campaign, which includes fans from all teams and star tight ends Travis Kelce and George Kittle going along with their ‘Easy to Sundy’ slogan for the 2023 campaign.

Officially, the company has a sponsorship with 27 teams overall individually. The ads and campaign runs through the playoffs and NFL season. Each can feature the team’s logo, a player illustration, and the colors on the packaging and can.