McDonalds created this ad in an attempt to persuade people to buy food from its franchise. This ad is suggesting that the food prepared by McDonalds is so good that you will want to stare at it for a very long time; so long that you will miss your train or forget about the important things you have to do. This advertisement is targeting all McDonalds and fast food lovers. It uses logos because it is considered common sense that you will want to stare at something for an extended period of time if it looks appealing, delicious, or beautiful to you. In addition, this advertisement uses a little bit of ethos because the McDonald’s Egg McMuffin sandwich is a well-known breakfast item that is loved and consumed by many around the world.
Covergirl’s advertisement is targeting women of all ages. Drew Barrymore serves as ethos for the advertisement because she is a famous and successful actress. Therefore, if she is using the product, then other women can certainly put their trust in this product. The caption beneath the picture uses logos to appeal to women. It informs women that there is finally a solution to their problem of wanting longer lashes. If women want bolder lashes, then they simply have to buy Covergirl’s new product. Finally, this advertisement appeals to pathos in that it suggests buying and using this product will provide you with effortless and flawless beauty and success similar to Drew Barrymore’s, which most people strive to achieve in their lifetime.
This advertisement was clearly created to spread awareness about the dangers of drinking and driving, and to make people think twice about engaging in this behavior. Pathos is present in this advertisement because seeing a person with one healthy leg and one artificial leg due to a driving accident invokes many emotions. Viewing this photo forces viewers to think about the potential consequences of driving while being under the influence of alcohol. In addition, this advertisement has strong ethos, shown by the BMW logo at the bottom right hand corner. BMW is a famous manufacturer of luxurious automobiles, and therefore its label carries a lot of credibility. Finally, the use of logos is evident in the text comparing human limbs to car parts. It states that unlike cars, the human body is irreplaceable. All it takes is one stupid decision to drink and drive and as a result lose a limb or, in the worst-case scenario, a life, and it is gone forever. Also, this advertisement creates a commonplace in that it is advocating the “don’t drink and drive” argument that we have all heard, starting at a young age.
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