Ford’s New Car Color Names are Packed with Personality

2012 Flex Ginger Ale Metallic

2012 Ford Flex in Ginger Ale Metallic

Forget the basics, Ford’s new car colors bear golden names
by: Jamie Lareau
via: autonews.com

“Gone are basic names such as brown or gold. Ford says colors should mirror the personality of the vehicle. And subsequently resonate with the driver.

For instance, Kodiak Brown is not merely brown. It’s a “deep brown with slight warm highlights,” Ford says. The fashion industry would pair it with black, caramels, blues and greens.” [Read More]

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