For those of you who are not aware, 241543903 is a trending meme that involves taking a photo of yourself with your head inside the freezer. You could actually google that right now and discover photos of random people sticking their heads inside the freezer! Insane right? But how did this all start?

The head-inside-the-freezer craze has been going on for a while. According to an article written by Jay Hathaway of urlesque.com, this phenomena that started in 2009 at the social networking site Tumblr, was actually the doing of David Horvitz, an artist known for (aside from the 241543903 craze) starting a subscription to his daily photos of the sky. At that time, Horvitz was running a Tumblr page where he posted random, but insanely hilarious (sometimes tremendously self reflective) instructions to his followers everyday. How random you may ask? Here are several examples:

Taking a photo with your head inside a freezer and tagging it with an ostensibly random number “241543903” was one of these instructions. Horvitz apparently got the idea after telling a sick friend to try sticking her head inside the freezer. The number 241543903 Horvitz picked was a combination of the serial number of his refrigerator and the barcodes on a bag of edamame and a package of frozen soba noodles he was keeping there.

The trend started early in 2009 and until now, is still considered one of the most bizarre meme trends to ever hit the internet. Here are a few more examples of far-out trends induced by artist David Horvitz:

PS: Try googling them 😉