LEX BORRERO
Co-Founder & CEO
A prominent figure in the entertainment industry, is known for his innovation, executive leadership, and advocacy for Latino culture. He gained recognition in Billboard's "40 under 40" in 2020 and "Latin Power Players" in 2023. His career includes collaborations with artists like J Balvin, Maroon 5, Bad Bunny, and Justin Bieber, resulting in over 500 million records sold worldwide and numerous Billboard Hot 100 hits.
His career has spanned various roles in the music industry, culminating in his co-founding of NEON16 with producer Tainy in 2019. NEON16 evolved into a multi-faceted entertainment company with ventures in music, gaming, television, film, and live events, earning accolades as the most innovative music company by Fast Company in 2021. He also played a key role in NEON16's partnerships with the NFL, producing the "Por La Cultura Mixtape: Volume 1" in 2022.
In 2023, he acquired ARRO Media, which became the AM16 agency, offering brand services at the intersection of music, culture, and entertainment. AM16 has worked with major brands, generating successful campaigns, and recently led a groundbreaking partnership with Red Bull USA and F1. His remarkable journey has been featured in notable publications, including Forbes, Billboard, Rolling Stone, Deadline, Adweek, Variety, CNN, The Hollywood Reporter, and The Wrap.