SLL JoongAng rebrands itself with new logo, tagline

[SLL JOONGANG]

SLL JoongAng aims to become a global market leader by providing joy and entertainment through immersion to world audiences with the company's content.

The company went through a rebranding of its logo, tagline and brand color, it announced Wednesday.

The new tagline is "Stories Lead Life," and a new red-and-black color palette and website have been released.

SLL JoongAng's new brand identity is expansion and immersion, according to the studio's press release.

SLL JoongAng changed its name from Studio LuluLala in 2022, while previously the company's name was JTBC Studios. The rebranding this time around completely gets rid of the Studio LuluLala design and adds the "Stories Lead Life" tagline to differentiate the studio's image, according to a company spokesperson.

SLL JoongAng houses 15 different multimedia, television and film production studios, including Drama House Studio and B.A. Entertainment.

Studios under SLL JoongAng have been behind a number of hit dramas and films such as "My Liberation Notes" (2022), "Reborn Rich" (2022) and "The Good Bad Mother."

SLL JoongAng currently has 209 creators and 383 cumulative titles under its name.

BY LIM JEONG-WON [lim.jeongwon@joongang.co.kr]