Taking a little break from all the crime-fighting in Townsville, the Powerpuff Girls IP is marking its 25th anniversary with a fresh bunch of consumer product deals and digital experiences coming down the pipe.

WBD has signed on new licensees such as Funko (collectibles), Nike (shoes), Igloo (lunch bags), Bobbi Brown (makeup), Casetify (phone accessories) and Dumbgood (apparel, pictured). And the super-powered trio is also gearing up to make a mark on bookshelves, with a range of titles (including graphic novels and coloring books) from Dynamite Comics, Random House Children’s Books and Insight Editions hitting retail next year.

International celebrations are also in the works, starting with product collections from Walmart, Cornejotex and Arval that will drop early next year in Latin America. And WBD has lined up multiple partners in Asia—including GS Retail, HK Enterprise and Paris Croissant—for another regional product push later in the year.

In the exclusive PPG Roblox integration on Cartoon Network Game On!, players will be able to interact with Blossom, Bubbles and Buttercup.

On the digital front, WBD has integrated the brand into its Cartoon Network Game On! Roblox experience. Since launching in 2022, the game has generated more than two million monthly visits on average. And in the new Powerpuff Girls extension, players can venture into the familiar world of the toon to interact with Blossom, Bubbles and Buttercup. 

The Powerpuff Girls debuted in 1998 on Cartoon Network and became a ratings hit, going on to run for a total of six seasons. The popular franchise has also expanded over the years, with a 2002 theatrical film, a 2006 anime adaptation called Powerpuff Girls Z, two console games and a Cartoon Network reboot that launched in 2016. 

Last year, original creator Craig McCracken signed on to helm an upcoming reboot of the series under a deal with Hanna-Barbera Studios Europe.