The California Lumber Merchant - December 1958

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

IALENI]AR tlF II]MING EVENTS

DECEMBER

Oakland Hoo-Hoo Club 39 Children's Christmas party, 6:39 p.m., Claremont hotel, Berkeley, Dec. 15.

San Francisco Hoo-Hoo Club 9 Christmas party for Children, 11:39 a.m., Elks Club, Dec. 17.

Black Bart Hoo-Hoo Club 181 annual Christmas dinner-dance, Home Economics building, Fairgrounds, Ukiah, Calif., Dec. 20.

JANUAR,Y

Building Contractors Assn. of California, Inc., 35th Anniversary Corigress, Hotel Ambassador, Los Angeles, Jan. 7-9, 1959.

Riverside County Hoo-Hoo Club 117 meeting and Concatenation, Elks Club, Hemet, Calif., Jan. 9.

National Association of Home Builders 115th annual convention, Hilton hotel, Chicago, lan. 18-22.

San Diego Hoo-Hoo Club 3 semi-formal Dinner-dance, 9:00 to l:00, Casper's Ranch, El Cajon, Catif., Jan. 24.

ADr'ERTISETTS TNDEX

*Adyettlring cppem in qllernqle lrluel

(Tell them aou sarD it in The Calilornia Lumber Merclwnt)

Diebold Lumbcr Co., Corl.-..-...---. '

Dollor Co., The Robgrl------------------39

Donover Co., Inc.---.--.,--...-....----..---.35

Dooley & Co...-..---

Douglos Fir Plywood Arrn.....----....6-7

Droke'3 Boy [umber Co.. Inc.---..-.- '

Durobls Plywood Soler Co.------,..... t

-E-

Emsco Plywood-.-. Esrlcy & Son, D. C.-......-....--..------ '

Eubonk & Son, L. H...,.--....--.------..-24

Hollow Trc Rodwood Co...,--.-.-.-.'

Holmes Eureko Lumber Co..,.----.-.-.1'l

Holmes Lumber Co., Frsd C.----.-....35

Homoiot€ Compony------.-.--..., Hoover Co., A. L.------..-..-..-.----------..' Huft tumber Co...........---...--..--------.- | Hyiler Compony....---..--....-..---,.-------34

-t-

Independenl Bldg, Mtls. Co.---.---- r lndustriol Iumbu Co.--------------------40 Inlond Lumber Co..-.----.----------.--.---- 9

-N-

Neimqn-Red Lumbcr Co.......-.-.-...--21

Neth Lumber Sqlcr, A. W.-...----.

Newqui.l, Jomcr W.----------.-..-.-----*

N;kkcl Lumber Co., R. F.....-.-.-.-*

Norco Diriributing Co.-.-............i-..- 9

So-Col Building Moferiols Co.---- t !

Soulh 8qv Iumber Co.-..-....-.....-*

Southern Colif. [umbcr 5qle3..-...--36 i']:l

Soulhwettorn Porllond Cemenl-...-...37

& Son, E. J.....-.-.-.--......---. t

Iumber CoDpony------..--...-..16

-o-

Of sen Compony, l. E.------------------.-12

Rob€rr 5. O.good-...--.-.--,.....--...-.--.-45

Ortling Monufocturing Co.-.-..-.-.--. *

Ortrom Iumber Co.-.......-.-.---.Cover ?

Oxford lumber Co., Rcx-..--.-...-- r

Iumber Soler, lnc,-.---.--,... * Tqhoe /ilillwork Co.---..-.-8qck Covr Tqlbot lumb.r Compony..--.-------..--

Tqrtef, Wabrtar & Johnron.------...--

Triongle Iumb€r Co...-........-.---.... *

-J-

-F-

Foirhurrl lumbcr Co.........-....--.-----. *

Forris lumber Co..-...-....-.......-----.---*

Fern Trucking Co..--.---------.-..-.---.--,-. I

Fi!k & Moson-.-....--.----,,---.--..---..---...-'

Flourqtlc'r (Lou Weidnqr)-------.....13

Founloin Iumbd Co., Ed....------.... i

Frecnon Co., Slcphen G...-....---.*

F.amont Foretl Produclr...-..----.------ t

Frolt Hordwood Iunber Co.--------.- 3

-G-

Gollehcr Hordwood Co. --........, --...22

Gomcrtlon & Green lumber Co..-.- *

Globc Intl. of Colif., Inc...-.--..----43

Golden Goto [umbcr Co,,----.--....----

Gordon-MocB{th Hdwd. Co..-Cover I

W. R. Grqce & Co.-.-.--.------....-..-.-.38

Gr@t Boy Iunber Sqles---....---...-". *

Greot W6.tern Iumbsr Coro.....---*

-H-

Holey Bror,---------- ---.-.--------. -----. ---.-. -26

Holl Co.. Jones L....--.--..--.-....-....*

Hollinon Mockin l,umber Co...-.-. *

Hollmork Lunber & Plywood-..----.-*

Hqnren Forctt Produclt Co..-.---.---.- '

Horbor lunbor Co., lnc.,-,-,----,-...-- t

Horbor Plywod Corp.-.------,--...-... r

Hcorin Iumbd Compony.-..---..---.... I

Hcdlund Lumbsr Solct, lnc.--.-..-...-.29

Hcxbcrg Iumbcr Solcr....----------...... 9

Hlgginr Iumbcr Co., J, E.--...--..... * Hlll & Morlon, Inc..-..--...---.,----..--.-21

Hobbc Woll Iumber Co......--..-.--...--17

Hogon Wholcrole Blde. Mtls.-...-..*

Johns.Mqnyillo Corp.-----...-.-.....,--* Johnron-Flqherty, lnc.---.----...---..----'

Joner Lumber Co,, Andy---.---.......-.'

Jqdon Sqrh & Door Co., F. 1..----28

Trinity Riyqr Lbr. Solec Co..-.-.--- t

-K-

Koibob Iunber Co.....-....-.--..---.----- i Kclley, Albert A,--.-,..-..---------..--..---,t5

Kenl, Pqul E.-,-,..--------..-..,-----..---.-.--.12

-t -

L. A. Dry Kiln & Storqgc, Inc..... i lomon Lumber Co.-...---.,.-.------.----- | Long-Bell Div.-lnl'l Pqper Co.--,- * Looo Iumber & Mill Co.-----.------.-.. * to! Angeles Lumbcr Co.-.--.--.-.-....- r los-Col Lumber Co..--.--.-.----..---....--20 lumber Solcr Co....-..----..----------...--- |

-ril- M & M Lumber Sqler.-.-------.-,-,-..24

lllqcBeoih Hordwod Co,-.-..---.-.-..-.'

^{qhogony lmporting Co.-.-..-.-..-. * Mople Bror..-----. flortin Plywood Co.-.-----.-.--,--,--.-.--. * Morquort-Wolfc Lumbcr Co.-.-.....23

Iloron Supplies. Inc.-.-...----------.,... * Moronitg CqDorotion--..--...-.

Motzl6y Corporolion---.-....-.----------.-.30

lAox Hordwood Compony.-..------.-..-- I

AlcClosd l-umbq Co.-....-..-.---..--..-..45

ltcicr [omber Co., Hwb-.-....--.---... * ,r{in.! Eondini, Inc.--.----..--.-.---.-- * ,r{@rc Dry Kiln Co..-----.---..---------.-* Mounl ri/hitncy [umbcr Co.-------. I

Alutuql l oulding, [umbcr Co.-----.-- |

-P-

Pqcific Ccmcnt & Aggregates.--....-46

Pociffc Fir Soles------.............--...-.--.*

Pqcific Hordwood Solci Co....--..- '

Pqciffc Lumbcr Co., Thc------------..-.-- '

Pqciftc Lunber Deqlcrt Supply-.-.---- i

Pociffc Wire Produclr Co..-..----.... *

Pocific Wood Produclr.....-.-..--....-*

Podulo Lumbcr Co., E. A.---.-..--...44

Poronounl Pole Conrt. Co.-----..- t

Poul Bunyon Lumber Co.-.-..,-----..-.- |

Perle:s Lumber Co,.---.......--------*

Piercc Co., Al-.----....--....--..-..-.-..-*

Penbcrlhy Iumber Co,........-...-.....-.,11

Philios Bro:. lumber Co...--------.*

Phippr Co., The.---.---..-.----.--..----------- r

Pickering Lumber Cory.------------.--.--17

Popc & Tolbot, Inc.....---...----.----..- r

Tropicol & Wctern Lumber Co.----20

Twin.City Lunbor Co.-..--.-,----------31

Twin Horbors Iumber Co..---....---.13

-u- U, S. Plywood Corp.---..-...-.-.....-.- r

Union lunbcr Co.................--.-----27,i..'.

Uniled Lunber Co.----.----------.---------.30

Wqrren Soulhwctl, Inc,.-....-.-----.-- 1 ,

-w_ ; ;

Wellt Custom Millwork-..---.-.-------..

Wendlins-Nolhon Co.-------..--...-...----18

W€ri Coort fumbermen'r Arrn.---- *

We.l Coo3t Screen Co.--.-....--.-........37

Wett Coost Timbcr Productr--....--.---22

Weslern Door & Sorh Co...,-...----.47

\y'/erlern Dry Kiln..---------,.-.-..-.---...-

-R-

Red Cedqr Shingle Bureou--.--.-.-.-- t

Ricci & Krurc Lunbq Co..-.--------- r

Rorenberry-Bullcr Lbr. Solor..--------

Roundr l-umber Co...-----.....-..--------.15

Roy For$t Product! Co..-.-.-...-.--.-- t

-s- S & S Lumber Co..-,-.-.-.-.....-..-----*

Sonfod-tussicr, I nc.------....-..-.--.-.----40

Sontd Fc Lumbcr, lnc...-.------..----.. *

Soority Point Mfg, Co.....-.-.-..----*

Shivoly, Alon A..--------------.---.-.------,13

Sicrro Lumb€r & Plyvood....--------28

Sierrq Rcdwod Co,-,-------...-.-----.--39

Sifbcrnogcl, Inc., Goorsc J....-.--.25

!immonr Hqrdwood Lirmber-.-...-..--- t

Werlcrn torest Produ<fr Co..---...- ; Wclorn Foreil P.oducts of S. F.--..43 |

Weitqrn Lumber Co..-..--.,....-...------28

Western Mill & Lumber Co.--...-.-.---41 ,'

Weslern Pine Arrociofion..---..-...- t

W. H. Winfrs------.-.....-..-...----------

Winton lunbcr Solcr Co...........- *

Wodsidc Iumbqr Co,...-.-.-.........-,10

-z- Ziel & Co., Inc.------.-...-.-----..-..-..-.

Dwelling lJnits Construction for October

The upswing in Western light constructiotr cot.ttiuued strorrg with October's totals shor,r'ing gains ov.er a year agc, of $56 nrillion in total light construction and $5O nrillion in drvelling units. Following the trend of recent months, the picturc in dwelling-unit construction is lrlrglrtel tlran [or total light construction.

-l-otal dwelling pcrnrits in October exceerled a year ago lty 17.8%; valuation to1;ped a ycar ago by 25.6/o. In total light construction, pernrits were up 9.5/o, valtation 16/o. l)welling permits totaling 22,195 in October, this year, compzrre to 19,065 a year ago, while valuation of $244,159,773 is up frorrr $194,288,500 in October 1957.

Thc continuing high levcl is fairly gencral throughout the Wcst, with the New Nlexico area hot. ll'otals t1-rere are nearll- of boom proportion. California, the major rnarket in thc West, continues ahead of a year ago. Its Octobet total of dn'elling-unit construction (inclucling cities not listed in compilation below) was 15,593 at F167,291,270 valuation, conrpared ro 13,773 at $140,559,139 ir.r October 1957.

The

Los Angeles

25 Leading Construction Jurisdictions of the WestOctober, 1958

Los Angeles Countyr'

San Diego

Seattle

Sacramento County't'

Denver

Maricopa County, Arizona*

San Jose

San Diego County'r

King County, Wash.':'

Portland, Oregon

Albtrquerque, New Mexico

Sacramento

San Bernardino County{'

Honolulu, Hawaii

Long Beach

Anaheim

Pima County, Arizonat'

Oakland

San Francisco

Multnomah County, Oregont'

Riverside County'F

Vancouver. B. C.

Ventura County, Calif.'r'

San Mateo County*

TOTAL

':'Unincorporated only; does

4 8

Christmas is the time when realization is clearer than ever thatwe could not accomplish the planned results of our Service program without the Support of Customers, N,lills, Suppliers and Friends.

As we rnove toward our sixth decade of Continuous Service. Maythe Warm Glow of the Holiday Season Continue on into a Most Prosperous 1959 for You All. We are appreciative because it is Your Sup-

port that has made our Steady Growth possible.

in Soufhern Colifornicr

Son Diego CountY- lmperiol County-Boio Colifornicr

IMPORfED ond DOMESTIC HARDWOOD ond PANEIING for EVERY PURPOSE

Pocific Coost Soffwood - Wcrll Poneling - Speciohy ltems

NBitfDA illeetings Weigh Distribution Evils

-\ recorcl-breaking atterrclance of 537 persolls participaterl irr the seventh arrrrual convention of the National Building' Nlaterial Distribrrtors Association helcl in Chicago on Nt.rvenrber 10, 11. 12. The spectacrrlar 3.5ty', increase in attenrl:rnce ()ver tlre 1957 conr-ention u'as notecl b1. Presiclent T.,l Dorrghertr', u'1'ro attributecl the largest attenclance r,if an,r' NBIIDA conventic.rrr to the increzrserl ootimisnr of tlrc lvholesale rlistribrrtor in liis business rlrrring tlre forthconring oeriorl.

- Itecord :rtten(lirnce :rlso occurrecl :rt conrmittee r-neetings arrrl business sessions, rr hich resrrltecl iu a mrrch gre:rter recognitior.r of the problems confrontirrg the n'holesale distributor in the inrnrediate future.

At the brrsiness meeting helcl on Novernber 10. S. Il \ian Kirk, general nranager of NIJtrIDA, reportecl that 40 rreu' menrbers hacl been acceptecl in 195,3 ancl tliat it u'as hopecl sttfficiertt ad<litional applications n'oulcl be received at the annual conveltior.r to prlt NBNII)A menrbership over the 500-l'arelrorrse rrrark.

Van Kirk further stated that total sales of NBMDA members in 1958 would amount to over $800 million, which, in his opinion, clearly demonstrated the economic necessity of the wholesale distributor in the orderly distribution of building materials.

Officers arrrl clirectors electecl for 1959 rvere Don Knecht of Brrilcling trfaterial Distributors, Rapid City, S. D.-Presiclent; NI. C. Blackstock of Ltunber Srrpply & \\-arel-rouse Co.. Scattle. \\:ash.-Vice President, and James L. Nlills of Anroskeag Brrildirrg Prodncts, Inc. :rt X{arrchester, N. H. -Treasttrer. ])irectors choserr for three years include Ra1'nrond li. Hale,v. -Jr., Halel' \\'holesale Co.. Inc., Santa Barbara, Calif. Tlie entire program on Tuesclal', Novernber ll, u,as <levoterl to "'l-he Neu' Look" in wholesaling ancl includerl a parrel cliscrrssiorr. An a{ternoorr pzrnei w:rs on"'l'he Neu' Look in \\Iholesaling." Culminating the "\Iarrufactrrrers Da,r-" session, the NIINII)A Trade ltelations conrnrittee proposecl the follou'ing resolrrtior.rs for acloptiorr b1- the N li Nl D.\ rrrernbershil, : "IJe It ltesolved that NIINIDA zirrcl its menrbers, har-irrg in mind the e-rpancling number of colors ancl tvpes of asphalt shingles :rrrcl the irrcreasinglr- grar.e u,arehousing problenrs c:iusecl u'hrilesalers ancl clealcrs in handling the grou-ing variety- of such proclucts. ellcorlrage anct promote in everv l)roper way a simplificatiorr of the excessir-el1' broarl line, arrrl colors and types, of asphalt shingles that are being nr anrr{acture<l.

"Be It Further Ilesolved that NLIIiI).\ anrl its nrenrbers express tl-reir appreciation to those manufactrrrers that ha.''c forthrightll' state(l tl.reir sales policies rlefinirrg the role of rvholesalers in the clistribrrtion of their uro<lrrcts and lr.h<r

liave publisherl complete lists of the wholesalers they have recognizecl :rs such anclf or are selling as u'holesalers, autl enc()rlrirge :rrrcl persuade in every prol)er u'ay othcr lnanrlfactrtrers to take sinrilar action.

"Ile It Further Resolvecl that NBllI)A :rrrtl its nrembers. being ever minclfrrl of the trarlitional role of u'holesalers irr the clistribrrtion of building nr:rterials arrcl yet a\vare of the ranll)ant trend towarcl recognition bv sonre malrrlfacturers of concerns as u'holesalers who are n()t performing a u'holesale f unctiorl, 11rge e:rch u.holesaler to ol)pose such l'risclassification in everv I)roper u'a1' arr<l be vigilant in taking aclr-atrt:rgc of every opportrrnity of nrakirrg such opposition knou'n to all sr.rppliers.

"lleIt l.-urther Resolve<l by NI]rVD.'\ and its menrbers that the suppliers of asphalt roolirg prodrrcts be commended ort tl'reir inclividrral efforts to clate tou.ards clefirrirrg the role of wholesalers in tire distribution of -*uch rrroclrrcts an<1 that e:rch nrember handling such proclrrcts be rrrgerl to take appropriate steps to c(x)perate withits supplier or srrltpliers in rr-raking sr-rch efforts successfrrl.

"Be It Further I{esolve<l tliat N}JIII);\ and its nrernber-* rrrge suppiiers, in every proper wa)', to incliviclualll- consicler and clevelop r,vays arrcl means of

( a) I,Iaking sl'rillments to u'holesaler or <1ealer n'arehouses ancl not to jobsites :

(b) Protecting r,r,holesalers :rg:rirrst price rlecline olt purchaserl stocks, an<1

( c ) lncreasing the rnitrimunr rveight of shiprnents to traditional ,ur,holesale clrrarrtities of full trrrckloacls arrd ftrll carl, rrLrls."

1'. J. Dotrghertl-, in relinrluishing his office as president of NllNll)A to I)on Knecht, stated that tu'o major objectives of NlrtN'l DA in 1959 should be (1) contirruecl ernphasis on the uational nranufactrrrer publicizing a list of his rvholesale clistribrltors, ancl 121 the rlelelopnreut of distribrrtor

policy committees by the national manufacturer in order to secure better liaison and communications between these tlvo segments of the industry.

He said that distribution cannot rise above the practitioners including the manufacturers who participate. Thus the present distribution system can be improved by better performance on the part of all elements in the distribution chain.

Mr. Dougherty also stated that 80o/o of NBMDA member sales were to the retail lumber dealer and that, in his opinion, the traditional method of distribution would survive only as long as the wholesale distributor and the retail dealer proved of economic value to the manufacturer.

On Wednesday morning, November 12, ant optional meeting for memb,ers was held on "Idea Trading" at which top distributors discussed various methods of Merchandising, Sales Promotion, Advertising, and Warehousing.

, Don Knecht, in taking over as the new president of NB\4_DA, stated that increased emphasis would be placed in 1959 on developing local area diitributor meetingi-the possible development of a Canadian Chapter in NBMDAincreased recognition of the wholesale distributor at both the manufacturer and dealer level-and increased recogni- tion as to the services performed by the wholesale iistributor.

Wesf Coosf, Soufhwest Distributors Hold Stimuloting L. A. Session

wind up with l0% profit, it is necessary to aim f.or 20/o profit before taxes.

The complete program, which started at 10 the following:

Welcome-R. E. Freeman, So-Cal Building Los Angeles.

a.m., included Materials Co.,

"What is NBMDA?"-S. M. Van Kirk, general manager, National Building Material Distributors Assn., Chicago.

"Do Building Material Distributors Need a National As. sociation?"-Don Knecht, Building Material Distributors, Rapid City, S. D.

"The Wholesale Distributor-Survival e1 guisids?"Panel Discussion. Moderator: W. G. Grieve, Building Mate-

One of the highlights of the NBMDA year was the recent second West Coast Conference of Building Material Distributors, held at the Ambassador hotel in Los Angeles, September 9. There was an excellent turnout, and a stimulating program was not only planned by NBMDA Treasurer R. E. "Dick" Freeman, of So-Cal Building Materials Co., but also genuinely and whole-heartedly participated in by the excellent attendance.

The Question-and-Answer period dealt almost entir.ely with ethical practices and legitimate channels of distribution, conflicting relationships of manufacturer and contractor, and encouragement of the retail lumber dealer as the proper outlet for building materials.

One of the most interesting talks was that by Paul R. Hollenbeck of Profit Planning Research, Inc., Burbank, who said the wholesaler must establish sound pricing. The price of every item sold, he pointed out, must be "Direct cost plus fndirect cost, plus Profit." IJnless prices are soundly figured, he said, the tendency is for them to go down, and many retailers have followed this tendency until they have lost 857o of their profit.

Hollenbeck said figuring an "average overhead" is a fiction and warned the distributors not to set prices for the retailer because it steals from him his abilitv to use his own yardstick to set a sound price. Emphasizing what many other industry leaders are now pointing out, Hollenbeck said prices must be set on a basis of return on investment, rather than on sales. His slide pictures illustrated that to

rial Dist., Stockton, Calif. ; Panelists : Don Knecht; C. J. Mclver, Structural Materials Co., Montebello, Calif.; R. S. Eclmonston, Diamond W. Supply Co., Los Angeles, Calif.

"Dynamics of Selling"-Paul R. Hollenbeck, Profit Planning Research, Inc., Burbank, Calif.

Closing Remarks-President T. J. Dougherty, Ohio Valley Supply, Inc., Cincinnati, Ohio.

Those attending the Conference included:

Northern California

J. W. Welsh, C. P. E. Bresee Joe Rice

Welsh & Bresee Rice Supply, Inc.

Oakland, Calif. San Rafael. Calif.

W. G. Grieve Duncan Pell Building Material Distributors Davis Hardwood Co. Stockton, Calif. San Francisco, Calif.

Southern California

Raymond R. Haley, Jr. Fred Losch

Haley Wholesale Co. E. J. Stanton & Son

Santa Barbara, Calif. Los Angeles, Calif.

Charles J. Mclver Charles G. H:rrdy

Structural Materials Co. Charles G. Hardy, Inc. Montebello, Calif. Paramount, Calif.

Howard E. Scott C. H. Gleason

Scott Lumber & Shingle Co. Trim Products

Compton, Calif. Van Nuys, Calif.

Dave Glesby Richard E. Freeman

Glesby Building Material Co. So-Cal Bldg. Mtls. Co. Van Nuys, Calif. Los Angeles, Calif.

John L. Gerich W. O. Christian

Modern Materials Co. The Christian Co.

Los Angeles, Calif. Los Angeles, Calif.

Ted Cranford Russ Edmonston

Cranford Wholesale Co. Diamond W Surpply Co.

Colton, Calif. Los Angeles, Calif.

Fred S. Thomson, J. S. Sowers John D. Scouller

Inland Lurnber Co. So-Cal Bldg. Mtls. Co.

Bloomington, Calif. Los Angeles, Calif.

Paul K. Sink

Mason Supplies, Inc.

Los Angeles, Calif. Arizona

John

Phoenix,

Howard L. Haskin Haskin Distributing Corp. Tucson, Ariz.

rrey

Fir plywood is still on the upswing. Dealer sales are up for the tenth consecutive year. Good times, bad times or just in between dealers who push plywood can always count on steady volume, fast turnover and predictable profits.

The reqson is cleqr. No other material gives you such a broad range of customers and prospectsbuilders, industrials, do-it-yourselfers. And no other material gives you such solid sales backing-national advertising, field promotion, publicity and merchandising aids.

The key to plywood profirs is on odequote invenlory. Make sure it's big enough-with a balanced selection of types, grades and sizes-to supply all yout customers' requirements.

FitfUzr rood.

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I 959 l{odol PromolioF Williom Block ( lefr), prarldcnt of WRCIA, ond Arthur L Elltworth, !6Clqrymqnogcr, with "Build fqlorting Bcouty" bumper ririp3 tp"ciolly dcaigned for 1959 modcl3 cor promofion.

Lqtert A!iociqtion glnnick is ovoi lobl. fron WRCIA, 1,1'03 Whilc-HcnryStuort Bldg,,Saltlc I

WRCLAnnuol llops Hefty

Cedor Promotion in | 959

The Western Cedar industry faces 1959 with plans for aggressive sales promotion and a comprehensive research program which will prove of service to lumber dealers, architects and builders across the United States and Canada.

These facts were highlighted at the recent fourth annual meeting of the Western Red Cedar Lumber Association, at Qualicum Beach, B.C., on Vancouver Island in the heart of one of the important cedar producing areas.

Keynote of the two-day meeting was set by the principal speaker, Dr. C. D. Orchard, chief forester of British Columbia, who retired this month after many years' long service in the forest products industry. Dr. Orchard urged association members to engage in educational programs among architects, builders and dealers in the use of Western Cedar.

"The future of the industry, in the years ahead, lies in promoting the inherent values of the product," Dr. Orchard said. "Western Cedar is a warm, low-cost wood product adaptable to many building uses. Continuing development of new uses of Western Cedar will expand its market."

Modern paint formulations developed by the paint manufacturing industry, which resist blistering, were reported on by the research committee. Association members reviewed and approved research projects on the superior paintability of Western Cedar. Research findings will be made available to architects, contractors and dealers in the building fields, the committee reported.

Industry research is centered around "factual comparisons of performance" of many siding materials, and market r€search based upon distribution of new housing starts. Promotion plans for 1959 will incorporate results of these studies, the Association committees reported.

fntensive promotion of Western Cedar in selected Canadian and U.S. markets will be an important part of the 1959 program, M.J. Butler of the E. C. Miller Cedar Lumber Co., Aberdeen, Washington, chairman of the Trade Promotion committee, reported. These activities will include field development, market by market, through clinics for architects and builders on specifying and applying Beveled Cedar Siding.

Association officers were re-elected fora second year's term. They are William Black, Seattle Cedar Lumber Mfg.

Add Your Voice to Indusfry's Affoirs

SURVEY OF BUSINESS CONDITIONS End of Third Gluorter| 958 COMPOSITE REPORT

QUARTERLY DATA

Compared with the Second Quarter (6/30/58) of 1958:

VOLUME: Average 10.2o/o increase

l0/o report volume is the same

20/o report volume is l2/o down

70/o report volume is 17.9/o up

INVENTORY: Average 1.8/o increase

l7/o report inventory is the same

30/o repofi inventory is 15.6/o down

53/o report inventory is 8.3/o rp

NET PROFITS: Average 4.3/o increase

2O/o rcport net profits are the same

I7/o rcport net profits are l5/o down

60/o rcport net profits are ll.2/o up

ANNUALDATA

Compared with the first nine (9) months (9/30/57) of 1957 :

VOLUME: Average 7.8/o increase

40/o repoft volume is 9.9/o down

60/o report volume is 19.5/o up

INVENTORY : Average S.S/eincrease

7/o rcport inventory is the same

30/o report inventory is 8.7/o down

63/o report inventory is 12.3/o up

NET PROFITS: Average 4.3o/o increase

14/o report net profits are the same

29/o report net profits are 13.2/o down

57/o rcport net profits are 14.2/o up

AVERAGE AGE of ACCOUNTS RECEMBLES at end of:

Co., president; Gordon Douglas, Powell River Forest Products Ltd., New Westminster, B.C., vice-president; John McCrory, Seattle Cedar Lumber Mfg. Co., treasurer, and Arthur L Ellsworth, Seattle, secretary-manager.

Norman Carlson, Weyerhaeuser Timber Co., Snoqualmie Falls, Wash., was named chairman of the 1959 Field Promotion committee.

Members of the 1959 trade promotion committee include M. J. Butler, chairman, and EarlArthur, Weyerhaeuser Sales Company; Ed McGowan of MacMillan & Bloedel Limited, Vancouver, B.C.; Mike Jennings, James Gray, Charles Fagan, Fred Ridley, Joe lIaas, John McCrory and Norman Carlson.

RmPoorTnucK vDTLTvERY SrRvlcE

Serving, lhe Dealer Trade }nly throu6hou* lrlorihern Calif

Club I l7 Nomes Committee

Itir.ersidc County Ifoo-Hoo Chtb 117 has liste<l its 1958-59 XIerrbership con'rnrittee as l)on f)e.\rnron<1, chairm:rn; I)ave BeaLrchaine, -[ack l,-arles, l1arley ]Jart,lirank Hasey, I{oy Henr,r', Stu:rrt Jones, llay Lizotte and Jerrv \\'estphal. Al lJeals. theRialto dealer. is heading up the club's Project conrnrittee this ternr ar.rci the busl'clrrb rvill come rrp u'ith sonrethirg g6sd (it alu.a.vs cloes !)

INTAI{D TUMBIR COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME -BRAND BUILDING MATERIALS

On hand for the loading ofa giant redwood log on a Southern Pacific railcar for shipment from Eureka. Calif.. across the U. S. to the National Retail Lumber Dealers Assn. Exposition in Chicago late last month were Arcata Redwood Company Officials (left to right) T. A. Deal, Jr., assistant salesmanager; Howard A. Libbey, president, and George E. Knab, salesmanager. (Young Tad Deal is the son of the Long-Bell Lumber executive, and grandson of the beloved veteran Kansas and Wyoming dealer, Joe Deal.) This 37-ton log, taken from a l,2OO-year-old tree, was transported from the Redwood Region by SP and NWP R.R. and displayed for the thousands of dealers visiting the giant Exposition. Its final destination is New Ffaven, Conn., where it will be on permanent display at the National Wholesalers Company. (-Southern Pacific photo.)

Main Office: COLTONTRinity 7-2001

Branch Offices: LOS ANGELES - Plymouth 7-3473 SAN DIEGOBElmont 2-8694 Distribution

ilr0ttsltt 0itr Hexlrerg Lrrrrrlrer Scrles CATIFORNIA SUGAR PINE . PONDEROSA White Fit - D"ugffinse Cedor 232 NORTH IAKE AVE.-PASADENA, CATIFORNIA RYqn l-6386 ,/ SYcnmore 5-2204

PINE Direci Rqil Truck-&-Trqiler Shipmenfs

Progress Report On Lumber Pockoging By Signode

Signode Steel Straplting Conrpany, Chicago, Illinois, has srrccessfrrlly contplete<1 fre1cl engineering assignnteltts on packaging lunrber at the follou,ing lunrber mills : Kaibab Lumber Company, FlagstalT ancl l,-redonia, Arizola. IJasecl on 2 feet high bv four feet r.r'icle packages, n-rethorls u'ere rvorked out for loading clouble-clcior cars either for l'r:rncl nnlcrarling,rl' for mecl-ranical unloading. l-oacling was b1' the Fou'ler Loacler 1\'Iodel DD-33.

I,Ir. I-ee Kutch of Kaibab Lumber has u.ritten as follolvs: "\\'e are loading a 40 feet double-door car in appro.rinrately ll tct 2l-rours u'ith a Fou,ler Loader anc'l .rn'e l"rope to better this tinre as lve go along. \\'e feel that this metl'rod u'ill clefinitely be :r money-saver for us. C)ur customers :rre nrost entl.rrrsiastic about the s1'rilrnrents they have receir-ecl. IJv offcrirrg package<l lurrrber io tlrerrr u'e expect t,, see a,ltl. cicled increase in onr sales."

R. F. Learned and Sons, Natchez, Nlississippi. Ilethocls of lcradirrg rlouble-door cars u'ith 3{' wicle by 25', high packages using the Fou'ler I-oader Ilocle1 DI)-33 rvere rvorkerl out primarily to rerluce loacling cost, rather than for mechanical trnloaclirrg.

Ntr. H. Il. Peabody, presiclent, has u'ritten as follows: "We are very pleased with the operatiorr anrl krrou' that it is savillg lts ntolley. The simple fact is that rvhere \\'e \\.ere rrsing four men to loarl tu,o cars a day, we are now using two melr to load t\\'o cars a dat'ar-rd have tir-r-re left over for otl-rer jobs."

feet_ w'icle by 2 leet high, u'ith cleats across the top of thc package uncler the straps, but no stickers or dividers rvithin the package. It is easy to irssemble an<l can be loacled irr either single or rlorrble-cloor cars. lt arrives in very goocl condition rvithorrt criring, alcl yet rloes uot need a liress to nrake it tight, as sonre o{ the largest size packages seenr tcr rerluire. It can be loaded ancl unloaclecl in dorrble cloor c:rrs using either conventional fork truck alcl roller methorls or u'ith the l,-orn'1er I-riader, although loads in single <1oor cars probably require sorne sort of :r boor-n loader such as the Iiou'ler I-oader Xloclel SD-22.

Anacon^da- Company, I3onner, trIontana. Tl.rev are using .1 focrt by 2 foot packages an<l tl.re For,r'ler I.oacler tlcxlel l)I)-33, u'ith rrethods sir.nilar to those .ivorked out at Kaibab. Although tl.r.e assignnrent has been conrpletecl, they are go- ing-to go ahea(l u'itl.r arr experimental program on Z t6ot h,t' 2 f oot packages sirnilar to those at Soirtl-rwest.

As a result of these Signocle Iield engirreering assign-

Southwest Lumber Mills, Irhoelix. ,\rizona. \\ at their lilagstafT mill ancl rleveloperl a package

t:,, God made the world. But He does not make your world. iHe provides the raw materials, and out of them every man i€etects what he wants and builds an individual world for $irnself. The fool looks upon the material, selects a few :plates of ham and eggs, a few suits of clothes, a few dollar i,.bills (or perhaps millions, in which case he considers himt A,^r - --\ ^-r :- ^-rl^!^j ,TrL^ ---:-^ *^- L..:l,l^ Sblf a great success) and is satisfied. The wise man builds :.his world out of wonderful opportunities, thrilling experi'!1ces, romance, adventure, friendships, and miracles. Nothing wonderful ever happens in the life of the ham-and-egg

"Life is short," wrote Emerson, "but there is always time r courtesy."

*:F:F

A trip to the beaches is bound to remind a person of what ' Will Rogers once said: "I never expected to live to see the i,,day when girls would get sunburned in the places where .j' ,they do now." {.t6*

l Jimmy Byrnes remarked long years ago that "Russians " are people you just can't do business with." They haven't 'changed a bit, Jimmy, not a single bit. Read the news and , see.

': : Overeating and overdrinking are both evidences of weak Li,.character. A man should keep his brains above his belt, and l1:'if he isn't man enough to do that, he should neither eat nor drink. * * rF

It has been wisely remarked that the average girl prefers -, beauty to brains, knowing that the average man can see i!:.r-nuch better than he can think.

No man should be afraid to think, because he knows that nobody ever gets warts on the brain.

Brains, vigor, personality, and honesty make a strong foursome on the links of life.

:F !F !F

A cheerful salesman says that if you build a better mousetrap than the others, the world might, as the old story goes, beat a path to your door; but not to buy that better mousetrap. It would be beaten by cheese salesmen trying to sell you bait.

Cicero, the Roman, was a mighty benevolent philosopher, as well as one of the greatest orators of ancient history. He said: "They who say we should love our fellow citizens and not foreigners, destroy the universal brotherhood of mankind, and without it benevolence and justice would perish forever."

George Washington's father was married twice, had four children by his first marriage and six by his secdnd, and George was thefirst child of the second marriage. The great Daniel Webster was also one of a second family, the second child of that second family. But Ben Franklin's mother and'father had seventeen children, of which he was the fifteenth. Ilere, as often, history teaches that'you can never tell where genius will appear, the other sixteen brothers and sisters of Ben being ordinary humans, while he, the fifteenth child of his parents, was loaded with that intangible thing called genius. His mother gave birth to fourteen run-of-the-mill brats before this great man came along'

"There is just one crop that poor land will grow successfully," said a small-town South Carolina banker, "and that is poor people."

The jails of the nation are fflled these days with youngsters; and mostly by kids whose parents neglected to spank them on time.

Men who glory in their work in the contest for greater heights of human endeavor, are the world's inspiration and its hoPe'

The human body is a temple in which dwells a spark of that intelligence that men call God.

Of course it does not always happen in this vale of tears that good intent and tireless industry reap a rich reward. Too many men mistake ambition for ability---a longing for success for the power to achieve it. ***

The right sort of ambition builds quality. Webster said that he attributed much of his oratorical success to the fact

Wholesole lumber since 1957

rWTT HARBORS 1UMBER COMPAilY

that he had to match the prowess of a lawyer named Jeremiah Mason. Yet the name of Mason is lost in obscuritv. while that of Webster is immortal.

Prof. Wm. Graham a;*"". ol t.t", wrote these wise words: "Wealth comes only from production, and all that the wrangling grabbers, loafers, and jobbers get to deal with, comes from somebody's toil and sacrifice. Who, then, is he who provides it all ? The Forgotten Man, delving away in patient industry, supporting his family, paying his taxes, casting his vote, supporting church and school. And he is the only one for whom there is no provision made in the great scramble and the big divide. Such is the Forgotten Man. He works, he votes, generally he prays-but he always pays. All the burdens fall on him or on her; for the Forgotten Man is not seldom a woman." And, by the way, the term "The Forgotten Man," used with no quotation marks by so many, was created back in 1883 by Prof. Sumner.

It has been well said that no man is ever truly great, who is not humble. Without humility, a man's other attributes would be of lesser value. Vanity and egotism can find no place where humility lives. Probably the greatest reason why most of the leading world thinkers have listed Lincoln as one of the earth's all-time great, was because he was the most humble of men.

"In politics," said William Allen White (the wise sage of Emporia), "It is remarkable what you can do with a hundred dollars if you spend it yourself, and how little you can do with it if you let someone else spend it."

And juvenile wisdom ,"tt ,r"* ,l-,u ,rO. of a small boy who bought something at a store, and turned away leaving his change on the counter. When the clerk called to him to come get his change, he answered: "Aw, keep it. ROUND MONEY don't buy nothing any more."

Milr Cook Reloins Peerless

14ilt Cook. fortnerlr- u'ith 13a1'l{er1t'oorl ;rn<l I'eerless f-unrbcr Co.. is birck n'itl.r (lran Gcisert at the lattcr u'l.rolcsale llrrn after:L bricf venturc outsirlc thc irrrlrrstrr-. I-Ie rePlact's lirerl l'errrbert()11, u'lro i-s rrou' rler-,,tirrg frrll tinre t. his C:Lstro Valler- ret:ril -r'zrr<1.

More than 21/o of 1957 U.S. highway deaths occurred on Saturdays.

Retoil lumber yords oll over the U,5. qnd Conodo qre using lhe Bennelt 2-Woy Ponel 5ow to give quick, qccuroie, (ul-to-size seryi(Fqt q prof it.

a ACCURACY<II (vts dre aonsislenlly squore. Vedi<ol ond horizonlol scoles ore olloched for selective (uls,

a SAFEIY-mochine is foolproof. Completely rofe for unskilled help.

R|PS OR CROSS CUTS withoul removing ponel from nochine.

ONEMANOPERATION_ one mon con aross cul ot rip o 4'x | 2'ponel quicker thon fwo men aqn on o toble 5ow.

Alf Abocrrd o . qnd "Buy q Boqrd" qt (Chorliel White's Do-lt-Yourself Depot

It's the VERY Lqtest Thing In Retoil Lumberyqrds

Iorge poinl runs full length of 'lickel room" islonds corry lool, ond 99c "Grob-bos " disploys

'fhe r'r.aiting r()oln ofthe "friendl,r"'Sorrthcrn l':rcilic's .\lanrerla clepot n'oul<l be ab<.rrrt the last place r.orr'<l look i<-,r a clr.r it-r-t-,rrrsclf lrrrrrber oPcr;Ltiott, bttt th:rt's jtrst n'here the "islarrrl {oll<" of .\larnecla arc flockirrq to fill their homeirnlrrovcrrrent rrce ds. \'icp, \\-hite's I )o-It-Yorrrself Special rva.s the linal local t() nln the rtrsty olrl S. I'. tracks lcacling irrto thc .\larrrcrlrL clelrot . its arrival tinre, ;\ugust l, 1958. Actrr:Llly, Ch:r11ie \\-hite. fornrer \\'hitc l),rotlicrs r.icepresirlcnt, use<l reiLl inragirr:ition (orre ofthc prirrcipal ingredicrrts of srrccess, of cottrsc) rvherr he chose thc location for lris l>usirtr:ss to l;c. Charlie. a lorrg-tinre resiclctrt of r\1a rnerlir Islarrrl, lrarl bcerr se:Lrclring for a goorl brrsint'ss loca tit-,n for sorrrc timr,. llut r\lanrccla. like so lllalrv of tlre olrler Ila-r'-:Lrca cottrtnrtttities, ltas prtt jrrst aborrt t'r'ciy srluarc fo,rt of propertl. to u'orli for lrottsittg attcl rlon-trton'tt stores :Lnr1 ;r tlr-r-it-,r'ortrsclf t,Pct'lti, rtt re,lrrire: ;r lotof rootri ;ut<l l)l('nt,\- oi fr-ce o1l'str-eet 1r:rrkirrg sl)acc s() cust()lncrs car) <1rive riglrt up to tlrc stt-rrc.

Clrarlie bcgarr to get a little rliscourage rl aftt'r a prt:lirnirr:Lrv clou rrton'rr sc:rrch. brrt hc lrrrally struck golrl orrc rlay :rt tlier ct,rttcr c.rf l':Lrk atrrl l,incolrr stricts (prat:tic:rl11- irr thi' t't'rrtcr o[ <lolvrrton n -\larue cla ). rvhcrr S. P.'s :rrchaic tu'c-rtorrc brorvtt, ab:rtt<1onetl rle lrot c:rrteht lris er-e.

(lharlir stoPlrt'<l his crir, e'ot out, Pccrt'rl throrrglr the rlrrstv rvirrrlon's:rttcl rc:rlizerl lrt"cl forutrl it. I'lerttv of roonr for a goocl-sizt'tl sltou roonr b,r' cotnbirtilrg tlrc ,t,,iti"g rr rr rrr iul(l licket roorn. arrtl tlrc clevaterl freight roonr n'ith lo:rrlirrg <locl< n':rs nra<lt' tt.r or<lcr for n'arehorrsittg, <leliverics :rntl shionr cn ts.

Il'Lrrtlrrrnrorc. the ottce-l>ttsv tcrtrrittal lrlr<l nl()r(' tharr

DS 1UMBER COilPANY ooD co.

f,lV 6]@uo4ik Sto,,ttf aa

Bf le Saaaa

Age nof guoronleed-Some I hqve told for 20 yeors-Some Less

He Needed Light

' The policeman, strolling along his beat one night, came upon a good-lookiirg but very drunk young man in eveging , clothes who was down on his knees searching laboriously for 'something in the gutter, just under a street lamp.

"Friend, if you'll tell me what you're looking for, maybe ' I can help you find it," said the cop.

The drunk was not enthusiastic or thankful.

"f'm looking for my watsch, thash what,",he said.

(Continued from Preceding Page) enough off-street parking space.

Charlie backed away and took a long look at the prewar (World War I, that is) architecture again.

"Might just be off-beat enough to be a drawing card in its own right," he mused.

That decided it. He negotiated a lease for the property and moved in with all of the merchandising ideas he could summon from his impressive background and years of experience in the softwood and hardwood lumber business.

"Well, show me where you lost your watch," said the officer.

"f losht it over there," said the drunk-pointing down the street.

"But," said the mystified officer, "if you lost it over there, why don't you look for it over there?"

"Because, you poor sap," replied the drunk, "the light's much better over here."

MR. DEA:,LEN,: For YOU in 1959Biggesr slocks this sideof The Rockies lo drow on qs nedd o Hardwoods Softwoods Plywoods Marlite Masonite Upson Canec o 255 SECOND STREET Ooklond 7, Colifornio srnIB[[ I.UilBEN G || M PIIIY i Telephonc collcct FOR BUIIDING NEEDS _ STRABIE TEADS 0ur 53 Years' Experience Gounts for YOU in Better Service

with distinction during WWII as a Navy lieutenant in the South Pacific ca ign. He began his lumber career in 1936 )outn raclnc campargn. .trle Degan nrs lurr when he joined the White family in the operation of the oioneer wholesale hardwood distributine and merchandisine pioneer distributing merchandising firm of White Brothers.

During his 22 years with the firm, Charlie served in various managerial capacities in addition to becoming an expert on the kiln drying of hardwoods. He was vice-president of the firm and in charge of WYBRO's kilns and large Oakland yard when he resigned to start the "Depot."

In addition to his long association with lumber, Charlie has been an active joiner and leader in his community. He is a member of the East Oakland Rotary Club (having served as president during 1952-53), a member of the Elks, a director of the Encinal Yacht Club, a past president of the Pacific Coast Hardwood Distributors Assn. (1955), a member of the Northern California Dry Kiln Club, a member of the Boy Scouts executive board, and a senior warden of Christ .Episcopal church in Alameda.

Charlie and hip wife, Maude, have two sons and two daughters-one son in the Navy and one daughter who has just made him a grandfather for the first time. And between times, when he's not busy with his various civic and busirTess affiliations and the "Depot" (open seven days a week), Charlie grows prizewinning orchids as a hobby.

Welcome aboard. Mr. New Retailer ! \Me're certain that you'll go far (and on time, too !) without ever leaving the "station.tt

University of Redlands, at Redlands, Calif., received CFApof a $400,000 loan to build a dormitory for 96 students. Ofhoped construction could be completed by August 1959. Manager Charles .O. Pierpoint; Project No. 4-CH.r61 (D).

M!NRY HNISTMAS

Best wishes from Lew Godard and Al Bell (alias"Mr. Hobbs & Mr.Wall")

and alt the folks at . ..

HOBBS TUAll 1UMBER CO.

MATERIATS HANDTING EASED WITH NEW IECO-DESIGNED PORTABTE TOADING RAMP

Lumber dealers struggling to unload dimension stock, sheatl-ring and other lumber and building materials from railroad cars will find the new "typical" design for a portable loading ramp prepared by Timber Engineering Company, Washington, D.C., an.efficient and long-range economy tool for handling materials.

The portable ramp design developed by the engineering affiliate of the National Lumber Manufacturers Association lvas prepared from recommendations made by the National Retail Lumber Dealers Association's committee for materials handling.

Lumber dealers' yarcls accessible to railroad sidings have found the portable ramp substantially reduces the time recluired to unload lumber stocks from inside freight cars.

Designed primarily to make use of mechanical loaders, the ramp is scaled to provide maximum maneuverability for forklift equipment. Either three or four-wheel loaders can be used. When the ramp is completely assembled, it has an overall length of. 35' 9', a standard height of four feet, and is designed to witl-rstand a maximum total load of 15,000 pounds.

A ramp built recently by the Wister-Herberton Lumber Conrpany, Philadelphia, Pa., was revised slightly from the TECO design to allow for 20,000-pound load capacity. Since the ramp has been in use, Wister-Herberton reports that rail cars containing studs, plywood and sheathing have been unloaded in as little as 75 minutes. They expect to recoup their construction costs through more efficient l-randling in five months' use of the ramp.

Another ramp built by the W. F. Rosser Lumber Company, Arcanum, Ohio, was constructed in three days with their own forces. The cost of materials for the construction of tl-re ranlp ran in the neighborhood of $180, exclusive of labor.

Lumber and building supply dealers desiring of the TECO portable loading ramp can obtain qf the typical design, without charge, from Engineering Company, 1319 l8th Street, N.W., ington 6, D.C.

a copy Timber Wash-

Wham!

HIT YOUR PROSPEGTS WITH PAI{ELYTE'S ]IEW SETLING AIDS

Here's a hard-hitting sales campaign that'll help you get a larger share of the highly profitable laminated plastic market. It's Panelyte's big, new seliing kit-two full dozen of FREE materials that range all the way from stuffers to display stars.

In fact, you'll find this very complete campaign helps you sell eoerg important customer g roup, including fabricatbrs, builders, home owners and cabinet makers.

See for yourself how this big, free campaign can put more Panelyte orders on your books. Ask your Panelyte distributor for full details aird sample kits today. Or write panelyte, Dept. BS-1058, St. Regis Paper Company, 1b0 East 42nd Street, New York 17, N. Y.

Fi.nd gour nearest Panelgte ilistributor in the Yellow Pages. ( Looh uniler Plastics.)

CHANDLER LUMBER, VAN NUYS, STARTS SELF-SERVICE POLICY

The Chandler Lumber Co. has started a self-service operation in the Van Nuys retail yard at 7817 Van -Nuys Blvd. Stanley Brown, owner of theyard, described the policy to the local newspaper last month as, "Now they can buy a 2x4 piece of plywood as easily as a pound of sugar in the supermarket."

The yard's customers will select andcarry out their own building maierials without waiting for a clerk or an order man. "The customer is permitted to browse through the store, do his own selecting of items, and put them on a car as he goes," Dealer Brown said. Every piece of lumber will be priied and identified, he added, as it helps the customer pick out the specific material he needs. Specially designed carts are used to carry lumber from the bins to the customer's car.

"This self-service yard and store was built not only for the homeowner who 'does his own buildingand remodeling but also for the contractor," according to the dealer. The Chandler vard-is open until 9 p.m. " three nights a week, -until 4:30 p.m. Saturdays, and on Sundays from 9 a.m. to 2 p.m.

BENNETT z-WAY PANEL SAWS SOLD'

Recent installations of the popular Bennett 2-Way Panel Saw have been made at the Ashby Lumber Co., Berkeley,Calif.,and Jackson Lumber Sales, Hayward, Calif., which iust opened at 73 West Jaclison St. th.te th_e end of October, reports Wayne C. Ervine, Bennett 2-Way Panel Saw DealerService, Atascadero. Calif.

PLAINS YARD WRITTEN UP

Garden Grove. Calif.-The Plains Lumber Co. here was written up witha photo- graph in a recent issue of The Garden Grove News. which said theretail yard has been made headquaiters byadd-a-room do-it-yourselfers for lumber and accessories. It said ihe yard carries everything nee-ded for a complete rumpus room or familv room-

It Shouldn't Hoppen to Him!

' "Attached is all of the November 1 issue that we received in our P.O. box. We will greatly appreciate the courtesy if you will see to it that we get a replacement copy as promptly as convenient, as we really do miss not getting California Lumber Merchant each lst and 15th. Wish that it came more often."

Jcs. L. Holl Go. Moiitoining Ooklond Inventory of Poil Orford Cedqr

James L. Hall Co., specialists in Port Orford Cedar, has started something new in the company's 39-year historymaintaining a local inventory of Port Orford Cedar.

For years the company has been one of the leaders in the promotion and sale ofPort Orford Cedar-a wood known for its unique qualities such as freedom from splinters and pitch, and high natural rot resistance. James L. Hall Co. sells Port Orford Cedar for use in stadiums. and bleachers. having furnished it to such famous installations as the Rose Bowl, Stanford Stadium, California Stadium and many smaller jobs (county fairgrounds, high schools, publil parks, etc.). An estimated 3/4 million seats made of Port Orford Cedar have been supplied by the Hall Company.

With the growing demand for servicing less than truckload lots, James L. Hall Co. decided to establish a local stock for furnishing these smaller specified shipments that could not be handled on a direct mill basis. The inventorv is located in Oakland, California, and consists of all popular sizes and lengths. It is kept in the rough and may be run to standard patterns. Sales are handled through the James L. Hall Co. office in San Francisco.

FOR SA LE:

LUMBER YARD EQUIPMENT

l-Cut Ofi Sqw, I4,, De Wqlt

5 HP., Model GR-5 ond29 [in. Ft. Rollers

f-Pfqngl, Ysles 177

Completely Overhouled

| 5 HP. Botlom Heqd

30 HP. Top Heod

30'Bobbit Beorings

Four-knife, Round Heod

Also Cyclone ond Complete

Sqwdust Collection System

-Qhsyyelet Lumber Truck

Cob Over, l95l

Flql Bed with Rollers '

Heovy Duty Motor, Recently Overhquled

5165 Triggs Streef los Angeles 22, Colifornio

TELEPHONE: ANgelus 9-7425

For Beifer Service on lfie Pacifiic Coqsf

Phone Your Neorest H & IUI Office

Regionql

Soles Offices

Adoms lumber Compony Opens Modern Sqn Bernqrdino Yqrd

San Bernardino, Calif.-Opening of the new Adams Lumber Co. building and hardware store was announced Nov. 7. The retail yard was completely modernized to include refrigerated air conditioning. It is located at923 W. 13th St., one block north of the old yard which served Berdoo area customers for 30 years.

Visitors were welcomed to "come in and look around" at the company's new facilities during formal opening ceremonies Nov. 7-8, reported Owner Herbert C. Adams. The yard is managed by Davis F. Henley.

The new store is divided into departments and features a complete hardware store, serve-yourself lumber department, and building materials section. It has a home-planning and remodeling section and also a contractors area. Within the hardware section is a 2,000-ft. modern store stocked with

TWX: VN2299

builders' hardware, hand and power tools, and a variety of household and specialty items. The newest innovation at the Adams yard is the increasingly popular self-service shed like those reported in these columns installed in a few other Southern California retail yards. Theyard has its own railroad sour.

As pictirred in The San Bernardino Sun, the new Adams Lumber Co. occupies an island site on a triangular street frontage. It is an extraordinarily handsome, 2-story building, with landscaping set in the paved parking area in front.

Two Cqlif. Firms Join NHLA

The San Pasqual Lumber Co., South Pasadena, Calif., and Hardwood Sales, Inc., Long Beach, are among 33 firms applying for membership in the National Hardwood Lumber Assn. since its l.:!!Il:l:.:!5

(TeIl them Aou sau it in The California Lurnber Merchant)

STonley 3-1050; STote 5-8873 (Coll Toll Free from Son Diego ond Norionol ciry-zEnith 8873)

NEIAAANIREED

LUA'IBER COAAPANY

BRUSH INDUSTRIAT TUMBXR COMPAI{Y

October Construction Gontrocts Up

Sparked by large increases in housing and heavy engineering, coustruction contracts in October rose to a new record for tlre month, 27/o ahead of October 1957, F. W. Dodge Corporation announced.

Dodge Vice-President and Economist Dr. George Cline Smith reported the biggest increase over last year, in dollar terms, occurred in residential contracts. Tl-rese totaled $1,595,041,000 in October, up $430,000,000, or 37o/o above October 1957. Most of this dollar increase occurred in single-family homes, although the percentage increase in apartment building contracts was much greater.

"Emphasis on apartments has been steadily increasing for the past two years," Dr. Smith said. "In 1956, only l0/o oI all the units under contract were in apartments. In 1957, the proportion rose to l4/o, and in the first ten months of this year it reached 17/o.

Floor wifh q Future

Polished Ook in Sryle Sporlighr

Interior designers and homemakers are turning more and more to room planning such as illustrated here, wherein polished oak floors serve as a major decorative element. Floor covering, while distinctive, is subordinated. The trend coincides with a renaissance of interest in hardwood's striking natural beauty, which harmonizes with any room setting. Floors of oak, trade reports show, are used more extensively in homes today than all other types of flooring materials combined. It's not beauty alone, though, which has won oak such public favor. An equally important factor, builders say, is its stubborn resistance to wear. Fine oak foors installed in a home today will have a life span as long as that of the house itself.

Alun/te, Earil 7,rr@/?) loa/d Mt/,ntt Selal 4ez

OAK, BEECH, cnd MAPIE FLOORING Brodley Unit Wood Block Flooring Higgins lominqted Block Flooring Oqk Threshold ond Sill

Truck Body lumber ond Stokes Cedqr Closet Lining

Selling Humqn Hoppiness

Abe Lincoln said: "I like to see a man proud of the place in which he lives, and I like to see him live in it so that his place may be proud of him."

The planning, selling, and building of homes is simply trafficking in Human Happiness. And therefore a profession "dear to the gods."

The'world owes no man a living.

But every man owes the world a life.

And as he pays the world that life he owes, the world in return will pay him a living, and as much more as he pays for.

The man who devotes his life and talents to the planning

Stort Hoo-Hoo-Efte Group in Volley

With 20 members in attendance. a new Hoo-Hoo-Ette group was started December 3 at a meeting in the office of Roy Forest Products Co., Van Nuys, according to Anne Murray, founder of the organization. Representatives of some of the leading lumber, plywood and cabinet shops in the San Fernando Valley joined to form the new group.

Claire Lavine, Sierra Lumber & Plywood Co., was elected temporary president, to be assisted by Millicent Moore, Hoffman Cabinet Co.; Drew Samieoff, Commercial Wood Products Co., and Ethel Burnham, Worth Cabinet Co. Officers will be elected at the group's next scheduled meeting, January 7, when members will be initiated.

Miss Murray of the Roy Forest Products Co. was assisted in the formation of the Valleyclub by Ida Cunner, Marquart-Wolfe Lumber Co., immediate past-president of L. A. Hoo-Hoo-Ette ClubNo. 1; Bobbe Speth, Georgia-Pacific Corp., and Rinda lj.azen, Tarzana Lumber Co.

Copelond Buys Arcqtq Yord

Arcata, Calif.The H. W. Copeland Yards of California, fnc., has purchased the Hammond Retail Yard here. reDorts ManagerFrank Adamo. The Copiland firm, which operates in Oregon, Nevada and Washington and is a recent entrant into California retail lumber activity, now operates more than 50 yards and building material outlets.

Manager Adamo, who was formerly employed by the Hammond Lumber Co., said the local yard will eventually be able to deliver all materials for the home from the ground up, including a rental concrete mixer. Thq yard offers free delivery to any site in its trade area and six optional credit plans are available. The manager declares his yard is the only one in Humboldt county offering such service.

Horbor Areq Deqlers Meet

A luncheon meeting for the Harbor Area active and associate members of the Southern California Retail Lumber Assn. was held at I p.m. in the Red Velvet room of the Lafayette hotel, Long Beach.

and selling of homes and other necessary buildings is payinghis debt to the world, and the world will likely reciprocate.

Philosophers have generally agreed from the beginning of time that only as a man helps make other people happy does he deserve that blessing himself. And it often seems to work out that way.

So the man in the home furnishing business is tuning in with the best things in life, and leaves happiness and contentment behind him as he goes along.

There should be much inward satisfaction to the man who trafficks in human happiness-Home-Building.

L. H. EUBANK & SON

IAANUFACTURERS AND WHOIESAIER,S TO R,ETAII IUMBER, YARDS

PONDER,OSA PINE MOIDINGS _ IR.ONING BOARDS

Ponderoso ond Sugar Pine-White Fir-Spruce Gqrlood -Truck &Trqiler- L/C /L Representing Relioble Quolity Mills

ORegon 8-2255

C. F. l.-A New ldeo in Poilicle Boqrd Morketing

433 W. Florence Ave. Inglewood, Colif.

"Marketing problems have become the biggest challenge to the particle board industry," remarks Wm. Hail, president of C.F.I. Boards, Inc., Castro Valley, California. "We believe they can be solved by private enterprise, to the benefiit of producers, distributors and users alike. By coding the

And Some Cool ProIiIs

SEtt WINDETER BUILT TANKS

YOU HAVE HEARD obout "lhe cool woler from the wooden bucket." ll's frue. Wood keeps woler cooler in summer ond helps prevenl freezing in winler. Redwood tonks lqsl longer.

5o when you sell Redwood lonks, you mqke q nice profit ond sotisfy your cuslomer. Write now for price list ond literoture.

ORegon 8-9UO

various types of particle board by C.F.I. numbers, conducting field research in successful applications, and offering distributors a selection of boards appropriate to respective sales opportunities, we have already reached sales far in advance of expectations."

Organized in Dec. 1957, C.F.I. Boards, Inc., now operates through four western particle board producers, five offices in California, Colorado, Oregon and Washington. Distributor warehouses with hundreds of retail accounts in this sales area now stock particle board fromthe various western plants represented by C.F.I. producers.

While currently a western operation, plans are now underway to bring the service of C.F.I. Boards to the major markets of the United States, according to Hail, who said, "The acceptance of the C.F.I. idea of particle board marketing has proved its need; our biggest job is getting enough men on the road to cover the potential market. Even without representation in a major portion of the country we've had numerous inquiries and sizeable sales from these areas."

Technical assistance is available to user, jobber and producer through a staff of C.F.I. Board sales representatives with extensive backgrounds in the building products field, either in sales, marketing, production or technology.

Along with catalogs, price lists, specification sheets, sample boards and an attractive counter display, free literature

Nltny @brtstmus trn! n Tbunpy fren peur

Geor ge J. SILBtrRNAGEL

forms the backbone of a C.F.I.-sponsored product promotion program. Give-away literature in quantity, samples of all types of C.F.I. boards and counter display racks to hold samples and literature are available to the retail C.F.I. dealir through his jobber.

What C.F.I. Boards has accomplished up to now is largely at the trade level. Yet to be done is a promotional program directed at users-architects, builders, dist.ributors, dealers, furniture manufacturers, cabinet builders, flooring contractors and all other users of particle board. A large part of the C.F.I. representative's time is already being spent in this missionary work by personal contact. Advertising, trade exhibits, catalog representation and other forms of promotion are planned for the future.

Weekends are the most dangerous time to be on U.S. highways. In 1957, more than 55/o of all fatalities occurred on Fridays, Saturdays and Sundays,

Corpenfers fhreoten to Secede From AFL-CIO, Stqrl Own Union

St. Louis, Mo.The Brotherhood of Carpenters and Joiners, world's largest craft union, threatened Nov. l2 to secede from tl-re AFL-CIO, authorizing a resolution at the convention here. Such would endorse Maurice A. Hutcheson, indicted general president of the Brotherhood, who was re-elected without opposition.

The AFL-CIO has asked Hutcheson to answer charges of alleged corruption in the 839,000-member Carpenters union. He is under indictment in Indiana for alleged bribery of a right-of-way official.

New Welsh Plywood line

Welsh Plywood Corp., Memphis, announces the first completely prefinished line of hardwood moldings to match all species and finishes of hardwood plywood wall paneling.

Benefits of Lumber Assn. Ad Progroms Belong to Deqlers

Advertising and promotion programs by the lumber associations representing the Western fir, pine and redwood industries "lead the field" by comparison with other building products, according to Philip T. Farnsworth, executive vice-president and general manager of the California Redwood Association, San Francisco.

AlthoLgh many lumber retailers fail to realize and exploit FqfnSWOfth the fact, Farnsworth continued, a full share of benefits from such programs belongs to them.

"To be specific," Farnsworth said, "let's consider the influential 'shelter' magazines. If anyone asked a group of retailers which of their firms published advertisements in any of these consumer publications probably none would give an affirmative answer,

HATEY BROS.

SAIIIA ftIO]IICA

P.O. Box 385

Monufacturers

Stock ond Detqil Flush Doors

CRESCEI{T BAY DOORS

"But they'd be wrong.

"Any advertisement in any of these magazines for a product available at a local lumber yard is tfrqt yardls advertise- ment-at least as far as the people tradidg'in that area are concerned."

Thumb through a shelter magazine,'Fprnsworth advises retailers, and count the number of products advertised that are available at a lumber yard.

"Chances are that between l0 and 20 ads mention oroducts carried by most yards," the CRA executive said. 'iThis means that instead of having no ads in such a publication, a local outlet is actually represented l0 or even 20 times !"

Farnsworth cautioned, however, that the advertising and promotion work done by the lumber associations can extend only so far."Brilliant planning and careful execution of these programs can't make the final sale-alone," he said, "and the job isn'f finished until the lumber is delivered and the money is in a retailer's cash drawer.

"And since it is the retailer's cash drawer, the obligation for finishing the job of advertising and promotion belongs to the retailer," he declared.

The retailer's job, according to Farnsworth, is to say to the people in his community: "You can get these fine products at my yard." There are many ways this can be done.

"The California Redwood Association alone can make available dozens of merchandising helps," Farnsworth said. "These include motion pictures, advertising mats for local newspaper use, television spots, envelope stuffers, and specialized pieces of promotional literature.

"In addition, the CRA offers window streamers, counter' displays, wall charts, special presentation files, product tags -and many other sales aids. They're all designed to identify the retailer's yard as the local point of supply.

_ "A_rd they'r.e all designed to help the retailer complete that last step in any lumber association's national advertising campaign," Farnsworth said, "and that is ringing the sale key on the cash register."

SAN DIEGO HOO-HOO .SEE'RUSSIA FIRST-HAND IN COLOR SLIDES

San Diego Hoo-Hoo Club 3 held an open meeting, November 21, at the S. D. Speedboat Club. Outgoing President Jim Smith was awarded his past presidents' pin and a piece of luggage from the membersl-rio bv 1958-59 President John Coilins. Host for the pre-meeting refreshments was Tarter, Webster & Johnson, whose Ed Boies doubled the ration.

Bill Pumphrey and Roy Batt were in cl-rarge of the meeting and presented Bill Casper, who talked from his first-hand experience on "60 Days Behind the Iron Curtain." Bill showed slides of his Soviet tour and gave a 'ivell-balanced talk on the people he met and places he visited. It r.l,'as Casper's second trip to the Soviet ljnion in two years so he was able to compare the chatrges irr that time. Besides Russia. the speaker visited Paris and ended a wonderful program with slides he took in "Gay Paree" (Correspondent's note: WOW!). Club 3 thanks Bill Casper for a well-plar.rned and interesting prograltl.

The same Mr. Casper, who is no stranger to San Diego Hoo-Hoo, will be host at Casper's Ranch, Saturday, Jarrtrary 24, for the club's semi - formal Dinrrer - dance from 9:00 to I :00. Reservations for the annual gala af- fair r.r'ill be accepted by Perry Smith ancl Ed Gavotto, co-chairmen. ancl Dealer Collins, tl-re president.

BURGLARS HIT MOUNTAIN VIEW

Mountain View, Calif.Burglars ripped open a l-reavy steel safe at the Schopke and Burke Lumber & Flardware Co. 1737 El Camino Real, recently and got approximately $625, reported the Sunnyvale Standard. Adolph N. Schopke, owner of the yard, who lives in Los Altos, called police Saturday morning when he discovered the breakin. Access was evidently gained by ripping off a section of a picket fence, breaking a rear window, prying bars apart and entering. Wrecking tools were found near the safe.

6tenRA

IUmBER e PIYWOOD,

UtC.

{ Ponderoso Pine f Douglcs Fir

f Sugcr Pine f Spruce

* Wh:re Fir fr Incense Cedqr

Wbolesale lrom Yard, StocksDirect Sbipments

I52O8 RAYMER STREET

P.O. BOX ll0 . VAN NUYS, CALIFORNIA

Ed Dursteler e Phil Chonilond o John Vertin

Lumber Deqlers' Merchondising Institute Sef to Aid Yords

Lumber Dealers' Merchandising Institute, widely known as "LDMI," has been incorporated by a group of lumber dealers and building material manufacturers. Ample financing has been made available for the continued development of such training courses and merchandising services as are needed in the profitable operation of today's lumberyards.

ooaaa.o.oooa...o.o.

GREEN fEATHER

Potenr No.26336t1

tegi.tered No,5679tl

Officers of the new corporation are J. P. Weyerhaeuser !II, president ; A. E. Montgomery, vice-president; J. E. Slaughter, secretary ; R. S. Horton, treasurer; Don Johnson, assistant secretary; Alex Helmick, assistant treasurer.

Board of Directors: R. E. Saberson, chairman; A. E. Montgomery, Boise Cascade Corporation ;J. L. Jeremiassen, Botsford Lumber Company; J.E. Slaughter, Central Lumber Company; H. R. Kalbrener, Hayes Lucas Lumber Company; J. P. Weyerhaeuser III, Rilco Laminated Products, Inc. ; E. R. Titcomb, Rock Island Lumber Company; R. S. Horton, Standard Lumber Company; D. A. Eitsert, Weyerhaeuser Timber Company, Thompson Yards Branch.

LDMI is finishing its sixth year. During this time, it has grown from approximately 100 sponsoring lumberyards until it now serves leading lumber dealers and buildirrg material manufacturers in 40 states and in Canada. It was founded by R. E. Saberson after his retirement from Weyerhaeuser. Major attention has been devoted to training courses for lumberyard employes in Salesmanship, Installment Selling, Package Selling, Customer Relations, Advertising, Displays. At the beginning of 1959, sections will be added dealing with Employee Meetings, Credits and Collections, Contractor Relations, Inventory Control and Turnover.

One of the first projects to be undertaken by the new Lumber Dealers' Merchandising Institute, Inc., will be training courses on records for home study or employee meetings. Under development at the present time is a Beginner's Course in Lumber-yarding, which covers practically all activities in the lumber yard.

These situations will be dramatized so that employes learn as they listen. The first album will consist of seven LP records with ls-minute recordings on each side. Evaluation slips are included with each record so that listeners can be graded. The second production under consideration is an eight-record album on the Fundamentals of Salesmanship as applied to the lumberyard. First album is scheduled for completion shortly after the first of the year.

Basic concept of LDMI is that training courses, in order to be effective, must be continuous, easy-to-use and replete with case histories. Furthermore, that reviews are essential. An Annual Quiz is conducted each winter with educational trips to sawmills and building material plants awarded as prizes. Merchandising services include mass purchases of

ffirnoRl MPW:, ffitown ttutkftt'li

promotional material needed to carry on tested sales ideas at a cooperative cost.

A spokesman for the new corporation said: "We have found from experience that cooperative endeavor is the answer to many of today's complex problems in the lumberyard. LDMI is no panacea for bad management or inadequate finances. For all other yards, it provides a wellrounded sales training and merchandising program that enables employes to do a better job and enjoy doing it. It gives them something more than competition to think and talk about and shows them how it is being met successfully and profitably in lumber yards of every slze and kind."

Headquarters for the new corporation will remain in the First National Bank Building, St. Paul, Minnesota.

More than 95/o ot highways in 1957 were vehicles involved in fatal accidents on U.S. in apparently good condition.

Robl. Dollor Mill Insrolling Borker

Jack Dollar, vice-president of The Robert Dollar Co., with mills at Glendale, Oregon, discloses that the company is installing a 60' Nicholson Roto Barker at Glendale.-Th-e new barker will handle logs up to 52, in length and from 6" to 6V' in diameter. Feed rate is from 10 t-o 90 feet per minute, and estimated 8-hour capacity is 280,000 bf. Weather permitting, the Dollar Co. expecis to complete the installation by next March.

Smith-Robbins Joins SCRTA

Smith-Robbins Lumber Corp., Los Angeles, has joined the Southern California Retail Lumber AsJn. in the Associate group for wholesalers. Officers listed are William T. Smith, president; William T. Smith, Jr., vice-president, and David Robbins, secretary-treasurer.

Redwood Timhers

New Diomond Gordner Plont Continues Compony Pioneering

Formal opening of its new, more than $25 million integrated forest products center at Red Bluff, California, this Fall marks a major step in the continuing growth and expansion of Diamond Gardner Corporation. Diamond is one of the nation's leading producers of forest products, with manufacturing facilities throughout the country turning out products ranging from matches and toothpicks to building supplies and packaging products,

The new Red Bluff plant produces lumber and lumber products plus a variety of widely used molded pulp articles. In the lumber manufacturing end of the plant there is a sawmill designed to handle logs from six inches to six feet in diameter, drying kilns and planing mills, capable of proces-

sing about 90 million board feet of lumber annually. The moldecl wood pulp plant manufacturers products from mechanically produced groundwood. Capacity of about 30,000 tons a year makes it one of the largest single molded pulp rnills in the country.

These facilities are located on a 400-acre site on the Sacralnento river just south of Red Bluff. In addition to fulfilling the many requirements of an operation of this nature-a plentiful supply of water, access to transportation facilities, and a good labor supply-the Red Bluff site was a natural choice because of its closeness to Diamond Gardner's most valuable timber holdings. Red Bluff is within hauling distance of the company's 220,000-acre "tree farrr," on the western slopes of the Sierra Nevadas.

Diamond's Red Bluff plant is the first integrated lumber and molded pulp operation in California, and marks a significant advance in the forest products industry's never-ending pursuit of using the "whole 1og." By combining lumber and pulp production, Diamond Gardner succeeds in making more complete use of all wood residuals.

Diamond Gardner has pioneered in the field of plannetl forest management, and its California timberlands were the first in that state and the second in the nation, to be officially designated as a "tree farm."

In its home markets, the addition of molded pulp prod<luction west of the Rockies at Red Bluff will enable Diarnond to serve better the rapidly expanding Pacific Coast rnarket. Entry of Diamond into California dates back to 1902, the year the company was already 2l years old, having been incorporated as The Diamond Match Company at New Haven, Conn., in 1881.

The most important expansion undertaken by the.com-

pauy irl recent years was the nrerger in October 1957 with The Gardner Board and Carton Co. (Middletown. Ohio). I)iamond adopted its present corporate title at thaf time. '

The second largest part of the company's business is the operation of 86 retail lumber'and building supply stores on both coasts. Sales of these retail stores and Lumber vards accotllrt for 20/o of Diamond Gardner's total sales. fhese stores carry a broad line of basic building materials: lumber, paint, roofing, plaster, hardware, cement and other related ltems.

Diantond's diversification into the retail lumber busir-ress had its heginnings in California over 50 years ago. On Xlarclr 19, 1907, Diamond purchased the nine retail lumberyarcls formerly operated in California by the Sierra LumberConrpany at Chico, Red Blu1T, Woodland, Yuba City, Corning, Orlancl, Biggs, Gridley and Maxwell. As California continued to grow, and as Diamond continued to acquire tinberlands in Nortl-rern California, this original retail yard network expanded to 63 yards and stores.

In 1953, there .n,ere 75 such outlets in California, an all timehigh in therapidly grou'ing area. With improved transportation and delivery facilities, the trend has since been to enlarge principal yards and to cor-rsolidate smaller otles.

In recent years store design, yard facilities and sales ef forts have been directed toward the "do-it-vourself" har-rclvman aucl home modernization markets.

The Diamond Match Company was incorporated in 1881, u'hen 15 small match producers, some of which dated back to 1835, joined together. Thus, Diamoncl has in effect been ligliting America for nearly 125 years.

The company regards its match business as a steady contributor to a well diversified earnings base. It has provided and continues to provide a dependable year-in .vear-orrt source ol revenue.

Diamond Gardner owns 387,000 acres of timberlands. Of this acreage, approximately 300,000 acres are owned in connection with the company's lumber operations in tl-re West. The balance is held in connection withits match and woodenware operations in Minnesota and Maine, and tlol4:4 gu_lp operations in New York. Largest single unit is the 220,000 acre tree farm near Red Bluff. estimated to contain 1.9 billion feet of merchantable timber. The remaining 80,000 of tl-re 300,000 are located in Idaho, Washington anii Montana.

The company's entry into the Northwest dates from about 1919 and originated with the necessity to augment its resorlrces of white pine for.match production. Since proper forestry practices dictate the removal of mature trees wiihout regard of species, the company of necessity developed a wholesale lumber business to permit the disposal of lumber other than tl-rat required for matches.

Throughout its long history of growth, Diamond Gardner has always placed special emphasis on continuous research and product development. The company today maintains a Research Center at Stamford, Conn., where a wide varietv of products is developed and tested in keeping with the expanding nature of the company's business.

It also conducts broad programs directed toward the economical harvesting of secondary wood species on com_ pany lancls-, ,tl-re upgrading of lumber in mjnufacture, ancl methods of improving quality control. In addition to these activities, the Center coordinates the extensive research ancl clevelopment work conducted at other plant locations.

Except for a small part of Diamond Gardner's business done at its retail yards and stores, where items manufac_ tured by others _are r_esold, allof the company,s principal products, either directly or indirectly have oire ttr;ng in cdm_ mon : the forest.

In view of this dependenc_e on trees, the company motto, "Growing for the Future," has speciai significa'nce: A ;.;i to the company's new plant at Red Bluff;ill point .,r, Dia_ mond Gardner's practical application of the cieed.

Glimb A Mountqin

Climb the mountains and get their good tidings. Nature's peace will flow into you as sunshine flows into trees. The winds will blowtheirown freshness into you, and the storms their energy, while care will drop from you like the leaves of autumn.-John Muir.

His Doily Deed

"Well, Dad," said the Boy Scout at the breakfast table, "f've already done my good deed for the day."

"Already?" said his father.

"It was €is/," said the boy. "I saw Mr. Brown starting for the seven-twenty train, and I saw he was going to be late, and I remembered that Mr. Brown is awful scared of dogs, so I turned our dog loose, and Mr. Brown got to the station on time."

The Gqrden

Alexander Smith wrote: My garden, with its silence and the pulses of fragrance that come and go in airy undulations, affects me like sweet music. Care stops at the gates, and gazes at me wistfully through the bars. Among my fowers and trees, nature takes me into her own hands and I breathe freely as the first man.

O. R. Lqmb on Humor

Humor has been defined as the salt of life. It is a caprice of our natures, or rather that quality which gives to ideas a ludicrous or fantastic turn, the effect of it being to excite the pleasurable emotions which we exhibit in laughter or mirth. Its unfailing power to win an audience is well known, and it is to that emotion that amateur's attention is first attracted. It may take the form of a play of wit, sarcasm, irony or the like; in any case, it is certain to meet with a prompt response from the average audience.

Comedy, which is the term under which we class the different forms of humor, is therefore an essential element in drama. It does not deal with emotions that are heart-searching, nor terrifying, but trades rather in eccentricities of character and quaintness of manner; consequently, its chief dramatic use is to relieve the tension of a serious action. ft is in this manner that it was used by the Elizabethan playwrights, who fully appreciated the tastes and weaknesseS of their audiences.

However, comedy is not essential to the success of a play. Nearly all the best tragedies and certain of the most power-

ful dramas have not a ray of humor in them. The reason is not far to seek, for serious subjects, such as deal with the dignified and mobile qualities of human nature, admit only of a serious and earnest presentation. It has been said that the direct appeal of the drama is to make the audience think, feel, or laugh, and certainly a drama which does not accomplish at least one of these results is a failure; but to combine all these qualities in the proper proportions in a single play demands the greatest ability, and few playwrights can accomplish it. Humor, in the hands of an artist, has an unfailing power to win an audience, and is the best means which the playwright has at his command for relieving the stress of a serious action.

She Reolly Hod Words

A Boston mother sought to enter her five-year-old daughter in a kindergarten, but was informed by the manager that they accepted no children under the age of six. The mother insisted that her daughter could easily pass a six-year-old test. So the teacher agreed to try her and see. She said to the little girl:

"Say some words for me, please."

The little girl thought a few moments, then said:

"You mean some purely irrelevant words?"

Shqckles

I who dream of slender masts against a crested sea, Sit upon a stool and add up figures in a row; Count the cost of cigarettes and sugar-cane and tea, I who long to take a ship and go, and go, and go. Gold of Montezuma and the shade of Southern palms, Grinning idols hidden in the shrines of Yucatan, Beggars at the temple gates who stretch lean hands for almsHow I want to see them, but I know I never can.

I who long to hear the winds that lash the angry skies, Hear the feet of shoppers, and the bang of trolley cars, Checking rows of figures till they dance before my eyes, I who long to sail a ship, and steer her by the stars.

How Dreqms Come True

"Strange," said one tramp, "howfew of our youthful dreams come true."

"Oh, f don't know," said the second tramp, "when f was young and small f used to dream about wearing long pants, and now I wear them longer than anyone else on earth.',

ffi

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PERFECI, PERMANENT SURTACE: Coralite's exclusive Coral-Cote @ enamel finish is baked on to enduring hardness, providing a quick-cleaning satin or gloss surface resistant to moisture. stain, scorch 0r scratcn.

EGONOMY: Because of Coralite's easy installation, over old or new walls, you cut labor and material costs, can pass along savings to your customer.

Send today for catalog, price lists an0 samDles.

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MOVE BIG TOADS FASTER !

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If your yard operation calls for handling big loads fast let us show you the "King of the lift trucks", powered by LP-gas, diesel or gasoline engines.

Call us for a complete line of INDUSTRIAL TRUCKS from 1,000 to 30,000 lbs. capacity, NEW OR USED.

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Los Angeles 22, Colffornio

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Son Diego 2, Colifornio

A.itterlcan Forerf : Pio-{ucts Adds Two New Brunches

San Franci5se.-drnglican Forest Products Corp. hbs added two new branches to the ,family tree, reporfs The San Francisco Examiner, and expects another one next September. Due in 1959 is the new $3 million corrugated and container forming plant to be built at Santa Fe Springs, south of Los Angeles, Board Chairman Walter S. Johnson told a press conference. This will duplicate the company's Newark plant.

Mr.,Johnson said the company has acquired the Mt. Whitney Lumber Co. in an exchange of stock. Mt. Whitney operates sawmills in Sequoia National Forest and in the Tule Indian Reservation east of Porterville.

As of December 1, AFPC took over the Byles-Jamieson Lumber Co., operating in the Sierras east of Fresno, with yard facilities in the city. Purchase price was around $500,000.

Company plans for the future, he said, "include possible expansion either by purchase or merger eastward into the midwest."

American Forest Products Corp. was one of the few lumber companies able to report an improvement in the final 1958 half. Mr. Johnson said the upsurge was due to "'the demand for lumber for home-building and the introduction of new products, notably Bond-board, used as sheathing and roofing."

Progress in Lumber Pockoging

(Continued from Page 10)

ments, and our experienCe at other mills packaging lumber, we can arrive at these general conclusions:

(1) Through the use of 4 foot by 2 f.oot or 3 foot by 3 foot packages and a Fowler Loader Model DD-33 in connection with double-door boxcars, a mill can save up to $10 a carload over the cost of hand loading loose lumber after paying the cost of all strapping and labor. If the loads are to be mechanically unloaded, it is, however, necessary to add additional separators and unitizing straps which rlduce the savings available.

(2) Through the use ol 2 foot by 2 foot packages put up and further unitized in the car by methods developed at Southwest, lumber can be packaged and loaded at about the same cost as loose lumber hand loaded, and can be secured to arrive in good condition to be 100/o mechanically unloaded. When double-door boxcars are employed, time and money can be saved by loading several packages at one time using the Fowler Loader Model DD-33, or by loading strapped stacks of packages using a large lift truck and rollers. When only single door cars are available, these packages must be loaded and unloaded by a boom type loaded such as the Fowler Loader Model SD-22, although they, of course, can be hand unloaded after cutting the' straps. The use of single-door cars, therefore, requires the receiver to have a boom unloader in order to take advantage of mechanical unloading.

(3) Therefore, the extent of the savings available to lumber mills in loading packaged lumber depends upon the availability of double-door boxcars, although the singledoor cars can also be loaded. There are more than 115.000 double-door boxcars on American railways. The automobile industry is using only a fraction of the double-door automobile cars available.

Under these conditions, the mill that makes a deter- i mined effort to obtain double-door cars for lumber ..: loading should have a fair chance of getting them. - :.-

With double-door cars and Signode methods, a mill caii' save substantial money in loading. If they use two foot b/: two foot packages and a small boom loader, they can. also. load single-door cars where necessary, and at least break.. even.

For further information write Signode Steel Strapping Company,2600 North We-stern Avenue, Chicago 47, Illinois. .;

fiN .;;;$ffit

Teco Wood Reseqrch Authority srlrveys of particle _board_production and utilization meth-

To Rerire Atrer 24 yeqrs ' otll,:';'f,l::i;i-.5;:Ul",l?ffi,i,i,'i",lli"j;,.ke co'surta-

\\-ashington-Carl A. Itishell, vice-presiclent, Timber En- tion u'ork_ot.r specific woocl-research. proj_ects_or problems gineering eo-potry, \\'as1-rington, D.i., research alfiliate o{ fora small grouP of clients, including the Timber Engithe National Lumber llanufacturers Association, annorlnces neerlng Lo1l]pally. lris retirement, December 3i, 1958, after 24 years' service r.vith botlr orgarrizations.

A noted .woocl researcl-r authority, N,Ir. Rishell first joinecl the National Lumber N{anufacturers Association farrrilv in 1934. In 1936 he became chief of the NLIIA Harclwoocl <livision. In 1943 he assisted in tire establishment of thc Teco u'oocl proclucts research laboratory, ancl served as director of research for both Teco and NLN{A urrtil his election to a vice-presidency in 1955.

^ He was gracluated from Pennsvlvania State College School of Forestry, tn 1923. His Alma llater arvarcled liim a Forestry Achievement award in 1957 for outstancliug service to his profession. He servecl ',vith the Lurnbei Code Authority, and tl-re Forest Products division of N.R.A. irr the Nation's Capital.

Wiclely experiencecl in rvood-product developmerrt au<l itnprovement, and particrrlarly- ir.r nrarine proclrrcts anrl u'ood-utilization processes and economics, N,Ir. Rishell is an authority on u'oocl particle board clevelopment arrcl r.nan, ufactrrring techniclues. Tl.re veteran resea.il-,er 1'ras heacle<1

(Tell them Uou sau it in The Californi.a Lumber Merchant)

School Helps Deqlers

Understqnd Products

And Sqles Methods

N{ore than ,100 lurrrber and building rrratcrial rlcalers havc grarlttaterl frorrr the 'Irairting School conductcrl at the home ofllce att<1 plant of Cuckler Stccl Slran Company, \'Ionticello, Iorva.

ll'he purpose of this sclrool is to farniliarizc dealcrs ll''ith various plrascs of Steel Span construction, lrronrotion antl sales. Eaclr clealcr attentls a thrce-rlay- st'ssion, during wlriclr tirrc lre activell' l,arli( il,at('s itt att ouldoor rlcmonstration of Stecl S1r:rn ercctiot-t; attenrls classcs to lean tlre lat<:st clevelopments in sales fcatures, pricing :rtttl lrromotior.r; an<1 bccorncs a palt of discussions that not only involvc Cuckler Stccl Span Ilrrilclings, liut sirlirrg, roofirrg antl otlrer tturtt'rials as well.

The sclrool is tlrc inspiration oi l)avid E,. Cuckler, prcsirlcrrt of Cucl<lcl Stccl Span Company, and is prcsirlecl ovcr b1'Lilr:rrles D. "Chrrck" Robertson. Robertson lras been associate<l u'itlr thc lurnber busirrt'ss sinct-' he rvas 1-1 years o[ agc.

Crrckler Stccl Slarr franres arc solrl erclusively througlr lurrrlrcr and lruilrling rrratcrials rlealers tlrrtiuglrout thc Unrtcd St:rtcs. I)ealcrs sell thc c()nrl)lcte buildings b,r'iurnishirrg all othel rrratt'rials from tlrcir ou'n stock.'lhe Stecl Slrarr Ir:rrncs are ar.:ril:rble in u'idths of 32', 1l',.;0',60'autl rrultilrlt:s, :rrtl' lcngth, for agricultur-:rl, cornrnerci:rl zrnrl inclustrial usc.

New $ales Ideas

George Windeler Co., Ltd., of San Francisco.

ll'he original concept b1' Sales trfanager Art \\rall r,vas develol.rc<l b1' architects Evelyn arrrl (,corge Kosmak to sirnulate a largc Rctlu'oorl Drum with twin rloors.

As sccn at the Art Slrou', it was 2z[ it. irr rlianrctcr with flools of 3 inch reclwood. The r.r,alls wcrc 12 ft. high of 2 inch tongue aud gt''o\'( \(.1 lll'riglrt as in tctrtlat' tank constructiorr rvith trvo cloors, cach 3 ft. wide separatc<l b_v 3 ft. of 'w'all t.r accomrnodate "iu" anri "out" traffrc. The deck was of 2"x3" redl'ood s.et on edge with a nrarcluee above.

In tlrc rrr.dcl exhilrited, a trallslalent plastic shect was stretchcd ovcr the top ancl dralr'n down at the sicles to stinmlate a clrumheacl. In actual use, this could be a conical u'ootl nro[, or a design inrlic:rted b1' the architect.

The Gcorgc \Vindeler Co., Ltd., pionecred a large re<lu'orid lank to be usccl as a srvinrrring pool. 1'his t:rnk house carries througlr tlrc nrultiplc circular rnotlular constructiorr thcrne. Single units could be usetl r.vith otlrcr convcntional construction for plcasing arrangernents. The (itorg.e Windeler Co., J-ttl.. contrnrplates rvorking *'itlr architects to rlt'r-c)op the neu'tren<1.

a warm glorv of natural woorl. (iarage l-iner is perfolatcrl witb 9/32" holes to tnake an excellent hcav,v-rlut1, surface [or tool ancl rrachinery st()r:rlle. It is available in construction-size -1'xlJ' pancls for convenient handling. I{atching colorcd, annul:rr tirrc:rrlecl nails which blcrrrl perfectll'rr'itlr tlrc I)riftr.voocl {inish conrc rvith thc boarrl. N:rils nr:11, lrc placed anr.r-hcrc on the sur[act:, tttal<ing installation a fastcr one-step :rpplic:rtion. Nerv Evanite Garage T-iner is a prorluct of tlrc Harclboard tlivision oi Evans Protlucts Crirnlrany, Corvallis, C)rcgon. Cortrpletc inforrrration on this lrractical nerv los' cost lroarrl nrav be obtain.erl f r,lrr vr)ur clistriltutor or by 11'ri111r* direct tri tirt iactorv.

-{n entirell' ne\\' area in lrarclboard salcs is no\\- ol)en to dealers with llrc ir.rtro<luction of ll'r.anitc pcrforated Garagc Liner. This nes' blond Irar<lboald has a bright, factorl'applied I )ri[twoorl finish and rloes nol require painting or varnishing. Survel's sltou' a tremenrlous rrrarkct exists for lincrs in garage and outbuildine'rvalls. Evar.rite (iarage I-iner is mill run, ccolrorn]' f" harrlboard that is prefinishcd in a hard, soil-resist:u-rt surlace. Its light blond color brightcns irrtcriors rvith

l-1'c-catching lunrlrcrr':rrrl signs, 1."'ith b:rcl<grouttrls of -{ls)'nitc tr:rrrsltrct rrt fiberglass p:rrtcls, lrrc lrelping t() c;rl)tlrrc tlrt'intcrcst of tlrc bu-ving public.

'l'hc tliangrrlar-shapcrl sj!n, :Llrove, shou'n atop a Colorarlo lurnbcr_r'ar,l, l)ut l)otlr flat ancl corrttgatcd A1s1'nite t() g()o(l use. lfhe colors uscrl here are red an,l larccn on a clcar backgrountl. Spotlighte<l,,r bacl<lighted at night, thc p;rrrcl sign offt rs :r stril<ius "l)usiness carrl."

Because Alsynitc p:rne1s :rlc lightrveight, shatterproof anrl c:rsr- to worli with-ther. can be sawerl, nailctl or drillerl u.itlr easethey are icleal for sign use. No lrainting is neccssary, ancl ;rn occasion:rl watel rinse rnakes them as frcsh-looking as evcr.

Iior further iniorrnation, inclurling brochnres, u'rite Alsynitc Cionrpany of Arnerica, -16.i.1 De Soto Stlcet, San Dicgo 9, California.

(ilrre-spreading rol1s of H]'car -\rnericarr rubbcr', product of B. 1.-. (-l,rodrich Chemical Co.; rlcveloped bl Sc-our.al llubber l{fg. Co., Seattlr, are r1o\\' jrt use lrv nranl. plr.u,ood rnanufacturcrs.

SOUTHERII CAIIFOR]ITA 1UTIBER SA]ES

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors.., for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Comfort

a The Hollywood Jr. Twins Dermit more light in kitchen and seruice porches. a Give adequate easy ventilation. a Insect-tight, rust-pr@t screens. a Sash class may be cleaned with ease.

Convenience

a No more detouring around a superflu. ous extra door with an armlul of bundles.

a No more sagging, flimsy sc.een d@6 which invite intrudeEa Acts as an additional protection fo. housewite. She may conieFe with outsiders through sash opening without unlocking the door, a Burglar-proof, A simple touch of fin. ge6 lsks sash.

lpf Economy

a Saves buying a Sash, Scren and Storm Door. Hollywood Jrs. are all 3 combined into I door.

O Saves on hardware, hanging and parnung.

a Saves on expensive replacements.

a Saves space

The Hollywood Jr.

Twins may be hung to swing in or out.

Leaves available floor sgace which is usually lost in kitchen or enlry way.

Ponel or Flush

- a Hollywood J.. Twins give you your choice of a panel or llush d@r to harmonize with any style architecture

o. interior design,

a Flush d@rs available in Philippine Luaun, Orientat Ash (Sen) or barch.

a Panel d@rs available in pine only.

COAST SGREET GO-

Where c concrete of high quclity is desired in ot{E 0n Tw|| D[Ys

TIIIS PRODUCT

Reduces construction costs by lcrster working schedules crnd quicker re-use ol forms.

Allows mcrrked scnrings to the concrete prducts mcrnulcrcturer by reducing curing time, curing spcce, and inventories

Pcrrticulcrly advant a geous in pourin g trclfic intersections, repcdrs ln opercrting fcctories and stores,mcrchinery foundctions, tunnel linings, AND

BRAEE

L. A. Building Aheod of '57

13uilding in Los Angeles city ancl colurt)- is running slightly al'read of 1957 figures, reports the L. A. Chamber of Cornmerce Research del>artment. The October cotrstruction report shovr.ed a total valuation of $1,106,161,400 for the first 10 months oi 1958, an increase over last year of .9'y'. Drrplexes ancl otl'rer types of multipledrvellirrg units are the only housing ieacliug 1957 figures. There n'ere 31,912 corrstructecl so far this year, fi.3/o above tl'te 1957 figure. Construction of sirrgle- fanrily clwellings droppecl sharply in l95fl to 21,751, 2+.7% rrncler 1957. However, the Cl.ranrber reporterl, trencls indicate the ltercentagc of <lecreasc is being narrciu'ecl each rronth this year. The city's October builcling totalecl $.10,650,700, comp:rred rvith $35,714,000 in September. The county's October figrrre u'as $101,030,- 000; above September's $81,209,000. October cln'elling rrnits constructed were 1,425, against Septenrber'l 1,0111. The county's October l-rousing rrr-rits were 5,138, against 3,801 in September.

New Home Stondqrds Eqsed

\\iashirrgton, l).C., Nor'. 20-Sn.raller houses, lo'r,r,er ceilings and sn.raller lots u'ill be some of the iterns pernrittecl rurrcler a rnassive revision of the Fecleral Flousing Aclmirri stratic-r tr's n erv mitrimur-n starr clarcls f or clrv el l i n gs, a-n lro u llccs FII .\ Conrnrissiorrer Nonnan P. I'lason, Nerv l,-rrglanrl lunrber dealer. The changes n'ill be ellective arourrrl April l to <1rr:rlify ft-'r l'-I I A llrurtgage iusunurt'e.

Saicl X,Iason: "We have hoped to provicle brrilclers n'itli u'a1.s of constructing perfectly adcrluate I'rorrsing at a sar'irrg u,hich they can l)ass olt to consrrmers."

Insicle kitchens u'ill nou' be acceptable u,'ith mecharrical '"'cntilation and artificial iight substitrrtecl for r,r.inc1ou,s. Although t'nost stantlarcls were liberalizecl. some F I l:\ rerlrrirements u'ere tightened :

L l{oonr sizes must be slightly larger.

2. jJe<lroom sizes :rre r-nore fle-rible but the smallest bedroonr nrrrst l'rave ert least 80 scr. ft. ilrsteacl ol 70.

3. (lerreral storage area is increaserl fronr 300 crrbic feet t() +ZJ.

1. I lalls rnust be at least three feet u'irrc.

The tteu' rules specifv that eacl.r dr",'elling unit nrust have at least tu'o habitable roon.rs ancl a bathroont. e\ceDt that in a 2-fanrilv house, olre apartllrent rnay be arr efficiencl- unit. llinilntrrr.r lot sizes ilre no longer specihcrl but the FIJA u,ill p:iss ()n the arle<1uacv of a lot. Ceiling heights may be clro1r1rc<l front 7 feet to (f(/' in the bzrscr.nent arrd lrom 7,6', to 6'li" in halls ancl baths. Other ceilings nrav r-ary u'ith total r<rcnn aver:rge of 7'(l'.

l-os r\ngeles citl- and c()ultt)' olhcials \\'arne(l that the ner,v FHA n-rininrrrrn starrclarrls annorrrrcecl in \\tashing-ton last nrolth do NO'fin the nr:rin confrir-nr to local cocles. \\rhile Iil'lA loals ruav be marle rrncler the neu, starrrlarrls, Gilbert llorris, general malrascrr of the City Dept. of l3uilding & Safetl-, saicl pernrits l'oulcl not lL>e issue<1. Nlorris said in p:rrticular that a u'irrclou'less kitchen is forbidclen ncit only br.city corle but by state 1au'as rvell. Citl-:rncl corrrity lalvs u'ottlcl forbid hrrmau occupallcy of basenrents u.ith lou,ered ceiling, accrtrcling to\\,rillian .f errsetr, zrssistant corrnty srrperintenrlent of builrling.

\\rherc the FI-:l A increasecl stanciarrls, snch as requiring 80 sq. ft. for berlroorls, Jenserr cleclarerl, "Thisis zi case u'here FIIA is conring rlp to orlr stanclar<ls. Orrr co<le is concerned u'ith structrrral safety, rvherezrs IiHA is concernecl ."vitl-r possible resale r-a111es."

U. S. Plywood Appoinfs lutz

Russel H. Lutz, -fr., has been appoir-rted sales promotion manager of Unitecl States Plyrl'ood Corporation, allnounces Richarcl S. Lowell, adr.ertisirrg and sales promotion director.

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, December 1, 1933

A. J. "Gus" Russell of the Santa Fe Lumber Co.. San Francisco, was a visitor to the firm's new Los Angeles offices in the Financial Center building, of which BoE Foreie will be in charge,. , Cha9. G. Briggs of the Booth-Ke-lly Lumber Co. concluded a 10-day touilf the Northern Cali- fornia territory withH. Sewail Morton of Hill & Morton

.T!. Philippine Mahogany Manufacturers Import Assn. opened permanent headquarters at 108 W. 6th St. in Los Angeles to administer the lumber code for that division.

G. P. Purchase was the secretary in charge.

Larsen Brothers, San Leandro, furnished 150.000 feet of Douglas-fir for the Am_erican Legion building in that city: the lumber was supplied by Slhafer Broi. Lumber & !!;1S19 Co.-. .-. The Westerir Pine Association appointed H. E. Crawford district officer at San Francisco, sucieeding

L. V. Graham Harold P. plummer returned to hii Union Lumber Company sales offices in San Francisco from an eastern trip and held further conferences with Chicaeo's Sherman A. Bishop and Neu, York's W. R.Morris ].

Printed in this issue is a letter from Col. W. B. Greelev to a California wholesaler.explaining methods used in figuiing the "Minimum Price List.t'

__Ilarry W. Cole, Q. R. lohnson, C. E. De Kamp, Herb Klass and others of the California redwood induiiry attended a meeting in Portland on the Code administration . . . Larue Woodson returned from a Tacoma trip to call on principals _of the Nicolai Door Sales Co. . Janies L. Hall enrolled his San Francisco firm in the California Wholesale Lumber Assn. Busy at work filling the annual ChristnTas kegs with groceries for the local needy was the East pay Ho_o_-Hoo _Club 39 committee consisiing of Gordon Pierce, Henry Hink, Miland R. Grant, Ierry"Bonninston. John Tyson, H. Sewall lVlorton and C. I. Gilb;rt.

"Mike" Tynan of the Tynan Lumber Co., Salinas, set the lt-rwn_an example by building himself a fine new home Ray Julien and Jack Dodson of the E. K. Wood Lumber Co., Los Angeles, are pictured in this issue with a fine catch gf yLllgr quail from Santa Barbara county Jerry Stutz, E. G. Davis and Geo. R. Kendrick, area-salesiren-for the Chas. R. McCormick Lumber Co., attended San Francisco sales conferences with Portland executives of-the comDanv. J]p !rog_ the south and southwest were C. M. Freetanh, W. B. Wickersham and C. P. Henry E. E. Arthur wai appointed district representative in San Francisco for Wey- erhaeuser Sales Co.

The Orange County Lumbermen's Club held its annual meeting Nov. 28 in Fullerton. Elected directors were John

Christiansen, R. A. Emison, Ernest Ganahl, F. N. Gibbs. I. II. Newman, C. .W. Pinkerton and W. S. Spicer. DealJr Christiansen of the Barr Lumber Co. succeeded Anaheim Dealer Gibbs as president, and Leslie Pearson of E. K. Wood's Santa Ana yard was re-elected treasurer The California Wholesa[e Lumber Association re-elected its officers at the annual meeting in San Francisco Dec. 11. They are !r_aLk J.^p'Connor, M. L. ,,Duke" Euphrat, James T-ys9n and Miss N. Savage,. Mr. R. A. Long, fo-under of the Long-Bell Lumber Company, Kansas Ci{i, takes a

I T PAYS To DEPEND oN Sinrro

Also

OF

full-page, paid announcement on the third cover of this issue

a woncierfully inspirational Christmas message to the entire industrv. With words of rare wisdom and calm, good

for the dark depression days, Mr. Long began "

tn" darkest night the world has ever seen did not put out lthe stars."

OBTTUARY

lesinold W. SMITH

Feeinald William Smith, 42, popular East Bay lumber

some time. He had been retired from his lumber business t ' for three years. He leaves his wife, Imogene, of the home in :'., Walnut Creek.

A. P. WOODSON

A. P. Woodson, 77, a vice-president of the McCloud :. River Lumber Co-, died October 8 in Wausau, Wis. Mr. ' ,;' Woodson was also a director of the Longview Fiber Co. : and a director of the American Box Board Co.

In Memoriqm

-, denlei died November 12 in Oakland followine a brief ill-

dealei, died November Oa[land f-ollowin-g a brief ill-

ness. He *"" the'owner of the Reg Smith Lumber Co.,

which he established in Oakland, November 15, 1954. Reg

- Srnittt srew up in the retail lumber business with his uncle,

Witli"ti Smith, head of the Smith Lumber Company, San

Francisco and Oakland, and was salesmanager of the remaining Oakland yard until its liquidation four years ago. He wai a native San Franciscan and member of Oakland Hoo-Hoo Club 39. He leaves his wife Daisy May, a daughter Carolyn. his mother and a sister' Funeral services were hetd in Oaktand, November 15, with entombment at Mountain View mausoleum.

George N. KEWIN

i Geoige N. Kewin of the Kewin Lumber & 1;' Walnui Creek, Calif., died Octobet 25 after

Supply Co., being ill for

SA]IFORD. IUSSIER, IJIC.

DISTRIIUTORS AND WHO]:SAI.IRS

, Ook Stoir Treodr-Throrholdr

Door Sills-Hqrdwood llouldlngs ond

Psnel-Woll

snd Domesf lc-Phtlippine-JoPonete Hordwoods

Worchouse Dcltvcry ot Garload Shfpmcnrl

610l so. vAN NESIS AVENUE

los Angeles 47, Colif. AXmlnster 2'9181

Thomas Steele Holden, 72, vice-chairman and former '': presidentofF'W'DodgeCorporation,constructionnewS. and marketing specialisti, died^November 3 at his Darien, , I Conn., home.-Hi was considered the experts' expert on businessconditionsinthebuildingindustryandwasan architect early in his career . . . Loraine van Patten, 39, whe ''" was associated with !'er_ father,-John H.,van Patten in his ,:i& dry kiln and wholesale lumber business in Gardena, Calif., .';-;: wis killed November 22 in an accident on Highway tbL neai' "$. Soledad, Calif., when the car she was driving skidded into .,I a bus after she swerved to avoid hitting a halted car. fn .u' addition to her work in lumber, Miss Van Patten was a l, noted motion picture travelogue producer, traveling exten- 'lt sively and filming in Europe, and had also appeared on tele-: .,i visioh. She made her home in Hollywood and leaves her .'r parents, a sister Muriel, and her brothers, J. Keith and .ll. Lyt".l. Cttartes g. Stttitlt, Sr.,85, retired luirberman and'l'd.' manufacturer, died November 17 in a Pasadena hospital ,*. after a brief illness . Ernest C. Coate, 72, rctked lumber- tii' yard manager, died November 12. He made his home ln "ii Sepulveda,taiit. Arthur Inks,79, Los Angeles county i carpenter foreman for 33 years, died November 20 , ili,j', Mayne Thompson, 50, mayor of Bellflower, Calif., since last'.. year in the incorporation of the town virtually founded by,' ,.' his family, died November 22 in Bellflower hospital following a heart attack. IIe was associated with his brothers'-'i'i John M. and Claire, Jr. in the hardware business founde4 ,',.i, by their late father in 1910, the first store in the community, t:

Greot Western J"t"t SCRTA

Great 'Western Lumber Corp., Glendale, has joined thq; Southern California Retail Lumber Assn. in the Associatff';i.; member listings. Officers of the wholesale firm are Norma4lq"iJ J. Wi;:";.p;8.ia."i ; Fritz Hutcheson, "ice-president, t;a;",'I{ Ralph Steffen, salesmanager. .;i;'fu

Worning Asked on Builders' Liens

I'rotection of horleou,ners from liens agairrst tlrcir prr,|ertl' b_r- brrilcling contractors u.as askecl December -l b1' a Senate Jucliciary conrmittee

inaLos'\ugelt's

lrearing. Witnesses proposecl :rrr ametrrlmctrt to the nrec'hatrics' lien lan' u'hich rvoulcl foreu,artr hotneotlrters of uoss'ible lien actiorr by builcling material firurs. St'trator I)t,n:Llcl L. (ilttrrsl<1'. conrmittec chairm:rn, said sr-rc'h ;rn :rmerrclrrent u'ottlrl re clrrire rnatcri:1l cornpanies to frrrnisli the corttractt-rr rttrtl homeou-uer s'ith a getrera.l description of labor, etluipntcut or nratcrials {urrrishc'11 15 da.vs before rL lierr cottltl bc llle<1 on tht: propertl-.

-\r.rstirr Zehter, cre clit rnzrrrager for a \\'lLtsorrr-ille. (l:Llii., brrilclirrg rrratcri:rls llrrn, suggestecl thc lal' be :Lnrcttrlt'tl to pcrrnit the {i1ing of felorrv cl'uLrgcs:rgairst rutscrupulous c()lltrarctors.

Volley Workers Get Woge Hike

Fresno, C:r1if.-Iiepresentatir-es of Unitecl Constnrctit.rrr \Vorl<ers l-oca1 700 an<l the I{onre Iluilders ,'\ssn. of thcr San -foaquin \rallev sigrre<1 :r 3-year cotrtract the encl of Nolenrber callirrg for a 20-cent an horrr nagr itrcrcase :rncl costof-living arljustr.nent after tl.re first year. '\grcenrcrrt i-r rctro:rctive to -l\riv. 1 anrl covers 550 u'orkers. Cor-rtract is sairl to be first in the itrclustn'usiug tlie cc,st-of-lir-inr: in<1e-r in dett:rmining u,age scales. 'f1-re 3-r'ear ternr of thr: c()lrtrirct u'as intenrk'cl to 1et enrplor-ers plan frrrther :rhea<i orr 1al;or costs.

Scales in thc 1re\\' cr'ntr;rct rrle: CarPeutcrs, $3..15 zrn hour: Plastere rs. $3.55 ; Pl:rste rcrs' helpers. $3..1.1 ; I',ricl<1a_r'crs, $3.90; Tilesetters, $3.!15 ; Irlrrmbers, 5.1.00; I'ainters, $.3..35, anrl Floorlal'ers, $.3.50. E,mplovers also hirr.e to piL,r- iL 10-ccnt an horrr health-anrl-n'elfare plan.

Bad driving conditions highway accidents in the prevailed in less than 75/o of the fatal U.S. in 1957.

Qualilv Redwood for

L.C.L.

Large diversified stocks of foreign domestic hardwoods-our vard. and

o Prompt delivery by our trucks

r Immediate service on "will calls"

Complete milling facilities

New, modern dry kilns

o Centrally located

r Competitively priced

SACRATIENTO /t,lAlN OFFICE: Phone 2530 J Slreel P.O. Box 2288 o TWXtitt'3-5783 o

The Golfers Who Hod Everything

Msnuiocturers qnd Whofescllers

PINE WHITE FIR DOUGTAS FIR qnd MIIIWORK

y' DENNY LOGGING CO.Truckee, Colif.

y' SIERRAVIILE TUMBER CO.Sierroville, Colif.

y' LONG VAttEY TUMBER CO.Vinton, Colif.

UKIAH OFFICE: P.O. Box 685

The 389th Terrible Tn'entv TonnrAnrcnt u':rs lrelrl at i\Ionterey, October 30 anrl Jt. lt'e \\'cre clu:rrterecl at the llark Thorrras Inn, ancl played llontercv Countrv Clrrb. 'fl'rrrrsclay nrorrring, arrcl Ct'press Point, I'-ri<lal rnorning. 'l'he n'eathcr \\'as srlperlt, rrot cvelt all,\: fog or brecze. lt n-as prob:rb11' the largest atrri best t()urlta!ntcnt rvc havt' elcr hlL<l

RAII CARGO TRUCK & TRAITE

Shipments from Relioble Sowmills of DOUGTAS FIR . PINE

L.C.L. REDWOOD from Yqrd ENGELIT'IANN SPRUCE

WHtlTESALE

FOREST PRIIIIUCTS COMPANY

87Ol Wilshire Boulevqrd (Suire 2OO)

Beverly Hills, Coliforniq

Phone: Oleonder 5-6312

Cqrl

POYNOR Rolph DAIES, Buyer Ukioh, Cqliforniq

Chqn MAHONEY

HOmesteod 2-2915 o TWX UK 86 sr.

^ RENO OFFICE:267 Chism ! FAirview 9-1324

75:Ltour banrlrret'l'hurstl:ry eveling. llorv cotrlcl an1' t()rlru:ulrent have becn lletter ?-threeof tl-re outstan<1ing courses irr tlrc u'orlcl, pcrfect fall 'r'u'catlrcr, :rucl a lirrndreclrlollar oool.

Lau..son [-i1tle n as :L grrest at <lintrer, introclrrced by Clitl Sitnpson, u'ho tol<l us:rbottt the jerk that c:rmc ttp to hinr rlurirrg the hrr:rls of a big torlrnanrerrt ancl askecl hinr if he irrlr:rle<1 or cxhale<l orr his back sr.r'ins-. I Ie huntecl for tl're birrl after 1o-sirrg tlre tourrrarnt:nt u'ith his sarrcl rve<lge but ct.rul<ltr't firrd hinr.

I)au1 Bou'err u'orr tlre tourrranrerrt prize inthc upper bracl<et. Frank Ileruer, l'rize conunittee cliairnrall, \\':rs certairrl,r'onthcjob-tht: nrotrthly prize being a bearrtiful, ste:rnr-lrcatc<l colfcc scrvicc; lrrizes for the golfing guests ;rn11 sevcn for tlre wolnall e'rlests. 'fhis, besidcs "[)ot" golf balls markc<l "'l'errible 'l-n'entics" passed ont by Cliff Simpsol.lJob I.-alcorrer rvas barllv nrisse<l-\\'oll hancllcrl the pool verv stupi<ll,r--he rrrisr.'ci rne r,r'hcn soliciting bets. He shorrlri bc firccl forthright.-H. M. Alling.

Thc 390th 'ferriblc -l-n'errt1' torlrl)alnent u'as helrl at South Hills Corrntry Clrrb. Novenrber 1.1, u'ith Frank Rrrppert as host. Iir-eryboclv at the tournanrent knou's n'hat a good job hc dicl an<l u'hat help he got frorn Bob I)ilr'vorth. Our trrrnout tvas very light, clrre perl'raps to the proxirnity of the \'Ionterer. torlnranrellt brrt tl'rose of us u'ho playe<1 enjo1-ecl the club in<l its bearrtifrrl accorrtrernents. inciuding tl'rc bkrncle, fernale gin-mmnrv players. llob Dilr'r'orth, u'itl'r his local krrowleclge, lecl the field b1' three strokes, 78-12-2-68. 'fhere \vas a three-u'ay tiein the rlpper bracket. betu'een Woll, Olir.er and l{uppert, u'hich u'ill be playecl tl.ris rnonth. In tl.re lir.rals of the First Six ltlontlis Tournamerrt. lteeder beat Falconer 1 up arr<l Bauer beat Bol'rnholT 2 up. They will plaf in tl.re linals next N'Iay agairrst the u'inners of tl-re secorrd Si-x X'Ionths torlrnament.

Ijl:itter, u'ho sets trp the foursonres, finds his rvork very <liffrcrrlt because thc rlen.rbers <lo not sencl in the rep11. postal carcl promptll'. Sencl thenr back er.en if yorl are doubtful (rnark it so), calline ll:ruer on the phone n'hen vou know <lehnitely. Dicl 1-ou ever stop 'n'hat you are rloing ancl call trr,elr.e bircls on the teleltl-rone u.ho are too careless or laz-y to mark a postal carcl? llenrer.nber, the clrrbs like to knolv a clay irr a<lr'ance u'hat to expect.

\rern Hrrck had our December tournarnent set ur for Oaknront, Friday, Decenrber 12.-H M. Alling.

specializing in theuholesaledistribution of Redwood Upper Grades

L.C,L. Shipmenls-Your fruck-or-Our Delivery Direct Shipments Vio Roil-or-Truck-&-frtriler

BRodshqw 2-7943 .

TWX:

BV6654

FIR. PINE. REDWOOD

TExos 0-6456 VErmont 9-11 85

Booklet lssued by DFPA

A nerv general information booklet, "liir Plt,t.oo<l for Toclay's Colrstruction," is nou, available iu limiteil rrumbers at no cost from the Dorrglas Fir Plyr.vood Association, 1119 A Street, Tacoma, \\'ashington. Tl-re infnrmation appears in all Slveet's 1959 files u'ith tl.re exceotion of Machine Tools.

Incluclecl in the catalog are clata on the physical properties of fir plyn,ood ; a chart of the characteristics ancl ltroper use of each grade of Interior-type ancl Exterior-type panel produced uncler DFPA's qualitl'-control program; a table of basic FHA requirements for plyluoocl constructions ; anrl gluir-rg and nailir-rg recommendations.

Desigr.r and use data for the various concrete forms is inclrr clecl.

Hoo-Hoo-Ettes See €olor Slides

A tasty steak dinner was enjoyed at "Rucly's" on Crenshaw lllvd. by L. A. Hoo-Hoo-Ette Club No. I for their November meeting. Follou'ing the dirrner arrcl a short business meeting, Bessie Stervart of C. P. Henry and Company presented the slides photographed in July of the vacatic.rn trip she ancl N{r. Stewart had taken to Niagara Falls, Massachusetts, Pennsylvania, \\Iashir.rgton, I).C. ancl Virginia. These slides inclucled pictrrres of homes of past presiclents of the United States, National \Ionuments ancl beau-

tiftrl parks aucl scenery. 'l'he irrterestirrg' cortrnrerrtarl. gir err by IIrs. Steu'art as each picture u.:rs shou'u nrade a r.'cry errjoyable tra veloguc.

Hoo-Hoo-litte Club No. I is .,'ery honored and pleasecl to be able to assist theLos Angeles Hoo-Hoo in their Leroy Bot's llome project at the Cl'rristnras party in the IJiltmore hotel, l)ecenrber 11, it n'as announced at th<: nreeting.

PINE-SPRUCE-CEDAR FIR - REDSTOOD ALAN A. SHIVELY WHOLESALE

We dre very fortunole fo ftqve so msny good friends"

We wish every one of you a Merry Christmqs ond c prosperous New Yeqr.

Fred Sayre, presiderrt of Stcrling l-urrrlrcr Co., :rrrrl Arlie Charter, head of \Vl.rolesurlc Lluilcling Suppll', rcturned to Oaklancl earll' tlris rronllr after :rttertding tlrc four-rl:r-r' NRL[)Arrnu:rl at ( hica!ri.

J.ean rinrl Norman Winsor of (ircat \\,-esterrt Lutulrrr L'o., (l1t-nrl:rle, and Elva and Ed Dursteler of Sierra I-urrrirer' & Pl_r.urio<I, Van Nul s, uill lcave on tlre \,1:ttson l-ine Jan. 5 for Har"'aii anrl a trvo-llccl< Islatrrls vacirtiolr, 1rl:tning b:rck lrrrtund tlrr: 20tlr.

"Mac" McCormick, Sirrrlrsrin Rerlu'ood Co. s:rlcs chicf, sl)('r)t;r coupJe Nol-.embcr $'ecks .)ll rirstcrr) busirrr:ss, clinr:rxcrl lt1' a ('hicago st()l)()vcr irr:L look at tlre NRI-l)-\ conve rrl ion.

Bill Robertson, sales crrcutivc of Ilritislr Colrtrtrlria Ilorest I)rocltrcts \,'ancouvrr, :rnrl Al Munro', ll. S. s;rlcs rcpr'.cscntativc for \l:rctr{illan & Rloetlel, Ltd., r,l thc sanrc citr'. sl)enl t\\'() rvceks in L':rliforrri:r rirr a. salcs surve,r' trip tlrat inclrrrlc<1 Baja (':rliiornia.'l'lrc,v \\'err ('rlr()ute lrrirrrc frorrr tlrc \lid- I'acific Housing Confer.tnt:t'helrl tlris I't:Lr in H,rn,, lulu, lo u,hiclr tlrc-r' wcrc :rcc()nll);rnicd lr,r Forrest Wilson, s( )utlrcrrr (lulifornia salt's tnanagrr for ltc,tlr ('olrccrns. Irrrrrrerliatelr- orr tlteir lcturn front tlrt' Islanrls, to ulrich lior'lc-st \\'ilson arrd his rrifc s:rilr,rl uitlr tlrerrr l:rtc in ( )ctobcr, tht' ( lrrradi:rns and \\'ilsorr st:rrtccl :r s:rles su,ing :rt S:rn I)it'go, s'orking nortlr,:rnrl \\'ilson left tlrc group:rt S:lr l"ranciscr,, rritlr \[trrrlr, :rnrl Rlrlrtrlsr]n c()ntinrting nrrrtli br- u'a-r oi rrorthcrn (ltrliftirnia, ( )rrgon anrl \\':rslringtorr. visiting distrilrntors :urrl rlealers.

Wtsterrr l-urrrirer's Bryce Stokes r.rturrre<1 tri lrotttc lr:rse irr Sarr lir-trrrcisco Nrir.. l-l:tftcr :r uct'k in s()11tl)('rl) ()reg,rrr visiting tltt' corrrlranv suplrlit'rs.

J. Hatanaka, lr:ul:lgcr oi t lrr ] u:rslr I'lrrvoorl :rncl Lurrbcr -\lills irr Jtrp:rl, a.:rrl rt'1rrt'serrtirrg tlie -l:r1r:rrr Iirrtlrt-r l,ixpolters ..\ssn., rccertl_r' ccintlrlctrrl a .J0-rl:r-r' sLlrvc) tri1r louclring 15 nrtrjor citics irr tlrt'LI.S. tJc lcit ftir ,f :rl:ttt Nov. 1!) f lonr Strrr Iilanciscr, :LItt'r' cotrft'r'rirrg t'itlr llcpr'.e sent:tti\ ('s Zicl & t','.. I nc.

Ken Conway, :otrtlrern (':Lli[orrriir s:r]t,:. ltlanirllLr for Holrres E,urel<:L l,unrlrt:r ('o..

Sirect

Pn^ono/o

Wayne F. Mullin, president of the Mullin Lumber Company yards in Los Angeles, evidently wants to keep things "Oh, KAY!" in the Secretarial department. Earlier this month he had to replace the faithful Kay Poe, popular secretary who resigned to marry Lowell Kolb, another longtime and valuable Mullin employee. Kay Poe's replacement in Mr. Mullin's offrce will be KAY Margason. The dealer is the immediate past president of the Southern California Retail Lumber Assn.

rrr:rrlr ;r ll-ying trip to I-alic IIc:t<l in \cr':Ld:r ()r'l ir lL'crnt hslritr::- cxlrerlitiorr :rrrd lnat)J' r)[ lris goorl frierrds gol :r string oi lr.t,autiful lrass orr his rt'tttrn.

Dave Bishop, nran:rg('r' oi Rorlrliscraft's S:ur [irancisc,r lvare)roLrst', attcn<lcrl :r s;rles rnccting :rt tlrt' Nlarshficlrl, \\tis., Irorrrc olfice rlurirrg c:rrl,v Noverrrbcr.

-\lartrctl:r \\'holcs;rlcr Al Kelley, vicc'-1r'esirirnt of tlrt' "Sale 11rc .-\latrrcrl:r F,stuar'-1' l.eaguc," torrrcd Orcgorr rrrill corne ctions tlrc t'rrtl oi Octol>er.

Ann Baker, lringtirrr :rrrtl rcspecterl ntcnrltcr ,rf the l-. A. rctail lurrrlrcr inrlustrr', didn't

stick out lrt'r'declarr<1 l95B rctirenrent \.er]. Jorrg. Thc,r. c:rlled Ire r back to tl.re -['crrl' Lurnlrcr Co. in \orthridge to l.relp out for a spell.

Dave Mensing, n()\\' relrre senling Hamnroncl-Caliiorrria Rerlrvoorl Co. in San Frant'isco, slrcnl t lrc first of Nor.crtrber rlrurrrnring rulr business rrp lrlalro n a-r'.

'l'\V&J rrcr Mike Coonan of \ervark :rnd Jim Duart,ri Iir.t'srro sl)cnt :[ \overnlrer u,eek trcliliing tlrrottglt the southt'rn Orcgon rnill c()rultr'-\' on :r sirlt's survcl' trilr.

\\''t'll-knou'n \lt'trclocino Corrntl l-utrrl>crrrr:ur Bob Vice, orretinrc slrlcs chief of l)e \-e liriss ,\l ill at ( ulpe 1la, has f ollorvecl Marion Ward irrto thc l,l. -\. Padula Lurnber Co. org:rrrizlrtiou at \\'illits, accor'<[ing to Ou rrt'r Elmer Padula.

Carl Gavotto, San I)iego l-lrolcs:rle lunrlrcr' rlistlibrrtor, slrent'l'hanksgir-irrg in Los Angclcs u itlr Iris son I)ick. Of t:oursc, trIurv (i:nolto, n'ifc and rrrother, rvas uith hint.

l'artncrs Ben Ward and Bill Bonnell accorrlranit rl I:| \\'&K'. ll('\\'est nrarr, Perry Adcox, ()n :t rrrill t:'ip tlrrough thc Humboldt rcqion ior' :r \ ovrrrrllt'r rveck.

Joe Salber of I)acilic Iiir Salcs, Oakland, rt'cctttll'sl)('n1 :r fcl rl:r-r's at r\llrion going tJrrough,\rt'o Sturls, one of I':rcific Fir's nrill a.:corrnt..

Jim Cooper, executivc of the W. Fi. Cooper \\-holesalc Lurrrlrer Co., l-os Angeles, ancl his rvi[c rcturrrt'rl I)ec.7 fronr Harr'aii (nrernor:Llrlc rlatc tlr:rtI) aftr:r sIetrrling tlrrec relaxing n c.eks orr thc bcaclre -. of (Jaltu anrl tl.re otlrcr islands.

'l':rllrot l,urrrl)crnran Dave Davis anrl lris I)ottic vacatiorrt'<[ at PaJnr Springs ovcr the 'l'lr;rrrli sgiving hoI ida,r's.

I-. A. \\'hriles:rlt' Lurnberrnan Joe Tardy Irol orrll got llis n:rtrre in tlrc Vincc Flahcrty colutrrn in'l'ltc [ixantincr r,cccntlv but :rlso :r lt't1r'r'tlrat Jose rvrotc the lroprrl:rr colunrnist on tlrc subject of n:rtirinal lotterics.

Kurt Grunwald, )rcad of \\-cste rn Lurnber Conrpan-r', San Frarcisco, rnas rcleased fronr \Iount Zitin hoslrital just in tirrre for a big Thanksgiving f ertl iollorving a rcgular vearll. physical clrccl<r-rp.

gi, P;nn til"llingr and Speriol betail

A Medford Gorporation Representative

Fire-Hqzcrrd Period Extended

Declaring that unusual fire hazard conditions exist through California, Director of Natural Resources DeWitt Nelson, by proclamation Nov. 28, extended the period during which a written permit from the State Forester is required to burn inflammable material or use explosives on forest, brush, or grass-covered land. The proclamation ir-r part reads:

" ft is further declared that such unusual fire hazard conditions shall extend bevond December 1. 1958. and until such time as this order is repealed."

Activates Santana Task Force

With "Blor,l'up" fire conditions forecast for all of Southern California, F.M. Raymond, state forester, took steps Dec. 2 to complete the activation of the Division of Forestry's "santana Task Force." One-hundred men and 40 pieces of fire-fighting equipment have been sent from throughout the rest of the state to strengthen the Division of Forestry forces in Southern California to provide the best possible protection to the area.

Mqsonite Promotes Ghqse, ond Ghose Promoles Mosonite

The promotion of Raymond S. Chase to the position of manager, advertising and sales promotion, is announced by Paul B. Shoemaker, vice-president in charge of sales for Masonite Corporation. Since March, he had been manager of sales promotion. Chase joined Masonite as a dealer salesman in the fall of 1949, iovering the Spokane territory. He later was transferred to a sales territory in the San Francisco area.

Donald F. Silk will continue as assistant manager, sales promotion, and Owen A. Tibbles as assistant manager, advertising.

(Tell them Aou sau il h fh" Cttlt"*tt Lumber Merchant)

$mith llurdwood Gomprny

ilder t MWle - Lumber md $quures

48-Hour

Seqttle Hoo-Hoo

Glub 34 Heors

Fowler Tell of Fir Plywood Prospects

Hoo Club 34 an inside view of what's ahead in this fabulous product at the club's October 28 meeting at the Seattle Athletic Club.

Gordon D. Marckworth, dean of the College of Forestry, University of Washington, the newly elected club president, presided.

With machine-gun rapidity, Fowler presented facts and figures on the amazing growth and new developments in fir plywood that virtually lifted his audience off its feet.

"In 1925, there were 12 plants producing Douglas fir plywood with a combined capacity of 153,000 feet. Today we have 118 plants with more than 7-billion annual capacity or a weekly production equal to an entire year's output little more than a quarter century ago. More than 70/o of today's industry is on hot press. The product is accepted nationally and 98/o of the nation's dealers inventory it," he said.

"Construction still takes 70/o of the total use but the remaining 3O/o is forging ahead in a variety of new applications and the industry is only on the threshold of its magnitude."

He presented a glowing picture of new developments, illustrated by colored films. "More and more uses are being found for plywood in industry: pallets, tote boxes, packaging materials handling; in construction, especially heavy: box beams, stressed-skin panels, roofing of folded plates, domical, diaphragm, hyperbolic paraboloid and barrel vaulted for strength and architectural beauty; construction elements in which the plywood becomes an integral working part of the component; highway signs; concrete forms that contractors can use over and over again; farm silos, barns, storage units; do-it-yourself items; pleasure boats and marine construction. 7l/o ot the total output now goes into the latter field-approximately Gmillion feet," Fowler said.

"With labor costs steadily advancing and the trend toward factory pre-fabrication, plywood offers substantial savings in time, labor and money. There are 285 factory fabricators in business today making component parts for homes and buildings.

"Architectural flexibility is offered by fir plywood where parts are assembled, rather than fabricating on the job site." :

Fowler pointed out that plywood gets the greatest strength and utility out of the log, and the greatest dollar. return. "With prices of logs steadily advancing, people with timber are getting into the plywood business and consolidations are taking place with timber owners tying in with the mills. Perpetual logging with sustained yield is the answer.

"As the stands of timber have become exhausted within easy haulage of established mills, we have been getting lower grades and must find ways to cover the plywood cores. Such means, for example, of spraying rejects with epoxy resin with a catalyst and colored glass fiber. Plywood rejects sprayed with polyester and a fiber glass mat are now i going into refrigerator cars as lining. There is no absorption of odors and the cars may be steam-cleaned after each run,",. he continued.

"Rolled asbestos is being applied to create fire-resistant

ut Yoar se rvice!

Wdtenn DOOB & SASII OO.

S*w /g/4

5th qnd Cypress Streets . Ooklond 20, Coliforniq

TEmplebqr 2-84OO

panels for schools and public buildings. One plywood facing troduced as the new Deputy Snark for Jurisdiction III and recently developed carries a 60-year guarantee against re- was presented rvitl-r a certificate by Bojum James G. Miller. painting." Rameses 45 Arthur H. Geiger of the House of Arrcients, Fowler touched or.r the possibilities in applying veneers displayed a l.randsome hand trunk made especially for lugover Douglas fir cores using the beautiful hardwoods of the ging around the fabulous regalia of the order. West, such as madrone, myrtle, maple and oak.

The Douglas Fir Plyrn'ood Association, in collaboratiorr with the Tacoma, \\rashington, Lumbermen's Club, recently sponsored a highly successful forum on wood constructiorr in school buildings.

President Marckworth announced the following adclitions to tl-re board of directors of the Seattle club : Thomas W. Dolan of Riverside Lumber Co., Bothell, Washingtor-r; Harry O. Mitchell, secretary-manager, Northwest Hardwood Association, Seattle, and Virgil G. Peterson of the Red Cedar Slringle Bureau, Seattle.

Bob Grimm of Ehrlich-Harrison Co.. wholesalers. was in-

Seattle Hoo-Hoo gatherecl for another meeting or-r November 19 ancl r'r'ill meet again on December 17.

Roberts Joins WRCLA

Frarrk D. Roberts, 33, Seattle, has been appointecl to the Tecl.rnical Services department of the Western Recl Cedar Lumber Association, announces Arthur I. Ellsworth, secretary-manager. Roberts will engage in field service work for Western Cedar directecl primarily to architects ancl builders to aicl in cleveloping accurate specifications and proper building methods for best siclewall performance.

PICKERING tU R CORPORATION

SUGAR PINE

Phone: (Sonoro) JEfrerson 2-7141

(Tuolumne) WAlnut 8-4213

fWX: SONORA I l6-U

Mills: Stondord, Cqlif., ond Tuolumne, Cdlif.

. WANTED: PRODUCTION SUPTRINTENDENT

EXCELLENT CALIFORNIA LUMBERYARDS FOR SALE

We have a few listings on some very profitable, going lumber opcrations in Southern California. If you want to buy a yard or site and start the New Year right in this satisfying bueiness, please let us hear from you.

TWOHY LUMBER CO.Lumberyard and Sawmill Brokers 714 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

RETAIL YARD OPPORTUNITY

l. Address Box C-2823, California Lumber Merchant

; 108 West 6th St., Room 508, Los Angeles ld Calif.

newest lumber yards-

Address Box C-82O, California Lumber Merchant

1I loE West 6th SL, Room 508, Los Angeles 14, Calif.

WANTED

VIC ARMSTRONG

Dlckens 11968 or STanley 3-2296

ATTENTTON PLYWOOD SALESMENT

' PLYWOOD SALESMAN WANTED. Good Territo,ry in Los Angeles area. Experience preferred.

Address Box C-2E21, California Lumber Merchant

l(E West 6th St., Room 5OE, Los Angeles 14, Calif.

WANTED

dirlfor General Office work. Must know how to figure lumber and bc good at detail. San Fernando Valley. Call:

VIC ARMSTRONG

Dlckens 11968 or STanley 3-2296

PLYWOOD SALESMAN AVAILABLE

Experienced in Flush & Fir Door sales in Southern California with -, a following. Desire imrnediate connection and available NOW.

CARL DAVIS

!t419 Yolanda Avenue, Northridge, Calif.

Phone: Dlckens 2-3960

HERE IS YOUR MAN

, LUMBERMAN-COLLEGE GRADUATE-I0 years' experience in Purchasing & Sales in Retail & Wholesale. Presently employed. Alert, Ambitious & Aggressivc.

Address Box C-2819, California Lumber Merchant l(B West 6th St., Room 508, Los Angeles ld Calif.

Up to 3.58 acres. Adjacent to Long Beach & Santa Ana Freeway. Ready for immediate use. Offices, Shops, Underground Fuel Tanks, Paved, Fenced, 'l-Car Rail Spur. 9,00O ft. Open Shed. Matcher, Table, Chains, Conveyors, Blowerq Sawdust Bin. Entrance 2 Streets. Power Pdnel for Additional Equipment.

PHONE: ANgelus 9-0521

-

With option to buy. Excellent Retail Lumber Yard on Highway'63, Central California. Large store and railroad spur on property. Plenty 6f Traffic. Lots of Parking Spa.ce.

FOR LEASE_

Lumber Yard & Planing Mill. 3 acres paved. Storage sheds and office building. No inventory. Machinery is for sale or lease; 3 moulders, rip-saw, resaw & planer. Located at 3213 El Segundo Blvd., Hawthorne.

For information cdl

ORcgon &6104, or Eveninge: FAculty l-299

Retail lurnber company now doing over $2,O00,0O0 business annually needs additional capital and agSreseive management to e:ipand and be able to take advantage of opportunities available to it in Central California area of dynamic growth. Will consider merger, or sale o{ all or part to buyers who qualify with substantial capital resources.

Address Box C-822, California Lumber Merchant l{E West 6th SL, Room 508, Los Angeles fd Calif.

WANTED TO BUY_

Los Angeles area Retail Lumber & Building Material yard. Prcfer going concern doing minimum S250,000 gross yearly. Replies confidential.

Address Box C-2198, California Lumber Merchant 108 West 6th St., Room 50E, Los Angeles 14, Cdif.

WANTED TO BUY_

ALL ELECTRIC MOULDER_IMMEDIATELY

Contact:

ABORIGINE LUMBER CO. P. O. BOX 705 FORT BRAGG. CALIFORNIA FOR SALE

l-Clark Mulc Tractor, Pricc $525.

CRENSHAW LUMBER COMPANY

1940 West 166th Strcet Gardena' Cdif.

Phones: DAvis 3-1337, FAculty 1-1850

FOR SALE-Kiln boilcr, smokc stack, fans, steam pipcs, instru-.menta, ctc.

Frank Burnaby STanley 3-2060

MILL EQUIPMENT FOR SALE

Berlin No. 177 Planer, 8x3O l-side, 3-Knifehead, 30 HP, Ballbearing, with Starter ......$4m Towers Double-end Trim Saw I ft., 10 HP ... 40O

Pike Tlailer 3-Ade, l2-Wheel, Lumber Rollers 15OO Hyster Straddle Carrier MHC 6878 . 20OO Subject to prior sales. All items sold as is Cash o,r terms. GOLDEN STATE LUMBDR CO. 1100 Colorado Ava, Santa Monica, Cdif.; EXbrook 5-3275

FOR SALE:

HYSTER Lumber Carrier, good condition. WILL SELL CHEAP

Write: P. O. Box E3 or Call: TErminal 2-4504 San Pedro, California

FOR SALE

l'rrr!::

Rcconditioned Gerlinger Matcrial Car:rier, 30,0q) lbc. capacity, inside width 69 inches, inside height 78 inches-66" bolsters.

BURNABY & WILLIAMS STANLEY 3-2060 (Los Ancclcs)

BUY-SELL-REPAIR-SERVICE :

Fork Lifts and Straddle Trucks. Complete strop and field service. Portable Welding, Spcciaf Fabrication, Steam Cleaning and Painting: Service Available 7 Days a Week All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269. NEvada G48O5

BUY BUSINESS CARDS

$1.9!l per 1000-Details Free

TROMIL

7'19 Bryant Street San Francisco 7, Calif.

BUYER'g GUIDE

t||s fifGELEs

Buy Areu

and a H"PPy IJeut Year, . ,fro* and