The California Lumber Merchant - March 1962

THE CALIF'ORNIA

LIJMBtrR Mf RCHAI\T ^..l:"'":,i::,:,.,

Vagabond Editorials

Stain-Priming Operation Is the Latest Move in Downey Kiln Company's Expansion plans

King-Customer Service and Employee Recognition

Spell Success for Santa Barbara Mill & Lumber

Stahl Lumber Company in Big Expansion

Los Angeles Wood Promotion Group Established

California Door Thrives Through product euality, Diversification and Service

Fun-Facts- Filosophy

Wood Preservers Elect New Oflicers

Early Interest Indicated for Lumber Association's Annual Convention

RenoVating by John Reno

Newman Lumber Opening Dralvs Record Crowd Personals

Arcata Redwood Company A<lds Truck Loading

A Message for All Hoo-Hoo

Celotex and So-Cal Co-Sponsor Fisher Lumber's "Truckload Sale" .

Stanton Swafford Company Celebrates lst Anniversary .........

February is a short month yet it has produced two of the greatest men in American history. The names, as you may have guessed, are Washington and Lincoln.

\\-ashington was and will always be "the father of his country:" first in peace, first in war, and first in the hearts of his countrymen," as "Lighthorse" Harry Lee (the father of Robert E. Lee) so marvelously said. FIe was a great lllar1, a very great man. When his country needed him he gave every ounce of his strength, devotion, and magnifiCent leadership. And when the emergency ended he went back to his people and his home denying all declarations of l-ris people that he lvas an "irreplaceable man." He knew this to be a great nation, even in its infancy; and when he knew that-God would provide men of rvisdom and devotion to take up where he left off. Which was one of the chief proofs of his greatness. No man can be truly great irr r'hom the power-lust holds sway.

\\'rote John Richard Green: "No nobler figure ever stoocl in the forefront of a nation's life. Washington was grave and courteous in address; his manners were simple ancl unpretentious; his silence and the serene calmness of l.ris temper spoke of a perfect self-mastery. But there was little in his outer bearing to reveal the grandeur of soul n'hich lifts his figure, with all the simple majesty of an aucient statue, out of the smaller passions, the meaner impulses, of the world around him. It was only as the u'eary fight went on that the Colonists discovered the greatnesJ of their leader; his clear judgment, his heroic errdurance, his silence under difficulty, his calmness in the hour of danger and defeat; the patience with which he rvaited, the qlickness and hardness with which he struck, the lofty and serene sense of duty that never swerved from its task through resentment or jealousy; that never, through war or peace, felt the touch of a meaner ambition ; that knew no aim save that of guarding the freedom of his fellorv countrymen and no personal longing save that of returning to his own fireside when their freedom was secured."

The smaller things about Washington are intriguing. For instance, he w4s the most punctual of men. When he said he would meet the Congress at a certain hour, not one minute after that hour had'arrived, he was there and ready. He demanded punctuality of others. It is related that he invited guests to dinner one night and they came late. \\rhen they arrived they found Washington quietly e1!_i19 his dinner, and as he calmly seated thetn, he said : "My cook doesn't ask have the guests arrived, but only has the hour arrived."

\\:ashington had much of the personal modesty that marked tfie character of Lincoln. When he left his beloved NIt. Vernon to take up the great cares of the Presidency, he wrote: "lVith the best disposition to render service to my country in obedience to its call, but r'vith less hope of answering its expectations."

A writer sought to question Washington about his family tree, and Washington replied that his ancestr-y was "of small moment, and 1 subject to which, I confess, I hare paid very little attention." As the horse player once

put the same thought, blood made no difierence if the colt iouldn't run, and if it could, it made still less difference.

As for Lincoln it rvas no doubt his Christ-like humility that has caused every world scholar of tl-re last generation to list him among tlie few greatest men who ever fi-gured in the tide of tin:re. Vanity, egotism, arrogance, and jealousy of other men-those weaknesses so much in evidence in our big men of today-were utterly lacking in Lincoln.

The fame and name of Abraham Lincoln rose ever greater in retrospect. He possessed more gentleness, humility' kindness,-and less personal egotism than any leader of men in modern times. In this era of personal ego through which the civilized world has been passing, the humility and self-effacement of Lincoln is magnified by comparison' Emerson had Lincoln in mind rvhen he wrote: "See how the mass of men worry themselves into an early grave, while here and there some great, unselfish soul forgets himself into immortality."

Some wise man has well written that Lincoln revolutionized the American manner of speaking and writing; that he did for our American type of English what Dante did for the Italian. He did tno..'to make.- simple style of expression, using few and easy words in such a way as to-give them unheard-of power, than any other American' His Gettysburg Address is a perfect sample.

When he said that he fought "With rnalice toward none" he meant it literally. When he was a youngster working in a store in Springfield, a drunken bully-entered the stoie and tried to itart a riot. Finally, all efforts to quiet him having failed, Lincoln said to him: "Well, if you must be whipped, I might as well do it as any other inan." So he grabbed ttre big-bully in his great arms, crashed him hard against the ground, and held him there while he calmly rubSed a hand-ful of weeds in his face. The bully cried - in pain, and begged for mercy. So Lincoln oicked him up, bathed his face with cold water, and sent him on his way, a u'ell chastened bully.

Plqnned Community Reploces Historic Lcrndmqrk

Plans for a new $100 million, 4000-home community were launched recently with the purchase of the 200o-acre Freitas "C" Ranch at Novato, California in M'arin county.

In a joint announcement, Sunset fnternational Petroleum Corp. ind National Theatres & Television,. Inc.,both of Los- Angeles said they have agreed to purchase the propertv for more than $3 million cash.

iocated on Novaio boulevard about 7l miles west of Highway 101, the land is the last of six historic Freitas ra.rthes -in X{arin and Solano counties. It was acquired by the pioneer Manuel Freitas shortly after the turn of the century and has been owned by the Freitas family ever stnce.

Plans call for construction of single-family homes, multiple units and a senior citizens center. About 400 acres wlll be set aside for recreational use and additional acreage will be earmarked for public and parochial schools and a shopping center.

Ttre community will be known as Greenborough.

Naturally It's Different-That's why customers are dreaming up new uses every day. New construction, remodeling. dens, living and family rooms, kitchens and bathrooms.. inside, outside. all around the house. Smart dealers are dreaming,too. about the money they can make with this profit enriched product. Are you a dreamer ?

Despite what you may have heard, we don't have 50,000 trained woodpeckers to create Lam-Loc Pecky Cedar. A natural tree fungus makes the pecks and stops the minute the tree is cut. We do have several other mystical things rve do to it, however. It's all explained in our. mystical manual. \\h'ite for one. Ed Fountain Lumber Company, 6218 South Hooper Ave., Los Angeles, Calif.

IileoProaoker-For tltose uho qualify as grade"A" dreaners, we haue this grade " A" customer stopper. It's 4' r 6' and slrcws hous Lam-Loc Pecky Cedar looks in the natural color, as well as, suggestiue stained samples. A literature bor supplies custom,ers attractiue .1+ color brochures uitlt all details. There's no charge f or this mone'!/ maker. Just ask.

Stain -Priming Operation ls The Latest Move In Downey Kiln Company's Expansion Plans

"Birr" Slusrt Joins Dean Jones ln Mqnq,gement ol Downey ond New Cedcrr Specioffies Facility

I)ean -|ones, owner of Downey Kiln Companr'. proudly announced the expansic.rn r-,f the firm into the lumber stain-prinring field with the purchase of nen-. precision machinery, specially designed for this operation. To handle the adclitional sales and administrative duties. experieuced nelv personnel have beeu acklecl.

on-the-premises for immediate delivery, will also do stain-priming on a custom basis for those customers u'ho prefer to supply their own stock.

Sales and Promotion

William "Bi11" Stuart, rn,ell kuou'n Southern California lumberman, rvho has lived in Honolulu for the past year and one-half, will be in cl-rarge of all sales and sales promotion, in the positiorr of General Nlanager. He will assist Dean Jones of Cedar Specialties for several weeks in a program of stain primed lumber and plywood products, including component parts, for pre-

Hoo member, Jack has many years of lumber and kiln-drying experience to his credit. And, rounding out the frontoffice talent is Bill Woodin, associated for years with Wall Dry Kiln Co. and Islands Timber Co. Rill joins the team as office manager and rvill assist in olfice sales.

Continued Growth Foreseen

"\Are are looking forward to an active and continued period of growth," emphasized Dean Jones, "and this stainpriming process is but one of the many services rve intend to offer the retail

CI'-D.'\R SPECIALTIES, company nanre fc,r the nerv facility, was instrurnental in the <levelooment as well as the installation of the sparkling nel\' ecluipnrerrt. The principle machine, over 90 feet irr length, will stain-prime ttp to 60.000 boarcl feet of dry lumber per shift. This process is available in over 16 colc,rs : it prefinishes the lumber on all four sities n'ith a smoothness ancl uniformitr' lrot obtainable by brushing. Substantial savit.tgs in labor and on-site prirning time are but two of the many adr-antages of this automatic process.

Custom Service Available

Ce<lar Specialties, in addition to carn'ing con-rplete lumber inventories

fabrication to be extensively developed for Hawaii. Bill, who will make his 1-rome in this area, is an active member of Hoo-Hoo.

Jack Johnson, yard manager of Dorvney Kiln Company and production coordinator for the nell' Cedar Specialties division, supervises the competent yard and priming cre\\Is. Also a Hoo-

dealer in a line of new and diversified lun.rber specialties." Dean smiled, then continued. "This combination of two modern facilities is but the first step in our plans for an orderly program of expansion that will ultimately -?\" oui company the largest of its kind in Southerri California-and perhaps the largest in the state."

Expanded Facilities for

HARDWOOD DIVISION:

3855 Eost Woshington Blvd.

los Angeles 23, Colif.

ANgelus 3-6844

ADouble Featuro...

Two Big Yards Io Serve You!

Better Customer Service

SOFTWOOD DtVtStONs

4230 Bondini Blvd.

los Angeles 23, Colif.

ANgelus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOODS FOR EVERY PURPOSE

Meeting the Exoct Requirements of Retoir Deolers

Speciolty Hordwood ltems for the individuol user

ALL SPECIES OF PACIFIC COAST SOFTWOODS:

Douglos Fir

Hemlock

White Fir Ponderoso ond Sugor pine

Spruce

Speciolty ltems

Redwood-oll grodes

Ff'rHE operations of the Santa BarI b"r" ittilt & Lumber Company closelv reflect the character of the comrnunity of Santa Barbara itself The word for botl-r is-QualitY.

This beautiful California Mission town on the Pacific Ocean has for years been renowned as the winter resort of the wealthy and the permanent home of those retired individuals rvho could afford the best. Life was leisurelv. lif e was good. The homes, stores'and public buitdings of its citizens have understandably reflected their desire to have the best in coustmction. Santa Barbara Nlill & Lumber has always furnished that.

The firm goes back many Years to the time when it was o'ivned bY Herb Weyler, former Sauta Barbara Mayor and- State Liceusee of Contractors. In 1953 the firm vr,as purchased by Kenneth R. Simpson, Ji., and incorporatecl as Santa Barbara Mill & Lumber Company.

Prbsent officers are Kenneth R. Simpson, Jr., president; E. G. "Ed" I-udwick, vice-president and general manager; Ray X'Iosher, secretary and mill departmerlt manager; Greg Gartrell, manager of the lumber department; Nina Poe, Accounting;and Ron Barker, LCL purcl-rasing agent. X4r. Gartrell is the son-in-law of the late Mr. Weyler.

Santa Barbara Mill & Lumber ComDany's getteral trade area extends to a iadius if about 100 miles from the City. It offers, it was stated, the o_nly cusiom milling service between Los Angeles and San Luis Obispo. It also manufactures cabinets and pre-fabricated door units, and is in the primary stage of getting into truss operation.

and Employee Recognition

Spell Success for Santa Barbara Mill & Lumber

The firm is a member of the \\roodn'ork Institute of California with Mr. N{osher serving on their Board of Directors.

from mouldings clear through to llardrvood lumber, from Astragals tc: Zebta Wood."

The firm employs over 40 Persol1s, and we found Ed Ludwick's remarks about the company's personnel policies highly interesting. They are policies which llo cloubt coutribtrte irr good measure to the successfttl ()peration.

The company offers a highly diversified and provell service. States General Nlanager Ed Ludwick, "\\ie are experienced in, ancl equipped to service ancl supply any type of construction job from a sand box to multi-story school jobs. \\'e participate in tract development, generally on jobs of up to 100 homes.

"There is still a brisk added, "in cnstom homes COO class."

Santa Barbara \'Iill & Lumber u'orks closely with contractors on remoderling jobs. It was stated that abont 75 to 80/o of this work is done tl.rrough contractors.

The firm is located on three acres itr the heart of the city. A storage yard on a sDur track adds another acre. Usual inventory erlcompasses about 3,000,000 board feet"in anything

Loyalty ancl euthusiastic participation in the firm's progress characterize the employees' attitudes. Enrployee trlrn-over is lorv, and the a\-erage length of service is approximatelv sis vears.Such attitudes stern, of cotlrsc. irom the progressir-e managenr€nt r rf t-he hrnr.'Thire is a profit-sharing plan for' key personnel. -\ll emplol'ees are co\-".ed-by g'enerotls fringe benefits: the conrDany pays the premitturs oll qrollp life, ^accidini and frealth plan.. 'fhere are standard r,acation and sick leave policies. - "As yet tlre compall\'ltas ttever dedtrcted ' pay for illiresi." r 'b serverl Lrrdwick.

Santa Barbara X'Iill & Lunrber believes in seeking and keeping emolovees who wani to make a career itl iumber. It encottrages them to take special courses o{ educatiorl' All salesmen aud countermen l-rave taken the Dale Camegie courses in "Salesmatlship" and -Hutt-tat-t Relations"-pa-id for- by the comllarly-as 'rvell as the "Smait Busirresi 1\[anagemerrt" seminars through U.C.L.A. College. SAFETY gets caPital emPhasis. with Ed Ludrt'ick leading the caurpaign for 24-hour obserl'atrce of all iulEs. Posters attd ttelvs itenrs tacked

(Continued on Page 50)

Merl Tonner Monoges

T W & J's Newqrk Yqrd

Ilalph Prouty, sales manager of Tarter, Webster & Johnson's 10 California distribution yarcls, has announced the promotion of Nlerl Tanner to manag'er oi tt-te distribution yard at 5526 Central Avenue, Newark.

X{r. Tanner has been with Tarter, Webster & Johnson for 12 years, during which time he has been active irr both the accounting ancl selling departments of the concern. During the past 8 years he has been at the Nelvark distribution yard on outside sales ancl L.C.L. yard sales. Two years ago he was made assistant manag'er and now he steps into the managersl-rip of one of the principal remanufacturing plants and distribution yards in the Bay area. Under the direction of Mr. Tanner, the policy of Tarter, Webster & Jol-mson in Nervark will remain the same, that is, quality controlled lumber ancl the best service available anywhere.

The Tarter, Webster & JohnsonNewark yard features complete remanufacturing facilities and can make any pattern of moulding, siding and

Merl Tonner, mdnoger of Torter, Websler & Johnson's Newcrk, Colifornio, wholsqle distriburion yord,

lumber. They bring in lumber from T\\'&J's own mills, resaw, kiln dry and remanufacture right on the location. Although remanufacturing is the specialty o{ the Newark yard, they handle an ellormous volume of Pine and Fir either in direct mill shipments or yard stock.

The sales staff of the Newark yar<l consists of 8 top salestnen covering the Bay area from Carmel to Sarr Rafael, including San Francisco aucl the entire East Bay rnetropolitan area.

Attending the recent lmporled Hordwood Plywood Associclion (IHPA) four-doy convenfion in Polm Springs, Colifornic, ot rhe Indiqn Wells Hotel, ore left Wdrd Kerkmonn, genercl monoger of AI/ISCAN Inc, of los Angeles qnd Sten Forssio generol soles mdnoger of Swanbocrd, Gothenburg. Sweden' Sten Forssio will relurn lo Sweden vio Chiccgo ond N. Y.

The 20.ocre Nework, Colifornio, wholesole di3tribution feolures complefe dry kiln ond re-monufoclu:ing focilities Adjocent to q mdin orleriol freewoy, TW&J oul-of-yord fhe entire Son Fronclsco Boy metropolilon oreo.

yord of

D. R. "Don" Clork, Territory represeniolive for Mosonite Gorporotion. wos honored recently on KSDO Rodio, rhrough the Gordon group under the direction of Peter Anthony McMohon, os Son Diego's "Busi' nes3mon of rhe Doy."

Mr. Clork wos feqlured throughout KSDO's broodcosting doy, afler being selected by leoding businessmen qnd community leoders of the Ciry of Son Diego. Don, o nolive of Colorodo, hos been in rhe building moleriols qnd retoil lumber business since groduoling from school; he hos been wilh Mosonire for l0 yeors.

ffi. ond Mrs. Clork, who live ol Point Lomo. hove two children, o morried doughter ond o son who otfends Son Diego Srote.

Stahl Lumber Company in Big Expansion

Softwood Division fo Be Locof ed at Former Hsrdwoods Concentrsted at Ecrsf

Announcement was made last month by Floyd Scott, wholesale lumber executive of Los Angeles, that the wholesale distribution service of Western Mill and Lumber Company and Stahl Lumber Co., Inc., would be combined, effective March 1, 1962. Under the expansion program the firm will continue as Stahl Lumber Company, Inc., handling a full line of West Coast softwoods, imported and domestic hardwoods and a complete custom milling service by Quality Planing Mill.

Milan A. Michie has been named vice president and general manager, according to Scott, who continues as president of the combined distribution concern.

Kenneth W. Tinckler, an executive of the firm for many years, will manage the hardwood' division at 3855 East Washington Boulevard.

I\Iichie will establish general offices at the softwood yard located at 4230 Bandini Boulevard, in the heart of the Los Angeles central manufacturing district.

\Alarren Matteson has been elected assistant secretary-treasurer, comptrol-

Plon] of western Mitt and Lum$s1WashingtonBovlevard Site

Scott. "At our Bandini Boulevard location we shall carry full yard stock of all species of West Coast softwoods, including Douglas fir, pine, hemlock and spruce, as well as redwood and specialty items."

The hardwood yard, located at 3855 E. Washington Boulevard, will continue to stoCk a full line of all domestic and irnported hardwoods for the exact reouirements of retail lumber dealers, it was said.

ler and credit manager of the new operation.

Veteran mill operator Bill Hoglund has been appointed general manager of Quality Planing Mill; this division

"We shall concentrate on fast, efficient LCL service from both Yards and direct shipments," said general manaser Michi6. "We intend to build a clo-se-knit organization second to none, and by cirrying a full lige of all demand items, exPect to otter a service that will be toP flight."

of the operation will remain Bandini plant, it was said.

"We shall now be able to complete service to Southern nia dealers and industrial

at the offer a Califorusers of hardwoods and softwoods." stated Mr.

The new firm expects to expand its sales effort to include, not only all of Southern California. but Arizona and Nevada as well.

Quality Planing Mill, under the management of Bill Hoglund, will concentrate on specialty milling for the trade and rvill operate as a separate unit.

Los Angeles Wood Promotion Group Established

The first meeting of Los Angeles Lumber Joint Action Committee took place at The University Club on February 1.

The group will be known as the Lumber Jac's and will be active in local promotion of lumber and wood products.

Wayne Mullin of Mullin Lumber Company was selected as chairman, William Hanen of Al Peirce Lumber Company as vice-chairman.

Four active committees have been established and will be under the guidance of the following men: Wilbur Barr, Barr Lumber Company, Santa Ana, Wood School and Church Promotion; Thomas J. Fox, Fisher Lumber Company, Santa Monica, Industry Education; James Forgie, Robert S. Osgood, Inc., Advertising and Publicity; and Richard Lloyd, Ed Fountain Lumber Companyl Building Code.

Local wood promotion programs, firmly established in the major metropolitan areas, will greatly augment the effectiveness of the National Wood

Promotion Program in bringing increased tangible benefits to the "grass roots" level.

Activities of the National Wood Promotion Program are directed toward four key groups having major influence in the selection and sales of building materials. They are the consumer, or home-buying public; architects, engineers and specifiers; contractors, home builders and tract developers; and church and school officials.

In addition, there are the building officials, government purchasing agencies and potential building owners and others who will qualify in the various localities.

All of these target audiences can be reached far more effectively through the personal touch and home town atmosphere of a local program's actMtleS.

The commensurate benefits that will accrue to the local sponsors are threefold : greater prestige, individually and collectively; direct monetary return through increased sales; and a sense

of "belonging" through local participating in a dynamic nation-wide proqfam.

- Above all, local orgar.rization and activity crosses all boundaries and brings all local segments associated rvith the industry together with one goal-to promote wood use at the local level.

Lyle Brewsler Joins Hobbs-Wsll Sqles Sfqfr

Announcement was made last month that Lyle Brewster, lvell known Southern California lumber salesman, had been made a member of the HobbsWall Lumber Company sales staff for the southern territory, including Arizona.

He will be associated with Don Muller, veteran lumberman of the firm and senior member of the southland staff who has been identified in wood products sales for more than 15 years.

Breu'ster has a rvide following in the industry and has been covering the retail dealers since the close of \\rorld \A/ar II.

*WE RIDE ALONE... And We Like It That Way."

We've been travelin' alone for nigh onto 45 years, and we'd like to say it's the only way to do it. We've made a lot of friends in this good old industry, and we deal with only the top suppliers and the best mill sources. We dont have none of them big time manufacturin' folk pushin' us around neither. What we're tryin'to tell you is you can trust us. You just naturally know that you're goin'to get the best there is in quality merchandise. You can call on us any time, pardner. And you can be sure that we'll get you the material thatt best suited to what you need. So, yell our name, and you'll see the FASTEST SERVICE IN THE TERRITORY ON:

The best in softwood. and lurdwood Phlwood Formica Monkegpod Plguood, , . and. Masonite Brand Hardboard, 955 South

California Door Thrives through Product Quality, Diversification and Service

"Your Key to Xlore ancl, Better Sales" accurately themes the presentation of Caldoor "Weather-Lok" Aluminum Sliding Windows, recently introduced by The California Door Company of Los Angeles, exclusive distributors of this quality line.

This same "key"-quality products of many kinds and applications-has enabled Caldoor to continue in successful and progressive operation since t887.

Caldoor "Weather-Lok" Aluminum Sliding Windows are a line rvhich retail dealers will find readily saleable for many reasons. One of the most important features stems from the engineering rvhich has gone into their design and construction to create a truly efficient and quality window.

Some of these features are : the automatic lock, allowing the window to be opened and closed with ease, yet providing positive protection ; the bottom rollers which move smoothly on track --no sticking or jamming here; the weatherstripping-three times the normal amount of vinyl specified for giving greater protection against wind, water and dust.

Another important selling feature is the exclusive design of the drain cup which prevents water or dust f rom entering at the sill, making Caldoor "Weather-Lok" Windows completely weather-tight.

Builders will approve of the design

which enables time-saving installation. The exclusively designed.. nail-on fin assures positive window alignment. In addition, there are over 35 standard window sizes available, for all types of construction.

Further, there is no costly servicing. If "Junior" breaks a window, the homeowner can easily replace the glass from the inside.

There are many other items which are currently increasing in sales at Caldoor. General manager Art Parkins is particularly pleased with the reception given to the knotty cedar softwood plywood. When you see the beauty o{ this paneling, you will understand why so many customers choose it.

Caldoor carries a complete line of pre-finished hardwood and softwood plyu'oods lr'hich will fit just about any retailer's "ticket."

Another item which is a hot seller is the "Louvre Kiug" louvred window, with either strip hardware or nail-on ialousies.-

Cali{ornia Door is reported to l.rave the most complete line of winclows and doors for distribution in Southern California, and to give the best service to its customers is a team of salesmen fully versed in just that-"giving best service."

They are: R. V. Pye, south'r,r.'est Los Angeles County, Ventura, and Santa IJarbara Counties:

Al Wiens, northeast Los .\ngeles County, Riverside and San Bernardino Counties;

Red Thomoson. southeast [-os Angeles County, Orange and ttr.rrth san Diego Counties; and

Dick Moore, central atrcl northrvest Los Angeles County.

Backing up the salesnlen's efforts is a delivery fleet of seven trucks, with trvice a week delivery to most areas.

For a key to more arld better sales by retail dealers, it is suggested that )'ou give Caldoor a call-or ask them to send one of their salesmen out to see you. In I-os Angeles, it's l-f-cllorv 8-2t41.

Hqrdwood Plywood Institute Offers Free CS35 Grode Chort

The Hardwood Plywood Institute is prescntly offering a free CS35-61 Hardwood Plys'ood Grade Chart for retail lumber dealers, plywood wholesalers, and nranufacturers.

The Wall chart is a handy aid since it contains on 1 page, complete information on HPI Trademark Labels for Technical, 'fype I (Exterior); Type II (Intelior); and Type III (Interior) plywood. It also includes conrplete information on Premium Grade t1), Good Grade (1), Sound Grade (2), Utility Grade (3), Backing Grade (4), ar.rd Specialty Grade (SP) with photos of typical characteristics of various grades of birch. A sumnlary of the inherent natural charaeteristics which will be permitted in each grade, and the defects rvtrich will not be permitted are listed in tabular form.

-{nyone wishing to obtain a iree chart mai' do so by writing: Hardu'ood Plywood Institute, P. O. Box 6246, Arlington 6, Virginia. Wall charts are available in quantity at 10c each.

SAW TEXTURED SALES APPEAL

PALCO SANTA ROSA REDWOOD SIDING practically sells itself to quality minded builders. When they see a display of Palco Santa Rosa's rich saw textured face, they're quick io note its sales appeal. And when you tellthem that in addition to beauty, the textured side gives longerfinish life, weathers beauti- fully and requires minimum maintenance, they're sure to be sold! Palco Santa Rosa is,,architectural quality" kiln dried redwood, available in specified or random lengths, packaged in plasticized paper to protect its quality and sales appeal. Get all the facts todayl Watch your sale-s soar tomorrow! Write to:

Honesl

Forced to be a witness against a friend charged with larceny yet unwilling to call his friend a thief, Old M_ose said: -"1 wouldn't say he's an out-an-out thief, but if I wrtz a chicken an' I saw him loafin' around, I'd sure roost high."

Why Not Hqve Fun Ow Of lr?

When I see men who apparently belong to the Furrowed Brow school go about their work as if life no longer held any joy for them, I wonder why they haven't sense enough to quit short changing themselves.

I've always believed that the best work is done in the easiest way by people who think in terms of the fun they get out of it. We've never been able to find anyone capable of giving us any facts from first hand knowledge of a heaven after this life. For that reason, if no other, if we have any sense, we'll do our best to get heavenly pleasures right here in this world. The time to get them is right now. The place to get them is where we work and live.

All jobs are hard to those who think they are hard. It is our thinking that is important. Nothing we do is more po'iverful than our thinking. Outside conditions are comparatively unimportant. Many a millionaire rvhines ancl lives in gloom because his taxes are incre,ased, or because he has to give up his yacht, but a certain poverty-stricken old woman with only two teeth in her head was always cl-reerful and gave thanks that those two teeth hit.

Life at best is short. We have little time to lr'aste in fretting and fuming and making ourselves and others miserable by our cantankerousness. To increase happiness in the lives of our associates, to make them glad we are n'ith them in work and play should be our purpose. Especially at this time, the world needs more men who create laughter and good cheer.

Sure

When yotl say you have troubles as great as rn) own I'm forced to admit that is true, But consider the fact that mine happen to me While yours merely happen to you.

Quit Worrying Aboui Your Competitors

Quit worrying about your competitors.

They are the life of trade.

They are the space of life.

They are a great constructive element in YOUR busilless.

Without them you would be a moss-back, your business rvould never progress or develop, you would never get anywnere.

Without them your trade would be badly served, your business would be a thing of reproach in YOUR town.

You would just be jogging along in a constantly deepenlng rut.

It is your cornpetitor that keeps you up on your toes, casting about for new ideas, seeking for new service that )'ou may render your trade, searching for ways and means to make your business more efficient.

If it were not for competitors this country would be as far behind the times as China. If it were not for YOUR

competitors, you would be as far behind as a Chinese merchant.

Thank God for your competitor. You SHOULD. So should your customers.

If yoir competitor is ahead of you,.you have something additional to itrive for. Don't squeal and make excuses. Look yourself over and see whafyou can do to catch up with him.

Play the game harder, straighter, lqd s-tronge-r. Go at it with ;ll thJbrains you have,and with all the brains you hire.

Don't settle down and be a tail-ender, because your competitor may be making it extra hot for you. Show him lrou are hot stuff vourself.

' Th"n, when Tiranksgiving Day comes 'round, seud every one of your competitors a kindly card sayilg: "t'hank you 't ery muih indeed for keeping me alive during the past year."

You rially-should be thankful for your competitors.

Prizes

These are the things I ptize, and hold of dearest rvorth: Light of the sapphire skies, Peace of the silent hills, Shelter of forest, comfort of the grass, Music of birds, murmur of the rills, Shadows of clouds that swiftly p'ass, And after showers, The smell of the flowers, And the good brown earthAncl best oiall, along the way, friend:XtJ;##jl,l

Key Corporotion Now in Mission Inn

Stark Sowers, well known west coast lumberman, p-^oPular in the Concatenated Order of Hoo-Hoo and civic affairs, has opened offices for The Key Corporation in the Mission Inn Buildin:g, 3616 Main Street, Riverside, California.

LOS.CAL LUAABER COAAPANY

Complete lnvenlory Pond. Pine Gleors

Cedsr White Fir Spaciol Detcils

Wholesole SUGAR P|NE Disfributors

Ludlow 2-5311

Wood Preservers Elecf New Officers

R. A. Thurstor.r, Baxter-Wyckoff Cornpanl-. Seattle, lVashington, was electecl President of the Western \\'oocl Preserving Operators Association at its annual meeting, held at the Clift Hotel. San Francisco, February 8 aucl 9.

Thurston succeeds Richard N. Stanlel-. I{t-rppers Company, Seattle, who successfullr- served as president durirrg the past year.

sociation's California group.

Theme of the meeting rn'as expaud- ing markets through quality control and effective promotion. Representatives of the eight member companies of the association participated in the general discussion, resulting in rvorking arrangements for the coming vear's oromotional activities. - Featured speaker, Mr. Lloyd E. Graybiel, Vice President, Wells Fargo Bank, gave hi. views on ho'n' the pressure treating industry could "fit 1962 into the 60's."

The American Wood Preser'"'ers Institute was represented by its Execrrtive Vice President, N{r. R. O. I{at'es of Cl-ricago, who l-relped to coordinate tl-re rvork of tl.re u'estertt treaters rvith the Institute's r.rational Progralrl.

Stsn Heriot New K/D Sqles Mgr.

Heriot earued his wings in the lumber and plyr.r'ood business with Bay Plywood where he worked outside sales lrom 1952 to joining Bruce. However, Stan u'as born and reared in the production side of the business in the Sierras rvhere his dad rt'as employed by Clover Valley Lumber Company at I-ovalton.

R. A. THURSION

Ilar-r H1'att, J. H. Baxter & Co., San Francisco, was reelected Cl'rairman arrcl James F. Engle, International Paper Company, \A'ood Preserving Dir:ision. also of San Francisco, was rrarner'l -\ssistant Chairman of the as-

K/D Cedar Supply Company recently announced the addition of Stan Heriot to its expar.rding sales staff. Heriot, rvhose official handle 'n'ill be salesr.nanager, will cover dealer sales fronr Sauta nlaria and Fresno north to Oregon.

Formerly associated with E. L. Bruce Co. in Oakland for nearlv 5 years,

STAN HERIOT

K/D Cedar Supply Ccimpany maintains a yard at 22008 Meekland Avenue in Hayrvard and specializes in all types and grades of cedar lumber atrd sidings, cedar shingles and shakes.

Wholesale T I M B E n S hbblng

o Douglqs Fir in sizes 24" x24"

o Plqner copocity for surfocing 1o24" x24"

Re-Mfg. fqcilities for resowing lo 34" x 34"

ll we csn't find it we'll moke ii

QUALITYAND SERVICE

ri'HEN YOU SELECT

STANTON PRODUCTS

o lmported and Domestic Hardwoods

o Stanwall

o Cork Board

o Pacific Coast Softwoods for Every Purpose

o Acoustical and Decorative Ceilins Maferials

STANION SPECIATTIES NOW AVAITABLE: Philippine Mohogony Bevel Siding g/txlO

"Slqnwood" Philippine Mohogony Finish S4S Ix6, 8, lO & 12,, Pocific Coost Alder, Mople, Birch, Bolscl Wood, Genizero

"Faslest Delivery. . fo oll oI fhe Soulhwestl',

4770 District Boulevord Box 3816 Terminol Annex

Vernon, Cqlifornio

LUdlow 9-5581

Early lnterest Indicated for Lumber Association's Annual Convention

A number of exhibitors have already contracted for space at the Annual Convention and Trade Show of the Lumber Association of Southern California, and the early advance bookings indicate that this is going to be one of the biggest shows in the organization's history.

The event 'ivill be held at the Lafayette Hotel in Long Beach, May 8-9-10.

Themed "A New Dimension in Convention Programing," the three-day meet promises to draw a large and enthusiastic attendance.

Exhibitors already lined up include: Robert H. Braun Company, Pico-Rivera; Carlow Company, Los Angeles;

Polms Lumber 9old ro Betts-Sine

A new face lifting will be the result of the recent purchase by the tsetts-Sine Lumber Co. of fifty four year old Palms Lumber of I-os Angeles, it was announced by Palms president and manager, Ray Haddock.

Owned by the same families for most of its fifty four years, the Palms yard was first opened by Chas. Litchfield in 1908, then bought by John French, his brother-in-law in 1910 until 1924 when Ray Haddock bought half interest' It will now operate as Palms Lumber Company-a division of Betts Sine Lumber Company of Culver City.

Comments retiring I{addock, "We want to thank all of you who have been our friends and customers for so many years As the only one who rvill not stay on, let me say

The Celotex Corporation, Chicago; Consolidated Lumber Company, Wilmington; Douglas Fir Plywood Association, Tacoma; Insulite Division-Minnesota & Ontario Paper Co., Minneapolis.

Others aie Johns-N{anville Sales Corp., New Yo_r\; Johnson-Flaheriy, Inc., Santa Fe Springs, Calif,; Old-Colory Paint & Chemical Co., Los Angeles; Re_d C_edar Shingle Bureau, Seattle; The Sherwin-Williams Co., Hollywood; U.S. Plywood Corp., Los Angeles; Universal C.I.T. Credit Corp., New York; West Coast Lumbermen's Association, Porfland; Western Pine Association, Portland; Weyerhaeuser Companv, Tacoma; and Wilhold Glues, Inc., Ios Angeles.

this : I have been working have our Golden Wedding time to go fishing."

for a long time; Nell and I will Anniversary this 5um1ns1-[1'g

California redwood trees have attained ages of 2O centuries and more, often surviving three or more forest fires per century. The tree's thick insulating bark, and the absence of inflammable resins and gums, give it a resistance to fire which is carried over to a great extent to redwood lumber.

California Redwood two American lumber resistant to attack by

and Tidewater Red Cypress are the species recognized as being naturally termites.

Here's lhe hottest item lo hit fhe poinl business in 25 yeorsl

Fleclo Yorothone is on omozing new cleor plostic finish lhol losts lvice os long os vornish, goes on ony kind of wood-inside or oul. Dries duslIree in minules, needs no seoler, Perfecl for siding. floors, lobles, doors, even bools. Gloss or solin finish...8ig odverlising push for Fleclo Vorolhone feolures LlFE. POPUIAR MECHANICS ond Sundoy supplemenls. lf there's o higher dollor profit ilem we don'l know oboul it. Fostest dollor lurn-oYer too. Order todoy.

PICKERING TUMBER CORPORATION

'YIANUFACTURER

TWX: SONORA I l6-U

Phone: (Sonorc) JEfferson 2-7141 (Tuolumne) WAlnut 8-4213

Mills: Standcrrd, Colif., ond Tuolumne, Colif.

6;*bnrt

Long Dimension

Rough Dimension

Other Douglos Fir ltems

Sonlq Fe Springs division: t3535 Eosl Rosecrqns (Eosf oft Rosecrons Turnoft, Sonlo Ano Freewoy)

Los Angeles: 116 West ll6rh Stueet (Eost off lmperiol Turnoft, Horbor Freewoy)

FOR YOUR REQUTREMENTSCclll Plymouth 6.8191

Roy Forest Products Co. Moves To New Ofiices in Vqn Nuys

Following 10 years at 6310 Van Nuys Boulevard, in the San Fernando \,-alle)., Roy Forests Products Company moved to modern new offices 1ocated on the corner of Ventura Boulevard and Van Nuvs Boulevard. Sherman Oaks. The swank n"* .uit. 304 is everything to be desired in decor and luxury

Roy Forest Products have been serving the industry at the wholesale level since 1950 and will continue in direct mill shipments of all species serving dealers and industries throughout the greater southwest.

Report from Forestry Division

Emergency revegetation have been completed on all of critical watersheds denuded fires in 1961.

measures the most by forest

State Forester Francis H. Raymond reported a total 46,389 acres of important u'atersheds in California have been seedecl with fast growing annual ryegrass to reduce soil erosion and excessive water runoff which could be expected from the burned areas without this emergency first-aid treatment.

The largest project completed under this ernergency program was in Los Angeles County where 14,815 acres

u'ere seeded in the recent Bel Air and Topanga Canyon fires.

To encourage maximum protection to important watersheds, the State assumes one-half of the cost of emergency treatment on privately owned watersheds where local groups are willitg to pay the balance. California Divisioq of Forest and range specialists supervise all revegetation pro- jects under this ernergency program rvhich rvere carried out in cooperation with flood and water control districts, soil conservation districts, and local and federal agencies.

A total of. 26,500 acres lvere seeded in Southern California and almost 20,000 in Northern California. Cost to the State for this added protection

ito important watersheds was $25,000 vvhich included technical services, rental of helicopters for broadcast sowing, ancl the State's share of seed costs.

State Forester Raymond reported that this emergency soil erosion and flood reduction measure could not be expected to give the same level of protection as the native vegetation. It u'ill, Raymond reported, give adequate protection in some areas and might substantially reduce losses in tl.re most critcial areas.

Chonge of Address

lf you ore plcnning to chonge your oddress. will you pleose notify us immediotely? lr will help us, ond it will help you to get youl mogozine on lime.

Unfair

Building Codes and Insurance Rates

The National Wood Promotion program of the National Lumber Manufacturers Association contains "hidden values" unknown or unnoticed by manv who are familiar with and appreciative of the trlmend-ous impact of the extensive wood and rvood product advertising made possible by the new promotion money available to the lumber industry.

One of the "hidden values" this nelv money has made possible is the great expansion of the building code department of NLMA. Today the association has building code experts located in many cities throughout the United States. The duties of these experts are two-fold.

One is to seek out municipal codes that are unfair to wood and to make every effort to bring about changes which will give rvood an even break. The other duty is to answer promptly cries for help from lumbermen who discover that building codes in their areas are unfair to wood. If any dealer is unfairly handicapped in selling his wood products in his city or state, he should promptly write to Building Code Department, National Lumber Manufacturers Association, 1619 Massachussetts Ave., N.W., Washington 6, D.C., and ask for the services of a code expert. The message will be relayed to tl-re proper NLMA area office and help rvill soon be on the way.

The other "hidden value" of the promotional program is the formation of a new insurance department in NLMA. manned by insurance experts. If a lumber dealer is handicapped in selling lumber and lumber products by an unreasonably high insurauce premium, he should follow the same procedure outlir.red above. Write to the fnsurance Department of tl-re NLI4A and help will soon be yours.

To this rvriter, these services are worttr as much as any other benefits we get from our ne\rr promotion money.

Remember that you should ask for help only when wood is really being treated unfairly, and then you must afford all possible local assistance to the NLX{A experts. They know how to go about getting the job done but need local help in fighting the battle.

What's New in Wood

Another new, but better known department at the Washington headquarters of the National Lumber Manufacturers Association is the Wood Information Center. Any lumber dealer who wants help in the preparation of advertising copy and prornotional material for wood and wood products can get this help simply by u'riting to the Wood Information Center, NLMA, at the address previously given. Also, this department is active in getting good publicity for wood published in national and local papers and magazines. Both small town newspapers and metropolitan dailies can get on the mailing list of the WIC to regdlarly receive interesting releases on what's new in wood. If you wish your local paper to receive this material

for publication, just send the name and address to NLI{A. Publication in your local paper of news items about rvood is good advertising for the local lumber dealer.

They Help To "Sell" Wood

An old department, now greatly expanded, that renders invaluable service to lumber dealers is the Technical Division. New offices, manned by top lumber technical rnen have been opened throughout the nation. These men made over ten thousand calls on architects, engineers, coutrac- tors, builders and others in 1959, carrying the promo- tional message for rvood and wood construction. These men are actually selling lumber for the dealers-every job they get changed to wood means a lumber order for somebody.

_ Also, these technical men are available to speak before lo-cal meetings that lumber dealers can arrange-meetings of local architects, contractors, builders, school boards and other groups to which the lumber dealers want to sell the idea of "using more lumber." For instance, local lumber dealers should keep alert to learn immediately when a local bond referendum for school construction ii planned and arrange for a meeting of the school board before lvhicl-r these top-flight NLMA technical men will appear to tell the true story of the safety and savings that go with wood school buildings. At the first hint of new school construction being considered, promptly pass the word along to Washington. Remember, too, these well-informed technical men are ready, able and willing to make individual calls ou prospective customers when you need help in selling a job in wood.

Another responsibility of the Technical Division is the preparation of easily understood promotional technical booklets which show how easy it is to build with rvood. Among those already pubtished and available are: Wood Framing Manual . Wood Roof Decks . . Wood Forms for Concrete Structures Plank ancl Beam Framiue. and Modern Wood Schools.

Weslern Sierrq lo Prevue New Slore Wifh lVlid'Mqrch Open House

Herb Crawford, general manag'er of Western Sierra Lumber Co. which operates yards at Vallejo, Pleasanton and San Jose, has announced near completion of a brand new combination store and warehouse building at the company's San Joqe headquarters yard. The new building is approximately 7500 sq. ft. in area with the front section reserved for the shoulder trade; a separate office is used to service contractor sales. Tom Smith with Minton Lumber and more recently with Southern Lumber Co,. in San Jose, will manage the new store .ivhich will officially be christened with a mid-I\{arch open house.

With vost foresl resources, modern plont & focilities, men with yeors of lumber experience ond now os o port of the outstonding pulp ond poper orgonizotion Kimberly-Clork, we con supply you fhe lumber you wont when you wont it.

Newman Lumber Opening Draws Record Crowd

Nearly 1500 people groped their way through a pea soup valley fog recently to take in a two day grand opening of Newman Lumber Company's new store at Mariposa and N Streets in Newman, California. The grand opening was held on November 17 and 18, with several manufacturers representatives lending a helping hand in addition to assistance from Newman's "sister" yards at Tracy and Patterson.

The opening was well advertised in advance with a big double spread in the local Newman paper. In addition, the ad rvas also mailed to all subscribers of the paper as a mailer in the Newman, Gustine and Crow's Landing areas.

Located in a rich agricultural area of the San Joaquin Valley, Newman Lumber carries a wide range of lumber, building materials, builders hardware and farm supplies. \\Iith completion of its new store the firm is now in a position to offer complete one-stop service on practically all builcling and maintenance needs.

Olen Carter is general manager of the Santa Fe yards at

HordboqrdPromotionolFilm Scheduled

The American Hardboard Association has contracted with Wilding, Inc., Chicago, one of the nation's leading producers of industrial motion pictures, for the production of a 16 mm. color film on the "new look" in hardboard and its applications.

The quarter-hour film will be used principally for educa"tional showings in colleges and high schools, for television viewing and for hardboard dealer sales promotional clinics in cooperation with the Association's member companles.

The new filn, will be in addition to an earlier association motion picture, the successful "Out of the Woods." Since its production in 1956, "Out of the Woods" has had over 800 television shorvings, more than 2ffi student screenings and has been used numerous times by the member companies for dealer and internal staff meetings.

"Rapid progress in the hardboard industry," says Donald Linville, executive secretary of the American Hardboard Association, "during the past few vears prompted our consideration of a new motion picture.

Chaired bv David l\Iarti. Edward Hines Lumber Com-

pany, the Association's motion picture sub-committee interviewed six of the nation's leading industrial film producers before selecting the Wilding organization.

The Association's motion picture will concentrate on the new c.onsumer products, particularly the latest around-thehome applications of hardboard, with special emphasis on the hardboard products tailored to specific end uses by the intensive research and development programs of the various member companies during the past several years, Linville said.

"Among these nelt panel products are the recentlyintroduced die-perforated. embossed and pre-finished woodgrained surfaces which have widened hardboard's use potential tremendously."

Jqck Butler Joins Hqmmond Chqin

Jack Butler, for many years associated with Dant & Russell, Inc., both in San Francisco and more recently at Portland, announced his resignation February I to assume duties as vice president and general manager of the Hammond Lumber Company chain in Los Angeles. Jack will hang his hat in the firm's new headquarters at 3726 Atlantic Blvd., Long Beach.

PIRSONAI,S

S. K. McGaughey, McNord Lumber Compa.ny, Inc., executive, Arcata, California, his wife Marge and daughter Marianne, were recent visitors in Southern California. While in the south they visited Disneyland, Santa Anita and Palm Springs before returning to the big timber country. Marianne is a student at San Jose State College so their time was limited.

Cliff Smoot, sales manager Molalla Forest Products Co., Cloverdale, California, on a business and pleasure trip to Los Angeles last month.

Angelenos seen at the big Hoo-Hoo event last month at Redding, California, included Jean Parrish and Lloyd Webb, E. J. Stanton & Son, Inc., and Horace Wolfe, MarquartWolfe Lumber, Hollywood. This annual conclave attracted .more than 150 "tslack Cats" on the evening of January 26th from points throughout the west. It will be covered in the Merchant in a future issue.

Bob Mosby, executive of Diamond National Corporation, Red Bluff, California was seen in Hollywood and Santa Anita recently.

Alfred H. Wahl, general sales manager, Consolidated Lumber Company, with his wife s,pent an enjoyable week in Death Valley taking in all the sights and wonderful desert air and sunshine.

Reports just arrived from the three skating lumber daughters of the Bay Area reveal that Michele Monnier, daughter of George Monnier (Immediate past president of "Dubs") received the gold medal (second time) fronr the Pacific Coast Figure Skating Championships in Great Falls, Montana. Vicky Schuy- ler, daughter of Roger Schuyler of Georgia- Pacific's S. F. Sales Office, will participate next year and Sharon Bates, daughter of Barney Bates of California Redwood Association placed fourth, her first chance in big time competition.

Lumber drummer Jimmy Atkinson, Atkinson-S,tutz Co., San Mateo, and Mrs. Atkinson returned home the first of February after a rainy, but nevertheless enjoyable trip through Southern Oregon and Northern California.

"Bo" Shibley, district sales manager of Union Lumber Company, spent the last week of January up to his "ankles" in snow and braving l0 degree BELOW zero weather in quest of the elusive redwood buyer in the Salt Lake area.

Lloyd Carter, general manager of Sterling Lumber Company, announced the promotion of Curtis Skyrud to yard superintendent of Sterling's southern district. Prior to joining Sterling nine years ago, Curtis worked for The Robertson Lumber Company, Minneapolis, Minn.

George Bonde, P. C. Hansen Company, 37273 Maple Street, Fremont, is currently closing out his yard and plans to liquidate all inventories within the next 60 davs. Bonde will then develop the property ior commercial and light industrial business.

Herb Crawford, general manager of Western Sierra Lumber Co., San Jose, returned home through the Valley fog on January

30, after spending several days in Los AnBeles on business.

Ed French, Jr., son of number one boy Ed French, Crane-French Co., Walnut Creek, stepped before the traditional altar in Walnut Creek with his bride, Beverly, on January 28, reception following at Treasure Island. It was also reported that two local lumbermen, initials C. F., had a large -no, make that enormous-ball following the ceremony,

Francis Kincaid, owner of Kincaid Lumber Co., 714 Lincoln Street, San Jose, is currently reducing his inventories in preparation to closing his yard this spring.

Norm Rose, for the past several years nlanager of Georgia-Pacific's San Jose watehouse, was pro:moted to manager of G-P's huge Pico Rivera warehouse operation on February 1.

Georgio'Pocific Adds Ohio Fccility

Georgia-Pacific has purchased the jobbing warehouse operation of the Midwest Pl1.wood Company in Dayton, Ohio, according to announcement by Thomas Ryan, nridu'est regional manager for the big forest products firm. The Dayton facility becomes warehouse nurnber seventy-four in the corporation's nationwide distribution systen.

Marvirr B. Wood, formerly manager of the midwest operation, will continue as branch nlanager for the new owners. Other warehouse and office personnel rvill also be retained, according to Ryan.

'fhe Dayton branch joins other G-P s,arehouses now established in Akron. Cinciunati. Cleveland and Tolido, Ohio.

Georgia-Pacific's wholesale distribution systcm serves retail building materials dealcrs with a wide variety of construction and specialty plywoods, redwood lumber, harclboard, and related forest products.

Bf ue Dialnond Gypsuln Waflboard

Blue Diamond gypsum wallboard possesses all of these qualities to a high degree.

Blue Diamond uniformity is valued highly by gypsum wallboard craftsmen as an aid in fast production of smooth surfaced walls and ceilings.

Arcata Redwood Company Adds Truck Loading Building

The accent is on customer service in lumber merchandising today. Arcata Redwood Cornpany recently took another irnportant step in this direction with the erection of a building to be utilized solcly by the truck shipping department. All loads can be assernbled, tallied and loaded under cover. Inclement weather is no longer a hazard to shipments of I(iln Dried uppers or Air-Seasoned common lumber as the trucks can now be completely tarped before leaving the building. This aspect is of increasing importance, as West Coast lumber yards place more emphasis on stocking diversified shioments of redwood.

The biilding is 100 ft. by 120 ft. .with an asphalt floor. It is 20 feet to the eaveline, affording adequate height for

vertical storage of units arvaiting shipment. The roof trusses were fabricated on the job by the contractors, Tim-Con, Inc., of Richmond, California. Plexiglass skylights brighten the interior. The btiilding is completely protected from fire with an automatic sprinkler system.

The new structure can be serviced by lift truck or straddle carrier directly from the planing mill, or from the supply of finished lumber in the adjacent crane building.

This new building rounds out the shipping facilities at Arcata Redwood Company's Brainard operation and enables them to assure delivery of their products in first-class condition regardless of the lveather.

Loqded, ried down, torped ond reody to roll, Dioblo driver, Don French, gets his Bill of Looding from ARCO's fruck looding boss, Normon Sowyers.

Redwood Region logging Conference

To Spotlight New Equipment

"What's New in Equipment" will be tl-re subject of a panel discussion at the Redwood Region Logging Conference in Eureka, Nlarch 9, according to Robert Grundman, conference president. Moderator of the panel rn'ill be John Yingst, Simpson Timber Co., Klamath, conference past president.

Included in the panel discussion will be latest developments in portable skidding towers, new lightweight high'lvay logging trucks, new bulldozer tractor developments including winches, latest designs in earthmovers or carry- all and yarders and log grapples, Yingst reported. The panel will be at 1 :30 p.m., March 9.

Appearing on the panel with Yingst will be John D. Parker. Skagit Equipment Co., N{edford, Oregon; Lars Jacobson, Ford \4otor Co., San Francisco; Bill Orr, Caterpillar Tractor Co., San Francisco; Art Alexander, Hyster Co., Portland, Oregon; George Chambleiss, R. G. LeToumeau, Inc., Longvierv, Texas ; and a representative of \Vashington Iron Works, Seattle, \Alasl-rington.

The annual Sawdust Bowl and Loggers Bancluet rvill follow' the two-day conference program the evening of Xlarch 9. The pre-banqttet social hour and banquet entertainment prograln of professional acts will be provided by the logging equipment dealer members of the conference. John Arnett, Brizard-Matthews Machinery Co., Eureka, is

loods from ARCO ore qssemblcd, rallied, and weighed before the lruck orrives, resulting in a minimum of looding time qt lhe mill. Mony huck3 orc in, looded, ond outbound in less thon on hour. Emcient scheduling by Dioblo TronsPorfqtion Compony, of Concord, Cqlifornic helps greotly in smoolhing

chairman of the dealers group. He is Brizard-Matthervs, Glenn Holloway, Service, Eureka, and Ken Reynolds, Supply, Arcata.

assisted by Ray Mast, Four \\Iheel Safetv Loggers and Nlill

Redwood Empire Hoo-Hoo Glub

Elects Rod Huston New Prexy

Redwood Empire Hoo-Hoo Club 65 held its Annnal Election Nite af the Green Nlill in Cotati on F'ebruary 9, no host cocktails starting at 6:29 p.m. and dinner at 7:29 p.m. Of course, the elections were the big event of the evening and the nominating committee of Henry Stonebraker, Bob Schenck, Duane Bennett, Steve Yaeger and Joe Schafer received unanimous approval from the membership on the following slate of offrcers for the coming club year.

President, Rod Huston, Napa Builders Supply; vicepresident, Elmer McDade, I\4cDade Timber Products; secretary-treasurer, Duane Bennett, N{ead Clark Lumber Co., Inc.

Holdover directors: George Hass, Co.; Jim N"gy, Colombo l,umber Larkspur Lumber Co.

New clirectors: Bill Doyle, Fluor Lorenzini, Mead Clark Lumber Co.; Lumber Co.; Vern Stamm, Hogan Traba, Adams-Traba Lumber Co.

Bonnington Lumber Co.; Burt Wheeler, Products Co.; Guido Bob Shannou, IJnion Wholesale; and Paul

Februcrv 6' 1962

A Messoge for All Hoo-Hoo:

All power and authority over Hoo-Hoo International, whose headquarters are in Milwaukee, are vested in our Supreme Nine members. It has plenary jurisdiction over all our jurisdictions.

By the exercise of economy and good judgment throughout the years, Hoo-Hoo has accumulated assets of its own ro guarantee its operation and, I hope, perpetuation.

During more than a half century Hoo-Hoo has become one of the most eminent and distinguished Lumbermen's Fraternities in the world. This is an asset of unique r.alue. The Supreme Nine proudly shares with our members the great reservoir of good will and prestige which has been justly earned.

llence, the Supreme Nine and the Snark try to be of help to all members in order that our organization lnay gr,ow and prosper and be of influence in the comrnnrrities and states in which we live aud carry on our work.

I{ail to our, Supreme Nine

Iilu;T'ff :''-d,f ol;l?"' "''

Snork of the Universe

Years ago, 'rvhen James Russell Lowell was the American minister in Great Britain, he rvas asked : "How long rvill the American Republic_endure?" IIis alls\\rer was crisp ancl to the point: "As long," he said, "as the ideas of the men who made it continue to be dominant."

Art Bond Opens New Offices in Fullerton

Cornell Norby and "lVlac" N{cWhorter, Southern California sales representatives for Art Bond Lumber Cornpany, have moved to modern new offices in Fullerton. New address for the rvholesale lumber concern is 1351 East Chapmar.r, but the telephone number remains the sam€, LArnbert 5-1127. For fast service an open teletype is maintained with the home offrces and mills assuring instant confirmation of materials available for shipment. it was said.

Monrhly Lumber Fqcls

Douglas fir region sawmill production, orders and shipments for January have been released by the West Coast Lumbermen's Association.

The weekly average of West Coast lumber production in January was 127,866,000 b.f. or 80.0c/o of the 1957-61 average. Orders averaged 142,028,000 b.f.; shipments 122,771,ffiO b.f.; weekly averages for December were production 133,298,000 b.f ., 83/% of the 1957-61 average; orders 129,392,N0 b.f.; shipments 130,102,000 b.f.

One month of the 1962 cumulative production 588,183,000 b.f.; one month of 1961,617,946,W0 b.f.; one month of 1960, 697,278,000 b.f.

Orders for one month of 1962 break down as follows: Rail and Truck 466,084,000 b.f.; Domestic Cargo l+5,170,000 b.f.; Export 20,057,000 b.f.; Local 22,017,000 b.f

The industry's unfilled order file stood at 507,&3,000 b.f. at the end of Jantary,lumber inventory at 1,122,056,000 b.f.

Figures covering the fourth quarter of 1961 have been revised.

nHERE

IS A frIOORE KITN DESIGN FOR YOUR INDIVIDUAI NEEDS

O SINGLE OR MUITIPLE TRACK CONVENTIONA]

CROSS.CIRCUTAIION KIINS, RECIRCULATING TUNNET DRYERS, DIRECT FIRED KITNS (EI.IMINATES BOI[ER), "SIDE IOADERS" (FOR FORK IIFT TOADING) ARE SOME OF THE OTHER DESIGNS FROM WHICH YOU CAN CHOOSE. ONE IS RIGHT FOR YOUR MItt ]

Write For Bulletin No. 6104 Showing These ManY Kiln Designs!

Celotex and So-Cal Co-sponsor Fisher Lumberts "Truckload Sale"

A continuous florv of contractors and other customers attended the direct - to - public Celotex "Truckload Sale." hosted bv Fisher Lumber Company of Santa X,Ionica, on _|anuary 18, 19 and 20. This exciting new sales idea was initiated by the Celotex Corporation and their local wholesale jobber, So-Cal Building Materials

Customers were invited to come into the Fisher Lumber Company retail store and ourchase their choice of Celotex ceiling materials at substantial price reductions. Af ter each sale was made the custorner took direct delivery from the well-stocked "Truckload Sale" truck oarked outside tl-re building.

Vern Itose, the local representative of Celotex, assembled an impressive

Williom R. Schofield Relires

William R. Schofield. 67.915 Neilson St., Albany, was honored recently (Fridal', Jan. 19) at a Bohemian Club retirement dinner noting the close of his eighteen years as secretary-manager of the California Forest Protective Association.

A group of friends and long-time associates in California gathered along with Schofield's successor. Iohn Callaghan, and former State Senator Swift Berrv of Placerville. and Rex Black from-Santa Clara. Berry and Black are former secretary-managers of the industry association which vvas foundecl

display of ceiling materials and cordially greeted the customers. Free cloughnuts and coffee and a free Acoustical Ceiling door prize were furnished for the occasion by Celotex.

Representative of So-Cal Building Nlaterials, Roy Sauterman and Dick Freeman, attended the Celotex displays, and provided information on the availability of the many beautiful patterns of ceiling materials exhibited. According to Dick Freeman, the high degree of success which resulted from the "Truckload Sale" could be attributed to the extensive advertising campaign and close support offered by Tom Fox (president) and Bob Sievers (general manager) of Fisher Lumber Compar.ry.

in 1909. Its purpose is to promote better protection of California forests from fire, insects and other destructive agents so that they will contintle to make important contributions to the State's industrial economy.

Among other tributes during the evening, State Forester Francis Raymond and State Board of Forestry Chairman W. B. Carter presented Schofield a scroll and a resolution acknowledging his years of service to the Board of Forestry and to the people of the State.

Schofield l-ras joined Califomia Industrial Forest Consultants and rvill

maintain an office in San Francisco. He will continue to make his home in Albany.

tloyd Corler Monoges

Sterling Lumber

Nleet Lloyd Carter, 27 year veteran retailer with Sterling Lumber Company, headquarters Oakland, who replaced Fred Sayre following the latter's retirement as general manager of the 16 yard chain on January 1. Lloyd had been assistant general manager of Sterling since 1959, and a yard supervisor since 1952.

r\ trative Nebraskan, Carter originally started out in the building business with his father after the famillsettled at Folsom, California. Where did they buy their lumber and building materials? Why Sterling Lumber Company's Folsom branch, of course ! After several years in the building game with his dad, Lloyd succumbecl to the allure of the retail lumber business and took a job as a yard man for Sterling at Folsorn. A series of prornotions found our subject being namecl manager of Sterling's big Placerville operation in 7941, and later, cluring 7945, manager of Sterling l,umber Company at Chico. Lloyd corrtiuuecl to manage the company's Chico brancl-r rrntil 1952, when he was promotecl to yard supervisorrvith headquarters at Oakland.

KNOTTY. BUT NICE

"h sounds like my boss is teoring up rhe lumberyord becouse l've been out-foJunch for over three hours!"

Stqnton Swqfford Gompony Celebrofes First Anniversqty

Stan and Meri Swafford entertained at their home in Portuguese Bend with a cocktail and dinner party to celebrate the first anniversary of the Stanton Swafford Company, Inc. The couple's children, Robyn 16, Kate 11, Bob 10, assisted their parents by greeting the grlests at the door.

Invitations were sent to the Stanton Swafford Company's suppliers in Japan. the Philippines, Canada, and the Unitecl States. Also receiving invitations were the company's customers of the past year, ranging through the Pacific Coast, Arizona, and the Eastern Seaboard.

Guests had great sport on the golf links of the beautif ul Palos Verdes Golf Club-an afternoon of fun and cornradesl.rip.

Dinnerivas served at formallv appointed. carrdle-lit tables, under ^ cairopy decorated with l-rundreds of fresh carnations. During cocktails and dinner. the guests were entertained by the sor.rgs of a gaily costumed Mexican bancl. Afterwards they played lively

music for dancing in the drawing room.

Among the guests who arrived, bringing the host wishes for prosperous years to come were : Mr. and Mrs. Robert Taenzer and Mr. and Mrs. Carl Johnson of The American Hardwood Company; Mr. and Mrs. Charles Smith of C. B. Smith Company; Mr. and Mrs. Kenneth Tinkler, Mr. and Mrs. Milan Michie of Stahl Lumber Company; Mrs. Robert Osgood; Mr. and Mrs. Ed Difani of Tarter, Webster and Johson; Mr. and Mrs. Russ Swift of the Simmons Hardwood Lumber Company; NIr. and Mrs. Robert McDonnell of McDonnell Lumber Company; Mr. and Mrs. Jerry Lapin and Mr. Robert King of the Mercury Hardwood Lumber Company; Mr. and Mrs. William Fahs of California Panel Company; Mr. and l\[rs. Timber Raker of Sand Door and Plywood Company; Mr. ar.rd Mrs. Floyd Yates and Mr. ancl N[rs. f)ale Yates of Southwest Plywood Corporation. Upon leaving, rnany of the guests expressed the wish that this party u'ould be the first of many annual celebrations.

Son Diego Hoo Hoo Club No. 3 Annuol Sports Nighr

On Friday night January 26th, San Diego Hoo Hoo Club held its annual Sports Night at the Doric Hotel on Pt. l,oma. Dixieline Lumber Co. hosted pre-dinner cocktails.

Sid Gilman, general manager and head coach of the San Diego Chargers professior.ral football team, was the guest speaker and was given a standing or.ation by a large and enthusiastic crorvd.

Program chairman Perry Smith of Solana Cedar and committeeman Chuck Isaac of U.S. Plywood were in cl-rarge of the program.

Ch"rb president Bill Pumfrey of Tarter, M/ebster & Johnson, Inc. presented Sicl Gilman with a gold Honor- ary Life 1\{embership card in San Dieg<-r Hoo Hoo Club No. 3.

Los Angeles Blodes Bog Lumbermqn

Gerry Goyer, center for the Los Angeles Blades ice l-rockey team has been spending his stlmmers in the yard of the Ruthland Sawmills Limited in Kelolvna, B.C. r'vorking on the planer chain and relieving men as they go on holidays.

Aiming tor,vard an eventual career in the lumber industry, Goyer is at present looking for off-season employment in the local Los Angeles area. He professes a love for California and plans to make permanent his stay here.

Goyer, 24,6 ft., 195 pounds is in his third year of pro hockey. He was a member of the Belleville, Ontario team which won Canada's amateur championship in 1957-58 and played against Russian teams in Moscow rvhere the Canadians won three, tied one and lost one in seven g'ames.

He is married and the father of three (Kathryn, 4; Dianne, 2 and Stephen, 1).

this

tndisn Volley Lumber HqilsNewHunting Grounds

After nrorc: tl-ran 20 years experience in the retail lumber business. Bert LeBeck recently pitched his own tepee with the establishment of Indian Valley Lumber Co., 5725 Paradise Drive, Corte Madera. An "all warriors, no chiefs" operation, Indian Valley Lumber is geared to service the contractor and industrial trade in the area with a complete line of lumber Products, building materials and building specraltles.

"Chief" LeBeck has a wide following among the building trades in Marin County, l-raving spent more than 13 years in the retail lumber business, first with Fairfax Lumber Co. and later with Interbay I-umber of Marin.

A native Iowan, LeBeck has spent most of his working career in the retail lumber game. One look around his new yard u'ill convince you that he has not lost confidence in wood as the primary material for construction. Take his new 6,000 sq. ft. storage shed for instance. Tl.re usual steel and corrugated iron "hot box" ? No sir ! It's all lumber, post and laminated beam

Son Frqncisco Areq

IHPA

lVlembers Hold

Pre-luncheon

wirh

Meeiing

Wqshington Attorney

Myron Solter, an associate in the law firm of Sharp & Bogan in Washington, D.C., was the featured speaker at the monthlv Imoorted Hardwood Plvwood Association'. S"t-t Francisco areaiuncheon meeting January 8 at the Com-

construction, and a handsome building at that.

The office ? The same goes here too ; frame construction, bevel siding exterior and the interior paneled in a variety of hardwood plywood species so customers call visualize in-place appearance. Even the fence around this three acre "lumberman's lumberyard" is wood. "Wood is our business," dealer LeBeck notes, "and I only wish every salesman would promote it with the vigor and enthusiasm exPended bv salesmen of competitive materials." 'A noble goal, Mr. LeBeck, and with

Uppen Driver Boots ttiilton gets set to high boll wirh onofher lood qs lifi operolor Ed Willburn drops the finq! unit in ploce. This rig is one of 4 trucks qnd one pickup used for customer deliveries; completely mechqnized yord is serviced by 2 lifi lrucks qnd one cqrrier. Lower left: Monoger Bert LeBeck ond book. keeper Koy Risley look mighry pleosed wirh this order. Widely known in Morin Counfy building circles, leBeck's moin problem in building the yord wos to keep consltuclion going on schedule while keeping the lumber f,owing io his contrqctor friends who moved in on him o bit premcturely! Right: Driver Stqn Dunn olso doublos in the ycrd. Orher key employees not pictured here include yord men Bob Brown qnd tevqnt Peose.

mercial Club, attended by 46 members and guests.

Solter outlined the new trade program which President Kennedy was expected to submit to the Congress to replace the Trade Agreements Act expiring June 30. "This new program," Solter stated, "will ask for broad, across-the-board tarifr cutting proposals to meet the challenge of the expanding European Common Market

thousands of lumber mercirants throughout the country now- fully-cooperaiing in the National Wood Promotion Program, a goal that is possibly not too far distant.

and to keep our exports on a conlpetltive basis."

Solter stated that the progralll was expected to have a tougl-r fight-warning that the protectionists would tlncloubtedly attempt to remove those "sensitive" commodities which had previously been attacked in escape-clause actions, from the program.

Protect h!

The use of a new industrial filnl for storage and as a protective cover in various applications is described in a two-page, illustrated data sheet offered by Griffolyn Co., Inc., manufacturer of the film. Much lighter and easier to handle than canvas tarpaulins, but tough and long lasting, Griffolyn industrial film can be used to protect buildirtg materials and for the storage of wood products. Griffolyn is available in clear, black, white, and black on white colors, in both stock sizes and special sizes and in several strengths. A copy of this new literature-arrd a sample of Griftolyn-can be secured by writing to Griffolyn Co., Inc.,6[ll3 Dixie Drive. Houston 17, Texas.

l{eut Product Profits

llqsoniie Adds Soleoble ltem

V-Grooved Panel siding and Panel siding for use with battens have been added to the Masonite Corporation line. Each is produced from the same exclusive X-90 fiber formula that has made X-Siding so popular.

special nails in transferring loads from the joist to the header.

Teco-U-Grips are precision manufactured from zinc coated sheet steel in either 16 or 18 gauge (certain types available in 14 gauge). Special nails are furnished with each carton of hangers so that there is no chance of the carpenter using the wrong size of nail. Only one size nail is used with each hanger to avoid confusion or error as to "what size nail goes where." Laboratory tested, Teco-U-Grips meet FHA Minimum Property Standards and are approved under the Uniform Building Code.

Copies of TECO's new folder can be obtained by writing Timber Engineering Company, 1619 Massachusetts Avenue, NW, Washington 6, D. C.

"Rubberized" Siding Unveiled for Homes

Something new in maintenance-free siding systems for home exteriors, a "rubberizecl" plywood siding with matching battens and nails in a variety of colors, was unveiled at the National Association of Home Builders convention, Chicago, December 3-7.

It is so new that the first mass-production panels, with a newly developed "Hypalon" permanenl overlay, barely reached Clticago in time for the big home builder event.

The introduction followed more than two years oI research by plywood and chemical scientists to develop met.hods for welding a tough synthetic rubber sheet in permanent colors to exterior fir plywood, the manufacturer said.

Produced by Georgia-Pacific Corp., the big plywood maker, the panels and matching battens have a heavy-gauge Hypalon synthetic rubber surface developed by the DuPont Co.

To be marketed on a nationwide basis by early 1962, the new big-panel siding system was labeled by G-P as "the answer to most long-range home exterior maintenancc problems."

It also eliminates a major on-site painting expense in home construction and remodeling, it was pointed out, and is both sheathing and siding in one piece.

Builders had their first glimpse of the nevv "G-P Hypalon-overlaid Siding" system at both the DuPont and the Georgia-Pacific booths at the home builders convention in Chicaeo.

New Vinyl-Asbestos Tile Provides Unusual Home Decoroting ldecrs

Masonite V-Grooved Panel siding comes in four-foot-wide panels in lengths of 8', 9', l0', 12' and 16'. It has a norll 7/16" thickness, with half-inch vertical V grooves 5|/3" o.c. Shiplap edges provide a continuous pattern and tight joints. Panels are face an<l edge primed and back sealed. They may be applied directly to stucls. Nails drive easill' and are set flush with the surface.

Masonite Panel siding, in t4" thickness and with a smooth surface, comes in the same width and lengths. N{ade with butt edges, this siding is for use with battens of the builder's choice.

Using the X-90 fiber fotmula, the cornpany l.ras produced sidings with implovecl weatherability and stability, strong dent resistance, grainless structure that won't split or check, and a smooth, defect-free surface.

Teco Announces New Technicql Folder on Joist Hongers

Timber Engineering Company has alrnounced the availability of a new technical and descriptive folder on its extensive line of Teco-U-Grip joist and beam hangers. In addition to full application details, the new two color folder presents safe working values and complete spe cifications on sizes and material.

Available for 2xl to 4xl4 wood joists and beams including double 2x6's to double 2x74's at one-half the cost of old style joists and strap hangers, Teco-U-Grips are engineered to 'provide a proper balance between the load carrying capacity of the hanger and the joist or beam it supports. So designed as to eliminate all unnecessary or "nonworking" metal, the device makes use of

New pointrf-scle disploy feotures complele line of Simpson Timber Compony redwood plywoods for woll pcneling, siding, built-ins, cobinets ond furniture. Compoct soles moker hos six 6"xl5" somples hinged wirh cloth tope. Somples include Rusti6/ood, Ruf-scwn, Shodowood, Plyweove ond rift ond figured groin redwood plywood, Lumber deolers con obtoin qdditionol informotion on this disploy from their locol Simpson distributor or by writing Simpson Timber Compony, 2043R Woshingfon Building, Seqttle l, Woshington,

A luxurious, new vinyl-asbestos tile, offering unusual home decorating possibilities in a low-cost flooring, has been introduced by the Armstrong Cork Company.

This new type of material ofiers builders an opportunity to select a low-cost vinylasbestos tile in a high-styled flooring efiect which has previously been available only in the luxury tile price range. Builder costs can be minimized further when comparing instailation costs of this material to those of luxury tile flooring.

Called Custom Excelon Tile, the nerv flooring material possesses outstanding resilience, flexibility and wear characteristics which have been offered before only in luxury vinyl floor tiles.

Available in seven colorings: ivory. green, white, beige, gray, tan, and black. Custonr Excelon is manufactured in a 9" x 9" size and1/16'gange.

Ch;p onl. Sawl,ufi

Oscar Witt, manager of stock and prices for Weyerhaeuser Company's Marshfield Wisconsin and Vermont mills has been elected a director ol the Hardwood Plywood Institute. The Institute is the national trade association of hardwood plywood manufacturers. Witt is presently on the standing committee for the commercial standards of hardwood plywood and also hardwood doors.

Ali J. Sandoz has been named manager of Woodlands for the Long-Bell Division of International Paper Company, it has been announced by Richard C. Doane, chairman of the board. Doane said that Sandoz will be responsible for all of the company's woodIands operations in the Pacific Northwest, including forest management and harvesting operations on the company's own land, and the procurement of timber and logs.

John W. Brown, senior vice-president, National Gypsum Co., Buffalo, N.Y., was reelected presiden.t of the Insulation Board Institute during a late-October meeting in Chicago, Charles M. Gray, IBI manager, has announced.

National Gypsum Co. has announced the establishment of a dealer sales district with headquarters in San Francisco, the creation of a western commercial trade sales district with headquarters in Los Angeles and the transfer of Rexford P. Oleson as manager of the company's Los Angeles dealer sales district.

President Fred A. Manske also announced the promotion of Mace T. Coleman as manager of the new San Francisco district and the transfer of George H. Emmitt as manager of the new commercial trade sales district.

Fred L. Dill, Sr., was elected president of the Lumber Dealers Research Council at the Council's annual meeting in Chicago, November 7th. He succeeds Sam B. Slaugh'ter, Jr, New Richmond, Wisconsin who has been president of L.D.R.C. since 1960. He has been an Executive Committeeman of L.D.R.C. since its inception in 7954 and has served previously as first vice president.

J. DeForest Venter was elected to the Board of Directors of the Lumber Dealers Research Council at the Council's annual meeting. Venter is a vice president of the Connecticut Lumber Dealers Association.

Election of Irving E. Holls as vice president, manufacturing of the The Upson Co., Lockport, N. Y., has been announced by president James J. Upson. Holls succeeds the late Hcnry W. Schmidt who died October 23.

L. A. DePolis, president of FWD Corporation, Clintonville, Wis., has been elected a director of FWD Wagner, Inc., it was recently announced by Maurice E. Ash, president of the Portland, Oregon firm. FWD Wagner, Inc., is a wholly owned subsidiary of FWD Corporation and manufactures heavy duty equi,pment, including the "Lumber Jack" for log and materials handling and a specialized line of tractors.

Glen J. Christner, vice president of The Eagle-Picher Company, was elected presi-

dent of the National Mineral Wool Insulation Association at its annual meeting in Point Clear. Ala. Christner succeeds F. E. Dutcher, vice president of Johns-Manville Corporation, of New York.

Samuel Trask Dana of Ann Arbor, Mich., dean emeritus of the University of Michigan's School of Natural Resources and one of the nation's most distinguished foresters, today received an award from American Forest Products Industries for "distinguished service to American forestrv and the forest industries." AFPI is nationil sponsor of the multiple use tree farm program of growing trees as a crop on private lands.

"Jefi" Dillon, wholesale sales rnanager of Blue Diamond Division of The Flintkote Company, has announced that Bob Hammond is now representing B'lue Diamond throughout Orange County. His territory stretches frotn Seal Beach to San Juan Capistrano, including Santa Ana, Fullerton, Anaheim and surrounding communities.

Promotions of Ren6 Merlander to marketing director and Robert S. Levinson to advertising and publicity manager were announced recently by Filon Plastics Corpo- ration, Hawthorue, California. Merlander: will continue to supervise the general advertising and promotional programs of the company, while Levinson will coordinate these programs. Levinson retains responSibility as public relations director.

Board of Directors of United States Gypsum Companl' has elected Mr. C. O. Futterer a vice president of the company. He rvill be in charge of Sales, replacing R. D. Stephan, n'ho continues with the company as a vice president and rvill handle special assignments. Futteler l.ras served the company as a salesman, clistrict, division and regional sales manager', arrd for several years u.'as director of United States Gypsum's Market Research Department.

Appointment of Herbert W. Morse as director of public relations of the Diamond National Corporation, manufacturers of creative packaging, paperboard, rnolded-pulp and lumber proclucgs and printed advertising materials, was anndunced todal' by William H. Walters, chiirman of the board and president. Morse will supervise the firm's financial-stockholdef, institutional, community, emplol'ee and.product communications.

Ted A. Carlson, Land and Timber manager for The Pacific Lumber Company, Scotia, California, has accepted appointment as chairman of the 10th annual Junior Logging Conference. Carlson's appointment was announced today in Santa Rosa by Roy G. \lVagner, president of the Redwood Region Conservation Council, sponsors of the youth educational program. Carlson has been associated with The Pacific Lumber Company as an engineer; forester and land manager since 7922.

S. L. Richmond, sales manager, Tools & Equipment Division, Owatonna Tool Company, Owatonna, Minnesota, announces the appointment of M. Donald Garrison as district manager for the Detroit, Ilfichigan and Northern Ohio territory.

In that same firm, R. F, Schuster, advertising-sales promotion manager, announced the appointment of Harvey W. West, Jr., to the OTC advertising department. He will assist in the national advertising program, prepare catalog material, sales promotion

Richard S. Kennedy has joined Bestwall Certain-teed Sales Corporation as a sales representative for the organization's San Francisco Sales District. The announcement was made by Carl E. Berzelius, vice president of Bestwall Certain-teed Sales Corporation. As a representative for the company, Kennedy is responsible for servicing architects, builders and lumber dealers in the Oakland area.

William B, Courtney has been appointed Executive Vice President of the SpeedWay Manufacturing division of Thor Power Tool Company, it was announced by W..B, Scace, president of the SpeedWay division.

Sidney Sterne, 970 Menlo Ave., Los Angeles, has been appointed West Coast sales manager for Kennatrack Corp., according to a recent announcement by Bruce A. Littman, general sales manager. Previously Sterne had served the company as national field sales manager and in variods district manager posts.

Floyd Vike has joined Willamette Valley Lumber Company of Dallas, Oregon, as sales representative, according to general sales manager Ward 'E. Moore. His duties rvill involve lumber and plywood sales.

Selection of California business executive, Walter S, Johnson, as one of 25 national leaders in business, the professions and international affairs who will serve on the Board of Trustees of the Center for International Economic Growth during the coming year was announced by the CIEG. Mr. Johnson is Chairman of the Board of American Forest Products, San Francisco, and of Frieden. Inc.. San Leandro. of which he is also president.

Georgia-Pacific has announced the promotion of Frank V. Langfitt, Jr. to the newly-created position of marketing manager, Western Plywood. Langfitt, who has guided western plywood sales for the giant firm for the past ten years, has appointed another G-P veteran, james E. Ilande, as sales manager in his place.

In revealing the management revision, G-P vice president William H. Ilunt, comrrented that "the move makes official the increased responsibilities outside the sales area which Mr. Langfitt has been performing for some time."

Lester L. Barton has joined the. Duraflake Company of Albany, Oregon, as a sales engineer, according to W. W. Afrolter, general sales manager for the firm which produces Duraflake, the new wood-formed board. In his new capacity, Barton will maintain contact with Duraflake distributors and users, offering technical assistance and advice in the uses and applications of the new product.

Appointment of California Electric Works, San Diego, California, as exclusive distributors of Onan Products is announced by Roy E. Mullin, vice president of marketing, Onan Division of Studebaker-Packard Corpora- tion, Minnesota. Effective immediately, California Electric Works will represent Onan, builder of gasoline and Diesel electric plants, in an area covering San Diego and Imperial Counties in Southern California.

(Tell them aou sau it in The'C alif ornia Lumber M erchant)

ln,lpOll'l'l=l)

Ietters Liked Arilcle

Don Dick, Editor

California Lumber Merchant

Dear Mr. Dick:

In the February issue of your fine magazine we particularly noted the article, "Fire-Retardant Wood Is Opening New Markets for Lumber Industry."

I wondered if I could impose upon you to get me the address of the Baxco-Pyresote Co. in order that we could get more information about their process and uses.-B. F. Muscheites, Editor, The Lumber Merchant Official Publication of The Nebraska Lumber Merchants Association, Lincoln, Nebraska.

The Barco-Pyresote brand, of fire-protected lumber and plywood. is l,rotluced by I. H. Barter & Co., 3450 Wilshire Blad'., Los Angele.t. Indicatiz,e of the definite need for .wch prod,ucts i.r the zaide interest that this article has created.-Editor.

Good Job of Reporting

Max Cook

California Lumber Mercharlt

Dear lvlax:

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to Serve All Southern Cqlifornio Deolers

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Coll the Alkins, Kroll rcproentotive neorcrl you for dc. pcndoble ond occurole informolion ond quololionr on cll imported wood productr:

That was quite a spread in the latest issue of The Calif ornia Lumber Merchant on the H&H Supply opening in Seaside, and many congrats on a line job of writing it up. How about shooting eight copies of that issue to me when you get a chance? Thanks again for a fine spread.Howard II. Osserman. Howarcl Holiday Associates, California.

Howard O.tsernmn was the Public relations nmn who handled the successful Promotion for the grand' opening of H&H SuPPly in Sea' side.-Editor.

Sfeel Protected

By Redwood!

Steel groinwork on a beach in Santa Barbara, California, has been deteriorated so badly by seawater th,at it had to be protected by more durable redwood timbers. Redwood was chosen because its natural resistance to decay will give it many years of useful life despite the intermittent soaking by surf.

The groinwork on East Beach was originally installed to reduce beach erosion. The steel deteriorated so that jagged edges were a hazard. to people using the beach. The Santa Barbara street departmerrt attempted to remove the steel sheet by jetting with water, without success.

Park Superintendent Orval Bond then decicled to protect the groinwork with redwood timbers so that it could continue functioning as Drotection against erosion, while ceasing to be a hazard to bathers.

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old-Growth Bond-sown REDwooD from Boiock lumber co., Monchesrer

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The Preocher's Spit

The preacher had played for years as a rnember of a golf foursome, and one day in a crou'd someone said to another member of the foursome:

"John, I want to ask you something that has long been or1 my mind. You have played golf rvith the preacher for years. With all the things that arise in golf that are trying on the temper, have you ever heard him use any language or say anything unbecoming his cloth?"

"No," said the other, "I am glad to be able to testify that the preacher has marvelous self-control. I have never heard him say anything on the golf course that he 'could not safely say in Sunday School. However, I have noticed THIS. When he is having a very bad day and his golf shots are harassing him, when he misses a shot-he SPITS -and where he spits the grass never, never, grows again."

"SERV|CE is our poromount stock-in-]rsde"

Tinker to Evers to Colifornicr Lumber Merchsnt

The following leller. we believe, giver full explonotion to the reproduction of the cbove photo:

Weldwood Structures bv Berkelev

1450 Doolittle Drive

San Leandro, California

Attn: Mr. George Scott

Dear George:

Thought perhaps you niight likc to see hon'the stickered 4x1-{ Select Structural are doing.

At the present tin-re we are in our l>est drying period of the season. Note the lack of end check in the picture. This is due primarily to the consistency of the tenlperature.

Also please note the white cover boards placed on the top units. This prevents excessive surface checking. All things being equai, George, believe we will have an excellent drying job on this order.

Very truly yours,

Bohemia Lumber Co., Inc.

Culp Creek, Oregon

Bob ond Forest Borghesoni

Open New Middleron Yord

Bob and Forrest Borghesani have opetred N{iddleton Builders Supply Co. located at the junction of highways 29 and 53 at Middleton, California. The new operation is located on a one acre tract, a 40' x 60' store fronting the highway, a warehouse in back, and an extra warehouse locate<l across the street. T1-re Borghesanis also operate Kelseyville Lurnber Company, located 30 miles north of Middleton.

TWENTY-FI\/E YEARS AGCD TODAY

As Reporledin The California Lumber Merchanl,March 1, 1937

Lee M. Mapes has been transferred from the Cottonwood yard to be manager of the Ukiah yard of The Diamond Match Company. He succeeds J. R. Johnson, the former manager who passed away as a result of an attack of influenza.

C. L. Isted, m:rnager of Shevlin-Hixon Lumber Co., Bend Ore., was elected president of the Western Pine Association at the annual meeting held at Portland, Ore., on February 7. He succeeds J. F, Coleman, president of Kinzua Pine Mills Co., Kinzua, Ore., who served as president of the association for two years.

Hobbs, Wall & Company, San Francisco, recently purchased the lumber schooner Santa IVIaria from J, R. Hanify Company, San Francisco.

E. L. Bruce Expcnds Operations

E. L. Bruce Co. Incorporated, Memphis, has added a seventh hardwood flooring plant to its six-plant operations with the purchase of Wood Mosaic Company's production facilities at Jackson, Tenn.

The acquisition adds seven million feet in annual production to Bruce's volume, already the world's largest in hardwood floorirrg.

E. L. Bruce Jr., board chairman of the Memphis firm, and Edward M. Gilbert, its president, said the acquisition was part of

H. Sewall Morton, of Hill & Morton, Oakland, returned March I from a business trip to Los Angeles.

A. J. Russell, Santa Fe Lumber Co., San Francisco, has returned from a business trip to Portland aud Seattle.

L. W. MacDonald, MacDonald & Bergstrom, Inc., Los Angeles, has returned from a trip to the northwest where he visited the mills.

Ernest E. Johnson, vice president and sales manager of the C. D. Johnson Lumber Corporation, Portland, Oregon, is on a business trip to the company's California offices. He spent most of last week in San Francisco, and is visiting Los Angeles this lvcek.

Bruce's expansion program. It was also necessary, they said, to meet flooring production quotas.

The Jackson site was chosen because of its access to important flooring markets and the area's abundance of raw hardwood lumber.

Wood Mosaic, Louisville, Ky., built the single unit plant in 1947. It consumes about 900,000 board feet of lumber a month and produces enough 2l inch strip flooring in one year to floor 700 average size homes.

Bruce, which last year topped $40 million in sales, also has oak strip flooring plants at

Dudley Jones has been appointed manager of the Consolidated Lumber Co. at Torrance. He succeeds Chas. V, Jones who is now one of the owners of the Torrance Lumber Company.

Garnet T. Fraser, Fraser Lumber & Supply Co., San Francisco, recently sperrt a few days in Los Angeles on business.

The Montgomery Lumber Company at Torrance has been purchased by Chas. V. Jones and A. H. Silligo. The yard under the new ownership will be known as the Torrance Lumber Company.

The Bay City Lumber Company, Oakland, is planning to erect some new buildings on their site at 48th Avenue and East l2th Street.

Memphis and Nashville, Tenn., Little Rock, Ark., Cairo, I11., and Bruce and Laurel, Miss. The com,pany's Center, Tex., plant makes laminated oak blocks.

Within the last few years the \'Iemphis firm has entered several new business fields, including hardwood wall paneling, trucktrailer flooring and residential swimming pools. The 50-year-old firm also produces a full line of floor waxes and polishes, lumber, dimension furniture parts and Texcen doors. Its Bruce-Terminix division dominates the termite control field.

WISE OWt SAYS:

"Wise Owls... ond people do give o hoof for White Brothers'

Blue Diomond Feqtured

Campus Village is typical of the increasing number of finer type apartment constructions that are now being built throughout the West. The recently completed 2-story, 35-unit apartment project is located in California ,\venue, near midtorvn Bakersfield, California.

The owner-builders. Bvron Coleman and'fony Cueto. felt that-lath and plaster would best rnaintain the high stanclards of construction they desired. They awarcled the plastering contract to Ed Myers of Bakersfield.

The attractive exterior of Campus Village is sparked by shake rt-rof ind

in Quoliry Conslruclion

a facade of board and bat, complemented by Palos Verdes stone. Greenery, two swimming pools, sun decks and lounging areas of a central patio olTer an inviting atmosphere for tenants' enjoyment and relaxation.

The Myers plastering crew used Blue Diamond Double Duty gypsum plaster applied over Blue Diamond Flintlath. Applications were made with Azar guns. Other materials that were used included Monolith gun plastic, K"ymesh, Redcolite lightweight aggregate and Zonolite. The materials were furnishecl by Bakersfield Sandstone Brick Company.

Comero inlerrupts ploster discussion ol lhe mixer, [orry Sughrue. ploster counsellor for Blue Diomond, Ed Myers, plosfering contrcclor, and hodcorrier Gene Hunt tolk things over on the Compus Villoge iob. nical n'reetings that follou'ecl.

L)iscussed at the meeting tvere lrlans ior the 1962 Annual N[eeting of \\'estcrn I)ry Kiln. Clubs. tt-' bi helrl tlri: year, June 14 and 15, at the Univcrsity of California Studer.rt Union, Ilerkeler-.

.\. F. Trrdrrry of the Refrigeratirig and Power Specialties Comparry talked on "Steam Traps for Lurnber l)ry T{ilns and Their N{aintenance for 'foo Performance."

Colifornio Dry Kiln Club Holds Meeting

The first regular meeting of tl.re Cerrtral Califorriia Dry Kilrr-Clrrb for 1962 rvas held, January 12 at tl-re plant of the Beaver Lumber Company, Sarr

Leandro, California. Francis \\r'inkel, nranager of the Beaver Lumber Company, and \\r. A. Kinney, manager of the \Vestern Dry Kiln Company, were co-hosts. President Doug Skrimager presidecl at the business and the tech-

"\\Iith the aid of slides ancl nunrerous illustrative stories from his lons' experience in the field 'f uclur)- l)1'e- setrted an interesting and infornrative 1>resentation," said Flarvey H. Smith, secretary treasurer of the organizzrtion. 'fudury and pi.1tu.d -\danis. crtgitrecr, servecl as a t$'o-nlan panel drrring an open forum discussion periocl following the slide talk. Problenrs of specific interest to some ancl of general iuterest to most wefe Dresented.

(Tell them uou sau The California Lumber it i.n Merchant)

J. W. Copeland Yards Lights Fifty!

lVlanagers of J. W. Copeland Yards in California attending the recent annual sales meeting in Portland heard Joseph \\,'. Copeland, president and general manager of the far-flung organization, express optimism fo,r the t962 business year. The meeting also served to celebrate the 50th anniversary of the great Western firm.

Copeland Yards have grou'n from one outlet in Portland in 1912 to 67 outlets which today continue to provide quality of products and quality of service.

At the annual concluding bauquet, Copeland presented an engraved rn,atch to Williarn Barnett of Portland, who retired last year after 40 years rvith the firm, the last 20 as chief lumber buyer. Also honored rvere 2O-year employee Eugene Young, accountant in the general office in Portland and Mrs. Audrey Kellison, bookkeeper at the Klamath Falls plant.

Copeland, in turn, was snrprised with the presentation of a large mounted barometer aud thermometer. This rvas a gift from the 67 yard manag'ers in honor of the firm's 50th anniversary. The presentation was made by K. C' "Red" Swanson, marketing mallager, warehouse division, Georgia-Pacific Corp.

New sales techniques and a study of the latest in homebuilding and gardening supplies were featured at sessions. Richard Nelson, director of personnel and marketing research, Georgia-Pacific Corporation, and J. D. Matarazzo, chairman of the medical psychology department, IJniversity of Oregon N{edical School, were speakers.

Copeland pointed out the predicted increase in new home starts and the steady gro'ivth of remodeling projects to yard manag'ers from California, Oregon, Washington, Nevada, and Iclaho, x'ho attended the four-day meeting.

California's J. W. Copeland yards and their managers include : Santa Ana, Harry Smith; Eureka, Lloyd Reed; Lone Pine, Jack Hastings; Tule Lake, Richard Terry, Jr.; Bishop, Phillip Moxley ; Brawley, Eugene Bernett; Holtville, Standley Pendlel'; Rosemead, Mike Manicia and Arcata, Dorin Walter.

Entering a second half-century in business, the J. W.

Resin-Finished Plywood Chosen By Chris-Crofi

Plywood with fiber-resin overlay has been chosen by Chris-Craft for hull sides and bottoms on its nell. 1962 3S-f.oot Cavalier custom yacht, according to an announcement from United States Plywood Corporation.

Royal Marine Duraply, as the specially-engineered material is called, features an overlay sheet of phenolic resin and cellulose fibers bonded to Philippine mahogany-a process that is designed to provide a fine paint surface plus extra resistance to the abrasion and rugged pounding that a high-speed boat must be able to take.

"We designed in wood for stability at high speeds and for comfort in cruising," a Chris-Craft spokesman said. The Cavalier, he added, is a special job that sleeps three couples in private cabins and can run.at water-skiing speeds with twin 18S-horsepower V8 Chris-Craft engrnes.

Royal Marine Duraply, also used in Trojan, T&T, White Canoe and Penobscot boats, requires less paint for'complete coverage than plain wood, according to U.S. Plywood, and the finish lasts three to five years longer. The resin-impregnated surface, moreover, resists "grain raising," blistering, checking and peeling.

HABDIyOOD

Tree Fqrm Areq Posses Six Million Acre Mork

The tree farm area of Western Oregon and Western Washington's Douglas Fir belt passed the 6 million acre mark recently with certification of 87,410 acres, according to C. W. Richen, President of Industrial Forestry Association.

Certified were the South McKenzie Tree Farm of United States Plywood Corp. in Lane County, Ore., the Smith River Tree Farm of Harold and Donna Wooley in Douglas County, Ore., and Kirk's Tahuya Tree Farm of G. R. Kirk Co. in Mason County, Wash. These new tree farms added 33,182 acres.

Also approved were additions to previously certified tree farms of 55,228 acres. The West Coast Tree Farm area now stands at 6,063,895 acres, or 45 per cent of the region's private forests, Richen said.

He cited the Association's leadership through founding of the tree farm movement 20 years ago, the 120 million trees for reforestation from its nursery, its scientific genetics research, its urging of sound public forest policies, and work for fair taxation of private timber, as evidence of its efforts for a permanent timber supply.

JAMT$ L. ]|Att C(|.

grAorvn sEAt t o sPlcr^ustg

PORT ORFORD CEDAR -:- ALASKA (Yellow) CEDAR

Ili,anuloclurcd aj Ncwark, Calilornia

Rcpresented in Southern Coliforniq by Americon Hordwood Co-

CAI,TNDAR ()T C()MINff IYINTS 'VIARCH

IHPA-March 7. Monthly business luncheon, Commercial Club, San

Santa Clara Valley Hoo-Hoo Club l70-March 8. Banker's Chez Yvonne Restaurant. Mt. View.

Redwood Empire Hoo-Hoo Club 65-March 9. Monthly dinner meeting, place to be announced.

Redwood Region Logging Conference-March 9. Eureka, California. "What's New in Equipment?" to be the subject of a panel discussion.

Montana Retail Lumbermen's Association-March 10-13. Convention and exhibits. Headquarters, Northern Hotel, Billings; exhibits, Shrine Auditorium. Mrs. H. Agnes Zipperian, secretary, P.O. Box 214, Helena.

Los Angeles Hoo-Hoo-Ette Club l-March 12. Open meeting, with guests invited. Tahitian Village, Rosecrans and Lakeu'ood Blvds.

S. F. Hoo-Hoo-Ette Club 3-March 13. Monthly dinner meeting, Torino's Restaurant.

Dubs, Ltd. Second Invitational-March 16. Peninsula Country Club.

Los Angeles Hoo-Hoo Club 2-March 16. Annual dinner dance at General Lee's in Chinatown. Hoo-Hoo-Ettes will participate.

Lumber Merchants Association-March 16. LMA Roundtable, Jack Tarr Hotel, San Francisco.

Oakland Hoo-Hoo Club 39-March 19. Hockey Nite, S. F. Seals vs. L. A. Blades, dinner at Englar's Restaurant, 10th & Market Sts., San Francisco, tickets $6.25 including dinner ancl game ticket, Jack Koepf, chairman.

Salt River Valley Hoo-Hoo Club No. 72-March 20. Golf tournament, 1l:59 a.m., Thunderbird Country Club. Dinner and annual baseball program.

Sacramento Hoo-Hoo Club 109-March 21. Monthly dinner meeting, Robinhood Caterers, 1314 Alhanrbra Blvd., Sacramento.

Black Bart Hoo-Hoo Club 181-March 21. Monthly dinner meeting, plans to be announced.

West Coast Lumbermen's Association-March 2l-22. Annual meeting, lVlultnomah Hotel, Portland, Oregon.

o Phone SUttcr l-752O

. lO5 trlontgomery Streef

sAN FRANCISCO 4

San Fernando Valley Hoo-Hoo Club 209-March 23. Golf, dinner and concat. Knollwood Country Club. Bob Merritt of Merritt Lumber, golf chairman.

San Diego Hoo-Hoo Club No. 3-March 23. Corrcat. Further details to be announceC.

San Francisco Hoo-Hoo Club 9-Marcln 2J. "Game Cafe, 1'lO Front St., San Francisco. Leopard

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, specification writers, etc., are invited. Further details to be announced.

APRIT

Lumber Merchants Association of Northern California-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite National Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco, California.

Salt River Valley Hoo-Hoo Club No. 72-April 17. Golf tournament, 1i:59 a.n., Scottsdale Country Club. Dinner ar.rd program.

Los Angeles Hoo-Hoo Club Sz-April 20. Lakervood Country Club. Golf and Guest Night.

M'TY

Arizona Retail Lumber & Builders Supply Association-May 3-5. Annual convention at the Superstition Ho in Apache Junction. G. R. Michaels, Association secretary-manager, 4740 N. Central Avenue, Phoenix 12.

American Hardboard Association-May 8-10. Semi-annual meeting, Hotel Benson, Portland, Oregon. Donald Linville, executive secretary, 2O5 West Wacker Drive, Chicago.

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

Los Angeles Hoo-Hoo Club #2-May. To be held in conjunction with annual convention of Lumber Association of Southern California. Date and details to be announced.

Salt River Valley Hoo-Hoo Club No. 72-May 22. Golf tournament, 11:59 a.m., Paradise Valley Country Club. Dinner. Annttal membership meeting and election of. 1962-63 officers.

PTEASE KEEP THE CATIFORNIA TUMBER MERCHANT ADVISED OF YOUR FORTHCOMING EVENTS

OBITUARIIS

Mrs. Anna Heberle, 79, of Henderson, Minnesota died January 3i. Nfrs. Heberle was the mother of R. J. (Bob) Heberle, manager of the lumber division of GeorgiaPacific, and A. G. Heberle of the Geib Lumber Company, Huntington Park.

She was buried Februarv 3. 1962 in Henrlerson.

Glenn C. Poshard, 48, Richmond, California, died of a heart attack on January 30.

Long identified with the lumber industry in the Bay Area, Mr. Poshard owned the Glenn C. Poshard Lumber Conrpany, 638 Spring Street, Richmonrl, a rn'holesale lumber concern. Prior to startinc. his own busi-

. SPRUCE . WESTERN HARDWOODS

DIRECT'I'IILL SHIPMENTS CONCENTR,ATION YARDS

HmuNAN MlcKrN ffi

TUMBER COilIPANY, INC.

ness, he managed the old Anchor Bay Lumber Company of Richmond.

Elmer L. Bauer, 69, Glendale, California, died February 2 in his home at 1455 Andenes Drive.

Mr. Bauer was owner of the Bauer Lumber Company of Compton and Carlsbad. He was a member of the Masons, Shriners, Elks and Kiwanis.

He leaves his widow, Anna; a daughter, Mrs. Dorothy Ross of Germany; two sons, Carl of Rolling Hills and Dr. Richard Bauer of LaCrescenta; and eight grandchildren.

Rockwell Morkets New Low Cost Heovy Dufy Drill

An all new, low cost Porter-Cable heavy dtty fu-inch drill, more than five pouncls lightel and four inches shorter than most

comparable heavy cluty f-inch industrial drills, has been introduced by Rockwell \{anufacturing Company's Power Tool Div.

Weighing only five pounds, the nerv drill lras a capacity ol rl inch for steel and one inch for wood. A speed of 750 rpnr for allaround drilling of metals and woods is maintained through efficient heavl'-d111' 1h.""stage gear drive.

Other outstanding f eatur:es iuclude: iI straight-across design, chuck flush with gear case, which permits drilling in hard-to-reach places; and a precision three-jarl'-geared key chuck for positive non-slip gripping powet that eliminates bit run-out. The dr:ill will be introductoty priced at $59.50.

For further information, rvrite Rockwell tr'{anufacturing Company, Power Tool Division, 400 North Lexington Avenrre, Pittsburgh B, Pa.

D. C. ESSTEY and S0]l

King-Gustomer Service

(Continueil from Page 6) up on the bulletin board call attention to desired practices; good housekeeping plavs ar.r important role. "To protect 1-rimself, each man watches out for the other" is an often-repeated slogan. Result ? an exceedingly lorn' loss ratio.

"The customer is king" themes Santa Barbara Mill & Lumber's service. "The onlr- thing we have for sale which the competitor doesn't have is service." Ludwick shrewdly observed.

Quality service is also maintained through the use of equipment which is modern and kept in top conditon. The comparly has found that it is cheaper in the long run to make a good investment in its capital equipment.

Modern Automotive Fleet

The automotive fleet consists of four roller trucks, three pick-ups, two 15,000 pound fork lifts and one 4,000 pounh fork lift. Truck hrivers keep daill- logs of operations, in and out, to enable the practice of preventive maintenance for keeping costs dowr.r and customer service up.

All 1'ard personnel are dressed in dark green uniforms, the color being symbolic of the industry. The compan1. furnishes the uniforms and laun-

drying at a cost of 85 cents per employee per week. Each uniform has the Santa Barbara Mill & Lumber Company patch.

T'he company has not as yet gone into electronic date processing. A profit and loss statement is obtained every month and inventory and costs are arrived at through conventional methods.

At this article's opening we characterized Santa Barbara as the home of the r.vealthy. It still is. However, the community is changing, too. The West Coast's population explosion is seeing to that. More and more smokeless industries and industrial research facilities are locating there. Many of the big estates are being broken up, and tract developments appearing in their stead. NIore and more average citizens lvith moderate incomes swell the population.

There are some who deplore the changing face of Santa Barbara, once -and perhaps still-one of the most beautiful and leisurely-paced cities of the nation. But, as it is alrvays said. "You can't stop progress," and so others accept the good ancl acljust to the bad.

Santa Barbara Mill & Lumber Company, like the name city, is marching right along with progress. The rvorcl for both is still "Quality," ancl no doubt always will be.

Cqloverqs Steps Up Activiry

Calaveras Cement Company, a Division of The Flintkote Company, has expanded its shipments into the entire state of Oregon, it has beerr arrnounced by Mel J. London, Calaveras vice-president iu charge of marketing.

Kent Vickery, the company's sales representative in Reno, has been transferred to Portland with offices at the Builders Exchange Cooperative, 1125 S. E: Madison Street.

Vickery's place irr Reno will be filled by John R. Poer, rvho has been a field trainee at the Calaveras distribution center in Springfield, Oregon, since June of 1961.

Vickery, in addition to his connection with the Builders Exchange Cooperative, is an associate member of the Oregon chapter of the Associated General Contractors. He will coordinate his efforts with those of Charles Lindgren, Calaveras Sales representative in Springfield.

Cement for the Oregon market will come from a neu,' $15,000,000 manufacturing plant recently placed in operation by Calaveras ten miles north of Redding, California, London said.

Increase in Southern Pine dimension sales is expected in Tyler, Texas as a result of new city ruling which eliminates use of low grade species. Many dealers reported they plan to start buying more Southern Pine dimension due to this new requirement which was brought about by bad experiences with unseasoned, low grade lumber of other species. It is stated that some of the finer homes built in T1'ler have deteriorated rapidly as a result of being framed with inferior quality of this kind.

Aeriol view of Torter, Webster & Johnson's wholesale distribution ycrd ot Riolto, Cclifomio, which serves Son Berncrdino qnd Riverside Counties, Under the copoble supervision of veteron lumbermon Fronk Hosy, rhe yord covers cn oreo of l0 ocres, of which 5 ocres ore block+opped ond hos lumber storoge cqpocity of 5 million feet, The focilities include 2 lorge sioroge sheds, spur treck, 2 diesel trucks, 2 lifi trucks ond 2 gosoline trucks. Species cqrried in

Richord Rinde Heods Willomette Plywood Soles

Richard L. Rinde has been appointed Vice Presiclent, Sales of Willanrette Plyrvood Corporatior.r, Aunsvillc, Oregon, it was announced recently by Robert T. Beggs, Presi-

stock ore White Fir, Cedor, Pine. Spruce, Douglos Fir, Redwood, olong wirh Pine ond Fir moulding ond millwork. Adioining the yord ore complete custom milling focilities which include o motcher, resow, rip sow3 ond siickers, This is one of lhe fen TW&J Colifornio disrribution ycrds which exlend from Stocklon to Son Diego.

dent. Willamette Plywood Corporation is one of the largest producers of Hardwood Plywood on the West coast.

In l-ris new position Rinde will be resporrsible for an over-all sales policy and planning.

Prior to joining Willanrette Plywood Corporation, Rinde was with Weyerhaeuser Cornpany as Manager, Stock and Price Manufactured Panels, an<i before that he was Sales Nlanager of Roddiscraft Inc., Arcata, California.

tos

BUYER'Is GUIDE

Sqn Bernordino - Riverside

H. E.-.--.---NEvqdo 6-0146

Morquort-Wolfe Lumber Co...-.....HOllywood 4-7558

Mox Hordwood Compony-.--.............-NEvodo 6-1009

McCloud Lumber Co.......................-.--VErmonf 8-4953

Mutuol lv{oulding ond Lumber Co...-...FAculty I-0877

Neimon-Reed Lumber Co,..............-..-TRiongle 3-1050

Nclson Lumber Co., H. M..-..............RAymond 3-0243

Ncth Lumber Soles, A. W....-..........-.TRiongle 3-2653

Newquist Co., Jos. W..-..-.-.---....-.........-MUrroy l-0545

Oliver Lumber Co......-------.-...--.........RAymond 3-0053

Olsen Co., T. E.-----..-..-...-.-------.........BRodshqw 2-7913

Oregon-Pocific Forest Prod. Corp.-..-PArkwoy 2-152O

Osgood, Roberi S.--------.......-...-.....-......DU nkirk 2-8278

Oxford Lumber Co., Rex....--..........AXminsler 3-6238

Pocific Fir Soles-...---......--......--.-.-..,......MUrroy 2-3369

Pqcific Lumber Co., The.-.----.-....--.CUmberlond 3-9078

Pqcific-Modison Lumber Co.--............--.-SPruce 3-2292

Pocific Wood Producls-.-.--.-----....----.---MAdison 8-7261

Pon Asiofic Troding Co., Inc...........Rlchmond 7-7521

Penberlhy lumber Co.........................tUd1ow 3-45I1

Philips Whsle. Lumber, Don Jr...-.Glodstona 4-5018

Quolity Ploning Mill.-.--...-...-.....-...--..-.AN9elus 8-2858

Reitz Co., E. t..........--.-...-..-.......--...--....-ORiole 3-127O

Roy Foresl Producfs Co...............-.....TRiongle

Northern Cqlifornio

BUYER'Is GUIDE

SASH-DOORS-WINDOWS-I OUtDINGS BUITDING T$ATERIATS

Blue Diomond Co...-.........--..--.-............YUkon l-l0ll

Coloveros Cement Co.................---.--.-DOuglot 2'1221

TREATED IU'IABER_POIES Boxler & Co., J. H..............-............-.....YUkon 2-0200

BAY AR,EA

IUT\ABER

7-2576

Sowmill Soles Co....--....................-..DElowore 4-1616

Stondord Lumber Co.....--.--......._...DAvenport 6-9b69

Torter, Websler & Johnson, Inc...."...-pRospecl 6-12N

Twin Horbors Lumber Co.-....,...-....DAvenport 4-2525

Union Lumber Compony..............--_--..-.-SUtter t-6170

United Stotes Plywood Corp............--.JUniper 6-50O5

Word & Knopp-........-.-.-.-.-......-.....--..cArfield l-1840

Wendling-Noihon Co..........----.....--..........SUfier I-5363

West Coost Timber Products-....-...-GRoystone 4-393I

Western Forest Products of S.F,....-..-[Ombord 4-8750

Wesiorn lumber Compony.......--...--.-...-..PLozo 5-7ll I

Weyerhoeuser Compony--........--.....---.--..-P[ozq 5-5781

Wholesole Building Supply, nc.,-....TEmplebor 2-6951

Woodside Lumbcr Co............-....--.-....Dlomond 3-5544

Ziel & Co., Inc.-.........-..-...-.-........--.-..-...-.YUkon l-0210

ADVERTIISERS INDEX

*Advetti3ing oPpeqr in ollernole lttuet (Tell them gou satD it in The California Lumber Merchant)

Esslcy & Son, D. C.-..-.--...,---..-.....19

E-Z-Gida --.--..:.-...-.-....-.-...-.-.-........-45

F & D Soles Co.-...-----....----..--....

Foirhurut Lumber Co,---.-.....-.-.----Fern Trucking Co...--....--...--.-...--.--

Founlqin lbr. Co,, Ed---.--...-.----.---- 3

Fr*non Co., Stephen G,---.-,-,------31

Fromonl For€ll Productr...-.-.-..--....43

Inlond lumbcr Co.-... lntgrglole Conloiner

Neinon-R*d Lumber Co.--.,..--..-... 8

Nekon lumbcr Co., H. M.-.---..,---.50

Ncth tumber Soles, A. W.---..-.-....52

Newquist Co., Jos. W.--..-.--.--.-----.'

Nikkel Lumber Co., R. F.-..-----..-.--'

Norco Di.tribufing Co'-----.---.....-'.- |

Pocillc Fir Soles-.,-....,-,--,,-..-...........-.31

Pocifi< Lumba Co., The.--.-..--...-.-...13

Pocific lumber D@lor5 Supply..-.--53

Pqcific-Mqdiron Lumber Co.-..-....--40

Poci6c Wood Producf5---,--.-.-.....-...*

Podulo luhber Co., E. A.-.-.--..--,*

Pon Ariotic Trdding Co., Inc...-.--.-35

Pqul Sunyqn lumb* Co.--....--....----,17

Pe€rl6tr Iumber Co.--.---,-,-,--.........-. t

Poircc Co., Al..--..---.-.----.------....-.-,--39

Penberthy Iumbcr Co.----------.---..-.--'

Pernell Lumber Co.---.------.-.-.-.----.-- t

Philip3 Wh!le. Lumber, Don Jr.--,-53

Pickering Iumber Cory.----------.------.2O

Plocorville Iumber Co,.----.-.-...-...-.-*

Quolify Ploning Mill-.-...-...,-...--...-. r

Shively, Atqn A.......--.....-.-----.--..--.-*

Sierro Lunber & Plvwod, In<.---.'* Sierro Redwood Co.....-...-----.-...--..--'

Simnonr Hordwood I'br.-'-.-.--'.----.. *

Smith tumber Co., Rolph t.'----'.-.-23 Smith Hqtdwood, L' R.---..'-.-.----..-* Snellitrom Iumber Co...---.--...---.--.'

So-Col Building Moteriols Co'----.*

Solono Cedor & Mitling Co.-...... .*

South Boy Lunber Co'..-----....-----..-53

Soulhsrn Oregon Plywood'....-----.--- r

Southwstt Plywood....--.........-.-..--..-- t

Stohl !umber Co.....,,,---..--......---.---- 5

Slondqrd Iumber Co., In<..----.---.--'

Stonton & Son, E. J.--..-.-----..-------'.17

Stroble Lunb€, Compony.------.....---. * Slrdit Door & Plywood.-.-...---Cover 4

Suttle & Kellsr Iumber Co.-..---.-.--. '

Tocomo Iumber 5oler. Inc..'..------'.20

Torler, Webltcr & Johnron...-Cover 2 Triqngle Iumbsr Co.--..-.--.--..,.---.---'

Twin Hqrborr Lumber Co.-..--.--.--'--'

U. S, Plywood Corp...--.....--.---.-.-..' *

Ulrich, Hermon H.........--..---,--.-----..' Union Lumbcr Compqny--.'--------..--'

Unitod Whrlo. Lbr. Co..............-.--*

Von lde lunber Sqlat, Rqy.-.-.--.--51

Dqvidron Werlcrn Plywood.-..-.--..-. *

Dcl Vollc, Kqhmon & Co.-...-...---...,19

Dicbold lumba Co., Cor1........--..--15

Doolcy & Co.-.---.-.---.-..--.---,....-------.56

Douglqi fir Plywood Artn,...-.------. *

Downoy Kiln Compqny....----.-....---...19

Duroblc Plywood Sq1cr.........-------.. I

Indepcndanl Suilding Molcriqlt Compony

lndurtriol lumber Co................-..

Son Anfonio Pole Conil. Co.--...... I

Sqnford.Lurrier, In<...-....--..---..-.---*

Sonto fs [unbq, ln€,.--.-----..--.-.----29

Sownill Sqler Co.-.-.-.-.-.-....--......... r

srcurity Poinl l'{fg. Co...----.--..--..- t

Zworl & Co., H'..-.--...-.-.....--..'-..---.. Ziql & Co., Inc,..--..-...----....-..-..--..

CLASSIFIED ADVERTISING-Position Wanted $1.50 per line, minimum $3.00; Help Wanted and others $2.00 per line, minimum $4,00. Two lines of address (your address or our Box number) count as one line. Closing dates for copy, 5th and 20th.

HELP WANTED

CLASSIFIEII ADVERTISEMENTS

LOOKING FOR EXPERIENCED LUMBER PALLET AND BOX SALESMAN-Salary plus commission. Write Hunter Woodwork, 1235 East 223il, Street, Torrance, Calif. or phone SP 5-2544 or TE 5-5671.

MILLING DEPARTMENT SUPERVISOR-for manufacturing cut lumber, pallets, boxes and crates. Contact: Hunter Woodwork, 1235 East 223rd, St., Torrance (between Avalon and Wilmington), Calif. Phone: SP 5-2544 or TE 5-5671.

EXPERIENCED LUMBER SALESMAN-Specializing in industrial accounts, for modern, progressive organization located in Monrovia. Box C-65, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED LUMBER & BUILDING MATERIALS

SALESMAN-leading S.F. Peninsula firm. Inside and Outside work, contractor and retail sales. Top pay and benefits for right man. Box C-73, ^Ihe California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, California.

POSITION WANTED

ACCOUNTANT-We thoroughly recommend Lawrence Halloran to the Los Angeles area Lumbermen. Mr. Halloran has been with us 12 years, but is unable to move to our new offices in Santa Barbara. Call LO 7-6759. The Islands Timber Co.

EXPERIENCED LUMBERMAN-wanI to locate in California or Southwest with progressive wholesale firm. Have over 20 yeats lumber experience including manufacture, wholesale and distribution. Have personal knowledge of most California, Oregon and Inland mills. Familiar with Southwest market. A producer with thorough knowledge and experience in all phases of wholesaling. Box C-70, The California Lumber Merchant, 108 West Sixth St. Bidg., Rm. 508, Los Angeies 14, California.

READY, WILLING & ABLE LUMBERMAN-wiIh 14 years retail and wholesale experience in northern Calif. would like challenging position in smaller retail and/or wholesale concern in northern Caiif. or southern Oregon. Best of personal and business references. Box C-68, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

LUMBERMAN-WHOLESALE AND REMANUFACTURING

EXPERIENCE-Recently sold re-manufacturing plant. Desire challenging position in whoiesale or remanufacturing operation. Past wholesale experience in all phases of operation with heaviest responsibility in purchasing and office management. Remanufacturing experience in specialty items both hardwoods and softwoods. Operated complete plant with dry kilns, resaws, planer and moulder. Am certified dry kiln engineer. Write: Box C-4003, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EQUIPMENT FOR SALE

4' /q x I DRYING STICKS, sized to %, @ $2.50 C Pcs. 4, 4 x 4 Load Dividers, sized to 3 %." @ .30c ea. Western Mill & Lumber Co., 4230 Bandini Blvd., Los Angeles 23. Phone: ANgelus 2-4148.

Names of Advertisers in this Department using a Box Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

DEWALT TABLE SAW-diaeonal rib, 5 h.p., 220-410 volt, 9350.@. Yates model 199, 8" one-side planer, 220-440 volt, $175.00. Downey Kiln Company, Downey, telephone TOpaz 1-3116 or SPruce 3-2@3.

l-Hyster Fork Lift RT 150

l-Hyster Fork Lift RT 75

2-Gerlinger Fork Lifts PH 862

l-Gerlinger Fork Lift PH 862 with side shift

l-Gerlinger Fork Lift S 15

l-Ross Fork Lift 15 SH

l-Westcoaster Fork Lift

1-Ross Carrier lt{odel 90

l-Ross Carrier Model 80

May be seen at: MacKay Mill Service, 822-69th Avenue, t)akland 21, Calif. NEptune 8-9428.

HEAVY FORK-LIFT TRUCKS

RENTALS AND SALES

MACKAY MILL SERVICE

NEptune 8-9428

822 - 69th Avenue-Oakland 21. Calif.

BUSINESS OPPORTUNITIES

WANTED-account conversion of present site to other uses, we need new location for small lumber yard and hardware store. Small town deal okay, desire Calif. coastal area. We have the inventory ($35,000), equipment, machinery, etc. Consider bare ground 'rr existing facilities. Purchase or lease, or you buy it and I'11 work for you. Ten years' experience in "Do-it-yourself" trade. Bob Green, Jr., Heimosa Lumber Co., 1101 Pier Ave., Hermosa Beach, Calif. Phone: FRontier 4-2504 or FRontier 9-2525.

REAL OPPORTUNITY FOR AGGRESSIVE OPERATORoldest and soundest Building Supply in Alaska. Five lots uuder roof including modern store. Across the street from ner,v modet'n four million dollar Alaska Railroad Dock, on oil rich Kenai Pi'nirrsula. $22,000 on inventory and Real estate will start the deal of a lifetime. Contact A. G. McRae, owner Seward Builders Suppll'. Ii,,x 42.5 Seward, Alaska. Phone CA 4-3052.

LUMBER YARD AND HARDWARE STORE-doing bnsiness in same location for over 12 years, located in fast developing area on busy four lane highway, S.F. Area. Has great potential and draws business from 4 cities. Wonderful access. Asking $35,000 for all equipment and inventory-including option to buy real estate, 205' frontage by 540' deep wiht 4 buildings. Box C-72, The L--aiiiornia Lumber Merchant, 108 West Sixth Street Bldg., Room 5l)8, Los Angeles 14, Calif.

RETAIL increased ing town

LUMBER YARD-stock, truck equipment, land. Sales 500% in last 2 years. Located on Main I)rag. \,Iost boomin Orange County. Call for appointment, LExington !>6529. FOR SALE-very attractive yard located in fastest growins area in Southern California. Gross sales, 1961, approximately $372,000. Owner has other interests. Box C-74, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 1-1, Calif.

LikeQuality Doors are madg with,,,,,,,r

STRAIT DOORS and ROYAL BOARD teamed up six years ago to the tune ol over one million superb doors to date. STRAIT f inds ROYAL superior to other hardboards for dimensional stabil ity, low paint absorption, all around workability. Many other important cabinet, fixture, furniture and door manufacturers are equally impressed with the basic superiority of ROYAL BOARD, available in standard or custom skin sizes; also prime coated.

So, when you want the most stable door for all weather conditions. insist on the STRAIT- ROYAL combination : "Manufactured by Strait to Stay Stra ight !' '