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Last year Hong Kong has experienced an important protest movement which lasted for about 10 weeks. Hong Kong artist Zoie Lam had spent majority of time in supporting the moment during those days, staying at the protest area, looking at the protesters around which gave her a strong feeling and impact.

Inspired by the movement, Zoie Lam wants to tell the world what Hong Kong people are fighting for through the new FW2015 collection – signature fun graphics with different facial expression, like sad eyes, angry eyes; slogans “shining in the dark“, “can you here people say?“; 928 in Chinese character (28 Sept is the official start date of the movement) – to encourage people who are still working hard on pursuing their goals.

Designer: Zoie Lam
Photographer: Dan Ho
Make-up: Chichi Li
Video: Gloria Tang