PlanView

Novo Manual PlanView integrado em MMW

MediaMonitor Maro 2008

Manual do PlanView

NDICE

74 ...................................................................................................................... PUTES GNICIRP

02 ................................................................................................................................... SAVRUC

5 ............................................................................................................................ OUDORTNI 5 ............................................................................................................................ OUDORTNI 5 ............................................................................................................................ OUDORTNI 5 ............................................................................................................................ OUDORTNI 6 ....................................................................................................................... OARUGIFNOC 81 ............................................................................................................ STOPS ED OINIFED 01 ............................................................................................................... SOVLA ED OAIRC 31 .. ................................................... STRAPYAD SOD OINIFED 31 .................................................................................................. STRAPYAD SOD OINIFED 52 ..................................................................................................AHNAPMAC AD SEINIFED 5 .............................................................................................................. WEIVNALP O EUQ O .............. ................... ................................................... WEIVNALP O EUQ O 6 ...................................................................................... WMM OD POTKSED O RARUGIFNOC

2 ........................................................................................................................................ECIDN

Utilizador ........................................................................................................................ 20 Taxa de Memorizao ..................................................................................................... 23 K+ ................................................................................................................................... 23 Supports Definition ......................................................................................................... 26 Event Types ................................................................................................................ 27 Audience Period ......................................................................................................... 28 Filters ......................................................................................................................... 29 Campaign ....................................................................................................................... 32 Definition ................................................................................................................... 32 Schedule Period .......................................................................................................... 34 Sub-Campaigns: .......................................................................................................... 34 Pricing Setup................................................................................................................... 39 Buy / Sell Configuration .............................................................................................. 39 Pricing Setup .............................................................................................................. 39 Advanced Options........................................................................................................... 40 Variables & Curves...................................................................................................... 40 Season Rate ................................................................................................................ 41 Distribution Curves ..................................................................................................... 42 Permissions ................................................................................................................ 44 Other Options............................................................................................................. 45 Colunas do Pricing Setup................................................................................................. 47 Negociaes ................................................................................................................... 51 Negociaes no Pricing Setup ......................................................................................... 52 1. Preo de Tabela .................................................................................................... 52 2. Preo de Tabela com Desconto / Taxa .................................................................. 53 3. CPR Card .............................................................................................................. 54 4. CPR com Descontos e Taxas.................................................................................. 56 5. Cost ...................................................................................................................... 57 6. Base[T] ................................................................................................................. 57 7. Exemplo de negociao a CPR com Desconto / Taxa ............................................. 59

Manual do PlanView

611 ................................................................................................................................ ROSIVDA

501 ............................................................................................ ADATAD OAILAVA OLUDM 501 ............................................................................................ ADATAD OAILAVA OLUDM 501 ............................................................................................ ADATAD OAILAVA OLUDM 501 ............................................................................................ ADATAD OAILAVA OLUDM

921 .............................................................................................................ETNATSNOC LENIAP

001 ............................................................................................................... OIRMUS OLUDM

511 ................................................................................................................. SONALP OLUDM 511 ................................................................................................................. SONALP OLUDM 511 ................................................................................................................. SONALP OLUDM 511 ................................................................................................................. SONALP OLUDM

821 .................................................................................................. EDADILANOZAS ED ECIDN 821 .................................................................................................. EDADILANOZAS ED ECIDN 821 .................................................................................................. EDADILANOZAS ED ECIDN 821 .................................................................................................. EDADILANOZAS ED ECIDN

731 ................................................................................................... AICNIDUA ED SIEVIRAV 731 ................................................................................................... AICNIDUA ED SIEVIRAV 731 ................................................................................................... AICNIDUA ED SIEVIRAV 731 ................................................................................................... AICNIDUA ED SIEVIRAV

76 .............................................................................................................. SOHLATA ED ARRAB

89 ...........................................................................................................OIRDNELAC OLUDM

19 ................................................................................................................. GNIKNAR OLUDM

011 ............................................................................. OAZIMITPO E AIGTARTSE OLUDM

221 .................................................................................. metsyS tnemeganaM ngiapmaC SMC

46 .................................... OIRDNELAC E GNIKNAR SOLUDM SON SOERP ED SANULOC

Mdulo Ranking.............................................................................................................. 64 Mdulo Calendrio ......................................................................................................... 64 Preos Unitrios / Preos Totais ...................................................................................... 65 Genricos ....................................................................................................................... 67 Calendrio ...................................................................................................................... 82 Avaliao Datada ............................................................................................................ 87 Planos ............................................................................................................................. 88 No mdulo Ranking ........................................................................................................ 91 No mdulo Calendrio .................................................................................................... 98

No mdulo Avaliao Datada ........................................................................................ 105 No mdulo Estratgia ................................................................................................... 112

Barra de atalhos............................................................................................................ 122

100% (Continuos) ......................................................................................................... 130 Pelo menos um (Union) ................................................................................................ 130 Intermediate (C(n)) ....................................................................................................... 130 Best Fit Panels .............................................................................................................. 131 Exemplo Painel Constante .......................................................................................... 131 O que fixar o painel constante? .................................................................................. 136 Rating% (rat%) .............................................................................................................. 137 Tv rating% (tvr%) .......................................................................................................... 137 Share% (shr%)............................................................................................................... 137 Reach% (Rch%) ............................................................................................................. 138 Tarifa (tar) .................................................................................................................... 138 OTS (nmero mdio de contactos) ................................................................................ 138 Custo Equivalente (Eqpr)............................................................................................... 138 Custo por Mil (CPM)...................................................................................................... 138 Custo por Rating (CPR) .................................................................................................. 139 Fidelidade% (Fid%)........................................................................................................ 139 Afinidade% (Aff%) ......................................................................................................... 139 Average Time Viewing# (Atv#) ..................................................................................... 140 Adeso% (Adh%)........................................................................................................... 141

Manual do PlanView

Average Time Spent# (Ats#) .......................................................................................... 141 Rating# (Rat#) ............................................................................................................... 141 Reach# (Rch#) ............................................................................................................... 142 Rating Equivalente% (EQRAT%) ..................................................................................... 142 TV Rating# (Tvr#) .......................................................................................................... 142 Gross Rating Points (GRP) ............................................................................................. 142 Cobertura (Cov%) ......................................................................................................... 143 Cobertura ponderada ou eficaz (Wcov%) ...................................................................... 143

a etnarag weiVnalP o ,ovisivelet otnemaenalp oa oiopa ed atnemarref asoredop amu omoC

.1rosivdA oludm olep uo rodazilitu olep adairc aigtartse amun esab moc ,adazi mitpo uo launam res edop ahlocse assE .ahnapmac a arap sodinifed-rp otnemaesaf e otnemitsevni ,arutreboc ed sovitcejbo so rignita a odom ed ,asnerpmi me sonredac e seacilbup ed otnujnoc mu ed adnia e oidr me strapyad e soirroh sodorep ed ,osivelet me strapyad uo soirroh sodorep ,skaerb omoc setropus ed ahlocse a ailixua euq soiem ed otnemaenalp ed erawtfos mu weiVnalP O

O QUE O PLANVIEW

INTRODUO

Manual do PlanView

5
rosivdA olutpaC .rfC

rodazilitu olep levrugifnoc onalp od omuseR / tropeR soditimE sV sodaenalp sP RG e aru treboC ed oirid otnemahnapmocA sadi timE sV sadaenalp seresni ed ocitmotua olortnoC sepo salpitlm moc etnatsnoC leniaP od oairC siev n e sneti soirv arap aigtartsE ad oinifeD aigtartsE an sodicelebatse serolav son esab moc oazimitpO s topS soirv arap onalp od esilnA atsopser ed savruC sairv arap onalp od esilnA tuoyal od ahlocse an latot edadilibixelF alebat e adnev ,arpmoc rop sodaicnerefid sotsuC adnev e arpmoc ed tegraT lanac rop s tegrat setnerefid moc PRG rop o tsu C ed otnemaenalP ahnapmaC ed sesaf rop otnemaenalP tegratitluM otnemaenalP

:somaca tsed era wtfos od siareg sacitsretcarac omoC

.setneilc sues sod saicngixe e sedadissecen sad etnecserc oafsitas

o arap oiem od sodad ed esab a ahlocsE .drowssaP aus a e rodazilitU ed emoN ues rizudortni reved lauq an alenaj amu -ehl-rig rus ,weiVnalP ovon o artnocne es edno ,WMM o rirba oA

setnecer siam sesrev uo PX ,T N ,0002 swodniW maR airme M BG 1 BM 005 ksiD draH 0001 muitneP

aminm oarugifnoc aminm oarugifnoc :aminm oarugifnoc etniuges a adadnemocer ,otna tne oN .dradnats aminm oarugifnoc
searugifnoc moc CP mun ,swodniW etneibma me rahlabart arap odivlovnesed iof weiVnalP O

seazimitpo setnerefid moc sonalp rarapmoc etimrep euq o ,ahnapmac amsem a arap soiasne soirv razilaer ed edadilibissoP

CONFIGURAR O DESKTOP DO MMW

CONFIGURAO

Manual do PlanView

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:unem etniuges o rigruS .weiVnalP me eugerrac ,sohlata ed arrab aN .KO me euqilc e onalp o rairc edneterp lauq x63 moR DC

.odnuF od seinifeD me adiuges me e ,sunem ed arrab an ,oacilpA opo an odnacilc ,potkseD WMM o ravitca redop ,olpmexe rop ;odnuf ed anigp amu rarugifnoc etimrep WMM O

Manual do PlanView

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KO KO potkseD WMM potkseD WMM .KO me euqilc e potkseD WMM opo a sioped ahlocsE

on

Manual do PlanView

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.launam etse ,evisulcni ,e weiVnalP ogitna oa etnemavitaler sedadivon sad oatneserpa amu ,seaicogen sad ovi tacifilpmexe otnemucod o ,lareg oirssolg o

WEIVNALP OVON WEIVNALP OVON ,weiVnalP od soludm setnerefid sod sovitartsnomed siairotut so ,WEIVNALP OVON rodarapes WEIVNALP OVON
,etnemadaemon ,acinct oa tnemucod ed opit o odot ratlusnoc redop ,potksed etseN

Manual do PlanView

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:anigp etniuges a arap otne etemer ,WEIVNALP OVON rodarapes o ranoicceles oA

sovlA sovlA satnemarreF satnemarreF ,e sovlA opo a ranoicceles ,WM M od sunem ed arrab an ,satnemarreF me ragerrac reved sovlA satnemarreF
rodazilitu o ,ovla ovon mu rairc araP .WMM oacilpa a adot a snumoc os weiVnalP od sovla sO

CRIAO DE ALVOS

Manual do PlanView

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rabacA .rabacA me racilc ,egrus euq alenaj an

od arutaiverba a e tegrat ovon od emon o rizudortni reved lauq on ordauq mu recerapA .rairC me euqilc ,adiuges eD .)sadavitcased o tse ,sahlemrev otse odnauq ;sadanoicceles otse euq aci fingis ,sedrev macif odnauq( sievirav sa ravitcased uo ravitca arap otar od odreuqse otob o moc euqilC .ovla ues o rairc arap sairssecen sacitsretcarac e sievirav sa enoicceles ,mif roP

Manual do PlanView

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.KO .KO .KO me euqilc siopeD .omsem ocifrgomeD / ovla rairC ocifrgomeD / ovla rairC .ocifrgomeD / ovla rairC opo a ahlocse e otar od otierid otob o moc euqilC
.etniuges olpmexe on omoc ,setnetsixe sovla ed atsil a otne egruS

Manual do PlanView

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o moc euqilc ,lat araP .rodazilitU ed uo opurG ed ,ametsiS ed trapyad mu rairc rop ratpo edoP . weiVnalP oludm od ortned ,snoitinifeD trapyaD oinifed a enoicceles ,trapyad mu rairc araP

ortned senuf sairv mahnepmesed ,sairroh sadnab me aid od osivid a , otsi ,strapyad sO

DEFINIO DOS DAYPARTS

Manual do PlanView

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.trapyaD metsyS weN uo trapyaD resU weN opo a enoicceles e otar od otierid otob .amsem a arap ocifcepse trapyad mu rairc ed edadilibissop a met ,ahnapmac a mu ed oinifed redecorp ed setnA .RPC ed oinifed aN ;otnemaenalp ed setropus soirprp omoc sodasu meres oA ;aigtartse ad oinifed aN ;se tropus ed oazinagro aN :etnemadaemon ,weiVnalP od

erbos otar o moc sezev saud euqilc ,ol-tide araP .odai rc trapyad ovon o razilausiv otne redoP

mu )etnemlanoicpo( e trapyad od

Manual do PlanView

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.ele

.KO me euqilC .trapyad o etnemlicaf siam racifitnedi atimrep ehl euq oir tnemoc
emon o rizudortni reved edno ordauq mu sioped egruS

weN weN opo a enoicceles e otar od otierid otob o moc euqilc siopeD .ednete rp euq egnirf
a ranoicceles redop ,o-odnatsarra e otar od odreuqse otob o odnanoisserp ,airroh ahlerg aN

moc odalanissa euqif etse euq a odom ed ,lanac od emon o edecetna euq ohlo o erbos otar o moc odnacilc ,lanac mu arap sadairc j segnirf sa rednocse redop ,)e tnemlausiv( ratilicaf araP

euq a odo m ed ,)s(ele erbos o tar o moc euqilc ,)sianac siam uo( mu ranoicceles araP .egnirf ariemirp ad etrap oraf euq so ranoicceles assop euq arap ,sianac ed atsil a adatneserpa

Manual do PlanView

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.egnirF . ahlemrev zurc amu .etniuges arugif an omoc ,luza a )s (odanoicceles )m(euqif

a omoc missa ,egnirf adac me sodulcni sianac so razilausiv redop ,alenaj ad roirefni e trap aN .odidneterp trapyad o odurtsnoc ret ta ,amrof amsem ad ,segnirf siam ranoicceles a eunitnoC

Manual do PlanView

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.saled amu adac ed mi f ed e oicni ed aroh .oirtnemoc mu ,ejesed osac ,etnecserca e egnirf emon mu D

an soerp riubir ta arap reuq ,gniknar o razinagro arap reuq ,odasu res a otnorp tse trapyad O

Manual do PlanView

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puteS gnicirP puteS gnicirP .gnitaR rop o tsu C a raenalp missa odnedop ,puteS gnicirP oludm on ,draC RPC alenaj
. enoc on odnacilc trapyad o edrauG .radraug opo a met alenaj ad otierid roirepus otnac oN

erpmes ores euq ,snegadnuges siam uo saud rop otsopmoc tops mu , otsi ,solpud stops rairc adnia redop ,adneterp osaC .ranoicidA me euqilc e omsem oa adaicossa racif euq artel a mu aubirta ,sodnuges me omsem od oarud a euqoloc ,rairc a tse euq tops oa emon mu D

ovoN ovoN on e tnematcerid racilc uo ovoN ranoicceles e otar od otierid otob o moc racilc a tsab ,sosac ovoN
s od mu reuqlauq araP .rodazilitU ed uo opurG ed ,ametsiS ed topS mu rairc rop ratpo edoP

DEFINIO DE SPOTS

Manual do PlanView

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.skaerb somsem son saditime / sadasu .senoc ed arrab an artnocne es euq

ovoN enoc

.stopS me euqilc ,adiuges ed ,e rotagivaN opo a enoicceles ,tops ovon mu rairc araP

Manual do PlanView

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.rairc ed uobaca euq tops o levnopsid missa reT

on avruc atse euq eto N .cte ,so tcatnoc 2 ,otcatnoc 1 spa ahnapmac a maziromem euq ovla od soudvidni ed mega tnecrep a es-enifed ,ajes uo ,atsopser onuf a etnemervil rinifed etimreP

.+K e oaziromem ed axat ed ,rodazilitu ed savruc :atsopser ed savruc ed sopit 3 metsixE

ovoN enoc on odnacilc ol-zaf ,mbmat ,redoP .ovoN enoicceles e

otar od otierid otob o moc euqilC .rodazilitU ed uo opurG ed ,ametsiS ed avruC amu rairc edoP

savruC savruC rotagivaN rotagivaN .savruC opo a ranoicceles e rotagivaN a redeca euq ret savruC rotagivaN
onalp od zacife arutreboc ad oluclc o a rap latnemadnuf atsopser ed av ruc a riurtsnoc araP

CURVAS

Utilizador

Manual do PlanView

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.etnecserc res euq etnemai rassecen met

an otar o moc euqilc ,o tcatnoc adac ed oaziromem ed axat a rinifed araP .atsopser onuf a etnemervil odninifed ,odidneterp levn o arap anuloc adac ratsarra redop rodazilitu o ,otnatne oN

Manual do PlanView

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.adajesed )oaziromem ed axat( arutla ta a-etsarra e etnednopserroc ahlemrev arrab .otcatnoc adac arap aiccife ed %001 macifingis euq sanuloc otne megruS

.racilpA .racilpA .racilpA

me euqilc ,adiuges eD .rolav esse raretla redop sam ,sotcatnoc 91 megrus ,otiefed rop ,kaerB

sotcatnoC mE .euqifitnedi a euq emon mu riubirta rop ecemoc ,savruc sad amu reuqlauq araP

an ,ratigid atsaB .savruc ed ahlerg an etnematcerid serolav so rizudortni redop ,avitanretla mE

Manual do PlanView

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.otcatnoc adac arap oaziromem ed rolav o ,rodazilitu ed avruc etnerefer ahnil

e +K opo a enoicceles ,avruc emon mu aubi rtA .ahnapmac a maziromem sodatcapmi soud vidni so sodot sotcatnoc +K od ritrap a lauq an atsopser ed avruc amu eni fed odotm e tsE

.racilpA .racilpA sartuo sad otnuj ,roiretna olpmexe on omoc lat ,rigrus rairc ed adabaca avruc A .racilpA .racilpA
me euqilc adiuges e D .oisopxe adac a ahnapmac a maziromem euq sodatcapmi soudvidni ed megatnecrep a anifed e etaR meM opo a enoicceles ,avruc emon mu riubi rta ed siopeD

.%01 ed oaziromem ed axat amun adaesab sotcatnoc ed oiubirtsid amu ed oairc a atneserpa etniuges megami A .etnemavissecus

missa e ;)otcatnoc a otcatnoc adini fed megatnecrep a siop( ahnapmac a oradrocer soudvidni setnatser sod %01 siam ,oresni 2 a spa ;ahnapmac a medrocer tops o mariv euq soudvidni s od %01 ,oresni 1 a spa ,euq es-verp ,)olpmexe on omoc( %01 ed axat amu arap

,missA .soudvidni sod %X rop adaziromem res ahnapmac a euq racidni avruc ad ohnesed O .oaziromem ed axat a mun adaesab atsopser ed avruc amu rinifed ehl -eti mrep odotm e tsE

K+

Taxa de Memorizao

Manual do PlanView

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.ahnapmac a a rap levnopsid avruc avon amu ret e racilpA
me euqiC .ahnapmac a oraziro mem soudvidni so sodot lauq od ritrap a otcatnoc od n o euqidni .savruc

meratcatnoc ed etnemetnednepedni ,ahnapmac a maziromem sodatcatnoc soudvidni sod %001 ,otca tnoc 3 od ritrap a ,lauq an a tsopser ed avruc amu ed oairc a acifilpmexe oxiaba arugif A

Manual do PlanView

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.ale moc sezev siam on uo

etnemadiugeS .sonalP opo a enoicceles e rotagivaN a adeca onalp ovon mu rairc araP

DEFINIES DA CAMPANHA

Manual do PlanView

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.onalp o raeniled a rae moc redop edno laicini ordauq mu rigruS

.ovoN .ovoN .ovoN enoc on euqilc .ovoN

;latnenitnoC lagutroP ed seral ed osrevinu od ovi tatneserper seral ed leniap

:setnerefid esilna ed siniap siod moc rahlabart ed edadilibissop a met rodazilitu o ,weiVnalP on :noigeR

)s(o o

razilitu

edneterp reved

euq

)si(lanac

)s(o

,)obaCiduA airogetac

uo

lenaPiduA(

esilna ,alenaj

ranoicceles

,noitinifeD

stroppuS

etnednopserroc

.sepo setnerefid sad amu adac rinifed ed abaca euq zev adac ,txeN me racilc redop ,odal ortuo rop ,uo ,odninifed iav sa euq adidem ,etnemavissecus saled amu adac ranoicceles redoP .)...,doireP ecneiduA ,sepyT tnevE ,puteS(

onalp od seinifed sievssop sad amu adac sadacifi tnedi otse alenaj ad odreuqse odal oD

Supports Definition

AudiCabo

AudiPanel

Manual do PlanView

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:slennahC .ahnapmac an rasu edneterp euq sianac so ranoicceles reved sianac me :slennahC
.obaC VT moc seral sod ovitatneserper seral ed leniap .)s (tegrat ad otibm aN arie mirp

stegraT .stegraT me oarapmoc

ed sovla so enoicceles ,arpmoc ed ovla o ranoicceles arap uo sovla sortuo son onalp od o tcapmi o ravresbo araP .)etnaicnuna od / otudorp od ovla( ahnapmac a egirid es euq a ovla o , otsi ,ahnapmac ad lapicnirp ovla o racidni eved tegraT niaM me :stegraT

Event Types

Manual do PlanView

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.)s trapyad( sairroh sadnab uo /e skaerb ,soirroh s odo rep me esab moc raenalp edneterp es rehlocse redop ,sepyT tnevE ,alenaj adnuges aN

aicnidua ed serolav so sodaluclac ores lauq on esab moc odorep o enoicceles ,oces atseN

.)skaerb e samargorp odniulcni( )s(odihlocse )s(trapyad )s(od sairroh sadnab sad aidm a atnoc me ret weiVnalP o ,adavitca ajes on opo asse osaC .trapyad edisni skaerb esU opo a evitca ,)s(odihlocse )s(trapyad )s(o mepmoc euq skaerb sod aicnidua ed aidm a atnoc me ahne t gniknar o euq rireferp eS .odidneterp trapyad on euqilc e strapyaD opo a evi tcA .sodidneterp s trapyad so racidni eved ,sairroh sadnab arap aienalp odnauq ,odom omsem od

kaerB kaerB .)s(odidneterp )s(otneve )s(on euqilc e kaerB kaerB

opo a evitca ,kaerb od aicnidua ad oluclc on riulcni edneterp )s(otneve ed opit euq racidni araP .lanaC seomorP e serodanicortaP ,seomorP otuA ,oigleR ,siaicremoC stopS :sotneve ed sopit sosrevid retnoc edop kaerb adac

sdoireP sdoireP .sotunim 06 uo 03 ,51 :adidneterp oarud a euqidni e sdoireP emiT opo a evitca ,soirroh sodorep me esab moc raenalp arap :soirroh sodoreP

Audience Period

Manual do PlanView

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)s(a erbos otar od od reuqse otob o moc euqilC .)aicnidua ed odo rep( ahnapmac aus ad

:strapyaD

:skaerB

uo aroh amu ranoicceles a ratlov araP .racramsed edneterp euq sodorep so e saroh sa erbos otar od odreuqse otob o moc euqilc ,aroh uo odorep mu racramsed araP .)edrev a( sodanoicceles mecerapa soirroh sodorep so sodot ,otiefed rop :stolS emiT

.ohlemrev olucrc mu ed satlovne orecerapa sadanoicceles satad sA .said uo /e )s(adidne terp )s(anames

Filters

Manual do PlanView

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.gnikna R on sodulcni ores on ,sodanoicceles on sodorep son oic ni ed aroh moc setropus sO .somsem so erbos e tnemavon euqilc ,odorep .samargorp sod aigolopit e aicnidua ed sievirav s ,ossime ed oirroh oa otnauq ,gniknar on aneserp aus a odnatimil ,setropus rartlif redoP

me euq

Manual do PlanView

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.tresnI .tresnI selbairaV selbairaV .tresnI me sioped e selbairaV
euqilc ,ossi araP .aicnidua ed o sievirav arap ed serolav sodanimre ted metneserpa setropus so sanepa gniknar ranoicceles mbmat redop

:selbairaV

emussa weiVnalP o ,ama rgorp ed opit muhnen ranoicceles on eS .edrev a orecerapa s adanoicceles sa )euqilc saigolopit moc( sA .ahnapmac aus sadaicossa aigolopit rev reuq euq saigolopit

Manual do PlanView

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.otiefed rop ,samargorp so sodot olpud a enoicceleS .ama rgorp so ed an esab ortlif moc ,samargorp sodanimreted sodaicossa setropus rignirtser ehl-etimrep etse

:ygolopyT

.omixm e ominm rolav mu moc )s(al -timil e aicnidua ed sievirav )siam uo( amu ranoicceles redop edno ordauq mu recerapA

ues oa )s(odaicossa etnemacitamo tua )m(acif )s(ele e atsil ad )s(tops )s(o ranoicceles

stopS stopS atsaB .)stopS oludm on e tnemroiretna sodairc( rodazilitu uo opurg ,ametsis ed stops stopS
ed atsil a -ehl-rigrus ,enoc etsen racilc oa :

ed( odairc j tops mu e tnematcerid ratropmi uo tops ovon mu iuqa rairc redop ,s tops soa otnauQ

omoc missa ,)s( tops )siam uo( mu ranoicceles ,ahnapmac ad emon o riresni reved ,alenaj a tseN

Definition

Campaign

Manual do PlanView

32
.onalp

ametsis od saep sad ritrap a ratropmI

.1

.)rodazilitu uo opurg ,ametsis

.)aigtartse a otpecxe( soludm soirv sod oazinagro a arap odidneterp trapyad o

o arap odanoicceles j tops mu ragapa ed edadilibissop a met ,enoc etsen :

atsil an , tops o enoicceleS .odairc j tops mu ratide ehl-etimrep enoc e tse :

racif euq

Manual do PlanView

33
.enoc on racilc e ragapa edneterp euq tops o ranoicceles atsaB .onalp ues

ragapA

.4

.sadajesed searetla sa odnezaf ,tops o ratide otne redop e enoc on euqilc ,onalp od stops ed

ratidE

.3

.siamed sod ol-icnerefid riti mrep e tops oa adaicossa ,artel amu ehl-riubirta adnia e omsem od megadnuges a ,tops od emon

o rizudortni reved lauq an alenaj amu ,stopS oludm on omoc lat ,ehl-egrus enoc on racilc oA .)onalp ortuon odasu res redop on ,ajes uo( o tseuq me onalp oa odaicossa sanepa racif euq tops ovon mu rairc ed edadilibissop a met ,opo atsen :

ovoN ovoN ovoN

.2 .2 .2

euqilc ,sanames rop ahnapmac a ridividbus araP .amu adac me adinifed aigtartse odnedneta seresni sa riubirtsid uo/e esaf adac arap ahnapmac a razimitpo uo/e railava etimrep ,sesaf rop ,ahnapmac ad osivid A .sahnapmac-bus rop ahnapmac aus a ridividbus edop ,rajesed eS

olucrc mu moc sotlovne orecerapa sodanoicceles said sO .said uo/e )s(adidneterp )s(anames )s(a erbos otar od odreuqse o tob o moc odnacilc ,ahnapmac ed odorep o enoicceleS

Sub-Campaigns:

Schedule Period

Manual do PlanView

34
.skeeW me
.ohlemrev

Manual do PlanView

35
.weN .weN .weN me euqilc .weN
,ossi araP .sesa f-bus sairprp saus sa odnairc ,ahnapmac aus a ridividbus mbmat redoP .satad savitcepser sa omoc missa ,ahnapmac ad sanames sairv sad atsil amu otne rigruS

emon o somubirta e sanames saud sad arief-a txes a adnuges ed said so sanepa somnoicceles ,etniuges olpmexe oN .emon mu riubirta reved lauq esaf ariemirp amu ranoicceles

redop ,se tseD .ahnapmac a arap uonoicceles euq said so sievnopsid o ratse ,oirdnelac oN

Manual do PlanView

36
.weN .weN .weN me etnemavon euqilc ,ahnapmac-bus avon amu rairc rajesed eS .weN .ddA .ddA me euqilc ,siopeD .siet saiD ed

Manual do PlanView

37
.satad savi tcepser sa omoc missa ,sadairc sesa f sa sadot ed atsil a adatneserpa o tne ehl- .sadidneterp sahnapmac-bus sa sado t rairc ta ,ajes uo ,ol-zilanif ta e tnemavissecus ossecorp o eunitnoC

.ddA me euqilc e
emon mu aubirtA .ariemirp atsoperbos ratse on uo redop euq esaf adnuges amu enoicceleS

Manual do PlanView

38
.llA eteleD .llA eteleD .eteleD .llA eteleD me euqilc ,sahnapmac-bus sa sadot ragapa arieuq osaC .eteleD .llA eteleD .eteleD .eteleD
opo an euqilc e )s(ahnapmac )s(a enoicceles ,sahnapmac -bus siam uo amu ragapa araP .weiverP opo an ,seroc rop sesa f samsem sasse razilausiv e tnemlaugi redoP

.2puteS alenaj an etnemlaicini sodanoicceles marof euq seleuqa sodot a acilpa es euq otiefed rop emussa weiVnalP o ,lanac muhnen odanoicceles odnet on ,otcaf eD .alebat ed oerp a sodaicogen ores sodanoicceles

puteS gnicirP puteS gnicirP sianac so sodo t euq ed oacidni a otiefed rop recerapa ,puteS gnicirP ,etniuges alenaj A puteS gnicirP

.edadinifa ed tegrat o omoc missa ,lanac adac arap adnev e arpmoc ed oaicogen ed tegrat o rini fed redop rodazilitu o ,noitarugifnoC lleS / yuB alenaj aN

.c te ,sotnocsed ,saxat ,egnirf rop otsuc a otnemaenalp ,RPC a otnemaenalp ,alebat ed otsuc a otnemaenalp :onalp ues od seaicogen sa sadot oludm s mun ener pu teS gnicirP O

Pricing Setup

Buy / Sell Configuration

Pricing Setup

Manual do PlanView

39
.puteS gnicirP olutpac on ehlated me siam odacilpxe res oludm etsE

meb ,gniknar on siev nopsid oratse euq sievirav sa enoicceles sevruC & selbairaV alenaj aN

.puteS gnicirP od sanuloc sartuo san eresni rodaenalp o euq sortlif solep adatcefa seaicogen sassed amu adaC .)tsoC( egni rf rop otsuc a e )draC PRC / RPC( gnitar rop otsuc a ,)elbat ecirP( alebat ed otsuc a otne maenalp :)puteS gnicirP on ,opiT anuloc an megrus euq( oaicogen ed sopit setnerefid srt metsixe ,aivadoT

Variables & Curves

Advanced Options

Manual do PlanView

40
.atsopser ed avruc a omoc

moc ahnapmac ed e aicnidua ed odorep o omoc missa ,)edadilanozas ed ecidn od oluclc o arap esab ed rivres ori sairroh sadnab sajuc eleuqa( odidneterp trapyad o ahlocsE .etar

nosaes ragiL opo a ravitca lat arap odnatsab ,edadilanozas ed ecidn o rasu mbma t redoP

osiveleT ed latoT od aidm aicnidua a ertne ovi tarapmoc oicr mu edadilanozas ed ecidn O

Season Rate3

Manual do PlanView

41
edadilanozaS ed ecidn olutpaC .rfC

.%rvt ed anerefid a adaluclac res siauq son esab

.levrugifnoc odorep o e trapyad o e ahnapmaC ed odorep od roiretna ona on osiveleT ed latoT od aidm aicnidua a e esilnA ed odorep od roiretna ona on

a so manoicceleS .+01 sotcatnoc ed oiubirtsid amu rairc a somatse olpmexe etseN .ovoN me euqilc ,sotcatnoc ed otnemapurga ovon mu rai rc araP .arutreboc a adavresbo etnemroiretsop res siauq so odnuges sotcatnoc ed so tnemapurga ranoicceles e rairc etimrep etniuges ordauq O

Distribution Curves

Manual do PlanView

42
,ranoicidA ,ranoicidA .etnemavissecus missa e ,ranoicidA me e tnemavon somacilc e 2 rolav o
sioped so mizudortni ,ranoicidA me so macilc e 1 rolav o somizudortni ,a laugi uo roiaM opo

Manual do PlanView

43
.KO me euqilc e etalpmet emon mu aubirta ,ravarG me euqil C .etalpmet amu ravarg redop ,sonalp soirv me sotcatnoc ed oiubirtsid ed avruc atse razili tu adneterp osaC

o rahlitrap edneterp siauq so moc sopurg uo/e serodazili tu so ranoicceles redop alenaj a tseN

.KO me euqilc e adidneterp a enoicceleS .sievnopsid savruc ed megatsil a rartnocnE .ragerraC

me euqilc ,e tnetsixe sotcatnoc ed oiubirtsid ed avruc amu ranoicceles araP

Permissions

Manual do PlanView

44
.onalp

mu rareg ri weiVnalP WMM o ,sadinifed saci tsretcarac sa sadot me esab moc ,etnemlaniF

meradnuces a ranoicceles redop ,ahnapmac ad sacits retcarac sad oceles a razilanif araP

Other Options

Manual do PlanView

45
.setropus ed gniknaR

.KO .KO me euqilC .)setimil

so rinifed arap( aigtartse ad oazinagro an odazilitu res euq trapyad o e mif esse arap lev nopsid otnemaro o ,rignita a sPRG ed n o omoc meb ,)sodnuges 03 uo 02( etnelaviuqe

Manual do PlanView

46

ed ahnil a adizudortni res iav edno oirdnelac od anuloc a acifitnedI me radrauG

lanaC lanaC euq oaicogen a acilpa es )si (lauq )s(oa )si (lanac )s(o ranoicceles etimreP lanaC lanaC

assed sortlif so e oaicogen ed opit o eni fed es lauq an ahnil amu oaicogen ed meti adaC

oludm etsed alenaj ad otierid

roirefni otnac on martnocne es euq setob son odnacilc e sahnil sad amu adac odnanoicceles ,adaretla res edop sahnil sad medro a ,etissecen osaC .oriemirp sadizudortni res meved

s epecxe sa ,oaicogen ad oazinagro an ,lat omoc ,e ahnil amitl a arap ariemirp ad arutiel a zaf weiVnalP o ,oaicogen ed etocap mu ed oairc ad odnauqa ,euq j edsed somatneilaS

.laer oirnec reuqlauq ratarter medneterp on euq ,sovitamrofni etnemarem solpmexe a somererrocer ,seaicogen sad amu adac rartsuli a amrof eD .racilpa somedop sa omoc odom o e saled amu adac ed edadilanoicnuf a rartsnomed a otne somassaP .seaicogen ed sopit setnerefid so oludm s mun ener puteS gnicirP O

Colunas do Pricing Setup

PRICING SETUP

Manual do PlanView

47
.oaicogen .)...,xaT ,tnuocsiD , tsoC ,RPC ,elbaT ecirP( odanoicceles oaicogen ed opit o acidnI opiT .opiT anuloc an somcoloc .)1 ahniL = 1# ( ahnil ad oremn o acifitnedi anuloc ariemirp A .oaicogen

oa racilpa somedneterp euq axat uo otnocsed

oa racilpa somedneterp euq axat uo otnocsed ed mega tnec rep a riresni

ehl euq lautxet oavresbo amu ratnecserca edop rodaenalp o ,anuloc atseN .sbO

etnerefid ro f adnev ed tegrat o es ,ajes uo ,opecxe amu ed ra tart es es ehcneerp es s anuloc atsE .adnev ed tegrat o ranoicceles etimreP

etnerefid rof arpmoc ed tegrat o es ,ajes uo ,opecxe amu ed ratart es es ehcneerp es s anuloc atsE .arpmoc ed tegrat o ranoicceles etimreP arpmoC ed tegraT

Manual do PlanView

48
;RPC a uo )tsoC( egnirf rop otsuc a ,alebat ed oerp a raenalp somereuq es )oN uo seY( oacidni a racoloc ;adnev ed oerp ed megatnecrep a riresni

.2

.1

:etimrep anuloc atsE - lleS

.)RPC a aienalp odnauq( gni tar olep racilpitlum a RPC ed rolav o rizudortni ;)tsoC a aienalp odnauq( egnirf adanimreted amu arap oxi f rolav o riulcni ;RPC a uo )tsoC( egnirf rop otsuc a ,alebat ed oerp a raenalp somereuq es )oN uo seY( oacidni a racoloc ;arpmoc ed oerp

.4 .4 .4 .4 .3

.2

.1

:eti mrep anuloc atsE yuB

.oaicogen ed ahnil adac rohlem racifitnedi atimrep

.noitarugifnoC lleS / yuB alenaj an somlanissa euq eleuqad

adneV ed tegraT adneV ed tegraT adneV ed tegraT

.noitarugifnoC lleS / yuB alenaj an somlanissa euq eleuqad

.otnocsed uo axa t ,oaicogen amu ed oluclc ed esab a ranoicceles etimreP ed megatnecreP

e ,alulc ad lanif on rosruc o racoloc a odom ed ,) :odalcet on( atierid a arap ates an sioped euqilC .2F alcet an racilc e kaerb ed sogidc sod alulc a ranoicceles reved ,sodizudortni etnemroi retna j sogidc sortuo a anuloc atsen

euq

laicinI aroH laicinI aroH ahnil ad oaicogen a ratimil arap ,oicni ed aroh amu racidni e timreP laicinI aroH laicinI aroH

a acilpa es )si(lauq )s(oa anames ad )s(aid )s(o ranoicceles etimrep anuloc atsE SD

oa racilpa somedneterp euq axat uo otnocsed

aienalp odnauq( egnirf adanimreted amu arap oresni rop oxif rolav o riulcni

Manual do PlanView

49
.ogidc ovon o etnecserca

kaerb

ed

ogidc

mu

ratnecserca

araP

.adacilpa res eved opiT anuloc an adacidni oaicogen a lauq oa

krB ogidC krB ogidC kae rb ogidc o etnemlautxet racidni edop rodaenalp o ,anuloc a tseN .krB ogidC krB ogidC

.opiT anuloc an somcoloc oaicogen a ratimil arap ,mif ed aroh amu racidni e timreP

laniF

aroH

.etnerroc

.opiT anuloc an somcoloc euq oaicogen

.)RPC a aienalp odnauq( gni tar olep racilpitlum a RPC ed rolav o rizudortni ;)tsoC a aienalp odnauq( egnirf adanimreted amu arap oxi f rolav o riulcni ;RPC a uo )tsoC( egnirf rop otsuc a ,alebat ed oerp a raenalp somereuq es )oN uo seY( oacidni a racoloc ;alebat ed oerp ed megatnecrep a riresni

.4 .3

.2 .2 .2 .2

.1

:etimrep anuloc atsE - elbaT

.)RPC a aienalp odnauq( gni tar olep racilpitlum a RPC ed rolav o rizudortni ;)tsoC a

.4 .4 .4

.3

topS .ruD topS .ruD anuloc an adacidni oaicogen a lauq megadnuges a rinifed etimreP topS .ruD

res otnocsed ed ahnil a euq racidni a somatse ,1ROJ! exatnis odnerrocer ,olpmexe etseN

kaerb ed ogidc mu riulcxe kaerb ed ogidc mu riulcxe gnicirP oludm od oaicogen ed ahnil adani mreted ed kaerb ed ogidc mu riulcxe adnia redoP

ed sogidc so arap adartlif avatse otnocsed ed ahnil amu euq me

Manual do PlanView

50
.adacilpa res eved opiT :1ROJ on otpecxe ,skaerb ed sogidc so sodot me adacilpa .kaerb ed ogidc od setna ! lanis o odnizudortni ,puteS .1JT o ,olpmexe etsen :kaerb ed ogidc ovon mu ratnecserca aroga odnatsab ,atierid a arap ates an sioped somcilC :2F me somcilc e kaerb ed sogidc sod alulc a otne somnoicceleS :02CANJ e 1ROJ skaerb ,olpmexe e tniuges o somajeV

euq

oaicogen ed opit oa etnerefer ahnil avon amu alenaj an aerapa euq a odom ed ,sepo sad amu enoicceleS .megami an somev euq a omoc ,racilpa ed siev ssop seaicogen ed sopit setnerefid so moc a tsil a mu rigruS .ovoN enoc on euqilc oaicogen ed ahnil amu rai rc araP

.opiT anuloc an somcoloc euq oaicogen a etnemlaropmet ratimil arap ,mif ed atad amu rinifed etimreP

laniF laniF laniF laniF

ataD ataD ataD ataD

.opiT anuloc an somcoloc euq oaicogen a e tnemlaropmet ra timil arap ,oicni ed a tad amu rinifed etimreP

laicinI ataD

.sodnuges 03 uo 02 ed serotca f ed svarta snegadnuges sartuo arap osrevnoc a etnemacitamotua aaf weiVnalP o euq somereuq es racificepse etimreP

rotcaf

RPC

.tops od oircsed / emon rop anuloc atsen adartlif res edop oaicogen ed ahnil adaC emaN topS

Negociaes

Manual do PlanView

51
.otudorp mu euq od siam mavomorp sairticilbup saep s adacilpa axaT

)otudorpitluM

axaT(

xaT

.pitluM

xaT .)sacirneg( saxat racilpa etimreP xaT

.sotnocsed racilpa etimreP tnuocsiD

.odanoicceles

odnauq otiefed rop ecerapa ahnil atse etnemlamron ;elbaT ecirP opo a ahlocse e ovoN otob on euqilc ahnil a tse rizudortni araP .elbaT e lleS ,yuB sanuloc san seY oacidni

.sepecxe san sanepa rasu levhlesnoca .ortlif ed sanuloc sad svarta ,ahnil a ahnil sodinifed os sairroh sadnab ed seati miled e soerp so sodot ,sliateD me trapyad o ratide ed zev me sam ,gnitaR rop otsuC a raenalp e timreP RPC

.sorutuf sonalp me sadasu meres a odom ed RPC ed setalp met ravarg e rairc adnia etimrep sliateD opo A .)sliateD otob on odnacilc( lanac adac ed serolav so rinifed arap e tnetsixe j trapyad mu odnasu uo RPC ovitcepser o e sadnab odnairc ,gnitaR rop otsuC a raenalp etimreP draC RPC

elbaT ecirP elbaT ecirP .alebat ed oerp a raenalp etimreP elbaT ecirP elbaT ecirP

.oresni rop oxif otsuc mu racilpa e timreP tsoC

.oisop amitl uo adnuges ,ariemirp an majes seresni sa etnaosnoc etnerefid axat amu racidni redoP .skaerb son seresni sa meias euq me oisop a aredisnoc euq axaT )oazilacoL ed axaT( xaT .coL

Negociaes no Pricing Setup

1.

Preo de Tabela

Manual do PlanView

52
.sortlif sod svarta ,oaicogen ed ahnil aus a rignirtser arap sanuloc setna tser sa rasu redoP .onalp ovon mu aicini

,elbaT ecirP ,elbaT ecirP a moc ,elbaT ecirP ed ahnil amu rizudortni ed ret sanepa ,alebat ed oerp a raenalp araP ,elbaT ecirP

axat a rinifed reved edno ,alenaj etniuges a recerapA .sliateD enoc on racilc ,etnemadiuges ,e oazilacol ed axat ad ahnil ad salulc sad amu erbos otar o racoloc sioped someveD .adnev

,elbaT ,elbaT lleS ,yuB lleS ,yuB e arpmoc ed stegrat soa on uo euqilpa es axat a etnaosnoc ,elbaT uo/e lleS ,yuB sanuloc ,elbaT lleS ,yuB
san oN uo seY oacidni a rizudortni somav ,oazilacol ed axat amu ed a tart ed odnauQ

a ,axat arap otief somessvit o osac ;edrev a ecerapa euq ,otnocsed ed ahnil amu somizudortni olpmexe etseN . ed uo + ,% ed lanis muhnen mes rolav o sanepa odnatigid ,elbaT uo/e lleS

,yuB sanuloc san axat uo otnocsed ed mega tnecrep a rizudortni e )ovoN me odnacilc( xaT
uo tnuocsiD ahnil amu ranoicida res ossap odnuges O .onalp ovon mu aicini odnauq otiefed

ahnil atse rizudortni araP .elbaT e lleS ,yuB sanuloc san seY oacidni a moc ,elbaT ecirP ed ahnil amu rizudortni ed ret sanepa ,saxa t uo sotnocsed moc alebat ed oerp a raenalp araP

2.

Preo de Tabela com Desconto / Taxa

Manual do PlanView

53
.oisop adac arap racilpa a oazilacol ed .ahlemrev aires euq ,ahnil ad roc an aidiser anerefid

;elbaT ecirP ;elbaT ecirP ovoN ovoN rop ecerapa ahnil atse etnemlamron ;elbaT ecirP opo a ahlocse e ovoN otob on euqilc ;elbaT ecirP ovoN

ad e arpmoc ad( RP C a oerp o rarap moc a odom ed elbaT anuloc an seY oacidni a moc

elbaT ecirP ahnil a retnam redop ,redneterp o missa es ,otna tne oN .lleS e yuB sanuloc seY seY draC RPC draC RPC san seY oacidni a moc ,draC RPC ed ahnil amu rizudortni reved , RPC a raenalp araP seY draC RPC

.sortlif sod svarta ,oaicogen ed ahnil aus a rignirtser arap sanuloc setna tser sa rasu redoP

.4sadinifed iuqa saxat sa racilpa edneterp siauq s seresni sad o tnujnoc o ranoicceles redop ,)seresni sad olortnoc o rezaf ed sioped uo setna( adataD oailavA os an uo oirdnelaC gnicirP oludm on ,etnemroiretsoP oazilacol ed .onalp saxat on sa etnemacitamotua euq es-etneilaS

sadacilpa

on

puteS

on

sadinifed

3.

CPR Card

Manual do PlanView

54
oirdnelaC oludM olutpaC .rfC

.alebat ed oerp o moc )adnev

oredop euq serodazilitu so siauq ranoicceles ed edadilibissop a met

.evaS .evaS setalpmeT setalpmeT odnanoicceles ,alenaj atseN .evaS me ,adiuges ed ,e setalpmeT me odnacilc ,etnemroiretsop .evaS setalpmeT
rasu arap ,uizudortni euq RPC ed serolav so moc etalpmet amu ravarg adnia redoP

srotcaF euq rolav o re trevnoc weiVnalP o e avitca ajetse srotcaF opo a euq atsaB .snegadnuges
sartuo arap osrevnoc a etnemacitamotua za f weiVnalP o ,etnelaviuqe megadnuges

a arap oerp o odnecelebatsE .rolav o ratigid e ,etnemaenatlumis ,sol-noicceles redop ,oerp omsem o riubirta arieuq siauq soa sairroh sadnab e sianac setnerefid araP .trapyad od sairroh

araP .lanac adac ed airroh adnab adac a sodaicossa soerp so riresni res ossap odnuges O

Manual do PlanView

55
.etalpmet redeca ,...snoissimreP opo a .onalp osson od tops o arap )e tnelaviuqe megadnuges ovi taler( somcoloc

.tropmI sadnab sad amu adac arap e lanac adac arap oerp mu anifeD .tropmI me odnacilc s trapyad ddA ddA sues sod mu etnematcerid etropmi uo ddA me euqilc e sairroh sadnab sa rinifed rop ecemoC ddA

:alenaj etniuges a rigrus a odom ed sliateD me racilc reved ,ossi

a rizudortni e )ovoN me odnacilc( xaT uo/e tnuocsiD ahnil amu ranoicida res ossap omixrp O .sliateD me ,ossi arap ,odnacilc ,lanac adac ed airroh adnab adac a sodaicossa soerp so ri resni reved ,roiretna otnop on odacilpxe iof omoc ,adiuges mE .alebat ed oerp o moc

elbaT ecirP elbaT ecirP .lleS .lleS yuB yuB seY seY a moc elbaT ecirP ahnil a retnam rop ratpo redoP .lleS e yuB sanuloc san seY oacidni
a moc ,draC RPC ed ahnil amu rizudortni reved saxat e sotnocsed moc RPC a raenalp araP

.sanuloc setnatser sad sortlif so rasu redop ,dra C RPC a oaicogen a rignirtser araP

4.

CPR com Descontos e Taxas

Manual do PlanView

56
.sanuloc setna tse r sad sortlif so ezilitu ,oaicogen aus a rignirtser araP

elbaT elbaT lleS ,yuB lleS ,yuB .elbaT uo/e lleS ,yuB sanuloc san axat uo/e o tnocsed ed megatnecrep elbaT lleS ,yuB

,elbaT seY )adnev ad e arpmoc ad( RP C a oerp o rarapmoc a odom ed ,elbaT anuloc an seY oacidni

reved

.oaicogen ed ahnil aus a rigni rtser arap sanuloc setna tser sad sortli f so rasu redoP

lleS ,yuB lleS ,yuB ,ovoN ,ovoN tsoC tsoC uo/e lleS ,yuB sanuloc san soerp so riresni e ,ovoN me odnacilc ,tsoC oacidni a moc lleS ,yuB ,ovoN tsoC
ahnil amu rizudortni atsab ,tsoC a raenalp araP .)tops rop oerp o ( airroh adnab adanimreted amun oditi me tops reuqlauq arap oresni rop oerp mu raxi f etimrep tsoC a o tnemaenalp O

6.

5.

Base[T]

Cost

Manual do PlanView

57
]T[ esaB 1 oirneC
.on ortuo on ,]T [esaB edadilanoicnuf a odnasu mun ,saxat e sotnocsed somsem son esab moc ,se tnerefid soirnec siod someratarter siauq son ,setniuges solpmexe so somajeV .ed megatnecreP anuloc an ]T[esaB opo a ranoicceles ,roiretna ahnil artuo erbos euqilpa es oaicogen ed ahnil amu euq resiuq odnauQ

.elbaT

]T[ esaB meS 2 oirneC

).001 a on e ,58 a odacilpa %21 ed otnocsed od odatluser o 2.01(

).001 a sodacilpa marof %01 ed axat a e %52 ed otnocsed O(

:oirnec etniuges o somaret ,001 ed esab oerp mu olpmexe rop odnet e ,socitrp somret mE

)]T[ esaB( )5#( )]T[ esaB( )5#( )]T[ esaB( )5#( )]T[ esaB( )5#( 5 ahnil ad otnocseD )4#( 4 ahnil ad axaT + )3#( 3 ahnil ad otnocseD - esaB oerP

:oda tluser etniuges oa odacilpa res ,]T[esaB o ,otnocsed odnuges etse ,odnes missA

:)otnocsed odnuges od ahnil an

roiretna oluclc od odatluser roiretna oluclc od odatluser ed megatnecreP anuloc a evresbo( )T otsopsnarT( roiretna oluclc od odatluser oa odacilpA
)5#( 5 ahnil an ,%21 ed o tnocseD mU

.axat ad e otnocsed oriemirp

esab oerp od sahnil san esaB oacidni a e ed megatnecreP anuloc a ev resbo( esab oerp oa sodacilpA
)4#( 4 ahnil an ,%01 ed axaT amU )3#( 3 ahnil an ,%52 ed otnocseD mU

58 = 01 52 001 = %01 + %52 - 001

8.47 = 2.01 58 = )]T[esaB( %21 - 58

)3#( 3 ahnil an ,%52 ed otnocseD mU

)4#( 4 ahnil an ,%01 ed axaT amU

Manual do PlanView

58
:)axat ad e sotnocsed sod sahnil san esaB oacidni a e ed mega tnecreP anuloc a evresbo( esab oerp oa sodacilpA )5#( 5 ahnil an ,%21 ed o tnocseD mU :someT :someT

edadilanoicnuf a e puteS gnicirP oludm on sotnocsed e saxat macilpa es odom euq ed rebecrep oritimrep solpmexe setsE .arief-adnuges ,2LUJ kaerb ed ogidc o arap axa t amu CIS

an e lobetuf o a rap axat amu adnia h IVT aN .lanoicaN lanroJ e e tioN ad lanroJ ,lanrojeleT o arap axat amu ,o tudorpitlum axat amu ,sianozas sotnocsed adnia mt sianac srt sO

sairroh sadnab sa ,anames-ed-mif oa ,IVT an e CIS an ,ossid mla araP .h81 s maemoc PT R a e CIS a otnauqne ,h91 s emit emi rp oa osseca o aemoc euq ,IVT an tse ,sianac srt so ertne anerefid acin a ,lauq an sairroh sadnab rop aid od osivid amu atneserpa olpmexe O

a sanepa zev amu siam ,satsilareneg sianac srt so arap oaicogen amu ed olpmexe mu aroga s omatneserpa ,puteS gnicirP on seaicogen ed ossecorp o redneerpmoc etnemlicaf siam araP

).58 a odacilpa iof j ,)]T[ esaB( %21 ed otnocsed o 1 oirneC on euq otnauqne ,)esab oerp( 001 erbos sadacilpa marof snegatnecrep srt sA(

:oirnec etniuges o somaret ,001 ed esab oerp mu olpmexe omoc etnemavon odnet e ,socitrp somret mE

)5#( 5 ahnil ad o tnocseD )4#( 4 ahnil ad axaT + )3#( 3 ahnil ad otnocseD - esaB oerP

:etniuges o res odautcefe oluclc O

37 37 37 = 21 01 + 52 001 = %21 - %01 + %52 001

7.

Exemplo de negociao a CPR com Desconto / Taxa

Manual do PlanView

59
.sanuloc setnerefid sad .siet said soa etnemavitaler ai rroh adnab rop sorue5 mecserca .laer retcrac reuqlauq mes e ovitamrofni olutt

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60

2 sahnil )lanoica N lanroJ e etioN ad lan roJ ,lanrojeleT o e ,CIS ad RIM o ,PTR ad ILF kaerb ogidc o( emit emirp od esab RP C o erpmes oret ,mecemoc euq a aroh ad e tnemetnednepedni ,euq samargorp soa otiepser mezid euq RPC ed seaicogen sa somizudortni ,adiuges eD

a ahlocse e ovoN me euqilc ,oirrtnoc osa C .)1#( 1 ahnil )o tiefed rop egrus etnemlamron euq( elbaT ecirP ed ahnil amu rizudortni iof oaicogen asson ad ossap oriemirp O

arugif A( .siareg siam seaicogen ed sahnil sa mezudortni es e tnem roiretsop s e sepecxe sa megrus oriemirp ,oaicogen ad oazinagro an euq ra rofer a tropmi ,odutnoC .olpmexe etsen somerartsnomed euq medro alep seaicogen sa rizudor tni a raemoc oirtagirbo

on ,odnes missa ,adaretla res redop sahnil sad medro a etnemroiretna somirefer j omoC

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61
.alebat ed oerp o moc )adnev ad e arpmoc ad( RP C a oerp o rarapmoc sioped redop arap ,elbaT anuloc an sanepa seY oacidni a somcoloC .elbaT ecirP opo sahnil sad sDI .)olpmexe osson od osneerpmoc a arap setnaveler siam sa sadatneserper sanepa otsE .puteS gnicirP od sanuloc sa sadot atneserpa on oxiaba

oa osseca mu met IVT a euq zev amu ,ol-s ed oret ,olpmexe osson oN .lanac adac arap sacifcepse res on uo medop mbmat satse sam ,trapyad ocin mun sianac 3 sod sairroh sadnab sa rairc somedop ,trapyad od oairc a araP

a somanoicceles ,ovoN me somacilC .)RIM e ILF sogidc sod e sovisivelet sian roj sod skaerb soa sadaicossa rpc ed sahnil sad sioped rigrus ad( sepecxe meutitsnoc on euq skaerb sortuo so sodot arap adacilpa res euq )5#( draC RPC ed ahnil a somizudortni sioped S

ad said so sodot a , otsi ,odot oa erefer es oaicogen ed ahnil a euq me sosac me euqrop ,sianac srt sod soiriciton soa avitaler ,)3#( 3 ahnil a arap somezif o on euq adnia es-etneilaS

araP .arie f-adnuges :axa t a adacilpa lauq oa aid o ,SD anuloc an ,racificepse oirssecen iof ,anames ad said so sodot arap omsem o ogidc o euq zev amU .lanac rop e anames ed aid rop odartlif adnia iof ,%01 ed axat amu adacilpa iof lauq oa ,)31#( 31 ahnil 2LUJ kaerb ed ogidc O

4 ahnil a j ;02CA NJ :siet said sod lanoicaN lanroJ od ogidc o tse lanrojeleT od e etioN ad lanroJ od sogidc so moc etnematnuj ,.krB ogidC anuloc ,3 ahnil an ,missA .anames-ed-mif e siet said ertne soerp ed oaicnerefid za f IVT a ,olpmexe on ,euqrop otsi ,ahnil artuo amu adairc iof )anames-ed-mif ,IVT( lanoicaN lanroJ o arap euq es-eto N .sogidc sovitcepser so .krB ogidC anuloc an e soerp so otne somcoloc lleS e yuB sanuloc saN .)4# a 2#( 4 a

Manual do PlanView

62
.).cte ,anames ed mif IVT hnaM ,anames IVT hnaM ,PTR hnaM ,CIS hnaM :olpmexE( .sairroh sadnab ed sotnujnoc siod revah ,anames-ed-mif o e anames a etnarud setnerefid soerp metsixe omoc ,IVT an ,ossid mla araP .sianac setnatser sod etnerefid emit emirp

.5sairroh sadnab sad amu adac arap soerp so rizudortni atsab siopeD .snoitinifeD trapyaD me etnemroiretna odairc somahnet o j osac ,ol-tropmi uo egrus euq alenaj an trapyad o rairc somedop ,odanoicnem io f j omoC .sianac srt so arap soerp so rizudortni somav iuqA .sliateD me somacilc sioped e draC RPC opo

.rartlif oirssecen on ,sortuo ertne ,sianac so sodot a ,anames

.CIS lanac o somnoicceles lana C anuloc an ,ossid mla

.02SANJ e 02DANJ :anames-ed-mif od lanoicaN lanroJ oa etnemos es-erefer

e sianac sod mu adac ed odorep adac a rap etnerefid ahnil amu somaret ,sianac sod mu adac arap setnerefid sotnocsed somret ed osac oN .otnocsed adac ed mi f e oicni ed satad sa laniF ataD e laicinI ataD sanuloc san e otnocsed od serolav so sodizudortni os elbaT uo/e lleS ,yuB sanuloc sa N .)21# - 21 ahnil a 01# - 01 ahnil( sotnocsed so somizudortni ,mif roP

ed aigolopit asse a sodaicossa skaerb ed sogidc so moc saxat sad sahnil sa somrtli f ,sianac srt sod sovitamro fni samargorp soa e )8#( IVT ad lobetuf oa sadacilpa saxat sad olpmexe oN

oarud rop ahnil a rartli f someved ,otudorpitlum saxat sa araP ..krB ogid C anuloc an skaerb sod sogidc so e elbaT uo/e lleS ,yuB sanuloc san sodizudortni os saxat sad serolav sO .)9# - 9 ahnil( sianac srt so arap %01 ed o tudorpitlum axat a arap ahnil amu adnia e ;)6# - 6 ahnil( RIM e ILF sogidc so arap %01 ed axat a mu moc artuo ;)8# - 8 ahnil( IVT an lobetuf o arap %51 ed axat amu moc amu ;)7# - 7 ahnl( lanoicaN lanroJ o arap e etioN ad lanroJ o arap ,lanrojeleT o arap %01 ed axat amu moc ahnil amu otne someT .saxat sa oriemirp rizudortni rop so mtpo ,osac osson oN .so tnocsed so e saxat sa somizudortni ,etnemadiugeS

Manual do PlanView

63
.otnocsed o avacilpa es euq a eleuqa ,lanaC anuloc an ,somaranoicceles .ahlemrev roc aus alep siamed sad es-meugnitsid saxat sad sahnil sa euq es-e toN .samargorp . tops od emon uo/e

mun se resni sa sadot ed otnujnoc od latot oerp oa mednopserro C siatoT soerP

me mt on euqrop e sodatad sotnocsed uo saxat ritsixe medop euqrop ,ahnapmac ed odorep od soerp sod aidm mednopserroC soidM soirtinU soerP

.puteS gnicirP oludm on adulcni oaicogen reuqlauq iulcni aidm a tsE .ahnapmac ed odorep od )sodatad sotnocsed uo saxa t ritsixe medop euqrop( soerp sod aidm mednopserroc elbaT e lleS ,yuB sanuloc san megrus euq soerp so ,gniknaR olud m oN

Mdulo Calendrio

Mdulo Ranking

COLUNAS DE PREOS NOS MDULOS RANKING E CALENDRIO

Manual do PlanView

64
.etropus odanimreted .oirdnelac ed ahnapmac ed said son seresni sad oiubirtsid a atnoc :soerp ed sotsuc a savitaler sievirav ed sotnujnoc siod metsixe ,oirdnelaC oludm oN

ed tegrat olep adatcefa elbaT anuloc a , tegra t niaM od erefid )otne maenalp ed uo( adnev ed tegrat o euq me sosac soN .otnemaenalp ed tegrat on esab moc odaluclac oerp etsE .etropus od gnitar olep odacilpi tlum ,puteS gnicirP od elbaT anuloc an somcoloc euq RPC ed rolav oa ednopserroC :RPC a o tnemaenalP 2 oirneC

Preos Unitrios / Preos Totais

Manual do PlanView

65
.tegrat niaM olep on e adnev

1 oirneC 1 oirneC .alebat ed oe rp oa ednopserroC :alebat ed otsuc a otnemaenalP 1 oirneC 1 oirneC

elbaT

.)otnemaenalP uo( adneV ed tegra t od sPRG solep odatcefa ,RPC a odaenalp odnauQ .adnev ed oerp oa ednopserroC lleS

arpmoC ed tegra t od sPRG solep odatcefa , RPC a odaenalp odnauQ .arpmoc ed oerp oa ednopserroC yuB

:me medividbus es siatoT soerP anuloc a reuq ,soidM soirtinU soerP anuloc a reuQ

Manual do PlanView

66
.sodacilpa saxat / so tnocsed so moc j , otsi ,odaicogen / lanif oerp o atneserpeR .geN .etropus oa sodacilpa )edrev a( sotnocsed so/e )ohlemrev a( saxat sa atneserpa anuloc atsE T/D .axat uo o tnocsed reuqlauq racilpa ed setna , otsi ,lanigiro oerp o zudarT esaB :me es-medivid elbaT e lleS ,yuB sanuloc sa ,zev aus roP

od

alenaj a ratneserpa weiVnalP O .etnemlaicini satief sahlocse sa ratlusnoc uo onalp od

: sedadeirporp sa rare tla redneterp es opo a tse enoicceles : : :

Genricos

BARRA DE ATALHOS

Manual do PlanView

67
.omsem oa satief searetla sa e onalp o ravarg ed edadilibissop a met opo atsen :

onalP ravarG

.onalp saci tsretcarac s oaretla reuqlauq rau tcefe redop edno ahnapmac ad laicini

onalP od sedadeirporP onalP od sedadeirporP onalP od sedadeirporP onalP od sedadeirporP

a somxif etniuges olpmexe oN .adahlitnop ahlemrev ahnil amu moc adacram ratse a rassap ale ,anuloc a raxif ed osac o N .sanuloC ra trebiL e sanuloC raxiF sepo sa recerapa a odom ed ,raxi f edne terp euq anuloc a erbos )b

otar od otierid otob o moc euqilc ,sanuloc raxi f araP sanuloc ratrebiL / raxiF

oazinagro a retbo a amrof ed sievirav sa etsarra etalpmet a razinagrO

adac a ritimrep tuoyal ed setalpmet ed oairc A .sal-gerrac e aru turtse ed se talpmet ravarg ,rajesed euq amro f ad soludm soirv so razinagro etimrep :

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.emoN anuloc .trapyad e lanac rop tuoyal o somerazinagro ,etniuges olpmexe oN .).cte ,tegra t rop ,trapyad rop ,amargorp rop ,anames ad aid rop ,lanac rop( adidneterp )a .sievredisnoc opmet ed sohnag odnareg ,otnemom adac a airssecen oam rofni sanepa odnev ,etneinevnoc siam odom od oludm adac rarugifnoc rodazilitu

setalpmeT

sievirav sa sadoT .ylppA me sioped euqilC .) saled amu sanepa somavitcased e e . %gnitaR savitca sievirav sa

euq

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69
,ossi . araP .zev adac ed levirav amu ravitcased luza a mbmat redop ,odutnoC euq savi tcased etnemataidemi macif sadanoicceles otse oceles ed me ti on somacilc( sartuo sa sadot somanoicceles sanepa somereuq ,%arutreboC odnopuS sievirav savitca od raxied otse ,sraV meti ,sievi rav sa sadot lauq on ,olp mexe etniuges o ajeV .sievirav ravi tca uo ravitcased ed edadilibissop a met ,luza a megrus euq sievirav sa erbos racilc oA sievirav ravitcaseD / ravi tcA )c

araP .tuoyal od roirefni etrap a arap adidneterp levirav a ratsarra a tsab ,anigp rop sievirav sad oamro fni a razilausiv a odom eD anigp rop oazinagrO )d

Manual do PlanView

70
.anigp rop ovlA levirav a somcoloc ,opo a tse rartsuli .levirav adac a etnednopserroc oceles ed meti o erbos racilc ed e tnemacinu asicerp

Manual do PlanView

71

o arap al-tsarra e edaditne a erbos racilc atsab )anuloc uo ahnil rop sadazinagro otse euq( sedaditne sad medro a raretla arap sedaditne sad medro raretlA )e

Manual do PlanView

72
.snI emoN levirav ad sioped arap al-omtsarra e )anuloc me levirav ariemirp( a erbos somcilc ,etniuges olpmexe oN .odidneterp ragul levirav

me oludm o e tnaosnoc ,sievnopsid setalpmet sa sadot ed atsil a razilausiV .

ed setalpmeT enoc on etnematcerid odnacilc tuoyal ed etalpmet amu ragerrac adnia redoP

,setalpmet

euq etalpmet a enoicceles

enoc on racilc a tsab ,tuoyal ed etalpmet a ravarg arap setalpmeT ravarG

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73
.ertnocne es euq oludm adac

raemoneR raemoneR .emon od oaretla redecorp e raemoneR me racilc ,etalpmet a raemoneR

ranoicceles atsab ,etalpme t amu ed e mon o radum arap setalp meT raemoneR )i

.oduT ragapA uo ragapA me odnacilc e etalpmet a odnanoicceles

ragapa mbmat redop alenaj atsen setalpmet ragapA )h

.ragerraC me euqilc e edneterp

setalpmeT ,setalpmeT me euqilc

etalpmet amu ragerraC

)g

.KO me racilc e etalpmet emon mu riubirta ,ravarG

)f

euq o moc odaenalp iof euq o arapmoc euq ocifrg mu e onalp od oirmus mu reV

ahnapmac

weiV ranoicceles eved ,opo atse ravi tca araP .onalp od oirmus o rednocse / reV

Manual do PlanView

74
.goL / slatoT weiV opo a enoicceles ossi araP .oditime / oditbo iof

.2

PC PC odazilitu etnatsnoc leniap PC PC

osrevinu on ovla od megatnecrep tcP tegrat oa mecnetrep euq soudvidni ed n tegraT matneserper so euq artsoma an sosac ed oremn sosaC

:sne ti setniuges soa etnemavi taler ad oamrofni rev edop oirmus oN .enoc etsen racilc oa

sliateD sliateD ,sliateD sliateD

.1

: :sepo saud ravitca ehl-etimrep enoc etse : : :

onalp od oirmus reV / sehlated reV onalp od oirmus reV / sehlated reV onalp od oirmus reV / sehlated reV onalp od oirmus reV / sehlated reV

ues od sacitsretcarac sa erbos oamro fni moc ahlof amu adnia e soerP e sPRG erbos oamrofni etnemacifarg razilausiv ehl-etimrep opo atse :

Manual do PlanView

75
.onalp

onalP od odatsE

: euq soludm so siauq rinifed ed edadilibissop a me t iuqa : : :

Manual do PlanView

76
.rednocse/razilausiv edneterp

sanigP artsoM / ednocsE sanigP artsoM / ednocsE sanigP artsoM / ednocsE sanigP artsoM / ednocsE

on levnopsid mbmat tse opo atsE( .oirdnelaC on es-mtnam setropus so sam ,sadivomer etnemacitamotua ores seresni sa ,seresni riunimiD enoc on somracilc e gniknaR on somranoicceles so es ,sadaicossa seresni moc oirdnelaC o arap

amu moc oirdnelaC oludm o arap e tnemacitamotua orassap ,seresni somranoicida

setropuS revomeR setropuS revomeR oirdnelaC oirdnelaC od orecerapased setsE .setropuS revomeR me euqilc e oirdnelaC on sodanoicida setropuS revomeR oirdnelaC
met j euq setropus so enoicceleS .omsem o ossecorp o seresni revomer araP

on se tropus revomer uo ranoicida etimrep :

Manual do PlanView

77
somssap euq e gniknaR on somnoicceles euq setropus so :

s riunimiD seresni riunimiD

.)setropus soa seresni ranoicida arap enoc etse rasu somedop lauq on ,oirdnelaC oludm on levnopsid mbmat tse opo atsE( .adanoicida oresni

: siauq soa e gniknaR on som ranoicceles euq setropus so : : :

seresni seresni seresni seresni

ranoicidA ranoicidA ranoicidA ranoicidA

.oirdnelaC

.oirdnelaC on e tnemaci tamo tua orecerapa setsE .

setropuS ranoicidA me

racilc e ,anames ad )s(aid )siam uo( mu ed anuloc an uo )anames-ed-mif od aidm( EW

evA evA , )lanames aidm( evA anuloc an ,sodajesed setropus so ranoicceles a tsaB .oirdnelac evA setropus revomeR / ranoicidA

me etropus o erbos oamrofni rev redop ,ocifrg od otnop o erbos otar o moc racilc oA

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78
.

setropus ranoicceleS me euqilc siopeD

.sodidneterp se tropus so moc aer a )otar od otierid otob o moc( rehlocse ed ret sanepA

.otseuq

.)C IS lanac o somehlocse olpmexe etseN .sianac sod mu rehlocse somedop ,opurg ortlif on ,ogol ,lanaC rop odazinagro tse gniknaR osson o :olpmexe( gniknaR od oazinagro a etnaosnoc , otsi ,opurg rop setropus so rartlif adnia redoP .oci frg on mecerapa euq setropus so

rartlif a odom ed ,anames ad said so e ovla o rehlocse mbmat edoP .)gnitar e odaicogen oerp ,olp mexe rop( ahlocse asson sievirav saud anoicaler euq ocifrg mu rev e timrep opo a tsE

.setropus serohlem so ranoicceles odom ed ,sievirav setnerefid ranoicaler etimrep

: : : :

setropuS setropuS setropuS setropuS

ed ed ed ed

oceleS oceleS oceleS oceleS

.)setropus son seresni riunimid arap enoc etse rasu somedop lauq on ,oirdnela C oludm

e otar od otierid otob o moc etnemavon so-enoicceles ,setropus ranoiccelessed redneterp eS

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79
.

setropus ranoiccelesseD me euqilc

.sadaicossa se resni mes oirdnelaC o arap orassap e edrev a oracif sodanoicceles setropus sO

eleuqa res ,odanoicceles racif euq leniap o euq es-evlasseR .somehlocse euq leniap o etnaosnoc etnemavissecus missa e ,ordauq on ropsid a somerassap euq ed oam rofni a asse res ,3C o erbos otar o moc somracilc es sam ,tif tseB oa ,ajes uo ,2C leniap oa avitaler oamro fni razilausiv a so ma tse ,ocif rg od roirefni etrap an egrus euq ordauq on ,etniuges olpmexe on ,ajes uo ,ocifrg on seled mu adac erbos odnacilc ,leniap adac ratlusnoc adnia redop egrus euq ordauq etseN

mooz( megami a ramixorpa redop ,otar od odreuqse o tob o moc setropus so ranoicceles eS

me euqilc ,)alenaj a uirba odnauq sodanoicceles so( siaicini setropus soa ratlov redneterp eS

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.etnatsnoC leniaP od olutpaC .rfC

.odimussa res a rassap euq

6.%001

uo mu sonem oleP ,tiF tseB

soirtirc solep ratpo odnedop ,etnatsnoc leniap o raluclac etimrep :

tsnoC leniaP claC

tuo mooZ me euqilc ,retrevni araP .)ni tuo mooZ tuo mooZ

setropus so sodot ranoiccelesseD enoc on odnacilc setropus so sodot ranoiccelesseD ed edadilibissop a adnia meT

siaicinI setropuS

: e razilausiv redop edno alenaj amu a redeca ,opo atse odnehlocse : : :

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81
.onalp od soludm se tnere fid soa setnednopserroc soirtaler so ratart

snegatsiL snegatsiL snegatsiL snegatsiL

euq

oiubirtsid a atnoc me re t mes sam

: met ,se resni riresni ed sioped : : :

.goldA arap gniknaR o ra tropxe ed edadilibissop a met opo atsen odnacilc :

goldA arap ratropxE goldA arap ratropxE goldA arap ratropxE goldA arap ratropxE

.razilitu a somatse euq etnatsnoc leniap o raeuqolb arap evres opo atse :

tsnoC leniaP raxiF

Calendrio

Manual do PlanView

82
somedop opo atsen odnacilC .avi tca seresni sad levi rav a sanepa egrus ,otiefed roP .oirdnela C osson od said sod mu adac arap ehlated me rev somereuq sievirav sa ravitca etimrep opo atse

: : : :

oirdnelaC od sehlateD rartsoM oirdnelaC od sehlateD rartsoM oirdnelaC od sehlateD rartsoM oirdnelaC od sehlateD rartsoM

.sodatluser sod oatneserpa an seresni sad oiubirtsid a odnaredisnoc ,oi rdnelaC o railava eti mrep :

o lavA oirdnelaC lavA

.seresni sad ,oirdnelaC o railava etimrep opo atse :

lavA

.senoc sod mun euqilc sioped e oiubirtsid a rezaf edneterp siauq son ,setropus so oriemirp enoicceleS .laicneuqes uo oirtaela odom ed sal-ubirtsid ed edadilibissop a

laicneuqeS oiubirtsiD / airtaelA oiubirtsiD laicneuqeS oiubirtsiD / airtaelA oiubirtsiD laicneuqeS oiubirtsiD / airtaelA oiubirtsiD laicneuqeS oiubirtsiD / airtaelA oiubirtsiD

moc ordauq mu rigrus ,enoc on racilc e setropus )s(od ahnil a ranoicceles ed osac mE .)s(etropus )s(od sedadeirporp sad alenaj redeca etimrep :

sa arap sa

oracif uo

sa enoicceleS .ahnapmac ad oirdnelac on seresni raxif etimrep :

otne somedoP .sPRG e % gnitar ,oarednop ad sievirav sa ,seresni sad levirav ad mla arap ,somnoicceles ,etniuges olpmexe oN .sievirav sasrevid sa ranoicceles

Manual do PlanView

83
.onalp osson od s tegra t setnerefid so arap oarednop adnia e etropus od alebat ad ogidc o ,oazimitpo ad odnauqa e tropus o arap s omedneterp euq seresni ed omixm e ominm ore mn ,razilitu a somatse euq tops ,seresni ed oremn :adatide res redop euq )s(etropus )s(oa etnerefer oamrofni a

etropuS sedadeirporP

.)ohlemrev a massap sadaxi f odnauq( sadubirtsid seresni moc sadanoicceles salulc sa sadot aieuqolb / axif :

seresnI moc salulC raxiF

.raeuqolbsed opo a tsen euqilc sa e sadaeuqolb raeuqolbsed seresni etimrep moc setropus a tse : so uo seresni

enoicceleS

.seresni

opo

s ratrebiL salulC ratrebiL

.searetla siam odnerfos on ,sadanoicceles etropus a essed massap seresni sa etnemaci tamotuA zev amu( raeuqolb .etropus edneterp o euq enoicceles seresni

)ohlemrev

sadanoicceles

salulC raxiF

.ahnapmac ed odorep osson od said sod mu adac arap oentlumis me oamrofni atse ravresbo

Manual do PlanView

84
.ada tide res ed levssap oamrofni atse adoT .).ge N( sodacilpa sotnocsed e saxat sa spa ,lanif oerp o lauq e oresni sodacilpa sotnocsed e saxat sa siauq ,esab oerp o lauq adnia e ,alebat ed oerp e adnev ed ,arpmoc ed teg rat o arap oerp oa avitaler oamrofni somazilausiV .oresni a tse a rap sadau tce fe seaicogen s otiepser zid aroga egrus euq alenaj A .seresni moc setropus ed o tnujnoc mu somnoicceles lauq o arap ,etniuges olpmexe o es-ajeV .etnerefid oreng ed res rigrus ehl euq oamrofni a ,enoc on racilc e ,oirdnelac on seresni sairv uo oresni amu ranoicceles ,odal ortuo rop ,eS

a arap elbaT uo/e lleS ,yuB anuloc etnednopserroc ,eulaV anuloc a enoicceleS .puteS gnici rP od oludm on sadinifed ,oazilacol ed saxat sa rizudortni adnia redop ,alenaj atseN

Manual do PlanView

85
.ts riF olpmexe osson on ;)tsaL uo ,dnoceS ,tsriF ( oazilacol ed axat a arap adinifed oisop a avercsE .oazilacol ed axa t a rizudortni edneterp lauq

on euqilc e o-enoicceleS .setropus soirv uo mu racilpud etimrep :

adaicossa oazilacol ed axat a orimussa sadanoicceles seresni sa sadoT .retnE me euqilC

Manual do PlanView

86
.atsil ad lanif on recerapa odaipoc etropus O .enoc

etropuS raipoC

se resni mt on euq setropus so ednocse :

soizav setropuS rednocsE soizav setropuS rednocsE soizav setropuS rednocsE soizav setropuS rednocsE

.%01 ,olpmexe etsen ,oisop ariemirp

an

e sadaenalp marof euq seresni sa sadot agapa :

: atad amsem a ,ogidc omsem o moc seresni sa etnemacitamotua agil : : :

a odom ed ,troperbuP / kcartoediV od )s(o moc weiVnalP od )s(tops )s(o odnatnorfnoc( saditime marof euq se resni sa ranoicida e timrep :

: e weiVnalP od )s(tops )s(o ertne oagil a rezaf e timrep : : :

.sadavitcaer res medop savitcani sahnil satse otnemom reuqlauq A .saci tsretcarac sa medrep on sam ,oailava a arap sadaredisnoc os on savitcani sahnil

sA .enoc on euqilc e setropus sod sahnil sa enoicceleS .oirdnelac od sahnil ravitcased uo ravitca ehl-etimrep onuf atse

oirdnelac

od

sahnil

avitcaseD

.goLdA ed onalp mu ratropmi etimrep :

goLdA ed ratropmI

.aicnidua ed odorep on airroh adnab amsem assed aidm a atnoc me odnet ,oirroh essen oresni amu ed aicnidua e otsuc o raluclac missa redoP .)kaerb ed ogidc ovitcepser e( atad assen oibixe me kaerb o res lauq ebas es on sam oir roh odanimreted me seresni racoloc edneterp es odnauq arap lit ,)airroh adnab( dnabemiT amu rairc redop

: : :

dnabemiT elgniS ddA dnabemiT elgniS ddA dnabemiT elgniS ddA

.sodanoicceles majetse euq setropus siam uo mu ragapa etimrep :

setropuS ragapA setropuS ragapA setropuS ragapA

Avaliao Datada

Manual do PlanView

87
reuq ,troperbuP / kcartoediV ed sodad so moc aicndnopserroc mt on euq

oirdnelaC od seresnI revomeR

.troperbuP / kcartoediV ed )sadaenalp e siaer( sadanoicceles seresni sa agapa :

lavsoP seresnI revomeR

.lanac omse m o e

ragiL otuA ragiL otuA ragiL otuA ragiL otuA

.)ahnapmac a railava

lavsoP seresnI ranoicidA

.soditime )s (tops )s(o

lavsoP stopS ranoicceleS lavsoP stopS ranoicceleS lavsoP stopS ranoicceleS lavsoP stopS ranoicceleS

avitcA

o ,setnerefid setnatsnoc siniap siod revit es ,sonalp ed onuj ad odnauqA . megatsil ad lanif on etnemacitamotua egrus odairc onalp ovon O .onalp oa emon mu riubirta reved edno ,alenaj amu recerapA .enoc on racilc e sonalp sessed sahnil sa ranoicceles

atsaB .etnematnujnoc railava amu edneterp sioped e adarapes amrof ed soincortap uo sianac somailava odnauq se tnere fid sonalp rapurga redop

od aipc A .enoc on euqilc e o-enoicceleS .onalp mu raipoc etimrep :

.enoc etsed svarta al-gilsed e adagil oresni amu ranoicceles redop onuf a tse moc :

seresnI ragilseD

.o tob etsed svarta etne mlaunam sal-gil e adaenalp amu e laer oresni amu ranoicceles ed edadilibissop a me t opo atsed svarta :

seresnI ragiL

)troperbuP / kcartoediV ed sadi time seresni sa( laer onalp o moc somacif ,ajes uo ,oirdnelaC on reuq ,adataD oailavA

Planos

Manual do PlanView

88
.tif tseb ovon mu rartnocne a odom ed oluclc ovon mu raf weiVnalP

sonalP ridnuF

.sonalp sod atsil ad mif on etnema taidemi egrus onalp

sonalP raipoC

arap sanepa evreS .levtide on aipc amu osrev amU .sonalp soa otnuj ,megatsil

emon noisrev ad lanif on etnemacitamotua recerapa adairc osrev A .emon mu aubirta e noisrev a ekaM a ekaM a ekaM a ekaM
opo a ahlocse

riubirta reved edno ordauq mu ,etnemavon ,sioped rigruS .ahnapmac a arap sadinifed sacitsretcarac san esab moc onalp ovon mu rairc missa redoP

Manual do PlanView

89
.oirmuS oludm on etnerroc onalp o moc serolav arapmoc e osrev ad oairc ad atad onalp od odatse o razilausiv

,onalP ,onalP ,onalP me ,onalP

euqilc

,osrev

amu

rairc

arap

:osrev rairC :osrev rairC :osrev rairC :osrev rairC

.mega tsil ad lanif on etnemacitamo tua recerapa ele e odairc onalp ovon oa emon mu

ovoN ovoN .ovoN ovoN

me

racilc

,siev nopsid sonalp ed atsil ad lanif on ,e ohlaebac on onalp od emon o ranoicceles )oludm reuqlauq ed ritrap a( reved ,ovon onalp mu rairc arieuq osac :onalP rairC

.enoc etsed svarta o-eugapa e onalp mu enoicceles :

sonalP ragapA sonalP ragapA sonalP ragapA sonalP ragapA

arap onalp o railava ed edadilibissop a met ,)sadubirtsid seresni sa sanepa aredisnoc euq oailava( o ailava(

Manual do PlanView

90
.siabolg serolav so ravresbo redop

oirdnelaC lavA uo )se resni sad oiubirtsid a a tnoc me ret mes lavA enoc on odnacilc e ,onalp mu ranoicceles oa :onalp mu railavA

o tob on euqilc e sanuloc sad amu erbos otar o euqoloC .rodazilitU ranedrO opo ad svarta ,oirtirc mu euq siam rop ranedro redop ,rireferp es - rodazilitu ranedrO

.etnednecseD ranedrO .etnednecseD ranedrO etnednecsA ranedrO etnednecsA ranedrO .etnednecseD ranedrO uo etnednecsA ranedrO :sepo se tniuges sad amu ahlocse .etnednecseD ranedrO etnednecsA ranedrO
e otierid otob on euqilc ,ranedro edne terp euq anuloc ad opot o erbos otar o euqoloc ,ossi araP .etnednecsed uo etnednecsa odom ed sanuloc sa odnanedro ,setropus sod oatneserpa ad medro a raretla redop etnednecsed / etnednecsa medro rop ranedrO

olep adaretla res edop gniknaR od oazinagro a gniknaR od oazinagro raretlA

olep

.setniuges solud m son e etsen epsid euq ed sepo sa siauq racilpxe a otne somassaP .ahnapmac aus ad etrap oraf euq setropus so ranoicceles e razilausiv iuqA .onalp ues o arap

gniknaR gniknaR uinifed euq soir tirc sod ri trap a adareg ,setropus sod atsil a egrus euq gniknaR oludm on gniknaR

No mdulo Ranking

MDULO RANKING

Manual do PlanView

91
.rodazilitU ranedrO .rodazilitU ranedrO .rodazilitU ranedrO opo a sioped enoicceleS .etsed otierid
.evA anuloc a etnednecsa medro rop ranedro somav etniuges olpmexe oN .odazilanosrep tuoyal mu odnetbo ,etnemroiretna somiv omoc ,

aruturtsE

me

odnacilc

ol-za f

redoP

.rodazilitu

:oludm etsed sedadilanoicnuf sasrevid sa aroga somajeV .ahnapmac a arap rodazilitu sodinifed soirtirc sod odatluser ,se tropus ed atsil amu ehl-egrus gniknaR oludm oN

o ,oinifed atse somessxied eS .etnednecsa , otsi ,

uo etnednecsa medro rop sadazinagro ores sievirav sa es rinifed res ossap omixrp O

ates an euqilc e atsil ad sievirav sa o tne enoicceleS .etnednecsed uo etnednecsa odom ed sodanedro setropus so reuq es racidni e setropus sues so ranedro arap rasu reuq euq sievirav sa ranoicceles reved ,iuqA .etniuges mega mi ad etnahlemes alenaj amu egruS

Manual do PlanView

92
amic arap racidni a ates amu emon od setna mt sadanoicceles sievirav saud sa roiretna olpmexe on euq erapeR .etnednecsed .ossecorp o redecorter a tes an odnacilc ,zev aus roP .roP ranedrO alenaj a arap sievnopsid sievirav sa sadot rassap ates an racilc oA .rop ranedrO alenaj a arap messap euq arap

alenaj amu -ehl-rigrus e ...poT opo a enoicceleS .otar od otierid otob on euqilc e anuloc amu ed opot o erbos otar o euqoloc ,setropus sues sod poT mu rezaf araP poT

o erbos zev amu racilc atsab ,etnednecsed odom o arap ,osac etsen ,sievirav sad medro a raretla araP .sievirav saud satsen esab moc e tnednecsa odom ed odazinagro aires gniknaR

Manual do PlanView

93
.razilausiv reuq euq setropus ed lato t oremn o rizudortni reved edno .emo N levirav a arap somezif euq o ioF . arap etne macitamotua rassap euq , enoc

mu evA anuloc an metneserpa euq setropus so sodot sodacifitnedi ores

me racilc ed esetpih a adnia meT

opo an oamrofni rarucorp edne terp lauq ad ritrap a anuloc / levirav a ranoicceles atsaB

rartnocnE rartnocnE on rartnocne ,acsub ed soirtirc odnanoicceles ,ed edadilibissop a met iuqA .rartnocnE rartnocnE
opo a levnopsid mbmat me t ,otar od otierid otob on odnacilC rartnocnE

adac ed siam 01 so retbo somav ,ajes uo ,gnitar roiam mu mt euq 01 so rev somereuq ,setropus sosson so ertne ed euq racidni a somatse ,evA anuloc a odnaredisnoc adnia e ,olpmexe etseN

Manual do PlanView

94
.%01 ed gnitar ,etniuges olpmexe oN .sodinifed sotisiuqer so ahcneerp euq etropus omixrp o arap ratlas arap omixrP rartnocnE .oxiab arap uo amic arap arucorp a raicini redop ,rosruc o

. rartnocnE rartnocnE mE mE rartnocne es edno alulc a etnaosnoC . rarucorp a o txet uo rolav o etigid ,rartnocnE me ,e mE . . rartnocnE mE

.sodidneterp serolav uo setropus so gniknar

.somrevit euq oanedro a odnuges e )so rtuo ertne ,trapyad ,lanac( oazinagro ed opurg

euq sodad sO .odidne terp ovla o ranoicceles e onalp od sovla so sodot ed atsil a rigrus a odom ed ,ovla oirprp o erbos racilc atsaB .iuqa ol-retla edop ,onalp ues on ovla mu euq siam ahnet osaC .oludm on razilausiv a somatse oamrofni ajuc ovla o artsom ovlA

avitaler oamrofni od euq sievirav sievnopsid otse ,soludm sod mu adac ed ohlaebac oN

ajes ,rartnocnE opo an odinifed etnemroiretna oirtirc on esab moc ,euq arap 3F alcet an e tnematcerid racilc uo ,gnitar od sanuloc sad amu erbos odacoloc ,otar od otierid otob on odnacilc ,omixrP rartnocnE opo a rasu adnia redoP omixrp rartnocnE

Manual do PlanView

95
.odanoicceles aroga ovla od so ores razilausiv a assap .obaCiduA uo lenaPiduA onalp on adasu res a tse euq )onalp od seinifed san adanoicceles( oiger a lauq artsom oigeR .rodazilitu olep o tnemom reuqlauq a sadaretla res medop euq e otseuq me oludm oa .sodinifed sotisiuqer so ehcneerp euq etropus omixrp o odacifitnedi

atsil

ajeV .)sevruC & selbairaV alenaj an onalP od sedadeirporP ahnapmac ad seinifed san ,rodazilitu olep atief sievirav ed oceles ad atluser sievirav ed a tsil a( levnopsid atsil ad levi rav avon amu ranoicceles e ale erbos racilc atsab ,levirav a raretla

araP .gniknaR on rev reuq euq levirav a rehlocse ehl-etimrep opo atse leviraV

Manual do PlanView

96
.)sevruC & selbairaV alenaj an sadanoicceles sievirav sad etnahlemes amu ed somopsid ,gniknaR oludm od ohlaebac on ,lauq on ,olpmexe o

emon erbos racilc atsaB .sonalP oludm on saipc odairc ahnet j osac ,ortuo arap onalp ues o iuqa radum mbmat edoP .rahlabart a somatse lauq on onalp o artsom onalP

asicerp ,tops o raretla araP .)ahnapmac ad seinifed son rodazilitu olep sodanoicceles stops so sodot ed( sadaicossa snegadnuges sa sadot moc orassap setropus

uo

o erbos odnacilc ,ol-retla redop ,odanoicceles trapyad mu euq siam re t ed osac oN .onalp ues od oazinagro a arap odanoicceles trapyad o lauq rev etimrep aid od etraP

emon o erbos odnacilc ,iuqa al-retla redop ,avruc amu euq siam odanoicceles ret ed osac oN .onalp ues on rasu a tse euq arutreboc ed avruc a lauq rev edop iuqa avruC

Manual do PlanView

97
.oceles a rezaf e onalp od .sodoT opo a uo tops ortuo ranoicceles e ,ohlaebac on ,tops o erbos racilc ed sanepa so ,sodoT opo a adanoicceles revit eS .oirdnelaC oludm o arap orassap setropus so euq ,odacifitnedi iuqa tops od megadnuges a moc reS .seled mu sanepa ranoicceles stops so sodoT sodanoicceles ret redoP .)oirdnelac o arap setropus so sodassap ores lauq on esab moc e( odanoicceles tops o lauq razilausiv e tim rep topS .trapyad od emon .avruc ad

odom ed ,etropus od sepo sa ratsujA opo a rehlocse redop ,otar od otierid otob o moc racilc oa ,setropus siam uo mu odnanoicceles etropus od sepo sa ratsujA

.oludm etsed sedadilanoicnuf setnerefid sa rartsnomed a otne somassaP .cte ,setropus soa seresni ranoicida ,onalp ues od stegrat e se tropus sod mu adac arap saicnidua e soerp a avi taler oamrofni razilausiv redoP .ahnapmac aus ad etrap oraf euq e gniknaR oludm on uonoicceles euq setropus so azilausiv oirdnelaC oludm oN

No mdulo Calendrio

MDULO CALENDRIO

Manual do PlanView

98
.)s(etropus )s(esse a avi taler oamrofni a ratide e rev a :oludm etsen sievnopsid sedadilanoicnuf sa rartsnomed a aroga somassaP .gniknaR oludm on etnemroiretna adanoicceles setropus ed atsil a somazilausiv oirdnela C oludm oN

euq

erbos otar od odreuqse otob o moc euqilc olpud odnezaf seresni rariteR / ranoicidA

edadilanoicnuf atsE .etropus o oditime siauq son anames ad said so raretla redop ,etropus od said so ratsujA opo a odnehlocse e ,setropus siam mu odnanoicceles , o tsi ,roire tna opo an euq odom omsem od etropus od said so ratsujA

Manual do PlanView

99
.emon od oaretla redecorp e ,ratide edneterp etropus oa etnednopserroc alulc a ranoicceles atsaB .amargorP anuloc an ,etropus mu ed emon o rare tla redop ,otnemom reuqlauq a amargorp od emon raretlA .sadanoicceles salulc sad seresni sa rariter ,otierid otob on euqilc olpud rezif ,odal ortuo rop ,es ;seresni ranoicida redop ,oirdnelac od salulc sa .olpmexe rop ,laicepse ossime amu revah uo aid ed adum amargorp o odnauq arap lit

ed levn mu re t ed edadilibissop a odnet ,rivnoc ehl siam euq amrof ad tuoyal ues o razinagro redoP .

ad said ,sianac :sneti soirv rop ahnapmac ad sodatluser so rev etimrep oirmuS oludm O

MDULO SUMRIO

Manual do PlanView

100
.topS opurg o arap sioped e lanaC opurg o arap lev nopsid oa mrofni a someret ,oir muS oludm on ,ajes uo ,oazinag ro ed levn mu sanepa somet ,etniuges olpmexe oN .etnemavissecus missa e sievn srt ,sievn siod ,oazinagro

setalpmet me sodatluser sues so sodatneserpa rev edneterp omoc amrof a anifeD

.cte ,strapyad ,anames

oA .)trapyaD e topS levirav ad oentlumis me oamro fni a rev somassop etnemroiretsop euq a amrof ed ,amic a rap topS levirav a somxup etniuges olpmexe on( roiretna levirav ad otnuj arap levirav a ratsarra atsab ,sievirav saud ed adazurc oamrofni a ret rireferp eS

a ahlemrev ahnil amu ecerapa ,tuoyal o arap topS levirav a ratsarra oa euqrop ece tnoca laT

Manual do PlanView

101
.roiretna levirav ad al-rapes

Manual do PlanView

102
.artuo ad amu aicndneped an ratse a orassap ,tuoyal on ,e sal-rapes a luza ahnil amu rigrus ,roiretna ad otnuj arap levirav a ratsarra

)R(P etnemlaugi odnatneserpa ,adalortnoc atad a mitl ta sodad so sanepa iulcni - )R(P

ad lato t o arap etnemlaicini sodaenalp serolav soa a mos asse arapmoc e ahnap mac ed opmet etnatser o arap sodaenalp serolav so moc serolav sesse amoS .adalortnoc atad

P+R amitl ta siaer serolav so atnoc me meT .ahnapmac ad lanif oa ta soivsed P+R P+R P+R

oirmuS oirmuS o ertne soivsed so racifirev ed edadilibissop a adnia met oirmuS oludm on ,ossid mla araP oirmuS

Manual do PlanView

103
.laer o e odaenalp o ertne soivsed so .ahnapmac :sanuloc saud me es -medivid soivsed sessE .ada taD oailavA oludm on odazilaer s e resni ed olortnoc / gnikcehc on esab moc ,oditbo etnemlaer iof euq o e odaenalp io f euq

Manual do PlanView

104

euqilc ,satad sa ranoicceles araP .)etniuges olpmexe on omoc ,cte ,aicnga ,etnaicnuna ,o tudorp rop stops so rartlif ed edadilibissop a adnia met ,kca rtoediV me( adidne terp acram a enoicceleS

stopS ranoicceleS me

.troperbuP od uo kcartoediV od sodad so moc onalp od oagil amu odnezaf ,sianac solep odi time o moc otnemaenalp o ratnorfnoc redop adataD oailavA oludm oN

No mdulo Avaliao Datada

MDULO AVALIAO DATADA

Manual do PlanView

105
.

satad ranoicceleS me

.ahnap mac ed odorep o arap sadihlocse satad sa etnaosnoc ,troperbuP od uo kcartoediV od sodad so moc oagil a reza f redoP .

lavsoP

euqilc

,sianac

solep

oditime

moc

o tnemaenalp

ratnorfnoc

araP

ahnapmac ad oailava rezaF ahnapmac ad oailava rezaF ahnapmac ad oailava rezaF ahnapmac ad oailava rezaF

troperbuP uo kcartoediV ed e )weiVnalP( otnemaenalp ed s tops so ertne aicndnopserroc a aaF

arap soiem ed aicnga uo etnaicnuna ,aicnga ,sotudorp sodanoicceles sortli f sortuo arap uo( acram atse arap odorep etsen soditime stops so sodo t ed atsil a rigrus e razilautcA me euqilC

ed odorep oa se tnecnetrep satad rehlocse redop s( rasilana a odorep o otne enoicceleS

Manual do PlanView

106
.KO me euqilc e
.)kcartoediV .)etnemlaicini odinifed ahnapmac

a ahnapmac ad satad sa es euqifireV .)e tne mroiretna uehlocse euq o etnaosnoc( troperbuP uo kcartoediV enoicceleS .

Manual do PlanView

107
.ogidc o msem o moc oditime e odaenalp iof euq o edreV ;troperbuP od uo kcartoediV od sodad so moc aicndnopserroc me t on euq sam odaenalp io f euq o asoR ;atad e ogidc o msem on satsiverp on e saditime se resni sa luzA :a otne es -mtbO

.KO .KO .KO me euqilc e etniuges osiva o aerapa ehl euq erepsE .KO

.KO me euqilc e satcerroc otse ratnorfnoc

lavsoP

seresnI

ranoicidA

me

euqilc

etnemroiretsoP

me otne euqilC .odal a odal sedaditne sad sanuloc sa somracoloc ,aruturtse odnerrocer ,es odaenalp o moc sodarapmoc etnemlicaf siam res oredop troperbuP / kcartoediV od sodad sO

Manual do PlanView

108
.KO me euqilC .)racorT samargorP samargorP me otar od otierid o tob o moc odnacilc uo otar o moc edadi tne a odnatsarra( samargorP erbos samargorP sieviraV sieviraV )samargorP ed oxiabed ahnil an tse euq( sieviraV euqoloc e aruturtsE / setalpmeT aruturtsE / setalpmeT aruturtsE / setalpmeT
.edrev a etnemacitamotua megrus sadagil seresni sA .lanac omsem od seresni ertne lev ssop s oagil atsE . ,rednopserroc sal-zaf

seresnI ragiL me odnacilc e se resni sad sahnil sa odnanoicceles

redop ,aci tmotua oagil maaf on euq seresni sa araP

.serolav so majrus euq arap

oirdnelaC lavA me euqilc siopeD

Manual do PlanView

109
.oditime iof euq o e odaenalp iof euq o )odal a odal( rarapmoc missa redoP

-bus e lanac :ahnapmac ed siev n siod moc oazinagro a ratneserpa weiVnalP o ,olpmexe oN

e d levn ovon mu rairc ri ra tsarra a tse euq edaditne a ,ahlemrev ahnil amu rigrus odnauq ,euq oneta me ahneT .edneterp euq oazinagro a retbo a odom ed sedaditne sa etsarrA

arap( aigtartse aus ad oinifed an razilitu reuq euq sedaditne sa enoicceles

MDULO ESTRATGIA E OPTIMIZAO

Manual do PlanView

110
.ahnapmac .setnednepedni sievn siod moc oazinagro amu ratneserpa ri weiVnalP o ,ajes uo ,oazinagro .sadazinagro rev edneterp sa omoc odom o e )sovi tcejbo / se timil racoloc sioped redop siauq sa

aruturtsE mE

.setimil odnecelebatse sedaditne odnazinagro ,ahnapmac ed sovi tcejbo rinifed redop

aigtartsE

oludm

oN

an

Manual do PlanView

111
.KO me euqilc ,adiuges eD .artuo ed aicndneped
edaditne amu racoloc a tse euq acifingis ,luza ahnil amu rigrus es ,oirrtnoc oleP

adac arap seresni ed oremn o ecelebatse e setropus so ehlocse sanepa ;oirdnelac on se resni sa iubirtsid on euq oazimitpo am u azilaer

euq sortemrap so arpmuc euq onalp mu rairc a weiVnalP o ajes euq arap oazimitpo a esU

e eilava

arap reuq( sominm e somixm serolav uo snegatnecrep sa odnizudortni ,sovitcejbo so anifeD

No mdulo Estratgia

Manual do PlanView

112
.mu

razimitpO razimitpO razimitpO razimitpO

.1 .1 .1 .1

.aigtartsE ad oludm on recelebatse ed uobaca

oirdnelaC oazimitpO / razimitpO

.oazimitpo amu arap esab serolav omoc uo uoirc euq onalp o moc soditbo serolav so erapmoc rodaenalp o euq arap :sedadilanoicnuf saud re t medop sadiresni snegatnecrep sA

.)otnemitsevni ed serolav arap reuq ,sPRG

sovitcejbO ed oinifeD sovitcejbO ed oinifeD sovitcejbO ed oinifeD sovitcejbO ed oinifeD

.)sievtne r siam setropus sod ahlocse a ranimreted iav( razimitpo iav es lauq on esab moc oerp no tpO

oerP

.oazimitpo a atie f ajes euq edne terp lauq an esab moc av ruc avruC

.onalp o razimitpo edneterp lauq o arap ovla ovlA

:ahnapmac a arap sodicelebatse sortemrap so marpmuc euq sonalp soirv uo mu sodairc res medop lauq an ,etniuges alenaj a moc raraped ,sodanoicnem senoc sod mun odnacilC

.sotsopmi se timil / sovitcejbo so odnirpmuc ,ahnapmac ad satad salep seresni sa iubirtsid e sievtner siam setropus so ehlocse -

oirdnelaC oazimitpO

Manual do PlanView

113
.onalp o moc retbo edneterp euq sPRG ed rolav sPRG .)onalp od sedadeirporp sad snoitpO rehtO alenaj an odiresni rolav o otiefed rop mev( ahnapmac a arap levnopsid otnemaro otnemarO .se tropus sod ahlocse an etimil omoc odasu oerp - ddA

.2

02 ed sam ,tops o msem o sezev 2 e sodnuges 03 ed tops mu sezev saud rp edop weiVnalP o ,avitca opo atse somrevit on e oacoloC rop seresn I xaM xob an 2 olp mexe rop somiresni odnauQ .etnemlaudividni uo stops sod otnujnoc oa odacilpa oacoloc rop seresni xaM ed rolav o es enifeD stopS nioJ

oremn

ed uo sP RG ed se rolav setnerefid arap sonalp soirv rareg etimrep snalP-i tluM

e so mixm serolav so uo/e aigtartse an sodinifed seresni ed somixm serolav so rasu somereuq euq racidni a somatse opo atse somavitca odnauq snI esU

adac

oxiab arap uo amic arap %01( 022 a 081 ed RPC mu moc setropus odnehlocse razimitpo weiVnalP o ,%01 ed rof adacoloc oairav ed % a eS .002 ed oidm RPC mu a elaviuqe sPRG 005 e sorue 000 001 :olpmexE .onalp od oidm RPC oa etne mavitaler oai rav ed % amu rehlocse etimreP .sPRG ed reuq ,otnemitsevni ed reuq ,aigtartse a somasu odnauq levnopsid tse s opo atsE RP C yB

Manual do PlanView

114
.on uo kae rb omsem on ,sodnuges 03 ed tops o zev amu e sodnuges 02 ed tops o zev amu :stops siod rp omsem edop s weiVnalP o ,avitca opo atse somrevi t es ;sodnuges .ahnapmac ad aid adac me etropus rop ,ajes uo ,tnemecalp rop seresni ed omixm oremn o racidni e timrep oacoloc rop seresni xaM .)seti mil sod mu rassapartlu ta lanoicida oresni amu erpmes racoloc me oa etsisnoc oazimitpo ,acitrp ed an( oareti sossap adac siop ,seresni oremn ed omixm xaM ednopserroc ed omixm sossap .arutreboc ed ovi tcejbo omoc rolav mu racidni etimrep arutreboC .zacife arutreboc ed ovitcejbo omoc rolav mu racidni etimrep arutreboC W .rodazilitu olep sodinifed otnemitsevni .oirdnelac od tpO anuloc an sodiresni etropus rop seresni ed sominm .oazinagro arap odatiepser res eti mil etsE .)oidm RP C uem oa etnemavi taler .)sPRG arap reuq ,o tnemitsevn I arap reuq( aigtartse an sodinifed serolav so razilitu reuq euq acidni rodazilitu o opo atse ravitca oa aigtartse rasU

sievssop sad reuq ,lapicnirp onalp od reuq siatot soda tluser so rev somedop sonalP oludm oN

MDULO PLANOS

Manual do PlanView

115
.sonal P oludM - sohlata ed arraB olutpac on sadivlovnesed marof oludm etsed sedadilnoicnuf setnerefid sA

.7oazimitpo ad setnatluser sonalpitlum so megrus euq sonalP oludm on adnia .sonalp setnerefid ridnuf e sesrev rairc ,sonalp ed saipc rairc levssop ,oludm etseN

.otief somahnet euq sesrev e saipc

euq rosivdA oa racidni arap evres ecirP esU opo a e ,skaerb son esab moc sanepa adaluclac ajes aidm aicnidua a euq somereuq odnauq adasu res eved ecapS laicremmoC esU opo A

2 e sodnuges 03 ed seresni 2 racoloc redop on rosivdA o ,etropus rop seresni ed omixm oremn omoc 2 racoloc e ,sodnuges 51 ed ortuo e sodnuges 03 ed mu ,olpmexe rop ,onalp o n stops siod ahnet osac , otsi ,onalp on met euq stops ed n od etnednepedni res etropus rop seresni ed omixm n o euq rosivdA oa racidni a ratse ,stopS nioJ opo a odnavi tcA

lauq rinifed reved ,oazinagro an trapyad edaditne a razili tu oA ,olpmexe etsen ( aig tartse a

e sPRG ed sovitcejbo so rehcneerp redop ,rosivdA od rodarapes on ,onalp od sedadeirporp saN

ed odorep o etnarud sPRG ed larutan oiubirtsid an aiesab es euq aigtartse levssop amu ereguS .ahnapmac amu ed aigtartse a rairc e razimitpo etimrep euq o tnemurtsni mu rosivdA O

ADVISOR

Manual do PlanView

116
.sPRG so sanepa atnoc me ret iav rosivdA o ,opo adnuges atse somravitca on eS .oerp e sPRG :serodacidni 2 son esab moc razimi tpo somereuq .tops od etnemetnednepedni ,latot on seresni 2 mis sam ,sodnuges 51 ed seresni .)trapyaD gnizinagrO( rasu a trapyad o .)trapyaD / lanaC somehlocse arap edneterp euq oazinagro a rehlocse e ,otnemi tsevni ed .)aicnidua ed odorep( aicnrefer

ed serolav setnerefid riresni rodazilitu oa metimrep satse ,sediuG revoC s etnemavitaleR

Manual do PlanView

117
.aicnidua ed odorep o etnarud otnemitsevni od e sPRG sod larutan oiubirtsid a moc rosivdA ed alenaj a otne egruS .rodazilitu olep odanoicida rolav adac arap mu :soiasne soirv eirc rosivdA o euq a amrof ed ,otnemitsevni ed uo sPRG

a moc odroca ed ,)aicnidua ed odorep( odassap od serolav so moc luza oceS

Manual do PlanView

118
.)trapyaD / lanaC rop ,osac etsen( rodazilitu olep adihlocse oazinagro :setrap sairv me es-edividbus alenaj a tsE

%02 somrevit seled mun e sianac 2 somrevit es ,olpmexe roP .seazinagro setnatser sa etnemacitamotua atsuja rosivdA o e serolav sesse raretla edop rodazilitu O .otnemitsevni e sPRG ed oiubirtsid ed levn a sodiregus serolav so moc atneznic oceS

Manual do PlanView

119
).c te ,RP C ,STO ,arutreboc ,seresni n( sotsiverp serolav so moc ajnaral oceS .%07 arap lanac odnuges od sPRG ed rolav o e tnemacitamotua atsuja rosivdA o ,olpmexe rop ,%03 arap %02 ed rolav o raretla oa ,%08 ortuo on e sPRG ed

Manual do PlanView

120
.setset/soiasne sessed mu adac me serolav so rare tla edop euq odnes ,onalp od soiasne soirv moc acif rodazilitu O .

etseT ovoN me euqilc ,soiasne rairc araP

.sediuG revoC opo an rodazilitu olep sodiresni serolav so etnaosnoc ,uoirc rosivdA o euq soiasne so sodot ed oirmus mu adnia somazilausiv ,rosivdA od alenaj ad roirefni e trap aN

arutreboc rohlem moc setropus so ehlocse euq acigtartse oazimi tpo amu etnemacitamotua es-aicini e ,rosivdA olep sodaivne serolav so moc adihcneerp otne acif weiVnalP od aigtartse A

Manual do PlanView

121
.oerp rohlem oa zacife .

rassecorP me euqilc

,acitct oazimitpo amu raicini e ,weiVnalP od aigtartse a arap soiasne sessed mu raivne araP

etnematcerid euqilc uo ovoN opo a ahlocse e o tar od otierid otob o moc euqilC .setneilC

weiVnalP weiVnalP rotagivaN rotagivaN etneilc etneilc opo a enoicceles e ,weiVnalP oludm on ,rotagivaN me euqilc ,etneilc ovon mu rai rc araP weiVnalP rotagivaN etneilc

.sonalp ed saipc rezaf omoc missa ,sodatidua on soluc ev e soiem raenalp adnia etimrep oacilpa a tsE .setneilc soirv a snumoc siabolg seaicogen uo e tneilc rop sadavarg seaicogen moc setneilc ed sodad ed esab amu ret etimrep euq oacilpa amu SMC O

Barra de atalhos

CMS Campaign Management System

Manual do PlanView

122
:etneilc ues oa sovi taler sodad so rizudortni reved lauq an ,alenaj e tniuges a sioped ehl-egruS

ovoN enoc on

setneilC

ovoN ovoN ues o eirc e ovoN enoc on euqilc ,oaicogen ed sahnil saus sa rizudortni arap ,adiuges mE ovoN
.rarogiv etse lauq a ertne atad a e seaicogen ed etocap ues oa emon mu riubirta redop lauq an ,alenaj amu rigrus a odom ed ovoN enoc on euqilC .etneilc ues oa odaicossa seaicogen ed etocap mu ratide uo rairc redop ,snoitaitogeN ,alenaj amsem atsed oludm odnuges oN

Manual do PlanView

123
.puteS gnicirP olutpac on launam etsen odacilpxe iof j omoc lat seaicogen ed etocap

ad alenaj a razilausiV .seaicogeN me etnemroiretsop e rotagivaN me euqilc ,ocifcepse etneilc muhnen a odaicossa ratse mes seaicogen ed etocap mu rairc araP .)riteper sa euq

euq serodazilitu

Manual do PlanView

124
.puteS gnicirP od olutpaC .rfC

.seaicogen ed e tocap ues o ratide uo rairc redop ,etneilc ovon mu ed oairc adaxena seaicogen sad alenaj an uo

8pu teS

gnicirP oludm on euq odom omsem od ,lauq an ,etniuges arugif

labolg seaicogen ed etocap labolg seaicogen ed etocap ret mes( setneilc soirv a snumoc seaicogen arap lit otium labolg seaicogen ed etocap O labolg seaicogen ed etocap

seaicogeN

.rairc ed abaca euq oamrofni redeca oredop so siauq ranoicceles ed edadilibissop a adnia met snoissimreP alenaj aN

.soluceV rotseG .soluceV rotseG rotagivaN rotagivaN otob o moc sioped euqilC .soluceV rotseG enoc o enoicceles e rotagivaN me euqilc olucev .soluceV rotseG rotagivaN
ovon mu rairc araP .soda tidua on solucev rairc e solucev so rireg ehl-etimrep opo a tsE

Manual do PlanView

125
. ovoN enoc on e tnematcerid euqilc uo ovoN opo a ahlocse e o tar od otierid soluceV ed rotseG

ed

etnematcerid sodairc marof euq ,sodatidua on setropus a mednopserroc ,edrev a setropus sO

Manual do PlanView

126
a orecerapa setse ,sodatidua setropus sovon a sovitaler sodad sodaivne os odnau Q .aicnidua ogidc mu a sodaicossa ,sodatidua setropus so otse ,luza A .solucev ed rotseg on .aicnidua ed serolav mes recerapa ed rasepa ,sonalp sues son odazilitu res etnavarod redop e )edrev a( sianac ed atsil aus ad ratsnoc a rassap olucev ovon e tsE .olucev ues od emon o rizudortni redop lauq an alenaj amu sioped ehl-egruS

oda tidua on etropus o tnauqne etropus etse a rap odaenalp iof euq od ocirtsih o red rep ,odutnoc mes ,)odatidua oluc ev( luza ahnil amu retbo a am rof ed asor ahnil a moc edrev ahnil atse ragil redop rodazilitu o ,)edrev( odatidua on e tropus omoc atsixe j setropus setsed mu osa C .asor

Manual do PlanView

127
.)edrev(

oamrofni arge tni euq ahnapmac ad aicnidua a arap osiverp amu missa odnetbo ,rotcaf etse rop esilna ed odorep od aicnidua a arednop weiVnalP o ,avitca tse opo atse odnauQ

osiveleT ed latoT od aidm aicnidua a ertne ovi tarapmoc oicr mu edadilanozas ed ecidn O

NDICE DE SAZONALIDADE

Manual do PlanView

128
.asuac me sodorep so arap roiretna ona on adacifirev aicnidua ed anerefid ad ac reca .levrugifnoc odorep o e trapyad o e ahnapmaC ed odorep od roiretna ona on osiveleT ed latoT od aidm aicnidua a e esilnA ed odorep od roiretna ona on

ratneserpa

adiuges ed ,0 marahlaf euq soudvidni so sodot rop soditbo sPRG ed oremn o missa ailava weiVnalP O .aicnidua ed odorep od said 2 omixm on )setneserp maje tse on( mehlaf euq ovla od soudvidni so sodot leniap o arap matnoc euq aci fingis ,2C o tiF tseB leniap o es ,olpmexE

ad oudvidni adac euq sezev ed omixm oremn o rasiuqsep iav weiVnalP o ,acitrp aN .gniknaR od aidm a moc serolav so odnarapmoc e odnailava ,aicniduA ed odorep on setneserp said ed oremn o atnoc me odne t ,ahnapmac ad lapicnirp ovla o arap )otiefed

o raretla / rinifed etimrep opo a tse ,esetn s mE .tiF tseB e ))n(C( etaidemretnI ,)mu sonem oleP( noin U ,)%001( sounitnoC :leniaP mu ed ourtsnoc ed sodo tm setnerefid 4 ertne rehlocse ed edadilibissop a met rodazilitu o ,weiVnalP oN .amelborp etse

evloser ,setnatsnoc mecenamrep artsoma ad aruturtse e ohnamat ,oisopmoc a lauq on ,etnatsnoC leniaP rop odangised ,lautpecnoc leniap mu odniurtsnoc ,etnemlautibaH

odorep od oirid leniap od artsoma a odnasu aicnuqerF & arutreboC a raluclac lev ssop on ,ozar atse roP .said so sodot adum leniap od artsoma ad aruturtse a e ohnamat o ,etnemetneuqesnoC .so rtuo me on sam said snugla me setneserp otse euq soudvidni metsixe ,missA .oadilav ed sarger sad o tiepser on oa odived uo )erawdrah o moc samelborp ,sodad ed osi msnart ed sahlaf( sacinct sezar a odived airid oudorp ad sodariter os leniap od soudvidni snugla ,)sretem odnasu( VT ed saicnidua

ed oidem ed ocinrtcele ossecorp o etnarud ,aivadoT .said sesse mtnoc euq odorep o etnarud etnatsnoc aenamrep artsoma a euq reuqer said setnerefid me marerroco euq set ropus uo sotneve ed otnujnoc mu arap aicnuqerF & arutreboC ad oluclc O

PAINEL CONSTANTE

Manual do PlanView

129
.uoxif euq leniaP o arap sodatluser weiVnalP o ,etnatsnoc

leniap

raeuqolB

opo

avitca

revitse

odnauQ

:atoN

.setneserp zev amu sanepa marevi tse euq soa ta ,etnaid rop missa e 1 marahlaf euq so sodot

.rahlaf edop artsoma

etnatsnoc leniap raluclaC etnatsnoc leniap raluclaC rop( tiF tseB leniaP o aluclac weiVnalP o ,etnatsnoc leniap raluclaC anoicceles odnauQ etnatsnoc leniap raluclaC

.onalp on odasu odorep on artsoma a arap matnoc euq soudvidni ed leniap

.etnatsnoc leniap od oairc a arap oirtirc o lauq rinifed mes ,aicnrefer ed

on setieca meres a amrof ed ,leniap on ratla f medop soudvidni so euq me ,aicnrefer ed odorep od N said sod ortned ,n said ed omixm oremn mu recelebatse ed opo a rodazilitu oa D

.said so sodot leniap on setneserp marevi tse on euq soudvidni sod osep o zuder aicnuqerf ed rotcaf etsE .)setneserp marevitse euq me said ed megatnecrep( aicnrefer oi rid ed odorep olep on aneserp aus ad aicnuqerf ed alep odacilpitlu m artsoma ad ,etnednopserroc oud vidni adaC

rolav

ues

odarednoper

oin U

e tnatsnoc

.)said sesse arap( alun adaredisnoc aicnidua a ,aid odanimreted mun setneserp marevitse on euq soudvidni so araP .aicnrefer ed odorep o etnarud ,aid mu sonem olep ,se tneserp marevi tse euq soudvidni so sodot etna tsnoc leniap o arap aredisnoc odotm etsE .mu sonem oleP odamahc o odazilitu sezev sa tium

artsoma ad ohnamat od ouder ountnoc leniap od snegatnavsed sad amu rative araP

.artsoma ad ohnamat o rizuder ed otcaf olep soda tluser sod ocitsta tse rogi r o iunimiD .)VT rev ed sotibh setrof e leniap mu ed edadiunitnoc a ertne avi tisop oalerroc amu etsixe euq artso m aicnirepxe a( soirid sgnitar so moc odarapmoc odnauq ,etropus od gnitar o ratnemua a edneT )a )b

:snegatnavsed sednarg saud met odotm etse ,aivadoT

.iunimid artsoma ad ohnamat o ,setnenamrep-on soudvidni ed oanimile ad svartA .sodulcni os on ,odorep od said so sodot setneserp majetse on euq soudvidni so sodot :leniap

mu ed edadiunitnoc ed aiedi a arofer odo tm e tsE .aicnrefer ed odorep od said so sodot etnarud artsoma an setneserp marevitse euq soudvidni so sanepa leniaP on riulcni me etsisnoC

Intermediate (C(n))

Pelo menos um (Union)

100% (Continuos)

Manual do PlanView

130
.lenaP noinU )1-N(C ed ohnamat o e lenaP sounitnoC )O(C ed ohnamat o ertne tse )n(C ed artsoma ad ohnamat O .etnatsnoC leniap

e aid oriemirp on leniap on odulcni ratse edop ral mu euqrop ossI .)aid adac arap mu( setnerefid siniap 7 edadilaer an metsixe ,)said 7( anames amu aicnidua ed odorep omoc odnamoT

ovi tom o e weiVnalP on etnatsnoC leniaP od onuf a lauq receralcse edneterp olpmexe e tsE

aicnrefer ed odorep O ;sotneve ed otnujnoc O ;odaredisnoc ovla O

:serotcaf setniuges sod edneped odanoicceles tiF tseB leniap O

.soirid sod somixrp siam sgnitar zudorp euq ,n oulos ad oceleS .3

sessen sodaesab )setropus somsem so arap( sgnitar ed oluclc e )1-N a 0 ed( n serolav

.2 setnerefid ed oinifed ad svarta ,)n(C n etna tsnoC siniap setnere fid so sodot ed oareG .2 .2

.)gniknaR( aicnrefer ed odorep on setropus ed otnujnoc otrec mu arap e odorep otrec mu arap )airid artsoma a odnasu( soi rid sgnitar sod oluclaC .1

weiVnalP o ,)aicnsua ed said ed odi timrep oremn( leniap o arap n rolav rohlem o rartnocne araP .aicnrefer ed odorep od soirid sgnitar sod aidm ad somixrp siam otse )odaredisnoc lapicnirp ovla o arap setropus ed( sgnitar sojuc )n(C etnatsnoC leniap o tiF tseB leniap O

arof said 3 omixm on marevi tse ,sarvalap sartuo rop ,uo esilna ed odorep od ,said 3-N sonem olep ,setneserp marevitse euq soudvidni so sanepa iulcni euq leniap mu )3(C mu ,olpmexE

Exemplo Painel Constante

Best Fit Panels

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131
:olpmexE :olpmexE :olpmexE :olpmexE
.etneilc olep odavorpa onalp o odnauq leniap o raxif levhlesnoca lauq olep )c )b )a .siniap :sossap se tniuges so asu .leniap od

ed

amu atneserpa euq eleuqa )etsujA rohleM( tiF tseB omoc emussa weiVnalP o euq leniap O

od oaretla a siop ,odihlocse leniap o etnaosnoc radum ossi rop ov aicnidua ed serolav sO

sodulcni o tse euq aci fingis 6 C o ,zev aus roP .)aicnidua ed %0 moc riubirtnoc edop osivelet otsiv ret acifingis on rapicitrap euq odnes( said so sodot me odapici trap ret euq ret leniap on odazilibatnoc res ral mu arap , otsi ,ahlaf amuhnen etimda es on euq aci fingis OC O .6 C oa 0C od :siniap sievssop 7 ret someri ,aicnidua ed odorep ed said 7 metsixe omoc ,olpmexe etseN

euq oir tirc mu moc etnatsnoc leniap mu rairc oulos a ,otcaf e tse ranrotnoc araP .).cte ,leniap on rapicitrap ed aicntsised ,acinct airava :sovi tom sosrevid rop( setnatser son ra tse on

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132
.)aicnidua odorep odassap( gniknar o e )onalp( oirdnelac o ertne sP RG ed anerefid ronem .soudvidni riulcxe uo riulcni acilpmi leniap .aid mu leniap on setneserp marevitse sanepa euq , otsi ,sahlaf 6 ta merevit euq soudvidni so sodot leniap on .leniap od etrap odneza f omoc odaredisnoc res arap etneserp ratse euq met ral mu euq me )aicnidua ed odorep od( said ed ominm oremn o aelebatse

oa sahlaf 3 ta marevit euq soudvidni so e timda , otsi ,3C o )etsujA rohleM( tiF tseB leniap o ,setnerefid sianac 01 ed ,se tropus 03 met oirdnelaC o euq me ,euges es euq olpmexe oN

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133
.aicnidua ed odorep od ognol

ossi odnauQ .50,0 sanepa ed oirdnelaC o e gniknaR o ertne sPRG ed anerefid amu atneserpa euq eleuqa siop ,5C o res a assap tiF tseB leniap o ,siaicini setropus 03 sod zev me oirdnelac on setropus 12 sanepa ret a rassap olpmexe onalp od oirdnelac osson o es ,olpmexe roP

e radum redop tiF tseB leniap o ,oirdnelac on setropus somratnecserca uo so mrariter eS

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134
.es-maretla onalp on marevitnam es euq setropus sod aicnidua ed serolav so ,ecetnoca .etnere fid res oirdnelaC od sPRG ed latot o euqrop ossi ,3C o res ed raxied

Manual do PlanView

135

ad

odom ed tiF tseB od oluclcer o edepmi otnemidecorp etsE .leniaP o es-raeuqolb edop ,etropus ovon mu azudortni es euq erpmes setnetsixe j setropus so matcefa euq searetla rative araP

j setropus sod aicnidua ed serolav so ,rerroco ossi eS .lanigiro od etnerefid res edop tiF-tseB on odarupa leniap o ,)setropus sonem moc uo( setropus sovon moc onalp mu ed oailava aN

o odnavitca ,etnatsno C leniaP o raxif redrop rodazilitu o ,oi rdnelac od setropus odnariter uo odnatnecserca ov es euq adidem aetnoca on leniap ed anadum ed oautis atse euq araP

O que fixar o painel constante?

Manual do PlanView

136
.sotsuc ed e saicnidua ed serolav ed searetla ative sam ,ahnapmac setropus so arap omitp leniap o res ed raxied edop esilna an odasu leniap o euq .mbmat es -maretla skaerb sessed sotsuc so ,RPC moc raenalp a revitse es ,etnemetneuqesnoC .es-mare tla setnetsixe .).tsnoc leniap raxif( otob

.)esaB lanaC( osivelet rev a odidnepsed la tot opmet oa etnemavitaler lanac /otneve esse rev a odidnepsed latot opmet od ritrap a odaluclac .odorep omsem o arap ,osivelet rev a odacided latot opmet oa etnemavi taler otneve/lanac mu ranoisiv a ovla od oudvidni

adac rop odacided euq opmet ed megatnecreP .lanac/otneve mu ed aicnidua ed erahS

.mariv on euq so omoc odorep essen osivelet mariv euq so otnat ;ovla od soudvidni so sodot esab o moc met levirav a tsed oluclc O .odorep odanimreted mun )ocifcepse lanac/otneve mu on e lareg me( osiveleT uiv euq esilna me ovla od soudvidni ed megatnecrep a emirpxE .)gnitar vT(

9osiveleT

ed la toT o arap aicnidua ed aidm axaT

on

euq

so

omoc

otneve

moc

maratcatnoc

euq

so

o tna t

;ovla

od

soudvidni

esab omoc met levirav atsed oluclc O .lanac/otneve o moc otcatnoc ed opmet oa etnemavi taler odarednop oudvidni adac ,oluclc ues o araP .odnuges rop aicnidua ed aidm axaT

Share% (shr%)

Tv rating% (tvr%)

Rating% (rat%)

VARIVEIS DE AUDINCIA

Rat% = Total de segundos contactados x 100 Durao do programa x N indivduos do alvo

Tvr% = Total de segundos contactados no total de televiso x 100 Durao do evento x N indivduos do alvo

Shr% = Rat% do evento / canal x 100 Tvr%

Manual do PlanView

137
.

esaB lanaC

od oacidni ednopserroc osiveleT ed latoT od oinifed A

.maratcatnoc so sodot

ed aicnicifE ed adidem amu omoc soiem ed otnemaenalp on odazili tu sezev satium MPC O .soditbo sotcatnoc 0001 adac arap ahnapmac/etropus mu ed oidm otsuc o d li M rop otsuC O

amsem a

odnasu

,setropus

ertne

soerp

rarapmoc

,ajes uo ,otsuc o

.esilna me ovla oa etnecnetrep ,oudvidni adac ed otcatnoc ed sedadinutropo ed oidm oremN

setnerefid sad aidm a res raT a ,etropus omsem o arap safirat setnerefid abolgne aicnrefer ed odorep o eS .aicnrefer ed odorep on avitca tse euq afirat mednopserroc serolav

sessE .etropus od otsuc o ,sarvalap sartuo rop ,etropus oa adaicossa afirat a d raT levirav A

.otcatnoc mu oda redisnoc sanepa ,lanac/otneve omsem o moc sezev siam uo saud e tca tnoc oudvidni o euq omsem ,euq es-etoN .odnuges 1 sonem olep lanac/otneve o moc maratcatnoc euq soudvidni ed % a edeM .latoT aicniduA uo )etar hcaeR( arutreboc ed axaT

Custo por Mil (CPM)

Custo Equivalente (Eqpr)

OTS (nmero mdio de contactos)

Tarifa (tar)

Reach% (Rch%)

Rch% = N de inds alvo que contactaram com o evento pelo menos 1seg. x 100 Total de indivduos do alvo

OTS = GRPs / Cov%

Manual do PlanView

138
,MPC o ronem otnauq ,euq odnes ,)onalp mu ed edadilibidner ed rodacidnI( oieM od otsuC .dradnats megadnuges razidradnatse etimreP .safirat

.etnemlargetni otief messevit o ,amargorp uo odorep mu odatcatnoc messevit euq soudvidni so sodot odnauq airerroco laT .%001 rignita edop edadilediF ed ecidn o ,etimil oN .odavele siam ajes edadilediF ed ecidn o roirefni oarud ed samargorp son euq la rutan

.otneve od latot oarud etnemavi taler otsiv opme t ed megatnecrep a d rodacidni etsE .otneve od la tot aicnidua a e aidm

aicnidua a odna rapmoc otneve on aicnidua ad aicnnamrep a edem edadilediF ed ecidn O

.onalP mu ed latot otsuc o reverp arap soieM ed serodaenalP solep odazilitu otium RPC O .etnatsartnoc otium osnemid ed sovla a sadigirid euq omse m ,sahnapmac ertne edadilibidner ad oarapmoc a atilicaf laT .ovla od osnemid ad etnednepedni res ed megatnav a met )MPC( sotcatnoc lim rop otsuC o euq aicndnet amsem a etneserpa onalp mun arobmE .ahnapmac/etropus olep oditbo gnitar ed otnop mu ed otsuc o )RPC( gnitaR rop o tsuC O

.sesnemid setnerefid ed sovla ertne oarapmoc a etimrep on liM rop otsuC o ,ovla o mepmoc euq soud vidni ed oremn o esab rop ret odaD .oiem od aicci fe a roiam

Afinidade% (Aff%)

Fidelidade% (Fid%)

Custo por Rating (CPR)

Fid% =

CPM = Custo / Rat#

CPP = Custo GRP

Ats# x 100 Durao do evento

Manual do PlanView

139

.mara tca tnoc on euq so omoc otneve o moc maratcatnoc euq so otnat ;ovla od soudvidni so sodot esab omoc met levirav atsed oluclc O .o tneve/lanac mu rev a uednepsed ,on uo otneve o otsiv ret ed etnemetnednepedni ,esilna me ovla od oudvidni adac euq oidm opmeT

roiam otna t res euq ,otneve o moc edadini fa met ovla o euq odnacidni ,esab ovla on otneve od aidm aicnidua roirepus ovla on otneve od aidm aicnidua a :001> %ffA .otneve o moc edadinifa met on ovla o euq odnacidni ,esab ovla on otneve od aidm aicnidua roirefni ovla on o tneve od aidm aicnidua a :001 <%ffA .ortuen etropus o euq olep ,osrevinu on erroco euq laugi etropus on ovla od soudvidni ed oartnecnoc a :001 = %ffA

ed tegrat on esab moc edadinifa a raluclac arap etnemlapicnirp lit levirav atse ,weiVnalP mE

.odutse me ovla od soud vidni so atsafa uo iarta asuac me otneve/etropus o uarg euq me es-rebas a odom ed ,esab ovla on aidm aicnidua a e ovla mun aidm aicnidua a ertne oaler a , otsi ,ovla mu moc otneve mu ed edadinifA a edem edadinifA ed ecidn O

Average Time Viewing# (Atv#)

Atv# = Total de segundos contactados pelo evento / canal N indivduos do alvo

Aff% = Rat% do evento no alvo x 100 Rat% do evento no alvo base

Manual do PlanView

140
.ecidn od rolav o otnauq :rof edadinifa ed ecidn o es ,missA .adnev ed tegrat on e arpmoc

od

an e tneserp ovla od soudvidni ed serahlim ed oidm oremn o acidnI .serahlim me gnitaR

.sotunim me asserpxe levirav atsE .lanac /otneve o moc maratcatnoc euq soudvidni so sanepa esab omoc met levirav atsed oluclc O

. )tneps emit egarevA( lanac/otneve mu rev a uednepsed 01rodatcepselet adac euq oidm opmeT

oa mecnetrep sodot euq odad ,%001 ed res oseda a ,osrevinu od edadilatot a rof ovla o eS

.aicnidua ed lifrep ed esilna an adazilitu levirav a tsE .esilna me ovla oa mecnetrep euq ,etropus mu ma tcatnoc euq soudvidni

s od edadilatot ad megatnecrep a .otneve od latot aicnidua an ovla odanimreted ed soudvidni ed oroporp a ,ajes uo ,otneve mu ed aicnidua ad aru turtse a edem osedA ed ecidn O

Rating# (Rat#)

Average Time Spent# (Ats#)

Adeso% (Adh%)

Adh% =

Ats# = Total de segundos contactados pelo evento / canal N indivduos do alvo que contactaram o evento / canal

Rat% do evento no canal x N indivduos do alvo x 100 Rat% do evento no universo x N indivduos do alvo base

Rat# = Rat% x N de indivduos do alvo em milhares 100

Manual do PlanView

141
.amargorp/etropus/lanac odnuges mu sonem olep mariv euq soudvidni so sodot serodatcepselet es-maredisnoc ,otiefed roP

01

.lanac /otneve od aicnidua

.osrevinu

atneserper euq olep ,)ovla od soudvidni ed o remn o erbos megatnecrep( sgnitar me osserpxe

euq etropus mu ed uo soiem ed onalp mu ed ohnepmesed od labolg e odazinordap rodacidnI

.mariv on euq so omoc odorep essen osivelet mariv euq so otnat ;ovla od soudvidni so sodot esab omoc met levirav atsed oluclc O .odorep odanimreted mun )ocifcepse lanac /otneve mu on e lareg me( osiveleT uiv euq esilna me ovla od soudvidni ed megatnecrep a emirpxE

od ossime a etnarud esab lanac od aicnidua an setneserp ovla od soudvidni ed serahlim ed oidm oremn o acidnI .VT latoT o arap aicnidua ed aidm axat a .serahlim me rvT

.e tnelaviuqe megadnuges amu arap sPRG so azidradnatse euq levirav a mu odnairc ,se tnere fid snegadnuges arap soda tluser rarapmoc etimreP

.zev amu odaredisnoc sanepa lanac/otneve omsem o moc sezev siam uo saud etcatnoc oudvidni o euq omseM .lanac/otneve od ossime a etnarud odnuges mu sonem olep sodatcatnoc ovla od soudvidni ed serahlim ed oidm oremn o acidnI .serahlim me hcaeR

Gross Rating Points (GRPs)

TV Rating# (Tvr#)

Rating Equivalente% (EQRAT%)

Reach# (Rch#)

Rch# = Rcht% x N de indivduos do alvo em milhares 100

Manual do PlanView

142
.ovla od saossep 001 adac arap ,sodiugesnoc sotcatnoc ed latot oremn o .)so tcatnoc ed oturb ore mn( onalp mu rop soditbo sotcatnoc ed latot o edem .lanac /otneve

oudvidni mu ed so tcatnoc ed aicnuqerf adac me adarepse oaziromem ed lautnecrep rolav o lauq ranimreted rodazilitu oa eti mrep ,atsopseR ed avruC amu ed ourtsnoc alep opo A

ed oiubirtsiD ad ednepeD .atsopseR ed avru C amu ed svarta rodazilitu olep odicelebatse levn essE .ahnapmac a moc sotcatnoc ed odinifed levn mu a otsopxe ovla od megatnecreP

oa ednopserroc euq ,levssop omixm rolav o arap odnednet ,arutreboc ed rolav o ratnemua raf onalp mun seresni siam ed oudortni A ,etropus omsem essed aidm aicnidua

ed rolav oa laugi ,etropus odad mu arap ,oresni amu moc somiugesnoc euq arutreboc A

.zev amu sonem olep etropus o moc matcatnoc euq ,ovla oa setnecnetrep ,soudvidni ed megatnecrep a arutreboc ed rolav O .onalp od setropus sod mu moc ,zev amu sonem olep ,ra tcatnoc ed edadinutropo met euq ovla od megatnecreP

.sovla setnerefid a sodigirid setropus uo sahnapmac ertne oarapmoc a missa odni timrep ,ovla od osnemid ad etnednepedni lautnecrep esab amun es-ratneserpa oA

Cobertura ponderada ou eficaz (Wcov%)

Cobertura (Cov%)

Manual do PlanView

143
.osneerpa ad ossergorp ed amrof a missa odninifed ,etropus/otneve o moc .atsopseR ed avruC ad e sotcatnoC .amixM arutreboC ed rolav