NET-A-PORTER introduces first Saudi Arabian designer

In a significant stride towards promoting regional talent, NET-A-PORTER introduces Abadia, the inaugural Saudi designer featured on the platform, joining the ranks of the distinguished Saudi 100 brands.

As a noteworthy addition to their eveningwear selection, Abadia, founded by Shahd AlShehail, stands as a testament to the brand’s commitment to sharing the rich heritage of the region while championing local artisans through its ready-to-wear collections.

Shahd AlShehail, the visionary behind Abadia, has crafted a brand that meticulously focuses on intricate details and indulges in comfortable fabrics. The essence of Abadia lies in its dedication to celebrating culture and craftsmanship, reflected in their timeless evening wear designed to be cherished for years to come.

As December unfolds, NET-A-PORTER unveils a new collection featuring six carefully curated products from Abadia.

This collaboration not only marks a milestone for NET-A-PORTER but also propels Abadia into the global spotlight, fostering a deeper appreciation for Saudi design and craftsmanship on the international stage.