Acatar. Effective action for famous brands.

Packaging / Portfolio

Nasal spray for runny nose and sinusitis that works quickly and long-lasting? Yes, it’s Acatar, a well-known and popular brand that continues to explore the category and is a leader in innovative solutions. The status of an expert requires an appropriate approach. That’s why the packaging of its products has become professional, legible and, above all, open for line extensions.

Our task was to redesign the current packaging. The brand was going to become more expert, modern and clear. The aim was to increase readability on the shelf, which is of great importance in pharmacy. The packaging should be recognizable from a distance of about 3 meters, which is exactly the distance between the customer and the assortment in a typical pharmacy.
Additionally, they had layouts build a universal visual system, easy to expand and adapt to other variants the product. To confirm these words, we created also a new subbrand, Acatar Allergy.

Our client wanted a simple navigation of the packaging not only for the consumer, but also for a pharmacist. Therefore, we have built one communication scheme on the package. Thanks to the clear layout and readable information hierarchy, the packaging has become more legible, understandable and accessible. We ensured the distinction between different variants through colour coding and subbrands. We simplified and modernised the graphic design, creating the basis for further development of portfolio. Using the developed portfolio strategy, we have created a new product line – Acatar Allergy.