ABUJARDAR / logo & brand guidelines

Briefing: Abujardar is a leader in bush hammering. A bush hammer is a tool used to texturize stone and concrete. Bush hammers exist in many forms, but the basic functional property is always the same: a series of conical or pyramidal points on a circular or flat metal surface. The client wanted a logo that could clearly represent what their product is about and a modern looking logo that could stand out among the competitors.

Result: The final logo represents the essence of the product. From one side it represents the product’s functionality, that’s to say texturising a surface (dotted treatment), from the other side it represents the tool itself (the circle with pyramids).

We have been positively surprised by all the logo proposals, but the selected one is a winner since it manages to merge together our past with the modern look that we are seeking.
Sonia Cortés, CEO de Abujardar

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