PUMA has released its third Al-Hilal Football Club kit as part of the two icons’ ongoing partnership agreement. The leading sports brand continues to embrace its mission to empower local football culture and push sports in the region through initiatives and collaborations that embody the symbolism of the club’s players and its loyal community of fans.
The newly launched football kit is inspired by the eight moon phases to reflect the football club’s namesake. This edition of the football kit features a striking dark black color as a symbol of a new lunar phase signifying Al-Hilal FC’s resilience to embrace change with competition on the path to continuous victory. The football kit also aims to celebrate a new era for the football club’s fans filled with unity and pride as the team continues to make history in the sport.
The kit’s design theme revolves around “Light and Darkness” containing the club’s signature blue hues to continue to symbolize the waves of cheering at matches from overjoyed Al-Hilal fans. As part of the “Light and Darkness” theme, the kit’s jersey features different contrasts ranging between color hues to highlight the football club’s trailblazing history in the sport and constantly overcoming the shadows of challenges in their path.
PUMA Middle East GM, Taner Seyis, commented on the new kit design saying: “Every initiative born out of this partnership keeps us at the edge of our seats as we continue to embrace the growth and innovation of a trailblazing football club like Al-Hilal.” Seyis added: “We are very enthusiastic to discover the collaborative potential between Al-Hilal and PUMA’s partnership as we make more initiatives come to life on and off the field.”
Al-Hilal FC, Fahad bin Saad bin Nafel, Chairman of the board of directors of Al-Hilal Club Company, commented: “Our partnership with PUMA continues to highlight and celebrate our team spirit through their different creations, setting new and dynamic standards as we work together to impact and celebrate football and sports culture in the Kingdom. Our initiatives with the brand further showcase our dedication to keeping our fans proud.”
PUMA and Al-Hilal’s five-year sponsorship agreement will continue to surprise its fans with innovative creations, and exciting initiatives. The brand will continue to embrace its mission to push sports in the region and celebrate local culture.